Customer stories

Product Business Settings

Profitero is popular in Consumer Goods industry and is widely used by Small Business.

Integrations

Cross Channel Advertising
Social Media Marketing

Profitero Product Overview

Profitero's eCommerce intelligence platform accelerates sales growth by 70% compared to competitors. Trusted by over 4,000 brands, it offers precise market insights and predictive analytics. Businesses leverage Profitero to transform raw data into actionable strategies, driving informed decision-making and enhancing market positioning. With capabilities that guide teams toward optimal actions and automate processes, Profitero empowers organizations to respond swiftly to market changes. This strategic approach results in measurable ROI, positioning brands ahead in the competitive e-commerce landscape.

How satisfied the customers are with Profitero use-cases

Reviews

"...I use Profitero in my daily work in product category management to gain an overall view of market prices...." Peer review by Tokmanni Group, Pricing Analyst, Tokmanni Group

Profitero Customer Insights, Testimonials and Case Studies

Laundry brand - Consumer Goods - Large

Shelf Intelligent Media from Profitero+ helped a challenger laundry brand boost Walmart conversions. The brand used SIM to target high-potential shoppers based on store data and product availability.... This strategy led to a 2.5x increase in conversion rate and a 31% lift in ROAS. Add-to-cart rates doubled, showing strong engagement. The campaign disrupted a category dominated by a 70-year-old leader.

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A major alcohol brand - Food & Beverages

Profitero Content Optimizer helped a major alcohol brand improve Walmart search visibility. The brand used high-volume keywords in product content to boost discoverability in the red wine category. P...rofitero’s Advisory team provided a list of recommended terms for product descriptions and bullets. After implementation, 31 SKUs saw an average increase of 4 organic search spots. The share of top 25 organic search spots rose by 6 percentage points.

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Panasonic - Consumer Electronics

Shelf Intelligent Media by Profitero+ helped Panasonic stand out on Amazon. Panasonic used real-time digital shelf signals and Pacvue’s automated bidding to respond to competitor changes. The solutio...n raised bids when rivals went out of stock or increased prices. Panasonic saw an 83% lift in new to brand sales, a 99% increase in total sales, a 33% increase in incremental ROAS, and a 66% overall ROAS boost. The partnership improved efficiency and conversion rates.

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Meucci Cues - Consumer Goods

Profitero helped Meucci Cues launch as a first-time 3P seller on Amazon. Meucci needed a partner to manage Amazon operations and protect its dealer network. Profitero built a full Amazon activation s...trategy, including product setup, digital shelf optimization, and paid search. In 60 days, Meucci Cues saw a 283% sales increase from month one to month two. The brand achieved a $7 return on advertising spend, with results continuing to improve.

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SmartyPants Vitamins - Consumer Goods

Profitero helped SmartyPants Vitamins launch its first baby multivitamin on Amazon. Using Profitero's Digital Shelf tools, they identified top keywords and optimized their product page. In 60 days, t...he product reached #1 in organic search for the top three category terms. SmartyPants also earned the Amazon's Choice Badge. The company now applies these SEO and competitor strategies to other products.

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A major food & beverage manufacturer - Food & Beverages - Very Large

Profitero+ Strategic Advisory Services helped a major food and beverage manufacturer find $1.1 billion in achievable eCommerce sales. The company faced gaps in digital shelf metrics, KPIs, and retail... media investment. Profitero+ ran a full eCommerce assessment and gap analysis. The roadmap addressed online share gaps, unauthorized 3P sales, and paid search. Results included $171M from closing share gaps, $36M from reducing 3P sales, and $190M from paid search acceleration.

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Unlocking the value of Profitero data

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Peers used Profitero for advertisement and products & pricelist management

Profitero Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5

Read Reviews (1)
Analytics

4.79/5

Read Reviews (40)
Custom Reports

4.76/5

Read Reviews (47)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5

Read Reviews (1)
Analytics

4.79/5

Read Reviews (40)
Custom Reports

4.76/5

Read Reviews (47)

Profitero Integrations

Profitero integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for Profitero

Overall Risk Meter

Low Medium High

Top Failure Risks for Profitero

Profitero, Inc. News

Executive
 

Bryan Wiener exits as Profitero CEOwhats next for him and the Publicis-owned firm

Bryan Wiener has stepped down as CEO of Profitero after five years. He plans to launch a new AI venture. Profitero, owned by Publicis, will be navigating leadership changes following his departure.

Product
 

Profitero launches AI-powered retail analytics - Ad Age

Profitero has launched AI-powered retail analytics software, integrating generative AI to enhance tools for consumer packaged goods marketers.

Product
 

German Retailers Battle to Compete with Amazon's Growing Price Advantage Ahead of Christmas

Profitero released its second Price Wars study, revealing Amazon's significant price advantage over German online retailers. The study, which analyzed prices across 15 categories at 12 retailers, found Amazon to be 15% cheaper on average. Profitero's CMO, Mike Black, highlighted the importance of price competitiveness, especially as digital shopping habits evolve.

Product
 

Amazon Retains Position as Lowest-Priced Online Retailer in the U.K, but Competition is Closer on Popular Gifting Categories

Profitero's 5th annual UK Price Wars study reveals Amazon as the lowest-priced online retailer in the UK for the fifth year, with prices 15% lower than competitors in everyday categories. The report highlights Amazon's pricing advantage in essentials and household supplies, while other retailers like John Lewis and Smyths remain competitive in specific categories like electronics and gifting.

Profitero, Inc. Profile

Company Name

Profitero, Inc.

Company Website

https://www.profitero.com/

HQ Location

100 Summer St. Suite 2708 Boston, MA 02110

Employees

251-500

Social

Financials

SERIES B