FullStory Overview

Fullstory leverages behavioral data analytics to transform digital experiences. Its platform uncovers user sentiment hidden within click patterns, enabling businesses to refine their products and foster customer loyalty. By providing a comprehensive view of visitor interactions, Fullstory aids in making informed decisions that enhance user engagement and conversion rates. The platform's always-on, AI-driven analysis offers actionable insights, setting it apart as a trusted resource in understanding user behavior. This focus on detailed behavioral data supports businesses in crafting strategies that align with market demands and drive ROI.

Use Cases

Customers recommend Engagement Management, Products & Pricelist Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using FullStory.

Other use cases:

  • Customer Feedback Management
  • Onboarding
  • Collaboration
  • Funnel Analysis
  • Lead Analytics
  • Workflow Management
  • Product Marketing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using FullStory.

Other priorities:

  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Efficiency
  • Grow Market Share
  • Improve ROI
  • Establish Thought Leadership
See all business priorities See less business priorities

FullStory Use-Cases and Business Priorities: Customer Satisfaction Data

FullStory works with different mediums / channels such as Website. and Chat.

FullStory's features include Recording, Personalization, Ticketing, etc. and FullStory support capabilities include Chat Support, 24/7 Support, Phone Support, etc. also FullStory analytics capabilities include Analytics, and Custom Reports.

Reviews

"FullStory comes up in every voice of customer meeting. We are able to walk people through the actual pain points shoppers are facing and show what we found and how we were able to quickly resolve the issue. Or how we plan to improve the digital expe...rience to add more value for our shoppers." - Yi Cao

Peer review evidence (same sources as the product rating summary)

"...Optimizing user journeys to minimize friction, support key workflows, discover engagement patterns, and improve KPIs...." Proven Customer Success in SaaS Marketing with FullStory
"...It's also useful for Product Managers...." Peer review by Shanu K
"...is today solved by tools like FullStory, which can help your support team understand exactly where your customers are having issues when they inquire through your support channel. ..." The Ultimate Guide On Relationship Marketing

FullStory, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Fullstory surfaces user sentiment through behavioral data, helping create better products. Loyal customers are won by uncovering insights hidden between clicks.

Popular Business Setting

for FullStory

Top Industries

  • Retail
  • Internet
  • Hospitality

Popular in

  • Mid Market
  • Small Business
  • Enterprise

FullStory is popular in Retail, Internet, and Hospitality and is widely used by Mid Market, Small Business, and Enterprise.

FullStory Customer wins, Customer success stories, Case studies

How efficiently Does FullStory manage your Engagement Management?

How can FullStory optimize your Products & Pricelist Management Workflow?

Why is FullStory the best choice for Helpdesk Management?

How can FullStory enhance your Customer Feedback Management process?

What makes FullStory ideal for Onboarding?

22 buyers and buying teams have used Cuspera to assess how well FullStory solved their Conversion Rate Optimization needs. Cuspera uses 2325 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
FullStory testimonial

Yi Cao

Senior Manager Product Research

Hudson’s Bay Company

FullStory comes up in every voice of customer meeting. We are able to walk people through the actual pain points shoppers are facing and show what we found and how we were able to quickly resolve the issue. Or how we plan to improve the digital experience to add more value for our shoppers. Testimonial By Yi Cao
FullStory testimonial

Kevin McAuliffe

SVP, Digital Transformation and Delivery

Travel + Leisure Co.

Having your eyes wide open about your customers’ experiences and frustrations is critical to making good decisions about your customer journey. The ability to review sessions and watch a customer through their troubles has been incredibly impactful in how we solve for customer issues on the product... side.

Testimonial By Kevin McAuliffe
FullStory testimonial

Christiaan Johnson

Director of Product Design

Finicity

One of the greatest advantages of FullStory is that it lets us verify the data we’re seeing with actual sessions, where with other solutions we didn’t have assurance the numbers are good. FullStory goes from very macro-level analyses all the way down to individual interactions, so you can get a cle...ar, complete picture.

Testimonial By Christiaan Johnson
CUSTOMERS TESTIMONIALS
FullStory testimonial

Yi Cao

Senior Manager Product Research

Hudson’s Bay Company

FullStory comes up in every voice of customer meeting. We are able to walk people through the actual pain points shoppers are facing and show what we found and how we were able to quickly resolve the issue. Or how we plan to improve the digital experience to add more value for our shoppers. Testimonial By Yi Cao
FullStory testimonial

Kevin McAuliffe

SVP, Digital Transformation and Delivery

Travel + Leisure Co.

Having your eyes wide open about your customers’ experiences and frustrations is critical to making good decisions about your customer journey. The ability to review sessions and watch a customer through their troubles has been incredibly impactful in how we solve for customer issues on the product... side.

Testimonial By Kevin McAuliffe
FullStory testimonial

Christiaan Johnson

Director of Product Design

Finicity

One of the greatest advantages of FullStory is that it lets us verify the data we’re seeing with actual sessions, where with other solutions we didn’t have assurance the numbers are good. FullStory goes from very macro-level analyses all the way down to individual interactions, so you can get a cle...ar, complete picture.

Testimonial By Christiaan Johnson

A leading international hospitality organization - Hospitality - Large

Fullstory helped a leading international hospitality organization find and fix digital friction fast. The team used StoryAI Opportunities to spot $17 million in revenue-impacting issues in just three... months. They fixed a major redemption flow error within 48 hours. Fullstory also revealed that 12% of sessions were bot traffic, so the team enabled automated bot filtering. Now, over 320 users rely on Fullstory for a single source of truth across web and mobile.

 

Flight Centre - Travel & Hospitality - Large

Brisbane, Australia

Fullstory helped Flight Centre cut booking failures by 22%. The platform let teams resolve issues in days, not weeks. Flight Centre used session replay and dev tools to boost collaboration. Funnel an...alysis led to a 24% jump in feature usage. Real-time insights supported faster product updates and better customer service.

 

Yakima Chief Hops - Consumer Goods - Small

Yakima, USA

Fullstory helped Yakima Chief Hops cut customer experience issue resolution time in half. The small team used session replay to spot bugs and user frustration early. This reduced support tickets and ...prevented customer churn. Engineering saved 10% of their time each sprint. Support time per incident dropped by 50%. Proactive defect identification improved by 30%.

 

Wahi - Real Estate - Small

Toronto, Canada

Wahi used Fullstory to analyze user behavior on its real estate platform. The team found issues in chat and form completion that caused users to drop off. Fullstory’s insights helped Wahi fix these p...roblems fast. As a result, Wahi doubled its conversion rate and improved user engagement. Median bug resolution time dropped to under 48 hours.

 

Thomas - Information Services - Medium

New York, USA

Thomas used Fullstory to improve its digital experience for industrial buyers and suppliers. The team relied on Fullstory and integrated tools like Optimizely to make decisions based on data, not opi...nions. This approach led to a 33% increase in company listing submissions. Thomas also saw a 94% increase in overall conversions. They now launch 2-3 A/B tests weekly while keeping user experience a top priority.

 

Sendoso - Marketing And Advertising - Medium

San Francisco, USA

Sendoso used Fullstory's Session Replay to improve customer support and speed up issue resolution. The team saved 104 hours per year and reduced time-to-resolution by 60 minutes per bug. Fullstory he...lped Sendoso identify if problems were bugs or user errors. Product managers used insights to create new features based on real user behavior. Sendoso now delivers more personalized support and a better user experience.

Welcome to the next chapter in behavioral data analytics

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Frequently Asked Questions (FAQ)

What buyers ask before choosing FullStory

What is FullStory?

FullStory is a web-based digital intelligence system that helps optimize the client experience. It enables users to track and monitor each customer activity. The software helps its clients improve digital experience for their customers by pinpointing when, where, and how user struggle is affecting business revenue and retention.From clicks to page transitions, everything is indexed automatically. The indexed information is accessible to the entire team, which can be used to help drive business decisions.

FullStory automatically discovers, analyzes, and ranks improvement opportunities so that users can confidently focus on the improvements that will yield the greatest benefits. . FullStory account is equipped with a robust suite of tools to manage privacy, consent, and selective exclusion of on-screen text. It makes apps smarter and most critical workflows snappier.

What is FullStory used for?

FullStory is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Products & Pricelist Management and Helpdesk Management .

What are the top features of FullStory?

Recording, Personalization and Ticketing are some of the top features of FullStory.

Who uses FullStory?

FullStory is used by Retail, Internet and Hospitality among other industries.

What are FullStory alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for FullStory.

Where is FullStory located?

FullStory is headquartered at 1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US.
lightning

Peers used FullStory for engagement management and products & pricelist management

FullStory Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (7)
Analytics

4.43/5

Read Reviews (304)
Custom Reports

4.00/5

Read Reviews (338)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (7)
Analytics

4.43/5

Read Reviews (304)
Custom Reports

4.00/5

Read Reviews (338)

Software Failure Risk Guidance

?

for FullStory

Overall Risk Meter

Low Medium High

Top Failure Risks for FullStory

Fullstory, Inc News

Product

Fullstory launches three new solutions to power intelligent digital ...

Fullstory has launched three new AI-driven solutions: Fullstory Model Context Protocol (MCP), StoryAI Agents, and Workflow Intelligence. These tools integrate behavioral data into AI systems, automate analytics, and provide visibility into workflows, enabling businesses to enhance customer experiences and optimize processes.

Product

Prompts and use cases to get the most out of Fullstory MCP

Fullstory has introduced the MCP (Monitoring, Context, and Prompting) tool, enhancing AI-driven behavioral analytics for developers. This tool integrates behavioral context into development environments, aiding in real-time debugging and user interaction analysis. It offers structured prompts for monitoring releases, identifying UI issues, and conducting root cause analysis, improving speed and accuracy in addressing user experience challenges.

Product

Introducing Fullstory MCP: Enable Intelligent Digital Experiences Wherever You Work

Fullstory has announced the beta release of its Model Context Protocol (MCP) server, designed to enhance digital experiences by integrating human context into AI analytics. The MCP server allows teams to ask natural language questions about user interactions, providing real-time insights and reducing analysis time. This innovation aims to improve conversion rates and user engagement by leveraging Fullstory's behavioral intelligence.

Product

Fullstory Drives Growth, AI Innovation with Record Momentum

Fullstory announced record growth and AI-driven innovations, with StoryAI becoming its fastest-growing product. The company expanded its platform with new capabilities and strategic acquisitions, including Usetiful. Notable customer successes include TBC Bank and WorldRemit. Fullstory also strengthened its ecosystem through partnerships with Intercom, Databricks, and Braze, and received industry accolades, such as being named to the Inc. 5000 list.

Fullstory, Inc Profile

Company Name

Fullstory, Inc

Company Website

https://www.fullstory.com/

HQ Location

1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US

Employees

101-250

Social

Financials

SERIES C