Skai Bid Multipliers helped Creditas México lower cost per acquisition by 16% in two weeks. The company wanted more lead conversions on Meta while cutting costs. Skai’s team analyzed data and used Bi...d Multipliers to adjust bids for nine audience segments. They kept bid decreases under 20% to protect lead volume. This approach led to a 16% increase in conversion volume and a 16% drop in CPA.
Nomad Foods, a frozen food company, achieved a 20% increase in brand awareness and a 15% rise in online sales using SKAI's AI-powered marketing platform.
Heinz UK used Profitero’s Shelf Intelligent Media integration with Skai to improve their retail media strategy for Prime Day. They gained digital shelf insights and automated bid adjustments when com...petitors were out of stock. This helped them increase share of voice and optimize ad spend. Results included an 11% rise in impressions, 13% more paid share of Page 1, 6% higher ROAS, and an 8% drop in CPC. The setup was easy and performance improved during Prime Fall Days.
Skai helped Major Foods Holding Company improve Instacart ROI across multiple brands. The company wanted to make advertising easier and get better results on Instacart. Skai’s Expert Services Team te...sted Instacart’s optimized bidding solution on one brand. ROAS improved by 291% in 5 weeks for that brand. After rolling out the solution to all brands, ROAS increased by 154% across the portfolio.
Skai helped Kellogg’s manage and optimize advertising across multiple retailers in one platform. The challenge was to improve ad performance and adapt to new UK regulations on HFSS products. Using Sk...ai’s features like Search Term Analysis, AI Optimization, dayparting, and cross-channel dashboards, Kellogg’s increased Amazon Ads revenue by 68% and ASDA revenue by 85%. ROI improved by 25% on sainsburys.co.uk. Kellogg’s can now track budgets better and test ad strategies faster.
Skai helped Riviana Foods and Harvest Group grow their Walmart presence using Retail Media tools. The challenge was to boost market share and increase ROAS for Walmart Search campaigns. Skai's optimi...zation and automation features enabled always-on campaigns and improved performance. As a result, Riviana Foods saw a 232% increase in sales for pickup and delivery, doubled overall sales, a 20% increase in ROAS, and a 75% increase in conversion rate.
Banking Case Studies and Success Stories with Skai
CASE STUDY Royal Bank of Canada (RBC)
Impact Navigator by Skai helped Royal Bank of Canada (RBC) test how much to invest in Google and Facebook ads. RBC increased ad budgets by up to 200% in a five-week experiment. The test showed RBC wa...s underinvesting in these channels. By raising investments, RBC saw more than 10% growth in new account openings while staying efficient. RBC now plans to shift budgets and run more tests to find the best marketing mix.
Impact Navigator by Skai helped Royal Bank of Canada (RBC) measure the true impact of their Google and Facebook ad spend. RBC wanted to know how these ads affected new account openings. Skai ran an e...ight-week test across 300 Canadian cities. The results showed both Google and Facebook ads were undervalued by standard attribution by more than 10 times. Investing in both channels together gave the best results for new account growth. RBC plans to keep testing and investing in these channels.
Hospital & Health Care Case Studies and Success Stories with Skai
CASE STUDY Epitaph
Epitaph, a Canadian funeral home chain, saw a 20% increase in website conversions and a 25% improvement in lead generation through Google Ads optimization with SKAI.
Skai's omnichannel marketing platform helped LaserAway improve its TikTok ad performance. LaserAway wanted to reach younger consumers and manage campaigns more efficiently. Skai enabled automation, b...etter tracking, and cross-channel reporting. In Q1 2023, LaserAway saw a 150% increase in TikTok conversions with only a 40% increase in spend. Cost per Acquisition dropped by 50%, and Conversion Rate improved by 95%. The team spent less time on management and more on optimization.
Skai’s Segment Asset Customization tool helped LaserAway improve Facebook Advertising results. LaserAway faced challenges with complex campaign structures and manual ad tracking across 30+ locations.... Using Skai’s Paid Social solution, they personalized creative by location and simplified workflows. The solution enabled bulk editing and accurate tracking. As a result, LaserAway achieved a 20% decrease in CPA compared to non-SAC ads.
