Salesforce Marketing Cloud Overview

This is a summary of the comprehensive capabilities and benefits of Salesforce Marketing Cloud based on over 1903 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Salesforce Marketing Cloud, Hubspot Marketing Hub, SentiOne, Sprinklr Core, Oktopost, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Salesforce Marketing Cloud is right for your needs? Our Cuspera AI engine can evaluate how Salesforce Marketing Cloud fits your specific business needs, industry, and context. Get your personalized assessment report today.

Salesforce Marketing Cloud supports business activities such as:

  • Engagement Management
  • Communication Management
  • Advertisement
  • Content Management
  • Campaign Management

Salesforce Marketing Cloud can help you with many business goals, such as Enhance Customer Relationships, Grow Market Share, Acquire Customers, Improve ROI, Scale Best Practices, etc. It can help manage these activities if you use E-Mail Social Media and Mobile for these needs. As a solution, Salesforce Marketing Cloud's capabilities include Personalization, Alerts: Popups & Notifications, Templates, etc.

Salesforce Marketing Cloud was founded in 1999. Computer Software Vertical is its biggest customer base.

Reviews

"...This meant building an engaging application, as well as reminding players to play via SMS through Salesforce Marketing Cloud Reusability...." Experiential Technology: A Not So Trivial Pursuit

Cuspera Reviews

49 buyers and buying teams have used Cuspera to assess how well Salesforce Marketing Cloud solved their Social Media Marketing needs. Cuspera uses 1903 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Business Priorities

Enhance Customer Relationships and Grow Market Share are the most popular business priorities peers achieved using Salesforce Marketing Cloud.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Scale Best Practices
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Increase Customer Life Time Value
  • Improve Brand Engagement
  • Establish Thought Leadership
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Communication Management , Advertisement , as the business use cases that they have been most satisfied while using Salesforce Marketing Cloud.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.94/5 ★

Read Reviews (131)

"...This meant building an engaging application, as well as reminding players to play via SMS through Salesforce Marketing Cloud Reusability...." Experiential Technology: A Not So Trivial Pursuit
engaging and following up

4.92/5 ★

Read Reviews (101)

"...I've engaged support via phone, email, and Chatter, and it's always top-notch...."
Communication Management with E-Mail and Social Media

4.86/5 ★

Read Reviews (83)

"...A campaign for us that might have once been just email may now be a combination of email and social posts...."
sending & publishing communications

4.82/5 ★

Read Reviews (70)

"...I worked in fundraising and this software was great for when you needed to send out targeted emails to specific campaigns and/or reports built through Salesforce...."
tracking & monitoring communications

4.75/5 ★

Read Reviews (10)

"...Social Media Monitoring : Learn how social media monitoring can offer your company the opportunity to make the most of social media...."
Advertisement with Social Media, E-Mail and Mobile

4.83/5 ★

Read Reviews (48)

"...We use three kinds of cookies on our websites: required, functional, and advertising...." The #1 Digital Marketing Software for Consumer Engagement at Scale
PEER EXPERIENCES
Engagement Management with E-Mail

4.94/5 ★

Read Reviews (131)

"...This meant building an engaging application, as well as reminding players to play via SMS through Salesforce Marketing Cloud Reusability...." Experiential Technology: A Not So Trivial Pursuit
engaging and following up

4.94/5 ★

Read Reviews (101)

Communication Management with E-Mail and Social Media

4.86/5 ★

Read Reviews (83)

"...A campaign for us that might have once been just email may now be a combination of email and social posts...." Peer review by Alana Galardo, Associate Director of Consumer Engagement, Pacers Sports and Entertainment
sending & publishing communications

4.86/5 ★

Read Reviews (70)

tracking & monitoring communications

4.86/5 ★

Read Reviews (10)

Advertisement with Social Media, E-Mail and Mobile

4.83/5 ★

Read Reviews (48)

"...We use three kinds of cookies on our websites: required, functional, and advertising...." The #1 Digital Marketing Software for Consumer Engagement at Scale

52+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1903 insights from peers and experts to help you assess how these Salesforce Marketing Cloud use cases fit your Social Media Marketing needs.

Frequently Asked Questions(FAQ)

for Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a digital marketing automation and analytics software designed for marketers to help them better understand the consumers, engage with them, and implement the insights to personalise consumer’s experience. With the help of the platform, the teams can utilize email marketing campaigns to increase the ROI.

What is Salesforce Marketing Cloud used for?

Salesforce Marketing Cloud is a Social Media Marketing Software mainly used by its customers to Enhance Customer Relationships and Grow Market Share by Engagement Management, Communication Management and Advertisement .

What are the top features of Salesforce Marketing Cloud?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Salesforce Marketing Cloud.

Who uses Salesforce Marketing Cloud?

Salesforce Marketing Cloud is used by Computer Software, Information Technology And Services and Non-Profit Organization Management among other industries.

What are Salesforce Marketing Cloud alternatives?

Hubspot Marketing Hub, SentiOne, Sprinklr Core and Oktopost are popular alternatives for Salesforce Marketing Cloud.

Where is Salesforce Marketing Cloud located?

Salesforce Marketing Cloud is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

Popular Business Setting

for Salesforce Marketing Cloud

Top Industries

  • Computer Software
  • Information Technology and Services
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Salesforce Marketing Cloud to Enhance customer relationships and Grow market share

Peer and Expert Opinion on Features

for Salesforce Marketing Cloud

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.87/5 ★

Read Reviews (104)
Alerts: popups & Notifications

4.85/5 ★

Read Reviews (37)
Templates

4.60/5 ★

Read Reviews (32)
Dashboard

4.69/5 ★

Read Reviews (18)
SEM

4.69/5 ★

Read Reviews (13)
FEATURES RATINGS AND REVIEWS
Personalization

4.87/5 ★

Read Reviews (104)
Alerts: popups & Notifications

4.85/5 ★

Read Reviews (37)
Templates

4.60/5 ★

Read Reviews (32)
Dashboard

4.69/5 ★

Read Reviews (18)
SEM

4.69/5 ★

Read Reviews (13)

IT and Other Capabilities

for Salesforce Marketing Cloud

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.91/5 ★

Read Reviews (146)
Data Export

3.89/5 ★

Read Reviews (56)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.91/5 ★

Read Reviews (146)
Data Export

3.89/5 ★

Read Reviews (56)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.67/5 ★

Read Reviews (48)
24/7 Support

3.74/5 ★

Read Reviews (203)
Phone Support

3.04/5 ★

Read Reviews (24)
Chat Support

2.04/5 ★

Read Reviews (12)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.67/5 ★

Read Reviews (48)
24/7 Support

3.74/5 ★

Read Reviews (203)
Phone Support

3.04/5 ★

Read Reviews (24)
Chat Support

2.04/5 ★

Read Reviews (12)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.88/5 ★

Read Reviews (33)
Analytics

4.64/5 ★

Read Reviews (139)
Custom Reports

4.63/5 ★

Read Reviews (245)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.88/5 ★

Read Reviews (33)
Analytics

4.64/5 ★

Read Reviews (139)
Custom Reports

4.63/5 ★

Read Reviews (245)

Software Failure Risk Guidance

?

for Salesforce Marketing Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Marketing Cloud

Vendor Profile Details

Company Name

Salesforce

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO