FullStory Overview

Fullstory leverages behavioral data analytics to transform digital experiences. Its platform uncovers user sentiment hidden within click patterns, enabling businesses to refine their products and foster customer loyalty. By providing a comprehensive view of visitor interactions, Fullstory aids in making informed decisions that enhance user engagement and conversion rates. The platform's always-on, AI-driven analysis offers actionable insights, setting it apart as a trusted resource in understanding user behavior. This focus on detailed behavioral data supports businesses in crafting strategies that align with market demands and drive ROI.

Use Cases

Customers recommend Engagement Management, Products & Pricelist Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using FullStory.

Other use cases:

  • Customer Feedback Management
  • Onboarding
  • Collaboration
  • Funnel Analysis
  • Lead Analytics
  • Workflow Management
  • Product Marketing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using FullStory.

Other priorities:

  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Efficiency
  • Grow Market Share
  • Improve ROI
  • Establish Thought Leadership
See all business priorities See less business priorities

FullStory Use-Cases and Business Priorities: Customer Satisfaction Data

FullStory works with different mediums / channels such as Website. and Chat.

FullStory's features include Recording, Personalization, Ticketing, etc. and FullStory support capabilities include Chat Support, 24/7 Support, Phone Support, etc. also FullStory analytics capabilities include Analytics, and Custom Reports.

Reviews

"One of the greatest advantages of FullStory is that it lets us verify the data we’re seeing with actual sessions, where with other solutions we didn’t have assurance the numbers are good. FullStory goes from very macro-level analyses all the way dow...n to individual interactions, so you can get a clear, complete picture." - Christiaan Johnson

Peer review evidence (same sources as the product rating summary)

"...We use it to compliment Google Analytics as although we track data such as scroll depth, and menu clicks, it's great to be able to segment in full story to see how users interact with a particular landing page, or if conversion rate is low and users aren't scrolling down the page, what they are doing instead. ...." Peer review by Lisa T., Manager, Marketing Strategy, Investment, and Data Analyst, Telecommunications
"...A combination of customer experience, customer support, product management and engineering, FullStory s dozen-plus Huggers are a very functional team, taking questions and comments from customers, working to troubleshoot issues, providing feedback for engineers, and essentially working as the front lines to make sure Johnson s vision of a perfect customer experience is realized. ..." How We Work: These Ex-Googlers Built A Grown Up Startup That Makes Sure Employees Know the FullStory
"...In the support team it helps us see what the customer sees and help us give better support without having to go back and ask the customer more questions, and then ask to see screen shots...." Peer review by User

FullStory, Smartlook, Convert Experiences, WalkMe Digital Adoption Platform, Algolia, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Fullstory surfaces user sentiment through behavioral data, helping create better products. Loyal customers are won by uncovering insights hidden between clicks.

Popular Business Setting

for FullStory

Top Industries

  • Retail
  • Internet
  • Hospitality

Popular in

  • Mid Market
  • Small Business
  • Enterprise

FullStory is popular in Retail, Internet, and Hospitality and is widely used by Mid Market, Small Business, and Enterprise.

FullStory Customer wins, Customer success stories, Case studies

Why is FullStory the best choice for Engagement Management?

How does FullStory facilitate Products & Pricelist Management?

What Are the key features of FullStory for Helpdesk Management?

How does FullStory address your Customer Feedback Management Challenges?

What makes FullStory ideal for Onboarding?

22 buyers and buying teams have used Cuspera to assess how well FullStory solved their Conversion Rate Optimization needs. Cuspera uses 2325 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
FullStory testimonial

Christiaan Johnson

Director of Product Design

Finicity

One of the greatest advantages of FullStory is that it lets us verify the data we’re seeing with actual sessions, where with other solutions we didn’t have assurance the numbers are good. FullStory goes from very macro-level analyses all the way down to individual interactions, so you can get a cle...ar, complete picture.