Skai's Destination Optimization helped LaserAway improve their Google Ads campaigns. LaserAway faced problems with misaligned landing pages and high ad costs. Using Skai, they matched search intent t...o the right landing pages and used AI to find negative keywords. In two weeks, LaserAway saw a 15% increase in click-through rate and a 5% increase in conversion rate, even with 25% less ad spend. The solution also made their team more efficient.
Consumer Electronics Case Studies and Success Stories with Skai
CASE STUDY Sony Electronics
Skai's Automated Actions helped Sony Electronics improve their Amazon Advertising campaigns. Sony faced a problem where their daily budget ran out too early, missing peak sales times. Using Skai, the...y split their budget into four time periods to keep ads running all day. This change led to a 12% increase in ROAS for key category campaigns. Sony saw better sales and a stronger market presence with Skai's solution.
Skai helped Philips improve their Amazon Ads with better budget management and dayparting. OMD used Skai’s Retail Media tools to stop campaigns from running out of budget too early. They scheduled ad...s to run during the best hours for sales. This led to an 8% increase in ROAS and a 5% drop in CPC. Philips saw more revenue, especially in smaller countries and categories.
Skai’s Keyword Harvesting tool helped a Brazilian electronics retailer improve Amazon ad results. The retailer wanted to boost revenue and ROAS while staying on budget. They used Skai’s tool to find ...new, high-performing keywords and target shoppers ready to buy. The tool gave them better data and helped them make smarter decisions. As a result, they saw a 104% increase in incremental revenue and a 9.95 lift in incremental ROAS.
Media Production Case Studies and Success Stories with Skai
CASE STUDY Abagada
ABAGADA, a digital marketing agency, increased their client's website traffic by 400% and generated 2,000 leads in just 6 months using a comprehensive SEO strategy.
Skai’s Signal Enhancement helped Backcountry improve profitability in their Google Shopping campaigns. Backcountry wanted to focus on profit, not just revenue, and used new KPIs like cost per gross m...argin dollar. With Skai and Rakuten Advertising, they set up Smart Bidding using gross margin as the conversion value. This led to an 8% lift in gross margin dollars and total revenue, plus gains in EBITDA. The solution helped Backcountry drive more profitable sales and better data-based optimization.
Epitaph Group, a leading Australian online retailer in the Retail industry, increased revenue by 100% and saw a 250% increase in customer lifetime value by implementing a data-driven marketing platfo...rm.
Skai helped Youtheory improve its Instacart advertising. Youtheory wanted to grow its audience and sales. Skai used keyword harvesting, budget optimization, and automated dayparting to boost results.... Impressions increased by 120%. Conversions went up by 11%. ROI rose by 152%. Cost-per-click dropped by 45%. Instacart marketplace revenue increased by 95%.
Skai helped Habi use Performance Max to improve paid media results. Habi wanted to lower customer acquisition costs and get better marketing qualified leads. They used Skai’s Portfolio and Budget Nav...igator tools to optimize budget and campaign goals. Habi saw a 40.8% increase in revenue and a 35% growth in incremental ROI in four weeks. Habi achieved their best costs in the last five months.
Marketing and Advertising Case Studies and Success Stories with Skai
CASE STUDY Epitaph Group
Skai’s Conversion Lookalike Audiences tool helped Epitaph Group boost registrations for a client’s fundraising race. Epitaph faced challenges after Facebook targeting updates removed many of their to...p audiences. They used Skai’s tool to create new lookalike audiences based on top-performing ad sets. This approach allowed them to reach more relevant users. As a result, Epitaph drove 68% more registrations compared to using Facebook’s standard lookalike audiences.
Skai helped Croud, a digital marketing agency, optimize Amazon Retail Media campaigns for a leading men's care brand. The challenge was to boost net SKU profitability by 50% while keeping revenue ste...ady. Using Skai's custom solutions, Croud integrated profit margin data, built dashboards, and automated bidding for high-profit products. In three months, net profit margin rose by 216%, far surpassing the goal. Individual products saw profit margin increases up to 1,842%. Revenue volume was maintained throughout the campaign.
Skai Experiments greatly reduced the time spent pulling, analyzing, and visualizing data to share with their client, saving the agency approximately 16 hours each month.
