Salesforce Marketing Cloud Overview
This is a summary of the comprehensive capabilities and benefits of Salesforce Marketing Cloud based on over 1903 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Salesforce Marketing Cloud, Hubspot Marketing Hub, SentiOne, Sprinklr Core, Oktopost, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Salesforce Marketing Cloud is right for your needs? Our Cuspera AI engine can evaluate how Salesforce Marketing Cloud fits your specific business needs, industry, and context. Get your personalized assessment report today.
Salesforce Marketing Cloud supports business activities such as:
- Engagement Management
- Communication Management
- Advertisement
- Content Management
- Campaign Management
Salesforce Marketing Cloud can help you with many business goals, such as Enhance Customer Relationships, Grow Market Share, Acquire Customers, Improve ROI, Scale Best Practices, etc. It can help manage these activities if you use E-Mail Social Media and Mobile for these needs. As a solution, Salesforce Marketing Cloud's capabilities include Personalization, Alerts: Popups & Notifications, Templates, etc.
Salesforce Marketing Cloud was founded in 1999. Computer Software Vertical is its biggest customer base.
Reviews
"...This meant building an engaging application, as well as reminding players to play via SMS through Salesforce Marketing Cloud Reusability...." Experiential Technology: A Not So Trivial Pursuit
Cuspera Reviews
49 buyers and buying teams have used Cuspera to assess how well Salesforce Marketing Cloud solved their Social Media Marketing needs. Cuspera uses 1903 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.
Business Priorities
Enhance Customer Relationships and Grow Market Share are the most popular business priorities peers achieved using Salesforce Marketing Cloud.
Use Cases
Peers recommend Engagement Management , Communication Management , Advertisement , as the business use cases that they have been most satisfied while using Salesforce Marketing Cloud.
Read Peer Reviews and Expert Experience for Business Use Cases
BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
---|---|---|
Engagement Management with E-Mail |
4.94/5 ★ |
"...This meant building an engaging application, as well as reminding players to play via SMS through Salesforce Marketing Cloud Reusability...." Experiential Technology: A Not So Trivial Pursuit |
engaging and following up |
4.92/5 ★ |
"...I've engaged support via phone, email, and Chatter, and it's always top-notch...." Peer review by Verified Reviewer, 51-200 employees |
Communication Management with E-Mail and Social Media |
4.86/5 ★ |
"...A campaign for us that might have once been just email may now be a combination of email and social posts...." Peer review by Alana Galardo, Associate Director of Consumer Engagement, Pacers Sports and Entertainment |
sending & publishing communications |
4.82/5 ★ |
"...I worked in fundraising and this software was great for when you needed to send out targeted emails to specific campaigns and/or reports built through Salesforce...." Peer review by Cody S., Office Manager, Non-Profit Organization Management |
tracking & monitoring communications |
4.75/5 ★ |
"...Social Media Monitoring : Learn how social media monitoring can offer your company the opportunity to make the most of social media...." The #1 Digital Marketing Software for Consumer Engagement at Scale |
Advertisement with Social Media, E-Mail and Mobile |
4.83/5 ★ |
"...We use three kinds of cookies on our websites: required, functional, and advertising...." The #1 Digital Marketing Software for Consumer Engagement at Scale |
PEER EXPERIENCES | |
---|---|
Engagement Management with E-Mail |
4.94/5 ★ |
"...This meant building an engaging application, as well as reminding players to play via SMS through Salesforce Marketing Cloud Reusability...." Experiential Technology: A Not So Trivial Pursuit |
|
engaging and following up |
4.94/5 ★ |
Communication Management with E-Mail and Social Media |
4.86/5 ★ |
"...A campaign for us that might have once been just email may now be a combination of email and social posts...." Peer review by Alana Galardo, Associate Director of Consumer Engagement, Pacers Sports and Entertainment |
|
sending & publishing communications |
4.86/5 ★ |
tracking & monitoring communications |
4.86/5 ★ |
Advertisement with Social Media, E-Mail and Mobile |
4.83/5 ★ |
"...We use three kinds of cookies on our websites: required, functional, and advertising...." The #1 Digital Marketing Software for Consumer Engagement at Scale |
52+ more Business Use Cases
Our AI advisor, Wyz, harnessed 1903 insights from peers and experts to help you assess how these Salesforce Marketing Cloud use cases fit your Social Media Marketing needs.
Frequently Asked Questions(FAQ)
for Salesforce Marketing Cloud
What is Salesforce Marketing Cloud?
What is Salesforce Marketing Cloud used for?
What are the top features of Salesforce Marketing Cloud?
Who uses Salesforce Marketing Cloud?
What are Salesforce Marketing Cloud alternatives?
Where is Salesforce Marketing Cloud located?
Popular Business Setting
for Salesforce Marketing Cloud
Top Industries
- Computer Software
- Information Technology and Services
- Non-Profit Organization Management
Popular in
- Small Business
- Mid Market
- Enterprise
Salesforce Marketing Cloud Alternatives
Peer and Expert Opinion on Features
for Salesforce Marketing Cloud
- Low
- Medium
- High
FEATURES | RATINGS AND REVIEWS |
---|---|
Personalization | Read Reviews (104) |
Alerts: popups & Notifications | Read Reviews (37) |
Templates | Read Reviews (32) |
Dashboard | Read Reviews (18) |
SEM | Read Reviews (13) |
FEATURES | RATINGS AND REVIEWS |
---|---|
Personalization | Read Reviews (104) |
Alerts: popups & Notifications | Read Reviews (37) |
Templates | Read Reviews (32) |
Dashboard | Read Reviews (18) |
SEM | Read Reviews (13) |
IT and Other Capabilities
for Salesforce Marketing Cloud
- Low
- Medium
- High
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Import | Read Reviews (146) |
Data Export | Read Reviews (56) |
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Import | Read Reviews (146) |
Data Export | Read Reviews (56) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Email Support | Read Reviews (48) |
24/7 Support | Read Reviews (203) |
Phone Support | Read Reviews (24) |
Chat Support | Read Reviews (12) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Email Support | Read Reviews (48) |
24/7 Support | Read Reviews (203) |
Phone Support | Read Reviews (24) |
Chat Support | Read Reviews (12) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (33) |
Analytics | Read Reviews (139) |
Custom Reports | Read Reviews (245) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (33) |
Analytics | Read Reviews (139) |
Custom Reports | Read Reviews (245) |
Software Failure Risk Guidance
?for Salesforce Marketing Cloud
Overall Risk Meter
Top Failure Risks for Salesforce Marketing Cloud
Vendor Profile Details
HQ Location
415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Employees
10001+
Social
Financials
IPO