Real-World Case Studies and Customer Success Stories with Relay42

Relay42 helped Vattenfall deliver personalized customer experiences. Vattenfall wanted to move from channel-focused marketing to one-to-one personalization at scale. They used the Relay42 Platform to... connect all their marketing channels and systems. The marketing team personalized every step of the customer journey in real time. As a result, Vattenfall saw a 12% increase in click-through rate, a 3% increase in conversion rate, an 86% increase in leads, and a 4.2% increase in average contract value.
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Relay42 helped Eneco, a Dutch energy provider, create a hyper-personalized omnichannel marketing strategy. Eneco wanted to use data to make their customer communications more relevant and increase re...tention. They integrated both online and offline channels using Relay42. This allowed them to send tailored messages at the right time. As a result, Eneco saw a 300% increase in conversion rate and reduced campaign costs.
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Relay42 Customer Data Platform helped Vattenfall lower their churn rate by 1.12%. The marketing team used identity resolution with anonymized email addresses to recognize customers online. They chose... Facebook and Instagram display networks for high match rates. The solution followed strict European privacy laws. Vattenfall achieved an 888% return on advertising spend (ROAS) with this approach.
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Relay42 helps Vattenfall improve the customer journey for their solar panel campaign. The New Energy Solutions team uses data-driven marketing to connect online and offline channels. This creates a 3...60-degree view of the customer and enables better personalization. The team manages a surge of leads from a successful campaign and qualifies them using an online test. Relay42 supports Vattenfall's move to green energy and efficient lead management.
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Relay42 helped NS, the Dutch national public transport company, improve their marketing with hyper-personalization. NS used Relay42 to automate and orchestrate marketing across channels. They focused... on tailored messaging and smarter data use. This led to a 14.9% increase in conversion rate. NS also saw a 776% increase in click-through rate on their homepage. The platform helped NS save budget and deliver more relevant content to customers.
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Relay42 helped NS (Dutch Railways) unify customer data from all channels. NS wanted to improve the customer journey across online and offline platforms. They used Relay42 to predict customer actions ...and deliver the right message at the right time. NS implemented dozens of use cases with the platform. Their team shared five tips for a successful Relay42 implementation, focusing on customer-centric thinking and multidisciplinary teamwork.
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Relay42 helped a leading automotive financing brand in Thailand boost leads by 465%. The marketing team used the customer data platform to connect their website and Facebook, personalizing messages f...or each visitor. This approach cut cost per lead by 84%. The team managed all campaigns from one hub, making customer acquisition more efficient. The solution focused on optimizing media spend and understanding customer journeys.
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Relay42 helped Evi, an online investment platform, launch 25 new marketing use cases in one year. Evi used Relay42 for journey orchestration and unified customer profiles. The platform enabled Evi to... track KPIs for each customer journey step. Evi's team used Relay42 for upsell, cross-sell, service, and retention. The solution gave Evi better insights into customer journeys and business goals.
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Relay42 helped Levi's launch their Customer Data Platform quickly. The onboarding process took just 8 weeks. Levi's was able to start campaigns in the first half of the year. The Relay42 team provide...d fast and effective support. Levi's praised the smooth transition from workshop to onboarding. The solution helped Levi's align marketing goals and launch use cases fast.
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Relay42 Customer Data Platform helped Levi's connect customer data across online and offline channels. Levi's needed a unified view of their customers for better marketing. Relay42 and OMD onboarded ...Levi's UK, Germany, and France markets in just 8 weeks. The solution connected website, CRM, in-store, search, programmatic, and social data. Levi's saw a 115% increase in conversion rate on brand search and a 377% increase on Facebook and Instagram. They also reduced cost per thousand impressions by 326% and cut CPC spend on programmatic by 65%.
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Mazda used the Relay42 Customer Data Platform to improve their marketing. They wanted to reduce wasted ad spend and increase relevance. By integrating paid and owned channels, they stopped targeting ...existing customers and saved 8% in media costs. Using Relay42, Mazda doubled their banner conversion ratio and saw a 90% increase in requests for information. Dealer leads went up by 19%. The platform helped Mazda deliver more personalized and effective marketing.
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Relay42 helped a leading automotive brand boost purchase rates by 11% and increase qualified leads by 46%. The company used journey orchestration and data-driven marketing to target younger consumers... and cut costs. Relay42 integrated website data with Facebook, Google, and programmatic ads for personalized retargeting. The brand reduced media spend by 40% and achieved an 81% drop in cost per lead within three months.
