Postmark: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Postmark
Brand: Postmark
Rating: 4.57 (365 reviews)

4.57 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Application Email Service with Exceptional Delivery

Postmark Overview

Postmark is a fast, reliable email delivery service for developers. Transactional and marketing emails are sent on time, every time.

Use Cases

Customers recommend Communication Management, Helpdesk Management, Engagement Management, as the business use cases that they have been most satisfied with while using Postmark.

Other use cases:

Digital Signature
Revenue Cycle Management
Products & Pricelist Management
Competitive Intelligence
Customer Feedback Management
Rating And Review Management
Training & Onboarding

See all use cases See less use cases

Business Priorities

Acquire Customers and Launch New Products are the most popular business priorities that customers and associates have achieved using Postmark.

Other priorities:

Scale Best Practices
Enhance Customer Relationships
Increase Sales & Revenue

See all business priorities See less business priorities

Postmark Use-Cases and Business Priorities: Customer Satisfaction Data

Postmark works with different mediums / channels such as E-Mail. and Phone Calls.

Postmark's features include Alerts: Popups & Notifications, and Templates. and Postmark support capabilities include 24/7 Support, Email Support, Phone Support, etc. also Postmark analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Postmark has a good API that lets us send emails using our systems very easily...." Peer review by Bartosz Olchówka, Head of Development, LiveChat

Postmark, belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Postmark

Top Industries

Computer Software
Information Technology and Services
Financial Services

Popular in

Small Business
Mid Market

Postmark is popular in Computer Software, Information Technology And Services, and Financial Services and is widely used by Small Business, and Mid Market,

Comprehensive Insights on Postmark Use Cases

How does Postmark address your Communication Management Challenges?

Postmark facilitates sending transactional emails, such as password resets and account welcomes, to customers. The platform provides email tracking features to monitor email delivery, opening, and user engagement. However, the email delivery system is not based on the recipient's time zone.

"...Send transactional emails like remembering passwords, account confirmations, but using pretty models from the own site I love to send emails easily with Postmark I would migrate because is so easy to configure, even migrating from Mandrill or other software to send transactional emails..." Peer review by Weldys S., Scoola

Read Reviews

How efficiently Does Postmark manage your Engagement Management?

What makes Postmark ideal for Digital Signature?

8+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Postmark solved their Email Marketing needs. Cuspera uses 365 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Case Studies

CASE STUDY Painting with a Twist

ActiveCampaign helped Painting with a Twist unify marketing for over 220 franchise locations. The company faced problems with inconsistent branding and fragmented email tools. ActiveCampaign provided... a central hub for email marketing and automation. Franchisees gained autonomy while keeping brand messaging consistent. The result was a 95% adoption rate among franchisees, a 65% increase in email volume, and a 25% increase in revenue from email campaigns.

Non-Profit Organization Management

CASE STUDY YMCA of Alexandria

ActiveCampaign helped YMCA of Alexandria save over 10 hours a week using its AI Brand Kit and email templates. The nonprofit faced challenges with manual marketing and generic communications. ActiveC...ampaign's automation and segmentation tools enabled targeted outreach and improved member engagement. The YMCA achieved a 12.8% click-through rate, far above the 2% industry average. Their contact list grew by 27% across all branches.

Education

CASE STUDY Spark Joy New York

ActiveCampaign helped Spark Joy New York triple sales volume using AI-powered marketing automation. The founder, Amy Chinitz, moved from in-person to online coaching, reaching more clients nationwide.... Manual emails and basic tools made it hard to keep up with growth. ActiveCampaign automated lead capture, personalized messages, and managed customer journeys. The business saw 3x sales, 85% faster campaign creation, and 10x revenue by moving to digital services.

CASE STUDY Pit Boss Grills

ActiveCampaign helped Pit Boss Grills solve email design and automation challenges. Pit Boss used ActiveCampaign’s forms, tagging, and automation to run targeted campaigns. They integrated Shopify an...d NetSuite for better customer insights. A single email campaign generated $76,717 in revenue. Click-through rates increased by 786% in the first 3 months. Community-driven emails achieved a 32% open rate.

