Search Station
- Marketing And Advertising
- Small
Manchester, UK
ResponseTap helped Search Station, a digital marketing agency, track calls from day one. The agency used call tracking to show... clients where sales came from and which campaigns worked. One client had £300,000 in monthly call revenue that was previously unattributed. With ResponseTap, Search Station increased tracked PPC conversions for a client from 3 to 70 in a year. This improved campaign performance and strengthened client relationships.
I-COM, a digital agency in Manchester, uses ResponseTap to analyze call data for their clients. The team relies on ResponseTap... to track which marketing campaigns and keywords drive calls. This helps them report back to clients on marketing spend and campaign performance. Accurate call intelligence lets I-COM optimize campaigns and improve results for their clients. The agency values the partnership for closing the loop on marketing data.
ResponseTap’s Call Intelligence helped DealerOn solve 360° attribution challenges for car dealer clients. DealerOn used ResponseTap’s API to track calls... from paid and SEO channels, even when users never landed on client websites. The solution matched 95% of click-to-call calls, letting DealerOn identify call sources down to the keyword. DealerOn’s clients improved campaign performance with accurate call data. DealerOn grew its OEM and SEM businesses using ResponseTap’s platform.
iProspect used ResponseTap’s call tracking software to close a gap in their analytics. They needed to track what made their... clients’ phones ring and optimize campaigns for local and offline conversions. ResponseTap enabled dynamic number placement and seamless integration with DoubleClick, giving iProspect daily reporting and deeper insights. The agency gained a clear view of the customer journey, helping them prove ROI and personalize client campaigns. This gave iProspect a strong competitive edge in digital marketing.
Search Laboratory
- Marketing And Advertising
- Medium
Leeds, UK
Search Laboratory, a global digital marketing agency, used ResponseTap to track both online and offline conversions. The agency leveraged ResponseTap’s... analytics and Google Ads integrations to optimize PPC campaigns for their clients. This helped them maximize ROI and improve reporting accuracy. The team values ResponseTap as a trusted partner for reliable data and metrics.
Hospitality Case Studies and Customer Success Stories with ResponseTap
Cruise1st
- Hospitality
- Medium
Manchester, UK
Cruise1st used ResponseTap to track inbound phone calls from all marketing channels. Phone calls make up 90% of Cruise1st’s conversions.... With ResponseTap’s Smart Match feature, Cruise1st can now link call revenue and profit to specific marketing activities. This helps them get closer to full channel attribution and optimize their marketing spend. The solution supports both digital and offline campaigns for this cruise booking company.
ResponseTap helped James Villa Holidays track £6 million in phone sales. Before using ResponseTap, they could not see which marketing... channels drove calls. The company implemented call tracking in 2017. Now, they can track marketing performance across all channels. ResponseTap integrates with Adobe Analytics for smarter decisions. 35% of their revenue comes from the contact center.
Go Ape used ResponseTap to track and optimize their phone-based corporate bookings. Before ResponseTap, Go Ape struggled to understand the... customer journey for phone reservations. With dynamic numbers and integration with Google Analytics, they gained full visibility from website visit to booking. Calls now route directly to the right team, making conversations more relevant. Conversion rates increased, and marketers can now make better campaign decisions using detailed data.
Insurance Case Studies and Customer Success Stories with ResponseTap
Hiscox
- Insurance
- Large
London, UK
Hiscox used ResponseTap to track calls and understand their marketing ROI. The marketing team wanted to see the full customer... journey from online research to phone calls. ResponseTap helped them connect digital activity to phone enquiries. This gave Hiscox a clear view of which marketing channels drove calls. The team used integrations to get a complete picture of their marketing performance.
Shelter
- Non Profit Organization Management
- Large
London, UK
Shelter used ResponseTap to track phone calls from their PPC campaigns for furniture donations. They needed to compete with removal... and recycling services for high-value donation keywords. By using unique local phone numbers, Shelter's marketing team could see which ads drove calls and donations. This let them attribute ROI to specific campaigns and keywords. The team also tracked offline marketing and used Smart Match to link call outcomes to revenue. Now, Shelter can optimize spend and maximize donations for their charity shops.
Banking Case Studies and Customer Success Stories with ResponseTap
Virgin Money
- Banking
- Large
Newcastle upon Tyne, UK
Virgin Money used ResponseTap to track which marketing channels made their phones ring. They added dynamic numbers to online mortgage... pages and tracked calls from affiliate sites, emails, and ads. The marketing team gained real-time insight into each customer’s journey. This helped them improve cost per call to top quartile efficiency. They now optimize marketing spend and manage contact centre resources better.
Mount Sinai Medical Center
- Hospital & Health Care
- Large
Miami, USA
ResponseTap’s Call Intelligence helped Mount Sinai Medical Center track which marketing channels drove patient calls. They used this data to... focus their budget on the most effective campaigns. Over two years, they saw a 1193% increase in calls from SEO and a 1073% rise in leads. PPC conversion rates grew by 200%. The marketing team gained clear ROI insights and secured more budget. ResponseTap transformed their marketing strategy and results.
