FullStory Overview

Fullstory leverages behavioral data analytics to transform digital experiences. Its platform uncovers user sentiment hidden within click patterns, enabling businesses to refine their products and foster customer loyalty. By providing a comprehensive view of visitor interactions, Fullstory aids in making informed decisions that enhance user engagement and conversion rates. The platform's always-on, AI-driven analysis offers actionable insights, setting it apart as a trusted resource in understanding user behavior. This focus on detailed behavioral data supports businesses in crafting strategies that align with market demands and drive ROI.

Use Cases

Customers recommend Engagement Management, Products & Pricelist Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using FullStory.

Other use cases:

  • Customer Feedback Management
  • Onboarding
  • Collaboration
  • Funnel Analysis
  • Lead Analytics
  • Workflow Management
  • Product Marketing
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using FullStory.

Other priorities:

  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Efficiency
  • Grow Market Share
  • Improve ROI
  • Establish Thought Leadership
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FullStory Use-Cases and Business Priorities: Customer Satisfaction Data

FullStory works with different mediums / channels such as Website. and Chat.

FullStory's features include Recording, Personalization, Ticketing, etc. and FullStory support capabilities include Chat Support, 24/7 Support, Phone Support, etc. also FullStory analytics capabilities include Analytics, and Custom Reports.

Reviews

"FullStory is a part of our culture. It’s deeply ingrained in what we do. If someone has a strong opinion about our digital experience, I’m all ears. But if they don’t participate in our recurring FullStory game film reviews, I can’t dedicate much at...tention to their idea. FullStory helps us keep users top-of-mind, but also gives our co-workers a systematic way to propose evidence-based ideas for improvement." - Julian Gaviria

FullStory, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Fullstory surfaces user sentiment through behavioral data, helping create better products. Loyal customers are won by uncovering insights hidden between clicks.

Popular Business Setting

for FullStory

Top Industries

  • Retail
  • Internet
  • Hospitality

Popular in

  • Mid Market
  • Small Business
  • Enterprise

FullStory is popular in Retail, Internet, and Hospitality and is widely used by Mid Market, Small Business, and Enterprise.

FullStory Customer wins, Customer success stories, Case studies

What benefits does FullStory offer for Engagement Management?

How can FullStory optimize your Products & Pricelist Management Workflow?

Why is FullStory the best choice for Helpdesk Management?

What Are the key features of FullStory for Customer Feedback Management?

What makes FullStory ideal for Onboarding?

22 buyers and buying teams have used Cuspera to assess how well FullStory solved their Conversion Rate Optimization needs. Cuspera uses 2325 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
FullStory testimonial

Julian Gaviria

Director of User Experience

Thomas

FullStory is a part of our culture. It’s deeply ingrained in what we do. If someone has a strong opinion about our digital experience, I’m all ears. But if they don’t participate in our recurring FullStory game film reviews, I can’t dedicate much attention to their idea. FullStory helps us keep use...rs top-of-mind, but also gives our co-workers a systematic way to propose evidence-based ideas for improvement.

Testimonial By Julian Gaviria
FullStory testimonial

Jordan Gottlieb

Director of Software Engineering

Yakima Chief Hops

FullStory enables us to provide the highest level of customer support possible with our available resources. We can proactively get ahead of most issues customers are experiencing to ensure they have the best experience possible. Without FullStory, we’d be flying blind. We did significant research ...to select the best-fitting user analytics and tracking solution, and FullStory has provided much greater value than we ever anticipated.

Testimonial By Jordan Gottlieb
FullStory testimonial

Yi Cao

Senior Manager Product Research

Hudson’s Bay Company

FullStory comes up in every voice of customer meeting. We are able to walk people through the actual pain points shoppers are facing and show what we found and how we were able to quickly resolve the issue. Or how we plan to improve the digital experience to add more value for our shoppers. Testimonial By Yi Cao
CUSTOMERS TESTIMONIALS
FullStory testimonial

Julian Gaviria

Director of User Experience

Thomas

FullStory is a part of our culture. It’s deeply ingrained in what we do. If someone has a strong opinion about our digital experience, I’m all ears. But if they don’t participate in our recurring FullStory game film reviews, I can’t dedicate much attention to their idea. FullStory helps us keep use...rs top-of-mind, but also gives our co-workers a systematic way to propose evidence-based ideas for improvement.

Testimonial By Julian Gaviria
FullStory testimonial

Jordan Gottlieb

Director of Software Engineering

Yakima Chief Hops

FullStory enables us to provide the highest level of customer support possible with our available resources. We can proactively get ahead of most issues customers are experiencing to ensure they have the best experience possible. Without FullStory, we’d be flying blind. We did significant research ...to select the best-fitting user analytics and tracking solution, and FullStory has provided much greater value than we ever anticipated.

Testimonial By Jordan Gottlieb
FullStory testimonial

Yi Cao

Senior Manager Product Research

Hudson’s Bay Company

FullStory comes up in every voice of customer meeting. We are able to walk people through the actual pain points shoppers are facing and show what we found and how we were able to quickly resolve the issue. Or how we plan to improve the digital experience to add more value for our shoppers. Testimonial By Yi Cao

TBC Bank - Banking - Very Large

Fullstory helped TBC Bank, Georgia’s largest bank, improve digital banking. The bank used Fullstory’s behavioral data to find where users got stuck. They redesigned the dashboard and made onboarding ...faster. Conversion rates increased by 145%. Time to task dropped by 81%. Onboarding is now three times faster. Customer trust and loyalty improved.

