Webflow Overview

Webflow empowers businesses to craft custom, responsive websites using a visual interface that harnesses the capabilities of code. It offers a flexible CMS and high-quality hosting, making it an ideal solution for companies seeking to design sites with precision and scalability. Notably, Webflow's platform supports rapid deployment of pixel-perfect sites, allowing businesses to manage content visually and publish across various channels. This tool is especially beneficial for organizations aiming to drive business results swiftly and efficiently. With features like AI integration, Webflow facilitates design and collaboration, enabling teams to scale both their websites and operations seamlessly.

Use Cases

Customers recommend Content Management, Sending & Publishing Communications, Collaboration, as the business use cases that they have been most satisfied with while using Webflow.

Other use cases:

  • Workflow Management
  • Advertisement
  • Training & Onboarding
  • Products & Pricelist Management
  • Engaging And Following Up
  • Helpdesk Management
  • Inbound Marketing
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Business Priorities

Acquire Customers and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Webflow.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Efficiency
  • Increase Sales & Revenue
See all business priorities See less business priorities

Webflow Use-Cases and Business Priorities: Customer Satisfaction Data

Webflow works with different mediums / channels such as Website.

Webflow's features include Templates, Landing Page, SEO, etc. and Webflow support capabilities include Chat Support, 24/7 Support, Email Support, etc. also Webflow analytics capabilities include Custom Reports, and Analytics.

Reviews

"A lot of people add a plugin to a non-accessible website to ‘technically’ meet accessibility standards. But that is such bullshit for anyone that actually uses the accessibility features — they simply don’t work. Our goal was to find a partner who c...ould go much deeper and build a site that was accessible by design." - Dylan Bulkeley-Krane

Webflow, Stencil, Easygenerator, Articulate Storyline, Adobe Illustrator, etc., all belong to a category of solutions that help Authoring and Publishing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Webflow allows users to create custom, responsive websites visually with powerful code capabilities. It offers a flexible CMS and top-tier hosting, with a free trial available.

Popular Business Setting

for Webflow

Top Industries

  • Internet
  • Design
  • Marketing and Advertising

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Webflow is popular in Internet, Design, and Marketing And Advertising and is widely used by Small Business, Enterprise, and Mid Market.

Comprehensive Insights on Webflow Use Cases

What benefits does Webflow offer for Content Management?

Why is Webflow the best choice for Sending & Publishing Communications?

How does Webflow facilitate Collaboration?

What makes Webflow ideal for Workflow Management?

30+ more Business Use Cases

12 buyers and buying teams have used Cuspera to assess how well Webflow solved their Authoring and Publishing needs. Cuspera uses 2438 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Authoring and Publishing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Webflow testimonial

Dylan Bulkeley-Krane

Co-founder

Brink.io

A lot of people add a plugin to a non-accessible website to ‘technically’ meet accessibility standards. But that is such bullshit for anyone that actually uses the accessibility features — they simply don’t work. Our goal was to find a partner who could go much deeper and build a site that was acce...ssible by design.

Testimonial By Dylan Bulkeley-Krane
Webflow testimonial

Elyssa Albert

VP of Design

Attentive

Our new designs didn't need to go through anyone else besides brand and marketing — no engineers needed. The freedom and flexibility we gained through Webflow was invaluable. Testimonial By Elyssa Albert
Webflow testimonial

Lucas Ballasy

Partner and Creative Director

Barrel

Giving control to the designer is super powerful. Webflow has allowed us to not just get to wireframes quicker but get to the website quicker. Testimonial By Lucas Ballasy
CUSTOMERS TESTIMONIALS
Webflow testimonial

Dylan Bulkeley-Krane

Co-founder

Brink.io

A lot of people add a plugin to a non-accessible website to ‘technically’ meet accessibility standards. But that is such bullshit for anyone that actually uses the accessibility features — they simply don’t work. Our goal was to find a partner who could go much deeper and build a site that was acce...ssible by design.

Testimonial By Dylan Bulkeley-Krane
Webflow testimonial

Elyssa Albert

VP of Design

Attentive

Our new designs didn't need to go through anyone else besides brand and marketing — no engineers needed. The freedom and flexibility we gained through Webflow was invaluable. Testimonial By Elyssa Albert
Webflow testimonial

Lucas Ballasy

Partner and Creative Director

Barrel

Giving control to the designer is super powerful. Webflow has allowed us to not just get to wireframes quicker but get to the website quicker. Testimonial By Lucas Ballasy

Case Studies

Entertainment

CASE STUDY Spin Master

Webflow helped Spin Master scale 38 brands online. Spin Master needed to grow their web presence without more developers. Webflow let their marketing team launch sites 3x faster. They cut web develop...ment costs by $500,000. Organic search volume grew by 400%. The team now controls their brand story and works more efficiently.

Computer Software

CASE STUDY Typeform

Webflow helped Typeform turn their website into a growth engine. Typeform’s marketing team struggled with a CMS that slowed them down. With Webflow, they took control of their website and improved SE...O. They saw a 98% improvement in technical SEO score. Landing pages now go live in 3 hours instead of 3 days. They pushed 100 website updates live in one day. Webflow made it easy for marketers to build and edit pages fast.

