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Webtrends Optimize: Use-Cases, Insights and Reviews | 2025 Cuspera

4.32 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(1444)

AB Testing and Website optimization

App Partner

Webtrends Optimize Overview

Webtrends Optimize boosts online conversions with its market-leading MVT, AB Testing, and Personalisation platform. Businesses using this tool can expect an impressive average ROI of 28 times their investment. The platform allows for unrestricted experimentation, enabling companies to test and personalize their digital strategies effectively. It's recognized as a people's choice and a technology product of the year, underscoring its proven success in conversion rate optimization. With Webtrends Optimize, businesses can refine their online presence and drive significant growth in customer engagement and sales.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Helpdesk Management, as the business use cases that they have been most satisfied with while using Webtrends Optimize.

Other use cases:

Segmentation And Targeting
Customer Feedback Management
Digital Marketing
Collaboration
Training & Onboarding
Contract Management
Lead Qualification: Technographic

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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Webtrends Optimize.

Other priorities:

Acquire Customers
Enhance Customer Relationships
Improve Digital And Social Presence
Improve Efficiency
Scale Best Practices
Enter New Markets Internationally Or Locally
Improve Brand Engagement
Reduce Bounce
Improve Stakeholder Relations
Build Brand Awareness
Manage Risk
Shorten Ramp Up Time

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Webtrends Optimize Use-Cases and Business Priorities: Customer Satisfaction Data

Webtrends Optimize works with different mediums / channels such as Website. and Phone Calls.

Webtrends Optimize's features include Personalization, Widgets, AB Testing, etc. and Webtrends Optimize support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Webtrends Optimize analytics capabilities include Custom Reports, and Analytics.

Reviews

"We are making great advances in providing an enhanced customer experience thanks to our testing programme… which aligns perfectly with the strategic business goals of our organisation." - David Hirsch

Webtrends Optimize, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Webtrends Optimize is a market-leading MVT, AB Testing, and Personalisation platform. Clients typically achieve a 28x ROI, significantly boosting online conversions.

Popular Business Setting

for Webtrends Optimize

Top Industries

Transportation/Trucking/Railroad
Retail
Computer Software

Popular in

Enterprise
Small Business
Mid Market

Webtrends Optimize is popular in Transportation/Trucking/Railroad, Retail, and Computer Software and is widely used by Enterprise, Small Business, and Mid Market.

Comprehensive Insights on Webtrends Optimize Use Cases

How does Webtrends Optimize address your Engagement Management Challenges?

Webtrends Optimize helps businesses improve website engagement, increase clicks, drive lead generation, and personalize applications. The platform facilitates data collection through user interactions and historical information imports. The solution requires a well-optimized website and a collaborative effort between business units, marketing teams, and design agencies for optimal results.

"...We're using Optimize to help personalise an app of ours so that we can get more people to engage with it...." Peer review by User

What Are the key features of Webtrends Optimize for Sending & Publishing Communications?

Why is Webtrends Optimize the best choice for Helpdesk Management?

How efficiently Does Webtrends Optimize manage your Segmentation And Targeting?

How can Webtrends Optimize enhance your Customer Feedback Management process?

26 buyers and buying teams have used Cuspera to assess how well Webtrends Optimize solved their Conversion Rate Optimization needs. Cuspera uses 1444 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
David Hirsch Director Marketing Campaigns & Performance Bupa	We are making great advances in providing an enhanced customer experience thanks to our testing programme… which aligns perfectly with the strategic business goals of our organisation. Testimonial By David Hirsch
Steven Moore Head of eCommerce Hotels4u	Webtrends Optimize was able to develop a solution without placing additional burden on internal resources. Their recommended designs have driven a 61% increase in search and 22% lift in visitors seeing our hotel pages through our mobile channel. Testimonial By Steven Moore
Adam Hatfield Head of Digital nib	Having worked with Webtrends Optimize for 12 months, its Optimize tool and the team’s expertise have made a huge impact on our conversion optimisation strategy. Before we began our partnership, we had conflicting ideas about how best to improve our customer experience. Webtrends Optimize gave us th...e guidance necessary to help prioritise activity that would help drive subscriptions. Testimonial By Adam Hatfield

CUSTOMERS	TESTIMONIALS
David Hirsch Director Marketing Campaigns & Performance Bupa	We are making great advances in providing an enhanced customer experience thanks to our testing programme… which aligns perfectly with the strategic business goals of our organisation. Testimonial By David Hirsch
Steven Moore Head of eCommerce Hotels4u	Webtrends Optimize was able to develop a solution without placing additional burden on internal resources. Their recommended designs have driven a 61% increase in search and 22% lift in visitors seeing our hotel pages through our mobile channel. Testimonial By Steven Moore
Adam Hatfield Head of Digital nib	Having worked with Webtrends Optimize for 12 months, its Optimize tool and the team’s expertise have made a huge impact on our conversion optimisation strategy. Before we began our partnership, we had conflicting ideas about how best to improve our customer experience. Webtrends Optimize gave us th...e guidance necessary to help prioritise activity that would help drive subscriptions. Testimonial By Adam Hatfield

Case Studies

Computer Software

CASE STUDY Microsoft

Webtrends Optimize helped Microsoft build an enterprise-wide experience optimisation program. Microsoft needed to connect many business units and digital properties with different goals. They chose W...ebtrends Optimize for its security, interoperability, and support. The platform allowed Microsoft to run hundreds of tests each year, from simple to complex. Microsoft used these tests to improve site redesigns, usability, and purchase funnels.

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Hospitality

CASE STUDY Hotels4u

Webtrends Optimize helped Hotels4u improve their website with search funnel optimisation and multivariate testing. Hotels4u wanted to increase online sales and make booking easier for users. The team... used A/B and multivariate testing to improve the homepage, hotel details page, and booking funnel. Mobile site optimisation led to a 61% increase in searches and a 22% rise in mobile pageviews. Hotels4u saw a 5.5% increase in conversions after using Webtrends Optimize.

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Retail

CASE STUDY Cracka Wines

Webtrends Optimize helped Cracka Wines use multivariate testing (MVT) to boost online sales. The team ran three MVT tests on the website. The first test increased sales by 36% by making the homepage ...easier to use. The second test improved sales by 13.5% by showing returning visitors their recently viewed items. The third test changed pricing displays and led to an 18% sales uplift. Cracka Wines quickly added the winning changes to their site.

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Non-Profit Organization Management

CASE STUDY World Vision Canada

Webtrends Optimize helped World Vision Canada improve its donor website. The charity wanted to make the site better for donors and save money on development. Before, they made changes based on guesse...s. With Webtrends Optimize, they used A/B and multivariate testing to find what works. The team learned what changes increased conversions and which ideas to avoid. This saved time and money. The platform gave them data to make smart choices and plan future tests.

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Insurance

CASE STUDY nib

Webtrends Optimize helped nib improve its website with a tailored conversion optimisation strategy. nib wanted to make health insurance easy to buy online and needed expert help to run advanced AB an...d multivariate tests. Webtrends Optimize simplified nib’s forms and made the site more personal, using location data. The new site led to a 27% lift in conversions. Mobile users also got a better experience, making it easier to compare insurance packages and subscribe.

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Information Technology and Services

CASE STUDY Intersections Inc. (Identity Guard)

Webtrends Optimize helped Identity Guard improve their website with AB testing and multivariate testing. The team used data instead of opinions to make changes. They tested buttons, images, and page ...layouts. One experiment led to a 20% increase in conversions. The company now runs its own web optimisation program using Webtrends Optimize.

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Webtrends Optimize Discovery

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Frequently Asked Questions(FAQ)

for Webtrends Optimize

What is Webtrends Optimize?

Webtrends Optimize is an enterprise-grade experimentation platform with a suite of website optimization tools to enhance visitors' digital experience and help businesses to increase online conversions.

Webtrends Optimize helps develop website optimisation strategy and the delivery of these tactics, ranging from simple AB test button colour changes right through to one-to-one personalisation and advanced testing techniques. Webtrends Optimize's Mutual Exclusions feature helps to control a user's exposure to multiple experiments by using mutual exclusion rules.

Webtrends Personalization provides tools for enhancing customer experiences by providing insights on past visits to the site, that enables tailoring content to their needs on future visits. The Target feature helps to Identify key segments and target each of them with a specific experience. The survey tools ranging from on-site surveys to snap-shot to complex multi-question format enables getting instant reactions on the customer experience.

What is Webtrends Optimize used for?

Webtrends Optimize is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Engagement Management, Sending & Publishing Communications and Helpdesk Management .

What are the top features of Webtrends Optimize?

Personalization, Widgets and AB testing are some of the top features of Webtrends Optimize.

Who uses Webtrends Optimize?

Webtrends Optimize is used by Transportation/Trucking/Railroad, Retail and Computer Software among other industries.

What are Webtrends Optimize alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for Webtrends Optimize.

Where is Webtrends Optimize located?

Webtrends Optimize is headquartered at Lawrence House, 45 High Street, Egham, TW20 9DP.

lightning

Peers used Webtrends Optimize for engagement management and sending & publishing communications

Webtrends Optimize Competitors

More Webtrends Optimize Alternatives...

Webtrends Optimize Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.48/5 ★ Read Reviews (2)
Custom Reports	4.52/5 ★ Read Reviews (260)
Analytics	4.41/5 ★ Read Reviews (74)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.48/5 ★ Read Reviews (2)
Custom Reports	4.52/5 ★ Read Reviews (260)
Analytics	4.41/5 ★ Read Reviews (74)

Webtrends Optimize Integrations

Webtrends Optimize integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.68/5 ★

Read Reviews (94)

Data Export

4.32/5 ★

Read Reviews (34)

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Software Failure Risk Guidance

?

for Webtrends Optimize

Overall Risk Meter

Low Medium High

Top Failure Risks for Webtrends Optimize

Webtrends Optimize News

Awards 31/08/2025

#exelite23 #cro #conversionrateoptimisation #experimentation #abtesting | Webtrends Optimize

Webtrends Optimize won the People's Choice Technology Product Of The Year award at the Experimentation Elite awards, highlighting their excellence in conversion rate optimization and A/B testing.

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Webtrends Optimize Profile

Company Name

Webtrends Optimize

Company Website

https://www.webtrends-optimize.com/

HQ Location

Lawrence House, 45 High Street, Egham, TW20 9DP

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