dotDigital Engagement Cloud Overview

Dotdigital transforms marketing data into personalized, cross-channel campaigns. Businesses use Dotdigital to engage customers through tailored messaging that spans email, SMS, social media, and more. A retail team, for instance, might leverage Dotdigital to automate customer journeys, increasing engagement by sending personalized product recommendations based on browsing history. The platform supports scaling efforts, allowing marketers to efficiently manage large volumes of data and interactions. Dotdigital's automation capabilities enable teams to focus on strategic planning rather than manual tasks, addressing industry challenges like maintaining customer loyalty and meeting diverse communication preferences.

Use Cases

Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using dotDigital Engagement Cloud.

Other use cases:

  • Onboarding
  • Helpdesk Management
  • Contact List Management
  • Social Media Analytics
  • Workflow Management
  • Customer Feedback Management
  • Knowledge Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using dotDigital Engagement Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Scale Best Practices
  • Build Brand Awareness
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Increase Customer Life Time Value
See all business priorities See less business priorities

dotDigital Engagement Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

dotDigital Engagement Cloud works with different mediums / channels such as E-Mail. Website. and Text SMS.

dotDigital Engagement Cloud's features include Templates, Feedback Surveys, Personalization, etc. and dotDigital Engagement Cloud support capabilities include Phone Support, Email Support, Chat Support, etc. also dotDigital Engagement Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our experience with dotdigital’s email marketing automation programs have been rewarding at every level. Speaking of segmentation and personalization, the huge range of active customer journeys have been outstanding and tick all the boxes" - Sandradee Makejev

dotDigital Engagement Cloud, Yespo Оmnichannel CDP, ExpertSender, omnisend, Klaviyo, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Dotdigital enables personalized, cross-channel marketing through its all-in-one customer experience and data platform. Data insights are turned into tailored marketing experiences.

Popular Business Setting

for dotDigital Engagement Cloud

Top Industries

  • Marketing and Advertising
  • Retail
  • Non-Profit Organization Management

Popular in

  • Mid Market
  • Small Business
  • Enterprise

dotDigital Engagement Cloud is popular in Marketing And Advertising, Retail, and Non-Profit Organization Management and is widely used by Mid Market, Small Business, and Enterprise.

dotDigital Engagement Cloud Customer wins, Customer success stories, Case studies

Why is dotDigital Engagement Cloud the best choice for Engagement Management?

How does dotDigital Engagement Cloud facilitate Communication Management?

Why is dotDigital Engagement Cloud the best choice for Campaign Management?

How can dotDigital Engagement Cloud enhance your Onboarding process?

How efficiently Does dotDigital Engagement Cloud manage your Helpdesk Management?

11 buyers and buying teams have used Cuspera to assess how well dotDigital Engagement Cloud solved their Marketing Automation needs. Cuspera uses 2579 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
dotDigital Engagement Cloud testimonial

Sandradee Makejev

Founder and CEO

St. Frock

Our experience with dotdigital’s email marketing automation programs have been rewarding at every level. Speaking of segmentation and personalization, the huge range of active customer journeys have been outstanding and tick all the boxes Testimonial By Sandradee Makejev
dotDigital Engagement Cloud testimonial

Lee Prutsman

Marketing Manager

Visit KC

There was no embedded form to plug into the website — so we had to create a feed to bring subscribers from our website to the email series, The process wasn’t streamlined, which meant that instead of instant gratification, subscribers were getting an inefficient experience. Testimonial By Lee Prutsman
dotDigital Engagement Cloud testimonial

Tom Brown

Head of Ecommerce

Ordnance Survey

Emily has a phenomenal way of dealing with people, whether that is our customers or the internal team. She drives both herself and those around her to put the customer first, producing promotions and emails that are more segmented, more targeted, and delight our customers. Her ‘people person’ abili...ty is seen as a sixth sense among the team and she really knows how to bring the best out in people. When she combines her knowledge of what makes customers tick into her experience in marketing automation and segmentation, it produces some fantastic emails that really offer customers more than they can get elsewhere. Whether she’s hosting a Facebook live quiz with Olympic athlete Iwan Thomas or designing a beautiful email, Emily just knows what our customers want and need.

