Real-World Case Studies and Customer Success Stories with Skai

Skai’s Paid Search solutions helped Lewis Media Partners improve paid search campaigns for a financial services client. The agency wanted... to lower cost per acquisition and increase new account openings. They used Skai to optimize budgets, analyze search terms, and streamline reporting. As a result, CPA dropped by 34% state-wide and 59% nationally. The client saw strong growth and exceeded their goals for new accounts.
Show More..

Skai’s Retail Media platform helped Lewis Media Partners boost sales and brand visibility for Sauer Brands on Walmart Connect. The agency used... Skai’s AI-powered Portfolio Optimization, Scheduled Reports, and Competitive Insights to improve ad placements and budget use. Automated Actions and dashboards made it easier to find and target profitable keywords. As a result, Lewis Media Partners achieved a 113% year-over-year increase in ROAS and increased ad spend by 144%. The team continues to optimize and explore new growth opportunities with Skai.
Show More..

Skai's Budget Navigator helped iProspect improve paid search ROI for a leading fashion brand. The challenge was manual bid management... and budget pacing across many campaigns. Skai's automation tools let iProspect group campaigns by goals and auto-optimize bidding and budgets. After one month, iProspect saw a 12% drop in CPC, a 34% rise in ROI, and 99.9% budget accuracy. The team saved hundreds of hours each month and expanded the solution to more campaigns.
Show More..

Skai helped Wavemaker boost a new CPG brand's Amazon share of search by 42%. Wavemaker used Skai’s Dimensions and Automated... Actions to tag and optimize Sponsored Product Ads. They paused ads for other brands during peak hours to reduce competition. This strategy raised CTR by 50% and ROAS by 17%. The new brand reached Amazon’s first page in organic rankings.
Show More..

Skai’s Incrementality Testing solution helped Goodway Group measure the true impact of YouTube ads for a major healthcare brand. Traditional attribution could... not show if YouTube drove new patient bookings. Goodway Group used Skai to run a geo-based holdout test across U.S. regions. The test showed an 11.3% overall incremental lift in bookings, with a 17% rise during the campaign and 3% after. These results proved YouTube’s value and supported future investment in cross-channel testing.
Show More..

Skai’s Automated Actions helped Dentsu improve Criteo campaign results for a large tech brand. Dentsu faced budget and scalability challenges... across multiple European countries. They used Skai to automate ad pausing and activation, testing different hours for better performance. With Skai Experiments, they tracked and refined their strategy. ROAS increased by 294% for laptops and 163% for gaming consoles.
Show More..

Skai helped Croud, a digital marketing agency, optimize Amazon Retail Media campaigns for a leading men's care brand. The challenge was... to boost net SKU profitability by 50% while keeping revenue steady. Using Skai's custom solutions, Croud integrated profit margin data, built dashboards, and automated bidding for high-profit products. In three months, net profit margin rose by 216%, far surpassing the goal. Individual products saw profit margin increases up to 1,842%. Revenue volume was maintained throughout the campaign.
Show More..

Skai helped a Chicago-based boutique agency improve paid search results with AI and automation. The agency faced challenges scaling campaigns... with native tools. Skai's platform gave a single view for managing Microsoft and Google accounts, automated audits, and provided strategic recommendations. The agency nearly doubled paid search spend in one year. Results included a 39% increase in CTR, 135% more conversions, 89% higher conversion rate, and a 12% drop in CPC.
Show More..

Skai’s Budget Navigator and Portfolios helped BETC Havas improve TIM’s Search campaigns. BETC Havas used Skai to find the best... budget strategy and group campaigns by CPA goals. This led to a 30% increase in orders and an 18% drop in CPA for TIM. BETC Havas continues to use Skai to forecast investments and optimize search marketing. The agency saw better lead generation and lower costs with Skai’s automation tools.
Show More..

Skai’s Budget Navigator and Custom Metrics helped Camelot boost ROAS for Michaels during COVID-19. Camelot shifted from in-store to online... sales using Skai’s tools for omnichannel activation. Skai integrated online and offline data to support an OmniROAS strategy. Budget Navigator was customized to work with Google Smart Shopping. Camelot achieved a 152% year-over-year ROAS increase for Michaels from April to June 2020, and a 65% year-to-date ROAS increase compared to 2019.
Show More..

Skai Labs helped Channel Bakers automate Amazon DSP campaigns using real-time weather data. The solution used Skai's API integration to... trigger ads in US cities during and after snowfall. Channel Bakers set up 300 city-specific campaigns with dynamic bidding based on snow severity. This approach increased ROAS by 165%. The automated system ensured ads reached customers when demand was highest, boosting sales and efficiency.
Show More..

Skai helped MediaCom improve online sales for a global sportswear manufacturer. MediaCom used Skai’s platform to analyze Amazon sales data... and identify key purchase patterns. They implemented custom dayparting and automated bidding rules. As a result, the campaign saw a 3% increase in ROAS, a 17% increase in CTR, and a 5% decrease in CPC. MediaCom praised Skai’s expertise and solution customization for driving these results.
Show More..