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DMPG

Fullstory helps DMPG measure digital experiences. DMPG calls Fullstory a leader in digital experience measurement. The partnership lets DMPG deliver better insights to clients. Fullstory's platform g...ives actionable data for digital transformation.

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Flight Centre - Saas

Fullstory helped Flight Centre improve its global retail ecosystem. Flight Centre used Fullstory’s Behavioral Data Platform to understand how travel consultants use their software. The company reduce...d booking failure rates by 22% and increased usage of a key feature by 24% in three months. Session Replay and Dev Tools made it easier for teams to fix issues and improve products. Five Flight Centre teams now use Fullstory to deliver better service and increase bookings.

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JetBlue - Travel & Hospitality

Fullstory helps JetBlue improve its digital experience for flight booking and check-in. JetBlue uses Fullstory to monitor key features and fix problems fast. The platform lets JetBlue see the impact ...of issues in minutes. JetBlue cut payment errors by 20%. They saved over 7 days of engineering time on data issues. Time to insight on A/B tests dropped by 50%.

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Pizza Hut - Food & Beverages

Fullstory's behavioral data platform helped Pizza Hut improve its global customer experience. Pizza Hut needed to understand why customers behaved a certain way, not just what they did. Fullstory gav...e them deep insights into customer interactions across 110 markets. This enabled better collaboration and targeted strategies. Pizza Hut saw a 6.5% increase in total transactions after using Fullstory.

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ServiceTitan - Computer Software

Fullstory helped ServiceTitan, a leading SaaS provider for the trades, save over 100 hours by streamlining user behavior analysis. ServiceTitan needed better insights into user interactions across it...s complex platform. Fullstory’s Session Replay and funnel analysis tools gave ServiceTitan a unified view of user data and improved customer support. Product teams now use data to make decisions and optimize workflows.

Read on →

Welcome to the next chapter in behavioral data analytics

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Frequently Asked Questions(FAQ)

for FullStory

What is FullStory?

FullStory is a web-based digital intelligence system that helps optimize the client experience. It enables users to track and monitor each customer activity. The software helps its clients improve digital experience for their customers by pinpointing when, where, and how user struggle is affecting business revenue and retention.From clicks to page transitions, everything is indexed automatically. The indexed information is accessible to the entire team, which can be used to help drive business decisions.

FullStory automatically discovers, analyzes, and ranks improvement opportunities so that users can confidently focus on the improvements that will yield the greatest benefits. . FullStory account is equipped with a robust suite of tools to manage privacy, consent, and selective exclusion of on-screen text. It makes apps smarter and most critical workflows snappier.

What is FullStory used for?

FullStory is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Products & Pricelist Management and Helpdesk Management .

What are the top features of FullStory?

Recording, Personalization and Ticketing are some of the top features of FullStory.

Who uses FullStory?

FullStory is used by Retail, Internet and Hospitality among other industries.

What are FullStory alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for FullStory.

Where is FullStory located?

FullStory is headquartered at 1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US.
lightning

Peers used FullStory for engagement management and products & pricelist management

FullStory Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (7)
Analytics

4.43/5

Read Reviews (304)
Custom Reports

4.00/5

Read Reviews (338)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (7)
Analytics

4.43/5

Read Reviews (304)
Custom Reports

4.00/5

Read Reviews (338)

Software Failure Risk Guidance

?

for FullStory

Overall Risk Meter

Low Medium High

Top Failure Risks for FullStory

Fullstory, Inc News

M&A

Fullstory Acquires Usetiful, Extending Personalized Experience Capabilities - Demand Gen Report

Fullstory has acquired Usetiful, a digital adoption platform, to enhance its personalized experience capabilities. This acquisition integrates Usetiful's engagement tools with Fullstory's behavioral data platform, enabling real-time delivery of personalized user experiences. The move aims to improve feature adoption, user engagement, and conversion rates by connecting insights to actionable outcomes.

Product

Fullstory Sees 1H Growth Driven by Upmarket and Product Momentum - MarTech Cube

Fullstory launched several new products and enhancements in 2025, including StoryAI, Workforce, Fullstory Analytics, Fullstory Anywhere, and Fullstory Mobile. These innovations aim to optimize digital experiences by leveraging AI-powered behavioral data solutions. The company also integrated with Adobe Exchange and Intercom's AI agent, Fin, to enhance user behavior insights and customer interactions.

Executive

Fullstory Appoints Chad Gold as Chief Financial Officer

Fullstory has appointed Chad Gold as its new Chief Financial Officer.

Executive

Fullstory Appoints Chad Gold as Chief Financial Officer

Fullstory has named Chad Gold as its new Chief Financial Officer. Gold brings extensive financial leadership experience to support Fullstorys growth in digital experience analytics.

Fullstory, Inc Profile

Company Name

Fullstory, Inc

Company Website

https://www.fullstory.com/

HQ Location

1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US

Employees

101-250

Social

Financials

SERIES C