HubSpot Overview

HubSpot's CRM platform offers essential marketing, sales, service, operations, and website-building tools. Businesses are empowered to grow efficiently with this software suite.

Use Cases

Customers recommend Social Media Management, Communication Management, Content Management, as the business use cases that they have been most satisfied with while using HubSpot.

Other use cases:

  • Engagement Management
  • Inbound Marketing
  • Workflow Management
  • Generation Of New Leads
  • Campaign Management
  • Advertisement
  • Contact List Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using HubSpot.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Scale Best Practices
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Launch New Products
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Internal Communications
  • Increase Customer Life Time Value
  • Improve Visibility
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Consistency
  • Reduce Bounce
  • Improve Navigation
  • Increase Average Basket Value
  • Manage Risk
See all business priorities See less business priorities

HubSpot Use-Cases and Business Priorities: Customer Satisfaction Data

HubSpot works with different mediums / channels such as Social Media, E-Mail, Website, etc.

HubSpot's features include Landing Page, SEO, Templates, etc.

Reviews

"Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies." - KAPIL ARORA

HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), Sharpspring, ActiveCampaign, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for HubSpot

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

HubSpot is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on HubSpot Use Cases

What makes HubSpot ideal for Social Media Management?

HubSpot offers social media scheduling, content linking, and lead tracking within its marketing platform. It provides a centralized tool to manage multiple social accounts, track analytics, and report on campaign performance. The platform's social media capabilities are limited to only four integrated sites.
"...Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling...." Peer review by Sean Dunshee, Marketing Manager, BrainStorm, Inc.

How does HubSpot facilitate Communication Management?

HubSpot enables users to manage communications across multiple channels including email, social media, and landing pages. It allows users to design, plan, and create content for these channels without requiring coding knowledge. While HubSpot offers extensive capabilities for communication management, its email tracking functionality has been reduced, resulting in limitations.
"...Social Media publishing and monitoring is made super easy in the consolidated HubSpot social media tool...." Peer review by Ryan Howard, VP, Business Development, VeriFirst Background Screening, LLC

How can HubSpot enhance your Content Management process?

What makes HubSpot ideal for Engagement Management?

How does HubSpot facilitate Inbound Marketing?

108+ more Business Use Cases

140 buyers and buying teams have used Cuspera to assess how well HubSpot solved their Marketing Automation needs. Cuspera uses 116167 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
HubSpot testimonial

KAPIL ARORA

Founder

TransFunnel

Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. Testimonial By KAPIL ARORA
HubSpot testimonial

Zola Enkhbold

Director of Marketing

BidMed

Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable about her work! Thank you HubSpot! Testimonial By Zola Enkhbold
HubSpot testimonial

Claes Friberg

Partner

QBank

HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. Testimonial By Claes Friberg
CUSTOMERS TESTIMONIALS
HubSpot testimonial

KAPIL ARORA

Founder

TransFunnel

Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. Testimonial By KAPIL ARORA
HubSpot testimonial

Zola Enkhbold

Director of Marketing

BidMed

Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable about her work! Thank you HubSpot! Testimonial By Zola Enkhbold
HubSpot testimonial

Claes Friberg

Partner

QBank

HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. Testimonial By Claes Friberg

Case Studies

COMPANY CASE STUDIES
HubSpot case study
Case Study GrowSteak

GrowSteak Increases Leads by 5,166% as HubSpot Partner

Read More
HubSpot case study
Case Study StoreHub

StoreHub Boosts Conversion Rates by 20% with HubSpot

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HubSpot case study
Case Study ReFUEL4

ReFUEL4 Increases Monthly MQLs by 222% with HubSpot

Read More

Video

The Only WhatsApp Business Tutorial You Will Ever Need (For Beginners)

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Frequently Asked Questions(FAQ)

for HubSpot

What is HubSpot?

Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.

Hubspot CRM includes automated Sales pipeline data in a dashboard format, updated in real-time, Sales tracking tools, email templates, updated contacts list, live chat and more.

Hubspot Marketing Hub includes landing pages and email templates for content creation, diversion of web-traffic to key pages, drip-campaigns and email tools for converting leads into customers. Hubspot Marketing Hub features also include Marketing automation tools, customising content and campaigns to increase leads and referrals and customer conversions.

Hubspot Sales Hub features include automated follow-up emails, live chat with prospects and leads, website visitor information in real-time, predictive lead scoring and pipeline management.

Hubspot Customer Service includes tools for enhancing customer experience such as one universal Inbox that brings in sync communication from all channels, automated and self-service customer help tools.

What is HubSpot used for?

HubSpot is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Social Media Management, Communication Management and Content Management .

What are the top features of HubSpot?

Landing page, SEO and Templates are some of the top features of HubSpot.

Who uses HubSpot?

HubSpot is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are HubSpot alternatives?

Where is HubSpot located?

HubSpot is headquartered at 25 First Street, 2nd Floor Cambridge, MA 02141 United States.
lightning

Peers used HubSpot for social media management and communication management

HubSpot Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.50/5

Read Reviews (352)
Analytics

4.44/5

Read Reviews (6554)
Custom Reports

3.98/5

Read Reviews (16492)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.50/5

Read Reviews (352)
Analytics

4.44/5

Read Reviews (6554)
Custom Reports

3.98/5

Read Reviews (16492)

Software Failure Risk Guidance

?

for HubSpot

Overall Risk Meter

Low Medium High

Top Failure Risks for HubSpot

HubSpot News

Hubspot vs. Salesforce (2024): Detailed Feature-by-Feature Comparison - eWEEK

HubSpot CRM and Salesforce are top-rated CRMs with solid feature sets, but each excels in different areas. SMBs often favor HubSpot CRM for its ...

18 Jul 2024 - source

HubSpot faces cybersecurity incident that targeted its customers - InfotechLead

HubSpot makes marketing software for small and medium-sized businesses, and specializes in customer relationship management (CRM). HubSpot has ...

29 Jun 2024 - source

HubSpot Feeds

The Outside-the-Box Marketing Techniques Behind Red Bull’s $16 Billion Success

Dietrich Mateschitz, the founder of Red Bull, is one of my marketing heroes. Not only is he a brilliant business person but he is an absolute genius of marketing strategy. Here’s why.

19 Jun 2024 - source

These AI Tools Upped My Productivity, Here's How

Benjamin Franklin once said, “Lost time is never found again.” While that isn’t exactly the most optimistic quote, it’s unfortunately true. Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time.

16 Jun 2024 - source

HubSpot Profile

Company Name

HubSpot

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Financials

IPO