HubSpot Overview

This is a summary of the comprehensive capabilities and benefits of HubSpot based on over 116167 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), Sharpspring, ActiveCampaign, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if HubSpot is right for your needs? Our Cuspera AI engine can evaluate how HubSpot fits your specific business needs, industry, and context. Get your personalized assessment report today.

HubSpot supports business activities such as:

  • Social Media Management
  • Communication Management
  • Content Management
  • Engagement Management
  • Inbound Marketing

HubSpot can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Improve ROI, Increase Sales & Revenue, Scale Best Practices, etc. It can help manage these activities if you use Social Media E-Mail Website etc. for these needs. As a solution, HubSpot's capabilities include Landing Page, SEO, Templates, etc.

HubSpot was founded in 2006. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. " - Doug Dotts

Cuspera Reviews

140 buyers and buying teams have used Cuspera to assess how well HubSpot solved their Marketing Automation needs. Cuspera uses 116167 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using HubSpot.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Scale Best Practices
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Launch New Products
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Internal Communications
  • Increase Customer Life Time Value
  • Improve Visibility
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Consistency
  • Reduce Bounce
  • Improve Navigation
  • Increase Average Basket Value
  • Manage Risk
See all business priorities See less business priorities

Use Cases

Peers recommend Social Media Management , Communication Management , Content Management , as the business use cases that they have been most satisfied while using HubSpot.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Social Media Management with Social Media, E-Mail and Website

4.43/5

Read Reviews (7242)

"...We take full advantage of content personalization, contact list segmentation, reporting, campaign tracking, and social media management...."
scheduling post to social media

4.58/5

Read Reviews (2168)

"...While we have several options for automating social media posts, HubSpot has proven to be the most efficient and effective tool...."
social media analytics

4.18/5

Read Reviews (1860)

"...I think it replaces all the other online software you would normally pay for (like analytics, social media scheduling, CRM, etc)...."
engaging on social media

4.58/5

Read Reviews (1707)

"...I can setup all my social posts, automate communications and develop nurture campaigns from HubSpot...."
monitoring social media

4.41/5

Read Reviews (488)

"...We also use it to schedule and monitor our social media posts to various outlets...."
managing social media account

4.85/5

Read Reviews (300)

"...The integration with social media is just one aspect of HubSpot that makes your job easier since managing multiple social media accounts is made easy...."
Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs

4.34/5

Read Reviews (5261)

"...Landing pages - the landing page creation is excellent and it's super quick to get a bespoke page published...."
sending & publishing communications

4.28/5

Read Reviews (4087)

"...Today we create landing pages, manage our social media, send emails, everything inside HubSpot...."
tracking & monitoring communications

4.60/5

Read Reviews (1103)

"...I like that Hubspot is able to sync up with Outlook and track emails to prospects in Hubspot-..."
Content Management with Social Media, Website, User Generated Content and Blogs

4.77/5

Read Reviews (3482)

"...With that being said, HubSpot is a very powerful tool for creating content within pages...."
content curation

4.86/5

Read Reviews (675)

"...Creating content has become extremely easy, including landing pages, blog posts, email campaigns, and social monitoring...."
content publishing

4.80/5

Read Reviews (497)

"...I also do all of my content publishing (blog, social media, and advertising) on HubSpot...."
content sharing

4.75/5

Read Reviews (182)

"...An infographic is an eye-catching, engaging way to share content such as stats ...."
searching for content

4.68/5

Read Reviews (147)

"...In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support...."
content tracking

4.73/5

Read Reviews (63)

"...HubSpot gives you all the tools to create content, track clicks and focus on analytics all in one place...."
PEER EXPERIENCES
Social Media Management with Social Media, E-Mail and Website

4.43/5

Read Reviews (7242)

"...We take full advantage of content personalization, contact list segmentation, reporting, campaign tracking, and social media management...." Peer review by Art Zemon, President, Hen's Teeth Network
scheduling post to social media

4.43/5

Read Reviews (2168)

social media analytics

4.43/5

Read Reviews (1860)

engaging on social media

4.43/5

Read Reviews (1707)

monitoring social media

4.43/5

Read Reviews (488)

managing social media account

4.43/5

Read Reviews (300)

Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs

4.34/5

Read Reviews (5261)

