HubSpot Overview

HubSpot's CRM platform offers essential marketing, sales, service, operations, and website-building tools. Businesses are empowered to grow efficiently with this software suite.

Use Cases

Customers recommend Social Media Management, Communication Management, Content Management, as the business use cases that they have been most satisfied with while using HubSpot.

Other use cases:

  • Engagement Management
  • Inbound Marketing
  • Workflow Management
  • Generation Of New Leads
  • Campaign Management
  • Advertisement
  • Contact List Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using HubSpot.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Scale Best Practices
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Launch New Products
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Internal Communications
  • Increase Customer Life Time Value
  • Improve Visibility
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Consistency
  • Reduce Bounce
  • Improve Navigation
  • Increase Average Basket Value
  • Manage Risk
See all business priorities See less business priorities

HubSpot Use-Cases and Business Priorities: Customer Satisfaction Data

HubSpot works with different mediums / channels such as Social Media. E-Mail. Website etc.

HubSpot's features include Landing Page, SEO, Templates, etc. and HubSpot support capabilities include Chat Support, Email Support, AI Powered, etc. also HubSpot analytics capabilities include Analytics, and Custom Reports.

Reviews

"Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable abo...ut her work! Thank you HubSpot!" - Zola Enkhbold

HubSpot, Renderforest Video, Walls.io, AgencyAnalytics, Statusbrew, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for HubSpot

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

HubSpot is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on HubSpot Use Cases

How does HubSpot address your Social Media Management Challenges?

Why is HubSpot the best choice for Communication Management?

What solutions does HubSpot provide for Content Management?

What Are the key features of HubSpot for Engagement Management?

How efficiently Does HubSpot manage your Inbound Marketing?

140 buyers and buying teams have used Cuspera to assess how well HubSpot solved their Marketing Automation needs. Cuspera uses 116167 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
HubSpot testimonial

Zola Enkhbold

Director of Marketing

BidMed
Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable about her work! Thank you HubSpot! Testimonial By Zola Enkhbold
HubSpot testimonial

Leah Lawrence

Corporate Sales Manager

FoodJets
I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence
HubSpot testimonial

KAPIL ARORA

Founder

TransFunnel
Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. Testimonial By KAPIL ARORA
CUSTOMERS TESTIMONIALS
HubSpot testimonial

Zola Enkhbold

Director of Marketing

BidMed
Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable about her work! Thank you HubSpot! Testimonial By Zola Enkhbold
HubSpot testimonial

Leah Lawrence

Corporate Sales Manager

FoodJets
I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence
HubSpot testimonial

KAPIL ARORA

Founder

TransFunnel
Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. Testimonial By KAPIL ARORA

Case Studies

Education

CASE STUDY Le Wagon

Le Wagon used HubSpot's CAPI integration to deliver more targeted content. The challenge was to improve content targeting for their audience. HubSpot's platform helped Le Wagon automate and personali...ze their marketing. As a result, Le Wagon provided more relevant content to users. This improved their marketing effectiveness. The case highlights the benefits of using HubSpot for content targeting in the education sector.

Read more →
Hospitality

CASE STUDY me&u

me&u used HubSpot and AWS to grow from an Australian startup to a global leader in mobile ordering and payments for hospitality. The company faced the challenge of scaling during the COVID-19 pandemi...c. They used AWS for reliable hosting, scalability, and technical support. This helped them serve over 6,000 venues and 13 million users. me&u raised over $100 million AUD and became a household name in Australia and beyond.

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CASE STUDY IN-18

HubSpot Starter Customer Platform helped IN-18 find ideal clients and get paid faster. IN-18 used HubSpot to improve sales and marketing. The platform made it easier to reach new customers. IN-18 was... able to speed up payments. The solution helped organize customer data and automate tasks. This led to better business results for IN-18.

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CASE STUDY 2030 Builders

2030 Builders used HubSpot to grow sales and get paid faster. They faced challenges in managing sales and payments. HubSpot provided an all-in-one platform for marketing, sales, and customer service.... With HubSpot, 2030 Builders improved their sales process and payment speed. The solution helped them organize customer data and automate key tasks. As a result, they saw faster payments and better sales outcomes.

Read more →
Information Technology and Services

CASE STUDY Scrums.com

Scrums.com used HubSpot Sales Workspace to speed up customer development. They closed deals 50% faster after using the platform. The solution helped them organize sales and improve team performance. ...This led to faster growth and better results for their business.

