LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Punjab Kings used Conviva Social Insights to track fan reactions after their rebrand from Kings XI Punjab. The team measured... hashtag adoption and compared engagement with their old and new names. Conviva helped them see positive sentiment and strong fan engagement across social platforms. They benchmarked content performance and identified YouTube as a growth opportunity. The team used these insights to boost their social media strategy during a disrupted IPL season.
ContentStudio helped Fife Sports and Leisure Trust boost social media engagement by up to 25%. The team cut planning time... in half using scheduling and analytics tools. Multi-account management and approval workflows made posting easier. Productivity improved by 30-50%. Follower count and content reach also grew by 10-25%.
Talkwalker by Hootsuite helped an NBA team boost social video views by 352% and social impressions by 46%. The team used... audience and sentiment insights to create more original, authentic content. Engagement rose 27% across social channels, even with fewer posts. Data-driven reporting made it easy to track top posts and prove business impact. The results supported hiring a new team member to expand content efforts.
Motherwell FC used Blinkfire Analytics to track and value social media sponsorships. The club needed real-time data to improve content... performance, audience insights, and sponsorship value. With a small digital team, they relied on Blinkfire Analytics to guide decisions and compare results with other teams. Since adopting the platform, year-over-year engagement per post increased by more than 50%. The data also helped Motherwell FC forecast partnership value and personalize fan content.
UFC used Emplifi to scale its social media strategy and reach over 300 million fans. With Emplifi, UFC achieved a... 21% year-over-year increase in video views, totaling 26 billion. The platform reduced reporting and analytics time by 95%. UFC now tracks fan sentiment and fighter performance in real time, helping to spotlight rising stars and deepen fan engagement. Emplifi's data-driven tools power smarter matchmaking and faster business decisions across global events.
NASCAR used Meltwater to improve media outreach and earned media monitoring. The communications team automated coverage tracking and analysis with... Meltwater’s dashboards and keyword monitoring. During a five-month campaign, they generated eight-figure advertising value equivalency. NASCAR shared top media hits with 1,500 newsletter readers three times a week. Meltwater’s tools helped NASCAR analyze sentiment, message pull-through, and optimize future campaigns.
NASCAR used Meltwater to improve media outreach and earned media monitoring. The communications team automated coverage tracking and analysis with... Meltwater’s dashboards and keyword monitoring. During a five-month campaign, they generated eight-figure advertising value equivalency. NASCAR shared top media hits with 1,500 newsletter readers three times a week. Meltwater’s tools helped NASCAR analyze sentiment, message pull-through, and optimize future campaigns.
NASCAR used Meltwater to improve media outreach and earned media monitoring. The communications team automated coverage tracking and analysis with... Meltwater’s dashboards and keyword monitoring. During a five-month campaign, they generated eight-figure advertising value equivalency. NASCAR shared top media hits with 1,500 newsletter readers three times a week. Meltwater’s tools helped NASCAR analyze sentiment, message pull-through, and optimize future campaigns.
Burnley Football Club used Sprinklr Social Advanced to grow its brand from local to global. The club increased its social... media posts by 264% in 30 days. Engagement rose by 54% and clicks jumped by 655%. Sprinklr's unified platform helped the team benchmark against competitors and attract new sponsors. The club now reaches a wider audience and has improved its content strategy.
Burnley Football Club used Sprinklr Social Advanced to grow its brand from local to global. The club increased its social... media posts by 264% in 30 days. Engagement rose by 54% and clicks jumped by 655%. Sprinklr's unified platform helped the team benchmark against competitors and attract new sponsors. The club now reaches a wider audience and has improved its content strategy.
Burnley Football Club used Sprinklr Social Advanced to grow its brand from local to global. The club increased its social... media posts by 264% in 30 days. Engagement rose by 54% and clicks jumped by 655%. Sprinklr's unified platform helped the team benchmark against competitors and attract new sponsors. The club now reaches a wider audience and has improved its content strategy.
Talkwalker helped an NBA team boost video views by 352% over the previous season. The social team used audience and... sentiment insights to create more original content and engage fans. They saw a 46% increase in social impressions and a 27% rise in engagement. Top-performing posts earned over 1 million impressions. The team used Talkwalker to report results, benchmark against other franchises, and win budget for new hires.
Orlando Magic used Tagboard to speed up digital production for their live shows. They cut ramp times from a week... to a quarter of the time. Tagboard lets them add live stats, real-time fan mentions, and interactive trivia. The team no longer needs a traditional control room. Fans now see fresh graphics and more interactive content. The Magic improved both production speed and viewer experience.
Groupama Team France used the3DEXPERIENCE platform from Dassault Systèmes to design and build their America's Cup catamarans. The team had... only 18 months to develop their boats, much less time than competitors. The platform integrated 3D modeling, structural analysis, and simulation in one place. This helped the team work faster and make fewer mistakes. All boat parts fit perfectly during assembly, matching the 3D virtual mockup.
Total Player Value used HypeAuditor’s API to collect and benchmark social media data for thousands of college athletes. The company needed... fast, accurate metrics from Instagram and TikTok to help athletes understand their value. HypeAuditor’s API made bulk data collection and benchmarking quick and easy. Total Player Value created 17,000 athlete profiles, with plans to reach 40,000. This streamlined process helps athletes compare their performance and monetize their influence.
Sprout Social helps the Chicago Bulls connect with millions of fans worldwide. The Bulls use Sprout to schedule posts, analyze... engagement, and track trends in real time. The platform saves the team time and gives instant feedback on campaign performance. Social listening tools help the Bulls understand fan sentiment and join conversations naturally. Sprout makes it easy for the Bulls to report results to over 50 brand partners and improve their social media strategy.
Agorapulse helped the United Soccer League manage nine social media accounts with a small team. The league needed a tool... for easy collaboration, scheduling, and analytics. Agorapulse provided a content calendar and post requeueing, improving workflow and engagement. The team could track performance and schedule posts across multiple platforms. This made managing social media simpler and more effective for the USL digital team.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
EWE Baskets Oldenburg used CleverReach to improve their fan communication. They wanted a central hub for fans and partners with... a uniform design. CleverReach helped them set up a newsletter strategy and respond quickly to feedback. The team now keeps fans updated and engaged with real-time reporting. They plan to offer exclusive content and keep unsubscribe rates low.
Bird helped Heracles Almelo boost fan engagement using WhatsApp and Voice channels. The club achieved a 98% open rate on... WhatsApp and gained over 3,000 new opt-ins. More than 50% of fans answered automated calls from players. Personalized messages and interactive content increased season ticket renewals. Heracles now trends toward record-high season ticket sales.
London Irish used Rocketseed email banners to boost ticket sales and grow their fan database. They achieved a 13.1% click-through... rate on banners promoting ticket sales. 20% of all clicks went to their newsletter sign-up form, helping them gain new subscribers. The marketing team used Rocketseed’s reporting to improve their campaigns. The solution helped drive more commercial value from their email traffic.
Stensul helped the Milwaukee Bucks speed up their email creation process. The team cut email creation time by 50%. Non-technical... staff could now build quality emails fast. The Bucks produced 36% more non-requested campaigns. This led to more revenue from ticket sales and merchandise. Email requests also rose by 33%.
Omnisend helped Žalgiris Kaunas, a leading Lithuanian basketball club, transform its fan engagement. The club unified data from multiple platforms... and automated its marketing. In just over a year, they gained 11,000 new email subscribers and 9,000 SMS subscribers. Omnisend drove 39% of their ecommerce revenue through email and SMS campaigns. Personalized messages and automation deepened fan relationships and boosted sales.
Remarkety helped Whisker Seeker Tackle boost their email and SMS marketing. They achieved a 22% conversion rate on welcome emails... and 11% on cart abandonment campaigns. The company saw a 40% open rate for automated campaigns. Remarkety's support and integration with Justuno made campaign setup easy. Whisker Seeker now targets customers better using segmentation by channel.
Umbro chose Mapp Marketing Cloud after a detailed market review. They wanted to improve personalization and customer engagement. Mapp helps... Umbro bring all their first-party data into one place. This reduces duplication and makes sharing content easier across GLD Group brands. Umbro aims to use Mapp’s Customer Data Platform for better customer insights.
Nashville Predators and Bridgestone Arena
- Sports
- Large
Nashville, USA
Emma by Marigold helped the Nashville Predators and Bridgestone Arena boost ticket sales. Their team used Emma for over 10... years to run email marketing campaigns. These campaigns promoted hockey games, concerts, and family shows. They achieved high user engagement and increased revenue. Segmentation and personalization drove their audience growth.
American Youth Soccer Organization (AYSO) Region 13
- Sports
- Medium
Los Angeles, USA
EmailOctopus helped AYSO Region 13 keep families connected during the 2025 Los Angeles wildfires. The league used simple, readable newsletters... to send urgent updates and coordinate relief. Weekly emails cut injury rates in half and boosted volunteer sign-ups. Member retention rose from 50% to 75%. The newsletter now drives high open rates and strong community engagement.
Wolverhampton Wanderers Football Club (Wolves)
- Sports
- Medium
Wolverhampton, UK
Fresh Relevance helped Wolves recover lost revenue with cart abandonment emails. The club achieved a 60.9% cart abandonment ID rate,... allowing more targeted follow-ups. Recovered cart values were 27.9% higher than average orders. Wolves also used personalized product recommendations and data capture popovers to boost engagement. These tactics improved their eCommerce performance and customer experience.
Hockey Alberta used Envoke’s Mandatory Messaging to solve email delivery issues for critical updates. The organization needed to ensure all... members received essential bulletins and memos, regardless of subscription status. Envoke enabled mandatory emails to reach over 95,000 participants across 450 member organizations. The platform also helped Hockey Alberta validate its contact database and streamline onboarding. Fast support and Canadian compliance were key benefits for the team.
Litmus helped Hudl boost email marketing results. Hudl saw a 43% increase in clicks and a 50% rise in CTR.... The team used Litmus to access subscriber-level data and improve email testing. They cut review time by 40% and raised email accuracy by 70%. Hudl now delivers more engaging emails and better subscriber experiences.
Daily Body Coach used lemlist to drive over $10,000 in sales in their first month. The CEO, Anthony Ng Monica,... leveraged lemlist’s B2B lead database to find and contact qualified leads. The platform helped automate email outreach, saving time and reducing manual work. Daily Body Coach expanded into four new international markets and achieved a 24% reply rate. The all-in-one tool enabled fast campaign launches and high engagement rates.
GetResponse helped Power Pickleball Club grow to over 3,000 newsletter subscribers and 1,400 active members in just six months. The club used... GetResponse’s drag-and-drop website builder and email marketing tools to manage their site and keep members informed. Personalized communications and segmentation boosted newsletter open rates to 50-60%. The platform enabled the small team to automate updates and scale their community. Power Pickleball Club now has a highly engaged audience and plans to expand automation as they grow.
Haarlemmermeerse Golfclub used Hellodialog to send emails to 1,300 members. Outlook could not handle large mailings, causing delays and delivery... issues. With Hellodialog, the club segments members and automates mailing lists. Multiple staff can now send professional emails quickly. Members open almost every email and give positive feedback. The club saves time and avoids manual errors.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Omnisend helped Žalgiris Kaunas, a leading Lithuanian basketball club, transform its fan engagement. The club unified data from multiple platforms... and automated its marketing. In just over a year, they gained 11,000 new email subscribers and 9,000 SMS subscribers. Omnisend drove 39% of their ecommerce revenue through email and SMS campaigns. Personalized messages and automation deepened fan relationships and boosted sales.
PushEngage helped Charlton Athletic Football Club boost their abandoned cart conversion rate to 7. 17%. The club used web push...notifications to engage fans, promote matches, and recover lost sales. They achieved a 20% opt-in rate for push notifications and a 9.6% click-through rate on their welcome drip campaign. Overall, PushEngage increased Charlton Athletic's total revenue by 1.15%. The automated campaigns saved time and improved digital marketing results.
Dotdigital helped Arena Racing Company grow CRM revenue by 79% in the first year after switching from Salesforce. A team of... two managed CRM for 21 venues, using Dotdigital to automate campaigns and centralize data. Abandoned cart click rates rose from 6.4% to 10.9%. Data capture pop-ups brought in 22,000 new contacts in six months. The platform made reporting more reliable and improved audience targeting for paid media.
Iterable helped Melbourne Football Club automate data ingestion, saving each team member 5 hours per week. The club achieved a... 40% productivity improvement and lowered resource costs by 12.5%. A single campaign secured 756 new memberships, with a 66% unique open rate and a 7% unique click rate. The marketing team now manages segmentation and campaign execution without technical help. Personalized fan engagement increased, driving higher conversion rates and member satisfaction.
Adler Mannheim used SAP Engagement Cloud to unify fan data from ticketing, merchandise, and mobile apps. The team automated personalized... messaging and campaigns across email, app, and SMS. AI-powered analytics now help predict ticket sales and optimize marketing spend. The club increased fan engagement and loyalty with targeted communications. Automated workflows boosted ticketing and merchandise revenue, and improved in-arena fan experiences.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Umbro chose Mapp Marketing Cloud after a detailed market review. They wanted to improve personalization and customer engagement. Mapp helps... Umbro bring all their first-party data into one place. This reduces duplication and makes sharing content easier across GLD Group brands. Umbro aims to use Mapp’s Customer Data Platform for better customer insights.
Umbro chose Mapp Marketing Cloud after a detailed market review. They wanted to improve personalization and customer engagement. Mapp helps... Umbro bring all their first-party data into one place. This reduces duplication and makes sharing content easier across GLD Group brands. Umbro aims to use Mapp’s Customer Data Platform for better customer insights.
Tennis Australia used monday. com to manage the Australian Open, coordinating over 400 contributors and 100 partners. They replaced spreadsheets...and emails with a single platform for real-time collaboration and project management. This shift led to an 80% reduction in partner-related emails and saved more than 21,000 hours annually. The organization achieved a 4x ROI and improved compliance, transparency, and stakeholder alignment. monday.com became the operational backbone for event planning and live execution.
GetResponse helped Power Pickleball Club grow to over 3,000 newsletter subscribers and 1,400 active members in just six months. The club used... GetResponse’s drag-and-drop website builder and email marketing tools to manage their site and keep members informed. Personalized communications and segmentation boosted newsletter open rates to 50-60%. The platform enabled the small team to automate updates and scale their community. Power Pickleball Club now has a highly engaged audience and plans to expand automation as they grow.
Sports examples of Driving Business Value with CRM
LIV Golf
- Sports
- Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
RSV Lahn-Dill uses SmartWe CRM to manage contacts and schedules. The club needed a simple, adaptable platform for digital collaboration.... SmartWe helps track over 150 partners and sponsors, centralizing all contact data. Four staff use the CRM daily, saving about two hours each week on admin tasks. The team now spends more time on players, partners, and club management.
Catapult used Zendesk’s omnichannel system with AI to improve customer support for athletes and teams. The company achieved a 50%... decrease in first reply time and a 21% drop in full resolution time. Zendesk AI Copilot and intelligent triage helped agents prioritize tickets and automate workflows. Catapult’s CSAT score rose to 97 percent. Agents now spend less time on manual tasks and more time helping customers.
Catapult used Zendesk’s omnichannel system with AI to improve customer support for athletes and teams. The company achieved a 50%... decrease in first reply time and a 21% drop in full resolution time. Zendesk AI Copilot and intelligent triage helped agents prioritize tickets and automate workflows. Catapult’s CSAT score rose to 97 percent. Agents now spend less time on manual tasks and more time helping customers.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Tennis Australia used monday. com to manage the Australian Open, coordinating over 400 contributors and 100 partners. They replaced spreadsheets...and emails with a single platform for real-time collaboration and project management. This shift led to an 80% reduction in partner-related emails and saved more than 21,000 hours annually. The organization achieved a 4x ROI and improved compliance, transparency, and stakeholder alignment. monday.com became the operational backbone for event planning and live execution.
Top Stories in Sports about adoption of Video Platform software
Professional Squash Association (PSA)
- Sports
- Small
Leeds, UK
PSA used Grabyo’s AI-powered live clipping to scale video production for squash events. The team captured key match moments and... published clips to social media in real time. Editors in Leeds created highlights using Magnifi and Adobe Premiere Pro. Grabyo’s integration with Socialie enabled rapid content distribution to players and sponsors. PSA grew its digital presence without adding staff, positioning itself as the main squash content brand ahead of the 2028 Olympics.
Enveu Flow automates over 400 simultaneous games every Saturday for a North American sports network. The platform handles league onboarding,... live game clipping, replay publishing, and monetisation policy application with zero manual steps. Five automated workflows manage onboarding, email setup, subscription plans, game clipping, and replay publishing. The network eliminated manual operations, enabling fast scaling across regions. Fans get instant access to replays after each game ends.
In the Lab+ used Uscreen to migrate their membership platform from Vimeo, solving backend issues and gaining key features like dynamic pricing and a community tab. After launching custom-branded... mobile apps, they saw nearly 79% of viewing hours come from apps and doubled their viewer count in one year. Uscreen’s easy content organization and fast customer support helped In the Lab+ grow their global basketball community. The platform enabled new income streams and a thriving branded apparel line.
StreamYard helped On3 Sports boost their viewership by 40% in just one month. The platform made it easy for team... members with different skill levels to create and stream video content. On3 used StreamYard to manage 24 fan sites with custom branding for each. The tool replaced multiple video solutions, making video production simple and scalable. On3 found StreamYard intuitive, reliable, and easy to onboard new users.
World Players of Handball (WPH Live)
- Sports
- Small
USA
WPH Live uses Dacast to stream live and on-demand handball matches worldwide. They offer pay-per-view and video on demand to... fans. Dacast's integrated paywall lets WPH Live earn money directly from their website. This helps them reach a global audience and generate revenue from streaming. The platform supports both live and recorded content.
Kaltura helped British Gymnastics boost content engagement by 80%. The platform unified marketing, communication, and educational video strategies. Over 2,000... webinars and virtual classroom sessions reached more than 19,000 students each year. Teams now share videos easily by email and social media. British Gymnastics praised Kaltura’s flexibility and support team.
Kaltura helped British Gymnastics boost content engagement by 80%. The platform unified marketing, communication, and educational video strategies. Over 2,000... webinars and virtual classroom sessions reached more than 19,000 students each year. Teams now share videos easily by email and social media. British Gymnastics praised Kaltura’s flexibility and support team.
Frame. io helped the Los Angeles Rams video team deliver game-day content 10x faster. The team, with only 12 people,...manages up to 3,000 video clips per game. Using Frame.io and Adobe Creative Cloud, they streamlined editing, review, and delivery. Reviewers can now give feedback from anywhere, saving six hours per week for the managing producer. The Rams use Frame.io to centralize storage, control access, and collaborate with partners and freelancers.
Dalet Flex helped AFL move 100 years of Australian Football history to the cloud. AFL can now search, access, and... package archive content quickly. The league digitized all game and pre-game footage. Fans, broadcasters, and apps get more content options. Dalet Flex made AFL’s content library easy to use and distribute.
Empower Field at Mile High (ThunderVision, Denver Broncos)
- Sports
- Large
Denver, USA
Ross Video helped Empower Field at Mile High overhaul its fan experience. ThunderVision, the Denver Broncos’ in-house team, needed to... rebuild their control room and synchronize 55 LED displays before the NFL season. They installed Ross Video’s unified venue control system, including Ultrix Acuity, Ultrix Carbonite, XPression Tessera, and PIERO Live. The new system simplified operations and let ThunderVision focus on engaging fans. Now, fans enjoy immersive visuals and real-time stats across the stadium.
Football Association of Finland (FAF)
- Sports
- Medium
Helsinki, Finland
Playable helped the Football Association of Finland run over 350 gamified campaigns since 2021. FAF used automation and reusable templates... to boost fan loyalty and save time. Their birthday campaign saw a 21% increase in conversion rate and 16,000+ registrations in 8 months. Cart abandonment recovery improved by 35% with a gamified email flow. During Euro 2020, FAF doubled their opt-in database using Playable's gamification tools.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
RingCentral AI Virtual Assistant and Conversation Expert help the Chicago Cubs save 1–2 minutes per call. The Cubs automate post-call... workflows and improve coaching for their 400-person team. Salesforce integration gives real-time access to fan data. Thousands of daily fan interactions now get faster, more personal service. The Cubs raise the bar for fan experience with AI-powered solutions.
Attentive helped the Milwaukee Bucks achieve a 324x ROI with SMS marketing. The Bucks used Attentive to grow their subscriber... list by 455% year-over-year. They ran targeted campaigns for tickets, merchandise, and fan engagement. Automated journeys like birthday offers and abandoned cart reminders boosted click-through and conversion rates. MMS messages and personalized content kept fans connected and drove sales.
PushEngage helped Charlton Athletic Football Club boost their abandoned cart conversion rate to 7. 17%. The club used web push...notifications to engage fans, promote matches, and recover lost sales. They achieved a 20% opt-in rate for push notifications and a 9.6% click-through rate on their welcome drip campaign. Overall, PushEngage increased Charlton Athletic's total revenue by 1.15%. The automated campaigns saved time and improved digital marketing results.
Cricket Australia used Zephyr to centralize all test cases and results. This gave teams and stakeholders instant visibility into testing... progress. Product managers could make better release decisions with full test data. Standardized processes improved quality and cut duplicated work. Teams now collaborate more and track defects directly to requirements. Zephyr's Jira integration helped streamline test management across all digital platforms.
Cricket Australia used Zephyr to centralize all test cases and results. This gave teams and stakeholders instant visibility into testing... progress. Product managers could make better release decisions with full test data. Standardized processes improved quality and cut duplicated work. Teams now collaborate more and track defects directly to requirements. Zephyr's Jira integration helped streamline test management across all digital platforms.
Cricket Australia used Zephyr to centralize all test cases and results. This gave teams and stakeholders instant visibility into testing... progress. Product managers could make better release decisions with full test data. Standardized processes improved quality and cut duplicated work. Teams now collaborate more and track defects directly to requirements. Zephyr's Jira integration helped streamline test management across all digital platforms.
Cricket Australia used Zephyr to centralize all test cases and results. This gave teams and stakeholders instant visibility into testing... progress. Product managers could make better release decisions with full test data. Standardized processes improved quality and cut duplicated work. Teams now collaborate more and track defects directly to requirements. Zephyr's Jira integration helped streamline test management across all digital platforms.
WonderPush helped Roland Garros send geo-targeted push notifications to stadium visitors. The French Open used iBeacons to segment users by... location within the stadium. In 2018, they sent 8.6 million notifications, reaching 85% of users present. The click-through rate was 32%. Visitors received updates on nearby matches and local offers, improving their event experience.
Paris Basketball used LINK Mobility's RCS to boost fan engagement for their Christmas game. The club sent 3,931 personalized, interactive... invitations to targeted fans. The campaign used rich media and direct booking through messages. This led to strong engagement and high booking conversion. Paris Basketball strengthened its image as a family-focused, modern sports brand.
