Hotjar Overview

Hotjar is a behavior analytics and user feedback service that helps understand website users' behavior and gather feedback. It combines tools like heatmaps, session recordings, and surveys to identify usability issues and improvement opportunities.

Use Cases

Customers recommend Engagement Management, Customer Feedback Management, Funnel Analysis, as the business use cases that they have been most satisfied with while using Hotjar.

Other use cases:

  • Generation Of New Leads
  • Advertisement
  • Content Management
  • Training & Onboarding
  • Helpdesk Management
  • Digital Marketing
  • Communication Management
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Hotjar.

Other priorities:

  • Increase Sales & Revenue
  • Improve Efficiency
  • Scale Best Practices
  • Improve ROI
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Improve Internal Communications
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Consistency
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Reduce Bounce
  • Improve Visibility
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Hotjar Use-Cases and Business Priorities: Customer Satisfaction Data

Hotjar works with different mediums / channels such as Website. and User Generated Content.

Hotjar's features include Recording, Feedback Surveys, Landing Page, etc. and Hotjar support capabilities include AI Powered, Email Support, Phone Support, etc. also Hotjar analytics capabilities include Analytics, and Custom Reports.

Reviews

"...- Heatmaps - user session recordings - conversion funnels - Analytics..." Peer review by Giovanni M., Lead UX Designer, Marketing and Advertising

Hotjar, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Hotjar

Top Industries

  • Marketing and Advertising
  • Internet
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Hotjar is popular in Marketing And Advertising, Internet, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Hotjar Use Cases

What makes Hotjar ideal for Engagement Management?

Why is Hotjar the best choice for Customer Feedback Management?

What benefits does Hotjar offer for Funnel Analysis?

How can Hotjar enhance your Generation Of New Leads process?

49+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Hotjar solved their Conversion Rate Optimization needs. Cuspera uses 6887 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Case Studies

Design

CASE STUDY UX studio

Hotjar Engage helped UX studio speed up research participant recruitment. Before, finding the right people took 2–3 weeks. Now, it takes just 1–2 days. The platform gives access to a global pool of o...ver 200,000 participants. UX studio can now recruit for hard-to-fill roles and locations. Researchers spend less time on admin and more on research. The team finds it easy to adjust compensation and manage interviews.

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Food & Beverages

CASE STUDY Wyldsson

Hotjar helped Wyldsson, a healthy snack company, fix problems on their new ecommerce site. After launching, sales dropped and users struggled with login and checkout. Using Hotjar heatmaps and record...ings, Wyldsson found and fixed browser and account issues. They added popups and messaging to guide users. These changes led to a 30% increase in online sales.

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Marketing and Advertising

CASE STUDY Turum-burum

Hotjar helped Turum-burum, a UX and CRO agency, boost conversion rates for their ecommerce client Intertop. Turum-burum used Hotjar Heatmaps, Recordings, and Surveys to find and fix pain points in th...e online shoe store. They redesigned the checkout page, improved product filters, and made navigation easier. These changes led to a 55% increase in conversions, an 11.5% rise in average revenue per user, and a 13.4% drop in checkout page bounce rate. Turum-burum used data-driven insights to deliver strong business results.

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Computer Software

CASE STUDY Unbounce

Hotjar helped Unbounce improve their user sign-up process. The team used Hotjar heatmaps and recordings to find where users struggled with the new auto-complete address feature. Usability tests did n...ot reveal the real issues, but Hotjar recordings showed users getting stuck and prevented from signing up. The team fixed these problems and saw users complete sign-up, including billing info, in under one minute and thirty seconds. Hotjar gave Unbounce valuable insights to make better UX decisions and increase conversions.

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Marketing and Advertising

CASE STUDY Trellis

Hotjar helps Trellis, an ecommerce agency, improve client websites. Trellis uses Hotjar Recordings and Heatmaps to find problems like broken buttons and checkout issues. The team collects data for a ...month, then creates reports with clear next steps. Clients use Hotjar to spot bugs and understand user behavior. Trellis combines Hotjar with Google Analytics for deeper insights. This approach helps clients make better decisions and grow their online businesses.

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Transportation/Trucking/Railroad

CASE STUDY Vimcar

Hotjar helped Vimcar fix problems on their rebranded websites. The team used heatmaps, scroll maps, and recordings to see where users got lost. They made images clickable and moved the main CTA above... the fold. This led to a 2.5x increase in traffic and a 24% rise in leads. Hotjar let them optimize 92% faster than A/B testing.

Read more →

Video

Hotjar in 60 Seconds: Heatmaps for ecommerce online stores

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Frequently Asked Questions(FAQ)

for Hotjar

What is Hotjar?

Hotjar is a behavior analytics and user feedback service that helps to understand the behavior of the website users and get their feedback. It helps to acquire customers and enhance customer relationships.

Hotjar is an easy-to-use service that combines analysis and feedback tools to understand what’s happening on the site through tools such as heatmaps, session recordings, and surveys.

Some of its features include understanding visitor motivation and desire, identify usability issues on the fly and issues the visitors encounter, finding opportunities for improvement and testing based on visitor behavior on the website, form analysis and many more.

What is Hotjar used for?

Hotjar is a Conversion Rate Optimization Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Customer Feedback Management and Funnel Analysis .

What are the top features of Hotjar?

Recording, Feedback surveys and Landing page are some of the top features of Hotjar.

Who uses Hotjar?

Hotjar is used by Marketing And Advertising, Internet and Computer Software among other industries.

What are Hotjar alternatives?

lightning

Peers used Hotjar for engagement management and customer feedback management

Hotjar Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.79/5 ★

Read Reviews (12)
Analytics

4.34/5 ★

Read Reviews (767)
Custom Reports

3.85/5 ★

Read Reviews (1403)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.79/5 ★

Read Reviews (12)
Analytics

4.34/5 ★

Read Reviews (767)
Custom Reports

3.85/5 ★

Read Reviews (1403)

Software Failure Risk Guidance

?

for Hotjar

Overall Risk Meter

Low Medium High

Top Failure Risks for Hotjar

Hotjar Profile

Company Name

Hotjar

Company Website

https://www.hotjar.com/

HQ Location

Employees

251-500

Social

Facebook Twitter

Financials

PRIVATE