dotDigital Engagement Cloud Overview

Dotdigital transforms marketing data into personalized, cross-channel campaigns. Businesses use Dotdigital to engage customers through tailored messaging that spans email, SMS, social media, and more. A retail team, for instance, might leverage Dotdigital to automate customer journeys, increasing engagement by sending personalized product recommendations based on browsing history. The platform supports scaling efforts, allowing marketers to efficiently manage large volumes of data and interactions. Dotdigital's automation capabilities enable teams to focus on strategic planning rather than manual tasks, addressing industry challenges like maintaining customer loyalty and meeting diverse communication preferences.

Use Cases

Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using dotDigital Engagement Cloud.

Other use cases:

  • Onboarding
  • Helpdesk Management
  • Contact List Management
  • Social Media Analytics
  • Workflow Management
  • Customer Feedback Management
  • Knowledge Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using dotDigital Engagement Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Scale Best Practices
  • Build Brand Awareness
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Increase Customer Life Time Value
See all business priorities See less business priorities

dotDigital Engagement Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

dotDigital Engagement Cloud works with different mediums / channels such as E-Mail. Website. and Text SMS.

dotDigital Engagement Cloud's features include Templates, Feedback Surveys, Personalization, etc. and dotDigital Engagement Cloud support capabilities include Phone Support, Email Support, Chat Support, etc. also dotDigital Engagement Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"Emily has a phenomenal way of dealing with people, whether that is our customers or the internal team. She drives both herself and those around her to put the customer first, producing promotions and emails that are more segmented, more targeted, an...d delight our customers. Her ‘people person’ ability is seen as a sixth sense among the team and she really knows how to bring the best out in people. When she combines her knowledge of what makes customers tick into her experience in marketing automation and segmentation, it produces some fantastic emails that really offer customers more than they can get elsewhere. Whether she’s hosting a Facebook live quiz with Olympic athlete Iwan Thomas or designing a beautiful email, Emily just knows what our customers want and need." - Tom Brown

dotDigital Engagement Cloud, Yespo Оmnichannel CDP, ExpertSender, omnisend, Klaviyo, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Dotdigital enables personalized, cross-channel marketing through its all-in-one customer experience and data platform. Data insights are turned into tailored marketing experiences.

Popular Business Setting

for dotDigital Engagement Cloud

Top Industries

  • Marketing and Advertising
  • Retail
  • Non-Profit Organization Management

Popular in

  • Mid Market
  • Small Business
  • Enterprise

dotDigital Engagement Cloud is popular in Marketing And Advertising, Retail, and Non-Profit Organization Management and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on dotDigital Engagement Cloud Use Cases

How does dotDigital Engagement Cloud facilitate Engagement Management?

Why is dotDigital Engagement Cloud the best choice for Communication Management?

How does dotDigital Engagement Cloud address your Campaign Management Challenges?

How can dotDigital Engagement Cloud enhance your Onboarding process?

What Are the key features of dotDigital Engagement Cloud for Helpdesk Management?

45+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well dotDigital Engagement Cloud solved their Marketing Automation needs. Cuspera uses 2579 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
dotDigital Engagement Cloud testimonial

Tom Brown

Head of Ecommerce

Ordnance Survey

Emily has a phenomenal way of dealing with people, whether that is our customers or the internal team. She drives both herself and those around her to put the customer first, producing promotions and emails that are more segmented, more targeted, and delight our customers. Her ‘people person’ abili...ty is seen as a sixth sense among the team and she really knows how to bring the best out in people. When she combines her knowledge of what makes customers tick into her experience in marketing automation and segmentation, it produces some fantastic emails that really offer customers more than they can get elsewhere. Whether she’s hosting a Facebook live quiz with Olympic athlete Iwan Thomas or designing a beautiful email, Emily just knows what our customers want and need.

Testimonial By Tom Brown
dotDigital Engagement Cloud testimonial

Nikki Yeaman

Co-Founder and CEO

CostumeBox

Dotdigital has eased the entire process for the team, right from sending emails to building customer lists, segmenting customers based on their brand engagement frequency, tracking data from direct emails and crafting and scheduling personalized triggered campaigns. Testimonial By Nikki Yeaman
dotDigital Engagement Cloud testimonial

Elizabeth O’Hanlon

Head of Marketing

Scrutton Bland

We knew that Dotdigital was so much more than an email sending platform, but we didn’t have the resources or time to leverage all of its offerings. So, we worked with StrategiQ to learn how we could effectively use it to better understand our audience, as well as become more strategic when it came ...to the communications we sent and when we delivered them.”

