AB Tasty Overview
AB Tasty addresses the challenge of enhancing digital experiences by offering a comprehensive platform for conversion rate optimization. The platform empowers businesses to experiment and innovate with their digital interfaces, ensuring that user interactions are continually refined for better engagement and conversion. By focusing on experience optimization, AB Tasty allows companies to test and implement changes that lead to measurable growth. This solution is ideal for businesses aiming to transform user frustrations into opportunities for improvement, leveraging over a decade of expertise in digital progress. AB Tasty stands as a strategic partner for organizations seeking to maximize their digital ROI through targeted experimentation and optimization.
Use Cases
Customers recommend Engaging And Following Up, Helpdesk Management, Social Media Management, as the business use cases that they have been most satisfied with while using AB Tasty.
Business Priorities
Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using AB Tasty.
AB Tasty Use-Cases and Business Priorities: Customer Satisfaction Data
AB Tasty works with different mediums / channels such as Website. Phone Calls. Offline etc.
AB Tasty's features include Personalization, AB Testing, Dashboard, etc. and AB Tasty support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also AB Tasty analytics capabilities include Analytics, and Custom Reports.
Reviews
"We are delighted with AB Tasty's partnership program. Where we work together we are able to deliver exceptional results for our joint clients. Their unique reporting is proving useful for clients across the board." - Sarah Znideric
Peer review evidence (same sources as the product rating summary)
"...The results showed that this kind of personalized messaging can have big effects on engagement...." [Case Study] Best Western Increases Loyalty Program Engagement
"...Currently, every call to the support center costs up to 5 dollars, which quickly adds up to be: expensive...." Panasonic reduces costly call volumes with AB Tasty s CXO Solutions
"...We create the tests in AB Tasty, add specific response points, analyze the reports and provide recommendations to our clients...." Peer review by Analyst in Marketing
AB Tasty, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
AB Tasty is the essential digital experience platform, optimizing user interactions. Innovative ideas are driven forward by their expert team.
Popular Business Setting
for AB Tasty
Top Industries
- Apparel & Fashion
- Transportation/Trucking/Railroad
- Retail
Popular in
- Mid Market
- Enterprise
- Small Business
AB Tasty is popular in Apparel & Fashion, Transportation/Trucking/Railroad, and Retail and is widely used by Mid Market, Enterprise, and Small Business.
AB Tasty Customer wins, Customer success stories, Case studies
What makes AB Tasty ideal for Engaging And Following Up?
What solutions does AB Tasty provide for Helpdesk Management?
How does AB Tasty address your Onboarding Challenges?
What solutions does AB Tasty provide for Customer Feedback Management?
11 buyers and buying teams have used Cuspera to assess how well AB Tasty solved their Conversion Rate Optimization needs. Cuspera uses 1653 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.
| CUSTOMERS | TESTIMONIALS |
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We are delighted with AB Tasty's partnership program. Where we work together we are able to deliver exceptional results for our joint clients. Their unique reporting is proving useful for clients across the board. Testimonial By Sarah Znideric |
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Partnering with AB Tasty has really helped us get a competitive advantage out of our client's data - it is the proof of the pudding, the point at which we show that the data has found more customers, at reduced CPA. Testimonial By Adrian Kingwell |
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AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can influence the tool roadmap thanks to our needs. Testimonial By Sylvain Duthilleul |
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Sarah Znideric Client Success Director Good Growth |
We are delighted with AB Tasty's partnership program. Where we work together we are able to deliver exceptional results for our joint clients. Their unique reporting is proving useful for clients across the board. Testimonial By Sarah Znideric |
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Adrian Kingwell Group CEO Mezzo Labs |
Partnering with AB Tasty has really helped us get a competitive advantage out of our client's data - it is the proof of the pudding, the point at which we show that the data has found more customers, at reduced CPA. Testimonial By Adrian Kingwell |
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Sylvain Duthilleul Web Analyst, A/B Testing & Customization Decathlon |
AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can influence the tool roadmap thanks to our needs. Testimonial By Sylvain Duthilleul |
Kurt Geiger - Apparel & Fashion - Large
Air Europa - Hospitality - Large
Motorpoint - Automotive - Large
World Wide Fund for Nature (WWF) - Non Profit Organization Management - Large
Meet the New AB Tasty!
Frequently Asked Questions(FAQ)
for AB Tasty
What is AB Tasty?
AB Tasty is a Conversion Rate Optimization Platform that helps brands to build better user experiences and unlock new levels of possibilities, faster. It helps to increase sales and revenue, improve ROI, and build brand awareness.
AB Tasty an easy-to-use platform helps to kickstart campaigns in days which helps to get to a higher ROI faster. With embedded AI and automation, experimentation, personalization, and feature management platform lets marketing, product, and tech teams to create richer and faster digital experiences for customers and unlock new levels of possibility in the business to take a faster route.
Some of its features include A/B, split and funnel testing, personalization campaigns, visual and code editor, preview for QA, support for dynamic websites, reports and analytics, and plenty more.
What is AB Tasty used for?
What are the top features of AB Tasty?
Who uses AB Tasty?
What are AB Tasty alternatives?
Where is AB Tasty located?
Peers used AB Tasty for engaging and following up and helpdesk management
AB Tasty Competitors
AB Tasty Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (12) |
| Analytics | Read Reviews (90) |
| Custom Reports | Read Reviews (318) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (12) |
| Analytics | Read Reviews (90) |
| Custom Reports | Read Reviews (318) |
AB Tasty Integrations
AB Tasty integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for AB Tasty
Overall Risk Meter
Top Failure Risks for AB Tasty
AB Tasty News
VWO and AB Tasty Join Forces to Redefine the Future of Digital Experience Optimization
VWO and AB Tasty have agreed to merge, creating a leading digital experience optimization platform. The combined entity will offer AI-led experimentation, personalization, and analytics, with over $100 million in annual revenue from 4,000 customers. The merger, backed by Everstone Capital, aims to enhance global reach and customer partnerships.
KPIs, Custom Metrics, and Evi: Supercharge AI Insights in AB Tasty
AB Tasty introduces advanced AI-driven insights with its agentic AI, Evi, enhancing campaign analysis and decision-making. The platform offers real-time reporting, custom metrics, and Bayesian statistical models to optimize digital experiences. Evi Analysis and Evi Explore provide actionable insights and revenue impact projections, leveraging unique metrics like RevenueIQ for superior data interpretation.
VWO and AB Tasty join forces: A New Era in Digital Optimization - abtasty
VWO and AB Tasty are merging to form a leading digital experience optimization platform, combining their strengths in AI-led experimentation and personalization. The new entity will have a significant global presence, with over $100 million in annual revenue and a strong foothold in the US and Europe. The merger, led by Everstone Capital, aims to enhance customer value and expand technological capabilities.
Pop-ups to personalization: why frustration is an AI-powered opportunity
AB Tasty introduces AdaptiveCX, an AI-driven personalization tool that enhances user engagement by predicting visitor intent in real-time. It captures live signals to deliver tailored experiences, even for anonymous visitors, boosting conversion rates and retention. Emotions AI further refines personalization by identifying emotional mindsets, enabling precise targeting. These tools transform pop-up frustrations into opportunities, optimizing sales and user satisfaction.
AB Tasty Profile
Company Name
AB Tasty
Company Website
https://www.abtasty.com/HQ Location
3 Impasse de la Planchette, PARIS, France 75003, FR
Social
How does AB Tasty address your Social Media Management Challenges?