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Hospitality Case Studies and Success Stories with Hotjar
CASE STUDY Boundless
Hotjar helped Boundless improve user experience and increase conversions. Boundless used Hotjar Feedback, Surveys, and Recordings to find pain points and understand user behavior. After making UX imp...rovements, the percentage of users rating the membership renewal process as 'Very easy' rose from 75% to 83%. The number of users rating it 'Not easy' dropped from 3% to 0%. Boundless also used Hotjar to attract new members and refine their marketing strategies.
Construction Case Studies and Success Stories with Hotjar
CASE STUDY Materials Market
Hotjar helped Materials Market triple their conversion rate in one month. Andrew, the operations director, used Hotjar heatmaps and recordings to spot confusing CTAs, checkout issues, and a problemat...ic cookie policy. He made changes like moving CTAs, simplifying checkout, and adding trust signals. The conversion rate jumped from 0.5% to 1.6%. This increase brought tens of thousands in extra revenue for the growing construction marketplace.
Financial Services Case Studies and Success Stories with Hotjar
CASE STUDY Razorpay
Hotjar helped Razorpay improve its business product suite. The design team used Hotjar's surveys, heatmaps, and session recordings to gather user feedback and see how people used their products. They... redesigned their dashboard, using Hotjar surveys to raise user ratings from 6.2 to 8.7. Hotjar made onboarding new team members easy and let the team optimize new products like Payment pages by watching real user sessions. Razorpay found Hotjar simple and intuitive compared to other analytics tools.
Hotjar helped re:member, a financial services brand, find and fix problems with their credit card application form. The team used Hotjar Heatmaps and Recordings to see where users struggled and what ...features were not working. They redesigned the form, moving the benefits section to the top and making it expandable. After the changes, conversions from affiliate traffic increased by 43% and overall conversions rose by 17%. Hotjar's insights also helped get buy-in from stakeholders for the redesign.
Food & Beverages Case Studies and Success Stories with Hotjar
CASE STUDY Wyldsson
Hotjar helped Wyldsson, a healthy snack company, fix problems on their new ecommerce site. After launching, sales dropped and users struggled with login and checkout. Using Hotjar heatmaps and record...ings, Wyldsson found and fixed browser and account issues. They added popups and messaging to guide users. These changes led to a 30% increase in online sales.
Consumer Services Case Studies and Success Stories with Hotjar
CASE STUDY Gogoprint
Hotjar helped Gogoprint, an online printing service, find and fix a key user experience problem. The team used Hotjar's heatmaps, recordings, and funnels to see where users dropped off. They found a ...design issue in the pricing table and tested new layouts. This led to a 7% drop in page drop-off rate and a 2% increase in conversions. Hotjar now helps Gogoprint improve UX every day.
Non-Profit Organization Management Case Studies and Success Stories with Hotjar
CASE STUDY Every.org
Hotjar helped Every.org find and fix a problem in their donation form. Users were confused by two buttons and left without donating. Every.org used Hotjar Recordings to see where people got stuck. Th...ey redesigned the flow and added FAQs to build trust. After the changes, donations increased by 29.5%.
Computer Software Case Studies and Success Stories with Hotjar
CASE STUDY LearnWorlds
Hotjar helps LearnWorlds improve its website and product. The team uses Hotjar Heatmaps and Recordings to see how users behave. Landing page conversion rates increased by 150%. Free trial conversion ...rates grew by 0.5%. New feature adoption increased by 400%. Product designers, web designers, and campaign managers use Hotjar every day to make better decisions.
Hotjar helped Techsmith improve their products by collecting real user feedback and behavioral data. Techsmith used Hotjar's heatmaps and feedback tools to see how users interact with their website a...nd products. They identified areas for improvement, like making product icons clickable and validating new page layouts. On-page surveys let them gather user frustrations and valuable insights. Hotjar made it easy for different departments to use data to guide product and UX decisions.
