HubSpot Overview

Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.

Hubspot CRM includes automated Sales pipeline data in a dashboard format, updated in real-time, Sales tracking tools, email templates, updated contacts list, live chat and more.

Hubspot Marketing Hub includes landing pages and email templates for content creation, diversion of web-traffic to key pages, drip-campaigns and email tools for converting leads into customers. Hubspot Marketing Hub features also include Marketing automation tools, customising content and campaigns to increase leads and referrals and customer conversions.

Hubspot Sales Hub features include automated follow-up emails, live chat with prospects and leads, website visitor information in real-time, predictive lead scoring and pipeline management.

Hubspot Customer Service includes tools for enhancing customer experience such as one universal Inbox that brings in sync communication from all channels, automated and self-service customer help tools.

Cuspera Reviews

140 buyers and buying teams have used Cuspera to assess how well HubSpot solved their Marketing Automation needs. Cuspera uses 116167 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using HubSpot.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Scale Best Practices
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Launch New Products
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Internal Communications
  • Increase Customer Life Time Value
  • Improve Visibility
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Consistency
  • Reduce Bounce
  • Improve Navigation
  • Increase Average Basket Value
  • Manage Risk
See all business priorities See less business priorities

Use Cases

Peers recommend Social Media Management , Communication Management , Content Management , as the business use cases that they have been most satisfied while using HubSpot.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Social Media Management with Social Media, E-Mail and Website

4.43/5

Read Reviews (7242)

"...Everything is integrated and organizational tools are there to help you track and report your analytics across all outlets...."
scheduling post to social media

4.58/5

Read Reviews (2168)

"...We used to use various platforms for email campaigns, social scheduling, reporting and website management...."
social media analytics

4.18/5

Read Reviews (1860)

"...Everything is integrated and organizational tools are there to help you track and report your analytics across all outlets...."
engaging on social media

4.58/5

Read Reviews (1707)

"...I also like that you can publish social posts directly through hubspot and actually schedule it for specific times/dates...."
monitoring social media

4.41/5

Read Reviews (488)

"...Lead capture and nurturing; web content management; landing pages; call to action; social media monitoring and publishing; email campaigns; reporting and analytics...."
managing social media account

4.85/5

Read Reviews (300)

"...I like that I can manage a lot of my social media accounts in one spot as well as marketing emails...."
Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs

4.34/5

Read Reviews (5261)

"...Workflows have allowed us to designate specific series of emails to automatically send to specific users at various lifecycle stages...."
sending & publishing communications

4.28/5

Read Reviews (4087)

"...We send emails about our latest product changes, invites to webinars, reminders, notifications about new blogposts, and to distribute content...."
tracking & monitoring communications

4.60/5

Read Reviews (1103)

"...Specifically, we use the blog, landing pages, website, gated content, social monitoring, and email marketing tools...."
Content Management with Social Media, Website, User Generated Content and Blogs

4.77/5

Read Reviews (3482)

"...Content Management - Easily build responsive blogs and microsites and tie them into your lead generation utilizing forms and landing pages...."
content curation

4.86/5

Read Reviews (675)

"...This means we can create strategies and content with a clear understanding of what is resonating with our contacts and customers...."
content publishing

4.80/5

Read Reviews (497)

"...The HubSpot program is a great way to easily upload and manage content to the UOIT website...."
content sharing

4.75/5

Read Reviews (182)

"...I can do everything from Social content calendar sharing to Email Marketing and SEO actions to improve organic traffic volumes...."
searching for content

4.68/5

Read Reviews (147)

"...We are able to directly see how our content impacts sales...."
content tracking

4.73/5

Read Reviews (63)

"...The marketing tool helps you stay on top of your inbound efforts, allows you to create capture forms, and keeps you on track with other content campaigns you can implement on your site to increase lead generation and more...."
PEER EXPERIENCES
Social Media Management with Social Media, E-Mail and Website

4.43/5

Read Reviews (7242)

"...Everything is integrated and organizational tools are there to help you track and report your analytics across all outlets...." Peer review by Grace Waters, Corporate Marketing Communications Specialist, Higginbotham
scheduling post to social media

4.43/5

Read Reviews (2168)

social media analytics

4.43/5

Read Reviews (1860)

engaging on social media

4.43/5

Read Reviews (1707)

monitoring social media

4.43/5

Read Reviews (488)

managing social media account

4.43/5

Read Reviews (300)

Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs

4.34/5

Read Reviews (5261)

"...Workflows have allowed us to designate specific series of emails to automatically send to specific users at various lifecycle stages...." Peer review by Ryan Jamison, Marketing Specialist, Nussbaum Transportation
sending & publishing communications

4.34/5

Read Reviews (4087)

tracking & monitoring communications

4.34/5

Read Reviews (1103)

Content Management with Social Media, Website, User Generated Content and Blogs

4.77/5

Read Reviews (3482)

"...Content Management - Easily build responsive blogs and microsites and tie them into your lead generation utilizing forms and landing pages...." Peer review by Randy Guidry, External Communications Leader, Averitt Express
content curation

4.77/5

Read Reviews (675)

content publishing

4.77/5

Read Reviews (497)

content sharing

4.77/5

Read Reviews (182)

searching for content

4.77/5

Read Reviews (147)

content tracking

4.77/5

Read Reviews (63)

108+ more Business Use Cases

Our AI advisor, Wyz, harnessed 116167 insights from peers and experts to help you assess how these HubSpot use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

KAPIL ARORA

Founder

TransFunnel

Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. Testimonial By KAPIL ARORA

Zola Enkhbold

Director of Marketing

BidMed

Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable about her work! Thank you HubSpot! Testimonial By Zola Enkhbold

Leah Lawrence

Corporate Sales Manager

FoodJets

I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence
CUSTOMERS TESTIMONIALS

KAPIL ARORA

Founder

TransFunnel

Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. Testimonial By KAPIL ARORA

Zola Enkhbold

Director of Marketing

BidMed

Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable about her work! Thank you HubSpot! Testimonial By Zola Enkhbold

Leah Lawrence

Corporate Sales Manager

FoodJets

I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence

Case Studies

COMPANY CASE STUDIES
Case Study TransFunnel

TransFunnel Grows Retainers by 50% with HubSpot

Read More
Case Study StoreHub

StoreHub Boosts Conversion Rates by 20% with HubSpot

Read More
Case Study Impact Hub

Impact Hub Singapore Increases Sales Revenue by 400%

Read More

Frequently Asked Questions(FAQ)

for HubSpot

What is HubSpot?

Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.

What is HubSpot used for?

HubSpot is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Social Media Management, Communication Management and Content Management .

What are the top features of HubSpot?

Landing page, SEO and Templates are some of the top features of HubSpot.

Who uses HubSpot?

HubSpot is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are HubSpot alternatives?

Where is HubSpot located?

HubSpot is headquartered at 25 First Street, 2nd Floor Cambridge, MA 02141 United States.

Popular Business Setting

for HubSpot

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used HubSpot to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for HubSpot

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

4.64/5

Read Reviews (7946)
SEO

4.63/5

Read Reviews (2475)
Templates

3.59/5

Read Reviews (2462)
Personalization

4.37/5

Read Reviews (2200)
Dashboard

4.03/5

Read Reviews (1472)
FEATURES RATINGS AND REVIEWS
Landing page

4.64/5

Read Reviews (7946)
SEO

4.63/5

Read Reviews (2475)
Templates

3.59/5

Read Reviews (2462)
Personalization

4.37/5

Read Reviews (2200)
Dashboard

4.03/5

Read Reviews (1472)

IT and Other Capabilities

for HubSpot

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.92/5

Read Reviews (9688)
Data Export

3.85/5

Read Reviews (4017)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.92/5

Read Reviews (9688)
Data Export

3.85/5

Read Reviews (4017)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.64/5

Read Reviews (1409)
Email Support

4.57/5

Read Reviews (1069)
Phone Support

4.42/5

Read Reviews (989)
24/7 Support

4.28/5

Read Reviews (7980)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.64/5

Read Reviews (1409)
Email Support

4.57/5

Read Reviews (1069)
Phone Support

4.42/5

Read Reviews (989)
24/7 Support

4.28/5

Read Reviews (7980)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.50/5

Read Reviews (352)
Analytics

4.44/5

Read Reviews (6554)
Custom Reports

3.98/5

Read Reviews (16492)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.50/5

Read Reviews (352)
Analytics

4.44/5

Read Reviews (6554)
Custom Reports

3.98/5

Read Reviews (16492)

Software Failure Risk Guidance

?

for HubSpot

Overall Risk Meter

Low Medium High

Top Failure Risks for HubSpot

Vendor Profile Details

Company Name

HubSpot

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Financials

IPO