Skai’s Search Term Analysis helped OMD manage Amazon campaigns for Philips. OMD wanted to cut wasted ad spend and improve targeting. Using Skai’s AI, OMD quickly found and removed low-performing keyw...ords. This saved €44,000 in ad spend. OMD also saw a 30% rise in impressions and a 33% boost in conversions. The tool made campaign work faster and is now part of OMD’s weekly routine.
Skai’s AI Dayparting for Amazon helped MinsterFB, a full-service Amazon agency, boost return on ad spend by 40%. MinsterFB used Skai’s tool to automate bid adjustments based on real-time data, making... ad optimization easier. The team saved hundreds of hours each month by eliminating manual reporting and analysis. They also improved time management and budget efficiency across their client campaigns. Skai’s AI Dayparting provided alerts and recommendations, ensuring campaigns always performed at their best.
Skai helped Marketwake reach new audiences for Yamaha WaterCraft using Amazon Non-Endemic Sponsored Display. Marketwake wanted to target women interested in boating and outdoor fun. Skai’s platform l...et them manage and track the campaign, using dashboards and automated alerts. The campaign got almost three times more impressions at half the cost of other display ads. Cost-per-click was 50% lower than Marketwake’s average. Website engagement matched other media channels.
Skai’s Paid Search solutions helped Lewis Media Partners improve paid search campaigns for a financial services client. The agency wanted to lower cost per acquisition and increase new account openin...gs. They used Skai to optimize budgets, analyze search terms, and streamline reporting. As a result, CPA dropped by 34% state-wide and 59% nationally. The client saw strong growth and exceeded their goals for new accounts.
Skai’s Retail Media platform helped Lewis Media Partners boost sales and brand visibility for Sauer Brands on Walmart Connect. The agency used Skai’s AI-powered Portfolio Optimization, Scheduled Repo...rts, and Competitive Insights to improve ad placements and budget use. Automated Actions and dashboards made it easier to find and target profitable keywords. As a result, Lewis Media Partners achieved a 113% year-over-year increase in ROAS and increased ad spend by 144%. The team continues to optimize and explore new growth opportunities with Skai.
Skai's Budget Navigator helped iProspect improve paid search ROI for a leading fashion brand. The challenge was manual bid management and budget pacing across many campaigns. Skai's automation tools ...let iProspect group campaigns by goals and auto-optimize bidding and budgets. After one month, iProspect saw a 12% drop in CPC, a 34% rise in ROI, and 99.9% budget accuracy. The team saved hundreds of hours each month and expanded the solution to more campaigns.
Skai’s Incrementality Testing solution helped Goodway Group measure the true impact of YouTube ads for a major healthcare brand. Traditional attribution could not show if YouTube drove new patient bo...okings. Goodway Group used Skai to run a geo-based holdout test across U.S. regions. The test showed an 11.3% overall incremental lift in bookings, with a 17% rise during the campaign and 3% after. These results proved YouTube’s value and supported future investment in cross-channel testing.
Skai’s Automated Actions helped Dentsu improve Criteo campaign results for a large tech brand. Dentsu faced budget and scalability challenges across multiple European countries. They used Skai to aut...omate ad pausing and activation, testing different hours for better performance. With Skai Experiments, they tracked and refined their strategy. ROAS increased by 294% for laptops and 163% for gaming consoles.
Skai helped Croud, a digital marketing agency, optimize Amazon Retail Media campaigns for a leading men's care brand. The challenge was to boost net SKU profitability by 50% while keeping revenue ste...ady. Using Skai's custom solutions, Croud integrated profit margin data, built dashboards, and automated bidding for high-profit products. In three months, net profit margin rose by 216%, far surpassing the goal. Individual products saw profit margin increases up to 1,842%. Revenue volume was maintained throughout the campaign.
Chicago-based boutique agency
- Marketing And Advertising
Skai helped a Chicago-based boutique agency improve paid search results with AI and automation. The agency faced challenges scaling campaigns with native tools. Skai's platform gave a single view for... managing Microsoft and Google accounts, automated audits, and provided strategic recommendations. The agency nearly doubled paid search spend in one year. Results included a 39% increase in CTR, 135% more conversions, 89% higher conversion rate, and a 12% drop in CPC.
Skai’s Budget Navigator and Portfolios helped BETC Havas improve TIM’s Search campaigns. BETC Havas used Skai to find the best budget strategy and group campaigns by CPA goals. This led to a 30% incr...ease in orders and an 18% drop in CPA for TIM. BETC Havas continues to use Skai to forecast investments and optimize search marketing. The agency saw better lead generation and lower costs with Skai’s automation tools.
Camelot Strategic Marketing & Media
- Marketing And Advertising
Skai’s Budget Navigator and Custom Metrics helped Camelot boost ROAS for Michaels during COVID-19. Camelot shifted from in-store to online sales using Skai’s tools for omnichannel activation. Skai in...tegrated online and offline data to support an OmniROAS strategy. Budget Navigator was customized to work with Google Smart Shopping. Camelot achieved a 152% year-over-year ROAS increase for Michaels from April to June 2020, and a 65% year-to-date ROAS increase compared to 2019.