Apester helped the Australian Football League (AFL) gather tens of thousands of new leads. AFL used Apester’s interactive widgets and... simple lead-generation flows on their website. The platform enabled AFL to collect audience data, run polls, and create engaging digital experiences. Editors could easily create and edit interactive content. As a result, AFL saw a big boost in engagement rates and completed leads. The solution matched AFL’s need for simplicity and high engagement.
Sports Success stories in Driving ROI and Results using Event Management solutions
Ligue de Football Professionnel (LFP)
- Sports
- Large
Paris, France
Eventdrive helped the Ligue de Football Professionnel (LFP) modernize and standardize its seminar organization. LFP ran 16 seminars in one... year, reaching over 1,000 participants. The platform improved data security, automated registration, and made communication easier. LFP used Eventdrive to create event websites, send emails, and engage attendees with a mobile app. The solution led to ISO 9001 certification for event management.
RingCentral AI Virtual Assistant and Conversation Expert help the Chicago Cubs save 1–2 minutes per call. The Cubs automate post-call... workflows and improve coaching for their 400-person team. Salesforce integration gives real-time access to fan data. Thousands of daily fan interactions now get faster, more personal service. The Cubs raise the bar for fan experience with AI-powered solutions.
Monterosa / Interaction Cloud powered Formula E's new Live Hub, bringing interactive features to their website and app. The goal was... to boost fan engagement and loyalty with real-time content, gamification, and polling. Over 479,000 users engaged during the tournament, with an average dwell time of 6 minutes. The platform enabled Formula E to build direct fan relationships and collect valuable first-party data. This new approach supports sponsor activations and ecommerce opportunities.
Shoflo helped BYU Athletics switch scripting software mid-season. The team reduced scriptwriting time from days to just hours. Real-time updates... improved in-game communication and collaboration. Sponsor tracking became easier with digital run reports. Stress levels dropped and the team enjoyed a smoother workflow. Fans and sponsors benefited from a better in-game experience.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Accesso ShoWare helped the Seattle Thunderbirds modernize ticketing. Online ticket sales rose from 32% to 60%. Flex pass sales grew... by 54% since 2021–22. Membership accounts more than doubled in a year. Fans now enjoy self-service options and easy ticket transfers. The team uses automated communications and targeted marketing to boost engagement.
EventMobi helped the NHL Coaches Association move their annual event online in 2020. The platform enabled global attendance, including participants... from Europe, Australia, and Asia. NHLCA expanded their agenda and increased female coach participation. EventMobi's customization, support, and virtual features impressed both organizers and attendees. The success led NHLCA to permanently include virtual components in future events.
West Ham United Football Club uses zkipster to manage hospitality operations at London Stadium. The club digitized guest check-in and... seating for over 800 diners on busy match days. zkipster integrates with Ticketmaster, automating ticket sales and event operations. Staff use the app to allocate VIP parking and create flexible seating plans. The platform helps share real-time data across teams, improving guest experience and event planning.
24/7 Software helped the Buffalo Bills achieve 100% incident reporting from 2015 onward. The team used the platform to manage... incidents, improve real-time communication, and streamline lost & found and maintenance tracking. Mobile apps reduced radio traffic and enabled instant notifications for emergencies. Reports now provide leadership with clear snapshots of incidents and resolutions after every event. The Bills can now allocate resources based on real-time data and trends, improving stadium operations.
24/7 Software helped the Buffalo Bills achieve 100% incident reporting from 2015 onward. The team used the platform to manage... incidents, improve real-time communication, and streamline lost & found and maintenance tracking. Mobile apps reduced radio traffic and enabled instant notifications for emergencies. Reports now provide leadership with clear snapshots of incidents and resolutions after every event. The Bills can now allocate resources based on real-time data and trends, improving stadium operations.
David Leadbetter Enterprises Inc.
- Sports
- Small
Florida, USA
SAP Business One helped David Leadbetter Enterprises Inc. cut inventory by 17%. The company saw a 15% increase in revenue... from real-time business data. Instructor productivity rose by 12%. SAP Business One gave full visibility into inventory and revenue. The business now manages financials in real time. Vision33 supported their global growth with a single, integrated system.
DocStar ECM helped the Cleveland Indians digitize over 20,000 files, removing the need for large, inconvenient storage. The team now... scans all documents as they arrive, freeing up office space and improving access. Staff save thousands of dollars each month on paper, folders, and time spent searching for files. HR and accounting teams can quickly retrieve records for legal and medical needs. The Indians chose DocStar for its ease of use, security, and fast setup.
Agility CMS helped Hockey Canada cut page load times by 90% during peak traffic. The site handled millions of page... views without issues, even during major tournaments. CPU usage dropped by over 60%. Hockey Canada chose Agility CMS for its flexibility and security. The platform made it easy for non-technical staff to manage content and view analytics.
Brightspot’s CMS helped Drive, Chip & Putt manage over 450 youth golf events each year. The platform made registration easy... for guardians and automated event communications. Real-time scoring and TV leaderboard displays kept participants and spectators engaged. Administrators used a single portal to handle logistics and live scoring. The program scaled nationwide, earning strong feedback from families and organizers.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
GX helped N. E.C. Nijmegen launch a new digital platform for fans. The club introduced a redesigned website and a...smart ticketing app with facial recognition for stadium entry. Within three months, 70% of season ticket holders used the new app and over 5,500 users switched to digital access. The website saw a 40% increase in active user profiles. N.E.C. aims to cut plastic cards by 90% in three years, using data-driven personalization and smart integrations.
Contao powered a full relaunch for skirentals. at, a premium ski rental in Zell am See and Kaprun. The new...website improved the booking process for international guests. It features modern design, fast loading, and easy navigation. The site supports multiple languages and mobile devices. Flexible content management lets staff update offers and prices for each season. SEO, structured data, and performance upgrades help boost online bookings.
Contentstack helped Freeletics boost developer productivity by 58%. The company cut publication cycle time from 22.5 days to 4.5 days.... Translation time dropped from four weeks to one week. Freeletics saved 60% in engineering costs. Contentstack enabled content experimentation and supported growth goals. The team integrated automated translation and improved workflows.
XOS Digital used DNN Evoq Content to power websites for over 900 sports teams and leagues. The platform helped XOS... scale to handle 3 million page views during peak season. DNN's web farm support and .NET integration enabled fast site launches, like building the Pac-12 site in under 30 days. XOS clients now manage their own content more easily. The solution improved scalability, security, and customer satisfaction for XOS Digital's sports partners.
LiveTiles Intelligent Intranet helped Geelong Football Club boost staff engagement. The club needed a better way to communicate and manage... documents, especially with remote work. LiveTiles delivered a custom intranet in six weeks. Weekly homepage views jumped from 350 to 1,300 in four weeks. Staff found it easy to use and started connecting more. The platform lets the club update content quickly and keep everyone informed.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Lightspeed Retail helped the Montreal Alouettes boost average customer spend by 44%. The team used Lightspeed’s POS system to sync... inventory across nine merch stands at Percival Molson Stadium. Staff served 23,000 fans more easily and reduced missed sales. Fans can now buy team gear both at games and online. The solution streamlined operations and improved communication between booths.
Shopify helped RUDIS boost revenue by 80% after switching from WooCommerce. The new Shopify Plus site improved stability, speed, and... user experience. RUDIS saw a 70% increase in orders and a 27% rise in conversion rates. The platform enabled fast feature launches, ERP integration, and better merchandising. Shopify’s CMS and checkout tools enhanced customer journeys and SEO rankings.
Shopify helped RUDIS boost revenue by 80% after switching from WooCommerce. The new Shopify Plus site improved stability, speed, and... user experience. RUDIS saw a 70% increase in orders and a 27% rise in conversion rates. The platform enabled fast feature launches, ERP integration, and better merchandising. Shopify’s CMS and checkout tools enhanced customer journeys and SEO rankings.
Finnish Golf Union used Liana's marketing automation and digital tools to improve communication. They outsourced multi-channel marketing automation and social... media advertising to Liana. During COVID-19, Liana helped run campaigns and newsletters, achieving a 49.7% open rate. A summer campaign to attract new golfers saw a 76% open rate for the first automation letter. Liana's tools made press release distribution and media monitoring easier. Data and analytics now help the Union make better decisions.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Sellercloud helped Stoked Ride Shop track SKU-level margins and cut unprofitable products. The company centralized multichannel operations across Amazon, eBay,... and their website. Reporting features let them see which products made money and which did not. They saw 10–15% year-over-year growth in revenue and profits after switching to Sellercloud. Bundling and listing management sped up their operations. Dedicated support helped them solve problems as they grew.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Mammoth helped PTI Digital speed up sports analytics workflows. PTI cut project setup time by 50% and grew self-serve users... by 300%. Non-technical teams now launch and manage data workflows without engineers. Data consistency improved by 70% across client reports. Engineering teams focus on high-value work, not routine tasks. PTI delivers insights to sports clients faster and more reliably.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Umbro chose Mapp Marketing Cloud after a detailed market review. They wanted to improve personalization and customer engagement. Mapp helps... Umbro bring all their first-party data into one place. This reduces duplication and makes sharing content easier across GLD Group brands. Umbro aims to use Mapp’s Customer Data Platform for better customer insights.
SAS helped British Rowing transform its membership analytics. Reports that once took days now take minutes. The new system uses... SAS Visual Analytics and Data Management Studio. British Rowing can now track membership trends and demographics daily. This data-driven approach supports targeted communications and commercial decisions. Membership insights help grow grassroots participation and improve engagement.
SAS helped British Rowing transform its membership analytics. Reports that once took days now take minutes. The new system uses... SAS Visual Analytics and Data Management Studio. British Rowing can now track membership trends and demographics daily. This data-driven approach supports targeted communications and commercial decisions. Membership insights help grow grassroots participation and improve engagement.
SAS helped British Rowing transform its membership analytics. Reports that once took days now take minutes. The new system uses... SAS Visual Analytics and Data Management Studio. British Rowing can now track membership trends and demographics daily. This data-driven approach supports targeted communications and commercial decisions. Membership insights help grow grassroots participation and improve engagement.
Harness racing industry governing body (Australia)
- Sports
- Small
Australia
FileHold helped an Australian harness racing governing body go paperless. The customer needed a fast, automated document management solution for... a small team. FileHold and partner eID deployed the system in under 2 days, spanning 17 time zones. The installation took less than 2 hours. The new system improved version control, automated workflows, and made information easier to find.
David Hollinshead (Insight Lead for The Jockey Club, The Football Association, and Chelsea Football Club)
- Sports
- Large
London, UK
Shout helped David Hollinshead, insight lead for top UK sports organizations, implement a data-led approach on a tight budget. He used Shout... to run market sizing, segmentation, and brand reputation surveys across 15 venues. The platform's ease of use and flexible branding made survey workflows simple. Shout's reporting tools turned complex data into clear visuals for decision-making. Affordable pricing and responsive customer service were key benefits.
Royal Belgian Football Association (RBFA)
- Sports
- Medium
Brussels, Belgium
Luciq helped the Royal Belgian Football Association (RBFA) improve their app’s performance and user experience. The RBFA team used Luciq’s... integrations with Jira and Zendesk to streamline bug reporting and customer support. Developers received detailed bug reports, enabling faster issue resolution. The app dashboard gave clear visibility into trends and performance. As a result, app store ratings increased and team collaboration improved.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
SurveySparrow helped South Sydney Rabbitohs boost their Net Promoter Score and improve member experience. The club used SurveySparrow to collect... real-time feedback from fans and members through multiple channels. The platform's dashboard let them track trends and make fast, data-driven decisions. They also measured customer satisfaction and ran surveys for fan competitions and market research. The easy-to-use interface and seamless integration saved time and improved service for members.
