FullStory Overview

This is a summary of the comprehensive capabilities and benefits of FullStory based on over 2325 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

FullStory, Algolia, Mouseflow, Amplitude Analytics, Smartlook, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if FullStory is right for your needs? Our Cuspera AI engine can evaluate how FullStory fits your specific business needs, industry, and context. Get your personalized assessment report today.

FullStory supports business activities such as:

  • Engagement Management
  • Products & Pricelist Management
  • Helpdesk Management
  • Customer Feedback Management
  • Training & Onboarding

FullStory can help you with many business goals, such as Enhance Customer Relationships, Acquire Customers, Improve Digital And Social Presence, Increase Sales & Revenue, Launch New Products, etc. It can help manage these activities if you use Website and Chat for these needs. As a solution, FullStory's capabilities include Recording, Personalization, Ticketing, etc.

FullStory Retail Vertical is its biggest customer base.

Reviews

"Having your eyes wide open about your customers’ experiences and frustrations is critical to making good decisions about your customer journey. The ability to review sessions and watch a customer through their troubles has been incredibly impactful ...in how we solve for customer issues on the product side. " - Kevin McAuliffe

Cuspera Reviews

22 buyers and buying teams have used Cuspera to assess how well FullStory solved their Conversion Rate Optimization needs. Cuspera uses 2325 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using FullStory.

Other priorities:

  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Efficiency
  • Grow Market Share
  • Improve ROI
  • Establish Thought Leadership
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Products & Pricelist Management , Helpdesk Management , as the business use cases that they have been most satisfied while using FullStory.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Website

4.78/5 ★

Read Reviews (150)

"...You can also use analytics tools, such as HotJar and FullStory to watch how users are interacting with your product...." 7 user research hacks
engaging and following up

4.64/5 ★

Read Reviews (68)

"...By connecting digital and physical strategies, companies can engage, acquire, and retain customers more easily than ever before...."
Products & Pricelist Management

4.68/5 ★

Read Reviews (43)

"...The Modern Product Manager Asks QuestionsThe Modern Product Manager asks questions...." The Modern Product Manager Toolkit (2019 Edition)
Helpdesk Management with Chat and Website

4.59/5 ★

Read Reviews (39)

"...And from the looks of it, Fullstory uses Zendesk Help Center to manage its knowledge base. ..." Article Makeover: Modifying a FullStory Help Article Using Workflows
PEER EXPERIENCES
Engagement Management with Website

4.78/5 ★

Read Reviews (150)

"...You can also use analytics tools, such as HotJar and FullStory to watch how users are interacting with your product...." 7 user research hacks
engaging and following up

4.78/5 ★

Read Reviews (68)

Products & Pricelist Management

4.68/5 ★

Read Reviews (43)

"...The Modern Product Manager Asks QuestionsThe Modern Product Manager asks questions...." The Modern Product Manager Toolkit (2019 Edition)
Helpdesk Management with Chat and Website

4.59/5 ★

Read Reviews (39)

"...And from the looks of it, Fullstory uses Zendesk Help Center to manage its knowledge base. ..." Article Makeover: Modifying a FullStory Help Article Using Workflows

44+ more Business Use Cases

Our AI advisor, Wyz, harnessed 2325 insights from peers and experts to help you assess how these FullStory use cases fit your Conversion Rate Optimization needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Kevin McAuliffe

SVP, Digital Transformation and Delivery

Travel + Leisure Co.

Having your eyes wide open about your customers’ experiences and frustrations is critical to making good decisions about your customer journey. The ability to review sessions and watch a customer through their troubles has been incredibly impactful in how we solve for customer issues on the product... side.

Testimonial By Kevin McAuliffe

Jordan Gottlieb

Director of Software Engineering

Yakima Chief Hops

FullStory enables us to provide the highest level of customer support possible with our available resources. We can proactively get ahead of most issues customers are experiencing to ensure they have the best experience possible. Without FullStory, we’d be flying blind. We did significant research ...to select the best-fitting user analytics and tracking solution, and FullStory has provided much greater value than we ever anticipated.

Testimonial By Jordan Gottlieb

Vishal Arora

Director, Digital Product & UX

LuckyVitamin

The thing that sold us on FullStory is the ability to break down the silos that we naturally create in the company. Customers are not just in email, or on the web, or in other market places, it’s an entire ecosystem they are consuming. Getting a unified set of data is extremely important. Everyone ...can talk about the customer experience and success, but using similar metrics is so important to be able to share that story correctly.

Testimonial By Vishal Arora
CUSTOMERS TESTIMONIALS

Kevin McAuliffe

SVP, Digital Transformation and Delivery

Travel + Leisure Co.