Stella Rising used Skai's Retail Media platform to boost Amazon Ads results for Bondi Sands. The main challenge was to grow new customers by 70% and increase brand awareness in the competitive beauty... category. Stella Rising used Skai’s Portfolio, Bid Optimizations, and Dimensions to manage and optimize DSP and Sponsored Ads campaigns. As a result, they achieved a 461% ROAS, 118% increase in topline revenue, 57% more product detail page traffic, and a 46% rise in conversion rate. Skai helped Stella Rising exceed all their goals for Bondi Sands.
Skai helped Reprise Digital improve results for Foundation Consumer Healthcare on Walmart Connect. The challenge was high CPCs and low ROAS with Walmart’s first-price auctions. Skai’s support for Wal...mart’s second-price auction and machine learning optimization lowered CPCs by over 70%. ROI increased by 190.9%, revenue rose by 105.3%, and costs dropped by 29.3%. Reprise Digital nearly tripled ROI using Skai’s retail media platform and Experiments feature.
Skai's retail media platform helped Publicis manage Instacart campaigns for a consumer healthcare client. The team faced rising CPCs and time-consuming manual work. Skai automated campaign tasks, opt...imized bids, and improved keyword management. As a result, search CPCs dropped by 62%, falling under $2. ROAS rose above $5, and new-to-brand sales grew 130% on default bid sales. Publicis saved hours each week and improved campaign performance.
Skai’s Incrementality Testing solution helped Goodway Group measure the true impact of YouTube ads for a major healthcare brand. Traditional attribution could not show if YouTube drove new patient bo...okings. Goodway Group used Skai to run a geo-based holdout test across U.S. regions. The test showed an 11.3% overall incremental lift in bookings, with a 17% rise during the campaign and 3% after. These results proved YouTube’s value and supported future investment in cross-channel testing.
Skai's Budget Navigator helped iProspect improve paid search ROI for a leading fashion brand. The challenge was manual bid management and budget pacing across many campaigns. Skai's automation tools ...let iProspect group campaigns by goals and auto-optimize bidding and budgets. After one month, iProspect saw a 12% drop in CPC, a 34% rise in ROI, and 99.9% budget accuracy. The team saved hundreds of hours each month and expanded the solution to more campaigns.
Skai's Paid Social solution helped Epitaph Group improve conversions for a premium luggage brand. The challenge was a drop in purchases after three months of campaign activity. Epitaph used Skai’s Co...nversion Lookalike Audiences and Bid Multipliers to target high-performing segments. The Conversion Lookalike Audience lowered CPA by 35%. Instagram bid multipliers cut CPA by 39% in two weeks. Female segment bid multipliers reduced CPA by up to 29%. Skai enabled Epitaph to test new audiences and drive better results.
Skai’s Search Term Analysis and Intent-Driven Messaging tools helped Rakuten Advertising improve paid search campaigns. The team used AI to analyze search queries and update ad copy for better releva...nce. In a three-week test, click-through rate rose by 30%. Conversion rate increased by 40%. Return on investment grew by 31%. Skai’s platform made campaign management faster and more effective.
Skai’s Automated Actions helped Dentsu improve Criteo campaign results for a large tech brand. Dentsu faced budget and scalability challenges across multiple European countries. They used Skai to aut...omate ad pausing and activation, testing different hours for better performance. With Skai Experiments, they tracked and refined their strategy. ROAS increased by 294% for laptops and 163% for gaming consoles.
Skai’s Experiments helped Epitaph Group improve paid search performance for Wurth Canada. The challenge was to increase conversions and lower cost-per-conversion using Dynamic Search Ads. Epitaph use...d Skai to run pre/post-tests and analyze campaign results. They found a 13% increase in impressions but a 5% decrease in conversions. The team learned to allow a seven-day ramp-up for ads and to pair seasonal promotions with always-on offers.
Celeste AI from Skai helped Acosta Group fix slow, manual reporting. The team used to spend hours each month making reports for clients. With Celeste AI, they now get answers in less than five minute...s. Account managers can answer urgent client questions right away. The team spends more time on strategy and less on spreadsheets. This change made Acosta Group faster and more focused on client results.
Skai helped WildFi improve paid search results for NUC University. WildFi used Skai’s Budget Navigator, Portfolios, and Search Term Analysis to optimize campaigns and cut wasted ad spend. Over seven ...months, WildFi increased search conversions by 23% and saved $14,750 on underperforming search terms. Skai’s automation and insights made WildFi’s team faster and more efficient. This success led to new business opportunities for WildFi.
