Cision Impact Overview

Cision offers media analytics and measurement software tools. These tools help organizations track and evaluate media impact.

Use Cases

Customers recommend Public Relations, Engaging And Following Up, Lead Qualification: Firmographic, as the business use cases that they have been most satisfied with while using Cision Impact.

Other use cases:

  • Segmentation And Targeting
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Cision Impact Use-Cases and Business Priorities: Customer Satisfaction Data

Peer review evidence (same sources as the product rating summary)

"...To promote the study s findings, Kringle PR elves: Pushed out a variety of paid and owned media, including a fully optimized press release and PDF of the full report Engaged in outreach promoting the study to a set of carefully chosen media publications and social media influencers that would resonate with their target audiences Used Cision Impact to retarget relevant audiences who had consumed earned media about other holiday topics, including Black Friday, seasonal recipes, and the year s hottest toys ..." Kringle Industries Partners With Cision To Spread Holiday Cheer
"...Validate that you are reaching the right audiences and unlock new, highly-engaged audiences you may not have previously considered with advanced PR analytics like demographic and firmographic data. ..." Audience & Attribution Technology
"...Validate that you are reaching the right audiences and unlock new, highly-engaged audiences you may not have previously considered with advanced PR analytics like demographic and firmographic data. ..." Audience & Attribution Technology

Cision Impact, belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Cision Impact Customer wins, Customer success stories, Case studies

How efficiently Does Cision Impact manage your Public Relations?

How can Cision Impact optimize your Engaging And Following Up Workflow?

UMass Memorial Health Care - Hospital & Health Care - Large

Worcester, USA

UMass Memorial Health Care used Cision Comms Cloud to boost positive media coverage. The media team aimed to generate 100 good news stories each year, despite being only four people and facing tough ...competition for attention. With Cision, they reached their annual goal before summer. Their stories appeared in major outlets like the Boston Globe and The New York Times. The platform helped them target the right reporters and manage PR campaigns more effectively.

Tom Smith - Information Services - Small

USA

Tom Smith used HARO, a Cision company, for over 10 years to boost PR and communications. He generated several million dollars in earned media for FMI Corporation and hundreds of thousands for Anua In...ternational, all without a PR budget. HARO helped him connect with journalists and build a large network. As a one-person marketing team, he secured major media coverage and wrote 1,500 articles for DZone.com. His work contributed to a successful company sale.

The Abbi Agency - Marketing And Advertising - Small

Reno, USA

The Abbi Agency used Cision to launch a digital-first PR strategy for Visit Carmel. They leveraged Cision's monitoring tools to find high-traffic media coverage. The agency re-pitched those outlets w...ith new stories to boost website visits. Cision also helped them track and prove increases in domain authority for CarmelCalifornia.com. This approach drove more traffic and measurable results for their client.

Small Dog Creative - Marketing And Advertising - Small

Los Angeles, USA

Small Dog Creative used Cision to expand their PR services. They built media lists and distributed press releases for clients. Cision helped them track open rates and coverage. The platform made it e...asy to access contacts and outlets. As a result, they earned more media coverage and special feature stories for clients. Cision became essential for their PR and communications work.

SickKids Foundation - Non Profit Organization Management - Large

Toronto, Canada

SickKids Foundation used Cision to improve its fundraising communications. The team cut time spent on daily monitoring reports by 50%. They customized Cision’s monitoring tools for different needs. C...ision Insights gave them deep competitive analytics. This helped SickKids maximize reach and fundraising opportunities.

Sage Growth Partners - Management Consulting - Small

Baltimore, USA

Cision helped Sage Growth Partners boost media pickups by 82% for one healthcare client. The agency used Cision’s Communications Cloud to target healthcare influencers and track engagement. PR Newswi...re distribution led to over 2,100 placements and national coverage for another client. Sage Growth Partners reached the 93rd percentile for press release engagement in healthcare news. The platform enabled better audience targeting, personalized outreach, and measurable campaign results.

Cision Impact Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

4.22/5

Read Reviews (7)
Analytics

4.07/5

Read Reviews (6)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.22/5

Read Reviews (7)
Analytics

4.07/5

Read Reviews (6)

Software Failure Risk Guidance

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for Cision Impact

Top Failure Risks for Cision Impact

Cision US Inc. News

Product

Cision Strengthens Canadian Media Intelligence Coverage with New Le Devoir Agreement

Cision has signed a content licensing agreement with Le Devoir, enhancing its Canadian media intelligence coverage. This integration provides Cision's customers with access to trusted French-language journalism, aiding in reputation monitoring and decision-making. The agreement underscores Cision's commitment to delivering high-quality content to better understand public conversations in Canada.

Product

Cision launches AI Coverage Analysis in CisionOne

Cision has launched AI Coverage Analysis within its CisionOne platform, enhancing PR workflows by helping teams understand media narratives and identify actionable insights. This feature integrates AI to provide tailored recommendations, enabling faster decision-making and improved communication strategies.

Partnership

Bloomberg Media Partners With Cision To Expand Access To Its Journalism

Bloomberg Media and Cision have partnered to expand access to Bloomberg's journalism. This collaboration aims to enhance media content distribution and improve journalism access for users.

Product

Cision Ltd.: CisionOne Expands AI-Powered Platform with Enhanced Instant Insights and Social Intelligence

Cision has enhanced its CisionOne platform with new AI-powered features, including Instant Insights dashboards and expanded social intelligence. These upgrades provide PR teams with a unified solution for monitoring conversations, managing reputation, and distributing media releases. The platform now integrates traditional media, social intelligence, and media release distribution, offering advanced filtering, granular analysis, and enhanced social capabilities with integrations like Instagram and LinkedIn.

Cision US Inc. Profile

Company Name

Cision US Inc.

Company Website

https://www.cision.com/

Year Founded

2016

HQ Location

130 E Randolph Street, 7th Floor, Chicago, IL 60601, US

Employees

1001-5000

Social

Financials

IPO