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SmartSurvey: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: SmartSurvey
Brand: SmartSurvey
Rating: 4.59 (3729 reviews)

4.59 5

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(3729)

Product and Vendor News

New CSAT/eSAT Calculation Now Available - Product Update - SmartSurvey 27/10/2025
AI Survey Generator and Import Tool: Build surveys in seconds, not hours - Product Update - SmartSurvey 23/10/2025

Customer stories

SmartSurvey helped London & Partners automate survey workflows and improve data accuracy. The team used reusable templates and Salesforce integration to save time and reduce manual work. Advanced filtering and reporting tools made data analysis faster and easier. Collaboration improved as reports could be shared with non-account holders. London & Partners now tracks key metrics like NPS and GVA more efficiently with SmartSurvey.
SmartSurvey helped Dundee City Council collect consistent event feedback across many locations. Before, the council struggled with unreliable data and inconsistent survey questions. SmartSurvey's offline mode and kiosk feature made it easy to gather responses without internet. The council now trusts their data, can compare events, and benchmarks economic impact. Sharing results is simple and helps focus improvement efforts.
SmartSurvey helped NHS Hospital for Children centralize feedback with a GDPR-compliant platform. The hospital replaced multiple survey tools, improving data quality and oversight. Staff now use a single, secure system with SSO and real-time reporting. The hospital saw a 75% cost reduction by switching to a trust-wide license. SmartSurvey's UK-based infrastructure and certifications ensured strong data security.
SmartSurvey helps Alton Towers collect feedback from visitors using custom surveys. The team uses surveys to gather insights for decision-making, benchmark performance, and improve customer service. Surveys are sent after visits, at events, and through tablets on site. Custom branding on surveys builds trust with guests. Project teams use the data to track progress and measure against targets. Alton Towers values SmartSurvey's attentive support and quick response to issues.
SmartSurvey helped BPP University cut survey fatigue and boost response rates. Before, BPP had long, repetitive surveys and low student engagement. With SmartSurvey, BPP used data integration to pre-fill answers and shorten surveys. Real-time dashboards gave instant feedback insights. Custom workflows improved survey completion. BPP now gets better student feedback and can act fast to improve satisfaction.
SmartSurvey helped Fundación Amigos por Siempre, a Chilean mental health charity, measure the impact of their programs. The charity needed a data-driven way to track social and personal wellness for people with cognitive disabilities. SmartSurvey's online surveys and reporting tools replaced anecdotal feedback with actionable data. The foundation used these insights to improve programs and discover new beneficiary needs. Participants found the surveys easy and comfortable to complete.

Product Business Settings

SmartSurvey is popular in Government Administration, Transportation/Trucking/Railroad, and Education industries and is widely used by Enterprise, Small Business, and Mid Market.

Integrations

Marketing Automation

Email Marketing

Collaboration and Productivity

CRM

SmartSurvey Product Overview

SmartSurvey offers a sophisticated online survey tool designed for creating, distributing, and analyzing surveys with ease. This UK-based platform provides graphical analysis of survey results, enabling businesses to gain actionable insights efficiently. SmartSurvey's competitive edge lies in its user-friendly interface combined with advanced features, catering to enterprises seeking comprehensive feedback management solutions. The platform supports a wide range of survey types, making it adaptable for various industry needs. A notable aspect of SmartSurvey is its localized support team, ensuring personalized assistance for UK users. This combination of advanced functionality and local expertise positions SmartSurvey as a valuable asset for businesses aiming to enhance customer feedback strategies.

How satisfied the customers are with SmartSurvey use-cases

Reviews

"Often as a group, we set up project teams for larger assignments such as our annual Scarefest and the launch of new attractions. One of the main objectives during seasonal events is gathering instant feedback from customers to understand what aspect...s they enjoyed or would like to see improved." - Alton Towers

"“In our work to further improve patient care and the patient experience, it’s important for us to keep moving forward. It’s nice to now have a survey platform in place that’s really helping us to drive positive change. I really feel it’s made us eve...n better as an organisation. In fact, so much so that a growing number of departments outside the patient experience team, have started to use the SmartSurvey platform too, after being impressed by what they’ve seen. As for our own team, we’re looking forward to exploring further ways in which we can use and benefit from the solution in the future." - Aisha Abdullah

SmartSurvey Customer Insights, Testimonials and Case Studies

Why is SmartSurvey the best choice for Collecting Feedback?

SmartSurvey provides a variety of question types, allowing users to create diverse surveys. The platform is user-friendly, enabling rapid survey creation. SmartSurvey facilitates collecting feedback from customers and potential customers, enabling businesses to gather insights and improve products and services.

"...uSwitch have been able to start collecting customer feedback on their web chat service, using Net Promoter questions as part of an embedded survey...." Case Study uSwitch

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How can SmartSurvey optimize your Engaging Conversational Surveys Workflow?