SurveySparrow helped South Sydney Rabbitohs boost their Net Promoter Score and improve member experience. The club used SurveySparrow to collect... real-time feedback from fans and members through multiple channels. The platform's dashboard let them track trends and make fast, data-driven decisions. They also measured customer satisfaction and ran surveys for fan competitions and market research. The easy-to-use interface and seamless integration saved time and improved service for members.
SurveySparrow helped South Sydney Rabbitohs boost their Net Promoter Score and improve member experience. The club used SurveySparrow to collect... real-time feedback from fans and members through multiple channels. The platform's dashboard let them track trends and make fast, data-driven decisions. They also measured customer satisfaction and ran surveys for fan competitions and market research. The easy-to-use interface and seamless integration saved time and improved service for members.
Riddle helped the Saarland Hurricanes, a German American football team, boost fan engagement to 70% with interactive quizzes and polls. The team used... GDPR-compliant lead forms to grow their email list and ensure data privacy. Quizzes and polls achieved lead generation rates of 75–88%, far above the industry average. Social sharing increased, and sponsor branding on quizzes created new revenue streams. The Hurricanes turned casual fans into loyal supporters and built a valuable marketing list.
Outlier used Canny to manage a surge in user feedback for its sports betting platform. The team struggled to organize... hundreds of weekly suggestions and keep marketing and product teams aligned. Canny made it easy to collect, triage, and merge feedback, improving cross-team collaboration. Integrations with Intercom and Linear sped up the process. Outlier saved time and avoided hiring a product manager early, while boosting community engagement and transparency.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Canvas LMS helped PGA of America support over 28,000 golf professionals worldwide. The organization replaced a costly, outdated homegrown system... with Canvas to manage its education programs. Canvas made it easier for students to complete assignments and for staff to create and grade courses. Integrations with proctoring partners saved time and money, lowering testing fees. During the pandemic, Canvas enabled virtual seminars, keeping students engaged and on track.
Canvas LMS helped PGA of America support over 28,000 golf professionals worldwide. The organization replaced a costly, outdated homegrown system... with Canvas to manage its education programs. Canvas made it easier for students to complete assignments and for staff to create and grade courses. Integrations with proctoring partners saved time and money, lowering testing fees. During the pandemic, Canvas enabled virtual seminars, keeping students engaged and on track.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
The FA used Learning Pool to launch EE Playmaker, a free digital learning platform for grassroots football volunteers. The new course... replaced the costly, time-consuming FA Level 1, making training more accessible and inclusive. Enrolments jumped from 25,000 to 175,000, with 115,000 completions. Diversity improved, with female volunteers rising from 16% to 18% and non-white volunteers from 16% to 25%. Learner satisfaction averaged 4.7/5, and 94% felt prepared for their role.
The FA used Learning Pool to launch EE Playmaker, a free digital learning platform for grassroots football volunteers. The new course... replaced the costly, time-consuming FA Level 1, making training more accessible and inclusive. Enrolments jumped from 25,000 to 175,000, with 115,000 completions. Diversity improved, with female volunteers rising from 16% to 18% and non-white volunteers from 16% to 25%. Learner satisfaction averaged 4.7/5, and 94% felt prepared for their role.
Totara Learn helped Tennis Australia deliver blended learning for coaches, teachers, and officials across the country. The platform enabled easy... course creation, flexible content design, and integration with third-party video modules. Tennis Australia achieved significant cost savings compared to proprietary LMS options. The solution improved scalability, administrative control, and user experience. The Bounce platform won a silver LearnX award for best new technology implementation.
MatchMatix used DevExpress XtraCharts to create clear, dynamic analytical reports for sports teams. The software lets users build custom charts... to analyze player and team stats, like crosses leading to goals. DevExpress XtraCharts was chosen for its high-quality graphics and flexible configuration. The team quickly built reports and added features with minimal coding. DevExpress provided fast, hands-on support, even adding a feature request for future releases.
CARTO helped the Australian Football League (AFL) use geospatial mapping to grow sports participation. AFL wanted to increase community engagement... by 3% to 4% each year. They needed a way to combine player and facility data and share insights with stakeholders. CARTO and Liveli delivered a location intelligence solution that overlays player journeys and demographic data. This made it easier for AFL to identify strong and weak areas and plan new facilities.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Sisense helped USA Swimming modernize its analytics for 400,000 members. Before, reports took six to eight weeks to update. Now,... updates happen in two days. Coaches and clubs use interactive dashboards to compare performance and track growth. Sisense’s scalable, mobile-friendly solution made data accessible and easy to use. USA Swimming now delivers insights 3x faster, supporting athlete development nationwide.
Sisense helped USA Swimming modernize its analytics for 400,000 members. Before, reports took six to eight weeks to update. Now,... updates happen in two days. Coaches and clubs use interactive dashboards to compare performance and track growth. Sisense’s scalable, mobile-friendly solution made data accessible and easy to use. USA Swimming now delivers insights 3x faster, supporting athlete development nationwide.
Hevo helped Playtomic save €120K by replacing their in-house data solution. Playtomic now processes over 50 million events each month... with no delay or data loss. The team uses Hevo to connect data from sources like MySQL, PostgreSQL, Stripe, and Google Sheets into BigQuery and Metabase. This made data available to all teams, not just executives. Playtomic improved data literacy and automated complex data workflows without coding.
Sports Success stories in Driving ROI and Results using Help Desk solutions
LIV Golf
- Sports
- Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
UFC used Emplifi to scale its social media strategy and reach over 300 million fans. With Emplifi, UFC achieved a... 21% year-over-year increase in video views, totaling 26 billion. The platform reduced reporting and analytics time by 95%. UFC now tracks fan sentiment and fighter performance in real time, helping to spotlight rising stars and deepen fan engagement. Emplifi's data-driven tools power smarter matchmaking and faster business decisions across global events.
Catapult used Zendesk’s omnichannel system with AI to improve customer support for athletes and teams. The company achieved a 50%... decrease in first reply time and a 21% drop in full resolution time. Zendesk AI Copilot and intelligent triage helped agents prioritize tickets and automate workflows. Catapult’s CSAT score rose to 97 percent. Agents now spend less time on manual tasks and more time helping customers.
Burnley Football Club used Sprinklr Social Advanced to grow its brand from local to global. The club increased its social... media posts by 264% in 30 days. Engagement rose by 54% and clicks jumped by 655%. Sprinklr's unified platform helped the team benchmark against competitors and attract new sponsors. The club now reaches a wider audience and has improved its content strategy.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
PhotoShelter helped Plymouth Argyle FC fix their messy photo workflow. The club moved from slow, manual processes to a fast,... organized system. Now, they store over 31,000 assets and automate 1,400 visual asset requests each month. The social media team shares photos in real time, boosting the club’s brand and professionalism. Players and sponsors get images instantly, and searching for photos is quick with AI Visual Search.
THRON PLATFORM helped ACF Fiorentina centralize over 30,000 digital assets. The club now manages photos and videos from a single... hub, avoiding duplication. With THRON, Fiorentina delivers more than 20,000 high-quality video streams each month. The platform ensures fast, reliable streaming even during traffic spikes. Brand identity stays protected with automated, controlled content distribution.
Facilis TerraBlock helped the Buffalo Bills video production team move from a manual tape library to a shared storage server. Before TerraBlock, editors... spent hours searching and digitizing tapes across multiple locations. Now, all footage is stored centrally, saving an entire day’s work and removing duplication. The team can quickly access and share HD NFL footage, enabling them to produce more web and TV content each week. TerraBlock made operations faster and more efficient for the Buffalo Bills.
Coupa helped the Golden State Warriors automate manual workflows and centralize procure-to-pay processes. The team reduced invoice approval times to... less than one day. They achieved over 90% purchase order coverage and 70% e-invoicing. Coupa enabled the Warriors to manage $300 million in annual invoice volume. The organization saved $1.26 million each year with improved spend visibility and control.
BCaster helped the Pelicans ice hockey team boost fan engagement at their stadium. Over 10% of fans participated per game,... with 70% of them sharing their support for the team. Fans enjoyed seeing their content featured on the big screen, creating a stronger connection with the team. The solution made it easy and cost-efficient to collect and use fan-generated photos and videos. This increased authenticity and engagement among both existing and new fans.
Dalet Flex helped AFL move 100 years of Australian Football history to the cloud. AFL can now search, access, and... package archive content quickly. The league digitized all game and pre-game footage. Fans, broadcasters, and apps get more content options. Dalet Flex made AFL’s content library easy to use and distribute.
Quantum storage helped the Sacramento Kings manage and retrieve large volumes of 4K and HD video content. The AV and... production team needed a scalable solution to store footage from 41 home games each year. Quantum and CatDV enabled fast access to archived content, making it easy to reuse clips for fan engagement. The integrated system improved reliability and allowed multiple editors to collaborate on projects. The Kings now have an efficient workflow for producing and sharing video content.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Utah Jazz used Spatial's platform to launch JazzXR, a virtual locker room experience for fans. Fans accessed the space by... purchasing NFTs, letting them meet players and join live Q&A sessions. The immersive metaverse environment made fans feel closer to the team, blending real and digital worlds. The project was the first in pro sports to pair NFTs with exclusive virtual access. Utah Jazz aimed to deepen fan engagement and build a global community using Spatial's no-code and Unity-based tools.
Playtomic used Lokalise Messages to translate customer support tickets in seconds, eliminating manual translation work. They reduced agent time spent... on translations from 15% to 2% and saved 25% of their hiring budget. Response times dropped by 76% in B2B and average ticket closure time improved by 64% in B2C. Playtomic now supports 11 languages, leading to higher customer satisfaction and increased market share. Conversation volume rose by 24% in B2B and 18% in B2C.
memoQ cloud helped Hockey Canada improve translation speed and quality. The translation team used shared tools like term bases and... translation memory to keep language consistent. Each translator managed their own workflow but worked together in a collaborative environment. Processes became faster and more efficient. Project results stayed high quality across all communication platforms.
Cricket Australia used Zephyr to centralize all test cases and results. This gave teams and stakeholders instant visibility into testing... progress. Product managers could make better release decisions with full test data. Standardized processes improved quality and cut duplicated work. Teams now collaborate more and track defects directly to requirements. Zephyr's Jira integration helped streamline test management across all digital platforms.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Nominow's Customer Data Platform helped FC Utrecht double their webshop turnover and increase ticket sales by 23%. The football club... unified data from 12 sources, including ticketing and POS, to create a single customer view. This enabled personalized fan engagement and targeted campaigns. FC Utrecht reduced manual data handling and improved operational efficiency. Their data-driven approach strengthened fan loyalty and commercial results.
Custobar CDP helped Porin Ässät boost newsletter subscriptions by 9. 6%. Open rates among season ticket customers reached up to...87%. The club used Custobar to unify marketing, personalize offers, and drive sales across events, restaurants, and ticketing. Real-time data and marketing automation improved campaign effectiveness. The platform enabled targeted campaigns and better customer engagement.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Umbro chose Mapp Marketing Cloud after a detailed market review. They wanted to improve personalization and customer engagement. Mapp helps... Umbro bring all their first-party data into one place. This reduces duplication and makes sharing content easier across GLD Group brands. Umbro aims to use Mapp’s Customer Data Platform for better customer insights.