Skai helped Vishvos, an ecommerce strategy firm, boost Happy Egg's digital shelf presence and ROAS with a cross-channel retail media strategy. Vishvos used Skai... to manage campaigns across Amazon, Walmart, Target, and Instacart. The strategy increased share of search from single digits to double digits in months. Vishvos lowered CPA and increased ROAS. Skai's tools made campaign management easier and more efficient for Vishvos.
Show More..

Stella Rising used Skai's Retail Media platform to boost Amazon Ads results for Bondi Sands. The main challenge was to... grow new customers by 70% and increase brand awareness in the competitive beauty category. Stella Rising used Skai’s Portfolio, Bid Optimizations, and Dimensions to manage and optimize DSP and Sponsored Ads campaigns. As a result, they achieved a 461% ROAS, 118% increase in topline revenue, 57% more product detail page traffic, and a 46% rise in conversion rate. Skai helped Stella Rising exceed all their goals for Bondi Sands.
Show More..

Skai's Retail Media platform helped Vishvos manage Happy Egg's retail media campaigns. Happy Egg faced challenges with manual campaign management... across multiple networks. Vishvos used Skai to consolidate and standardize campaign management. This led to a 5% decrease in CPAs, a 30% increase in revenue, and a 10% increase in ROAS. Meeting and reporting times were cut in half, making the process more efficient.
Show More..

Skai’s Conversion Lookalike Audiences tool helped Epitaph Group boost registrations for a client’s fundraising race. Epitaph faced challenges after Facebook... targeting updates removed many of their top audiences. They used Skai’s tool to create new lookalike audiences based on top-performing ad sets. This approach allowed them to reach more relevant users. As a result, Epitaph drove 68% more registrations compared to using Facebook’s standard lookalike audiences.
Show More..

Skai helped Reprise Digital improve results for Foundation Consumer Healthcare on Walmart Connect. The challenge was high CPCs and low... ROAS with Walmart’s first-price auctions. Skai’s support for Walmart’s second-price auction and machine learning optimization lowered CPCs by over 70%. ROI increased by 190.9%, revenue rose by 105.3%, and costs dropped by 29.3%. Reprise Digital nearly tripled ROI using Skai’s retail media platform and Experiments feature.
Show More..

Skai’s Experiments helped Epitaph Group run a paid search campaign for Kids Help Phone. The challenge was to reach youth... in hard-to-reach communities and drive 150,000–170,000 new sessions. Epitaph used Skai’s Experiments to A/B test new landing pages and optimize campaign performance. The Step 1 landing page outperformed Step 2, with a 24% decrease in clicks for Step 2. The campaign provided valuable insights for future paid search strategies.
Show More..

Skai’s Experiments helped Epitaph Group improve paid search performance for Wurth Canada. The challenge was to increase conversions and lower... cost-per-conversion using Dynamic Search Ads. Epitaph used Skai to run pre/post-tests and analyze campaign results. They found a 13% increase in impressions but a 5% decrease in conversions. The team learned to allow a seven-day ramp-up for ads and to pair seasonal promotions with always-on offers.
Show More..

Skai’s DSP Reporting Dashboard helped Croud save time and improve campaign optimization. Croud’s client spent hours each week pulling reports... from Amazon DSP to track low performance. With Skai’s dashboard, they combined multiple KPIs in one place, making it easy to spot issues and optimize campaigns. The client saved at least half an hour on reporting day and an hour or more with each optimization. Overall, the dashboard delivered a 75% time saving for reporting and campaign management.
Show More..

Skai’s Keyword Management and Automated Actions helped Havas Group Mexico boost Amazon Prime Day sales for L'Oréal Paris. The team used... Skai’s tools to analyze search terms, add negative keywords, and harvest new keywords for better ROI. Automated Actions adjusted bids and budgets in real time to optimize campaigns. As a result, revenue tripled and conversions increased by 198% compared to the previous year, while maintaining the same ROI.
Show More..

Skai’s Weather-Based Automated Actions helped Dentsu improve ad performance for TUI. TUI wanted to boost engagement and find efficiencies on... Meta during peak season. Dentsu used Skai to show ads based on real-time weather, making them more relevant. After one month, cost per purchase dropped by 43% for rain and snow ads. Return on ad spend was 39% higher and purchase value was 23% higher for snow-triggered ads.
Show More..

Skai helped Goodway Group run Amazon Sponsored Display ads for a pro basketball team. The challenge was to reach new... fans and boost ticket sales. Goodway Group used Skai's platform to manage and optimize campaigns, monitor budgets, and set up automated alerts. After three weeks, the campaign saw 7X more impressions, 11X more clicks, and a 70% higher click-through rate. The campaign also had 55% lower CPC and 60% lower CPM than other display campaigns.
Show More..

Skai's Paid Social solution helped Epitaph Group improve conversions for a premium luggage brand. The challenge was a drop in... purchases after three months of campaign activity. Epitaph used Skai’s Conversion Lookalike Audiences and Bid Multipliers to target high-performing segments. The Conversion Lookalike Audience lowered CPA by 35%. Instagram bid multipliers cut CPA by 39% in two weeks. Female segment bid multipliers reduced CPA by up to 29%. Skai enabled Epitaph to test new audiences and drive better results.
Show More..

