Real-World Case Studies and Customer Success Stories with ResponseTap

I-COM is a digital agency that uses ResponseTap for their clients. They use ResponseTap to understand call data in detail.... The tool helps them report back to clients on marketing spend. Team members say it gives them quality, accurate data. It also helps them see which campaigns and keywords work best. This lets them improve their clients' campaigns.
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Search Laboratory is a global digital marketing agency. They wanted to improve how they track and report PPC campaign results... for their clients. They used ResponseTap to track both online and offline conversions. This helped them get full visibility of their results. They also used ResponseTap's analytics and Google Ads integrations to optimize campaigns and increase ROI for their clients. The agency found the data from ResponseTap reliable for their strategy and reporting.
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iProspect wanted to improve how they tracked and proved results for their clients, especially for phone calls. They used ResponseTap’s... Call Intelligence to add dynamic phone numbers to their clients’ websites. This helped them track calls by location and send daily reports. The team could now see which marketing activities led to phone sales. Their clients’ contact centers also got better data to personalize calls. iProspect gained a clear way to show return on investment and optimize future campaigns.
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Cruise1st uses many ways to reach customers, like a TV channel, a store, and digital ads. Most of their sales... happen over the phone. They use ResponseTap to track phone calls and see which ads work best. This helps them spend money on the right marketing. With ResponseTap's Smart Match, they can now match calls to revenue and profit. This brings them closer to knowing the return on each marketing channel.
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James Villa Holidays had trouble tracking what drove calls to their contact center. They could not see which marketing campaigns... led to phone sales. In 2017, they started using ResponseTap for call tracking. Now, they can track marketing performance across all channels. They have tracked £6 million in phone call revenue since using ResponseTap. The system also works with their other tools, like Adobe Analytics.
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Virgin Money wanted to know which marketing channels made people call them. They used ResponseTap to add dynamic phone numbers... to their online mortgage pages and other marketing channels. This let them track each customer's journey and see which campaigns worked best. Their cost per call improved to top quartile efficiency. The marketing team can now adjust campaigns based on real data and manage call center resources better.
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Go Ape wanted to improve how they convert corporate bookings over the phone. They could not track the customer journey... or give the best service without call intelligence. They used ResponseTap to track calls and see the full customer journey from website to booking. Calls now go straight to the right team, and agents can give better help. Conversion rates have gone up. Go Ape can now make better marketing decisions and target locations more effectively.
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Hiscox sells home and business insurance. Their marketing team needed a way to see the full customer journey. They wanted... to understand the real value of their marketing spend. They used ResponseTap to fill this gap in their analytics. ResponseTap helped them see how customers moved from online research to phone calls. This gave them a better view of their marketing ROI.
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Shelter wanted to expand their charity shops to accept large furniture donations. They needed a way to track which marketing... campaigns led to phone calls and donations. Shelter used ResponseTap to track calls from their PPC ads and offline marketing. This helped them see which ads and keywords worked best. They can now measure ROI and optimize their campaigns. Shelter found the data reliable and easy to use.
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Mount Sinai Medical Center wanted to know which marketing campaigns brought in new patients. They used ResponseTap’s Call Intelligence to... track which ads and channels led to phone calls and conversions. This helped them focus their budget on the best channels. Over two years, they used call data to improve both online and offline campaigns. As a result, they saw 1193% more calls from SEO, a 1073% increase in leads, and a 200% increase in PPC conversions.
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DealerOn builds and optimizes websites for car dealers. They needed a way to track calls and show their clients which... marketing channels worked best. ResponseTap gave DealerOn a call tracking platform and API support. This helped DealerOn match 95% of click-to-call calls and see call sources down to the keyword. DealerOn used this data to improve campaigns and win more business.
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