Mailchimp Overview

Here’s the scoop on Mailchimp! We've gathered over 94861 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Mailchimp, Constant Contact, Campaign Monitor, Brevo, ConvertKit, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Mailchimp is right for your needs? Our Cuspera AI engine can evaluate how Mailchimp fits your specific business needs, industry, and context. Get your personalized assessment report today.

Mailchimp supports business activities such as:

  • Communication Management
  • Campaign Management
  • Engagement Management
  • Advertisement
  • Contact List Management

Mailchimp can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Increase Sales & Revenue, Enter New Markets Internationally Or Locally, Improve ROI, etc. It can help manage these activities if you use E-Mail Social Media Facebook etc. for these needs. As a solution, Mailchimp's capabilities include Templates, Personalization, Landing Page, etc.

Mailchimp was founded in 2001. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"As we continue to segment and test our campaigns, we are seeing our revenue and engagement increase with our customers. " - Daisy Downs

Mailchimp Reviews

27 buyers and buying teams have used Cuspera to assess how well Mailchimp solved their Email Marketing needs. Cuspera uses 94861 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Mailchimp.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Build Brand Awareness
  • Improve Internal Communications
  • Grow Market Share
  • Launch New Products
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Efficiency
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Visibility
  • Improve Consistency
  • Increase Average Basket Value
  • Reduce Bounce
  • Shorten Ramp Up Time
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Communication Management , Campaign Management , Engagement Management , as the business use cases that they have been most satisfied while using Mailchimp.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Communication Management with E-Mail

4.32/5

Read Reviews (6875)

"...MailChimp provides detailed analytics and click tracking, auto emails, segmented lists, and very good customer support. ...."
sending & publishing communications

4.27/5

Read Reviews (6189)

"...Mailchimp is an easy program to use to send out mass emails to your clients, supporters, etc...."
tracking & monitoring communications

4.86/5

Read Reviews (615)

"...I like that mail chimp is so easy to use, well designed, great customer service, and easy to track the emails you send. ...."
Campaign Management with E-Mail

4.63/5

Read Reviews (3122)

"...Totally quick and easy setup, syncronize to you emails, platforms, websites, marketing campaigns, even your devices for list building at events...."
campaign monitoring

4.67/5

Read Reviews (530)

"...It was easy to learn and easy to import lists and keep track of my campaigns...."
campaign analytics

4.62/5

Read Reviews (478)

"...The campaign reporting for sent emails has everything you need to track the performance of your different campaigns...."
Engagement Management with E-Mail

4.62/5

Read Reviews (1989)

"...MailChimp is used by our marketing department in support of our curriculum team to send newsletters and follow-up emails to students...."
engaging and following up

4.64/5

Read Reviews (1683)

"...We have created an automated email campaign to send to all new subscribers and eliminated the manual follow ups...."
engaging with scheduling & cadence

4.01/5

Read Reviews (20)

"...I really like how easy it is to connect other software stacks through the API integrations to update email lists and send those users frequent cadence emails and reminders...."
PEER EXPERIENCES
Communication Management with E-Mail

4.32/5

Read Reviews (6875)

"...MailChimp provides detailed analytics and click tracking, auto emails, segmented lists, and very good customer support. ...." Peer review by Kevin N., Analyst, Financial Services
sending & publishing communications

4.32/5

Read Reviews (6189)

tracking & monitoring communications

4.32/5

Read Reviews (615)

Campaign Management with E-Mail

4.63/5

Read Reviews (3122)

"...Totally quick and easy setup, syncronize to you emails, platforms, websites, marketing campaigns, even your devices for list building at events...." Peer review by Patrick M, VP Sales, Internet
campaign monitoring

4.63/5

Read Reviews (530)

campaign analytics

4.63/5

Read Reviews (478)

Engagement Management with E-Mail

4.62/5

Read Reviews (1989)

"...MailChimp is used by our marketing department in support of our curriculum team to send newsletters and follow-up emails to students...." Peer review by Jessica Meadows Rich, Curriculum Coordinator, GCFLearnFree.org
engaging and following up

4.62/5

Read Reviews (1683)

engaging with scheduling & cadence

4.62/5

Read Reviews (20)

100+ more Business Use Cases

Our AI advisor, Wyz, harnessed 94861 insights from peers and experts to help you assess how these Mailchimp use cases fit your Email Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Mailchimp testimonial

Daisy Downs

Co-Founder and Vice President of Marketing

UrbanSitter

As we continue to segment and test our campaigns, we are seeing our revenue and engagement increase with our customers. Testimonial By Daisy Downs
Mailchimp testimonial

