Salesforce Marketing Cloud Overview

Salesforce Marketing Cloud enhances customer engagement and drives revenue growth. Explore its marketing solutions to win customers and improve interactions.

Use Cases

Customers recommend Engagement Management, Communication Management, Advertisement, as the business use cases that they have been most satisfied with while using Salesforce Marketing Cloud.

Other use cases:

  • Content Management
  • Campaign Management
  • Social Media Management
  • Digital Marketing
  • Sales Document Management
  • Social Media Marketing
  • Contact List Management
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Business Priorities

Enhance Customer Relationships and Grow Market Share are the most popular business priorities that customers and associates have achieved using Salesforce Marketing Cloud.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Scale Best Practices
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Increase Customer Life Time Value
  • Improve Brand Engagement
  • Establish Thought Leadership
See all business priorities See less business priorities

Salesforce Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Marketing Cloud works with different mediums / channels such as E-Mail. Social Media. and Mobile.

Salesforce Marketing Cloud's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Salesforce Marketing Cloud support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Salesforce Marketing Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Its very user friendly from the beginning to the end of quote generation, store the price list, store contacts as data base, request a follow up reminder, create customized templates...." Peer review by Udaya Yerram, Pharmaceuticals

Salesforce Marketing Cloud, TelemetryTV, Cincopa, ScreenCloud Digital Signage, FeedOtter, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Marketing Cloud

Top Industries

  • Computer Software
  • Information Technology and Services
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Salesforce Marketing Cloud is popular in Computer Software, Information Technology And Services, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Salesforce Marketing Cloud Customer wins, Customer success stories, Case studies

How can Salesforce Marketing Cloud enhance your Engagement Management process?

Why is Salesforce Marketing Cloud the best choice for Communication Management?

What solutions does Salesforce Marketing Cloud provide for Content Management?

What benefits does Salesforce Marketing Cloud offer for Campaign Management?

49 buyers and buying teams have used Cuspera to assess how well Salesforce Marketing Cloud solved their Social Media Marketing needs. Cuspera uses 1903 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

 

GJ Properties Teams Up With Salesforce And 20Three To Digitally Transform Ajman's Real ...

GJ Properties has partnered with Salesforce and 20Three to digitally transform Ajman's real estate sector. This collaboration aims to enhance customer engagement and operational efficiency through Sa...lesforce's cloud-based solutions. 20Three will implement Salesforce technologies and provide strategic advice to ensure successful digital transformation, aligning with UAE's vision for smart cities.

Read more →
 

Vonage Taps Salesforce Agentforce and Data Cloud for Sales and Service - Salesforce

Vonage deepens its partnership with Salesforce by deploying Salesforce's Data Cloud and Agentforce to enhance customer experiences and drive innovation. This collaboration aims to unify Vonage's ente...rprise data, automate tasks with AI agents, and provide personalized customer interactions. The partnership highlights Vonage's commitment to becoming an Agentic Enterprise and leveraging Salesforce's AI and CRM capabilities for digital transformation.

Read more →
 

Globe Business, Salesforce redefine enterprise customer engagement through AI

Globe Business has adopted Salesforce's AI-driven platform, including Service Cloud, Sales Cloud, and Einstein for Service, to enhance customer engagement. This collaboration has reduced Globe Busine...ss's customer service workload by 34% and improved ticket classification accuracy to 80%. The integration of AI tools has streamlined operations, allowing employees to focus on complex customer interactions.

Read more →

Razorpay - Financial Services

Razorpay uses Salesforce to improve sales efficiency. They saw a 38% increase in lead conversion. Sales team efficiency increased by 30%. Turnaround time on service requests reduced from 48 hours to ...8 hours.

Read more →

Genpact - Professional Services

Genpact uses Salesforce to transform its sales and marketing. 100% of sales opportunities are captured on Salesforce. Customer conversations increased by 50% in a year. Genpact has over 100,000 emplo...yees in 30 countries. Salesforce helps Genpact scale and improve customer service.

Read more →

Balaji Wafers - Consumer Goods

Balaji Wafers uses Salesforce to improve distributor experiences. They have a 20% year-over-year growth. Distributor onboarding time reduced by 50%. Sales visits per rep increased by 30% per week. Ma...pping accuracy improved by 80% using Salesforce Maps.