Skai helped MediaCom improve online sales for a global sportswear manufacturer. MediaCom used Skai’s platform to analyze Amazon sales data and identify key purchase patterns. They implemented custom ...dayparting and automated bidding rules. As a result, the campaign saw a 3% increase in ROAS, a 17% increase in CTR, and a 5% decrease in CPC. MediaCom praised Skai’s expertise and solution customization for driving these results.
Skai helped Vishvos, an ecommerce strategy firm, boost Happy Egg's digital shelf presence and ROAS with a cross-channel retail media strategy. Vishvos used Skai to manage campaigns across Amazon, Wal...mart, Target, and Instacart. The strategy increased share of search from single digits to double digits in months. Vishvos lowered CPA and increased ROAS. Skai's tools made campaign management easier and more efficient for Vishvos.
Stella Rising used Skai's Retail Media platform to boost Amazon Ads results for Bondi Sands. The main challenge was to grow new customers by 70% and increase brand awareness in the competitive beauty... category. Stella Rising used Skai’s Portfolio, Bid Optimizations, and Dimensions to manage and optimize DSP and Sponsored Ads campaigns. As a result, they achieved a 461% ROAS, 118% increase in topline revenue, 57% more product detail page traffic, and a 46% rise in conversion rate. Skai helped Stella Rising exceed all their goals for Bondi Sands.
Skai's Retail Media platform helped Vishvos manage Happy Egg's retail media campaigns. Happy Egg faced challenges with manual campaign management across multiple networks. Vishvos used Skai to consol...idate and standardize campaign management. This led to a 5% decrease in CPAs, a 30% increase in revenue, and a 10% increase in ROAS. Meeting and reporting times were cut in half, making the process more efficient.
Skai’s Conversion Lookalike Audiences tool helped Epitaph Group boost registrations for a client’s fundraising race. Epitaph faced challenges after Facebook targeting updates removed many of their to...p audiences. They used Skai’s tool to create new lookalike audiences based on top-performing ad sets. This approach allowed them to reach more relevant users. As a result, Epitaph drove 68% more registrations compared to using Facebook’s standard lookalike audiences.
Skai helped Reprise Digital improve results for Foundation Consumer Healthcare on Walmart Connect. The challenge was high CPCs and low ROAS with Walmart’s first-price auctions. Skai’s support for Wal...mart’s second-price auction and machine learning optimization lowered CPCs by over 70%. ROI increased by 190.9%, revenue rose by 105.3%, and costs dropped by 29.3%. Reprise Digital nearly tripled ROI using Skai’s retail media platform and Experiments feature.
Skai’s Bid Multipliers tool helped Epitaph Group lower costs per lead on Facebook. Epitaph faced high CPLs and limited scale for a niche restaurant audience. They used Bid Multipliers to adjust bids ...for different audience segments, focusing more on male users. This strategy led to a 40% lower CPL overall, 47% lower CPL for women, and 17% lower CPL for men. Epitaph achieved the lowest CPL and CPA compared to other audience strategies.
Skai’s Experiments helped Epitaph Group run a paid search campaign for Kids Help Phone. The challenge was to reach youth in hard-to-reach communities and drive 150,000–170,000 new sessions. Epitaph u...sed Skai’s Experiments to A/B test new landing pages and optimize campaign performance. The Step 1 landing page outperformed Step 2, with a 24% decrease in clicks for Step 2. The campaign provided valuable insights for future paid search strategies.
Skai’s Experiments helped Epitaph Group improve paid search performance for Wurth Canada. The challenge was to increase conversions and lower cost-per-conversion using Dynamic Search Ads. Epitaph use...d Skai to run pre/post-tests and analyze campaign results. They found a 13% increase in impressions but a 5% decrease in conversions. The team learned to allow a seven-day ramp-up for ads and to pair seasonal promotions with always-on offers.
Skai’s DSP Reporting Dashboard helped Croud save time and improve campaign optimization. Croud’s client spent hours each week pulling reports from Amazon DSP to track low performance. With Skai’s das...hboard, they combined multiple KPIs in one place, making it easy to spot issues and optimize campaigns. The client saved at least half an hour on reporting day and an hour or more with each optimization. Overall, the dashboard delivered a 75% time saving for reporting and campaign management.
Skai’s Keyword Management and Automated Actions helped Havas Group Mexico boost Amazon Prime Day sales for L'Oréal Paris. The team used Skai’s tools to analyze search terms, add negative keywords, an...d harvest new keywords for better ROI. Automated Actions adjusted bids and budgets in real time to optimize campaigns. As a result, revenue tripled and conversions increased by 198% compared to the previous year, while maintaining the same ROI.
Skai’s Weather-Based Automated Actions helped Dentsu improve ad performance for TUI. TUI wanted to boost engagement and find efficiencies on Meta during peak season. Dentsu used Skai to show ads base...d on real-time weather, making them more relevant. After one month, cost per purchase dropped by 43% for rain and snow ads. Return on ad spend was 39% higher and purchase value was 23% higher for snow-triggered ads.
Skai helped Goodway Group run Amazon Sponsored Display ads for a pro basketball team. The challenge was to reach new fans and boost ticket sales. Goodway Group used Skai's platform to manage and opti...mize campaigns, monitor budgets, and set up automated alerts. After three weeks, the campaign saw 7X more impressions, 11X more clicks, and a 70% higher click-through rate. The campaign also had 55% lower CPC and 60% lower CPM than other display campaigns.
