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Salesforce Marketing Cloud: Use-Cases, Insights and Reviews | 2025 Cuspera

4.22 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(1903)

The #1 Digital Marketing Software for Consumer Engagement at Scale

AI Powered

Salesforce Marketing Cloud Overview

Salesforce Marketing Cloud enhances customer engagement and drives revenue growth. Explore its marketing solutions to win customers and improve interactions.

Use Cases

Customers recommend Engagement Management, Communication Management, Advertisement, as the business use cases that they have been most satisfied with while using Salesforce Marketing Cloud.

Other use cases:

Content Management
Campaign Management
Social Media Management
Digital Marketing
Sales Document Management
Social Media Marketing
Contact List Management

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Grow Market Share are the most popular business priorities that customers and associates have achieved using Salesforce Marketing Cloud.

Other priorities:

Acquire Customers
Improve ROI
Scale Best Practices
Increase Sales & Revenue
Enter New Markets Internationally Or Locally
Improve Digital And Social Presence
Build Brand Awareness
Improve Stakeholder Relations
Improve Efficiency
Increase Customer Life Time Value
Improve Brand Engagement
Establish Thought Leadership

See all business priorities See less business priorities

Salesforce Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Marketing Cloud works with different mediums / channels such as E-Mail. Social Media. and Mobile.

Salesforce Marketing Cloud's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Salesforce Marketing Cloud support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Salesforce Marketing Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...What i really like about this product is that there are many marketing tools that helps the user make recommendations, advertisement and services related to customer engagement. ...." Peer review by Ailyn Mae E., Finance Associate, Banking

Salesforce Marketing Cloud, TelemetryTV, Statusbrew, Cincopa, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Marketing Cloud

Top Industries

Computer Software
Information Technology and Services
Non-Profit Organization Management

Popular in

Small Business
Mid Market
Enterprise

Salesforce Marketing Cloud is popular in Computer Software, Information Technology And Services, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Salesforce Marketing Cloud Use Cases

What Are the key features of Salesforce Marketing Cloud for Engagement Management?

Salesforce Marketing Cloud is a comprehensive marketing solution that enables businesses to enhance customer engagement across various channels and devices. It facilitates personalized customer journeys by providing collaborative workspaces, powerful analytics, and automated campaign management tools. However, some features may have limitations and require troubleshooting.

"...It allows me to be able to plan my day without forgetting to follow up and I save time!..." Peer review by Becky Skiff, Management Consulting

How efficiently Does Salesforce Marketing Cloud manage your Communication Management?

Salesforce Marketing Cloud empowers businesses to plan, design, and execute email marketing campaigns. It offers advanced capabilities for tracking campaign performance and analytics, enabling businesses to refine their strategies. The solution also provides tools for managing social content marketing, facilitating the creation and distribution of client-focused content across various platforms. However, the platform suffers from inconsistent browser compatibility issues, making the email sending process cumbersome.

"...Along with this, the candidates should also have the knowledge, experience, and skills to build rational data models, send emails using an email application, build complex email automation, and create reports of email tracking data. ..." Salesforce Certifications: A Complete Guide to get Salesforce Certified

Why is Salesforce Marketing Cloud the best choice for Advertisement?

Salesforce Marketing Cloud enables users to build and execute customer-focused advertising campaigns. It leverages data to tailor marketing messages and utilizes various channels, including email, mobile, social media, and digital advertising, to reach consumers. While the platform offers a wide range of advertising features, its newsletter creation tool lacks user-friendliness.

"...Salesforce Marketing Cloud (SFMC) is a simple-to-use eMarketing Software that enables a consistent and smooth experience along each touchpoint of the customer with the help of integrated marketing tools such as Journey Builder, Email Studio, Mobile Studio, Advertising Studio, and Data Studio to name a few...." Salesforce Marketing Cloud: Best Practices to Follow

What Are the key features of Salesforce Marketing Cloud for Content Management?

Salesforce Marketing Cloud provides tools for creating and managing content, including email templates, interactive content, and social media posts. The solution streamlines content creation and fosters customer engagement through various channels. However, some features, like data synchronization, are limited in functionality.

