Customer stories

Product Business Settings

FullStory is popular in Retail, Internet, and Hospitality industries and is widely used by Mid Market, Small Business, and Enterprise.

Integrations

Marketing Automation
Customer Feedback Management
Help Desk
Conversion Rate Optimization

FullStory Product Overview

Fullstory leverages behavioral data analytics to transform digital experiences. Its platform uncovers user sentiment hidden within click patterns, enabling businesses to refine their products and foster customer loyalty. By providing a comprehensive view of visitor interactions, Fullstory aids in making informed decisions that enhance user engagement and conversion rates. The platform's always-on, AI-driven analysis offers actionable insights, setting it apart as a trusted resource in understanding user behavior. This focus on detailed behavioral data supports businesses in crafting strategies that align with market demands and drive ROI.

How satisfied the customers are with FullStory use-cases

Reviews

"Over the years, we’ve solved countless UX and customer service issues using FullStory, and we continue to use it for those purposes every day. Few customers who have a problem on your site actually leave feedback, so if three customers report an iss...ue, that likely represents hundreds who’ve experienced it. FullStory is crucial to understanding and fixing those issues quickly." - Michael Moore
"FullStory comes up in every voice of customer meeting. We are able to walk people through the actual pain points shoppers are facing and show what we found and how we were able to quickly resolve the issue. Or how we plan to improve the digital expe...rience to add more value for our shoppers." - Yi Cao

FullStory Customer Insights, Testimonials and Case Studies

What solutions does FullStory provide for Engagement Management?

How does FullStory address your Products & Pricelist Management Challenges?

How can FullStory enhance your Helpdesk Management process?

How does FullStory facilitate Customer Feedback Management?

How does FullStory address your Onboarding Challenges?

What is FullStory?

FullStory is a web-based digital intelligence system that helps optimize the client experience. It enables users to track and monitor each customer activity. The software helps its clients improve digital experience for their customers by pinpointing when, where, and how user struggle is affecting business revenue and retention.From clicks to page transitions, everything is indexed automatically. The indexed information is accessible to the entire team, which can be used to help drive business decisions.

FullStory automatically discovers, analyzes, and ranks improvement opportunities so that users can confidently focus on the improvements that will yield the greatest benefits. . FullStory account is equipped with a robust suite of tools to manage privacy, consent, and selective exclusion of on-screen text. It makes apps smarter and most critical workflows snappier.

What is FullStory used for?

FullStory is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Products & Pricelist Management and Helpdesk Management .

What are the top features of FullStory?

Recording, Personalization and Ticketing are some of the top features of FullStory.

Who uses FullStory?

FullStory is used by Retail, Internet and Hospitality among other industries.

What are FullStory alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for FullStory.

Where is FullStory located?

FullStory is headquartered at 1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US.

22 buyers and buying teams have used Cuspera to assess how well FullStory solved their Conversion Rate Optimization needs. Cuspera uses 2325 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
FullStory testimonial

Michael Moore

CTO/CIO

Moosejaw

Over the years, we’ve solved countless UX and customer service issues using FullStory, and we continue to use it for those purposes every day. Few customers who have a problem on your site actually leave feedback, so if three customers report an issue, that likely represents hundreds who’ve experie...nced it. FullStory is crucial to understanding and fixing those issues quickly.

Testimonial By Michael Moore
FullStory testimonial

Yi Cao

Senior Manager Product Research

Hudson’s Bay Company

FullStory comes up in every voice of customer meeting. We are able to walk people through the actual pain points shoppers are facing and show what we found and how we were able to quickly resolve the issue. Or how we plan to improve the digital experience to add more value for our shoppers. Testimonial By Yi Cao
FullStory testimonial

Christiaan Johnson

Director of Product Design

Finicity

One of the greatest advantages of FullStory is that it lets us verify the data we’re seeing with actual sessions, where with other solutions we didn’t have assurance the numbers are good. FullStory goes from very macro-level analyses all the way down to individual interactions, so you can get a cle...ar, complete picture.

Testimonial By Christiaan Johnson
CUSTOMERS TESTIMONIALS
FullStory testimonial

Michael Moore

CTO/CIO

Moosejaw

Over the years, we’ve solved countless UX and customer service issues using FullStory, and we continue to use it for those purposes every day. Few customers who have a problem on your site actually leave feedback, so if three customers report an issue, that likely represents hundreds who’ve experie...nced it. FullStory is crucial to understanding and fixing those issues quickly.

