Consumer Goods Case Studies and Customer Success Stories with AB Tasty
Shiseido
- Consumer Goods
- Very Large
Tokyo, Japan
Shiseido used AB Tasty to boost its e-commerce optimization. In one year, Shiseido increased A/B testing from 4 tests a... year to 11 tests per month across 6 markets. Moving the Klarna payment option closer to the add to cart button raised mobile clicks by 129% and desktop clicks by 159%. A new virtual try-on CTA increased clicks by 95% and raised transaction rates by 61%. Shiseido now uses data-driven testing to guide digital product decisions and improve customer experience.
AB Tasty helped Accu, a global e-commerce supplier of precision engineering components, improve their online experience. Accu used AB Tasty... for web experimentation, personalization, and AI-driven insights. Small UX changes, like clearer pricing breaks, led to more add-to-carts and higher conversions. Personalization and AI tools let Accu test ideas fast and tailor the site for different users. In one year, Accu built a strong experimentation program and saw meaningful business results.
Accu used AB Tasty to improve its e-commerce site for precision engineering components. The team focused on product pages, cart,... and checkout, running experiments to boost conversions. A key test on pricing breaks led to a noticeable increase in add-to-carts and sales. Personalization efforts helped tailor the site for new and returning users. With AB Tasty’s AI agent Evi, Accu quickly tested ideas like animating the cart icon to re-engage shoppers. In one year, Accu built a strong experimentation program and improved user experience.
AB Tasty helped Shiseido boost e-commerce performance in the beauty industry. Shiseido increased "add to cart" clicks by 129% on... mobile and 159% on desktop after optimizing payment option placement. A new virtual try-on CTA raised clicks by 95% and "add to cart" actions by 73% for users of the feature. The team now runs 11 A/B tests per month, up from just 4 per year. Shiseido credits AB Tasty for enabling a data-driven, scalable experimentation strategy.
Clarins used AB Tasty to run agile experiments across 30 global e-commerce markets. The platform helped teams test new ideas,... personalize experiences, and share learnings quickly. A "Wheel of Fortune" campaign led to a 585% year-over-year revenue increase in Ireland. Teams duplicated successful tests in other regions, boosting engagement and conversion. AB Tasty enabled Clarins to scale digital innovation and foster a collaborative culture.
Hospitality Case Studies and Customer Success Stories with AB Tasty
Club Med
- Hospitality
- Large
Paris, France
Club Med used AB Tasty to improve its international pricing strategy. The company manages over 40 websites for its global... business. By adopting a hybrid CRO model, Club Med tailored its pricing to fit local market needs. This approach led to a 2.4% increase in e-commerce conversion and a 3.6% drop in bounce rate. The case highlights how Club Med adapts pricing for different countries using digital experimentation.
AB Tasty helped Air Europa boost mobile booking conversions by 9% at the flight summary step and 5% at the passenger form. The airline improved... its customer satisfaction score from 81% to 87%. Air Europa ran about 500 experiments in 2025, focusing on mobile-first optimization and booking flow. The mutually exclusive experimentation feature sped up implementation by 5x. The partnership created a data-driven, test-and-learn culture for digital optimization.
AB Tasty helped Air Europa boost mobile booking conversions by 9% at the flight summary step and 5% at the passenger form. The airline improved... its customer satisfaction score from 81% to 87%. Air Europa ran about 500 experiments in one year, focusing on mobile-first optimization and booking flow. AB Tasty's mutually exclusive experimentation feature sped up implementation by 5x. The partnership created a data-driven, test-and-learn culture for digital optimization.
Air Europa used AB Tasty to improve its mobile booking experience. The airline ran about 500 experiments in one year,... focusing on mobile-first optimization. They redesigned the booking form and flight summary page to make booking easier and clearer. This led to a 9% increase in conversions from the flight summary to the passenger form and a 5% uplift at the passenger form stage. Customer satisfaction rose from 81% to 87%. AB Tasty’s platform also sped up test implementation by up to five times.
Retail Case Studies and Customer Success Stories with AB Tasty
Groupe Équipement de la Maison
- Retail
- Large
France
AB Tasty helped Groupe Équipement de la Maison, which operates over 800 stores and manages 250,000+ products, improve their e-commerce personalization. Manual product recommendations... were inefficient. AB Tasty deployed an AI-driven, cookie-free solution for dynamic recommendations across the customer journey. Homepage conversion rates rose by 21%. Average basket value also increased by 21%. Teams saved time and focused on higher-value work.