Marketing and Advertising

CASE STUDY Verndale

Webflow helped Verndale solve problems with traditional DXPs and headless CMSs. Verndale used Webflow’s visual-first, composable CMS to build digital experiences for clients with less technical overh...ead. Project timelines became 44% faster. Implementation costs dropped by 50%. Solutions were three times more cost-effective. Verndale’s team could focus more on creative and strategic work, not just development.

Marketing and Advertising

CASE STUDY Poetic

Webflow helped Poetic, a Houston-based digital agency, launch over 800 websites for clients. Poetic switched from WordPress and Drupal to Webflow to reduce developer reliance and speed up site launch...es. With Webflow, Poetic now launches up to 8 sites per day, 7 times faster than before. The agency saw a 51% increase in website users and tripled in size after adopting Webflow. Webflow's user-friendly platform lets Poetic manage sites efficiently and respond quickly to client needs.

Financial Services

CASE STUDY Pacific Funds

Webflow helped Pacific Funds move from their old CMS to a new, flexible website. The team wanted more control, better mobile experience, and updated branding. Webflow let them build and update the si...te without waiting for developers. They launched the new site in less than two weeks. The team can now make changes quickly and be more creative with their marketing.

CASE STUDY Rakuten SL (now ShipNetwork)

Webflow helped Rakuten SL (now ShipNetwork) move away from WordPress to solve security and workflow problems. The team faced ongoing security issues and slow, expensive site updates with WordPress. W...ith Webflow, they redesigned their site quickly and easily. They now make site changes in 20 minutes instead of 4-5 hours. The switch led to a 12.7% increase in pageviews, a 9.5% increase in new users, and a 27.9% decrease in bounce rate. The company also saved thousands of dollars in just a few months.

Video

Introducing Webflow

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Frequently Asked Questions(FAQ)

for Webflow

What is Webflow?

Webflow is an Authoring and Publishing Software. Webflow is a web design tool that lets users design websites without having to code. The application hosts finished websites or, if a designer so prefers, exports clean and ready-to-implement codes for other hosting sites. Webflow lets designers focus on their creative aspects of work.

Webflow empowers designers to create beautiful, responsive websites—without writing a single line of code, or relying on a developer. Its drag-and-drop interface looks, feels, and works like familiar desktop design tools, and writes clean, semantic code. Without distracting product team, marketing campaigns can be created and launched.

Webflow provides a platform for team members to gather and work together to construct visually-stunning websites. In addition, clients themselves can have access to the work-in-progress so they can also edit and update anytime. With Webflow Editor, writers can add text content to the layout effortlessly. Within minutes they can publish new or edited content structured the way they wanted.

What is Webflow used for?

Webflow is a Authoring and Publishing Software mainly used by its customers to Acquire Customers and Scale Best Practices by Content Management, Sending & Publishing Communications and Collaboration .

What are the top features of Webflow?

Templates, Landing page and SEO are some of the top features of Webflow.

Who uses Webflow?

Webflow is used by Internet, Design and Marketing And Advertising among other industries.

What are Webflow alternatives?

Stencil, Easygenerator, Articulate Storyline and Adobe Illustrator are popular alternatives for Webflow.

Where is Webflow located?

Webflow is headquartered at 208 Utah St San Francisco, California 94103.
lightning

Peers used Webflow for content management and sending & publishing communications

Webflow Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (1)
Custom Reports

4.20/5

Read Reviews (1175)
Analytics

3.51/5

Read Reviews (27)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (1)
Custom Reports

4.20/5

Read Reviews (1175)
Analytics

3.51/5

Read Reviews (27)

Software Failure Risk Guidance

?

for Webflow

Overall Risk Meter

Low Medium High

Top Failure Risks for Webflow

Webflow, Inc. News

Executive

Webflow Welcomes Dave Steer as Chief Marketing Officer - MarTech Cube

Webflow appointed Dave Steer as chief marketing officer. Steer will lead global marketing strategy, focusing on brand growth and customer acquisition for Webflows visual website builder platform.

Awards

Webflow Recognized in 2025 CMS Analyst Report as Enterprises Replatform for Speed and Scale

Webflow has been recognized in a 2025 CMS Analyst Report as enterprises seek to replatform for speed and scale.

Customer

US real estate powerhouse Walker & Dunlop consolidates brands using Webflow and AI - diginomica

Walker & Dunlop, a US real estate company, is using Webflow and AI to consolidate its brands.

Partnership

Webflow & Adobe to Bring Adobe Express App Into the Webflow Marketplace

Webflow partners with Adobe to integrate Adobe Express into the Webflow Marketplace, enhancing digital marketing and content creation capabilities.

Webflow, Inc. Profile

Company Name

Webflow, Inc.

Company Website

https://webflow.com/

Year Founded

2012

HQ Location

208 Utah St San Francisco, California 94103

Employees

101-250

Social

Financials

SERIES A