Salesforce Marketing Cloud Overview
Salesforce Marketing Cloud enhances customer engagement and drives revenue growth. Explore its marketing solutions to win customers and improve interactions.
Use Cases
Customers recommend Engagement Management, Communication Management, Advertisement, as the business use cases that they have been most satisfied with while using Salesforce Marketing Cloud.
Business Priorities
Enhance Customer Relationships and Grow Market Share are the most popular business priorities that customers and associates have achieved using Salesforce Marketing Cloud.
Salesforce Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data
Salesforce Marketing Cloud works with different mediums / channels such as E-Mail. Social Media. and Mobile.
Salesforce Marketing Cloud's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Salesforce Marketing Cloud support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Salesforce Marketing Cloud analytics capabilities include Analytics, and Custom Reports.
Reviews
"...I would take an honest look at your email send volume and go with a vendor that closely aligns to that...." Peer review by Laura B., Marketing Manager, Media Production
Peer review evidence (same sources as the product rating summary)
"...It has helped us to engage integrate our "thinkers" (analysts and data-driven specialists) with our ability to engage our consumers, both B2B and B2C...." Peer review by Patrick T., Director of Marketing
"...The Marketing Cloud is a great way to easily manage our social media accounts, facebook posting, and email automation solutions...." Peer review by Bill H., Director of Marketing, Retail
"...Salesforce Marketing Cloud (SFMC) is a simple-to-use eMarketing Software that enables a consistent and smooth experience along each touchpoint of the customer with the help of integrated marketing tools such as Journey Builder, Email Studio, Mobile Studio, Advertising Studio, and Data Studio to name a few...." Salesforce Marketing Cloud: Best Practices to Follow
Salesforce Marketing Cloud, TelemetryTV, Statusbrew, Cincopa, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Salesforce Marketing Cloud
Top Industries
- Computer Software
- Information Technology and Services
- Non-Profit Organization Management
Popular in
- Small Business
- Mid Market
- Enterprise
Salesforce Marketing Cloud is popular in Computer Software, Information Technology And Services, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.
Salesforce Marketing Cloud Customer wins, Customer success stories, Case studies
What Are the key features of Salesforce Marketing Cloud for Engagement Management?
What benefits does Salesforce Marketing Cloud offer for Communication Management?
How can Salesforce Marketing Cloud optimize your Advertisement Workflow?
How does Salesforce Marketing Cloud facilitate Content Management?
How efficiently Does Salesforce Marketing Cloud manage your Campaign Management?
49 buyers and buying teams have used Cuspera to assess how well Salesforce Marketing Cloud solved their Social Media Marketing needs. Cuspera uses 1903 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.
CVS Health to Deliver Faster, More Personalized Call Center Care for Millions of Members with Salesforces Agentforce Health
How Salesforce Uses Analytics to Drive Our Marketing Business
Frequently Asked Questions(FAQ)
for Salesforce Marketing Cloud
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is a digital marketing automation and analytics software designed for marketers to help them better understand the consumers, engage with them, and implement the insights to personalise consumer’s experience. With the help of the platform, the teams can utilize email marketing campaigns to increase the ROI.
The platform offers multiple tools for email marketing and social media campaign management including customer journey builder, email studio, mobile studio, social studio, advertising studio and interaction studio. It also has Data studio, Datorama and Audience Studio that provides a complete data ecosystem for all marketing data, KPIs, investments and decisions.
The cloud based software helps unite marketing and sales on a single platform for B2B marketing automation. It helps measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.
What is Salesforce Marketing Cloud used for?
What are the top features of Salesforce Marketing Cloud?
Who uses Salesforce Marketing Cloud?
What are Salesforce Marketing Cloud alternatives?
Where is Salesforce Marketing Cloud located?
Peers used Salesforce Marketing Cloud for engagement management and communication management
Salesforce Marketing Cloud Competitors
Salesforce Marketing Cloud Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (33) |
| Analytics | Read Reviews (139) |
| Custom Reports | Read Reviews (245) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (33) |
| Analytics | Read Reviews (139) |
| Custom Reports | Read Reviews (245) |
Salesforce Marketing Cloud Integrations
Salesforce Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Salesforce Marketing Cloud
Software Failure Risk Guidance
?for Salesforce Marketing Cloud
Overall Risk Meter
Top Failure Risks for Salesforce Marketing Cloud
Salesforce, Inc. News
Salesforce Beats Q1 but Soft Q2 Guide Spooks SaaS Bulls
Salesforce exceeded Q1 FY27 revenue and EPS expectations but issued a lower-than-expected Q2 revenue forecast, causing investor concern over AI's impact on traditional SaaS models. The company is focusing on its Agentforce platform to balance per-seat license sales with AI-driven solutions.
How We Use Data Detect to Secure the Heart of Salesforce
Salesforce uses its own product, Shield: Data Detect, to secure its internal systems by automating the discovery of sensitive data across billions of records. This internal testing, known as the "Customer Zero" approach, has led to improvements in product stability, user experience, and future roadmap features, enhancing the security and compliance of Salesforce's enterprise platform.
Salesforce revenue forecast disappoints amid AI disruption fears
Salesforce's revenue forecast for the second quarter falls below Wall Street estimates, raising concerns about AI-driven disruption to traditional software demand. Despite a strong first quarter with $11.13 billion in revenue and 98 new deals, the company faces investor apprehension over AI tools potentially impacting enterprise software demand.
Salesforce Delivers Record First Quarter Fiscal 2027 Results
Salesforce reported record first-quarter fiscal 2027 results, with revenue reaching $11.1 billion, a 13% year-over-year increase. The company highlighted significant growth in its Agentforce and Data 360 offerings, with annual recurring revenue hitting $3.4 billion. Salesforce also announced a $25 billion accelerated share repurchase program. The company remains optimistic about organic revenue growth in the second half of FY27.
Salesforce, Inc. Profile
HQ Location
415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Employees
10001+
Social
Financials
IPO
