Amplitude Overview

Amplitude-analytics offers Intelligent Customer & Product Targeting through its Behavioral Graph. It is the most advanced database for digital behavior, optimized for complex behavioral queries.

Use Cases

Customers recommend Engagement Management, Funnel Analysis, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using Amplitude.

Other use cases:

  • Collaboration
  • Onboarding
  • Workflow Management
  • Competitive Intelligence
  • Product Marketing
  • Sending & Publishing Communications
  • Campaign Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Amplitude.

Other priorities:

  • Increase Customer Life Time Value
  • Improve ROI
  • Scale Best Practices
  • Launch New Products
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Efficiency
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Amplitude Use-Cases and Business Priorities: Customer Satisfaction Data

Amplitude's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Amplitude support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Amplitude analytics capabilities include Analytics, and Custom Reports.

Reviews

"Amplitude helped us democratize data at MultiChoice Connected Video and allows our teams to dig into their own data to understand the data that is most relevant to them. This gives the teams with domain expertise the ability to explore their data, w...ithout needing technical expertise." - Phillip Badenhorst

Peer review evidence (same sources as the product rating summary)

"...We run a report, have the answer, and can run an immediate follow-up report...." Peer review by Daniel Wolchonok, Head of Product Analytics, HubSpot
"...When John Cline, Senior Engineering Manager of Growth/Member Experience, used a combination of user pathing and funnel analysis in Amplitude to investigate the pages consumers were visiting before they entered the sign-up flow, he discovered that a significant proportion of people who visited the Blue Apron Recipes page continued on to begin the sign-up process. ..." Case Study Postmates
"...Second, their success managers know the product inside out, promptly respond to feedback & emails, and are all around nice people...." Peer review by David B., Internet

Amplitude, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Amplitude

Top Industries

  • Computer Software
  • Internet
  • Education

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Amplitude is popular in Computer Software, Internet, and Education and is widely used by Enterprise, Mid Market, and Small Business.

Amplitude Customer wins, Customer success stories, Case studies

What solutions does Amplitude provide for Engagement Management?

How efficiently Does Amplitude manage your Funnel Analysis?

How can Amplitude optimize your Products & Pricelist Management Workflow?

What solutions does Amplitude provide for Collaboration?

How can Amplitude optimize your Onboarding Workflow?

11 buyers and buying teams have used Cuspera to assess how well Amplitude solved their Conversion Rate Optimization needs. Cuspera uses 3142 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
Amplitude testimonial

Phillip Badenhorst

Senior Manager Of Analytics & Insights

MultiChoice

Amplitude helped us democratize data at MultiChoice Connected Video and allows our teams to dig into their own data to understand the data that is most relevant to them. This gives the teams with domain expertise the ability to explore their data, without needing technical expertise. Testimonial By Phillip Badenhorst
Amplitude testimonial

Daniel Wolchonok

Head Of Product Analytics

HubSpot

Analysis with Amplitude is so fast. We run a report,have the answer, and can run an immediate follow-upreport. Testimonial By Daniel Wolchonok
Amplitude testimonial

Alex Tew

CEO

Calm

You feel like Amplitude is on your side. They want you to have success and get results, as opposed to just, ‘Hey, here’s your analytics platform.’ Testimonial By Alex Tew
CUSTOMERS TESTIMONIALS
Amplitude testimonial

Phillip Badenhorst

Senior Manager Of Analytics & Insights

MultiChoice

Amplitude helped us democratize data at MultiChoice Connected Video and allows our teams to dig into their own data to understand the data that is most relevant to them. This gives the teams with domain expertise the ability to explore their data, without needing technical expertise. Testimonial By Phillip Badenhorst
Amplitude testimonial

Daniel Wolchonok

Head Of Product Analytics

HubSpot

Analysis with Amplitude is so fast. We run a report,have the answer, and can run an immediate follow-upreport. Testimonial By Daniel Wolchonok
Amplitude testimonial

Alex Tew

CEO

Calm

You feel like Amplitude is on your side. They want you to have success and get results, as opposed to just, ‘Hey, here’s your analytics platform.’ Testimonial By Alex Tew
 

Square - Financial Services - Very Large

Cómo Square utilizó Amplitude para mejorar la experiencia de los vendedores e impulsar el crecimiento

San Francisco, USA

Square leveraged Amplitude's analytics platform to enhance its seller experience and optimize data-driven decision-making. By integrating Amplitude, Square improved its homepage, onboarding processes..., and seller engagement, resulting in double-digit metric improvements. Amplitude's platform enabled Square to gain deep insights into seller behavior, fostering a data-driven culture and enhancing productivity.

Read on →
 

Statsig

Amplitude CFO Touts Statsig Deal, AI Agents as Growth Engines

Amplitude's CFO Andrew Casey discussed the company's strategic acquisition of Statsig, which enhances Amplitude's capabilities in data warehouse-based experimentation and feature flagging. This agree...ment adds 320 new customers and expands Amplitude's reach into AI-focused companies. The acquisition is part of Amplitude's broader strategy to integrate multiple capabilities into a single platform, enhancing its role in digital customer engagement and analytics.

