Mixpanel Overview
Mixpanel excels in providing a self-serve digital analytics platform that empowers teams to analyze user behavior in real time. This capability allows businesses to make swift, data-informed decisions. A standout feature is its ability to unify qualitative and quantitative data, offering a comprehensive view of user interactions. This integration ensures that all data is centralized, facilitating efficient measurement of business impact. Mixpanel's platform is designed for rapid insights, eliminating guesswork and enabling precise measurement of user engagement and product performance. This tool is essential for businesses aiming to understand and optimize user experiences through detailed analytics.
Use Cases
Customers recommend Engagement Management, Products & Pricelist Management, Funnel Analysis, as the business use cases that they have been most satisfied with while using Mixpanel.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mixpanel.
Mixpanel Use-Cases and Business Priorities: Customer Satisfaction Data
Mixpanel works with different mediums / channels such as Website. Mobile. and E-Mail.
Mixpanel's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Mixpanel support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Mixpanel analytics capabilities include Analytics, and Custom Reports.
Reviews
"Mixpanel Retention reports helps our team track retention over time, break them down by different cohorts, and compare the different cohorts to see how they differ from the average user or a high intent user." - Mike Salway
Mixpanel, TWIPLA, Klipfolio, Amplitude Accounts, Buildfire, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Mixpanel offers product analytics for mobile, web, and more. A 404 error indicates the requested page is missing.
Popular Business Setting
for Mixpanel
Top Industries
- Information Technology and Services
- Financial Services
- Internet
Popular in
- Small Business
- Enterprise
- Mid Market
Mixpanel is popular in Information Technology And Services, Financial Services, and Internet and is widely used by Small Business, Enterprise, and Mid Market.
Comprehensive Insights on Mixpanel Use Cases
How does Mixpanel address your Engagement Management Challenges?
What Are the key features of Mixpanel for Products & Pricelist Management?
How does Mixpanel facilitate Funnel Analysis?
What benefits does Mixpanel offer for Sending & Publishing Communications?
How can Mixpanel optimize your Onboarding Workflow?
49+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Mixpanel solved their Digital Analytics needs. Cuspera uses 4982 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Mixpanel Retention reports helps our team track retention over time, break them down by different cohorts, and compare the different cohorts to see how they differ from the average user or a high intent user. Testimonial By Mike Salway |
|
I’ve used Mixpanel at many companies before—it’s the go-to solution when you need user and product analytics. Testimonial By Gil Sadis |
|
Mixpanel makes analytics fun. I spend less time trying to figure out how to get the right data, and more time looking at it. Testimonial By Akio Bandle |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Mike Salway Principal Product Manager Domain |
Mixpanel Retention reports helps our team track retention over time, break them down by different cohorts, and compare the different cohorts to see how they differ from the average user or a high intent user. Testimonial By Mike Salway |
|
Gil Sadis Head of Product Lemonade |
I’ve used Mixpanel at many companies before—it’s the go-to solution when you need user and product analytics. Testimonial By Gil Sadis |
|
Akio Bandle Product Lead ZipRecruiter |
Mixpanel makes analytics fun. I spend less time trying to figure out how to get the right data, and more time looking at it. Testimonial By Akio Bandle |
Case Studies
CASE STUDY KKday
Case Study DocuSign
Case Study Ancestry
Case Study Lemonade
Case Study Rakuten Viber
Case Study Personal Capital
Video
Mixpanel Marketing Analytics
Frequently Asked Questions(FAQ)
for Mixpanel
What is Mixpanel?
Mixpanel is a Conversion Rate Optimization platform used to convert, engage, and retain more users. It helps to enhance customer relationships and increase customer life time value.
It gives a detailed, real-time insight on how people interact with products. With information readily available, one can focus on the most impactful features, and innovate faster.
Mixpanel behavior analytics helps to build better products and campaigns by better understanding your customers through deeply analyzing their behavior and monitoring KPIs.
What is Mixpanel used for?
What are the top features of Mixpanel?
Who uses Mixpanel?
What are Mixpanel alternatives?
Where is Mixpanel located?
Peers used Mixpanel for engagement management and products & pricelist management
Mixpanel Competitors
Mixpanel Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (25) |
| Analytics | Read Reviews (949) |
| Custom Reports | Read Reviews (1186) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (25) |
| Analytics | Read Reviews (949) |
| Custom Reports | Read Reviews (1186) |
Mixpanel Integrations
Mixpanel integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Mixpanel
Software Failure Risk Guidance
?for Mixpanel
Overall Risk Meter
Top Failure Risks for Mixpanel
Mixpanel, Inc. News
Mixpanel Unites Leading Brands to Shape the Future of Digital Analytics With an Evolved Americas Customer Advisory Board
Mixpanel announced its 2025 Americas Customer Advisory Board, bringing together senior executives from brands like McDonalds, AMC Networks, Ro, Olo, and Zola. This board will advise Mixpanel on digital analytics innovation, helping guide product strategy and accelerate enterprise digital experience advancements across North and Latin America.
Mixpanel, Inc. Profile
HQ Location
405 Howard Street, 2nd Floor, San Francisco, CA 94105
Employees
251-500
Social
Financials
SERIES B
Get a personalised risk report for Mixpanel
See Sample Risk ReportTell us more about yourself so that we can personalise incidents for your location, industry etc.
Connect to vendor request
Mixpanel may get in touch with you regarding your request.
Request Custom Quote
Mixpanel, Inc. will get in touch with you regarding your request.