OpenX AdExchange Overview

OpenX offers publishers targeted solutions to enhance revenue opportunities. Superior monetization is driven by better-targeted ads.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Buyer Engagement, as the business use cases that they have been most satisfied with while using OpenX AdExchange.

Other use cases:

  • Engaging And Following Up
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Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using OpenX AdExchange.

Other priorities:

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OpenX AdExchange Use-Cases and Business Priorities: Customer Satisfaction Data

OpenX AdExchange works with different mediums / channels such as Website. and Mobile.

Comprehensive Insights on OpenX AdExchange Use Cases

How can OpenX AdExchange optimize your Sending & Publishing Communications Workflow?

Case Studies

Sports

CASE STUDY Genius Sports

OpenX's normalized content signal reporting helped Genius Sports and a sports betting operator boost their CTV ad reach. The campaign ran for three months. They saw a 3x increase in impression delive...ry against live sports content. The team optimized deal spend and targeted high-impact inventory. This led to better performance and more reach during live sports programming.

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Marketing and Advertising

CASE STUDY M&C Saatchi Mobile

OpenX Exchange helped M&C Saatchi Mobile test programmatic mobile buying for a tech client. The goal was to improve multi-device campaign performance. They used high-quality, premium mobile inventory.... Conversions increased by 80%. ROAS improved by 27%. The campaign showed strong results for mobile web in direct response flows.

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Telecommunications

CASE STUDY A large telecommunications company

OpenX helped a large telecommunications company use supply-side targeting for their ad campaign. The company reached 1.9 million of their competitor's customers in one month. Working media increased ...by 30%. The campaign improved reach and made ad spending more efficient. OpenX's platform enabled better targeting and results for the telco.

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Media Production

CASE STUDY VICE

OpenX Programmatic Guaranteed helped VICE work with a top pharmaceutical company. VICE faced strict rules and brand safety needs. OpenX let VICE offer premium video inventory with programmatic effici...ency. The advertiser spent 400% more than planned because of strong results. VICE kept revenue steady and met brand safety goals.

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Media Production

CASE STUDY KG Media

Prebid.js helped KG Media boost programmatic revenue. KG Media switched from a proprietary container to Prebid.js for header bidding. OpenX supported the transition and optimized their ad stack. KG M...edia saw a 49% increase in programmatic revenue. The move also improved transparency and reduced reliance on one tech partner.

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Restaurants

CASE STUDY A national QSR brand

OpenX helped a national QSR brand target competitor customers using supply-side targeting in their video campaigns. The campaign generated $591,000 in extra revenue in one month. Total sales reached ...$5.2 million. The brand saw strong reach and return on ad spend. OpenX's platform enabled effective audience targeting and campaign results.

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OpenX AdExchange Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

3.50/5 ★

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CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.50/5 ★

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Software Failure Risk Guidance

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for OpenX AdExchange

Top Failure Risks for OpenX AdExchange

OpenX Software Ltd. News

Product

OpenX Announces OpenXSelect, an Advanced Supply-Side Targeting and Curation Platform for Brands and Agencies - Business Wire

OpenX has launched OpenXSelect, a new supply-side targeting and curation platform designed for brands and agencies. This platform reduces deal setup time by 50% and doubles reach across various channels. It offers enhanced inventory control, advanced audience targeting, and improved performance through AI-powered solutions. OpenXSelect aims to streamline operations and optimize ad spend, providing transparency and control for advertisers.

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Executive

OpenX APAC MD Mitchell Greenway Appointed Chair of the IAB Executive Technology Council

Mitchell Greenway, managing director APAC at OpenX, has been appointed as the Chair of the IAB Executive Technology Council. Greenway will also serve on the IAB Australia board, succeeding Nicole Prior. With extensive experience in digital advertising, Greenway aims to advance technical standards and foster collaboration across the industry, focusing on areas like CTV, privacy, and AI.

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Partnership

OpenX Sets Strategic Biddable CTV Partnership With Tubi in the UK

OpenX Technologies has partnered with Tubi to make Tubi UK's premium ad-supported streaming inventory available through OpenXs biddable CTV platform. This collaboration aims to enhance transparency and control for buyers of connected TV advertising in the UK, leveraging OpenXs technology to support flexible and efficient CTV campaigns.

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Partnership

ID5 and OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic - Business Wire

ID5 and OpenX have partnered to increase reach for Safari traffic by 58%.

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OpenX Software Ltd. Profile

Company Name

OpenX Software Ltd.

Company Website

https://www.openx.com/

HQ Location

888 East Walnut Street, Pasadena, CA 91101, US

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