CASE STUDY Southern Orthodontic Partners

ActiveCampaign helped Southern Orthodontic Partners improve patient engagement and streamline operations. The company needed a HIPAA-compliant solution to centralize CRM and automate follow-ups. With... ActiveCampaign, they achieved an 87% response rate within 24 hours of lead submission. They also recaptured 6% of lost leads after two automated follow-ups. The platform enabled better communication and efficiency across multiple orthodontic practices.

CASE STUDY Tower

ActiveCampaign helped Tower, a German SaaS company, boost customer engagement. Tower used ActiveCampaign to automate onboarding and manage customer relationships. They created a 10-day onboarding ema...il sequence for new users. Tower saw a 50% open rate on these emails. Their newsletter click-through rate increased by 4x. They added 150,000 subscribers to their email list.

Email authentication by Postmark | Official trailer (2023)

Peers used Postmark for communication management and helpdesk management

Postmark Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Analytics	3.36/5 ★ Read Reviews (10)
Custom Reports	3.29/5 ★ Read Reviews (33)

CAPABILITIES	RATINGS AND REVIEWS
Analytics	3.36/5 ★ Read Reviews (10)
Custom Reports	3.29/5 ★ Read Reviews (33)

Postmark Integrations

Postmark integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.28/5 ★

Read Reviews (30)

Data Export

3.73/5 ★

Read Reviews (8)

Software Failure Risk Guidance

for Postmark

Overall Risk Meter

Low Medium High

ActiveCampaign, LLC News

Product 06/10/2025

ActiveCampaign Launches WhatsApp Messaging - MarTech Cube

ActiveCampaign has launched a new WhatsApp Messaging tool, enhancing its marketing automation platform. This solution offers businesses a comprehensive WhatsApp-first approach, enabling seamless customer interactions and sales management. Key features include a no-code workflow builder, a shared team inbox, and integration with other business tools, transforming WhatsApp into a strategic communication platform for driving customer engagement and revenue growth.

Awards 16/07/2025

ActiveCampaign Named a Leader in IDC MarketScape: AI-Enabled Marketing Platforms for Small Businesses - Silicon Canals

ActiveCampaign has been recognized as a Leader in the IDC MarketScape for AI-Enabled Marketing Platforms for Small Businesses. This accolade highlights ActiveCampaign's strengths in AI-driven personalization, seamless integration with over 950 applications, and advanced segmentation capabilities. The company recently launched Active Intelligence, an AI-embedded platform upgrade, enhancing its marketing orchestration capabilities.

Product 09/07/2025

ActiveCampaign Launches WhatsApp Messaging to Deliver Conversational Marketing on Worlds Top Channel - Yahoo Finance

ActiveCampaign has launched WhatsApp Messaging, a new automation solution that enables businesses to conduct personalized marketing and sales within WhatsApp. This tool offers a no-code workflow builder, a shared team inbox, and integration with other business tools, aiming to enhance customer engagement and streamline operations. The solution is designed to transform WhatsApp into a strategic communication platform, driving higher conversions and revenue growth.

Executive 09/06/2025

ActiveCampaign Taps Chai Atreya as Chief Product Officer to Advance Industry-Leading Autonomous Marketing Automation - PR Newswire

ActiveCampaign appointed Chai Atreya as chief product officer to drive innovation in autonomous marketing automation. Atreya will lead product strategy, focusing on enhancing ActiveCampaigns marketing automation platform for business users.

ActiveCampaign, LLC Profile

Company Name

ActiveCampaign, LLC

Company Website

https://www.activecampaign.com/

Year Founded

2003

HQ Location

1 North Dearborn St, 5th Floor, Chicago, IL 60602

Employees

1001-5000

Social

Financials

SERIES C