Customer stories

Product Business Settings

Mixpanel is popular in Information Technology And Services, Financial Services, and Internet industries and is widely used by Small Business, Enterprise, and Mid Market.

Integrations

Email Marketing
Conversion Rate Optimization
Mobile Marketing
Customer Feedback Management

Mixpanel Product Overview

Mixpanel excels in providing a self-serve digital analytics platform that empowers teams to analyze user behavior in real time. This capability allows businesses to make swift, data-informed decisions. A standout feature is its ability to unify qualitative and quantitative data, offering a comprehensive view of user interactions. This integration ensures that all data is centralized, facilitating efficient measurement of business impact. Mixpanel's platform is designed for rapid insights, eliminating guesswork and enabling precise measurement of user engagement and product performance. This tool is essential for businesses aiming to understand and optimize user experiences through detailed analytics.

How satisfied the customers are with Mixpanel use-cases

Reviews

"Data pipelines saves us a lot of coding time. Before you had to wait for a developer or engineer to write the ETL script every time, which made testing cycles much longer. This shortened the test-to-deployment cycle on the data side considerably." - Robert Chi
"We are in a better position today than we ever have been to measure our products and services in a consistent way. With Group Analytics, our Customer Success team is able to use Mixpanel to better understand adoption, engagement, and retention acros...s their customer base." - Scott Kavanagh

Mixpanel Customer Insights, Testimonials and Case Studies

How does Mixpanel facilitate Engagement Management?

What benefits does Mixpanel offer for Products & Pricelist Management?

How can Mixpanel optimize your Funnel Analysis Workflow?

What makes Mixpanel ideal for Sending & Publishing Communications?

How does Mixpanel address your Onboarding Challenges?

What is Mixpanel?

Mixpanel is a Conversion Rate Optimization platform used to convert, engage, and retain more users. It helps to enhance customer relationships and increase customer life time value.

It gives a detailed, real-time insight on how people interact with products. With information readily available, one can focus on the most impactful features, and innovate faster.

Mixpanel behavior analytics helps to build better products and campaigns by better understanding your customers through deeply analyzing their behavior and monitoring KPIs.

What is Mixpanel used for?

Mixpanel is a Digital Analytics Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Products & Pricelist Management and Funnel Analysis .

What are the top features of Mixpanel?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of Mixpanel.

Who uses Mixpanel?

Mixpanel is used by Information Technology And Services, Financial Services and Internet among other industries.

What are Mixpanel alternatives?

TWIPLA, Klipfolio, Buildfire and Unity Platform are popular alternatives for Mixpanel.

Where is Mixpanel located?

Mixpanel is headquartered at 405 Howard Street, 2nd Floor, San Francisco, CA 94105.

11 buyers and buying teams have used Cuspera to assess how well Mixpanel solved their Digital Analytics needs. Cuspera uses 4982 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

CUSTOMERS TESTIMONIALS
Mixpanel testimonial

Robert Chi

Data Engineer

Sega

Data pipelines saves us a lot of coding time. Before you had to wait for a developer or engineer to write the ETL script every time, which made testing cycles much longer. This shortened the test-to-deployment cycle on the data side considerably. Testimonial By Robert Chi
Mixpanel testimonial

Scott Kavanagh

Sr. Principal Software Engineer

blackbaud

We are in a better position today than we ever have been to measure our products and services in a consistent way. With Group Analytics, our Customer Success team is able to use Mixpanel to better understand adoption, engagement, and retention across their customer base. Testimonial By Scott Kavanagh
Mixpanel testimonial

Nissim Lehyani

Senior Director of Product Management

GoDaddy

Mixpanel’s ability to run detailed queries across millions of data points in a fraction of a second sets it apart. As our user base grew, the team could still get answers to their questions right away. Testimonial By Nissim Lehyani
CUSTOMERS TESTIMONIALS
Mixpanel testimonial

Robert Chi

Data Engineer

Sega

Data pipelines saves us a lot of coding time. Before you had to wait for a developer or engineer to write the ETL script every time, which made testing cycles much longer. This shortened the test-to-deployment cycle on the data side considerably. Testimonial By Robert Chi
Mixpanel testimonial

Scott Kavanagh

Sr. Principal Software Engineer

blackbaud

We are in a better position today than we ever have been to measure our products and services in a consistent way. With Group Analytics, our Customer Success team is able to use Mixpanel to better understand adoption, engagement, and retention across their customer base. Testimonial By Scott Kavanagh
Mixpanel testimonial

Nissim Lehyani

Senior Director of Product Management

GoDaddy

Mixpanel’s ability to run detailed queries across millions of data points in a fraction of a second sets it apart. As our user base grew, the team could still get answers to their questions right away. Testimonial By Nissim Lehyani
 

Mixpanel Unites Leading Brands to Shape the Future of Digital Analytics With an Evolved Americas Customer Advisory Board

Mixpanel announced its 2025 Americas Customer Advisory Board, bringing together senior executives from brands like McDonalds, AMC Networks, Ro, Olo, and Zola. This board will advise Mixpanel on digit...al analytics innovation, helping guide product strategy and accelerate enterprise digital experience advancements across North and Latin America.