Read on →

The Economist Group - Media Production - Large

London, UK

The Economist Group used Amplitude Agent Analytics to improve their AI assistant, Lens. They moved from manual session reviews to measurable AI quality. With Amplitude, they tracked intent, outcomes,... and quality scores for every session. This led to a 96.9% task success rate and an 84% drop in weekly task failures. The team now uses data-driven insights to refine Lens and connect AI quality to user engagement.

Coca-Cola FEMSA - Food & Beverages - Very Large

Mexico City, Mexico

Amplitude Analytics helped Coca-Cola FEMSA send over 100,000 AI-personalized messages weekly to retailers. The company saw an 8% increase in engagement and reached 690,000 retailers across Latin Amer...ica. Using AI-driven product recommendations and generative messaging, they achieved an 11% click-through rate. Amplitude unified behavioral data, enabling clear measurement of campaign impact and sustained revenue growth. Teams gained trust in data and made faster, data-driven decisions.

 

Rappi - Internet - Medium

Bogotá, Colombia

Amplitude Analytics helped Rappi boost first-time orders by 10% and average order size by 15%. The team reduced customer acquisition costs by 30% using targeted campaigns and real-time segmentation. ...Rappi used Amplitude to experiment with loyalty programs, driving 2.5x higher retention for Prime users. They also cut bug diagnosis time from three weeks to one day. Amplitude enabled Rappi to scale experiments and personalize user experiences across Latin America.

 

Palo Alto Software - Computer Software - Small

Eugene, USA

Amplitude AI Agents help Palo Alto Software run more experiments. The team uses Amplitude to keep insights up to date as they test new ideas. This lets them move fast and learn quickly. Amplitude sup...ports their growth by making data easy to use. The company can scale experiments and still stay focused on results.

Amplitude Analytics

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Amplitude

What is Amplitude?

Amplitude is a web and mobile analytics solution leveraged across industries by marketers, product managers, and CEOs to capture the customer behavior across platform, monitor insights and improve user engagement.

The product understanding and customer acquisition tool primarily offers Campaign Management, Goal Tracking, Multiple Site Management, Referral Source, Time on Site, Conversion rate , Pageviews, User Interaction, A/B Testing, Cohort Analysis, Funnel Analysis, Mobile In-App Events Tracking, Push Notifications, Retention Tracking, Revenue Tracking and Uninstall Tracking.

The product intelligence platform tracks user journey, analyses customer behavior, and segments them based on their browsing and buying pattern. Based on the data collected, it also provides insight on relevant business metrics, intent behind certain actions and other product related questions.

What is Amplitude used for?

Amplitude is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Funnel Analysis and Products & Pricelist Management .

What are the top features of Amplitude?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Amplitude.

Who uses Amplitude?

Amplitude is used by Computer Software, Internet and Education among other industries.

What are Amplitude alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for Amplitude.

Where is Amplitude located?

Amplitude is headquartered at 501 2nd Street, Suite 100 San Francisco, CA 94107.
lightning

Peers used Amplitude for engagement management and funnel analysis

Amplitude Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.33/5

Read Reviews (15)
Analytics

4.53/5

Read Reviews (648)
Custom Reports

4.25/5

Read Reviews (847)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.33/5

Read Reviews (15)
Analytics

4.53/5

Read Reviews (648)
Custom Reports

4.25/5

Read Reviews (847)

Software Failure Risk Guidance

?

for Amplitude

Overall Risk Meter

Low Medium High

Top Failure Risks for Amplitude

Amplitude, Inc. News

Product

Amplitude MCP is now in Slackbot

Amplitude's MCP server is now integrated with Slackbot, allowing users to query product data directly within Slack. This integration enables seamless data analysis and collaboration by letting users ask questions in plain English and receive answers inline. Users can manage dashboards, check experiment results, and more, all while respecting existing Amplitude permissions.

Product

How We Built a Design Agent at Amplitude with Claude Managed Agents and Cloudflare

Amplitude developed a Design Agent using Claude Managed Agents and Cloudflare, enabling rapid creation of on-brand HTML outputs from prompts. This internal tool integrates Amplitude's design philosophy, allowing non-designers to produce visually consistent artifacts. The system leverages Cloudflare for hosting and R2 for storage, ensuring simplicity and efficiency. Amplitude's analytics enhance the tool's iterative improvement process.

Product

Amplitude Heatmaps Update: More Reliable Screenshots and Accurate Placement

Amplitude has revamped its Heatmaps feature to improve reliability and accuracy. The update includes direct screenshot capture from live sites, ensuring that heatmaps reflect actual user views. Selector-based data placement enhances accuracy on dynamic pages. The update also simplifies device detection and URL handling, making heatmaps more user-friendly and trustworthy.

Product

Introducing The Amplitude Quickstart Series

Amplitude has launched the Quickstart Series, a collection of 15 video tutorials designed to help users quickly master its AI Analytics Platform. The series covers essential features like Analytics, Experimentation, and AI Agents, offering practical, hands-on guidance. It aims to bridge the gap between sign-up and effective use, making it easier for users to build real analyses.

Amplitude, Inc. Profile

Company Name

Amplitude, Inc.

Company Website

https://amplitude.com/

Year Founded

2012

HQ Location

501 2nd Street, Suite 100 San Francisco, CA 94107

Employees

501-1000

Social

Financials

SERIES F