Postmark: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Postmark
Brand: Postmark
Rating: 4.57 (365 reviews)

4.57 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Application Email Service with Exceptional Delivery

Postmark Overview

Postmark is a fast, reliable email delivery service for developers. Transactional and marketing emails are sent on time, every time.

Use Cases

Customers recommend Communication Management, Helpdesk Management, Engagement Management, as the business use cases that they have been most satisfied with while using Postmark.

Other use cases:

Digital Signature
Revenue Cycle Management
Products & Pricelist Management
Competitive Intelligence
Customer Feedback Management
Rating And Review Management
Training & Onboarding

See all use cases See less use cases

Business Priorities

Acquire Customers and Launch New Products are the most popular business priorities that customers and associates have achieved using Postmark.

Other priorities:

Scale Best Practices
Enhance Customer Relationships
Increase Sales & Revenue

See all business priorities See less business priorities

Postmark Use-Cases and Business Priorities: Customer Satisfaction Data

Postmark works with different mediums / channels such as E-Mail. and Phone Calls.

Postmark's features include Alerts: Popups & Notifications, and Templates. and Postmark support capabilities include 24/7 Support, Email Support, Phone Support, etc. also Postmark analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Some of our users interact with our product almost entirely through sending and receiving emails...." Peer review by Cliff Chang, Product Engineer, Asana

Postmark, belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Postmark

Top Industries

Computer Software
Information Technology and Services
Financial Services

Popular in

Small Business
Mid Market

Postmark is popular in Computer Software, Information Technology And Services, and Financial Services and is widely used by Small Business, and Mid Market,

Comprehensive Insights on Postmark Use Cases

How does Postmark facilitate Communication Management?

Postmark facilitates sending transactional emails, such as password resets and account welcomes, to customers. The platform provides email tracking features to monitor email delivery, opening, and user engagement. However, the email delivery system is not based on the recipient's time zone.

"...Send transactional emails like remembering passwords, account confirmations, but using pretty models from the own site I love to send emails easily with Postmark I would migrate because is so easy to configure, even migrating from Mandrill or other software to send transactional emails..." Peer review by Weldys S., Scoola

Read Reviews

What solutions does Postmark provide for Engagement Management?

Why is Postmark the best choice for Digital Signature?

8+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Postmark solved their Email Marketing needs. Cuspera uses 365 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Case Studies

Non-Profit Organization Management

CASE STUDY YMCA of Alexandria

ActiveCampaign helped the YMCA of Alexandria save over 10 hours a week using its AI Brand Kit and Email Templates. The YMCA faced challenges with manual marketing and reaching diverse community membe...rs. With ActiveCampaign, they automated marketing, improved segmentation, and personalized communications. This led to a 12.8% click-through rate, much higher than the 2% industry average, and a 27% average growth in their contact list.

Accounting

CASE STUDY INSTADRIVE

ActiveCampaign helped INSTADRIVE, a German company, improve their email marketing under strict data protection laws. INSTADRIVE used ActiveCampaign's automation to manage double opt-in requirements a...nd segment their audience. They required website visitors to provide emails to access pricing, then used automated follow-up emails. As a result, INSTADRIVE achieved a 12% average click-through rate and doubled their revenue from follow-up emails. ActiveCampaign enabled INSTADRIVE to reach more customers and grow their business.

Information Technology and Services

CASE STUDY Kommunicate

ActiveCampaign helped Kommunicate automate their marketing and sales processes. Kommunicate struggled to manage rapid growth and manual communication. They used ActiveCampaign to automate onboarding,... customer communications, and billing notifications. This led to 66% quarterly growth and a 1.5x increase in conversions. Kommunicate also achieved a 24% open rate on customer and prospect emails.

CASE STUDY Tower

ActiveCampaign helped Tower, a German SaaS company, improve customer engagement. Tower used ActiveCampaign to automate onboarding and manage customer relationships. They created a 10-day onboarding e...mail sequence and improved their newsletter strategy. As a result, Tower achieved a 50% open rate on onboarding emails, a 4x increase in newsletter click-through rates, and added 150,000 subscribers to their email list.

Education

CASE STUDY Krajowe Centrum Edukacyjne

ActiveCampaign helped Krajowe Centrum Edukacyjne modernize education access in Poland. The company used ActiveCampaign for marketing automation, CRM, and SMS marketing. This allowed them to organize ...customer data and automate key processes. As a result, they saw a 28% increase in sales conversions, 15% revenue growth, and saved 30 hours per week. They also added 1,000 contacts to their database each month.

Education

CASE STUDY Cognita Schools Brasil

ActiveCampaign’s CRM helped Cognita Schools Brasil standardize and automate lead capture across six schools. Before, each school used different lead generation methods. With ActiveCampaign, they crea...ted over 100 custom forms for enrollments, visits, and events. The CRM enabled a 51% visit-to-enrollment conversion rate. Cognita Schools Brasil saw new student growth above the market average during the 2024 enrollment cycle.

Email authentication by Postmark | Official trailer (2023)

Peers used Postmark for communication management and helpdesk management

Postmark Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Analytics	3.36/5 ★ Read Reviews (10)
Custom Reports	3.29/5 ★ Read Reviews (33)

CAPABILITIES	RATINGS AND REVIEWS
Analytics	3.36/5 ★ Read Reviews (10)
Custom Reports	3.29/5 ★ Read Reviews (33)

Postmark Integrations

Postmark integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.28/5 ★

Read Reviews (30)

Data Export

3.73/5 ★

Read Reviews (8)

Software Failure Risk Guidance

for Postmark

Overall Risk Meter

Low Medium High

ActiveCampaign, LLC News

Product 25/05/2025

ActiveCampaign Unveils Active Intelligence for Marketing

ActiveCampaign has launched Active Intelligence, a new AI-powered user experience integrated throughout its marketing automation platform. The update brings advanced automation, conversational workspaces, autonomous agents, and performance insights, enabling AI-driven marketing orchestration for businesses seeking smarter customer engagement.

Product 21/05/2025

ActiveCampaign Unveils Active Intelligence to Usher in a New Era of Marketing Automation

ActiveCampaign launched Active Intelligence, a new AI-powered suite designed to enhance its marketing automation platform. The solution integrates generative AI and predictive analytics to help businesses personalize customer journeys, automate campaign optimization, and drive higher engagement. Active Intelligence aims to streamline complex marketing workflows and deliver actionable insights for improved campaign performance.

Partnership 28/04/2025

Wix Partners with ActiveCampaign to Enhance Customer Engagement and Marketing Automation

Wix.com has formed a strategic partnership with ActiveCampaign to integrate advanced marketing automation tools into the Wix platform. Wix users can now access ActiveCampaign's email marketing, CRM, lead scoring, and web analytics features, enabling personalized customer experiences and streamlined workflow automation.

Executive 14/10/2024

DNAKE Releases Cloud Platform V1.6.0: Enhancing Smart Intercom Efficiency and Security

ActiveCampaign enhances its executive team with new CMO, CRO, and CSO, aiming to strengthen its go-to-market strategy.

ActiveCampaign, LLC Profile

Company Name

ActiveCampaign, LLC

Company Website

https://www.activecampaign.com/

Year Founded

2003

HQ Location

1 North Dearborn St, 5th Floor, Chicago, IL 60602

Employees

1001-5000

Social

Financials

SERIES C

Postmark: Use-Cases, Insights and Reviews | 2025 Cuspera

Application Email Service with Exceptional Delivery

Failure Risk for Postmark ?