Real-World Case Studies and Customer Success Stories with Skai

Skai's Paid Social solution helped Epitaph Group improve conversions for a premium luggage brand. The challenge was a drop in... purchases after three months of campaign activity. Epitaph used Skai’s Conversion Lookalike Audiences and Bid Multipliers to target high-performing segments. The Conversion Lookalike Audience lowered CPA by 35%. Instagram bid multipliers cut CPA by 39% in two weeks. Female segment bid multipliers reduced CPA by up to 29%. Skai enabled Epitaph to test new audiences and drive better results.
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Skai helped Goodway Group run Amazon Sponsored Display ads for a pro basketball team. The challenge was to reach new... fans and boost ticket sales. Goodway Group used Skai's platform to manage and optimize campaigns, monitor budgets, and set up automated alerts. After three weeks, the campaign saw 7X more impressions, 11X more clicks, and a 70% higher click-through rate. The campaign also had 55% lower CPC and 60% lower CPM than other display campaigns.
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Skai’s Weather-Based Automated Actions helped Dentsu improve ad performance for TUI. TUI wanted to boost engagement and find efficiencies on... Meta during peak season. Dentsu used Skai to show ads based on real-time weather, making them more relevant. After one month, cost per purchase dropped by 43% for rain and snow ads. Return on ad spend was 39% higher and purchase value was 23% higher for snow-triggered ads.
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Skai's Campaign Mirroring helped Rakuten Marketing boost Bing shopping campaign revenue by 227% year over year. The agency also saw... an 18% increase in overall revenue. Skai's automation saved the team 50% of their time. Rakuten Marketing used Skai to scale campaigns from Google to Bing quickly. The solution kept campaigns in sync and improved efficiency for digital marketing.
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Skai’s Conversion Lookalike Audiences helped Epitaph Group boost registrations by 68% for a client’s fundraising race. Epitaph faced challenges after... Facebook targeting updates removed key audience segments. Using Skai’s API-only tool, they built new lookalike audiences based on top-performing ad sets. This approach expanded reach and kept targeting relevant. The new audience outperformed Facebook’s native lookalike, driving more conversions.
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Skai’s DSP Reporting Dashboard helped Croud save 75% of reporting time for their client. The dashboard pulled all key KPIs... into one place, making it easy to spot low performance in campaigns. Croud’s client saved at least half an hour on reporting day and an hour or more with each optimization. The tool allowed scalable reporting across creatives, audiences, line items, and inventory. Croud quickly identified problems and optimized campaigns using Skai’s retail media solution.
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Skai’s Budget Navigator and Portfolios helped BETC Havas boost orders for TIM by 30%. The agency used Skai’s paid search... optimization tools to find the best budget strategy and group campaigns by CPA goals. This led to an 18% reduction in cost per acquisition. BETC Havas continues to use Skai to improve search marketing and forecast investment results. The solution supports automation and performance for paid search campaigns.
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Skai Signal Enhancement helped Kinase boost Toolstation's ROI by 168% year over year. Kinase wanted to optimize for profit margin,... but Google Smart Bidding could not support this goal. Skai enabled Kinase to transfer accurate conversion data into Google, letting them use real profit margin data for bidding. This data-driven approach led to a major increase in campaign performance for Toolstation. Kinase credits Skai as a key technology partner for digital marketing success.
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Skai Budget Manager helped Mindshare boost Castrol's Amazon ROAS by 40%. The team used automated budget planning, forecasting, and optimization... tools. They also leveraged bulksheets, fusion reports, and bid-to-ROI features. Total sales for Castrol's Amazon program rose by 28%. May 2018 became their best month for sales and ROAS.
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Skai Retail Media helped Reprise Digital nearly triple ROI for Foundation Consumer Healthcare after Walmart switched to a second-price auction model. In just four... weeks, ROI increased by 190.9% and revenue rose by 105.3%. Cost-per-click dropped by 70%, while impressions jumped 358.5%. Skai’s machine learning and Experiments feature enabled ongoing optimization, driving down costs and boosting campaign scale.
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Skai’s Conversion Lookalike Audiences helped Epitaph Group boost registrations by 68% for a client’s fundraising race. Epitaph, a media planning... and buying agency, faced challenges after Facebook targeting updates removed key audience segments. Using Skai’s API-only solution, they built new lookalike audiences based on top-performing ad sets. This approach expanded reach and kept targeting relevant. The new audience outperformed Facebook’s native lookalike, driving more conversions.
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Skai's Retail Media platform helped Vishvos manage Happy Egg's retail media campaigns. Happy Egg faced challenges with manual campaign management... across multiple networks. Vishvos used Skai to consolidate and standardize campaign management. This led to a 5% decrease in CPAs, a 30% increase in revenue, and a 10% increase in ROAS. Meeting and reporting times were cut in half, making the process more efficient.
