HubSpot Overview
This is a summary of the comprehensive capabilities and benefits of HubSpot based on over 116167 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), Sharpspring, ActiveCampaign, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if HubSpot is right for your needs? Our Cuspera AI engine can evaluate how HubSpot fits your specific business needs, industry, and context. Get your personalized assessment report today.
HubSpot supports business activities such as:
- Social Media Management
- Communication Management
- Content Management
- Engagement Management
- Inbound Marketing
HubSpot can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Improve ROI, Increase Sales & Revenue, Scale Best Practices, etc. It can help manage these activities if you use Social Media E-Mail Website etc. for these needs. As a solution, HubSpot's capabilities include Landing Page, SEO, Templates, etc.
HubSpot was founded in 2006. Marketing and Advertising Vertical is its biggest customer base.
Reviews
"A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. " - Doug Dotts
Cuspera Reviews
140 buyers and buying teams have used Cuspera to assess how well HubSpot solved their Marketing Automation needs. Cuspera uses 116167 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using HubSpot.
Use Cases
Peers recommend Social Media Management , Communication Management , Content Management , as the business use cases that they have been most satisfied while using HubSpot.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Social Media Management with Social Media, E-Mail and Website |
4.43/5 ★ |
"...It gives us one comprehensive tool to carry out our marketing incentives, manage social media channels, and report on analytics and ROI...." Peer review by Britt Schwartz, Inbound Marketing Strategist, Impulse Creative |
| scheduling post to social media |
4.58/5 ★ |
"...I also like that you can publish social posts directly through hubspot and actually schedule it for specific times/dates...." Peer review by Nicole P, Marketing Coordinator, Financial Services |
| social media analytics |
4.18/5 ★ |
"...I absolutely loved using it to schedule social media posts, schedule newsletters, and getting analytics for social media...." Peer review by User in Telecommunications, Telecommunications |
| engaging on social media |
4.58/5 ★ |
"...I can create forms, landing pages, social posts, and more and track all the analytics...." Peer review by Shannon S, Marketing Communications Specialist, Marketing and Advertising |
| monitoring social media |
4.41/5 ★ |
"...It solves our needs for sending emails, tracking email and social media KPIs, and monitoring traffic to our website...." Peer review by Kenneth H., Computer Software |
| managing social media account |
4.85/5 ★ |
"...We also use it to manage our social accounts and keep track of our blog...." Peer review by Nick M., SMS Assist, L.L.C. |
| Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs |
4.34/5 ★ |
"...I can publish a blog post, tweet about it, and send a blog digest all in (basically) one motion...." Peer review by James Bishop, Digital Media Specialist, Union Gospel Mission |
| sending & publishing communications |
4.28/5 ★ |
"...I can publish a blog post, tweet about it, and send a blog digest all in (basically) one motion...." Peer review by James Bishop, Digital Media Specialist, Union Gospel Mission |
| tracking & monitoring communications |
4.60/5 ★ |
"...We primarily utilize it for emails and lists, as well as scheduling and monitoring our social media...." Peer review by Kay Pardue, The Movement Club Associate, Show Hope |
| Content Management with Social Media, Website, User Generated Content and Blogs |
4.77/5 ★ |
"...With that being said, HubSpot is a very powerful tool for creating content within pages...." Peer review by Jason Harrop, Senior Graphic Designer, SpinWeb Internet Media |
| content curation |
4.86/5 ★ |
"...Creating all content like emails, blog posts, landing pages in Hubspot has helped my team cut work time and errors significantly...." Peer review from Internet |
| content publishing |
4.80/5 ★ |
"...content promotion ability to easily create blog posts, landing pages..." Peer review by User in Computer Software, Computer Software |
| content sharing |
4.75/5 ★ |
"...By default, HubSpot shortens any links that are shared in social posts to 23-character hubs.ly tracking links when posts are published...." Built-In URL Shorteners: What you Need to Know |
| searching for content |
4.68/5 ★ |
"...Hubspot has a great article on optimizing your blog content for search engines...." 5 Best WordPress Blogging Practices |
| content tracking |
4.73/5 ★ |
"...HubSpot gives us a centralized way to track our content's success and an easy way to offer clients a comprehensive digital plan...." Peer review by Gillian Singletary, Copywriter & Social Media Professional, Freelance |
| PEER EXPERIENCES | |
|---|---|
| Social Media Management with Social Media, E-Mail and Website |
4.43/5 ★ |
"...It gives us one comprehensive tool to carry out our marketing incentives, manage social media channels, and report on analytics and ROI...." Peer review by Britt Schwartz, Inbound Marketing Strategist, Impulse Creative |
|
| scheduling post to social media |
4.43/5 ★ |
| social media analytics |
4.43/5 ★ |
| engaging on social media |
4.43/5 ★ |
| monitoring social media |
4.43/5 ★ |
| managing social media account |
4.43/5 ★ |
| Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs |
4.34/5 ★ |
"...I can publish a blog post, tweet about it, and send a blog digest all in (basically) one motion...." Peer review by James Bishop, Digital Media Specialist, Union Gospel Mission |
|
| sending & publishing communications |
4.34/5 ★ |
| tracking & monitoring communications |
4.34/5 ★ |
| Content Management with Social Media, Website, User Generated Content and Blogs |
4.77/5 ★ |
"...With that being said, HubSpot is a very powerful tool for creating content within pages...." Peer review by Jason Harrop, Senior Graphic Designer, SpinWeb Internet Media |
|
| content curation |
4.77/5 ★ |
| content publishing |
4.77/5 ★ |
| content sharing |
4.77/5 ★ |
| searching for content |
4.77/5 ★ |
| content tracking |
4.77/5 ★ |
108+ more Business Use Cases
Our AI advisor, Wyz, harnessed 116167 insights from peers and experts to help you assess how these HubSpot use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. Testimonial By Doug Dotts |
|
Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable about her work! Thank you HubSpot! Testimonial By Zola Enkhbold |
|
I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Doug Dotts Director of Client Outcomes Unific |
A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. Testimonial By Doug Dotts |
|
Zola Enkhbold Director of Marketing BidMed |
Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable about her work! Thank you HubSpot! Testimonial By Zola Enkhbold |
|
Leah Lawrence Corporate Sales Manager FoodJets |
I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study Impact HubRead More |
|
Case Study TransFunnelRead More |
|
Case Study StoreHubRead More |
Frequently Asked Questions(FAQ)
for HubSpot
What is HubSpot?
What is HubSpot used for?
What are the top features of HubSpot?
Who uses HubSpot?
What are HubSpot alternatives?
Where is HubSpot located?
Popular Business Setting
for HubSpot
Top Industries
- Marketing and Advertising
- Computer Software
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used HubSpot to Acquire customers and Enhance customer relationships
HubSpot Alternatives
Peer and Expert Opinion on Features
for HubSpot
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (7946) |
| SEO | Read Reviews (2475) |
| Templates | Read Reviews (2462) |
| Personalization | Read Reviews (2200) |
| Dashboard | Read Reviews (1472) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (7946) |
| SEO | Read Reviews (2475) |
| Templates | Read Reviews (2462) |
| Personalization | Read Reviews (2200) |
| Dashboard | Read Reviews (1472) |
IT and Other Capabilities
for HubSpot
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (9688) |
| Data Export | Read Reviews (4017) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (9688) |
| Data Export | Read Reviews (4017) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (1409) |
| Email Support | Read Reviews (1069) |
| Phone Support | Read Reviews (989) |
| 24/7 Support | Read Reviews (7980) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (1409) |
| Email Support | Read Reviews (1069) |
| Phone Support | Read Reviews (989) |
| 24/7 Support | Read Reviews (7980) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (352) |
| Analytics | Read Reviews (6554) |
| Custom Reports | Read Reviews (16492) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (352) |
| Analytics | Read Reviews (6554) |
| Custom Reports | Read Reviews (16492) |
Software Failure Risk Guidance
?for HubSpot
Overall Risk Meter
Top Failure Risks for HubSpot
Vendor Profile Details
HQ Location
25 First Street, 2nd Floor Cambridge, MA 02141 United States
Employees
1001-5000
Social
Financials
IPO
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