Copper: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Copper
Brand: Copper
Rating: 4.5 (4717 reviews)

4.5 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(4717)

Customer stories

Copper CRM and Mailchimp help Polymath, a creative agency, manage 1,000+ contacts and automate email marketing. The team uses Copper for pipeline management, contact tracking, and workflow automation. Mailchimp integration enables personalized drip campaigns and branded welcome emails. Polymath exposes new audiences to its services and expands customer relationships. The agency plans to add more automation as it grows.
Copper CRM helped On Your Feet get started quickly because it worked with Gmail. The team used integrations right away. There was almost no setup time. Copper made it easy for them to organize contacts and manage relationships. The customer said they were sold on Copper because of its ease of use and fast setup.
Copper CRM helped itBrand, a creative agency, organize customer data and improve client relationships. The team needed a CRM that worked well with G Suite and was easy to use. Other tools like HubSpot and Salesforce did not fit their needs. Copper CRM offered seamless integration and was simple for the team to adopt. This led to better productivity, collaboration, and visibility across the agency.
Copper CRM helped IrishAngels, a venture capital firm, organize all deal and contact data in one place. Before Copper, IrishAngels used many Google spreadsheets, making it hard to track deals and communicate as a team. With Copper, they set up five custom pipelines and integrated with Gmail, Docs, Sheets, and Calendar. This made it easier to manage relationships and focus on finding new deals. IrishAngels doubled its deal pipeline in one quarter after switching to Copper.
Copper CRM helps Storm Ventures manage hundreds of relationships and emails daily. The CRM lets the team see all contact activity and history in one place. This saves time and stops manual data entry. Staff now focus on high-value tasks like managing key events. Copper CRM acts like an extra employee for Storm Ventures.
Copper CRM helps Advoc8, a creative agency in Washington D.C., manage complex events for clients like Google and CNN. Advoc8 uses Copper to organize contacts, track deals, and streamline project workflows. The team values Copper's easy integration with Google Workspace and its user-friendly interface. Copper supports Advoc8 in handling large volumes of contacts and financial transactions for major events. The agency credits Copper for making their sales and project management much easier.

Product Business Settings

Copper is popular in Information Technology And Services, Financial Services, and Management Consulting industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Marketing Automation

Email Marketing

Contact Center Software

Help Desk

Copper Product Overview

Copper CRM stands out with its intuitive design, allowing businesses to manage customer relationships effortlessly. No need to juggle multiple tabs; everything happens in one place. From connecting with leads to winning deals and delivering projects, Copper streamlines the entire customer journey. Trusted by over 30,000 companies, this CRM solution emphasizes building lasting relationships. It caters to businesses seeking to enhance client interactions and foster repeat business. Copper's user-friendly interface ensures you can focus on what matters most—your clients. Whether you're nurturing leads or finalizing deals, Copper has the tools you need to succeed.

How satisfied the customers are with Copper use-cases

Reviews

"I’m a huge fan of Copper’s scalability and integration capabilities.” When introducing new applications to clients, Google for Work is her “go-to” as “it is a game changer in the SMB space." - Julia

"Everything we tried out had the potential for errors. Emails were getting lost and not counted. There was even one solution that had an accidental data wipe when we were using them. We lost a huge chunk of information that was vital to our company." - Mariah Nimmich

Copper Customer Insights, Testimonials and Case Studies

What Are the key features of Copper for Engagement Management?

Copper facilitates engagement management by providing a centralized platform to track customer interactions, schedule follow-ups, and store associated files. It enables efficient collaboration by allowing team members to access and contribute to shared information. A limitation is the absence of integrated email campaign automation.

"...It provides quick insights as to customer interaction history when reading or composing messages, as well as giving users the ability to modify records, add tasks, calendar events, etc...." Peer review by Pete M., Founder & CEO, Internet

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What benefits does Copper offer for Contact List Management?

Copper enables the creation and management of contacts and deals. It facilitates tracking past interactions, email threads, and tasks, and provides a comprehensive history of customer engagement. Limitations include a lack of click-to-call functionality and the absence of an alphabetical sorting option that persists when returning to the contact list after viewing a contact.