Skai's Paid Social solution helped Epitaph Group improve conversions for a premium luggage brand. The challenge was a drop in purchases after three months of campaign activity. Epitaph used Skai’s Co...nversion Lookalike Audiences and Bid Multipliers to target high-performing segments. The Conversion Lookalike Audience lowered CPA by 35%. Instagram bid multipliers cut CPA by 39% in two weeks. Female segment bid multipliers reduced CPA by up to 29%. Skai enabled Epitaph to test new audiences and drive better results.
Skai Labs helped Channel Bakers automate Amazon DSP campaigns using real-time weather data. The solution used Skai's API integration to trigger ads in US cities during and after snowfall. Channel Bak...ers set up 300 city-specific campaigns with dynamic bidding based on snow severity. This approach increased ROAS by 165%. The automated system ensured ads reached customers when demand was highest, boosting sales and efficiency.
Skai helped Wavemaker boost a new CPG brand's Amazon share of search by 42%. Wavemaker used Skai’s Dimensions and Automated Actions to tag and optimize Sponsored Product Ads. They paused ads for othe...r brands during peak hours to reduce competition. This strategy raised CTR by 50% and ROAS by 17%. The new brand reached Amazon’s first page in organic rankings.
Skai's AI-powered Portfolio Optimization and Budget Navigator helped Tinuiti boost Full Moon Pet's Amazon sales. Revenue grew by 24% in one month. ROI improved by 23%. Conversion rate jumped 28%. Tot...al conversions increased 22%. Click-through rate soared 133%. Skai's retail media solution drove these results with automated bid and budget management.
Skai’s custom metrics helped Strocko Consulting boost a financial services client’s conversion rate by 67%. Strocko integrated offline conversion data into Skai, allowing them to optimize for funded ...applications instead of just total applications. This shift let them bid higher on keywords that drove more accepted applications. The client saw improved efficiency and revenue, especially in non-branded campaigns during COVID-19. Paid search automation and offline conversion integration were key features used.
Skai’s Campaign Mirroring helped Rakuten Marketing automate campaign replication from Google to Bing. The agency achieved a 227% year-over-year increase in Bing shopping campaign revenue and an 18% o...verall revenue boost. Skai’s automation saved the team 50% of their time. Rakuten Marketing used Skai to scale digital marketing efficiently and beat revenue goals. The solution enabled ongoing optimization and time savings for the agency.
Skai Experiments helped Rakuten Advertising save about 16 hours each month on data collection and analysis. The agency used Skai to run A/B tests at scale for their client Backcountry, a major outdoo...r retailer. Skai's visual reporting made it easy to compare test results and make fast, data-driven decisions. This let Rakuten Advertising focus on new campaign strategies and adapt quickly to market changes. The tool improved efficiency and supported better outcomes for their client.
Skai helped PMG connect Facebook and Amazon ad campaigns for a global fashion brand. PMG used Skai's integration to track which Facebook ads led to Amazon sales. This gave PMG detailed data and a ful...l-funnel view. PMG saw a 150% higher ROAS and a 450% higher conversion rate for Facebook ads driving to Amazon versus their website. The client plans to invest more in this strategy.
Skai Social helped OMD Turkey lower acquisition costs for Mercedes-Benz Vans Turkey. The team used features like Analysis Grid, Cross-Channel Audiences, and Automated Actions to optimize Facebook and... Instagram campaigns. Cost per lead dropped by 40% for the X-Class and 25% for the Vito. Cost per conversion fell by 60%, and CPC decreased by 20% with cross-targeting. OMD Turkey saved hours of manual work and improved campaign results.
Skai helped Ogilvy boost leads by 40% and cut cost per lead by 28%. Ogilvy used Skai’s automation, including Portfolio Optimizer and Automated Actions, to manage social ad campaigns for an education ...services client. The team saved 15% of their time on campaign management. Skai’s cross-channel audience and tagging features improved efficiency and results. Ogilvy surpassed their goals and grew their client’s program.
Celeste AI helped Marshall boost ZUP's summer sales on Amazon. Marshall used the generative AI tool to find hidden keyword opportunities, like "kids waterboard," that outperformed others. They quickl...y shifted strategy to target families, updated campaigns, and used Amazon’s GenAI creative tools for new visuals. Results included a 44% drop in CPCs and a 34% increase in ROI. Marshall plans to keep using AI insights for future growth.
Skai Social helped Lew’Lara run a campaign to support families in Brazilian favelas during COVID-19. The campaign raised $1.2 million USD and delivered 6,444 tons of food. It reached 30.9 million imp...ressions and 881 conversions. The effort served 5,000 slums and impacted nearly 2 million people. Skai, Facebook, and Lew’Lara invested $75K to boost the campaign’s reach and results.
Skai Signal Enhancement helped Kinase boost Toolstation's ROI by 168% year over year. Kinase wanted to optimize for profit margin, but Google Smart Bidding could not support this. Skai enabled Kinase... to transfer accurate conversion data into Google, improving campaign optimization. The agency used real-time data to drive better results for Toolstation. This led to a major increase in digital marketing performance.
