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Salesforce Marketing Cloud: Use-Cases, Insights and Reviews | 2025 Cuspera

4.22 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(1903)

The #1 Digital Marketing Software for Consumer Engagement at Scale

AI Powered

Salesforce Marketing Cloud Overview

Salesforce Marketing Cloud enhances customer engagement and drives revenue growth. Explore its marketing solutions to win customers and improve interactions.

Use Cases

Customers recommend Engagement Management, Communication Management, Advertisement, as the business use cases that they have been most satisfied with while using Salesforce Marketing Cloud.

Other use cases:

Content Management
Campaign Management
Social Media Management
Digital Marketing
Sales Document Management
Social Media Marketing
Contact List Management

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Grow Market Share are the most popular business priorities that customers and associates have achieved using Salesforce Marketing Cloud.

Other priorities:

Acquire Customers
Improve ROI
Scale Best Practices
Increase Sales & Revenue
Enter New Markets Internationally Or Locally
Improve Digital And Social Presence
Build Brand Awareness
Improve Stakeholder Relations
Improve Efficiency
Increase Customer Life Time Value
Improve Brand Engagement
Establish Thought Leadership

See all business priorities See less business priorities

Salesforce Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Marketing Cloud works with different mediums / channels such as E-Mail. Social Media. and Mobile.

Salesforce Marketing Cloud's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Salesforce Marketing Cloud support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Salesforce Marketing Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We re constantly trying to get better because every engaged couple is different...." Peer review by Bethany Mulcahy, Email Marketing Specialist, WeddingWire

Salesforce Marketing Cloud, TelemetryTV, Statusbrew, Cincopa, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Marketing Cloud

Top Industries

Computer Software
Information Technology and Services
Non-Profit Organization Management

Popular in

Small Business
Mid Market
Enterprise

Salesforce Marketing Cloud is popular in Computer Software, Information Technology And Services, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Salesforce Marketing Cloud Use Cases

Why is Salesforce Marketing Cloud the best choice for Engagement Management?

Salesforce Marketing Cloud is a comprehensive marketing solution that enables businesses to enhance customer engagement across various channels and devices. It facilitates personalized customer journeys by providing collaborative workspaces, powerful analytics, and automated campaign management tools. However, some features may have limitations and require troubleshooting.

"...A new setup page and Einstein Engagement Frequency features will be available in the Salesforce Marketing Cloud to support customer journeys with personalized content ..." Salesforce Summer 19 release preps for Lightning migration: What you need to know

How can Salesforce Marketing Cloud optimize your Communication Management Workflow?

Salesforce Marketing Cloud empowers businesses to plan, design, and execute email marketing campaigns. It offers advanced capabilities for tracking campaign performance and analytics, enabling businesses to refine their strategies. The solution also provides tools for managing social content marketing, facilitating the creation and distribution of client-focused content across various platforms. However, the platform suffers from inconsistent browser compatibility issues, making the email sending process cumbersome.

"...What Salesforce Marketing Cloud did was brought planning, publishing and analysis together in one place...." What Is Salesforce Marketing Cloud and how can it help my company?

Why is Salesforce Marketing Cloud the best choice for Advertisement?

Salesforce Marketing Cloud enables users to build and execute customer-focused advertising campaigns. It leverages data to tailor marketing messages and utilizes various channels, including email, mobile, social media, and digital advertising, to reach consumers. While the platform offers a wide range of advertising features, its newsletter creation tool lacks user-friendliness.

"...Salesforce Marketing Cloud (SFMC) is a simple-to-use eMarketing Software that enables a consistent and smooth experience along each touchpoint of the customer with the help of integrated marketing tools such as Journey Builder, Email Studio, Mobile Studio, Advertising Studio, and Data Studio to name a few...." Salesforce Marketing Cloud: Best Practices to Follow

How does Salesforce Marketing Cloud facilitate Content Management?

Salesforce Marketing Cloud provides tools for creating and managing content, including email templates, interactive content, and social media posts. The solution streamlines content creation and fosters customer engagement through various channels. However, some features, like data synchronization, are limited in functionality.

"...Tools like SalesForce Marketing Cloud can help you automate personalization, make data-driven decisions, and create dynamic content. ..." Getting Started with AI Personalization in Salesforce Marketing Cloud

What makes Salesforce Marketing Cloud ideal for Campaign Management?

Salesforce Marketing Cloud enables users to manage diverse marketing initiatives, from straightforward email campaigns to intricate customer journeys and automated marketing programs. The platform consolidates campaign planning, design, execution, and analysis across various channels, providing a centralized view of marketing activities. While it offers advanced features and automation, users may encounter limitations in customizing advanced campaign logic.

"...Below are just a few email service providers that can help with this: Adobe Campaign Salesforce Marketing Cloud Concep Campaigner MailChimp 2...." 3 ways to build your brand using marketing automation

52+ more Business Use Cases

49 buyers and buying teams have used Cuspera to assess how well Salesforce Marketing Cloud solved their Social Media Marketing needs. Cuspera uses 1903 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Case Studies

Consumer Electronics

CASE STUDY Panasonic

Panasonic used Salesforce AI to improve its service operations. The company wanted to make service faster and more efficient. They used assistive and autonomous AI tools from Salesforce. This helped ...Panasonic transform how they deliver service. The result was better support for their customers.

Read more →

Food & Beverages

CASE STUDY Uber Eats

Uber Eats used Service Cloud, MuleSoft, Tableau, and Sales Cloud to automate workflows and unify data from 30+ global systems. Agents now see all customer and merchant data in one place, saving time ...and reducing manual steps. This automation helps resolve merchant disputes and refund cases much faster. Einstein predicts case priorities, cutting triage times. Uber Eats improved agent efficiency and can now support 25 million restaurateurs and their customers worldwide.