Data Axle helped Spartan launch a social sharing email campaign. The campaign drove a 28% higher open rate and a... 7% increase in average order value. Spartan saw a 353% return on investment from the campaign. New customers spent 4.5 times more than the cost to acquire them. The campaign used Data Axle’s customer acquisition tool to grow Spartan’s email list and identify top brand advocates.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Five Iron Golf used Dialpad to centralize customer service for 16 locations across the US. Their old phone system kept... front desk agents busy and lacked analytics. With Dialpad, remote agents can answer calls from anywhere and transfer them to any location. Dialpad’s analytics help track call volume and improve staffing. Real-Time Assist cards and call transcriptions make it easier for agents to help customers. ChromeOS Desk Connector keeps desktops organized and boosts agent productivity.
Sports Success stories in Driving ROI and Results using E-Commerce Software solutions
Telstar
- Sports
- Small
Netherlands
DynamicWeb Commerce Suite helped Telstar launch a new website and webshop in two months. The club needed a modern platform... to match its growth and identity. The solution included eCommerce, email marketing, and a fan-focused environment. Telstar now connects with fans and sponsors through a clear, engaging digital presence. The new site supports merchandise sales and targeted email campaigns.
Sendcloud helped KAA Gent automate their shipping process for their online fan shop. Before, manual label printing slowed orders and... caused errors. Fans often asked about order status. With Sendcloud, KAA Gent now uses automated label printing and real-time tracking emails. This led to 100% automation, a 30% drop in customer inquiries, and 10% lower shipping costs. Fans get updates and promotions, making them happier and more engaged.
SmartRec by Amilia helped Inspire Sports Victoria grow its gym membership from 628 to 3,746 in just two years. The gym moved... all registrations online, eliminating long lines and manual paperwork. Members appreciated the convenience of registering from anywhere. The platform made communication with participants easier, especially during the pandemic. Amilia supported the gym’s rapid expansion without operational strain.
Wolverhampton Wanderers Football Club (Wolves)
- Sports
- Medium
Wolverhampton, UK
Fresh Relevance helped Wolves recover lost revenue with cart abandonment emails. The club achieved a 60.9% cart abandonment ID rate,... allowing more targeted follow-ups. Recovered cart values were 27.9% higher than average orders. Wolves also used personalized product recommendations and data capture popovers to boost engagement. These tactics improved their eCommerce performance and customer experience.
Gracie Academy used UltraCart to power their online store. They saw a big impact from storefront features like drop down... variations and product reviews. Integrating Facebook with UltraCart brought more traffic and sales. The store supports six languages, helping international customers order easily. UltraCart's marketing tools and reporting features helped Gracie Academy keep their offerings fresh and track results.
Sports Clients Speak: The Impact of deploying Digital Analytics solutions
USTA New England
- Sports
- Small
USA
Dynata helped USTA New England boost free account sign-ups by 43% during a targeted campaign. Using Dynata’s custom audience segments,... USTA New England saw a 60% year-over-year growth in free accounts. Paid memberships also rose by 3%, marking a 7% YoY increase. The solution used survey data to find and engage recreational tennis players. USTA New England now nurtures new sign-ups with drip email campaigns, driving strong engagement.
Buildfire helped Savannah Bananas launch a mobile app for fans. The app lets users access tickets, view rosters, and see... stadium maps. Over 5,000 people downloaded the app, and 866 users joined. Fans get push notifications and can chat with each other. The app also streams live games, boosting engagement and loyalty.
FileMaker helped Spikeball cut inventory management time by 90%. The team built a custom app to handle trade shows, tournaments,... and inventory. Before, staff used many tools and spent up to an hour on tasks. Now, the app lets them finish in under a minute. Employees use it for event planning, inventory, and customer management. Staff love the app and say it saves time and makes work easier.
GWI helped City Football Group get better data across all their clubs. The team used GWI to understand fans and... markets for each club. This made it easier to find and grow sponsorships, especially for Manchester City. GWI's insights let them tell stronger stories to partners. Clubs with smaller budgets could now access deep market data. This changed how they pitch and win new deals.
SAS helped British Rowing transform its membership analytics. Reports that once took days now take minutes. The new system uses... SAS Visual Analytics and Data Management Studio. British Rowing can now track membership trends and demographics daily. This data-driven approach supports targeted communications and commercial decisions. Membership insights help grow grassroots participation and improve engagement.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Leapsome helped the Cleveland Guardians move to remote work and improve HR processes. The team replaced outdated systems with Leapsome’s... platform for surveys, reviews, meetings, and learning. Survey participation rose to over 90%. Managers now run more training and give real-time feedback. Employees find the platform easy to use. The Guardians built a stronger feedback culture and saved time on admin work.
SalesScreen helped Ilitch Sports and Entertainment move from manual sales tracking to a real-time, engaging platform. The inside sales team... now celebrates wins instantly with custom videos and songs on TV screens. Managers use SalesScreen to track calls, appointments, and run team contests like "Throwdown Thursdays." The platform replaced PowerPoint slides with fun visuals and gamification. This boosted motivation, accountability, and team culture across their venues.
Hurrah! by CRM Gamified helped OSEG boost outbound sales. The tool made sales metrics visible and added gamification to daily... work. In one month, OSEG saw a 61% jump in sales team performance. They earned $2 million more in campaign sales than in past seasons. The sales team became more engaged and motivated.
Sports Success stories in Driving ROI and Results using SMS Marketing solutions
LIV Golf
- Sports
- Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Factoreal helped Rajasthan Royals grow their fan base by 75% in less than a year. The team used Factoreal’s marketing... automation to connect with millions of fans across channels. They built WhatsApp chatbots, sent push notifications, and ran targeted campaigns. Factoreal’s tools let them segment fans and personalize messages. Rajasthan Royals saw higher engagement and improved ROI from their campaigns.
TextUs helped the Las Vegas Aviators switch from Zipwhip with no disruption. The Aviators' ticket sales team uses TextUs to... send promotions, renewals, and event reminders. After switching, they saw higher delivery, open, and response rates. TextUs lets them reach more contacts at once and track which numbers are mobile. The team now works faster and connects better with fans.
Attentive helped the Milwaukee Bucks achieve a 324x ROI with SMS marketing. The Bucks used Attentive to grow their subscriber... list by 455% year-over-year. They ran targeted campaigns for tickets, merchandise, and fan engagement. Automated journeys like birthday offers and abandoned cart reminders boosted click-through and conversion rates. MMS messages and personalized content kept fans connected and drove sales.
Harlyn Surf School used FireText to boost repeat business with SMS marketing. They set up auto responses for bookings, sent... reminders, and shared map details and offers. A 10% discount text led to a £300 booking within 8 minutes, costing just £25. The campaign kept 98.8% of customers on their subscriber list. SMS made it easy for customers to book and stay engaged.
Avaya Aura helped the New York Mets boost their guest experience at Citi Field. The Mets increased conference call capacity... by 400% and now handle 25,000 calls per week. Relocation time for staff dropped by 66%. Avaya's analytics let managers staff the contact center better and improve sales and service. Mobility and instant messaging features keep leadership connected anywhere. The Mets deliver faster, more personal service to fans and event guests.
Avaya Aura helped the New York Mets boost their guest experience at Citi Field. The Mets increased conference call capacity... by 400% and now handle 25,000 calls per week. Relocation time for staff dropped by 66%. Avaya's analytics let managers staff the contact center better and improve sales and service. Mobility and instant messaging features keep leadership connected anywhere. The Mets deliver faster, more personal service to fans and event guests.
Avaya Aura helped the New York Mets boost their guest experience at Citi Field. The Mets increased conference call capacity... by 400% and now handle 25,000 calls per week. Relocation time for staff dropped by 66%. Avaya's analytics let managers staff the contact center better and improve sales and service. Mobility and instant messaging features keep leadership connected anywhere. The Mets deliver faster, more personal service to fans and event guests.
Five Iron Golf used Dialpad to centralize customer service for 16 locations across the US. Their old phone system kept... front desk agents busy and lacked analytics. With Dialpad, remote agents can answer calls from anywhere and transfer them to any location. Dialpad’s analytics help track call volume and improve staffing. Real-Time Assist cards and call transcriptions make it easier for agents to help customers. ChromeOS Desk Connector keeps desktops organized and boosts agent productivity.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Paylocity helped the Dallas Stars streamline HR and payroll for 1,700 employees. The team replaced manual, paper-based processes with digital... workflows. Paylocity’s platform cut onboarding and hiring time in half. Payroll now runs faster and with 100% accuracy. HR can quickly access workforce data to guide strategy and support growth.
Football Association of Finland (FAF)
- Sports
- Medium
Helsinki, Finland
Playable helped the Football Association of Finland run over 350 gamified campaigns since 2021. FAF used automation and reusable templates... to boost fan loyalty and save time. Their birthday campaign saw a 21% increase in conversion rate and 16,000+ registrations in 8 months. Cart abandonment recovery improved by 35% with a gamified email flow. During Euro 2020, FAF doubled their opt-in database using Playable's gamification tools.
Lightspeed Retail helped the Montreal Alouettes boost average customer spend by 44%. The team used Lightspeed’s POS system to sync... inventory across nine merch stands at Percival Molson Stadium. Staff served 23,000 fans more easily and reduced missed sales. Fans can now buy team gear both at games and online. The solution streamlined operations and improved communication between booths.
Lightspeed Retail helped the Montreal Alouettes boost average customer spend by 44%. The team used Lightspeed’s POS system to sync... inventory across nine merch stands at Percival Molson Stadium. Staff served 23,000 fans more easily and reduced missed sales. Fans can now buy team gear both at games and online. The solution streamlined operations and improved communication between booths.
Shopify helped RUDIS boost revenue by 80% after switching from WooCommerce. The new Shopify Plus site improved stability, speed, and... user experience. RUDIS saw a 70% increase in orders and a 27% rise in conversion rates. The platform enabled fast feature launches, ERP integration, and better merchandising. Shopify’s CMS and checkout tools enhanced customer journeys and SEO rankings.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Bird helped Heracles Almelo boost fan engagement using WhatsApp and Voice channels. The club achieved a 98% open rate on... WhatsApp and gained over 3,000 new opt-ins. More than 50% of fans answered automated calls from players. Personalized messages and interactive content increased season ticket renewals. Heracles now trends toward record-high season ticket sales.
RingCentral AI Virtual Assistant and Conversation Expert help the Chicago Cubs save 1–2 minutes per call. The Cubs automate post-call... workflows and improve coaching for their 400-person team. Salesforce integration gives real-time access to fan data. Thousands of daily fan interactions now get faster, more personal service. The Cubs raise the bar for fan experience with AI-powered solutions.
RingCentral AI Virtual Assistant and Conversation Expert help the Chicago Cubs save 1–2 minutes per call. The Cubs automate post-call... workflows and improve coaching for their 400-person team. Salesforce integration gives real-time access to fan data. Thousands of daily fan interactions now get faster, more personal service. The Cubs raise the bar for fan experience with AI-powered solutions.
Five Iron Golf used Dialpad to centralize customer service for 16 locations across the US. Their old phone system kept... front desk agents busy and lacked analytics. With Dialpad, remote agents can answer calls from anywhere and transfer them to any location. Dialpad’s analytics help track call volume and improve staffing. Real-Time Assist cards and call transcriptions make it easier for agents to help customers. ChromeOS Desk Connector keeps desktops organized and boosts agent productivity.
