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Consumer Goods Case Studies and Customer Success Stories with Profitero

A manufacturer of homecare and cleaning products - Consumer Goods

Profitero+ helped a homecare and cleaning products manufacturer boost Amazon Germany sales. The company used Profitero's digital shelf and content... optimizer tools to analyze and improve product content. By adding missing keywords to titles and descriptions, they fixed low traffic and conversion rates. After 16 weeks, sales tripled, glance views doubled, and conversions doubled. The product moved from laggard to bestseller status.

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Hair Care brand - Consumer Goods - Very Large

Profitero+ Shelf Intelligent Media and Skai integration helped a global Hair Care brand triple its share of voice. The brand used... digital shelf signals to raise bids when competitors were out of stock. This strategy led to a 17% increase in new-to-brand ROAS and a 16% overall ROAS boost. Cost per acquisition dropped by 15%. The brand now uses digital shelf intelligence for more effective search campaigns without raising media spend.

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A major personal care manufacturer - Consumer Goods - Very Large

Profitero+ helped a major personal care manufacturer break down retail media silos. The company used Profitero+ Strategic Advisory Services and... digital shelf data to align teams and improve collaboration. This led to $4.5 million in incremental monthly revenue. All brands saw market share gains, with 30–40 bps growth at Walmart and 40–440 bps at Amazon. Teams now use shared KPIs and regular reviews to drive sales and share growth.

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SmartyPants Vitamins - Consumer Goods

Profitero helped SmartyPants Vitamins launch its first baby multivitamin on Amazon. Using Profitero's Digital Shelf tools, they identified top keywords... and optimized their product page. In 60 days, the product reached #1 in organic search for the top three category terms. SmartyPants also earned the Amazon's Choice Badge. The company now applies these SEO and competitor strategies to other products.

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Coty - Consumer Goods

Profitero+ Shelf Intelligent Media helped Coty boost ROAS by 28% using Amazon Ads Bid Modifiers API. Coty wanted to grow... brand presence and cut ad spend waste in the crowded beauty market. Profitero+ delivered a custom algorithm that used digital shelf data and Amazon DSP signals. In three weeks, Coty saw a 45% jump in digital purchase view rate, 28% higher ROAS, 8% more new-to-brand sales, and a 36% rise in NTB ROAS.

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A global CPG brand - Consumer Goods

Profitero's Commerce Advisory helped a global CPG brand assess eCommerce capabilities in 28 markets. The team conducted 25+ interviews and... 135 surveys to benchmark performance in 10 key areas. They classified markets by maturity and found a need for cross-functional upskilling. The project led to new work in Europe and LatAm/Middle East. The brand improved its eCommerce strategy and internal processes.

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Laundry brand - Consumer Goods - Large

Shelf Intelligent Media from Profitero+ helped a challenger laundry brand boost Walmart conversions. The brand used SIM to target high-potential... shoppers based on store data and product availability. This strategy led to a 2.5x increase in conversion rate and a 31% lift in ROAS. Add-to-cart rates doubled, showing strong engagement. The campaign disrupted a category dominated by a 70-year-old leader.

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Meucci Cues - Consumer Goods

Profitero helped Meucci Cues launch as a first-time 3P seller on Amazon. Meucci needed a partner to manage Amazon operations... and protect its dealer network. Profitero built a full Amazon activation strategy, including product setup, digital shelf optimization, and paid search. In 60 days, Meucci Cues saw a 283% sales increase from month one to month two. The brand achieved a $7 return on advertising spend, with results continuing to improve.

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Goliath Games - Consumer Goods

Profitero helped Goliath Games find £500k in lost sales on Amazon UK. Goliath used Profitero to spot Crayola products sold... by third-party sellers. The tool made it easy to track and compare listings. Goliath cut third-party interference by 50%. They won back the Buy Box and increased their sales revenue.

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BIC UK - Consumer Goods

Content Optimizer helped BIC UK improve their Amazon UK sales. The team used data-driven keyword optimization to boost product discoverability.... GenAI generated new copy options for product pages. Content syndication was made easy with Salsify integration. BIC UK saw a 35% increase in average daily 1P sales. Their organic search rank improved by 8 spots on average.

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Leading tools manufacturer in Germany - Consumer Goods - Very Large

Profitero+ helped a leading tools manufacturer in Germany reverse a year-over-year sales decline. The company used Profitero+ Analytics to analyze... product detail pages and benchmark against competitors. They optimized content across 68 products, improving visuals and messaging. After one month, average daily 1P sales in euros rose by 8%. Organic search rank improved by 2 spots on page one.

