Profitero Overview

Profitero's eCommerce intelligence platform accelerates sales growth by 70% compared to competitors. Trusted by over 4,000 brands, it offers precise market insights and predictive analytics. Businesses leverage Profitero to transform raw data into actionable strategies, driving informed decision-making and enhancing market positioning. With capabilities that guide teams toward optimal actions and automate processes, Profitero empowers organizations to respond swiftly to market changes. This strategic approach results in measurable ROI, positioning brands ahead in the competitive e-commerce landscape.

Use Cases

Customers recommend Advertisement, Products & Pricelist Management, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Profitero.

Other use cases:

  • Content Management
  • Onboarding
  • Generation Of New Leads
  • Rating And Review Management
  • Merchandising
  • Performance Management
  • Workflow Management
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Business Priorities

Grow Market Share and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Profitero.

Other priorities:

  • Improve ROI
  • Acquire Customers
  • Improve Efficiency
  • Improve Brand Engagement
  • Scale Best Practices
  • Enhance Customer Relationships
  • Launch New Products
  • Increase Average Basket Value
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Profitero Use-Cases and Business Priorities: Customer Satisfaction Data

Profitero works with different mediums / channels such as Review Sites. Amazon. Video etc.

Profitero's features include Alerts: Popups & Notifications, Calculator, Dashboard, etc. and Profitero support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Profitero analytics capabilities include Analytics, and Custom Reports.

Reviews

"...With Profitero s Traffic & Conversion Analytics, we can now pinpoint the exact causes of under performance in areas such as search or product content, helping us to focus resources on the critical issues we need to be investing in...." Peer review by Warren Fox, Assistant Manager for European Supplies & Online Channel Strategy, Brother International

Profitero, belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Profitero is an eCommerce intelligence and monitoring platform trusted by over 4,000 brands. It helps grow sales 70% faster than competitors.

Popular Business Setting

for Profitero

Top Industries

  • Consumer Goods

Popular in

  • Small Business

Profitero is popular in Consumer Goods, and is widely used by Small Business,

Profitero Customer wins, Customer success stories, Case studies

How can Profitero enhance your Products & Pricelist Management process?

How does Profitero address your Competitive Intelligence Challenges?

How can Profitero enhance your Content Management process?

11 buyers and buying teams have used Cuspera to assess how well Profitero solved their E-Commerce Software needs. Cuspera uses 322 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

A major alcohol brand - Food & Beverages

Profitero Content Optimizer helped a major alcohol brand improve Walmart search visibility. The brand used high-volume keywords in product content to boost discoverability in the red wine category. P...rofitero’s Advisory team provided a list of recommended terms for product descriptions and bullets. After implementation, 31 SKUs saw an average increase of 4 organic search spots. The share of top 25 organic search spots rose by 6 percentage points.

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A major OTC brand - Health, Wellness And Fitness

Profitero Content Optimizer helped a major OTC brand boost sales and visibility on Amazon. The brand used the tool to improve product titles, descriptions, and keywords for 4 SKUs. This led to a 29% ...increase in 1P sales and a 42% rise in glance views. The optimized products grew 3 times faster than the category in 2-4 months. Smart keyword use and AI-driven content changes drove these results.

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BIC UK - Consumer Goods

Content Optimizer helped BIC UK improve their Amazon UK sales. The team used data-driven keyword optimization to boost product discoverability. GenAI generated new copy options for product pages. Con...tent syndication was made easy with Salsify integration. BIC UK saw a 35% increase in average daily 1P sales. Their organic search rank improved by 8 spots on average.

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Goliath Games - Consumer Goods

Profitero helped Goliath Games find £500k in lost sales on Amazon UK. Goliath used Profitero to spot Crayola products sold by third-party sellers. The tool made it easy to track and compare listings.... Goliath cut third-party interference by 50%. They won back the Buy Box and increased their sales revenue.

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Haleon - Health, Wellness And Fitness

Profitero Shelf Intelligent Media and Skai helped Haleon improve Amazon campaign results. Haleon used competitor stock insights and automation to adjust bids and budgets. The team set up out-of-stock... signals to target new shoppers and optimize spend. ROAS increased by 15%. New-to-brand orders grew by 34%. Haleon now uses these strategies across more brands.

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Meucci Cues - Consumer Goods

Profitero helped Meucci Cues launch as a first-time 3P seller on Amazon. Meucci needed a partner to manage Amazon operations and protect its dealer network. Profitero built a full Amazon activation s...trategy, including product setup, digital shelf optimization, and paid search. In 60 days, Meucci Cues saw a 283% sales increase from month one to month two. The brand achieved a $7 return on advertising spend, with results continuing to improve.

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Unlocking the value of Profitero data

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lightning

Peers used Profitero for advertisement and products & pricelist management

Profitero Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.79/5 ★

Read Reviews (40)
Custom Reports

4.76/5 ★

Read Reviews (47)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.79/5 ★

Read Reviews (40)
Custom Reports

4.76/5 ★

Read Reviews (47)

Profitero Integrations

Profitero integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.46/5 ★

Read Reviews (15)
Data Export

3.88/5 ★

Read Reviews (2)

Software Failure Risk Guidance

?

for Profitero

Overall Risk Meter

Low Medium High

Top Failure Risks for Profitero

Profitero, Inc. News

Executive

Bryan Wiener exits as Profitero CEOwhats next for him and the Publicis-owned firm

Bryan Wiener has stepped down as CEO of Profitero after five years. He plans to launch a new AI venture. Profitero, owned by Publicis, will be navigating leadership changes following his departure.

Product

Profitero launches AI-powered retail analytics - Ad Age

Profitero has launched AI-powered retail analytics software, integrating generative AI to enhance tools for consumer packaged goods marketers.

Product

German Retailers Battle to Compete with Amazon's Growing Price Advantage Ahead of Christmas

Profitero released its second Price Wars study, revealing Amazon's significant price advantage over German online retailers. The study, which analyzed prices across 15 categories at 12 retailers, found Amazon to be 15% cheaper on average. Profitero's CMO, Mike Black, highlighted the importance of price competitiveness, especially as digital shopping habits evolve.

Product

Amazon Retains Position as Lowest-Priced Online Retailer in the U.K, but Competition is Closer on Popular Gifting Categories

Profitero's 5th annual UK Price Wars study reveals Amazon as the lowest-priced online retailer in the UK for the fifth year, with prices 15% lower than competitors in everyday categories. The report highlights Amazon's pricing advantage in essentials and household supplies, while other retailers like John Lewis and Smyths remain competitive in specific categories like electronics and gifting.

Profitero, Inc. Profile

Company Name

Profitero, Inc.

Company Website

https://www.profitero.com/

HQ Location

100 Summer St. Suite 2708 Boston, MA 02110

Employees

251-500

Social

Financials

SERIES B