Testimonial By Tom Brown
CUSTOMERS TESTIMONIALS
dotDigital Engagement Cloud testimonial

Sandradee Makejev

Founder and CEO

St. Frock

Our experience with dotdigital’s email marketing automation programs have been rewarding at every level. Speaking of segmentation and personalization, the huge range of active customer journeys have been outstanding and tick all the boxes Testimonial By Sandradee Makejev
dotDigital Engagement Cloud testimonial

Lee Prutsman

Marketing Manager

Visit KC

There was no embedded form to plug into the website — so we had to create a feed to bring subscribers from our website to the email series, The process wasn’t streamlined, which meant that instead of instant gratification, subscribers were getting an inefficient experience. Testimonial By Lee Prutsman
dotDigital Engagement Cloud testimonial

Tom Brown

Head of Ecommerce

Ordnance Survey

Emily has a phenomenal way of dealing with people, whether that is our customers or the internal team. She drives both herself and those around her to put the customer first, producing promotions and emails that are more segmented, more targeted, and delight our customers. Her ‘people person’ abili...ty is seen as a sixth sense among the team and she really knows how to bring the best out in people. When she combines her knowledge of what makes customers tick into her experience in marketing automation and segmentation, it produces some fantastic emails that really offer customers more than they can get elsewhere. Whether she’s hosting a Facebook live quiz with Olympic athlete Iwan Thomas or designing a beautiful email, Emily just knows what our customers want and need.

Testimonial By Tom Brown

Neal’s Yard Remedies - Retail

Dotdigital helped Neal’s Yard Remedies improve their cart abandonment email strategy. The company wanted better control and results from their emails. Dotdigital’s team set up automated, personalized... emails for abandoned carts. Neal’s Yard Remedies saw a 419% increase in revenue from these emails. Automation campaigns now make up about 25% of their email revenue each month.

Read more →

Bristol Airport - Transportation/trucking/railroad

Dotdigital helped Bristol Airport improve email marketing and cross-selling. The airport used popups to offer a 15% discount and grow its email list. Automated and personalized emails reminded users ...to book parking and offered extra services. This approach increased revenue from parking and improved customer satisfaction. The solution also helped reduce customer uncertainty during the COVID-19 pandemic.

Read more →

Harvey & Thompson - Retail

Dotdigital and Fresh Relevance helped Harvey & Thompson improve their cart abandonment strategy. The company used personalized emails to target customers who left items in their shopping basket. In j...ust 10 weeks, H&T generated £151,843 in new sales. The new approach also led to higher conversion rates, nearly double the UK retail average. H&T plans to expand their use of the platform for more customer engagement.

Read more →

Direct Supply - Healthcare

Dotdigital helped Direct Supply launch a new foodservice robot for senior care providers. Direct Supply used Dotdigital's email automation to target and nurture customers interested in robotics. The ...campaign segmented customers based on engagement and sent educational emails to those needing more information. Integration with CRM platforms made lead management easy. The email program achieved a 47% open rate and kept the sales funnel full.

Read more →

Snuggle Hunny - Retail

Dotdigital helped Snuggle Hunny improve customer engagement and loyalty. The company used Dotdigital's email and SMS marketing automation platform to personalize communications and run multi-channel ...campaigns. Snuggle Hunny achieved a 78% open rate for its Easter Egg Hunt campaign and a 50% open rate for Snuggle Rewards reminders. The company saw an 1100% increase in click engagement and over 80% additional revenue from loyalty reminder emails. These results show strong growth in customer engagement and brand loyalty.

Read more →

Wittner - Retail

Dotdigital helped Wittner increase lifetime customer value by 86%. Wittner wanted to better understand and engage loyal customers across online and offline channels. They integrated their Point of Sa...le and ecommerce data with Dotdigital to get a full view of each customer. Wittner used automated emails to reward loyalty and recover abandoned carts. Their abandonment emails achieved open rates over 50% and click-through rates up to 18%.