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Leading fragrance manufacturer - Consumer Goods - Very Large

Profitero Shelf Intelligent Media helped a leading fragrance manufacturer attract new buyers on Amazon. The brand used digital shelf signals... like competitor inventory and price to improve campaign targeting. This approach led to an 8% increase in new-to-brand buyers and an 11% rise in new-to-brand sales. The company now has a scalable strategy for reaching new fragrance shoppers in a high loyalty market. Shelf Intelligent Media enabled better Amazon DSP campaign results.

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Leading fragrance manufacturer - Consumer Goods - Very Large

Profitero's Shelf Intelligent Media helped a leading fragrance manufacturer increase new-to-brand buyers by 8%. The company used digital shelf signals... like competitor inventory and price in Amazon DSP campaigns. This approach led to an 11% rise in new-to-brand sales. The brand now has a scalable playbook for using digital shelf data to attract new customers. Profitero enabled better targeting in a high brand loyalty category.

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Leading tools manufacturer in Germany - Consumer Goods - Very Large

Profitero+ helped a leading tools manufacturer in Germany boost sales after a year-over-year decline. The company used Profitero+ Analytics to... analyze product detail pages and identify gaps in content and branding. They optimized 68 products, improving visuals and messaging. After one month, average daily 1P unit sales rose by 10%. Organic search rank improved by an average of 2 spots, with one product jumping 11 spots. Profitero+ enabled the brand to reverse declining sales and gain a stronger position in the German DIY market.

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A leading Health & Beauty brand - Consumer Goods - Very Large

Profitero+ Content Optimizer helped a leading Health & Beauty brand boost Walmart search rankings. The brand used data-driven content strategies... to move 10 hero SKUs from page 3 to page 1 in four weeks. Eight SKUs reached top 10 rankings for 10 keywords. Execution speed improved 7x, cutting delivery from six weeks to six days. The solution used advanced data science and GenAI for keyword and content optimization.

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A global manufacturer of bathroom fixtures - Consumer Goods - Very Large

Profitero+ Autopilot fixed 1,275 PDP content fields for a global bathroom fixtures manufacturer. The company faced content accuracy issues on... Amazon due to third-party distributors changing product information. Autopilot monitored and corrected content across 369 ASINs, enforcing brand standards. Within 30 days, 149 ASINs improved their organic search placement. The brand gained control of its digital shelf and saw fast results from automated content governance.

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A major personal care manufacturer - Consumer Goods - Very Large

Profitero+ helped a major personal care manufacturer break down retail media silos. The company invested over $100 million in retail... media but missed market share targets at Amazon and Walmart. Profitero+ Strategic Advisory Services united cross-functional teams and used digital shelf data to align KPIs. This drove $4.5 million in incremental monthly revenue and 30–40 bps share gains at Walmart, with 40–440 bps gains at Amazon. All brands saw accelerated market share growth.

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A leading Health & Beauty brand - Consumer Goods - Very Large

Profitero Content Optimizer helped a leading Health & Beauty brand boost Walmart search rankings. The brand used data-driven content strategies... to move 10 hero SKUs from page 3 to page 1 in four weeks. Eight SKUs reached top 10 rankings across 10 keywords. Execution speed improved 7x, cutting delivery from six weeks to six days. The solution used advanced data science and GenAI for keyword and content optimization.

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Laundry brand - Consumer Goods - Large

Profitero+ Shelf Intelligent Media helped a challenger laundry brand boost Walmart conversions. The brand used SIM to target high-potential shoppers... with precise ads. This strategy led to a 2.5x increase in conversion rate and a 31% lift in ROAS. Add-to-cart rates doubled, showing deeper shopper engagement. The campaign disrupted a category dominated by a 70-year-old leader.

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Meucci Cues - Consumer Goods - Medium

Profitero helped Meucci Cues launch as a first-time 3P seller on Amazon. Meucci needed a partner to manage Amazon operations... and protect its dealer network. Profitero built a full Amazon activation strategy, including product setup and paid search. Sales grew 283% from month one to month two. The brand achieved a $7 return on advertising spend.

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Food & Beverages Case Studies and Customer Success Stories with Profitero

A leading global food and beverage manufacturer - Food & Beverages - Very Large

Profitero+ Advisory Services helped a leading global food and beverage manufacturer address a $230M annual online share gap across retailers. The company faced... ongoing market share declines at Walmart and struggled to connect data for actionable insights. Profitero+ conducted a root cause analysis, built a new data reporting framework, and trained teams to track key KPIs. This led to identifying a $100M per year opportunity at Walmart and improved the company's ability to manage market share drivers.

