HubSpot Overview
Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.
Hubspot CRM includes automated Sales pipeline data in a dashboard format, updated in real-time, Sales tracking tools, email templates, updated contacts list, live chat and more.
Hubspot Marketing Hub includes landing pages and email templates for content creation, diversion of web-traffic to key pages, drip-campaigns and email tools for converting leads into customers. Hubspot Marketing Hub features also include Marketing automation tools, customising content and campaigns to increase leads and referrals and customer conversions.
Hubspot Sales Hub features include automated follow-up emails, live chat with prospects and leads, website visitor information in real-time, predictive lead scoring and pipeline management.
Hubspot Customer Service includes tools for enhancing customer experience such as one universal Inbox that brings in sync communication from all channels, automated and self-service customer help tools.
Cuspera Reviews
140 buyers and buying teams have used Cuspera to assess how well HubSpot solved their Marketing Automation needs. Cuspera uses 116167 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using HubSpot.
Use Cases
Peers recommend Social Media Management , Communication Management , Content Management , as the business use cases that they have been most satisfied while using HubSpot.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Social Media Management with Social Media, E-Mail and Website |
4.43/5 ★ |
"...HubSpot has allowed me to connect over 200 social media accounts - Twitter, Facebook, and Google+ - in one spot...." Peer review by Spencer Darr, Creative Director, Space Walk |
| scheduling post to social media |
4.58/5 ★ |
"...We used to use various platforms for email campaigns, social scheduling, reporting and website management...." Peer review by Stevie M, Marketing Manager, Computer Software |
| social media analytics |
4.18/5 ★ |
"...Everything is integrated and organizational tools are there to help you track and report your analytics across all outlets...." Peer review by Grace Waters, Corporate Marketing Communications Specialist, Higginbotham |
| engaging on social media |
4.58/5 ★ |
"...Whether it's blog posts or social media posts or even landing pages & website pages......" Peer review by Drew L., Computer Software |
| monitoring social media |
4.41/5 ★ |
"...How many capabilities this software has: e-mail, social publishing, content creation, social monitoring, template creation, etc...." Peer review by Agency |
| managing social media account |
4.85/5 ★ |
"...We also use it to manage our social accounts and keep track of our blog...." Peer review by Nick M., SMS Assist, L.L.C. |
| Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs |
4.34/5 ★ |
"...This includes publishing content, creating landing pages, generating leads and monitoring traffic to the blog...." Peer review by Kathrina Smith, LMFTA, Digital Media Coordinator, Local Search Group |
| sending & publishing communications |
4.28/5 ★ |
"...We are able to track leads, schedule social media, post blogs, run reports...." Peer review by Lora Huhn, Administative Assistant, Leighton Interactive |
| tracking & monitoring communications |
4.60/5 ★ |
"...The tool is great for scheduling and monitoring social media, and allows for quick builds of landing pages and email tools...." Peer review by Libby H, Social Media Manager |
| Content Management with Social Media, Website, User Generated Content and Blogs |
4.77/5 ★ |
"...The social inbox is a great way to not only publish content, but to review our competitors and keywords in our industry...." Peer review by Kristin Regan (Barrett), Marketing Communications Manager, Beacon Partners |
| content curation |
4.86/5 ★ |
"...HubSpot is used to create content, analyze its performance, manage emails, post on social accounts, and provide insight on marketing activities and lead generation...." Peer review by Austin (AJ) Beltis, Content Marketing Specialist, Toast, Inc. |
| content publishing |
4.80/5 ★ |
"...Ease of use, flexibility, and ability for salespeople to easily upload blogs and content...." Peer review by Jonathan Y., Information Technology and Services |
| content sharing |
4.75/5 ★ |
"...I like that it's easy to set up and we can keep all our videos, charts, shared documents, etc. in one place...." Peer review by User |
| searching for content |
4.68/5 ★ |
"...A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support...." How to perfect the art of Product Demos to close deals faster |
| content tracking |
4.73/5 ★ |
