HubSpot Overview

HubSpot's CRM platform offers essential marketing, sales, service, operations, and website-building tools. Businesses are empowered to grow efficiently with this software suite.

Use Cases

Customers recommend Social Media Management, Communication Management, Content Management, as the business use cases that they have been most satisfied with while using HubSpot.

Other use cases:

  • Engagement Management
  • Inbound Marketing
  • Workflow Management
  • Generation Of New Leads
  • Campaign Management
  • Advertisement
  • Contact List Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using HubSpot.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Scale Best Practices
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Launch New Products
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Internal Communications
  • Increase Customer Life Time Value
  • Improve Visibility
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Consistency
  • Reduce Bounce
  • Improve Navigation
  • Increase Average Basket Value
  • Manage Risk
See all business priorities See less business priorities

HubSpot Use-Cases and Business Priorities: Customer Satisfaction Data

HubSpot works with different mediums / channels such as Social Media. E-Mail. Website etc.

HubSpot's features include Landing Page, SEO, Templates, etc. and HubSpot support capabilities include Chat Support, Email Support, AI Powered, etc. also HubSpot analytics capabilities include Analytics, and Custom Reports.

Reviews

"A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools." - Doug Dotts

HubSpot, Renderforest Video, Walls.io, AgencyAnalytics, Statusbrew, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for HubSpot

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

HubSpot is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

HubSpot Customer wins, Customer success stories, Case studies

How can HubSpot optimize your Social Media Management Workflow?

How can HubSpot enhance your Communication Management process?

What solutions does HubSpot provide for Content Management?

How can HubSpot enhance your Engagement Management process?

How does HubSpot address your Inbound Marketing Challenges?

140 buyers and buying teams have used Cuspera to assess how well HubSpot solved their Marketing Automation needs. Cuspera uses 116167 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
HubSpot testimonial

Doug Dotts

Director of Client Outcomes

Unific

A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. Testimonial By Doug Dotts
HubSpot testimonial

KAPIL ARORA

Founder

TransFunnel

Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. Testimonial By KAPIL ARORA
HubSpot testimonial

Claes Friberg

Partner

QBank

HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. Testimonial By Claes Friberg
CUSTOMERS TESTIMONIALS
HubSpot testimonial

Doug Dotts

Director of Client Outcomes

Unific

A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. Testimonial By Doug Dotts
HubSpot testimonial

KAPIL ARORA

Founder

TransFunnel

Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. Testimonial By KAPIL ARORA
HubSpot testimonial

Claes Friberg

Partner

QBank

HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. Testimonial By Claes Friberg
 

Hemostemix Launches HubSpot-Powered Platform for ACP-01 Sales | HMTXF ...

Hemostemix has launched upgraded corporate websites powered by HubSpot, enhancing its digital marketing and CRM capabilities. The new platform includes AI-driven patient engagement, HIPAA-compliant p...ortals, and automated workflows, aiming to reduce administrative costs by 20% and improve patient access. This strategic move supports Hemostemix's global expansion and regulatory compliance for its ACP-01 therapy.

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HubSpot's Breeze AI agent offering provides path for incremental growth: BofA

Bank of America highlights HubSpot's new Breeze AI agent as a driver for incremental growth. The Breeze AI agent automates customer engagement and sales processes within HubSpot's CRM platform, aimin...g to boost productivity for small and mid-sized businesses. This product expansion strengthens HubSpots position in the marketing automation and CRM software market.

Read more →
 

Nook achieves Gold Tier Status as a HubSpot Solutions Partner - CUInsight

Nook has achieved Gold Tier Status as a HubSpot Solutions Partner, reaching this milestone just six months after joining HubSpots Solutions Partner program. This recognition highlights Nooks expertis...e in delivering HubSpots CRM and marketing automation solutions to clients, strengthening HubSpots partner ecosystem and expanding its reach in the credit union and financial services sector.

Read more →

me&u - Hospitality

me&u used HubSpot and AWS to grow from an Australian startup to a global leader in mobile ordering and payments for hospitality. The company faced the challenge of scaling during the COVID-19 pandemi...c. They used AWS for reliable hosting, scalability, and technical support. This helped them serve over 6,000 venues and 13 million users. me&u raised over $100 million AUD and became a household name in Australia and beyond.

