Real-World Case Studies and Customer Success Stories with Skai

Assembly Global used Skai’s AI Placement Modifiers to improve Amazon ad performance for a leading consumer electronics client. Manual bidding was... slow and costly, so they switched to AI-driven bid adjustments. The AI tool increased conversion rate by 29% and reduced cost per conversion by 23%. ROAS improved by 36%. The campaign delivered 57% more conversions and 43% more impressions. Cost-per-click stayed stable while revenue per euro rose by 36%.
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Epitaph Group used Skai’s Experiments to help FH Health adjust their paid search strategy. They tested shifting spend between generic... and branded campaigns and raised the target CPA by 15%. The experiment ran for four weeks and tracked conversions across Google Ads. Results showed a 29% decrease in conversions, leading FH Health to reduce spend in generic acquisition. Skai’s platform made campaign analysis and changes faster for Epitaph’s team.
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Skai helped Collective Measures drive a 120% increase in ad-attributed revenue for a toy brand. The agency used Skai’s full-funnel... retail media solution to target tech-savvy moms across Amazon, Walmart, and Target. Sponsored Ads conversion rates rose 28x when paired with DSP campaigns. Prime Video ads boosted first-touch influence by over 80%. Skai’s tools enabled real-time campaign adjustments based on inventory and shopper data, reversing four years of revenue decline for the client.
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Skai's AI-powered Portfolio Optimization and Budget Navigator helped Tinuiti boost Full Moon Pet's Amazon sales. Revenue grew by 24% in... one month. ROI improved by 23%. Conversion rate jumped 28%. Tinuiti used Skai to optimize ad spend and drive better campaign results. The solution delivered higher efficiency and more targeted campaigns.
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Skai Retail Media helped Channel Bakers automate weather-triggered Amazon DSP campaigns. The solution used real-time snowfall data and API integration... to activate ads in cities with recent snow. Channel Bakers saw a 165% increase in ROAS and a 42% drop in CPA. Manual campaign work fell by 90%, saving up to 4 hours per week. The team now focuses more on strategy and less on weather monitoring.
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Skai Retail Media helped Allied Digital Strategies boost LUV HER Accessories' Amazon revenue by 69% to 100% for three years. The agency used... Skai’s automated actions, budget optimization, and Amazon DSP tools to manage campaigns and maximize ROAS. Sponsored Products revenue rose, ROAS improved by 5% year-over-year, and TACoS improved by 6%. Amazon DSP revenue grew by 108%, with a 28% ROAS increase and 22% TACoS improvement. Skai’s platform enabled real-time adjustments and streamlined campaign management for strong, profitable growth.
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Skai's Paid Social helped Kelly Scott Madison cut cost per lead by 17% and boost conversions by 40% for a healthcare client. The agency used... Skai's bid multiplier feature to optimize Meta campaigns without losing audience integrity. Age-based bid multipliers improved efficiency and targeting. Traffic campaigns saw a 51% rise in call conversions and a 74% drop in cost-per-call. Skai enabled smarter audience targeting and better campaign results.
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Celeste AI from Skai helped Marshall boost ZUP's Amazon sales. Marshall used Celeste AI to find hidden keyword opportunities, like... "kids waterboard," that outperformed others. They quickly shifted strategy to target families, using Skai’s Competitive Insights and Amazon’s GenAI creative tools. This led to a 44% drop in CPCs and a 34% rise in ROI during ZUP’s peak season. Marshall now plans more growth for ZUP with Amazon DSP.
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Skai's Budget Navigator helped Wavemaker and GroupM Nexus boost conversions for Hill’s Pet Mexico by 114% during Prime Day. The team used... AI-powered budget optimization to allocate spend efficiently and meet revenue goals. Cost per acquisition dropped by 8%. Return on investment increased by 8%. Skai enabled real-time budget adjustments and improved campaign performance in the competitive retail media space.
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Skai helped Wavemaker boost a new CPG brand's Amazon share of search by 42%. Wavemaker used Skai’s Dimensions and Automated... Actions to tag and optimize Sponsored Product Ads. They paused ads for sister brands during peak hours, focusing spend on the new brand. This strategy led to a 50% increase in CTR and a 17% rise in ROAS. Skai’s tools saved the team time and improved campaign results.
