FullStory Overview
Fullstory leverages behavioral data analytics to transform digital experiences. Its platform uncovers user sentiment hidden within click patterns, enabling businesses to refine their products and foster customer loyalty. By providing a comprehensive view of visitor interactions, Fullstory aids in making informed decisions that enhance user engagement and conversion rates. The platform's always-on, AI-driven analysis offers actionable insights, setting it apart as a trusted resource in understanding user behavior. This focus on detailed behavioral data supports businesses in crafting strategies that align with market demands and drive ROI.
Use Cases
Customers recommend Engagement Management, Products & Pricelist Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using FullStory.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using FullStory.
FullStory Use-Cases and Business Priorities: Customer Satisfaction Data
FullStory works with different mediums / channels such as Website. and Chat.
FullStory's features include Recording, Personalization, Ticketing, etc. and FullStory support capabilities include Chat Support, 24/7 Support, Phone Support, etc. also FullStory analytics capabilities include Analytics, and Custom Reports.
Reviews
"FullStory was integral for improving products in our retail ecosystem with a lean team—it allowed us to uncover the 'unknown unknowns' and prioritize which actions to take. In this situation where we’re rapidly releasing product updates, we need to ...know what’s going on in the product in real time, and FullStory enables us to do that at scale, globally, with a small team." - Hans Einner Barroga
Peer review evidence (same sources as the product rating summary)
"...Kelly Hoover, Senior Product Manager, Sendoso Sendoso personalizes customer interactions, conserves engineering time, and ideates new features using FullStory...." Case Study Sendoso
"...Yi Cao Senior Manager of Product Research, HBC Saks Fifth Avenue Additional Resources...." FullStory Digital Experience Intelligence
"...is today solved by tools like FullStory, which can help your support team understand exactly where your customers are having issues when they inquire through your support channel. ..." The Ultimate Guide On Relationship Marketing
FullStory, Smartlook, Convert Experiences, WalkMe Digital Adoption Platform, Algolia, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Fullstory surfaces user sentiment through behavioral data, helping create better products. Loyal customers are won by uncovering insights hidden between clicks.
Popular Business Setting
for FullStory
Top Industries
- Retail
- Internet
- Hospitality
Popular in
- Mid Market
- Small Business
- Enterprise
FullStory is popular in Retail, Internet, and Hospitality and is widely used by Mid Market, Small Business, and Enterprise.
FullStory Customer wins, Customer success stories, Case studies
How does FullStory address your Engagement Management Challenges?
What Are the key features of FullStory for Products & Pricelist Management?
How can FullStory optimize your Helpdesk Management Workflow?
What makes FullStory ideal for Customer Feedback Management?
How efficiently Does FullStory manage your Onboarding?
22 buyers and buying teams have used Cuspera to assess how well FullStory solved their Conversion Rate Optimization needs. Cuspera uses 2325 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
FullStory was integral for improving products in our retail ecosystem with a lean team—it allowed us to uncover the 'unknown unknowns' and prioritize which actions to take. In this situation where we’re rapidly releasing product updates, we need to know what’s going on in the product in real time, ...and FullStory enables us to do that at scale, globally, with a small team. |
|
The user frustration metrics in FullStory help us zoom in on issues that we weren’t even aware of. When you look at a website every day, it’s easy to become desensitized to the barriers that can exist for first-time visitors and potential customers. With FullStory, we can quickly figure out why use...rs are behaving in certain ways and uncover issues and growth opportunities that weren’t even on our radar. |
|
The thing that sold us on FullStory is the ability to break down the silos that we naturally create in the company. Customers are not just in email, or on the web, or in other market places, it’s an entire ecosystem they are consuming. Getting a unified set of data is extremely important. Everyone ...can talk about the customer experience and success, but using similar metrics is so important to be able to share that story correctly. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Hans Einner Barroga Experience Design Lead Flight Centre |
FullStory was integral for improving products in our retail ecosystem with a lean team—it allowed us to uncover the 'unknown unknowns' and prioritize which actions to take. In this situation where we’re rapidly releasing product updates, we need to know what’s going on in the product in real time, ...and FullStory enables us to do that at scale, globally, with a small team. |
|
Michelle Smith Global Digital Analytics Manager Fortive |
The user frustration metrics in FullStory help us zoom in on issues that we weren’t even aware of. When you look at a website every day, it’s easy to become desensitized to the barriers that can exist for first-time visitors and potential customers. With FullStory, we can quickly figure out why use...rs are behaving in certain ways and uncover issues and growth opportunities that weren’t even on our radar. |
|
Vishal Arora Director, Digital Product & UX LuckyVitamin |
The thing that sold us on FullStory is the ability to break down the silos that we naturally create in the company. Customers are not just in email, or on the web, or in other market places, it’s an entire ecosystem they are consuming. Getting a unified set of data is extremely important. Everyone ...can talk about the customer experience and success, but using similar metrics is so important to be able to share that story correctly. |
Welcome to the next chapter in behavioral data analytics
Frequently Asked Questions (FAQ)
What buyers ask before choosing FullStory
What is FullStory?
