Skai Overview

Skai's omnichannel marketing platform empowers brands and agencies with advanced data-driven marketing intelligence. By integrating connected media and measurement technology, Skai facilitates comprehensive insights for strategic investment decisions. This platform addresses the challenge of fragmented advertising efforts, offering a unified approach to drive brand growth across multiple channels. Skai's competitive edge lies in its ability to optimize marketing strategies through precise data analysis, enhancing decision-making for marketers aiming to unlock demand and expand brand presence.

Use Cases

Customers recommend Advertisement, Campaign Management, Engagement Management, as the business use cases that they have been most satisfied with while using Skai.

Other use cases:

  • Communication Management
  • Digital Marketing
  • Social Media Management
  • Forecasting
  • Workflow Management
  • Training & Onboarding
  • Social Media Marketing
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Skai.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Scale Best Practices
  • Grow Market Share
  • Increase Customer Life Time Value
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Launch New Products
  • Improve Visibility
  • Establish Thought Leadership
  • Improve Stakeholder Relations
  • Improve Consistency
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Skai Use-Cases and Business Priorities: Customer Satisfaction Data

Skai works with different mediums / channels such as Social Media. Review Sites. Amazon etc.

Skai's features include SEM, Dashboard, Alerts: Popups & Notifications, etc. and Skai support capabilities include AI Powered, Phone Support, Email Support, etc. also Skai analytics capabilities include Analytics, and Custom Reports.

Reviews

"Skai’s budget management system has been a career-saver! I now have ample time to fully expand on my role, focusing on strategy and taking advantage of performance opportunities that would have been otherwise overlooked. In tandem, our clients recei...ve great value month-over-month as we see an automatic lift in KPIs after installation." - Efrain A. Munoz

Skai, Klaviyo, Stackadapt, Taptica, Robly, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Skai, an AI-enabled consumer and market intelligence platform, surfaces powerful trends and predictive insights. Revenue growth of 15X can be achieved by extracting measurable impact.

Popular Business Setting

for Skai

Top Industries

  • Marketing and Advertising
  • Internet
  • Retail

Popular in

Skai is popular in Marketing And Advertising, Internet, and Retail and is widely used by

Comprehensive Insights on Skai Use Cases

What Are the key features of Skai for Campaign Management?

Why is Skai the best choice for Engagement Management?

How does Skai facilitate Communication Management?

What Are the key features of Skai for Digital Marketing?

63+ more Business Use Cases

24 buyers and buying teams have used Cuspera to assess how well Skai solved their Cross Channel Advertising needs. Cuspera uses 4770 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Skai testimonial

Efrain A. Munoz

Digital Campaign Strategist

Epsilon
Skai’s budget management system has been a career-saver! I now have ample time to fully expand on my role, focusing on strategy and taking advantage of performance opportunities that would have been otherwise overlooked. In tandem, our clients receive great value month-over-month as we see an autom...atic lift in KPIs after installation.

Testimonial By Efrain A. Munoz
Skai testimonial

Janel Laravie

Chief Executive Officer

Chacka Marketing
Our job for our clients as their agency is to put them where their customers are. In order to do this, it’s critical for Chacka and for our Client, Avery, to be active on Amazon. This is where Skai Ecommerce comes into play. Skai Ecommerce helps accelerate our marketing initiatives with detailed r...eporting and sophisticated optimization solutions, that help connect Avery to their customers on Amazon, that crucial point of purchase.

Testimonial By Janel Laravie
Skai testimonial

Gordon Magee

Internet Marketing and Media Manager

Doctors Foster and Smith
Skai dynamically looks at each click and conversion across multiple channels and determines their true business impact. As a result, we’ve been able to meet and exceed our return on investment goals. Testimonial By Gordon Magee
CUSTOMERS TESTIMONIALS
Skai testimonial

Efrain A. Munoz

Digital Campaign Strategist

Epsilon
Skai’s budget management system has been a career-saver! I now have ample time to fully expand on my role, focusing on strategy and taking advantage of performance opportunities that would have been otherwise overlooked. In tandem, our clients receive great value month-over-month as we see an autom...atic lift in KPIs after installation.

Testimonial By Efrain A. Munoz
Skai testimonial

Janel Laravie

Chief Executive Officer

Chacka Marketing
Our job for our clients as their agency is to put them where their customers are. In order to do this, it’s critical for Chacka and for our Client, Avery, to be active on Amazon. This is where Skai Ecommerce comes into play. Skai Ecommerce helps accelerate our marketing initiatives with detailed r...eporting and sophisticated optimization solutions, that help connect Avery to their customers on Amazon, that crucial point of purchase.

Testimonial By Janel Laravie
Skai testimonial

Gordon Magee

Internet Marketing and Media Manager

Doctors Foster and Smith
Skai dynamically looks at each click and conversion across multiple channels and determines their true business impact. As a result, we’ve been able to meet and exceed our return on investment goals. Testimonial By Gordon Magee

Case Studies

Marketing and Advertising

CASE STUDY Vishvos

Skai helped Vishvos, an ecommerce strategy firm, boost Happy Egg's digital shelf presence and ROAS with a cross-channel retail media strategy. Vishvos used Skai to manage campaigns across Amazon, Wal...mart, Target, and Instacart. The strategy increased share of search from single digits to double digits in months. Vishvos lowered CPA and increased ROAS. Skai's tools made campaign management easier and more efficient for Vishvos.

