FullStory Overview

Fullstory leverages behavioral data analytics to transform digital experiences. Its platform uncovers user sentiment hidden within click patterns, enabling businesses to refine their products and foster customer loyalty. By providing a comprehensive view of visitor interactions, Fullstory aids in making informed decisions that enhance user engagement and conversion rates. The platform's always-on, AI-driven analysis offers actionable insights, setting it apart as a trusted resource in understanding user behavior. This focus on detailed behavioral data supports businesses in crafting strategies that align with market demands and drive ROI.

Use Cases

Customers recommend Engagement Management, Products & Pricelist Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using FullStory.

Other use cases:

  • Customer Feedback Management
  • Onboarding
  • Collaboration
  • Funnel Analysis
  • Lead Analytics
  • Workflow Management
  • Product Marketing
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using FullStory.

Other priorities:

  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Efficiency
  • Grow Market Share
  • Improve ROI
  • Establish Thought Leadership
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FullStory Use-Cases and Business Priorities: Customer Satisfaction Data

FullStory works with different mediums / channels such as Website. and Chat.

FullStory's features include Recording, Personalization, Ticketing, etc. and FullStory support capabilities include Chat Support, 24/7 Support, Phone Support, etc. also FullStory analytics capabilities include Analytics, and Custom Reports.

Reviews

"One of the greatest advantages of FullStory is that it lets us verify the data we’re seeing with actual sessions, where with other solutions we didn’t have assurance the numbers are good. FullStory goes from very macro-level analyses all the way dow...n to individual interactions, so you can get a clear, complete picture." - Christiaan Johnson

FullStory, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Fullstory surfaces user sentiment through behavioral data, helping create better products. Loyal customers are won by uncovering insights hidden between clicks.

Popular Business Setting

for FullStory

Top Industries

  • Retail
  • Internet
  • Hospitality

Popular in

  • Mid Market
  • Small Business
  • Enterprise

FullStory is popular in Retail, Internet, and Hospitality and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on FullStory Use Cases

How does FullStory facilitate Engagement Management?

How can FullStory optimize your Products & Pricelist Management Workflow?

How does FullStory facilitate Helpdesk Management?

What solutions does FullStory provide for Customer Feedback Management?

What Are the key features of FullStory for Onboarding?

22 buyers and buying teams have used Cuspera to assess how well FullStory solved their Conversion Rate Optimization needs. Cuspera uses 2325 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
FullStory testimonial

Christiaan Johnson

Director of Product Design

Finicity

One of the greatest advantages of FullStory is that it lets us verify the data we’re seeing with actual sessions, where with other solutions we didn’t have assurance the numbers are good. FullStory goes from very macro-level analyses all the way down to individual interactions, so you can get a cle...ar, complete picture.

Testimonial By Christiaan Johnson
FullStory testimonial

Kevin McAuliffe

SVP, Digital Transformation and Delivery

Travel + Leisure Co.

Having your eyes wide open about your customers’ experiences and frustrations is critical to making good decisions about your customer journey. The ability to review sessions and watch a customer through their troubles has been incredibly impactful in how we solve for customer issues on the product... side.

Testimonial By Kevin McAuliffe
FullStory testimonial

Jordan Gottlieb

Director of Software Engineering

Yakima Chief Hops

FullStory enables us to provide the highest level of customer support possible with our available resources. We can proactively get ahead of most issues customers are experiencing to ensure they have the best experience possible. Without FullStory, we’d be flying blind. We did significant research ...to select the best-fitting user analytics and tracking solution, and FullStory has provided much greater value than we ever anticipated.

Testimonial By Jordan Gottlieb
CUSTOMERS TESTIMONIALS
FullStory testimonial

Christiaan Johnson

Director of Product Design

Finicity

One of the greatest advantages of FullStory is that it lets us verify the data we’re seeing with actual sessions, where with other solutions we didn’t have assurance the numbers are good. FullStory goes from very macro-level analyses all the way down to individual interactions, so you can get a cle...ar, complete picture.

Testimonial By Christiaan Johnson
FullStory testimonial

Kevin McAuliffe

SVP, Digital Transformation and Delivery

Travel + Leisure Co.

Having your eyes wide open about your customers’ experiences and frustrations is critical to making good decisions about your customer journey. The ability to review sessions and watch a customer through their troubles has been incredibly impactful in how we solve for customer issues on the product... side.

Testimonial By Kevin McAuliffe
FullStory testimonial

Jordan Gottlieb

Director of Software Engineering

Yakima Chief Hops

FullStory enables us to provide the highest level of customer support possible with our available resources. We can proactively get ahead of most issues customers are experiencing to ensure they have the best experience possible. Without FullStory, we’d be flying blind. We did significant research ...to select the best-fitting user analytics and tracking solution, and FullStory has provided much greater value than we ever anticipated.