Testimonial By Michael Moore
FullStory testimonial

Yi Cao

Senior Manager Product Research

Hudson’s Bay Company

FullStory comes up in every voice of customer meeting. We are able to walk people through the actual pain points shoppers are facing and show what we found and how we were able to quickly resolve the issue. Or how we plan to improve the digital experience to add more value for our shoppers. Testimonial By Yi Cao
FullStory testimonial

Christiaan Johnson

Director of Product Design

Finicity

One of the greatest advantages of FullStory is that it lets us verify the data we’re seeing with actual sessions, where with other solutions we didn’t have assurance the numbers are good. FullStory goes from very macro-level analyses all the way down to individual interactions, so you can get a cle...ar, complete picture.

Testimonial By Christiaan Johnson

ServiceTitan - Computer Software

Fullstory helped ServiceTitan, a leading SaaS provider for the trades, save over 100 hours by streamlining user behavior analysis. ServiceTitan needed better insights into user interactions across it...s complex platform. Fullstory’s Session Replay and funnel analysis tools gave ServiceTitan a unified view of user data and improved customer support. Product teams now use data to make decisions and optimize workflows.

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Carvana - Retail - Large

Fullstory helped Carvana improve site performance and user experience. Carvana used Fullstory’s digital experience intelligence platform to run A/B tests and optimize key site features. The platform ...provided direct insights into user behavior with tools like session replay and heatmaps. Carvana saw a 5% lift in cars reserved for checkout. Fullstory supported $10M+ in incremental business and cost optimizations in 2020.

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CINC - Real Estate - Medium

Fullstory helped CINC improve mobile app conversions and reduce churn. CINC used Fullstory's product analytics and session replay to quickly find and fix mobile issues. Funnels and custom events gave... CINC better data for new app features. CINC cut mobile issue resolution time by 25% and boosted customer satisfaction by 20%.

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DMPG

Fullstory helps DMPG measure digital experiences. DMPG calls Fullstory a leader in digital experience measurement. The partnership lets DMPG deliver better insights to clients. Fullstory's platform g...ives actionable data for digital transformation.

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JetBlue - Travel & Hospitality

Fullstory helps JetBlue improve its digital experience for flight booking and check-in. JetBlue uses Fullstory to monitor key features and fix problems fast. The platform lets JetBlue see the impact ...of issues in minutes. JetBlue cut payment errors by 20%. They saved over 7 days of engineering time on data issues. Time to insight on A/B tests dropped by 50%.

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Vivid Seats - Retail - Large

Fullstory helped Vivid Seats find and fix 8 critical site errors missed by other tools. The team used session replay and custom events to spot issues in the checkout process. They preserved 10,000 co...nversions per error by detecting and resolving problems quickly. Over 100 team members now use Fullstory to track user behavior and test new features. This led to fewer support escalations and better customer experiences across web and mobile.

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Welcome to the next chapter in behavioral data analytics

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Peers used FullStory for engagement management and products & pricelist management

FullStory Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (7)
Analytics

4.43/5

Read Reviews (304)
Custom Reports

4.00/5

Read Reviews (338)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (7)
Analytics

4.43/5

Read Reviews (304)
Custom Reports

4.00/5

Read Reviews (338)

Software Failure Risk Guidance

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for FullStory

Overall Risk Meter

Low Medium High

Top Failure Risks for FullStory

Fullstory, Inc News

M&A
 

Fullstory Acquires Usetiful, Extending Personalized Experience Capabilities - Demand Gen Report

Fullstory has acquired Usetiful, a digital adoption platform, to enhance its personalized experience capabilities. This acquisition integrates Usetiful's engagement tools with Fullstory's behavioral data platform, enabling real-time delivery of personalized user experiences. The move aims to improve feature adoption, user engagement, and conversion rates by connecting insights to actionable outcomes.

Product
 

Fullstory Sees 1H Growth Driven by Upmarket and Product Momentum - MarTech Cube

Fullstory launched several new products and enhancements in 2025, including StoryAI, Workforce, Fullstory Analytics, Fullstory Anywhere, and Fullstory Mobile. These innovations aim to optimize digital experiences by leveraging AI-powered behavioral data solutions. The company also integrated with Adobe Exchange and Intercom's AI agent, Fin, to enhance user behavior insights and customer interactions.

Executive
 

Fullstory Appoints Chad Gold as Chief Financial Officer

Fullstory has appointed Chad Gold as its new Chief Financial Officer.

Executive
 

Fullstory Appoints Chad Gold as Chief Financial Officer

Fullstory has named Chad Gold as its new Chief Financial Officer. Gold brings extensive financial leadership experience to support Fullstorys growth in digital experience analytics.

Fullstory, Inc Profile

Company Name

Fullstory, Inc

Company Website

https://www.fullstory.com/

HQ Location

1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US

Employees

101-250

Social

Financials

SERIES C