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Skai helped Vishvos boost Happy Egg's revenue by 30% on Kroger. The team used Skai's retail media platform to manage... campaigns across multiple retailers. Cost per acquisition dropped by 5%. Return on ad spend rose by 10%. Meeting and reporting times were cut in half. Skai's tools made campaign management faster and more effective.
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Skai helped a "Big Four" agency improve Walmart Sponsored Products campaigns for a multinational toy brand. The agency faced limited... analytics with Walmart's self-service platform. Skai's advanced analytics suite enabled deep data segmentation and interactive visualizations. The team analyzed data at scale and made better decisions. This led to stronger campaign performance for their client.
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Skai Retail Media helped Channel Bakers automate weather-triggered ads for traction devices. The team integrated real-time snowfall data using Skai's... API, enabling dynamic Amazon DSP campaigns. This automation increased ROAS by 165% and cut CPA by 42%. Manual work dropped by 90%, saving 4 hours per week. Channel Bakers now delivers highly relevant ads at the right time, boosting efficiency and sales.
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Celeste AI helped Remazing, a 360° Amazon agency, cut reporting time from hours to minutes. The team used to spend... up to four hours on a single client report. With Celeste AI, they now generate custom data tables and campaign summaries quickly. This freed up hours each week for strategy and campaign optimization. Remazing now spends less time on manual tasks and more on delivering results for clients.
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Skai helped Stella Rising boost Bondi Sands' Amazon Ads ROAS to 461%. The agency used Skai's retail media platform, Portfolio... Bid Optimizations, and Dimensions for campaign management. Stella Rising increased topline revenue by 118% and product detail page traffic by 57%. Upper-funnel revenue rose 1,072%, and ad revenue exceeded goals by 39%. Skai enabled efficient management of DSP and Sponsored Ads in one platform.
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Skai helped Vishvos boost Happy Egg's share of search from single to double digits in months. The cross-channel retail media... strategy increased ROAS and lowered CPA. Skai's platform let Vishvos manage all retail media campaigns in one place. Real-time reporting and budget tools made it easy to optimize ad spend. Vishvos gained a longer digital shelf presence than competitors.
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Skai's Retail Media platform helped OMD boost Philips' Amazon Ads ROAS by 8%. OMD used Skai's budget management and dayparting... features to stop campaigns from running out of budget too early. They shifted ad spend to high-conversion hours. This led to a 5% drop in cost per click and more revenue for Philips. The strategy worked best for smaller countries and categories with limited budgets.
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Skai's Budget Navigator helped Wavemaker and GroupM Nexus boost conversions for Hill’s Pet Mexico by 114% during Prime Day. The team used... AI-powered budget optimization to allocate spend efficiently and meet revenue goals. Cost per acquisition dropped by 8%. Return on investment increased by 8%. Skai enabled real-time budget adjustments and improved campaign performance in the competitive retail media space.
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Skai’s Budget Navigator and Custom Metrics helped Camelot boost ROAS for Michaels by 152% during the first months of COVID-19. The agency used... Skai’s omnichannel activation tools to shift from in-store to online sales. Skai integrated online and offline data, enabling precise budget control and optimization. Year-to-date ROAS for Michaels rose 65% compared to 2019. Camelot credits Skai’s tools for efficient budget management and strong performance in paid search automation.
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Skai’s Budget Navigator and Portfolios helped BETC Havas boost orders for TIM by 30% and cut CPA by 18%. BETC Havas used... Skai’s optimization tools to find the best budget strategy for TIM’s paid search campaigns. They grouped campaigns by CPA goals and let Skai’s algorithm adjust bids and budgets. This led to more high-quality leads and better profitability for TIM’s search marketing. BETC Havas continues to use Skai to forecast and optimize search investments.
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Skai helped WildFi boost paid search conversions by 23% for NUC University. WildFi used Skai’s Budget Navigator, Portfolios, and Search... Term Analysis to optimize campaigns and cut wasted ad spend. Over seven months, WildFi saved $14,750 by removing underperforming search terms. The agency improved cost per acquisition and campaign efficiency. Skai’s automation and insights made WildFi’s team faster and smarter marketers.
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Skai's Automated Actions helped Dentsu boost Criteo ROAS by 294% for laptops and 163% for gaming consoles. Dentsu, a global... media agency, managed Criteo campaigns for a tech brand across Europe. They used Skai to automate ad scheduling, improving budget efficiency and campaign precision. Skai Experiments tracked results, letting Dentsu refine their strategy in real time. The solution enabled scalable, data-driven retail media optimization.
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Skai’s Incrementality Testing solution helped Goodway Group measure the true impact of YouTube ads for a major healthcare brand. Traditional attribution could... not show if YouTube drove new patient bookings. Goodway Group used Skai to run a geo-based holdout test across U.S. regions. The test showed an 11.3% overall incremental lift in bookings, with a 17% rise during the campaign and 3% after. These results proved YouTube’s value and supported future investment in cross-channel testing.
