Talkwalker Analytics Overview

Talkwalker transforms social media marketing by offering a powerful platform for social listening, media monitoring, and social benchmarking. Its unique capability lies in navigating vast amounts of social and consumer data, allowing businesses to gain deep insights into consumer behavior and market trends. Over 2,500 brands trust Talkwalker to track real-time conversations and measure brand impact across various media channels. The platform's advanced analytics tools provide actionable insights that drive strategic decision-making and enhance brand visibility. Recognized as a leader in The Forrester New Wave™, Talkwalker is at the forefront of consumer intelligence, enabling businesses to stay ahead in a rapidly evolving digital landscape.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Talkwalker Analytics.

Other use cases:

  • Competitive Intelligence
  • Helpdesk Management
  • Public Relations
  • Influencer Marketing
  • Content Management
  • Call Transcription
  • Social Media Marketing
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Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Talkwalker Analytics.

Other priorities:

  • Improve ROI
  • Acquire Customers
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Launch New Products
  • Scale Best Practices
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Manage Risk
  • Establish Thought Leadership
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Talkwalker Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Talkwalker Analytics works with different mediums / channels such as Social Media. and E-Mail.

Talkwalker Analytics's features include Alerts: Popups & Notifications, Dashboard, Personalization, etc. and Talkwalker Analytics support capabilities include Chat Support, Email Support, Phone Support, etc. also Talkwalker Analytics analytics capabilities include Custom Reports, and Analytics.

Reviews

"All brands have suffered from the pandemic. But there's still a huge opportunity to recover." - Bruce Hoang

Peer review evidence (same sources as the product rating summary)

"...If you're looking to add social analytics to your capabilities, Talkwalker is the way to go!..." Peer review by Agency
"...Talkwalker is a very fast Social Media Monitoring tool, combining multiples Social Media Channels in the same feature...." Peer review by Cécile G
"...More than the message, Soubies underscored the vital role that new and disruptive technologies play in engaging the current generations of consumers...." Technology challenges traditional advertising, says Talkwalker

Talkwalker Analytics, Loomly Social media content management, Brand24, SentiOne, Awario, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Talkwalker-analytics is a leading consumer intelligence platform for social listening, media monitoring, and social benchmarking. It helps navigate dynamic social and consumer data effectively.

Popular Business Setting

for Talkwalker Analytics

Top Industries

  • Marketing and Advertising
  • Banking
  • Computer Software

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Talkwalker Analytics is popular in Marketing And Advertising, Banking, and Computer Software and is widely used by Small Business, Enterprise, and Mid Market.

Talkwalker Analytics Customer wins, Customer success stories, Case studies

How can Talkwalker Analytics optimize your Social Media Management Workflow?

What makes Talkwalker Analytics ideal for Communication Management?

What makes Talkwalker Analytics ideal for Engagement Management?

How efficiently Does Talkwalker Analytics manage your Competitive Intelligence?

How can Talkwalker Analytics optimize your Helpdesk Management Workflow?

17 buyers and buying teams have used Cuspera to assess how well Talkwalker Analytics solved their Social Media Marketing needs. Cuspera uses 2529 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Talkwalker Analytics testimonial

Bruce Hoang

Director Communication, Channels and data

ORANGE France

All brands have suffered from the pandemic. But there's still a huge opportunity to recover. Testimonial By Bruce Hoang
Talkwalker Analytics testimonial

Romain Mazeries

CEO

MANGOPAY

We’ve used the powerful tool of Talkwalker not only to listen to social media, but to listen to the voice of customers internally. This has provided the company with further insights into their consumers, and enabled MANGOPAY to action the voice of the customer across their business. Testimonial By Romain Mazeries
CUSTOMERS TESTIMONIALS
Talkwalker Analytics testimonial

Bruce Hoang

Director Communication, Channels and data

ORANGE France

All brands have suffered from the pandemic. But there's still a huge opportunity to recover. Testimonial By Bruce Hoang
Talkwalker Analytics testimonial

Romain Mazeries

CEO

MANGOPAY

We’ve used the powerful tool of Talkwalker not only to listen to social media, but to listen to the voice of customers internally. This has provided the company with further insights into their consumers, and enabled MANGOPAY to action the voice of the customer across their business. Testimonial By Romain Mazeries
 

香港航空 (Hong Kong Airlines) - Airlines - Large

Hong Kong, Hong Kong

Talkwalker helped Hong Kong Airlines turn a social media crisis into a PR win. The airline faced backlash over ticket pricing errors. Using real-time social listening, they monitored negative comment...s and responded within hours. Engagement increased by 4,900% after their quick action. The case compares their response to British Airways' handling of a similar issue.

 

ヨックモック - Food & Beverages - Medium

Tokyo, Japan

Talkwalker helped ヨックモック, a confectionery maker, understand customer opinions on social media. The company used social listening to track positive and negative feedback in real time. This insight sup...ported better customer experience strategies. Digital engagement became key as in-person shopping declined. The case shows how social intelligence tools can guide business decisions in a changing market.