Hotjar helped Unbounce improve their user sign-up process. The team used Hotjar heatmaps and recordings to find where users struggled with the new auto-complete address feature. Usability tests did n...ot reveal the real issues, but Hotjar recordings showed users getting stuck and prevented from signing up. The team fixed these problems and saw users complete sign-up, including billing info, in under one minute and thirty seconds. Hotjar gave Unbounce valuable insights to make better UX decisions and increase conversions.
Hotjar helped Taskworld improve their website conversions. Taskworld used Hotjar’s heatmap feature to study user clicks during the signup process. They found issues that took only 5 minutes to fix. T...his quick change increased conversions by 40%. Taskworld values Hotjar for its insights and cost-effectiveness.
Automotive Case Studies and Success Stories with Hotjar
CASE STUDY ClickMechanic
Hotjar helped ClickMechanic find out why users were not booking services. They used Hotjar Polls to ask users what stopped them from booking. They found two main problems: pricing and users not knowi...ng their mechanic. Fixing these issues led to a 60% revenue increase and a 10% boost in conversions. Using Hotjar Heatmaps, they saw most users did not scroll past the main image. They redesigned only the top of the page, saving money and increasing conversions by 15%.
Transportation/Trucking/Railroad Case Studies and Success Stories with Hotjar
CASE STUDY Ryanair
Hotjar Surveys helps Ryanair gather customer feedback and track satisfaction. Ryanair uses open-ended and closed-ended surveys to find pain points and measure ease of use. They collect feedback from ...20% of website visitors at key stages like booking flights and hotels. The usability team reports monthly trends and key issues to stakeholders. This data shapes product strategy and helps improve customer experience.
Hotjar helped Vimcar fix problems on their rebranded websites. The team used heatmaps, scroll maps, and recordings to see where users got lost. They made images clickable and moved the main CTA above... the fold. This led to a 2.5x increase in traffic and a 24% rise in leads. Hotjar let them optimize 92% faster than A/B testing.
Design Case Studies and Success Stories with Hotjar
CASE STUDY NerdCow
Hotjar helped NerdCow, a web design agency, triple conversions for their client in just two weeks. NerdCow used Hotjar Recordings to spot issues with a complicated search bar and confusing product li...stings. They simplified the search, added badges to new and viewed products, and set up exit-intent surveys to learn why users left. An abandoned cart email sequence reminded users to finish purchases. These changes led to a 300% increase in conversions for their client, The Transport Library.
Hotjar Heatmaps and Recordings helped Bannersnack see how users interacted with their website and product. The team used heatmaps to test landing page changes and increased sign-ups by 25%. They used... recordings to spot why a new feature was not used. After making the feature button more visible, tool usage went up by 12%. Hotjar gave Bannersnack the insights they needed to improve conversions and product experience.
Hotjar Engage helped UX studio speed up research participant recruitment. Before, finding the right people took 2–3 weeks. Now, it takes just 1–2 days. The platform gives access to a global pool of o...ver 200,000 participants. UX studio can now recruit for hard-to-fill roles and locations. Researchers spend less time on admin and more on research. The team finds it easy to adjust compensation and manage interviews.
Hotjar Heatmaps and Recordings helped Mizzen+Main find and fix user frustration on their site. The team saw users rage clicking on clothing swatch arrows, so they changed the swatch display to show a...ll options at once. This led to a 39% increase in add-to-cart clicks, a 60% drop in rage clicks, and a 4% decrease in cart abandonment in just three weeks. By personalizing product recommendations for new and returning users, they also boosted product click-through rates by 82%.
Hotjar helped Matalan improve their ecommerce site. The team used Hotjar's surveys, heatmaps, recordings, and feedback tools. They fixed checkout issues and saw a 1.23% increase in conversions. They ...increased winning AB tests by 17% using user-driven data. Matalan built a custom dashboard with Google Data Studio. They achieved over 400% ROI in 9 months by resolving issues found with Hotjar.