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Skai Retail Media helped Reprise Digital nearly triple ROI for Foundation Consumer Healthcare after Walmart switched to a second-price auction model. ROI jumped by... 190.9%, revenue rose 105.3%, and cost-per-click dropped 70%. Skai’s machine learning and Experiments feature enabled ongoing optimization and clear performance tracking. Reprise Digital saw 141.4% more clicks and 94.2% more conversions, with costs down 29.3%.
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Skai's Retail Media platform helped Lewis Media Partners boost Sauer Brands' Walmart Connect ad performance. The team used AI-powered Portfolio... Optimization and Competitive Insights to improve budget use and track competitors. Automated Actions and dashboards made reporting faster and easier. ROAS jumped 113% year-over-year, and ad spend increased 144%. Sauer Brands saw strong revenue growth from these optimizations.
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Skai's Budget Navigator helped iProspect improve a fashion brand's paid search ROI. The team automated bidding and budget management, reducing... manual work. After one month, they saw a 12% drop in CPC and a 34% increase in ROI. Budget Navigator hit 99.9% of the target budget and saved hundreds of hours. The solution scaled to more ad types after strong results.
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Skai’s Retail Media platform helped Lewis Media Partners boost sales and brand visibility for Sauer Brands on Walmart Connect. The agency used... Skai’s AI-powered Portfolio Optimization, Scheduled Reports, and Competitive Insights to improve ad placements and budget use. Automated Actions and dashboards made it easier to find and target profitable keywords. As a result, Lewis Media Partners achieved a 113% year-over-year increase in ROAS and increased ad spend by 144%. The team continues to optimize and explore new growth opportunities with Skai.
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Skai’s Paid Search solutions helped Lewis Media Partners improve paid search campaigns for a financial services client. The agency wanted... to lower cost per acquisition and increase new account openings. They used Skai to optimize budgets, analyze search terms, and streamline reporting. As a result, CPA dropped by 34% state-wide and 59% nationally. The client saw strong growth and exceeded their goals for new accounts.
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Skai's Impact Navigator helped abaGada measure the true impact of digital advertising for Native Instruments during a key winter promotion. The platform enabled... a 4-week experiment, analyzing Google Display, Search, and Facebook campaigns. Impact Navigator revealed a net revenue increase of over 12% and nearly 50% higher incremental ROI on non-promotion days. These insights led abaGada to recalibrate attribution models and update future plans, validating their digital media strategies.
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Skai's AI-powered Portfolio Optimization and Budget Navigator helped Tinuiti boost Full Moon Pet's Amazon sales. Revenue grew by 24% in... one month. ROI improved by 23%. Conversion rate jumped 28%. Tinuiti used Skai to optimize ad spend and drive better campaign results. The solution delivered higher efficiency and more targeted campaigns.
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Skai's retail media platform helped Publicis manage Instacart campaigns for a consumer healthcare client. The team faced rising CPCs and... time-consuming manual work. Skai automated campaign tasks, optimized bids, and improved keyword management. As a result, search CPCs dropped by 62%, falling under $2. ROAS rose above $5, and new-to-brand sales grew 130% on default bid sales. Publicis saved hours each week and improved campaign performance.
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Skai’s Retail Media platform helped Publicis DE improve cross-channel marketing for John Frieda in Germany. The agency faced challenges connecting... Amazon and Google data, slowing budget decisions and limiting campaign optimization. Skai’s Amazon Attribution integration automated data workflows and unified metrics, enabling better search bidding and campaign performance. In a four-week test, Amazon purchases rose 27% and CPA dropped 35%. Publicis DE now uses Skai to refine omnichannel strategies and drive client growth.
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Skai Retail Media helped Publicis LeOne boost Haleon's Amazon campaigns for Mexico's Hot Sale event. The agency used Skai's keyword... harvesting, search term analysis, and automated audits to prepare. During the event, Skai's tools enabled fast bid changes, real-time monitoring, and budget alerts. After the event, insights from Skai reports guided future planning. Results included a 61% increase in ROAS, 56% higher sales, and 383% more visibility for Haleon compared to previous periods.
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Skai’s Search Term Analysis helped Publicis LeOne manage Amazon campaigns for Haleon in Mexico. The agency faced challenges with manual... negative keyword management, which was time-consuming and complex. Skai’s AI-powered tool automated the process, making it easy to identify and act on underperforming search terms. The team saved about 18% of total ad spend from March to April 2024. In just two months, savings from reduced wasted ad spend covered the full cost of the Skai platform.
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Skai helped Wavemaker boost a new CPG brand's Amazon share of search by 42%. Wavemaker used Skai’s Dimensions and Automated... Actions to tag and optimize Sponsored Product Ads. They paused ads for sister brands during peak hours, focusing spend on the new brand. This strategy led to a 50% increase in CTR and a 17% rise in ROAS. Skai’s tools saved the team time and improved campaign results.
