Profitero Overview

Profitero's eCommerce intelligence platform accelerates sales growth by 70% compared to competitors. Trusted by over 4,000 brands, it offers precise market insights and predictive analytics. Businesses leverage Profitero to transform raw data into actionable strategies, driving informed decision-making and enhancing market positioning. With capabilities that guide teams toward optimal actions and automate processes, Profitero empowers organizations to respond swiftly to market changes. This strategic approach results in measurable ROI, positioning brands ahead in the competitive e-commerce landscape.

Use Cases

Customers recommend Advertisement, Products & Pricelist Management, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Profitero.

Other use cases:

  • Content Management
  • Onboarding
  • Generation Of New Leads
  • Rating And Review Management
  • Merchandising
  • Performance Management
  • Workflow Management
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Business Priorities

Grow Market Share and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Profitero.

Other priorities:

  • Improve ROI
  • Acquire Customers
  • Improve Efficiency
  • Improve Brand Engagement
  • Scale Best Practices
  • Enhance Customer Relationships
  • Launch New Products
  • Increase Average Basket Value
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Profitero Use-Cases and Business Priorities: Customer Satisfaction Data

Profitero works with different mediums / channels such as Review Sites. Amazon. Video etc.

Profitero's features include Alerts: Popups & Notifications, Calculator, Dashboard, etc. and Profitero support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Profitero analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I use Profitero in my daily work in product category management to gain an overall view of market prices...." Peer review by Tokmanni Group, Pricing Analyst, Tokmanni Group

Peer review evidence (same sources as the product rating summary)

"...Becoming a certified partner gives us access to Profitero s powerful analytics, helping us to measure and optimize performance for our mutual brand customers and drive better ROI on Amazon Advertising campaigns...." Peer review by David Hutchinson, Director, iProspect
"...Metric used to depict a product s price relative to its weight; also commonly called Weight & Cube...." eCommerce Glossary
"...Synchronize local and global business teams with consistent data and benchmarking scorecards...." Accelerate your eCommerce sales

Profitero, belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Profitero is an eCommerce intelligence and monitoring platform trusted by over 4,000 brands. It helps grow sales 70% faster than competitors.

Popular Business Setting

for Profitero

Top Industries

  • Consumer Goods

Popular in

  • Small Business

Profitero is popular in Consumer Goods, and is widely used by Small Business,

Profitero Customer wins, Customer success stories, Case studies

What solutions does Profitero provide for Products & Pricelist Management?

How can Profitero optimize your Competitive Intelligence Workflow?

What makes Profitero ideal for Content Management?

11 buyers and buying teams have used Cuspera to assess how well Profitero solved their Digital Analytics needs. Cuspera uses 322 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

 

A vitamin & supplement brand - Consumer Goods - Medium

Profitero helped a vitamin & supplement brand boost Amazon sales. The brand used Profitero to analyze consumer reviews and found confusion about its 125mg Sensoril Ashwagandha supplement. The team up...dated the Amazon product page to explain the benefits of Sensoril Ashwagandha. In one month, conversion rates rose 41%, adding $55,000 in sales. Now, the brand uses Profitero data for every new product launch.

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Leading vitamin & supplement brand - Consumer Goods - Large

Profitero helped a leading vitamin & supplement brand improve Amazon search results. The brand used Profitero’s analytics to find top keywords and update product pages. After changes, one Melatonin g...ummies product rose 27 spots in search and saw a 375% sales increase. Four out of five products improved search placement. The brand is now expanding this strategy to other retailers.

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Starburst and Maybelline - Consumer Goods - Very Large

USA

Profitero+ helped Starburst and Maybelline boost sales with a cross-category campaign at Target. The brands used a full-funnel marketing strategy, including digital shelf, retail media, paid search, ...and influencer partnerships. Tailored content was deployed across product detail pages and a dedicated collection page. Organic search visibility rose by 8%, and share of voice on Page 1 increased by 1.8%. The campaign drove an 8.2% lift in incremental unit sales.

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Leading chocolate brand in Canada - Food & Beverages - Large

Canada

Profitero+ helped a leading chocolate brand in Canada cut negative reviews by 55%. The brand faced a spike in complaints about melted chocolates during summer, mainly from third-party sellers. Using ...Profitero+, they tracked reviews and found key issues. They improved seller policies and team coordination. This led to better customer satisfaction and a stronger brand reputation.

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A sports and outdoor brand - Sports - Small

Profitero Autopilot helped a sports and outdoor brand fix broken Amazon content. The brand managed over 1,100 products and 6,500 fields with a small team. Autopilot automatically corrected titles, de...scriptions, bullets, and images for 460 ASINs in 6 weeks. This led to a 4.9 point increase in conversion year over year. The brand recouped its investment more than five times over.

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A leading personal care manufacturer - Consumer Goods - Very Large

Profitero’s analytics helped a leading personal care manufacturer cut out-of-stock rates on Amazon. The company used the tool to monitor 20+ categories and found deodorants had the highest OOS, reach...ing 29%. With these insights, it negotiated better supply terms with Amazon. OOS rates dropped to 2% and market share in deodorants rose from 27% to 35%. Sales loss across all categories fell by a third, and overall market share grew by 2.7 points.

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Unlocking the value of Profitero data

Video Thumbnail
lightning

Peers used Profitero for advertisement and products & pricelist management

Profitero Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.79/5 ★

Read Reviews (40)
Custom Reports

4.76/5 ★

Read Reviews (47)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.79/5 ★

Read Reviews (40)
Custom Reports

4.76/5 ★

Read Reviews (47)

Profitero Integrations

Profitero integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.46/5 ★

Read Reviews (15)
Data Export

3.88/5 ★

Read Reviews (2)

Talkwalker Analytics

4.49 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Skai

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Profitero

Overall Risk Meter

Low Medium High

Top Failure Risks for Profitero

Profitero, Inc. News

Awards

Profitero+ Named a Digital Shelf Leader

Profitero+ has been recognized as a leader in the IDC MarketScape for Digital Shelf Analytics, highlighting its advanced AI capabilities and extensive global reach. This acknowledgment emphasizes Profitero+'s commitment to providing comprehensive analytics and strategic services to over 9,000 brands worldwide.

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Executive

Bryan Wiener exits as Profitero CEOwhats next for him and the Publicis-owned firm

Bryan Wiener has stepped down as CEO of Profitero after five years. He plans to launch a new AI venture. Profitero, owned by Publicis, will be navigating leadership changes following his departure.

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Product

Profitero launches AI-powered retail analytics - Ad Age

Profitero has launched AI-powered retail analytics software, integrating generative AI to enhance tools for consumer packaged goods marketers.

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Product

German Retailers Battle to Compete with Amazon's Growing Price Advantage Ahead of Christmas

Profitero released its second Price Wars study, revealing Amazon's significant price advantage over German online retailers. The study, which analyzed prices across 15 categories at 12 retailers, found Amazon to be 15% cheaper on average. Profitero's CMO, Mike Black, highlighted the importance of price competitiveness, especially as digital shopping habits evolve.

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Profitero, Inc. Profile

Company Name

Profitero, Inc.

Company Website

https://www.profitero.com/

HQ Location

100 Summer St. Suite 2708 Boston, MA 02110

Employees

251-500

Social

Linkedin Twitter

Financials

SERIES B