Real-World Case Studies and Customer Success Stories with OpenX AdExchange

OpenX helped Venatus Media boost programmatic revenue by 25%. Venatus Media used OpenX as a header bidder and PMP partner... for high-impact ad formats. The OpenX team, including a yield specialist, set a floor price strategy. Venatus Media saw 2X CPMs in private marketplaces. This partnership improved monetisation for their entertainment and gaming sites.
Show More..

OpenX Exchange helped M&C Saatchi Mobile test programmatic mobile web for a tech client. They used high-quality mobile inventory to... boost campaign performance. The campaign saw 80% more conversions. Return on ad spend increased by 27%. This shows the value of programmatic mobile buying for multi-device campaigns.
Show More..

Liftoff used OpenX to boost mobile app campaign results with opt-in video ads. By using OpenX’s bid request signal for... opt-in video, Liftoff increased their win rate by 6x. Opt-in video brought more engaged users and better post-install activity. The format also improved user experience and conversions. Liftoff found opt-in video outperformed other ad formats for campaign goals.
Show More..

OpenX PMP helped JustPremium scale their rich media marketplace. JustPremium used OpenX to set up inventory packages for direct buyers.... This improved transparency and performance. Ad load times became 70% faster. Gross revenue increased by 12%. The platform made it easy to buy unique ad units and improved ad auction speed.
Show More..

OpenX Exchange helped M&C Saatchi Mobile test programmatic mobile buying for a tech client. The goal was to improve multi-device... campaign performance. They used high-quality, premium mobile inventory. Conversions increased by 80%. ROAS improved by 27%. The campaign showed strong results for mobile web in direct response flows.
Show More..

Liftoff used OpenX's opt-in video to improve mobile app campaign results. By using OpenX's bid request signal for opt-in video,... Liftoff increased their win rate by 6x. Opt-in video brought more engaged users and better conversions than other ad formats. The approach also boosted post-install activity. Liftoff found that letting users choose to watch ads led to a better experience and higher performance.
Show More..

JustPremium used OpenX PMP to grow their Private Marketplace and Rich Media marketplace. They set up inventory packages for direct... buyers, improving transparency and performance. This led to 70% faster ad load times. Gross revenue increased by 12%. The partnership helped JustPremium scale their marketplace globally and made it easier to buy unique ad units.
Show More..

OpenX Programmatic Guaranteed helped VICE secure a major deal with a top pharmaceutical brand. VICE overcame strict regulatory and brand... safety challenges using OpenX's platform. The advertiser gained access to premium video inventory and, due to strong campaign performance, increased spend by 400% over the original agreement. VICE improved its programmatic strategy while maintaining revenue certainty and brand safety. This case highlights the value of programmatic guaranteed deals for premium video monetization.
Show More..

Prebid. js helped KG Media boost programmatic revenue by 49%. KG Media switched from a proprietary container to Prebid.js for...header bidding. This move increased transparency and reduced dependence on one tech partner. OpenX supported the transition and optimized revenue across their stack. KG Media is the largest digital network in Indonesia with over 2 billion page-views.
Show More..

OpenX Programmatic Guaranteed helped VICE work with a top pharmaceutical company. VICE faced strict rules and brand safety needs. OpenX... let VICE offer premium video inventory with programmatic efficiency. The advertiser spent 400% more than planned because of strong results. VICE kept revenue steady and met brand safety goals.
Show More..

Prebid. js helped KG Media boost programmatic revenue. KG Media switched from a proprietary container to Prebid.js for header bidding....OpenX supported the transition and optimized their ad stack. KG Media saw a 49% increase in programmatic revenue. The move also improved transparency and reduced reliance on one tech partner.
Show More..

OpenX supply-side targeting helped a major US telco boost working media by 30%. The campaign targeted users of a competitor’s... service. In one month, the telco reached 1.9 million competitor customers. The campaign improved ad spend efficiency. OpenX enabled better reach and results for telecommunications advertising.
Show More..

OpenX helped a large telecommunications company use supply-side targeting for their ad campaign. The company reached 1.9 million of their... competitor's customers in one month. Working media increased by 30%. The campaign improved reach and made ad spending more efficient. OpenX's platform enabled better targeting and results for the telco.
Show More..

OpenX helped a leading telco company improve cell phone plan sales. The company used data-driven deal IDs and supply-side targeting... tactics. These included run-of-network deals and targeting shoppers searching for plans. The campaign achieved a display CPA 48% lower than the benchmark. Video CPA was twice as efficient as the benchmark.
Show More..

OpenX header bidder helped Kiplinger achieve high win rates and CPMs. Kiplinger then used OpenX private marketplaces to scale unique... demand. They also adopted OpenX Multi-Publisher PMPs and became an early Real-time Guaranteed partner. Kiplinger increased spend 3X through these programmatic deals. The site attracts 4.5 million unique visits and 30 million page views monthly.
Show More..

OpenX helped Kiplinger boost ad spend by 3X using private marketplace deals. Kiplinger first used OpenX’s header bidding, which led... to high win rates and strong CPMs. They then adopted OpenX PMPs and scaled demand with Multi-Publisher PMPs. Kiplinger also became an early Real-time Guaranteed partner, securing revenue-guaranteed programmatic deals. This strategy improved monetization and brought more quality demand.
Show More..

Venatus Media used OpenX as a header bidder and PMP partner for their 970×250 ad units. The OpenX team, including... a yield specialist, helped Venatus set a floor price strategy. This partnership led to a 25% increase in programmatic revenue. Venatus also saw CPMs double in their PMP campaigns.
Show More..

OpenX helped a national QSR brand target competitor customers using supply-side targeting in their video campaigns. The campaign generated $591,000... in extra revenue in one month. Total sales reached $5.2 million. The brand saw strong reach and return on ad spend. OpenX's platform enabled effective audience targeting and campaign results.
Show More..

OpenX helped a global pharmaceutical brand improve their display and video ad campaigns. The brand reached 89% viewability, which was... 27% above their target. They kept CPMs efficient while using supply-side targeted deals. The campaigns ran across web, mobile, and CTV. The results show strong ad performance and cost control.
Show More..

OpenX's normalized content signal reporting helped Genius Sports and a sports betting operator boost their CTV ad reach. The campaign ran... for three months. They saw a 3x increase in impression delivery against live sports content. The team optimized deal spend and targeted high-impact inventory. This led to better performance and more reach during live sports programming.
Show More..

OpenX and Attain helped McDonald's boost new customer acquisition in the quick service restaurant market. McDonald's used OpenXSelect and Attain's... purchase data to optimize sales and conversions in real time. The campaign achieved a 14% conversion rate and a 2.69% increase in new customer acquisition at a $4.68 CPA. Total sales rose by 1.29% and incremental ROAS reached $10.92. The solution focused on real business outcomes like conversions and sales lift.
Show More..