FullStory Overview

Fullstory leverages behavioral data analytics to transform digital experiences. Its platform uncovers user sentiment hidden within click patterns, enabling businesses to refine their products and foster customer loyalty. By providing a comprehensive view of visitor interactions, Fullstory aids in making informed decisions that enhance user engagement and conversion rates. The platform's always-on, AI-driven analysis offers actionable insights, setting it apart as a trusted resource in understanding user behavior. This focus on detailed behavioral data supports businesses in crafting strategies that align with market demands and drive ROI.

Use Cases

Customers recommend Engagement Management, Products & Pricelist Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using FullStory.

Other use cases:

  • Customer Feedback Management
  • Onboarding
  • Collaboration
  • Funnel Analysis
  • Lead Analytics
  • Workflow Management
  • Product Marketing
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using FullStory.

Other priorities:

  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Efficiency
  • Grow Market Share
  • Improve ROI
  • Establish Thought Leadership
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FullStory Use-Cases and Business Priorities: Customer Satisfaction Data

FullStory works with different mediums / channels such as Website. and Chat.

FullStory's features include Recording, Personalization, Ticketing, etc. and FullStory support capabilities include Chat Support, 24/7 Support, Phone Support, etc. also FullStory analytics capabilities include Analytics, and Custom Reports.

Reviews

"The user frustration metrics in FullStory help us zoom in on issues that we weren’t even aware of. When you look at a website every day, it’s easy to become desensitized to the barriers that can exist for first-time visitors and potential customers.... With FullStory, we can quickly figure out why users are behaving in certain ways and uncover issues and growth opportunities that weren’t even on our radar." - Michelle Smith

Peer review evidence (same sources as the product rating summary)

"...You can dig through page flows in Google Analytics or you can just watch the users actual interactions to better understand how and why they converted (or didn't). ...." Peer review by Verified Reviewer, Oil & Energy
"...Product managers get full visibility into how customers interact with your business online, with actionable insights designed to drive business results...." Digital Experience Intelligence Platform: Meet DXI
"...If it is the former, this often times allows us to publish same-day help center articles or tooltips, if it is the latter, it gives our engineering team real-time feedback on what happened...." Peer review by Christian R, Chief Operating Officer, Computer Software

FullStory, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Fullstory surfaces user sentiment through behavioral data, helping create better products. Loyal customers are won by uncovering insights hidden between clicks.

Popular Business Setting

for FullStory

Top Industries

  • Retail
  • Internet
  • Hospitality

Popular in

  • Mid Market
  • Small Business
  • Enterprise

FullStory is popular in Retail, Internet, and Hospitality and is widely used by Mid Market, Small Business, and Enterprise.

FullStory Customer wins, Customer success stories, Case studies

How can FullStory optimize your Engagement Management Workflow?

How does FullStory facilitate Products & Pricelist Management?

How does FullStory facilitate Helpdesk Management?

How does FullStory address your Customer Feedback Management Challenges?

How efficiently Does FullStory manage your Onboarding?

22 buyers and buying teams have used Cuspera to assess how well FullStory solved their Conversion Rate Optimization needs. Cuspera uses 2325 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
FullStory testimonial

Michelle Smith

Global Digital Analytics Manager

Fortive

The user frustration metrics in FullStory help us zoom in on issues that we weren’t even aware of. When you look at a website every day, it’s easy to become desensitized to the barriers that can exist for first-time visitors and potential customers. With FullStory, we can quickly figure out why use...rs are behaving in certain ways and uncover issues and growth opportunities that weren’t even on our radar.

Testimonial By Michelle Smith
FullStory testimonial

Vishal Arora

Director, Digital Product & UX

LuckyVitamin

The thing that sold us on FullStory is the ability to break down the silos that we naturally create in the company. Customers are not just in email, or on the web, or in other market places, it’s an entire ecosystem they are consuming. Getting a unified set of data is extremely important. Everyone ...can talk about the customer experience and success, but using similar metrics is so important to be able to share that story correctly.