"...The solutions used to host, share, deliver and track content are many with Hubspot, Marketo, and Pardot being the more recognizable names in this space...." 4 Tools to Help Manage the Content Creation Process in an Enterprise Environment? |
| PEER EXPERIENCES | |
|---|---|
| Social Media Management with Social Media, E-Mail and Website |
4.43/5 ★ |
"...HubSpot has allowed me to connect over 200 social media accounts - Twitter, Facebook, and Google+ - in one spot...." Peer review by Spencer Darr, Creative Director, Space Walk |
|
| scheduling post to social media |
4.43/5 ★ |
| social media analytics |
4.43/5 ★ |
| engaging on social media |
4.43/5 ★ |
| monitoring social media |
4.43/5 ★ |
| managing social media account |
4.43/5 ★ |
| Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs |
4.34/5 ★ |
"...This includes publishing content, creating landing pages, generating leads and monitoring traffic to the blog...." Peer review by Kathrina Smith, LMFTA, Digital Media Coordinator, Local Search Group |
|
| sending & publishing communications |
4.34/5 ★ |
| tracking & monitoring communications |
4.34/5 ★ |
| Content Management with Social Media, Website, User Generated Content and Blogs |
4.77/5 ★ |
"...The social inbox is a great way to not only publish content, but to review our competitors and keywords in our industry...." Peer review by Kristin Regan (Barrett), Marketing Communications Manager, Beacon Partners |
|
| content curation |
4.77/5 ★ |
| content publishing |
4.77/5 ★ |
| content sharing |
4.77/5 ★ |
| searching for content |
4.77/5 ★ |
| content tracking |
4.77/5 ★ |
108+ more Business Use Cases
Our AI advisor, Wyz, harnessed 116167 insights from peers and experts to help you assess how these HubSpot use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence |
|
Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable about her work! Thank you HubSpot! Testimonial By Zola Enkhbold |
|
HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. Testimonial By Claes Friberg |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Leah Lawrence Corporate Sales Manager FoodJets |
I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence |
|
Zola Enkhbold Director of Marketing BidMed |
Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable about her work! Thank you HubSpot! Testimonial By Zola Enkhbold |
|
Claes Friberg Partner QBank |
HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. Testimonial By Claes Friberg |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study TransFunnelRead More |
|
Case Study Impact HubRead More |
|
Case Study ReFUEL4Read More |
Frequently Asked Questions(FAQ)
for HubSpot
What is HubSpot?
What is HubSpot used for?
What are the top features of HubSpot?
Who uses HubSpot?
What are HubSpot alternatives?
Where is HubSpot located?
Popular Business Setting
for HubSpot
Top Industries
- Marketing and Advertising
- Computer Software
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used HubSpot to Acquire customers and Enhance customer relationships
HubSpot Alternatives
Peer and Expert Opinion on Features
for HubSpot
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (7946) |
| SEO | Read Reviews (2475) |
| Templates | Read Reviews (2462) |
| Personalization | Read Reviews (2200) |
| Dashboard | Read Reviews (1472) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (7946) |
| SEO | Read Reviews (2475) |
| Templates | Read Reviews (2462) |
| Personalization | Read Reviews (2200) |
| Dashboard | Read Reviews (1472) |
IT and Other Capabilities
for HubSpot
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (9688) |
| Data Export | Read Reviews (4017) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (9688) |
| Data Export | Read Reviews (4017) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (1409) |
| Email Support | Read Reviews (1069) |
| Phone Support | Read Reviews (989) |
| 24/7 Support | Read Reviews (7980) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (1409) |
| Email Support | Read Reviews (1069) |
| Phone Support | Read Reviews (989) |
| 24/7 Support | Read Reviews (7980) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (352) |
| Analytics | Read Reviews (6554) |
| Custom Reports | Read Reviews (16492) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (352) |
| Analytics | Read Reviews (6554) |
| Custom Reports | Read Reviews (16492) |
Software Failure Risk Guidance
?for HubSpot
Overall Risk Meter
Top Failure Risks for HubSpot
Vendor Profile Details
HQ Location
25 First Street, 2nd Floor Cambridge, MA 02141 United States
Employees
1001-5000
Social
Financials
IPO
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