Hotjar Overview

Hotjar is a behavior analytics and user feedback service that helps understand website users' behavior and gather feedback. It combines tools like heatmaps, session recordings, and surveys to identify usability issues and improvement opportunities.

Use Cases

Customers recommend Engagement Management, Customer Feedback Management, Funnel Analysis, as the business use cases that they have been most satisfied with while using Hotjar.

Other use cases:

  • Generation Of New Leads
  • Advertisement
  • Content Management
  • Training & Onboarding
  • Helpdesk Management
  • Digital Marketing
  • Communication Management
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Hotjar.

Other priorities:

  • Increase Sales & Revenue
  • Improve Efficiency
  • Scale Best Practices
  • Improve ROI
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Improve Internal Communications
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Consistency
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Reduce Bounce
  • Improve Visibility
See all business priorities See less business priorities

Hotjar Use-Cases and Business Priorities: Customer Satisfaction Data

Hotjar works with different mediums / channels such as Website. and User Generated Content.

Hotjar's features include Recording, Feedback Surveys, Landing Page, etc. and Hotjar support capabilities include AI Powered, Email Support, Phone Support, etc. also Hotjar analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Generates heatmaps from traffic...." Peer review by Mark Linkhorst, Founder/Director, 420EDC

Hotjar, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Hotjar

Top Industries

  • Marketing and Advertising
  • Internet
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Hotjar is popular in Marketing And Advertising, Internet, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

Hotjar Customer wins, Customer success stories, Case studies

How efficiently Does Hotjar manage your Engagement Management?

How does Hotjar address your Customer Feedback Management Challenges?

How can Hotjar enhance your Funnel Analysis process?

How does Hotjar facilitate Generation Of New Leads?

11 buyers and buying teams have used Cuspera to assess how well Hotjar solved their Conversion Rate Optimization needs. Cuspera uses 6887 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Gogoprint - Printing Services

Hotjar helped Gogoprint, an online printing service, find and fix a key user experience problem. The team used Hotjar's heatmaps, recordings, and funnels to see where users dropped off. They found a ...design issue in the pricing table and tested new layouts. This led to a 7% drop in page drop-off rate and a 2% increase in conversions. Hotjar now helps Gogoprint improve UX every day.

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Materials Market - Construction

Hotjar helped Materials Market triple their conversion rate in one month. Andrew, the operations director, used Hotjar heatmaps and recordings to spot confusing CTAs, checkout issues, and a problemat...ic cookie policy. He made changes like moving CTAs, simplifying checkout, and adding trust signals. The conversion rate jumped from 0.5% to 1.6%. This increase brought tens of thousands in extra revenue for the growing construction marketplace.

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s360 - Marketing And Advertising

Hotjar helps s360 deliver UX and CRO services to clients. s360 uses Hotjar for workshops, audits, and experiments. Hotjar tools like heatmaps, recordings, and surveys give fast insights. Clients quic...kly spot usability issues and conversion blockers. s360's clients use these insights to make better business decisions and increase conversions. One client saw a 10% increase in conversions after using Hotjar.

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Boundless - Hospitality

Hotjar helped Boundless improve user experience and increase conversions. Boundless used Hotjar Feedback, Surveys, and Recordings to find pain points and understand user behavior. After making UX imp...rovements, the percentage of users rating the membership renewal process as 'Very easy' rose from 75% to 83%. The number of users rating it 'Not easy' dropped from 3% to 0%. Boundless also used Hotjar to attract new members and refine their marketing strategies.

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Credo - Marketing And Advertising

Hotjar helped Credo, a UK-based CRO agency, boost an ecommerce client's revenue by 220%. Credo used Hotjar Heatmaps and Recordings to spot low engagement and friction points on V1CE’s website. They m...oved high-engagement content higher on the page, raising engagement by 14.5%. Continuous A/B testing and analysis of user frustration led to better user experience and higher conversions. The result was a major increase in both engagement and revenue for their client.

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Frette - Consumer Goods

Frette used the Hotjar-AB Tasty integration to improve their website navigation. They added 'Bath linens & robes' to the homepage menu after learning users searched for bathrobes most. This change le...d to a 29% increase in clicks on the category and a 102% jump in visits to the bathrobe page. Frette used Hotjar Heatmaps to track user behavior and AB Tasty for A/B testing. The integration helped them make data-driven changes that boosted engagement and conversions.

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Hotjar in 60 Seconds: Heatmaps for ecommerce online stores

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Frequently Asked Questions(FAQ)

for Hotjar

What is Hotjar?

Hotjar is a behavior analytics and user feedback service that helps to understand the behavior of the website users and get their feedback. It helps to acquire customers and enhance customer relationships.

Hotjar is an easy-to-use service that combines analysis and feedback tools to understand what’s happening on the site through tools such as heatmaps, session recordings, and surveys.

Some of its features include understanding visitor motivation and desire, identify usability issues on the fly and issues the visitors encounter, finding opportunities for improvement and testing based on visitor behavior on the website, form analysis and many more.

What is Hotjar used for?

Hotjar is a Conversion Rate Optimization Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Customer Feedback Management and Funnel Analysis .

What are the top features of Hotjar?

Recording, Feedback surveys and Landing page are some of the top features of Hotjar.

Who uses Hotjar?

Hotjar is used by Marketing And Advertising, Internet and Computer Software among other industries.

What are Hotjar alternatives?

lightning

Peers used Hotjar for engagement management and customer feedback management

Hotjar Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.79/5 ★

Read Reviews (12)
Analytics

4.34/5 ★

Read Reviews (767)
Custom Reports

3.85/5 ★

Read Reviews (1403)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.79/5 ★

Read Reviews (12)
Analytics

4.34/5 ★

Read Reviews (767)
Custom Reports

3.85/5 ★

Read Reviews (1403)

Software Failure Risk Guidance

?

for Hotjar

Overall Risk Meter

Low Medium High

Top Failure Risks for Hotjar

Hotjar Profile

Company Name

Hotjar

Company Website

https://www.hotjar.com/

HQ Location

Employees

251-500

Social

Facebook Twitter

Financials

PRIVATE