"...It allows you to build and manage any kind of email campaign, engage with customers using SMS and push notifications, integrate your social media channels, manage all your ad campaigns and create interactive content that engages customers effectively...." 13 Best Marketing Automation Tools to Help Grow Your Business

What makes Salesforce Marketing Cloud ideal for Campaign Management?

Salesforce Marketing Cloud enables users to manage diverse marketing initiatives, from straightforward email campaigns to intricate customer journeys and automated marketing programs. The platform consolidates campaign planning, design, execution, and analysis across various channels, providing a centralized view of marketing activities. While it offers advanced features and automation, users may encounter limitations in customizing advanced campaign logic.

"...Marketers had to use consistent campaign tracking parameters, export data from different systems, and then merge them together in a reporting suite...." Redefining the future of Marketing Salesforce Marketing Cloud Integration with Google Analytics 360

52+ more Business Use Cases

49 buyers and buying teams have used Cuspera to assess how well Salesforce Marketing Cloud solved their Social Media Marketing needs. Cuspera uses 1903 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Case Studies

Banking

CASE STUDY Kotak Mahindra Bank

Salesforce helped Kotak Mahindra Bank unify sales and service data. The bank automated loan approvals and improved cross-selling. Customers now get seamless omni-channel experiences. Kotak consolidat...ed 12 systems into one platform. Service requests are handled faster and more easily. The bank can now open digital accounts and process loans with less friction.

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Information Technology and Services

CASE STUDY VFS Global

VFS Global used Salesforce Sales Cloud, Service Cloud, MuleSoft, and Salesforce Platform to unify customer data and streamline workflows. The company wanted to fix fragmented data and improve service... for visa applications. With Salesforce, agents now have a 360-degree customer view and can resolve cases faster. About 4,570 users serve customers in 158 countries. VFS Global can now monitor SLAs daily and keep customer data secure. The solution improved speed, transparency, and compliance for global visa services.

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Manufacturing

CASE STUDY Godrej & Boyce

Salesforce helped Godrej & Boyce unify customer data across 14 business units. The company replaced fragmented CRM systems with one platform. Sales reps now respond to leads in less than two hours. O...pportunity-to-order conversions increased by 10%. First response time for service requests improved by almost 8%. Godrej & Boyce delivers faster, more connected customer experiences with Salesforce.

Read more →

Consumer Goods

CASE STUDY Jaipur Rugs

Salesforce helped Jaipur Rugs improve sales and service. The company used Sales Cloud, Service Cloud, Marketing Cloud, and Tableau. Lead-to-order management is now faster and more organized. Lead con...versions increased by 30%. Customer satisfaction improved by 40%. Employees answer queries faster and ship products quicker. Marketing automation helps Jaipur Rugs connect with customers in new ways.

Read more →

Education

CASE STUDY REVA University

Salesforce Education Cloud helped REVA University digitize and automate the student lifecycle. The university unified student data, making it easy for students, parents, and teachers to access inform...ation. Admissions time dropped by 50% and onboarding effort fell by 30-40%. The student portal now supports over 16,000 students and 1,500 teachers. REVA University improved efficiency and created a seamless digital experience for all stakeholders.

Read more →

Wholesale

CASE STUDY Pidilite

Salesforce helped Pidilite automate sales and service processes. Teams now respond to customers much faster. First response time improved by 90%. First call resolution rates rose from 75% to 93%. The... Dr. Fixit app, built on Heroku, has over 50,000 downloads and helps contractors work better. Contractor engagement tripled with a custom field marketing app. Pidilite uses Salesforce to give customers and contractors better experiences.

Read more →

Video

How Salesforce Uses Analytics to Drive Our Marketing Business

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Frequently Asked Questions(FAQ)

for Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a digital marketing automation and analytics software designed for marketers to help them better understand the consumers, engage with them, and implement the insights to personalise consumer’s experience. With the help of the platform, the teams can utilize email marketing campaigns to increase the ROI.

