Mailchimp Overview
This is a summary of the comprehensive capabilities and benefits of Mailchimp based on over 94861 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Mailchimp, Constant Contact, Campaign Monitor, Brevo, ConvertKit, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Mailchimp is right for your needs? Our Cuspera AI engine can evaluate how Mailchimp fits your specific business needs, industry, and context. Get your personalized assessment report today.
Mailchimp supports business activities such as:
- Communication Management
- Campaign Management
- Engagement Management
- Advertisement
- Contact List Management
Mailchimp can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Increase Sales & Revenue, Enter New Markets Internationally Or Locally, Improve ROI, etc. It can help manage these activities if you use E-Mail Social Media Facebook etc. for these needs. As a solution, Mailchimp's capabilities include Templates, Personalization, Landing Page, etc.
Mailchimp was founded in 2001. Marketing and Advertising Vertical is its biggest customer base.
Reviews
"Mailchimp has been really vital for us to optimize our email marketing strategy and segment these audiences so that we can talk to them based on who they are " - Tani Brown
Reviews
"...It sends customized emails that look extremely professional and even has very good analytics for tracking who opens your newsletter...." Peer review by Danny M., Founder Web Tech SEO - Real Estate Internet Marketing , Real Estate
Cuspera Reviews
27 buyers and buying teams have used Cuspera to assess how well Mailchimp solved their Email Marketing needs. Cuspera uses 94861 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Mailchimp.
Use Cases
Peers recommend Communication Management , Campaign Management , Engagement Management , as the business use cases that they have been most satisfied while using Mailchimp.
Read Peer Reviews and Expert Experience for Business Use Cases
BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
---|---|---|
Communication Management with E-Mail |
4.32/5 ★ |
"...It sends customized emails that look extremely professional and even has very good analytics for tracking who opens your newsletter...." Peer review by Danny M., Founder Web Tech SEO - Real Estate Internet Marketing , Real Estate |
sending & publishing communications |
4.27/5 ★ |
"...It is so easy to send out multiple emails and surveys to consumers and community members...." Peer review by DaVan J., Director, Marketing and Advertising |
tracking & monitoring communications |
4.86/5 ★ |
"...You get all the information of client details, geo-tracking, social media and google analytics at one place...." Peer review by Ashwani C, Asst. Manager PR & Corporate Communications, Marketing and Advertising |
Campaign Management with E-Mail |
4.63/5 ★ |
"...We can quickly use templates to create email marketing campaigns and send them out to specific lists...." Peer review by Justin N., admin, Construction |
campaign monitoring |
4.67/5 ★ |
"...you design, send, and track HTML email campaigns which are easy to use...." Peer review |
campaign analytics |
4.62/5 ★ |
"...You can create landing pages, and also set up social media advertising campaigns within their dashboard...." Peer review by Daniel Shatzkes CEO E, Founder/CEO, Entertainment |
Engagement Management with E-Mail |
4.62/5 ★ |
"...And customer engagement is higher than before because of my ability to send out monthly news blasts and promotions...." Peer review by Jenny P., Owner, Consumer Services |
engaging and following up |
4.64/5 ★ |
"...Its system facilitates the execution of follow-ups for investment returns, and for different drip campaigns of parallel emails...." Peer review by Rene M., US Marketing Manager , Education |
engaging with scheduling & cadence |
4.01/5 ★ |
"...I love the simplicity of MailChimp as a whole and how easy it is to set up campaigns and send different types of email cadences...." Peer review by Matt S, Growth Hacker | Director of Marketing & Client Services , Marketing and Advertising |
PEER EXPERIENCES | |
---|---|
Communication Management with E-Mail |
4.32/5 ★ |
"...It sends customized emails that look extremely professional and even has very good analytics for tracking who opens your newsletter...." Peer review by Danny M., Founder Web Tech SEO - Real Estate Internet Marketing , Real Estate |
|
sending & publishing communications |
4.32/5 ★ |
tracking & monitoring communications |
4.32/5 ★ |
Campaign Management with E-Mail |
4.63/5 ★ |
"...We can quickly use templates to create email marketing campaigns and send them out to specific lists...." Peer review by Justin N., admin, Construction |
|
campaign monitoring |
4.63/5 ★ |
campaign analytics |
4.63/5 ★ |
Engagement Management with E-Mail |
4.62/5 ★ |
"...And customer engagement is higher than before because of my ability to send out monthly news blasts and promotions...." Peer review by Jenny P., Owner, Consumer Services |
|
engaging and following up |
4.62/5 ★ |
engaging with scheduling & cadence |
4.62/5 ★ |
100+ more Business Use Cases
Our AI advisor, Wyz, harnessed 94861 insights from peers and experts to help you assess how these Mailchimp use cases fit your Email Marketing needs.
