OpenX AdExchange Overview

OpenX offers publishers targeted solutions to enhance revenue opportunities. Superior monetization is driven by better-targeted ads.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Buyer Engagement, as the business use cases that they have been most satisfied with while using OpenX AdExchange.

Other use cases:

  • Engaging And Following Up
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Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using OpenX AdExchange.

Other priorities:

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OpenX AdExchange Use-Cases and Business Priorities: Customer Satisfaction Data

OpenX AdExchange works with different mediums / channels such as Website. and Mobile.

OpenX AdExchange Customer wins, Customer success stories, Case studies

How does OpenX AdExchange address your Sending & Publishing Communications Challenges?

McDonald's - Restaurants - Very Large

OpenX and Attain helped McDonald's boost new customer acquisition in the quick service restaurant market. McDonald's used OpenXSelect and Attain's purchase data to optimize sales and conversions in r...eal time. The campaign achieved a 14% conversion rate and a 2.69% increase in new customer acquisition at a $4.68 CPA. Total sales rose by 1.29% and incremental ROAS reached $10.92. The solution focused on real business outcomes like conversions and sales lift.

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A global pharmaceutical brand - Pharmaceuticals

OpenX helped a global pharmaceutical brand improve their display and video ad campaigns. The brand reached 89% viewability, which was 27% above their target. They kept CPMs efficient while using supp...ly-side targeted deals. The campaigns ran across web, mobile, and CTV. The results show strong ad performance and cost control.

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M&C Saatchi Mobile - Marketing And Advertising

OpenX Exchange helped M&C Saatchi Mobile test programmatic mobile buying for a tech client. The goal was to improve multi-device campaign performance. They used high-quality, premium mobile inventory.... Conversions increased by 80%. ROAS improved by 27%. The campaign showed strong results for mobile web in direct response flows.

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Liftoff - Marketing And Advertising

Liftoff used OpenX's opt-in video to improve mobile app campaign results. By using OpenX's bid request signal for opt-in video, Liftoff increased their win rate by 6x. Opt-in video brought more engag...ed users and better conversions than other ad formats. The approach also boosted post-install activity. Liftoff found that letting users choose to watch ads led to a better experience and higher performance.

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A major US telco - Telecommunications

OpenX supply-side targeting helped a major US telco boost working media by 30%. The campaign targeted users of a competitor’s service. In one month, the telco reached 1.9 million competitor customers.... The campaign improved ad spend efficiency. OpenX enabled better reach and results for telecommunications advertising.

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JustPremium - Marketing And Advertising

OpenX PMP helped JustPremium scale their rich media marketplace. JustPremium used OpenX to set up inventory packages for direct buyers. This improved transparency and performance. Ad load times becam...e 70% faster. Gross revenue increased by 12%. The platform made it easy to buy unique ad units and improved ad auction speed.

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OpenX AdExchange Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.50/5 ★

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CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.50/5 ★

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Software Failure Risk Guidance

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for OpenX AdExchange

Top Failure Risks for OpenX AdExchange

OpenX Software Ltd. News

Partnership

Data, Tech Integration Drives Programmatic Outcomes In McDonald's Campaign | OpenX

OpenX and Attain have partnered to enhance McDonald's programmatic advertising campaign. This collaboration integrates Attain's live purchase data with OpenX's identity graph, allowing advertisers to measure real-time sales lift, incremental ROAS, and new customer acquisition. The partnership aims to simplify programmatic buying and deliver measurable, privacy-safe results across various digital environments.

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Product

OpenX Unlocks the Power of Video in LATAM with Curated CTV and Premium Video Packages | OpenX

OpenX has launched a new video-focused offering for the Latin American digital advertising market, enabling advertisers to run high-performing campaigns across CTV, OTT, and OLV. This curated suite leverages LATAM's strong video culture, offering precision and scale through partnerships with premium publishers like CanelaTV and Xumo. The offering aims to enhance brand awareness and customer acquisition by tapping into the region's growing video ecosystem.

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Product

OpenX Becomes First Platform To Offer Agencies Automated Discounts From Curation and Data Partners | OpenX

OpenX has launched a new feature within OpenXSelectTM that allows agencies to receive automated discounts from over 80 curation and tech partners. This innovation aims to optimize media budgets and enhance transparency and performance for brands and agencies. The feature facilitates seamless activation of discounts across programmatic channels, offering flexibility and improved media outcomes.

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Awards

Finalist: AdExchanger Awards | OpenX

OpenXSelect, in collaboration with Attain and OMD, has been named a finalist for the Best Overall Use of Programmatic in a Marketing Campaign at the 2025 AdExchanger Awards. The campaign achieved significant results in conversion rate, total sales, and ROAS by integrating Attain's measurement tools with OMD's media strategy.

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OpenX Software Ltd. Profile

Company Name

OpenX Software Ltd.

Company Website

https://www.openx.com/

HQ Location

888 East Walnut Street, Pasadena, CA 91101, US

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