Hotjar Overview

This is a summary of the comprehensive capabilities and benefits of Hotjar based on over 6887 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Hotjar, crazyegg, unbounce, FullStory, Instapage, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Hotjar is right for your needs? Our Cuspera AI engine can evaluate how Hotjar fits your specific business needs, industry, and context. Get your personalized assessment report today.

Hotjar supports business activities such as:

  • Engagement Management
  • Customer Feedback Management
  • Funnel Analysis
  • Generation Of New Leads
  • Advertisement

Hotjar can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Increase Sales & Revenue, Improve Efficiency, Scale Best Practices, etc. It can help manage these activities if you use Website and User Generated Content for these needs. As a solution, Hotjar's capabilities include Recording, Feedback Surveys, Landing Page, etc.

Hotjar Marketing and Advertising Vertical is its biggest customer base.

Reviews

"...This gives you a good idea on how the user interacts with your site. . ...." Peer review by Ben S., Digital Marketing Manager

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Hotjar solved their Conversion Rate Optimization needs. Cuspera uses 6887 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Hotjar.

Other priorities:

  • Increase Sales & Revenue
  • Improve Efficiency
  • Scale Best Practices
  • Improve ROI
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Improve Internal Communications
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Consistency
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Reduce Bounce
  • Improve Visibility
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Customer Feedback Management , Funnel Analysis , as the business use cases that they have been most satisfied while using Hotjar.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Website

4.84/5 ★

Read Reviews (337)

"...This gives you a good idea on how the user interacts with your site. . ...."
engaging and following up

4.85/5 ★

Read Reviews (131)

"...Hotjar also tracks how far visitors scroll on your pages, which can be useful in testing how engaging your copy really is. ..."
Customer Feedback Management with Website

4.83/5 ★

Read Reviews (181)

"...We resort to using it when changing the design on our sites, collecting feedback from customers. ...."
measuring net promoter score

3.72/5 ★

Read Reviews (22)

"...Multiple question types including NPS. ..."
measuring customer satisfaction

4.52/5 ★

Read Reviews (6)

"...This focus on user feedback eventually led them to start gathering other customer experience metrics such as Customer Experience Scores (CES) and Customer Satisfaction Surveys (CSAT)...."
Funnel Analysis with Website

4.90/5 ★

Read Reviews (140)

"...The features we used the most are heatmaps, session recordings and also some surveys and funnel analysis...."
PEER EXPERIENCES
Engagement Management with Website

4.84/5 ★

Read Reviews (337)

"...This gives you a good idea on how the user interacts with your site. . ...." Peer review by Ben S., Digital Marketing Manager
engaging and following up

4.84/5 ★

Read Reviews (131)

Customer Feedback Management with Website

4.83/5 ★

Read Reviews (181)

"...We resort to using it when changing the design on our sites, collecting feedback from customers. ...." Peer review by Anton D., Head of Mobile, Computer Software
measuring net promoter score

4.83/5 ★

Read Reviews (22)

measuring customer satisfaction

4.83/5 ★

Read Reviews (6)

Funnel Analysis with Website

4.90/5 ★

Read Reviews (140)

"...The features we used the most are heatmaps, session recordings and also some surveys and funnel analysis...." Peer review by Verified User, Consultant in Marketing, Information Technology and Services

49+ more Business Use Cases

Our AI advisor, Wyz, harnessed 6887 insights from peers and experts to help you assess how these Hotjar use cases fit your Conversion Rate Optimization needs.

Frequently Asked Questions(FAQ)

for Hotjar

What is Hotjar?

Hotjar is a behavior analytics and user feedback service that helps to understand the behavior of the website users and get their feedback. It helps to acquire customers and enhance customer relationships.

What is Hotjar used for?

Hotjar is a Conversion Rate Optimization Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Customer Feedback Management and Funnel Analysis .

What are the top features of Hotjar?

Recording, Feedback surveys and Landing page are some of the top features of Hotjar.

Who uses Hotjar?

Hotjar is used by Marketing And Advertising, Internet and Computer Software among other industries.

What are Hotjar alternatives?

Crazyegg, Unbounce, FullStory and Instapage are popular alternatives for Hotjar.

Popular Business Setting

for Hotjar

Top Industries

  • Marketing and Advertising
  • Internet
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Hotjar to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Hotjar

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Recording

3.80/5 ★

Read Reviews (771)
Feedback surveys

4.33/5 ★

Read Reviews (330)
Landing page

4.72/5 ★

Read Reviews (111)
Personalization

3.55/5 ★

Read Reviews (50)
Widgets

2.85/5 ★

Read Reviews (46)
FEATURES RATINGS AND REVIEWS
Recording

3.80/5 ★

Read Reviews (771)
Feedback surveys

4.33/5 ★

Read Reviews (330)
Landing page

4.72/5 ★

Read Reviews (111)
Personalization

3.55/5 ★

Read Reviews (50)
Widgets

2.85/5 ★

Read Reviews (46)

IT and Other Capabilities

for Hotjar

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.76/5 ★

Read Reviews (861)
Data Import

3.66/5 ★

Read Reviews (1039)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.76/5 ★

Read Reviews (861)
Data Import

3.66/5 ★

Read Reviews (1039)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.11/5 ★

Read Reviews (19)
Phone Support

4.00/5 ★

Read Reviews (24)
24/7 Support

3.57/5 ★

Read Reviews (257)
Chat Support

3.41/5 ★

Read Reviews (28)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.11/5 ★

Read Reviews (19)
Phone Support

4.00/5 ★

Read Reviews (24)
24/7 Support

3.57/5 ★

Read Reviews (257)
Chat Support

3.41/5 ★

Read Reviews (28)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.79/5 ★

Read Reviews (12)
Analytics

4.34/5 ★

Read Reviews (767)
Custom Reports

3.85/5 ★

Read Reviews (1403)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.79/5 ★

Read Reviews (12)
Analytics

4.34/5 ★

Read Reviews (767)
Custom Reports

3.85/5 ★

Read Reviews (1403)

Software Failure Risk Guidance

?

for Hotjar

Overall Risk Meter

Low Medium High

Top Failure Risks for Hotjar

Vendor Profile Details

Company Name

Hotjar

Company Website

https://www.hotjar.com/

HQ Location

Employees

251-500

Social

Financials

PRIVATE