Real-World Case Studies and Customer Success Stories with Skai

WildFi used Skai’s Search Term Analysis to help NUC University improve paid search results. The agency increased search conversions by... 23% for NUC. WildFi also saved $14,750 by cutting wasted spend on underperforming search terms. Skai’s Budget Navigator and Portfolios helped optimize campaigns for different programs. WildFi now uses Skai to drive better results and win new business.
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Wild Fi used Skai to optimize Meta campaigns for a financial services client. They leveraged Skai’s Conversion Lookalike Audiences and... custom offline metrics to target users more likely to convert. This approach led to a 46% lower CPA and 66% of bottom-of-funnel conversions coming from the custom audience. Wild Fi also saved time on audience insights and campaign optimization. Skai’s tools helped unify campaign strategies and improve lead quality.
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Skai helped Wild Fi, a performance media agency, integrate qualified lead data for a major Latin American financial services client. Using Skai’s Signal... Enhancement, Wild Fi set up a secure FTP to automate conversion data integration. They ran a four-week test with Performance Max portfolio optimization. Wild Fi achieved a 38% increase in final conversions and a 55% decrease in cost per acquisition. The agency now manages both Paid Search and Paid Social campaigns on Skai’s platform.
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Skai helped Empower boost VTech’s Amazon Advertising results. Empower used Skai’s keyword harvesting and budget optimization tools. They automated keyword... expansion and tagged keywords as brand or non-brand. This let them focus spending on top non-brand keywords. Empower saw a 72% increase in revenue and a 10% rise in ROAS for VTech.
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Skai helped Vishvos manage Happy Egg’s retail media campaigns across multiple networks. Using Skai’s platform, Vishvos consolidated campaign management and... reporting for Happy Egg. This led to a 30% increase in revenue and a 10% boost in ROAS on Kroger. Cost per acquisition dropped by 5%. Meeting and reporting times were cut in half, making the team more efficient.
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Skai helped Vishvos boost Happy Egg’s digital shelf presence and ROAS. Vishvos used Skai’s cross-channel retail media strategy to manage... campaigns across Amazon, Walmart, Target, and Instacart. The approach kept CPA steady while expanding to more platforms. Share of search doubled from single to double digits in months. Vishvos gained longer digital shelf presence than competitors and improved efficiency with real-time insights.
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Skai helped Unicorn Orange transform their Black Friday and Cyber Monday strategy. The agency used Skai’s automation tools to shift... from manual bid management to a proactive, data-driven approach. They combined incremental bid adjustments with AI-powered dayparting to target high-conversion hours. This led to a 30% increase in click-through rate and a 20% boost in ROAS. Automation freed the team to focus on strategy instead of constant bid changes.
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Skai’s AI-powered Portfolio Optimization helped Tinuiti boost Full Moon Pet’s Amazon sales. Tinuiti used Skai to optimize ad spend without... increasing the budget. Revenue grew by 24% and ROI improved by 23%. Conversion rate jumped 28% and total conversions rose 22%. Click-through rate increased by 133%. Tinuiti combined AI-driven automation with strategic expertise for measurable results.
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Skai helped Empower, a US-based media agency, switch search platforms in less than four weeks. Empower feared a difficult transition... due to past onboarding issues. Skai’s onboarding team set clear timelines and provided detailed support. They imported historical data and trained Empower’s team. Empower’s search program went live smoothly, even adding a new client during the process.
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Skai helped Strocko Consulting improve their financial services client's conversion rate by 67%. Strocko used Skai’s custom metrics to bring... offline conversion data into their paid search campaigns. This let them focus on accepted applications, not just total leads. The client set higher bids on keywords that drove more funded applications. The result was a much higher acceptance rate, even during COVID-19.
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Skai helped Reprise Digital nearly triple ROI for Foundation Consumer Healthcare by supporting Walmart’s switch to a second-price auction. Revenue rose by... 105.3% and ROI jumped 190.9%. Cost-per-click dropped 70%, while clicks increased 141.4%. Skai’s machine learning and Experiments feature enabled precise bid optimization and campaign measurement. This led to lower costs and higher performance for retail media campaigns.
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Skai’s Campaign Mirroring helped Rakuten Marketing boost Bing shopping campaign revenue by 227% year over year. The agency also achieved... an 18% increase in overall revenue for their Outdoor Retail client. Skai’s automation saved the team 50% of their time. Rakuten Marketing used Skai to sync Google and Bing campaigns, making campaign management easier. The team could focus on strategy while Skai handled repetitive tasks.