AB Tasty’s automated bundles helped La Bécanerie boost sales and improve the shopping journey. Personalized product bundles increased average basket... value by 11%. Bundle users generated three times more sales than non-users. The solution achieved a 7% engagement rate among exposed visitors. Integration was seamless and required no setup hassle. The business team saved time for more important tasks.
AB Tasty helped PureGym achieve a 3. 4% lift in conversions by simplifying gym selection. The team increased funnel progression...with sticky pricing visibility. PureGym built a repeatable testing routine across product, data, development, and marketing. They created a learning culture that values both failed and successful tests. PureGym is preparing to use personalized digital experiences based on user behavior.
PureGym used AB Tasty to improve its digital sign-up process. The team ran structured tests to reduce user friction and... make gym selection easier. This led to a 3.4% increase in conversion rates. Sticky pricing helped more users move through the funnel. PureGym built a culture of experimentation across product, data, and marketing teams.
World Wide Fund for Nature (WWF)
- Non Profit Organization Management
- Large
AB Tasty helped WWF boost online donations with A/B testing. WWF and Merkle found friction in the donation widget. They... tested new layouts, higher suggested amounts, and impact messaging. Results included an 87% increase in desktop conversion rate and a 20% higher click-through rate. Emotional messaging and better UX led to more completed donations.
WWF used AB Tasty to improve its online donation process. The team ran A/B tests to change donation amount order,... increase suggested values, and add impact-focused messaging. These changes led to an 87% increase in desktop conversion rate and a 31% rise in click-through rate. Emotional storytelling and clear options helped users feel confident about donating. The project made giving easier and boosted support for WWF’s mission.
Apparel & Fashion Case Studies and Customer Success Stories with AB Tasty
Kurt Geiger
- Apparel & Fashion
- Large
AdaptiveCX helped Kurt Geiger boost homepage to product page conversions by 23. 28%. The brand used AdaptiveCX to personalize product...recommendations in real time. This reduced bounce rates and increased product discovery. The solution was quickly implemented with no need for internal tech resources. Kurt Geiger saw deeper engagement and more efficient marketing spend.
AdaptiveCX helped Kurt Geiger boost homepage to product page conversion by 23. 28%. The brand used a personalized homepage carousel...to show products based on real-time visitor intent. This solution increased product discovery and reduced bounce rates. Kurt Geiger saw a 3.37% click-to-product-page rate from carousel users. The platform freed up internal teams to focus on strategy, not data management.
Automotive Case Studies and Customer Success Stories with AB Tasty
Motorpoint
- Automotive
- Large
AB Tasty helps Motorpoint improve digital journeys for car buyers. The team uses web experimentation to test changes like moving... car specs higher on product pages, which increased leads. Updating button labels in the Sell Your Car flow improved conversion rates. The tool lets non-technical teams run tests, speeding up decision-making and boosting lead generation. Motorpoint plans to expand testing and personalization for better user experiences.
Motorpoint used AB Tasty to improve its online car buying journey. The team ran experiments like moving car specs higher... on product pages, which increased leads. Changing button labels in the 'Sell Your Car' flow boosted conversions. AB Tasty helped reduce uncertainty in design and sped up decision-making. Non-technical teams could launch tests easily, leading to more efficient workflows and better funnel performance.
Insurance Case Studies and Customer Success Stories with AB Tasty
Groupama
- Insurance
- Very Large
EmotionsAI by AB Tasty helped Groupama, a multinational insurance group, boost quote submissions by 10%. They used emotional targeting in... A/B testing to show different messages to "Intuitive" and "Rational" customer segments. The targeted approach led to a 2 point increase in customers moving to the next step of the quote form. Groupama saw immediate ROI and decided to implement EmotionsAI for ongoing optimization.
Computer Software Case Studies and Customer Success Stories with AB Tasty
Sage France
- Computer Software
- Very Large
AB Tasty helped Sage France increase homepage-to-product page traffic by 30%. The team used A/B testing to simplify and optimize... website copy. This led to a 7% rise in transactions and a 7% drop in bounce rate. Sage France improved its B2B e-commerce site with data-driven experimentation. The CRO manager credits AB Tasty for clear insights and strong support.
