Mailchimp Overview

Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.

The end-to-end platform has marketing CRM, personalized audience dashboard, segmentation capabilities and tags. It helps create signup forms, landing pages, social media posts and an intelligent audience finder.

It helps to build, launch and measure campaigns across channels. It helps brand building using a content studio and brand templates and helps in creating domains and websites. MailChimp also has an advanced reporting & analytics platform to measure the campaign performance and give smart recommendations for campaigns using A/B testing and multivariate testing.

Cuspera Reviews

27 buyers and buying teams have used Cuspera to assess how well Mailchimp solved their Email Marketing needs. Cuspera uses 94861 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Mailchimp.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Build Brand Awareness
  • Improve Internal Communications
  • Grow Market Share
  • Launch New Products
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Efficiency
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Visibility
  • Improve Consistency
  • Increase Average Basket Value
  • Reduce Bounce
  • Shorten Ramp Up Time
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Communication Management , Campaign Management , Engagement Management , as the business use cases that they have been most satisfied while using Mailchimp.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Communication Management with E-Mail

4.32/5

Read Reviews (6875)

"...Internal analysis is great which tells you about the best time to send you emails...." Peer review by Yogesh S, Director, Information Technology and Services
sending & publishing communications

4.27/5

Read Reviews (6189)

tracking & monitoring communications

4.86/5

Read Reviews (615)

Campaign Management with E-Mail

4.63/5

Read Reviews (3122)

"...This will provide them with effective resources such as forms, landing pages and automated drip marketing campaigns...." Peer review by Miguel M, Equipo de marketing
campaign monitoring

4.67/5

Read Reviews (530)

campaign analytics

4.62/5

Read Reviews (478)

Engagement Management with E-Mail

4.62/5

Read Reviews (1989)

"...I think Mailchimp is really great for the beginner business or nonprofit manager looking to engage and inspire an existing database...." Peer review by Sarah Bandy, Executive Director, Youth Empowerment through Arts and Humanities
engaging and following up

4.64/5

Read Reviews (1683)

engaging with scheduling & cadence

4.01/5

Read Reviews (20)

PEER EXPERIENCES
Communication Management with E-Mail

4.32/5

Read Reviews (6875)

"...Internal analysis is great which tells you about the best time to send you emails...." Peer review by Yogesh S, Director, Information Technology and Services
sending & publishing communications

4.32/5

Read Reviews (6189)

tracking & monitoring communications

4.32/5

Read Reviews (615)

Campaign Management with E-Mail

4.63/5

Read Reviews (3122)

"...This will provide them with effective resources such as forms, landing pages and automated drip marketing campaigns...." Peer review by Miguel M, Equipo de marketing
campaign monitoring

4.63/5

Read Reviews (530)

campaign analytics

4.63/5

Read Reviews (478)

Engagement Management with E-Mail

4.62/5

Read Reviews (1989)

"...I think Mailchimp is really great for the beginner business or nonprofit manager looking to engage and inspire an existing database...." Peer review by Sarah Bandy, Executive Director, Youth Empowerment through Arts and Humanities
engaging and following up

4.62/5

Read Reviews (1683)

engaging with scheduling & cadence

4.62/5

Read Reviews (20)

100+ more Business Use Cases

Our AI advisor, Wyz, harnessed 94861 insights from peers and experts to help you assess how these Mailchimp use cases fit your Email Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Terry Conway

Marketing and Communications Director

World Arts West

We're using tags to organize our audience depending on what they've done and how they interact with us. I’m a marketing department of one, so having an easy method to segment our audience is essential. Testimonial By Terry Conway

Marissa Axell

Co-founder

17th Street Athletic Club

Since using Mailchimp, I feel so much more confident in managing all our marketing. Like I got this. Testimonial By Marissa Axell

Evan Streusand

Co-Owner

Highway Robery

We've gotten a lot of new customers and new emails from having a pop-up form on our site, and those people have turned into repeat customers. That's really helped us grow our customer base a lot more quickly than we otherwise would have been able to. Testimonial By Evan Streusand
CUSTOMERS TESTIMONIALS

Terry Conway

Marketing and Communications Director

World Arts West

We're using tags to organize our audience depending on what they've done and how they interact with us. I’m a marketing department of one, so having an easy method to segment our audience is essential. Testimonial By Terry Conway

Marissa Axell

Co-founder

17th Street Athletic Club

Since using Mailchimp, I feel so much more confident in managing all our marketing. Like I got this. Testimonial By Marissa Axell

Evan Streusand

Co-Owner

Highway Robery

We've gotten a lot of new customers and new emails from having a pop-up form on our site, and those people have turned into repeat customers. That's really helped us grow our customer base a lot more quickly than we otherwise would have been able to. Testimonial By Evan Streusand

Case Studies

COMPANY CASE STUDIES
Case Study The Happiness Planner

How The Happiness Planner Creates More Content in Less Time

Read More
Case Study Stretch & Flex

How Stretch & Flex Started and Grew During a Pandemic

Read More
Case Study Highway Robery

Learn how Highway Robery used Mailchimp in building their subscriber list.

Read More

Popular Business Setting

for Mailchimp

Top Industries

  • Marketing and Advertising
  • Non-Profit Organization Management
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Mailchimp to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Mailchimp

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Templates

3.66/5

Read Reviews (9157)
Personalization

3.88/5

Read Reviews (2121)
Landing page

4.31/5

Read Reviews (1955)
Dashboard

3.79/5

Read Reviews (601)
Alerts: popups & Notifications

3.86/5

Read Reviews (508)
FEATURES RATINGS AND REVIEWS
Templates

3.66/5

Read Reviews (9157)
Personalization

3.88/5

Read Reviews (2121)
Landing page

4.31/5

Read Reviews (1955)
Dashboard

3.79/5

Read Reviews (601)
Alerts: popups & Notifications

3.86/5

Read Reviews (508)

IT and Other Capabilities

for Mailchimp

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.84/5

Read Reviews (7936)
Data Export

3.60/5

Read Reviews (3380)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.84/5

Read Reviews (7936)
Data Export

3.60/5

Read Reviews (3380)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.18/5

Read Reviews (2353)
Chat Support

3.45/5

Read Reviews (657)
24/7 Support

3.38/5

Read Reviews (7017)
Phone Support

3.28/5

Read Reviews (470)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.18/5

Read Reviews (2353)
Chat Support

3.45/5

Read Reviews (657)
24/7 Support

3.38/5

Read Reviews (7017)
Phone Support

3.28/5

Read Reviews (470)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.97/5

Read Reviews (59)
Analytics

4.40/5

Read Reviews (3261)
Custom Reports

3.81/5

Read Reviews (19729)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.97/5

Read Reviews (59)
Analytics

4.40/5

Read Reviews (3261)
Custom Reports

3.81/5

Read Reviews (19729)

Software Failure Risk Guidance

?

for Mailchimp

Overall Risk Meter

Low Medium High

Top Failure Risks for Mailchimp

Vendor Profile Details

Company Name

Mailchimp

Company Website

https://mailchimp.com/

Year Founded

2001

HQ Location

675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA

Employees

501-1000

Social

Financials

Private