HubSpot Overview

Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.

Hubspot CRM includes automated Sales pipeline data in a dashboard format, updated in real-time, Sales tracking tools, email templates, updated contacts list, live chat and more.

Hubspot Marketing Hub includes landing pages and email templates for content creation, diversion of web-traffic to key pages, drip-campaigns and email tools for converting leads into customers. Hubspot Marketing Hub features also include Marketing automation tools, customising content and campaigns to increase leads and referrals and customer conversions.

Hubspot Sales Hub features include automated follow-up emails, live chat with prospects and leads, website visitor information in real-time, predictive lead scoring and pipeline management.

Hubspot Customer Service includes tools for enhancing customer experience such as one universal Inbox that brings in sync communication from all channels, automated and self-service customer help tools.

Cuspera Reviews

140 buyers and buying teams have used Cuspera to assess how well HubSpot solved their Marketing Automation needs. Cuspera uses 116167 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using HubSpot.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Scale Best Practices
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Launch New Products
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Internal Communications
  • Increase Customer Life Time Value
  • Improve Visibility
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Consistency
  • Reduce Bounce
  • Improve Navigation
  • Increase Average Basket Value
  • Manage Risk
See all business priorities See less business priorities

Use Cases

Peers recommend Social Media Management , Communication Management , Content Management , as the business use cases that they have been most satisfied while using HubSpot.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Social Media Management with Social Media, E-Mail and Website

4.43/5

Read Reviews (7242)

"...The tool displays all engagement in one place, eliminating the need to rely on other social media monitoring tools...." Peer review by Evelyn Tapia, Inbound Marketing Specialist, EYEMAGINE
scheduling post to social media

4.58/5

Read Reviews (2168)

social media analytics

4.18/5

Read Reviews (1860)

engaging on social media

4.58/5

Read Reviews (1707)

monitoring social media

4.41/5

Read Reviews (488)

managing social media account

4.85/5

Read Reviews (300)

Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs

4.34/5

Read Reviews (5261)

"...It makes creating and sending an email extraordinarily simple, from the list of recipients to the creative...." Peer review by Kate McNaboe, Senior Manager, Content Marketing, RevTrax
sending & publishing communications

4.28/5

Read Reviews (4087)

tracking & monitoring communications

4.60/5

Read Reviews (1103)

Content Management with Social Media, Website, User Generated Content and Blogs

4.77/5

Read Reviews (3482)

"...We use HubSpot to manage our content creation, lead generation, email marketing, and general marketing automation...." Peer review by Nate Johnson, Marketing Manager, Plasticprinters.com
content curation

4.86/5

Read Reviews (675)

content publishing

4.80/5

Read Reviews (497)

content sharing

4.75/5

Read Reviews (182)

searching for content

4.68/5

Read Reviews (147)

content tracking

4.73/5

Read Reviews (63)

PEER EXPERIENCES
Social Media Management with Social Media, E-Mail and Website

4.43/5

Read Reviews (7242)

"...The tool displays all engagement in one place, eliminating the need to rely on other social media monitoring tools...." Peer review by Evelyn Tapia, Inbound Marketing Specialist, EYEMAGINE
scheduling post to social media

4.43/5

Read Reviews (2168)

social media analytics

4.43/5

Read Reviews (1860)

engaging on social media

4.43/5

Read Reviews (1707)

monitoring social media

4.43/5

Read Reviews (488)

managing social media account

4.43/5

Read Reviews (300)

Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs

4.34/5

Read Reviews (5261)

"...It makes creating and sending an email extraordinarily simple, from the list of recipients to the creative...." Peer review by Kate McNaboe, Senior Manager, Content Marketing, RevTrax
sending & publishing communications

4.34/5

Read Reviews (4087)

tracking & monitoring communications

4.34/5

Read Reviews (1103)

Content Management with Social Media, Website, User Generated Content and Blogs

4.77/5

Read Reviews (3482)

"...We use HubSpot to manage our content creation, lead generation, email marketing, and general marketing automation...." Peer review by Nate Johnson, Marketing Manager, Plasticprinters.com
content curation

4.77/5

Read Reviews (675)

content publishing

4.77/5

Read Reviews (497)

content sharing

4.77/5

Read Reviews (182)

searching for content

4.77/5

Read Reviews (147)

content tracking

4.77/5

Read Reviews (63)

108+ more Business Use Cases

Our AI advisor, Wyz, harnessed 116167 insights from peers and experts to help you assess how these HubSpot use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Doug Dotts

Director of Client Outcomes

Unific

A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. Testimonial By Doug Dotts

KAPIL ARORA

Founder

TransFunnel

Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. Testimonial By KAPIL ARORA

Leah Lawrence

Corporate Sales Manager

FoodJets

I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence
CUSTOMERS TESTIMONIALS

Doug Dotts

Director of Client Outcomes

Unific

A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. Testimonial By Doug Dotts

KAPIL ARORA

Founder

TransFunnel

Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. Testimonial By KAPIL ARORA

Leah Lawrence

Corporate Sales Manager

FoodJets

I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence

Case Studies

COMPANY CASE STUDIES
Case Study Impact Hub

Impact Hub Singapore Increases Sales Revenue by 400%

Read More
Case Study ReFUEL4

ReFUEL4 Increases Monthly MQLs by 222% with HubSpot

Read More
Case Study TransFunnel

TransFunnel Grows Retainers by 50% with HubSpot

Read More

Popular Business Setting

for HubSpot

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used HubSpot to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for HubSpot

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

4.64/5

Read Reviews (7946)
SEO

4.63/5

Read Reviews (2475)
Templates

3.59/5

Read Reviews (2462)
Personalization

4.37/5

Read Reviews (2200)
Dashboard

4.03/5

Read Reviews (1472)
FEATURES RATINGS AND REVIEWS
Landing page

4.64/5

Read Reviews (7946)
SEO

4.63/5

Read Reviews (2475)
Templates

3.59/5

Read Reviews (2462)
Personalization

4.37/5

Read Reviews (2200)
Dashboard

4.03/5

Read Reviews (1472)

IT and Other Capabilities

for HubSpot

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.92/5

Read Reviews (9688)
Data Export

3.85/5

Read Reviews (4017)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.92/5

Read Reviews (9688)
Data Export

3.85/5

Read Reviews (4017)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.64/5

Read Reviews (1409)
Email Support

4.57/5

Read Reviews (1069)
Phone Support

4.42/5

Read Reviews (989)
24/7 Support

4.28/5

Read Reviews (7980)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.64/5

Read Reviews (1409)
Email Support

4.57/5

Read Reviews (1069)
Phone Support

4.42/5

Read Reviews (989)
24/7 Support

4.28/5

Read Reviews (7980)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.50/5

Read Reviews (352)
Analytics

4.44/5

Read Reviews (6554)
Custom Reports

3.98/5

Read Reviews (16492)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.50/5

Read Reviews (352)
Analytics

4.44/5

Read Reviews (6554)
Custom Reports

3.98/5

Read Reviews (16492)

Software Failure Risk Guidance

?

for HubSpot

Overall Risk Meter

Low Medium High

Top Failure Risks for HubSpot

Vendor Profile Details

Company Name

HubSpot

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Financials

IPO