Mailchimp Overview

Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.

The end-to-end platform has marketing CRM, personalized audience dashboard, segmentation capabilities and tags. It helps create signup forms, landing pages, social media posts and an intelligent audience finder.

It helps to build, launch and measure campaigns across channels. It helps brand building using a content studio and brand templates and helps in creating domains and websites. MailChimp also has an advanced reporting & analytics platform to measure the campaign performance and give smart recommendations for campaigns using A/B testing and multivariate testing.

Cuspera Reviews

27 buyers and buying teams have used Cuspera to assess how well Mailchimp solved their Email Marketing needs. Cuspera uses 94861 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Mailchimp.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Build Brand Awareness
  • Improve Internal Communications
  • Grow Market Share
  • Launch New Products
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Efficiency
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Visibility
  • Improve Consistency
  • Increase Average Basket Value
  • Reduce Bounce
  • Shorten Ramp Up Time
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Communication Management , Campaign Management , Engagement Management , as the business use cases that they have been most satisfied while using Mailchimp.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Communication Management with E-Mail

4.32/5

Read Reviews (6875)

"...It's so easy to create email campaigns, connect with Google Analytics, set up social cards and track performance metrics...."
sending & publishing communications

4.27/5

Read Reviews (6189)

"...Most email services and Internet service providers (ISP) limit the number of emails you can send at one time...."
tracking & monitoring communications

4.86/5

Read Reviews (615)

"...I like that mail chimp is so easy to use, well designed, great customer service, and easy to track the emails you send. ...."
Campaign Management with E-Mail

4.63/5

Read Reviews (3122)

"...We have used Mailchimp for around two years for our various types of email marketing campaigns...."
campaign monitoring

4.67/5

Read Reviews (530)

"...I love the smartphone app that can be used to monitor your campaigns...."
campaign analytics

4.62/5

Read Reviews (478)

"...You can create landing pages, and also set up social media advertising campaigns within their dashboard...."
Engagement Management with E-Mail

4.62/5

Read Reviews (1989)

"...: I run massive email campaigns and then monitor the open rate chart to follow the engagement via telephone...."
engaging and following up

4.64/5

Read Reviews (1683)

"...My company relies on Mailchimp to create email campaigns which we use to engage with our customers...."
engaging with scheduling & cadence

4.01/5

Read Reviews (20)

"...I really like how easy it is to connect other software stacks through the API integrations to update email lists and send those users frequent cadence emails and reminders...."
PEER EXPERIENCES
Communication Management with E-Mail

4.32/5

Read Reviews (6875)

"...It's so easy to create email campaigns, connect with Google Analytics, set up social cards and track performance metrics...." Peer review by Kate B, Communications Manager, Internet
sending & publishing communications

4.32/5

Read Reviews (6189)

tracking & monitoring communications

4.32/5

Read Reviews (615)

Campaign Management with E-Mail

4.63/5

Read Reviews (3122)

"...We have used Mailchimp for around two years for our various types of email marketing campaigns...." Peer review by Lokesh Meena, Project Manager, FlipPaisa
campaign monitoring

4.63/5

Read Reviews (530)

campaign analytics

4.63/5

Read Reviews (478)

Engagement Management with E-Mail

4.62/5

Read Reviews (1989)

"...: I run massive email campaigns and then monitor the open rate chart to follow the engagement via telephone...." Peer review by Francesco Del Buono, Information Technology and Services
engaging and following up

4.62/5

Read Reviews (1683)

engaging with scheduling & cadence

4.62/5

Read Reviews (20)

100+ more Business Use Cases

Our AI advisor, Wyz, harnessed 94861 insights from peers and experts to help you assess how these Mailchimp use cases fit your Email Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Louise

Performance Marketing Manager

ShapeWays

The Mailchimp + Zapier integration allows us to save time and also allows us to accurately segment the audience that we wish to target and just makes everything seamless. Testimonial By Louise

Mary Chapman

Marketing Manager

Formaggio Kitchen

I really believe segmentation helps us to prevent unsubscribes, because people aren't getting swarmed with email. We do see a correlation between our segmentation and increased sales. Testimonial By Mary Chapman