Skai’s Budget Navigator and Portfolios helped BETC Havas improve TIM’s Search campaigns. BETC Havas used Skai to find the best budget strategy and group campaigns by CPA goals. This led to a 30% incr...ease in orders and an 18% drop in CPA for TIM. BETC Havas continues to use Skai to forecast investments and optimize search marketing. The agency saw better lead generation and lower costs with Skai’s automation tools.
Skai helped MediaCom improve online sales for a global sportswear manufacturer. MediaCom used Skai’s platform to analyze Amazon sales data and identify key purchase patterns. They implemented custom ...dayparting and automated bidding rules. As a result, the campaign saw a 3% increase in ROAS, a 17% increase in CTR, and a 5% decrease in CPC. MediaCom praised Skai’s expertise and solution customization for driving these results.
Skai Retail Media helped Publicis LeOne boost Haleon's Amazon campaigns for Mexico's Hot Sale event. The agency used Skai's keyword harvesting, search term analysis, and automated audits to prepare. ...During the event, Skai's tools enabled fast bid changes, real-time monitoring, and budget alerts. After the event, insights from Skai reports guided future planning. Results included a 61% increase in ROAS, 56% higher sales, and 383% more visibility for Haleon compared to previous periods.
Skai helped Goodway Group run Amazon Sponsored Display ads for a pro basketball team. The challenge was to reach new fans and boost ticket sales. Goodway Group used Skai's platform to manage and opti...mize campaigns, monitor budgets, and set up automated alerts. After three weeks, the campaign saw 7X more impressions, 11X more clicks, and a 70% higher click-through rate. The campaign also had 55% lower CPC and 60% lower CPM than other display campaigns.
Skai’s Paid Search solutions helped Lewis Media Partners improve paid search campaigns for a financial services client. The agency wanted to lower cost per acquisition and increase new account openin...gs. They used Skai to optimize budgets, analyze search terms, and streamline reporting. As a result, CPA dropped by 34% state-wide and 59% nationally. The client saw strong growth and exceeded their goals for new accounts.
Skai’s Weather-Based Automated Actions helped Dentsu improve ad performance for TUI. TUI wanted to boost engagement and find efficiencies on Meta during peak season. Dentsu used Skai to show ads base...d on real-time weather, making them more relevant. After one month, cost per purchase dropped by 43% for rain and snow ads. Return on ad spend was 39% higher and purchase value was 23% higher for snow-triggered ads.
Skai’s Keyword Management and Automated Actions helped Havas Group Mexico boost Amazon Prime Day sales for L'Oréal Paris. The team used Skai’s tools to analyze search terms, add negative keywords, an...d harvest new keywords for better ROI. Automated Actions adjusted bids and budgets in real time to optimize campaigns. As a result, revenue tripled and conversions increased by 198% compared to the previous year, while maintaining the same ROI.
Skai helped Wild Fi, a performance media agency, lower cost per acquisition by 46%. Wild Fi used Skai’s platform to run Meta campaigns and optimize bottom-of-funnel conversions for a financial servic...es client. Skai’s Conversion Lookalike Audiences let Wild Fi target users more effectively and align campaigns with client-specific KPIs. The custom audience in Skai drove 66% of bottom-funnel conversions. Wild Fi saved time on audience insights and improved media efficiency.
Skai’s Search Term Analysis helped OMD manage Amazon campaigns for Philips. OMD wanted to cut wasted ad spend and improve targeting. Using Skai’s AI, OMD quickly found and removed low-performing keyw...ords. This saved €44,000 in ad spend. OMD also saw a 30% rise in impressions and a 33% boost in conversions. The tool made campaign work faster and is now part of OMD’s weekly routine.
Skai’s AI Dayparting for Amazon helped MinsterFB, a full-service Amazon agency, boost return on ad spend by 40%. MinsterFB used Skai’s tool to automate bid adjustments based on real-time data, making... ad optimization easier. The team saved hundreds of hours each month by eliminating manual reporting and analysis. They also improved time management and budget efficiency across their client campaigns. Skai’s AI Dayparting provided alerts and recommendations, ensuring campaigns always performed at their best.