Skai Experiments helped Rakuten Advertising save about 16 hours each month on data collection and analysis. The agency used Skai... to run A/B tests at scale for their client Backcountry, a major outdoor retailer. Skai's visual reporting made it easy to compare test results and make fast, data-driven decisions. This let Rakuten Advertising focus on new campaign strategies and adapt quickly to market changes. The tool improved efficiency and supported better outcomes for their client.
Show More..

Skai helped PMG connect Facebook and Amazon ad campaigns for a global fashion brand. PMG used Skai's integration to track... which Facebook ads led to Amazon sales. This gave PMG detailed data and a full-funnel view. PMG saw a 150% higher ROAS and a 450% higher conversion rate for Facebook ads driving to Amazon versus their website. The client plans to invest more in this strategy.
Show More..

Skai Social helped OMD Turkey lower acquisition costs for Mercedes-Benz Vans Turkey. The team used features like Analysis Grid, Cross-Channel... Audiences, and Automated Actions to optimize Facebook and Instagram campaigns. Cost per lead dropped by 40% for the X-Class and 25% for the Vito. Cost per conversion fell by 60%, and CPC decreased by 20% with cross-targeting. OMD Turkey saved hours of manual work and improved campaign results.
Show More..

Skai helped Ogilvy boost leads by 40% and cut cost per lead by 28%. Ogilvy used Skai’s automation, including Portfolio... Optimizer and Automated Actions, to manage social ad campaigns for an education services client. The team saved 15% of their time on campaign management. Skai’s cross-channel audience and tagging features improved efficiency and results. Ogilvy surpassed their goals and grew their client’s program.
Show More..

Celeste AI helped Marshall boost ZUP's summer sales on Amazon. Marshall used the generative AI tool to find hidden keyword... opportunities, like "kids waterboard," that outperformed others. They quickly shifted strategy to target families, updated campaigns, and used Amazon’s GenAI creative tools for new visuals. Results included a 44% drop in CPCs and a 34% increase in ROI. Marshall plans to keep using AI insights for future growth.
Show More..

Skai Social helped Lew’Lara run a campaign to support families in Brazilian favelas during COVID-19. The campaign raised $1.2 million... USD and delivered 6,444 tons of food. It reached 30.9 million impressions and 881 conversions. The effort served 5,000 slums and impacted nearly 2 million people. Skai, Facebook, and Lew’Lara invested $75K to boost the campaign’s reach and results.
Show More..

Skai Signal Enhancement helped Kinase boost Toolstation's ROI by 168% year over year. Kinase wanted to optimize for profit margin,... but Google Smart Bidding could not support this. Skai enabled Kinase to transfer accurate conversion data into Google, improving campaign optimization. The agency used real-time data to drive better results for Toolstation. This led to a major increase in digital marketing performance.
Show More..

Skai's paid social platform helped Kelly Scott Madison cut cost per lead by 17% and increase lead conversions by 40% for a healthcare client. The agency used... Skai's bid multiplier feature to optimize Meta campaigns without restructuring audience segments. Age-based bid multipliers improved efficiency and targeting. Traffic campaigns saw a 51% rise in call conversions and a 74% drop in cost-per-call. Skai enabled granular control and better results for budget-conscious campaigns.
Show More..

Skai Retail Media helped Jellyfish, a global digital marketing agency, automate Amazon Ads for two major clients across five countries. Jellyfish used AI... Dayparting and automated rules to optimize bids, budgets, and keywords, saving time and improving campaign results. For a home care brand, 76% of US campaigns saw lower costs-per-click and 57% improved return on ad spend. In Europe, budget utilization rose by 40%. For a beauty brand, France achieved 22% higher conversion rates and Germany improved budget efficiency. Skai's automation enabled Jellyfish to balance global strategy with local performance.
Show More..

Skai helped iProspect boost their client's revenue by 159%. The agency used Skai's platform for Amazon advertising. They improved bidding,... reporting, and campaign management. Skai's tools automated manual tasks and optimized budget pacing. iProspect's client saw an 84% year-over-year return on investment. Advertising cost of sales dropped and budgeting became more efficient.
Show More..

Skai helped Empower boost VTech's Amazon Advertising results. Empower used Skai's keyword harvesting and budget optimization tools. They set up... custom rules to automate keyword expansion and tagging. Skai's AI-powered features let them optimize budgets for brand and non-brand keywords. Empower achieved 72% higher revenue and 10% higher ROAS year-over-year. This case shows the impact of advanced retail media technology.
Show More..

Skai helped Collective Measures drive a 120% increase in ad-attributed revenue for a toy brand. The agency used Skai’s full-funnel... retail media solution to target moms across Amazon, Walmart, and Target. Sponsored Ads conversion rates rose 28x when paired with DSP campaigns. Prime Video ads boosted first-touch influence by over 80%. Skai’s tools enabled real-time campaign adjustments based on inventory and shopper data, reversing four years of revenue decline.
Show More..