Skai's paid social platform helped Kelly Scott Madison cut cost per lead by 17% and increase lead conversions by 40% for a healthcare client. The agency used Skai's bid multiplier feature to optimize... Meta campaigns without restructuring audience segments. Age-based bid multipliers improved efficiency and targeting. Traffic campaigns saw a 51% rise in call conversions and a 74% drop in cost-per-call. Skai enabled granular control and better results for budget-conscious campaigns.
Skai Retail Media helped Jellyfish, a global digital marketing agency, automate Amazon Ads for two major clients across five countries. Jellyfish used AI Dayparting and automated rules to optimize bi...ds, budgets, and keywords, saving time and improving campaign results. For a home care brand, 76% of US campaigns saw lower costs-per-click and 57% improved return on ad spend. In Europe, budget utilization rose by 40%. For a beauty brand, France achieved 22% higher conversion rates and Germany improved budget efficiency. Skai's automation enabled Jellyfish to balance global strategy with local performance.
Skai helped iProspect boost their client's revenue by 159%. The agency used Skai's platform for Amazon advertising. They improved bidding, reporting, and campaign management. Skai's tools automated m...anual tasks and optimized budget pacing. iProspect's client saw an 84% year-over-year return on investment. Advertising cost of sales dropped and budgeting became more efficient.
Skai helped Empower boost VTech's Amazon Advertising results. Empower used Skai's keyword harvesting and budget optimization tools. They set up custom rules to automate keyword expansion and tagging.... Skai's AI-powered features let them optimize budgets for brand and non-brand keywords. Empower achieved 72% higher revenue and 10% higher ROAS year-over-year. This case shows the impact of advanced retail media technology.
Skai helped Collective Measures drive a 120% increase in ad-attributed revenue for a toy brand. The agency used Skai’s full-funnel retail media solution to target moms across Amazon, Walmart, and Tar...get. Sponsored Ads conversion rates rose 28x when paired with DSP campaigns. Prime Video ads boosted first-touch influence by over 80%. Skai’s tools enabled real-time campaign adjustments based on inventory and shopper data, reversing four years of revenue decline.
Skai Labs helped Channel Bakers automate Amazon DSP campaigns using real-time snowfall data. The solution used Skai’s API and advanced automation to trigger ads in cities with recent snow, matching p...roduct ads to weather conditions. Channel Bakers saw a 165% increase in ROAS and a 42% drop in CPA. Manual campaign work fell by 90%, saving up to 4 hours per week. The team now plans to expand this weather-responsive marketing to other brands.
Allied Digital Strategies
- Marketing And Advertising
Skai helped Allied Digital Strategies boost LUV HER Accessories' Amazon revenue by 69%. The agency used Skai’s retail media platform for advanced budget automation, real-time campaign adjustments, an...d data-driven insights. Sponsored Products revenue grew 69%-100% for three years, with a 5% ROAS improvement. Amazon DSP revenue increased by 108%, and TACoS improved by 22%. Skai’s tools enabled better campaign management and strong growth for LUV HER Accessories.
Skai Custom Audits helped a large agency save 2-3 hours per account by automating SEM compliance checks for a pharmaceutical client. The agency used custom rules to meet strict FDA advertising regula...tions. This reduced manual QA work and helped avoid costly fines. The tool worked alongside their existing campaign management platform. The agency ran 18 nightly audits across 8 brands for the pharma client.
Impact Navigator helped abaGada measure the true impact of Google Display, Search, and Facebook ads for Native Instruments during a key winter promotion. The platform enabled a 4-week experiment, usi...ng advanced incrementality measurement to validate advertising ROI. Monthly net revenue increased by more than 12% due to these campaigns. Impact on days without email promotions rose nearly 50%. These insights led abaGada and Native Instruments to update their attribution models and future plans.
Consumer Goods Case Studies and Customer Success Stories with Skai
PepsiCo
- Consumer Goods
Skai helped PepsiCo improve Amazon DSP campaign performance. PepsiCo used Skai's Audience Segment Bid Modifiers to target in-market segments and adjust bids in real time. This made campaign managemen...t faster and more flexible. PepsiCo saw over 80% increase in new-to-brand ROAS, 20-30% revenue growth, 20-30% higher ROI, and 20-30% lower cost per unit sold. PepsiCo plans to use this approach for other brands.
Skai’s Budget Navigator helped Hill’s Pet Nutrition boost sales during Amazon Prime Day. The brand faced challenges in budget allocation for peak sales events. Wavemaker and GroupM Nexus used Skai’s ...AI-powered tools to optimize spending and campaign performance. Hill’s Pet saw a 114% increase in conversions and an 8% decrease in CPA. Return on investment rose by 8% during Prime Day.
Skai's Retail Media platform helped Haleon boost return on ad spend (ROAS) and new-to-brand (NTB) orders. Haleon and agency Publicis LeOne used Skai's integration with Profitero’s Shelf Intelligence ...Media to connect retail insights with media activation. They ran Amazon campaigns for Parodontax, Multicentrum, and Be-Total, using automation to adjust bids based on competitor stock levels. This approach improved ROAS by 15% and increased NTB orders by 34%. The team saved time and gained a faster way to optimize campaigns.
Skai helped Dr. Squatch improve their Amazon Ads strategy. Dr. Squatch wanted to grow and bring campaign management in-house. Skai's platform and team enabled better keyword targeting and campaign co...ntrol. In three months, branded ROAS for body wash increased by 100% and non-branded ROAS by 95%. The soap line saw a 53% shift to non-branded keywords. Dr. Squatch gained more customers and kept costs low.
