HubSpot Overview

HubSpot's CRM platform offers essential marketing, sales, service, operations, and website-building tools. Businesses are empowered to grow efficiently with this software suite.

Use Cases

Customers recommend Social Media Management, Communication Management, Content Management, as the business use cases that they have been most satisfied with while using HubSpot.

Other use cases:

  • Engagement Management
  • Inbound Marketing
  • Workflow Management
  • Generation Of New Leads
  • Campaign Management
  • Advertisement
  • Contact List Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using HubSpot.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Scale Best Practices
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Launch New Products
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Internal Communications
  • Increase Customer Life Time Value
  • Improve Visibility
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Consistency
  • Reduce Bounce
  • Improve Navigation
  • Increase Average Basket Value
  • Manage Risk
See all business priorities See less business priorities

HubSpot Use-Cases and Business Priorities: Customer Satisfaction Data

HubSpot works with different mediums / channels such as Social Media. E-Mail. Website etc.

HubSpot's features include Landing Page, SEO, Templates, etc. and HubSpot support capabilities include Chat Support, Email Support, AI Powered, etc. also HubSpot analytics capabilities include Analytics, and Custom Reports.

Reviews

"Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies." - KAPIL ARORA

HubSpot, Renderforest Video, Walls.io, AgencyAnalytics, Statusbrew, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for HubSpot

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

HubSpot is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

HubSpot Customer wins, Customer success stories, Case studies

How can HubSpot enhance your Social Media Management process?

How does HubSpot address your Communication Management Challenges?

How does HubSpot facilitate Content Management?

How can HubSpot optimize your Engagement Management Workflow?

How can HubSpot optimize your Inbound Marketing Workflow?

140 buyers and buying teams have used Cuspera to assess how well HubSpot solved their Marketing Automation needs. Cuspera uses 116167 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
HubSpot testimonial

KAPIL ARORA

Founder

TransFunnel

Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. Testimonial By KAPIL ARORA
HubSpot testimonial

Zola Enkhbold

Director of Marketing

BidMed

Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable about her work! Thank you HubSpot! Testimonial By Zola Enkhbold
HubSpot testimonial

Leah Lawrence

Corporate Sales Manager

FoodJets

I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence
CUSTOMERS TESTIMONIALS
HubSpot testimonial

KAPIL ARORA

Founder

TransFunnel

Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. Testimonial By KAPIL ARORA
HubSpot testimonial

Zola Enkhbold

Director of Marketing

BidMed

Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable about her work! Thank you HubSpot! Testimonial By Zola Enkhbold
HubSpot testimonial

Leah Lawrence

Corporate Sales Manager

FoodJets

I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence
 

Hemostemix Launches HubSpot-Powered Platform for ACP-01 Sales | HMTXF ...

Hemostemix has launched upgraded corporate websites powered by HubSpot, enhancing its digital marketing and CRM capabilities. The new platform includes AI-driven patient engagement, HIPAA-compliant p...ortals, and automated workflows, aiming to reduce administrative costs by 20% and improve patient access. This strategic move supports Hemostemix's global expansion and regulatory compliance for its ACP-01 therapy.

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HubSpot's Breeze AI agent offering provides path for incremental growth: BofA

Bank of America highlights HubSpot's new Breeze AI agent as a driver for incremental growth. The Breeze AI agent automates customer engagement and sales processes within HubSpot's CRM platform, aimin...g to boost productivity for small and mid-sized businesses. This product expansion strengthens HubSpots position in the marketing automation and CRM software market.

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Nook achieves Gold Tier Status as a HubSpot Solutions Partner - CUInsight

Nook has achieved Gold Tier Status as a HubSpot Solutions Partner, reaching this milestone just six months after joining HubSpots Solutions Partner program. This recognition highlights Nooks expertis...e in delivering HubSpots CRM and marketing automation solutions to clients, strengthening HubSpots partner ecosystem and expanding its reach in the credit union and financial services sector.

Read more →

FBA -

FBA used Breeze, an AI-powered tool in the HubSpot platform, to improve sales and marketing. They wanted to get more leads. After using Breeze, FBA increased lead generation by 216%. This shows how A...I tools in HubSpot can help companies grow their sales and marketing results.

