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Retail Case Studies and Customer Success Stories with Mopinion

 

Etos - Retail - Large

Amsterdam, Netherlands

Etos used Mopinion to collect digital feedback after launching their webshop in 2019. They gathered customer insights at key points... like checkout and content pages to improve the online journey. Using Mopinion with AI, Etos saw a 40% increase in click-through rate for category suggestions and a 467% increase for product suggestions. Feedback forms also help Etos optimize website filters and content quality. Etos is now expanding feedback collection to their mobile app.

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Cultura - Retail - Large

Bordeaux, France

Mopinion helped Cultura, a leading French retailer, centralise and automate customer feedback across their digital channels. Before Mopinion, feedback was... irregular and manual, making it hard to spot friction points. With Mopinion, Cultura collects feedback at key touchpoints, especially on search and product pages. The team uses this data to fix technical issues, improve the search function, and prioritise A/B tests. Integrations with Contentsquare and Jira let Cultura act fast on insights, boosting collaboration and customer satisfaction.

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Smartphonehoesjes.nl - Retail - Medium

Mopinion helps Smartphonehoesjes. nl collect and analyze digital customer feedback. The company wanted to reach website visitors and understand why...some did not complete purchases. They also needed a way for users to report bugs. Mopinion replaced Hotjar, offering better design control and question logic for feedback forms. This improved the website experience and customer satisfaction.

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Etos - Retail - Large

Amsterdam, Netherlands

Etos used Mopinion to collect digital feedback across its webshop and content. After launching its online store, Etos needed to... quickly understand customer needs and improve the shopping experience. Mopinion forms were placed at key points like checkout, exit intent, and on content pages. This helped Etos measure customer effort and content usefulness. By combining Mopinion with AI in search, Etos saw a 40% increase in click-through rate for category suggestions and a 467% increase for product suggestions. Etos now plans to expand feedback collection to its mobile app.

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Hospitality Case Studies and Customer Success Stories with Mopinion

Astore - Hospitality - Large

Mopinion helps Astore Shop collect digital customer feedback to improve their hospitality procurement platform. Astore switched from email surveys to... Mopinion for better response rates and actionable insights. Customer feedback led to new features like stock notifications, boosting satisfaction. The platform's easy setup and flexible feedback forms save time and reduce errors. Astore recommends Mopinion for gathering user insights and enhancing customer experience.

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Astore Shop - Hospitality - Large

Paris, France

Astore Shop uses Mopinion to collect digital feedback from hotel and restaurant customers. They switched from email surveys to Mopinion’s... in-product surveys for better insights. Feedback helps Astore Shop improve stock availability and add features like stock notifications. The team values Mopinion’s easy setup and flexible feedback forms. Mopinion also makes it simple to display messages and banners across multiple sites without coding.

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Utilities Case Studies and Customer Success Stories with Mopinion

Vattenfall - Utilities - Very Large

Mopinion helps Vattenfall improve digital customer journeys by collecting and analyzing feedback across web, app, and email channels. Vattenfall uses Mopinion's... user management and feedback forms to identify pain points and boost Customer Effort Score (CES) KPIs. The platform's flexible publishing and privacy compliance were key in their selection. Over 80 team members use Mopinion to drive data-driven decisions and enhance customer experience.

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Vattenfall - Utilities - Very Large

Stockholm, Sweden

Vattenfall uses Mopinion to collect and analyze digital customer feedback across its website, mobile app, and email channels. The company relies... on Mopinion to identify pain points and improve user experience through targeted surveys like Customer Effort Score (CES) and exit surveys. Around 80 team members use Mopinion’s user management features to ensure survey quality and data privacy. The platform’s flexibility and compliance with GDPR were key factors in Vattenfall’s choice. Mopinion has helped Vattenfall become more data-driven and customer-focused in optimizing digital journeys.

