About Mailchimp

Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.

The end-to-end platform has marketing CRM, personalized audience dashboard, segmentation capabilities and tags. It helps create signup forms, landing pages, social media posts and an intelligent audience finder.

It helps to build, launch and measure campaigns across channels. It helps brand building using a content studio and brand templates and helps in creating domains and websites. MailChimp also has an advanced reporting & analytics platform to measure the campaign performance and give smart recommendations for campaigns using A/B testing and multivariate testing.

Cuspera Reviews

Cuspera curates public sources on the Internet such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well Mailchimp solves your Email Marketing needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Mailchimp.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Improve Internal Communications
  • Build Brand Awareness
  • Grow Market Share
  • Launch New Products
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Efficiency
  • Establish Thought Leadership
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Visibility
  • Improve Consistency
  • Increase Average Basket Value
  • Reduce Bounce
  • Shorten Ramp Up Time
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Communication Management , Campaign Management , Engagement Management , as the business use cases that they have been most satisfied while using Mailchimp.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Communication Management with E-Mail

4.32/5

Read Reviews (6843)

"...Most email services and Internet service providers (ISP) limit the number of emails you can send at one time...." Peer review by Tony Phan, Country Manager, Weshop Philippines
sending & publishing communications

4.27/5

Read Reviews (6156)

tracking & monitoring communications

4.86/5

Read Reviews (615)

Campaign Management with E-Mail

4.63/5

Read Reviews (3074)

"...I personally manage campaigns to various segments of donors, including e-newsletters, solicitations, science updates, and invitations...." Peer review by Catie Boehmer, Annual Giving Manager, The Field Museum
campaign monitoring

4.67/5

Read Reviews (506)

campaign analytics

4.62/5

Read Reviews (478)

Engagement Management with E-Mail

4.62/5

Read Reviews (1916)

"...It is a great tool to monitor engagement, create customized templates, and advertising for a larger reach...." Peer review by Hilda Adeniji, Marketing Coordinator, Lisa Dinhofer (Artist)
engaging and following up

4.64/5

Read Reviews (1620)

engaging with scheduling & cadence

3.91/5

Read Reviews (18)

PEER EXPERIENCES
Communication Management with E-Mail

4.32/5

Read Reviews (6843)

"...Most email services and Internet service providers (ISP) limit the number of emails you can send at one time...." Peer review by Tony Phan, Country Manager, Weshop Philippines
sending & publishing communications

4.32/5

Read Reviews (6156)

tracking & monitoring communications

4.32/5

Read Reviews (615)

Campaign Management with E-Mail

4.63/5

Read Reviews (3074)

"...I personally manage campaigns to various segments of donors, including e-newsletters, solicitations, science updates, and invitations...." Peer review by Catie Boehmer, Annual Giving Manager, The Field Museum
campaign monitoring

4.63/5

Read Reviews (506)

campaign analytics

4.63/5

Read Reviews (478)

Engagement Management with E-Mail

4.62/5

Read Reviews (1916)

"...It is a great tool to monitor engagement, create customized templates, and advertising for a larger reach...." Peer review by Hilda Adeniji, Marketing Coordinator, Lisa Dinhofer (Artist)
engaging and following up

4.62/5

Read Reviews (1620)

engaging with scheduling & cadence

4.62/5

Read Reviews (18)

103+ more Business Use Cases

Our AI advisor, Wyz, harnessed 93873 insights from peers and experts to help you assess how these Mailchimp use cases fit your Email Marketing needs.

Popular Business Setting

for Mailchimp

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Mailchimp to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Mailchimp

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Templates

3.66/5

Read Reviews (9141)
Personalization

3.88/5

Read Reviews (2014)
Landing page

4.32/5

Read Reviews (1926)
Dashboard

3.79/5

Read Reviews (598)
Alerts: popups & Notifications

3.86/5

Read Reviews (509)
FEATURES RATINGS AND REVIEWS
Templates

3.66/5

Read Reviews (9141)
Personalization

3.88/5

Read Reviews (2014)
Landing page

4.32/5

Read Reviews (1926)
Dashboard

3.79/5

Read Reviews (598)
Alerts: popups & Notifications

3.86/5

Read Reviews (509)

IT and Other Capabilities

for Mailchimp

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.83/5

Read Reviews (7860)
Data Export

3.60/5

Read Reviews (3374)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.83/5

Read Reviews (7860)
Data Export

3.60/5

Read Reviews (3374)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.18/5

Read Reviews (2353)
Chat Support

3.45/5

Read Reviews (643)
24/7 Support

3.37/5

Read Reviews (7004)
Phone Support

3.28/5

Read Reviews (470)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.18/5

Read Reviews (2353)
Chat Support

3.45/5

Read Reviews (643)
24/7 Support

3.37/5

Read Reviews (7004)
Phone Support

3.28/5

Read Reviews (470)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.98/5

Read Reviews (45)
Analytics

4.41/5

Read Reviews (3215)
Custom Reports

3.81/5

Read Reviews (19578)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.98/5

Read Reviews (45)
Analytics

4.41/5

Read Reviews (3215)
Custom Reports

3.81/5

Read Reviews (19578)

Failure Risk Guidance Security Report

?

for Mailchimp

Overall Risk Meter

Low Medium High

Top Failure Risks for Mailchimp

Vendor Profile Details

Company Name

Mailchimp

Company Website

https://mailchimp.com/

Year Founded

2001

HQ Location

675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA

Employees

501-1000

Social

Financials

Private