Skai’s AI Placement Modifiers helped Central Garden & Pet improve Amazon ad performance. The company wanted to boost profitability for its grass seed line, a seasonal product. Skai’s Expert Services ...team set up a four-week test using AI-powered bid recommendations. Central saw a 27% increase in ROAS across all placements. The Rest of Search position delivered a 66% ROAS boost for grass seed.
Skai helped Zinus increase sales and ROAS on Walmart. Zinus wanted to boost their return on ad spend and category presence. They used Skai’s Retail Media platform to manage Sponsored Products campaig...ns. Skai’s bulk uploads made campaign management faster and easier. Zinus saw 4X more clicks, 7X more sales, 2X higher ROAS, and a 13% drop in CPC.
Skai’s dayparting tool helped Future Beauty Labs lower branded keyword ad spend on Amazon. The agency used Skai’s dayparting and Intraday Schedule Report to spread the budget throughout the day. This... cut total ad costs by 37% ($16,000) and increased ROI by 14.5% (from 6.70 to 7.67). CPCs dropped by 5%. The tool helped keep revenue steady while allowing more non-brand targeting and higher overall campaign revenue.
Skai’s Strategic Consulting team helped Zinus, a fast-growing ecommerce mattress and furniture company, expand into new categories on Amazon. Zinus wanted to boost performance in sofas, bed frames, a...nd toppers. Skai delivered a six-week analysis, including keyword audits, competitive benchmarking, and a new product framework. The team trained Zinus staff and provided actionable insights. Zinus quickly began implementing changes and gained leadership support for further improvements.
Skai Impact Navigator helped a national D2C brand test a new video marketing strategy. The brand wanted to know if personal, story-driven videos would drive results. Impact Navigator analyzed audienc...e data and found the best way to measure video incrementality. After 5 weeks and over 10 million views, the videos showed a significant impact on revenue. The brand used these results to optimize budget planning and expand video investment.
Skai Ecommerce and Profitero helped Mayborn Group boost market share by 10 points at the brand level. The company used data-driven insights to optimize Amazon Advertising and product performance. May...born saw a 115% increase in ad revenue within ROAS guardrails. Share of voice on page 1 rose by 10 points, and position 1 share of voice increased by 19 points. The team used a test and learn approach to drive ongoing growth in ecommerce sales.
Skai Social helped a leading mattress brand boost conversions by 36%. The brand faced tough competition in the crowded sleep support market. Using Skai’s integration with TVTY, they delivered Faceboo...k ads during competitor TV commercials. This strategy reached people at peak engagement and increased sales. The client plans to keep using TVTY for future promotions.
Skai helped Masterbuilt and Kamado Joe grow sales on Amazon. Tombras used Skai's reporting and analytics to optimize ad campaigns. Masterbuilt saw a 44% increase in sales and 24% growth in ROAS. Kama...do Joe's sales jumped by 1390%. Skai Portfolio Optimization made hundreds of bid changes daily. The brands reached new records in ecommerce performance.
Leading CPG Brand (via Wavemaker)
- Consumer Goods
Skai helped a leading CPG brand double revenue on Amazon Prime Day. Wavemaker used Skai’s retail media and automation tools to boost results. The team tagged ASINs, automated budget increases, and tr...acked performance with Skai’s reporting suite. Revenue grew by 229% and share of search rose 11%. The brand’s share of search later surged to 23.7% above its top competitor.
Skai's Amazon Attribution solution helped Haleon connect paid search and Amazon performance. The team used cross-channel tracking to send Google traffic to Amazon, gaining insights into sales and uni...ts sold. After optimization, Haleon saw a 26% increase in ROAS, 15% more purchases, 20% more units sold, and an 18% rise in revenue. CPA dropped by 52%. Non-brand keywords had 38% lower CPC and drove 87% of impressions. These results improved budget allocation and strategy for Haleon's brands.
Skai’s Share of Voice Analytics helped a Fortune 500 CPG brand boost Amazon performance. The brand’s agency used Skai to track impression share and optimize across key keywords. Share of Voice rose b...y 92%. Conversion rate increased by 63%. Revenue jumped by 213%. ROAS improved by 64%.
Food & Beverages Case Studies and Customer Success Stories with Skai
Heinz UK
- Food & Beverages
Heinz UK used Profitero’s Shelf Intelligent Media integration with Skai to improve their retail media strategy for Prime Day. They gained digital shelf insights and automated bid adjustments when com...petitors were out of stock. This helped them increase share of voice and optimize ad spend. Results included an 11% rise in impressions, 13% more paid share of Page 1, 6% higher ROAS, and an 8% drop in CPC. The setup was easy and performance improved during Prime Fall Days.
Skai helped Riviana Foods and Harvest Group grow their Walmart presence using Retail Media tools. The challenge was to boost market share and increase ROAS for Walmart Search campaigns. Skai's optimi...zation and automation features enabled always-on campaigns and improved performance. As a result, Riviana Foods saw a 232% increase in sales for pickup and delivery, doubled overall sales, a 20% increase in ROAS, and a 75% increase in conversion rate.