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A leading food and beverage company with three coffee brands - Food & Beverages - Large

Shelf Intelligent Media and Pacvue helped a leading food and beverage company with three coffee brands boost ROAS by 293%. The team used... digital shelf intelligence to target high-value moments and avoid internal competition. New-to-Brand ROAS jumped 458%. Cost per click dropped 56%. Cost per acquisition fell 57%. Conversion rate rose 4%.

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A global food and beverage company - Food & Beverages - Very Large

Profitero+ helped a global food and beverage company reclaim online visibility from private label competitors. The company used Profitero's Digital... Shelf and Autopilot features to negotiate $400k per quarter in free organic search placements. They saw a 28% increase in organic share of voice for pilot brands. Private label brands' online share of top search terms dropped by 10%. The new strategy improved search performance and category leadership.

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A leading beer manufacturer - Food & Beverages

Profitero helped a leading beer manufacturer boost its share of top 10 search spots on Walmart. com. The company used...Profitero’s digital shelf analytics to identify missing keywords in product titles. After updating content, five products ranked in the top 10 for five key beer-related keywords. The brand increased its share of the term ‘hard seltzer’ by 5 percentage points month over month, reaching a 29% share of top 10 spots. Profitero’s search analytics now support ongoing progress monitoring.

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Philadelphia (The Kraft Heinz Company) - Food & Beverages

Philadelphia used Shelf Intelligent Media from Profitero+ with Pacvue to win back market share on Walmart. The team set campaigns... to increase budgets when competitors were out of stock. Campaigns ran 2 hours longer and return on ad spend rose 12%. New-to-brand orders grew by 28%. Paid share of voice on top keywords went up 5%. Ad-attributed sales increased by 25%.

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A major alcohol brand - Food & Beverages

Profitero Content Optimizer helped a major alcohol brand improve Walmart search visibility. The brand used high-volume keywords in product content... to boost discoverability in the red wine category. Profitero’s Advisory team provided a list of recommended terms for product descriptions and bullets. After implementation, 31 SKUs saw an average increase of 4 organic search spots. The share of top 25 organic search spots rose by 6 percentage points.

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One of the world’s largest beverage manufacturers - Food & Beverages - Very Large

Profitero+ helped one of the world’s largest beverage manufacturers grow online sales by 37%. The company faced internal roadblocks and... lacked digital processes. Profitero+ assessed their eCommerce capabilities and delivered cross-functional training. The result was $87M in new Amazon revenue in one year. The company achieved this with less than 1% increase in eCommerce headcount.

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Philadelphia - Food & Beverages - Very Large

Profitero+ Shelf Intelligent Media helped Philadelphia increase new-to-brand orders by 28% on Walmart. The team used Pacvue integration to boost... ad budgets when competitors were out-of-stock. Campaigns ran 2 hours longer on average and return on ad spend rose 12%. Paid share of voice grew by 5% on top category keywords. Ad-attributed sales increased by 25%.

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A leading food and beverage company with three coffee brands - Food & Beverages - Large

Shelf Intelligent Media and Pacvue helped a leading food and beverage company with three coffee brands boost ROAS by 293%. The team used... Profitero+ data to spot competitor out-of-stock moments and adjust bids automatically. This strategy led to a 458% increase in new-to-brand ROAS and a 56% drop in cost per click. Cost per acquisition fell by 57%. Conversion rates rose by 4%.

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Fortune 500 food & beverage brand - Food & Beverages - Very Large

Profitero+ Strategic Advisory Services helped a Fortune 500 food and beverage brand find over $1 billion in achievable eCommerce sales. The brand faced... gaps in digital skills and eCommerce investment. Profitero+ ran a full assessment, found issues in content, share of search, and digital retail media. The team delivered a roadmap with eight strategic initiatives. Actions like paid search investment and 3P mitigation unlocked $150M by closing share gaps and $45M by addressing unauthorized 3P sales.

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A global food and beverage company - Food & Beverages - Very Large

Profitero+ helped a global food and beverage company reclaim online visibility from private label competitors. The company used Digital Shelf... and Autopilot features to negotiate $400k per quarter in free organic search placements. Their organic share of voice increased by 28%. Private label brands' online share of top search terms dropped by 10%. The new strategy improved search results and category growth.

