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Salesforce Marketing Cloud

4.22 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆
(3174 Reviews, Testimonials & Expert Opinions)
(3174 Reviews, Testimonials & Expert Opinions)

The #1 Digital Marketing Software for Consumer Engagement at Scale

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About Salesforce Marketing Cloud

Salesforce Marketing Cloud is a digital marketing automation and analytics software designed for marketers to help them better understand the consumers, engage with them, and implement the insights to personalise consumer’s experience. With the help of the platform, the teams can utilize email marketing campaigns to increase the ROI.

The platform offers multiple tools for email marketing and social media campaign management including customer journey builder, email studio, mobile studio, social studio, advertising studio and interaction studio. It also has Data studio, Datorama and Audience Studio that provides a complete data ecosystem for all marketing data, KPIs, investments and decisions.

The cloud based software helps unite marketing and sales on a single platform for B2B marketing automation. It helps measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.

Peer and Expert Opinions
for Salesforce Marketing Cloud

Goals

Grow market share and Scale best practices are the most popular goals peers achieved using Salesforce Marketing Cloud .

Other goals:

  • Enter new markets internationally or locally
  • Enhance customer relationships
  • Improve ROI
  • Improve digital and social presence
  • Increase sales & revenue
  • Build brand awareness
  • Establish thought leadership
  • Acquire customers
  • Improve brand engagement
  • Improve stakeholder relations
  • Improve efficiency
See all goals See less goals

Channels

It is the best suited for e-mail, social media, mobile, channels.

Other channels:

  • offline
  • phone calls
  • website
  • mobile app
  • point of sale
  • Facebook
  • text SMS
  • Twitter
  • display advertisement
  • causes and charity
  • on premises
  • promotions
  • chat
  • newsletter
  • omnichannel
  • Amazon
  • review sites
  • user generated content
  • blogs
  • trade shows
  • video
  • games
  • Pinterest
  • Doubleclick
  • mass media
  • television
  • events
See all channels See less channels

Processes

Peers recommend engagement management, advertisement, communication management, as the business processes that they have been most satisfied while using Salesforce Marketing Cloud .

Read Peer and Expert Experience for Business Use Cases

Engagement management With E mail and Mobile

Engaging and following up With E mail

Advertisement With Social media and E mail and Mobile

Communication management With E mail and Social media

Sending & publishing communications With E mail and Social media

Tracking & monitoring communications With E mail and Social media

Campaign management With E mail

Campaign analytics With E mail and Offline and Causes and charity

Campaign monitoring With E mail

Content management With Social media and E mail

Content curation With E mail and Social media

Content publishing With Social media

Digital marketing With Mobile and Mobile app and Social media and E mail

Social media marketing With Social media and E mail and Mobile

Social media management With Social media and E mail

Social media analytics With E mail and Social media

Engaging on social media With Social media and E mail

Scheduling post to social media With Social media and E mail

Channel marketing With E mail

Customer case management With Social media and E mail

Contact list management With Offline and Point of sale

Sales document management With Offline and Point of sale

Proposal & quote management With Offline and Point of sale

Contract management With E mail

Personalized marketing With Social media and E mail and Facebook and Twitter

Collaboration With Mobile and Mobile app

Product marketing

Lead analytics With Social media and Mobile

Products & pricelist management With E mail

Workflow management With E mail

Account management

Touchpoint management With Social media and E mail and Text sms

Channel management With Social media and E mail and Text sms

Conversion management With Offline

Helpdesk management With Phone calls and E mail and Website

Competitive intelligence With Social media and Mobile and E mail

Market research With Website and Display advertisement

Training & onboarding

Generation of new leads With E mail and Offline and Point of sale

Relationship management

Event management

Direct marketing With E mail and Text sms and Website

Segmentation and targeting With E mail

Lifetime value management

Trade show marketing With Newsletter and Offline and Trade shows

Sales call management With Phone calls

Customer feedback management

Lead nurturing With E mail and Social media

Capturing leads

Forecasting

Drip marketing

Lead management

Inbound marketing With E mail and Social media and Facebook and Website

Relationship marketing

Upselling With E mail

Opportunity management

Knowledge management

Lead scoring

See allless Activities

Popular Business Setting
for Salesforce Marketing Cloud

Top Industries

  • Computer Software
  • Information Technology and Services
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Salesforce Marketing Cloud to Grow market share and Scale best practices

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IT and Other Capabilities
for Salesforce Marketing Cloud

  • Low
  • Medium
  • High

data

Data Export

Data Import

Support

Email Support

24/7 Support

Chat Support

Phone Support

Other

AI Powered

Analytics

Custom Reports

Failure Risk Guidance Security Report ?

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Marketing Cloud

First 5 Reports are Free

Vendor Profile Details

Company Name Salesforce
Year Founded 1999
HQ Location 1 Market, San Francisco, CA 94105, US
Employees 10001+
Social
Financials IPO