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Skai helped Rakuten Advertising boost TASCHEN’s Amazon ROAS by 28% in one month. Rakuten Advertising used Skai’s budget optimization tools... to manage Amazon Ads for TASCHEN across five global marketplaces. The team set up automated optimization rules and grouped campaigns into Portfolios with clear ROI targets. As a result, ROI increased by 28%, revenue rose by 24%, and ad spend dropped by 3%. Skai’s automation tools made campaign management more efficient and effective.
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Skai’s AI-powered paid search tools helped Rakuten Advertising boost conversion rate by 40% and ROI by 31%. The team used... Skai’s Search Term Analysis to quickly find and block underperforming keywords. They also used Intent-Driven Messaging to update ad copy for better relevance. This shift let them focus on customer intent, not just bids and budgets. Click-through rate rose by 30% across all Google Search campaigns.
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Skai helped Publicis Media cut Instacart search CPCs by 62%. The team used Skai’s automation to reduce weekly campaign management... time from two hours to just 30 minutes. Skai’s platform enabled faster, more precise optimizations and improved campaign results. New-to-brand sales grew 130% on default bid sales. Publicis Media saw ROAS rise above $5 for search campaigns.
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Skai’s Amazon Attribution integration helped Publicis Media DE and Starcom DE boost John Frieda’s Amazon purchases by 27%. The agency automated... data workflows and unified Google and Amazon metrics. This removed manual spreadsheet work and enabled smarter budget allocation. CPA dropped by 35% during a four-week test. The team now optimizes paid search and retail media campaigns more efficiently across channels.
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Skai helped Publicis LeOne manage Amazon campaigns for Haleon in Mexico. The agency used Skai’s Search Term Analysis to automate... negative keyword management. This reduced manual work and improved campaign efficiency. In just two months, the team saved about 18% of total ad spend. The savings covered the full cost of the Skai platform.
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OMD used Skai’s Search Term Analysis to optimize Amazon campaigns for Philips. The tool helped OMD save €44,000 in ad... spend by identifying and removing underperforming keywords. OMD saw a 30% increase in impressions and a 33% boost in conversions. The AI-driven workflow replaced manual reviews, saving time and improving campaign targeting. Skai’s solution became a weekly best practice for OMD’s team.
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Skai helped Ogilvy boost lead volume by 40% for a leading education services client. The agency used Skai’s automation, cross-channel... audiences, and portfolio optimizer to improve campaign results. Cost per lead dropped by 28%. Ogilvy also saved 15% of time managing campaigns. Skai’s tools made campaign creation and optimization faster and easier.
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Skai’s AI Dayparting helped MinsterFB, an Amazon agency, boost ROAS by 40%. The team used AI-driven bid recommendations to optimize... ad spend during the most profitable hours. This automation saved hundreds of hours each month and improved time management. MinsterFB saw better budget efficiency and campaign performance for their clients. The agency now relies on Skai’s tools for daily ad optimization.
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Skai Social helped OMD Turkey lower acquisition costs for Mercedes-Benz Vans. The team used Skai’s Analysis Grid, Cross-Channel Audiences, and... Automated Actions to optimize Facebook and Instagram campaigns. Cost per lead dropped by 40% for the X-Class and 25% for the Vito. Cost per conversion fell by 60% and CPC by 20%. OMD Turkey saved hours of manual work and improved campaign strategy.
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Marshall Associates used Skai to help Suncast launch its new snow shovel line during the 2025-2026 nor’easter season. They ran geotargeted... Amazon DSP and search campaigns, timed to winter storms, to reach new consumer segments. Skai’s tools helped Marshall identify high-intent keywords and optimize spend, even with limited historical data. The campaign drove 94% new-to-brand sales, $17 ROAS, and 500% year-over-year shipped retail growth for Suncast’s snow tools.
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Marketwake used Skai’s platform to run Yamaha WaterCraft’s 'Women Run the Water' campaign. The goal was to reach new female... audiences for Yamaha using Amazon Non-Endemic Sponsored Display ads. Skai enabled Marketwake to manage and track campaign performance, budget, and newsletter sign-ups efficiently. The campaign delivered nearly 3x more impressions at half the cost compared to other programmatic display efforts. Cost-per-click was 50% lower than Marketwake’s average, with strong engagement metrics.