Hotjar helped CadoMaestro improve their ecommerce website. The team used Hotjar Recordings to see how users reacted to a new brand name and logo. They added a banner to explain the change and watched... user behavior to make sure people understood. CadoMaestro also used Hotjar Feedback and Surveys to learn if the site was easy to use and to get product ideas. These tools let them make changes that boosted customer confidence and improved the user experience.
Education Case Studies and Success Stories with Hotjar
CASE STUDY ClassHero
Hotjar helped ClassHero fix a 48% drop in onboarding conversions. John, the sales operations manager, used Hotjar's heatmaps and recordings to spot bugs in the onboarding flow. He found issues with a...utocomplete, dropdowns, and grade selection. Using Hotjar Highlights, he grouped and shared these problems with his team. After fixing the bugs, ClassHero reversed the drop in conversions.
Hotjar helps Edit Stock improve their website for schools and individuals who want to practice editing with film footage. Edit Stock uses Hotjar features like feedback and recordings. These tools hel...p them spot bugs and improve their product. The company uses Hotjar to make their site better for users.
Hotjar Surveys helped HubSpot Academy find out why visitors left their course registration page. The team used survey feedback to fix content and design problems. They updated the page and tested new... designs. This led to a 10% increase in signups for their Inbound Certification course. The changes improved clarity and user experience for visitors.
Hotjar helped StudentCrowd, a UK student review platform, boost form conversions by 55% in just 2 hours. The team used Hotjar session replays to spot three key issues with their review form. They fix...ed problems with mobile scrolling, confusing review criteria, and a hidden submit button. Implementation took only 5 minutes. After making small changes, their review form conversion rate jumped to 15%.
Real Estate Case Studies and Success Stories with Hotjar
CASE STUDY Spotahome
Hotjar helps Spotahome improve its website for rentals. Sara, the customer knowledge manager, started 'Hotjar parties' where staff watch session recordings together. This helped the team spot bugs an...d understand user problems fast. Developers fixed issues they saw in real user sessions. Hotjar's relevance score and highlights features made it easier to find and share important insights. Spotahome now uses Hotjar daily to test features and collect feedback.
Marketing and Advertising Case Studies and Success Stories with Hotjar
CASE STUDY Conversion Rate Experts
Hotjar helps Conversion Rate Experts improve conversion rates for their clients. The agency uses Hotjar’s exit surveys and session recordings to find out why visitors do not convert. This research-dr...iven approach helps them identify user experience problems and objections. Hotjar gives them real data to guide website changes. The agency says Hotjar is a game-changer for understanding visitors and growing client businesses.
Hotjar helped DashThis improve their onboarding process and user experience. DashThis used Hotjar's recordings and surveys to find where users struggled. They changed button designs, added a search b...ar, and used pop-ups and videos to guide users. Onboarding funnel completion increased by 50%. Customer satisfaction rose by 140%. DashThis now uses Hotjar weekly to keep improving their product.
Hotjar helps Exclusive Concepts, a US-based digital marketing agency, improve ecommerce client websites. The team uses Hotjar Heatmaps, Recordings, Feedback, and Surveys to analyze user behavior and ...spot UX issues. They combine Hotjar insights with A/B testing tools to test and validate website changes. This approach helps clients increase conversions and improve SEO. Exclusive Concepts uses Hotjar as an ongoing CRO solution for continuous website improvement.
Hotjar helped Stream Creative, a digital marketing agency, improve their sales process. The agency used Hotjar to analyze client and prospect websites. This data impressed both clients and event audi...ences. By using Hotjar, Stream Creative generated over $120,000 in revenue. Clients liked the easy-to-understand data and interactive dashboards. The agency now uses Hotjar as a key part of their inbound selling approach.
Hotjar helped Turum-burum, a UX and CRO agency, boost conversion rates for their ecommerce client Intertop. Turum-burum used Hotjar Heatmaps, Recordings, and Surveys to find and fix pain points in th...e online shoe store. They redesigned the checkout page, improved product filters, and made navigation easier. These changes led to a 55% increase in conversions, an 11.5% rise in average revenue per user, and a 13.4% drop in checkout page bounce rate. Turum-burum used data-driven insights to deliver strong business results.
