HubSpot Overview

Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.

Hubspot CRM includes automated Sales pipeline data in a dashboard format, updated in real-time, Sales tracking tools, email templates, updated contacts list, live chat and more.

Hubspot Marketing Hub includes landing pages and email templates for content creation, diversion of web-traffic to key pages, drip-campaigns and email tools for converting leads into customers. Hubspot Marketing Hub features also include Marketing automation tools, customising content and campaigns to increase leads and referrals and customer conversions.

Hubspot Sales Hub features include automated follow-up emails, live chat with prospects and leads, website visitor information in real-time, predictive lead scoring and pipeline management.

Hubspot Customer Service includes tools for enhancing customer experience such as one universal Inbox that brings in sync communication from all channels, automated and self-service customer help tools.

Cuspera Reviews

140 buyers and buying teams have used Cuspera to assess how well HubSpot solved their Marketing Automation needs. Cuspera uses 116167 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using HubSpot.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Scale Best Practices
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Launch New Products
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Internal Communications
  • Increase Customer Life Time Value
  • Improve Visibility
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Consistency
  • Reduce Bounce
  • Improve Navigation
  • Increase Average Basket Value
  • Manage Risk
See all business priorities See less business priorities

Use Cases

Peers recommend Social Media Management , Communication Management , Content Management , as the business use cases that they have been most satisfied while using HubSpot.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Social Media Management with Social Media, E-Mail and Website

4.43/5

Read Reviews (7242)

"...HubSpot has allowed me to connect over 200 social media accounts - Twitter, Facebook, and Google+ - in one spot...."
scheduling post to social media

4.58/5

Read Reviews (2168)

"...We used to use various platforms for email campaigns, social scheduling, reporting and website management...."
social media analytics

4.18/5

Read Reviews (1860)

"...Everything is integrated and organizational tools are there to help you track and report your analytics across all outlets...."
engaging on social media

4.58/5

Read Reviews (1707)

"...Whether it's blog posts or social media posts or even landing pages & website pages......"
monitoring social media

4.41/5

Read Reviews (488)

"...How many capabilities this software has: e-mail, social publishing, content creation, social monitoring, template creation, etc...."
managing social media account

4.85/5

Read Reviews (300)

"...We also use it to manage our social accounts and keep track of our blog...."
Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs

4.34/5

Read Reviews (5261)

"...This includes publishing content, creating landing pages, generating leads and monitoring traffic to the blog...."
sending & publishing communications

4.28/5

Read Reviews (4087)

"...We are able to track leads, schedule social media, post blogs, run reports...."
tracking & monitoring communications

4.60/5

Read Reviews (1103)

"...The tool is great for scheduling and monitoring social media, and allows for quick builds of landing pages and email tools...."
Content Management with Social Media, Website, User Generated Content and Blogs

4.77/5

Read Reviews (3482)

"...The social inbox is a great way to not only publish content, but to review our competitors and keywords in our industry...."
content curation

4.86/5

Read Reviews (675)

"...HubSpot is used to create content, analyze its performance, manage emails, post on social accounts, and provide insight on marketing activities and lead generation...."
content publishing

4.80/5

Read Reviews (497)

"...Ease of use, flexibility, and ability for salespeople to easily upload blogs and content...."
content sharing

4.75/5

Read Reviews (182)

"...I like that it's easy to set up and we can keep all our videos, charts, shared documents, etc. in one place...."
searching for content

4.68/5

Read Reviews (147)

"...A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support...."
content tracking

4.73/5

Read Reviews (63)

"...The solutions used to host, share, deliver and track content are many with Hubspot, Marketo, and Pardot being the more recognizable names in this space...."
PEER EXPERIENCES
Social Media Management with Social Media, E-Mail and Website

4.43/5

Read Reviews (7242)

"...HubSpot has allowed me to connect over 200 social media accounts - Twitter, Facebook, and Google+ - in one spot...." Peer review by Spencer Darr, Creative Director, Space Walk
scheduling post to social media

4.43/5

Read Reviews (2168)

social media analytics

4.43/5

Read Reviews (1860)

engaging on social media

4.43/5

Read Reviews (1707)

monitoring social media

4.43/5

Read Reviews (488)

managing social media account

4.43/5

Read Reviews (300)

Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs

4.34/5

Read Reviews (5261)