Sports Success stories in Driving ROI and Results using Live Chat solutions
LIV Golf
- Sports
- Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
UFC used Emplifi to scale its social media strategy and reach over 300 million fans. With Emplifi, UFC achieved a... 21% year-over-year increase in video views, totaling 26 billion. The platform reduced reporting and analytics time by 95%. UFC now tracks fan sentiment and fighter performance in real time, helping to spotlight rising stars and deepen fan engagement. Emplifi's data-driven tools power smarter matchmaking and faster business decisions across global events.
Tidio's Lyro AI and Flows helped the Winnipeg Blue Bombers automate 70% of fan chatbot inquiries. The Fan Services team... now spends more time on ticket sales and building fan relationships. In 30 off-season days, they generated 1,409 fan interactions. Social media channels like Instagram and Facebook were integrated for the first time. High-priority questions now reach the right team members quickly. The Blue Bombers improved fan engagement and support efficiency.
A Midwest Major League Baseball team
- Sports
- Large
USA
Mitratech helped a Midwest Major League Baseball team improve HR operations. The team used integrated background screening and I-9 solutions.... They sped up new hire onboarding, especially during peak seasons. Automation reduced manual work and improved compliance. Integration with Paycor HRIS created a smooth, mobile-friendly experience for candidates. The team minimized risk and ensured federal compliance with automated reminders and guardrails.
Leapsome helped the Cleveland Guardians move to remote work and improve HR processes. The team replaced outdated systems with Leapsome’s... platform for surveys, reviews, meetings, and learning. Survey participation rose to over 90%. Managers now run more training and give real-time feedback. Employees find the platform easy to use. The Guardians built a stronger feedback culture and saved time on admin work.
The Ironman Group used Appraisd to replace slow, paper-based performance reviews. Employees wanted more feedback, clearer goals, and easier access... to reviews. Appraisd gave them a digital platform with single sign-on and Teams integration. Managers and HR now have better visibility of reviews and employee performance. The company is building feedback into daily work and plans to add 360 feedback for leaders.
Sports Success stories in Driving ROI and Results using Community Management solutions
LIV Golf
- Sports
- Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Coupa helped the Golden State Warriors automate manual workflows and centralize procure-to-pay processes. The team reduced invoice approval times to... less than one day. They achieved over 90% purchase order coverage and 70% e-invoicing. Coupa enabled the Warriors to manage $300 million in annual invoice volume. The organization saved $1.26 million each year with improved spend visibility and control.
Crowd Racing (Gold and Green Crowd)
- Sports
- Small
UK
Disciple helped Crowd Racing launch the Gold and Green Crowd community app. The app gives members instant updates, exclusive content,... and a place to share their passion for horse racing. 83% of members are active weekly, and 45% are active daily. The app replaced scattered communication tools and improved member engagement. The club now plans to triple its membership using the app's features.
Sports Success stories in Driving ROI and Results using Sales Intelligence solutions
Seattle Mariners
- Sports
- Medium
Seattle, USA
SalesIntel helped the Seattle Mariners improve their sales process with verified contact data and intent-driven account prioritization. Before SalesIntel, reps... relied on gut feel and outdated records, risking lost deals in a small market. With SalesIntel, the Mariners exceeded their 7-figure annual sales goal by Q2. Five out of seven reps hit their yearly targets early. The team also added 4,000 new contacts for non-baseball events. SalesIntel gave the Mariners confidence in their outreach and better renewal management.
Data Axle helped Spartan launch a social sharing email campaign. The campaign drove a 28% higher open rate and a... 7% increase in average order value. Spartan saw a 353% return on investment from the campaign. New customers spent 4.5 times more than the cost to acquire them. The campaign used Data Axle’s customer acquisition tool to grow Spartan’s email list and identify top brand advocates.
Raceway (only family-owned and operated facility on the NASCAR schedule)
- Sports
- Small
Winmo helped the Raceway, the only family-owned and operated facility on the NASCAR schedule, find new corporate sponsorship opportunities. The Raceway wanted... to offer unique experiences to fans and partners but did not know where to start. Winmo provided insights and contacts for sponsorship lead generation. This enabled the Raceway to connect with brands and secure new sponsorship partners. The case highlights Winmo’s value for sports sponsorship sales teams.
PGA TOUR uses AWS Generative AI to transform fan engagement. They automate play-by-play commentary with Amazon Bedrock, giving real-time analysis... for every shot. The solution helps broadcasters with instant commentary and deeper insights by querying video and data sources. Fans get immersive experiences, like designing virtual golf courses and using a generative AI assistant to access player and event data. PGA TOUR secures its intellectual property while delivering fast, interactive content to fans worldwide.
PGA TOUR uses AWS Generative AI to transform fan engagement. They automate play-by-play commentary with Amazon Bedrock, giving real-time analysis... for every shot. The solution helps broadcasters with instant commentary and deeper insights by querying video and data sources. Fans get immersive experiences, like designing virtual golf courses and using a generative AI assistant to access player and event data. PGA TOUR secures its intellectual property while delivering fast, interactive content to fans worldwide.
WSC Sports uses Wowza Streaming Engine to process over 398,000 live sports streams. Their AI analyzes video and audio to... create instant, personalized highlights for fans. Wowza integrates with Azure and Terraform, letting WSC Sports scale up servers on demand. Custom Java plugins route video directly to Azure Blob Storage, cutting costs. The solution delivers over 950,000 hours of footage for analysis and boosts fan engagement.
OneTap helped Taephoon Martial Arts Academy speed up student check-ins for Taekwondo and Judo classes. Claudia, the owner, replaced paper... sign-in sheets with an iPad app that kids enjoy using. The app lets students check in quickly by tapping their name and photo. Claudia can now download attendance reports and track class passes easily. The solution also helps keep records for parents and supports COVID-19 compliance.
Serco Leisure used SwipedOn to replace a slow, manual paper sign-in process. The team needed a fast, secure visitor management... system to meet GDPR and data privacy rules. SwipedOn automated sign-in, improved safety, and freed up staff time. The solution made it easy to manage a hybrid work model and support evacuation protocols. Staff and visitors found the system simple and intuitive to use.
Sign In Enterprise helped Scottish Rugby Union improve stadium security at BT Murrayfield. Before, tracking contractors was manual and slow.... With Sign In Enterprise, over 80% of contractors now register and check in using a QR code. The security team can see who is in the stadium at any time. This new process gives better control and helps meet new security standards for large events. Staff spend less time on planning and paperwork.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Fédération Française de Golf (French Golf Federation)
- Sports
- Medium
Paris, France
Ibexa DXP helped the French Golf Federation modernize its website and digital strategy. The new platform enabled multichannel content delivery... and improved user experience. The site now handles traffic spikes of 400,000 during major tournaments. Membership increased by 20,000 after the migration. Advertising revenue and commercial partnerships also grew due to stronger brand presence.
GX helped N. E.C. Nijmegen launch a new digital platform for fans. The club introduced a redesigned website and a...smart ticketing app with facial recognition for stadium entry. Within three months, 70% of season ticket holders used the new app and over 5,500 users switched to digital access. The website saw a 40% increase in active user profiles. N.E.C. aims to cut plastic cards by 90% in three years, using data-driven personalization and smart integrations.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LA Kings uses SundaySky to send personalized video messages to season ticket holders. The team boosts fan engagement and excitement... with tailored content for renewals. SundaySky helps the sales team track video view rates and predict renewal likelihood. The platform lets staff quickly update video messages for each game. LA Kings scales its fan engagement strategy using data-driven, automated video content. This approach supports lifelong fan relationships and increases ticket revenue.
The New York Football Giants use Teradata VantageCloud Lake and ClearScape Analytics to boost fan engagement. They analyze behavioral, transactional,... and demographic data to create detailed fan clusters. Machine learning models help personalize marketing and ticket offers. The team uses dynamic ticket pricing based on demand curves and game variables. Centralized data in AWS S3 enables trusted insights and fast model deployment. This approach helps the Giants deepen fan relationships and improve loyalty.
NASCAR used Meltwater to improve media outreach and earned media monitoring. The communications team automated coverage tracking and analysis with... Meltwater’s dashboards and keyword monitoring. During a five-month campaign, they generated eight-figure advertising value equivalency. NASCAR shared top media hits with 1,500 newsletter readers three times a week. Meltwater’s tools helped NASCAR analyze sentiment, message pull-through, and optimize future campaigns.
Shopify helped RUDIS boost revenue by 80% after switching from WooCommerce. The new Shopify Plus site improved stability, speed, and... user experience. RUDIS saw a 70% increase in orders and a 27% rise in conversion rates. The platform enabled fast feature launches, ERP integration, and better merchandising. Shopify’s CMS and checkout tools enhanced customer journeys and SEO rankings.
Total Player Value used HypeAuditor’s API to collect and benchmark social media data for thousands of college athletes. The company needed... fast, accurate metrics from Instagram and TikTok to help athletes understand their value. HypeAuditor’s API made bulk data collection and benchmarking quick and easy. Total Player Value created 17,000 athlete profiles, with plans to reach 40,000. This streamlined process helps athletes compare their performance and monetize their influence.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Data Axle helped Spartan launch a social sharing email campaign. The campaign drove a 28% higher open rate and a... 7% increase in average order value. Spartan saw a 353% return on investment from the campaign. New customers spent 4.5 times more than the cost to acquire them. The campaign used Data Axle’s customer acquisition tool to grow Spartan’s email list and identify top brand advocates.
SAS helped British Rowing transform its membership analytics. Reports that once took days now take minutes. The new system uses... SAS Visual Analytics and Data Management Studio. British Rowing can now track membership trends and demographics daily. This data-driven approach supports targeted communications and commercial decisions. Membership insights help grow grassroots participation and improve engagement.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Burnley Football Club used Sprinklr Social Advanced to grow its brand from local to global. The club increased its social... media posts by 264% in 30 days. Engagement rose by 54% and clicks jumped by 655%. Sprinklr's unified platform helped the team benchmark against competitors and attract new sponsors. The club now reaches a wider audience and has improved its content strategy.
Miami HEAT used smec's technology with Google PMax to boost ecommerce sales during their NBA Finals run. They combined Search,... PMax, and Shopping campaigns to integrate key business data and highlight special collections. This approach led to a 55% increase in conversions and a 63% rise in revenue. Performance Max revenue grew by 70% and ROAS improved by 29%. The team built a stronger link between marketing and business results.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Five Iron Golf used Dialpad to centralize customer service for 16 locations across the US. Their old phone system kept... front desk agents busy and lacked analytics. With Dialpad, remote agents can answer calls from anywhere and transfer them to any location. Dialpad’s analytics help track call volume and improve staffing. Real-Time Assist cards and call transcriptions make it easier for agents to help customers. ChromeOS Desk Connector keeps desktops organized and boosts agent productivity.
Sports Clients Speak: The Impact of deploying Personalization solutions
LIV Golf
- Sports
- Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
WonderPush helped Roland Garros send geo-targeted push notifications to stadium visitors. The French Open used iBeacons to segment users by... location within the stadium. In 2018, they sent 8.6 million notifications, reaching 85% of users present. The click-through rate was 32%. Visitors received updates on nearby matches and local offers, improving their event experience.
NASCAR used Meltwater to improve media outreach and earned media monitoring. The communications team automated coverage tracking and analysis with... Meltwater’s dashboards and keyword monitoring. During a five-month campaign, they generated eight-figure advertising value equivalency. NASCAR shared top media hits with 1,500 newsletter readers three times a week. Meltwater’s tools helped NASCAR analyze sentiment, message pull-through, and optimize future campaigns.
Presspage helps Team Novo Nordisk publish race-day news in under 15 minutes. The team used to struggle with slow tools... and manual steps. Now, they have a branded newsroom and fast email distribution. Press releases go live quickly, even with team members in different countries. Media lists are organized and emails send in seconds. The process is seamless and reliable for global PR needs.
