Latest Product Updates and Feature Enhancements on OpenX AdExchange
OpenX Announces OpenXSelect, an Advanced Supply-Side Targeting and Curation Platform for Brands and Agencies - Business Wire
OpenX has launched OpenXSelect, a new supply-side targeting and curation platform designed for brands and agencies. This platform reduces deal setup time by 50% and doubles reach across various chann...els. It offers enhanced inventory control, advanced audience targeting, and improved performance through AI-powered solutions. OpenXSelect aims to streamline operations and optimize ad spend, providing transparency and control for advertisers.
OpenX Technologies , Inc .: OpenX Announces OpenXSelect , an Advanced Supply - Side Targeting and Curation Platform for Brands and Agencies
OpenX has launched OpenXSelect, a new supply-side targeting and curation platform for brands and agencies. This platform reduces deal setup time by 50% and doubles reach across various channels. It o...ffers advanced targeting capabilities, enhanced inventory controls, and improved performance optimization, leveraging OpenX's proprietary identity graph. OpenXSelect aims to streamline operations and enhance media buying efficiency.
Strategic Partnerships and Integrations of OpenX AdExchange
OpenX and Polk Launch Auto Campaign Measurement | OpenX
OpenX and Polk have integrated S&P Global Mobilitys Polk Automotive Solutions into OpenXSelect, enhancing precision targeting and closed-loop attribution for buyers across CTV, display, and out-of-ho...me channels. This collaboration leverages Polk's predictive audiences and OpenX's identity graph for improved campaign measurement.
OpenX Integrates S&P Global Mobilitys Polk Automotive Solutions
OpenX has integrated S&P Global Mobilitys Polk Automotive Solutions into its supply-side platform. This integration enhances OpenX's targeting and measurement capabilities, allowing auto marketers to... optimize campaigns with real-time attribution linked to vehicle transactions. The collaboration combines Polks predictive audiences and OpenXs identity graph, offering superior targeting accuracy and campaign results across various media channels.
OpenX Sets Strategic Biddable CTV Partnership With Tubi in the UK
OpenX Technologies has partnered with Tubi to make Tubi UK's premium ad-supported streaming inventory available through OpenXs biddable CTV platform. This collaboration aims to enhance transparency a...nd control for buyers of connected TV advertising in the UK, leveraging OpenXs technology to support flexible and efficient CTV campaigns.
Leadership and Executive Team Updates at OpenX AdExchange
OpenX Fuels Continued Commercial Growth With Expanded Leadership Across Buyer Development and Marketing | OpenX
OpenX announced the promotions of Stacy Bohrer to SVP of Buyer Development and Amanda Forrester to SVP of Marketing and Communications. These leadership changes aim to enhance OpenX's commercial grow...th and partner-centric innovation. The company plans to expand its commercial team by over 20% in 2025, focusing on international markets to better serve brands and agencies.
OpenX APAC MD Mitchell Greenway Appointed Chair of the IAB Executive Technology Council
Mitchell Greenway, managing director APAC at OpenX, has been appointed as the Chair of the IAB Executive Technology Council. Greenway will also serve on the IAB Australia board, succeeding Nicole Pri...or. With extensive experience in digital advertising, Greenway aims to advance technical standards and foster collaboration across the industry, focusing on areas like CTV, privacy, and AI.
Awards, Recognitions, and Industry Achievements of OpenX AdExchange
Finalist: AdExchanger Awards | OpenX
OpenXSelect, in collaboration with Attain and OMD, has been named a finalist for the Best Overall Use of Programmatic in a Marketing Campaign at the 2025 AdExchanger Awards. The campaign achieved sig...nificant results in conversion rate, total sales, and ROAS by integrating Attain's measurement tools with OMD's media strategy.
OpenX has been named a finalist in the 2025 Digiday Awards for its OpenXSelect platform, recognized in the Most Innovative Technology Platform category.
Corporate News and Organizational Updates on OpenX AdExchange
OpenX Launches in Mexico to Accelerate Programmatic Access to Premium Media for Brands and Agencies | OpenX
OpenX has launched operations in Mexico, marking the start of its expansion in Latin America. Michelle Feerman, appointed as Senior Sales Director, will lead the strategy to connect brands and agenci...es with OpenXs premium inventory. This move aims to meet the growing demand for transparent and efficient programmatic solutions in the region.