Skai’s Search Term Analysis helped Publicis LeOne manage Amazon campaigns for Haleon in Mexico. The agency faced challenges with manual negative keyword management, which was time-consuming and compl...ex. Skai’s AI-powered tool automated the process, making it easy to identify and act on underperforming search terms. The team saved about 18% of total ad spend from March to April 2024. In just two months, savings from reduced wasted ad spend covered the full cost of the Skai platform.
Skai helped Vishvos, an ecommerce strategy firm, boost Happy Egg's digital shelf presence and ROAS with a cross-channel retail media strategy. Vishvos used Skai to manage campaigns across Amazon, Wal...mart, Target, and Instacart. The strategy increased share of search from single digits to double digits in months. Vishvos lowered CPA and increased ROAS. Skai's tools made campaign management easier and more efficient for Vishvos.
Apps partnered with iProspect and EPIX NOW to increase app installs and drive new subscriptions, resulting in a 200% increase in app installs and a 250% boost in new subscriptions.
Skai's Retail Media platform helped Vishvos manage Happy Egg's retail media campaigns. Happy Egg faced challenges with manual campaign management across multiple networks. Vishvos used Skai to consol...idate and standardize campaign management. This led to a 5% decrease in CPAs, a 30% increase in revenue, and a 10% increase in ROAS. Meeting and reporting times were cut in half, making the process more efficient.
Skai’s Retail Media platform helped Publicis DE improve cross-channel marketing for John Frieda in Germany. The agency faced challenges connecting Amazon and Google data, slowing budget decisions and... limiting campaign optimization. Skai’s Amazon Attribution integration automated data workflows and unified metrics, enabling better search bidding and campaign performance. In a four-week test, Amazon purchases rose 27% and CPA dropped 35%. Publicis DE now uses Skai to refine omnichannel strategies and drive client growth.
Skai’s Experiments helped Epitaph Group run a paid search campaign for Kids Help Phone. The challenge was to reach youth in hard-to-reach communities and drive 150,000–170,000 new sessions. Epitaph u...sed Skai’s Experiments to A/B test new landing pages and optimize campaign performance. The Step 1 landing page outperformed Step 2, with a 24% decrease in clicks for Step 2. The campaign provided valuable insights for future paid search strategies.
Skai’s Budget Navigator and Custom Metrics helped Camelot boost ROAS for Michaels during COVID-19. Camelot shifted from in-store to online sales using Skai’s tools for omnichannel activation. Skai in...tegrated online and offline data to support an OmniROAS strategy. Budget Navigator was customized to work with Google Smart Shopping. Camelot achieved a 152% year-over-year ROAS increase for Michaels from April to June 2020, and a 65% year-to-date ROAS increase compared to 2019.
Skai helped Marketwake reach new audiences for Yamaha WaterCraft using Amazon Non-Endemic Sponsored Display. Marketwake wanted to target women interested in boating and outdoor fun. Skai’s platform l...et them manage and track the campaign, using dashboards and automated alerts. The campaign got almost three times more impressions at half the cost of other display ads. Cost-per-click was 50% lower than Marketwake’s average. Website engagement matched other media channels.
Skai’s DSP Reporting Dashboard helped Croud save time and improve campaign optimization. Croud’s client spent hours each week pulling reports from Amazon DSP to track low performance. With Skai’s das...hboard, they combined multiple KPIs in one place, making it easy to spot issues and optimize campaigns. The client saved at least half an hour on reporting day and an hour or more with each optimization. Overall, the dashboard delivered a 75% time saving for reporting and campaign management.
Skai helped Wild Fi boost lead generation for Personal, a telecom company in Paraguay. Wild Fi used Skai to connect Meta and Google accounts, making campaign management easier. They used AI and machi...ne learning to optimize ad groups and budgets. Lead volume increased by 33%. Paid search conversion rates rose by 43%, and Meta campaign conversions jumped 258%. Cost-per-sale dropped 23% for search and 73% for social. Sales increased 225% on Meta and 32% on Google after using Skai.
Skai helped a Chicago-based boutique agency improve paid search results with AI and automation. The agency faced challenges scaling campaigns with native tools. Skai's platform gave a single view for... managing Microsoft and Google accounts, automated audits, and provided strategic recommendations. The agency nearly doubled paid search spend in one year. Results included a 39% increase in CTR, 135% more conversions, 89% higher conversion rate, and a 12% drop in CPC.