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Relay42 Customer Data Platform helped Levi's connect customer data across online and offline channels. Levi's needed a unified view of customers for better marketing effectiveness. Previous data plat...forms failed to deliver actionable insights and compliance. Relay42 and OMD rolled out the solution in three countries. The project used a SPRINT framework for fast implementation. Levi's improved marketing by integrating data from stores, web, and physical locations.
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Relay42 helped Heineken use first-party data to connect customer journeys across partners and retailers. Heineken aimed to reach 8 million unique people identifiers by the end of 2021. Relay42 suppor...ted Heineken in building data capabilities and proving marketing efficiency. The partnership focused on journey orchestration and collaborative process improvement. Heineken continues to test and learn with Relay42 to drive brand growth.
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Relay42 helped a leading insurance company improve customer centricity. The insurer wanted to offer more relevant communication and better service to over 3.4 million customers. They connected their ...CRM, email, website, and call center to the Relay42 Customer Data Platform. This allowed real-time personalized content and better support. As a result, they saw a 237% increase in email click-through rate, a 37% increase in email open rate, and completed onboarding in 3 months.
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Relay42 helped AIS, Thailand's largest mobile operator, improve customer intimacy with data-driven marketing. AIS needed to unify online and offline customer data and connect legacy SMS and push syst...ems to their marketing stack. Relay42 enabled AIS to collect data across domains, import CRM data, and integrate all marketing channels. Now, AIS can send personalized messages across web, media, CRM, SMS, and push. This lets AIS deliver a more relevant customer experience and maintain its market leadership.
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Relay42 helped KLM Royal Dutch Airlines improve their marketing results. KLM used the Relay42 Customer Data Platform to connect data and personalize messages across channels. This approach led to a 2...5% increase in revenue from email marketing. KLM also saw a 5% increase in conversions on owned and paid channels. The value per email increased by 800%. KLM credits Relay42 for enabling personalization at scale and driving business growth.
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Randstad used the Relay42 Customer Data Platform to improve their customer experience. They centralized customer service touchpoints and used a chatbot to help job seekers find answers quickly. With ...Relay42, Randstad achieved a 273% increase in vacancy alerts and 4 times more visitors to the vacancy alert page. The chatbot answered 75% of candidate questions and reduced average conversation time from 8 to 5 minutes. This helped Randstad deliver faster and more efficient service to job candidates.
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Air France used the Relay42 platform to improve their customer data management. Their goal was to break down silos and create a 360-degree view of each customer. Relay42 helped Air France connect dig...ital channels with their CRM for an omnichannel strategy. This allowed Air France to send the right message to customers at the right time. The solution helped Air France better understand and serve their customers across all touchpoints.
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Relay42 helped Air France improve its digital e-commerce with a unified customer data platform. The team used Relay42 to capture flight searches and identify prospects and customers. They created per...sonalized journeys across push messaging, display, and social media. Air France ran an A/B test comparing single-channel retargeting to the new orchestrated journey. The new approach increased conversions by 25.7%. The team plans to scale and refine these journeys further.
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Relay42 helped KLM use real-time data to improve their advertising. KLM wanted to make ads more personal and relevant. They used Relay42 to connect data from many channels and build predictive models.... This let them target ads better and spend less on media. KLM saw a 40% lower cost per booking, over twice as many bookings at the same spend, and a 1.4x higher click-through rate for test groups.
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Relay42 helped Transavia connect website data with display networks to improve retargeting. The marketing team used Relay42 to segment visitors and set up custom bidding strategies. They integrated R...elay42 with their revenue management system to adjust ad spend based on flight performance. Transavia reduced marketing spend on display retargeting by 50%. They increased conversions while lowering costs.
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Relay42 helps Air France prepare for a world without third-party cookies. The marketing team uses first-party data to understand customer needs and personalize services in real time. Relay42 enables ...Air France to break down data silos and get a 360-degree customer view. The platform supports privacy while enriching the first-party data ecosystem. Air France adapts its digital marketing strategy to build long-lasting customer relationships.
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Relay42 helped KLM Royal Dutch Airlines boost revenue from 'mail my search' customers by 25%. The airline saw an 800% higher value per sent email. Click-through rates increased by 170%. Paid media co...nversion rates improved by 5%, reducing media waste. KLM used Relay42's customer data platform for smarter, data-driven marketing.
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Relay42 helped Transavia save over 50% on display retargeting spend. The airline faced tough competition and needed smarter, more efficient advertising. With Relay42, Transavia unified customer data ...and automated marketing. This improved customer experience and made campaigns more relevant. The platform enabled real-time, data-driven decisions for better results.
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