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Celeste AI from Skai helped Acosta Group fix slow, manual reporting. The team used to spend hours each month making... reports for clients. With Celeste AI, they now get answers in less than five minutes. Account managers can answer urgent client questions right away. The team spends more time on strategy and less on spreadsheets. This change made Acosta Group faster and more focused on client results.
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Skai's advanced analytics suite helped a “Big Four” agency improve Walmart Sponsored Products campaigns for a multinational toy brand. The agency faced... limited reporting with Walmart’s self-service platform. Skai enabled deep data segmentation, sorting, and interactive visualizations. The team analyzed data at scale and made better decisions. This led to stronger campaign performance and actionable insights.
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Skai's Impact Navigator helped abaGada measure the true impact of digital advertising for Native Instruments during a key winter promotion. The platform enabled... a 4-week experiment, using advanced incrementality measurement across Google Display, Search, and Facebook. Monthly net revenue increased by more than 12% due to these campaigns. Impact rose nearly 50% on days without email promotions, showing the value of paid media for awareness. These insights led abaGada and Native Instruments to update their attribution models and future plans.
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Skai’s custom metrics helped Strocko Consulting boost a financial services client’s conversion rate by 67%. Strocko integrated offline conversion data... into Skai, allowing them to optimize paid search campaigns for funded applications. Before Skai, the client had a 13% acceptance rate. With Skai, they set higher bids on top-performing keywords and improved efficiency, even during COVID. The client saw more revenue and better results from non-branded campaigns.
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Skai's AI-powered Portfolio Optimization and Budget Navigator helped Tinuiti boost Full Moon Pet's Amazon sales. Revenue grew by 24% in... one month. ROI improved by 23%. Conversion rate jumped 28%. Total conversions increased 22%. Click-through rate soared 133%. Skai's retail media solution drove these results with automated bid and budget management.
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Skai helped Empower boost VTech's Amazon Advertising results. Empower used Skai's keyword harvesting and budget optimization tools. They set up... custom rules to automate keyword expansion and tagging. Skai's AI-powered features let them optimize budgets for brand and non-brand keywords. Empower achieved 72% higher revenue and 10% higher ROAS year-over-year. This case shows the impact of advanced retail media technology.
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Skai's Automated Actions helped Dentsu boost Criteo ROAS by 294% for laptops and 163% for gaming consoles. Dentsu, a global... media agency, managed Criteo campaigns for a large tech brand across Europe. They used Skai to automate ad pausing and activation, improving budget efficiency and campaign precision. Skai Experiments tracked results, letting Dentsu refine their strategy for better performance. The solution enabled scalable, data-driven retail media advertising.
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Skai’s custom metrics helped Strocko Consulting boost a financial services client’s conversion rate by 67%. Strocko integrated offline conversion data... into Skai, allowing them to optimize for funded applications instead of just total applications. This shift let them bid higher on keywords that drove more accepted applications. The client saw improved efficiency and revenue, especially in non-branded campaigns during COVID-19. Paid search automation and offline conversion integration were key features used.
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Skai helped iProspect boost their client's revenue by 159%. The agency used Skai's platform for Amazon advertising. They improved bidding,... reporting, and campaign management. Skai's tools automated manual tasks and optimized budget pacing. iProspect's client saw an 84% year-over-year return on investment. Advertising cost of sales dropped and budgeting became more efficient.
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Skai Retail Media helped Jellyfish, a global digital marketing agency, automate Amazon Ads for two major clients across five countries. Jellyfish used AI... Dayparting and automated rules to optimize bids, budgets, and keywords, saving time and improving campaign results. For a home care brand, 76% of US campaigns saw lower costs-per-click and 57% improved return on ad spend. In Europe, budget utilization rose by 40%. For a beauty brand, France achieved 22% higher conversion rates and Germany improved budget efficiency. Skai's automation enabled Jellyfish to balance global strategy with local performance.
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Skai's paid social platform helped Kelly Scott Madison cut cost per lead by 17% and increase lead conversions by 40% for a healthcare client. The agency used... Skai's bid multiplier feature to optimize Meta campaigns without restructuring audience segments. Age-based bid multipliers improved efficiency and targeting. Traffic campaigns saw a 51% rise in call conversions and a 74% drop in cost-per-call. Skai enabled granular control and better results for budget-conscious campaigns.
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Celeste AI helped Marshall boost ZUP's summer sales on Amazon. Marshall used the generative AI tool to find hidden keyword... opportunities, like "kids waterboard," that outperformed others. They quickly shifted strategy to target families, updated campaigns, and used Amazon’s GenAI creative tools for new visuals. Results included a 44% drop in CPCs and a 34% increase in ROI. Marshall plans to keep using AI insights for future growth.
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Skai Custom Audits helped a large agency save 2-3 hours per account by automating compliance checks for a pharmaceutical client. The agency used... custom rules to meet strict FDA advertising regulations. Manual QA was slow and risky, but Skai's tool made audits fast and accurate. The agency ran 18 nightly audits across 8 brands, reducing errors and avoiding costly fines. This improved campaign management and ensured regulatory compliance.
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Skai helped Publicis LeOne boost new-to-brand orders for Haleon's Centrum on Amazon by 156%. The agency used Skai's retail media... automation to manage complex Amazon DSP and search campaigns. Automated workflows reduced manual setup and tagging, improving campaign accuracy and speed. Order volume grew over 7% and cost-per-order dropped more than 5% during the pilot. Skai enabled seamless campaign management and clear reporting for the client.
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Skai helped PMG connect Facebook and Amazon ad campaigns for a global fashion brand. PMG used Skai's integration to track... which Facebook ads led to Amazon sales. This gave PMG detailed data and a full-funnel view. PMG saw a 150% higher ROAS and a 450% higher conversion rate for Facebook ads driving to Amazon versus their website. The client plans to invest more in this strategy.
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Skai's Paid Social helped Kelly Scott Madison cut cost per lead by 17% and boost conversions by 40% for a healthcare client. The agency used... Skai's bid multiplier feature to optimize Meta campaigns without losing audience integrity. Age-based bid multipliers improved efficiency and targeting. Traffic campaigns saw a 51% rise in call conversions and a 74% drop in cost-per-call. Skai enabled smarter audience targeting and better campaign results.
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Skai's dayparting feature helped Future Beauty Labs cut ad costs by 37%. The company used Skai for Amazon retail media... campaigns. ROI increased by 14.5%, from 6.70 to 7.67. Cost per click dropped by 5%. The tool let them spend less on branded keywords and keep revenue steady.
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Skai’s dayparting feature helped Future Beauty Labs cut ad costs by 37%, saving $16,000. ROI increased by 14.5%, rising from... 6.7 to 7.67. The company also saw a 5% drop in CPCs. Skai’s retail media solution let them shift budget from branded keywords to more incremental campaigns. This improved revenue and kept ad presence strong on Amazon.
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Skai Retail Media helped Zinus boost sales 7X and double ROAS on Walmart. Zinus used Skai’s bulk uploads to automate... campaign management, saving time and effort. The company tripled its average monthly spend and saw 4X more clicks. Cost per click dropped by 13%. Zinus gained a larger share of Sponsored Products placements and improved category presence.
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Skai's omnichannel marketing platform helped Opella transform its in-house retail media team. Opella moved from a managed service to internal... management, then partnered with Skai Expert Services for advanced strategy. In a 30-day challenge, Opella saw an 11% increase in impressions and a 13% drop in CPCs in Mexico, a 22% ROI boost in Italy, and a 30% reduction in lost revenue in the US. The team used AI features, improved campaign structure, and expanded brand reach. Opella became a global leader in retail media strategy.
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Skai helped TIKI Brand improve ROAS by 34% and lower CPC by 15% in just two months. The marketing team... used Skai's retail media platform and expert services to boost Amazon Ads performance. Increased ad spend led to a highly successful peak season. TIKI Brand saw better revenue and profitability with Skai's support. The team praised Skai for collaboration and creative ideas.
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Skai helped Dr. Squatch improve their Amazon Ads strategy. Dr. Squatch wanted to grow and bring campaign management in-house. Skai's... platform and team enabled better keyword targeting and campaign control. In three months, branded ROAS for body wash increased by 100% and non-branded ROAS by 95%. The soap line saw a 53% shift to non-branded keywords. Dr. Squatch gained more customers and kept costs low.
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Skai helped Youtheory boost Instacart Ads ROI by 152%. The supplement brand wanted to grow sales and market share on... Instacart. Skai's keyword harvesting, budget optimization, and automated dayparting improved ad performance. Impressions rose 120%, conversions 11%, and revenue 95%. Cost-per-click dropped 45%. Youtheory saw faster sales growth and better brand awareness with Skai's retail media platform.
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Skai Social helped a leading mattress brand boost conversions by 36%. The brand used Skai’s integration with TVTY to sync... Facebook ads with competitor TV commercials. This strategy reached people during peak engagement and drove more sales. The mattress brand plans to keep using TVTY for future promotions. Skai’s solution combined digital advertising with TV monitoring for strong results.
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Skai’s search term analysis tools helped a leading aggregator of Amazon FBA seller brands save over 20 hours per week. The team managed... more than 2 million keywords and needed to boost Amazon Ads profitability. Skai automated the download, consolidation, and analysis of search term data. Machine learning recommended negative keywords, making it easy to cut waste. The result was an 11% increase in ROAS and major time savings for the performance marketing team.
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Skai's integration with Profitero’s Shelf Intelligence Media helped Haleon boost ROAS by 15% and increase new-to-brand orders by 34%. Haleon used Skai... Portfolios to automate bid adjustments on Amazon, responding to competitor stock levels. The solution enabled faster campaign management and smarter budget use. Publicis LeOne and Haleon leveraged retail media automation to outperform competitors and attract new shoppers. The approach delivered measurable gains across key brands like Parodontax, Multicentrum, and Be-Total.
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Skai Market Intelligence helped one of the world’s largest pet care companies cut time-to-insight by 10x. The company used Skai’s... AI-powered analytics to launch new products 300% faster. They reduced post-launch modifications by 50% and cut market intelligence costs by 90%. The platform unified data from social media, sales, and competitive sources. Teams quickly identified trends and launched successful products, improving business growth.
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Skai Market Intelligence helped one of the world’s largest pet care companies cut time-to-insight by 10x and reduce time to market for new products by 300%. The company automated... data collection and analysis, replacing slow, manual research. Post-launch modifications dropped by 50%. Costs for market intelligence and consumer insights fell by 90%. Teams used Skai’s platform to spot trends, test ideas, and launch successful new products faster.
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Skai helped TIKI Brand improve ROAS by 34% in just two months. The team used Skai's retail media platform and... expert services to lower average CPC by 15%. TIKI Brand increased ad spend and saw a highly successful peak season. The marketing team valued Skai's collaborative and creative support. Skai's retail media features drove better revenue and profitability for TIKI Brand.
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Skai Ecommerce helped Masterbuilt and Kamado Joe boost Amazon Advertising results. Tombras used Skai’s reporting and analytics to refine campaigns... and optimize bids. Masterbuilt saw a 44% increase in sales and 24% growth in ROAS. Kamado Joe’s sales jumped by 1390%. Skai’s ML-driven optimization tools powered these gains in the consumer goods sector.
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Skai Social helped a leading mattress brand boost conversions by 36%. The brand faced tough competition in the sleep support... market. They used Skai’s integration with TVTY to sync Facebook ads with competitor TV commercials. This strategy reached people during peak engagement and drove more sales. The client plans to keep using TVTY for future promotions.
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Skai Impact Navigator helped a national D2C brand measure the true impact of new story-driven video ads. The brand needed... to know if investing in personal, aspirational video content would drive results. Impact Navigator analyzed audience data and tested video incrementality across regions. After 5 weeks and over 10 million views, the videos showed significant incremental impact on revenue. The brand used these insights to optimize budget planning and expand video marketing.
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Skai’s AI Dayparting and Intraday Reports helped a pharmaceutical brand boost Amazon Ads ROAS by 22%. The client faced a... plateau in ad performance and needed better targeting and bid optimization. Skai’s tools used Amazon Marketing Stream to show the best times for ads and gave real-time keyword insights. Over six weeks, ad-attributed revenue rose by 49%. The brand automated keyword bidding and ad scheduling for better efficiency.
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Skai helped a Fortune 500 pharmaceutical company bring its retail media advertising in-house. The company wanted more control, transparency, and... an omnichannel approach. Skai’s team used tools like Budget Navigator, Bulk Creation, and Competitive Insights to optimize campaigns. In 2022, the company saw a 40% increase in ROAS, a 30% decrease in CPCs, a 90% increase in attributed sales, and an 80% increase in total orders. Skai’s platform and expert services drove these strong results.
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Skai's Retail Media platform helped a pharmaceutical brand boost ad revenue and ROI on Target. com. The challenge was ads...maxing out early, missing peak shopping hours and losing up to 52% of traffic. Skai used Automated Actions and dayparting, unavailable in Criteo, to keep ads live during key times. Brand A saw revenue up 118% and ROI up 25%. Brand B had revenue up 37% and ROI up 17%. Brand C achieved revenue up 245% and ROI up 114%. Share of voice stayed stable or improved, driving adoption across more brands.
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Skai helped a Fortune 500 pharma company improve ad performance for two brands on Target. The challenge was that ads... were running out early and missing peak shopping hours. Skai used Automated Actions and Experiments to test and implement dayparting. Brand A saw a 44% increase in ad revenue, 220% ROI, and 342% CTR. Brand B saw a 24% increase in ad revenue, 75% ROI, and 287% CTR. The company now uses this strategy for more brands on Target.
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Skai helped Bayer use incrementality measurement for retail media campaigns. Bayer wanted to grow sales for Aleve and One A... Day by improving media efficiency. Skai and Incremental integrated iROI tracking into Bayer’s campaign workflows. This let Bayer optimize budgets daily and measure true incremental sales. Bayer improved its iROI by over 32%, far above the 10% goal, while keeping marketing spend flat.
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Skai Labs helped a large pharmaceutical company automate paid search ad extension analysis. The team used to spend hours each... month on manual data gathering and reporting. Skai Labs built a solution using Snowflake Snowpark and automated monthly reporting. The new process saves 4-6 hours per month. The team now gets faster insights and can focus on campaign optimization.
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Skai helped a Fortune 500 pharma company boost ad revenue and ROI on Target. The company used Skai’s Automated Actions... and Experiments to fix ad timing issues. Brand A saw a 44% increase in ad revenue and 220% ROI. Brand B achieved a 24% rise in ad revenue and 75% ROI. Skai’s dayparting and testing features ensured ads ran during peak hours, driving higher CTR and sales.
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Skai Retail Media helped The Marzetti Company grow Sister Schubert’s brand sales. The company used a full-funnel strategy with Walmart... Connect and The Bluebird Group. The campaign increased new-to-brand sales by 47%. Total impressions rose by 240%. Repeat customers grew by 13%. Skai’s platform enabled real-time optimization and long-term measurement for retail media success.
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Skai helped Riviana Foods and Harvest Group grow Walmart sales. They used Skai's retail media tools to run always-on search... campaigns. Riviana Foods saw a 232% increase in sales for pickup and delivery. Overall sales doubled. ROAS went up by 20%. Conversion rate rose by 75%.
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Skai helped Novamex and FUEL Partnerships boost Instacart Advertising results. The teams used Skai’s enterprise platform to restructure campaigns and... optimize keywords. They tracked KPIs with Skai’s analytics, focusing on basket penetration in the soft drink category. Sales volume rose by 20%. Basket penetration increased by 28% during the winter, when soft drink sales are usually low. Skai’s retail media tools powered these gains.
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Skai’s Budget Navigator helped Diageo boost Amazon order volume by 62%. iProspect used Skai’s optimization suite to run a dayparting... strategy and hit strict ROAS targets. Automated Actions increased bids during peak shopping times. Diageo saw a 25% increase in sales and a 26% rise in ROAS, all without raising ad spend. Skai’s share of voice tool improved competitor monitoring and keyword strategy.
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PepsiCo used Skai Market Intelligence to improve product innovation. The company needed to connect data across brands and categories to... spot new trends. Skai helped PepsiCo link product attributes to consumer benefits and find new opportunities. The platform supported the launch of bubly by identifying key attributes like energy and digestive health. PepsiCo gained new insights that shaped business direction and innovation planning.
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Skai helped PepsiCo unify data and analytics for product innovation. PepsiCo's Portfolio Insights & Analytics team used Skai to connect... external data sources and classify insights at the attribute level. This enabled them to spot trends, link product features to consumer benefits, and identify new opportunities. The team used Skai to support the launch of bubly, focusing on attributes like energy and digestive health. Skai's platform made PepsiCo's innovation planning more actionable and consumer-focused.
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Skai’s Keyword Harvesting tool helped a Brazilian electronics retailer boost Amazon revenue by 104%. The retailer used the tool to... find high-performing keywords and improve ad targeting. Machine learning enabled better campaign optimization and data-driven decisions. The team saw a 9.95 lift in incremental ROAS. Skai’s retail media solution supported ongoing growth and performance.
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Skai’s Keyword Harvesting tool helped a Brazilian electronics retailer improve Amazon ad results. The retailer wanted to boost revenue and... ROAS while staying on budget. They used Skai’s tool to find new, high-performing keywords and target shoppers ready to buy. The tool gave them better data and helped them make smarter decisions. As a result, they saw a 104% increase in incremental revenue and a 9.95 lift in incremental ROAS.
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Skai Ecommerce helped a Fortune 50 Consumer Electronics brand boost Amazon advertising conversions by 467%. The brand faced strict CPA... limits and struggled to scale campaigns across multiple Amazon marketplaces. Skai’s automated actions and bid to ROI optimization reduced manual work and improved efficiency. Revenue increased by 405% and CPA dropped by 60%. The team saved time and achieved strong retail media results.
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Skai’s keyword management tools helped HP Inc. boost ad efficiency in Europe. The team used Skai’s Search Term Analysis to... cut wasted spend and add high-performing keywords. Automated rules made keyword harvesting fast and easy. HP Inc. saw a 16% increase in ROAS and improved campaign performance on Amazon. Workflow efficiency and targeting precision also improved.
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Skai helped LG boost revenue by 71% year-over-year during Black Friday and Cyber Monday. LG and iCrossing used Skai’s analytics... and automation to monitor Amazon ad campaigns in real time. The platform flagged ad issues fast, letting the team fix problems and optimize bids and budgets quickly. LG also saw a 42% increase in ROAS. Skai’s tools gave better data visibility and faster action for eCommerce success.
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Skai Ecommerce helped Spin Master manage Amazon Advertising during COVID-19. When conversion rates dropped due to shipping delays, Skai and... DataWeave built a tool to track Amazon shipping windows. This let Spin Master focus ad spend on products with fast delivery. Conversion rates rose sharply after using the tool. The solution also improved strategy and expectation management during the pandemic.
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Skai Ecommerce helped a global video game brand boost revenue by 511% using Amazon Advertising. The brand struggled with manual... keyword bidding, which was slow and error-prone. Skai’s automation suite sent alerts and adjusted bids automatically, saving time and improving efficiency. Click volume grew by 274% and impression volume by 211%. The brand gained a stronger share and higher sales with Skai’s automated actions.
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Skai’s Budget Navigator helped Vodafone Turkey cut cost per conversion by 42% and lower CPC by 49%. The team faced... fierce competition and daily market volatility in search advertising. Skai’s tool worked with Google Smart Bidding to automate budget allocation and adjust to market changes. Vodafone Turkey saw impressions rise by 6.5% and traffic increase by 1.82%. The solution improved efficiency and let the team focus on strategy.
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Skai’s Budget Navigator helped Vodafone Turkey adapt to volatile market conditions during COVID-19. The team used the tool with Smart... Bidding to quickly adjust budgets and CPA targets. This led to a 325% increase in leads and a 40% rise in Google Ad sales. Conversion rates improved by 20% for mobile and 15% for broadband services. CPA dropped by 20% on mobile and 16% on broadband.
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Skai's Destination Optimization helped LaserAway fix misaligned search traffic and landing pages. LaserAway used AI-powered tools to guide customers to... the right service pages, improving the customer journey. In just two weeks, they saw a 15% increase in click-through rate and a 5% rise in conversion rate, even with a 25% lower ad spend. The automation also made the team more efficient. LaserAway now relies on Skai for paid search automation and traffic sculpting.
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Skai helped LaserAway boost TikTok ad performance. LaserAway used Skai to automate campaign management and reporting. In Q1 2023, TikTok... conversions rose by 150% with only a 40% increase in spend. Cost per acquisition dropped by 50%, and conversion rate improved by 95%. Skai's platform let LaserAway make faster, better budget decisions across paid social channels.
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Skai helped IKEA and Wavemaker boost their back-to-school campaign on Pinterest. The team used Skai’s ad tech platform to run... a Pinterest Search campaign, targeting college students shopping for dorm room items. In just 3 months, the campaign’s click-through rate beat its benchmark by 72%. Cost per click dropped by 37%. Skai’s reporting tools gave the team better insights into consumer behavior, leading to a more audience-first strategy.
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Skai’s Signal Enhancement helped Backcountry boost gross margin dollars by 8%. The team used Skai with Rakuten Advertising to optimize... Google Shopping campaigns for profitability, not just revenue. They set conversion values based on gross margin dollars and targeted cost per gross margin dollar. This approach led to higher sales volume and EBITDA gains, with total revenue also up 8%. Data-driven optimization improved both sales and profit margins.
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Skai Paid Search helped Domain lower its cost per acquisition by 84%. Domain used Smart Bidding and Budget Navigator to... manage campaigns and automate bidding. The platform made it easy to track all campaigns in one place. Automation saved time and improved efficiency. Domain now focuses more on other projects instead of manual bid adjustments.
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Skai’s Paid Search platform helped Domain cut cost per acquisition by 84%. Domain used Smart Bidding and Budget Navigator to... manage campaigns and automate bidding. The tools let Domain track all campaigns in one place and forecast results. This saved time and improved efficiency in the competitive Australian property market. Domain’s digital marketing team could focus on other projects instead of manual bid adjustments.
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Skai's Budget Navigator and Signal Enhancement helped Creditas MX cut acquisition costs by 42%. The financial services company used machine... learning to automate bidding and optimize budgets. They improved lead quality by sending true north data to publishers. In 9 months, Creditas MX increased qualified lead volume by 181% and boosted ROAS by 1.5x. Skai enabled more efficient paid search campaigns and better targeting.
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Skai Social helped Mercedes-Benz Vans Turkey and OMD Turkey cut cost per lead by 40% for the X-Class and 25% for the Vito. The team used... features like Analysis Grid, Cross-Channel Audiences, and Automated Actions to optimize Facebook and Instagram campaigns. Cost per conversion dropped by 60% and CPC fell by 20% with cross-targeting. Automation saved hours of manual work. The team spent more time on insights and strategy, improving digital marketing results.
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Skai’s Budget Pacing solution helped DoorDash and agency Kepler automate paid social marketing across TikTok and Snapchat. DoorDash faced manual... media activation challenges when onboarding new delivery drivers. Skai’s tool enabled smart budget allocation and automated ad mirroring, saving time and boosting efficiency. Conversion rate on TikTok rose by 154%, cost per action dropped 55%, and conversion volume increased 11% despite spending less than half the budget. DoorDash improved Dasher acquisition and overall revenue with Skai’s paid social automation.
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