OpenX AdExchange Overview

OpenX offers publishers targeted solutions to enhance revenue opportunities. Superior monetization is driven by better-targeted ads.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Buyer Engagement, as the business use cases that they have been most satisfied with while using OpenX AdExchange.

Other use cases:

  • Engaging And Following Up
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using OpenX AdExchange.

Other priorities:

See all business priorities See less business priorities

OpenX AdExchange Use-Cases and Business Priorities: Customer Satisfaction Data

OpenX AdExchange works with different mediums / channels such as Website. and Mobile.

OpenX AdExchange Customer wins, Customer success stories, Case studies

How can OpenX AdExchange enhance your Sending & Publishing Communications process?

A global pharmaceutical brand - Pharmaceuticals - pharmaceuticals

OpenX helped a global pharmaceutical brand improve their display and video ad campaigns. The brand reached 89% viewability, which was 27% above their target. They kept CPMs efficient while using supp...ly-side targeted deals. The campaigns ran across web, mobile, and CTV. The results show strong ad performance and cost control.

Read on →

Venatus Media - Entertainment - entertainment

Venatus Media used OpenX as a header bidder and PMP partner for their 970×250 ad units. The OpenX team, including a yield specialist, helped Venatus set a floor price strategy. This partnership led t...o a 25% increase in programmatic revenue. Venatus also saw CPMs double in their PMP campaigns.

Read on →

A leading Health & Wellness brand - Health, Wellness And Fitness - Health, Wellness and Fitness

OpenX, with SWYM.ai and Butler/Till, helped a large health and wellness brand cut CPA by 57% across 18 U.S. markets. The brand used SWYM's AI for real-time supply curation and OpenX for quality downs...tream activation. This hyper-local programmatic display strategy also lowered CPC by 20%. The campaign reduced the number of domains by 37%, streamlining the supply path.

Read on →

Liftoff - Marketing And Advertising - Marketing and Advertising

Liftoff used OpenX to boost mobile app campaign results with opt-in video ads. By using OpenX’s bid request signal for opt-in video, Liftoff increased their win rate by 6x. Opt-in video brought more ...engaged users and better post-install activity. The format also improved user experience and conversions. Liftoff found opt-in video outperformed other ad formats for campaign goals.

Read on →

M&C Saatchi Mobile - Marketing And Advertising - Marketing and Advertising

OpenX Exchange helped M&C Saatchi Mobile test programmatic mobile web for a tech client. They used high-quality mobile inventory to boost campaign performance. The campaign saw 80% more conversions. ...Return on ad spend increased by 27%. This shows the value of programmatic mobile buying for multi-device campaigns.

Read on →

VICE - Media Production - media production

OpenX Programmatic Guaranteed helped VICE work with a top pharmaceutical company. VICE faced strict rules and brand safety needs. OpenX let VICE offer premium video inventory with programmatic effici...ency. The advertiser spent 400% more than planned because of strong results. VICE kept revenue steady and met brand safety goals.

Read on →

OpenX AdExchange Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.50/5 ★

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.50/5 ★

Read Reviews (4)

Software Failure Risk Guidance

?

for OpenX AdExchange

Top Failure Risks for OpenX AdExchange

OpenX Software Ltd. News

Company

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX has rebranded as "The Intelligent SSP" to simplify digital advertising. The company introduced a new logo and product architecture, including OpenXSelect, OpenXBuild, OpenXControl, and OpenXExchange, to enhance quality, performance, and adaptability. This rebranding aims to address advertising complexity by providing clearer, AI-powered solutions for advertisers and publishers.

Read more →
Company

The Next Era of OpenX: The Intelligent SSP

OpenX is rebranding as "The Intelligent SSP," emphasizing quality, performance, and adaptability in digital advertising. The company maintains its name while aligning its values with technology, focusing on transparency and efficiency. OpenX aims to simplify adtech by reducing complexity and enhancing media quality across all formats, including CTV, mobile apps, and DOOH.

Read more →
Partnership

OpenX and News Australia Expand Programmatic Access to Tubi's Premium ...

OpenX has expanded its collaboration with News Australia to bring Tubi's premium CTV inventory to Australian programmatic buyers. This partnership leverages OpenX's biddable CTV platform to enhance transparency, brand safety, and access to Tubi's streaming audience. The collaboration aims to meet the growing advertiser demand for premium programmatic CTV in Australia.

Read more →
Partnership

OpenX and News Australia Expand Tubi CTV Inventory Access

OpenX has expanded its partnership with News Australia to enhance access to Tubi's premium connected TV (CTV) inventory for programmatic buyers in Australia. This collaboration leverages OpenX's advanced biddable CTV platform to provide advertisers with improved transparency, brand safety, and control. The partnership aims to meet the growing demand for premium programmatic CTV solutions as streaming and ad-supported platforms gain popularity in Australia.

Read more →

OpenX Software Ltd. Profile

Company Name

OpenX Software Ltd.

Company Website

https://www.openx.com/

HQ Location

888 East Walnut Street, Pasadena, CA 91101, US

Social

Facebook Linkedin Twitter