Testimonial By Vishal Arora
FullStory testimonial

Julian Gaviria

Director of User Experience

Thomas

FullStory is a part of our culture. It’s deeply ingrained in what we do. If someone has a strong opinion about our digital experience, I’m all ears. But if they don’t participate in our recurring FullStory game film reviews, I can’t dedicate much attention to their idea. FullStory helps us keep use...rs top-of-mind, but also gives our co-workers a systematic way to propose evidence-based ideas for improvement.

Testimonial By Julian Gaviria
CUSTOMERS TESTIMONIALS
FullStory testimonial

Michelle Smith

Global Digital Analytics Manager

Fortive

The user frustration metrics in FullStory help us zoom in on issues that we weren’t even aware of. When you look at a website every day, it’s easy to become desensitized to the barriers that can exist for first-time visitors and potential customers. With FullStory, we can quickly figure out why use...rs are behaving in certain ways and uncover issues and growth opportunities that weren’t even on our radar.

Testimonial By Michelle Smith
FullStory testimonial

Vishal Arora

Director, Digital Product & UX

LuckyVitamin

The thing that sold us on FullStory is the ability to break down the silos that we naturally create in the company. Customers are not just in email, or on the web, or in other market places, it’s an entire ecosystem they are consuming. Getting a unified set of data is extremely important. Everyone ...can talk about the customer experience and success, but using similar metrics is so important to be able to share that story correctly.

Testimonial By Vishal Arora
FullStory testimonial

Julian Gaviria

Director of User Experience

Thomas

FullStory is a part of our culture. It’s deeply ingrained in what we do. If someone has a strong opinion about our digital experience, I’m all ears. But if they don’t participate in our recurring FullStory game film reviews, I can’t dedicate much attention to their idea. FullStory helps us keep use...rs top-of-mind, but also gives our co-workers a systematic way to propose evidence-based ideas for improvement.

Testimonial By Julian Gaviria

Finicity - Financial Services - Large

Salt Lake City, USA

Finicity used Fullstory to improve fraud detection and data collection on its open banking platform. The Private by Default setting helped manage sensitive data and reduce risk. Finicity saw a 15% es...timated increase in funnel conversions. Ticket resolution time dropped by 80%. Fullstory enabled better user experience insights and more secure data practices.

A leading international hospitality organization - Hospitality - Large

Fullstory helped a leading international hospitality organization find and fix digital friction fast. The team used StoryAI Opportunities to spot $17 million in revenue-impacting issues in just three... months. They fixed a major redemption flow error within 48 hours. Fullstory also revealed that 12% of sessions were bot traffic, so the team enabled automated bot filtering. Now, over 320 users rely on Fullstory for a single source of truth across web and mobile.

 

Flight Centre - Travel & Hospitality - Large

Brisbane, Australia

Fullstory helped Flight Centre cut booking failures by 22%. The platform let teams resolve issues in days, not weeks. Flight Centre used session replay and dev tools to boost collaboration. Funnel an...alysis led to a 24% jump in feature usage. Real-time insights supported faster product updates and better customer service.

 

Yakima Chief Hops - Consumer Goods - Small

Yakima, USA

Fullstory helped Yakima Chief Hops cut customer experience issue resolution time in half. The small team used session replay to spot bugs and user frustration early. This reduced support tickets and ...prevented customer churn. Engineering saved 10% of their time each sprint. Support time per incident dropped by 50%. Proactive defect identification improved by 30%.

 

Wahi - Real Estate - Small

Toronto, Canada

Wahi used Fullstory to analyze user behavior on its real estate platform. The team found issues in chat and form completion that caused users to drop off. Fullstory’s insights helped Wahi fix these p...roblems fast. As a result, Wahi doubled its conversion rate and improved user engagement. Median bug resolution time dropped to under 48 hours.

