About Salesforce Marketing Cloud
Salesforce Marketing Cloud is a digital marketing automation and analytics software designed for marketers to help them better understand the consumers, engage with them, and implement the insights to personalise consumer’s experience. With the help of the platform, the teams can utilize email marketing campaigns to increase the ROI.
The platform offers multiple tools for email marketing and social media campaign management including customer journey builder, email studio, mobile studio, social studio, advertising studio and interaction studio. It also has Data studio, Datorama and Audience Studio that provides a complete data ecosystem for all marketing data, KPIs, investments and decisions.
The cloud based software helps unite marketing and sales on a single platform for B2B marketing automation. It helps measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.
Peer and Expert Opinions
for
Salesforce Marketing Cloud
Goals
Grow market share and Scale best practices are the most popular goals peers achieved using Salesforce Marketing Cloud .
Channels
It is the best suited for e-mail, social media, mobile, channels.
Processes
Peers recommend engagement management, advertisement, communication management, as the business processes that they have been most satisfied while using Salesforce Marketing Cloud .
Read Peer and Expert Experience for Business Use Cases
Engagement management With E mail and Mobile
Engaging and following up With E mail
Advertisement With Social media and E mail and Mobile
Communication management With E mail and Social media
Sending & publishing communications With E mail and Social media
Tracking & monitoring communications With E mail and Social media
Campaign management With E mail
Campaign analytics With E mail and Offline and Causes and charity
Campaign monitoring With E mail
Content management With Social media and E mail
Content curation With E mail and Social media
Content publishing With Social media
Digital marketing With Mobile and Mobile app and Social media and E mail
Social media marketing With Social media and E mail and Mobile
Social media management With Social media and E mail
Social media analytics With E mail and Social media
Engaging on social media With Social media and E mail
Scheduling post to social media With Social media and E mail
Channel marketing With E mail
Customer case management With Social media and E mail
Contact list management With Offline and Point of sale
Sales document management With Offline and Point of sale
Proposal & quote management With Offline and Point of sale
Contract management With E mail
Personalized marketing With Social media and E mail and Facebook and Twitter
Collaboration With Mobile and Mobile app
Product marketing
Lead analytics With Social media and Mobile
Products & pricelist management With E mail
Workflow management With E mail
Account management
Touchpoint management With Social media and E mail and Text sms
Channel management With Social media and E mail and Text sms
Conversion management With Offline
Helpdesk management With Phone calls and E mail and Website
Competitive intelligence With Social media and Mobile and E mail
Market research With Website and Display advertisement
Training & onboarding
Generation of new leads With E mail and Offline and Point of sale
Relationship management
Event management
Direct marketing With E mail and Text sms and Website
Segmentation and targeting With E mail
Lifetime value management
Trade show marketing With Newsletter and Offline and Trade shows
Sales call management With Phone calls
Customer feedback management
Lead nurturing With E mail and Social media
Capturing leads
Forecasting
Drip marketing
Lead management
Inbound marketing With E mail and Social media and Facebook and Website
Relationship marketing
Upselling With E mail
Opportunity management
Knowledge management
Lead scoring
Popular Business Setting
for
Salesforce Marketing Cloud
Top Industries
- Computer Software
- Information Technology and Services
- Non-Profit Organization Management
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Salesforce Marketing Cloud to Grow market share and Scale best practices
Verify if it works for you
IT and Other Capabilities
for
Salesforce Marketing Cloud
- Low
- Medium
- High
data
Data Export
Data Import
Support
Email Support
24/7 Support
Chat Support
Phone Support
Other
Failure Risk Guidance Security Report ?
Overall Risk Meter
Top Failure Risks for Salesforce Marketing Cloud
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