Mailchimp Overview

This is a summary of the comprehensive capabilities and benefits of Mailchimp based on over 94861 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Mailchimp, Constant Contact, Campaign Monitor, Brevo, ConvertKit, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Mailchimp is right for your needs? Our Cuspera AI engine can evaluate how Mailchimp fits your specific business needs, industry, and context. Get your personalized assessment report today.

Mailchimp supports business activities such as:

  • Communication Management
  • Campaign Management
  • Engagement Management
  • Advertisement
  • Contact List Management

Mailchimp can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Increase Sales & Revenue, Enter New Markets Internationally Or Locally, Improve ROI, etc. It can help manage these activities if you use E-Mail Social Media Facebook etc. for these needs. As a solution, Mailchimp's capabilities include Templates, Personalization, Landing Page, etc.

Mailchimp was founded in 2001. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"Mailchimp has been really vital for us to optimize our email marketing strategy and segment these audiences so that we can talk to them based on who they are " - Tani Brown

Reviews

"...It sends customized emails that look extremely professional and even has very good analytics for tracking who opens your newsletter...." Peer review by Danny M., Founder Web Tech SEO - Real Estate Internet Marketing , Real Estate

Cuspera Reviews

27 buyers and buying teams have used Cuspera to assess how well Mailchimp solved their Email Marketing needs. Cuspera uses 94861 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Mailchimp.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Build Brand Awareness
  • Improve Internal Communications
  • Grow Market Share
  • Launch New Products
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Efficiency
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Visibility
  • Improve Consistency
  • Increase Average Basket Value
  • Reduce Bounce
  • Shorten Ramp Up Time
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Communication Management , Campaign Management , Engagement Management , as the business use cases that they have been most satisfied while using Mailchimp.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Communication Management with E-Mail

4.32/5 ★

Read Reviews (6875)

"...It sends customized emails that look extremely professional and even has very good analytics for tracking who opens your newsletter...."
sending & publishing communications

4.27/5 ★

Read Reviews (6189)

"...It is so easy to send out multiple emails and surveys to consumers and community members...."
tracking & monitoring communications

4.86/5 ★

Read Reviews (615)

"...You get all the information of client details, geo-tracking, social media and google analytics at one place...."
Campaign Management with E-Mail

4.63/5 ★

Read Reviews (3122)

"...We can quickly use templates to create email marketing campaigns and send them out to specific lists...."
campaign monitoring

4.67/5 ★

Read Reviews (530)

"...you design, send, and track HTML email campaigns which are easy to use...."
campaign analytics

4.62/5 ★

Read Reviews (478)

"...You can create landing pages, and also set up social media advertising campaigns within their dashboard...."
Engagement Management with E-Mail

4.62/5 ★

Read Reviews (1989)

"...And customer engagement is higher than before because of my ability to send out monthly news blasts and promotions...."
engaging and following up

4.64/5 ★

Read Reviews (1683)

"...Its system facilitates the execution of follow-ups for investment returns, and for different drip campaigns of parallel emails...."
engaging with scheduling & cadence

4.01/5 ★

Read Reviews (20)

"...I love the simplicity of MailChimp as a whole and how easy it is to set up campaigns and send different types of email cadences...."
PEER EXPERIENCES
Communication Management with E-Mail

4.32/5 ★

Read Reviews (6875)

"...It sends customized emails that look extremely professional and even has very good analytics for tracking who opens your newsletter...." Peer review by Danny M., Founder Web Tech SEO - Real Estate Internet Marketing , Real Estate
sending & publishing communications

4.32/5 ★

Read Reviews (6189)

tracking & monitoring communications

4.32/5 ★

Read Reviews (615)

Campaign Management with E-Mail

4.63/5 ★

Read Reviews (3122)

"...We can quickly use templates to create email marketing campaigns and send them out to specific lists...." Peer review by Justin N., admin, Construction
campaign monitoring

4.63/5 ★

Read Reviews (530)

campaign analytics

4.63/5 ★

Read Reviews (478)

Engagement Management with E-Mail

4.62/5 ★

Read Reviews (1989)

"...And customer engagement is higher than before because of my ability to send out monthly news blasts and promotions...." Peer review by Jenny P., Owner, Consumer Services
engaging and following up

4.62/5 ★

Read Reviews (1683)

engaging with scheduling & cadence

4.62/5 ★

Read Reviews (20)

100+ more Business Use Cases

Our AI advisor, Wyz, harnessed 94861 insights from peers and experts to help you assess how these Mailchimp use cases fit your Email Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Tani Brown