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Lewis Media Partners used Skai to optimize Walmart Connect ad placements for Sauer Brands. They implemented AI-powered portfolio optimization and... automated reporting to save time and improve targeting. The team tracked competitors and used insights to boost Sauer Brands’ market share. As a result, ROAS increased by 113% year-over-year and ad spend grew by 144%. Skai’s tools helped drive strong revenue growth for the brand.
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Wavemaker used Skai’s ecommerce technology to help a CPG client launch a new brand on Amazon. They tagged Sponsored Product... Ads and used automated actions to shift budgets to the most impactful hours. This strategy boosted the client’s product rankings to Amazon’s first page. Share of Search increased by 42%. Click-through rate rose by 50% and ROAS improved by 17%.
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Lewis Media Partners used Skai’s paid search platform to help a financial services client. The agency wanted to lower cost... per acquisition and increase new account openings. They integrated Google and Microsoft campaigns with Skai for better reporting and control. By optimizing portfolios and analyzing search terms, they excluded over 400 negative keywords. As a result, CPA dropped by 34% state-wide and 59% nationally. The client saw strong growth in new accounts.
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Wavemaker used Skai Ecommerce to help a leading CPG client during Amazon Prime Day. They applied custom tags and automated... actions to optimize campaigns and budgets. Skai’s reporting tools let them track paid and organic results. The client’s revenue grew by 229% and share of search rose by 11%. Wavemaker cut campaign management time from 15 hours to 15 minutes.
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Kinase used Skai Portfolio Optimizer and Facebook’s Campaign Budget Optimization to boost appointments for Sharps UK. By optimizing budgets across... campaigns, Kinase increased appointment volume by 54%. They also reduced cost per appointment by 31%. Skai’s solution helped Kinase reach more qualified audiences and simplify campaign management. Sharps saw stronger digital leads and improved ROI from paid social.
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Skai Signal Enhancement helped Kinase optimize Toolstation's Google Search Ads by transferring accurate profit margin data. Kinase wanted to focus... on profit margin, which Google Smart Bidding could not support directly. Using Skai, Kinase sent true conversion data into Google, improving campaign optimization. This led to a 168% year-over-year increase in ROI for Toolstation. The agency credits Skai for enabling data-driven digital marketing success.
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Kelly Scott Madison used Skai to improve campaign efficiency for a healthcare client. They applied bid multipliers to optimize audience... targeting on Meta platforms. This led to a 17% drop in cost per lead and a 40% increase in lead conversions. Call conversion rates rose by 51% and cost-per-call fell by 74%. The agency kept the original campaign structure while boosting results with Skai’s tools.
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Skai helped iProspect improve their client's Amazon advertising. The team used Skai to automate bidding, manage budgets, and streamline reporting.... This led to a 159% increase in revenue and an 84% year-over-year return on investment. Advertising cost of sales dropped, and budgeting became more efficient. iProspect could focus more on strategic growth thanks to Skai's insights and automation features.
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iProspect used Skai’s Smart Bidding and Budget Optimization to improve a fashion brand’s paid search campaigns. They automated bid adjustments... and budget pacing, reducing manual work. After one month, they saw a 12% drop in CPC and a 34% rise in ROI. Budget Navigator helped them hit 99.9% of their budget target. The team saved hundreds of hours each month and expanded the solution to more ad types.
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Marshall used Skai’s Celeste AI to help ZUP spot missed keyword opportunities on Amazon. The AI found that “kids waterboard”... outperformed “adult waterboard” in conversions and ROI. Marshall quickly shifted ZUP’s ad strategy to target families and parents. This led to a 44% drop in CPCs and a 34% rise in ROI during ZUP’s peak season. Skai’s AI tools made it easy to act fast and beat competitors.
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Jellyfish used Skai to automate Amazon Ads for two major clients across five countries. The team implemented AI-driven dayparting and... automated budget and keyword management. This led to 76% of US campaigns lowering cost-per-click and 57% improving return on ad spend. European markets increased budget utilization by 40%. France saw a 22% higher conversion rate, and Germany improved budget efficiency. Jellyfish won a Global Excellence award for these results.
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Acosta Group used Celeste AI from Skai to speed up marketing reporting. Manual reporting took hours and slowed the team.... With Celeste AI, the team now gets insights in minutes. Account managers answer client questions in real time. The team spends less time on data and more on campaign strategy. This change improved efficiency and client relationships.