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Mixpanel Unites Leading Brands to Shape the Future of Digital Analytics With an Evolved Americas Customer Advisory Board - Business Wire

Mixpanel has announced the formation of its 2025 Customer Advisory Board (CAB) for North America, bringing together leading brands to collaborate on the future direction of its digital analytics plat...form. The CAB will provide strategic input to help shape Mixpanels product roadmap and innovation in digital analytics.

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Grabr - Consumer Services - Large

Mixpanel helps Grabr, a global peer-to-peer shopping and travel marketplace, analyze billions of events for user insights. Grabr used Mixpanel to track key metrics like liquidity, user growth, and gr...oss merchandise volume. The platform enabled real-time access to data for product, marketing, and support teams. Grabr achieved a 117X increase in gross merchandise volume and doubled referral signups. Over 1 million people now use the Grabr platform.

Read on →

Domain - Real Estate - Large

Mixpanel helped Domain double its average retention and enquiries. Domain needed faster, flexible analytics for product managers. Their old tools were slow and hard to use. With Mixpanel, teams now g...et quick insights into user engagement. Product managers can self-serve data and make fast decisions. This improved content effectiveness and user retention.

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KKday - Retail & E Commerce

Mixpanel helped KKday track user behavior across their website, mobile site, and app. KKday wanted to understand how users moved between platforms and improve their experience. With Mixpanel, they le...arned most bookings happened within 50 minutes, not days. They used this data to change their engagement strategy. KKday also improved their search box and checkout process. As a result, they saw 2x conversion rates at checkout and a 7.7% increase in click rate.

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AB Tasty - Computer Software

Mixpanel helped AB Tasty shift to a product-led growth strategy. AB Tasty used Mixpanel to find friction points and track product usage. They improved started product tours by 40% and increased tour ...completion by 5 times. They reached their goal of converting 20% of free trial users to product-qualified leads. Mixpanel gave teams the data they needed to make fast decisions and grow.

Read on →

Mixpanel Marketing Analytics

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Peers used Mixpanel for engagement management and products & pricelist management

Mixpanel Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.17/5

Read Reviews (25)
Analytics

4.19/5

Read Reviews (949)
Custom Reports

3.73/5

Read Reviews (1186)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.17/5

Read Reviews (25)
Analytics

4.19/5

Read Reviews (949)
Custom Reports

3.73/5

Read Reviews (1186)

Software Failure Risk Guidance

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for Mixpanel

Overall Risk Meter

Low Medium High

Top Failure Risks for Mixpanel

Mixpanel, Inc. News

Company
 

Pornhub targeted in extortion attempt following Mixpanel breach exposing user activity - Security Affairs

Mixpanel experienced a data breach involving the ShinyHunters group, affecting Pornhub Premium users by exposing sensitive search and viewing histories. Although Mixpanel downplayed the breach's impact, claiming it affected a limited number of customers, the incident has led to extortion attempts. Mixpanel denies the data originated from its November 2025 breach, suggesting it was accessed by a legitimate account in 2023.

Company
 

OpenAI sees API data breach via Mixpanel hack

Mixpanel experienced a security breach where an attacker accessed and exported limited user data from OpenAI's API analytics. The breach did not affect OpenAI's systems or compromise sensitive data like API keys or payment details. OpenAI has ceased using Mixpanel and is notifying affected users while enhancing security measures.

Product
 

Expand Event Images in Context Panel - Mixpanel Docs

Mixpanel has introduced a feature to expand event images within the Query Builder's context panel. This enhancement allows users to view images more clearly without leaving the Query Builder, improving workflow efficiency by eliminating the need to switch tabs.

Product
 

Feature Flagging Precision control for every rollout - Mixpanel Docs

Mixpanel introduces feature flagging, offering precise control over feature rollouts. This tool allows targeting by subscription tier, geography, or behavior, using dynamic cohorts. It includes safeguards like kill switches and audit trails, enabling safe, gradual releases. Available as a paid add-on for Enterprise plan customers, it integrates directly with Mixpanel for seamless analysis and user behavior tracking.

Mixpanel, Inc. Profile

Company Name

Mixpanel, Inc.

Company Website

https://mixpanel.com/

Year Founded

2009

HQ Location

405 Howard Street, 2nd Floor, San Francisco, CA 94105

Employees

251-500

Social

Financials

SERIES B