Skai helped Major Foods Holding Company improve Instacart ROI across multiple brands. The company wanted to make advertising easier and get better results on Instacart. Skai’s Expert Services Team te...sted Instacart’s optimized bidding solution on one brand. ROAS improved by 291% in 5 weeks for that brand. After rolling out the solution to all brands, ROAS increased by 154% across the portfolio.
Skai helped Kellogg’s manage and optimize advertising across multiple retailers in one platform. The challenge was to improve ad performance and adapt to new UK regulations on HFSS products. Using Sk...ai’s features like Search Term Analysis, AI Optimization, dayparting, and cross-channel dashboards, Kellogg’s increased Amazon Ads revenue by 68% and ASDA revenue by 85%. ROI improved by 25% on sainsburys.co.uk. Kellogg’s can now track budgets better and test ad strategies faster.
Skai helped PepsiCo unify data and analytics for product innovation. PepsiCo's brands used to plan in isolation, missing cross-category trends. With Skai, they connected external data sources and cla...ssified insights at the attribute level. This let them link product features to consumer benefits and spot new opportunities. The Portfolio Insights & Analytics team used Skai to support the launch of bubly, identifying attributes like energy and digestive health for new product ideas.
Skai helped Novamex and FUEL Partnerships boost Instacart advertising. The team restructured campaigns and optimized keywords using Skai’s retail media platform. They used analytics to track KPIs lik...e basket penetration. Sales volume grew by 20%. Basket penetration increased by 28% during low-demand winter months. Novamex markets leading Mexican food and beverage brands in the US.
Skai’s Budget Navigator helped Diageo boost Amazon order volume by 62%. iProspect used Skai’s optimization suite to run a dayparting strategy and hit strict ROAS targets. Automated Actions increased ...bids during peak shopping times. Diageo saw a 25% increase in sales and a 26% rise in ROAS, all without raising year-over-year ad spend. Skai’s share of voice tool improved competitor monitoring and keyword strategy.
Pharmaceuticals Case Studies and Customer Success Stories with Skai
Large pharmaceutical company
- Pharmaceuticals
Skai Labs helped a large pharmaceutical company automate paid search ad extension analysis. The team used to spend hours each month on manual data gathering and reporting. Skai Labs built a solution ...using Snowflake Snowpark and automated monthly reporting. The new process saves 4-6 hours per month. The team now gets faster insights and can focus on campaign optimization.
Skai helped Bayer use incrementality measurement for retail media campaigns. Bayer wanted to grow sales for Aleve and One A Day by improving media efficiency. Skai and Incremental integrated iROI tra...cking into Bayer’s campaign workflows. This let Bayer optimize budgets daily and measure true incremental sales. Bayer improved its iROI by over 32%, far above the 10% goal, while keeping marketing spend flat.
Skai helped a Fortune 500 pharma company improve ad performance for two brands on Target. The challenge was that ads were running out early and missing peak shopping hours. Skai used Automated Action...s and Experiments to test and implement dayparting. Brand A saw a 44% increase in ad revenue, 220% ROI, and 342% CTR. Brand B saw a 24% increase in ad revenue, 75% ROI, and 287% CTR. The company now uses this strategy for more brands on Target.
Skai's Retail Media platform helped a pharmaceutical brand improve ad performance on Target.com. The challenge was that ads were maxing out early in the day, missing peak shopping hours and losing ma...rket share. Skai used Automated Actions and dayparting to keep ads live during key hours. This led to higher ad revenue and ROI for all brands. Brand A saw a 118% revenue increase and 25% ROI growth, Brand B had a 37% revenue increase and 17% ROI growth, and Brand C achieved a 245% revenue increase and 114% ROI growth.
Fortune 500 pharmaceutical company
- Pharmaceuticals
Skai helped a Fortune 500 pharmaceutical company bring its retail media advertising in-house. The company wanted more control, transparency, and an omnichannel approach. Skai’s team used tools like B...udget Navigator, Bulk Creation, and Competitive Insights to optimize campaigns. In 2022, the company saw a 40% increase in ROAS, a 30% decrease in CPCs, a 90% increase in attributed sales, and an 80% increase in total orders. Skai’s platform and expert services drove these strong results.
Skai helped a pharmaceutical brand improve Amazon Ads performance. The client faced a plateau in ROAS and wanted to reach more qualified shoppers while reducing ad spend. Skai implemented AI Dayparti...ng and Intraday Reports powered by Amazon Marketing Stream. These tools gave real-time insights and automated bid optimization. Over six weeks, the brand saw a 22% increase in ROAS and a 49% rise in ad-attributed revenue.
Skai’s Keyword Harvesting tool helped a Brazilian electronics retailer improve Amazon ad results. The retailer wanted to boost revenue and ROAS while staying on budget. They used Skai’s tool to find ...new, high-performing keywords and target shoppers ready to buy. The tool gave them better data and helped them make smarter decisions. As a result, they saw a 104% increase in incremental revenue and a 9.95 lift in incremental ROAS.
Skai's Automated Actions helped Sony Electronics improve their Amazon Advertising campaigns. Sony faced a problem where their daily budget ran out too early, missing peak sales times. Using Skai, the...y split their budget into four time periods to keep ads running all day. This change led to a 12% increase in ROAS for key category campaigns. Sony saw better sales and a stronger market presence with Skai's solution.