Chief of Staff

Jopwell

Mailchimp has been really vital for us to optimize our email marketing strategy and segment these audiences so that we can talk to them based on who they are Testimonial By Tani Brown

Tim Scott

Co-Founder

Mitscoots Outfitters

Mailchimp’s predicted demographics help me understand more about who I’m talking to so I can refine my message to connect with them in a better way. Knowing who I’m talking to helps me build that relationship. Testimonial By Tim Scott

Marissa Axell

Co-founder

17th Street Athletic Club

Since using Mailchimp, I feel so much more confident in managing all our marketing. Like I got this. Testimonial By Marissa Axell
CUSTOMERS TESTIMONIALS

Tani Brown

Chief of Staff

Jopwell

Mailchimp has been really vital for us to optimize our email marketing strategy and segment these audiences so that we can talk to them based on who they are Testimonial By Tani Brown

Tim Scott

Co-Founder

Mitscoots Outfitters

Mailchimp’s predicted demographics help me understand more about who I’m talking to so I can refine my message to connect with them in a better way. Knowing who I’m talking to helps me build that relationship. Testimonial By Tim Scott

Marissa Axell

Co-founder

17th Street Athletic Club

Since using Mailchimp, I feel so much more confident in managing all our marketing. Like I got this. Testimonial By Marissa Axell

Case Studies

COMPANY CASE STUDIES
Case Study Her Campus Media

How Her Campus Media Increased Subscribers by 72%

Read More
Case Study Highway Robery

Learn how Highway Robery used Mailchimp in building their subscriber list.

Read More
Case Study Shapeways

How Shapeways Increased Their Click?Through Rates by 525%

Read More

Frequently Asked Questions(FAQ)

for Mailchimp

What is Mailchimp?

Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.

What is Mailchimp used for?

Mailchimp is a Email Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Campaign Management and Engagement Management .

What are the top features of Mailchimp?

Templates, Personalization and Landing page are some of the top features of Mailchimp.

Who uses Mailchimp?

Mailchimp is used by Marketing And Advertising, Non-Profit Organization Management and Information Technology And Services among other industries.

What are Mailchimp alternatives?

Constant Contact, Campaign Monitor, Brevo and ConvertKit are popular alternatives for Mailchimp.

Where is Mailchimp located?

Mailchimp is headquartered at 675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA .

Popular Business Setting

for Mailchimp

Top Industries

  • Marketing and Advertising
  • Non-Profit Organization Management
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Mailchimp to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Mailchimp

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Templates

3.66/5 ★

Read Reviews (9157)
Personalization

3.88/5 ★

Read Reviews (2121)
Landing page

4.31/5 ★

Read Reviews (1955)
Dashboard

3.79/5 ★

Read Reviews (601)
Alerts: popups & Notifications

3.86/5 ★

Read Reviews (508)
FEATURES RATINGS AND REVIEWS
Templates

3.66/5 ★

Read Reviews (9157)
Personalization

3.88/5 ★

Read Reviews (2121)
Landing page

4.31/5 ★

Read Reviews (1955)
Dashboard

3.79/5 ★

Read Reviews (601)
Alerts: popups & Notifications

3.86/5 ★

Read Reviews (508)

IT and Other Capabilities

for Mailchimp

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.84/5 ★

Read Reviews (7936)
Data Export

3.60/5 ★

Read Reviews (3380)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.84/5 ★

Read Reviews (7936)
Data Export

3.60/5 ★

Read Reviews (3380)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.18/5 ★

Read Reviews (2353)
Chat Support

3.45/5 ★

Read Reviews (657)
24/7 Support

3.38/5 ★

Read Reviews (7017)
Phone Support

3.28/5 ★

Read Reviews (470)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.18/5 ★

Read Reviews (2353)
Chat Support

3.45/5 ★

Read Reviews (657)
24/7 Support

3.38/5 ★

Read Reviews (7017)
Phone Support

3.28/5 ★

Read Reviews (470)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.97/5 ★

Read Reviews (59)
Analytics

4.40/5 ★

Read Reviews (3261)
Custom Reports

3.81/5 ★

Read Reviews (19729)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.97/5 ★

Read Reviews (59)
Analytics

4.40/5 ★

Read Reviews (3261)
Custom Reports

3.81/5 ★

Read Reviews (19729)

Software Failure Risk Guidance

?

for Mailchimp

Overall Risk Meter

Low Medium High

Top Failure Risks for Mailchimp

Vendor Profile Details

Company Name

Mailchimp

Company Website

https://mailchimp.com/

Year Founded

2001

HQ Location

675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA

Employees

1001-5000

Social

Financials

SEED