Sports examples of Driving Business Value with CPQ
LIV Golf
- Sports
- Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
PGA TOUR uses AWS Generative AI to transform fan engagement. They automate play-by-play commentary with Amazon Bedrock, giving real-time analysis... for every shot. The solution helps broadcasters with instant commentary and deeper insights by querying video and data sources. Fans get immersive experiences, like designing virtual golf courses and using a generative AI assistant to access player and event data. PGA TOUR secures its intellectual property while delivering fast, interactive content to fans worldwide.
Mimecast helped the Rugby Football League keep email secure and running during the COVID-19 pandemic. The RFL used Mimecast for... email security, archiving, and awareness training. When 150 users moved to remote work, Mimecast stopped attacks fast and kept email working. Awareness training helped staff avoid risky email behavior at home. Mimecast's integration with MS 365 made security and continuity easy for the RFL.
Kochava SmartLinks helped The Athletic boost app install conversions by 23%. The solution used deferred deep linking to bring readers... back to the article that led them to install the app. This created a personalized user experience and lowered bounce rates. The Athletic saw a 19% increase in subscriptions. The marketing team could customize content for each user, driving engagement and retention.
Adapex helped NUFC. com, a leading Newcastle United fan site, boost its ad revenue. The site faced low CPMs and...underperforming mobile monetization. Adapex deployed its header bidding solution and data tools to optimize ad layouts and use first-party data. NUFC.com saw a 56% increase in CPM, 700% rise in RPS, 190% jump in RPM, and 566% growth in revenue. The improvements came during a slow ad season, showing strong results.
Epom DSP and Ad Server helped Sports Thread Ad Network boost their reach by 40%. The platform enabled 35% growth... in average client ad spend and reduced churn rates by 15%. Sports Thread used advanced reporting, analytics, and platform customization to attract more advertisers. Geo-fencing and full tech support improved campaign results. Task completion within the team became 20% faster after switching to Epom.
Iowa Cubs and Reading Fightin’ Phils
- Sports
- Small
Des Moines, USA
Nxtbook Media helped the Iowa Cubs and Reading Fightin’ Phils move their printed game day programs to digital formats. Both teams faced... challenges from COVID-19, including social distancing and high printing costs. By switching to Nxtbook’s digital platforms, they saved tens of thousands of dollars and kept all sponsorship revenue. Fans and sponsors enjoyed the new mobile-friendly programs. Teams could update content quickly and provide analytics to sponsors.
UFC used Emplifi to scale its social media strategy and reach over 300 million fans. With Emplifi, UFC achieved a... 21% year-over-year increase in video views, totaling 26 billion. The platform reduced reporting and analytics time by 95%. UFC now tracks fan sentiment and fighter performance in real time, helping to spotlight rising stars and deepen fan engagement. Emplifi's data-driven tools power smarter matchmaking and faster business decisions across global events.
Choozle helped the Kansas City Chiefs boost ticket sales with a full-funnel marketing strategy. The team used CTV ads for... brand awareness and retargeted viewers with display ads to drive conversions. Choozle tracked $863K in campaign revenue using a custom passback pixel on Ticketmaster. The Chiefs achieved a 3,431% ROAS by targeting last-minute ticket buyers and existing fans. The strategy linked CTV impressions to real ticket sales.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Lightspeed Retail helped the Montreal Alouettes boost average customer spend by 44%. The team used Lightspeed’s POS system to sync... inventory across nine merch stands at Percival Molson Stadium. Staff served 23,000 fans more easily and reduced missed sales. Fans can now buy team gear both at games and online. The solution streamlined operations and improved communication between booths.
Sports Success stories in Driving ROI and Results using Team Collaboration solutions
LIV Golf
- Sports
- Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Sports Success stories in Driving ROI and Results using Content Marketing solutions
Ski Austria ÖSV (Austrian Ski Federation)
- Sports
- Medium
Innsbruck, Austria
Ski Austria ÖSV uses Streamchartz to collect and display social media content from around 300 profiles on its homepage. The federation aims... to attract new members and boost online store sales by showcasing user-generated content. Streamchartz helps keep website visitors engaged longer and encourages them to become customers. The social wall integrates posts from platforms like Facebook, Twitter, YouTube, and Instagram. This approach builds a stronger sense of community for Ski Austria.
Movable Ink helped the NBA create personalized marketing for fans. The NBA used dynamic banners to reward fan actions and... boost engagement. Personalized emails with gamified elements increased All-Star voting and drove a 42% higher click-through rate. Dynamic visuals and real-time stats kept fans updated and loyal. The NBA saw a 63% conversion rate across channels using these personalized campaigns.
Sports Success stories in Driving ROI and Results using Contract Management solutions
FC Bayern
- Sports
- Large
Munich, Germany
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
FC Bayern used SAP Business Suite to connect and streamline its business operations. The club replaced manual HR and expense... processes with cloud-based tools, improving employee experience and speeding reimbursements. SAP integrated 52 systems and over 9.5 million fan records, enabling personalized marketing and unified fan engagement. SAP Sports One helped manage player performance and scouting. FC Bayern now delivers better HR, finance, and fan experiences, supporting success on and off the field.
Vena helped the Kansas City Chiefs cut gameday settlement reporting times by 95%, from 4 hours to 15 minutes. The team unified... budgeting, forecasting, and league reporting in one system. Real-time financial data now supports faster, more confident decisions. Departmental budget to actuals are updated instantly, giving stakeholders more time for analysis. Vena’s integration with Microsoft Dynamics 365 and Ceridian enabled broader planning, including player salary modeling and CapEx.
Bioo uses Holded to manage billing, accounting, and inventory as their team grows. The company creates clean energy from plants.... Holded helps Bioo keep all business data accessible in one place. The easy interface lets anyone use it without being an expert. This saves time and keeps operations organized.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
International Development Academy
- Sports
- Small
USA
Kiflo helped International Development Academy manage its partner program more efficiently. The academy moved from manual partner management to a... structured system using Kiflo. They integrated Kiflo with HubSpot and set up affiliate links and rewards. The platform enabled better partner onboarding and engagement tracking. As a result, IDA saw increased partner engagement, with 100 people using an affiliate link in just a few weeks.
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
National Basketball Association (NBA)
- Sports
- Very Large
New York, USA
WorkRamp helped the NBA deliver safety and compliance training to youth basketball programs in 173 countries. Before WorkRamp, the NBA... relied on in-person training, which was hard to scale. With WorkRamp, nearly 1,500 people completed over 3,000 trainings, totaling almost 4,000 hours. The NBA now tracks training engagement and delivers resources in multiple languages. Feedback from staff and coaches has been very positive.
SAS helped British Rowing transform its membership analytics. Reports that once took days now take minutes. The new system uses... SAS Visual Analytics and Data Management Studio. British Rowing can now track membership trends and demographics daily. This data-driven approach supports targeted communications and commercial decisions. Membership insights help grow grassroots participation and improve engagement.
SAS helped British Rowing transform its membership analytics. Reports that once took days now take minutes. The new system uses... SAS Visual Analytics and Data Management Studio. British Rowing can now track membership trends and demographics daily. This data-driven approach supports targeted communications and commercial decisions. Membership insights help grow grassroots participation and improve engagement.
The Ironman Group used Appraisd to replace slow, paper-based performance reviews. Employees wanted more feedback, clearer goals, and easier access... to reviews. Appraisd gave them a digital platform with single sign-on and Teams integration. Managers and HR now have better visibility of reviews and employee performance. The company is building feedback into daily work and plans to add 360 feedback for leaders.
Greenhouse helped the NFL cut average time-to-fill by 24%, reducing it from 63 to 48 days. The NFL used Greenhouse... AI-powered features to handle thousands of monthly applications. Candidate satisfaction jumped from 67% to 93% in one quarter. The platform improved collaboration and made hiring faster and more consistent. Recruiters now spend more time engaging with candidates, not on manual tasks.
Sprout Social helps the Chicago Bulls connect with millions of fans worldwide. The Bulls use Sprout to schedule posts, analyze... engagement, and track trends in real time. The platform saves the team time and gives instant feedback on campaign performance. Social listening tools help the Bulls understand fan sentiment and join conversations naturally. Sprout makes it easy for the Bulls to report results to over 50 brand partners and improve their social media strategy.
VDO. AI helped PFL MMA boost ticket sales and brand awareness for its Featherweight event. PFL MMA used VDO.AI's CTV...ads to reach US households. The campaign used interactive ads with QR codes and targeted audiences with contextual strategies. PFL MMA saw a 97.64% video completion rate, over 7,000 engagements, a 7.9% increase in brand favorability, and a 33% rise in ad awareness.
Webtrends Optimize helped Sussex Cricket Club improve their Ticketmaster booking funnel. The team ran A/B and multivariate tests to make... the checkout process easier, especially on mobile. Making the checkout button sticky led to an 87% increase in clicks and a 17% rise in bookings. Changing the event layout boosted visitors to payment pages by 23%. Making ticket links more visible increased tickets purchased by 26%. A pop-up widget for promotions raised conversions by 31% for a key event.
Sports Clients Speak: The Impact of deploying Auto Dialer solutions
Chicago Cubs
- Sports
- Medium
Chicago, USA
RingCentral AI Virtual Assistant and Conversation Expert help the Chicago Cubs save 1–2 minutes per call. The Cubs automate post-call... workflows and improve coaching for their 400-person team. Salesforce integration gives real-time access to fan data. Thousands of daily fan interactions now get faster, more personal service. The Cubs raise the bar for fan experience with AI-powered solutions.
Bird helped Heracles Almelo boost fan engagement using WhatsApp and Voice channels. The club achieved a 98% open rate on... WhatsApp and gained over 3,000 new opt-ins. More than 50% of fans answered automated calls from players. Personalized messages and interactive content increased season ticket renewals. Heracles now trends toward record-high season ticket sales.
Sports Clients Speak: The Impact of deploying Payment Gateways solutions
Premier Athlete Training
- Sports
- Small
USA
PaySimple helped Premier Athlete Training grow revenue by 400%. The company struggled with manual billing and lost thousands each month... to missed payments. PaySimple’s online registration and recurring billing made payments easy for staff and customers. The solution automated monthly memberships and reduced time spent on admin tasks. Premier Athlete Training now serves over 1,000 athletes weekly.
Sports Clients Speak: The Impact of deploying Social CRM solutions
LIV Golf
- Sports
- Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
European Tour switched to 123FormBuilder to manage three elite golf tours. They needed to move from paper-based processes to a... fully digital, paperless environment. 123FormBuilder's seamless Salesforce integration made it easy to collect and manage event data. Staff can now build dynamic, attractive forms with conditional logic. The team praised the product's flexibility and strong customer support.
AZ Alkmaar used Blue Billywig to boost fan engagement and monetize video content. The club streamed live matches, press conferences,... and highlights directly to fans, bypassing third-party restrictions. They used interactive video features and OTT experiences to increase video views and page visits. Fans could shop for merchandise and tickets directly from videos, creating new revenue streams. AZ also leveraged analytics to track sponsor content performance and improve fan insights.
Empower Field at Mile High (ThunderVision, Denver Broncos)
- Sports
- Large
Denver, USA
Ross Video helped Empower Field at Mile High overhaul its fan experience. ThunderVision, the Denver Broncos’ in-house team, needed to... rebuild their control room and synchronize 55 LED displays before the NFL season. They installed Ross Video’s unified venue control system, including Ultrix Acuity, Ultrix Carbonite, XPression Tessera, and PIERO Live. The new system simplified operations and let ThunderVision focus on engaging fans. Now, fans enjoy immersive visuals and real-time stats across the stadium.