The platform offers multiple tools for email marketing and social media campaign management including customer journey builder, email studio, mobile studio, social studio, advertising studio and interaction studio. It also has Data studio, Datorama and Audience Studio that provides a complete data ecosystem for all marketing data, KPIs, investments and decisions.

The cloud based software helps unite marketing and sales on a single platform for B2B marketing automation. It helps measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.

What is Salesforce Marketing Cloud used for?

Salesforce Marketing Cloud is a Social Media Marketing Software mainly used by its customers to Enhance Customer Relationships and Grow Market Share by Engagement Management, Communication Management and Advertisement .

What are the top features of Salesforce Marketing Cloud?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Salesforce Marketing Cloud.

Who uses Salesforce Marketing Cloud?

Salesforce Marketing Cloud is used by Computer Software, Information Technology And Services and Non-Profit Organization Management among other industries.

What are Salesforce Marketing Cloud alternatives?

TelemetryTV, Statusbrew, Cincopa and Eclincher Social Media Management are popular alternatives for Salesforce Marketing Cloud.

Where is Salesforce Marketing Cloud located?

Salesforce Marketing Cloud is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

lightning

Peers used Salesforce Marketing Cloud for engagement management and communication management

Salesforce Marketing Cloud Competitors

More Salesforce Marketing Cloud Alternatives...

Salesforce Marketing Cloud Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.88/5 ★ Read Reviews (33)
Analytics	4.64/5 ★ Read Reviews (139)
Custom Reports	4.63/5 ★ Read Reviews (245)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.88/5 ★ Read Reviews (33)
Analytics	4.64/5 ★ Read Reviews (139)
Custom Reports	4.63/5 ★ Read Reviews (245)

Salesforce Marketing Cloud Integrations

Salesforce Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.91/5 ★

Read Reviews (146)

Data Export

3.89/5 ★

Read Reviews (56)

Slack

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Zapier

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Few API Integrations for Salesforce Marketing Cloud

Upscribe

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Segment Customer Data Infrastructure

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Wrike

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

YesInsights

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Vimeo LiveStream

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Salesforce Marketing Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Marketing Cloud

Salesforce, Inc. News

M&A 30/06/2025

ShareVault Helps Power the Sale of Informatica to Salesforce - Yahoo Finance

Salesforce has acquired Informatica in an $8 billion deal, one of the largest in the enterprise software and AI sector this year. ShareVault's virtual data room platform facilitated secure document management and due diligence throughout the transaction, supporting cross-functional teams and complex workflows.

Read more →

Product 29/06/2025

Sennu AI automates salesforce testing in minutes - The American Bazaar

Sennu AI, a Y Combinator-backed startup, has launched an AI-powered QA automation platform designed for Salesforce environments. The tool enables Salesforce teams to automate end-to-end testing, write tests in plain English, and integrate with platforms like Jira. Sennu AI claims setup takes less than five minutes and supports running hundreds of tests simultaneously, streamlining quality assurance for Salesforce implementations.

Read more →

Partnership 24/06/2025

Zs Expands Partnership with Salesforce to Help Companies Scale Ai Agents with Agentforce - MarketScreener

ZS has expanded its partnership with Salesforce to help enterprises deploy and scale AI agents using Salesforce's Agentforce platform. This collaboration combines ZS's AI and industry expertise with Salesforce's Agentforce, enabling organizations to automate complex workflows and enhance customer engagement through advanced generative AI solutions. The partnership targets industries such as life sciences, healthcare, and financial services, accelerating AI adoption and operational efficiency.[^1]

Read more →

Product 23/06/2025

Salesforce Launches Agentforce 3 with MCP to Tackle AI Agent Scalability in Enterprises

Salesforce launched Agentforce 3, an advanced AI agent platform designed for enterprise scalability. The release introduces the Agentforce Command Centre, providing real-time observability and control over AI agent workflows. Early adopters like Grupo Globo and Engine report significant business gains, including a 22% boost in subscriber retention and a 15% reduction in case handling time. Over 8,000 organizations have adopted Agentforce since October 2024.

Read more →

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO