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ResponseTap: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: ResponseTap
Brand: ResponseTap
Rating: 4.52 (765 reviews)

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ResponseTap: Call Tracking Software | Intelligent Call Tracking

App Partner

ResponseTap Overview

Intelligent Call Tracking from ResponseTap provides detailed insights into the marketing campaigns, channels, and keywords that drive customer phone calls. This product enables businesses to accurately attribute call data to the right marketing efforts, offering a precise understanding of what influences customer engagement. Businesses gain actionable intelligence on call origins, helping marketers and call centers optimize their strategies with data-driven decisions. By connecting call volume to call value, companies can enhance their demand generation efforts. Additionally, ResponseTap’s software integrates seamlessly into existing martech stacks, eliminating compatibility issues.

Use Cases

Customers recommend Tracking & Monitoring Communications, Campaign Management, Call Recording, as the business use cases that they have been most satisfied with while using ResponseTap.

Other use cases:

Channel Marketing
Generation Of New Leads
Advertisement
Engagement Management
Call Analytics
Social Media Analytics
Digital Marketing

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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using ResponseTap.

Other priorities:

Grow Market Share
Improve Efficiency
Increase Sales & Revenue
Enhance Customer Relationships
Improve Digital And Social Presence

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ResponseTap Use-Cases and Business Priorities: Customer Satisfaction Data

ResponseTap works with different mediums / channels such as Phone Calls. and Website.

ResponseTap's features include SEM, Recording, Dashboard, etc. and ResponseTap support capabilities include Phone Support, 24/7 Support, Email Support, etc. also ResponseTap analytics capabilities include Analytics, and Custom Reports.

Reviews

"ResponseTap provides granular data across our marketing channels which enables us to optimize marketing spend, performance and return." - Virgin Money

ResponseTap, Whatconverts, Ringba, OptiMonk, Convertful, etc., all belong to a category of solutions that help Other Demand Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

ResponseTap offers call tracking and analytics software, revealing campaigns, channels, and keywords prompting customer calls. Detailed insights enhance marketing strategies effectively.

Popular Business Setting

for ResponseTap

Top Industries

Marketing and Advertising
Information Technology and Services
Financial Services

Popular in

Small Business
Mid Market
Enterprise

ResponseTap is popular in Marketing And Advertising, Information Technology And Services, and Financial Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on ResponseTap Use Cases

How does ResponseTap facilitate Tracking & Monitoring Communications?

ResponseTap provides comprehensive call tracking and monitoring capabilities. It enables tracking of calls from various digital channels and across all stages of the customer journey, including visitor-level call tracking and social media ROI. ResponseTap's call tracking features are less advanced than some other solutions but are user-friendly.

"...I like the ability to create specific numbers for specific campaigns or print material so that we can track calls from each to measure ROI...." Peer review by DON M, Head of eCommerce & Fulfilment, Internet

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How does ResponseTap facilitate Campaign Management?

Why is ResponseTap the best choice for Call Recording?

What solutions does ResponseTap provide for Channel Marketing?

How can ResponseTap enhance your Generation Of New Leads process?

26+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well ResponseTap solved their Other Demand Generation needs. Cuspera uses 765 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Other Demand Generation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Virgin Money	ResponseTap provides granular data across our marketing channels which enables us to optimize marketing spend, performance and return. Testimonial By Virgin Money
cruise1st.co.uk	Being able to track every phone call, attribute spend and optimize accordingly is crucial to our business. Testimonial By cruise1st.co.uk
HISCOX	The visitor touchpoints report is incredibly powerful as it enables us to see how users interact with our site and understand trigger points for phone calls. Testimonial By HISCOX

CUSTOMERS	TESTIMONIALS
Virgin Money	ResponseTap provides granular data across our marketing channels which enables us to optimize marketing spend, performance and return. Testimonial By Virgin Money
cruise1st.co.uk	Being able to track every phone call, attribute spend and optimize accordingly is crucial to our business. Testimonial By cruise1st.co.uk
HISCOX	The visitor touchpoints report is incredibly powerful as it enables us to see how users interact with our site and understand trigger points for phone calls. Testimonial By HISCOX

Case Studies

Marketing and Advertising

CASE STUDY Search Laboratory

Search Laboratory is a global digital marketing agency. They wanted to improve how they track and report PPC campaign results for their clients. They used ResponseTap to track both online and offline... conversions. This helped them get full visibility of their results. They also used ResponseTap's analytics and Google Ads integrations to optimize campaigns and increase ROI for their clients. The agency found the data from ResponseTap reliable for their strategy and reporting.

Hospital & Health Care

CASE STUDY Mount Sinai Medical Center

Mount Sinai Medical Center wanted to know which marketing campaigns brought in new patients. They used ResponseTap’s Call Intelligence to track which ads and channels led to phone calls and conversio...ns. This helped them focus their budget on the best channels. Over two years, they used call data to improve both online and offline campaigns. As a result, they saw 1193% more calls from SEO, a 1073% increase in leads, and a 200% increase in PPC conversions.

Marketing and Advertising

CASE STUDY I-COM

I-COM is a digital agency that uses ResponseTap for their clients. They use ResponseTap to understand call data in detail. The tool helps them report back to clients on marketing spend. Team members ...say it gives them quality, accurate data. It also helps them see which campaigns and keywords work best. This lets them improve their clients' campaigns.

Hospitality

CASE STUDY Cruise1st

Cruise1st uses many ways to reach customers, like a TV channel, a store, and digital ads. Most of their sales happen over the phone. They use ResponseTap to track phone calls and see which ads work b...est. This helps them spend money on the right marketing. With ResponseTap's Smart Match, they can now match calls to revenue and profit. This brings them closer to knowing the return on each marketing channel.

Automotive

CASE STUDY DealerOn

DealerOn builds and optimizes websites for car dealers. They needed a way to track calls and show their clients which marketing channels worked best. ResponseTap gave DealerOn a call tracking platfor...m and API support. This helped DealerOn match 95% of click-to-call calls and see call sources down to the keyword. DealerOn used this data to improve campaigns and win more business.

Insurance

CASE STUDY Hiscox

Hiscox sells home and business insurance. Their marketing team needed a way to see the full customer journey. They wanted to understand the real value of their marketing spend. They used ResponseTap ...to fill this gap in their analytics. ResponseTap helped them see how customers moved from online research to phone calls. This gave them a better view of their marketing ROI.

Frequently Asked Questions(FAQ)

for ResponseTap

What is ResponseTap?

ResponseTap is a call tracking software that helps marketers discover where their phone call enquiries have come from. It helps to improve ROI and acquire customers.

ResponseTap provides marketers the ability to trace phone calls so they can measure the impact of phone calls on their marketing campaigns.

Some of its features include providing each website session a unique number to connect the phone call to a customer’s website journey and campaign history, offers the fastest and easiest way to link call revenue to marketing activity, lifetime access to call data, easy integration and many more.

What is ResponseTap used for?

ResponseTap is a Other Demand Generation Software mainly used by its customers to Improve ROI and Acquire Customers by Tracking & Monitoring Communications, Campaign Management and Call Recording .