Having your eyes wide open about your customers’ experiences and frustrations is critical to making good decisions about your customer journey. The ability to review sessions and watch a customer through their troubles has been incredibly impactful in how we solve for customer issues on the product... side.

Testimonial By Kevin McAuliffe

Jordan Gottlieb

Director of Software Engineering

Yakima Chief Hops

FullStory enables us to provide the highest level of customer support possible with our available resources. We can proactively get ahead of most issues customers are experiencing to ensure they have the best experience possible. Without FullStory, we’d be flying blind. We did significant research ...to select the best-fitting user analytics and tracking solution, and FullStory has provided much greater value than we ever anticipated.

Testimonial By Jordan Gottlieb

Vishal Arora

Director, Digital Product & UX

LuckyVitamin

The thing that sold us on FullStory is the ability to break down the silos that we naturally create in the company. Customers are not just in email, or on the web, or in other market places, it’s an entire ecosystem they are consuming. Getting a unified set of data is extremely important. Everyone ...can talk about the customer experience and success, but using similar metrics is so important to be able to share that story correctly.

Testimonial By Vishal Arora

Case Studies

COMPANY CASE STUDIES
Case Study Flight Centre

Flight Centre optimizes global retail ecosystem and improves operational efficiency with FullStory

Read More
Case Study LuckyVitamin

LuckyVitamin leverages FullStory to break down data silos and reduce time to resolution by 20%

Read More
Case Study Younique

$1B beauty brand, Younique, revolutionizes digital product management with FullStory

Read More

Frequently Asked Questions(FAQ)

for FullStory

What is FullStory?

FullStory is a web-based digital intelligence system that helps optimize the client experience. It enables users to track and monitor each customer activity. The software helps its clients improve digital experience for their customers by pinpointing when, where, and how user struggle is affecting business revenue and retention.From clicks to page transitions, everything is indexed automatically. The indexed information is accessible to the entire team, which can be used to help drive business decisions.

What is FullStory used for?

FullStory is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Products & Pricelist Management and Helpdesk Management .

What are the top features of FullStory?

Recording, Personalization and Ticketing are some of the top features of FullStory.

Who uses FullStory?

FullStory is used by Retail, Internet and Hospitality among other industries.

What are FullStory alternatives?

Algolia, Mouseflow, Amplitude Analytics and Smartlook are popular alternatives for FullStory.

Where is FullStory located?

FullStory is headquartered at 1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US.

Popular Business Setting

for FullStory

Top Industries

  • Retail
  • Internet
  • Hospitality

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used FullStory to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for FullStory

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Recording

3.53/5 ★

Read Reviews (108)
Personalization

4.20/5 ★

Read Reviews (29)
Ticketing

3.75/5 ★

Read Reviews (27)
Dashboard

3.94/5 ★

Read Reviews (23)
Feedback surveys

4.12/5 ★

Read Reviews (18)
FEATURES RATINGS AND REVIEWS
Recording

3.53/5 ★

Read Reviews (108)
Personalization

4.20/5 ★

Read Reviews (29)
Ticketing

3.75/5 ★

Read Reviews (27)
Dashboard

3.94/5 ★

Read Reviews (23)
Feedback surveys

4.12/5 ★

Read Reviews (18)

IT and Other Capabilities

for FullStory

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.37/5 ★

Read Reviews (240)
Data Export

3.33/5 ★

Read Reviews (142)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.37/5 ★

Read Reviews (240)
Data Export

3.33/5 ★

Read Reviews (142)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.78/5 ★

Read Reviews (21)
24/7 Support

4.44/5 ★

Read Reviews (296)
Phone Support

4.34/5 ★

Read Reviews (9)
Email Support

4.32/5 ★

Read Reviews (10)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.78/5 ★

Read Reviews (21)
24/7 Support

4.44/5 ★

Read Reviews (296)
Phone Support

4.34/5 ★

Read Reviews (9)
Email Support

4.32/5 ★

Read Reviews (10)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (7)
Analytics

4.43/5 ★

Read Reviews (304)
Custom Reports

4.00/5 ★

Read Reviews (338)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (7)
Analytics

4.43/5 ★

Read Reviews (304)
Custom Reports

4.00/5 ★

Read Reviews (338)

Software Failure Risk Guidance

?

for FullStory

Overall Risk Meter

Low Medium High

Top Failure Risks for FullStory

Vendor Profile Details

Company Name

FullStory

Company Website

https://www.fullstory.com/

HQ Location

1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US

Employees

101-250

Social

Financials

SERIES C