 

UniCredit - Banking - Very Large

Milan, Italy

UniCredit used Talkwalker's consumer intelligence platform to monitor brand reputation and manage crises. The bank tracked sector conversations and improved its communication strategy. This helped Un...iCredit understand the social impact of its marketing. The platform made it easier for teams to share insights and make better business decisions. UniCredit simplified its tech stack with Talkwalker.

 

Gruppo STEF - Transportation/Trucking/Railroad - Large

Paris, France

Gruppo STEF used Talkwalker for social listening and consumer intelligence. They tracked trending topics and emerging conversations online. The team used Top Themes to follow hot topics and Virality ...Maps to measure topic popularity. They analyzed user-generated content to guide future editorial decisions. This helped them stay close to consumers and spot potential controversies early.

 

Bonduelle - Consumer Goods - Large

Villeneuve-d'Ascq, France

Bonduelle used Talkwalker to break down data silos between departments. The company shared social media data across product marketing, corporate communication, risk management, and HR teams. This hel...ped Bonduelle coordinate its brand strategy online and on social channels. Teams made better decisions using shared insights. The case shows how unified data improved collaboration and brand management.

 

Yves Rocher - Consumer Goods - Large

Rennes, France

Yves Rocher used Talkwalker to better understand consumer needs in the cosmetics industry. The company focused on three main challenges: health and safety, eco-design, and sourcing natural raw materi...als. Talkwalker helped Yves Rocher listen to consumers and shape products for the future. This approach supports brand growth and aligns with sustainability goals.

Free Social Media Monitoring Tool - Talkwalker Free Social Search

Video Thumbnail

Frequently Asked Questions(FAQ)

for Talkwalker Analytics

What is Talkwalker Analytics?

Talkwalker Analytics is a social media analytics and monitoring platform for marketing teams to promote brand, increase customer engagement and increase revenue.

Talkwalker Analytics helps teams to analyze online, social, print and TV/radio content in one. It helps in analyzing both text and visual content, it saves 40% of time with automatic report creation and distribution. It offers customized dashboard. It ensures data integrity by having one centralized data intelligence platform.

Talkwalker Analytics comes with artificial intelligence (AI) to find most relevant and impactful information. It uses image recognition technology to track over 30,000 brands images.it comes with smart theme analytics for collaborating with people and brand.it offers 30 prebuilt use cases to create reports on social media performance. It comes with centralized data intelligence platform for data integrity.

What is Talkwalker Analytics used for?

Talkwalker Analytics is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Communication Management and Engagement Management .

What are the top features of Talkwalker Analytics?

Alerts: popups & Notifications, Dashboard and Personalization are some of the top features of Talkwalker Analytics.

Who uses Talkwalker Analytics?

Talkwalker Analytics is used by Marketing And Advertising, Banking and Computer Software among other industries.

What are Talkwalker Analytics alternatives?

Loomly Social Media Content Management, Brand24, SentiOne and Awario are popular alternatives for Talkwalker Analytics.

Where is Talkwalker Analytics located?

Talkwalker Analytics is headquartered at 485 Lexington Avenue, Floor 26th New York, NY 10017.
lightning

Peers used Talkwalker Analytics for social media management and communication management

Talkwalker Analytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.73/5

Read Reviews (77)
Custom Reports

4.77/5

Read Reviews (507)
Analytics

4.76/5

Read Reviews (466)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.73/5

Read Reviews (77)
Custom Reports

4.77/5

Read Reviews (507)
Analytics

4.76/5

Read Reviews (466)

Software Failure Risk Guidance

?

for Talkwalker Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Talkwalker Analytics

Talkwalker News

Partnership

Mark and Comm deploys Talkwalker to raise the bar on social intelligence for Sri Lankan brands

Mark and Comm has partnered with Talkwalker to offer advanced social listening and media monitoring services in Sri Lanka. This collaboration provides brands with real-time monitoring, sentiment analysis, and crisis intelligence as a managed service. Anjalie Munasinghe will lead the initiative, leveraging her expertise in media monitoring and reputation management.

M&A

Hootsuite Announcement

Hootsuite is set to acquire Talkwalker, enhancing its capabilities in social media performance. This acquisition will transform Talkwalker's Luxembourg HQ into Hootsuite's European HQ, leveraging AI-powered social listening to drive innovation. The partnership aims to create a social media performance engine, combining predictive analytics and global listening coverage to optimize brand awareness and lead generation.

Product

https://talkcmo.com/news/talkwalker-realeases-its-brand-love-benchmarking-solution-for-marketers/

https://talkcmo.com/news/talkwalker-realeases-its-brand-love-benchmarking-solution-for-marketers/

Talkwalker Profile

Company Name

Talkwalker

Company Website

https://www.talkwalker.com/

Year Founded

2009

HQ Location

485 Lexington Avenue, Floor 26th New York, NY 10017

Employees

101-250

Social

Financials

M&A