Mailchimp Overview

Mailchimp leverages real-time behavior data and AI to boost customer conversions. The platform is user-friendly and free to start.

Use Cases

Customers recommend Communication Management, Campaign Management, Engagement Management, as the business use cases that they have been most satisfied with while using Mailchimp.

Other use cases:

  • Advertisement
  • Contact List Management
  • Social Media Management
  • Content Management
  • Drip Marketing
  • Generation Of New Leads
  • Helpdesk Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Mailchimp.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Build Brand Awareness
  • Improve Internal Communications
  • Grow Market Share
  • Launch New Products
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Efficiency
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Visibility
  • Improve Consistency
  • Increase Average Basket Value
  • Reduce Bounce
  • Shorten Ramp Up Time
  • Improve Navigation
See all business priorities See less business priorities

Mailchimp Use-Cases and Business Priorities: Customer Satisfaction Data

Mailchimp works with different mediums / channels such as E-Mail. Social Media. Facebook etc.

Mailchimp's features include Templates, Personalization, Landing Page, etc. and Mailchimp support capabilities include Email Support, AI Powered, Chat Support, etc. also Mailchimp analytics capabilities include Analytics, and Custom Reports.

Reviews

"We've gotten a lot of new customers and new emails from having a pop-up form on our site, and those people have turned into repeat customers. That's really helped us grow our customer base a lot more quickly than we otherwise would have been able to." - Evan Streusand

Peer review evidence (same sources as the product rating summary)

"...The ability to upload contacts and send mass emails makes life much easier for the mass marketer. ...." Peer review by Jennifer M., General Manager, Education
"...MailChimp is extremely user-friendly and helps in managing email marketing campaigns with great ease...." Peer review by Akshay T, Founder, Director, Information Technology and Services
"...I do like that you can export the list of individuals that opened your emails to do follow-ups...." Peer review by Frank B., EVP, Information Technology and Services

Mailchimp, Rejoiner, GMass, Moosend, Netcore, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Mailchimp

Top Industries

  • Marketing and Advertising
  • Non-Profit Organization Management
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Mailchimp is popular in Marketing And Advertising, Non-Profit Organization Management, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Mailchimp Customer wins, Customer success stories, Case studies

How can Mailchimp optimize your Communication Management Workflow?

How efficiently Does Mailchimp manage your Campaign Management?

What solutions does Mailchimp provide for Engagement Management?

How does Mailchimp facilitate Contact List Management?

27 buyers and buying teams have used Cuspera to assess how well Mailchimp solved their Email Marketing needs. Cuspera uses 94861 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

CUSTOMERS TESTIMONIALS
Mailchimp testimonial

Evan Streusand

Co-Owner

Highway Robery

We've gotten a lot of new customers and new emails from having a pop-up form on our site, and those people have turned into repeat customers. That's really helped us grow our customer base a lot more quickly than we otherwise would have been able to. Testimonial By Evan Streusand
Mailchimp testimonial

Morgan Schaffner

Marketing Manager

AdHoc Presents

Mailchimp is not just a tool. It's a teacher. It's a launchpad for any business owner. All we needed was common sense and an invested interest to learn. Testimonial By Morgan Schaffner
Mailchimp testimonial

Tani Brown

Chief of Staff

Jopwell

Mailchimp has been really vital for us to optimize our email marketing strategy and segment these audiences so that we can talk to them based on who they are Testimonial By Tani Brown
CUSTOMERS TESTIMONIALS
Mailchimp testimonial

Evan Streusand

Co-Owner

Highway Robery

We've gotten a lot of new customers and new emails from having a pop-up form on our site, and those people have turned into repeat customers. That's really helped us grow our customer base a lot more quickly than we otherwise would have been able to. Testimonial By Evan Streusand
Mailchimp testimonial

Morgan Schaffner

Marketing Manager

AdHoc Presents

Mailchimp is not just a tool. It's a teacher. It's a launchpad for any business owner. All we needed was common sense and an invested interest to learn. Testimonial By Morgan Schaffner
Mailchimp testimonial

Tani Brown

Chief of Staff

Jopwell

Mailchimp has been really vital for us to optimize our email marketing strategy and segment these audiences so that we can talk to them based on who they are Testimonial By Tani Brown

Institute for Multi-Sensory Education (IMSE) - Education - Small

Michigan, USA

Mailchimp helped IMSE, a literacy training group, boost email open rates by 1.7x and triple click-through rates. IMSE used segmentation, automation, and personalization to target over 500,000 educato...rs. Cleaning their list and using Mailchimp’s Customer Success Manager led to a 42.8% open rate, beating the education industry benchmark. Canva integration made emails more engaging. IMSE now reaches more teachers and aims to expand to district leaders.

El Amasadero - Food & Beverages - Small

Alhaurín el Grande, Spain

Mailchimp helped El Amasadero grow revenue by 23%. The company used segmentation and automation to target over 50 customer segments. Integration with PrestaShop enabled personalized campaigns for B2C... and B2B customers. Orders from subscribers increased by 66%. Time-to-first-purchase dropped by 17%. The baking community grew to 30,000 subscribers.