Testimonial By Elizabeth O’Hanlon
CUSTOMERS TESTIMONIALS
dotDigital Engagement Cloud testimonial

Tom Brown

Head of Ecommerce

Ordnance Survey

Emily has a phenomenal way of dealing with people, whether that is our customers or the internal team. She drives both herself and those around her to put the customer first, producing promotions and emails that are more segmented, more targeted, and delight our customers. Her ‘people person’ abili...ty is seen as a sixth sense among the team and she really knows how to bring the best out in people. When she combines her knowledge of what makes customers tick into her experience in marketing automation and segmentation, it produces some fantastic emails that really offer customers more than they can get elsewhere. Whether she’s hosting a Facebook live quiz with Olympic athlete Iwan Thomas or designing a beautiful email, Emily just knows what our customers want and need.

Testimonial By Tom Brown
dotDigital Engagement Cloud testimonial

Nikki Yeaman

Co-Founder and CEO

CostumeBox

Dotdigital has eased the entire process for the team, right from sending emails to building customer lists, segmenting customers based on their brand engagement frequency, tracking data from direct emails and crafting and scheduling personalized triggered campaigns. Testimonial By Nikki Yeaman
dotDigital Engagement Cloud testimonial

Elizabeth O’Hanlon

Head of Marketing

Scrutton Bland

We knew that Dotdigital was so much more than an email sending platform, but we didn’t have the resources or time to leverage all of its offerings. So, we worked with StrategiQ to learn how we could effectively use it to better understand our audience, as well as become more strategic when it came ...to the communications we sent and when we delivered them.”

Testimonial By Elizabeth O’Hanlon

Case Studies

Consumer Goods

CASE STUDY Mr. Beer

Dotdigital helped Mr. Beer, a home brewing kit brand, solve challenges with customer data and manual email engagement. Mr. Beer used Dotdigital’s RFM tool to segment customers and automate marketing.... This led to an 800% increase in customer orders. The company also saw 75-100% growth in customer lifetime value since last year. Dotdigital made it easy for Mr. Beer to target inactive customers and boost repeat purchases.

CASE STUDY icelolly.com

Dotdigital helped icelolly.com boost conversions using Facebook Audiences in their marketing automation. The challenge was to deliver more personalized customer experiences and move audiences from aw...areness to conversion. By integrating Dotdigital with Facebook, icelolly.com retargeted engaged email subscribers with relevant ads. This cross-channel approach led to a 17% conversion rate from Facebook, a 3% higher conversion rate for retargeting ads, a 35% higher open rate, a 201% increase in CTR, and a 45% increase in conversion. Customer satisfaction also improved, with Trustpilot reviews at an all-time high.

Sports

CASE STUDY Tottenham Hotspur

Dotdigital helped Tottenham Hotspur improve fan engagement with a new welcome email program. The club used dynamic personalization and hyper-personalized images to connect with fans. The new program ...raised open rates to 36% and stopped the loss of 20% of recipients. The mailing list for soft-sell campaigns grew. Retail revenue from email marketing increased by 233%.

Education

CASE STUDY City Lit

Dotdigital helped City Lit re-engage dormant contacts using automation and segmentation tools. City Lit faced challenges with a growing email list and low engagement. They used Dotdigital's program b...uilder, surveys, and preference centers to segment and target unengaged subscribers. The 'we miss you' campaign achieved a 30% open rate. Over 1,500 dormant contacts were re-engaged through this targeted approach.

Retail

CASE STUDY Goggles4u

Dotdigital helped Goggles4u automate email and SMS campaigns. Goggles4u struggled with low email engagement and list attrition. Dotdigital's team guided a full email strategy overhaul and set up auto...mated welcome, abandoned browse, and win-back campaigns. The brand grew its contact list from 300,000 to over 700,000. Email now drives almost 40% of total revenue, up from 33%. Goggles4u also added SMS to its marketing mix for special occasions and sales.

