Mopinion Overview

Mopinion delivers real-time user feedback software tailored for websites, apps, and emails, enhancing digital experiences with actionable insights. The software excels in capturing user sentiment through expert-designed forms, ensuring feedback is gathered at every crucial touchpoint. This capability allows businesses to refine their digital platforms based on direct user input, addressing specific user needs and preferences. Mopinion integrates smoothly with existing systems, offering businesses a comprehensive view of user interactions. Notably, Mopinion's solution is recognized by market leaders for its ability to uncover missing insights that drive customer satisfaction and engagement.

Use Cases

Customers recommend Customer Feedback Management, Engagement Management, Digital Marketing, as the business use cases that they have been most satisfied with while using Mopinion.

Other use cases:

  • Products & Pricelist Management
  • Sending & Publishing Communications
  • Competitive Intelligence
  • Content Management
  • Knowledge Management
  • Lead Qualification: Technographic
  • Collaboration
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Business Priorities

Enhance Customer Relationships and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Mopinion.

Other priorities:

  • Increase Sales & Revenue
  • Grow Market Share
  • Acquire Customers
  • Improve ROI
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Mopinion Use-Cases and Business Priorities: Customer Satisfaction Data

Mopinion works with different mediums / channels such as Promotions. and Mobile.

Mopinion's features include Feedback Surveys, Dashboard, Widgets, etc. and Mopinion support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Mopinion analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It is easy to implement, provides a lot of options and allows great insight into customer feedback...." Peer review by Lucas Toulon, Assistant of CEO, K2 Systems

Peer review evidence (same sources as the product rating summary)

"...It is easy to implement, provides a lot of options and allows great insight into customer feedback...." Peer review by Lucas Toulon, Assistant of CEO, K2 Systems
"...Engage at-risk subscribers before they churn...." Create better content - Mopinion
"...From web analytics and CRM tools to Project Management and A/B Testing, we integrate seamlessly with all of your favorite digital marketing tools. ..." All-in-one User Feedback Software for Digital Channels

Mopinion, belong to a category of solutions that help Customer Feedback Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Mopinion enhances websites, apps, and emails through real-time user feedback. A seamless user and customer experience is created with their software.

Mopinion Customer wins, Customer success stories, Case studies

What makes Mopinion ideal for Customer Feedback Management?

What benefits does Mopinion offer for Engagement Management?

How can Mopinion enhance your Digital Marketing process?

What solutions does Mopinion provide for Products & Pricelist Management?

What Are the key features of Mopinion for Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well Mopinion solved their Customer Feedback Management needs. Cuspera uses 755 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Feedback Management needs.

 

How Cultura created a centralised feedback process with Mopinion

Cultura, a French retail chain, has centralized its feedback process using Mopinion's software to enhance its digital customer journey. By integrating feedback collection across various touchpoints, ...Cultura identifies friction points and optimizes user experience. Mopinion's platform facilitates real-time feedback analysis, enabling Cultura to prioritize actions and improve website performance, particularly in search and product discovery.

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Interpolis - Insurance - Large

Tilburg, Netherlands

Interpolis used Mopinion to collect targeted customer feedback. Before Mopinion, they had to calculate Net Promoter Score manually in Excel. With Mopinion, all calculations are automated. This made t...he process easier and improved company results. Interpolis gained better customer insights and increased satisfaction.

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TomTom - Consumer Electronics - Large

Amsterdam, Netherlands

TomTom uses Mopinion to collect detailed customer feedback on specific web pages. The company wanted more than just a simple customer satisfaction score. By comparing feedback across different pages,... TomTom identifies best practices. This helps them improve the customer experience on their website. Mopinion gives TomTom actionable insights to make targeted changes.

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Etos - Retail - Large

Amsterdam, Netherlands

Etos used Mopinion to collect digital feedback after launching their webshop in 2019. They gathered customer insights at key points like checkout and content pages to improve the online journey. Usin...g Mopinion with AI, Etos saw a 40% increase in click-through rate for category suggestions and a 467% increase for product suggestions. Feedback forms also help Etos optimize website filters and content quality. Etos is now expanding feedback collection to their mobile app.