Tim Scott

Co-Founder

Mitscoots Outfitters

Mailchimp’s predicted demographics help me understand more about who I’m talking to so I can refine my message to connect with them in a better way. Knowing who I’m talking to helps me build that relationship. Testimonial By Tim Scott
CUSTOMERS TESTIMONIALS

Louise

Performance Marketing Manager

ShapeWays

The Mailchimp + Zapier integration allows us to save time and also allows us to accurately segment the audience that we wish to target and just makes everything seamless. Testimonial By Louise

Mary Chapman

Marketing Manager

Formaggio Kitchen

I really believe segmentation helps us to prevent unsubscribes, because people aren't getting swarmed with email. We do see a correlation between our segmentation and increased sales. Testimonial By Mary Chapman

Tim Scott

Co-Founder

Mitscoots Outfitters

Mailchimp’s predicted demographics help me understand more about who I’m talking to so I can refine my message to connect with them in a better way. Knowing who I’m talking to helps me build that relationship. Testimonial By Tim Scott

Case Studies

COMPANY CASE STUDIES
Case Study Jopwell

How Jopwell tripled their email volume—and maintained an open rate of 30%

Read More
Case Study Good Dye Young

How Good Dye Young Increased Their Monthly E?commerce Revenue by 305%

Read More
Case Study AdHoc Presents

How AdHoc Presents Grew Their Audience by 93%

Read More

Frequently Asked Questions(FAQ)

for Mailchimp

What is Mailchimp?

Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.

What is Mailchimp used for?

Mailchimp is a Email Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Campaign Management and Engagement Management .

What are the top features of Mailchimp?

Templates, Personalization and Landing page are some of the top features of Mailchimp.

Who uses Mailchimp?

Mailchimp is used by Marketing And Advertising, Non-Profit Organization Management and Information Technology And Services among other industries.

What are Mailchimp alternatives?

Constant Contact, Campaign Monitor, SendinBlue and ConvertKit are popular alternatives for Mailchimp.

Where is Mailchimp located?

Mailchimp is headquartered at 675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA .

Popular Business Setting

for Mailchimp

Top Industries

  • Marketing and Advertising
  • Non-Profit Organization Management
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Mailchimp to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Mailchimp

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Templates

3.66/5

Read Reviews (9157)
Personalization

3.88/5

Read Reviews (2121)
Landing page

4.31/5

Read Reviews (1955)
Dashboard

3.79/5

Read Reviews (601)
Alerts: popups & Notifications

3.86/5

Read Reviews (508)
FEATURES RATINGS AND REVIEWS
Templates

3.66/5

Read Reviews (9157)
Personalization

3.88/5

Read Reviews (2121)
Landing page

4.31/5

Read Reviews (1955)
Dashboard

3.79/5

Read Reviews (601)
Alerts: popups & Notifications

3.86/5

Read Reviews (508)

IT and Other Capabilities

for Mailchimp

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.84/5

Read Reviews (7936)
Data Export

3.60/5

Read Reviews (3380)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.84/5

Read Reviews (7936)
Data Export

3.60/5

Read Reviews (3380)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.18/5

Read Reviews (2353)
Chat Support

3.45/5

Read Reviews (657)
24/7 Support

3.38/5

Read Reviews (7017)
Phone Support

3.28/5

Read Reviews (470)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.18/5

Read Reviews (2353)
Chat Support

3.45/5

Read Reviews (657)
24/7 Support

3.38/5

Read Reviews (7017)
Phone Support

3.28/5

Read Reviews (470)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.97/5

Read Reviews (59)
Analytics

4.40/5

Read Reviews (3261)
Custom Reports

3.81/5

Read Reviews (19729)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.97/5

Read Reviews (59)
Analytics

4.40/5

Read Reviews (3261)
Custom Reports

3.81/5

Read Reviews (19729)

Software Failure Risk Guidance

?

for Mailchimp

Overall Risk Meter

Low Medium High

Top Failure Risks for Mailchimp

Vendor Profile Details

Company Name

Mailchimp

Company Website

https://mailchimp.com/

Year Founded

2001

HQ Location

675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA

Employees

501-1000

Social

Financials

Private