Skai Overview

Skai's omnichannel marketing platform empowers brands and agencies with advanced data-driven marketing intelligence. By integrating connected media and measurement technology, Skai facilitates comprehensive insights for strategic investment decisions. This platform addresses the challenge of fragmented advertising efforts, offering a unified approach to drive brand growth across multiple channels. Skai's competitive edge lies in its ability to optimize marketing strategies through precise data analysis, enhancing decision-making for marketers aiming to unlock demand and expand brand presence.

Use Cases

Customers recommend Advertisement, Campaign Management, Engagement Management, as the business use cases that they have been most satisfied with while using Skai.

Other use cases:

  • Communication Management
  • Digital Marketing
  • Social Media Management
  • Forecasting
  • Workflow Management
  • Training & Onboarding
  • Social Media Marketing
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Skai.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Scale Best Practices
  • Grow Market Share
  • Increase Customer Life Time Value
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Launch New Products
  • Improve Visibility
  • Establish Thought Leadership
  • Improve Stakeholder Relations
  • Improve Consistency
See all business priorities See less business priorities

Skai Use-Cases and Business Priorities: Customer Satisfaction Data

Skai works with different mediums / channels such as Social Media. Review Sites. Amazon etc.

Skai's features include SEM, Dashboard, Alerts: Popups & Notifications, etc. and Skai support capabilities include AI Powered, Phone Support, Email Support, etc. also Skai analytics capabilities include Analytics, and Custom Reports.

Reviews

"With Skai, we can create trackable phone numbers on the Skai suite, and then measure hyper-local marketing efforts with extraordinary precision. By optimizing digital marketing performance at the call level, we can continually improve results for ou...r clients and help them get the most bang for their buck." - Patrick Elverum

Skai, Klaviyo, Stackadapt, Taptica, Robly, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Skai, an AI-enabled consumer and market intelligence platform, surfaces powerful trends and predictive insights. Revenue growth of 15X can be achieved by extracting measurable impact.

Popular Business Setting

for Skai

Top Industries

  • Marketing and Advertising
  • Internet
  • Retail

Popular in

Skai is popular in Marketing And Advertising, Internet, and Retail and is widely used by

Skai Customer wins, Customer success stories, Case studies

How does Skai address your Campaign Management Challenges?

How efficiently Does Skai manage your Engagement Management?

What Are the key features of Skai for Communication Management?

How can Skai enhance your Digital Marketing process?

24 buyers and buying teams have used Cuspera to assess how well Skai solved their Cross Channel Advertising needs. Cuspera uses 4770 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

CUSTOMERS TESTIMONIALS
Skai testimonial

Patrick Elverum

Chief Operations Officer

Century Interactive

With Skai, we can create trackable phone numbers on the Skai suite, and then measure hyper-local marketing efforts with extraordinary precision. By optimizing digital marketing performance at the call level, we can continually improve results for our clients and help them get the most bang for thei...r buck.

Testimonial By Patrick Elverum
Skai testimonial

Jordan Levy

SEM Manager

Gaiam

Skai is on the cutting edge when it comes to search marketing technology. Skai keeps us ahead of the curve and its latest PLA functionality gives us even more confidence that we’re working with the best. Google Shopping will have a big impact for retailers this holiday season and we’re excited by w...hat Skai has to offer.

Testimonial By Jordan Levy
Skai testimonial

Elizabeth Rossini

Director of Marketing

Sonus

Velocity and Skai combined to make the perfect solution for achieving Sonus’ local marketing goals. We established our goals for the program in advance, and with the help of SIM Partners and Skai, we’ve exceeded them all to this point. We could never have predicted this level of success. Testimonial By Elizabeth Rossini
CUSTOMERS TESTIMONIALS
Skai testimonial

Patrick Elverum

Chief Operations Officer

Century Interactive

With Skai, we can create trackable phone numbers on the Skai suite, and then measure hyper-local marketing efforts with extraordinary precision. By optimizing digital marketing performance at the call level, we can continually improve results for our clients and help them get the most bang for thei...r buck.

Testimonial By Patrick Elverum
Skai testimonial

Jordan Levy

SEM Manager

Gaiam

Skai is on the cutting edge when it comes to search marketing technology. Skai keeps us ahead of the curve and its latest PLA functionality gives us even more confidence that we’re working with the best. Google Shopping will have a big impact for retailers this holiday season and we’re excited by w...hat Skai has to offer.

Testimonial By Jordan Levy
Skai testimonial

Elizabeth Rossini

Director of Marketing

Sonus

Velocity and Skai combined to make the perfect solution for achieving Sonus’ local marketing goals. We established our goals for the program in advance, and with the help of SIM Partners and Skai, we’ve exceeded them all to this point. We could never have predicted this level of success. Testimonial By Elizabeth Rossini
 

Inside Crouds AI Journey with Skais Celeste AI: A Conversation with Beth Mercer

Croud's early adoption of Skai's Celeste AI has transformed their marketing workflows by automating data analysis, allowing teams to focus on strategic and creative tasks. Celeste provides detailed i...nsights for budget optimization and media planning, enhancing performance without additional spending. This shift has improved job satisfaction and strategic capabilities, highlighting the growing importance of creative excellence in an AI-driven marketing landscape.

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Tinuiti Drives 24% Revenue Growth Through AI-Powered Amazon Optimization for Full Moon Pet

Tinuiti leveraged Skai's AI-powered Portfolio Optimization and Budget Navigator to boost Full Moon Pet's Amazon sales. The solution dynamically managed bids and budgets, resulting in a 24% revenue in...crease, 23% ROI improvement, and 28% higher conversion rates. Skai's technology enabled targeted campaigns without increasing the ad budget, showcasing the power of AI-driven marketing strategies.