Skai Labs helped Channel Bakers automate Amazon DSP campaigns using real-time snowfall data. The solution used Skai’s API and advanced... automation to trigger ads in cities with recent snow, matching product ads to weather conditions. Channel Bakers saw a 165% increase in ROAS and a 42% drop in CPA. Manual campaign work fell by 90%, saving up to 4 hours per week. The team now plans to expand this weather-responsive marketing to other brands.
Show More..

Skai Custom Audits helped a large agency save 2-3 hours per account by automating SEM compliance checks for a pharmaceutical client. The agency used... custom rules to meet strict FDA advertising regulations. This reduced manual QA work and helped avoid costly fines. The tool worked alongside their existing campaign management platform. The agency ran 18 nightly audits across 8 brands for the pharma client.
Show More..

Impact Navigator helped abaGada measure the true impact of Google Display, Search, and Facebook ads for Native Instruments during a key winter promotion. The platform enabled... a 4-week experiment, using advanced incrementality measurement to validate advertising ROI. Monthly net revenue increased by more than 12% due to these campaigns. Impact on days without email promotions rose nearly 50%. These insights led abaGada and Native Instruments to update their attribution models and future plans.
Show More..

Skai helped a “Big Four” agency improve Walmart Sponsored Products campaigns for a multinational toy brand. The agency faced limited... reporting with Walmart’s self-service platform. Skai’s advanced analytics suite enabled deep data segmentation and interactive visualizations. The team analyzed data at scale and made better decisions. This led to stronger campaign performance and more actionable insights.
Show More..

Celeste AI from Skai helped Acosta Group fix slow, manual reporting. The team used to spend hours each month making... reports for clients. With Celeste AI, they now get answers in less than five minutes. Account managers can answer urgent client questions right away. The team spends more time on strategy and less on spreadsheets. This change made Acosta Group faster and more focused on client results.
Show More..

Skai helped WildFi improve paid search results for NUC University. WildFi used Skai’s Budget Navigator, Portfolios, and Search Term Analysis... to optimize campaigns and cut wasted ad spend. Over seven months, WildFi increased search conversions by 23% and saved $14,750 on underperforming search terms. Skai’s automation and insights made WildFi’s team faster and more efficient. This success led to new business opportunities for WildFi.
Show More..

Skai helped Wild Fi boost lead generation for Personal, a telecom company in Paraguay. Wild Fi used Skai to connect... Meta and Google accounts, making campaign management easier. They used AI and machine learning to optimize ad groups and budgets. Lead volume increased by 33%. Paid search conversion rates rose by 43%, and Meta campaign conversions jumped 258%. Cost-per-sale dropped 23% for search and 73% for social. Sales increased 225% on Meta and 32% on Google after using Skai.
Show More..

Skai helped Marketwake reach new audiences for Yamaha WaterCraft using Amazon Non-Endemic Sponsored Display. Marketwake wanted to target women interested... in boating and outdoor fun. Skai’s platform let them manage and track the campaign, using dashboards and automated alerts. The campaign got almost three times more impressions at half the cost of other display ads. Cost-per-click was 50% lower than Marketwake’s average. Website engagement matched other media channels.
Show More..

Skai’s Search Term Analysis and Intent-Driven Messaging tools helped Rakuten Advertising improve paid search campaigns. The team used AI to... analyze search queries and update ad copy for better relevance. In a three-week test, click-through rate rose by 30%. Conversion rate increased by 40%. Return on investment grew by 31%. Skai’s platform made campaign management faster and more effective.
Show More..

Skai’s Search Term Analysis helped Publicis LeOne manage Amazon campaigns for Haleon in Mexico. The agency faced challenges with manual... negative keyword management, which was time-consuming and complex. Skai’s AI-powered tool automated the process, making it easy to identify and act on underperforming search terms. The team saved about 18% of total ad spend from March to April 2024. In just two months, savings from reduced wasted ad spend covered the full cost of the Skai platform.
Show More..

Skai Retail Media helped Publicis LeOne boost Haleon's Amazon campaigns for Mexico's Hot Sale event. The agency used Skai's keyword... harvesting, search term analysis, and automated audits to prepare. During the event, Skai's tools enabled fast bid changes, real-time monitoring, and budget alerts. After the event, insights from Skai reports guided future planning. Results included a 61% increase in ROAS, 56% higher sales, and 383% more visibility for Haleon compared to previous periods.
Show More..

Skai’s Retail Media platform helped Publicis DE improve cross-channel marketing for John Frieda in Germany. The agency faced challenges connecting... Amazon and Google data, slowing budget decisions and limiting campaign optimization. Skai’s Amazon Attribution integration automated data workflows and unified metrics, enabling better search bidding and campaign performance. In a four-week test, Amazon purchases rose 27% and CPA dropped 35%. Publicis DE now uses Skai to refine omnichannel strategies and drive client growth.
Show More..

