Salesforce Marketing Cloud Overview

Salesforce Marketing Cloud enhances customer engagement and drives revenue growth. Explore its marketing solutions to win customers and improve interactions.

Use Cases

Customers recommend Engagement Management, Communication Management, Advertisement, as the business use cases that they have been most satisfied with while using Salesforce Marketing Cloud.

Other use cases:

  • Content Management
  • Campaign Management
  • Social Media Management
  • Digital Marketing
  • Sales Document Management
  • Social Media Marketing
  • Contact List Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Grow Market Share are the most popular business priorities that customers and associates have achieved using Salesforce Marketing Cloud.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Scale Best Practices
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Increase Customer Life Time Value
  • Improve Brand Engagement
  • Establish Thought Leadership
See all business priorities See less business priorities

Salesforce Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Marketing Cloud works with different mediums / channels such as E-Mail. Social Media. and Mobile.

Salesforce Marketing Cloud's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Salesforce Marketing Cloud support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Salesforce Marketing Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It allows me to be able to plan my day without forgetting to follow up and I save time!..." Peer review by Becky Skiff, Management Consulting

Salesforce Marketing Cloud, TelemetryTV, Statusbrew, Cincopa, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Marketing Cloud

Top Industries

  • Computer Software
  • Information Technology and Services
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Salesforce Marketing Cloud is popular in Computer Software, Information Technology And Services, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Salesforce Marketing Cloud Customer wins, Customer success stories, Case studies

What makes Salesforce Marketing Cloud ideal for Engagement Management?

How does Salesforce Marketing Cloud facilitate Communication Management?

How does Salesforce Marketing Cloud address your Content Management Challenges?

What makes Salesforce Marketing Cloud ideal for Campaign Management?

49 buyers and buying teams have used Cuspera to assess how well Salesforce Marketing Cloud solved their Social Media Marketing needs. Cuspera uses 1903 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

 

Salesforce's Record ASR And New Debt Put Focus On AI Growth

Salesforce has executed a $25 billion accelerated share repurchase (ASR) funded by a new multi-tranche bond issuance. This move is coupled with the rapid adoption of its AI Agentforce platform, highl...ighted by a multi-year global deployment agreement with Adecco Group for Agentforce 360. These developments underscore Salesforce's focus on capital returns and AI growth.

Read on →
 

Tata Power partners with Salesforce to digitize renewable energy operations

Tata Power has partnered with Salesforce to digitize its renewable energy operations. Tata Power has deployed Salesforce's AI-enabled platforms, including Agentforce Sales, Service, and Marketing, to... enhance operational visibility and decision-making. The collaboration aims to improve customer and partner experiences and includes plans to develop additional AI-based workflows for customer service.

Read on →
 

Georgia Southern University & Redpath Launch Salesforce-Powered Platform to Strengthen ...

Georgia Southern University and Redpath have launched a new platform powered by Salesforce to enhance their capabilities. This initiative highlights Salesforce's role in providing robust technologica...l solutions to educational institutions.

Read on →

Panasonic - Consumer Electronics

Panasonic used Salesforce AI to improve its service operations. The company wanted to make service faster and more efficient. They used assistive and autonomous AI tools from Salesforce. This helped ...Panasonic transform how they deliver service. The result was better support for their customers.

Read on →

DeVry University - Education

Agentforce helped DeVry University support students from enrollment to course completion. The platform improved student engagement and streamlined support processes. DeVry used Agentforce to connect ...students with the right resources quickly. This led to better student experiences and smoother operations. The solution focused on education technology and student success.

Read on →

Vedant Fashions Limited - Apparel & Fashion - Large

Salesforce helped Vedant Fashions Limited unify online and offline shopping for its brands. The company used Commerce Cloud, Service Cloud, Slack, Tableau, and Experience Cloud to connect customer da...ta and improve service. Online conversions rose by nearly 100%. Organic traffic increased 90% year-on-year. Site speed doubled, and add-to-cart rates grew by up to 90%. Service Cloud reduced validation time from an hour to five minutes, streamlining returns and alterations.

