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Salesforce Marketing Cloud

4.22 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆
(2741 Reviews, Testimonials & Expert Opinions)
(2741 Reviews, Testimonials & Expert Opinions)

The #1 Digital Marketing Software for Consumer Engagement at Scale

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About Salesforce Marketing Cloud

Salesforce Marketing Cloud is a digital marketing automation and analytics software designed for marketers to help them better understand the consumers, engage with them, and implement the insights to personalise consumer’s experience. With the help of the platform, the teams can utilize email marketing campaigns to increase the ROI.

The platform offers multiple tools for email marketing and social media campaign management including customer journey builder, email studio, mobile studio, social studio, advertising studio and interaction studio. It also has Data studio, Datorama and Audience Studio that provides a complete data ecosystem for all marketing data, KPIs, investments and decisions.

The cloud based software helps unite marketing and sales on a single platform for B2B marketing automation. It helps measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.

Evaluating Salesforce Marketing Cloud for your Social Media Marketing need?

wyz, your personal AI advisor

Our AI advisor, Wyz, harnessed 2741 insights from peers and experts who used Salesforce Marketing Cloud to help you determine how well it fits your Social Media Marketing needs.


Cuspera curates public sources on the Interest such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well Salesforce Marketing Cloud solves your Social Media Marketing needs.

Peer and Expert Opinions
for Salesforce Marketing Cloud


Grow market share and Improve ROI are the most popular goals peers achieved using Salesforce Marketing Cloud .

Other goals:

  • Scale best practices
  • Increase sales & revenue
  • Improve digital and social presence
  • Enter new markets internationally or locally
  • Enhance customer relationships
  • Build brand awareness
  • Acquire customers
  • Improve stakeholder relations
  • Improve efficiency
  • Improve brand engagement
  • Establish thought leadership
See all goals See less goals


It is the best suited for e-mail, social media, offline, channels.

Other channels:

  • mobile
  • phone calls
  • point of sale
  • website
  • Facebook
  • text SMS
  • Twitter
  • causes and charity
  • mobile app
  • display advertisement
  • on premises
  • chat
  • promotions
  • newsletter
  • omnichannel
  • Amazon
  • review sites
  • user generated content
  • blogs
  • trade shows
  • video
  • games
  • Pinterest
  • Doubleclick
  • mass media
  • television
  • events
See all channels See less channels


Peers recommend engagement management, communication management, advertisement, as the business processes that they have been most satisfied while using Salesforce Marketing Cloud .

Read Peer and Expert Experience for Business Use Cases




Engagement management With E mail

"...I've engaged support via phone, email, and Chatter, and it's always top-notch...."
Peer review by Verified Reviewer, 51-200 employees

engaging and following up

Communication management With E mail and Social media

"...I'm hoping it makes the experience of building and sending emails through Marketing Cloud an easier one. ...."
Peer review by Emily K., Director of Digital Engagement, Non-Profit Organization Management

sending & publishing communications

tracking & monitoring communications

Advertisement With Social media and E mail and Mobile

"...As a provider of digital marketing automation (email, social, ads) and analytics, is great when it comes to connecting the dots between what you know about customers and what marketing materials you should send to them...."
Peer review by Kristen D., Marketing Operations Manager, Information Technology and Services

+57 more business use cases

Our AI advisor, Wyz, harnessed 2741 insights from peers and experts to help you assess how these Salesforce Marketing Cloud use cases fit your Social Media Marketing needs.

Popular Business Setting
for Salesforce Marketing Cloud

Top Industries

  • Computer Software
  • Information Technology and Services
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Salesforce Marketing Cloud to Grow market share and Improve ROI

Verify if it works for you

Peer and Expert Opinion on Features
for Salesforce Marketing Cloud

  • Low
  • Medium
  • High


Alerts: popups & Notifications



IT and Other Capabilities
for Salesforce Marketing Cloud

  • Low
  • Medium
  • High


Data Import

Data Export


Email Support

24/7 Support

Chat Support

Phone Support


AI Powered


Custom Reports

Failure Risk Guidance Security Report ?

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Marketing Cloud

Vendor Profile Details

Company Name Salesforce
Year Founded 1999
HQ Location 1 Market, San Francisco, CA 94105, US
Employees 10001+
Financials IPO