Retail

CASE STUDY HobbyKing

Dotdigital helped HobbyKing automate and personalize email marketing campaigns. HobbyKing needed a better way to reach new customers and create campaigns quickly. Dotdigital's platform let them run e...ight automated programs, including welcome and win-back campaigns. These programs now generate 9.5% of HobbyKing's email revenue. Email marketing with Dotdigital accounts for almost 13% of total company revenue. The platform made campaign creation faster and easier for the marketing team.

Video

Dotdigital | Go beyond the expected

Video Thumbnail

Frequently Asked Questions(FAQ)

for dotDigital Engagement Cloud

What is dotDigital Engagement Cloud?

dotdigital engagement cloud is a multi-channel customer engagement platform for Ecommerce teams, CRM Teams, Tech Teams, B2C Marketers, B2B Marketers teams to increase leads and acquire more customers.

It is primarily used to stay in touch with prospects and existing customers to keep them warm by periodic engagement using call, email, social media, SMS, Ads, mobile, web and offline.

Some key features of dotdigital engagement cloud include Marketing Automation, Segmentation, Reporting & Analytics, Pages & Forms, Ecommerce, as well as leveraging Artificial Intelligence and predictive Product Recommendations. Various integrations are possible too, such as Magento, Shopify and Microsoft Dynamics365 etc.

What is dotDigital Engagement Cloud used for?

dotDigital Engagement Cloud is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of dotDigital Engagement Cloud?

Templates, Feedback surveys and Personalization are some of the top features of dotDigital Engagement Cloud.

Who uses dotDigital Engagement Cloud?

dotDigital Engagement Cloud is used by Marketing And Advertising, Retail and Non-Profit Organization Management among other industries.

What are dotDigital Engagement Cloud alternatives?

Yespo Оmnichannel CDP, ExpertSender, Omnisend and Klaviyo are popular alternatives for dotDigital Engagement Cloud.

Where is dotDigital Engagement Cloud located?

dotDigital Engagement Cloud is headquartered at European Union (EU).
lightning

Peers used dotDigital Engagement Cloud for engagement management and communication management

dotDigital Engagement Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

1.92/5

Read Reviews (3)
Analytics

4.19/5

Read Reviews (91)
Custom Reports

3.71/5

Read Reviews (474)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

1.92/5

Read Reviews (3)
Analytics

4.19/5

Read Reviews (91)
Custom Reports

3.71/5

Read Reviews (474)

Software Failure Risk Guidance

?

for dotDigital Engagement Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for dotDigital Engagement Cloud

Dotdigital EMEA Limited News

Product

What??s new: AI updates, easier mobile marketing, and enterprise data syncing

Dotdigital has introduced over 20 new features to enhance its marketing automation platform. Key updates include AI-driven segmentation tools, improved mobile marketing capabilities, and seamless enterprise data syncing. Notable enhancements involve WinstonAI for intelligent segment templates and AI-powered image search, upgraded WhatsApp functionalities, and new integrations with platforms like Snowflake and Adobe Commerce. These advancements aim to streamline marketing operations, boost engagement, and facilitate data-driven decision-making.

M&A

DotDigital acquires US-based Social Snowball - Sharecast News

Dotdigital has acquired US-based Social Snowball, an influencer and affiliate marketing platform, for up to $35 million. The deal includes a $20 million initial payment and up to $15 million in earn-outs over two years. Social Snowball, integrated with Shopify and serving over 1,500 subscription customers, expands Dotdigitals cross-channel marketing automation portfolio and supports its customer experience and data platform strategy.

M&A

Dotdigital Group plc Acquires Influencer, Affiliate and Referral ...

Dotdigital Group plc has acquired Social Snowball, an influencer, affiliate, and referral marketing platform, for $35 million. This acquisition integrates influencer marketing into Dotdigital's product stack, enhancing its cross-channel marketing automation capabilities. The move aims to diversify customer acquisition channels and leverage first-party data for scalable growth, particularly within the Shopify merchant ecosystem.

Product

Dotdigital insider: How to add WhatsApp messaging to your marketing strategy

Dotdigital has integrated WhatsApp into its marketing platform, enhancing cross-channel communication options for marketers.

Dotdigital EMEA Limited Profile

Company Name

Dotdigital EMEA Limited

Company Website

https://dotdigital.com/

Year Founded

1999

HQ Location

European Union (EU)

Employees

251-500

Social

Financials

PRIVATE