Skai helped Philips improve their Amazon Ads with better budget management and dayparting. OMD used Skai’s Retail Media tools to stop campaigns from running out of budget too early. They scheduled ad...s to run during the best hours for sales. This led to an 8% increase in ROAS and a 5% drop in CPC. Philips saw more revenue, especially in smaller countries and categories.
Skai helped LG achieve a 71% year-over-year revenue increase on Black Friday and Cyber Monday. iCrossing used Skai’s analytics and automation to monitor Amazon ad performance and resolve issues fast.... Skai’s real-time data and optimization tools let the team spot problems and act quickly. LG also saw a 42% year-over-year growth in ROAS. The platform improved campaign visibility and made it easy to update bids and budgets.
Skai Ecommerce helped a Fortune 50 consumer electronics brand boost Amazon advertising conversions by 467%. The brand faced strict CPA limits and complex manual optimization across Amazon marketplace...s. Skai’s automated actions and bid to ROI optimization saved time and improved campaign structure. Revenue increased by 405% and CPA dropped by 60%. The team used machine learning for keyword performance and streamlined workflows for better results.
Retail Case Studies and Customer Success Stories with Skai
Backcountry
- Retail
Skai’s Signal Enhancement helped Backcountry improve profitability in their Google Shopping campaigns. Backcountry wanted to focus on profit, not just revenue, and used new KPIs like cost per gross m...argin dollar. With Skai and Rakuten Advertising, they set up Smart Bidding using gross margin as the conversion value. This led to an 8% lift in gross margin dollars and total revenue, plus gains in EBITDA. The solution helped Backcountry drive more profitable sales and better data-based optimization.
Skai Impact Navigator helped Privalia test new display advertising channels. Privalia used the tool to run a 6-week experiment before the holidays. The test showed no significant brand lift or revenu...e increase from the new channels. Privalia then reallocated their display budget to more effective channels. Now, their marketing team uses data-driven experiments to guide audience strategy. Skai Impact Navigator gives them confidence in their marketing decisions.
Skai’s Smart Bidding and bid management tools helped Men’s Retail Holding Company boost conversions and revenue by over 100%. The company faced declining suit sales due to changing workwear trends. T...hey used Skai’s machine learning and Google’s Smart Bidding to improve paid search performance. Skai’s budget navigator helped control spend and set promotion days. The campaign also cut cost per click by 13%.
Skai’s paid search platform helped Inova boost lead volume by 24%. Inova used Skai’s portfolio optimization and reporting tools to save time and scale their product ads. The company saw a 16% increas...e in clicks and a 23% drop in CPA. Cost per lead fell by over 50%. Skai’s Budget Navigator and Smart Bidding gave Inova better control over bids and budgets.
Skai’s Segment Asset Customization tool helped LaserAway improve Facebook Advertising results. LaserAway faced challenges with complex campaign structures and manual ad tracking across 30+ locations.... Using Skai’s Paid Social solution, they personalized creative by location and simplified workflows. The solution enabled bulk editing and accurate tracking. As a result, LaserAway achieved a 20% decrease in CPA compared to non-SAC ads.
Skai's omnichannel marketing platform helped LaserAway improve its TikTok ad performance. LaserAway wanted to reach younger consumers and manage campaigns more efficiently. Skai enabled automation, b...etter tracking, and cross-channel reporting. In Q1 2023, LaserAway saw a 150% increase in TikTok conversions with only a 40% increase in spend. Cost per Acquisition dropped by 50%, and Conversion Rate improved by 95%. The team spent less time on management and more on optimization.
Skai's Destination Optimization helped LaserAway improve their Google Ads campaigns. LaserAway faced problems with misaligned landing pages and high ad costs. Using Skai, they matched search intent t...o the right landing pages and used AI to find negative keywords. In two weeks, LaserAway saw a 15% increase in click-through rate and a 5% increase in conversion rate, even with 25% less ad spend. The solution also made their team more efficient.
Skai helped Youtheory improve its Instacart advertising. Youtheory wanted to grow its audience and sales. Skai used keyword harvesting, budget optimization, and automated dayparting to boost results.... Impressions increased by 120%. Conversions went up by 11%. ROI rose by 152%. Cost-per-click dropped by 45%. Instacart marketplace revenue increased by 95%.
Skai helped LaserAway boost TikTok ad performance. LaserAway used Skai to automate campaign management, tagging, and tracking. In Q1 2023, conversions rose by 150% while spend increased only 40%. Cos...t per acquisition dropped 50%. Conversion rate improved by 95%. Skai's platform let LaserAway manage all paid social and search data in one place, making budget decisions faster and easier.
Skai Impact Navigator helped LaserAway measure YouTube ad effectiveness. LaserAway wanted to know if YouTube ads could grow their business. Skai ran a five-week test using 30% of LaserAway's markets.... The platform found a 5X higher ROAS than last-click attribution and over 25% business growth. LaserAway now invests more in YouTube ads with confidence.
Skai Bid Multipliers helped Creditas México lower cost per acquisition by 16% in two weeks. The company wanted more lead conversions on Meta while cutting costs. Skai’s team analyzed data and used Bi...d Multipliers to adjust bids for nine audience segments. They kept bid decreases under 20% to protect lead volume. This approach led to a 16% increase in conversion volume and a 16% drop in CPA.