Hotjar helped Credo, a UK-based CRO agency, boost an ecommerce client's revenue by 220%. Credo used Hotjar Heatmaps and Recordings to spot low engagement and friction points on V1CE’s website. They m...oved high-engagement content higher on the page, raising engagement by 14.5%. Continuous A/B testing and analysis of user frustration led to better user experience and higher conversions. The result was a major increase in both engagement and revenue for their client.
Hotjar helps Trellis, an ecommerce agency, improve client websites. Trellis uses Hotjar Recordings and Heatmaps to find problems like broken buttons and checkout issues. The team collects data for a ...month, then creates reports with clear next steps. Clients use Hotjar to spot bugs and understand user behavior. Trellis combines Hotjar with Google Analytics for deeper insights. This approach helps clients make better decisions and grow their online businesses.
Hotjar helps s360 deliver UX and CRO services to clients. s360 uses Hotjar for workshops, audits, and experiments. Hotjar tools like heatmaps, recordings, and surveys give fast insights. Clients quic...kly spot usability issues and conversion blockers. s360's clients use these insights to make better business decisions and increase conversions. One client saw a 10% increase in conversions after using Hotjar.
Hotjar helped Audiense fix a sudden drop in sign-up conversions. The team used Hotjar Session Recordings to spot a broken password validator and autocomplete feature on their sign-up page. They fixed... the bugs within hours, and conversions went back up. Audiense now uses Hotjar to find confusing steps in their funnel and improve user experience. Each small fix increases conversions by 10% to 20%. Hotjar helps the team understand and support their users better.
Hotjar helped HeyOrca, a social media planning tool, improve customer experience. HeyOrca needed a better way to track and understand user feedback as their customer base grew. With Hotjar, they coul...d watch how users interacted with their app and quickly fix bugs. Within two days, they found and fixed a major bug. After making UX improvements, HeyOrca saw a Net Promoter Score of 54 and 65% of users classified as Promoters.
Hotjar helps Electric Eye, a Shopify-focused ecommerce agency, improve client websites. The team uses Hotjar tools like heatmaps, recordings, feedback, and surveys to find user experience issues. The...y collect user data for a month to spot problems and test solutions. Hotjar's rage click filter helps them quickly find bugs that hurt conversions. Electric Eye uses these insights to boost conversion rates and average order value for their ecommerce clients.
Hotjar helped Directive Consulting, a digital marketing agency, grow and get more clients. The CEO, Garrett Mehrguth, used Hotjar after trying other tools like Crazy Egg and Optimizely. He found Hotj...ar's price and features better than competitors. Using Hotjar, the agency tested a new mobile landing page. Sign-ups increased by 78% after the change. Hotjar was key in improving conversion rates and client results.
Consumer Goods Case Studies and Success Stories with Hotjar
CASE STUDY Frette
Frette used the Hotjar-AB Tasty integration to improve their website navigation. They added 'Bath linens & robes' to the homepage menu after learning users searched for bathrobes most. This change le...d to a 29% increase in clicks on the category and a 102% jump in visits to the bathrobe page. Frette used Hotjar Heatmaps to track user behavior and AB Tasty for A/B testing. The integration helped them make data-driven changes that boosted engagement and conversions.
Hotjar helped Swiss Gear find and fix problems on their website. The Good, a CRO agency, used Hotjar heatmaps and recordings to see where users got stuck. They found issues with mobile navigation and... content filters. After making changes, Swiss Gear saw a 132.7% increase in online revenue, a 20.1% rise in average order value, and a 14.1% boost in holiday conversion rate. Mobile user bounce rate dropped by 8% and time on site went up by 84%.
Hotjar helps Canyon Bicycles improve their website and customer experience. The UX team uses Hotjar Feedback, Surveys, Recordings, and Heatmaps. They spot bugs quickly and fix them. They use surveys ...to learn what customers want and to recruit for usability testing. Teams share insights from both numbers and user feedback. This leads to a better, more user-focused website.
