YouTube Advertising Overview

This is a summary of the comprehensive capabilities and benefits of YouTube Advertising based on over 289 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

YouTube Advertising, belong to a category of solutions that help Search and Social Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if YouTube Advertising is right for your needs? Our Cuspera AI engine can evaluate how YouTube Advertising fits your specific business needs, industry, and context. Get your personalized assessment report today.

YouTube Advertising supports business activities such as:

  • Advertisement
  • Engaging And Following Up
  • Channel Marketing
  • Channel Management
  • Digital Marketing

YouTube Advertising can help you with many business goals, such as Acquire Customers, Increase Sales & Revenue, Build Brand Awareness, Scale Best Practices, Improve Brand Engagement, etc. It can help manage these activities if you use Video Phone Calls Website etc. for these needs. As a solution, YouTube Advertising's capabilities include SEM, and SEO.

YouTube Advertising Retail Vertical is its biggest customer base.

Reviews

"We have nearly doubled our sales each year since we started advertising on YouTube. " - Stephanie S

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well YouTube Advertising solved their Search and Social Advertising needs. Cuspera uses 289 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Search and Social Advertising needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using YouTube Advertising.

Other priorities:

  • Build Brand Awareness
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve Efficiency
  • Improve ROI
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Engaging And Following Up , Channel Marketing , as the business use cases that they have been most satisfied while using YouTube Advertising.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Video

3.91/5 ★

Read Reviews (148)

"...You ll also be able to pick the YouTube video you uploaded as the creative for your YouTube advertising campaign...." The Ultimate Guide To YouTube Video Advertising In 2019
Engaging And Following Up with Phone Calls

4.41/5 ★

Read Reviews (4)

"...That means every time someone views your ad or engages with your ad, like by clicking on a call-to-action, you pay around $0.10 to $0.30. ..." The Complete Guide to YouTube Ads for Beginners
Channel Marketing with Video and Website

3.47/5 ★

Read Reviews (3)

"...Why you Need a YouTube Account With the Following reasons and benefit,you will know the reasons why an Active YouTube Advertising Channel will be nice for you: Having an online presents make cool cash online ..." YouTube Advertising Learn how to promote your business and content with videos
PEER EXPERIENCES
Advertisement with Video

3.91/5 ★

Read Reviews (148)

"...You ll also be able to pick the YouTube video you uploaded as the creative for your YouTube advertising campaign...." The Ultimate Guide To YouTube Video Advertising In 2019
Engaging And Following Up with Phone Calls

4.41/5 ★

Read Reviews (4)

"...That means every time someone views your ad or engages with your ad, like by clicking on a call-to-action, you pay around $0.10 to $0.30. ..." The Complete Guide to YouTube Ads for Beginners
Channel Marketing with Video and Website

3.47/5 ★

Read Reviews (3)

"...Why you Need a YouTube Account With the Following reasons and benefit,you will know the reasons why an Active YouTube Advertising Channel will be nice for you: Having an online presents make cool cash online ..." YouTube Advertising Learn how to promote your business and content with videos

13+ more Business Use Cases

Our AI advisor, Wyz, harnessed 289 insights from peers and experts to help you assess how these YouTube Advertising use cases fit your Search and Social Advertising needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Stephanie S

Owner and Developer

Tulane's Closet

We have nearly doubled our sales each year since we started advertising on YouTube. Testimonial By Stephanie S

Kim T

Spark Foundry

We were able to precisely reach people when it was the most relevant to them. Testimonial By Kim T

Njord R

Owner

Majestic Heli Ski

You know [how] you say that a picture is worth a thousand words? Video is worth a million. Testimonial By Njord R
CUSTOMERS TESTIMONIALS

Stephanie S

Owner and Developer

Tulane's Closet

We have nearly doubled our sales each year since we started advertising on YouTube. Testimonial By Stephanie S

Kim T

Spark Foundry

We were able to precisely reach people when it was the most relevant to them. Testimonial By Kim T

Njord R

Owner

Majestic Heli Ski

You know [how] you say that a picture is worth a thousand words? Video is worth a million. Testimonial By Njord R

Video

YouTube Advertising: How to Run Your First Ad

Video Thumbnail

Based on peer insights

Cuspera recommends YouTube Advertising for

Use Cases Advertisement , Engaging And Following Up , Channel Marketing
Medium Video, Phone Calls, Website
Features SEM, SEO
Business Priorities Acquire Customers, Increase Sales & Revenue, Build Brand Awareness
Industries Retail, Medical Devices, Government Administration

Popular Business Setting

for YouTube Advertising

Top Industries

  • Retail
  • Medical Devices
  • Government Administration

Popular in

  • Small Business
  • Enterprise
  • Large Enterprise

Peers used YouTube Advertising to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for YouTube Advertising

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
SEM

3.54/5 ★

Read Reviews (12)
SEO

4.71/5 ★

Read Reviews (9)
FEATURES RATINGS AND REVIEWS
SEM

3.54/5 ★

Read Reviews (12)
SEO

4.71/5 ★

Read Reviews (9)

IT and Other Capabilities

for YouTube Advertising

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.80/5 ★

Read Reviews (13)
Data Export

3.01/5 ★

Read Reviews (10)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.80/5 ★

Read Reviews (13)
Data Export

3.01/5 ★

Read Reviews (10)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

2.20/5 ★

Read Reviews (3)
Email Support

1.95/5 ★

Read Reviews (1)
Chat Support

1.95/5 ★

Read Reviews (1)
Phone Support

1.95/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

2.20/5 ★

Read Reviews (3)
Email Support

1.95/5 ★

Read Reviews (1)
Chat Support

1.95/5 ★

Read Reviews (1)
Phone Support

1.95/5 ★

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

4.48/5 ★

Read Reviews (14)
Analytics

4.14/5 ★

Read Reviews (8)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

4.48/5 ★

Read Reviews (14)
Analytics

4.14/5 ★

Read Reviews (8)

Software Failure Risk Guidance

?

for YouTube Advertising

Overall Risk Meter

Low Medium High

Top Failure Risks for YouTube Advertising

Vendor Profile Details

Company Name

YouTube

Company Website

https://www.youtube.com/

HQ Location

Employees

1001-5000

Financials

M&A