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Skai’s AI Placement Modifiers helped Assembly Global boost Amazon conversions for a top consumer electronics client. Manual bidding was slow... and costly, so Assembly used Skai’s AI to target high-converting ad placements in real time. The AI kept cost-per-click stable while increasing conversion rate by 29% and ROAS by 36%. The campaign delivered 57% more conversions and 43% more impressions. Assembly gained a clearer view of what drives impact and scaled results with data-driven retail media optimization.
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Havas used Skai’s Keyword Management and Automated Actions to boost L’Oréal Paris’ Prime Day sales. The team analyzed search terms,... added negative keywords, and used keyword harvesting to focus on high-converting terms. Automated Actions adjusted bids and budgets in real time based on campaign performance. As a result, revenue tripled and conversions rose by 198% compared to the previous year, all while maintaining ROI. This case highlights the impact of retail media optimization for major beauty brands.
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Goodway Group used Skai’s incrementality testing to measure YouTube ad impact for a healthcare client. They ran a geo-based holdout... test, exposing 20% of regions to ads and 80% to none. Bookings rose 17% during the campaign and 3% after, for an overall 11.3% incremental lift. This result beat typical YouTube benchmarks. The test proved YouTube’s value and supported future investment in cross-channel measurement.
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Goodway Group used Skai and Amazon Sponsored Display to help a pro basketball team reach new fans. They managed Amazon... Sponsored Display campaigns within the Skai platform. After three weeks, the campaign saw 7X more impressions, 11X more clicks, and a 70% higher click through rate. The campaign also achieved a 55% lower cost per click and 60% lower cost per mille compared to other display campaigns. Goodway Group used dashboards and automated alerts to optimize budgets and performance in real time.
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Skai’s Experiments helped Epitaph Group improve paid search for Wurth Canada. Epitaph used Dynamic Search Ads to boost impressions by... 13%. They ran a four-week test to compare dynamic and keyword search campaigns. The test showed a seven-day ramp-up is needed for best results. Dynamic Search Ads brought more traffic but slightly fewer conversions. Epitaph learned to pair seasonal promos with always-on offers for better performance.
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Zinus used Skai’s Strategic Consulting team to boost growth in new Amazon categories. The team wanted to expand beyond mattresses... into sofas, bed frames, and toppers. Skai delivered a six-week analysis covering keyword audits, advertising structure, and competitive benchmarking. Zinus received a detailed playbook and full-day training for their team. They quickly began implementing changes and secured leadership support for further improvements.
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Zinus used Skai to boost its Walmart advertising. The company wanted to increase ROAS and category presence. Zinus switched from... Walmart’s self-serve platform to Skai for campaign management. Skai’s bulk upload and automation features saved time and improved efficiency. Zinus saw 7X sales, 2X ROAS, 4X clicks, and a 13% drop in CPC.
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Youtheory used Skai to improve its Instacart advertising. The brand wanted to grow its audience and sales. Skai's keyword harvesting... and budget optimization tools helped Youtheory target the best keywords and manage ad spend. Automated dayparting increased efficiency by adjusting bids based on performance. Youtheory saw impressions rise by 120%, conversions by 11%, and ROI by 152%. Revenue from Instacart increased by 95% while cost-per-click dropped 45%.
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Skai’s Budget Navigator helped Hill’s Pet Nutrition boost conversions by 114% during Amazon Prime Day. The team used AI-powered budget... optimization to allocate spend dynamically across campaigns. This led to an 8% drop in CPA and an 8% increase in ROI. Wavemaker and GroupM Nexus managed the campaigns, using real-time insights to focus on high-performing products. Hill’s Pet Mexico gained more sales and better budget control in a competitive market.
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Skai’s market intelligence platform helped one of the world’s largest pet care companies speed up product launches. The company achieved... a 300% faster time to market for new products and cut post-launch modifications by 50%. Skai’s automated data analysis replaced slow, manual research and reduced market intelligence costs by 90%. Teams used real-time insights to identify trends and launch successful products. The platform enabled quick, confident decisions and improved innovation.
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Skai helped TIKI Brand bring its paid social marketing in-house. The Skai Expert Services team restructured TIKI Brand’s Meta advertising... account and used features like Creation Flow and Audience Manager. They created Conversion Lookalike audiences and used Bid Multipliers to improve ad relevance. As a result, TIKI Brand saw a 181% increase in ROAS and a 63% decrease in CPA. The partnership gave TIKI Brand more control and better results from its paid social campaigns.