Testimonial By Christiaan Johnson
FullStory testimonial

Michael Moore

CTO/CIO

Moosejaw

Over the years, we’ve solved countless UX and customer service issues using FullStory, and we continue to use it for those purposes every day. Few customers who have a problem on your site actually leave feedback, so if three customers report an issue, that likely represents hundreds who’ve experie...nced it. FullStory is crucial to understanding and fixing those issues quickly.

Testimonial By Michael Moore
FullStory testimonial

Julian Gaviria

Director of User Experience

Thomas

FullStory is a part of our culture. It’s deeply ingrained in what we do. If someone has a strong opinion about our digital experience, I’m all ears. But if they don’t participate in our recurring FullStory game film reviews, I can’t dedicate much attention to their idea. FullStory helps us keep use...rs top-of-mind, but also gives our co-workers a systematic way to propose evidence-based ideas for improvement.

Testimonial By Julian Gaviria
CUSTOMERS TESTIMONIALS
FullStory testimonial

Christiaan Johnson

Director of Product Design

Finicity

One of the greatest advantages of FullStory is that it lets us verify the data we’re seeing with actual sessions, where with other solutions we didn’t have assurance the numbers are good. FullStory goes from very macro-level analyses all the way down to individual interactions, so you can get a cle...ar, complete picture.

Testimonial By Christiaan Johnson
FullStory testimonial

Michael Moore

CTO/CIO

Moosejaw

Over the years, we’ve solved countless UX and customer service issues using FullStory, and we continue to use it for those purposes every day. Few customers who have a problem on your site actually leave feedback, so if three customers report an issue, that likely represents hundreds who’ve experie...nced it. FullStory is crucial to understanding and fixing those issues quickly.

Testimonial By Michael Moore
FullStory testimonial

Julian Gaviria

Director of User Experience

Thomas

FullStory is a part of our culture. It’s deeply ingrained in what we do. If someone has a strong opinion about our digital experience, I’m all ears. But if they don’t participate in our recurring FullStory game film reviews, I can’t dedicate much attention to their idea. FullStory helps us keep use...rs top-of-mind, but also gives our co-workers a systematic way to propose evidence-based ideas for improvement.

Testimonial By Julian Gaviria
 

Flight Centre - Travel & Hospitality - Large

Brisbane, Australia

Fullstory helped Flight Centre cut booking failures by 22%. The platform let teams resolve issues in days, not weeks. Flight Centre used session replay and dev tools to boost collaboration. Funnel an...alysis led to a 24% jump in feature usage. Real-time insights supported faster product updates and better customer service.

 

Yakima Chief Hops - Consumer Goods - Small

Yakima, USA

Fullstory helped Yakima Chief Hops cut customer experience issue resolution time in half. The small team used session replay to spot bugs and user frustration early. This reduced support tickets and ...prevented customer churn. Engineering saved 10% of their time each sprint. Support time per incident dropped by 50%. Proactive defect identification improved by 30%.

 

Wahi - Real Estate - Small

Toronto, Canada

Wahi used Fullstory to analyze user behavior on its real estate platform. The team found issues in chat and form completion that caused users to drop off. Fullstory’s insights helped Wahi fix these p...roblems fast. As a result, Wahi doubled its conversion rate and improved user engagement. Median bug resolution time dropped to under 48 hours.

 

Thomas - Information Services - Medium

New York, USA

Thomas used Fullstory to improve its digital experience for industrial buyers and suppliers. The team relied on Fullstory and integrated tools like Optimizely to make decisions based on data, not opi...nions. This approach led to a 33% increase in company listing submissions. Thomas also saw a 94% increase in overall conversions. They now launch 2-3 A/B tests weekly while keeping user experience a top priority.

 

Sendoso - Marketing And Advertising - Medium

San Francisco, USA

Sendoso used Fullstory's Session Replay to improve customer support and speed up issue resolution. The team saved 104 hours per year and reduced time-to-resolution by 60 minutes per bug. Fullstory he...lped Sendoso identify if problems were bugs or user errors. Product managers used insights to create new features based on real user behavior. Sendoso now delivers more personalized support and a better user experience.

 

project44 - Information Technology And Services - Large

Chicago, USA

Fullstory helped project44 improve digital supply chain experiences. project44 used Fullstory to remove inefficiencies in logistics and delivery. The team focused on reliability and consistency for s...upply chain customers. Fullstory became a key part of their technology stack. This supported project44’s mission to streamline the customer journey.

Welcome to the next chapter in behavioral data analytics

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Frequently Asked Questions(FAQ)

for FullStory

What is FullStory?

FullStory is a web-based digital intelligence system that helps optimize the client experience. It enables users to track and monitor each customer activity. The software helps its clients improve digital experience for their customers by pinpointing when, where, and how user struggle is affecting business revenue and retention.From clicks to page transitions, everything is indexed automatically. The indexed information is accessible to the entire team, which can be used to help drive business decisions.

FullStory automatically discovers, analyzes, and ranks improvement opportunities so that users can confidently focus on the improvements that will yield the greatest benefits. . FullStory account is equipped with a robust suite of tools to manage privacy, consent, and selective exclusion of on-screen text. It makes apps smarter and most critical workflows snappier.

What is FullStory used for?

FullStory is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Products & Pricelist Management and Helpdesk Management .

What are the top features of FullStory?

Recording, Personalization and Ticketing are some of the top features of FullStory.

Who uses FullStory?

FullStory is used by Retail, Internet and Hospitality among other industries.

What are FullStory alternatives?

Smartlook, Convert Experiences, WalkMe Digital Adoption Platform and Algolia are popular alternatives for FullStory.

Where is FullStory located?

FullStory is headquartered at 1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US.
lightning

Peers used FullStory for engagement management and products & pricelist management

FullStory Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (7)
Analytics

4.43/5

Read Reviews (304)
Custom Reports

4.00/5

Read Reviews (338)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (7)
Analytics

4.43/5

Read Reviews (304)
Custom Reports

4.00/5

Read Reviews (338)

Software Failure Risk Guidance

?

for FullStory

Overall Risk Meter

Low Medium High

Top Failure Risks for FullStory

Fullstory, Inc News

Product

Prompts and use cases to get the most out of Fullstory MCP

Fullstory has introduced the MCP (Monitoring, Context, and Prompting) tool, enhancing AI-driven behavioral analytics for developers. This tool integrates behavioral context into development environments, aiding in real-time debugging and user interaction analysis. It offers structured prompts for monitoring releases, identifying UI issues, and conducting root cause analysis, improving speed and accuracy in addressing user experience challenges.

Product

Introducing Fullstory MCP: Enable Intelligent Digital Experiences Wherever You Work

Fullstory has announced the beta release of its Model Context Protocol (MCP) server, designed to enhance digital experiences by integrating human context into AI analytics. The MCP server allows teams to ask natural language questions about user interactions, providing real-time insights and reducing analysis time. This innovation aims to improve conversion rates and user engagement by leveraging Fullstory's behavioral intelligence.

Product

Fullstory Drives Growth, AI Innovation with Record Momentum

Fullstory announced record growth and AI-driven innovations, with StoryAI becoming its fastest-growing product. The company expanded its platform with new capabilities and strategic acquisitions, including Usetiful. Notable customer successes include TBC Bank and WorldRemit. Fullstory also strengthened its ecosystem through partnerships with Intercom, Databricks, and Braze, and received industry accolades, such as being named to the Inc. 5000 list.

Product

Fullstory Accelerates Growth and AI Innovation, Driving Record Momentum in Second Half

Fullstory announced significant growth and AI innovations, driven by its new product, StoryAI, which has become the fastest-growing expansion offering in the company's history. The company also expanded its platform with the acquisition of Usetiful and launched new features like Guides and Surveys. Fullstory's strategic partnerships and industry recognition further solidified its market position.

Fullstory, Inc Profile

Company Name

Fullstory, Inc

Company Website

https://www.fullstory.com/

HQ Location

1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US

Employees

101-250

Social

Financials

SERIES C