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Skai Signal Enhancement helped Kinase boost Toolstation's ROI by 168% year over year. Kinase wanted to optimize for profit margin,... but Google Smart Bidding could not support this goal. Skai enabled Kinase to transfer accurate conversion data into Google, letting them use real profit margin data for bidding. This data-driven approach led to a major increase in campaign performance for Toolstation. Kinase credits Skai as a key technology partner for digital marketing success.
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Skai Retail Media helped Jellyfish automate Amazon Ads for two major clients across five countries. Jellyfish used AI Dayparting and... rule-driven automation to optimize bids, budgets, and keywords. 76% of US campaigns saw lower costs-per-click, and 57% improved return on ad spend. European markets increased budget utilization by 40%. France achieved 22% higher conversion rates with automated keyword optimization. Jellyfish won a 2025 ShopAble Media Award for global excellence in automation.
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Skai’s Amazon Attribution integration helped Publicis Media DE/Starcom DE boost John Frieda’s Amazon purchases by 27%. The agency unified Google... and Amazon data, automating workflows and optimizing cross-channel retail media campaigns. Manual reporting was eliminated, and CPA dropped by 35%. Skai enabled smarter budget allocation and improved paid search optimization for John Frieda in Germany.
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Skai helped PMG connect Facebook and Amazon advertising for a global fashion brand. PMG used Skai's integration to track which... Facebook ads led to Amazon sales. This approach delivered a 150% higher ROAS and a 450% higher conversion rate for Facebook-to-Amazon campaigns compared to Facebook-to-website. Skai provided granular data and enabled agile optimizations. PMG's client plans to invest more in this strategy after seeing strong results.
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Celeste AI helped Acosta Group cut monthly reporting time from hours to minutes. The marketing agency faced growing data demands... and manual reporting challenges. By integrating Skai's GenAI-powered Celeste AI, the team gained instant, tailored insights within their campaign management platform. Account leads now answer urgent client questions in real time. The team spends less time on data prep and more on campaign strategy, boosting efficiency and client impact.
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Skai helped a "Big Four" agency improve Walmart Sponsored Products campaigns for a multinational toy brand. The agency faced limited... analytics with Walmart's self-service platform. Skai's advanced analytics suite enabled deep data segmentation and interactive visualizations. The team analyzed data at scale and made better decisions. This led to stronger campaign performance for their client.
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Skai’s paid search platform helped a Chicago-based boutique agency nearly double its paid search spend in one year. The agency used... Skai’s AI, automation, and consolidated view to save time and manage thousands of campaigns. Custom audits and intent driven messaging improved ad relevance and performance. Clients saw a 39% increase in CTR, 135% more conversions, and an 89% higher conversion rate. Cost per click dropped by 12%. The agency owner reported better work-life balance and easier scaling.
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Skai's Retail Media platform helped Lewis Media Partners boost Sauer Brands' Walmart Connect ad performance. The team used AI-powered Portfolio... Optimization and Competitive Insights to improve budget use and track competitors. Automated Actions and dashboards made reporting faster and easier. ROAS jumped 113% year-over-year, and ad spend increased 144%. Sauer Brands saw strong revenue growth from these optimizations.
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Skai's retail media platform helped Publicis Media cut Instacart search CPCs by 62%. The team reduced weekly campaign management time... from over two hours to just 30 minutes. Skai's automation and optimization tools enabled faster, more precise campaign adjustments. New-to-brand sales grew 130% on default bid sales and 59% overall. Publicis Media saw improved ROAS and streamlined workflows for their consumer healthcare client.
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Skai Retail Media helped Reprise Digital nearly triple ROI for Foundation Consumer Healthcare after Walmart switched to a second-price auction model. ROI jumped by... 190.9%, revenue rose 105.3%, and cost-per-click dropped 70%. Skai’s machine learning and Experiments feature enabled ongoing optimization and clear performance tracking. Reprise Digital saw 141.4% more clicks and 94.2% more conversions, with costs down 29.3%.
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Skai's Campaign Mirroring helped Rakuten Marketing boost Bing shopping campaign revenue by 227% year over year. The agency also saw... an 18% increase in overall revenue. Skai's automation saved the team 50% of their time. Rakuten Marketing used Skai to scale campaigns from Google to Bing quickly. The solution kept campaigns in sync and improved efficiency for digital marketing.
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Skai helped Stella Rising boost Amazon Ads ROAS to 461% for Bondi Sands. The agency used Skai's Portfolio, Dimensions, and... reporting tools to manage DSP and Sponsored Ads. Topline revenue grew by 118%, product detail page traffic rose 57%, and conversion rate increased 10%. Stella Rising exceeded ad revenue goals by 39% and achieved a 1,072% increase in upper-funnel revenue. Skai's automation and analytics drove these strong retail media results.
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Skai's Search Term Analysis helped Publicis LeOne manage negative keywords for Haleon's Amazon campaigns in Mexico. The AI-powered tool automated... search term reviews, saving time and reducing manual work. From March to April 2024, the team cut ad spend by 18%. In just two months, savings covered the full cost of Skai. The agency now acts faster and improves campaign efficiency with clear insights.
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Skai helped MediaCom boost online sales for a global sportswear brand. MediaCom used Skai's retail media platform and custom solutions... to analyze Amazon sales data. They applied dayparting and automated bidding to match customer buying patterns. The campaign increased ROAS by 3%, CTR by 17%, and lowered CPC by 5%. MediaCom praised Skai's expertise and solution customization.
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Skai helped Ogilvy boost leads by 40% and cut cost per lead by 28%. Ogilvy used Skai’s automation, including Portfolio... Optimizer and Automated Actions, to manage social ad campaigns for an education client. The team saved 15% of their time on campaign management. Skai’s cross-channel audience and tagging features made campaign setup faster. Ogilvy’s social team saw better results and more time for strategy.
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Skai helped Vishvos boost Happy Egg's revenue by 30% on Kroger. The team used Skai's retail media platform to manage... campaigns across multiple retailers. Cost per acquisition dropped by 5%. Return on ad spend rose by 10%. Meeting and reporting times were cut in half. Skai's tools made campaign management faster and more effective.
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Skai helped WildFi boost paid search conversions by 23% for NUC University. WildFi used Skai’s Budget Navigator, Portfolios, and Search... Term Analysis to optimize campaigns and cut wasted ad spend. Over seven months, WildFi saved $14,750 by removing underperforming search terms. The agency improved cost per acquisition and campaign efficiency. Skai’s automation and insights made WildFi’s team faster and smarter marketers.
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Skai Social helped Lew’Lara run a campaign to support families in Brazilian favelas during COVID-19. The campaign raised $1.2 million... USD and delivered 6,444 tons of food. It reached 30.9 million impressions and 881 conversions. The effort served 5,000 slums and impacted nearly 2 million people. Skai, Facebook, and Lew’Lara invested $75K to boost the campaign’s reach and results.
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Skai’s custom metrics helped Strocko Consulting boost a financial services client’s conversion rate by 67%. Strocko integrated offline conversion data... into Skai, allowing them to optimize paid search campaigns for funded applications. Before Skai, the client had a 13% acceptance rate. With Skai, they set higher bids on top-performing keywords and improved efficiency, even during COVID. The client saw more revenue and better results from non-branded campaigns.
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Skai’s budget optimization tools helped Rakuten Advertising boost TASCHEN’s Amazon ROI by 28% in one month. The team used Portfolio... and Budget Navigator to automate and streamline Amazon Ads campaigns across five marketplaces. Revenue increased by 24% while ad spend dropped by 3%. Skai’s automation tools made campaign management more efficient and effective. Rakuten Advertising saw better results without raising costs.
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Skai helped GroupM boost Hill’s Pet Nutrition’s revenue on Amazon Japan by 89%. The team used Skai’s retail media platform... for automated bidding and campaign management. Manual ad operations dropped, letting the team focus on growth strategy. ROAS improved by 39%. GroupM and Hill’s Pet Nutrition saw a big increase in share of voice and digital shelf performance.
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Skai Custom Audits helped a large agency save 2-3 hours per account by automating compliance checks for a pharmaceutical client. The agency used... custom rules to meet strict FDA advertising regulations. Manual QA was slow and risky, but Skai's tool made audits fast and accurate. The agency ran 18 nightly audits across 8 brands, reducing errors and avoiding costly fines. This improved campaign management and ensured regulatory compliance.
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Skai Social helped OMD Turkey lower acquisition costs for Mercedes-Benz Vans Turkey. The team used features like Analysis Grid, Cross-Channel... Audiences, and Automated Actions to optimize Facebook and Instagram campaigns. Cost per lead dropped by 40% for the X-Class and 25% for the Vito. Cost per conversion fell by 60%, and CPC decreased by 20% with cross-targeting. OMD Turkey saved hours of manual work and improved campaign results.
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Skai helped Tombras boost Amazon Advertising results for Masterbuilt and Kamado Joe. Tombras used Skai's reporting and analytics to track... performance and optimize campaigns. Skai Portfolio Optimization made hundreds of bid changes daily. Masterbuilt saw a 44% increase in sales and 24% growth in ROAS. Kamado Joe's sales jumped by 1390%.
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Skai’s Budget Navigator and Custom Metrics helped Camelot boost ROAS for Michaels by 152% during the first months of COVID-19. The agency used... Skai’s omnichannel activation tools to shift from in-store to online sales. Skai’s solution integrated online and offline data for better campaign optimization. Budget Navigator enabled precise budget control and auction time bidding. Year-to-date ROAS rose 65% compared to 2019.
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Skai’s Keyword Management and Automated Actions helped Havas Group Mexico triple Amazon Prime Day revenue for L'Oréal Paris. The team used... Skai’s Search Terms Analysis and Keyword Harvesting tools to refine keyword targeting and optimize ad spend. Automated Actions adjusted bids and budgets in real time, focusing on high-ROI keywords. As a result, revenue increased 3X and conversions rose by 198% compared to the previous year, while maintaining the same ROI.
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Skai's Impact Navigator helped abaGada measure the true impact of digital advertising for Native Instruments during a key winter promotion. The platform enabled... a 4-week experiment, analyzing Google Display, Search, and Facebook campaigns. Impact Navigator revealed a net revenue increase of over 12% and nearly 50% higher incremental ROI on non-promotion days. These insights led abaGada to recalibrate attribution models and update future plans, validating their digital media strategies.
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Skai helped Marketwake run Yamaha WaterCraft's 'Women Run the Water' campaign using Amazon Non-Endemic Sponsored Display. Marketwake used Skai’s dashboards,... automated alerts, and Google Analytics integration to manage and optimize the campaign. The campaign reached nearly 3x more impressions at half the cost compared to other programmatic display efforts. Cost-per-click was 50% lower, with similar website engagement metrics. Marketwake and Yamaha were pleased with the results and plan to use the solution again.
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Skai helped Wild Fi boost lead generation for Personal by 33%. The agency used Skai to connect Meta and Google... accounts, streamlining campaign management and reporting. AI-driven optimization and Budget Navigator improved efficiency, cutting cost-per-sale by 23% for paid search and 73% for paid social. Conversion rates rose 43% for paid search and 258% for Meta campaigns. Sales increased 225% on Meta and 32% on Google after using Skai.
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Skai’s Budget Navigator and Portfolios helped BETC Havas boost orders for TIM by 30%. The agency used Skai’s paid search... optimization tools to find the best budget strategy and group campaigns by CPA goals. This led to an 18% reduction in cost per acquisition. BETC Havas continues to use Skai to improve search marketing and forecast investment results. The solution supports automation and performance for paid search campaigns.
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Skai's Advanced Automated Actions helped Market Performance Group (MPG) boost Manuka Doctor's Amazon DSP program. MPG automated bid management and... used custom dashboards for deeper insights. In 90 days, ad revenue rose 73% and ROAS increased by 53%. Sales climbed another 47% after further budget increases. MPG credits Skai's automation for scaling operations and improving performance.
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Skai's retail media platform helped Goodway Group expand a pro basketball team's audience. The team used Amazon Sponsored Display to... reach new fans and boost brand exposure. After three weeks, impressions rose by 7X, clicks by 11X, and CTR by 70%. The campaign also cut CPC by 55% and CPM by 60%. Goodway Group used dashboards and automated alerts to optimize budget and performance.
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Skai’s Conversion Lookalike Audiences helped Epitaph Group boost registrations by 68% for a client’s fundraising race. Epitaph faced challenges after... Facebook targeting updates removed key audience segments. Using Skai’s API-only tool, they built new lookalike audiences based on top-performing ad sets. This approach expanded reach and kept targeting relevant. The new audience outperformed Facebook’s native lookalike, driving more conversions.
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Skai's Retail Media platform helped OMD boost Philips' Amazon Ads ROAS by 8%. OMD used Skai's budget management and dayparting... features to stop campaigns from running out of budget too early. They shifted ad spend to high-conversion hours. This led to a 5% drop in cost per click and more revenue for Philips. The strategy worked best for smaller countries and categories with limited budgets.
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Skai's Smart Bidding and Budget Navigator helped iProspect improve paid search ROI for a global fashion brand. The agency automated... bid adjustments and budget pacing, saving hundreds of hours each month. After one month, they saw a 12% drop in CPC and a 34% increase in ROI. Budget Navigator achieved 99.9% budget-to-target accuracy. The solution scaled across more ad types after strong results.
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Skai’s AI Dayparting helped MinsterFB, an Amazon agency, boost ROAS by 40%. The team used AI-driven bid recommendations to optimize... campaigns in real time. This improved time management and budget efficiency. MinsterFB now saves hundreds of hours each month. The solution made campaign optimization easy and effective.
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Skai’s Amazon Attribution integration helped Empower, a creative media agency, connect search ad data to Amazon sales for their client VTech. Empower used Skai... to track which keywords led to purchases and to optimize campaigns for better results. In just two months, Empower saw an 85% increase in ROAS and a 64% increase in purchase rate. Amazon Attribution metrics are now part of Empower’s regular reporting. Empower says Skai revolutionized their paid search campaigns.
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Skai's Automated Actions helped Dentsu boost Criteo ROAS by 294% for laptops and 163% for gaming consoles. Dentsu, a global... media agency, managed Criteo campaigns for a large tech brand across Europe. They used Skai to automate ad pausing and activation, improving budget efficiency and campaign precision. Skai Experiments tracked results, letting Dentsu refine their strategy for better performance. The solution enabled scalable, data-driven retail media advertising.
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Skai’s DSP Reporting Dashboard helped Croud save 75% of their reporting time. Croud used the dashboard to track KPIs across... Amazon DSP campaigns. The tool made it easy to spot low performance in creatives, audiences, and inventory. Croud saved at least half an hour on reporting days and over an hour with each optimization. The dashboard allowed scalable reporting across multiple campaign dimensions.
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Skai helped TIKI Brand bring their paid social marketing in-house. The Expert Services team restructured TIKI Brand’s Meta ad account... and used Skai’s features to optimize campaigns. They created Conversion Lookalike audiences and used Bid Multipliers for better targeting. ROAS improved by 181% and CPA dropped 63% quarter over quarter. TIKI Brand saw fast, dramatic results with Skai’s paid social solution.
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Skai helped Hill’s Pet Nutrition and GroupM boost revenue on Amazon Japan by 89%. The team used Skai’s automated bidding... and rules to cut manual ad work. This let them focus on ecommerce strategy and growth. ROAS improved by 39% year over year. Share of voice also increased across multiple sub-brands. Skai’s retail media tools made campaign management easier and more effective.
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Skai Impact Navigator helped a national D2C brand measure the true impact of new story-driven video ads. The brand needed... to know if investing in personal, aspirational video content would drive results. Impact Navigator analyzed audience data and tested video incrementality across regions. After 5 weeks and over 10 million views, the videos showed significant incremental impact on revenue. The brand used these insights to optimize budget planning and expand video marketing.
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Skai Social helped a leading mattress brand boost conversions by 36%. The brand used Skai’s integration with TVTY to sync... Facebook ads with competitor TV commercials. This strategy reached people during peak engagement and drove more sales. The mattress brand plans to keep using TVTY for future promotions. Skai’s solution combined digital advertising with TV monitoring for strong results.
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Skai's omnichannel marketing platform helped Opella in-house its retail media management, boosting performance and accelerating growth. Opella partnered with Skai... Expert Services to scale advanced strategies across eight markets in just 30 days. The team achieved an 11% increase in impressions and a 13% CPC reduction in Mexico, a 22% ROI improvement in Italy, and 9% higher revenue in Germany. AI-driven features and new campaign structures led to 33% fewer out-of-budget events in the US and higher ROAS on Instacart. Opella's team transformed into global retail media strategists through this partnership.
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Skai Expert Services helped Central Garden & Pet boost ROAS by 66% for grass seed ads on Amazon. The team used... Skai’s AI Placement Modifiers to optimize retail media campaigns. They ran a four-week test across 26 campaigns with a common ROAS goal. Central saw a 27% increase in ROAS across all placements. The success led to plans for expanding AI optimization to other product lines.
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Skai's integration with Profitero’s Shelf Intelligence Media helped Haleon boost ROAS by 15% and increase new-to-brand orders by 34%. Haleon used Skai... Portfolios to automate bid adjustments on Amazon, responding to competitor stock levels. The solution enabled faster campaign management and smarter budget use. Publicis LeOne and Haleon leveraged retail media automation to outperform competitors and attract new shoppers. The approach delivered measurable gains across key brands like Parodontax, Multicentrum, and Be-Total.
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Skai helped Dr. Squatch boost branded ROAS by 100% and non-branded ROAS by 95% in three months. The team used... Skai’s retail media platform to move campaign management in-house and optimize Amazon Ads. Skai’s keyword harvesting and AI tools improved targeting and cost control. Dr. Squatch shifted 53% of soap ads to non-branded keywords, reaching new audiences. The partnership delivered strong campaign performance and better visibility for the brand.
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Skai’s Share of Voice Analytics helped a Fortune 500 CPG brand boost its Amazon presence. The brand’s agency used Skai... to track impression share and optimize keyword strategy. Share of Voice jumped by 92%. Conversion rate rose by 63%. Revenue increased by 213%. ROAS improved by 64%.
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Skai's search term analysis tools helped a leading aggregator of Amazon FBA seller brands save over 20 hours per week. The team managed... more than 2 million keywords and needed to improve Amazon Ads profitability. Skai automated the download, consolidation, and analysis of search term data. Machine learning recommended negative keywords, making the process faster. The result was an 11% increase in ROAS and significant time savings for the performance marketing team.
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Skai Market Intelligence helped one of the world’s largest pet care companies cut time-to-insight by 10x and reduce time to market for new products by 300%. The company automated... data collection and analysis, replacing slow, manual research. Post-launch modifications dropped by 50%. Costs for market intelligence and consumer insights fell by 90%. Teams used Skai’s platform to spot trends, test ideas, and launch successful new products faster.
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Skai Paid Social helped TIKI® Brand bring their performance marketing in-house. The Expert Services team restructured Meta ad campaigns and... used features like Audience Manager and Bid Multipliers. ROAS improved by 181% and CPA dropped 63% quarter over quarter. TIKI® Brand saw better ad relevance and faster optimization. The brand praised Skai for strategic partnership and creative support.
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Skai's dayparting feature helped Future Beauty Labs cut ad costs by 37%. The company used Skai for Amazon retail media... campaigns. ROI increased by 14.5%, from 6.70 to 7.67. Cost per click dropped by 5%. The tool let them spend less on branded keywords and keep revenue steady.
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Skai helped TIKI Brand improve ROAS by 34% and lower CPC by 15% in just two months. The marketing team... used Skai's retail media platform and expert services to boost Amazon Ads performance. Increased ad spend led to a highly successful peak season. TIKI Brand saw better revenue and profitability with Skai's support. The team praised Skai for collaboration and creative ideas.
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Skai helped Youtheory boost Instacart Ads ROI by 152%. The supplement brand wanted to grow sales and market share on... Instacart. Skai's keyword harvesting, budget optimization, and automated dayparting improved ad performance. Impressions rose 120%, conversions 11%, and revenue 95%. Cost-per-click dropped 45%. Youtheory saw faster sales growth and better brand awareness with Skai's retail media platform.
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Skai helped Zinus boost Walmart sales by 7X and double ROAS. Zinus used Skai’s retail media platform to manage Sponsored... Products campaigns. Bulk uploads and automation saved time and improved efficiency. Zinus saw 4X more clicks and a 13% drop in CPC. The team tripled monthly spend as results improved.
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Skai Retail Media helped The Marzetti Company boost Sister Schubert’s brand with a full-funnel strategy. The campaign used Walmart Connect’s... solutions to reach loyal and new customers during the holidays. Skai’s platform enabled real-time optimization and targeted ads at high-traffic times. The results included a 47% increase in new-to-brand sales, 240% more impressions, and a 13% rise in repeat customers. This approach drove both holiday wins and long-term growth.
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Skai’s Budget Navigator helped Diageo boost Amazon order volume by 62%. iProspect used Skai’s optimization suite for a dayparting strategy,... increasing bids during peak shopping times. Skai’s AI and machine learning tools improved budget management and share of voice tracking. Diageo saw a 25% increase in sales and a 26% rise in ROAS, all without raising year-over-year ad spend. The solution delivered strong results in the competitive alcohol category.
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Skai and Profitero helped Heinz UK boost Prime Day results. The team used Shelf Intelligent Media integration for digital shelf... analytics and bid automation. They saw an 11% rise in impressions and a 13% increase in paid share of Page 1. ROAS went up by 6% and CPC dropped by 8%. The setup was easy and improved performance during Prime Fall Days.