Skai Smart Tags helped RBC boost click-through rate by 17.5%. RBC used the tool to find and pause underperforming search ads. The Smart Tags feature saved the team hours of manual work. RBC also saw ...a 2% increase in clicks and a 13.2% drop in impressions. The team now spends more time on strategic planning. RBC trusts Skai to keep their search marketing innovative and efficient.
Entertainment Case Studies and Customer Success Stories with Skai
Spin Master
- Entertainment
Skai Ecommerce helped Spin Master manage Amazon Advertising during COVID-19. When conversion rates dropped due to shipping delays, Skai and DataWeave built a tool to track Amazon shipping info. The t...eam shifted ad spend to products with fast delivery. Conversion rates rose sharply in the following week. Spin Master gained better control and insights for future campaigns.
Skai Ecommerce helped a global video game brand boost revenue by 511%. The brand used Skai’s automation suite to optimize Amazon Advertising campaigns. Automated alerts and bid changes improved keywo...rd bidding. Click volume grew by 274% and impression volume by 211%. Skai’s tools saved time and increased sales for the brand.
Banking Case Studies and Customer Success Stories with Skai
Royal Bank of Canada (RBC)
- Banking
Impact Navigator by Skai helped Royal Bank of Canada (RBC) measure the true impact of their Google and Facebook ad spend. RBC wanted to know how these ads affected new account openings. Skai ran an e...ight-week test across 300 Canadian cities. The results showed both Google and Facebook ads were undervalued by standard attribution by more than 10 times. Investing in both channels together gave the best results for new account growth. RBC plans to keep testing and investing in these channels.
Impact Navigator by Skai helped Royal Bank of Canada (RBC) test how much to invest in Google and Facebook ads. RBC increased ad budgets by up to 200% in a five-week experiment. The test showed RBC wa...s underinvesting in these channels. By raising investments, RBC saw more than 10% growth in new account openings while staying efficient. RBC now plans to shift budgets and run more tests to find the best marketing mix.
Real Estate Case Studies and Customer Success Stories with Skai
Habi
- Real Estate
Skai helped Habi use Performance Max to improve paid media results. Habi wanted to lower customer acquisition costs and get better marketing qualified leads. They used Skai’s Portfolio and Budget Nav...igator tools to optimize budget and campaign goals. Habi saw a 40.8% increase in revenue and a 35% growth in incremental ROI in four weeks. Habi achieved their best costs in the last five months.
Skai’s Paid Search platform helped Domain cut cost per acquisition by 84%. Domain used Smart Bidding and Budget Navigator to manage campaigns and automate bidding. The tools let Domain track all camp...aigns in one place and forecast results. This saved time and improved efficiency in the competitive Australian property market. Domain’s digital marketing team could focus on other projects instead of manual bid adjustments.
Skai’s Budget Navigator helped Vodafone Turkey adapt to volatile market conditions during COVID-19. The team used the tool with Smart Bidding to quickly adjust budgets and CPA targets. This led to a ...325% increase in leads and a 40% rise in Google Ad sales. Conversion rates improved by 20% for mobile and 15% for broadband services. CPA dropped by 20% on mobile and 16% on broadband.
Internet Case Studies and Customer Success Stories with Skai
DoorDash
- Internet
Skai’s Budget Pacing solution helped DoorDash and its agency Kepler manage paid social campaigns across TikTok and Snapchat. DoorDash faced challenges with manual media activation and budget allocati...on for recruiting delivery drivers. Skai automated ad creation and budget control, letting teams focus on creative analysis. After using Skai, DoorDash saw a 154% increase in conversion rate, a 55% drop in cost per action, and an 11% rise in conversion volume, all while spending less than half the previous budget.
Inside Crouds AI Journey with Skais Celeste AI: A Conversation with Beth Mercer
Croud's early adoption of Skai's Celeste AI has transformed their marketing workflows by automating data analysis, allowing teams to focus on strategic and creative tasks. Celeste provides detailed i...nsights for budget optimization and media planning, enhancing performance without additional spending. This shift has improved job satisfaction and strategic capabilities, highlighting the growing importance of creative excellence in an AI-driven marketing landscape.
Tinuiti Drives 24% Revenue Growth Through AI-Powered Amazon Optimization for Full Moon Pet
Tinuiti leveraged Skai's AI-powered Portfolio Optimization and Budget Navigator to boost Full Moon Pet's Amazon sales. The solution dynamically managed bids and budgets, resulting in a 24% revenue in...crease, 23% ROI improvement, and 28% higher conversion rates. Skai's technology enabled targeted campaigns without increasing the ad budget, showcasing the power of AI-driven marketing strategies.
Collective Measures Drives 120% Revenue Growth with Skais Full-Funnel Retail Media Solution
Collective Measures leveraged Skais full-funnel retail media solution to help a toy brand reverse declining sales and achieve 120% revenue growth. By deploying Skais omnichannel marketing platform ac...ross Amazon, Walmart, and Target, Collective Measures improved brand awareness, engagement, and sales, targeting tech-savvy parents with tailored messaging at every stage of the buying journey.
Bayer Achieves 32% Increase in Media Efficiency With Incremental and Skai
Bayer improved its retail media advertising efficiency by 32% through a partnership with Incremental and Skai, enhancing incremental return on investment and sales.