Hotjar helped Totally Promotional improve their website conversions and user experience. The team used Hotjar heatmaps and recordings to see how users interacted with their site. They found that user...s struggled with the order process for custom pens. After changing the order form, pen sales more than tripled. Hotjar also made it easier for the team to plan and test new web designs. Rachel Stephens from Totally Promotional recommends Hotjar for understanding user behavior and testing site changes.
Internet Case Studies and Success Stories with Hotjar
CASE STUDY eShopWorld
Hotjar helps eShopWorld track and improve conversion rates for global e-commerce brands. eShopWorld uses Hotjar’s Feedback tool, Heatmaps, and Session Recordings to find and fix issues in the checkou...t process. The team starts by reviewing shopper feedback, then uses analytics and recordings to pinpoint problems. Heatmaps show where users click and scroll, helping guide changes. After updates, eShopWorld checks Heatmaps again to see if conversions improve. Hotjar gives eShopWorld real-time insights and helps them understand shopper behavior.
Hotjar helped Brand24, a social listening platform, fix low conversion rates on their sign-up form. Using Hotjar Recordings, Brand24 found users were confused by a promo code field and distracted by ...extra links. The team redesigned the form, removing distractions and extra fields. Conversions jumped from 2.56% to 7.42%, nearly a 300% increase. Creating tailored sign-up forms for blog visitors led to another 20% boost in conversions.
Hotjar helps Reed.co.uk, the UK's top job portal, improve user experience. The team uses Hotjar features like surveys, heatmaps, recordings, and feedback. These tools help spot bugs and boost convers...ion rates. Product managers and agencies use Hotjar to test usability and analyze user behavior. Reed.co.uk relies on Hotjar to optimize their website and keep users happy.
Hotjar helped Inbound.org grow its online marketing community from 80,000 to over 150,000 members. The team used Hotjar's heatmaps, recordings, and feedback tools to understand user behavior and need...s. Insights from these tools guided a major homepage redesign. The redesign led to strong membership growth. Hotjar was key in making data-driven decisions for better user experience.
Information Technology and Services Case Studies and Success Stories with Hotjar
CASE STUDY Netguru
Hotjar helped Netguru cut their website bounce rate by 50% in just a few months. Netguru used Hotjar's Funnels and Session Recordings to find and fix website issues. They saw a 30.93% increase in ser...vices page traffic and a 58.76% rise in career page visits. More users moved further in their services funnel, up by 17%. Netguru's teams found Hotjar easy to use and key for UX research and digital marketing.
Hotjar helped CCV improve conversions and user experience. CCV used Hotjar Heatmaps and Recordings to study user behavior on their landing pages and checkout flows. They found bugs and areas for impr...ovement. After making changes, CCV increased their marketing website conversion rate by 38%, from 1.3% to 1.8%. Hotjar was easy to implement and saved time for the team.
Other Industry Case Studies and Success Stories with Hotjar
CASE STUDY TomTom
Hotjar helped TomTom gain deep insights into user behavior. TomTom used Hotjar's surveys, heatmaps, and recordings to find and fix website issues fast. The team made changes that led to a 491% increa...se in email click-through rate and a 49% increase in landing page conversion rate. Hotjar's privacy features met TomTom's strict data security needs. TomTom now saves hours each week and makes better decisions with Hotjar.
Hotjar helped Marlin, a digital signage company, find bugs and improve user experience. The team used Hotjar session recordings to quickly spot and fix software issues, saving hours of work. Product ...managers and developers watched user sessions to build empathy and improve product design. Marlin also used Hotjar insights to create stronger sales messages by highlighting product differentiators. The tool became essential for support, marketing, and product decisions.
Hotjar helps Hussle find bugs and improve their product. Hussle uses Hotjar Surveys to ask every user who cancels why they left. They collected over 1,000 survey responses. The feedback showed three ...main reasons for churn. Hussle used these insights to create a new Membership Conversion Service. Hotjar Recordings help Hussle spot and fix one bug every week.