Read more →

How Salesforce Uses Analytics to Drive Our Marketing Business

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Frequently Asked Questions(FAQ)

for Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a digital marketing automation and analytics software designed for marketers to help them better understand the consumers, engage with them, and implement the insights to personalise consumer’s experience. With the help of the platform, the teams can utilize email marketing campaigns to increase the ROI.

The platform offers multiple tools for email marketing and social media campaign management including customer journey builder, email studio, mobile studio, social studio, advertising studio and interaction studio. It also has Data studio, Datorama and Audience Studio that provides a complete data ecosystem for all marketing data, KPIs, investments and decisions.

The cloud based software helps unite marketing and sales on a single platform for B2B marketing automation. It helps measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.

What is Salesforce Marketing Cloud used for?

Salesforce Marketing Cloud is a Social Media Marketing Software mainly used by its customers to Enhance Customer Relationships and Grow Market Share by Engagement Management, Communication Management and Advertisement .

What are the top features of Salesforce Marketing Cloud?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Salesforce Marketing Cloud.

Who uses Salesforce Marketing Cloud?

Salesforce Marketing Cloud is used by Computer Software, Information Technology And Services and Non-Profit Organization Management among other industries.

What are Salesforce Marketing Cloud alternatives?

TelemetryTV, Cincopa, ScreenCloud Digital Signage and FeedOtter are popular alternatives for Salesforce Marketing Cloud.

Where is Salesforce Marketing Cloud located?

Salesforce Marketing Cloud is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.
lightning

Peers used Salesforce Marketing Cloud for engagement management and communication management

Salesforce Marketing Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.88/5 ★

Read Reviews (33)
Analytics

4.64/5 ★

Read Reviews (139)
Custom Reports

4.63/5 ★

Read Reviews (245)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.88/5 ★

Read Reviews (33)
Analytics

4.64/5 ★

Read Reviews (139)
Custom Reports

4.63/5 ★

Read Reviews (245)

Software Failure Risk Guidance

?

for Salesforce Marketing Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Marketing Cloud

Salesforce, Inc. News

Product

Salesforce Agentic AI Reshapes Enterprise Operations - StartupHub.ai

Salesforce is advancing its Agentic AI, embedding intelligent agents across enterprise operations through its Partnerblazer ecosystem. This initiative aims to transform business processes from reactive to proactive, with applications in sectors like healthcare and compliance. Agentforce and AgentExchange platforms enable partners to integrate solutions, enhancing automation and decision-making. Salesforce's strategy highlights a shift towards AI-driven enterprise transformation.

Product

Salesforce Agentic AI Redefines Service Automation

Salesforce has announced a milestone for its Agentforce platform, an advanced AI system that has managed over two million customer interactions. Agentforce leverages Salesforce's unified platform, integrating structured and unstructured data to deliver personalized, context-aware responses. This innovation enhances customer service by automating routine inquiries, allowing human agents to focus on complex problem-solving and strategic engagement. Future enhancements include natural voice capabilities and deeper personalization.

Awards

Katzion Wins Salesforce Award for Audi Singapore Innovation - EV Mechanica

Katzion, a GlobalLogic company, received the Salesforce 2025 Partner Innovation Award in the Automotive category for its work with Audi Singapore. The award recognizes Katzion's development of the Online Direct Sale platform, powered by Salesforce technologies, which enhances automotive retail through seamless online-to-offline experiences. This platform integrates Agentforce Marketing, MuleSoft, and data-driven intelligence to offer personalized and immersive customer journeys.

Partnership

Merkle Partners with Airship to Create Mobile Loyalty Accelerator Solution for Salesforce ...

Merkle, Airship, and Salesforce have partnered to create a mobile loyalty accelerator solution for Salesforce Marketing Cloud. This collaboration leverages Salesforce's Loyalty Management for scalable loyalty programs, Airship's mobile-first customer experience capabilities, and Merkle's strategy and data expertise to deliver personalized, real-time loyalty experiences. The partnership aims to enhance customer engagement and drive growth through integrated mobile experiences.

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO