FullStory Overview

Fullstory leverages behavioral data analytics to transform digital experiences. Its platform uncovers user sentiment hidden within click patterns, enabling businesses to refine their products and foster customer loyalty. By providing a comprehensive view of visitor interactions, Fullstory aids in making informed decisions that enhance user engagement and conversion rates. The platform's always-on, AI-driven analysis offers actionable insights, setting it apart as a trusted resource in understanding user behavior. This focus on detailed behavioral data supports businesses in crafting strategies that align with market demands and drive ROI.

Use Cases

Customers recommend Engagement Management, Products & Pricelist Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using FullStory.

Other use cases:

  • Customer Feedback Management
  • Onboarding
  • Collaboration
  • Funnel Analysis
  • Lead Analytics
  • Workflow Management
  • Product Marketing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using FullStory.

Other priorities:

  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Efficiency
  • Grow Market Share
  • Improve ROI
  • Establish Thought Leadership
See all business priorities See less business priorities

FullStory Use-Cases and Business Priorities: Customer Satisfaction Data

FullStory works with different mediums / channels such as Website. and Chat.

FullStory's features include Recording, Personalization, Ticketing, etc. and FullStory support capabilities include Chat Support, 24/7 Support, Phone Support, etc. also FullStory analytics capabilities include Analytics, and Custom Reports.

Reviews

"Having your eyes wide open about your customers’ experiences and frustrations is critical to making good decisions about your customer journey. The ability to review sessions and watch a customer through their troubles has been incredibly impactful ...in how we solve for customer issues on the product side." - Kevin McAuliffe

FullStory, Smartlook, Convert Experiences, WalkMe Digital Adoption Platform, Algolia, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Fullstory surfaces user sentiment through behavioral data, helping create better products. Loyal customers are won by uncovering insights hidden between clicks.

Popular Business Setting

for FullStory

Top Industries

  • Retail
  • Internet
  • Hospitality

Popular in

  • Mid Market
  • Small Business
  • Enterprise

FullStory is popular in Retail, Internet, and Hospitality and is widely used by Mid Market, Small Business, and Enterprise.

FullStory Customer wins, Customer success stories, Case studies

How can FullStory optimize your Engagement Management Workflow?

Why is FullStory the best choice for Products & Pricelist Management?

What Are the key features of FullStory for Helpdesk Management?

How efficiently Does FullStory manage your Customer Feedback Management?

How can FullStory enhance your Onboarding process?

22 buyers and buying teams have used Cuspera to assess how well FullStory solved their Conversion Rate Optimization needs. Cuspera uses 2325 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
FullStory testimonial

Kevin McAuliffe

SVP, Digital Transformation and Delivery

Travel + Leisure Co.

Having your eyes wide open about your customers’ experiences and frustrations is critical to making good decisions about your customer journey. The ability to review sessions and watch a customer through their troubles has been incredibly impactful in how we solve for customer issues on the product... side.

Testimonial By Kevin McAuliffe
FullStory testimonial

Vishal Arora

Director, Digital Product & UX

LuckyVitamin

The thing that sold us on FullStory is the ability to break down the silos that we naturally create in the company. Customers are not just in email, or on the web, or in other market places, it’s an entire ecosystem they are consuming. Getting a unified set of data is extremely important. Everyone ...can talk about the customer experience and success, but using similar metrics is so important to be able to share that story correctly.

Testimonial By Vishal Arora
FullStory testimonial

Joshua Lowe

Product Manager

CINC

Solving mobile issues can be extremely difficult. With other analytics platforms, we could only get a fraction of the story—but FullStory makes decision-making easier by grouping all of our mobile data together in one place. Since implementing FullStory on our native mobile apps, we’ve been able to... resolve significant mobile issues in days rather than months, and decrease churn associated with frustrating mobile experiences.

Testimonial By Joshua Lowe
CUSTOMERS TESTIMONIALS
FullStory testimonial

Kevin McAuliffe

SVP, Digital Transformation and Delivery

Travel + Leisure Co.

Having your eyes wide open about your customers’ experiences and frustrations is critical to making good decisions about your customer journey. The ability to review sessions and watch a customer through their troubles has been incredibly impactful in how we solve for customer issues on the product... side.

Testimonial By Kevin McAuliffe
FullStory testimonial

Vishal Arora

Director, Digital Product & UX

LuckyVitamin

The thing that sold us on FullStory is the ability to break down the silos that we naturally create in the company. Customers are not just in email, or on the web, or in other market places, it’s an entire ecosystem they are consuming. Getting a unified set of data is extremely important. Everyone ...can talk about the customer experience and success, but using similar metrics is so important to be able to share that story correctly.

Testimonial By Vishal Arora
FullStory testimonial

Joshua Lowe

Product Manager

CINC

Solving mobile issues can be extremely difficult. With other analytics platforms, we could only get a fraction of the story—but FullStory makes decision-making easier by grouping all of our mobile data together in one place. Since implementing FullStory on our native mobile apps, we’ve been able to... resolve significant mobile issues in days rather than months, and decrease churn associated with frustrating mobile experiences.

Testimonial By Joshua Lowe

Presidio - Information Technology And Services

Fullstory helped Presidio, a digital transformation leader, find and fix over 100 high-impact issues. The DX team used Fullstory to spot friction, validate impact, and prioritize fixes. With help fro...m CXperts, they tracked user journeys and tied insights to code releases. This led to a 25 bps year-over-year increase in CSAT. Presidio improved engineering focus and sped up development cycles.

Read more →

Yankee Candle - Retail

Fullstory helped Yankee Candle improve their ecommerce site. The team used behavioral data to find where shoppers had problems. They fixed issues in search, product pages, and checkout. Fullstory mad...e it easy to see which problems mattered most. Weekly reviews led to better experiments and faster results. Yankee Candle saw smoother journeys and more profits.

Read more →

WorldRemit - Finance & Insurance

Fullstory helps WorldRemit boost conversion rates by 7%. The platform captures 20 million events daily. Over 200 employees use Fullstory to understand user behavior. WorldRemit gains clear insights t...o make better product decisions. The company moves faster and innovates at scale. Fullstory supports digital money transfer services for millions of customers.

Read more →

Wahi - Real Estate

Fullstory helped Wahi, a Canadian real estate platform, double its conversion rate year-over-year. Wahi used Fullstory to see where users struggled in their home-buying journey. The platform gave rea...l-time insights into user behavior, letting Wahi fix issues fast. Median bug resolution time dropped to less than 48 hours. Wahi improved user journeys and increased engagement with Fullstory's analytics and session replay features.

Read more →

Vivid Seats - Entertainment

Fullstory helped Vivid Seats find hidden errors in their ticket-buying platform. The team used Session Replay and Conversions to spot eight high-priority bugs during checkout. Other monitoring tools ...missed these issues. With Fullstory, Vivid Seats fixed problems faster and stopped lost revenue. The platform improved both user experience and business results.

Read more →

Tango - Financial Services

Fullstory helps Tango improve its self-serve portal for digital rewards. Before Fullstory, Tango struggled to see where users got stuck and to connect marketing with real actions. With Fullstory's se...ssion replay, funnels, and dashboards, Tango finds friction points and fixes them fast. The team improved search for popular gift cards and tracks new features easily. Fullstory lets Tango spot bugs, resolve issues quickly, and align marketing and product teams using shared data.

Read more →

Welcome to the next chapter in behavioral data analytics

Video Thumbnail

Frequently Asked Questions(FAQ)

for FullStory

What is FullStory?

FullStory is a web-based digital intelligence system that helps optimize the client experience. It enables users to track and monitor each customer activity. The software helps its clients improve digital experience for their customers by pinpointing when, where, and how user struggle is affecting business revenue and retention.From clicks to page transitions, everything is indexed automatically. The indexed information is accessible to the entire team, which can be used to help drive business decisions.

FullStory automatically discovers, analyzes, and ranks improvement opportunities so that users can confidently focus on the improvements that will yield the greatest benefits. . FullStory account is equipped with a robust suite of tools to manage privacy, consent, and selective exclusion of on-screen text. It makes apps smarter and most critical workflows snappier.

What is FullStory used for?

FullStory is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Products & Pricelist Management and Helpdesk Management .

What are the top features of FullStory?

Recording, Personalization and Ticketing are some of the top features of FullStory.

Who uses FullStory?

FullStory is used by Retail, Internet and Hospitality among other industries.

What are FullStory alternatives?

Smartlook, Convert Experiences, WalkMe Digital Adoption Platform and Algolia are popular alternatives for FullStory.

Where is FullStory located?

FullStory is headquartered at 1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US.
lightning

Peers used FullStory for engagement management and products & pricelist management

FullStory Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (7)
Analytics

4.43/5

Read Reviews (304)
Custom Reports

4.00/5

Read Reviews (338)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (7)
Analytics

4.43/5

Read Reviews (304)
Custom Reports

4.00/5

Read Reviews (338)

Software Failure Risk Guidance

?

for FullStory

Overall Risk Meter

Low Medium High

Top Failure Risks for FullStory

Fullstory, Inc News

M&A

Fullstory Acquires Usetiful, Extending Personalized Experience Capabilities - Demand Gen Report

Fullstory has acquired Usetiful, a digital adoption platform, to enhance its personalized experience capabilities. This acquisition integrates Usetiful's engagement tools with Fullstory's behavioral data platform, enabling real-time delivery of personalized user experiences. The move aims to improve feature adoption, user engagement, and conversion rates by connecting insights to actionable outcomes.

Product

Fullstory Sees 1H Growth Driven by Upmarket and Product Momentum - MarTech Cube

Fullstory launched several new products and enhancements in 2025, including StoryAI, Workforce, Fullstory Analytics, Fullstory Anywhere, and Fullstory Mobile. These innovations aim to optimize digital experiences by leveraging AI-powered behavioral data solutions. The company also integrated with Adobe Exchange and Intercom's AI agent, Fin, to enhance user behavior insights and customer interactions.

Executive

Fullstory Appoints Chad Gold as Chief Financial Officer

Fullstory has appointed Chad Gold as its new Chief Financial Officer.

Executive

Fullstory Appoints Chad Gold as Chief Financial Officer

Fullstory has named Chad Gold as its new Chief Financial Officer. Gold brings extensive financial leadership experience to support Fullstorys growth in digital experience analytics.

Fullstory, Inc Profile

Company Name

Fullstory, Inc

Company Website

https://www.fullstory.com/

HQ Location

1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US

Employees

101-250

Social

Financials

SERIES C