Skai's retail media platform helped Publicis manage Instacart campaigns for a consumer healthcare client. The team faced rising CPCs and... time-consuming manual work. Skai automated campaign tasks, optimized bids, and improved keyword management. As a result, search CPCs dropped by 62%, falling under $2. ROAS rose above $5, and new-to-brand sales grew 130% on default bid sales. Publicis saved hours each week and improved campaign performance.
Show More..

Skai’s Budget Navigator helped Hill’s Pet Nutrition boost sales during Amazon Prime Day. The brand faced challenges in budget allocation... for peak sales events. Wavemaker and GroupM Nexus used Skai’s AI-powered tools to optimize spending and campaign performance. Hill’s Pet saw a 114% increase in conversions and an 8% decrease in CPA. Return on investment rose by 8% during Prime Day.
Show More..

Skai's Retail Media platform helped Haleon boost return on ad spend (ROAS) and new-to-brand (NTB) orders. Haleon and agency Publicis... LeOne used Skai's integration with Profitero’s Shelf Intelligence Media to connect retail insights with media activation. They ran Amazon campaigns for Parodontax, Multicentrum, and Be-Total, using automation to adjust bids based on competitor stock levels. This approach improved ROAS by 15% and increased NTB orders by 34%. The team saved time and gained a faster way to optimize campaigns.
Show More..

Skai helped Dr. Squatch improve their Amazon Ads strategy. Dr. Squatch wanted to grow and bring campaign management in-house. Skai's... platform and team enabled better keyword targeting and campaign control. In three months, branded ROAS for body wash increased by 100% and non-branded ROAS by 95%. The soap line saw a 53% shift to non-branded keywords. Dr. Squatch gained more customers and kept costs low.
Show More..

Skai’s Strategic Consulting team helped Zinus, a fast-growing ecommerce mattress and furniture company, expand into new categories on Amazon. Zinus wanted to... boost performance in sofas, bed frames, and toppers. Skai delivered a six-week analysis, including keyword audits, competitive benchmarking, and a new product framework. The team trained Zinus staff and provided actionable insights. Zinus quickly began implementing changes and gained leadership support for further improvements.
Show More..

Skai’s AI Placement Modifiers helped Central Garden & Pet improve Amazon ad performance. The company wanted to boost profitability for... its grass seed line, a seasonal product. Skai’s Expert Services team set up a four-week test using AI-powered bid recommendations. Central saw a 27% increase in ROAS across all placements. The Rest of Search position delivered a 66% ROAS boost for grass seed.
Show More..

Skai helped Zinus increase sales and ROAS on Walmart. Zinus wanted to boost their return on ad spend and category... presence. They used Skai’s Retail Media platform to manage Sponsored Products campaigns. Skai’s bulk uploads made campaign management faster and easier. Zinus saw 4X more clicks, 7X more sales, 2X higher ROAS, and a 13% drop in CPC.
Show More..

Skai’s dayparting tool helped Future Beauty Labs lower branded keyword ad spend on Amazon. The agency used Skai’s dayparting and... Intraday Schedule Report to spread the budget throughout the day. This cut total ad costs by 37% ($16,000) and increased ROI by 14.5% (from 6.70 to 7.67). CPCs dropped by 5%. The tool helped keep revenue steady while allowing more non-brand targeting and higher overall campaign revenue.
Show More..

Skai Ecommerce and Profitero helped Mayborn Group boost market share by 10 points at the brand level. The company used... data-driven insights to optimize Amazon Advertising and product performance. Mayborn saw a 115% increase in ad revenue within ROAS guardrails. Share of voice on page 1 rose by 10 points, and position 1 share of voice increased by 19 points. The team used a test and learn approach to drive ongoing growth in ecommerce sales.
Show More..

Skai Social helped a leading mattress brand boost conversions by 36%. The brand faced tough competition in the crowded sleep... support market. Using Skai’s integration with TVTY, they delivered Facebook ads during competitor TV commercials. This strategy reached people at peak engagement and increased sales. The client plans to keep using TVTY for future promotions.
Show More..

Skai helped Masterbuilt and Kamado Joe grow sales on Amazon. Tombras used Skai's reporting and analytics to optimize ad campaigns.... Masterbuilt saw a 44% increase in sales and 24% growth in ROAS. Kamado Joe's sales jumped by 1390%. Skai Portfolio Optimization made hundreds of bid changes daily. The brands reached new records in ecommerce performance.
Show More..

Skai's Amazon Attribution solution helped Haleon connect paid search and Amazon performance. The team used cross-channel tracking to send Google... traffic to Amazon, gaining insights into sales and units sold. After optimization, Haleon saw a 26% increase in ROAS, 15% more purchases, 20% more units sold, and an 18% rise in revenue. CPA dropped by 52%. Non-brand keywords had 38% lower CPC and drove 87% of impressions. These results improved budget allocation and strategy for Haleon's brands.
Show More..

Skai’s Share of Voice Analytics helped a Fortune 500 CPG brand boost Amazon performance. The brand’s agency used Skai to... track impression share and optimize across key keywords. Share of Voice rose by 92%. Conversion rate increased by 63%. Revenue jumped by 213%. ROAS improved by 64%.
Show More..