Astigarraga Kit Line - Manufacturing - Small

Azpeitia, Spain

Mailchimp helped Astigarraga Kit Line connect HubSpot and PrestaShop, unifying their customer data. This let them automate marketing and segment audiences for targeted campaigns. As a result, 70% of ...their email revenue now comes from automations. They doubled email-attributed revenue and grew their database by 20% in three months. The team also reduced manual work and improved customer experiences.

Viani - Food & Beverages - Medium

Göttingen, Germany

Mailchimp helped Viani cut license costs by 75%. The team switched from HubSpot to Mailchimp for simpler, more efficient email marketing. Blackbit integrated Mailchimp with Pimcore, automating workfl...ows and segmenting contacts. Viani now runs faster campaigns and focuses more on content. The team manages campaigns independently and reaches customers with more relevant emails.

PetRescue - Non Profit Organization Management - Small

Sydney, Australia

Mailchimp helped PetRescue automate email outreach to over 525,000 subscribers. The small team used marketing automation flows and segmentation to save about 4 hours per week. Open rates improved to ...47% for enquiry automation and 35% for adoption enquiry emails. Dynamic content and tagging made messages more personal and relevant. The new strategy supports adopters from first enquiry to long-term pet ownership.

Team Player Productions - Events Services - Small

Denver, USA

Mailchimp helped Team Player Productions automate lead capture and outreach. The small Denver-based event company replaced manual workflows with popup forms, SMS, and segmentation. They achieved a 5x... faster audience growth and a 12% popup form opt-in rate. Net subscription growth increased by 404%. The team managed these results without adding headcount.

How to Design & Style Your Mailchimp Email Campaign (2023)

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Mailchimp

What is Mailchimp?

Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.

The end-to-end platform has marketing CRM, personalized audience dashboard, segmentation capabilities and tags. It helps create signup forms, landing pages, social media posts and an intelligent audience finder.

It helps to build, launch and measure campaigns across channels. It helps brand building using a content studio and brand templates and helps in creating domains and websites. MailChimp also has an advanced reporting & analytics platform to measure the campaign performance and give smart recommendations for campaigns using A/B testing and multivariate testing.

What is Mailchimp used for?

Mailchimp is a Email Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Campaign Management and Engagement Management .

What are the top features of Mailchimp?

Templates, Personalization and Landing page are some of the top features of Mailchimp.

Who uses Mailchimp?

Mailchimp is used by Marketing And Advertising, Non-Profit Organization Management and Information Technology And Services among other industries.

What are Mailchimp alternatives?

Rejoiner, GMass, Moosend and Netcore are popular alternatives for Mailchimp.

Where is Mailchimp located?

Mailchimp is headquartered at 675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA .
lightning

Peers used Mailchimp for communication management and campaign management

Mailchimp Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.97/5

Read Reviews (59)
Analytics

4.40/5

Read Reviews (3261)
Custom Reports

3.81/5

Read Reviews (19729)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.97/5

Read Reviews (59)
Analytics

4.40/5

Read Reviews (3261)
Custom Reports

3.81/5

Read Reviews (19729)

Software Failure Risk Guidance

?

for Mailchimp

Overall Risk Meter

Low Medium High

Top Failure Risks for Mailchimp

Mailchimp News

Product

Intuit Mailchimp Adds Native B2B Support for Shopify Merchants

Mailchimp has launched automatic B2B audience tagging for Shopify merchants, enhancing its integration by syncing Shopify's B2B company data. This feature enables automatic segmentation and personalized marketing for wholesale buyers, reducing manual setup and operational complexity. Available immediately, it allows Mailchimp customers to manage B2B and DTC marketing seamlessly within the Shopify ecosystem.

Product

Mailchimp Expands Data-Driven eCommerce Tools With SMS And AI Upgrades - SMBtech

Mailchimp has expanded its eCommerce tools, introducing broader SMS coverage, AI-assisted campaign tools, and new integrations to enhance marketing efficiency for online sellers. The update, rolling out globally from February 10, includes new SMS opt-in tools, a unified API for transactional messaging, and an omnichannel dashboard. Enhanced predictive analytics and integration with ChatGPT aim to streamline campaign creation and improve customer engagement.

Product

Intuit Mailchimp Releases Advanced, Data-Driven Capabilities - MarTech Cube

Mailchimp has launched new ecommerce-focused capabilities, enhancing data integration and automation for email and SMS marketing. These innovations, powered by Intuit, include expanded SMS coverage, advanced analytics, and AI tools, aiming to improve ROI for ecommerce businesses. The updates, such as the Site Tracking Pixel and omnichannel marketing dashboard, will be available globally from February 10th.

Product

Intuit Mailchimp Unlocks a New Era of Profitable Ecommerce Marketing with Advanced, Data ...

Intuit Mailchimp has introduced product innovations that integrate unified data with automation for email and messaging, aiming to enhance ROI at reduced costs. These advancements are available in 185 countries across North America, Latin America, EMEA, and APAC.

Mailchimp Profile

Company Name

Mailchimp

Company Website

https://mailchimp.com/

Year Founded

2001

HQ Location

675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA

Employees

1001-5000

Social

Financials

SEED