AB Tasty Overview

AB Tasty addresses the challenge of enhancing digital experiences by offering a comprehensive platform for conversion rate optimization. The platform empowers businesses to experiment and innovate with their digital interfaces, ensuring that user interactions are continually refined for better engagement and conversion. By focusing on experience optimization, AB Tasty allows companies to test and implement changes that lead to measurable growth. This solution is ideal for businesses aiming to transform user frustrations into opportunities for improvement, leveraging over a decade of expertise in digital progress. AB Tasty stands as a strategic partner for organizations seeking to maximize their digital ROI through targeted experimentation and optimization.

Use Cases

Customers recommend Engaging And Following Up, Helpdesk Management, Social Media Management, as the business use cases that they have been most satisfied with while using AB Tasty.

Other use cases:

  • Onboarding
  • Customer Feedback Management
  • Products & Pricelist Management
  • Loyalty Management
  • Digital Marketing
  • Segmentation And Targeting
  • Funnel Analysis
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Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using AB Tasty.

Other priorities:

  • Increase Average Basket Value
  • Improve ROI
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Grow Market Share
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AB Tasty Use-Cases and Business Priorities: Customer Satisfaction Data

AB Tasty works with different mediums / channels such as Website. Phone Calls. Offline etc.

AB Tasty's features include Personalization, AB Testing, Dashboard, etc. and AB Tasty support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also AB Tasty analytics capabilities include Analytics, and Custom Reports.

Reviews

"We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team." - Javier G mez de la Mata

AB Tasty, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

AB Tasty is the essential digital experience platform, optimizing user interactions. Innovative ideas are driven forward by their expert team.

Popular Business Setting

for AB Tasty

Top Industries

  • Apparel & Fashion
  • Transportation/Trucking/Railroad
  • Retail

Popular in

  • Mid Market
  • Enterprise
  • Small Business

AB Tasty is popular in Apparel & Fashion, Transportation/Trucking/Railroad, and Retail and is widely used by Mid Market, Enterprise, and Small Business.

AB Tasty Customer wins, Customer success stories, Case studies

How does AB Tasty facilitate Engaging And Following Up?

What solutions does AB Tasty provide for Helpdesk Management?

What solutions does AB Tasty provide for Social Media Management?

What makes AB Tasty ideal for Onboarding?

What solutions does AB Tasty provide for Customer Feedback Management?

11 buyers and buying teams have used Cuspera to assess how well AB Tasty solved their Conversion Rate Optimization needs. Cuspera uses 1653 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
AB Tasty testimonial

Javier G mez de la Mata

Ecommerce Manager

Fleurop Interflora Espana

We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team. Testimonial By Javier G mez de la Mata
AB Tasty testimonial

Matt Sparks

eCommerce Optimization Manager

AshleyFurniture

AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI. Testimonial By Matt Sparks
AB Tasty testimonial

Sylvain Duthilleul

Web Analyst, A/B Testing & Customization

Decathlon

AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can influence the tool roadmap thanks to our needs. Testimonial By Sylvain Duthilleul
CUSTOMERS TESTIMONIALS
AB Tasty testimonial

Javier G mez de la Mata

Ecommerce Manager

Fleurop Interflora Espana

We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team. Testimonial By Javier G mez de la Mata
AB Tasty testimonial

Matt Sparks

eCommerce Optimization Manager

AshleyFurniture

AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI. Testimonial By Matt Sparks
AB Tasty testimonial

Sylvain Duthilleul

Web Analyst, A/B Testing & Customization

Decathlon

AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can influence the tool roadmap thanks to our needs. Testimonial By Sylvain Duthilleul

La Bécanerie - Automotive

AB Tasty’s automated bundles helped La Bécanérie boost sales and improve the shopping journey. The solution used dynamic product bundles based on purchasing patterns. Integration was seamless with no... setup hassle. Bundle users generated three times more sales than non-users. The average basket value increased by 11%. Engagement rate among exposed visitors reached 7%.

Clarins - Consumer Goods

Clarins used agile experimentation to grow their global e-commerce. They faced challenges with scaling online sales across different markets. By testing new ideas quickly, they improved their website... and customer experience. This approach helped them reach more customers and boost online sales. The case shows how agile methods can drive e-commerce growth for large brands.

Groupe Équipement de la Maison - Retail

AB Tasty Recommendations and Merchandising helped Groupe Équipement de la Maison improve their personalization strategy. The company managed over 800 stores and 250,000+ products, making manual recom...mendations hard. AB Tasty used AI-driven, cookie-free personalization across the customer journey. Homepage conversion rates went up by 21%. Average basket value on product pages also grew by 21%. The group saved time and focused on more important projects.

Meet the New AB Tasty!

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Frequently Asked Questions(FAQ)

for AB Tasty

What is AB Tasty?

AB Tasty is a Conversion Rate Optimization Platform that helps brands to build better user experiences and unlock new levels of possibilities, faster. It helps to increase sales and revenue, improve ROI, and build brand awareness.

AB Tasty an easy-to-use platform helps to kickstart campaigns in days which helps to get to a higher ROI faster. With embedded AI and automation, experimentation, personalization, and feature management platform lets marketing, product, and tech teams to create richer and faster digital experiences for customers and unlock new levels of possibility in the business to take a faster route.

Some of its features include A/B, split and funnel testing, personalization campaigns, visual and code editor, preview for QA, support for dynamic websites, reports and analytics, and plenty more.

What is AB Tasty used for?

AB Tasty is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Engaging And Following Up, Helpdesk Management and Social Media Management .

What are the top features of AB Tasty?

Personalization, AB testing and Dashboard are some of the top features of AB Tasty.

Who uses AB Tasty?

AB Tasty is used by Apparel & Fashion, Transportation/Trucking/Railroad and Retail among other industries.

What are AB Tasty alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for AB Tasty.

Where is AB Tasty located?

AB Tasty is headquartered at 3 Impasse de la Planchette, PARIS, France 75003, FR.
lightning

Peers used AB Tasty for engaging and following up and helpdesk management

AB Tasty Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.63/5 ★

Read Reviews (12)
Analytics

4.47/5 ★

Read Reviews (90)
Custom Reports

3.91/5 ★

Read Reviews (318)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.63/5 ★

Read Reviews (12)
Analytics

4.47/5 ★

Read Reviews (90)
Custom Reports

3.91/5 ★

Read Reviews (318)

Software Failure Risk Guidance

?

for AB Tasty

Overall Risk Meter

Low Medium High

Top Failure Risks for AB Tasty

AB Tasty News

M&A

VWO and AB Tasty join forces: A New Era in Digital Optimization - abtasty

VWO and AB Tasty are merging to form a leading digital experience optimization platform, combining their strengths in AI-led experimentation and personalization. The new entity will have a significant global presence, with over $100 million in annual revenue and a strong foothold in the US and Europe. The merger, led by Everstone Capital, aims to enhance customer value and expand technological capabilities.

Product

Pop-ups to personalization: why frustration is an AI-powered opportunity

AB Tasty introduces AdaptiveCX, an AI-driven personalization tool that enhances user engagement by predicting visitor intent in real-time. It captures live signals to deliver tailored experiences, even for anonymous visitors, boosting conversion rates and retention. Emotions AI further refines personalization by identifying emotional mindsets, enabling precise targeting. These tools transform pop-up frustrations into opportunities, optimizing sales and user satisfaction.

M&A

Everstone combines Wingify and ABTasty for $100M+ digital experience optimization platform - TechCrunch

Everstone Capital is merging Wingify and AB Tasty to form a $100 million digital experience optimization platform. The combined entity will focus on AI-led capabilities and serve over 4,000 global customers. Wingify's Sparsh Gupta will lead as CEO, with AB Tasty's co-founders in senior roles. The merger aims to create a comprehensive product suite in the digital experience sector.

M&A

GP Bullhound advises AB Tasty on its merger with VWO - GP Bullhound

AB Tasty is merging with VWO, backed by Everstone Capital, which is investing additional capital to create a larger platform. GP Bullhound is advising on the merger.

AB Tasty Profile

Company Name

AB Tasty

Company Website

https://www.abtasty.com/

HQ Location

3 Impasse de la Planchette, PARIS, France 75003, FR

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