Smartsurvey's Engaging Conversational Surveys enable users to distribute surveys across various channels, including email, social media, and SMS. The tool facilitates automated follow-up emails, personalized responses, and targeted reminders, enhancing engagement and data collection. However, automatic data extraction functionality for scheduled reporting is not currently available.

"...Quickly build smart engaging surveys...." Online Survey Software and Questionnaire Tool

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How efficiently Does SmartSurvey manage your Communication Management?

How can SmartSurvey enhance your Market Research process?

What is SmartSurvey?

SmartSurvey is a feedback management platform that helps to create surveys, build questionnaires and analyze the results to gather the required information to make smart decisions. It helps to improve efficiency and build brand awareness.

SmartSurvey helps to get real-time feedback to retain business and build brand loyalty, increase employee productivity, engagement, and retention. It also identifies trends, validates research, and drives improvements.

Some of its features include providing customized features to create engaging smart surveys, delivering surveys across multiple platforms to engage with users anywhere, analyze data to reveal actionable insights to create opportunities and enable SSL encryption for safe and secure surveys.

What is SmartSurvey used for?

SmartSurvey is a Customer Feedback Management Software mainly used by its customers to Improve Customer Satisfaction and Build Brand Awareness by Collecting Feedback, Engaging Conversational Surveys and Social Media Management .

What are the top features of SmartSurvey?

Embedded survey forms, Personalization and Alerts: popups & Notifications are some of the top features of SmartSurvey.

Who uses SmartSurvey?

SmartSurvey is used by Government Administration, Transportation/Trucking/Railroad and Education among other industries.

What are SmartSurvey alternatives?

Opinion Stage, SmileBack, SurveyMethods and Medallia Agent Connect are popular alternatives for SmartSurvey.

Where is SmartSurvey located?

SmartSurvey is headquartered at Basepoint Business Centre, Oakfield Close, Tewkesbury, Gloucestershire GL20 8SD, GB.

11 buyers and buying teams have used Cuspera to assess how well SmartSurvey solved their Customer Feedback Management needs. Cuspera uses 3729 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Feedback Management needs.

CUSTOMERS	TESTIMONIALS
Head of Product Excellence Alton Towers	Often as a group, we set up project teams for larger assignments such as our annual Scarefest and the launch of new attractions. One of the main objectives during seasonal events is gathering instant feedback from customers to understand what aspects they enjoyed or would like to see improved. Testimonial By Alton Towers
Aisha Abdullah Senior Patient Experience Coordinator Oxleas NHS Foundation Trust	“In our work to further improve patient care and the patient experience, it’s important for us to keep moving forward. It’s nice to now have a survey platform in place that’s really helping us to drive positive change. I really feel it’s made us even better as an organisation. In fact, so much so t...hat a growing number of departments outside the patient experience team, have started to use the SmartSurvey platform too, after being impressed by what they’ve seen. As for our own team, we’re looking forward to exploring further ways in which we can use and benefit from the solution in the future. Testimonial By Aisha Abdullah
David Cooke Head of corporate internal communications Home Office	The functionality and features provided by the SmartSurvey platform have enabled us to create some really engaging surveys, with the training we’ve received from the SmartSurvey team helping us to maximise the value we can obtain through the platform. SmartSurvey are really prompt and proactive in ...their support too and have provided us with out-of-scope consultancy support on numerous occasions, which has really useful. Testimonial By David Cooke

CUSTOMERS	TESTIMONIALS
Head of Product Excellence Alton Towers	Often as a group, we set up project teams for larger assignments such as our annual Scarefest and the launch of new attractions. One of the main objectives during seasonal events is gathering instant feedback from customers to understand what aspects they enjoyed or would like to see improved. Testimonial By Alton Towers
Aisha Abdullah Senior Patient Experience Coordinator Oxleas NHS Foundation Trust	“In our work to further improve patient care and the patient experience, it’s important for us to keep moving forward. It’s nice to now have a survey platform in place that’s really helping us to drive positive change. I really feel it’s made us even better as an organisation. In fact, so much so t...hat a growing number of departments outside the patient experience team, have started to use the SmartSurvey platform too, after being impressed by what they’ve seen. As for our own team, we’re looking forward to exploring further ways in which we can use and benefit from the solution in the future. Testimonial By Aisha Abdullah
David Cooke Head of corporate internal communications Home Office	The functionality and features provided by the SmartSurvey platform have enabled us to create some really engaging surveys, with the training we’ve received from the SmartSurvey team helping us to maximise the value we can obtain through the platform. SmartSurvey are really prompt and proactive in ...their support too and have provided us with out-of-scope consultancy support on numerous occasions, which has really useful. Testimonial By David Cooke