Skai’s Bid Multipliers tool helped Epitaph Group lower costs per lead on Facebook. Epitaph faced high CPLs and limited scale for a niche restaurant audience. They used Bid Multipliers to adjust bids ...for different audience segments, focusing more on male users. This strategy led to a 40% lower CPL overall, 47% lower CPL for women, and 17% lower CPL for men. Epitaph achieved the lowest CPL and CPA compared to other audience strategies.
Skai’s Retail Media platform helped Lewis Media Partners boost sales and brand visibility for Sauer Brands on Walmart Connect. The agency used Skai’s AI-powered Portfolio Optimization, Scheduled Repo...rts, and Competitive Insights to improve ad placements and budget use. Automated Actions and dashboards made it easier to find and target profitable keywords. As a result, Lewis Media Partners achieved a 113% year-over-year increase in ROAS and increased ad spend by 144%. The team continues to optimize and explore new growth opportunities with Skai.
Consumer Goods Case Studies and Success Stories with Skai
CASE STUDY Zinus
Skai helped Zinus increase sales and ROAS on Walmart. Zinus wanted to boost their return on ad spend and category presence. They used Skai’s Retail Media platform to manage Sponsored Products campaig...ns. Skai’s bulk uploads made campaign management faster and easier. Zinus saw 4X more clicks, 7X more sales, 2X higher ROAS, and a 13% drop in CPC.
Skai helped PepsiCo improve Amazon DSP campaign performance. PepsiCo used Skai's Audience Segment Bid Modifiers to target in-market segments and adjust bids in real time. This made campaign managemen...t faster and more flexible. PepsiCo saw over 80% increase in new-to-brand ROAS, 20-30% revenue growth, 20-30% higher ROI, and 20-30% lower cost per unit sold. PepsiCo plans to use this approach for other brands.
Skai's Retail Media platform helped Haleon boost return on ad spend (ROAS) and new-to-brand (NTB) orders. Haleon and agency Publicis LeOne used Skai's integration with Profitero’s Shelf Intelligence ...Media to connect retail insights with media activation. They ran Amazon campaigns for Parodontax, Multicentrum, and Be-Total, using automation to adjust bids based on competitor stock levels. This approach improved ROAS by 15% and increased NTB orders by 34%. The team saved time and gained a faster way to optimize campaigns.
Skai’s AI Placement Modifiers helped Central Garden & Pet improve Amazon ad performance. The company wanted to boost profitability for its grass seed line, a seasonal product. Skai’s Expert Services ...team set up a four-week test using AI-powered bid recommendations. Central saw a 27% increase in ROAS across all placements. The Rest of Search position delivered a 66% ROAS boost for grass seed.
Skai’s dayparting tool helped Future Beauty Labs lower branded keyword ad spend on Amazon. The agency used Skai’s dayparting and Intraday Schedule Report to spread the budget throughout the day. This... cut total ad costs by 37% ($16,000) and increased ROI by 14.5% (from 6.70 to 7.67). CPCs dropped by 5%. The tool helped keep revenue steady while allowing more non-brand targeting and higher overall campaign revenue.
Skai helped Dr. Squatch improve their Amazon Ads strategy. Dr. Squatch wanted to grow and bring campaign management in-house. Skai's platform and team enabled better keyword targeting and campaign co...ntrol. In three months, branded ROAS for body wash increased by 100% and non-branded ROAS by 95%. The soap line saw a 53% shift to non-branded keywords. Dr. Squatch gained more customers and kept costs low.
Skai’s Budget Navigator helped Hill’s Pet Nutrition boost sales during Amazon Prime Day. The brand faced challenges in budget allocation for peak sales events. Wavemaker and GroupM Nexus used Skai’s ...AI-powered tools to optimize spending and campaign performance. Hill’s Pet saw a 114% increase in conversions and an 8% decrease in CPA. Return on investment rose by 8% during Prime Day.
Internet Case Studies and Success Stories with Skai
CASE STUDY DoorDash
Skai’s Budget Pacing solution helped DoorDash and its agency Kepler manage paid social campaigns across TikTok and Snapchat. DoorDash faced challenges with manual media activation and budget allocati...on for recruiting delivery drivers. Skai automated ad creation and budget control, letting teams focus on creative analysis. After using Skai, DoorDash saw a 154% increase in conversion rate, a 55% drop in cost per action, and an 11% rise in conversion volume, all while spending less than half the previous budget.
