Mailchimp Overview

Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.

The end-to-end platform has marketing CRM, personalized audience dashboard, segmentation capabilities and tags. It helps create signup forms, landing pages, social media posts and an intelligent audience finder.

It helps to build, launch and measure campaigns across channels. It helps brand building using a content studio and brand templates and helps in creating domains and websites. MailChimp also has an advanced reporting & analytics platform to measure the campaign performance and give smart recommendations for campaigns using A/B testing and multivariate testing.

Cuspera Reviews

27 buyers and buying teams have used Cuspera to assess how well Mailchimp solved their Email Marketing needs. Cuspera uses 94861 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Mailchimp.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Build Brand Awareness
  • Improve Internal Communications
  • Grow Market Share
  • Launch New Products
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Efficiency
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Visibility
  • Improve Consistency
  • Increase Average Basket Value
  • Reduce Bounce
  • Shorten Ramp Up Time
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Communication Management , Campaign Management , Engagement Management , as the business use cases that they have been most satisfied while using Mailchimp.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Communication Management with E-Mail

4.32/5

Read Reviews (6875)

"...It is so easy to send out multiple emails and surveys to consumers and community members...." Peer review by DaVan J., Director, Marketing and Advertising
sending & publishing communications

4.27/5

Read Reviews (6189)

tracking & monitoring communications

4.86/5

Read Reviews (615)

Campaign Management with E-Mail

4.63/5

Read Reviews (3122)

"...I love using mailchimp for all my email marketing campaigns, easy tool for designing and sending your content...." Peer review by Ifigenia P., Director of Operations, Real Estate
campaign monitoring

4.67/5

Read Reviews (530)

campaign analytics

4.62/5

Read Reviews (478)

Engagement Management with E-Mail

4.62/5

Read Reviews (1989)

"...Mailchimp is easy to access through phone making it convenient to follow up on responses from consumers in the field of tourism...." Peer review by Christine N, christine nzisa
engaging and following up

4.64/5

Read Reviews (1683)

engaging with scheduling & cadence

4.01/5

Read Reviews (20)

PEER EXPERIENCES
Communication Management with E-Mail

4.32/5

Read Reviews (6875)

"...It is so easy to send out multiple emails and surveys to consumers and community members...." Peer review by DaVan J., Director, Marketing and Advertising
sending & publishing communications

4.32/5

Read Reviews (6189)

tracking & monitoring communications

4.32/5

Read Reviews (615)

Campaign Management with E-Mail

4.63/5

Read Reviews (3122)

"...I love using mailchimp for all my email marketing campaigns, easy tool for designing and sending your content...." Peer review by Ifigenia P., Director of Operations, Real Estate
campaign monitoring

4.63/5

Read Reviews (530)

campaign analytics

4.63/5

Read Reviews (478)

Engagement Management with E-Mail

4.62/5

Read Reviews (1989)

"...Mailchimp is easy to access through phone making it convenient to follow up on responses from consumers in the field of tourism...." Peer review by Christine N, christine nzisa
engaging and following up

4.62/5

Read Reviews (1683)

engaging with scheduling & cadence

4.62/5

Read Reviews (20)

100+ more Business Use Cases

Our AI advisor, Wyz, harnessed 94861 insights from peers and experts to help you assess how these Mailchimp use cases fit your Email Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Morgan Schaffner

Marketing Manager

AdHoc Presents

Mailchimp is not just a tool. It's a teacher. It's a launchpad for any business owner. All we needed was common sense and an invested interest to learn. Testimonial By Morgan Schaffner

Virginia Johnson

Creative Director

Onward Reserve

Putting out the most authentic content we can with people really living life in our clothing, making it look natural, fun, and attainable—a lot of that is happening through postcards right now. We use Mailchimp postcards for customer re-engagement, to reach our best customers, and for event follow-...up.

Testimonial By Virginia Johnson

Marissa Axell

Co-founder

17th Street Athletic Club

Since using Mailchimp, I feel so much more confident in managing all our marketing. Like I got this. Testimonial By Marissa Axell
CUSTOMERS TESTIMONIALS

Morgan Schaffner

Marketing Manager

AdHoc Presents

Mailchimp is not just a tool. It's a teacher. It's a launchpad for any business owner. All we needed was common sense and an invested interest to learn. Testimonial By Morgan Schaffner

Virginia Johnson

Creative Director

Onward Reserve

Putting out the most authentic content we can with people really living life in our clothing, making it look natural, fun, and attainable—a lot of that is happening through postcards right now. We use Mailchimp postcards for customer re-engagement, to reach our best customers, and for event follow-...up.

Testimonial By Virginia Johnson

Marissa Axell

Co-founder

17th Street Athletic Club

Since using Mailchimp, I feel so much more confident in managing all our marketing. Like I got this. Testimonial By Marissa Axell

Case Studies

COMPANY CASE STUDIES
Case Study Shapeways

How Shapeways Increased Their Click?Through Rates by 525%

Read More
Case Study UrbanSitter

How UrbanSitter harnessed the power of Mailchimp's Marketing CRM tools to automate targeted campaigns and boost revenue

Read More
Case Study Patasbox

How Patasbox Grew Sales by 49% in a Changing World

Read More

Popular Business Setting

for Mailchimp

Top Industries

  • Marketing and Advertising
  • Non-Profit Organization Management
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Mailchimp to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Mailchimp

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Templates

3.66/5

Read Reviews (9157)
Personalization

3.88/5

Read Reviews (2121)
Landing page

4.31/5

Read Reviews (1955)
Dashboard

3.79/5

Read Reviews (601)
Alerts: popups & Notifications

3.86/5

Read Reviews (508)
FEATURES RATINGS AND REVIEWS
Templates

3.66/5

Read Reviews (9157)
Personalization

3.88/5

Read Reviews (2121)
Landing page

4.31/5

Read Reviews (1955)
Dashboard

3.79/5

Read Reviews (601)
Alerts: popups & Notifications

3.86/5

Read Reviews (508)

IT and Other Capabilities

for Mailchimp

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.84/5

Read Reviews (7936)
Data Export

3.60/5

Read Reviews (3380)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.84/5

Read Reviews (7936)
Data Export

3.60/5

Read Reviews (3380)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.18/5

Read Reviews (2353)
Chat Support

3.45/5

Read Reviews (657)
24/7 Support

3.38/5

Read Reviews (7017)
Phone Support

3.28/5

Read Reviews (470)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.18/5

Read Reviews (2353)
Chat Support

3.45/5

Read Reviews (657)
24/7 Support

3.38/5

Read Reviews (7017)
Phone Support

3.28/5

Read Reviews (470)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.97/5

Read Reviews (59)
Analytics

4.40/5

Read Reviews (3261)
Custom Reports

3.81/5

Read Reviews (19729)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.97/5

Read Reviews (59)
Analytics

4.40/5

Read Reviews (3261)
Custom Reports

3.81/5

Read Reviews (19729)

Software Failure Risk Guidance

?

for Mailchimp

Overall Risk Meter

Low Medium High

Top Failure Risks for Mailchimp

Vendor Profile Details

Company Name

Mailchimp

Company Website

https://mailchimp.com/

Year Founded

2001

HQ Location

675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA

Employees

501-1000

Social

Financials

Private