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Collective Measures Drives 120% Revenue Growth with Skais Full-Funnel Retail Media Solution

Collective Measures leveraged Skais full-funnel retail media solution to help a toy brand reverse declining sales and achieve 120% revenue growth. By deploying Skais omnichannel marketing platform ac...ross Amazon, Walmart, and Target, Collective Measures improved brand awareness, engagement, and sales, targeting tech-savvy parents with tailored messaging at every stage of the buying journey.

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PepsiCo - Consumer Goods

Skai helped PepsiCo improve Amazon DSP campaign performance. PepsiCo used Skai's Audience Segment Bid Modifiers to target in-market segments and adjust bids in real time. This made campaign managemen...t faster and more flexible. PepsiCo saw over 80% increase in new-to-brand ROAS, 20-30% revenue growth, 20-30% higher ROI, and 20-30% lower cost per unit sold. PepsiCo plans to use this approach for other brands.

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OMD - Marketing And Advertising

Skai’s Search Term Analysis helped OMD manage Amazon campaigns for Philips. OMD wanted to cut wasted ad spend and improve targeting. Using Skai’s AI, OMD quickly found and removed low-performing keyw...ords. This saved €44,000 in ad spend. OMD also saw a 30% rise in impressions and a 33% boost in conversions. The tool made campaign work faster and is now part of OMD’s weekly routine.

Read more →

MinsterFB - Marketing And Advertising

Skai’s AI Dayparting for Amazon helped MinsterFB, a full-service Amazon agency, boost return on ad spend by 40%. MinsterFB used Skai’s tool to automate bid adjustments based on real-time data, making... ad optimization easier. The team saved hundreds of hours each month by eliminating manual reporting and analysis. They also improved time management and budget efficiency across their client campaigns. Skai’s AI Dayparting provided alerts and recommendations, ensuring campaigns always performed at their best.

Read more →

Introducing Skai Decision Pro

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Frequently Asked Questions(FAQ)

for Skai

What is Skai?

Skai platform is a go-to-market engine that uses NLP to provide predictive insights and trends for understanding customer needs and preferences. The data can be used for product design, defining marketing strategy, product marketing and testing and performance measurement. The market intelligence data is available across various industries such as Apparel, Consumer Electronics, Food & Beverages and more.

Skai platform unifies data collected from various sources such as Social discussions, Blog and Influencer posts, Product listings and Reviews, and Point of Sale data and applies its patented NLP technology to arrive at the context and insights. It provides market intelligence with consumer behaviour, purchase habits, consumer sentiment and future trends and opportunity forecasts.

The analytics data is accessible through dashboards that integrate into any business intelligence environment and is customizable to meet specific business requirements. It provides measurement and attribution data for arriving at the success of marketing campaigns and product launches.

What is Skai used for?

Skai is a Cross Channel Advertising Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Advertisement, Campaign Management and Engagement Management .

What are the top features of Skai?

SEM, Dashboard and Alerts: popups & Notifications are some of the top features of Skai.

Who uses Skai?

Skai is used by Marketing And Advertising, Internet and Retail among other industries.

What are Skai alternatives?

Klaviyo, Stackadapt, Taptica and Robly are popular alternatives for Skai.

Where is Skai located?

Skai is headquartered at 22 4th St. 7th Floor San Francisco, CA.
lightning

Peers used Skai for advertisement and campaign management

Skai Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (70)
Analytics

4.49/5

Read Reviews (370)
Custom Reports

4.00/5

Read Reviews (669)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.60/5

Read Reviews (70)
Analytics

4.49/5

Read Reviews (370)
Custom Reports

4.00/5

Read Reviews (669)

Software Failure Risk Guidance

?

for Skai

Overall Risk Meter

Low Medium High

Top Failure Risks for Skai

Skai News

Partnership

Kevel and Skai Partner to Expand Retail Media Access for Global Advertisers

Skai and Kevel have formed a partnership to enhance retail media access for global advertisers. This collaboration aims to leverage Skai's advanced marketing platform with Kevel's ad-serving technology, providing advertisers with expanded opportunities to reach audiences through retail media channels.

Partnership

Kevel & Skai Announce Strategic Partnership to Expand Retail Media Access for Global Advertisers

Skai and Kevel have formed a strategic partnership to enhance retail media access for global advertisers. This collaboration integrates Skai's omnichannel advertising platform with Kevel's Retail Media Cloud, providing advertisers with expanded reach, unified reporting, and advanced optimization capabilities. The partnership aims to offer retailers greater control over margins and enhance ad experiences, facilitating growth across retail media networks.

Executive

Skai Appoints Commerce Media Sales Leader Paul Wainwright to Accelerate EMEA Growth

Skai has appointed Paul Wainwright as Head of Sales for EMEA to enhance its presence in the European market. Wainwright, formerly with Profitero+, brings expertise in retail analytics and digital commerce. His role will focus on expanding Skai's partnerships and helping brands navigate the fragmented retail media landscape in Europe. This move aligns with Skai's strategy to leverage its GenAI vision roadmap and unified platform for omnichannel performance.

Partnership

Topsort and Skai Partnership

Skai and Topsort have partnered to enhance Skai's commerce media platform by integrating Topsort's retail media networks. This collaboration allows Skai's clients to access Topsort's extensive retail media supply, enabling advertisers to reach new markets globally. The partnership aims to streamline advertising operations and uncover growth opportunities for brands by leveraging Skai's advanced digital marketing capabilities and Topsort's AI-powered infrastructure.

Skai Profile

Company Name

Skai

Company Website

https://skai.io/

HQ Location

22 4th St. 7th Floor San Francisco, CA

Employees

501-1000

Social

Financials

SERIES F