Pharmaceuticals Case Studies and Success Stories with Skai
CASE STUDY Fortune 500 pharma company
Skai helped a Fortune 500 pharma company improve ad performance for two brands on Target. The challenge was that ads were running out early and missing peak shopping hours. Skai used Automated Action...s and Experiments to test and implement dayparting. Brand A saw a 44% increase in ad revenue, 220% ROI, and 342% CTR. Brand B saw a 24% increase in ad revenue, 75% ROI, and 287% CTR. The company now uses this strategy for more brands on Target.
Skai helped Bayer use incrementality measurement for retail media campaigns. Bayer wanted to grow sales for Aleve and One A Day by improving media efficiency. Skai and Incremental integrated iROI tra...cking into Bayer’s campaign workflows. This let Bayer optimize budgets daily and measure true incremental sales. Bayer improved its iROI by over 32%, far above the 10% goal, while keeping marketing spend flat.
Skai helped a Fortune 500 pharmaceutical company bring its retail media advertising in-house. The company wanted more control, transparency, and an omnichannel approach. Skai’s team used tools like B...udget Navigator, Bulk Creation, and Competitive Insights to optimize campaigns. In 2022, the company saw a 40% increase in ROAS, a 30% decrease in CPCs, a 90% increase in attributed sales, and an 80% increase in total orders. Skai’s platform and expert services drove these strong results.
Skai's Retail Media platform helped a pharmaceutical brand improve ad performance on Target.com. The challenge was that ads were maxing out early in the day, missing peak shopping hours and losing ma...rket share. Skai used Automated Actions and dayparting to keep ads live during key hours. This led to higher ad revenue and ROI for all brands. Brand A saw a 118% revenue increase and 25% ROI growth, Brand B had a 37% revenue increase and 17% ROI growth, and Brand C achieved a 245% revenue increase and 114% ROI growth.
Skai helped a pharmaceutical brand improve Amazon Ads performance. The client faced a plateau in ROAS and wanted to reach more qualified shoppers while reducing ad spend. Skai implemented AI Dayparti...ng and Intraday Reports powered by Amazon Marketing Stream. These tools gave real-time insights and automated bid optimization. Over six weeks, the brand saw a 22% increase in ROAS and a 49% rise in ad-attributed revenue.
Skai Labs helped a large pharmaceutical company automate paid search ad extension analysis. The team used to spend hours each month on manual data gathering and reporting. Skai Labs built a solution ...using Snowflake Snowpark and automated monthly reporting. The new process saves 4-6 hours per month. The team now gets faster insights and can focus on campaign optimization.
Inside Crouds AI Journey with Skais Celeste AI: A Conversation with Beth Mercer
Croud's early adoption of Skai's Celeste AI has transformed their marketing workflows by automating data analysis, allowing teams to focus on strategic and creative tasks. Celeste provides detailed i...nsights for budget optimization and media planning, enhancing performance without additional spending. This shift has improved job satisfaction and strategic capabilities, highlighting the growing importance of creative excellence in an AI-driven marketing landscape.
Tinuiti Drives 24% Revenue Growth Through AI-Powered Amazon Optimization for Full Moon Pet
Tinuiti leveraged Skai's AI-powered Portfolio Optimization and Budget Navigator to boost Full Moon Pet's Amazon sales. The solution dynamically managed bids and budgets, resulting in a 24% revenue in...crease, 23% ROI improvement, and 28% higher conversion rates. Skai's technology enabled targeted campaigns without increasing the ad budget, showcasing the power of AI-driven marketing strategies.
Collective Measures Drives 120% Revenue Growth with Skais Full-Funnel Retail Media Solution
Collective Measures leveraged Skais full-funnel retail media solution to help a toy brand reverse declining sales and achieve 120% revenue growth. By deploying Skais omnichannel marketing platform ac...ross Amazon, Walmart, and Target, Collective Measures improved brand awareness, engagement, and sales, targeting tech-savvy parents with tailored messaging at every stage of the buying journey.
Bayer Achieves 32% Increase in Media Efficiency With Incremental and Skai
Bayer improved its retail media advertising efficiency by 32% through a partnership with Incremental and Skai, enhancing incremental return on investment and sales.
