About Salesforce Marketing Cloud
Salesforce Marketing Cloud is a digital marketing automation and analytics software designed for marketers to help them better understand the consumers, engage with them, and implement the insights to personalise consumer’s experience. With the help of the platform, the teams can utilize email marketing campaigns to increase the ROI.
The platform offers multiple tools for email marketing and social media campaign management including customer journey builder, email studio, mobile studio, social studio, advertising studio and interaction studio. It also has Data studio, Datorama and Audience Studio that provides a complete data ecosystem for all marketing data, KPIs, investments and decisions.
The cloud based software helps unite marketing and sales on a single platform for B2B marketing automation. It helps measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.
Popular Business Setting
for Salesforce Marketing Cloud
Top Industries
- Computer Software
- Non-Profit Organization Management
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Peer Recommendations on business needs
for Salesforce Marketing Cloud
Goals
Scale best practices, Enhance customer relationships, Improve ROI, are the most popular goals peers achieved using Salesforce Marketing Cloud.
Channels
It is the best suited for e-mail, e-mail, social media, channels.
Processes
Salesforce Marketing Cloud does well for a wide range of processes. Peers recommend engagement management, engaging and following up, communication management, as the business processes that they have been most satisfied while using Salesforce Marketing Cloud.
Read Reviews of Business Process for Salesforce Marketing Cloud
Peers used Salesforce Marketing Cloud to Scale best practices and Enhance customer relationships
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IT and Other Capabilities
for Salesforce Marketing Cloud
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