Mailchimp Overview

Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.

The end-to-end platform has marketing CRM, personalized audience dashboard, segmentation capabilities and tags. It helps create signup forms, landing pages, social media posts and an intelligent audience finder.

It helps to build, launch and measure campaigns across channels. It helps brand building using a content studio and brand templates and helps in creating domains and websites. MailChimp also has an advanced reporting & analytics platform to measure the campaign performance and give smart recommendations for campaigns using A/B testing and multivariate testing.

Cuspera Reviews

27 buyers and buying teams have used Cuspera to assess how well Mailchimp solved their Email Marketing needs. Cuspera uses 94861 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Mailchimp.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Build Brand Awareness
  • Improve Internal Communications
  • Grow Market Share
  • Launch New Products
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Efficiency
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Visibility
  • Improve Consistency
  • Increase Average Basket Value
  • Reduce Bounce
  • Shorten Ramp Up Time
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Communication Management , Campaign Management , Engagement Management , as the business use cases that they have been most satisfied while using Mailchimp.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Communication Management with E-Mail

4.32/5

Read Reviews (6875)

"...You can make up templates really quick and start sending out emails the day you sign up. ...."
sending & publishing communications

4.27/5

Read Reviews (6189)

"...You can start sending out mass emails right away - granted you have a pre-existing list to import...."
tracking & monitoring communications

4.86/5

Read Reviews (615)

"...It also works great as a mini CRM (customer relationship manager) to keep track of different email lists and contacts...."
Campaign Management with E-Mail

4.63/5

Read Reviews (3122)

"...The transition for uploading our old email campaign manager into Mailchimp was so easy too. ...."
campaign monitoring

4.67/5

Read Reviews (530)

"...Also, once the campaign has been sent, you can see full reports and track the campaign...."
campaign analytics

4.62/5

Read Reviews (478)

"...Mailchimp provides detailed reports on each campaign so you can see how effective they are and adjust accordingly...."
Engagement Management with E-Mail

4.62/5

Read Reviews (1989)

"...It creates professional, customizable newsletters that help secure leads and keep your customers engaged. ...."
engaging and following up

4.64/5

Read Reviews (1683)

"...I really like the email it sends out on a weekly basis letting me know my engagement...."
engaging with scheduling & cadence

4.01/5

Read Reviews (20)

"...That s why we ve brought together segmentation models and techniques, plus some real-life examples of email cadences you can send to a customer segment to get you started. ..."
PEER EXPERIENCES
Communication Management with E-Mail

4.32/5

Read Reviews (6875)

"...You can make up templates really quick and start sending out emails the day you sign up. ...." Peer review by Jacob B., CEO, Retail
sending & publishing communications

4.32/5

Read Reviews (6189)

tracking & monitoring communications

4.32/5

Read Reviews (615)

Campaign Management with E-Mail

4.63/5

Read Reviews (3122)

"...The transition for uploading our old email campaign manager into Mailchimp was so easy too. ...." Peer review by Madeline M., Digital Media Planner, Marketing and Advertising
campaign monitoring

4.63/5

Read Reviews (530)

campaign analytics

4.63/5

Read Reviews (478)

Engagement Management with E-Mail

4.62/5

Read Reviews (1989)

"...It creates professional, customizable newsletters that help secure leads and keep your customers engaged. ...." Peer review by Verified Reviewer, Health, Wellness and Fitness
engaging and following up

4.62/5

Read Reviews (1683)

engaging with scheduling & cadence

4.62/5

Read Reviews (20)

100+ more Business Use Cases

Our AI advisor, Wyz, harnessed 94861 insights from peers and experts to help you assess how these Mailchimp use cases fit your Email Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Virginia Johnson

Creative Director

Onward Reserve

Putting out the most authentic content we can with people really living life in our clothing, making it look natural, fun, and attainable—a lot of that is happening through postcards right now. We use Mailchimp postcards for customer re-engagement, to reach our best customers, and for event follow-...up.

