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Skai: Use-Cases, Insights and Reviews | 2025 Cuspera

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Data-driven insights and optimization technology that scales performance and engagement

AI Powered

Skai Overview

Skai's omnichannel marketing platform empowers brands and agencies with advanced data-driven marketing intelligence. By integrating connected media and measurement technology, Skai facilitates comprehensive insights for strategic investment decisions. This platform addresses the challenge of fragmented advertising efforts, offering a unified approach to drive brand growth across multiple channels. Skai's competitive edge lies in its ability to optimize marketing strategies through precise data analysis, enhancing decision-making for marketers aiming to unlock demand and expand brand presence.

Use Cases

Customers recommend Advertisement, Campaign Management, Engagement Management, as the business use cases that they have been most satisfied with while using Skai.

Other use cases:

Communication Management
Digital Marketing
Social Media Management
Forecasting
Workflow Management
Training & Onboarding
Social Media Marketing

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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Skai.

Other priorities:

Acquire Customers
Enter New Markets Internationally Or Locally
Improve Efficiency
Scale Best Practices
Grow Market Share
Increase Customer Life Time Value
Improve Brand Engagement
Improve Digital And Social Presence
Build Brand Awareness
Enhance Customer Relationships
Launch New Products
Improve Visibility
Establish Thought Leadership
Improve Stakeholder Relations
Improve Consistency

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Skai Use-Cases and Business Priorities: Customer Satisfaction Data

Skai works with different mediums / channels such as Social Media. Review Sites. Amazon etc.

Skai's features include SEM, Dashboard, Alerts: Popups & Notifications, etc. and Skai support capabilities include AI Powered, Phone Support, Email Support, etc. also Skai analytics capabilities include Analytics, and Custom Reports.

Reviews

"Skai continues to impress us with its innovative product suite and strong customer support. With Skai under the hood, iProspect teams will be more efficient in managing workflow and more effective in campaign optimization, ultimately leading to bett...er performance for our clients." - Robert Murray

Skai, Klaviyo, Stackadapt, Taptica, Robly, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Skai, an AI-enabled consumer and market intelligence platform, surfaces powerful trends and predictive insights. Revenue growth of 15X can be achieved by extracting measurable impact.

Popular Business Setting

for Skai

Top Industries

Marketing and Advertising
Internet
Retail

Popular in

Skai is popular in Marketing And Advertising, Internet, and Retail and is widely used by

Comprehensive Insights on Skai Use Cases

What makes Skai ideal for Advertisement?

Skai provides capabilities for managing paid search and social media advertising campaigns across various channels. It offers tools to optimize advertising spend, automate processes, and measure return on investment. Skai’s capabilities are limited to biddable advertising platforms.

"...Partner with for technology as well as strategic services to support its social advertising program...." Case Study The Honest Company

How can Skai optimize your Campaign Management Workflow?

Skai streamlines campaign management by providing tools for efficient setup, detailed campaign management, and automated bidding. It offers flexible campaign management tools, advanced bidding algorithms, and global client service support to enhance team productivity. Skai enables data analysis, budget optimization, and time savings through its powerful capabilities, leading to improved performance and efficiency.

"...Requiring critical in-app conversion tracking to truly measure the success of their app marketing campaigns...." Case Study eToro

How can Skai enhance your Engagement Management process?

Skai provides advanced campaign management tools that enable targeted audience engagement. Skai's Cross-Channel Audiences feature allows for the re-engagement of customers across various platforms. Skai's Strategic Consulting services offer insights into keyword cannibalization, competitive benchmarking, and product prioritization.

"...Reached people during a time of peak engagement. ..." Facebook + TV: Boosting Conversions for Consumer Goods Brand with Kenshoo Social

How does Skai facilitate Communication Management?

Skai offers phone call tracking and optimization solutions. These solutions allow marketers to track and optimize campaigns across various channels. Skai integrates with other platforms to provide a comprehensive view of campaign results. Skai's capabilities are limited to specific channels and platforms.

"...Budget Navigator Budget Navigator allowed for better forecasting and control over monthly budgets across publishers to meet the client s targeted KPIs...." Case Study Vox Media

How does Skai address your Digital Marketing Challenges?

Skai provides a comprehensive digital marketing software solution that integrates various channels. Skai's platform focuses on maximizing return on investment for clients through sophisticated marketing strategies and expert support. Skai's capabilities may be limited by factors such as the complexity of specific marketing challenges.

