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ResponseTap: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: ResponseTap
Brand: ResponseTap
Rating: 4.52 (765 reviews)

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ResponseTap: Call Tracking Software | Intelligent Call Tracking

App Partner

ResponseTap Overview

Intelligent Call Tracking from ResponseTap provides detailed insights into the marketing campaigns, channels, and keywords that drive customer phone calls. This product enables businesses to accurately attribute call data to the right marketing efforts, offering a precise understanding of what influences customer engagement. Businesses gain actionable intelligence on call origins, helping marketers and call centers optimize their strategies with data-driven decisions. By connecting call volume to call value, companies can enhance their demand generation efforts. Additionally, ResponseTap’s software integrates seamlessly into existing martech stacks, eliminating compatibility issues.

Use Cases

Customers recommend Tracking & Monitoring Communications, Campaign Management, Call Recording, as the business use cases that they have been most satisfied with while using ResponseTap.

Other use cases:

Channel Marketing
Generation Of New Leads
Advertisement
Engagement Management
Call Analytics
Social Media Analytics
Digital Marketing

See all use cases See less use cases

Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using ResponseTap.

Other priorities:

Grow Market Share
Improve Efficiency
Increase Sales & Revenue
Enhance Customer Relationships
Improve Digital And Social Presence

See all business priorities See less business priorities

ResponseTap Use-Cases and Business Priorities: Customer Satisfaction Data

ResponseTap works with different mediums / channels such as Phone Calls. and Website.

ResponseTap's features include SEM, Recording, Dashboard, etc. and ResponseTap support capabilities include Phone Support, 24/7 Support, Email Support, etc. also ResponseTap analytics capabilities include Analytics, and Custom Reports.

Reviews

"The visitor touchpoints report is incredibly powerful as it enables us to see how users interact with our site and understand trigger points for phone calls." - HISCOX

ResponseTap, Whatconverts, Ringba, OptiMonk, Convertful, etc., all belong to a category of solutions that help Other Demand Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

ResponseTap offers call tracking and analytics software, revealing campaigns, channels, and keywords prompting customer calls. Detailed insights enhance marketing strategies effectively.

Popular Business Setting

for ResponseTap

Top Industries

Marketing and Advertising
Information Technology and Services
Financial Services

Popular in

Small Business
Mid Market
Enterprise

ResponseTap is popular in Marketing And Advertising, Information Technology And Services, and Financial Services and is widely used by Small Business, Mid Market, and Enterprise.

ResponseTap Customer wins, Customer success stories, Case studies

How can ResponseTap enhance your Tracking & Monitoring Communications process?

ResponseTap provides comprehensive call tracking and monitoring capabilities. It enables tracking of calls from various digital channels and across all stages of the customer journey, including visitor-level call tracking and social media ROI. ResponseTap's call tracking features are less advanced than some other solutions but are user-friendly.

"...I love the attribution call tracking to actually see the first click channel and last click conversion path...." Peer review by Richard E

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What Are the key features of ResponseTap for Campaign Management?

How does ResponseTap facilitate Call Recording?

What Are the key features of ResponseTap for Channel Marketing?

Why is ResponseTap the best choice for Generation Of New Leads?

11 buyers and buying teams have used Cuspera to assess how well ResponseTap solved their Other Demand Generation needs. Cuspera uses 765 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Other Demand Generation needs.

CUSTOMERS	TESTIMONIALS
HISCOX	The visitor touchpoints report is incredibly powerful as it enables us to see how users interact with our site and understand trigger points for phone calls. Testimonial By HISCOX
cruise1st.co.uk	Being able to track every phone call, attribute spend and optimize accordingly is crucial to our business. Testimonial By cruise1st.co.uk
Virgin Money	ResponseTap provides granular data across our marketing channels which enables us to optimize marketing spend, performance and return. Testimonial By Virgin Money

CUSTOMERS	TESTIMONIALS
HISCOX	The visitor touchpoints report is incredibly powerful as it enables us to see how users interact with our site and understand trigger points for phone calls. Testimonial By HISCOX
cruise1st.co.uk	Being able to track every phone call, attribute spend and optimize accordingly is crucial to our business. Testimonial By cruise1st.co.uk
Virgin Money	ResponseTap provides granular data across our marketing channels which enables us to optimize marketing spend, performance and return. Testimonial By Virgin Money

Virgin Money - Financial Services

Virgin Money wanted to know which marketing channels made people call them. They used ResponseTap to add dynamic phone numbers to their online mortgage pages and other marketing channels. This let th...em track each customer's journey and see which campaigns worked best. Their cost per call improved to top quartile efficiency. The marketing team can now adjust campaigns based on real data and manage call center resources better.

Go Ape - Entertainment

Go Ape wanted to improve how they convert corporate bookings over the phone. They could not track the customer journey or give the best service without call intelligence. They used ResponseTap to tra...ck calls and see the full customer journey from website to booking. Calls now go straight to the right team, and agents can give better help. Conversion rates have gone up. Go Ape can now make better marketing decisions and target locations more effectively.

Shelter - Non Profit Organization Management

Shelter wanted to expand their charity shops to accept large furniture donations. They needed a way to track which marketing campaigns led to phone calls and donations. Shelter used ResponseTap to tr...ack calls from their PPC ads and offline marketing. This helped them see which ads and keywords worked best. They can now measure ROI and optimize their campaigns. Shelter found the data reliable and easy to use.

James Villa Holidays - Hospitality

James Villa Holidays had trouble tracking what drove calls to their contact center. They could not see which marketing campaigns led to phone sales. In 2017, they started using ResponseTap for call t...racking. Now, they can track marketing performance across all channels. They have tracked £6 million in phone call revenue since using ResponseTap. The system also works with their other tools, like Adobe Analytics.

iProspect - Marketing And Advertising

iProspect wanted to improve how they tracked and proved results for their clients, especially for phone calls. They used ResponseTap’s Call Intelligence to add dynamic phone numbers to their clients’... websites. This helped them track calls by location and send daily reports. The team could now see which marketing activities led to phone sales. Their clients’ contact centers also got better data to personalize calls. iProspect gained a clear way to show return on investment and optimize future campaigns.

Hiscox - Insurance

Hiscox sells home and business insurance. Their marketing team needed a way to see the full customer journey. They wanted to understand the real value of their marketing spend. They used ResponseTap ...to fill this gap in their analytics. ResponseTap helped them see how customers moved from online research to phone calls. This gave them a better view of their marketing ROI.

Frequently Asked Questions(FAQ)

for ResponseTap

What is ResponseTap?

ResponseTap is a call tracking software that helps marketers discover where their phone call enquiries have come from. It helps to improve ROI and acquire customers.

ResponseTap provides marketers the ability to trace phone calls so they can measure the impact of phone calls on their marketing campaigns.

Some of its features include providing each website session a unique number to connect the phone call to a customer’s website journey and campaign history, offers the fastest and easiest way to link call revenue to marketing activity, lifetime access to call data, easy integration and many more.

What is ResponseTap used for?

ResponseTap is a Other Demand Generation Software mainly used by its customers to Improve ROI and Acquire Customers by Tracking & Monitoring Communications, Campaign Management and Call Recording .