Skai’s search term analysis tools helped a leading aggregator of Amazon FBA seller brands save over 20 hours per week. The team managed... more than 2 million keywords and needed to cut wasted ad spend. Skai automated the download, consolidation, and analysis of search term data. Machine learning recommended negative keywords, making the process faster. The result was an 11% increase in ROAS and significant time savings for the performance marketing team.
Show More..

Skai helped PepsiCo improve Amazon DSP campaign performance. PepsiCo used Skai's Audience Segment Bid Modifiers to target in-market segments and... adjust bids in real time. This made campaign management faster and more flexible. PepsiCo saw over 80% increase in new-to-brand ROAS, 20-30% revenue growth, 20-30% higher ROI, and 20-30% lower cost per unit sold. PepsiCo plans to use this approach for other brands.
Show More..

Skai helped Riviana Foods and Harvest Group grow their Walmart presence using Retail Media tools. The challenge was to boost... market share and increase ROAS for Walmart Search campaigns. Skai's optimization and automation features enabled always-on campaigns and improved performance. As a result, Riviana Foods saw a 232% increase in sales for pickup and delivery, doubled overall sales, a 20% increase in ROAS, and a 75% increase in conversion rate.
Show More..

Skai helped Major Foods Holding Company improve Instacart ROI across multiple brands. The company wanted to make advertising easier and... get better results on Instacart. Skai’s Expert Services Team tested Instacart’s optimized bidding solution on one brand. ROAS improved by 291% in 5 weeks for that brand. After rolling out the solution to all brands, ROAS increased by 154% across the portfolio.
Show More..

Skai helped Kellogg’s manage and optimize advertising across multiple retailers in one platform. The challenge was to improve ad performance... and adapt to new UK regulations on HFSS products. Using Skai’s features like Search Term Analysis, AI Optimization, dayparting, and cross-channel dashboards, Kellogg’s increased Amazon Ads revenue by 68% and ASDA revenue by 85%. ROI improved by 25% on sainsburys.co.uk. Kellogg’s can now track budgets better and test ad strategies faster.
Show More..

Skai helped PepsiCo unify data and analytics for product innovation. PepsiCo's brands used to plan in isolation, missing cross-category trends.... With Skai, they connected external data sources and classified insights at the attribute level. This let them link product features to consumer benefits and spot new opportunities. The Portfolio Insights & Analytics team used Skai to support the launch of bubly, identifying attributes like energy and digestive health for new product ideas.
Show More..

Skai helped Novamex and FUEL Partnerships boost Instacart advertising. The team restructured campaigns and optimized keywords using Skai’s retail media... platform. They used analytics to track KPIs like basket penetration. Sales volume grew by 20%. Basket penetration increased by 28% during low-demand winter months. Novamex markets leading Mexican food and beverage brands in the US.
Show More..

Skai’s Budget Navigator helped Diageo boost Amazon order volume by 62%. iProspect used Skai’s optimization suite to run a dayparting... strategy and hit strict ROAS targets. Automated Actions increased bids during peak shopping times. Diageo saw a 25% increase in sales and a 26% rise in ROAS, all without raising year-over-year ad spend. Skai’s share of voice tool improved competitor monitoring and keyword strategy.
Show More..

Skai Labs helped a large pharmaceutical company automate paid search ad extension analysis. The team used to spend hours each... month on manual data gathering and reporting. Skai Labs built a solution using Snowflake Snowpark and automated monthly reporting. The new process saves 4-6 hours per month. The team now gets faster insights and can focus on campaign optimization.
Show More..

Skai helped Bayer use incrementality measurement for retail media campaigns. Bayer wanted to grow sales for Aleve and One A... Day by improving media efficiency. Skai and Incremental integrated iROI tracking into Bayer’s campaign workflows. This let Bayer optimize budgets daily and measure true incremental sales. Bayer improved its iROI by over 32%, far above the 10% goal, while keeping marketing spend flat.
Show More..

Skai helped a Fortune 500 pharma company improve ad performance for two brands on Target. The challenge was that ads... were running out early and missing peak shopping hours. Skai used Automated Actions and Experiments to test and implement dayparting. Brand A saw a 44% increase in ad revenue, 220% ROI, and 342% CTR. Brand B saw a 24% increase in ad revenue, 75% ROI, and 287% CTR. The company now uses this strategy for more brands on Target.
Show More..

Skai's Retail Media platform helped a pharmaceutical brand improve ad performance on Target. com. The challenge was that ads were...maxing out early in the day, missing peak shopping hours and losing market share. Skai used Automated Actions and dayparting to keep ads live during key hours. This led to higher ad revenue and ROI for all brands. Brand A saw a 118% revenue increase and 25% ROI growth, Brand B had a 37% revenue increase and 17% ROI growth, and Brand C achieved a 245% revenue increase and 114% ROI growth.
Show More..

Skai helped a Fortune 500 pharmaceutical company bring its retail media advertising in-house. The company wanted more control, transparency, and... an omnichannel approach. Skai’s team used tools like Budget Navigator, Bulk Creation, and Competitive Insights to optimize campaigns. In 2022, the company saw a 40% increase in ROAS, a 30% decrease in CPCs, a 90% increase in attributed sales, and an 80% increase in total orders. Skai’s platform and expert services drove these strong results.
Show More..