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TIKI Brand used Skai to boost its Amazon Ads results. The team wanted to lower cost-per-click and increase return on... ad spend. Skai’s expert team and advanced features helped TIKI Brand cut CPC by 15%. ROAS improved by 34% in just two months. The brand saw a strong peak season with higher revenue and profitability.
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Skai helped Bondi Sands boost Amazon Ads ROAS to 461%. Stella Rising used Skai’s Portfolio and cross-channel tools to increase... upper-funnel revenue by 1,072%. Product detail page traffic rose 57%. Topline revenue grew 118%. Skai enabled fast optimizations and unified DSP and Sponsored Ads management. Bondi Sands exceeded all campaign goals in the competitive beauty category.
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Skai’s search term analysis tools helped a leading Amazon FBA aggregator save over 20 hours per week. The team managed... ads for more than 50 consumer goods brands and handled over 2 million keywords. Skai automated the download, consolidation, and analysis of search term data. Machine learning recommended negative keywords, making it easy to cut waste. The result was an 11% increase in ROAS and significant time savings for the marketing team.
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Skai helped Publicis LeOne drive a 61% increase in ROAS for Haleon during Mexico's Hot Sale event. The agency used... Skai's retail media tools to optimize Amazon campaigns before, during, and after the event. Automated audits, real-time reporting, and dynamic budget adjustments improved campaign efficiency. Haleon saw a 56% sales increase and a 383% boost in visibility. Amazon conversions and revenue rose sharply year-over-year.
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Skai helped Haleon and agency partner Publicis LeOne grow Centrum's Amazon presence in Mexico. The team used Skai's workflow automation... to manage complex Amazon DSP and search campaigns. They reduced manual work and improved campaign accuracy with automated actions and custom labels. Order volume grew over 7% and cost-per-order dropped more than 5%. New-to-brand orders increased by 156% during the pilot period.
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Skai helped PepsiCo boost new-to-brand ROAS by over 80% using Amazon DSP campaign optimization. PepsiCo used Skai's Audience Segment Bid... Modifiers to target in-market segments and adjust bids in real time. This led to a 20-30% increase in revenue and ROI, and a 20-30% decrease in cost per unit sold. PepsiCo streamlined workflows and improved campaign agility. The team plans to scale these results across more brands.
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Skai helped a global sportswear manufacturer boost online sales. MediaCom used Skai’s custom solution to analyze Amazon sales data and... find key buying patterns. They set up automated bidding rules and tested dayparting to match when customers were most likely to buy. The campaign improved click-through rate by 17%, reduced cost-per-click by 5%, and increased return on ad spend by 3%. Skai’s dashboards and automation made it easy to track and optimize results.
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Masterbuilt and Kamado Joe wanted to grow revenue and reach more customers outside of retail stores. They worked with Tombras... and used Skai Ecommerce to focus on Amazon Advertising. Skai’s reporting and analytics helped them track results and improve their strategy. Masterbuilt saw a 44% increase in sales and a 24% rise in ROAS. Kamado Joe’s sales jumped by 1390%.
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Skai helped Manuka Doctor boost Amazon DSP ad revenue by 73% in 90 days. ROAS increased by 53% using advanced... automated actions for bid management. Market Performance Group built a custom dashboard for deeper insights. Weekly auto-optimization improved campaign performance. Sales rose another 47% after budgets increased.
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Skai Impact Navigator helped a national D2C brand test a new video ad strategy. The brand wanted to know if... personal, story-driven YouTube ads would drive results. Skai’s tool analyzed millions of audience segments for a precise, low-impact test. After 5 weeks and 10 million views, the new video ads showed significant incremental impact on revenue. The brand used these insights to optimize budget planning and expand video marketing.
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Haleon used Skai to unify digital media data from 23 global brands into one platform. Before, data was scattered across... many dashboards, making insights hard to share. Skai helped centralize over 600 media accounts into Databox, giving teams real-time dashboards and AI-powered insights. Now, Haleon can answer key business questions quickly and collaborate better across teams. The launch of Databox V1 in EMEA marked a major step toward full omnichannel marketing connectivity.
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Skai and Profitero helped Haleon boost ROAS by 15% and increase new-to-brand orders by 34%. Haleon used Shelf Intelligent Media... to connect retail insights with media activation on Amazon. The team automated bid adjustments based on competitor stock levels. This approach let Haleon attract more new shoppers and optimize budget use. Publicis LeOne and Haleon now scale these strategies across more brands.