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Insurance Case Studies and Customer Success Stories with Mopinion

 

Interpolis - Insurance - Large

Tilburg, Netherlands

Interpolis used Mopinion to collect targeted customer feedback. Before Mopinion, they had to calculate Net Promoter Score manually in Excel.... With Mopinion, all calculations are automated. This made the process easier and improved company results. Interpolis gained better customer insights and increased satisfaction.

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Allianz - Insurance - Very Large

Munich, Germany

Allianz used Mopinion to collect customer feedback and improve its online customer journey. The team identified obstacles that blocked users... from completing actions, like buying insurance or reporting damage. By acting on feedback, Allianz fixed a mobile conversion issue, raising conversion rates from 0.48% to 3.50%. This change led to over €900,000 in extra premium turnover. Allianz now uses both passive and active feedback to keep optimizing its website.

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Government Administration Case Studies and Customer Success Stories with Mopinion

Rijksoverheid.nl (central Government of the Netherlands) - Government Administration - Very Large

Mopinion’s feedback software helps Rijksoverheid. nl, the Dutch government’s main website, improve user experience. The team uses Mopinion to collect...user feedback through CSAT and CES surveys. Privacy compliance and GDPR were key reasons for choosing Mopinion. Feedback insights let the team quickly fix content and boost click-through rates by moving call-to-action buttons. Continuous feedback analysis leads to a more user-friendly site for millions of Dutch citizens.

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Rijksoverheid.nl (Dutch central government) - Government Administration - Very Large

The Hague, Netherlands

Rijksoverheid. nl uses Mopinion’s feedback software to improve its website for Dutch citizens. The team collects user feedback with embedded...surveys to measure satisfaction and ease of finding information. Privacy compliance and GDPR were key reasons for choosing Mopinion. Feedback insights help the editorial team quickly fix content issues. Quarterly reviews of feedback data lead to new experiments, like better call-to-action buttons, boosting click-through rates. Continuous feedback drives ongoing improvements in user experience.

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Entertainment Case Studies and Customer Success Stories with Mopinion

SUPER RTL - Entertainment - Large

Mopinion helps SUPER RTL track user satisfaction for its TOGGO website and app. The team needed a flexible feedback solution... to measure user happiness, gather feature insights, and conduct market research. Mopinion enabled quick deployment of feedback forms across web and mobile, meeting strict data privacy needs. Multiple teams at SUPER RTL use Mopinion to improve digital experience and support ongoing app development.

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Banking Case Studies and Customer Success Stories with Mopinion

Luminor Group - Banking - Large

Mopinion helps Luminor Group improve its Bridge digital banking platform for corporate clients. The product team uses real-time user feedback... and NPS surveys to find areas for improvement and manage communications during feature releases. Feedback is shared with departments to guide product growth and support. This approach ensures a smooth experience for thousands of corporate banking users. Luminor values actionable insights to enhance customer satisfaction and loyalty.

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Computer Software Case Studies and Customer Success Stories with Mopinion

Topicus - Computer Software - Large

Mopinion helps Topicus collect digital feedback from users of their healthcare software. Topicus uses Mopinion to deploy surveys quickly, reducing... the time from question to answer. This digital feedback platform supports privacy needs with ISO certifications. Topicus can now gather user input faster and improve their products for healthcare providers. The solution complements traditional research methods and enhances product development.

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Telecommunications Case Studies and Customer Success Stories with Mopinion

 

Vodafone Ireland - Telecommunications - Large

Dublin, Ireland

Vodafone Ireland used Mopinion to improve its digital customer experience. The team wanted to understand why customers behaved a certain... way online. They switched from heatmapping tools to Mopinion for deeper insights and in-app feedback. After implementing conversational surveys, engagement increased by nearly 60%. The feedback helped the team validate ideas and focus on real customer needs.

