Profitero Overview

Profitero's eCommerce intelligence platform accelerates sales growth by 70% compared to competitors. Trusted by over 4,000 brands, it offers precise market insights and predictive analytics. Businesses leverage Profitero to transform raw data into actionable strategies, driving informed decision-making and enhancing market positioning. With capabilities that guide teams toward optimal actions and automate processes, Profitero empowers organizations to respond swiftly to market changes. This strategic approach results in measurable ROI, positioning brands ahead in the competitive e-commerce landscape.

Use Cases

Customers recommend Advertisement, Products & Pricelist Management, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Profitero.

Other use cases:

  • Content Management
  • Onboarding
  • Generation Of New Leads
  • Rating And Review Management
  • Merchandising
  • Performance Management
  • Workflow Management
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Business Priorities

Grow Market Share and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Profitero.

Other priorities:

  • Improve ROI
  • Acquire Customers
  • Improve Efficiency
  • Improve Brand Engagement
  • Scale Best Practices
  • Enhance Customer Relationships
  • Launch New Products
  • Increase Average Basket Value
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Profitero Use-Cases and Business Priorities: Customer Satisfaction Data

Profitero works with different mediums / channels such as Review Sites. Amazon. Video etc.

Profitero's features include Alerts: Popups & Notifications, Calculator, Dashboard, etc. and Profitero support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Profitero analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Profitero provides us with clear status on defined KPI s and drives actionable insights on how to improve performance, supporting sales development both online and in-store...." Peer review by Ilka Schuette, Global Customer Director Amazon & Head of B2B eCommerce, Beiersdorf

Profitero, belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Profitero is an eCommerce intelligence and monitoring platform trusted by over 4,000 brands. It helps grow sales 70% faster than competitors.

Popular Business Setting

for Profitero

Top Industries

  • Consumer Goods

Popular in

  • Small Business

Profitero is popular in Consumer Goods, and is widely used by Small Business,

Profitero Customer wins, Customer success stories, Case studies

How can Profitero optimize your Products & Pricelist Management Workflow?

What benefits does Profitero offer for Competitive Intelligence?

Why is Profitero the best choice for Content Management?

11 buyers and buying teams have used Cuspera to assess how well Profitero solved their E-Commerce Software needs. Cuspera uses 322 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

A global CPG brand - Consumer Goods

Profitero's Commerce Advisory helped a global CPG brand assess eCommerce capabilities in 28 markets. The team conducted 25+ interviews and 135 surveys to benchmark performance in 10 key areas. They c...lassified markets by maturity and found a need for cross-functional upskilling. The project led to new work in Europe and LatAm/Middle East. The brand improved its eCommerce strategy and internal processes.

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A major personal care manufacturer - Consumer Goods - Very Large

Profitero+ helped a major personal care manufacturer break down retail media silos. The company used Profitero+ Strategic Advisory Services and digital shelf data to align teams and improve collabora...tion. This led to $4.5 million in incremental monthly revenue. All brands saw market share gains, with 30–40 bps growth at Walmart and 40–440 bps at Amazon. Teams now use shared KPIs and regular reviews to drive sales and share growth.

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A global food and beverage company - Food & Beverages - Very Large

Profitero+ helped a global food and beverage company reclaim online visibility from private label competitors. The company used Digital Shelf and Autopilot features to negotiate $400k per quarter in ...free organic search placements. Their organic share of voice increased by 28%. Private label brands' online share of top search terms dropped by 10%. The new strategy improved search results and category growth.

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A major alcohol brand - Food & Beverages

Profitero Content Optimizer helped a major alcohol brand improve Walmart search visibility. The brand used high-volume keywords in product content to boost discoverability in the red wine category. P...rofitero’s Advisory team provided a list of recommended terms for product descriptions and bullets. After implementation, 31 SKUs saw an average increase of 4 organic search spots. The share of top 25 organic search spots rose by 6 percentage points.

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BIC UK - Consumer Goods

Content Optimizer helped BIC UK improve their Amazon UK sales. The team used data-driven keyword optimization to boost product discoverability. GenAI generated new copy options for product pages. Con...tent syndication was made easy with Salsify integration. BIC UK saw a 35% increase in average daily 1P sales. Their organic search rank improved by 8 spots on average.

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Philadelphia - Food & Beverages - Very Large

Profitero+ Shelf Intelligent Media helped Philadelphia increase new-to-brand orders by 28% on Walmart. The team used Pacvue integration to boost ad budgets when competitors were out-of-stock. Campaig...ns ran 2 hours longer on average and return on ad spend rose 12%. Paid share of voice grew by 5% on top category keywords. Ad-attributed sales increased by 25%.

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Unlocking the value of Profitero data

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Peers used Profitero for advertisement and products & pricelist management

Profitero Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.79/5 ★

Read Reviews (40)
Custom Reports

4.76/5 ★

Read Reviews (47)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.79/5 ★

Read Reviews (40)
Custom Reports

4.76/5 ★

Read Reviews (47)

Profitero Integrations

Profitero integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.46/5 ★

Read Reviews (15)
Data Export

3.88/5 ★

Read Reviews (2)

Talkwalker Analytics

4.49 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Skai

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Profitero

Overall Risk Meter

Low Medium High

Top Failure Risks for Profitero

Profitero, Inc. News

Awards

Profitero+ Named a Digital Shelf Leader

Profitero+ has been recognized as a leader in the IDC MarketScape for Digital Shelf Analytics, highlighting its advanced AI capabilities and extensive global reach. This acknowledgment emphasizes Profitero+'s commitment to providing comprehensive analytics and strategic services to over 9,000 brands worldwide.

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Executive

Bryan Wiener exits as Profitero CEOwhats next for him and the Publicis-owned firm

Bryan Wiener has stepped down as CEO of Profitero after five years. He plans to launch a new AI venture. Profitero, owned by Publicis, will be navigating leadership changes following his departure.

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Product

Profitero launches AI-powered retail analytics - Ad Age

Profitero has launched AI-powered retail analytics software, integrating generative AI to enhance tools for consumer packaged goods marketers.

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Product

German Retailers Battle to Compete with Amazon's Growing Price Advantage Ahead of Christmas

Profitero released its second Price Wars study, revealing Amazon's significant price advantage over German online retailers. The study, which analyzed prices across 15 categories at 12 retailers, found Amazon to be 15% cheaper on average. Profitero's CMO, Mike Black, highlighted the importance of price competitiveness, especially as digital shopping habits evolve.

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Profitero, Inc. Profile

Company Name

Profitero, Inc.

Company Website

https://www.profitero.com/

HQ Location

100 Summer St. Suite 2708 Boston, MA 02110

Employees

251-500

Social

Linkedin Twitter

Financials

SERIES B