"...Landing pages - the landing page creation is excellent and it's super quick to get a bespoke page published...." Peer review by Andrew Morris, Digital Campaigns Marketing Executive, Claranet
sending & publishing communications

4.34/5

Read Reviews (4087)

tracking & monitoring communications

4.34/5

Read Reviews (1103)

Content Management with Social Media, Website, User Generated Content and Blogs

4.77/5

Read Reviews (3482)

"...With that being said, HubSpot is a very powerful tool for creating content within pages...." Peer review by Jason Harrop, Senior Graphic Designer, SpinWeb Internet Media
content curation

4.77/5

Read Reviews (675)

content publishing

4.77/5

Read Reviews (497)

content sharing

4.77/5

Read Reviews (182)

searching for content

4.77/5

Read Reviews (147)

content tracking

4.77/5

Read Reviews (63)

108+ more Business Use Cases

Our AI advisor, Wyz, harnessed 116167 insights from peers and experts to help you assess how these HubSpot use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Doug Dotts

Director of Client Outcomes

Unific

A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. Testimonial By Doug Dotts

Claes Friberg

Partner

QBank

HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. Testimonial By Claes Friberg

Leah Lawrence

Corporate Sales Manager

FoodJets

I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence
CUSTOMERS TESTIMONIALS

Doug Dotts

Director of Client Outcomes

Unific

A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. Testimonial By Doug Dotts

Claes Friberg

Partner

QBank

HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. Testimonial By Claes Friberg

Leah Lawrence

Corporate Sales Manager

FoodJets

I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence

Case Studies

COMPANY CASE STUDIES
Case Study StoreHub

StoreHub Boosts Conversion Rates by 20% with HubSpot

Read More
Case Study Impact Hub

Impact Hub Singapore Increases Sales Revenue by 400%

Read More
Case Study ReFUEL4

ReFUEL4 Increases Monthly MQLs by 222% with HubSpot

Read More

Frequently Asked Questions(FAQ)

for HubSpot

What is HubSpot?

Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.

What is HubSpot used for?

HubSpot is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Social Media Management, Communication Management and Content Management .

What are the top features of HubSpot?

Landing page, SEO and Templates are some of the top features of HubSpot.

Who uses HubSpot?

HubSpot is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are HubSpot alternatives?

Where is HubSpot located?

HubSpot is headquartered at 25 First Street, 2nd Floor Cambridge, MA 02141 United States.

Popular Business Setting

for HubSpot

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used HubSpot to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for HubSpot

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

4.64/5

Read Reviews (7946)
SEO

4.63/5

Read Reviews (2475)
Templates

3.59/5

Read Reviews (2462)
Personalization

4.37/5

Read Reviews (2200)
Dashboard

4.03/5

Read Reviews (1472)
FEATURES RATINGS AND REVIEWS
Landing page

4.64/5

Read Reviews (7946)
SEO

4.63/5

Read Reviews (2475)
Templates

3.59/5

Read Reviews (2462)
Personalization

4.37/5

Read Reviews (2200)
Dashboard

4.03/5

Read Reviews (1472)

IT and Other Capabilities

for HubSpot

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.92/5

Read Reviews (9688)
Data Export

3.85/5

Read Reviews (4017)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.92/5

Read Reviews (9688)
Data Export

3.85/5

Read Reviews (4017)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.64/5

Read Reviews (1409)
Email Support

4.57/5

Read Reviews (1069)
Phone Support

4.42/5

Read Reviews (989)
24/7 Support

4.28/5

Read Reviews (7980)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.64/5

Read Reviews (1409)
Email Support

4.57/5

Read Reviews (1069)
Phone Support

4.42/5

Read Reviews (989)
24/7 Support

4.28/5

Read Reviews (7980)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.50/5

Read Reviews (352)
Analytics

4.44/5

Read Reviews (6554)
Custom Reports

3.98/5

Read Reviews (16492)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.50/5

Read Reviews (352)
Analytics

4.44/5

Read Reviews (6554)
Custom Reports

3.98/5

Read Reviews (16492)

Software Failure Risk Guidance

?

for HubSpot

Overall Risk Meter

Low Medium High

Top Failure Risks for HubSpot

Vendor Profile Details

Company Name

HubSpot

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Financials

IPO