HubSpot Overview
Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.
Hubspot CRM includes automated Sales pipeline data in a dashboard format, updated in real-time, Sales tracking tools, email templates, updated contacts list, live chat and more.
Hubspot Marketing Hub includes landing pages and email templates for content creation, diversion of web-traffic to key pages, drip-campaigns and email tools for converting leads into customers. Hubspot Marketing Hub features also include Marketing automation tools, customising content and campaigns to increase leads and referrals and customer conversions.
Hubspot Sales Hub features include automated follow-up emails, live chat with prospects and leads, website visitor information in real-time, predictive lead scoring and pipeline management.
Hubspot Customer Service includes tools for enhancing customer experience such as one universal Inbox that brings in sync communication from all channels, automated and self-service customer help tools.
Cuspera Reviews
140 buyers and buying teams have used Cuspera to assess how well HubSpot solved their Marketing Automation needs. Cuspera uses 116167 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using HubSpot.
Use Cases
Peers recommend Social Media Management , Communication Management , Content Management , as the business use cases that they have been most satisfied while using HubSpot.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Social Media Management with Social Media, E-Mail and Website |
4.43/5 ★ |
"...The tool displays all engagement in one place, eliminating the need to rely on other social media monitoring tools...." Peer review by Evelyn Tapia, Inbound Marketing Specialist, EYEMAGINE |
| scheduling post to social media |
4.58/5 ★ |
|
| social media analytics |
4.18/5 ★ |
|
| engaging on social media |
4.58/5 ★ |
|
| monitoring social media |
4.41/5 ★ |
|
| managing social media account |
4.85/5 ★ |
|
| Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs |
4.34/5 ★ |
"...It makes creating and sending an email extraordinarily simple, from the list of recipients to the creative...." Peer review by Kate McNaboe, Senior Manager, Content Marketing, RevTrax |
| sending & publishing communications |
4.28/5 ★ |
|
| tracking & monitoring communications |
4.60/5 ★ |
|
| Content Management with Social Media, Website, User Generated Content and Blogs |
4.77/5 ★ |
"...We use HubSpot to manage our content creation, lead generation, email marketing, and general marketing automation...." Peer review by Nate Johnson, Marketing Manager, Plasticprinters.com |
| content curation |
4.86/5 ★ |
|
| content publishing |
4.80/5 ★ |
|
| content sharing |
4.75/5 ★ |
|
| searching for content |
4.68/5 ★ |
|
| content tracking |
4.73/5 ★ |
| PEER EXPERIENCES | |
|---|---|
| Social Media Management with Social Media, E-Mail and Website |
4.43/5 ★ |
"...The tool displays all engagement in one place, eliminating the need to rely on other social media monitoring tools...." Peer review by Evelyn Tapia, Inbound Marketing Specialist, EYEMAGINE |
|
| scheduling post to social media |
4.43/5 ★ |
| social media analytics |
4.43/5 ★ |
| engaging on social media |
4.43/5 ★ |
| monitoring social media |
4.43/5 ★ |
| managing social media account |
4.43/5 ★ |
| Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs |
4.34/5 ★ |
"...It makes creating and sending an email extraordinarily simple, from the list of recipients to the creative...." Peer review by Kate McNaboe, Senior Manager, Content Marketing, RevTrax |
|
| sending & publishing communications |
4.34/5 ★ |
| tracking & monitoring communications |
4.34/5 ★ |
| Content Management with Social Media, Website, User Generated Content and Blogs |
4.77/5 ★ |
"...We use HubSpot to manage our content creation, lead generation, email marketing, and general marketing automation...." Peer review by Nate Johnson, Marketing Manager, Plasticprinters.com |
|
| content curation |
4.77/5 ★ |
| content publishing |
4.77/5 ★ |
| content sharing |
4.77/5 ★ |
| searching for content |
4.77/5 ★ |
| content tracking |
4.77/5 ★ |
108+ more Business Use Cases
Our AI advisor, Wyz, harnessed 116167 insights from peers and experts to help you assess how these HubSpot use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. Testimonial By Doug Dotts |
|
Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. Testimonial By KAPIL ARORA |
|
I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Doug Dotts Director of Client Outcomes Unific |
A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. Testimonial By Doug Dotts |
|
KAPIL ARORA Founder TransFunnel |
Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. Testimonial By KAPIL ARORA |
|
Leah Lawrence Corporate Sales Manager FoodJets |
I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study Impact HubRead More |
|
Case Study ReFUEL4Read More |
|
Case Study TransFunnelRead More |
Popular Business Setting
for HubSpot
Top Industries
- Marketing and Advertising
- Computer Software
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used HubSpot to Acquire customers and Enhance customer relationships
Peer and Expert Opinion on Features
for HubSpot
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (7946) |
| SEO | Read Reviews (2475) |
| Templates | Read Reviews (2462) |
| Personalization | Read Reviews (2200) |
| Dashboard | Read Reviews (1472) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (7946) |
| SEO | Read Reviews (2475) |
| Templates | Read Reviews (2462) |
| Personalization | Read Reviews (2200) |
| Dashboard | Read Reviews (1472) |
IT and Other Capabilities
for HubSpot
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (9688) |
| Data Export | Read Reviews (4017) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (9688) |
| Data Export | Read Reviews (4017) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (1409) |
| Email Support | Read Reviews (1069) |
| Phone Support | Read Reviews (989) |
| 24/7 Support | Read Reviews (7980) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (1409) |
| Email Support | Read Reviews (1069) |
| Phone Support | Read Reviews (989) |
| 24/7 Support | Read Reviews (7980) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (352) |
| Analytics | Read Reviews (6554) |
| Custom Reports | Read Reviews (16492) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (352) |
| Analytics | Read Reviews (6554) |
| Custom Reports | Read Reviews (16492) |
Software Failure Risk Guidance
?for HubSpot
Overall Risk Meter
Top Failure Risks for HubSpot
Vendor Profile Details
HQ Location
25 First Street, 2nd Floor Cambridge, MA 02141 United States
Employees
1001-5000
Social
Financials
IPO
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