FullStory is a web-based digital intelligence system that helps optimize the client experience. It enables users to track and monitor each customer activity. The software helps its clients improve digital experience for their customers by pinpointing when, where, and how user struggle is affecting business revenue and retention.From clicks to page transitions, everything is indexed automatically. The indexed information is accessible to the entire team, which can be used to help drive business decisions.
FullStory automatically discovers, analyzes, and ranks improvement opportunities so that users can confidently focus on the improvements that will yield the greatest benefits. . FullStory account is equipped with a robust suite of tools to manage privacy, consent, and selective exclusion of on-screen text. It makes apps smarter and most critical workflows snappier.
What is FullStory used for?
What are the top features of FullStory?
Who uses FullStory?
What are FullStory alternatives?
Where is FullStory located?
Peers used FullStory for engagement management and products & pricelist management
FullStory Competitors
FullStory Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (7) |
| Analytics | Read Reviews (304) |
| Custom Reports | Read Reviews (338) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (7) |
| Analytics | Read Reviews (304) |
| Custom Reports | Read Reviews (338) |
FullStory Integrations
FullStory integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for FullStory
Software Failure Risk Guidance
?for FullStory
Overall Risk Meter
Top Failure Risks for FullStory
Fullstory, Inc News
Fullstory Releases 2026 Digital Experience Benchmark Report
Fullstory has released its 2026 Digital Experience Benchmark Report, analyzing over 18.7 billion sessions across 2,600+ organizations. The report highlights a decoupling of technical health and user experience, with error rates down but user frustration rising. Fullstory's dataset is now available via Model Context Protocol (MCP) for AI-driven analysis, enabling teams to better understand and improve digital experiences.
Fullstory Reports 100%+ ARR Growth From Product Expansion
Fullstory reported over 100% ARR growth, driven by Fortune 100 brands adopting its AI-powered behavioral intelligence solutions. Jaguar Land Rover improved its mobile app scores using Fullstory's data, enhancing digital experiences and decoupling software updates from vehicle cycles. Fullstory's innovations, like MCP and StoryAI Agents, continue to expand its role as a foundational behavioral data engine for AI.
Fullstory Drives H1 Growth with 100%+ Multi-Product ARR Expansion, Establishing Itself As Foundational Behavioral Data Engine for AI
Fullstory reported over 100% growth in multi-product ARR, driven by the adoption of its AI-powered behavioral intelligence solutions. The company launched innovations like Fullstory MCP and StoryAI Agents, enhancing digital experience intelligence. Fullstory's integration with major platforms like Snowflake and OpenAI strengthens its position as a foundational behavioral data engine for AI.
Fullstory Drives H1 Growth with 100%+ Multi-Product ARR Expansion, Establishing Itself As ...
Fullstory announced significant growth in H1 FY27, with multi-product ARR expanding over 100% YoY. The company launched new AI tools like Fullstory MCP and StoryAI Agents, enhancing behavioral data integration with platforms such as Snowflake, OpenAI, and Google Gemini. Fullstory's solutions empower enterprises to improve digital experiences through AI-driven insights.
Fullstory, Inc Profile
Company Name
Fullstory, Inc
Company Website
https://www.fullstory.com/HQ Location
1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US
Employees
101-250
Social
Financials
SERIES C
