HubSpot Overview

Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.

Hubspot CRM includes automated Sales pipeline data in a dashboard format, updated in real-time, Sales tracking tools, email templates, updated contacts list, live chat and more.

Hubspot Marketing Hub includes landing pages and email templates for content creation, diversion of web-traffic to key pages, drip-campaigns and email tools for converting leads into customers. Hubspot Marketing Hub features also include Marketing automation tools, customising content and campaigns to increase leads and referrals and customer conversions.

Hubspot Sales Hub features include automated follow-up emails, live chat with prospects and leads, website visitor information in real-time, predictive lead scoring and pipeline management.

Hubspot Customer Service includes tools for enhancing customer experience such as one universal Inbox that brings in sync communication from all channels, automated and self-service customer help tools.

Cuspera Reviews

140 buyers and buying teams have used Cuspera to assess how well HubSpot solved their Marketing Automation needs. Cuspera uses 116168 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using HubSpot.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Scale Best Practices
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Launch New Products
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Internal Communications
  • Increase Customer Life Time Value
  • Improve Visibility
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Consistency
  • Reduce Bounce
  • Improve Navigation
  • Increase Average Basket Value
  • Manage Risk
See all business priorities See less business priorities

Use Cases

Peers recommend Social Media Management , Communication Management , Content Management , as the business use cases that they have been most satisfied while using HubSpot.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Social Media Management with Social Media, E-Mail and Website

4.43/5

Read Reviews (7242)

"...Whether you are looking for assistance in lead nurturing, e-mail marketing, social media monitoring, blog publishing, etc...." Peer review by Gabrielle Van Wagnen, Marketing Manager, Thunderbird Online, Thunderbird School of Global Management
scheduling post to social media

4.58/5

Read Reviews (2168)

social media analytics

4.18/5

Read Reviews (1860)

engaging on social media

4.58/5

Read Reviews (1707)

monitoring social media

4.41/5

Read Reviews (488)

managing social media account

4.85/5

Read Reviews (300)

Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs

4.34/5

Read Reviews (5261)

"...HubSpot helps us get blog subscribers, manage our blog, send emails, send leads to sales, and understand our marketing efforts...." Peer review by Phoebe Farber, Sales & Marketing Operations Manager, Attend, Inc
sending & publishing communications

4.28/5

Read Reviews (4087)

tracking & monitoring communications

4.60/5

Read Reviews (1103)

Content Management with Social Media, Website, User Generated Content and Blogs

4.77/5

Read Reviews (3482)

"...We create custom content and a/b test landing pages to increase conversions...." Peer review by Brandon Carroll, Customer Success Manager, Contactually
content curation

4.86/5

Read Reviews (675)

content publishing

4.80/5

Read Reviews (497)

content sharing

4.75/5

Read Reviews (182)

searching for content

4.68/5

Read Reviews (147)

content tracking

4.73/5

Read Reviews (63)

PEER EXPERIENCES
Social Media Management with Social Media, E-Mail and Website

4.43/5

Read Reviews (7242)

"...Whether you are looking for assistance in lead nurturing, e-mail marketing, social media monitoring, blog publishing, etc...." Peer review by Gabrielle Van Wagnen, Marketing Manager, Thunderbird Online, Thunderbird School of Global Management
scheduling post to social media

4.43/5

Read Reviews (2168)

social media analytics

4.43/5

Read Reviews (1860)

engaging on social media

4.43/5

Read Reviews (1707)

monitoring social media

4.43/5

Read Reviews (488)

managing social media account

4.43/5

Read Reviews (300)

Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs

4.34/5

Read Reviews (5261)

"...HubSpot helps us get blog subscribers, manage our blog, send emails, send leads to sales, and understand our marketing efforts...." Peer review by Phoebe Farber, Sales & Marketing Operations Manager, Attend, Inc
sending & publishing communications

4.34/5

Read Reviews (4087)

tracking & monitoring communications

4.34/5

Read Reviews (1103)

Content Management with Social Media, Website, User Generated Content and Blogs

4.77/5

Read Reviews (3482)

"...We create custom content and a/b test landing pages to increase conversions...." Peer review by Brandon Carroll, Customer Success Manager, Contactually
content curation

4.77/5

Read Reviews (675)

content publishing

4.77/5

Read Reviews (497)

content sharing

4.77/5

Read Reviews (182)

searching for content

4.77/5

Read Reviews (147)

content tracking

4.77/5

Read Reviews (63)

108+ more Business Use Cases

Our AI advisor, Wyz, harnessed 116168 insights from peers and experts to help you assess how these HubSpot use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Claes Friberg

Partner

QBank

HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. Testimonial By Claes Friberg

Leah Lawrence

Corporate Sales Manager

FoodJets

I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence

Doug Dotts

Director of Client Outcomes

Unific

A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. Testimonial By Doug Dotts
CUSTOMERS TESTIMONIALS

Claes Friberg

Partner

QBank

HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. Testimonial By Claes Friberg

Leah Lawrence

Corporate Sales Manager

FoodJets

I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence

Doug Dotts

Director of Client Outcomes

Unific

A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. Testimonial By Doug Dotts

Case Studies

COMPANY CASE STUDIES
Case Study GrowSteak

GrowSteak Increases Leads by 5,166% as HubSpot Partner

Read More
Case Study TransFunnel

TransFunnel Grows Retainers by 50% with HubSpot

Read More
Case Study StoreHub

StoreHub Boosts Conversion Rates by 20% with HubSpot

Read More

Popular Business Setting

for HubSpot

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used HubSpot to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for HubSpot

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

4.64/5

Read Reviews (7946)
SEO

4.63/5

Read Reviews (2475)
Templates

3.59/5

Read Reviews (2462)
Personalization

4.37/5

Read Reviews (2199)
Dashboard

4.03/5

Read Reviews (1472)
FEATURES RATINGS AND REVIEWS
Landing page

4.64/5

Read Reviews (7946)
SEO

4.63/5

Read Reviews (2475)
Templates

3.59/5

Read Reviews (2462)
Personalization

4.37/5

Read Reviews (2199)
Dashboard

4.03/5

Read Reviews (1472)

IT and Other Capabilities

for HubSpot

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.92/5

Read Reviews (9688)
Data Export

3.85/5

Read Reviews (4017)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.92/5

Read Reviews (9688)
Data Export

3.85/5

Read Reviews (4017)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.64/5

Read Reviews (1409)
Email Support

4.57/5

Read Reviews (1069)
Phone Support

4.42/5

Read Reviews (989)
24/7 Support

4.28/5

Read Reviews (7974)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.64/5

Read Reviews (1409)
Email Support

4.57/5

Read Reviews (1069)
Phone Support

4.42/5

Read Reviews (989)
24/7 Support

4.28/5

Read Reviews (7974)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.50/5

Read Reviews (352)
Analytics

4.44/5

Read Reviews (6552)
Custom Reports

3.98/5

Read Reviews (16492)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.50/5

Read Reviews (352)
Analytics

4.44/5

Read Reviews (6552)
Custom Reports

3.98/5

Read Reviews (16492)

Software Failure Risk Guidance

?

for HubSpot

Overall Risk Meter

Low Medium High

Top Failure Risks for HubSpot

Vendor Profile Details

Company Name

HubSpot

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Financials

IPO