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ResponseTap: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: ResponseTap
Brand: ResponseTap
Rating: 4.52 (765 reviews)

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Customer stories

I-COM is a digital agency that uses ResponseTap for their clients. They use ResponseTap to understand call data in detail. The tool helps them report back to clients on marketing spend. Team members say it gives them quality, accurate data. It also helps them see which campaigns and keywords work best. This lets them improve their clients' campaigns.
Mount Sinai Medical Center wanted to know which marketing campaigns brought in new patients. They used ResponseTap’s Call Intelligence to track which ads and channels led to phone calls and conversions. This helped them focus their budget on the best channels. Over two years, they used call data to improve both online and offline campaigns. As a result, they saw 1193% more calls from SEO, a 1073% increase in leads, and a 200% increase in PPC conversions.
Virgin Money wanted to know which marketing channels made people call them. They used ResponseTap to add dynamic phone numbers to their online mortgage pages and other marketing channels. This let them track each customer's journey and see which campaigns worked best. Their cost per call improved to top quartile efficiency. The marketing team can now adjust campaigns based on real data and manage call center resources better.
Go Ape wanted to improve how they convert corporate bookings over the phone. They could not track the customer journey or give the best service without call intelligence. They used ResponseTap to track calls and see the full customer journey from website to booking. Calls now go straight to the right team, and agents can give better help. Conversion rates have gone up. Go Ape can now make better marketing decisions and target locations more effectively.
Shelter wanted to expand their charity shops to accept large furniture donations. They needed a way to track which marketing campaigns led to phone calls and donations. Shelter used ResponseTap to track calls from their PPC ads and offline marketing. This helped them see which ads and keywords worked best. They can now measure ROI and optimize their campaigns. Shelter found the data reliable and easy to use.
James Villa Holidays had trouble tracking what drove calls to their contact center. They could not see which marketing campaigns led to phone sales. In 2017, they started using ResponseTap for call tracking. Now, they can track marketing performance across all channels. They have tracked £6 million in phone call revenue since using ResponseTap. The system also works with their other tools, like Adobe Analytics.

Product Business Settings

ResponseTap is popular in Marketing And Advertising, Information Technology And Services, and Financial Services industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Conversion Rate Optimization

Cross Channel Advertising

Marketing Data Intelligence

ResponseTap Product Overview

Intelligent Call Tracking from ResponseTap provides detailed insights into the marketing campaigns, channels, and keywords that drive customer phone calls. This product enables businesses to accurately attribute call data to the right marketing efforts, offering a precise understanding of what influences customer engagement. Businesses gain actionable intelligence on call origins, helping marketers and call centers optimize their strategies with data-driven decisions. By connecting call volume to call value, companies can enhance their demand generation efforts. Additionally, ResponseTap’s software integrates seamlessly into existing martech stacks, eliminating compatibility issues.

How satisfied the customers are with ResponseTap use-cases

Reviews

"ResponseTap provides granular data across our marketing channels which enables us to optimize marketing spend, performance and return." - Virgin Money

"The visitor touchpoints report is incredibly powerful as it enables us to see how users interact with our site and understand trigger points for phone calls." - HISCOX

ResponseTap Customer Insights, Testimonials and Case Studies

How can ResponseTap optimize your Tracking & Monitoring Communications Workflow?

ResponseTap provides comprehensive call tracking and monitoring capabilities. It enables tracking of calls from various digital channels and across all stages of the customer journey, including visitor-level call tracking and social media ROI. ResponseTap's call tracking features are less advanced than some other solutions but are user-friendly.

"...t know how anyone can run a campaign without call tracking these days...." Peer review by Helen L, Paid Search Specialist

Read Reviews

How can ResponseTap optimize your Campaign Management Workflow?

How can ResponseTap optimize your Call Recording Workflow?

How does ResponseTap address your Channel Marketing Challenges?

How efficiently Does ResponseTap manage your Generation Of New Leads?

What is ResponseTap?

ResponseTap is a call tracking software that helps marketers discover where their phone call enquiries have come from. It helps to improve ROI and acquire customers.

ResponseTap provides marketers the ability to trace phone calls so they can measure the impact of phone calls on their marketing campaigns.

Some of its features include providing each website session a unique number to connect the phone call to a customer’s website journey and campaign history, offers the fastest and easiest way to link call revenue to marketing activity, lifetime access to call data, easy integration and many more.

What is ResponseTap used for?

ResponseTap is a Other Demand Generation Software mainly used by its customers to Improve ROI and Acquire Customers by Tracking & Monitoring Communications, Campaign Management and Call Recording .

What are the top features of ResponseTap?

SEM, Recording and Dashboard are some of the top features of ResponseTap.

Who uses ResponseTap?

ResponseTap is used by Marketing And Advertising, Information Technology And Services and Financial Services among other industries.

What are ResponseTap alternatives?

Whatconverts, Ringba, OptiMonk and Convertful are popular alternatives for ResponseTap.

Where is ResponseTap located?

ResponseTap is headquartered at ResponseTap Limited, 7th Floor, Building 8, Exchange Quay,Salford Quays,Manchester, UK,M5 3EJ.

11 buyers and buying teams have used Cuspera to assess how well ResponseTap solved their Other Demand Generation needs. Cuspera uses 765 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Other Demand Generation needs.

CUSTOMERS	TESTIMONIALS
Virgin Money	ResponseTap provides granular data across our marketing channels which enables us to optimize marketing spend, performance and return. Testimonial By Virgin Money
HISCOX	The visitor touchpoints report is incredibly powerful as it enables us to see how users interact with our site and understand trigger points for phone calls. Testimonial By HISCOX
cruise1st.co.uk	Being able to track every phone call, attribute spend and optimize accordingly is crucial to our business. Testimonial By cruise1st.co.uk

CUSTOMERS	TESTIMONIALS
Virgin Money	ResponseTap provides granular data across our marketing channels which enables us to optimize marketing spend, performance and return. Testimonial By Virgin Money
HISCOX	The visitor touchpoints report is incredibly powerful as it enables us to see how users interact with our site and understand trigger points for phone calls. Testimonial By HISCOX
cruise1st.co.uk	Being able to track every phone call, attribute spend and optimize accordingly is crucial to our business. Testimonial By cruise1st.co.uk