HubSpot Overview
Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.
Hubspot CRM includes automated Sales pipeline data in a dashboard format, updated in real-time, Sales tracking tools, email templates, updated contacts list, live chat and more.
Hubspot Marketing Hub includes landing pages and email templates for content creation, diversion of web-traffic to key pages, drip-campaigns and email tools for converting leads into customers. Hubspot Marketing Hub features also include Marketing automation tools, customising content and campaigns to increase leads and referrals and customer conversions.
Hubspot Sales Hub features include automated follow-up emails, live chat with prospects and leads, website visitor information in real-time, predictive lead scoring and pipeline management.
Hubspot Customer Service includes tools for enhancing customer experience such as one universal Inbox that brings in sync communication from all channels, automated and self-service customer help tools.
Cuspera Reviews
140 buyers and buying teams have used Cuspera to assess how well HubSpot solved their Marketing Automation needs. Cuspera uses 116167 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using HubSpot.
Use Cases
Peers recommend Social Media Management , Communication Management , Content Management , as the business use cases that they have been most satisfied while using HubSpot.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Social Media Management with Social Media, E-Mail and Website |
4.43/5 ★ |
"...Everything is integrated and organizational tools are there to help you track and report your analytics across all outlets...." Peer review by Grace Waters, Corporate Marketing Communications Specialist, Higginbotham |
| scheduling post to social media |
4.58/5 ★ |
"...We used to use various platforms for email campaigns, social scheduling, reporting and website management...." Peer review by Stevie M, Marketing Manager, Computer Software |
| social media analytics |
4.18/5 ★ |
"...Everything is integrated and organizational tools are there to help you track and report your analytics across all outlets...." Peer review by Grace Waters, Corporate Marketing Communications Specialist, Higginbotham |
| engaging on social media |
4.58/5 ★ |
"...I also like that you can publish social posts directly through hubspot and actually schedule it for specific times/dates...." Peer review by Nicole P, Marketing Coordinator, Financial Services |
| monitoring social media |
4.41/5 ★ |
"...Lead capture and nurturing; web content management; landing pages; call to action; social media monitoring and publishing; email campaigns; reporting and analytics...." Peer review from Computer Software |
| managing social media account |
4.85/5 ★ |
"...I like that I can manage a lot of my social media accounts in one spot as well as marketing emails...." Peer review by Administrator in Staffing and Recruiting |
| Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs |
4.34/5 ★ |
"...Workflows have allowed us to designate specific series of emails to automatically send to specific users at various lifecycle stages...." Peer review by Ryan Jamison, Marketing Specialist, Nussbaum Transportation |
| sending & publishing communications |
4.28/5 ★ |
"...We send emails about our latest product changes, invites to webinars, reminders, notifications about new blogposts, and to distribute content...." Peer review by Omar Salaymeh, P.Eng, Director of Customer Success, Bonfire Ltd |
| tracking & monitoring communications |
4.60/5 ★ |
"...Specifically, we use the blog, landing pages, website, gated content, social monitoring, and email marketing tools...." Peer review by Verified User, Manager in Marketing, Computer Software |
| Content Management with Social Media, Website, User Generated Content and Blogs |
4.77/5 ★ |
"...Content Management - Easily build responsive blogs and microsites and tie them into your lead generation utilizing forms and landing pages...." Peer review by Randy Guidry, External Communications Leader, Averitt Express |
| content curation |
4.86/5 ★ |
"...This means we can create strategies and content with a clear understanding of what is resonating with our contacts and customers...." Peer review by Fes Askari, Head of [Inbound] Sales, Strategic IC - The Inbound to ABM Agency |
| content publishing |
4.80/5 ★ |
"...The HubSpot program is a great way to easily upload and manage content to the UOIT website...." Peer review by Verified User, Contributor in Social Media, Marketing and Advertising |
| content sharing |
4.75/5 ★ |
"...I can do everything from Social content calendar sharing to Email Marketing and SEO actions to improve organic traffic volumes...." Peer review by Consultant |
| searching for content |
4.68/5 ★ |
"...We are able to directly see how our content impacts sales...." Peer review by Administrator |
| content tracking |
4.73/5 ★ |
"...The marketing tool helps you stay on top of your inbound efforts, allows you to create capture forms, and keeps you on track with other content campaigns you can implement on your site to increase lead generation and more...." 12 Top Content Tools for Your Strategy in 2019 |
| PEER EXPERIENCES | |
|---|---|
| Social Media Management with Social Media, E-Mail and Website |
4.43/5 ★ |
"...Everything is integrated and organizational tools are there to help you track and report your analytics across all outlets...." Peer review by Grace Waters, Corporate Marketing Communications Specialist, Higginbotham |
|
| scheduling post to social media |
4.43/5 ★ |
| social media analytics |
4.43/5 ★ |
| engaging on social media |
4.43/5 ★ |
| monitoring social media |
4.43/5 ★ |
| managing social media account |
4.43/5 ★ |
| Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs |
4.34/5 ★ |
"...Workflows have allowed us to designate specific series of emails to automatically send to specific users at various lifecycle stages...." Peer review by Ryan Jamison, Marketing Specialist, Nussbaum Transportation |
|
| sending & publishing communications |
4.34/5 ★ |
| tracking & monitoring communications |
4.34/5 ★ |
| Content Management with Social Media, Website, User Generated Content and Blogs |
4.77/5 ★ |
"...Content Management - Easily build responsive blogs and microsites and tie them into your lead generation utilizing forms and landing pages...." Peer review by Randy Guidry, External Communications Leader, Averitt Express |
|
| content curation |
4.77/5 ★ |
| content publishing |
4.77/5 ★ |
| content sharing |
4.77/5 ★ |
| searching for content |
4.77/5 ★ |
| content tracking |
4.77/5 ★ |
108+ more Business Use Cases
Our AI advisor, Wyz, harnessed 116167 insights from peers and experts to help you assess how these HubSpot use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. Testimonial By KAPIL ARORA |
|
Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable about her work! Thank you HubSpot! Testimonial By Zola Enkhbold |
|
I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
KAPIL ARORA Founder TransFunnel |
Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. Testimonial By KAPIL ARORA |
|
Zola Enkhbold Director of Marketing BidMed |
Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable about her work! Thank you HubSpot! Testimonial By Zola Enkhbold |
|
Leah Lawrence Corporate Sales Manager FoodJets |
I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study TransFunnelRead More |
|
Case Study StoreHubRead More |
|
Case Study Impact HubRead More |
Frequently Asked Questions(FAQ)
for HubSpot
What is HubSpot?
What is HubSpot used for?
What are the top features of HubSpot?
Who uses HubSpot?
What are HubSpot alternatives?
Where is HubSpot located?
Popular Business Setting
for HubSpot
Top Industries
- Marketing and Advertising
- Computer Software
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used HubSpot to Acquire customers and Enhance customer relationships
HubSpot Alternatives
Peer and Expert Opinion on Features
for HubSpot
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (7946) |
| SEO | Read Reviews (2475) |
| Templates | Read Reviews (2462) |
| Personalization | Read Reviews (2200) |
| Dashboard | Read Reviews (1472) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (7946) |
| SEO | Read Reviews (2475) |
| Templates | Read Reviews (2462) |
| Personalization | Read Reviews (2200) |
| Dashboard | Read Reviews (1472) |
IT and Other Capabilities
for HubSpot
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (9688) |
| Data Export | Read Reviews (4017) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (9688) |
| Data Export | Read Reviews (4017) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (1409) |
| Email Support | Read Reviews (1069) |
| Phone Support | Read Reviews (989) |
| 24/7 Support | Read Reviews (7980) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (1409) |
| Email Support | Read Reviews (1069) |
| Phone Support | Read Reviews (989) |
| 24/7 Support | Read Reviews (7980) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (352) |
| Analytics | Read Reviews (6554) |
| Custom Reports | Read Reviews (16492) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (352) |
| Analytics | Read Reviews (6554) |
| Custom Reports | Read Reviews (16492) |
Software Failure Risk Guidance
?for HubSpot
Overall Risk Meter
Top Failure Risks for HubSpot
Vendor Profile Details
HQ Location
25 First Street, 2nd Floor Cambridge, MA 02141 United States
Employees
1001-5000
Social
Financials
IPO
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