Morgan Schaffner

Marketing Manager

AdHoc Presents

Mailchimp is not just a tool. It's a teacher. It's a launchpad for any business owner. All we needed was common sense and an invested interest to learn. Testimonial By Morgan Schaffner
Mailchimp testimonial

Mary Chapman

Marketing Manager

Formaggio Kitchen

I really believe segmentation helps us to prevent unsubscribes, because people aren't getting swarmed with email. We do see a correlation between our segmentation and increased sales. Testimonial By Mary Chapman
CUSTOMERS TESTIMONIALS
Mailchimp testimonial

Daisy Downs

Co-Founder and Vice President of Marketing

UrbanSitter

As we continue to segment and test our campaigns, we are seeing our revenue and engagement increase with our customers. Testimonial By Daisy Downs
Mailchimp testimonial

Morgan Schaffner

Marketing Manager

AdHoc Presents

Mailchimp is not just a tool. It's a teacher. It's a launchpad for any business owner. All we needed was common sense and an invested interest to learn. Testimonial By Morgan Schaffner
Mailchimp testimonial

Mary Chapman

Marketing Manager

Formaggio Kitchen

I really believe segmentation helps us to prevent unsubscribes, because people aren't getting swarmed with email. We do see a correlation between our segmentation and increased sales. Testimonial By Mary Chapman

Case Studies

COMPANY CASE STUDIES
Mailchimp case study
Case Study Good Dye Young

How Good Dye Young Increased Their Monthly E‑commerce Revenue by 305%

Read More
Mailchimp case study
Case Study Onward Reserve

Make a Connection in Real Life with Postcards. How Onward Reserve stays true to their brand and meets their audience where they are

Read More
Mailchimp case study
Case Study Mitscoots Outfitters

How Mitscoots Outfitters Applies Predicted Demographics

Read More

Video

How to Design & Style Your Mailchimp Email Campaign (2023)

Video Thumbnail

Frequently Asked Questions(FAQ)

for Mailchimp

What is Mailchimp?

Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.

What is Mailchimp used for?

Mailchimp is a Email Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Campaign Management and Engagement Management .

What are the top features of Mailchimp?

Templates, Personalization and Landing page are some of the top features of Mailchimp.

Who uses Mailchimp?

Mailchimp is used by Marketing And Advertising, Non-Profit Organization Management and Information Technology And Services among other industries.

What are Mailchimp alternatives?

Constant Contact, Campaign Monitor, Brevo and ConvertKit are popular alternatives for Mailchimp.

Where is Mailchimp located?

Mailchimp is headquartered at 675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA .

Popular Business Setting

for Mailchimp

Top Industries

  • Marketing and Advertising
  • Non-Profit Organization Management
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise
lightning

Peers used Mailchimp to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Mailchimp

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Templates

3.66/5

Read Reviews (9157)
Personalization

3.88/5

Read Reviews (2121)
Landing page

4.31/5

Read Reviews (1955)
Dashboard

3.79/5

Read Reviews (601)
Alerts: popups & Notifications

3.86/5

Read Reviews (508)
FEATURES RATINGS AND REVIEWS
Templates

3.66/5

Read Reviews (9157)
Personalization

3.88/5

Read Reviews (2121)
Landing page

4.31/5

Read Reviews (1955)
Dashboard

3.79/5

Read Reviews (601)
Alerts: popups & Notifications

3.86/5

Read Reviews (508)

IT and Other Capabilities

for Mailchimp

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.84/5

Read Reviews (7936)
Data Export

3.60/5

Read Reviews (3380)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.84/5

Read Reviews (7936)
Data Export

3.60/5

Read Reviews (3380)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.18/5

Read Reviews (2353)
Chat Support

3.45/5

Read Reviews (657)
24/7 Support

3.38/5

Read Reviews (7017)
Phone Support

3.28/5

Read Reviews (470)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.18/5

Read Reviews (2353)
Chat Support

3.45/5

Read Reviews (657)
24/7 Support

3.38/5

Read Reviews (7017)
Phone Support

3.28/5

Read Reviews (470)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.97/5

Read Reviews (59)
Analytics

4.40/5

Read Reviews (3261)
Custom Reports

3.81/5

Read Reviews (19729)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.97/5

Read Reviews (59)
Analytics

4.40/5

Read Reviews (3261)
Custom Reports

3.81/5

Read Reviews (19729)

Software Failure Risk Guidance

?

for Mailchimp

Overall Risk Meter

Low Medium High

Top Failure Risks for Mailchimp

Vendor Profile Details

Company Name

Mailchimp

Company Website

https://mailchimp.com/

Year Founded

2001

HQ Location

675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA

Employees

1001-5000

Social

Financials

SEED