Read on →

How Salesforce Uses Analytics to Drive Our Marketing Business

Video Thumbnail

Frequently Asked Questions(FAQ)

for Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a digital marketing automation and analytics software designed for marketers to help them better understand the consumers, engage with them, and implement the insights to personalise consumer’s experience. With the help of the platform, the teams can utilize email marketing campaigns to increase the ROI.

The platform offers multiple tools for email marketing and social media campaign management including customer journey builder, email studio, mobile studio, social studio, advertising studio and interaction studio. It also has Data studio, Datorama and Audience Studio that provides a complete data ecosystem for all marketing data, KPIs, investments and decisions.

The cloud based software helps unite marketing and sales on a single platform for B2B marketing automation. It helps measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.

What is Salesforce Marketing Cloud used for?

Salesforce Marketing Cloud is a Social Media Marketing Software mainly used by its customers to Enhance Customer Relationships and Grow Market Share by Engagement Management, Communication Management and Advertisement .

What are the top features of Salesforce Marketing Cloud?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Salesforce Marketing Cloud.

Who uses Salesforce Marketing Cloud?

Salesforce Marketing Cloud is used by Computer Software, Information Technology And Services and Non-Profit Organization Management among other industries.

What are Salesforce Marketing Cloud alternatives?

TelemetryTV, Statusbrew, Cincopa and Eclincher Social Media Management are popular alternatives for Salesforce Marketing Cloud.

Where is Salesforce Marketing Cloud located?

Salesforce Marketing Cloud is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.
lightning

Peers used Salesforce Marketing Cloud for engagement management and communication management

Salesforce Marketing Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.88/5 ★

Read Reviews (33)
Analytics

4.64/5 ★

Read Reviews (139)
Custom Reports

4.63/5 ★

Read Reviews (245)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.88/5 ★

Read Reviews (33)
Analytics

4.64/5 ★

Read Reviews (139)
Custom Reports

4.63/5 ★

Read Reviews (245)

Software Failure Risk Guidance

?

for Salesforce Marketing Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Marketing Cloud

Salesforce, Inc. News

Product

Salesforce Adds Agentforce into Salesforce Suites to Help Small ...

Salesforce has integrated Agentforce AI into its SuitesFree, Starter, and Proto enhance small business operations. This AI-driven feature, including the Employee Agent, streamlines customer interactions, sales, and service efficiency without extra setup. The integration offers quick access to account summaries and personalized communication, improving productivity and decision-making while maintaining data security.

Read more →
Product

Salesforce brings AI directly into CRM workflows for SMBs

Salesforce has integrated AI into its CRM for small businesses, enabling teams to quickly turn customer data into actionable insights. The AI features allow for instant summaries of accounts, deals, and support cases, reducing the time needed for decision-making. This enhancement aims to streamline workflows by embedding intelligence directly into the CRM, facilitating faster and more efficient customer interactions.

Read more →
Product

Salesforce introduces all-in-one Agentforce Contact

Salesforce has launched the Agentforce Contact Center, an integrated solution combining voice, digital channels, CRM data, and AI agents. This platform enhances customer service by enabling seamless AI-to-human handoffs and providing real-time interaction insights. Built on Salesforce's unified platform, it eliminates the need for complex integrations, reducing operational costs and improving customer satisfaction through smarter, personalized interactions.

Read more →
Product

Salesforce Agentforce Brings AI to the Contact Center

Salesforce has launched Agentforce for Contact Center, an AI-powered solution integrated into its Service Cloud. This product embeds autonomous AI agents within existing CRM workflows, handling voice, chat, SMS, and email interactions. It aims to reduce operational costs by autonomously resolving customer issues and escalating complex cases to human agents. The system features a reasoning engine and integrates with Amazon Connect for voice capabilities. Salesforce's approach leverages its CRM infrastructure, minimizing integration challenges and enhancing adoption.

Read more →

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO