Mailchimp Overview
Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.
The end-to-end platform has marketing CRM, personalized audience dashboard, segmentation capabilities and tags. It helps create signup forms, landing pages, social media posts and an intelligent audience finder.
It helps to build, launch and measure campaigns across channels. It helps brand building using a content studio and brand templates and helps in creating domains and websites. MailChimp also has an advanced reporting & analytics platform to measure the campaign performance and give smart recommendations for campaigns using A/B testing and multivariate testing.
Cuspera Reviews
27 buyers and buying teams have used Cuspera to assess how well Mailchimp solved their Email Marketing needs. Cuspera uses 94861 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Mailchimp.
Use Cases
Peers recommend Communication Management , Campaign Management , Engagement Management , as the business use cases that they have been most satisfied while using Mailchimp.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Communication Management with E-Mail |
4.32/5 ★ |
"...It's so easy to create email campaigns, connect with Google Analytics, set up social cards and track performance metrics...." Peer review by Kate B, Communications Manager, Internet |
| sending & publishing communications |
4.27/5 ★ |
"...Most email services and Internet service providers (ISP) limit the number of emails you can send at one time...." Peer review by Tony Phan, Country Manager, Weshop Philippines |
| tracking & monitoring communications |
4.86/5 ★ |
"...I like that mail chimp is so easy to use, well designed, great customer service, and easy to track the emails you send. ...." Peer review by Jessica S., Graphic Designer, Design |
| Campaign Management with E-Mail |
4.63/5 ★ |
"...We have used Mailchimp for around two years for our various types of email marketing campaigns...." Peer review by Lokesh Meena, Project Manager, FlipPaisa |
| campaign monitoring |
4.67/5 ★ |
"...I love the smartphone app that can be used to monitor your campaigns...." Peer review by Jim T., Operations Manager, Retail |
| campaign analytics |
4.62/5 ★ |
"...You can create landing pages, and also set up social media advertising campaigns within their dashboard...." Peer review by Daniel Shatzkes CEO E, Founder/CEO, Entertainment |
| Engagement Management with E-Mail |
4.62/5 ★ |
"...: I run massive email campaigns and then monitor the open rate chart to follow the engagement via telephone...." Peer review by Francesco Del Buono, Information Technology and Services |
| engaging and following up |
4.64/5 ★ |
"...My company relies on Mailchimp to create email campaigns which we use to engage with our customers...." Peer review by Bolatito T, Customer Support Agent. |
| engaging with scheduling & cadence |
4.01/5 ★ |
"...I really like how easy it is to connect other software stacks through the API integrations to update email lists and send those users frequent cadence emails and reminders...." Peer review by Matt Swulinski |
| PEER EXPERIENCES | |
|---|---|
| Communication Management with E-Mail |
4.32/5 ★ |
"...It's so easy to create email campaigns, connect with Google Analytics, set up social cards and track performance metrics...." Peer review by Kate B, Communications Manager, Internet |
|
| sending & publishing communications |
4.32/5 ★ |
| tracking & monitoring communications |
4.32/5 ★ |
| Campaign Management with E-Mail |
4.63/5 ★ |
"...We have used Mailchimp for around two years for our various types of email marketing campaigns...." Peer review by Lokesh Meena, Project Manager, FlipPaisa |
|
| campaign monitoring |
4.63/5 ★ |
| campaign analytics |
4.63/5 ★ |
| Engagement Management with E-Mail |
4.62/5 ★ |
"...: I run massive email campaigns and then monitor the open rate chart to follow the engagement via telephone...." Peer review by Francesco Del Buono, Information Technology and Services |
|
| engaging and following up |
4.62/5 ★ |
| engaging with scheduling & cadence |
4.62/5 ★ |
100+ more Business Use Cases
Our AI advisor, Wyz, harnessed 94861 insights from peers and experts to help you assess how these Mailchimp use cases fit your Email Marketing needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
The Mailchimp + Zapier integration allows us to save time and also allows us to accurately segment the audience that we wish to target and just makes everything seamless. Testimonial By Louise |
|
I really believe segmentation helps us to prevent unsubscribes, because people aren't getting swarmed with email. We do see a correlation between our segmentation and increased sales. Testimonial By Mary Chapman |
|
Mailchimp’s predicted demographics help me understand more about who I’m talking to so I can refine my message to connect with them in a better way. Knowing who I’m talking to helps me build that relationship. Testimonial By Tim Scott |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Louise Performance Marketing Manager ShapeWays |
The Mailchimp + Zapier integration allows us to save time and also allows us to accurately segment the audience that we wish to target and just makes everything seamless. Testimonial By Louise |
|
Mary Chapman Marketing Manager Formaggio Kitchen |
I really believe segmentation helps us to prevent unsubscribes, because people aren't getting swarmed with email. We do see a correlation between our segmentation and increased sales. Testimonial By Mary Chapman |
|
Tim Scott Co-Founder Mitscoots Outfitters |
Mailchimp’s predicted demographics help me understand more about who I’m talking to so I can refine my message to connect with them in a better way. Knowing who I’m talking to helps me build that relationship. Testimonial By Tim Scott |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study JopwellRead More |
|
Case Study Good Dye YoungRead More |
|
Case Study AdHoc PresentsRead More |
Frequently Asked Questions(FAQ)
for Mailchimp
What is Mailchimp?
What is Mailchimp used for?
What are the top features of Mailchimp?
Who uses Mailchimp?
What are Mailchimp alternatives?
Where is Mailchimp located?
Popular Business Setting
for Mailchimp
Top Industries
- Marketing and Advertising
- Non-Profit Organization Management
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Mailchimp to Acquire customers and Enhance customer relationships
Mailchimp Alternatives
Peer and Expert Opinion on Features
for Mailchimp
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Templates | Read Reviews (9157) |
| Personalization | Read Reviews (2121) |
| Landing page | Read Reviews (1955) |
| Dashboard | Read Reviews (601) |
| Alerts: popups & Notifications | Read Reviews (508) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Templates | Read Reviews (9157) |
| Personalization | Read Reviews (2121) |
| Landing page | Read Reviews (1955) |
| Dashboard | Read Reviews (601) |
| Alerts: popups & Notifications | Read Reviews (508) |
IT and Other Capabilities
for Mailchimp
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (7936) |
| Data Export | Read Reviews (3380) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (7936) |
| Data Export | Read Reviews (3380) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (2353) |
| Chat Support | Read Reviews (657) |
| 24/7 Support | Read Reviews (7017) |
| Phone Support | Read Reviews (470) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (2353) |
| Chat Support | Read Reviews (657) |
| 24/7 Support | Read Reviews (7017) |
| Phone Support | Read Reviews (470) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (59) |
| Analytics | Read Reviews (3261) |
| Custom Reports | Read Reviews (19729) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (59) |
| Analytics | Read Reviews (3261) |
| Custom Reports | Read Reviews (19729) |
Software Failure Risk Guidance
?for Mailchimp
Overall Risk Meter
Top Failure Risks for Mailchimp
Vendor Profile Details
HQ Location
675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA
Employees
501-1000
Social
Financials
Private
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