AB Tasty Overview

AB Tasty addresses the challenge of enhancing digital experiences by offering a comprehensive platform for conversion rate optimization. The platform empowers businesses to experiment and innovate with their digital interfaces, ensuring that user interactions are continually refined for better engagement and conversion. By focusing on experience optimization, AB Tasty allows companies to test and implement changes that lead to measurable growth. This solution is ideal for businesses aiming to transform user frustrations into opportunities for improvement, leveraging over a decade of expertise in digital progress. AB Tasty stands as a strategic partner for organizations seeking to maximize their digital ROI through targeted experimentation and optimization.

Use Cases

Customers recommend Engaging And Following Up, Helpdesk Management, Social Media Management, as the business use cases that they have been most satisfied with while using AB Tasty.

Other use cases:

  • Onboarding
  • Customer Feedback Management
  • Products & Pricelist Management
  • Loyalty Management
  • Digital Marketing
  • Segmentation And Targeting
  • Funnel Analysis
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Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using AB Tasty.

Other priorities:

  • Increase Average Basket Value
  • Improve ROI
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Grow Market Share
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AB Tasty Use-Cases and Business Priorities: Customer Satisfaction Data

AB Tasty works with different mediums / channels such as Website. Phone Calls. Offline etc.

AB Tasty's features include Personalization, AB Testing, Dashboard, etc. and AB Tasty support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also AB Tasty analytics capabilities include Analytics, and Custom Reports.

Reviews

"We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments." - Alexandre Duarte

Peer review evidence (same sources as the product rating summary)

"...The extensive engagement library which allows me to quickly run test that would otherwise require a lot more resources from our business technology team...." Peer review by Laurey-Anne K, CRO Specialist, Marketing and Advertising
"...My role is to help and support all of our 12 e-commerce platforms in :- Defining AB testing & personnalization roadmap-..." Peer review by Verified User, Project Manager in Marketing, Retail
"...We create the tests in AB Tasty, add specific response points, analyze the reports and provide recommendations to our clients...." Peer review by Analyst in Marketing

AB Tasty, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

AB Tasty is the essential digital experience platform, optimizing user interactions. Innovative ideas are driven forward by their expert team.

Popular Business Setting

for AB Tasty

Top Industries

  • Apparel & Fashion
  • Transportation/Trucking/Railroad
  • Retail

Popular in

  • Mid Market
  • Enterprise
  • Small Business

AB Tasty is popular in Apparel & Fashion, Transportation/Trucking/Railroad, and Retail and is widely used by Mid Market, Enterprise, and Small Business.

AB Tasty Customer wins, Customer success stories, Case studies

How can AB Tasty optimize your Engaging And Following Up Workflow?

What solutions does AB Tasty provide for Helpdesk Management?

What solutions does AB Tasty provide for Social Media Management?

Why is AB Tasty the best choice for Onboarding?

What benefits does AB Tasty offer for Customer Feedback Management?

11 buyers and buying teams have used Cuspera to assess how well AB Tasty solved their Conversion Rate Optimization needs. Cuspera uses 1653 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
AB Tasty testimonial

Alexandre Duarte

Head of Product

Weekendesk
We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments. Testimonial By Alexandre Duarte
AB Tasty testimonial

Javier G mez de la Mata

Ecommerce Manager

Fleurop Interflora Espana
We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team. Testimonial By Javier G mez de la Mata
AB Tasty testimonial

Kamran Shaikh

Senior Digital Marketing Manager

Discovery
AB Tasty allows us to build advanced personalization scenarios. The platform is very easy to use, and we've been able to put in place our campaigns very quickly thanks to the availability of AB Tasty's Customer Success Manager and Support teams. Testimonial By Kamran Shaikh
CUSTOMERS TESTIMONIALS
AB Tasty testimonial

Alexandre Duarte

Head of Product

Weekendesk
We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments. Testimonial By Alexandre Duarte
AB Tasty testimonial

Javier G mez de la Mata

Ecommerce Manager

Fleurop Interflora Espana
We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team. Testimonial By Javier G mez de la Mata
AB Tasty testimonial

Kamran Shaikh

Senior Digital Marketing Manager

Discovery
AB Tasty allows us to build advanced personalization scenarios. The platform is very easy to use, and we've been able to put in place our campaigns very quickly thanks to the availability of AB Tasty's Customer Success Manager and Support teams. Testimonial By Kamran Shaikh
 

Shiseido - Consumer Goods - Consumer Goods

Shiseido used AB Tasty to boost its e-commerce optimization. In one year, Shiseido increased A/B testing from 4 tests a year to 11 tests per month across 6 markets. Moving the Klarna payment option c...loser to the add to cart button raised mobile clicks by 129% and desktop clicks by 159%. A new virtual try-on CTA increased clicks by 95% and raised transaction rates by 61%. Shiseido now uses data-driven testing to guide digital product decisions and improve customer experience.

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Club Med - Hospitality - Hospitality

Club Med used AB Tasty to improve its international pricing strategy. The company manages over 40 websites for its global business. By adopting a hybrid CRO model, Club Med tailored its pricing to fi...t local market needs. This approach led to a 2.4% increase in e-commerce conversion and a 3.6% drop in bounce rate. The case highlights how Club Med adapts pricing for different countries using digital experimentation.

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Kurt Geiger - Apparel & Fashion - Apparel & Fashion

AdaptiveCX helped Kurt Geiger boost homepage to product page conversions by 23.28%. The brand used AdaptiveCX to personalize product recommendations in real time. This reduced bounce rates and increa...sed product discovery. The solution was quickly implemented with no need for internal tech resources. Kurt Geiger saw deeper engagement and more efficient marketing spend.

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Air Europa - Hospitality - Hospitality

AB Tasty helped Air Europa boost mobile booking conversions by 9% at the flight summary step and 5% at the passenger form. The airline improved its customer satisfaction score from 81% to 87%. Air Eu...ropa ran about 500 experiments in 2025, focusing on mobile-first optimization and booking flow. The mutually exclusive experimentation feature sped up implementation by 5x. The partnership created a data-driven, test-and-learn culture for digital optimization.

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World Wide Fund for Nature (WWF) - Non Profit Organization Management - Non-Profit Organization Management

AB Tasty helped WWF boost online donations with A/B testing. WWF and Merkle found friction in the donation widget. They tested new layouts, higher suggested amounts, and impact messaging. Results inc...luded an 87% increase in desktop conversion rate and a 20% higher click-through rate. Emotional messaging and better UX led to more completed donations.

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Motorpoint - Automotive - Automotive

AB Tasty helps Motorpoint improve digital journeys for car buyers. The team uses web experimentation to test changes like moving car specs higher on product pages, which increased leads. Updating but...ton labels in the Sell Your Car flow improved conversion rates. The tool lets non-technical teams run tests, speeding up decision-making and boosting lead generation. Motorpoint plans to expand testing and personalization for better user experiences.

Read on →

Meet the New AB Tasty!

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Frequently Asked Questions(FAQ)

for AB Tasty

What is AB Tasty?

AB Tasty is a Conversion Rate Optimization Platform that helps brands to build better user experiences and unlock new levels of possibilities, faster. It helps to increase sales and revenue, improve ROI, and build brand awareness.

AB Tasty an easy-to-use platform helps to kickstart campaigns in days which helps to get to a higher ROI faster. With embedded AI and automation, experimentation, personalization, and feature management platform lets marketing, product, and tech teams to create richer and faster digital experiences for customers and unlock new levels of possibility in the business to take a faster route.

Some of its features include A/B, split and funnel testing, personalization campaigns, visual and code editor, preview for QA, support for dynamic websites, reports and analytics, and plenty more.

What is AB Tasty used for?

AB Tasty is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Engaging And Following Up, Helpdesk Management and Social Media Management .

What are the top features of AB Tasty?

Personalization, AB testing and Dashboard are some of the top features of AB Tasty.

Who uses AB Tasty?

AB Tasty is used by Apparel & Fashion, Transportation/Trucking/Railroad and Retail among other industries.

What are AB Tasty alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for AB Tasty.

Where is AB Tasty located?

AB Tasty is headquartered at 3 Impasse de la Planchette, PARIS, France 75003, FR.
lightning

Peers used AB Tasty for engaging and following up and helpdesk management

AB Tasty Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.63/5 ★

Read Reviews (12)
Analytics

4.47/5 ★

Read Reviews (90)
Custom Reports

3.91/5 ★

Read Reviews (318)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.63/5 ★

Read Reviews (12)
Analytics

4.47/5 ★

Read Reviews (90)
Custom Reports

3.91/5 ★

Read Reviews (318)

Software Failure Risk Guidance

?

for AB Tasty

Overall Risk Meter

Low Medium High

Top Failure Risks for AB Tasty

AB Tasty News

M&A

VWO and AB Tasty Join Forces to Redefine the Future of Digital Experience Optimization

VWO and AB Tasty have agreed to merge, creating a leading digital experience optimization platform. The combined entity will offer AI-led experimentation, personalization, and analytics, with over $100 million in annual revenue from 4,000 customers. The merger, backed by Everstone Capital, aims to enhance global reach and customer partnerships.

Read more →
Product

KPIs, Custom Metrics, and Evi: Supercharge AI Insights in AB Tasty

AB Tasty introduces advanced AI-driven insights with its agentic AI, Evi, enhancing campaign analysis and decision-making. The platform offers real-time reporting, custom metrics, and Bayesian statistical models to optimize digital experiences. Evi Analysis and Evi Explore provide actionable insights and revenue impact projections, leveraging unique metrics like RevenueIQ for superior data interpretation.

Read more →
M&A

VWO and AB Tasty join forces: A New Era in Digital Optimization - abtasty

VWO and AB Tasty are merging to form a leading digital experience optimization platform, combining their strengths in AI-led experimentation and personalization. The new entity will have a significant global presence, with over $100 million in annual revenue and a strong foothold in the US and Europe. The merger, led by Everstone Capital, aims to enhance customer value and expand technological capabilities.

Read more →
Product

Pop-ups to personalization: why frustration is an AI-powered opportunity

AB Tasty introduces AdaptiveCX, an AI-driven personalization tool that enhances user engagement by predicting visitor intent in real-time. It captures live signals to deliver tailored experiences, even for anonymous visitors, boosting conversion rates and retention. Emotions AI further refines personalization by identifying emotional mindsets, enabling precise targeting. These tools transform pop-up frustrations into opportunities, optimizing sales and user satisfaction.

Read more →

AB Tasty Profile

Company Name

AB Tasty

Company Website

https://www.abtasty.com/

HQ Location

3 Impasse de la Planchette, PARIS, France 75003, FR

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