Consumer Goods Case Studies and Customer Success Stories with Profitero
BIC UK
- Consumer Goods
Content Optimizer helped BIC UK improve their Amazon UK sales. The team used data-driven keyword optimization to boost product discoverability. GenAI generated new copy options for product pages. Con...tent syndication was made easy with Salsify integration. BIC UK saw a 35% increase in average daily 1P sales. Their organic search rank improved by 8 spots on average.
Profitero helped Goliath Games find £500k in lost sales on Amazon UK. Goliath used Profitero to spot Crayola products sold by third-party sellers. The tool made it easy to track and compare listings.... Goliath cut third-party interference by 50%. They won back the Buy Box and increased their sales revenue.
Profitero helped Meucci Cues launch as a first-time 3P seller on Amazon. Meucci needed a partner to manage Amazon operations and protect its dealer network. Profitero built a full Amazon activation s...trategy, including product setup, digital shelf optimization, and paid search. In 60 days, Meucci Cues saw a 283% sales increase from month one to month two. The brand achieved a $7 return on advertising spend, with results continuing to improve.
A manufacturer of homecare and cleaning products
- Consumer Goods
Profitero+ helped a homecare and cleaning products manufacturer boost Amazon Germany sales. The company used Profitero's digital shelf and content optimizer tools to analyze and improve product conte...nt. By adding missing keywords to titles and descriptions, they fixed low traffic and conversion rates. After 16 weeks, sales tripled, glance views doubled, and conversions doubled. The product moved from laggard to bestseller status.
Profitero's Commerce Advisory helped a global CPG brand assess eCommerce capabilities in 28 markets. The team conducted 25+ interviews and 135 surveys to benchmark performance in 10 key areas. They c...lassified markets by maturity and found a need for cross-functional upskilling. The project led to new work in Europe and LatAm/Middle East. The brand improved its eCommerce strategy and internal processes.
Profitero+ Shelf Intelligent Media helped Coty boost ROAS by 28% using Amazon Ads Bid Modifiers API. Coty wanted to grow brand presence and cut ad spend waste in the crowded beauty market. Profitero+... delivered a custom algorithm that used digital shelf data and Amazon DSP signals. In three weeks, Coty saw a 45% jump in digital purchase view rate, 28% higher ROAS, 8% more new-to-brand sales, and a 36% rise in NTB ROAS.
Profitero helped SmartyPants Vitamins launch its first baby multivitamin on Amazon. Using Profitero's Digital Shelf tools, they identified top keywords and optimized their product page. In 60 days, t...he product reached #1 in organic search for the top three category terms. SmartyPants also earned the Amazon's Choice Badge. The company now applies these SEO and competitor strategies to other products.
Food & Beverages Case Studies and Customer Success Stories with Profitero
A major alcohol brand
- Food & Beverages
Profitero Content Optimizer helped a major alcohol brand improve Walmart search visibility. The brand used high-volume keywords in product content to boost discoverability in the red wine category. P...rofitero’s Advisory team provided a list of recommended terms for product descriptions and bullets. After implementation, 31 SKUs saw an average increase of 4 organic search spots. The share of top 25 organic search spots rose by 6 percentage points.
Philadelphia (The Kraft Heinz Company)
- Food & Beverages
Philadelphia used Shelf Intelligent Media from Profitero+ with Pacvue to win back market share on Walmart. The team set campaigns to increase budgets when competitors were out of stock. Campaigns ran... 2 hours longer and return on ad spend rose 12%. New-to-brand orders grew by 28%. Paid share of voice on top keywords went up 5%. Ad-attributed sales increased by 25%.
Profitero helped a leading beer manufacturer boost its share of top 10 search spots on Walmart.com. The company used Profitero’s digital shelf analytics to identify missing keywords in product titles.... After updating content, five products ranked in the top 10 for five key beer-related keywords. The brand increased its share of the term ‘hard seltzer’ by 5 percentage points month over month, reaching a 29% share of top 10 spots. Profitero’s search analytics now support ongoing progress monitoring.
Profitero Content Optimizer helped a major OTC brand boost sales and visibility on Amazon. The brand used the tool to improve product titles, descriptions, and keywords for 4 SKUs. This led to a 29% ...increase in 1P sales and a 42% rise in glance views. The optimized products grew 3 times faster than the category in 2-4 months. Smart keyword use and AI-driven content changes drove these results.
Profitero Shelf Intelligent Media and Skai helped Haleon improve Amazon campaign results. Haleon used competitor stock insights and automation to adjust bids and budgets. The team set up out-of-stock... signals to target new shoppers and optimize spend. ROAS increased by 15%. New-to-brand orders grew by 34%. Haleon now uses these strategies across more brands.
Shelf Intelligent Media by Profitero+ helped Panasonic stand out on Amazon. Panasonic used real-time digital shelf signals and Pacvue’s automated bidding to respond to competitor changes. The solutio...n raised bids when rivals went out of stock or increased prices. Panasonic saw an 83% lift in new to brand sales, a 99% increase in total sales, a 33% increase in incremental ROAS, and a 66% overall ROAS boost. The partnership improved efficiency and conversion rates.
