Mixpanel Overview
Mixpanel excels in providing a self-serve digital analytics platform that empowers teams to analyze user behavior in real time. This capability allows businesses to make swift, data-informed decisions. A standout feature is its ability to unify qualitative and quantitative data, offering a comprehensive view of user interactions. This integration ensures that all data is centralized, facilitating efficient measurement of business impact. Mixpanel's platform is designed for rapid insights, eliminating guesswork and enabling precise measurement of user engagement and product performance. This tool is essential for businesses aiming to understand and optimize user experiences through detailed analytics.
Use Cases
Customers recommend Engagement Management, Products & Pricelist Management, Funnel Analysis, as the business use cases that they have been most satisfied with while using Mixpanel.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mixpanel.
Mixpanel Use-Cases and Business Priorities: Customer Satisfaction Data
Mixpanel works with different mediums / channels such as Website. Mobile. and E-Mail.
Mixpanel's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Mixpanel support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Mixpanel analytics capabilities include Analytics, and Custom Reports.
Reviews
"We are in a better position today than we ever have been to measure our products and services in a consistent way. With Group Analytics, our Customer Success team is able to use Mixpanel to better understand adoption, engagement, and retention acros...s their customer base." - Scott Kavanagh
Mixpanel, TWIPLA, Klipfolio, Amplitude Accounts, Buildfire, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Mixpanel offers product analytics for mobile, web, and more. A 404 error indicates the requested page is missing.
Popular Business Setting
for Mixpanel
Top Industries
- Information Technology and Services
- Financial Services
- Internet
Popular in
- Small Business
- Enterprise
- Mid Market
Mixpanel is popular in Information Technology And Services, Financial Services, and Internet and is widely used by Small Business, Enterprise, and Mid Market.
Comprehensive Insights on Mixpanel Use Cases
Why is Mixpanel the best choice for Engagement Management?
What solutions does Mixpanel provide for Products & Pricelist Management?
What makes Mixpanel ideal for Funnel Analysis?
How efficiently Does Mixpanel manage your Sending & Publishing Communications?
What Are the key features of Mixpanel for Onboarding?
49+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Mixpanel solved their Digital Analytics needs. Cuspera uses 4982 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We are in a better position today than we ever have been to measure our products and services in a consistent way. With Group Analytics, our Customer Success team is able to use Mixpanel to better understand adoption, engagement, and retention across their customer base. Testimonial By Scott Kavanagh |
|
Mixpanel Retention reports helps our team track retention over time, break them down by different cohorts, and compare the different cohorts to see how they differ from the average user or a high intent user. Testimonial By Mike Salway |
|
I’ve used Mixpanel at many companies before—it’s the go-to solution when you need user and product analytics. Testimonial By Gil Sadis |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Scott Kavanagh Sr. Principal Software Engineer blackbaud |
We are in a better position today than we ever have been to measure our products and services in a consistent way. With Group Analytics, our Customer Success team is able to use Mixpanel to better understand adoption, engagement, and retention across their customer base. Testimonial By Scott Kavanagh |
|
Mike Salway Principal Product Manager Domain |
Mixpanel Retention reports helps our team track retention over time, break them down by different cohorts, and compare the different cohorts to see how they differ from the average user or a high intent user. Testimonial By Mike Salway |
|
Gil Sadis Head of Product Lemonade |
I’ve used Mixpanel at many companies before—it’s the go-to solution when you need user and product analytics. Testimonial By Gil Sadis |
Case Studies
Case Study DocuSign
Case Study Ancestry
Case Study Rakuten Viber
Case Study Personal Capital
CASE STUDY KKday
Case Study Lemonade
Video
Mixpanel Marketing Analytics
Frequently Asked Questions(FAQ)
for Mixpanel
What is Mixpanel?
Mixpanel is a Conversion Rate Optimization platform used to convert, engage, and retain more users. It helps to enhance customer relationships and increase customer life time value.
It gives a detailed, real-time insight on how people interact with products. With information readily available, one can focus on the most impactful features, and innovate faster.
Mixpanel behavior analytics helps to build better products and campaigns by better understanding your customers through deeply analyzing their behavior and monitoring KPIs.
What is Mixpanel used for?
What are the top features of Mixpanel?
Who uses Mixpanel?
What are Mixpanel alternatives?
Where is Mixpanel located?
Peers used Mixpanel for engagement management and products & pricelist management
Mixpanel Competitors
Mixpanel Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (25) |
| Analytics | Read Reviews (949) |
| Custom Reports | Read Reviews (1186) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (25) |
| Analytics | Read Reviews (949) |
| Custom Reports | Read Reviews (1186) |
Mixpanel Integrations
Mixpanel integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Mixpanel
Software Failure Risk Guidance
?for Mixpanel
Overall Risk Meter
Top Failure Risks for Mixpanel
Mixpanel, Inc. News
Mixpanel Streamlines Innovation at Scale with its Digital Analytics Platform
Mixpanel enhances digital analytics for enterprises, enabling teams to rapidly analyze user behavior, measure product impact, and drive innovation at scale. The platform offers real-time data insights, customizable dashboards, and advanced segmentation, supporting data-driven decision-making for product and growth teams in SaaS, ecommerce, and digital businesses.
Mixpanel Expands Digital Analytics Platform to Power Continuous Innovation at Scale
Mixpanel has expanded its digital analytics platform with new features including session replay, experimentation tools, metric trees, AI automation, and enhanced warehouse integrations. These updates aim to provide enterprise teams with unified, self-serve analytics for continuous product optimization and data-driven decision-making at scale.
Mixpanel Unites Leading Brands to Shape the Future of Digital Analytics With an Evolved Americas Customer Advisory Board
Mixpanel announced its 2025 Americas Customer Advisory Board, bringing together senior executives from brands like McDonalds, AMC Networks, Ro, Olo, and Zola. This board will advise Mixpanel on digital analytics innovation, helping guide product strategy and accelerate enterprise digital experience advancements across North and Latin America.
Mixpanel Unites Leading Brands to Shape the Future of Digital Analytics With an Evolved Americas Customer Advisory Board - Business Wire
Mixpanel has announced the formation of its 2025 Customer Advisory Board (CAB) for North America, bringing together leading brands to collaborate on the future direction of its digital analytics platform. The CAB will provide strategic input to help shape Mixpanels product roadmap and innovation in digital analytics.
Mixpanel, Inc. Profile
HQ Location
405 Howard Street, 2nd Floor, San Francisco, CA 94105
Employees
251-500
Social
Financials
SERIES B