 

Thomas - Information Services - Medium

New York, USA

Thomas used Fullstory to improve its digital experience for industrial buyers and suppliers. The team relied on Fullstory and integrated tools like Optimizely to make decisions based on data, not opi...nions. This approach led to a 33% increase in company listing submissions. Thomas also saw a 94% increase in overall conversions. They now launch 2-3 A/B tests weekly while keeping user experience a top priority.

Welcome to the next chapter in behavioral data analytics

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Frequently Asked Questions (FAQ)

What buyers ask before choosing FullStory

What is FullStory?

FullStory is a web-based digital intelligence system that helps optimize the client experience. It enables users to track and monitor each customer activity. The software helps its clients improve digital experience for their customers by pinpointing when, where, and how user struggle is affecting business revenue and retention.From clicks to page transitions, everything is indexed automatically. The indexed information is accessible to the entire team, which can be used to help drive business decisions.

FullStory automatically discovers, analyzes, and ranks improvement opportunities so that users can confidently focus on the improvements that will yield the greatest benefits. . FullStory account is equipped with a robust suite of tools to manage privacy, consent, and selective exclusion of on-screen text. It makes apps smarter and most critical workflows snappier.

What is FullStory used for?

FullStory is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Products & Pricelist Management and Helpdesk Management .

What are the top features of FullStory?

Recording, Personalization and Ticketing are some of the top features of FullStory.

Who uses FullStory?

FullStory is used by Retail, Internet and Hospitality among other industries.

What are FullStory alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for FullStory.

Where is FullStory located?

FullStory is headquartered at 1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US.
lightning

Peers used FullStory for engagement management and products & pricelist management

FullStory Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (7)
Analytics

4.43/5

Read Reviews (304)
Custom Reports

4.00/5

Read Reviews (338)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (7)
Analytics

4.43/5

Read Reviews (304)
Custom Reports

4.00/5

Read Reviews (338)

Software Failure Risk Guidance

?

for FullStory

Overall Risk Meter

Low Medium High

Top Failure Risks for FullStory

Fullstory, Inc News

Product

Fullstory launches three new solutions to power intelligent digital ...

Fullstory has launched three new AI-driven solutions: Fullstory Model Context Protocol (MCP), StoryAI Agents, and Workflow Intelligence. These tools integrate behavioral data into AI systems, automate analytics, and provide visibility into workflows, enabling businesses to enhance customer experiences and optimize processes.

Product

Prompts and use cases to get the most out of Fullstory MCP

Fullstory has introduced the MCP (Monitoring, Context, and Prompting) tool, enhancing AI-driven behavioral analytics for developers. This tool integrates behavioral context into development environments, aiding in real-time debugging and user interaction analysis. It offers structured prompts for monitoring releases, identifying UI issues, and conducting root cause analysis, improving speed and accuracy in addressing user experience challenges.

Product

Introducing Fullstory MCP: Enable Intelligent Digital Experiences Wherever You Work

Fullstory has announced the beta release of its Model Context Protocol (MCP) server, designed to enhance digital experiences by integrating human context into AI analytics. The MCP server allows teams to ask natural language questions about user interactions, providing real-time insights and reducing analysis time. This innovation aims to improve conversion rates and user engagement by leveraging Fullstory's behavioral intelligence.

Product

Fullstory Drives Growth, AI Innovation with Record Momentum

Fullstory announced record growth and AI-driven innovations, with StoryAI becoming its fastest-growing product. The company expanded its platform with new capabilities and strategic acquisitions, including Usetiful. Notable customer successes include TBC Bank and WorldRemit. Fullstory also strengthened its ecosystem through partnerships with Intercom, Databricks, and Braze, and received industry accolades, such as being named to the Inc. 5000 list.

Fullstory, Inc Profile

Company Name

Fullstory, Inc

Company Website

https://www.fullstory.com/

HQ Location

1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US

Employees

101-250

Social

Financials

SERIES C