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Cultura - Retail - Large

Bordeaux, France

Mopinion helped Cultura, a leading French retailer, centralise and automate customer feedback across their digital channels. Before Mopinion, feedback was irregular and manual, making it hard to spot... friction points. With Mopinion, Cultura collects feedback at key touchpoints, especially on search and product pages. The team uses this data to fix technical issues, improve the search function, and prioritise A/B tests. Integrations with Contentsquare and Jira let Cultura act fast on insights, boosting collaboration and customer satisfaction.

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Air France-KLM Group - Transportation/Trucking/Railroad - Very Large

Mopinion’s digital feedback software helps Air France-KLM Group improve customer experience. The airline switched to Mopinion for a future-proof, innovative solution. Smart Recaps, an AI-powered feat...ure, quickly summarizes large volumes of feedback. Onboarding 200 users and migrating data went smoothly with strong support. Teams now collect feedback across websites, apps, and email campaigns to refine digital journeys.

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Frequently Asked Questions(FAQ)

for Mopinion

What is Mopinion used for?

Mopinion is a Customer Feedback Management Software mainly used by its customers to Enhance Customer Relationships and Improve Digital And Social Presence by Customer Feedback Management, Engagement Management and Digital Marketing .

What are the top features of Mopinion?

Feedback surveys, Dashboard and Widgets are some of the top features of Mopinion.

Where is Mopinion located?

Mopinion is headquartered at Pannekoekstraat 104 Rotterdam, NL.
lightning

Peers used Mopinion for customer feedback management and engagement management

Mopinion Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.96/5 ★

Read Reviews (3)
Analytics

4.78/5 ★

Read Reviews (125)
Custom Reports

4.68/5 ★

Read Reviews (85)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.96/5 ★

Read Reviews (3)
Analytics

4.78/5 ★

Read Reviews (125)
Custom Reports

4.68/5 ★

Read Reviews (85)

Software Failure Risk Guidance

?

for Mopinion

Overall Risk Meter

Low Medium High

Top Failure Risks for Mopinion

Mopinion News

Product

Webinar recap: Elevate your DX New & next in the Mopinion software

Mopinion's recent webinar highlighted its merger with Netigate, enhancing its digital feedback capabilities with AI-driven analytics. Recent updates include improved customization, dark mode support, and form archiving. Upcoming features like automatic translations and smart conversational forms aim to enhance user experience. The integration with Netigate offers an omnichannel approach to customer and employee experience, consolidating feedback data for AI-enhanced analysis.

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Executive

Netigate appoints Mopinion co-founder Kees Wolters as Group Chief Marketing Officer

Netigate has appointed Kees Wolters, co-founder of Mopinion, as Group Chief Marketing Officer following its acquisition of Mopinion. Wolters will lead Netigate's global marketing strategy to enhance its market position and integrate its customer insights solutions. His expertise in digital experience and SaaS marketing will support Netigate's expansion across European markets.

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Awards

Mopinion Named Top Performer in Customer Feedback Management Software 2026

Mopinion has been recognized as a Top Performer in the Customer Feedback Management Software category by FeaturedCustomers in their Winter 2026 Customer Success Report. This recognition highlights Mopinion's strong market presence and the effectiveness of its feedback platform, as evidenced by customer testimonials like that from Air France-KLM, which emphasize the platform's role in optimizing digital experiences.

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M&A

Netigate + Mopinion: Shaping the Future of Experience Management in Europe

Netigate and Mopinion have merged to form a leading European Experience Management platform. This partnership combines Mopinion's digital feedback expertise with Netigate's multi-channel data collection and AI-driven analytics. The unified platform aims to deliver comprehensive customer and employee feedback solutions, leveraging agentic AI for real-time insights and actions, while adhering to European data privacy standards.

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Mopinion Profile

Company Name

Mopinion

Company Website

https://mopinion.com/

HQ Location

Pannekoekstraat 104 Rotterdam, NL

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE