Webtrends Optimize Overview

Webtrends Optimize boosts online conversions with its market-leading MVT, AB Testing, and Personalisation platform. Businesses using this tool can expect an impressive average ROI of 28 times their investment. The platform allows for unrestricted experimentation, enabling companies to test and personalize their digital strategies effectively. It's recognized as a people's choice and a technology product of the year, underscoring its proven success in conversion rate optimization. With Webtrends Optimize, businesses can refine their online presence and drive significant growth in customer engagement and sales.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Helpdesk Management, as the business use cases that they have been most satisfied with while using Webtrends Optimize.

Other use cases:

  • Segmentation And Targeting
  • Customer Feedback Management
  • Digital Marketing
  • Collaboration
  • Training & Onboarding
  • Contract Management
  • Lead Qualification: Technographic
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Webtrends Optimize.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Reduce Bounce
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Manage Risk
  • Shorten Ramp Up Time
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Webtrends Optimize Use-Cases and Business Priorities: Customer Satisfaction Data

Webtrends Optimize works with different mediums / channels such as Website. and Phone Calls.

Webtrends Optimize's features include Personalization, Widgets, AB Testing, etc. and Webtrends Optimize support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Webtrends Optimize analytics capabilities include Custom Reports, and Analytics.

Reviews

"The testing pipeline is continuously evolving and becoming more sophisticated, which has been boosted by our partnership with Webtrends Optimize. They’ve been a trusted advisor playing an important role in developing more complex, personalisation-ba...sed tests to ensure we maximise website performance." - Clare Shields

Webtrends Optimize, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Webtrends Optimize is a market-leading MVT, AB Testing, and Personalisation platform. Clients typically achieve a 28x ROI, significantly boosting online conversions.

Popular Business Setting

for Webtrends Optimize

Top Industries

  • Transportation/Trucking/Railroad
  • Retail
  • Computer Software

Popular in

  • Enterprise
  • Small Business
  • Mid Market

Webtrends Optimize is popular in Transportation/Trucking/Railroad, Retail, and Computer Software and is widely used by Enterprise, Small Business, and Mid Market.

Comprehensive Insights on Webtrends Optimize Use Cases

What benefits does Webtrends Optimize offer for Engagement Management?

How can Webtrends Optimize optimize your Sending & Publishing Communications Workflow?

How efficiently Does Webtrends Optimize manage your Helpdesk Management?

How does Webtrends Optimize facilitate Segmentation And Targeting?

What benefits does Webtrends Optimize offer for Customer Feedback Management?

35+ more Business Use Cases

26 buyers and buying teams have used Cuspera to assess how well Webtrends Optimize solved their Conversion Rate Optimization needs. Cuspera uses 1444 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Webtrends Optimize testimonial

Clare Shields

Product Owner

Marks & Spencer
The testing pipeline is continuously evolving and becoming more sophisticated, which has been boosted by our partnership with Webtrends Optimize. They’ve been a trusted advisor playing an important role in developing more complex, personalisation-based tests to ensure we maximise website performanc...e.

Testimonial By Clare Shields
Webtrends Optimize testimonial

Dirk Hoerter

Global Digital / Internet Manager

Kimberly-Clark
Through testing and targeting with Webtrends Optimize, Kimberly-Clark was able to deliver more relevant content to Huggies.com visitors and significantly improve its brand experience. As a result, the company increased sign-in rates by 17%. Testimonial By Dirk Hoerter
Webtrends Optimize testimonial

Begench Atayev

Director of Marketing

Identity Guard
We appreciate the flexibility Webtrends Optimize has offered to meet our specific and changing needs over the years. We review all of our vendor contracts each year to look for cost savings, competition and new ways to do things. We find that Webtrends Optimize is unbeatable year after year. There ...is so much value for the money.

Testimonial By Begench Atayev
CUSTOMERS TESTIMONIALS
Webtrends Optimize testimonial

Clare Shields

Product Owner

Marks & Spencer
The testing pipeline is continuously evolving and becoming more sophisticated, which has been boosted by our partnership with Webtrends Optimize. They’ve been a trusted advisor playing an important role in developing more complex, personalisation-based tests to ensure we maximise website performanc...e.

Testimonial By Clare Shields
Webtrends Optimize testimonial

Dirk Hoerter

Global Digital / Internet Manager

Kimberly-Clark
Through testing and targeting with Webtrends Optimize, Kimberly-Clark was able to deliver more relevant content to Huggies.com visitors and significantly improve its brand experience. As a result, the company increased sign-in rates by 17%. Testimonial By Dirk Hoerter
Webtrends Optimize testimonial

Begench Atayev

Director of Marketing

Identity Guard
We appreciate the flexibility Webtrends Optimize has offered to meet our specific and changing needs over the years. We review all of our vendor contracts each year to look for cost savings, competition and new ways to do things. We find that Webtrends Optimize is unbeatable year after year. There ...is so much value for the money.

Testimonial By Begench Atayev

Case Studies

Retail

CASE STUDY Victoria Plum

Webtrends Optimize helped Victoria Plum improve their online store with product recommendations. The new solution used smart algorithms to show more relevant products to shoppers. Victoria Plum AB te...sted the tool and saw a 7% lift in sales over three weeks. The new system also reduced manual work and made shopping easier for customers. Victoria Plum plans to keep using Webtrends Optimize to improve their website experience.

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Retail

CASE STUDY Virgin Wines

Webtrends Optimize helped Virgin Wines improve their website with advanced personalisation. Virgin Wines wanted to make it easier for returning customers to reorder their favorite wine cases. The sol...ution involved a complex A/B test and deep database integration. The project took ten weeks and required close teamwork. The results showed a positive lift, especially for bespoke case reorders.

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Transportation/Trucking/Railroad

CASE STUDY Virgin Trains

Webtrends Optimize helped Virgin Trains improve their website. The main challenge was to make the online experience faster and better for customers. Webtrends Optimize used their testing technology t...o speed up the search tool by 93%. This led to a 6.7% increase in conversions on mobile and a 1.5% increase on desktop. Virgin Trains now trusts Webtrends Optimize as a key adviser for their digital team.

Read more →
Non-Profit Organization Management

CASE STUDY Trussell

Webtrends Optimize helped Trussell improve its website with A/B testing. The team moved the food bank search tool higher on the homepage. This led to a 16% increase in search bar use on desktop and 1...10% on mobile. More users found help faster. Financial donations from the homepage also went up. Trussell used these results to make the site simpler and more focused on helping people in need.

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Hospitality

CASE STUDY VIP SKI

Webtrends Optimize helped VIP SKI increase online bookings using exit intent popups. VIP SKI wanted to reduce pressure on their sales team and boost online conversions. The team used baseline analysi...s and A/B testing to find a key drop-off point in the booking funnel. They added an exit intent light box to keep visitors engaged. Over 19 days, online bookings rose by 12%. Desktop progression improved by 89.8% and mobile by 45%. Booking completion increased by 5.7% on desktop and 5.0% on mobile.

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Financial Services

CASE STUDY Unbiased

Webtrends Optimize helped Unbiased improve website conversions. Unbiased wanted to balance enquiries between their Matchflow process and directory listings without losing previous conversion gains. T...hey ran an AB test that added a step for users to choose between browsing a list or starting Matchflow. The test ran on all devices. The result was a 104% aggregated conversion lift for tablet visitors and strong gains across all devices. Both Matchflow and directory conversions increased, leading to more enquiries each quarter.

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Webtrends Optimize Discovery

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Frequently Asked Questions(FAQ)

for Webtrends Optimize

What is Webtrends Optimize?

Webtrends Optimize is an enterprise-grade experimentation platform with a suite of website optimization tools to enhance visitors' digital experience and help businesses to increase online conversions.

Webtrends Optimize helps develop website optimisation strategy and the delivery of these tactics, ranging from simple AB test button colour changes right through to one-to-one personalisation and advanced testing techniques. Webtrends Optimize's Mutual Exclusions feature helps to control a user's exposure to multiple experiments by using mutual exclusion rules.

Webtrends Personalization provides tools for enhancing customer experiences by providing insights on past visits to the site, that enables tailoring content to their needs on future visits. The Target feature helps to Identify key segments and target each of them with a specific experience. The survey tools ranging from on-site surveys to snap-shot to complex multi-question format enables getting instant reactions on the customer experience.

What is Webtrends Optimize used for?

Webtrends Optimize is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Engagement Management, Sending & Publishing Communications and Helpdesk Management .

What are the top features of Webtrends Optimize?

Personalization, Widgets and AB testing are some of the top features of Webtrends Optimize.

Who uses Webtrends Optimize?

Webtrends Optimize is used by Transportation/Trucking/Railroad, Retail and Computer Software among other industries.

What are Webtrends Optimize alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for Webtrends Optimize.

Where is Webtrends Optimize located?

Webtrends Optimize is headquartered at Lawrence House, 45 High Street, Egham, TW20 9DP.
lightning

Peers used Webtrends Optimize for engagement management and sending & publishing communications

Webtrends Optimize Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.48/5 ★

Read Reviews (2)
Custom Reports

4.52/5 ★

Read Reviews (260)
Analytics

4.41/5 ★

Read Reviews (74)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.48/5 ★

Read Reviews (2)
Custom Reports

4.52/5 ★

Read Reviews (260)
Analytics

4.41/5 ★

Read Reviews (74)

Software Failure Risk Guidance

?

for Webtrends Optimize

Overall Risk Meter

Low Medium High

Top Failure Risks for Webtrends Optimize

Webtrends Optimize Profile

Company Name

Webtrends Optimize

Company Website

https://www.webtrends-optimize.com/

HQ Location

Lawrence House, 45 High Street, Egham, TW20 9DP

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