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Skai helped Riviana Foods and Harvest Group grow Walmart sales. They used Skai's retail media tools to run always-on search... campaigns. Riviana Foods saw a 232% increase in sales for pickup and delivery. Overall sales doubled. ROAS went up by 20%. Conversion rate rose by 75%.
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Skai helped Novamex and FUEL Partnerships boost Instacart Advertising results. The teams used Skai’s enterprise platform to restructure campaigns and... optimize keywords. They tracked KPIs with Skai’s analytics, focusing on basket penetration in the soft drink category. Sales volume rose by 20%. Basket penetration increased by 28% during the winter, when soft drink sales are usually low. Skai’s retail media tools powered these gains.
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Skai's Retail Media platform helped Major Foods Holding Company boost Instacart ROI. The company struggled to manage ads across many... brands and wanted better campaign efficiency. Skai's Expert Services Team tested Instacart's optimized bidding on one brand, leading to a 291% ROAS increase in 5 weeks. After rolling out the strategy to all brands, portfolio-wide ROAS rose by 154% in 3 months. Skai's partnership with Instacart and advanced bidding tools drove these strong results.
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Skai's Market Intelligence platform helped Nomad Foods triple the number of successful product launches. The company saw three years of... growth after using Skai's analytics to reverse four years of declining sales. Skai enabled Nomad Foods to monitor over 1,000 data sources and identify early consumer trends. The platform's insights led to successful relaunches of key product lines and the launch of new pea-protein-based products. Nomad Foods now makes data-driven decisions, reducing guesswork in innovation.
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PepsiCo used Skai Market Intelligence to improve product innovation. The company needed to connect data across brands and categories to... spot new trends. Skai helped PepsiCo link product attributes to consumer benefits and find new opportunities. The platform supported the launch of bubly by identifying key attributes like energy and digestive health. PepsiCo gained new insights that shaped business direction and innovation planning.
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Skai helped Kellogg’s manage and optimize retail media advertising across Amazon, Asda, Morrisons, and Sainsbury’s. The team used features like... Search Term Analysis, AI Optimization, and dayparting to boost results. Revenue on Amazon Ads rose by 68% in four months. ROI on Sainsbury’s improved by 25%, and revenue on ASDA jumped 85%. Skai’s dashboards and pacing tools made campaign management easier and more accurate.
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Skai Labs automated paid search analysis for a large pharmaceutical brand. The marketing team used to spend hours each month... on manual data gathering and reporting. Skai Labs built a solution using Snowflake Snowpark and automated monthly reporting. The new process saves 4-6 hours per month and enables faster, data-driven insights. The team now collaborates better and can run reports as often as needed.
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Skai's retail media platform helped Bayer boost incremental sales by integrating Incremental's iROI measurement. Bayer needed to improve media efficiency... for Aleve and One A Day brands. The solution used daily budget recommendations and direct integration for over 1,000 daily optimizations. Bayer improved iROI by more than 32%, far exceeding their 10% goal. Marketing efficiency ratio also rose as sales grew while ad spend stayed flat.
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Skai Retail Media helped a Fortune 500 pharmaceutical company bring its retail media advertising in-house. The company wanted more control,... transparency, and an omnichannel approach. Skai's expert team and platform enabled strategic optimizations and automation. Results included a 40% increase in ROAS, 30% lower CPCs, 90% more attributed sales, and 80% more total orders year over year.
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Skai’s AI Dayparting and Intraday Reports helped a pharmaceutical brand boost Amazon Ads ROAS by 22%. The client faced a... plateau in ad performance and needed better targeting and bid optimization. Skai’s tools used Amazon Marketing Stream to show the best times for ads and real-time keyword insights. Over six weeks, the brand saw a 49% increase in ad-attributed revenue. Automated actions improved efficiency and spending.
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Skai helped a Fortune 500 pharma company boost ad revenue and ROI on Target. The company used Skai’s Automated Actions... and Experiments to fix ad timing issues. Brand A saw a 44% increase in ad revenue and 220% ROI. Brand B achieved a 24% rise in ad revenue and 75% ROI. Skai’s dayparting and testing features ensured ads ran during peak hours, driving higher CTR and sales.