Customer Testimonials
CUSTOMERS | TESTIMONIALS |
---|---|
Mailchimp has been really vital for us to optimize our email marketing strategy and segment these audiences so that we can talk to them based on who they are Testimonial By Tani Brown |
|
Mailchimp’s predicted demographics help me understand more about who I’m talking to so I can refine my message to connect with them in a better way. Knowing who I’m talking to helps me build that relationship. Testimonial By Tim Scott |
|
Since using Mailchimp, I feel so much more confident in managing all our marketing. Like I got this. Testimonial By Marissa Axell |
CUSTOMERS | TESTIMONIALS |
---|---|
Tani Brown Chief of Staff Jopwell |
Mailchimp has been really vital for us to optimize our email marketing strategy and segment these audiences so that we can talk to them based on who they are Testimonial By Tani Brown |
Tim Scott Co-Founder Mitscoots Outfitters |
Mailchimp’s predicted demographics help me understand more about who I’m talking to so I can refine my message to connect with them in a better way. Knowing who I’m talking to helps me build that relationship. Testimonial By Tim Scott |
Marissa Axell Co-founder 17th Street Athletic Club |
Since using Mailchimp, I feel so much more confident in managing all our marketing. Like I got this. Testimonial By Marissa Axell |
Case Studies
COMPANY | CASE STUDIES |
---|---|
Case Study Her Campus MediaRead More |
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Case Study Highway RoberyRead More |
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Case Study ShapewaysRead More |
Frequently Asked Questions(FAQ)
for Mailchimp
What is Mailchimp?
What is Mailchimp used for?
What are the top features of Mailchimp?
Who uses Mailchimp?
What are Mailchimp alternatives?
Where is Mailchimp located?
Popular Business Setting
for Mailchimp
Top Industries
- Marketing and Advertising
- Non-Profit Organization Management
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Mailchimp Alternatives
Peer and Expert Opinion on Features
for Mailchimp
- Low
- Medium
- High
FEATURES | RATINGS AND REVIEWS |
---|---|
Templates | Read Reviews (9157) |
Personalization | Read Reviews (2121) |
Landing page | Read Reviews (1955) |
Dashboard | Read Reviews (601) |
Alerts: popups & Notifications | Read Reviews (508) |
FEATURES | RATINGS AND REVIEWS |
---|---|
Templates | Read Reviews (9157) |
Personalization | Read Reviews (2121) |
Landing page | Read Reviews (1955) |
Dashboard | Read Reviews (601) |
Alerts: popups & Notifications | Read Reviews (508) |
IT and Other Capabilities
for Mailchimp
- Low
- Medium
- High
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Import | Read Reviews (7936) |
Data Export | Read Reviews (3380) |
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Import | Read Reviews (7936) |
Data Export | Read Reviews (3380) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Email Support | Read Reviews (2353) |
Chat Support | Read Reviews (657) |
24/7 Support | Read Reviews (7017) |
Phone Support | Read Reviews (470) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Email Support | Read Reviews (2353) |
Chat Support | Read Reviews (657) |
24/7 Support | Read Reviews (7017) |
Phone Support | Read Reviews (470) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (59) |
Analytics | Read Reviews (3261) |
Custom Reports | Read Reviews (19729) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (59) |
Analytics | Read Reviews (3261) |
Custom Reports | Read Reviews (19729) |
Software Failure Risk Guidance
?for Mailchimp
Overall Risk Meter
Top Failure Risks for Mailchimp
Vendor Profile Details
HQ Location
675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA
Employees
1001-5000
Social
Financials
SEED