Read more →

Papaya Global - Financial Services

Papaya Global uses HubSpot and AWS to automate marketing and support rapid growth. The marketing team relies on HubSpot Marketing Hub for automation, data integration, and reporting. This helps them ...run targeted campaigns and manage a large ABM system with a small team. Automation and easy onboarding let them scale operations efficiently. HubSpot's flexibility and AWS's cloud infrastructure support compliance and resilience as Papaya Global grows.

Read more →

IN-18

HubSpot Starter Customer Platform helped IN-18 find ideal clients and get paid faster. IN-18 used HubSpot to improve sales and marketing. The platform made it easier to reach new customers. IN-18 was... able to speed up payments. The solution helped organize customer data and automate tasks. This led to better business results for IN-18.

Read more →

The Only WhatsApp Business Tutorial You Will Ever Need (For Beginners)

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Frequently Asked Questions(FAQ)

for HubSpot

What is HubSpot?

Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.

Hubspot CRM includes automated Sales pipeline data in a dashboard format, updated in real-time, Sales tracking tools, email templates, updated contacts list, live chat and more.

Hubspot Marketing Hub includes landing pages and email templates for content creation, diversion of web-traffic to key pages, drip-campaigns and email tools for converting leads into customers. Hubspot Marketing Hub features also include Marketing automation tools, customising content and campaigns to increase leads and referrals and customer conversions.

Hubspot Sales Hub features include automated follow-up emails, live chat with prospects and leads, website visitor information in real-time, predictive lead scoring and pipeline management.

Hubspot Customer Service includes tools for enhancing customer experience such as one universal Inbox that brings in sync communication from all channels, automated and self-service customer help tools.

What is HubSpot used for?

HubSpot is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Social Media Management, Communication Management and Content Management .

What are the top features of HubSpot?

Landing page, SEO and Templates are some of the top features of HubSpot.

Who uses HubSpot?

HubSpot is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are HubSpot alternatives?

Renderforest Video, Walls.Io, AgencyAnalytics and Statusbrew are popular alternatives for HubSpot.

Where is HubSpot located?

HubSpot is headquartered at 25 First Street, 2nd Floor Cambridge, MA 02141 United States.
lightning

Peers used HubSpot for social media management and communication management

HubSpot Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (352)
Analytics

4.44/5 ★

Read Reviews (6554)
Custom Reports

3.98/5 ★

Read Reviews (16492)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (352)
Analytics

4.44/5 ★

Read Reviews (6554)
Custom Reports

3.98/5 ★

Read Reviews (16492)

Software Failure Risk Guidance

?

for HubSpot

Overall Risk Meter

Low Medium High

Top Failure Risks for HubSpot

HubSpot, Inc News

Product

TrueDialog Expands HubSpot Capabilities with Enterprise-Ready SMS Messaging Solution

TrueDialog has launched a new SMS integration for HubSpot, enhancing its capabilities with enterprise-grade SMS messaging. This integration allows HubSpot users to send one-to-one and mass SMS messages directly within their environment, leveraging features like automatic opt-out handling and high-volume bulk sends. It aims to increase customer engagement with SMS open rates above 95% and response rates up to 45%.

Executive

HubSpot Expands Board and Reports Strong Q3 2025 Results - The Globe and Mail

HubSpot expanded its board by appointing Clara Shih as a Class III director and reported a 21% increase in Q3 2025 revenue to $809.5 million. The company emphasized its AI strategy and customer expansion as key growth drivers.

Partnership

HubSpot Partners Meticulosity and Scitecs Launch Meticulosity Global to Expand ... - EIN Presswire

HubSpot partners Meticulosity and Scitecs have launched Meticulosity Global, a new entity aimed at expanding HubSpot's impact across EMEA and APAC regions. This collaboration enhances their ability to serve enterprise clients with cross-regional teams, combining local expertise with global reach. The venture supports HubSpot's upmarket expansion and strengthens its position as a leading global CRM platform.

Product

Nook welcomes Inderjit Brar to lead core system integrations in HubSpot - CUInsight

TrueDialog has launched a new SMS integration for HubSpot, enhancing its capabilities with enterprise-grade texting solutions. This integration allows HubSpot users to send SMS messages directly from the platform, offering features like automated workflows and personalized messaging. The integration aims to improve customer engagement with high open and response rates, supporting marketing, sales, and service functions.

HubSpot, Inc Profile

Company Name

HubSpot, Inc

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Financials

IPO