FullStory Overview

Fullstory leverages behavioral data analytics to transform digital experiences. Its platform uncovers user sentiment hidden within click patterns, enabling businesses to refine their products and foster customer loyalty. By providing a comprehensive view of visitor interactions, Fullstory aids in making informed decisions that enhance user engagement and conversion rates. The platform's always-on, AI-driven analysis offers actionable insights, setting it apart as a trusted resource in understanding user behavior. This focus on detailed behavioral data supports businesses in crafting strategies that align with market demands and drive ROI.

Use Cases

Customers recommend Engagement Management, Products & Pricelist Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using FullStory.

Other use cases:

  • Customer Feedback Management
  • Onboarding
  • Collaboration
  • Funnel Analysis
  • Lead Analytics
  • Workflow Management
  • Product Marketing
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using FullStory.

Other priorities:

  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Efficiency
  • Grow Market Share
  • Improve ROI
  • Establish Thought Leadership
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FullStory Use-Cases and Business Priorities: Customer Satisfaction Data

FullStory works with different mediums / channels such as Website. and Chat.

FullStory's features include Recording, Personalization, Ticketing, etc. and FullStory support capabilities include Chat Support, 24/7 Support, Phone Support, etc. also FullStory analytics capabilities include Analytics, and Custom Reports.

Reviews

"Solving mobile issues can be extremely difficult. With other analytics platforms, we could only get a fraction of the story—but FullStory makes decision-making easier by grouping all of our mobile data together in one place. Since implementing FullS...tory on our native mobile apps, we’ve been able to resolve significant mobile issues in days rather than months, and decrease churn associated with frustrating mobile experiences." - Joshua Lowe

Peer review evidence (same sources as the product rating summary)

"...You can dig through page flows in Google Analytics or you can just watch the users actual interactions to better understand how and why they converted (or didn't). ...." Peer review by Verified Reviewer, Oil & Energy
"...Well, we go through traditional product management practices like other companies do...." How FullStory Founder Built a Successful Startup
"...And from the looks of it, Fullstory uses Zendesk Help Center to manage its knowledge base. ..." Article Makeover: Modifying a FullStory Help Article Using Workflows

FullStory, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Fullstory surfaces user sentiment through behavioral data, helping create better products. Loyal customers are won by uncovering insights hidden between clicks.

Popular Business Setting

for FullStory

Top Industries

  • Retail
  • Internet
  • Hospitality

Popular in

  • Mid Market
  • Small Business
  • Enterprise

FullStory is popular in Retail, Internet, and Hospitality and is widely used by Mid Market, Small Business, and Enterprise.

FullStory Customer wins, Customer success stories, Case studies

What makes FullStory ideal for Engagement Management?

How does FullStory address your Products & Pricelist Management Challenges?

What benefits does FullStory offer for Helpdesk Management?

What makes FullStory ideal for Customer Feedback Management?

How efficiently Does FullStory manage your Onboarding?

22 buyers and buying teams have used Cuspera to assess how well FullStory solved their Conversion Rate Optimization needs. Cuspera uses 2325 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
FullStory testimonial

Joshua Lowe

Product Manager

CINC

Solving mobile issues can be extremely difficult. With other analytics platforms, we could only get a fraction of the story—but FullStory makes decision-making easier by grouping all of our mobile data together in one place. Since implementing FullStory on our native mobile apps, we’ve been able to... resolve significant mobile issues in days rather than months, and decrease churn associated with frustrating mobile experiences.

Testimonial By Joshua Lowe
FullStory testimonial

Jordan Gottlieb

Director of Software Engineering

Yakima Chief Hops

FullStory enables us to provide the highest level of customer support possible with our available resources. We can proactively get ahead of most issues customers are experiencing to ensure they have the best experience possible. Without FullStory, we’d be flying blind. We did significant research ...to select the best-fitting user analytics and tracking solution, and FullStory has provided much greater value than we ever anticipated.

Testimonial By Jordan Gottlieb
FullStory testimonial

Yi Cao

Senior Manager Product Research

Hudson’s Bay Company

FullStory comes up in every voice of customer meeting. We are able to walk people through the actual pain points shoppers are facing and show what we found and how we were able to quickly resolve the issue. Or how we plan to improve the digital experience to add more value for our shoppers. Testimonial By Yi Cao
CUSTOMERS TESTIMONIALS
FullStory testimonial

Joshua Lowe

Product Manager

CINC

Solving mobile issues can be extremely difficult. With other analytics platforms, we could only get a fraction of the story—but FullStory makes decision-making easier by grouping all of our mobile data together in one place. Since implementing FullStory on our native mobile apps, we’ve been able to... resolve significant mobile issues in days rather than months, and decrease churn associated with frustrating mobile experiences.

Testimonial By Joshua Lowe
FullStory testimonial

Jordan Gottlieb

Director of Software Engineering

Yakima Chief Hops

FullStory enables us to provide the highest level of customer support possible with our available resources. We can proactively get ahead of most issues customers are experiencing to ensure they have the best experience possible. Without FullStory, we’d be flying blind. We did significant research ...to select the best-fitting user analytics and tracking solution, and FullStory has provided much greater value than we ever anticipated.

Testimonial By Jordan Gottlieb
FullStory testimonial

Yi Cao

Senior Manager Product Research

Hudson’s Bay Company

FullStory comes up in every voice of customer meeting. We are able to walk people through the actual pain points shoppers are facing and show what we found and how we were able to quickly resolve the issue. Or how we plan to improve the digital experience to add more value for our shoppers. Testimonial By Yi Cao
 

Tıkla Gelsin - Food & Beverages - Large

Istanbul, Turkey

Fullstory helped Tıkla Gelsin find and fix friction in their digital food ordering platform. The team used session replay to see where users hesitated or abandoned flows. They improved the signup pro...cess, raising conversion by 6 percentage points. Address creation became faster, with a 19% drop in completion time and a 2.3 point boost in add-address conversion. Uncaught exception rates fell by 85.7%. Product improvements from behavioral analysis drove 28% of revenue uplift.