Read more →

Dotdigital | Go beyond the expected

Video Thumbnail

Frequently Asked Questions(FAQ)

for dotDigital Engagement Cloud

What is dotDigital Engagement Cloud?

dotdigital engagement cloud is a multi-channel customer engagement platform for Ecommerce teams, CRM Teams, Tech Teams, B2C Marketers, B2B Marketers teams to increase leads and acquire more customers.

It is primarily used to stay in touch with prospects and existing customers to keep them warm by periodic engagement using call, email, social media, SMS, Ads, mobile, web and offline.

Some key features of dotdigital engagement cloud include Marketing Automation, Segmentation, Reporting & Analytics, Pages & Forms, Ecommerce, as well as leveraging Artificial Intelligence and predictive Product Recommendations. Various integrations are possible too, such as Magento, Shopify and Microsoft Dynamics365 etc.

What is dotDigital Engagement Cloud used for?

dotDigital Engagement Cloud is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of dotDigital Engagement Cloud?

Templates, Feedback surveys and Personalization are some of the top features of dotDigital Engagement Cloud.

Who uses dotDigital Engagement Cloud?

dotDigital Engagement Cloud is used by Marketing And Advertising, Retail and Non-Profit Organization Management among other industries.

What are dotDigital Engagement Cloud alternatives?

Yespo Оmnichannel CDP, ExpertSender, Omnisend and Klaviyo are popular alternatives for dotDigital Engagement Cloud.

Where is dotDigital Engagement Cloud located?

dotDigital Engagement Cloud is headquartered at European Union (EU).
lightning

Peers used dotDigital Engagement Cloud for engagement management and communication management

dotDigital Engagement Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

1.92/5

Read Reviews (3)
Analytics

4.19/5

Read Reviews (91)
Custom Reports

3.71/5

Read Reviews (474)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

1.92/5

Read Reviews (3)
Analytics

4.19/5

Read Reviews (91)
Custom Reports

3.71/5

Read Reviews (474)

Software Failure Risk Guidance

?

for dotDigital Engagement Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for dotDigital Engagement Cloud

Dotdigital EMEA Limited News

Financial

Dotdigital Shares Move Higher On Solid Trading Update

Dotdigital reported a 6% revenue increase to 83.9 million for the year ending June 30, 2025, with 94% of revenue being recurring. The company acquired Social Snowball for $35 million to boost its North American presence and enhance its marketing automation capabilities. Despite a cash reserve decrease due to this acquisition, Dotdigital plans to increase its final dividend, reflecting confidence in its financial performance.

Product

What??s new: AI updates, easier mobile marketing, and enterprise data syncing

Dotdigital has introduced over 20 new features to enhance its marketing automation platform. Key updates include AI-driven segmentation tools, improved mobile marketing capabilities, and seamless enterprise data syncing. Notable enhancements involve WinstonAI for intelligent segment templates and AI-powered image search, upgraded WhatsApp functionalities, and new integrations with platforms like Snowflake and Adobe Commerce. These advancements aim to streamline marketing operations, boost engagement, and facilitate data-driven decision-making.

M&A

DotDigital acquires US-based Social Snowball - Sharecast News

Dotdigital has acquired US-based Social Snowball, an influencer and affiliate marketing platform, for up to $35 million. The deal includes a $20 million initial payment and up to $15 million in earn-outs over two years. Social Snowball, integrated with Shopify and serving over 1,500 subscription customers, expands Dotdigitals cross-channel marketing automation portfolio and supports its customer experience and data platform strategy.

M&A

Dotdigital Group plc Acquires Influencer, Affiliate and Referral ...

Dotdigital Group plc has acquired Social Snowball, an influencer, affiliate, and referral marketing platform, for $35 million. This acquisition integrates influencer marketing into Dotdigital's product stack, enhancing its cross-channel marketing automation capabilities. The move aims to diversify customer acquisition channels and leverage first-party data for scalable growth, particularly within the Shopify merchant ecosystem.

Dotdigital EMEA Limited Profile

Company Name

Dotdigital EMEA Limited

Company Website

https://dotdigital.com/

Year Founded

1999

HQ Location

European Union (EU)

Employees

251-500

Social

Financials

PRIVATE