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Skai Retail Media helped a pharmaceutical brand boost ad revenue and ROI on Target. com. The challenge was missing peak...shopping hours, losing up to 52% of traffic for some brands. Skai used Automated Actions and dayparting, unavailable in Criteo, to keep ads live during key times. Brand A saw revenue up 118% and ROI up 25%. Brand B had revenue up 37% and ROI up 17%. Brand C achieved revenue up 245% and ROI up 114%. Share of voice stayed stable or improved.
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Skai helped LG boost revenue by 71% year-over-year during Black Friday and Cyber Monday. LG and iCrossing used Skai’s analytics... and automation to monitor Amazon ad campaigns in real time. The platform flagged ad issues fast, letting the team fix problems and optimize bids and budgets quickly. LG also saw a 42% increase in ROAS. Skai’s tools gave better data visibility and faster action for eCommerce success.
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Skai Ecommerce helped a Fortune 50 consumer electronics brand boost Amazon advertising conversions by 467%. The brand faced strict CPA... limits and complex manual optimization across Amazon marketplaces. Skai's automated actions and bid to ROI optimization reduced manual work and improved campaign structure. The result was a 405% increase in revenue and a 60% drop in CPA. Skai's tools streamlined workflows and drove strong performance gains.
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Skai’s Keyword Harvesting tool helped a Brazilian electronics retailer boost Amazon revenue by 104%. The retailer used the tool to... find high-performing keywords and improve ad targeting. Machine learning enabled better campaign optimization and data-driven decisions. The team saw a 9.95 lift in incremental ROAS. Skai’s retail media solution supported ongoing growth and performance.
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Skai's Automated Actions helped Sony Electronics boost ROAS by 12% on Amazon campaigns. Sony faced budget depletion early in the... day, missing peak sales windows. Using Skai, they split daily budgets into four periods, keeping ads live during high-converting times. This strategic budget allocation improved campaign visibility and sales. Sony saw a strong uplift in ROI and a more effective advertising approach.
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Skai’s keyword management tools helped HP Inc. boost ad efficiency in Europe. The team used Skai’s Search Term Analysis to... cut wasted spend and add high-performing keywords. Automated rules made keyword harvesting fast and easy. HP Inc. saw a 16% increase in ROAS and improved campaign performance on Amazon. Workflow efficiency and targeting precision also improved.
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Skai Bid Multipliers helped Creditas México cut cost per acquisition by 16% and raise conversion volume by 16% in two weeks. The team used... Skai's paid social optimization to target nine audience segments on Meta. They adjusted bids based on recent performance data, keeping bid decreases under 20% to protect lead volume. This data-driven approach improved campaign efficiency and lead generation. Creditas México credits Skai for focusing on high-converting ranges.
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Skai Smart Tags helped RBC boost CTR by 17. 5%. RBC used Skai to find underperforming search ads. The Smart...Tags feature flagged weak ads and paused them automatically. This saved the team hours of manual work. RBC also saw a 2% increase in clicks and more relevant ads shown. The team now spends more time on strategic planning.
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Skai's Budget Navigator and Signal Enhancement helped Creditas MX cut acquisition costs by 42%. The company used these tools to... automate bidding and optimize campaign budgets. Machine learning improved lead quality and targeting. In 9 months, qualified lead volume rose by 181%. ROAS improved by 1.5x. Creditas MX recommends Skai for paid search automation and performance.
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Skai helped Men’s Retail Holding Company boost conversions and revenue by over 100%. The company used Skai’s bid management and... Google’s Smart Bidding to improve paid search performance. Skai’s budget navigator helped control spend and set promotion days. The campaign also cut cost per click by 13%. The retailer saw strong results and expanded Smart Bidding across more campaigns.
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Skai’s Signal Enhancement helped Backcountry boost gross margin dollars by 8%. The team used Skai with Rakuten Advertising to optimize... Google Shopping campaigns for profitability, not just revenue. They set conversion values based on gross margin dollars and targeted cost per gross margin dollar. This approach led to higher sales volume and EBITDA gains, with total revenue also up 8%. Data-driven optimization improved both sales and profit margins.
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Skai helped Inova boost Facebook Advertising leads by 600%. Inova used Skai's Portfolio Optimization, Automated Actions, and Smart Tags to... control bids and budgets. The platform stabilized cost per lead and improved campaign management. Inova also cut CPLs by 54% using Skai's automation and insights tools. The team saved time and made better business decisions with Skai's data-driven features.
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