"...has developed API connections to hundreds of the most commonly utilized technologies in digital marketing and commerce so that you can simplify workflows and ensure that all of the most relevant inputs inform your campaigns...." Integration Partners

63+ more Business Use Cases

24 buyers and buying teams have used Cuspera to assess how well Skai solved their Cross Channel Advertising needs. Cuspera uses 4770 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Robert Murray CEO iProspect	Skai continues to impress us with its innovative product suite and strong customer support. With Skai under the hood, iProspect teams will be more efficient in managing workflow and more effective in campaign optimization, ultimately leading to better performance for our clients. Testimonial By Robert Murray
Roberto Salinas Agency Account Manager Virket	Skai is useful, smart, easy to use, and allows us to manage a large number of campaigns in one place. It saves us hours of time that we can dedicate to other things, and we love it. Testimonial By Roberto Salinas
Chris Carr Online Marketing Manager Endurance International Group	Skai has enabled us to make broad stroked optimizations, saving us time and energy and allowing us to focus on other areas of our campaigns. Testimonial By Chris Carr

CUSTOMERS	TESTIMONIALS
Robert Murray CEO iProspect	Skai continues to impress us with its innovative product suite and strong customer support. With Skai under the hood, iProspect teams will be more efficient in managing workflow and more effective in campaign optimization, ultimately leading to better performance for our clients. Testimonial By Robert Murray
Roberto Salinas Agency Account Manager Virket	Skai is useful, smart, easy to use, and allows us to manage a large number of campaigns in one place. It saves us hours of time that we can dedicate to other things, and we love it. Testimonial By Roberto Salinas
Chris Carr Online Marketing Manager Endurance International Group	Skai has enabled us to make broad stroked optimizations, saving us time and energy and allowing us to focus on other areas of our campaigns. Testimonial By Chris Carr

Case Studies

Marketing and Advertising

CASE STUDY Wild Fi

Skai helped Wild Fi boost lead generation for Personal, a telecom company in Paraguay. Wild Fi used Skai to connect Meta and Google accounts, making campaign management easier. They used AI and machi...ne learning to optimize ad groups and budgets. Lead volume increased by 33%. Paid search conversion rates rose by 43%, and Meta campaign conversions jumped 258%. Cost-per-sale dropped 23% for search and 73% for social. Sales increased 225% on Meta and 32% on Google after using Skai.

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Marketing and Advertising

CASE STUDY Publicis LeOne

Skai’s Search Term Analysis helped Publicis LeOne manage Amazon campaigns for Haleon in Mexico. The agency faced challenges with manual negative keyword management, which was time-consuming and compl...ex. Skai’s AI-powered tool automated the process, making it easy to identify and act on underperforming search terms. The team saved about 18% of total ad spend from March to April 2024. In just two months, savings from reduced wasted ad spend covered the full cost of the Skai platform.

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Marketing and Advertising

CASE STUDY Acosta Group

Celeste AI from Skai helped Acosta Group fix slow, manual reporting. The team used to spend hours each month making reports for clients. With Celeste AI, they now get answers in less than five minute...s. Account managers can answer urgent client questions right away. The team spends more time on strategy and less on spreadsheets. This change made Acosta Group faster and more focused on client results.

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Marketing and Advertising

CASE STUDY WildFi

Skai helped WildFi improve paid search results for NUC University. WildFi used Skai’s Budget Navigator, Portfolios, and Search Term Analysis to optimize campaigns and cut wasted ad spend. Over seven ...months, WildFi increased search conversions by 23% and saved $14,750 on underperforming search terms. Skai’s automation and insights made WildFi’s team faster and more efficient. This success led to new business opportunities for WildFi.

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Marketing and Advertising

CASE STUDY Rakuten Advertising

Skai’s Search Term Analysis and Intent-Driven Messaging tools helped Rakuten Advertising improve paid search campaigns. The team used AI to analyze search queries and update ad copy for better releva...nce. In a three-week test, click-through rate rose by 30%. Conversion rate increased by 40%. Return on investment grew by 31%. Skai’s platform made campaign management faster and more effective.

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Marketing and Advertising

CASE STUDY Wild Fi

Skai helped Wild Fi, a performance media agency, lower cost per acquisition by 46%. Wild Fi used Skai’s platform to run Meta campaigns and optimize bottom-of-funnel conversions for a financial servic...es client. Skai’s Conversion Lookalike Audiences let Wild Fi target users more effectively and align campaigns with client-specific KPIs. The custom audience in Skai drove 66% of bottom-funnel conversions. Wild Fi saved time on audience insights and improved media efficiency.