"...Ticket history gets recorded into the activity feed...." Zendesk CRM Integration With Copper

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How efficiently Does Copper manage your Lead Tracking?

Copper enables users to track leads and opportunities throughout the sales process. The software allows for customization, facilitating individual needs and team-wide adoption. Copper's limitation lies in its inability to always identify and track duplicate leads.

"...Keeping track of deals...." Peer review by Michele M

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How does Copper facilitate Communication Management?

Copper provides robust communication management capabilities that allow users to track emails, monitor sales, and store data. The platform integrates with various mail and information platforms, facilitating efficient customer communication management. The lack of email sending capabilities within Copper may limit its usability for some users.

"...It is seamless with email tracking...." Peer review by Becca E, Director of Client Partnerships, Computer Software

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What solutions does Copper provide for Lead Management?

Copper and ProsperWorks are lead management solutions that help businesses track leads, manage contacts, and monitor sales processes. They offer features such as custom field creation, activity and opportunity tracking, and reporting. However, both systems have limitations in terms of donor history tracking and lead categorization.

"...I also like that Prosperworks notifies you when a lead/prospect opens one of your emails...." Peer review by User

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What is Copper?

Copper is a CRM software for small, mid-sized and enterprise companies to manage sales leads to improve customer relationship and grow business. The CRM is built on G Suite, enabling users to integrate all information associated with G Suite is made accessible from one place.

It is primarily used to improve sales productivity, collaborate and manage tasks efficiently and integrate with all G Suite products

Sales productivity features include lead management, contact management, visual pipeline management. Task management includes ready-to-use e-mail templates, e-mail sync and notifications. Collaboration tools include workflow automation with integration options available

What is Copper used for?

Copper is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Contact List Management and Lead Tracking .

What are the top features of Copper?

Personalization, Recording and Dashboard are some of the top features of Copper.

Who uses Copper?

Copper is used by Information Technology And Services, Financial Services and Management Consulting among other industries.

What are Copper alternatives?

Less Annoying CRM, Teamgate CRM, Monday Sales CRM and ClickUp are popular alternatives for Copper.

Where is Copper located?

Copper is headquartered at 301 Howard St, San Francisco, California US.

11 buyers and buying teams have used Cuspera to assess how well Copper solved their CRM needs. Cuspera uses 4717 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS	TESTIMONIALS
Julia Social x Data	I’m a huge fan of Copper’s scalability and integration capabilities.” When introducing new applications to clients, Google for Work is her “go-to” as “it is a game changer in the SMB space. Testimonial By Julia
Mariah Nimmich Director of PR & Private Label Manager Bulu Box	Everything we tried out had the potential for errors. Emails were getting lost and not counted. There was even one solution that had an accidental data wipe when we were using them. We lost a huge chunk of information that was vital to our company. Testimonial By Mariah Nimmich
Healey Cypher Founder and CEO Zivelo	Customers’ expectation for how to engage with the physical world is accelerating rapidly. So we think of the retail experience in a very data-driven manner—similar to that of an online session. Just like the web optimizes the conversion funnel, we find unique moments in the physical store where we ...can use technology to remove friction. Testimonial By Healey Cypher

CUSTOMERS	TESTIMONIALS
Julia Social x Data	I’m a huge fan of Copper’s scalability and integration capabilities.” When introducing new applications to clients, Google for Work is her “go-to” as “it is a game changer in the SMB space. Testimonial By Julia
Mariah Nimmich Director of PR & Private Label Manager Bulu Box	Everything we tried out had the potential for errors. Emails were getting lost and not counted. There was even one solution that had an accidental data wipe when we were using them. We lost a huge chunk of information that was vital to our company. Testimonial By Mariah Nimmich
Healey Cypher Founder and CEO Zivelo	Customers’ expectation for how to engage with the physical world is accelerating rapidly. So we think of the retail experience in a very data-driven manner—similar to that of an online session. Just like the web optimizes the conversion funnel, we find unique moments in the physical store where we ...can use technology to remove friction. Testimonial By Healey Cypher