Webflow Overview

Webflow empowers businesses to craft custom, responsive websites using a visual interface that harnesses the capabilities of code. It offers a flexible CMS and high-quality hosting, making it an ideal solution for companies seeking to design sites with precision and scalability. Notably, Webflow's platform supports rapid deployment of pixel-perfect sites, allowing businesses to manage content visually and publish across various channels. This tool is especially beneficial for organizations aiming to drive business results swiftly and efficiently. With features like AI integration, Webflow facilitates design and collaboration, enabling teams to scale both their websites and operations seamlessly.

Use Cases

Customers recommend Content Management, Sending & Publishing Communications, Collaboration, as the business use cases that they have been most satisfied with while using Webflow.

Other use cases:

  • Workflow Management
  • Advertisement
  • Training & Onboarding
  • Products & Pricelist Management
  • Engaging And Following Up
  • Helpdesk Management
  • Inbound Marketing
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Business Priorities

Acquire Customers and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Webflow.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Efficiency
  • Increase Sales & Revenue
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Webflow Use-Cases and Business Priorities: Customer Satisfaction Data

Webflow works with different mediums / channels such as Website.

Webflow's features include Templates, Landing Page, SEO, etc. and Webflow support capabilities include Chat Support, 24/7 Support, Email Support, etc. also Webflow analytics capabilities include Custom Reports, and Analytics.

Reviews

"Before we moved to Webflow, updating an existing webpage or adding a new page would take a minimum of 3 weeks. That degree of rigidity was unsustainable." - Tiffaney Fox Quintana

Webflow, Stencil, Easygenerator, Articulate Storyline, Adobe Illustrator, etc., all belong to a category of solutions that help Authoring and Publishing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Webflow allows users to create custom, responsive websites visually with powerful code capabilities. It offers a flexible CMS and top-tier hosting, with a free trial available.

Popular Business Setting

for Webflow

Top Industries

  • Internet
  • Design
  • Marketing and Advertising

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Webflow is popular in Internet, Design, and Marketing And Advertising and is widely used by Small Business, Enterprise, and Mid Market.

Comprehensive Insights on Webflow Use Cases

Why is Webflow the best choice for Content Management?

Why is Webflow the best choice for Sending & Publishing Communications?

What solutions does Webflow provide for Collaboration?

How can Webflow enhance your Workflow Management process?

30+ more Business Use Cases

12 buyers and buying teams have used Cuspera to assess how well Webflow solved their Authoring and Publishing needs. Cuspera uses 2438 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Authoring and Publishing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Webflow testimonial

Tiffaney Fox Quintana

VP of Marketing

HelloSign

Before we moved to Webflow, updating an existing webpage or adding a new page would take a minimum of 3 weeks. That degree of rigidity was unsustainable. Testimonial By Tiffaney Fox Quintana
Webflow testimonial

Josh Kaplan

Director of Design

Petal

Our website is ultimately a marketing asset, not an engineering problem. Webflow makes that a reality, giving our design and marketing team full ownership. Testimonial By Josh Kaplan
Webflow testimonial

Jack Altman

CEO

Lattice

Webflow saves Lattice around $50,000 a year by making our marketing team more efficient and saving us from expensive freelance and in-house development work. Now our marketing and brand design team owns the website entirely. Testimonial By Jack Altman
CUSTOMERS TESTIMONIALS
Webflow testimonial

Tiffaney Fox Quintana

VP of Marketing

HelloSign

Before we moved to Webflow, updating an existing webpage or adding a new page would take a minimum of 3 weeks. That degree of rigidity was unsustainable. Testimonial By Tiffaney Fox Quintana
Webflow testimonial

Josh Kaplan

Director of Design

Petal

Our website is ultimately a marketing asset, not an engineering problem. Webflow makes that a reality, giving our design and marketing team full ownership. Testimonial By Josh Kaplan
Webflow testimonial

Jack Altman

CEO

Lattice

Webflow saves Lattice around $50,000 a year by making our marketing team more efficient and saving us from expensive freelance and in-house development work. Now our marketing and brand design team owns the website entirely. Testimonial By Jack Altman

Case Studies

Computer Software

CASE STUDY Fivetran

Fivetran used Webflow Enterprise to improve their web development process. They needed a platform to support fast growth and global expansion. Webflow helped Fivetran increase speed to market by 98%.... The team produced 4 times more SEO articles and launched over 130 new web pages in one year. Webflow also made it easier for marketing and design teams to work together without needing engineers.

Health, Wellness and Fitness

CASE STUDY Orangetheory Fitness

Orangetheory Fitness used Webflow’s Website Experience Platform (WXP) to modernize their web presence. They faced slow web delivery, high maintenance costs, and limited digital features. With Webflow..., they launched a new site in 80 days, added online sign-ups, and improved content management. The results included $6 million in annual cost savings, 6x faster project delivery, and a 4x improvement in site performance.

