Real-World Case Studies and Customer Success Stories with AB Tasty

AB Tasty helped Shiseido boost e-commerce performance in the beauty industry. Shiseido increased "add to cart" clicks by 129% on... mobile and 159% on desktop after optimizing payment option placement. A new virtual try-on CTA raised clicks by 95% and "add to cart" actions by 73% for users of the feature. The team now runs 11 A/B tests per month, up from just 4 per year. Shiseido credits AB Tasty for enabling a data-driven, scalable experimentation strategy.
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Clarins used agile experimentation to grow their global e-commerce. They faced challenges with scaling online sales across different markets. By... testing new ideas quickly, they improved their website and customer experience. This approach helped them reach more customers and boost online sales. The case shows how agile methods can drive e-commerce growth for large brands.
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AB Tasty Recommendations and Merchandising helped Groupe Équipement de la Maison improve their personalization strategy. The company managed over 800... stores and 250,000+ products, making manual recommendations hard. AB Tasty used AI-driven, cookie-free personalization across the customer journey. Homepage conversion rates went up by 21%. Average basket value on product pages also grew by 21%. The group saved time and focused on more important projects.
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EmotionsAI by AB Tasty helped Groupama, a multinational insurance group, boost quote submissions by 10%. They used emotional targeting in... A/B testing to show different messages to "Intuitive" and "Rational" customer segments. The targeted approach led to a 2 point increase in customers moving to the next step of the quote form. Groupama saw immediate ROI and decided to implement EmotionsAI for ongoing optimization.
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AB Tasty helped Sage France increase homepage-to-product page traffic by 30%. The team used A/B testing to simplify and optimize... website copy. This led to a 7% rise in transactions and a 7% drop in bounce rate. Sage France improved its B2B e-commerce site with data-driven experimentation. The CRO manager credits AB Tasty for clear insights and strong support.
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AB Tasty’s automated bundles helped La Bécanérie boost sales and improve the shopping journey. The solution used dynamic product bundles... based on purchasing patterns. Integration was seamless with no setup hassle. Bundle users generated three times more sales than non-users. The average basket value increased by 11%. Engagement rate among exposed visitors reached 7%.
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