Mixpanel Overview
This is a summary of the comprehensive capabilities and benefits of Mixpanel based on over 4982 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Mixpanel, Woopra, Kissmetrics, Piwik PRO, Amplitude Accounts, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Mixpanel is right for your needs? Our Cuspera AI engine can evaluate how Mixpanel fits your specific business needs, industry, and context. Get your personalized assessment report today.
Mixpanel supports business activities such as:
- Engagement Management
- Products & Pricelist Management
- Funnel Analysis
- Sending & Publishing Communications
- Training & Onboarding
Mixpanel can help you with many business goals, such as Enhance Customer Relationships, Acquire Customers, Launch New Products, Increase Customer Life Time Value, Increase Sales & Revenue, etc. It can help manage these activities if you use Website Mobile and E-Mail for these needs. As a solution, Mixpanel's capabilities include Dashboard, Alerts: Popups & Notifications, Personalization, etc.
Mixpanel was founded in 2009. Information Technology and Services Vertical is its biggest customer base.
Reviews
"There’s a lot of cultural difference in how people use the app. We break down down as much as we can and try to understand users based on their behavior, not the average behavior. " - Idan Dadon
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Mixpanel solved their Digital Analytics needs. Cuspera uses 4982 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Mixpanel.
Use Cases
Peers recommend Engagement Management , Products & Pricelist Management , Funnel Analysis , as the business use cases that they have been most satisfied while using Mixpanel.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with Website |
4.90/5 ★ |
"...Service follow users interactions with web and mobile applications and offers tools to targeted communications with them...." Best Startup Pitch & Example in 2019 [Sales Knowledge] |
| engaging and following up |
4.85/5 ★ |
"...Building custom reports and engagement metrics..." Peer review by Verified Reviewer, Hospital & Health Care |
| engaging with scheduling & cadence |
3.87/5 ★ |
"Data pipelines saves us a lot of coding time. Before you had to wait for a developer or engineer to write the ETL script every time, which made testing cycles much longer. This shortened the test-to-deployment cycle on the data side considerably." https://mixpanel.com/data-integrations/ |
| Products & Pricelist Management |
4.57/5 ★ |
"...From the company level down to the individual, trust in and use of the data saves time: Mixpanel saves every product manager, at a minimum, half a day s work, every week...." Case Study Lemonade |
| Funnel Analysis with Mobile |
4.69/5 ★ |
"...feel like you're able to make decision, especially for funnel based analysis...." Peer review by User |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with Website |
4.90/5 ★ |
"...Service follow users interactions with web and mobile applications and offers tools to targeted communications with them...." Best Startup Pitch & Example in 2019 [Sales Knowledge] |
|
| engaging and following up |
4.90/5 ★ |
| engaging with scheduling & cadence |
4.90/5 ★ |
| Products & Pricelist Management |
4.57/5 ★ |
"...From the company level down to the individual, trust in and use of the data saves time: Mixpanel saves every product manager, at a minimum, half a day s work, every week...." Case Study Lemonade |
|
| Funnel Analysis with Mobile |
4.69/5 ★ |
"...feel like you're able to make decision, especially for funnel based analysis...." Peer review by User |
|
49+ more Business Use Cases
Our AI advisor, Wyz, harnessed 4982 insights from peers and experts to help you assess how these Mixpanel use cases fit your Digital Analytics needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
There’s a lot of cultural difference in how people use the app. We break down down as much as we can and try to understand users based on their behavior, not the average behavior. Testimonial By Idan Dadon |
|
Mixpanel Retention reports helps our team track retention over time, break them down by different cohorts, and compare the different cohorts to see how they differ from the average user or a high intent user. Testimonial By Mike Salway |
|
I’ve used Mixpanel at many companies before—it’s the go-to solution when you need user and product analytics. Testimonial By Gil Sadis |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Idan Dadon Product Manager Rakuten Viber |
There’s a lot of cultural difference in how people use the app. We break down down as much as we can and try to understand users based on their behavior, not the average behavior. Testimonial By Idan Dadon |
|
Mike Salway Principal Product Manager Domain |
Mixpanel Retention reports helps our team track retention over time, break them down by different cohorts, and compare the different cohorts to see how they differ from the average user or a high intent user. Testimonial By Mike Salway |
|
Gil Sadis Head of Product Lemonade |
I’ve used Mixpanel at many companies before—it’s the go-to solution when you need user and product analytics. Testimonial By Gil Sadis |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
|
Case Study Rakuten ViberRead More |
|
Case Study ZipRecruiterRead More |
|
Case Study GoDaddyRead More |
Frequently Asked Questions(FAQ)
for Mixpanel
What is Mixpanel?
What is Mixpanel used for?
What are the top features of Mixpanel?
Who uses Mixpanel?
What are Mixpanel alternatives?
Where is Mixpanel located?
Popular Business Setting
for Mixpanel
Top Industries
- Information Technology and Services
- Financial Services
- Internet
Popular in
- Small Business
- Enterprise
- Mid Market
Peers used Mixpanel to Enhance customer relationships and Acquire customers
Mixpanel Alternatives
Peer and Expert Opinion on Features
for Mixpanel
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (181) |
| Alerts: popups & Notifications | Read Reviews (114) |
| Personalization | Read Reviews (61) |
| Recording | Read Reviews (25) |
| Ticketing | Read Reviews (14) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (181) |
| Alerts: popups & Notifications | Read Reviews (114) |
| Personalization | Read Reviews (61) |
| Recording | Read Reviews (25) |
| Ticketing | Read Reviews (14) |
IT and Other Capabilities
for Mixpanel
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (513) |
| Data Export | Read Reviews (251) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (513) |
| Data Export | Read Reviews (251) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (51) |
| 24/7 Support | Read Reviews (306) |
| Phone Support | Read Reviews (22) |
| Chat Support | Read Reviews (29) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (51) |
| 24/7 Support | Read Reviews (306) |
| Phone Support | Read Reviews (22) |
| Chat Support | Read Reviews (29) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (25) |
| Analytics | Read Reviews (949) |
| Custom Reports | Read Reviews (1186) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (25) |
| Analytics | Read Reviews (949) |
| Custom Reports | Read Reviews (1186) |
Software Failure Risk Guidance
?for Mixpanel
Overall Risk Meter
Top Failure Risks for Mixpanel
Vendor Profile Details
HQ Location
405 Howard Street, 2nd Floor, San Francisco, CA 94105
Employees
251-500
Social
Financials
SERIES B
Get a personalised risk report for Mixpanel
See Sample Risk ReportTell us more about yourself so that we can personalise incidents for your location, industry etc.
Connect to vendor request
Mixpanel may get in touch with you regarding your request.
Request Custom Quote
Mixpanel will get in touch with you regarding your request.