Consumer Electronics Case Studies and Success Stories with Profitero
CASE STUDY Midland
Profitero helped Midland boost holiday sales using Streaming TV (STV) video ads and DSP retargeting. Midland faced slow sales and tough competition during November and December. Profitero ran a campa...ign with 1.6 million ad impressions, 1,200 branded searches, and 2,300 detail page views. 84% of orders came from new customers. Midland regained search performance and grew brand awareness with Profitero's digital shelf and managed services.
Shelf Intelligent Media by Profitero+ helped Panasonic stand out on Amazon. Panasonic used real-time digital shelf signals and Pacvue’s automated bidding to respond to competitor changes. The solutio...n raised bids when rivals went out of stock or increased prices. Panasonic saw an 83% lift in new to brand sales, a 99% increase in total sales, a 33% increase in incremental ROAS, and a 66% overall ROAS boost. The partnership improved efficiency and conversion rates.
Food & Beverages Case Studies and Success Stories with Profitero
CASE STUDY Philadelphia (The Kraft Heinz Company)
Philadelphia used Shelf Intelligent Media from Profitero+ with Pacvue to win back market share on Walmart. The team set campaigns to increase budgets when competitors were out of stock. Campaigns ran... 2 hours longer and return on ad spend rose 12%. New-to-brand orders grew by 28%. Paid share of voice on top keywords went up 5%. Ad-attributed sales increased by 25%.
CASE STUDY A global food and beverage manufacturer
Profitero helped a global food and beverage manufacturer solve assortment and profitability issues on Amazon. The company faced lost revenue due to unprofitable pack types and unauthorized third-part...y sellers. Profitero used data analysis to tag products by key attributes and identify gaps. They recommended a new pack-size strategy and a targeted title approach. These changes unlocked $58M in new revenue opportunities for the manufacturer.
Profitero+ helped a leading snacking company grow eCommerce sales by 40%. The company struggled to build digital growth and lacked a clear online strategy. Profitero+ delivered advisory services, org...anizational assessment, and cross-functional training. The company added two full-time eCommerce roles and invested over $2 million. The brand outpaced its category by 2.5 times and built a scalable digital commerce framework.
Profitero+ helped Campbell’s Snacks fix problems with their retail media strategy. The old agency’s approach led to low conversion rates and poor sales growth. Profitero+ used data-driven targeting, ...better bidding, and new KPIs. Conversion rates went up 5 times. Return on ad spend rose by 138%. Attributed unit sales grew by 96% and dollar sales by 122%. Cost per unit dropped by 57%. Campbell’s Snacks saw big gains in sales and efficiency.
Profitero Content Optimizer helped a major alcohol brand improve Walmart search visibility. The brand used high-volume keywords in product content to boost discoverability in the red wine category. P...rofitero’s Advisory team provided a list of recommended terms for product descriptions and bullets. After implementation, 31 SKUs saw an average increase of 4 organic search spots. The share of top 25 organic search spots rose by 6 percentage points.
CASE STUDY One of the world’s largest beverage manufacturers
Profitero+ helped a leading beverage manufacturer transform its digital commerce. The company faced internal roadblocks and lacked strong eCommerce processes. Profitero+ assessed their capabilities a...nd created a strategic plan. They redefined roles, improved collaboration, and trained teams. In one year, the company saw 37% growth in omnichannel revenue and $87M more Amazon revenue. They achieved this with less than 1% increase in eCommerce staff.
Health, Wellness and Fitness Case Studies and Success Stories with Profitero
CASE STUDY A leading personal care brand
Profitero+ helped a leading personal care brand improve its retail media strategy. The brand faced challenges with fragmented teams and inefficient media spend, despite investing over $100 million an...nually. Profitero+ implemented Shelf Intelligent Media and Content Optimizer, unifying data and streamlining decision-making. The brand gained $4.5 million in incremental monthly revenue. All four brands saw 30-40 basis point share gains at Walmart and Amazon.
Profitero helped Prestige Consumer Healthcare improve its digital shelf performance. Prestige faced tough competition and outdated product positioning. They used Profitero’s data-driven insights and ...content services to refresh their online presence. The team optimized product content and streamlined syndication across seven retailers. This led to a 24% year-over-year increase in shipped sales, covering 283 SKUs and 21 brands.
CASE STUDY A Fortune 500 health and beauty manufacturer
Profitero helped a Fortune 500 health and beauty manufacturer improve its global search strategy. The company faced challenges with fragmented search efforts and inconsistent tactics across regions. ...Profitero developed a Global Winning in Search Playbook and trained over 100 team members. Within three months, the company saw a 5% increase in search scores. The new strategy enabled better content measurement and consistent reporting worldwide.
Profitero Content Optimizer helped a major OTC brand boost sales and visibility on Amazon. The brand used the tool to improve product titles, descriptions, and keywords for 4 SKUs. This led to a 29% ...increase in 1P sales and a 42% rise in glance views. The optimized products grew 3 times faster than the category in 2-4 months. Smart keyword use and AI-driven content changes drove these results.
Profitero Autopilot helped NAOS, a global skincare leader, automate manual tasks on Amazon. NAOS faced slow processes that delayed product launches and hurt sales. With Autopilot, they increased fill... rate from 60% to 90% and saw 30% more traffic by unsuppressing products. The team recovered 1.5% of total revenue from invoice shortages. Product launches sped up from months to days.
Profitero Shelf Intelligent Media and Skai helped Haleon improve Amazon campaign results. Haleon used competitor stock insights and automation to adjust bids and budgets. The team set up out-of-stock... signals to target new shoppers and optimize spend. ROAS increased by 15%. New-to-brand orders grew by 34%. Haleon now uses these strategies across more brands.
Profitero helped Goliath Games find £500k in lost sales on Amazon UK. Goliath used Profitero to spot Crayola products sold by third-party sellers. The tool made it easy to track and compare listings.... Goliath cut third-party interference by 50%. They won back the Buy Box and increased their sales revenue.
Profitero helped Meucci Cues launch as a first-time 3P seller on Amazon. Meucci needed a partner to manage Amazon operations and protect its dealer network. Profitero built a full Amazon activation s...trategy, including product setup, digital shelf optimization, and paid search. In 60 days, Meucci Cues saw a 283% sales increase from month one to month two. The brand achieved a $7 return on advertising spend, with results continuing to improve.
Content Optimizer helped BIC UK improve their Amazon UK sales. The team used data-driven keyword optimization to boost product discoverability. GenAI generated new copy options for product pages. Con...tent syndication was made easy with Salsify integration. BIC UK saw a 35% increase in average daily 1P sales. Their organic search rank improved by 8 spots on average.
CASE STUDY A prominent manufacturer specializing in air care products
Profitero+ helped an air care manufacturer assess the sales potential of entering a new Amazon U.K. subcategory. The company had only 0.01% share in this niche before the analysis. Profitero+ used ke...yword and competitor analysis to estimate the category's annual sales value. The insights showed a possible 400x increase in sales, projecting a jump to 3.1% market share. This data gave the manufacturer confidence to launch the new product range.
