Mixpanel Overview
Mixpanel excels in providing a self-serve digital analytics platform that empowers teams to analyze user behavior in real time. This capability allows businesses to make swift, data-informed decisions. A standout feature is its ability to unify qualitative and quantitative data, offering a comprehensive view of user interactions. This integration ensures that all data is centralized, facilitating efficient measurement of business impact. Mixpanel's platform is designed for rapid insights, eliminating guesswork and enabling precise measurement of user engagement and product performance. This tool is essential for businesses aiming to understand and optimize user experiences through detailed analytics.
Use Cases
Customers recommend Engagement Management, Products & Pricelist Management, Funnel Analysis, as the business use cases that they have been most satisfied with while using Mixpanel.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mixpanel.
Mixpanel Use-Cases and Business Priorities: Customer Satisfaction Data
Mixpanel works with different mediums / channels such as Website. Mobile. and E-Mail.
Mixpanel's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Mixpanel support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Mixpanel analytics capabilities include Analytics, and Custom Reports.
Reviews
"We are in a better position today than we ever have been to measure our products and services in a consistent way. With Group Analytics, our Customer Success team is able to use Mixpanel to better understand adoption, engagement, and retention acros...s their customer base." - Scott Kavanagh
Mixpanel, TWIPLA, Klipfolio, Buildfire, Unity Platform, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Mixpanel offers product analytics for mobile, web, and more. A 404 error indicates the requested page is missing.
Popular Business Setting
for Mixpanel
Top Industries
- Information Technology and Services
- Financial Services
- Internet
Popular in
- Small Business
- Enterprise
- Mid Market
Mixpanel is popular in Information Technology And Services, Financial Services, and Internet and is widely used by Small Business, Enterprise, and Mid Market.
Mixpanel Customer wins, Customer success stories, Case studies
How does Mixpanel address your Engagement Management Challenges?
What makes Mixpanel ideal for Products & Pricelist Management?
How does Mixpanel address your Funnel Analysis Challenges?
What Are the key features of Mixpanel for Sending & Publishing Communications?
How does Mixpanel facilitate Onboarding?
11 buyers and buying teams have used Cuspera to assess how well Mixpanel solved their Digital Analytics needs. Cuspera uses 4982 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We are in a better position today than we ever have been to measure our products and services in a consistent way. With Group Analytics, our Customer Success team is able to use Mixpanel to better understand adoption, engagement, and retention across their customer base. Testimonial By Scott Kavanagh |
|
I’ve used Mixpanel at many companies before—it’s the go-to solution when you need user and product analytics. Testimonial By Gil Sadis |
|
Mixpanel makes analytics fun. I spend less time trying to figure out how to get the right data, and more time looking at it. Testimonial By Akio Bandle |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Scott Kavanagh Sr. Principal Software Engineer blackbaud |
We are in a better position today than we ever have been to measure our products and services in a consistent way. With Group Analytics, our Customer Success team is able to use Mixpanel to better understand adoption, engagement, and retention across their customer base. Testimonial By Scott Kavanagh |
|
Gil Sadis Head of Product Lemonade |
I’ve used Mixpanel at many companies before—it’s the go-to solution when you need user and product analytics. Testimonial By Gil Sadis |
|
Akio Bandle Product Lead ZipRecruiter |
Mixpanel makes analytics fun. I spend less time trying to figure out how to get the right data, and more time looking at it. Testimonial By Akio Bandle |
Mixpanel Unites Leading Brands to Shape the Future of Digital Analytics With an Evolved Americas Customer Advisory Board
Read more →Mixpanel Unites Leading Brands to Shape the Future of Digital Analytics With an Evolved Americas Customer Advisory Board - Business Wire
Read more →ZipRecruiter - Consumer Technology
Read more →Ticketmaster - Media & Entertainment
Read more →Playtech - Gaming
Read more →Olo - Saas
Read more →Mixpanel Marketing Analytics
Frequently Asked Questions(FAQ)
for Mixpanel
What is Mixpanel?
Mixpanel is a Conversion Rate Optimization platform used to convert, engage, and retain more users. It helps to enhance customer relationships and increase customer life time value.
It gives a detailed, real-time insight on how people interact with products. With information readily available, one can focus on the most impactful features, and innovate faster.
Mixpanel behavior analytics helps to build better products and campaigns by better understanding your customers through deeply analyzing their behavior and monitoring KPIs.
What is Mixpanel used for?
What are the top features of Mixpanel?
Who uses Mixpanel?
What are Mixpanel alternatives?
Where is Mixpanel located?
Peers used Mixpanel for engagement management and products & pricelist management
Mixpanel Competitors
Mixpanel Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (25) |
| Analytics | Read Reviews (949) |
| Custom Reports | Read Reviews (1186) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (25) |
| Analytics | Read Reviews (949) |
| Custom Reports | Read Reviews (1186) |
Mixpanel Integrations
Mixpanel integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Mixpanel
Software Failure Risk Guidance
?for Mixpanel
Overall Risk Meter
Top Failure Risks for Mixpanel
Mixpanel, Inc. News
Expand Event Images in Context Panel - Mixpanel Docs
Mixpanel has introduced a feature to expand event images within the Query Builder's context panel. This enhancement allows users to view images more clearly without leaving the Query Builder, improving workflow efficiency by eliminating the need to switch tabs.
Feature Flagging Precision control for every rollout - Mixpanel Docs
Mixpanel introduces feature flagging, offering precise control over feature rollouts. This tool allows targeting by subscription tier, geography, or behavior, using dynamic cohorts. It includes safeguards like kill switches and audit trails, enabling safe, gradual releases. Available as a paid add-on for Enterprise plan customers, it integrates directly with Mixpanel for seamless analysis and user behavior tracking.
Mixpanel Launches Metric Trees, a Dynamic In-Platform Capability That Connects Every KPI to Business Impact
Mixpanel has launched Metric Trees, a new digital analytics feature that links KPIs to business outcomes, enhancing strategic decision-making. This tool provides a dynamic view of metrics, allowing teams to understand the influence of metrics on business performance and make proactive adjustments. Metric Trees address common issues like outdated strategies and unclear accountability by offering a unified platform for metric organization and analysis.
Mixpanel Streamlines Innovation at Scale with its Digital Analytics Platform
Mixpanel enhances digital analytics for enterprises, enabling teams to rapidly analyze user behavior, measure product impact, and drive innovation at scale. The platform offers real-time data insights, customizable dashboards, and advanced segmentation, supporting data-driven decision-making for product and growth teams in SaaS, ecommerce, and digital businesses.
Mixpanel, Inc. Profile
HQ Location
405 Howard Street, 2nd Floor, San Francisco, CA 94105
Employees
251-500
Social
Financials
SERIES B