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Introducing Skai Decision Pro

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Frequently Asked Questions(FAQ)

for Skai

What is Skai?

Skai platform is a go-to-market engine that uses NLP to provide predictive insights and trends for understanding customer needs and preferences. The data can be used for product design, defining marketing strategy, product marketing and testing and performance measurement. The market intelligence data is available across various industries such as Apparel, Consumer Electronics, Food & Beverages and more.

Skai platform unifies data collected from various sources such as Social discussions, Blog and Influencer posts, Product listings and Reviews, and Point of Sale data and applies its patented NLP technology to arrive at the context and insights. It provides market intelligence with consumer behaviour, purchase habits, consumer sentiment and future trends and opportunity forecasts.

The analytics data is accessible through dashboards that integrate into any business intelligence environment and is customizable to meet specific business requirements. It provides measurement and attribution data for arriving at the success of marketing campaigns and product launches.

What is Skai used for?

Skai is a Cross Channel Advertising Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Advertisement, Campaign Management and Engagement Management .

What are the top features of Skai?

SEM, Dashboard and Alerts: popups & Notifications are some of the top features of Skai.

Who uses Skai?

Skai is used by Marketing And Advertising, Internet and Retail among other industries.

What are Skai alternatives?

Klaviyo, Stackadapt, Taptica and Robly are popular alternatives for Skai.

Where is Skai located?

Skai is headquartered at 22 4th St. 7th Floor San Francisco, CA.

lightning

Peers used Skai for advertisement and campaign management

Skai Competitors

More Skai Alternatives...

Skai Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.60/5 ★ Read Reviews (70)
Analytics	4.49/5 ★ Read Reviews (370)
Custom Reports	4.00/5 ★ Read Reviews (669)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.60/5 ★ Read Reviews (70)
Analytics	4.49/5 ★ Read Reviews (370)
Custom Reports	4.00/5 ★ Read Reviews (669)

Skai Integrations

Skai integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.48/5 ★

Read Reviews (103)

Data Import

4.16/5 ★

Read Reviews (424)

Profitero

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

CallSource

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Webtrends Optimize

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Brandwatch Consumer Research

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Brandwatch Vizia

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Skai

Overall Risk Meter

Low Medium High

Top Failure Risks for Skai

Skai News

Executive 20/08/2025

Skai Appoints Product Visionary Mor Klier to Lead Commerce, Retail Media, and GenAI Innovation

Skai has appointed Mor Klier as Executive Vice President of Product to lead innovation in commerce, retail media, and GenAI. With experience from Walmart and TikTok, Klier will drive Skai's product strategy, focusing on omnichannel optimization and commerce performance. This move aims to accelerate Skai's growth and leadership in commerce media.

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Customer 04/08/2025

Inside Crouds AI Journey with Skais Celeste AI: A Conversation with Beth Mercer

Croud's early adoption of Skai's Celeste AI has transformed their marketing workflows by automating data analysis, allowing teams to focus on strategic and creative tasks. Celeste provides detailed insights for budget optimization and media planning, enhancing performance without additional spending. This shift has improved job satisfaction and strategic capabilities, highlighting the growing importance of creative excellence in an AI-driven marketing landscape.

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Awards 28/07/2025

Skai Wins Two 2025 Stevie Awards for Technology Excellence, Including Advertising Company of the Year

Skai won two 2025 Stevie Awards for Technology Excellence, including Gold for "Company of the Year Advertising & Marketing" and Bronze for "Technical Innovation of the Year Advertising & Marketing" for its Celeste AI. These awards highlight Skai's leadership in omnichannel advertising and innovation in commerce media.

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Product 27/07/2025

ShopAble in the Park 2025: How Agentic AI Is Reshaping Daily Life for Marketing Teams

Skai's flagship event, ShopAble in the Park 2025, highlighted the transformative impact of Celeste AI on marketing teams. Celeste AI, a GenAI marketing agent, automates data tasks, enabling marketers to focus on strategy and innovation. Skai's Chief Product Officer, Guy Cohen, emphasized AI's role in enhancing efficiency and strategic decision-making, with users reporting significant time savings and performance improvements.

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Skai Profile

Company Name

Skai

Company Website

https://skai.io/

HQ Location

22 4th St. 7th Floor San Francisco, CA

Employees

501-1000

Social

Financials

SERIES F