Mopinion Overview

Mopinion delivers real-time user feedback software tailored for websites, apps, and emails, enhancing digital experiences with actionable insights. The software excels in capturing user sentiment through expert-designed forms, ensuring feedback is gathered at every crucial touchpoint. This capability allows businesses to refine their digital platforms based on direct user input, addressing specific user needs and preferences. Mopinion integrates smoothly with existing systems, offering businesses a comprehensive view of user interactions. Notably, Mopinion's solution is recognized by market leaders for its ability to uncover missing insights that drive customer satisfaction and engagement.

Use Cases

Customers recommend Customer Feedback Management, Engagement Management, Digital Marketing, as the business use cases that they have been most satisfied with while using Mopinion.

Other use cases:

  • Products & Pricelist Management
  • Sending & Publishing Communications
  • Competitive Intelligence
  • Content Management
  • Knowledge Management
  • Lead Qualification: Technographic
  • Collaboration
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Business Priorities

Enhance Customer Relationships and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Mopinion.

Other priorities:

  • Increase Sales & Revenue
  • Grow Market Share
  • Acquire Customers
  • Improve ROI
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Mopinion Use-Cases and Business Priorities: Customer Satisfaction Data

Mopinion works with different mediums / channels such as Promotions. and Mobile.

Mopinion's features include Feedback Surveys, Dashboard, Widgets, etc. and Mopinion support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Mopinion analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It is easy to implement, provides a lot of options and allows great insight into customer feedback...." Peer review by Lucas Toulon, Assistant of CEO, K2 Systems

Mopinion, belong to a category of solutions that help Customer Feedback Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Mopinion enhances websites, apps, and emails through real-time user feedback. A seamless user and customer experience is created with their software.

Mopinion Customer wins, Customer success stories, Case studies

What solutions does Mopinion provide for Customer Feedback Management?

How efficiently Does Mopinion manage your Engagement Management?

How does Mopinion address your Digital Marketing Challenges?

What benefits does Mopinion offer for Products & Pricelist Management?

How efficiently Does Mopinion manage your Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well Mopinion solved their Customer Feedback Management needs. Cuspera uses 755 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Feedback Management needs.

 

How Cultura created a centralised feedback process with Mopinion

Cultura, a French retail chain, has centralized its feedback process using Mopinion's software to enhance its digital customer journey. By integrating feedback collection across various touchpoints, ...Cultura identifies friction points and optimizes user experience. Mopinion's platform facilitates real-time feedback analysis, enabling Cultura to prioritize actions and improve website performance, particularly in search and product discovery.

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Air France-KLM Group - Transportation/Trucking/Railroad - Very Large

Mopinion’s digital feedback software helps Air France-KLM Group improve customer experience. The airline switched to Mopinion for a future-proof, innovative solution. Smart Recaps, an AI-powered feat...ure, quickly summarizes large volumes of feedback. Onboarding 200 users and migrating data went smoothly with strong support. Teams now collect feedback across websites, apps, and email campaigns to refine digital journeys.

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Astore - Hospitality - Large

Mopinion helps Astore collect digital customer feedback for Astore Shop. Before Mopinion, Astore used email surveys but got few replies. With Mopinion, they gather more insights using online surveys ...and interviews. Feedback helps Astore improve stock availability and add features like stock notifications. These changes aim to boost customer satisfaction and support product decisions.

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Air France–KLM Group - Travel & Hospitality

Mopinion’s digital feedback software helps Air France–KLM Group improve customer experience. The airline collects feedback from website and app users to find technical issues and get suggestions. The...y switched to Mopinion for a future-proof, innovative solution. Smart Recaps, an AI-powered feature, summarizes open-ended feedback and highlights key topics. This saves time and ensures important insights are not missed.

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Vodafone Ireland - Telecommunications - Large

Vodafone Ireland uses Mopinion for Websites and Mopinion for Apps to improve digital customer experience. The team wanted deeper insights into customer behavior beyond what heatmapping and analytics ...tools provided. Mopinion helps them understand why customers act a certain way online and in-app. This feedback program supports their goal to make digital channels user-friendly and customer-focused. The solution enables Vodafone Ireland to optimize their website and app for better engagement and satisfaction.

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Bokadirekt - Health, Wellness And Fitness - Large

Mopinion helps Bokadirekt, Sweden’s largest beauty and health booking marketplace, collect consumer feedback across web and app. Bokadirekt faced challenges understanding user needs and improving the...ir website. They chose Mopinion for its flexibility and ability to gather feedback from both platforms. With Mopinion, Bokadirekt took data-driven actions, like adding new payment methods, to improve the customer journey. The feedback solution supports both B2C and B2B sides of their business.

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Frequently Asked Questions(FAQ)

for Mopinion

What is Mopinion used for?

Mopinion is a Customer Feedback Management Software mainly used by its customers to Enhance Customer Relationships and Improve Digital And Social Presence by Customer Feedback Management, Engagement Management and Digital Marketing .

What are the top features of Mopinion?

Feedback surveys, Dashboard and Widgets are some of the top features of Mopinion.

Where is Mopinion located?

Mopinion is headquartered at Pannekoekstraat 104 Rotterdam, NL.
lightning

Peers used Mopinion for customer feedback management and engagement management

Mopinion Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.96/5

Read Reviews (3)
Analytics

4.78/5

Read Reviews (125)
Custom Reports

4.68/5

Read Reviews (85)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.96/5

Read Reviews (3)
Analytics

4.78/5

Read Reviews (125)
Custom Reports

4.68/5

Read Reviews (85)

Mopinion Integrations

Mopinion integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

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for Mopinion

Overall Risk Meter

Low Medium High

Top Failure Risks for Mopinion

Mopinion News

Executive

Netigate appoints Mopinion co-founder Kees Wolters as Group Chief Marketing Officer

Netigate has appointed Kees Wolters, co-founder of Mopinion, as Group Chief Marketing Officer following its acquisition of Mopinion. Wolters will lead Netigate's global marketing strategy to enhance its market position and integrate its customer insights solutions. His expertise in digital experience and SaaS marketing will support Netigate's expansion across European markets.

Awards

Mopinion Named Top Performer in Customer Feedback Management Software 2026

Mopinion has been recognized as a Top Performer in the Customer Feedback Management Software category by FeaturedCustomers in their Winter 2026 Customer Success Report. This recognition highlights Mopinion's strong market presence and the effectiveness of its feedback platform, as evidenced by customer testimonials like that from Air France-KLM, which emphasize the platform's role in optimizing digital experiences.

M&A

Netigate + Mopinion: Shaping the Future of Experience Management in Europe

Netigate and Mopinion have merged to form a leading European Experience Management platform. This partnership combines Mopinion's digital feedback expertise with Netigate's multi-channel data collection and AI-driven analytics. The unified platform aims to deliver comprehensive customer and employee feedback solutions, leveraging agentic AI for real-time insights and actions, while adhering to European data privacy standards.

Partnership

Mopinion Connects 2025: Fuelled by innovation and connection!

Mopinion hosted its annual event, Mopinion Connects 2025, in Rotterdam, focusing on the theme "CXO Data The Fuel for Innovation." The event featured presentations by industry leaders from VodafoneZiggo and Air FranceKLM, highlighting the impact of customer feedback on business innovation. Additionally, Mopinion announced its partnership with Netigate, enhancing their experience management solutions by integrating analytics and AI-powered platforms.

Mopinion Profile

Company Name

Mopinion

Company Website

https://mopinion.com/

HQ Location

Pannekoekstraat 104 Rotterdam, NL

Employees

11-50

Social

Financials

PRIVATE