Skai helped a pharmaceutical brand improve Amazon Ads performance. The client faced a plateau in ROAS and wanted to reach... more qualified shoppers while reducing ad spend. Skai implemented AI Dayparting and Intraday Reports powered by Amazon Marketing Stream. These tools gave real-time insights and automated bid optimization. Over six weeks, the brand saw a 22% increase in ROAS and a 49% rise in ad-attributed revenue.
Show More..

Skai’s Keyword Harvesting tool helped a Brazilian electronics retailer improve Amazon ad results. The retailer wanted to boost revenue and... ROAS while staying on budget. They used Skai’s tool to find new, high-performing keywords and target shoppers ready to buy. The tool gave them better data and helped them make smarter decisions. As a result, they saw a 104% increase in incremental revenue and a 9.95 lift in incremental ROAS.
Show More..

Skai's Automated Actions helped Sony Electronics improve their Amazon Advertising campaigns. Sony faced a problem where their daily budget ran... out too early, missing peak sales times. Using Skai, they split their budget into four time periods to keep ads running all day. This change led to a 12% increase in ROAS for key category campaigns. Sony saw better sales and a stronger market presence with Skai's solution.
Show More..

Skai helped Philips improve their Amazon Ads with better budget management and dayparting. OMD used Skai’s Retail Media tools to... stop campaigns from running out of budget too early. They scheduled ads to run during the best hours for sales. This led to an 8% increase in ROAS and a 5% drop in CPC. Philips saw more revenue, especially in smaller countries and categories.
Show More..

Skai helped LG achieve a 71% year-over-year revenue increase on Black Friday and Cyber Monday. iCrossing used Skai’s analytics and... automation to monitor Amazon ad performance and resolve issues fast. Skai’s real-time data and optimization tools let the team spot problems and act quickly. LG also saw a 42% year-over-year growth in ROAS. The platform improved campaign visibility and made it easy to update bids and budgets.
Show More..

Skai Ecommerce helped a Fortune 50 consumer electronics brand boost Amazon advertising conversions by 467%. The brand faced strict CPA... limits and complex manual optimization across Amazon marketplaces. Skai’s automated actions and bid to ROI optimization saved time and improved campaign structure. Revenue increased by 405% and CPA dropped by 60%. The team used machine learning for keyword performance and streamlined workflows for better results.
Show More..

Skai’s Signal Enhancement helped Backcountry improve profitability in their Google Shopping campaigns. Backcountry wanted to focus on profit, not just... revenue, and used new KPIs like cost per gross margin dollar. With Skai and Rakuten Advertising, they set up Smart Bidding using gross margin as the conversion value. This led to an 8% lift in gross margin dollars and total revenue, plus gains in EBITDA. The solution helped Backcountry drive more profitable sales and better data-based optimization.
Show More..

Skai Impact Navigator helped Privalia test new display advertising channels. Privalia used the tool to run a 6-week experiment before... the holidays. The test showed no significant brand lift or revenue increase from the new channels. Privalia then reallocated their display budget to more effective channels. Now, their marketing team uses data-driven experiments to guide audience strategy. Skai Impact Navigator gives them confidence in their marketing decisions.
Show More..

Skai’s Smart Bidding and bid management tools helped Men’s Retail Holding Company boost conversions and revenue by over 100%. The company faced... declining suit sales due to changing workwear trends. They used Skai’s machine learning and Google’s Smart Bidding to improve paid search performance. Skai’s budget navigator helped control spend and set promotion days. The campaign also cut cost per click by 13%.
Show More..

Skai’s paid search platform helped Inova boost lead volume by 24%. Inova used Skai’s portfolio optimization and reporting tools to... save time and scale their product ads. The company saw a 16% increase in clicks and a 23% drop in CPA. Cost per lead fell by over 50%. Skai’s Budget Navigator and Smart Bidding gave Inova better control over bids and budgets.
Show More..

Skai’s Segment Asset Customization tool helped LaserAway improve Facebook Advertising results. LaserAway faced challenges with complex campaign structures and manual... ad tracking across 30+ locations. Using Skai’s Paid Social solution, they personalized creative by location and simplified workflows. The solution enabled bulk editing and accurate tracking. As a result, LaserAway achieved a 20% decrease in CPA compared to non-SAC ads.
Show More..

Skai's Destination Optimization helped LaserAway improve their Google Ads campaigns. LaserAway faced problems with misaligned landing pages and high ad... costs. Using Skai, they matched search intent to the right landing pages and used AI to find negative keywords. In two weeks, LaserAway saw a 15% increase in click-through rate and a 5% increase in conversion rate, even with 25% less ad spend. The solution also made their team more efficient.
Show More..

Skai helped LaserAway boost TikTok ad performance. LaserAway used Skai to automate campaign management, tagging, and tracking. In Q1 2023,... conversions rose by 150% while spend increased only 40%. Cost per acquisition dropped 50%. Conversion rate improved by 95%. Skai's platform let LaserAway manage all paid social and search data in one place, making budget decisions faster and easier.
Show More..

Skai Impact Navigator helped LaserAway measure YouTube ad effectiveness. LaserAway wanted to know if YouTube ads could grow their business.... Skai ran a five-week test using 30% of LaserAway's markets. The platform found a 5X higher ROAS than last-click attribution and over 25% business growth. LaserAway now invests more in YouTube ads with confidence.
Show More..

Skai helped Habi use Performance Max to improve paid media results. Habi wanted to lower customer acquisition costs and get... better marketing qualified leads. They used Skai’s Portfolio and Budget Navigator tools to optimize budget and campaign goals. Habi saw a 40.8% increase in revenue and a 35% growth in incremental ROI in four weeks. Habi achieved their best costs in the last five months.
Show More..

Skai’s Paid Search platform helped Domain cut cost per acquisition by 84%. Domain used Smart Bidding and Budget Navigator to... manage campaigns and automate bidding. The tools let Domain track all campaigns in one place and forecast results. This saved time and improved efficiency in the competitive Australian property market. Domain’s digital marketing team could focus on other projects instead of manual bid adjustments.
Show More..

Skai Smart Tags helped RBC boost click-through rate by 17. 5%. RBC used the tool to find and pause underperforming...search ads. The Smart Tags feature saved the team hours of manual work. RBC also saw a 2% increase in clicks and a 13.2% drop in impressions. The team now spends more time on strategic planning. RBC trusts Skai to keep their search marketing innovative and efficient.
Show More..

Impact Navigator by Skai helped Royal Bank of Canada (RBC) measure the true impact of their Google and Facebook ad spend. RBC wanted to... know how these ads affected new account openings. Skai ran an eight-week test across 300 Canadian cities. The results showed both Google and Facebook ads were undervalued by standard attribution by more than 10 times. Investing in both channels together gave the best results for new account growth. RBC plans to keep testing and investing in these channels.
Show More..

Skai’s Budget Navigator helped Vodafone Turkey adapt to volatile market conditions during COVID-19. The team used the tool with Smart... Bidding to quickly adjust budgets and CPA targets. This led to a 325% increase in leads and a 40% rise in Google Ad sales. Conversion rates improved by 20% for mobile and 15% for broadband services. CPA dropped by 20% on mobile and 16% on broadband.
Show More..

Skai’s Budget Pacing solution helped DoorDash and its agency Kepler manage paid social campaigns across TikTok and Snapchat. DoorDash faced challenges... with manual media activation and budget allocation for recruiting delivery drivers. Skai automated ad creation and budget control, letting teams focus on creative analysis. After using Skai, DoorDash saw a 154% increase in conversion rate, a 55% drop in cost per action, and an 11% rise in conversion volume, all while spending less than half the previous budget.
Show More..

Skai Amazon Attribution helped Haleon boost ROAS by 26%. The team used cross-channel tracking to connect Google search and Amazon... sales. They set up custom dashboards and automated bidding rules. Haleon saw 15% more purchases, 20% more units sold, and an 18% revenue increase. Cost per acquisition dropped by 52%. The solution gave full visibility into customer behavior and improved commercial outcomes.
Show More..

Skai helped IKEA and Wavemaker boost their back-to-school campaign on Pinterest. The team used Skai’s ad tech platform to run... a Pinterest Search campaign, targeting college students shopping for dorm room items. In just 3 months, the campaign’s click-through rate beat its benchmark by 72%. Cost per click dropped by 37%. Skai’s reporting tools gave the team better insights into consumer behavior, leading to a more audience-first strategy.
Show More..

Skai KPO and Google eCPC helped O’Neill boost their shopping campaign results. O’Neill saw a 92% increase in ROAS and... a 37% rise in revenue. The combined solution cut CPC by 45% and CPA by 47%. Media costs dropped by 29%. O’Neill met their paid search goals without losing site traffic.
Show More..

Skai Social helped LaserAway cut CPA by 38% and boost holiday season revenue by 25%. LaserAway used Personas, A/B testing,... and automated actions to improve paid social campaigns. The platform let them find the best ad creative and audiences. LaserAway tied campaign results to offline KPIs using their own business intelligence data. The team saw record conversions for November and December.
Show More..

Skai helped Chacka Marketing boost their client's Amazon Marketing Services revenue by 156% year-over-year. Chacka used Skai's Retail Media platform... to manage campaigns in bulk, automate reports, and access real-time product data. The platform saved the team five hours per week on bid management. Chacka improved reporting, scaled campaigns, and delivered strong results for their ecommerce client.
Show More..

Skai helped Royal Bank of Canada cut cost-per-action by 31% and cost-per-click by 25%. The bank used Skai’s Portfolio Optimizer... and campaign mirroring to boost paid search efficiency. Click-through rate jumped 144% and Bing CTR rose up to 33%. RBC increased clicks by 34% and improved Bing performance year-over-year. The team saved time while growing results across search campaigns.
Show More..