Customer stories

Product Business Settings

AB Tasty is popular in Apparel & Fashion, Transportation/Trucking/Railroad, and Retail industries and is widely used by Mid Market, Enterprise, and Small Business.

Integrations

Conversion Rate Optimization
Customer Data Platform
Sales Analytics
Lead Generation

AB Tasty Product Overview

AB Tasty addresses the challenge of enhancing digital experiences by offering a comprehensive platform for conversion rate optimization. The platform empowers businesses to experiment and innovate with their digital interfaces, ensuring that user interactions are continually refined for better engagement and conversion. By focusing on experience optimization, AB Tasty allows companies to test and implement changes that lead to measurable growth. This solution is ideal for businesses aiming to transform user frustrations into opportunities for improvement, leveraging over a decade of expertise in digital progress. AB Tasty stands as a strategic partner for organizations seeking to maximize their digital ROI through targeted experimentation and optimization.

How satisfied the customers are with AB Tasty use-cases

Reviews

"AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI." - Matt Sparks
"We are delighted with AB Tasty's partnership program. Where we work together we are able to deliver exceptional results for our joint clients. Their unique reporting is proving useful for clients across the board." - Sarah Znideric

AB Tasty Customer Insights, Testimonials and Case Studies

What benefits does AB Tasty offer for Engaging And Following Up?

What benefits does AB Tasty offer for Helpdesk Management?

What Are the key features of AB Tasty for Social Media Management?

What Are the key features of AB Tasty for Onboarding?

How does AB Tasty facilitate Customer Feedback Management?

What is AB Tasty?

AB Tasty is a Conversion Rate Optimization Platform that helps brands to build better user experiences and unlock new levels of possibilities, faster. It helps to increase sales and revenue, improve ROI, and build brand awareness.

AB Tasty an easy-to-use platform helps to kickstart campaigns in days which helps to get to a higher ROI faster. With embedded AI and automation, experimentation, personalization, and feature management platform lets marketing, product, and tech teams to create richer and faster digital experiences for customers and unlock new levels of possibility in the business to take a faster route.

Some of its features include A/B, split and funnel testing, personalization campaigns, visual and code editor, preview for QA, support for dynamic websites, reports and analytics, and plenty more.

What is AB Tasty used for?

AB Tasty is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Engaging And Following Up, Helpdesk Management and Social Media Management .

What are the top features of AB Tasty?

Personalization, AB testing and Dashboard are some of the top features of AB Tasty.

Who uses AB Tasty?

AB Tasty is used by Apparel & Fashion, Transportation/Trucking/Railroad and Retail among other industries.

What are AB Tasty alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for AB Tasty.

Where is AB Tasty located?

AB Tasty is headquartered at 3 Impasse de la Planchette, PARIS, France 75003, FR.

11 buyers and buying teams have used Cuspera to assess how well AB Tasty solved their Conversion Rate Optimization needs. Cuspera uses 1653 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
AB Tasty testimonial

Matt Sparks

eCommerce Optimization Manager

AshleyFurniture
AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI. Testimonial By Matt Sparks
AB Tasty testimonial

Sarah Znideric

Client Success Director

Good Growth
We are delighted with AB Tasty's partnership program. Where we work together we are able to deliver exceptional results for our joint clients. Their unique reporting is proving useful for clients across the board. Testimonial By Sarah Znideric
AB Tasty testimonial

Kamran Shaikh

Senior Digital Marketing Manager

Discovery
AB Tasty allows us to build advanced personalization scenarios. The platform is very easy to use, and we've been able to put in place our campaigns very quickly thanks to the availability of AB Tasty's Customer Success Manager and Support teams. Testimonial By Kamran Shaikh
CUSTOMERS TESTIMONIALS
AB Tasty testimonial

Matt Sparks

eCommerce Optimization Manager

AshleyFurniture
AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI. Testimonial By Matt Sparks
AB Tasty testimonial

Sarah Znideric

Client Success Director

Good Growth
We are delighted with AB Tasty's partnership program. Where we work together we are able to deliver exceptional results for our joint clients. Their unique reporting is proving useful for clients across the board. Testimonial By Sarah Znideric
AB Tasty testimonial

Kamran Shaikh

Senior Digital Marketing Manager

Discovery
AB Tasty allows us to build advanced personalization scenarios. The platform is very easy to use, and we've been able to put in place our campaigns very quickly thanks to the availability of AB Tasty's Customer Success Manager and Support teams. Testimonial By Kamran Shaikh

Kurt Geiger - Apparel & Fashion - Large

AB Tasty's AdaptiveCX helped Kurt Geiger boost homepage to product page conversions by 23%. The brand faced rising marketing costs and struggled to show the right products to each visitor. AdaptiveCX... enabled real-time, session-based personalization on the homepage. This led to more relevant product recommendations and higher click-through rates. Kurt Geiger saw a 3.37% increase in carousel click to product page.

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World Wide Fund for Nature (WWF) - Non Profit Organization Management - Large

AB Tasty helped WWF boost online donations by testing changes to their donation widget. WWF and Merkle used A/B testing to reorder donation amounts, aiming to reduce friction and increase conversions.... The new design led to an 87% increase in end conversion rate and a 31% rise in click-through rate on desktop. The solution made it easier for supporters to give, improving the user experience and driving more donations.

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Groupe Équipement de la Maison - Retail

AB Tasty Recommendations and Merchandising helped Groupe Équipement de la Maison improve their personalization strategy. The company managed over 800 stores and 250,000+ products, making manual recom...mendations hard. AB Tasty used AI-driven, cookie-free personalization across the customer journey. Homepage conversion rates went up by 21%. Average basket value on product pages also grew by 21%. The group saved time and focused on more important projects.

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Clarins - Consumer Goods

Clarins used agile experimentation to grow their global e-commerce. They faced challenges with scaling online sales across different markets. By testing new ideas quickly, they improved their website... and customer experience. This approach helped them reach more customers and boost online sales. The case shows how agile methods can drive e-commerce growth for large brands.

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La Bécanerie - Automotive

AB Tasty’s automated bundles helped La Bécanérie boost sales and improve the shopping journey. The solution used dynamic product bundles based on purchasing patterns. Integration was seamless with no... setup hassle. Bundle users generated three times more sales than non-users. The average basket value increased by 11%. Engagement rate among exposed visitors reached 7%.

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Sage France - Computer Software - Very Large

AB Tasty helped Sage France increase homepage-to-product page traffic by 30%. The team used A/B testing to simplify and optimize website copy. This led to a 7% rise in transactions and a 7% drop in b...ounce rate. Sage France improved its B2B e-commerce site with data-driven experimentation. The CRO manager credits AB Tasty for clear insights and strong support.

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Meet the New AB Tasty!

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Peers used AB Tasty for engaging and following up and helpdesk management

AB Tasty Competitors

AB Tasty Features

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FEATURE RATINGS AND REVIEWS
AI Powered

4.63/5 ★

Read Reviews (12)
Analytics

4.47/5 ★

Read Reviews (90)
Custom Reports

3.91/5 ★

Read Reviews (318)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.63/5 ★

Read Reviews (12)
Analytics

4.47/5 ★

Read Reviews (90)
Custom Reports

3.91/5 ★

Read Reviews (318)

AB Tasty Integrations

AB Tasty integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.94/5 ★

Read Reviews (64)
Data Import

3.56/5 ★

Read Reviews (138)

Mouseflow

4.32 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Webtrends Optimize

4.32 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Conversion Tracking

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

mediarithmics

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Webtrends Analytics For Sharepoint

4.38 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Conversion Blitz

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for AB Tasty

Overall Risk Meter

Low Medium High

Top Failure Risks for AB Tasty

AB Tasty News

Product
 

KPIs, Custom Metrics, and Evi: Supercharge AI Insights in AB Tasty

AB Tasty introduces advanced AI-driven insights with its agentic AI, Evi, enhancing campaign analysis and decision-making. The platform offers real-time reporting, custom metrics, and Bayesian statistical models to optimize digital experiences. Evi Analysis and Evi Explore provide actionable insights and revenue impact projections, leveraging unique metrics like RevenueIQ for superior data interpretation.

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M&A
 

VWO and AB Tasty join forces: A New Era in Digital Optimization - abtasty

VWO and AB Tasty are merging to form a leading digital experience optimization platform, combining their strengths in AI-led experimentation and personalization. The new entity will have a significant global presence, with over $100 million in annual revenue and a strong foothold in the US and Europe. The merger, led by Everstone Capital, aims to enhance customer value and expand technological capabilities.

Read more →
Product
 

Pop-ups to personalization: why frustration is an AI-powered opportunity

AB Tasty introduces AdaptiveCX, an AI-driven personalization tool that enhances user engagement by predicting visitor intent in real-time. It captures live signals to deliver tailored experiences, even for anonymous visitors, boosting conversion rates and retention. Emotions AI further refines personalization by identifying emotional mindsets, enabling precise targeting. These tools transform pop-up frustrations into opportunities, optimizing sales and user satisfaction.

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M&A
 

Everstone combines Wingify and ABTasty for $100M+ digital experience optimization platform - TechCrunch

Everstone Capital is merging Wingify and AB Tasty to form a $100 million digital experience optimization platform. The combined entity will focus on AI-led capabilities and serve over 4,000 global customers. Wingify's Sparsh Gupta will lead as CEO, with AB Tasty's co-founders in senior roles. The merger aims to create a comprehensive product suite in the digital experience sector.

Read more →

AB Tasty Profile

Company Name

AB Tasty

Company Website

https://www.abtasty.com/

HQ Location

3 Impasse de la Planchette, PARIS, France 75003, FR

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