Read more →

Sandler - Professional Training & Coaching

Sandler used Breeze, part of HubSpot's AI-powered platform, to create personalized experiences. This helped Sandler drive 25% more engagement. They also generated 4 times more sales leads. The soluti...on focused on marketing and sales automation. Sandler improved their lead generation and customer engagement with HubSpot's tools.

Read more →

Kaplan - Education

Kaplan used Breeze, part of the HubSpot platform, to improve customer service. They streamlined communications and reduced response times. With Breeze, Kaplan cut response times by 30%. This helped t...hem deliver better support to their customers. The solution made their service team more efficient.

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The Only WhatsApp Business Tutorial You Will Ever Need (For Beginners)

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Frequently Asked Questions(FAQ)

for HubSpot

What is HubSpot?

Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.

Hubspot CRM includes automated Sales pipeline data in a dashboard format, updated in real-time, Sales tracking tools, email templates, updated contacts list, live chat and more.

Hubspot Marketing Hub includes landing pages and email templates for content creation, diversion of web-traffic to key pages, drip-campaigns and email tools for converting leads into customers. Hubspot Marketing Hub features also include Marketing automation tools, customising content and campaigns to increase leads and referrals and customer conversions.

Hubspot Sales Hub features include automated follow-up emails, live chat with prospects and leads, website visitor information in real-time, predictive lead scoring and pipeline management.

Hubspot Customer Service includes tools for enhancing customer experience such as one universal Inbox that brings in sync communication from all channels, automated and self-service customer help tools.

What is HubSpot used for?

HubSpot is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Social Media Management, Communication Management and Content Management .

What are the top features of HubSpot?

Landing page, SEO and Templates are some of the top features of HubSpot.

Who uses HubSpot?

HubSpot is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are HubSpot alternatives?

Renderforest Video, Walls.Io, AgencyAnalytics and Statusbrew are popular alternatives for HubSpot.

Where is HubSpot located?

HubSpot is headquartered at 25 First Street, 2nd Floor Cambridge, MA 02141 United States.
lightning

Peers used HubSpot for social media management and communication management

HubSpot Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (352)
Analytics

4.44/5 ★

Read Reviews (6554)
Custom Reports

3.98/5 ★

Read Reviews (16492)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (352)
Analytics

4.44/5 ★

Read Reviews (6554)
Custom Reports

3.98/5 ★

Read Reviews (16492)

Software Failure Risk Guidance

?

for HubSpot

Overall Risk Meter

Low Medium High

Top Failure Risks for HubSpot

HubSpot, Inc News

Executive

HubSpot appoints Megan Hughes as JAPAC Managing Director to drive ... - adobo Magazine

HubSpot has appointed Megan Hughes as Managing Director & Vice President of Sales for the JAPAC region. With over 25 years in the tech sector, Hughes will drive HubSpot's growth strategy across key markets like Japan, Australia, and India. Her leadership aims to enhance HubSpot's AI-powered platform to help 28,000 businesses in the region scale and improve customer interactions.

Financial

HubSpot to Announce Third Quarter 2025 Financial Results on November 5, 2025 - 01net

HubSpot will announce its third quarter 2025 financial results on November 5, 2025, after U.S. markets close. A conference call will follow at 4:30 p.m. ET to discuss the results and business outlook.

Product

MarketDesign Launches Optimization Engine for HubSpot Users - MarTech Cube

MarketDesign Consulting Inc. has launched the Optimization Engine for HubSpot Users, a service designed to enhance the value of HubSpot investments. It offers strategic guidance, platform cleanup, and execution to optimize HubSpot's CRM capabilities. The service includes comprehensive audits and tailored support, ensuring HubSpot aligns with business objectives and delivers measurable results.

Product

Catsy PIM Launches Native HubSpot Integration - EIN News

Catsy has launched a native integration with HubSpot, enhancing CRM workflows for industrial sales teams by providing real-time product intelligence. This integration offers enriched product data, smart recommendations, and proactive account management, significantly improving quote accuracy and cross-sell revenue. Early adopters report a 40% increase in quote-to-order conversion rates and a 45% rise in cross-sell revenue.

HubSpot, Inc Profile

Company Name

HubSpot, Inc

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Financials

IPO