Read more →

Financial Services

CASE STUDY RBC Wealth Management

Salesforce helped RBC Wealth Management bring 26 systems into one CRM platform. Advisors now have a single view of each client. Onboarding time dropped from weeks to just 24 minutes. The new digital ...experience gives clients full account visibility. Maintenance costs fell by 50%. The platform uses low-code automation and APIs to speed up innovation.

Read more →

CASE STUDY Zota

Zota invested in digital labor. This led to 30% year-over-year growth. The company used digital tools to improve results. The focus was on using technology to drive business success. The investment p...aid off with strong growth numbers.

Read more →

Financial Services

CASE STUDY Prudential

Agentforce helps Prudential's retirement sales team connect better with customers and advisors. The team uses Agentforce to focus on building relationships. This leads to improved customer engagement.... The solution supports sales efforts in the financial services industry. Prudential benefits from streamlined sales processes.

Read more →

Financial Services

CASE STUDY Nexo

Agentforce helped Nexo improve crypto customer support. Nexo needed to keep up with fast changes in the crypto industry. Agentforce provided tools for better support. Nexo redefined how they help cus...tomers. The solution made support faster and more reliable.

Read more →

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How Salesforce Uses Analytics to Drive Our Marketing Business

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Frequently Asked Questions(FAQ)

for Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a digital marketing automation and analytics software designed for marketers to help them better understand the consumers, engage with them, and implement the insights to personalise consumer’s experience. With the help of the platform, the teams can utilize email marketing campaigns to increase the ROI.

The platform offers multiple tools for email marketing and social media campaign management including customer journey builder, email studio, mobile studio, social studio, advertising studio and interaction studio. It also has Data studio, Datorama and Audience Studio that provides a complete data ecosystem for all marketing data, KPIs, investments and decisions.

The cloud based software helps unite marketing and sales on a single platform for B2B marketing automation. It helps measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.

What is Salesforce Marketing Cloud used for?

Salesforce Marketing Cloud is a Social Media Marketing Software mainly used by its customers to Enhance Customer Relationships and Grow Market Share by Engagement Management, Communication Management and Advertisement .

What are the top features of Salesforce Marketing Cloud?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Salesforce Marketing Cloud.

Who uses Salesforce Marketing Cloud?

Salesforce Marketing Cloud is used by Computer Software, Information Technology And Services and Non-Profit Organization Management among other industries.

What are Salesforce Marketing Cloud alternatives?

TelemetryTV, Statusbrew, Cincopa and Eclincher Social Media Management are popular alternatives for Salesforce Marketing Cloud.

Where is Salesforce Marketing Cloud located?

Salesforce Marketing Cloud is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

lightning

Peers used Salesforce Marketing Cloud for engagement management and communication management

Salesforce Marketing Cloud Competitors

More Salesforce Marketing Cloud Alternatives...

Salesforce Marketing Cloud Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.88/5 ★ Read Reviews (33)
Analytics	4.64/5 ★ Read Reviews (139)
Custom Reports	4.63/5 ★ Read Reviews (245)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.88/5 ★ Read Reviews (33)
Analytics	4.64/5 ★ Read Reviews (139)
Custom Reports	4.63/5 ★ Read Reviews (245)

Salesforce Marketing Cloud Integrations

Salesforce Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.91/5 ★

Read Reviews (146)

Data Export

3.89/5 ★

Read Reviews (56)

Zapier

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Slack

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Few API Integrations for Salesforce Marketing Cloud

Yext Platform

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

StoreYa

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Wrike

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

StatusCake

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Slack

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Salesforce Marketing Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Marketing Cloud

Salesforce, Inc. News

Product 20/08/2025

Salesforce Announces Agentforce for Manufacturing - Salesforce

Salesforce has launched Agentforce for Manufacturing, offering AI agents with prebuilt templates to optimize operations, enhance sales, and improve service in the manufacturing sector. This solution leverages industry-specific data to automate tasks, reduce administrative burdens, and improve efficiency. Companies like JPW Industries have already seen significant improvements in processing and case resolution times.

Read more →

Product 18/08/2025

Salesforce Introduces New Agentforce Payment Options - Salesforce

Salesforce has introduced new payment options for its Agentforce platform, offering three distinct billing models: pay-as-you-go, pre-commit, and pre-purchase. These options provide flexibility for businesses to choose a payment method that aligns with their needs, enhancing the adoption of agentic AI. The pay-as-you-go model is available immediately, while the pre-commit option is in limited release.

Read more →

Product 18/08/2025

Salesforce Announces Agentforce for Public Sector

Salesforce has launched Agentforce for Public Sector, an AI-driven solution enabling government agencies to deploy intelligent agents for tasks like benefits applications and code compliance. This tool aims to enhance efficiency and citizen engagement, as demonstrated by early adopters like the City of Kyle, Texas. Agentforce is available now, with additional features rolling out in October 2025.

Read more →

M&A 07/08/2025

Salesforce has signed an agreement to acquire Waii, an enterprise-grade natural language ...

Salesforce has signed an agreement to acquire Waii, a natural language-to-SQL platform, expected to close in Q3 FY26. Waii will be integrated into Salesforce's Data Cloud, enhancing Tableau's capabilities for AI-powered data exploration. This acquisition aligns with Salesforce's strategy to deliver advanced analytics and agentic workflows across its products.

Read more →

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO