HubSpot Overview

HubSpot's CRM platform offers essential marketing, sales, service, operations, and website-building tools. Businesses are empowered to grow efficiently with this software suite.

Use Cases

Customers recommend Social Media Management, Communication Management, Content Management, as the business use cases that they have been most satisfied with while using HubSpot.

Other use cases:

  • Engagement Management
  • Inbound Marketing
  • Workflow Management
  • Generation Of New Leads
  • Campaign Management
  • Advertisement
  • Contact List Management
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using HubSpot.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Scale Best Practices
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Launch New Products
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Internal Communications
  • Increase Customer Life Time Value
  • Improve Visibility
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Consistency
  • Reduce Bounce
  • Improve Navigation
  • Increase Average Basket Value
  • Manage Risk
See all business priorities See less business priorities

HubSpot Use-Cases and Business Priorities: Customer Satisfaction Data

HubSpot works with different mediums / channels such as Social Media. E-Mail. Website etc.

HubSpot's features include Landing Page, SEO, Templates, etc. and HubSpot support capabilities include Chat Support, Email Support, AI Powered, etc. also HubSpot analytics capabilities include Analytics, and Custom Reports.

Reviews

"Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies." - KAPIL ARORA

HubSpot, Renderforest Video, Walls.io, AgencyAnalytics, Statusbrew, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for HubSpot

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

HubSpot is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on HubSpot Use Cases

How can HubSpot enhance your Social Media Management process?

How does HubSpot address your Communication Management Challenges?

What benefits does HubSpot offer for Content Management?

What makes HubSpot ideal for Engagement Management?

How can HubSpot optimize your Inbound Marketing Workflow?

108+ more Business Use Cases

140 buyers and buying teams have used Cuspera to assess how well HubSpot solved their Marketing Automation needs. Cuspera uses 116167 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
HubSpot testimonial

KAPIL ARORA

Founder

TransFunnel
Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. Testimonial By KAPIL ARORA
HubSpot testimonial

Doug Dotts

Director of Client Outcomes

Unific
A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. Testimonial By Doug Dotts
HubSpot testimonial

Zola Enkhbold

Director of Marketing

BidMed
Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable about her work! Thank you HubSpot! Testimonial By Zola Enkhbold
CUSTOMERS TESTIMONIALS
HubSpot testimonial

KAPIL ARORA

Founder

TransFunnel
Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies. Testimonial By KAPIL ARORA
HubSpot testimonial

Doug Dotts

Director of Client Outcomes

Unific
A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. Testimonial By Doug Dotts
HubSpot testimonial

Zola Enkhbold

Director of Marketing

BidMed
Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable about her work! Thank you HubSpot! Testimonial By Zola Enkhbold

Case Studies

Hospitality

CASE STUDY me&u

me&u used HubSpot and AWS to grow from an Australian startup to a global leader in mobile ordering and payments for hospitality. The company faced the challenge of scaling during the COVID-19 pandemi...c. They used AWS for reliable hosting, scalability, and technical support. This helped them serve over 6,000 venues and 13 million users. me&u raised over $100 million AUD and became a household name in Australia and beyond.

Read more →
Financial Services

CASE STUDY Papaya Global

Papaya Global uses HubSpot and AWS to automate marketing and support rapid growth. The marketing team relies on HubSpot Marketing Hub for automation, data integration, and reporting. This helps them ...run targeted campaigns and manage a large ABM system with a small team. Automation and easy onboarding let them scale operations efficiently. HubSpot's flexibility and AWS's cloud infrastructure support compliance and resilience as Papaya Global grows.

Read more →

CASE STUDY 2030 Builders

2030 Builders used HubSpot to grow sales and get paid faster. They faced challenges in managing sales and payments. HubSpot provided an all-in-one platform for marketing, sales, and customer service.... With HubSpot, 2030 Builders improved their sales process and payment speed. The solution helped them organize customer data and automate key tasks. As a result, they saw faster payments and better sales outcomes.