Testimonial By Jordan Gottlieb

Case Studies

Retail

CASE STUDY Mammut

Fullstory helped Mammut improve customer engagement and boost conversions on their mobile site. Mammut used Fullstory to find issues with the menu button and product filters. They moved the menu butt...on and made it easier to see. They also changed product filters to show the most used options. Mammut saw menu button clicks double and an 8% increase in mobile customer conversions.

Financial Services

CASE STUDY Finicity

Fullstory helped Finicity improve customer experience and manage sensitive data. Finicity used Fullstory's Private by Default setting to protect user information and enhance fraud detection. The plat...form replaced traditional analytics and provided better data insights. Finicity saw a 15% increase in funnel conversions. Ticket resolution time dropped by 80%.

Management Consulting

CASE STUDY Slalom

Fullstory Workforce helped Slalom gain clear visibility into their application usage. The platform showed which apps employees used and how often. This data empowered Slalom to make better decisions ...about software spending and roadmaps. The solution improved transparency and supported more efficient workflows.

CASE STUDY JetBlue

StoryAI by Fullstory helped JetBlue improve digital operations. The tool uses AI to summarize user sessions and highlight where users struggle. JetBlue saved time by not watching hours of session rep...lays. The team made better decisions and fixed friction points faster. This improved the customer experience for JetBlue.

CASE STUDY JetBlue

Fullstory helps JetBlue improve its digital experience for flight booking and check-in. JetBlue uses Fullstory to monitor key features and fix problems fast. The platform lets JetBlue see the impact ...of issues in minutes. JetBlue cut payment errors by 20%. They saved over 7 days of engineering time on data issues. Time to insight on A/B tests dropped by 50%.

CASE STUDY Flight Centre

Fullstory helped Flight Centre improve its global retail ecosystem. Flight Centre used Fullstory’s Behavioral Data Platform to understand how travel consultants use their software. The company reduce...d booking failure rates by 22% and increased usage of a key feature by 24% in three months. Session Replay and Dev Tools made it easier for teams to fix issues and improve products. Five Flight Centre teams now use Fullstory to deliver better service and increase bookings.

Video

Welcome to the next chapter in behavioral data analytics

Video Thumbnail

Frequently Asked Questions(FAQ)

for FullStory

What is FullStory?

FullStory is a web-based digital intelligence system that helps optimize the client experience. It enables users to track and monitor each customer activity. The software helps its clients improve digital experience for their customers by pinpointing when, where, and how user struggle is affecting business revenue and retention.From clicks to page transitions, everything is indexed automatically. The indexed information is accessible to the entire team, which can be used to help drive business decisions.

FullStory automatically discovers, analyzes, and ranks improvement opportunities so that users can confidently focus on the improvements that will yield the greatest benefits. . FullStory account is equipped with a robust suite of tools to manage privacy, consent, and selective exclusion of on-screen text. It makes apps smarter and most critical workflows snappier.

What is FullStory used for?

FullStory is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Products & Pricelist Management and Helpdesk Management .

What are the top features of FullStory?

Recording, Personalization and Ticketing are some of the top features of FullStory.

Who uses FullStory?

FullStory is used by Retail, Internet and Hospitality among other industries.

What are FullStory alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for FullStory.

Where is FullStory located?

FullStory is headquartered at 1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US.
lightning

Peers used FullStory for engagement management and products & pricelist management

FullStory Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (7)
Analytics

4.43/5

Read Reviews (304)
Custom Reports

4.00/5

Read Reviews (338)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (7)
Analytics

4.43/5

Read Reviews (304)
Custom Reports

4.00/5

Read Reviews (338)

Software Failure Risk Guidance

?

for FullStory

Overall Risk Meter

Low Medium High

Top Failure Risks for FullStory

Fullstory, Inc News

Product

Fullstory Sees 1H Growth Driven by Upmarket and Product Momentum - MarTech Cube

Fullstory launched several new products and enhancements in 2025, including StoryAI, Workforce, Fullstory Analytics, Fullstory Anywhere, and Fullstory Mobile. These innovations aim to optimize digital experiences by leveraging AI-powered behavioral data solutions. The company also integrated with Adobe Exchange and Intercom's AI agent, Fin, to enhance user behavior insights and customer interactions.

Executive

Fullstory Appoints Chad Gold as Chief Financial Officer

Fullstory has appointed Chad Gold as its new Chief Financial Officer.

Executive

Fullstory Appoints Chad Gold as Chief Financial Officer

Fullstory has named Chad Gold as its new Chief Financial Officer. Gold brings extensive financial leadership experience to support Fullstorys growth in digital experience analytics.

Fullstory, Inc Profile

Company Name

Fullstory, Inc

Company Website

https://www.fullstory.com/

HQ Location

1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US

Employees

101-250

Social

Financials

SERIES C