Salesforce Marketing Cloud Overview
Salesforce Marketing Cloud enhances customer engagement and drives revenue growth. Explore its marketing solutions to win customers and improve interactions.
Use Cases
Customers recommend Engagement Management, Communication Management, Advertisement, as the business use cases that they have been most satisfied with while using Salesforce Marketing Cloud.
Business Priorities
Enhance Customer Relationships and Grow Market Share are the most popular business priorities that customers and associates have achieved using Salesforce Marketing Cloud.
Salesforce Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data
Salesforce Marketing Cloud works with different mediums / channels such as E-Mail. Social Media. and Mobile.
Salesforce Marketing Cloud's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Salesforce Marketing Cloud support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Salesforce Marketing Cloud analytics capabilities include Analytics, and Custom Reports.
Reviews
"...While this software allows us to send emails using Salesforce campaigns, the number of constant problems and terrible customer service make it a huge waste of money...." Peer review by Cat M., VP of Operations, Marketing and Advertising
Peer review evidence (same sources as the product rating summary)
"...All of which can be accomplished by following the marketing mandate of trust, connected data, and transformative engagement. ..." Keynote Highlights of Dreamforce 2019
"...Create a Triggered Email Message Interaction ..." Send a triggered email using AMPscript
"...Right from powering cross-channel customer journeys and personalized advertising on social media to facilitating seamless content sharing and agile brand messaging, this Salesforce Marketing Cloud release has a lot to offer...." 6 reasons to cheer for Salesforce Marketing Cloud user
Salesforce Marketing Cloud, TelemetryTV, Statusbrew, Cincopa, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Salesforce Marketing Cloud
Top Industries
- Computer Software
- Information Technology and Services
- Non-Profit Organization Management
Popular in
- Small Business
- Mid Market
- Enterprise
Salesforce Marketing Cloud is popular in Computer Software, Information Technology And Services, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.
Salesforce Marketing Cloud Customer wins, Customer success stories, Case studies
What solutions does Salesforce Marketing Cloud provide for Engagement Management?
How does Salesforce Marketing Cloud facilitate Communication Management?
How can Salesforce Marketing Cloud optimize your Advertisement Workflow?
What solutions does Salesforce Marketing Cloud provide for Content Management?
How does Salesforce Marketing Cloud facilitate Campaign Management?
49 buyers and buying teams have used Cuspera to assess how well Salesforce Marketing Cloud solved their Social Media Marketing needs. Cuspera uses 1903 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.
Curative - Healthcare - Medium
Curative Ditches $600, 000 Salesforce Contract Says 'AI Changes the Economics of Building ...
Siemens - Manufacturing - Very Large
Businesses nearly triple AI agent deployments — Salesforce
Department of Defense - Defense - Very Large
DoD Authorizes Salesforce Agentforce 360 at Impact Level 5
How Salesforce Uses Analytics to Drive Our Marketing Business
Frequently Asked Questions (FAQ)
What buyers ask before choosing Salesforce Marketing Cloud
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is a digital marketing automation and analytics software designed for marketers to help them better understand the consumers, engage with them, and implement the insights to personalise consumer’s experience. With the help of the platform, the teams can utilize email marketing campaigns to increase the ROI.
The platform offers multiple tools for email marketing and social media campaign management including customer journey builder, email studio, mobile studio, social studio, advertising studio and interaction studio. It also has Data studio, Datorama and Audience Studio that provides a complete data ecosystem for all marketing data, KPIs, investments and decisions.
The cloud based software helps unite marketing and sales on a single platform for B2B marketing automation. It helps measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.
What is Salesforce Marketing Cloud used for?
What are the top features of Salesforce Marketing Cloud?
Who uses Salesforce Marketing Cloud?
What are Salesforce Marketing Cloud alternatives?
Where is Salesforce Marketing Cloud located?
Peers used Salesforce Marketing Cloud for engagement management and communication management
Salesforce Marketing Cloud Competitors
Salesforce Marketing Cloud Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (33) |
| Analytics | Read Reviews (139) |
| Custom Reports | Read Reviews (245) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (33) |
| Analytics | Read Reviews (139) |
| Custom Reports | Read Reviews (245) |
Salesforce Marketing Cloud Integrations
Salesforce Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Salesforce Marketing Cloud
Software Failure Risk Guidance
?for Salesforce Marketing Cloud
Overall Risk Meter
Top Failure Risks for Salesforce Marketing Cloud
Salesforce, Inc. News
Sweep Launches Multi-Org Agent to Bring Cross-System Intelligence to Salesforce
Sweep has launched the Multi-Org Agent for Salesforce, enabling enterprises to manage multiple Salesforce environments efficiently. This new agent maps dependencies and automations across fragmented Salesforce systems, reducing risks like outages and compliance gaps. It supports strategic consolidation, M&A integration, and AI readiness. Sweep plans to extend this capability to Snowflake and ServiceNow soon.
Salesforce's AI Ambitions Gain Momentum with Evercore Backing
Salesforce is advancing its AI initiatives, particularly with its Agentforce product, as noted by Evercore ISI. The company is expanding its Agentic Enterprise Pro offerings to enhance AI agent deployment and broaden use cases for customers, signaling positive momentum in AI adoption.
Agentic AI Deployment Surges at Salesforce
Salesforce's 2026 Agentic Enterprise Index reveals a tripling in AI agent deployments, significantly enhancing customer engagement and operational efficiency. The index highlights a bifurcation in AI deployment strategies across industries, with consumer sectors focusing on task-specific agents and complex sectors on versatile agents. This shift underscores AI's growing role in driving business outcomes and competitive dynamics in enterprise technology.
Salesforce Announces Date of Second Quarter Fiscal 2027 Earnings Release and Webcast
Salesforce announced it will release its second quarter fiscal 2027 financial results on August 26, 2026, followed by a live webcast to discuss the results.
Salesforce, Inc. Profile
HQ Location
415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Employees
10001+
Social
Financials
IPO