Testimonial By Virginia Johnson

Terry Conway

Marketing and Communications Director

World Arts West

We're using tags to organize our audience depending on what they've done and how they interact with us. I’m a marketing department of one, so having an easy method to segment our audience is essential. Testimonial By Terry Conway

Evan Streusand

Co-Owner

Highway Robery

We've gotten a lot of new customers and new emails from having a pop-up form on our site, and those people have turned into repeat customers. That's really helped us grow our customer base a lot more quickly than we otherwise would have been able to. Testimonial By Evan Streusand
CUSTOMERS TESTIMONIALS

Virginia Johnson

Creative Director

Onward Reserve

Putting out the most authentic content we can with people really living life in our clothing, making it look natural, fun, and attainable—a lot of that is happening through postcards right now. We use Mailchimp postcards for customer re-engagement, to reach our best customers, and for event follow-...up.

Testimonial By Virginia Johnson

Terry Conway

Marketing and Communications Director

World Arts West

We're using tags to organize our audience depending on what they've done and how they interact with us. I’m a marketing department of one, so having an easy method to segment our audience is essential. Testimonial By Terry Conway

Evan Streusand

Co-Owner

Highway Robery

We've gotten a lot of new customers and new emails from having a pop-up form on our site, and those people have turned into repeat customers. That's really helped us grow our customer base a lot more quickly than we otherwise would have been able to. Testimonial By Evan Streusand

Case Studies

COMPANY CASE STUDIES
Case Study Formaggio Kitchen

How Formaggio Kitchen Segmented Their Way to Success Using Mailchimp’s segmentation feature

Read More
Case Study Jopwell

How Jopwell tripled their email volume—and maintained an open rate of 30%

Read More
Case Study Patasbox

How Patasbox Grew Sales by 49% in a Changing World

Read More

Frequently Asked Questions(FAQ)

for Mailchimp

What is Mailchimp?

Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.

What is Mailchimp used for?

Mailchimp is a Email Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Campaign Management and Engagement Management .

What are the top features of Mailchimp?

Templates, Personalization and Landing page are some of the top features of Mailchimp.

Who uses Mailchimp?

Mailchimp is used by Marketing And Advertising, Non-Profit Organization Management and Information Technology And Services among other industries.

What are Mailchimp alternatives?

Constant Contact, Campaign Monitor, SendinBlue and ConvertKit are popular alternatives for Mailchimp.

Where is Mailchimp located?

Mailchimp is headquartered at 675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA .

Popular Business Setting

for Mailchimp

Top Industries

  • Marketing and Advertising
  • Non-Profit Organization Management
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Mailchimp to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Mailchimp

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Templates

3.66/5

Read Reviews (9157)
Personalization

3.88/5

Read Reviews (2121)
Landing page

4.31/5

Read Reviews (1955)
Dashboard

3.79/5

Read Reviews (601)
Alerts: popups & Notifications

3.86/5

Read Reviews (508)
FEATURES RATINGS AND REVIEWS
Templates

3.66/5

Read Reviews (9157)
Personalization

3.88/5

Read Reviews (2121)
Landing page

4.31/5

Read Reviews (1955)
Dashboard

3.79/5

Read Reviews (601)
Alerts: popups & Notifications

3.86/5

Read Reviews (508)

IT and Other Capabilities

for Mailchimp

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.84/5

Read Reviews (7936)
Data Export

3.60/5

Read Reviews (3380)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.84/5

Read Reviews (7936)
Data Export

3.60/5

Read Reviews (3380)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.18/5

Read Reviews (2353)
Chat Support

3.45/5

Read Reviews (657)
24/7 Support

3.38/5

Read Reviews (7017)
Phone Support

3.28/5

Read Reviews (470)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.18/5

Read Reviews (2353)
Chat Support

3.45/5

Read Reviews (657)
24/7 Support

3.38/5

Read Reviews (7017)
Phone Support

3.28/5

Read Reviews (470)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.97/5

Read Reviews (59)
Analytics

4.40/5

Read Reviews (3261)
Custom Reports

3.81/5

Read Reviews (19729)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.97/5

Read Reviews (59)
Analytics

4.40/5

Read Reviews (3261)
Custom Reports

3.81/5

Read Reviews (19729)

Software Failure Risk Guidance

?

for Mailchimp

Overall Risk Meter

Low Medium High

Top Failure Risks for Mailchimp

Vendor Profile Details

Company Name

Mailchimp

Company Website

https://mailchimp.com/

Year Founded

2001

HQ Location

675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA

Employees

501-1000

Social

Financials

Private