Mailchimp Overview
Mailchimp leverages real-time behavior data and AI to boost customer conversions. The platform is user-friendly and free to start.
Use Cases
Customers recommend Communication Management, Campaign Management, Engagement Management, as the business use cases that they have been most satisfied with while using Mailchimp.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Mailchimp.
Mailchimp Use-Cases and Business Priorities: Customer Satisfaction Data
Mailchimp works with different mediums / channels such as E-Mail. Social Media. Facebook etc.
Mailchimp's features include Templates, Personalization, Landing Page, etc. and Mailchimp support capabilities include Email Support, AI Powered, Chat Support, etc. also Mailchimp analytics capabilities include Analytics, and Custom Reports.
Reviews
"Mailchimp is not just a tool. It's a teacher. It's a launchpad for any business owner. All we needed was common sense and an invested interest to learn." - Morgan Schaffner
Mailchimp, Rejoiner, GMass, Moosend, Netcore, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Mailchimp
Top Industries
- Marketing and Advertising
- Non-Profit Organization Management
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Mailchimp is popular in Marketing And Advertising, Non-Profit Organization Management, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.
Comprehensive Insights on Mailchimp Use Cases
What solutions does Mailchimp provide for Communication Management?
What benefits does Mailchimp offer for Campaign Management?
How does Mailchimp facilitate Engagement Management?
What benefits does Mailchimp offer for Advertisement?
Why is Mailchimp the best choice for Contact List Management?
100+ more Business Use Cases
27 buyers and buying teams have used Cuspera to assess how well Mailchimp solved their Email Marketing needs. Cuspera uses 94861 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.
Customer Testimonials
CUSTOMERS | TESTIMONIALS |
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Mailchimp is not just a tool. It's a teacher. It's a launchpad for any business owner. All we needed was common sense and an invested interest to learn. Testimonial By Morgan Schaffner |
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We're using tags to organize our audience depending on what they've done and how they interact with us. I’m a marketing department of one, so having an easy method to segment our audience is essential. Testimonial By Terry Conway |
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I really believe segmentation helps us to prevent unsubscribes, because people aren't getting swarmed with email. We do see a correlation between our segmentation and increased sales. Testimonial By Mary Chapman |
CUSTOMERS | TESTIMONIALS |
---|---|
![]() Morgan Schaffner Marketing Manager AdHoc Presents |
Mailchimp is not just a tool. It's a teacher. It's a launchpad for any business owner. All we needed was common sense and an invested interest to learn. Testimonial By Morgan Schaffner |
![]() Terry Conway Marketing and Communications Director World Arts West |
We're using tags to organize our audience depending on what they've done and how they interact with us. I’m a marketing department of one, so having an easy method to segment our audience is essential. Testimonial By Terry Conway |
Mary Chapman Marketing Manager Formaggio Kitchen |
I really believe segmentation helps us to prevent unsubscribes, because people aren't getting swarmed with email. We do see a correlation between our segmentation and increased sales. Testimonial By Mary Chapman |
Case Studies
CASE STUDY SheEdits
CASE STUDY Cambio & Co.
CASE STUDY Neon
CASE STUDY One Stop Taxes
CASE STUDY Yuool
CASE STUDY Talk London, the Greater London Authority
Video
How to Design & Style Your Mailchimp Email Campaign (2023)

Frequently Asked Questions(FAQ)
for Mailchimp
What is Mailchimp?
Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.
The end-to-end platform has marketing CRM, personalized audience dashboard, segmentation capabilities and tags. It helps create signup forms, landing pages, social media posts and an intelligent audience finder.
It helps to build, launch and measure campaigns across channels. It helps brand building using a content studio and brand templates and helps in creating domains and websites. MailChimp also has an advanced reporting & analytics platform to measure the campaign performance and give smart recommendations for campaigns using A/B testing and multivariate testing.
What is Mailchimp used for?
What are the top features of Mailchimp?
Who uses Mailchimp?
What are Mailchimp alternatives?
Where is Mailchimp located?
Mailchimp Competitors
Mailchimp Features
- Low
- Medium
- High
FEATURE | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (59) |
Analytics | Read Reviews (3261) |
Custom Reports | Read Reviews (19729) |
CAPABILITIES | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (59) |
Analytics | Read Reviews (3261) |
Custom Reports | Read Reviews (19729) |
Mailchimp Integrations
Mailchimp integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Mailchimp
Software Failure Risk Guidance
?for Mailchimp
Overall Risk Meter
Top Failure Risks for Mailchimp
Mailchimp News
Hard - won vibe coding insights : Mailchimp 40 % speed gain came with governance price
Mailchimp has achieved a 40% increase in development speed by adopting AI coding tools, emphasizing the importance of governance and human oversight. The company uses multiple AI platforms, such as GitHub Copilot, to enhance various development phases. Despite rapid prototyping capabilities, Mailchimp stresses the need for human expertise in production-ready code, focusing on system design and customer integration.
Elite Digital Named Official Mailchimp Pro Partner - WJHL
Mailchimp has named Elite Digital as an official Mailchimp Pro Partner. This partnership combines Mailchimp's marketing technology with Elite Digital's expertise to enhance email, SMS, and omnichannel marketing for businesses. Elite Digital will provide dedicated support and seamless Mailchimp integrations, especially for eCommerce businesses, to drive growth and improve marketing performance.
Intuit Mailchimp Unveils New AI-Powered Marketing Tools at FWD: London
Mailchimp introduced a suite of AI-powered marketing tools at FWD: London, including Email Content Generator, SMS Campaign Builder, and Customer Segment Builder. These features leverage generative AI to help marketers create personalized campaigns, automate content, and unlock actionable insights from customer data. The updates aim to streamline campaign creation and boost engagement for small and medium businesses using Mailchimps marketing automation platform.
Intuit's Mailchimp is gradually growing into a fully-fledged CRM suite for SMB thanks to a raft of new additions - and I can't wait to try them
Mailchimp, now part of Intuit, is expanding beyond email marketing to become a comprehensive CRM platform for small and midsize businesses. Recent updates include an AI-powered revenue intelligence system, SMS marketing tools for the UK, and the launch of Intuit Assist for Mailchimp, an AI assistant for campaign optimization. Over 150 new and updated features have been introduced, enhancing automation, analytics, and customer engagement capabilities. These advancements position Mailchimp as a robust solution for SMBs seeking integrated marketing, sales, and customer management tools.
Mailchimp Profile
HQ Location
675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA
Employees
1001-5000
Social
Financials
SEED