Kochava SmartLinks helped The Athletic boost app install conversions by 23%. The solution used deferred deep linking to bring readers... back to the article that led them to install the app. This created a personalized user experience and lowered bounce rates. The Athletic saw a 19% increase in subscriptions. The marketing team could customize content for each user, driving engagement and retention.
PrizePicks used Vistar Media's demand-side platform for a digital out-of-home campaign. They combined programmatic and direct OOH buys to reach... fans near major sports venues. The campaign featured tailored creative and influencer partnerships to boost engagement. PrizePicks saw an 80% lift in consideration, 121% lift in message association, and 103% lift in brand favorability. The strategy increased awareness and drove more app downloads and first-time deposits.
Sinch's WhatsApp Business API helped Club Atlético Peñarol cut response times by 78%. The club reduced call center volumes by... 36% and handled 96% of fan interactions without live agents. Fans received instant answers to FAQs and personalized updates through a WhatsApp chatbot. Customer satisfaction scores rose by 32%. The solution also drove $50,000 in advance membership sales during stadium closures.
Top Stories in Sports about adoption of Sales Analytics software
LIV Golf
- Sports
- Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Sports examples of Driving Business Value with Field Sales
LIV Golf
- Sports
- Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Sports Success stories in Driving ROI and Results using CRM All-in-One solutions
Cricket NSW
- Sports
- Large
Sydney, Australia
Xplor Recreation helped Cricket NSW automate 60-70% of their facility bookings during peak season. The new system replaced a manual... process, saving staff time and making booking and payments easier for over 50,000 members. Clients now book facilities and coaching courses online, while staff manage transactions without manual work. The platform also built a growing client database for future marketing. Cricket NSW values the responsive support and sees potential for new revenue streams with memberships and rentals.
Epom DSP and Ad Server helped Sports Thread Ad Network boost their reach by 40%. The platform enabled 35% growth... in average client ad spend and reduced churn rates by 15%. Sports Thread used advanced reporting, analytics, and platform customization to attract more advertisers. Geo-fencing and full tech support improved campaign results. Task completion within the team became 20% faster after switching to Epom.
Sinch's WhatsApp Business API helped Club Atlético Peñarol cut response times by 78%. The club reduced call center volumes by... 36% and handled 96% of fan interactions without live agents. Fans received instant answers to FAQs and personalized updates through a WhatsApp chatbot. Customer satisfaction scores rose by 32%. The solution also drove $50,000 in advance membership sales during stadium closures.
LiveTiles Intelligent Intranet helped Geelong Football Club boost staff engagement. The club needed a better way to communicate and manage... documents, especially with remote work. LiveTiles delivered a custom intranet in six weeks. Weekly homepage views jumped from 350 to 1,300 in four weeks. Staff found it easy to use and started connecting more. The platform lets the club update content quickly and keep everyone informed.
Sports Clients Speak: The Impact of deploying Website Builder solutions
Playtomic
- Sports
- Medium
Madrid, Spain
Playtomic used MongoDB Atlas to support 14 million racquet sport players. The platform achieved 100-200ms latency for user requests. MongoDB... Atlas unified search on a single cluster. Playtomic eliminated manual processes and scaled easily. The VP of Technology praised the platform's ability to handle any load. MongoDB Atlas made scaling and optimization simple for Playtomic.
Tennis Australia used monday. com to manage the Australian Open, coordinating over 400 contributors and 100 partners. They replaced spreadsheets...and emails with a single platform for real-time collaboration and project management. This shift led to an 80% reduction in partner-related emails and saved more than 21,000 hours annually. The organization achieved a 4x ROI and improved compliance, transparency, and stakeholder alignment. monday.com became the operational backbone for event planning and live execution.
Sports Success stories in Driving ROI and Results using Data Security solutions
Rugby Football League
- Sports
- Small
Manchester, UK
Mimecast helped the Rugby Football League keep email secure and running during the COVID-19 pandemic. The RFL used Mimecast for... email security, archiving, and awareness training. When 150 users moved to remote work, Mimecast stopped attacks fast and kept email working. Awareness training helped staff avoid risky email behavior at home. Mimecast's integration with MS 365 made security and continuity easy for the RFL.
Clermont Foot 63 used the Qualifio platform to boost fan engagement. In 9 months, they signed up 2,740 members to... their interactive reward program. This is a quarter of their stadium's capacity. They collected data from 20,000 fans. The team achieved a 56% average opt-in rate for marketing communications. Their strategy focused on building loyalty and stronger fan relationships.
Measuring Social Media Marketing Success in Sports Deployments
LIV Golf - Sports - Medium
LIV Golf used Salesforce Agentforce and Data 360 to connect data, AI, and fans. They unified fan, player, sponsor, and... operational data for a complete view of engagement. Agentforce enabled two-way conversations, letting fans ask questions and get instant answers. The Fan Caddie agent delivers news and stats, while Agent Caddie supports broadcasters with real-time insights. This approach improved fan experiences and increased engagement across digital and in-person events.
Punjab Kings - Sports - Medium
Punjab Kings used Conviva Social Insights to track fan reactions after their rebrand from Kings XI Punjab. The team measured... hashtag adoption and compared engagement with their old and new names. Conviva helped them see positive sentiment and strong fan engagement across social platforms. They benchmarked content performance and identified YouTube as a growth opportunity. The team used these insights to boost their social media strategy during a disrupted IPL season.
Fife Sports and Leisure Trust - Sports - Medium
ContentStudio helped Fife Sports and Leisure Trust boost social media engagement by up to 25%. The team cut planning time... in half using scheduling and analytics tools. Multi-account management and approval workflows made posting easier. Productivity improved by 30-50%. Follower count and content reach also grew by 10-25%.
NBA team - Sports - Large
Talkwalker by Hootsuite helped an NBA team boost social video views by 352% and social impressions by 46%. The team used... audience and sentiment insights to create more original, authentic content. Engagement rose 27% across social channels, even with fewer posts. Data-driven reporting made it easy to track top posts and prove business impact. The results supported hiring a new team member to expand content efforts.
Motherwell FC - Sports - Small
Motherwell FC used Blinkfire Analytics to track and value social media sponsorships. The club needed real-time data to improve content... performance, audience insights, and sponsorship value. With a small digital team, they relied on Blinkfire Analytics to guide decisions and compare results with other teams. Since adopting the platform, year-over-year engagement per post increased by more than 50%. The data also helped Motherwell FC forecast partnership value and personalize fan content.
UFC - Sports - Large
UFC used Emplifi to scale its social media strategy and reach over 300 million fans. With Emplifi, UFC achieved a... 21% year-over-year increase in video views, totaling 26 billion. The platform reduced reporting and analytics time by 95%. UFC now tracks fan sentiment and fighter performance in real time, helping to spotlight rising stars and deepen fan engagement. Emplifi's data-driven tools power smarter matchmaking and faster business decisions across global events.
NASCAR - Sports - Large
NASCAR used Meltwater to improve media outreach and earned media monitoring. The communications team automated coverage tracking and analysis with... Meltwater’s dashboards and keyword monitoring. During a five-month campaign, they generated eight-figure advertising value equivalency. NASCAR shared top media hits with 1,500 newsletter readers three times a week. Meltwater’s tools helped NASCAR analyze sentiment, message pull-through, and optimize future campaigns.
NASCAR - Sports - Large
NASCAR used Meltwater to improve media outreach and earned media monitoring. The communications team automated coverage tracking and analysis with... Meltwater’s dashboards and keyword monitoring. During a five-month campaign, they generated eight-figure advertising value equivalency. NASCAR shared top media hits with 1,500 newsletter readers three times a week. Meltwater’s tools helped NASCAR analyze sentiment, message pull-through, and optimize future campaigns.
NASCAR - Sports - Large
NASCAR used Meltwater to improve media outreach and earned media monitoring. The communications team automated coverage tracking and analysis with... Meltwater’s dashboards and keyword monitoring. During a five-month campaign, they generated eight-figure advertising value equivalency. NASCAR shared top media hits with 1,500 newsletter readers three times a week. Meltwater’s tools helped NASCAR analyze sentiment, message pull-through, and optimize future campaigns.
Burnley Football Club - Sports - Medium
Burnley Football Club used Sprinklr Social Advanced to grow its brand from local to global. The club increased its social... media posts by 264% in 30 days. Engagement rose by 54% and clicks jumped by 655%. Sprinklr's unified platform helped the team benchmark against competitors and attract new sponsors. The club now reaches a wider audience and has improved its content strategy.
Burnley Football Club - Sports - Medium
Burnley Football Club used Sprinklr Social Advanced to grow its brand from local to global. The club increased its social... media posts by 264% in 30 days. Engagement rose by 54% and clicks jumped by 655%. Sprinklr's unified platform helped the team benchmark against competitors and attract new sponsors. The club now reaches a wider audience and has improved its content strategy.
Burnley Football Club - Sports - Medium
Burnley Football Club used Sprinklr Social Advanced to grow its brand from local to global. The club increased its social... media posts by 264% in 30 days. Engagement rose by 54% and clicks jumped by 655%. Sprinklr's unified platform helped the team benchmark against competitors and attract new sponsors. The club now reaches a wider audience and has improved its content strategy.
An NBA team - Sports - Large
Talkwalker helped an NBA team boost video views by 352% over the previous season. The social team used audience and... sentiment insights to create more original content and engage fans. They saw a 46% increase in social impressions and a 27% rise in engagement. Top-performing posts earned over 1 million impressions. The team used Talkwalker to report results, benchmark against other franchises, and win budget for new hires.
Orlando Magic - Sports - Large
Orlando Magic used Tagboard to speed up digital production for their live shows. They cut ramp times from a week... to a quarter of the time. Tagboard lets them add live stats, real-time fan mentions, and interactive trivia. The team no longer needs a traditional control room. Fans now see fresh graphics and more interactive content. The Magic improved both production speed and viewer experience.
Groupama Team France - Sports - Small
Groupama Team France used the3DEXPERIENCE platform from Dassault Systèmes to design and build their America's Cup catamarans. The team had... only 18 months to develop their boats, much less time than competitors. The platform integrated 3D modeling, structural analysis, and simulation in one place. This helped the team work faster and make fewer mistakes. All boat parts fit perfectly during assembly, matching the 3D virtual mockup.
Total Player Value - Sports - Small
Total Player Value used HypeAuditor’s API to collect and benchmark social media data for thousands of college athletes. The company needed... fast, accurate metrics from Instagram and TikTok to help athletes understand their value. HypeAuditor’s API made bulk data collection and benchmarking quick and easy. Total Player Value created 17,000 athlete profiles, with plans to reach 40,000. This streamlined process helps athletes compare their performance and monetize their influence.
Chicago Bulls - Sports - Large
Sprout Social helps the Chicago Bulls connect with millions of fans worldwide. The Bulls use Sprout to schedule posts, analyze... engagement, and track trends in real time. The platform saves the team time and gives instant feedback on campaign performance. Social listening tools help the Bulls understand fan sentiment and join conversations naturally. Sprout makes it easy for the Bulls to report results to over 50 brand partners and improve their social media strategy.
United Soccer League - Sports - Medium
Agorapulse helped the United Soccer League manage nine social media accounts with a small team. The league needed a tool... for easy collaboration, scheduling, and analytics. Agorapulse provided a content calendar and post requeueing, improving workflow and engagement. The team could track performance and schedule posts across multiple platforms. This made managing social media simpler and more effective for the USL digital team.