Read more →
Education

CASE STUDY Le Wagon

Le Wagon used HubSpot's CAPI integration to deliver more targeted content. The challenge was to improve content targeting for their audience. HubSpot's platform helped Le Wagon automate and personali...ze their marketing. As a result, Le Wagon provided more relevant content to users. This improved their marketing effectiveness. The case highlights the benefits of using HubSpot for content targeting in the education sector.

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CASE STUDY IN-18

HubSpot Starter Customer Platform helped IN-18 find ideal clients and get paid faster. IN-18 used HubSpot to improve sales and marketing. The platform made it easier to reach new customers. IN-18 was... able to speed up payments. The solution helped organize customer data and automate tasks. This led to better business results for IN-18.

Read more →
Information Technology and Services

CASE STUDY Scrums.com

Scrums.com used HubSpot Sales Workspace to speed up customer development. They closed deals 50% faster after using the platform. The solution helped them organize sales and improve team performance. ...This led to faster growth and better results for their business.

Read more →

Video

The Only WhatsApp Business Tutorial You Will Ever Need (For Beginners)

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Frequently Asked Questions(FAQ)

for HubSpot

What is HubSpot?

Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.

Hubspot CRM includes automated Sales pipeline data in a dashboard format, updated in real-time, Sales tracking tools, email templates, updated contacts list, live chat and more.

Hubspot Marketing Hub includes landing pages and email templates for content creation, diversion of web-traffic to key pages, drip-campaigns and email tools for converting leads into customers. Hubspot Marketing Hub features also include Marketing automation tools, customising content and campaigns to increase leads and referrals and customer conversions.

Hubspot Sales Hub features include automated follow-up emails, live chat with prospects and leads, website visitor information in real-time, predictive lead scoring and pipeline management.

Hubspot Customer Service includes tools for enhancing customer experience such as one universal Inbox that brings in sync communication from all channels, automated and self-service customer help tools.

What is HubSpot used for?

HubSpot is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Social Media Management, Communication Management and Content Management .

What are the top features of HubSpot?

Landing page, SEO and Templates are some of the top features of HubSpot.

Who uses HubSpot?

HubSpot is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are HubSpot alternatives?

Renderforest Video, Walls.Io, AgencyAnalytics and Statusbrew are popular alternatives for HubSpot.

Where is HubSpot located?

HubSpot is headquartered at 25 First Street, 2nd Floor Cambridge, MA 02141 United States.
lightning

Peers used HubSpot for social media management and communication management

HubSpot Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (352)
Analytics

4.44/5 ★

Read Reviews (6554)
Custom Reports

3.98/5 ★

Read Reviews (16492)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (352)
Analytics

4.44/5 ★

Read Reviews (6554)
Custom Reports

3.98/5 ★

Read Reviews (16492)

Software Failure Risk Guidance

?

for HubSpot

Overall Risk Meter

Low Medium High

Top Failure Risks for HubSpot

HubSpot, Inc News

Product

HubSpot Launches First CRM Deep Research Connector to ChatGPT - CMS Wire

HubSpot has introduced its first CRM deep research connector for ChatGPT, enabling users to access and analyze customer relationship data directly within the ChatGPT environment. This integration streamlines customer insights, allowing marketing and sales teams to leverage AI-driven research and automation for enhanced decision-making and customer engagement.

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Partnership

Matrixpoint Consulting Joins Hubspot's Solutions Partner - MarketScreener

Matrixpoint Consulting has joined the HubSpot Solutions Partner Program, expanding HubSpot's network of certified partners. This collaboration enables Matrixpoint to offer HubSpot's CRM and marketing automation solutions to its clients, enhancing digital transformation and customer engagement capabilities.

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Product

HubSpot Expanding Breeze Customer Agent

HubSpot Expanding Breeze Customer Agent

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Product

14 HubSpot updates from April 2025 you dont want to miss

HubSpot has introduced a new integration that lets marketers host HubSpot contentsuch as blogs, landing pages, and case studieson a subfolder of their WordPress site using the HubSpot WordPress plugin. This update helps improve SEO by keeping content on the main domain instead of a subdomain, making it easier to leverage existing backlinks.

Read more →

HubSpot, Inc Profile

Company Name

HubSpot, Inc

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO