Webtrends Optimize Overview

Webtrends Optimize boosts online conversions with its market-leading MVT, AB Testing, and Personalisation platform. Businesses using this tool can expect an impressive average ROI of 28 times their investment. The platform allows for unrestricted experimentation, enabling companies to test and personalize their digital strategies effectively. It's recognized as a people's choice and a technology product of the year, underscoring its proven success in conversion rate optimization. With Webtrends Optimize, businesses can refine their online presence and drive significant growth in customer engagement and sales.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Helpdesk Management, as the business use cases that they have been most satisfied with while using Webtrends Optimize.

Other use cases:

  • Segmentation And Targeting
  • Customer Feedback Management
  • Digital Marketing
  • Collaboration
  • Training & Onboarding
  • Contract Management
  • Lead Qualification: Technographic
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Webtrends Optimize.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Reduce Bounce
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Manage Risk
  • Shorten Ramp Up Time
See all business priorities See less business priorities

Webtrends Optimize Use-Cases and Business Priorities: Customer Satisfaction Data

Webtrends Optimize works with different mediums / channels such as Website. and Phone Calls.

Webtrends Optimize's features include Personalization, Widgets, AB Testing, etc. and Webtrends Optimize support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Webtrends Optimize analytics capabilities include Custom Reports, and Analytics.

Reviews

"Having worked with Webtrends Optimize for 12 months, its Optimize tool and the team’s expertise have made a huge impact on our conversion optimisation strategy. Before we began our partnership, we had conflicting ideas about how best to improve our ...customer experience. Webtrends Optimize gave us the guidance necessary to help prioritise activity that would help drive subscriptions." - Adam Hatfield

Peer review evidence (same sources as the product rating summary)

"...I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer...." Peer review by Employee in Marketing
"...Click below to send us a message or call us on. ..." Case Study Cracka Wines
"...And if you need some help or support with this doing..." Website Optimisation

Webtrends Optimize, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Webtrends Optimize is a market-leading MVT, AB Testing, and Personalisation platform. Clients typically achieve a 28x ROI, significantly boosting online conversions.

Popular Business Setting

for Webtrends Optimize

Top Industries

  • Transportation/Trucking/Railroad
  • Retail
  • Computer Software

Popular in

  • Enterprise
  • Small Business
  • Mid Market

Webtrends Optimize is popular in Transportation/Trucking/Railroad, Retail, and Computer Software and is widely used by Enterprise, Small Business, and Mid Market.

Webtrends Optimize Customer wins, Customer success stories, Case studies

How does Webtrends Optimize facilitate Engagement Management?

What makes Webtrends Optimize ideal for Sending & Publishing Communications?

How can Webtrends Optimize enhance your Helpdesk Management process?

Why is Webtrends Optimize the best choice for Segmentation And Targeting?

What makes Webtrends Optimize ideal for Customer Feedback Management?

26 buyers and buying teams have used Cuspera to assess how well Webtrends Optimize solved their Conversion Rate Optimization needs. Cuspera uses 1444 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
Webtrends Optimize testimonial

Adam Hatfield

Head of Digital

nib

Having worked with Webtrends Optimize for 12 months, its Optimize tool and the team’s expertise have made a huge impact on our conversion optimisation strategy. Before we began our partnership, we had conflicting ideas about how best to improve our customer experience. Webtrends Optimize gave us th...e guidance necessary to help prioritise activity that would help drive subscriptions.

Testimonial By Adam Hatfield
Webtrends Optimize testimonial

Dirk Hoerter

Global Digital / Internet Manager

Kimberly-Clark

Through testing and targeting with Webtrends Optimize, Kimberly-Clark was able to deliver more relevant content to Huggies.com visitors and significantly improve its brand experience. As a result, the company increased sign-in rates by 17%. Testimonial By Dirk Hoerter
Webtrends Optimize testimonial

David Hirsch

Director Marketing Campaigns & Performance

Bupa

We are making great advances in providing an enhanced customer experience thanks to our testing programme… which aligns perfectly with the strategic business goals of our organisation. Testimonial By David Hirsch
CUSTOMERS TESTIMONIALS
Webtrends Optimize testimonial

Adam Hatfield

Head of Digital

nib

Having worked with Webtrends Optimize for 12 months, its Optimize tool and the team’s expertise have made a huge impact on our conversion optimisation strategy. Before we began our partnership, we had conflicting ideas about how best to improve our customer experience. Webtrends Optimize gave us th...e guidance necessary to help prioritise activity that would help drive subscriptions.

Testimonial By Adam Hatfield
Webtrends Optimize testimonial

Dirk Hoerter

Global Digital / Internet Manager

Kimberly-Clark

Through testing and targeting with Webtrends Optimize, Kimberly-Clark was able to deliver more relevant content to Huggies.com visitors and significantly improve its brand experience. As a result, the company increased sign-in rates by 17%. Testimonial By Dirk Hoerter
Webtrends Optimize testimonial

David Hirsch

Director Marketing Campaigns & Performance

Bupa

We are making great advances in providing an enhanced customer experience thanks to our testing programme… which aligns perfectly with the strategic business goals of our organisation. Testimonial By David Hirsch
 

World Vision Canada - Non Profit Organization Management - Large

Mississauga, Canada

Webtrends Optimize helped World Vision Canada improve its donor website. The team used A/B and multivariate testing to make data-driven changes. This reduced development costs and improved donor expe...rience. Tests showed what worked and what did not, saving time and money. The charity now uses insights from Webtrends Optimize to plan future website updates.

 

Virgin Wines - Retail - Medium

Norwich, UK

Webtrends Optimize helped Virgin Wines deliver a complex web personalisation project. The goal was to let returning customers easily reorder their favorite wine cases. The solution required deep inte...gration with Virgin Wines' databases and a custom A/B test. The project overcame technical challenges, including matching previous purchases to current stock and rebuilding bespoke cases online. Early results showed a positive lift, especially for bespoke case reorders.

 

Virgin Trains - Transportation/Trucking/Railroad - Large

London, UK

Webtrends Optimize helped Virgin Trains speed up their website search tool by 93%. This led to a 6.7% increase in sales conversions on mobile and a 1.5% increase on desktop. Virgin Trains wanted to i...mprove the online experience for their customers and needed a partner for continuous testing. Webtrends Optimize provided robust AB testing and expert support. The results proved the value of website optimisation for Virgin Trains.

 

Virgin Wines - Retail - Medium

Norwich, UK

Webtrends Optimize ran a multivariate test for Virgin Wines. The test changed how mixed case offers were shown on the website. Showing discounts as a percentage increased add-to-basket clicks by almo...st 3%. Sales rose by nearly 2%. Virgin Wines gained £113,000 extra revenue per quarter from this test. The company now trusts a programmatic approach to web page optimisation.

 

VIP SKI - Hospitality - Small

London, UK

Webtrends Optimize helped VIP SKI increase online bookings by 12% using exit intent popups and A/B testing. VIP SKI wanted to reduce phone bookings and ease the workload on their sales team. The team... identified a key drop-off point in the booking funnel, especially during flight selection. They used exit intent light boxes to keep visitors engaged and encourage them to complete bookings. Over a 19-day test, progression and completion rates improved on both desktop and mobile.

 

Victoria Plum - Retail - Medium

East Riding of Yorkshire, UK

Webtrends Optimize helped Victoria Plum improve online sales by 7% using product recommendations. Victoria Plum replaced a manual system with an algorithm-driven solution. The new tool showed more re...levant products to shoppers. This led to more orders and a better customer experience. The company AB tested the solution before launch. The results exceeded expectations and made shopping easier for customers.

Webtrends Optimize Discovery

Video Thumbnail

Frequently Asked Questions(FAQ)

for Webtrends Optimize

What is Webtrends Optimize?

Webtrends Optimize is an enterprise-grade experimentation platform with a suite of website optimization tools to enhance visitors' digital experience and help businesses to increase online conversions.

Webtrends Optimize helps develop website optimisation strategy and the delivery of these tactics, ranging from simple AB test button colour changes right through to one-to-one personalisation and advanced testing techniques. Webtrends Optimize's Mutual Exclusions feature helps to control a user's exposure to multiple experiments by using mutual exclusion rules.

Webtrends Personalization provides tools for enhancing customer experiences by providing insights on past visits to the site, that enables tailoring content to their needs on future visits. The Target feature helps to Identify key segments and target each of them with a specific experience. The survey tools ranging from on-site surveys to snap-shot to complex multi-question format enables getting instant reactions on the customer experience.

What is Webtrends Optimize used for?

Webtrends Optimize is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Engagement Management, Sending & Publishing Communications and Helpdesk Management .

What are the top features of Webtrends Optimize?

Personalization, Widgets and AB testing are some of the top features of Webtrends Optimize.

Who uses Webtrends Optimize?

Webtrends Optimize is used by Transportation/Trucking/Railroad, Retail and Computer Software among other industries.

What are Webtrends Optimize alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for Webtrends Optimize.

Where is Webtrends Optimize located?

Webtrends Optimize is headquartered at Lawrence House, 45 High Street, Egham, TW20 9DP.
lightning

Peers used Webtrends Optimize for engagement management and sending & publishing communications

Webtrends Optimize Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.48/5

Read Reviews (2)
Custom Reports

4.52/5

Read Reviews (260)
Analytics

4.41/5

Read Reviews (74)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.48/5

Read Reviews (2)
Custom Reports

4.52/5

Read Reviews (260)
Analytics

4.41/5

Read Reviews (74)

Software Failure Risk Guidance

?

for Webtrends Optimize

Overall Risk Meter

Low Medium High

Top Failure Risks for Webtrends Optimize

Webtrends Optimize News

Product

Webtrends Optimize launches charity grant for CRO platform

Webtrends Optimize has introduced a charity grant scheme called "Conversion For Good," offering a 12-month license to its conversion rate optimization platform to one selected charity. This initiative aims to support charities in enhancing their digital fundraising efforts without incurring additional technology costs. The grant reflects the company's commitment to social responsibility and its B Corp certification, providing tools like A/B testing and personalisation to improve online engagement and donations.

Product

Webtrends Optimize launches charity grant for CRO platform

Webtrends Optimize has launched a charity grant called "Conversion For Good," offering a 12-month license of its conversion rate optimization platform to one charity. This initiative aims to support charities in enhancing online fundraising efforts without incurring additional technology costs. The grant includes a one-year software license but excludes ongoing support beyond initial setup.

Executive

Webtrends Optimize appoints customer success director

Webtrends Optimize has appointed Samantha Bessant as customer success director. She will lead a team focused on enhancing client partnerships and delivering a scalable customer experience. This appointment aligns with the company's growth strategy and commitment to client success.

Executive

Webtrends Optimize appoints Samantha Bessant as Customer Success Director

Webtrends Optimize has appointed Samantha Bessant as Customer Success Director to enhance client relationships and streamline customer delivery processes. Based in Surrey, Bessant will lead a team focused on account management, support, and onboarding. This appointment aligns with the company's growth strategy following a successful year marked by increased accounts and product updates.

Webtrends Optimize Profile

Company Name

Webtrends Optimize

HQ Location

Lawrence House, 45 High Street, Egham, TW20 9DP

Social