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Skai helped Hill’s Pet Nutrition and GroupM boost revenue on Amazon Japan by 89%. The team used Skai’s automated bidding... and rules to cut manual work. This let them focus on ecommerce strategy and growth. ROAS improved by 39%. Share of voice also increased. Skai’s retail media tools made campaign management easier and more effective.
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Skai’s dayparting feature helped Future Beauty Labs cut ad costs by 37%. The company used Skai to manage Amazon retail... media campaigns. ROI increased by 14.5%, rising from 6.7 to 7.67. Cost per click dropped by 5%. The budget lasted longer and revenue stayed steady. Skai enabled more non-brand targeting and better budget use.
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Skai Social helped a mattress brand boost conversions by 36%. The brand faced tough competition in the sleep support market.... They used Skai to increase Facebook ad bids in regions where competitors ran TV ads. This strategy put their ads in front of the right people at key times. The brand plans to keep using this approach during promotions.
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Skai helped Riviana Foods and Harvest Group grow their Walmart sales. They used Skai’s retail media tools to run always-on... search campaigns. This led to a 232% increase in sales for pickup and delivery. Overall sales doubled. ROAS rose by 20%. Conversion rate jumped by 75%.
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PepsiCo used Skai to improve product innovation planning. The company needed to connect data across brands and categories to spot... new trends. Skai helped PepsiCo link product attributes to consumer benefits, using data from many sources. The team built a new framework for insights and used it to guide the launch of new products like bubly. PepsiCo says Skai gave them insights that shape their business direction.
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Skai helped Novamex and FUEL Partnerships boost Instacart advertising results. The teams used Skai’s platform to restructure campaigns and optimize... keywords. They tracked KPIs like basket penetration with real-time analytics. Sales volume rose by 20%. Basket penetration increased by 28% during the winter. Novamex gained better control and higher performance in retail media advertising.
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Skai helped Nomad Foods triple the number of successful product launches. The company used Skai's market intelligence platform to analyze... over 1,000 data sources. This led to three years of growth after four years of decline in a key product line. Skai enabled Nomad Foods to identify early consumer trends and optimize product development. The platform also supported the launch of new pea-protein-based meat alternatives.
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Skai’s Expert Services Team helped a major American foods holding company boost Instacart ROAS by 291% for one brand in just 5 weeks. The team tested... Instacart’s optimized bidding solution, using Skai’s experiments to track results. After the initial success, they rolled out the strategy across all brands. This led to a 154% ROAS increase across the entire portfolio. Skai’s partnership with Instacart and focus on retail media drove these strong results.
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Kellogg’s used Skai to manage and optimize advertising across Amazon, Asda, Morrisons, and Sainsbury’s. The team saw a 68% increase... in revenue on Amazon Ads within four months. Revenue on ASDA rose by 85%, and ROI on Sainsbury’s improved by 25%. Skai’s platform let Kellogg’s consolidate data, automate budget pacing, and test ad strategies across retailers. This helped Kellogg’s quickly adapt to new regulations and expand its retail media program.
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Skai helped The Marzetti Company boost Sister Schubert’s brand with a full-funnel retail media strategy. The campaign used Walmart Connect’s... solutions to reach loyal and new customers during the holidays. Skai’s real-time optimization enabled in-flight adjustments for better results. The Marzetti Company saw a 47% increase in new-to-brand sales and a 240% rise in total impressions. Repeat customers grew by 13% year-over-year.
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Heinz UK used Profitero’s Shelf Intelligent Media integration with Skai to boost Prime Day results. The team accessed digital shelf... analytics and automated bid adjustments in one platform. They increased bids when competitors were out of stock and paused bids when their own products were unavailable. This led to an 11% rise in impressions, 13% more paid share of Page 1, 6% higher ROAS, and 8% lower CPC. The setup was easy and improved performance during Prime Fall Days.
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Skai’s Keyword Harvesting tool helped a Brazilian electronics retailer boost Amazon revenue by 104%. The team used machine learning to... find new, high-performing keywords. This improved ad targeting and increased ROAS by 9.95. The retailer created new ad groups to reach shoppers searching for specific products. Skai’s tool enabled smarter, data-driven campaign optimization.
