AB Tasty Overview

AB Tasty addresses the challenge of enhancing digital experiences by offering a comprehensive platform for conversion rate optimization. The platform empowers businesses to experiment and innovate with their digital interfaces, ensuring that user interactions are continually refined for better engagement and conversion. By focusing on experience optimization, AB Tasty allows companies to test and implement changes that lead to measurable growth. This solution is ideal for businesses aiming to transform user frustrations into opportunities for improvement, leveraging over a decade of expertise in digital progress. AB Tasty stands as a strategic partner for organizations seeking to maximize their digital ROI through targeted experimentation and optimization.

Use Cases

Customers recommend Engaging And Following Up, Helpdesk Management, Social Media Management, as the business use cases that they have been most satisfied with while using AB Tasty.

Other use cases:

  • Onboarding
  • Customer Feedback Management
  • Products & Pricelist Management
  • Loyalty Management
  • Digital Marketing
  • Segmentation And Targeting
  • Funnel Analysis
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using AB Tasty.

Other priorities:

  • Increase Average Basket Value
  • Improve ROI
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Grow Market Share
See all business priorities See less business priorities

AB Tasty Use-Cases and Business Priorities: Customer Satisfaction Data

AB Tasty works with different mediums / channels such as Website. Phone Calls. Offline etc.

AB Tasty's features include Personalization, AB Testing, Dashboard, etc. and AB Tasty support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also AB Tasty analytics capabilities include Analytics, and Custom Reports.

Reviews

"We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments." - Alexandre Duarte

AB Tasty, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

AB Tasty is the essential digital experience platform, optimizing user interactions. Innovative ideas are driven forward by their expert team.

Popular Business Setting

for AB Tasty

Top Industries

  • Apparel & Fashion
  • Transportation/Trucking/Railroad
  • Retail

Popular in

  • Mid Market
  • Enterprise
  • Small Business

AB Tasty is popular in Apparel & Fashion, Transportation/Trucking/Railroad, and Retail and is widely used by Mid Market, Enterprise, and Small Business.

AB Tasty Customer wins, Customer success stories, Case studies

What benefits does AB Tasty offer for Engaging And Following Up?

Why is AB Tasty the best choice for Helpdesk Management?

How does AB Tasty address your Social Media Management Challenges?

What makes AB Tasty ideal for Onboarding?

How does AB Tasty address your Customer Feedback Management Challenges?

11 buyers and buying teams have used Cuspera to assess how well AB Tasty solved their Conversion Rate Optimization needs. Cuspera uses 1653 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
AB Tasty testimonial

Alexandre Duarte

Head of Product

Weekendesk
We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments. Testimonial By Alexandre Duarte
AB Tasty testimonial

Sylvain Duthilleul

Web Analyst, A/B Testing & Customization

Decathlon
AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can influence the tool roadmap thanks to our needs. Testimonial By Sylvain Duthilleul
AB Tasty testimonial

Javier G mez de la Mata

Ecommerce Manager

Fleurop Interflora Espana
We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team. Testimonial By Javier G mez de la Mata
CUSTOMERS TESTIMONIALS
AB Tasty testimonial

Alexandre Duarte

Head of Product

Weekendesk
We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments. Testimonial By Alexandre Duarte
AB Tasty testimonial

Sylvain Duthilleul

Web Analyst, A/B Testing & Customization

Decathlon
AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can influence the tool roadmap thanks to our needs. Testimonial By Sylvain Duthilleul
AB Tasty testimonial

Javier G mez de la Mata

Ecommerce Manager

Fleurop Interflora Espana
We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team. Testimonial By Javier G mez de la Mata

Kurt Geiger - Apparel & Fashion - Large

AdaptiveCX helped Kurt Geiger boost homepage to product page conversions by 23.28%. The brand used AdaptiveCX to personalize product recommendations in real time. This reduced bounce rates and increa...sed product discovery. The solution was quickly implemented with no need for internal tech resources. Kurt Geiger saw deeper engagement and more efficient marketing spend.

Read on →

Groupe Équipement de la Maison - Retail

AB Tasty Recommendations and Merchandising helped Groupe Équipement de la Maison improve their personalization strategy. The company managed over 800 stores and 250,000+ products, making manual recom...mendations hard. AB Tasty used AI-driven, cookie-free personalization across the customer journey. Homepage conversion rates went up by 21%. Average basket value on product pages also grew by 21%. The group saved time and focused on more important projects.

Read on →

Shiseido - Consumer Goods - Very Large

AB Tasty helped Shiseido boost e-commerce performance in the beauty industry. Shiseido increased "add to cart" clicks by 129% on mobile and 159% on desktop after optimizing payment option placement. ...A new virtual try-on CTA raised clicks by 95% and "add to cart" actions by 73% for users of the feature. The team now runs 11 A/B tests per month, up from just 4 per year. Shiseido credits AB Tasty for enabling a data-driven, scalable experimentation strategy.

Read on →

Sage France - Computer Software - Very Large

AB Tasty helped Sage France increase homepage-to-product page traffic by 30%. The team used A/B testing to simplify and optimize website copy. This led to a 7% rise in transactions and a 7% drop in b...ounce rate. Sage France improved its B2B e-commerce site with data-driven experimentation. The CRO manager credits AB Tasty for clear insights and strong support.

Read on →

Kurt Geiger - Apparel & Fashion - Large

AB Tasty's AdaptiveCX helped Kurt Geiger boost homepage to product page conversions by 23%. The brand faced rising marketing costs and struggled to show the right products to each visitor. AdaptiveCX... enabled real-time, session-based personalization on the homepage. This led to more relevant product recommendations and higher click-through rates. Kurt Geiger saw a 3.37% increase in carousel click to product page.

Read on →

Air Europa - Hospitality - Large

AB Tasty helped Air Europa improve its mobile booking experience. Air Europa wanted to make booking and managing flights easier on smartphones. They used AB Tasty to run up to 500 experiments in one ...year. The team redesigned the booking form to reduce steps and make it easier to use. This made the booking process smoother and improved conversion rates.

Read on →

Meet the New AB Tasty!

Video Thumbnail

Frequently Asked Questions(FAQ)

for AB Tasty

What is AB Tasty?

AB Tasty is a Conversion Rate Optimization Platform that helps brands to build better user experiences and unlock new levels of possibilities, faster. It helps to increase sales and revenue, improve ROI, and build brand awareness.

AB Tasty an easy-to-use platform helps to kickstart campaigns in days which helps to get to a higher ROI faster. With embedded AI and automation, experimentation, personalization, and feature management platform lets marketing, product, and tech teams to create richer and faster digital experiences for customers and unlock new levels of possibility in the business to take a faster route.

Some of its features include A/B, split and funnel testing, personalization campaigns, visual and code editor, preview for QA, support for dynamic websites, reports and analytics, and plenty more.

What is AB Tasty used for?

AB Tasty is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Engaging And Following Up, Helpdesk Management and Social Media Management .

What are the top features of AB Tasty?

Personalization, AB testing and Dashboard are some of the top features of AB Tasty.

Who uses AB Tasty?

AB Tasty is used by Apparel & Fashion, Transportation/Trucking/Railroad and Retail among other industries.

What are AB Tasty alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for AB Tasty.

Where is AB Tasty located?

AB Tasty is headquartered at 3 Impasse de la Planchette, PARIS, France 75003, FR.
lightning

Peers used AB Tasty for engaging and following up and helpdesk management

AB Tasty Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.63/5 ★

Read Reviews (12)
Analytics

4.47/5 ★

Read Reviews (90)
Custom Reports

3.91/5 ★

Read Reviews (318)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.63/5 ★

Read Reviews (12)
Analytics

4.47/5 ★

Read Reviews (90)
Custom Reports

3.91/5 ★

Read Reviews (318)

Software Failure Risk Guidance

?

for AB Tasty

Overall Risk Meter

Low Medium High

Top Failure Risks for AB Tasty

AB Tasty News

Product

KPIs, Custom Metrics, and Evi: Supercharge AI Insights in AB Tasty

AB Tasty introduces advanced AI-driven insights with its agentic AI, Evi, enhancing campaign analysis and decision-making. The platform offers real-time reporting, custom metrics, and Bayesian statistical models to optimize digital experiences. Evi Analysis and Evi Explore provide actionable insights and revenue impact projections, leveraging unique metrics like RevenueIQ for superior data interpretation.

Read more →
M&A

VWO and AB Tasty join forces: A New Era in Digital Optimization - abtasty

VWO and AB Tasty are merging to form a leading digital experience optimization platform, combining their strengths in AI-led experimentation and personalization. The new entity will have a significant global presence, with over $100 million in annual revenue and a strong foothold in the US and Europe. The merger, led by Everstone Capital, aims to enhance customer value and expand technological capabilities.

Read more →
Product

Pop-ups to personalization: why frustration is an AI-powered opportunity

AB Tasty introduces AdaptiveCX, an AI-driven personalization tool that enhances user engagement by predicting visitor intent in real-time. It captures live signals to deliver tailored experiences, even for anonymous visitors, boosting conversion rates and retention. Emotions AI further refines personalization by identifying emotional mindsets, enabling precise targeting. These tools transform pop-up frustrations into opportunities, optimizing sales and user satisfaction.

Read more →
M&A

Everstone combines Wingify and ABTasty for $100M+ digital experience optimization platform - TechCrunch

Everstone Capital is merging Wingify and AB Tasty to form a $100 million digital experience optimization platform. The combined entity will focus on AI-led capabilities and serve over 4,000 global customers. Wingify's Sparsh Gupta will lead as CEO, with AB Tasty's co-founders in senior roles. The merger aims to create a comprehensive product suite in the digital experience sector.

Read more →

AB Tasty Profile

Company Name

AB Tasty

Company Website

https://www.abtasty.com/

HQ Location

3 Impasse de la Planchette, PARIS, France 75003, FR

Social

Facebook Linkedin Twitter