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Health, Wellness and Fitness Case Studies and Customer Success Stories with Profitero

Haleon - Health, Wellness And Fitness

Profitero Shelf Intelligent Media and Skai helped Haleon improve Amazon campaign results. Haleon used competitor stock insights and automation to... adjust bids and budgets. The team set up out-of-stock signals to target new shoppers and optimize spend. ROAS increased by 15%. New-to-brand orders grew by 34%. Haleon now uses these strategies across more brands.

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A major OTC brand - Health, Wellness And Fitness

Profitero Content Optimizer helped a major OTC brand boost sales and visibility on Amazon. The brand used the tool to... improve product titles, descriptions, and keywords for 4 SKUs. This led to a 29% increase in 1P sales and a 42% rise in glance views. The optimized products grew 3 times faster than the category in 2-4 months. Smart keyword use and AI-driven content changes drove these results.

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Leading vitamins & supplements brand - Health, Wellness And Fitness - Very Large

Shelf Intelligent Media with Skai integration helped a leading vitamins & supplements brand in Italy boost Amazon ad sales. The brand faced... volatile competition and needed smarter bidding. The solution used real-time shelf signals to adjust bids and optimize spend. Results included a 4% increase in ROAS, 8% higher share of voice, and 25% more sales. The brand optimized 1,812 keywords for better performance.

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Hair Care brand - Health, Wellness And Fitness - Very Large

Profitero+ Shelf Intelligent Media and Skai integration helped a global Hair Care brand triple its share of voice. The brand used... digital shelf signals to raise bids when competitors were out of stock. This strategy led to a 17% increase in new-to-brand ROAS and a 16% overall ROAS boost. Cost per acquisition dropped by 15%. The brand now runs more effective search campaigns without raising media spend.

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Leading vitamins & supplements brand - Health, Wellness And Fitness - Very Large

Shelf Intelligent Media with Skai integration helped a leading vitamins & supplements brand in Italy boost Amazon ad sales. The brand faced... volatile competition and needed smarter bidding. The solution used real-time shelf signals to adjust bids and optimize spend. Results included a 4% increase in ROAS, 8% higher share of voice, and 25% more sales. The strategy optimized 1,812 keywords for better efficiency and growth.

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A major OTC brand - Health, Wellness And Fitness - Very Large

Profitero Content Optimizer helped a major OTC brand boost Amazon sales by 29% and glance views by 42%. The brand used... keyword intelligence and AI to optimize product detail page content for 4 SKUs. Within 1 month, sales and visibility increased, with 3x faster growth than the category after 2-4 months. The solution used Gen-AI for fast copy updates and unique keyword integration. This drove a 40% uplift in visibility and sales.

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Haleon - Health, Wellness And Fitness - Very Large

Profitero Shelf Intelligent Media and Skai helped Haleon boost ROAS by 15% and new-to-brand orders by 34%. Haleon used digital... shelf analytics and automation to optimize Amazon campaigns for brands like Parodontax and Multicentrum. The solution triggered bid increases when competitors were out of stock and lowered bids when they restocked. This approach improved campaign efficiency and sales. Haleon continues to expand these strategies across more brands.

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Consumer Electronics Case Studies and Customer Success Stories with Profitero

Panasonic - Consumer Electronics

Shelf Intelligent Media by Profitero+ helped Panasonic stand out on Amazon. Panasonic used real-time digital shelf signals and Pacvue’s automated... bidding to respond to competitor changes. The solution raised bids when rivals went out of stock or increased prices. Panasonic saw an 83% lift in new to brand sales, a 99% increase in total sales, a 33% increase in incremental ROAS, and a 66% overall ROAS boost. The partnership improved efficiency and conversion rates.

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Other Industry Case Studies and Success Stories with Profitero

Fortune 500 food & beverage brand - Food & Beverages - Very Large

Profitero+ Strategic Advisory Services helped a Fortune 500 food and beverage brand find over $1 billion in achievable eCommerce sales. The brand faced... challenges with digital fluency and eCommerce underperformance at major retailers like Amazon and Walmart. Profitero+ ran a capabilities assessment, identified gaps, and created a data-driven roadmap. The solution unlocked $150M by closing online share gaps, $45M by addressing unauthorized 3P sales, and $200M through paid search acceleration.

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A major food & beverage manufacturer - Food & Beverages - Very Large

Profitero+ Strategic Advisory Services helped a major food and beverage manufacturer find $1. 1 billion in achievable eCommerce sales. The...company faced gaps in digital shelf metrics, KPIs, and retail media investment. Profitero+ ran a full eCommerce assessment and gap analysis. The roadmap addressed online share gaps, unauthorized 3P sales, and paid search. Results included $171M from closing share gaps, $36M from reducing 3P sales, and $190M from paid search acceleration.

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