"...This includes publishing content, creating landing pages, generating leads and monitoring traffic to the blog...." Peer review by Kathrina Smith, LMFTA, Digital Media Coordinator, Local Search Group
sending & publishing communications

4.34/5

Read Reviews (4087)

tracking & monitoring communications

4.34/5

Read Reviews (1103)

Content Management with Social Media, Website, User Generated Content and Blogs

4.77/5

Read Reviews (3482)

"...The social inbox is a great way to not only publish content, but to review our competitors and keywords in our industry...." Peer review by Kristin Regan (Barrett), Marketing Communications Manager, Beacon Partners
content curation

4.77/5

Read Reviews (675)

content publishing

4.77/5

Read Reviews (497)

content sharing

4.77/5

Read Reviews (182)

searching for content

4.77/5

Read Reviews (147)

content tracking

4.77/5

Read Reviews (63)

108+ more Business Use Cases

Our AI advisor, Wyz, harnessed 116167 insights from peers and experts to help you assess how these HubSpot use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Leah Lawrence

Corporate Sales Manager

FoodJets

I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence

Zola Enkhbold

Director of Marketing

BidMed

Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable about her work! Thank you HubSpot! Testimonial By Zola Enkhbold

Claes Friberg

Partner

QBank

HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. Testimonial By Claes Friberg
CUSTOMERS TESTIMONIALS

Leah Lawrence

Corporate Sales Manager

FoodJets

I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence

Zola Enkhbold

Director of Marketing

BidMed

Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable about her work! Thank you HubSpot! Testimonial By Zola Enkhbold

Claes Friberg

Partner

QBank

HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. Testimonial By Claes Friberg

Case Studies

COMPANY CASE STUDIES
Case Study TransFunnel

TransFunnel Grows Retainers by 50% with HubSpot

Read More
Case Study Impact Hub

Impact Hub Singapore Increases Sales Revenue by 400%

Read More
Case Study ReFUEL4

ReFUEL4 Increases Monthly MQLs by 222% with HubSpot

Read More

Frequently Asked Questions(FAQ)

for HubSpot

What is HubSpot?

Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.

What is HubSpot used for?

HubSpot is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Social Media Management, Communication Management and Content Management .

What are the top features of HubSpot?

Landing page, SEO and Templates are some of the top features of HubSpot.

Who uses HubSpot?

HubSpot is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are HubSpot alternatives?

Where is HubSpot located?

HubSpot is headquartered at 25 First Street, 2nd Floor Cambridge, MA 02141 United States.

Popular Business Setting

for HubSpot

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used HubSpot to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for HubSpot

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

4.64/5

Read Reviews (7946)
SEO

4.63/5

Read Reviews (2475)
Templates

3.59/5

Read Reviews (2462)
Personalization

4.37/5

Read Reviews (2200)
Dashboard

4.03/5

Read Reviews (1472)
FEATURES RATINGS AND REVIEWS
Landing page

4.64/5

Read Reviews (7946)
SEO

4.63/5

Read Reviews (2475)
Templates

3.59/5

Read Reviews (2462)
Personalization

4.37/5

Read Reviews (2200)
Dashboard

4.03/5

Read Reviews (1472)

IT and Other Capabilities

for HubSpot

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.92/5

Read Reviews (9688)
Data Export

3.85/5

Read Reviews (4017)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.92/5

Read Reviews (9688)
Data Export

3.85/5

Read Reviews (4017)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.64/5

Read Reviews (1409)
Email Support

4.57/5

Read Reviews (1069)
Phone Support

4.42/5

Read Reviews (989)
24/7 Support

4.28/5

Read Reviews (7980)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.64/5

Read Reviews (1409)
Email Support

4.57/5

Read Reviews (1069)
Phone Support

4.42/5

Read Reviews (989)
24/7 Support

4.28/5

Read Reviews (7980)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.50/5

Read Reviews (352)
Analytics

4.44/5

Read Reviews (6554)
Custom Reports

3.98/5

Read Reviews (16492)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.50/5

Read Reviews (352)
Analytics

4.44/5

Read Reviews (6554)
Custom Reports

3.98/5

Read Reviews (16492)

Software Failure Risk Guidance

?

for HubSpot

Overall Risk Meter

Low Medium High

Top Failure Risks for HubSpot

Vendor Profile Details

Company Name

HubSpot

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Financials

IPO