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Banking

CASE STUDY Royal Bank of Canada (RBC)

Impact Navigator by Skai helped Royal Bank of Canada (RBC) test how much to invest in Google and Facebook ads. RBC increased ad budgets by up to 200% in a five-week experiment. The test showed RBC wa...s underinvesting in these channels. By raising investments, RBC saw more than 10% growth in new account openings while staying efficient. RBC now plans to shift budgets and run more tests to find the best marketing mix.

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Marketing and Advertising

CASE STUDY Camelot Strategic Marketing & Media

Skai’s Budget Navigator and Custom Metrics helped Camelot boost ROAS for Michaels during COVID-19. Camelot shifted from in-store to online sales using Skai’s tools for omnichannel activation. Skai in...tegrated online and offline data to support an OmniROAS strategy. Budget Navigator was customized to work with Google Smart Shopping. Camelot achieved a 152% year-over-year ROAS increase for Michaels from April to June 2020, and a 65% year-to-date ROAS increase compared to 2019.

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Retail

CASE STUDY Backcountry

Skai’s Signal Enhancement helped Backcountry improve profitability in their Google Shopping campaigns. Backcountry wanted to focus on profit, not just revenue, and used new KPIs like cost per gross m...argin dollar. With Skai and Rakuten Advertising, they set up Smart Bidding using gross margin as the conversion value. This led to an 8% lift in gross margin dollars and total revenue, plus gains in EBITDA. The solution helped Backcountry drive more profitable sales and better data-based optimization.

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Marketing and Advertising

CASE STUDY MediaCom

Skai helped MediaCom improve online sales for a global sportswear manufacturer. MediaCom used Skai’s platform to analyze Amazon sales data and identify key purchase patterns. They implemented custom ...dayparting and automated bidding rules. As a result, the campaign saw a 3% increase in ROAS, a 17% increase in CTR, and a 5% decrease in CPC. MediaCom praised Skai’s expertise and solution customization for driving these results.

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Banking

CASE STUDY Royal Bank of Canada (RBC)

Impact Navigator by Skai helped Royal Bank of Canada (RBC) measure the true impact of their Google and Facebook ad spend. RBC wanted to know how these ads affected new account openings. Skai ran an e...ight-week test across 300 Canadian cities. The results showed both Google and Facebook ads were undervalued by standard attribution by more than 10 times. Investing in both channels together gave the best results for new account growth. RBC plans to keep testing and investing in these channels.

Read more →

Video

Introducing Skai Decision Pro

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Frequently Asked Questions(FAQ)

for Skai

What is Skai?

Skai platform is a go-to-market engine that uses NLP to provide predictive insights and trends for understanding customer needs and preferences. The data can be used for product design, defining marketing strategy, product marketing and testing and performance measurement. The market intelligence data is available across various industries such as Apparel, Consumer Electronics, Food & Beverages and more.

Skai platform unifies data collected from various sources such as Social discussions, Blog and Influencer posts, Product listings and Reviews, and Point of Sale data and applies its patented NLP technology to arrive at the context and insights. It provides market intelligence with consumer behaviour, purchase habits, consumer sentiment and future trends and opportunity forecasts.

The analytics data is accessible through dashboards that integrate into any business intelligence environment and is customizable to meet specific business requirements. It provides measurement and attribution data for arriving at the success of marketing campaigns and product launches.

What is Skai used for?

Skai is a Cross Channel Advertising Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Advertisement, Campaign Management and Engagement Management .

What are the top features of Skai?

SEM, Dashboard and Alerts: popups & Notifications are some of the top features of Skai.

Who uses Skai?

Skai is used by Marketing And Advertising, Internet and Retail among other industries.

What are Skai alternatives?

Klaviyo, Stackadapt, Taptica and Robly are popular alternatives for Skai.

Where is Skai located?

Skai is headquartered at 22 4th St. 7th Floor San Francisco, CA.
lightning

Peers used Skai for advertisement and campaign management

Skai Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.60/5 ★

Read Reviews (70)
Analytics

4.49/5 ★

Read Reviews (370)
Custom Reports

4.00/5 ★

Read Reviews (669)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.60/5 ★

Read Reviews (70)
Analytics

4.49/5 ★

Read Reviews (370)
Custom Reports

4.00/5 ★

Read Reviews (669)

Software Failure Risk Guidance

?

for Skai

Overall Risk Meter

Low Medium High

Top Failure Risks for Skai

Skai News

Product

Skai Launches Celeste AI and Expands Platform with Commerce Insights and Operations Solutions

Skai has launched Celeste AI, enhancing its platform with new Commerce Insights and Operations Solutions. These updates aim to help brands optimize digital marketing, improve e-commerce performance, and streamline operations. The new features leverage artificial intelligence to deliver actionable insights and automation for enterprise marketers.

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Product

Skai Launches Celeste AI and Expands Platform with Commerce Insights and Operations Solutions

Skai has launched Celeste AI, an advanced artificial intelligence engine designed to enhance omnichannel marketing performance. The platform now includes new Commerce Insights and Operations Solutions, providing marketers with deeper analytics and automated workflows across retail media, search, and social channels. These updates aim to drive smarter decision-making and improve campaign efficiency for brands and agencies.

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Product

Skai Launches Celeste AI to Transform Commerce Media Marketing - MarTech Cube

Skai has launched Celeste AI to enhance commerce media marketing.

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Product

Skai Unveils AI Agent For Commerce Media

Skai has introduced an AI agent designed for commerce media, enhancing its product offerings in the digital marketing and advertising space.

Read more →

Skai Profile

Company Name

Skai

Company Website

https://skai.io/

HQ Location

22 4th St. 7th Floor San Francisco, CA

Employees

501-1000

Social

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Financials

SERIES F