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Skai’s Signal Enhancement helped Backcountry boost profitability in Google Shopping campaigns. Backcountry shifted focus from revenue to profit metrics like... cost per gross margin dollar. With Rakuten Advertising, they set Smart Bidding targets using GM$ as the conversion value. This approach led to an 8% lift in gross margin dollars and total revenue. Backcountry also saw higher sales volume and EBITDA gains from improved data-driven optimization.
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Skai helped a leading men’s retail holding company boost conversions and revenue by over 100%. The company used Skai’s bid... management and Google’s Smart Bidding to improve paid search results. Skai’s budget navigator helped control spend and optimize promotions. The campaign also cut cost per click by 13%. The retailer expanded Smart Bidding across all campaigns after seeing strong results.
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Skai helped Inova boost Facebook advertising leads by 600%. Inova used Skai’s platform to stabilize cost per lead and manage... complex campaigns. The team automated bid and budget changes with Skai’s rules-based engine. They also used AI insights to swap out underperforming ads. As a result, Inova lowered CPLs by 54% and grew their lead volume.
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Skai helped Inova boost lead volume by 24% and cut cost per lead by over 50%. Inova struggled to manage... many products with different ads, bids, and budgets. Manual work took too much time and gave little insight. Skai’s portfolio optimization and reporting tools made it easier to scale and plan. Inova also saw a 16% rise in clicks and a 23% drop in CPA.
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Privalia used Skai Impact Navigator to test if new display advertising channels would increase product conversions. They ran a 6-week... experiment before the holiday season, using test and control groups to measure incremental revenue. The results showed no significant brand lift from the new display channels. Privalia then reallocated their display budget to more effective channels. Now, their marketing team has more confidence in making data-driven decisions.
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Skai Labs automated ad extension analysis for a large pharmaceutical company. The marketing team used to spend hours each month... on manual data gathering and reporting. Skai Labs built a solution using Snowflake Snowpark and automated workflows. The new process saves the team 4-6 hours monthly. Now, the team can focus on campaign optimization and collaborate better with stakeholders.
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Skai helped a pharmaceutical brand boost Amazon Ads ROAS by 22% in six weeks. The client used Skai’s AI Dayparting... and Intraday Reports to target shoppers at the best times and optimize keyword bids. Real-time insights enabled smarter ad scheduling and automated bid adjustments. Ad-attributed revenue rose by 49%. The tools broke through a performance plateau and improved ROI on Amazon search ads.
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Skai helped a Fortune 500 pharmaceutical company boost ad revenue and ROI for two brands on Target. The company was... missing up to 71% of traffic because ads ran out early in the day. Skai used Automated Actions and Experiments to test and implement dayparting, keeping ads live during peak hours. Brand A saw a 44% increase in ad revenue and 220% ROI. Brand B achieved a 24% rise in ad revenue and 75% ROI.
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Skai helped a pharmaceutical brand improve ad performance on Target. com using Competitive Insights and dayparting. The brand missed up...to 52% of traffic because ads were not live during peak hours. Skai enabled dayparting, tested results, and optimized campaigns for better ROI and revenue. Brand A saw a 118% revenue increase and 25% ROI growth. Brand B achieved 37% more revenue and 17% higher ROI. Brand C gained 245% more revenue and 114% ROI growth. The client expanded this strategy to more brands after seeing strong results.
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Opella used Skai's omnichannel marketing platform to bring retail media management in-house. They faced the challenge of scaling expertise and... applying advanced strategies across global markets. With Skai's consultative support, Opella launched a 30-day challenge to implement high-impact changes. Results included an 11% increase in impressions and 13% lower CPCs in Mexico, 22% ROI improvement in Italy, and 9% higher revenue in Germany. The team transformed into global retail media strategists, driving measurable growth and efficiency.
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Skai helped a Fortune 500 pharmaceutical company bring its ecommerce retail media advertising in-house. The company wanted more control, transparency,... and an omnichannel approach. Skai’s team and platform enabled strategic optimizations and automation. Results included a 40% increase in ROAS, 90% more attributed sales, and 80% more total orders. The company also saw a 30% drop in CPCs across all brands.
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Sony Electronics used Skai's Automated Actions to fix their Amazon Advertising budget problem. Their ads were running out of budget... too early in the day. Skai helped them split their daily budget into four time periods. This kept their ads visible during peak buying times. As a result, Sony Electronics saw a 12% increase in ROAS for key category campaigns. They gained more sales and a stronger market presence.