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Transportation/Trucking/Railroad Case Studies and Customer Success Stories with Mopinion

Air France-KLM Group - Transportation/Trucking/Railroad - Very Large

Mopinion’s digital feedback software helps Air France-KLM Group improve customer experience. The airline switched to Mopinion for a future-proof, innovative... solution. Smart Recaps, an AI-powered feature, quickly summarizes large volumes of feedback. Onboarding 200 users and migrating data went smoothly with strong support. Teams now collect feedback across websites, apps, and email campaigns to refine digital journeys.

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Consumer Electronics Case Studies and Customer Success Stories with Mopinion

 

TomTom - Consumer Electronics - Large

Amsterdam, Netherlands

TomTom uses Mopinion to collect detailed customer feedback on specific web pages. The company wanted more than just a simple... customer satisfaction score. By comparing feedback across different pages, TomTom identifies best practices. This helps them improve the customer experience on their website. Mopinion gives TomTom actionable insights to make targeted changes.

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Health, Wellness and Fitness Case Studies and Customer Success Stories with Mopinion

Bokadirekt - Health, Wellness And Fitness - Large

Mopinion helps Bokadirekt, Sweden’s largest beauty and health booking marketplace, collect consumer feedback across web and app. Bokadirekt faced challenges... understanding user needs and improving their website. They chose Mopinion for its flexibility and ability to gather feedback from both platforms. With Mopinion, Bokadirekt took data-driven actions, like adding new payment methods, to improve the customer journey. The feedback solution supports both B2C and B2B sides of their business.

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Apparel & Fashion Case Studies and Customer Success Stories with Mopinion

 

Calvin Klein - Apparel & Fashion - Very Large

New York, USA

Calvin Klein uses Mopinion to collect user feedback and improve its website experience. The team runs targeted surveys on key... pages, like payment and confirmation, to understand customer behavior. They analyze feedback every two months to spot and fix issues, such as a major credit card payment glitch. Insights from Mopinion help Calvin Klein test new ideas and share findings across teams. The company also discovered customer preferences for more diverse model images and greater visibility on sustainability.

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Consumer Goods Case Studies and Customer Success Stories with Mopinion

Away - Consumer Goods - Medium

Mopinion helped Away, a travel accessories brand, close gaps in their customer insights. Away wanted to understand the online shopping... process, not just post-purchase feedback. They used Mopinion to collect real-time feedback during the shopping journey. This let Away remove barriers and solve problems as they happened. The result was a better digital shopping experience for their customers.

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Manufacturing Case Studies and Customer Success Stories with Mopinion

Lely - Manufacturing - Large

Mopinion helps Lely collect real-time feedback from dairy farmers in over 40 countries. Before Mopinion, feedback was slow and often... lost or misinterpreted. Now, Lely uses Mopinion’s multi-language reporting to gather feedback directly in their system. This lets them see when and where feedback was given, and in which version. The feedback translator feature makes it easy for farmers worldwide to share their thoughts in their own language.

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Other Industry Case Studies and Success Stories with Mopinion

 

Air France-KLM Group - Airlines - Very Large

Paris, France

Air France-KLM Group uses Mopinion’s digital feedback software to improve customer experience across their websites and apps. They switched from... a previous provider to Mopinion for its innovative features like AI-powered Smart Recaps, which quickly summarise large volumes of open-ended feedback. The onboarding process involved migrating data and training around 200 users, which went smoothly with Mopinion’s support. Teams now collect feedback from multiple digital channels and use insights to refine the passenger journey. Air France-KLM values Mopinion for helping them reach their customer feedback goals.

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Customer Success Stories of Mopinion

 

How Cultura created a centralised feedback process with Mopinion

Cultura, a French retail chain, has centralized its feedback process using Mopinion's software to enhance its digital customer journey. By integrating feedback... collection across various touchpoints, Cultura identifies friction points and optimizes user experience. Mopinion's platform facilitates real-time feedback analysis, enabling Cultura to prioritize actions and improve website performance, particularly in search and product discovery.

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