Hospital & Health Care

CASE STUDY Healius

Healius used Webflow to improve their digital presence. They moved from WordPress to Webflow to reduce reliance on developers and outside help. The migration took 6 weeks. Healius saw 3x cost savings... compared to WordPress. They improved their SEO health score by 55%. Webflow made their website safer and easier to manage.

CASE STUDY Smaller Earth Group

Webflow Localization helped Smaller Earth Group reach audiences in over 17 markets. The company needed a faster way to launch and manage localized sites for their cultural exchange programs. With Web...flow Enterprise, they avoided over $150,000 in annual developer costs and reduced site launch time from weeks to just 3 hours. Their international SEO score reached 92%. The marketing team can now create custom, branded web experiences quickly and easily.

Computer Software

CASE STUDY Jasper

Jasper used Webflow to improve their website as they moved upmarket. They needed a tool to help their marketing team build fast and keep control of their brand. With Webflow Enterprise, Jasper built ...pages 3x faster and saw a 62% increase in demo requests. They also gained 17% more upmarket customers. Webflow's features like page branching and reliable hosting helped Jasper's team work better together and meet deadlines.

Financial Services

CASE STUDY Walker & Dunlop

Webflow helped Walker & Dunlop update their old website. Their old CMS was hard to use and slow to update. With Webflow, they made a new site that is easy to manage and matches their brand. They saw ...a 56% increase in form fills and a 23% increase in organic search traffic. Web updates now take 1 day instead of 1 month.

Video

Introducing Webflow

Video Thumbnail

Frequently Asked Questions(FAQ)

for Webflow

What is Webflow?

Webflow is an Authoring and Publishing Software. Webflow is a web design tool that lets users design websites without having to code. The application hosts finished websites or, if a designer so prefers, exports clean and ready-to-implement codes for other hosting sites. Webflow lets designers focus on their creative aspects of work.

Webflow empowers designers to create beautiful, responsive websites—without writing a single line of code, or relying on a developer. Its drag-and-drop interface looks, feels, and works like familiar desktop design tools, and writes clean, semantic code. Without distracting product team, marketing campaigns can be created and launched.

Webflow provides a platform for team members to gather and work together to construct visually-stunning websites. In addition, clients themselves can have access to the work-in-progress so they can also edit and update anytime. With Webflow Editor, writers can add text content to the layout effortlessly. Within minutes they can publish new or edited content structured the way they wanted.

What is Webflow used for?

Webflow is a Authoring and Publishing Software mainly used by its customers to Acquire Customers and Scale Best Practices by Content Management, Sending & Publishing Communications and Collaboration .

What are the top features of Webflow?

Templates, Landing page and SEO are some of the top features of Webflow.

Who uses Webflow?

Webflow is used by Internet, Design and Marketing And Advertising among other industries.

What are Webflow alternatives?

Stencil, Easygenerator, Articulate Storyline and Adobe Illustrator are popular alternatives for Webflow.

Where is Webflow located?

Webflow is headquartered at 208 Utah St San Francisco, California 94103.
lightning

Peers used Webflow for content management and sending & publishing communications

Webflow Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

4.20/5 ★

Read Reviews (1175)
Analytics

3.51/5 ★

Read Reviews (27)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

4.20/5 ★

Read Reviews (1175)
Analytics

3.51/5 ★

Read Reviews (27)

Software Failure Risk Guidance

?

for Webflow

Overall Risk Meter

Low Medium High

Top Failure Risks for Webflow

Webflow, Inc. News

Awards

Webflow Recognized in 2025 CMS Analyst Report as Enterprises Replatform for Speed and Scale

Webflow has been recognized in a 2025 CMS Analyst Report as enterprises seek to replatform for speed and scale.

Customer

US real estate powerhouse Walker & Dunlop consolidates brands using Webflow and AI - diginomica

Walker & Dunlop, a US real estate company, is using Webflow and AI to consolidate its brands.

Partnership

Webflow & Adobe to Bring Adobe Express App Into the Webflow Marketplace

Webflow partners with Adobe to integrate Adobe Express into the Webflow Marketplace, enhancing digital marketing and content creation capabilities.

Product

Streamline your creative workflows with Adobe Express for Webflow - the Adobe Blog

Adobe Express is now integrated with Webflow, helping streamline creative workflows for users by combining design and development tools.

Webflow, Inc. Profile

Company Name

Webflow, Inc.

Company Website

https://webflow.com/

Year Founded

2012

HQ Location

208 Utah St San Francisco, California 94103

Employees

101-250

Social

Financials

SERIES A