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Skai helped Philips and OMD boost Amazon Ads performance. OMD used Skai’s budget management and dayparting tools to fix campaigns... that ran out of budget too early. They shifted budgets to high-conversion hours and paused ads during low-performing times. This led to an 8% increase in ROAS and a 5% drop in CPC for Philips, especially in smaller markets. The strategy made Philips’ ad spend more efficient and improved revenue.
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Skai helped LG boost revenue by 71% year-over-year during Black Friday and Cyber Monday. iCrossing used Skai’s analytics and automation... to monitor Amazon ad campaigns in real time. The team quickly found and fixed ad serving issues, keeping campaigns running smoothly. Skai’s tools made it easy to update bids and budgets on the fly. LG also saw a 42% increase in return on ad spend.
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Skai’s keyword management tools helped HP Inc. boost ad efficiency in Europe. The team used Skai’s Search Term Analysis to... cut wasted spend and add high-performing keywords. Automated rules made it easy to update campaigns with new, relevant terms. HP Inc. saw a 16% increase in ROAS and better workflow efficiency. Ads reached more relevant audiences, improving campaign results on Amazon.
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RBC used Skai Search to improve its search ad performance. The team implemented Smart Tags to automatically flag and pause... underperforming ads. This automation replaced manual reporting and saved hours of work. RBC saw a 17.5% increase in click-through rate and a 2% rise in clicks, even as impressions dropped by 13.2%. The team now spends more time on strategic planning and less on manual tasks.
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Skai's Impact Navigator helped Royal Bank of Canada (RBC) test digital ad investments. RBC increased budgets on Google and Facebook... by up to 200% in a five-week experiment. The test showed RBC could boost new account openings by over 10% while staying efficient. Skai's tool revealed search and social channels were undervalued by more than 10x. RBC now reallocates budgets and plans more marketing measurement tests.
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Skai’s Impact Navigator helped Royal Bank of Canada (RBC) measure the true impact of their Google and Facebook ad spend. RBC ran an... eight-week experiment splitting cities into test and control groups. The test showed both Google and Facebook ads drive new account openings, with standard attribution undervaluing their impact by over 10 times. Investing in both channels together created greater incremental lift than using either alone. RBC plans to increase investment and further test to optimize ad spend.
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Skai helped Personal, a telecom company in Paraguay, boost lead generation by 33%. Wild Fi used Skai to connect Meta... and Google accounts for unified campaign management. Paid search conversion rates rose 43%, while Meta campaign conversions jumped 258%. Cost-per-sale dropped 23% for search and 73% for social. Sales increased 225% on Meta and 32% on Google after using Skai's tools.
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Vodafone Turkey used Skai’s Budget Navigator to manage paid search during COVID-19 lockdowns. The team quickly adapted their search strategy... to meet rising demand for home internet and mobile services. They saw a 325% increase in leads and a 40% rise in Google Ad sales. Conversion rates improved by 20% for mobile and 15% for broadband. Cost per acquisition dropped by up to 20%.
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Vodafone Turkey used Skai’s Budget Navigator with Google Smart Bidding to improve search marketing. The team faced daily volatility and... aggressive competition in the telecom market. Skai’s tool helped them adjust budgets and bids automatically using machine learning. As a result, cost per conversion dropped by 42% and cost per click fell by 49%. Impressions rose by 6.5% and traffic increased by 1.8%.
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LaserAway used Skai’s Segment Asset Customization to improve Facebook ad performance. The company managed complex campaigns across 30+ locations, facing... challenges with manual ad tracking and creative personalization. Skai’s tool let them personalize ads by location and simplify campaign structure. They used bulksheets and automated tracking to save time and reduce errors. As a result, LaserAway lowered cost per acquisition by 20%.
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LaserAway used Skai’s Destination Optimization to fix misaligned Google Ads traffic. They faced high ad costs and low conversion rates... due to mismatched landing pages. Skai’s AI solution analyzed search intent and redirected users to the right pages. In two weeks, LaserAway saw a 15% increase in click-through rate and a 5% rise in conversion rate, while cutting ad spend by 25%. The team also saved time by automating traffic routing and keyword management.
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Skai Impact Navigator helped LaserAway measure the true impact of YouTube advertising. LaserAway ran a five-week experiment using Skai’s incrementality... measurement platform. The test covered 30% of their market, reducing risk and cost. Skai’s platform delivered results in seconds, saving weeks of data analysis. LaserAway saw a 5X higher ROAS and over 25% business growth compared to last-click attribution. YouTube is now a key part of their media mix.
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