Profitero Overview

Profitero's eCommerce intelligence platform accelerates sales growth by 70% compared to competitors. Trusted by over 4,000 brands, it offers precise market insights and predictive analytics. Businesses leverage Profitero to transform raw data into actionable strategies, driving informed decision-making and enhancing market positioning. With capabilities that guide teams toward optimal actions and automate processes, Profitero empowers organizations to respond swiftly to market changes. This strategic approach results in measurable ROI, positioning brands ahead in the competitive e-commerce landscape.

Use Cases

Customers recommend Advertisement, Products & Pricelist Management, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Profitero.

Other use cases:

  • Content Management
  • Onboarding
  • Generation Of New Leads
  • Rating And Review Management
  • Merchandising
  • Performance Management
  • Workflow Management
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Business Priorities

Grow Market Share and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Profitero.

Other priorities:

  • Improve ROI
  • Acquire Customers
  • Improve Efficiency
  • Improve Brand Engagement
  • Scale Best Practices
  • Enhance Customer Relationships
  • Launch New Products
  • Increase Average Basket Value
See all business priorities See less business priorities

Profitero Use-Cases and Business Priorities: Customer Satisfaction Data

Profitero works with different mediums / channels such as Review Sites. Amazon. Video etc.

Profitero's features include Alerts: Popups & Notifications, Calculator, Dashboard, etc. and Profitero support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Profitero analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I use Profitero in my daily work in product category management to gain an overall view of market prices...." Peer review by Tokmanni Group, Pricing Analyst, Tokmanni Group

Peer review evidence (same sources as the product rating summary)

"...Track fast-growing competitors so you can better target who to beat with your advertising...." Sales & Share Measurement for eCommerce Growth
"...I use Profitero in my daily work in product category management to gain an overall view of market prices...." Peer review by Tokmanni Group, Pricing Analyst, Tokmanni Group
"...Benchmark product descriptions, images and videos against competitors to identify where to focus efforts. ..." Digital Shelf & Traffic and Conversion Analytics

Profitero, belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Profitero is an eCommerce intelligence and monitoring platform trusted by over 4,000 brands. It helps grow sales 70% faster than competitors.

Popular Business Setting

for Profitero

Top Industries

  • Consumer Goods

Popular in

  • Small Business

Profitero is popular in Consumer Goods, and is widely used by Small Business,

Profitero Customer wins, Customer success stories, Case studies

How efficiently Does Profitero manage your Products & Pricelist Management?

What solutions does Profitero provide for Competitive Intelligence?

How can Profitero optimize your Content Management Workflow?

11 buyers and buying teams have used Cuspera to assess how well Profitero solved their E-Commerce Software needs. Cuspera uses 322 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

Leading vitamins & supplements brand - Health, Wellness And Fitness - Very Large

Shelf Intelligent Media with Skai integration helped a leading vitamins & supplements brand in Italy boost Amazon ad sales. The brand faced volatile competition and needed smarter bidding. The soluti...on used real-time shelf signals to adjust bids and optimize spend. Results included a 4% increase in ROAS, 8% higher share of voice, and 25% more sales. The strategy optimized 1,812 keywords for better efficiency and growth.

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Leading fragrance manufacturer - Consumer Goods - Very Large

Profitero Shelf Intelligent Media helped a leading fragrance manufacturer attract new buyers on Amazon. The brand used digital shelf signals like competitor inventory and price to improve campaign ta...rgeting. This approach led to an 8% increase in new-to-brand buyers and an 11% rise in new-to-brand sales. The company now has a scalable strategy for reaching new fragrance shoppers in a high loyalty market. Shelf Intelligent Media enabled better Amazon DSP campaign results.

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Leading fragrance manufacturer - Consumer Goods - Very Large

Profitero's Shelf Intelligent Media helped a leading fragrance manufacturer increase new-to-brand buyers by 8%. The company used digital shelf signals like competitor inventory and price in Amazon DS...P campaigns. This approach led to an 11% rise in new-to-brand sales. The brand now has a scalable playbook for using digital shelf data to attract new customers. Profitero enabled better targeting in a high brand loyalty category.

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Leading vitamins & supplements brand - Health, Wellness And Fitness - Very Large

Shelf Intelligent Media with Skai integration helped a leading vitamins & supplements brand in Italy boost Amazon ad sales. The brand faced volatile competition and needed smarter bidding. The soluti...on used real-time shelf signals to adjust bids and optimize spend. Results included a 4% increase in ROAS, 8% higher share of voice, and 25% more sales. The brand optimized 1,812 keywords for better performance.

Read more →

Leading tools manufacturer in Germany - Consumer Goods - Very Large

Profitero+ helped a leading tools manufacturer in Germany boost sales after a year-over-year decline. The company used Profitero+ Analytics to analyze product detail pages and identify gaps in conten...t and branding. They optimized 68 products, improving visuals and messaging. After one month, average daily 1P unit sales rose by 10%. Organic search rank improved by an average of 2 spots, with one product jumping 11 spots. Profitero+ enabled the brand to reverse declining sales and gain a stronger position in the German DIY market.

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A leading Health & Beauty brand - Consumer Goods - Very Large

Profitero+ Content Optimizer helped a leading Health & Beauty brand boost Walmart search rankings. The brand used data-driven content strategies to move 10 hero SKUs from page 3 to page 1 in four wee...ks. Eight SKUs reached top 10 rankings for 10 keywords. Execution speed improved 7x, cutting delivery from six weeks to six days. The solution used advanced data science and GenAI for keyword and content optimization.

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Unlocking the value of Profitero data

Video Thumbnail
lightning

Peers used Profitero for advertisement and products & pricelist management

Profitero Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.79/5 ★

Read Reviews (40)
Custom Reports

4.76/5 ★

Read Reviews (47)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.79/5 ★

Read Reviews (40)
Custom Reports

4.76/5 ★

Read Reviews (47)

Profitero Integrations

Profitero integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.46/5 ★

Read Reviews (15)
Data Export

3.88/5 ★

Read Reviews (2)

Talkwalker Analytics

4.49 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Skai

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Profitero

Overall Risk Meter

Low Medium High

Top Failure Risks for Profitero

Profitero, Inc. News

Awards

Profitero+ Named a Digital Shelf Leader

Profitero+ has been recognized as a leader in the IDC MarketScape for Digital Shelf Analytics, highlighting its advanced AI capabilities and extensive global reach. This acknowledgment emphasizes Profitero+'s commitment to providing comprehensive analytics and strategic services to over 9,000 brands worldwide.

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Executive

Bryan Wiener exits as Profitero CEOwhats next for him and the Publicis-owned firm

Bryan Wiener has stepped down as CEO of Profitero after five years. He plans to launch a new AI venture. Profitero, owned by Publicis, will be navigating leadership changes following his departure.

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Product

Profitero launches AI-powered retail analytics - Ad Age

Profitero has launched AI-powered retail analytics software, integrating generative AI to enhance tools for consumer packaged goods marketers.

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Product

German Retailers Battle to Compete with Amazon's Growing Price Advantage Ahead of Christmas

Profitero released its second Price Wars study, revealing Amazon's significant price advantage over German online retailers. The study, which analyzed prices across 15 categories at 12 retailers, found Amazon to be 15% cheaper on average. Profitero's CMO, Mike Black, highlighted the importance of price competitiveness, especially as digital shopping habits evolve.

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Profitero, Inc. Profile

Company Name

Profitero, Inc.

Company Website

https://www.profitero.com/

HQ Location

100 Summer St. Suite 2708 Boston, MA 02110

Employees

251-500

Social

Linkedin Twitter

Financials

SERIES B