OpenX AdExchange: Product updates, Customer stories, and Insights | 2026 Cuspera

OpenX and Attain helped McDonald's boost new customer acquisition in the QSR market. The solution used OpenXSelect’s identity graph and Attain’s purchase data for real-time sales optimization. McDona...ld's achieved a 14% conversion rate and a 2.69% increase in new customer acquisition at $4.68 CPA. Total sales rose by 1.29%. Incremental ROAS reached $10.92. The platform delivered measurable business outcomes for McDonald's.
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OpenX helped a global pharmaceutical brand improve their display and video ad campaigns. The brand reached 89% viewability, which was 27% above their target. They kept CPMs efficient while using supp...ly-side targeted deals. The campaigns ran across web, mobile, and CTV. The results show strong ad performance and cost control.
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Prebid.js helped KG Media boost programmatic revenue. KG Media switched from a proprietary container to Prebid.js for header bidding. OpenX supported the transition and optimized their ad stack. KG M...edia saw a 49% increase in programmatic revenue. The move also improved transparency and reduced reliance on one tech partner.
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OpenX helped a large telecommunications company use supply-side targeting for their ad campaign. The company reached 1.9 million of their competitor's customers in one month. Working media increased ...by 30%. The campaign improved reach and made ad spending more efficient. OpenX's platform enabled better targeting and results for the telco.
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Prebid.js helped KG Media boost programmatic revenue by 49%. KG Media switched from a proprietary container to Prebid.js for header bidding. This move increased transparency and reduced dependence on... one tech partner. OpenX supported the transition and optimized revenue across their stack. KG Media is the largest digital network in Indonesia with over 2 billion page-views.
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OpenX header bidder helped Kiplinger achieve high win rates and CPMs. Kiplinger then used OpenX private marketplaces to scale unique demand. They also adopted OpenX Multi-Publisher PMPs and became an... early Real-time Guaranteed partner. Kiplinger increased spend 3X through these programmatic deals. The site attracts 4.5 million unique visits and 30 million page views monthly.
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