 

Younique - Consumer Goods - Large

Lehi, USA

Fullstory helped Younique cut checkout time by 14%. The platform improved team communication with Slack integration. Younique used analytics to spot and fix site issues fast. Five teams now use Fulls...tory to track feature engagement and conversion. The business intelligence team uses data export to enrich models. Younique saw faster support ticket resolution and better site performance.

 

MYOB - Computer Software - Large

Melbourne, Australia

Fullstory helped MYOB save 25% of engineering time. MYOB used Fullstory's Private by Default and Session Replay features to protect user privacy and quickly resolve bugs. The platform let MYOB see al...l digital experience data in one place. This made it easier to act on customer feedback and improve products fast. Three teams at MYOB now use Fullstory for better collaboration.

 

Kogan.com - Retail - Large

Melbourne, Australia

Kogan.com used Fullstory to speed up bug fixes and improve customer experience. The team used Session Replay to see user interactions and quickly find problems. Fullstory helped them decide which iss...ues would have the biggest impact on revenue. Four teams and three brand sites now use Fullstory to save engineering time and focus on high-value fixes. This led to better online shopping for customers and more revenue for Kogan.com.

Finicity - Financial Services - Large

Salt Lake City, USA

Finicity used Fullstory to improve fraud detection and data collection on its open banking platform. The Private by Default setting helped manage sensitive data and reduce risk. Finicity saw a 15% es...timated increase in funnel conversions. Ticket resolution time dropped by 80%. Fullstory enabled better user experience insights and more secure data practices.

A leading international hospitality organization - Hospitality - Large

Fullstory helped a leading international hospitality organization find and fix digital friction fast. The team used StoryAI Opportunities to spot $17 million in revenue-impacting issues in just three... months. They fixed a major redemption flow error within 48 hours. Fullstory also revealed that 12% of sessions were bot traffic, so the team enabled automated bot filtering. Now, over 320 users rely on Fullstory for a single source of truth across web and mobile.

Welcome to the next chapter in behavioral data analytics

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Frequently Asked Questions (FAQ)

What buyers ask before choosing FullStory

What is FullStory?

FullStory is a web-based digital intelligence system that helps optimize the client experience. It enables users to track and monitor each customer activity. The software helps its clients improve digital experience for their customers by pinpointing when, where, and how user struggle is affecting business revenue and retention.From clicks to page transitions, everything is indexed automatically. The indexed information is accessible to the entire team, which can be used to help drive business decisions.

FullStory automatically discovers, analyzes, and ranks improvement opportunities so that users can confidently focus on the improvements that will yield the greatest benefits. . FullStory account is equipped with a robust suite of tools to manage privacy, consent, and selective exclusion of on-screen text. It makes apps smarter and most critical workflows snappier.

What is FullStory used for?

FullStory is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Products & Pricelist Management and Helpdesk Management .

What are the top features of FullStory?

Recording, Personalization and Ticketing are some of the top features of FullStory.

Who uses FullStory?

FullStory is used by Retail, Internet and Hospitality among other industries.

What are FullStory alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for FullStory.

Where is FullStory located?

FullStory is headquartered at 1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US.
lightning

Peers used FullStory for engagement management and products & pricelist management

FullStory Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (7)
Analytics

4.43/5

Read Reviews (304)
Custom Reports

4.00/5

Read Reviews (338)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (7)
Analytics

4.43/5

Read Reviews (304)
Custom Reports

4.00/5

Read Reviews (338)

Software Failure Risk Guidance

?

for FullStory

Overall Risk Meter

Low Medium High

Top Failure Risks for FullStory

Fullstory, Inc News

Product

Introducing Fullstory for Customer Agents: Support Teams Need Context, Not Questions

Fullstory has launched "Fullstory for Customer Agents," a solution that streams real-time session context into support platforms. This integration allows both AI and human agents to access detailed user session summaries, enhancing situational awareness and reducing the need for repetitive customer questioning. The product aims to improve support efficiency and resolution rates by providing immediate context for complex support tickets. It is compatible with major platforms like Zendesk and Salesforce.

Product

Fullstory launches three new solutions to power intelligent digital ...

Fullstory has launched three new AI-driven solutions: Fullstory Model Context Protocol (MCP), StoryAI Agents, and Workflow Intelligence. These tools integrate behavioral data into AI systems, automate analytics, and provide visibility into workflows, enabling businesses to enhance customer experiences and optimize processes.

Product

Prompts and use cases to get the most out of Fullstory MCP

Fullstory has introduced the MCP (Monitoring, Context, and Prompting) tool, enhancing AI-driven behavioral analytics for developers. This tool integrates behavioral context into development environments, aiding in real-time debugging and user interaction analysis. It offers structured prompts for monitoring releases, identifying UI issues, and conducting root cause analysis, improving speed and accuracy in addressing user experience challenges.

Product

Introducing Fullstory MCP: Enable Intelligent Digital Experiences Wherever You Work

Fullstory has announced the beta release of its Model Context Protocol (MCP) server, designed to enhance digital experiences by integrating human context into AI analytics. The MCP server allows teams to ask natural language questions about user interactions, providing real-time insights and reducing analysis time. This innovation aims to improve conversion rates and user engagement by leveraging Fullstory's behavioral intelligence.

Fullstory, Inc Profile

Company Name

Fullstory, Inc

Company Website

https://www.fullstory.com/

HQ Location

1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US

Employees

101-250

Social

Financials

SERIES C