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Financial Services

CASE STUDY Papaya Global

Papaya Global uses HubSpot and AWS to automate marketing and support rapid growth. The marketing team relies on HubSpot Marketing Hub for automation, data integration, and reporting. This helps them ...run targeted campaigns and manage a large ABM system with a small team. Automation and easy onboarding let them scale operations efficiently. HubSpot's flexibility and AWS's cloud infrastructure support compliance and resilience as Papaya Global grows.

Read more →

Video

The Only WhatsApp Business Tutorial You Will Ever Need (For Beginners)

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Frequently Asked Questions(FAQ)

for HubSpot

What is HubSpot?

Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.

Hubspot CRM includes automated Sales pipeline data in a dashboard format, updated in real-time, Sales tracking tools, email templates, updated contacts list, live chat and more.

Hubspot Marketing Hub includes landing pages and email templates for content creation, diversion of web-traffic to key pages, drip-campaigns and email tools for converting leads into customers. Hubspot Marketing Hub features also include Marketing automation tools, customising content and campaigns to increase leads and referrals and customer conversions.

Hubspot Sales Hub features include automated follow-up emails, live chat with prospects and leads, website visitor information in real-time, predictive lead scoring and pipeline management.

Hubspot Customer Service includes tools for enhancing customer experience such as one universal Inbox that brings in sync communication from all channels, automated and self-service customer help tools.

What is HubSpot used for?

HubSpot is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Social Media Management, Communication Management and Content Management .

What are the top features of HubSpot?

Landing page, SEO and Templates are some of the top features of HubSpot.

Who uses HubSpot?

HubSpot is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are HubSpot alternatives?

Renderforest Video, Walls.Io, AgencyAnalytics and Statusbrew are popular alternatives for HubSpot.

Where is HubSpot located?

HubSpot is headquartered at 25 First Street, 2nd Floor Cambridge, MA 02141 United States.
lightning

Peers used HubSpot for social media management and communication management

HubSpot Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (352)
Analytics

4.44/5 ★

Read Reviews (6554)
Custom Reports

3.98/5 ★

Read Reviews (16492)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (352)
Analytics

4.44/5 ★

Read Reviews (6554)
Custom Reports

3.98/5 ★

Read Reviews (16492)

Software Failure Risk Guidance

?

for HubSpot

Overall Risk Meter

Low Medium High

Top Failure Risks for HubSpot

HubSpot, Inc News

Product

MarketDesign Launches Optimization Engine for HubSpot Users - MarTech Cube

MarketDesign Consulting Inc. has launched the Optimization Engine for HubSpot Users, a service designed to enhance the value of HubSpot investments. It offers strategic guidance, platform cleanup, and execution to optimize HubSpot's CRM capabilities. The service includes comprehensive audits and tailored support, ensuring HubSpot aligns with business objectives and delivers measurable results.

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Product

Catsy PIM Launches Native HubSpot Integration - EIN News

Catsy has launched a native integration with HubSpot, enhancing CRM workflows for industrial sales teams by providing real-time product intelligence. This integration offers enriched product data, smart recommendations, and proactive account management, significantly improving quote accuracy and cross-sell revenue. Early adopters report a 40% increase in quote-to-order conversion rates and a 45% rise in cross-sell revenue.

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Partnership

SeedLegals Chooses K3C to lead their Startup Marketplace alongside HubSpot - Yahoo Finance

SeedLegals has partnered with K3C to enhance its Startup Marketplace, alongside HubSpot. K3C, a Go To Market software provider, joins as the first sales and CRM services partner. This collaboration aims to provide startups with advanced sales strategies and CRM solutions, leveraging K3C's LeanGTM platform and HubSpot's CRM capabilities to support growth in the European startup ecosystem.

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Partnership

TRooInbound Is Now Officially a HubSpot Platinum Solutions Partner

TRooInbound has advanced to a HubSpot Platinum Solutions Partner, marking one of India's fastest transitions from Gold to Platinum in HubSpot's partner ecosystem. This achievement underscores TRooInbound's commitment to helping businesses adopt HubSpot through modern Revenue Operations and CRM strategies. The agency offers a range of services, including CRM setup, AI-driven RevOps, and personalized content solutions.

Read more →

HubSpot, Inc Profile

Company Name

HubSpot, Inc

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO