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Measuring Marketing Automation Success in Sports Deployments

Charlton Athletic Football Club - Sports - Medium

London, UK
Cart abandonment recovery Fan engagement via push notifications Customer engagement Cart abandonment

PushEngage helped Charlton Athletic Football Club boost their abandoned cart conversion rate to 7. 17%. The club used web push...notifications to engage fans, promote matches, and recover lost sales. They achieved a 20% opt-in rate for push notifications and a 9.6% click-through rate on their welcome drip campaign. Overall, PushEngage increased Charlton Athletic's total revenue by 1.15%. The automated campaigns saved time and improved digital marketing results.

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Melbourne Football Club - Sports - Medium

Melbourne, Australia
Automated fan engagement campaigns Membership data integration and activation Customer engagement Marketing automation

Iterable helped Melbourne Football Club automate data ingestion, saving each team member 5 hours per week. The club achieved a... 40% productivity improvement and lowered resource costs by 12.5%. A single campaign secured 756 new memberships, with a 66% unique open rate and a 7% unique click rate. The marketing team now manages segmentation and campaign execution without technical help. Personalized fan engagement increased, driving higher conversion rates and member satisfaction.

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Umbro - Sports - Medium

Manchester, UK
Customer data unification Personalization and customer engagement Customer data management Customer engagement

Umbro chose Mapp Marketing Cloud after a detailed market review. They wanted to improve personalization and customer engagement. Mapp helps... Umbro bring all their first-party data into one place. This reduces duplication and makes sharing content easier across GLD Group brands. Umbro aims to use Mapp’s Customer Data Platform for better customer insights.

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Umbro - Sports - Medium

Manchester, UK
Customer data unification Personalization and customer engagement Customer data management Customer engagement

Umbro chose Mapp Marketing Cloud after a detailed market review. They wanted to improve personalization and customer engagement. Mapp helps... Umbro bring all their first-party data into one place. This reduces duplication and makes sharing content easier across GLD Group brands. Umbro aims to use Mapp’s Customer Data Platform for better customer insights.

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Tennis Australia - Sports - Large

Melbourne, Australia
Event project management and coordination Partner collaboration and compliance tracking Project management Collaboration

Tennis Australia used monday. com to manage the Australian Open, coordinating over 400 contributors and 100 partners. They replaced spreadsheets...and emails with a single platform for real-time collaboration and project management. This shift led to an 80% reduction in partner-related emails and saved more than 21,000 hours annually. The organization achieved a 4x ROI and improved compliance, transparency, and stakeholder alignment. monday.com became the operational backbone for event planning and live execution.

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FC Bayern München - Sports - Large

Munich, Germany
Personalized omnichannel fan engagement Customer engagement

SAP Engagement Cloud helped FC Bayern München connect with millions of fans worldwide. The club unified its fan data to... deliver personalized, omnichannel marketing campaigns. Marketers now engage fans through email, SMS, ads, and more. FC Bayern can personalize newsletters and campaigns for abandoned carts and recommendations. The solution breaks down data silos and gives insights into fan interests. This drives deeper engagement and better fan experiences.

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Newcastle United Football Club - Sports - Large

Newcastle upon Tyne, UK
Personalized fan communication automation Customer engagement

Bloomreach helped Newcastle United Football Club cut campaign build time by 40%. The club unified fan data and used real-time... automation to personalize communications. Bloomreach enabled smarter segmentation and faster campaign creation. Newcastle United now connects with fans worldwide using targeted, timely messages. The marketing team can focus more on strategy and creativity.

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Hudl - Sports

Zapier helped Hudl automate their support handoff process. Before, Hudl's team had to move support requests by hand, which caused... mistakes and slow replies. With Zapier, Hudl removed over 10,000 manual tasks in two months. The automation saves Hudl up to $15,000 a year. Hudl's response time dropped by 21.5%, so customers get help much faster.

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WTS Kora - Sports

iZooto Messenger push notifications helped WTS Kora boost engagement and retention. WTS Kora, a sports website in the Middle East,... struggled with low Facebook engagement due to algorithm changes. By using Messenger push notifications, they bypassed the Facebook feed and reached users directly. This led to 52,000+ page views and a 2%-7% click-through rate. WTS Kora built a loyal audience and improved content discovery.

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Cardiff City Football Club - Sports - Medium

Fresh Relevance helped Cardiff City Football Club achieve a 12. 5x ROI with a cart abandonment email program. The club...faced lost sales from abandoned carts in both ticketing and retail. They set up a two-phase trigger: a 30-minute reminder and a 24-hour final call. This solution doubled ticket recovery compared to manual follow-ups. Fan satisfaction with the ticket buying process improved, with consistent 4/5 ratings or higher.

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Pacers Sports & Entertainment (PS&E) - Sports - Large

Salesforce Data 360 helps Pacers Sports & Entertainment unify fan data from 30 sources. The company uses Agentforce and Data... 360 to create a single customer profile and improve segmentation. This gives PS&E a better view of each fan and helps them build lifetime loyalty. The solution also supports partner growth by identifying high-value fans.

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FC Bayern - Sports - Large

SAP Business Suite helped FC Bayern consolidate 52 systems and manage over 9. 5 million fan records. The club used...SAP S/4HANA, SAP Datasphere, and SAP SuccessFactors to streamline HR, finance, and fan engagement. SAP Customer Checkout processed 50,000 transactions per matchday at Allianz Arena. Over 1,000 employees now benefit from improved HR processes. FC Bayern delivers personalized fan experiences and drives business innovation with SAP solutions.

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F.C. Copenhagen - Sports

Agillic helps F. C. Copenhagen use all their customer data. They send messages that build loyalty and boost sales. They...increased merchandising revenue by 75%. They saw 63% more sales on subscriptions with personalised targeting. Agillic lets them connect with each fan in a personal way.

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Sportsoul - Sports

Sportsoul increased their sales conversion rate by 6 times. They used marketing automation scenarios. This helped them achieve better results.

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Verified Athletics - Sports - Small

Knack helped Verified Athletics modernize college sports recruiting. The company built a large database of over 200,000 high school football... players and 17,000 high schools. Knack's no-code platform let them create a user-friendly, scalable recruiting tool. Coaches now access accurate data quickly, saving time and improving recruiting decisions. Verified Athletics reports 92% customer retention thanks to Knack's features and support.

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Sports examples of Driving Business Value with Event Management

 

Houston Texans - Sports - Medium

Houston, USA
Unified communications for sports operations Contact center management for ticket sales Customer engagement Workforce management

RingCentral Contact Center helped the Houston Texans cut desk phones by 95%. Staff now use softphones and mobile apps for... calls, texts, and faxes. The team switched to RingCentral in under an hour. Sales and support teams use dashboards to monitor and coach agents. Integrations with Microsoft Dynamics and Teams improved workflows and customer conversations. Employees can work from anywhere and stay connected during lockdowns.

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Formula E - Sports - Medium

London, UK
Fan engagement platform for live events First-party data collection for sports leagues Customer engagement Sports event management

Monterosa / Interaction Cloud powered Formula E's new Live Hub, bringing interactive features to their website and app. The goal was... to boost fan engagement and loyalty with real-time content, gamification, and polling. Over 479,000 users engaged during the tournament, with an average dwell time of 6 minutes. The platform enabled Formula E to build direct fan relationships and collect valuable first-party data. This new approach supports sponsor activations and ecommerce opportunities.

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BYU Athletics - Sports - Large

Provo, USA
Game script management for sports events Sponsor element tracking and reporting Event management Collaboration tools

Shoflo helped BYU Athletics switch scripting software mid-season. The team reduced scriptwriting time from days to just hours. Real-time updates... improved in-game communication and collaboration. Sponsor tracking became easier with digital run reports. Stress levels dropped and the team enjoyed a smoother workflow. Fans and sponsors benefited from a better in-game experience.

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Seattle Thunderbirds - Sports - Small

Kent, USA
Digital ticket sales and membership management Fan engagement and communication automation Ticketing and admissions Customer engagement

Accesso ShoWare helped the Seattle Thunderbirds modernize ticketing. Online ticket sales rose from 32% to 60%. Flex pass sales grew... by 54% since 2021–22. Membership accounts more than doubled in a year. Fans now enjoy self-service options and easy ticket transfers. The team uses automated communications and targeted marketing to boost engagement.

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Buffalo Bills - Sports - Large

Buffalo, USA
Incident management for stadium operations Lost & found and maintenance tracking Incident management Stadium operations

24/7 Software helped the Buffalo Bills achieve 100% incident reporting from 2015 onward. The team used the platform to manage... incidents, improve real-time communication, and streamline lost & found and maintenance tracking. Mobile apps reduced radio traffic and enabled instant notifications for emergencies. Reports now provide leadership with clear snapshots of incidents and resolutions after every event. The Bills can now allocate resources based on real-time data and trends, improving stadium operations.

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Buffalo Bills - Sports - Large

Buffalo, USA
Incident management for stadium operations Lost & found and maintenance tracking Incident management Stadium operations

24/7 Software helped the Buffalo Bills achieve 100% incident reporting from 2015 onward. The team used the platform to manage... incidents, improve real-time communication, and streamline lost & found and maintenance tracking. Mobile apps reduced radio traffic and enabled instant notifications for emergencies. Reports now provide leadership with clear snapshots of incidents and resolutions after every event. The Bills can now allocate resources based on real-time data and trends, improving stadium operations.

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USC Rip City Basketball - Sports - Small

Sunshine Coast, Australia
Event ticketing for sports events Online payment integration for ticket sales Event ticketing Payment processing

Yapsody helped USC Rip City Basketball manage rapid growth in ticket sales. The club saved 60% on event ticketing fees... after upgrading to the Elite Tier. They used Yapsody’s virtual box office and online ticket store to handle over 35 sporting events annually. The system made it easy to manage reserved and general admission seating. Online payment integration improved revenue collection and invoicing for the volunteer-run club.

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SoccerInsight - Sports - Small

USA
Camp registration and payment management Registration management Payment processing

Regpack helped SoccerInsight manage soccer camp and club registrations after their old software shifted focus. The platform made it easy... to handle refunds, credits, and new program offerings during Covid. SoccerInsight found the interface clear for both staff and parents. They could track payments, send emails, and manage accounts receivable more efficiently. Autobill and flexible payment plans improved cash flow and family convenience.

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Oklahoma Warriors - Sports - Small

Oklahoma City, USA
Season ticketing and event management Sponsor reporting and business insights Ticketing and admissions Sponsorship management

Brushfire helped the Oklahoma Warriors manage ticketing, merchandise, and fan experiences. The team used Brushfire’s event management platform with Square... integration. They streamlined season ticketing and playoff ticket sales. The platform made mobile check-in easy and improved sponsor reporting. The Warriors saw record fan turnout and saved on credit card fees. Support from Brushfire was reliable and responsive.

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British Canoeing - Sports - Small

Nottingham, UK
Virtual event hosting for partner engagement Event management

British Canoeing used vFairs to host its first virtual Delivery Partner Conference. The event drew over 800 booth visits and... 500 webinar views. Attendees enjoyed features like virtual booths, webinars, chat, video calls, and a photo booth. 94% of surveyed attendees found the platform easy to use. The event achieved a 100% satisfaction rate, helping partners network and learn online.

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FC Bayern - Sports - Large

SAP Business Suite helped FC Bayern consolidate 52 systems and manage over 9. 5 million fan records. The club used...SAP S/4HANA, SAP Datasphere, and SAP SuccessFactors to streamline HR, finance, and fan engagement. SAP Customer Checkout processed 50,000 transactions per matchday at Allianz Arena. Over 1,000 employees now benefit from improved HR processes. FC Bayern delivers personalized fan experiences and drives business innovation with SAP solutions.

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Kansas City Chiefs - Sports - Large

Leap Event Technology transformed the Kansas City Chiefs' marketing and CRM operations. They automated lead capture, cutting manual work and... boosting conversions. Leap centralized CRM data, built custom apps, and eliminated duplicates, making teams more efficient. Their digital ad management enabled the Chiefs to run 65+ campaigns in 2024, driving ticket sales and tracking streaming ad conversions. Leap's support let the Chiefs handle small projects in-house and focus on big campaigns like season ticket renewals.

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royal challengers Bangalore (RCB) - Sports

Dreamcast virtual event platform powered royal challengers Bangalore's first virtual team meeting in 2020. The event hosted 34 team members... online due to the pandemic. Dreamcast delivered a 100% customized virtual event setup with features like a custom motion lobby, polls, Q&A, and feedback. The platform created an immersive and engaging experience for all participants. The virtual team meet was a success for RCB and Dreamcast.

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royal challengers Bangalore (RCB) - Sports

Dreamcast virtual event platform powered royal challengers Bangalore's first virtual team meeting in 2020. The event hosted 34 team members... online due to the pandemic. Dreamcast delivered a 100% customized virtual event setup with features like a custom motion lobby, polls, Q&A, and feedback. The platform created an immersive and engaging experience for all participants. The virtual team meet was a success for RCB and Dreamcast.

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Measuring Social Media Marketing Success in Sports Deployments

 

Fife Sports and Leisure Trust - Sports - Medium

Fife, UK
Social media scheduling and analytics Team collaboration for content approval Social media management Team collaboration

ContentStudio helped Fife Sports and Leisure Trust boost social media engagement by up to 25%. The team cut planning time... in half using scheduling and analytics tools. Multi-account management and approval workflows made posting easier. Productivity improved by 30-50%. Follower count and content reach also grew by 10-25%.

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Motherwell FC - Sports - Small

Motherwell, UK
Social media sponsorship analytics Content performance tracking Sponsorship analytics Social media management

Motherwell FC used Blinkfire Analytics to track and value social media sponsorships. The club needed real-time data to improve content... performance, audience insights, and sponsorship value. With a small digital team, they relied on Blinkfire Analytics to guide decisions and compare results with other teams. Since adopting the platform, year-over-year engagement per post increased by more than 50%. The data also helped Motherwell FC forecast partnership value and personalize fan content.

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An NBA team - Sports - Large

USA
Social media engagement analytics Sentiment analysis for fan development Customer engagement Social media analytics

Talkwalker helped an NBA team boost video views by 352% over the previous season. The social team used audience and... sentiment insights to create more original content and engage fans. They saw a 46% increase in social impressions and a 27% rise in engagement. Top-performing posts earned over 1 million impressions. The team used Talkwalker to report results, benchmark against other franchises, and win budget for new hires.

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Groupama Team France - Sports - Small

France
Sailboat design and simulation Product design and engineering Collaboration management

Groupama Team France used the3DEXPERIENCE platform from Dassault Systèmes to design and build their America's Cup catamarans. The team had... only 18 months to develop their boats, much less time than competitors. The platform integrated 3D modeling, structural analysis, and simulation in one place. This helped the team work faster and make fewer mistakes. All boat parts fit perfectly during assembly, matching the 3D virtual mockup.

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Total Player Value - Sports - Small

USA
Social media data collection for athletes Benchmarking influencer performance Influencer marketing analytics Data aggregation

Total Player Value used HypeAuditor’s API to collect and benchmark social media data for thousands of college athletes. The company needed... fast, accurate metrics from Instagram and TikTok to help athletes understand their value. HypeAuditor’s API made bulk data collection and benchmarking quick and easy. Total Player Value created 17,000 athlete profiles, with plans to reach 40,000. This streamlined process helps athletes compare their performance and monetize their influence.

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Chicago Bulls - Sports - Large

Chicago, USA
Social media content scheduling Audience sentiment analysis Social media management Audience engagement

Sprout Social helps the Chicago Bulls connect with millions of fans worldwide. The Bulls use Sprout to schedule posts, analyze... engagement, and track trends in real time. The platform saves the team time and gives instant feedback on campaign performance. Social listening tools help the Bulls understand fan sentiment and join conversations naturally. Sprout makes it easy for the Bulls to report results to over 50 brand partners and improve their social media strategy.

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UFC - Sports - Large

Las Vegas, USA
Social media strategy scaling Fan engagement analytics Social media management Audience engagement

UFC used Emplifi to scale its social media strategy, reaching over 300 million followers and 26 billion video views. Emplifi's real-time analytics... and automation helped UFC reduce reporting time by 95%. The platform enabled UFC to spot rising stars, track fan sentiment, and make faster, data-driven decisions. UFC's digital transformation led to a 21% year-over-year increase in video views and made it a top 5 U.S. sports league by digital audience. Emplifi turned UFC's social channels into a global command center for fan engagement and fighter promotion.

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United Soccer League - Sports - Medium

Tampa, USA
Social media account management Team collaboration for content scheduling Social media management Content scheduling

Agorapulse helped the United Soccer League manage nine social media accounts with a small team. The league needed a tool... for easy collaboration, scheduling, and analytics. Agorapulse provided a content calendar and post requeueing, improving workflow and engagement. The team could track performance and schedule posts across multiple platforms. This made managing social media simpler and more effective for the USL digital team.

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Share of Voice AI - Sports - Small

Disinformation monitoring for sports events Athlete sponsorship enablement Audience intelligence Brand protection

Share of Voice AI used Audiense to fight disinformation at the Paris 2024 Olympics. They tracked social media in real... time to spot and respond to false stories. The Sponsor Seeker Tool helped over 5,000 Olympians find what their fans care about and connect with sponsors. Audiense gave deep audience insights, helping athletes build their brands and protect their reputations. This approach built trust and made athlete content more powerful.

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Spartan Race - Sports - Medium

Boston, USA
Social media monitoring for events Influencer identification and engagement Social media monitoring Influencer marketing

Spartan Race uses Brand24 to track over 1 million race participants and analyze social media activity during more than 200 events. The platform helps... them identify influencers, measure hashtag mentions, and monitor social media reach. Spartan Race values features like Slack integration, influencer scoring, and share of voice analysis. Using Brand24, they increase race participation and improve engagement with racers in real time. The tool enables timely responses and helps optimize race experiences based on participant feedback.

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Punjab Kings - Sports

Conviva Social Insights helped Punjab Kings track fan response to their new name and branding. The team used the platform... to monitor hashtag adoption and compare engagement across social media. They built benchmarks for content performance on Facebook, Instagram, Twitter, and YouTube. The marketing team identified YouTube as an underused channel and increased their investment. Punjab Kings gained a clear view of their social brand's ranking and improved their connection with fans.

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XTERRA - Sports - Medium

Feedlink by EmbedSocial helped XTERRA create a premium, branded look across all social channels. XTERRA used the platform to filter... user-generated content, improve collaboration across global teams, and gain insights into content performance. The solution enabled better curation of athlete stories and a stronger community connection. XTERRA saw a more consistent experience and faster optimization of content and links.

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Paris 2024 - Sports - Very Large

Fastory helped Paris 2024 engage over 1 million fans with mobile-first digital experiences. The platform delivered more than 250 interactive... experiences and 500,000 games played. Fans joined events like the Connected Marathon and Mission 10Km, using gamification and digital tools. Paris 2024 used quizzes, mini-games, and a webstory mini-site to boost loyalty and fan retention. These solutions kept fans involved before, during, and after the Olympic events.

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Sofascore - Sports - Large

Determ helps Sofascore track global media mentions in real time. Sofascore needed to filter out irrelevant coverage and focus on... PR and marketing impact. With Determ, teams get daily automated reports and instant alerts for key topics. The platform supports media monitoring, influencer tracking, and branded content analysis. Sofascore values Determ for its efficiency, automation, and responsive support.

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How Mobile Marketing is Delivering ROI for Sports Leaders

 

Houston Texans - Sports - Medium

Houston, USA
Unified communications for sports operations Contact center management for ticket sales Customer engagement Workforce management

RingCentral Contact Center helped the Houston Texans cut desk phones by 95%. Staff now use softphones and mobile apps for... calls, texts, and faxes. The team switched to RingCentral in under an hour. Sales and support teams use dashboards to monitor and coach agents. Integrations with Microsoft Dynamics and Teams improved workflows and customer conversations. Employees can work from anywhere and stay connected during lockdowns.

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Milwaukee Bucks - Sports - Large

Milwaukee, USA
Fan engagement via SMS marketing Ticket and merchandise sales campaigns Customer engagement Campaign management

Attentive helped the Milwaukee Bucks achieve a 324x ROI with SMS marketing. The Bucks used Attentive to grow their subscriber... list by 455% year-over-year. They ran targeted campaigns for tickets, merchandise, and fan engagement. Automated journeys like birthday offers and abandoned cart reminders boosted click-through and conversion rates. MMS messages and personalized content kept fans connected and drove sales.

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Cricket Australia - Sports - Large

Melbourne, Australia
Centralized test management for digital platforms Test management Quality assurance

Cricket Australia used Zephyr to centralize all test cases and results. This gave teams and stakeholders instant visibility into testing... progress. Product managers could make better release decisions with full test data. Standardized processes improved quality and cut duplicated work. Teams now collaborate more and track defects directly to requirements. Zephyr's Jira integration helped streamline test management across all digital platforms.

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Cricket Australia - Sports - Large

Melbourne, Australia
Centralized test management for digital platforms Test management Quality assurance

Cricket Australia used Zephyr to centralize all test cases and results. This gave teams and stakeholders instant visibility into testing... progress. Product managers could make better release decisions with full test data. Standardized processes improved quality and cut duplicated work. Teams now collaborate more and track defects directly to requirements. Zephyr's Jira integration helped streamline test management across all digital platforms.

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Cricket Australia - Sports - Large

Melbourne, Australia
Centralized test management for digital platforms Test management Quality assurance

Cricket Australia used Zephyr to centralize all test cases and results. This gave teams and stakeholders instant visibility into testing... progress. Product managers could make better release decisions with full test data. Standardized processes improved quality and cut duplicated work. Teams now collaborate more and track defects directly to requirements. Zephyr's Jira integration helped streamline test management across all digital platforms.

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Cricket Australia - Sports - Large

Melbourne, Australia
Centralized test management for digital platforms Test management Quality assurance

Cricket Australia used Zephyr to centralize all test cases and results. This gave teams and stakeholders instant visibility into testing... progress. Product managers could make better release decisions with full test data. Standardized processes improved quality and cut duplicated work. Teams now collaborate more and track defects directly to requirements. Zephyr's Jira integration helped streamline test management across all digital platforms.

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Paris Basketball - Sports - Small

Paris, France
Event promotion via interactive messaging VIP reservation management for sports events Customer engagement Event marketing

Paris Basketball used LINK Mobility's RCS solution to promote a special Christmas game. They sent 3,931 personalized, interactive messages to... fans. The campaign boosted VIP reservations and increased fan engagement. Paris Basketball strengthened its brand as a family-friendly, modern club. LINK's analytics platform helped track strong conversions and engagement.

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Australian Football League (AFL) - Sports - Large

Melbourne, Australia
Lead generation for sports fans Audience engagement via interactive content Lead generation Audience engagement

Apester helped the Australian Football League (AFL) gather tens of thousands of new leads. AFL used Apester’s interactive widgets and... simple lead-generation flows on their website. The platform enabled AFL to collect audience data, run polls, and create engaging digital experiences. Editors could easily create and edit interactive content. As a result, AFL saw a big boost in engagement rates and completed leads. The solution matched AFL’s need for simplicity and high engagement.

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US Open (United States Tennis Association) - Sports - Large

New York, USA
Mobile fan engagement for live events Personalized notification delivery Customer engagement Mobile marketing

Airship helped the US Open app boost fan engagement with location-based push notifications and beacons. The app achieved a 53%... open rate for live streaming alerts and a 32% click-through rate for last-minute ticket offers. Fans received personalized notifications and a day guide, improving their event experience. Partners gained more visibility and engagement through the app. The US Open used Airship to deliver real-time updates and drive revenue.

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Sportsoul - Sports

Sportsoul increased their sales conversion rate by 6 times. They used marketing automation scenarios. This helped them achieve better results.

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MoneyGram Haas F1 Team - Sports

Infobip helped MoneyGram Haas F1 Team create interactive game experiences for fans using messaging channels. The team wanted to boost... fan engagement and loyalty. Infobip's platform enabled real-time communication and interactive content. Fans could join games and connect with the team through their favorite messaging apps. This improved the fan experience and increased engagement.

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Atlanta United - Sports

Betty Blocks helped Atlanta United launch a mobile app for their STEAM education tours in just 3 months. The app replaced... static PDF materials with interactive, mobile-based learning. Tour guides now use the app to engage students with real-time feedback, questionnaires, and digital trophies. The new solution made the curriculum more engaging and increased the impact on local youth. Atlanta United optimized their tour preparation and created more business opportunities with technology-focused schools.

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Catapult Sports - Sports

Glide helped Catapult Sports build a custom CRM app to unify data from Salesforce, NetSuite, and Zendesk. The team needed... a no-code solution to reduce manual work and improve efficiency. Glide integrated easily with Google Sheets, letting the team quickly access real-time data. Over 100 people use the app each week. Catapult Sports saved over $10,000 in Salesforce license costs. The app improved data accuracy, accountability, and team productivity.

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Sports examples of Driving Business Value with Email Marketing

 

Milwaukee Bucks - Sports - Large

Milwaukee, USA
Email campaign creation for sports marketing Customer engagement Content marketing

Stensul helped the Milwaukee Bucks speed up their email creation process. The team cut email creation time by 50%. Non-technical... staff could now build quality emails fast. The Bucks produced 36% more non-requested campaigns. This led to more revenue from ticket sales and merchandise. Email requests also rose by 33%.

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Whisker Seeker Tackle - Sports - Small

Grimes, USA
Email and SMS campaign automation Customer segmentation for marketing Customer engagement Campaign automation

Remarkety helped Whisker Seeker Tackle boost their email and SMS marketing. They achieved a 22% conversion rate on welcome emails... and 11% on cart abandonment campaigns. The company saw a 40% open rate for automated campaigns. Remarkety's support and integration with Justuno made campaign setup easy. Whisker Seeker now targets customers better using segmentation by channel.

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British Canoeing - Sports - Small

Nottingham, UK
Email signature management for rebranding Brand awareness through email banners Brand management Customer engagement

British Canoeing used Rocketseed to manage a major rebrand. They gained full control over email signatures and banners for all... staff. This made the switch to their new name and logo fast and simple. Stakeholders saw the new brand in every email. The campaign raised awareness and drove more traffic to their new website.

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Umbro - Sports - Medium

Manchester, UK
Customer data unification Personalization and customer engagement Customer data management Customer engagement

Umbro chose Mapp Marketing Cloud after a detailed market review. They wanted to improve personalization and customer engagement. Mapp helps... Umbro bring all their first-party data into one place. This reduces duplication and makes sharing content easier across GLD Group brands. Umbro aims to use Mapp’s Customer Data Platform for better customer insights.

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Nashville Predators and Bridgestone Arena - Sports - Large

Nashville, USA
Email marketing for event promotion Audience segmentation and personalization Customer engagement Event marketing

Emma by Marigold helped the Nashville Predators and Bridgestone Arena boost ticket sales. Their team used Emma for over 10... years to run email marketing campaigns. These campaigns promoted hockey games, concerts, and family shows. They achieved high user engagement and increased revenue. Segmentation and personalization drove their audience growth.

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Hockey Alberta - Sports - Large

Red Deer, Canada
Mandatory email delivery for member organizations Contact database validation Contact engagement Compliance management

Hockey Alberta used Envoke’s Mandatory Messaging to solve email delivery issues for critical updates. The organization needed to ensure all... members received essential bulletins and memos, regardless of subscription status. Envoke enabled mandatory emails to reach over 95,000 participants across 450 member organizations. The platform also helped Hockey Alberta validate its contact database and streamline onboarding. Fast support and Canadian compliance were key benefits for the team.

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Hudl - Sports - Medium

Lincoln, USA
Email campaign performance analytics Email review and approval workflow Email marketing Marketing analytics

Litmus helped Hudl boost email marketing results. Hudl saw a 43% increase in clicks and a 50% rise in CTR.... The team used Litmus to access subscriber-level data and improve email testing. They cut review time by 40% and raised email accuracy by 70%. Hudl now delivers more engaging emails and better subscriber experiences.

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Daily Body Coach - Sports - Small

London, UK
Automated outbound lead generation Cold email outreach for sales Lead generation Sales outreach

Daily Body Coach used lemlist to drive over $10,000 in sales in their first month. The CEO, Anthony Ng Monica,... leveraged lemlist’s B2B lead database to find and contact qualified leads. The platform helped automate email outreach, saving time and reducing manual work. Daily Body Coach expanded into four new international markets and achieved a 24% reply rate. The all-in-one tool enabled fast campaign launches and high engagement rates.

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Haarlemmermeerse Golfclub - Sports - Small

Haarlemmermeer, Netherlands
Member communication automation Email list segmentation for clubs Member engagement Email marketing

Haarlemmermeerse Golfclub used Hellodialog to send emails to 1,300 members. Outlook could not handle large mailings, causing delays and delivery... issues. With Hellodialog, the club segments members and automates mailing lists. Multiple staff can now send professional emails quickly. Members open almost every email and give positive feedback. The club saves time and avoids manual errors.

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Bayer 04 Leverkusen - Sports - Large

Inxmail helped Bayer 04 Leverkusen launch their 2023/24 home jersey with a targeted email campaign. The club used the voucher... add-on to send discount codes to season ticket holders, boosting fan loyalty. Automated reminders increased engagement. The campaign achieved a 60.72% open rate and a 19.07% click rate. Sales and awareness of the new jersey rose significantly.

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Timrå IK - Sports

Hornetsecurity's 365 Total Protection helped Timrå IK, a Swedish Hockey League team, secure their Microsoft 365 environment. Before, they faced... daily phishing, spam, and malware threats, plus compliance challenges. With Strimma IT, they switched to Hornetsecurity, gaining advanced threat protection, spam filtering, and easy management. Email threats dropped sharply, mailboxes became cleaner, and staff could focus on their work. Timrå IK now recommends this solution to other teams.

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Sportsoul - Sports

Sportsoul increased their sales conversion rate by 6 times. They used marketing automation scenarios. This helped them achieve better results.

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How Content Management Systems is Delivering ROI for Sports Leaders

 

David Leadbetter Enterprises Inc. - Sports - Small

Florida, USA
Inventory and revenue management Real-time financial reporting Inventory management Financial reporting

SAP Business One helped David Leadbetter Enterprises Inc. cut inventory by 17%. The company saw a 15% increase in revenue... from real-time business data. Instructor productivity rose by 12%. SAP Business One gave full visibility into inventory and revenue. The business now manages financials in real time. Vision33 supported their global growth with a single, integrated system.

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Cleveland Indians - Sports - Medium

Cleveland, USA
Document management for HR and accounting Document management Records retention

DocStar ECM helped the Cleveland Indians digitize over 20,000 files, removing the need for large, inconvenient storage. The team now... scans all documents as they arrive, freeing up office space and improving access. Staff save thousands of dollars each month on paper, folders, and time spent searching for files. HR and accounting teams can quickly retrieve records for legal and medical needs. The Indians chose DocStar for its ease of use, security, and fast setup.

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Hockey Canada - Sports - Medium

Calgary, Canada
Website performance optimization Content management for sports events Website optimization Content management

Agility CMS helped Hockey Canada cut page load times by 90% during peak traffic. The site handled millions of page... views without issues, even during major tournaments. CPU usage dropped by over 60%. Hockey Canada chose Agility CMS for its flexibility and security. The platform made it easy for non-technical staff to manage content and view analytics.

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XOS Digital - Sports - Medium

Lake Mary, USA
Sports website content management Scalable web hosting for sports organizations Content management Website scalability

XOS Digital used DNN Evoq Content to power websites for over 900 sports teams and leagues. The platform helped XOS... scale to handle 3 million page views during peak season. DNN's web farm support and .NET integration enabled fast site launches, like building the Pac-12 site in under 30 days. XOS clients now manage their own content more easily. The solution improved scalability, security, and customer satisfaction for XOS Digital's sports partners.

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Freeletics - Sports - Medium

Munich, Germany
Content management for multilingual publishing Automated translation workflow Content management Localization management

Contentstack helped Freeletics boost developer productivity by 58%. The company cut publication cycle time from 22.5 days to 4.5 days.... Translation time dropped from four weeks to one week. Freeletics saved 60% in engineering costs. Contentstack enabled content experimentation and supported growth goals. The team integrated automated translation and improved workflows.

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Geelong Football Club - Sports - Medium

Geelong, Australia
Internal communication platform for sports teams Employee engagement Internal communications

LiveTiles Intelligent Intranet helped Geelong Football Club boost staff engagement. The club needed a better way to communicate and manage... documents, especially with remote work. LiveTiles delivered a custom intranet in six weeks. Weekly homepage views jumped from 350 to 1,300 in four weeks. Staff found it easy to use and started connecting more. The platform lets the club update content quickly and keep everyone informed.

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Green Bay Packers - Sports - Large

Green Bay, USA
Fan engagement during live events Website audience retention Customer engagement Sports marketing

Green Bay Packers used Arena Live Chat to boost fan engagement on their website. They aimed to increase time spent... on site and move fans from social media to their own platform. Arena Live Chat offered real-time stats, polls, and Q&A sessions, making game days more interactive. The Packers captured valuable data on fan behavior and improved their marketing. Results included higher website traffic, longer visits, and a better fan experience.

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Cleveland Cavaliers - Sports - Medium

Cleveland, USA
Expense and procurement management Spend management

PairSoft helped the Cleveland Cavaliers improve their expense and procurement management. The team needed mobile access, integration with Microsoft Dynamics,... and a single tool for requisitions and expenses. Over 400 team members now use PairSoft’s mobile app for fast approvals and easy expense tracking. The solution provides a full audit trail and speeds up the requisition process. Integration with Dynamics GP removed duplicate data entry and improved workflow.

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Seattle Seahawks - Sports - Large

Seattle, USA
Media file sharing with partners Content distribution

The Seattle Seahawks use Onehub to share large media files with partners, leagues, and media outlets. Their digital and emerging... media department needed a simple, fast way to distribute videos and images. Onehub lets them send files quickly with just a link, no account setup needed. This saves time and avoids email file size limits. The team relies on Onehub for secure, easy file sharing with external groups.

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Aston Martin F1 Team - Sports - Medium

Silverstone, UK
Sustainability roadmap development Environmental management

Aston Martin's F1 team worked with BSI to boost their sustainability efforts. The team used BSI's support to create a... roadmap towards net zero. Strategic initiatives helped accelerate their sustainability success. The partnership focused on environmental management and carbon footprint verification. This case highlights the team's commitment to sustainable motorsport.

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Swiss Faustball Association - Sports - Small

Switzerland
Sports association website redesign Website development

Contao Open Source CMS powered the new website for the Swiss Faustball Association. Media Motion AG designed a clean, responsive... platform to boost user engagement. The site highlights news and events with a simple layout. Fast load times and mobile-friendly design improve the user experience. The project focused on high performance and accessibility for all visitors.

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How Video Platform is Delivering ROI for Sports Leaders

 

Professional Squash Association (PSA) - Sports - Small

Leeds, UK
Live sports video clipping and highlights Social media content distribution Media production Content marketing

PSA used Grabyo’s AI-powered live clipping to scale video production for squash events. The team captured key match moments and... published clips to social media in real time. Editors in Leeds created highlights using Magnifi and Adobe Premiere Pro. Grabyo’s integration with Socialie enabled rapid content distribution to players and sponsors. PSA grew its digital presence without adding staff, positioning itself as the main squash content brand ahead of the 2028 Olympics.

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North American Sports Network - Sports - Medium

USA
Sports league operations automation Automated live game replay publishing Workflow automation Content publishing

Enveu Flow automates over 400 simultaneous games every Saturday for a North American sports network. The platform handles league onboarding,... live game clipping, replay publishing, and monetisation policy application with zero manual steps. Five automated workflows manage onboarding, email setup, subscription plans, game clipping, and replay publishing. The network eliminated manual operations, enabling fast scaling across regions. Fans get instant access to replays after each game ends.

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In the Lab+ - Sports - Small

Los Angeles, USA
Membership platform migration Community engagement for sports training Membership management Community building

In the Lab+ used Uscreen to migrate their membership platform from Vimeo, solving backend issues and gaining key features like dynamic pricing and a community tab. After launching custom-branded... mobile apps, they saw nearly 79% of viewing hours come from apps and doubled their viewer count in one year. Uscreen’s easy content organization and fast customer support helped In the Lab+ grow their global basketball community. The platform enabled new income streams and a thriving branded apparel line.

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On3 Sports - Sports - Medium

Nashville, USA
Live streaming for sports fan sites Custom branding for video content Media production Customer engagement

StreamYard helped On3 Sports boost their viewership by 40% in just one month. The platform made it easy for team... members with different skill levels to create and stream video content. On3 used StreamYard to manage 24 fan sites with custom branding for each. The tool replaced multiple video solutions, making video production simple and scalable. On3 found StreamYard intuitive, reliable, and easy to onboard new users.

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Los Angeles Rams - Sports - Large

Los Angeles, USA
Game-day video content delivery Remote video review and approval Media production Content distribution

Frame. io helped the Los Angeles Rams video team deliver game-day content 10x faster. The team, with only 12 people,...manages up to 3,000 video clips per game. Using Frame.io and Adobe Creative Cloud, they streamlined editing, review, and delivery. Reviewers can now give feedback from anywhere, saving six hours per week for the managing producer. The Rams use Frame.io to centralize storage, control access, and collaborate with partners and freelancers.

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AFL - Sports - Large

Melbourne, Australia
Sports content archive digitization Content packaging for distribution Media asset management Content distribution

Dalet Flex helped AFL move 100 years of Australian Football history to the cloud. AFL can now search, access, and... package archive content quickly. The league digitized all game and pre-game footage. Fans, broadcasters, and apps get more content options. Dalet Flex made AFL’s content library easy to use and distribute.

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British Gymnastics - Sports - Medium

Lilleshall, UK
Centralized video content management Virtual learning delivery Content engagement Virtual learning

Kaltura helped British Gymnastics boost content engagement by 80%. The platform unified marketing, communication, and educational video strategies. Over 2,000... webinars and virtual classroom sessions reached more than 19,000 students each year. Teams now share videos easily by email and social media. British Gymnastics praised Kaltura’s flexibility and support team.

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British Gymnastics - Sports - Medium

Lilleshall, UK
Centralized video content management Virtual learning delivery Content engagement Virtual learning

Kaltura helped British Gymnastics boost content engagement by 80%. The platform unified marketing, communication, and educational video strategies. Over 2,000... webinars and virtual classroom sessions reached more than 19,000 students each year. Teams now share videos easily by email and social media. British Gymnastics praised Kaltura’s flexibility and support team.

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Football Association of Finland (FAF) - Sports - Medium

Helsinki, Finland
Fan engagement gamification Email marketing automation Customer engagement Email marketing

Playable helped the Football Association of Finland run over 350 gamified campaigns since 2021. FAF used automation and reusable templates... to boost fan loyalty and save time. Their birthday campaign saw a 21% increase in conversion rate and 16,000+ registrations in 8 months. Cart abandonment recovery improved by 35% with a gamified email flow. During Euro 2020, FAF doubled their opt-in database using Playable's gamification tools.

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Uruguay Football Stadium - Sports

Wavestore's Video Management Software (VMS) was used to fight violence at major football stadiums in Montevideo, Uruguay. The Football Association... needed to identify troublemakers and stop them from entering. Wavestore combined video recording, monitoring, and facial recognition to spot known individuals. The system used 20 fixed IP cameras, PTZ cameras, and mobile facial recognition units. Wavestore and Herta's solution outperformed others and was installed in Centenario, Penarol, and Nacional stadiums. Known troublemakers were identified and refused entry, and a data archive was set up for future analysis.

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wTVision Solutions Pvt. Ltd (wTVision India) - Sports Production - Medium

Vizrt products helped wTVision India deliver fast, rich sports broadcasts. They used Viz Engine, Viz Arc, Viz Libero, and Viz... Arena for real-time 3D graphics, AR, and live data integration. IPL and Kabbadi League coverage featured immersive graphics and non-intrusive overlays. Their robotic dog camera system, Champak, drove 5.8 million social media views. wTVision now stands out as an innovation partner in sports production.

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Measuring E-Commerce Software Success in Sports Deployments

 

Telstar - Sports - Small

Netherlands
Website and webshop modernization Fan engagement through email marketing Customer engagement Ecommerce

DynamicWeb Commerce Suite helped Telstar launch a new website and webshop in two months. The club needed a modern platform... to match its growth and identity. The solution included eCommerce, email marketing, and a fan-focused environment. Telstar now connects with fans and sponsors through a clear, engaging digital presence. The new site supports merchandise sales and targeted email campaigns.

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Inspire Sports Victoria - Sports - Small

Victoria, Canada
Online membership registration management Participant communication automation Membership management Customer engagement

SmartRec by Amilia helped Inspire Sports Victoria grow its gym membership from 628 to 3,746 in just two years. The gym moved... all registrations online, eliminating long lines and manual paperwork. Members appreciated the convenience of registering from anywhere. The platform made communication with participants easier, especially during the pandemic. Amilia supported the gym’s rapid expansion without operational strain.

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Multimillion-dollar sports and fitness brand - Sports - Small

Amazon brand presence management Unauthorized seller detection and removal Brand protection Marketplace management

Feedvisor’s marketplace intelligence helped a sports and fitness brand with over $10 million in Amazon GMV. The brand faced unauthorized... sellers, counterfeits, and MAP violations that hurt their reputation and Buy Box share. Feedvisor’s AI-powered tools flagged and removed unauthorized sellers and cleaned up listings. The brand gained stronger control over its reputation and increased market share. Real-time alerts and ongoing monitoring protected the brand’s Amazon presence.

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Divers Supply - Sports - Medium

BayEngage from TargetBay helped Divers Supply boost email revenue by $55,000 per month. The company used automation, segmentation, and popups... to grow their email list and recover $71,456 monthly from abandoned cart emails. Weekly sales increased by $5,939 through targeted campaigns. Divers Supply became the top scuba gear supplier in the USA by using strategic email marketing. They plan to use BayReviews to collect more customer feedback.

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Tatami Fightwear - Sports - Small

Red Points helped Tatami Fightwear remove over 3,620 counterfeit listings from 99 infringing platforms. Tatami faced a flood of fake... products sold at 30% of retail price across websites and social media. Red Points' automated brand protection software enabled Tatami to enforce trademarks and copyrights efficiently, achieving a 95% enforcement success rate. The platform gave Tatami real-time visibility into infringements, helping them protect their brand and maintain customer trust.

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Gracie Academy - Sports

UltraCart helped Gracie Academy grow their online store. The StoreFront site improved functionality with drop down variations and review features.... Facebook integration brought more traffic and sales. UltraCart's multi-language checkout made it easy to serve international customers. Marketing tools like coupons and autoresponders kept offerings fresh. Gracie Academy uses UltraCart's API to connect with their CRM and manage data efficiently.

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Wolverhampton Wanderers Football Club (Wolves) - Sports

Fresh Relevance helped Wolves recover lost revenue with cart abandonment emails and website personalization. Wolves achieved a 60.9% cart abandonment... ID rate, allowing more emails to be sent. The average recovered cart value is 27.9% higher than the average order value. Wolves also uses personalized product recommendations and data capture popovers. They plan to expand recommendations to their new app.

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XTERRA - Sports - Medium

Feedlink by EmbedSocial helped XTERRA create a premium, branded look across all social channels. XTERRA used the platform to filter... user-generated content, improve collaboration across global teams, and gain insights into content performance. The solution enabled better curation of athlete stories and a stronger community connection. XTERRA saw a more consistent experience and faster optimization of content and links.

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Kaze Club - Sportswear - Small

Zakeke helped Kaze Club cut production time by 80%. The platform made it easy for customers to fully customize sportswear.... Kaze Club used Zakeke's visual commerce tool to create print-ready files fast. Customers enjoyed a fun, user-friendly design experience. Customer satisfaction doubled. Zakeke fit perfectly with Kaze Club's sublimation technology.

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XXL Nutrition - Sports & Recreation - Very Large

Sendcloud helped XXL Nutrition fix shipping problems and grow revenue by 40% year over year. Before, 1 in 10 shipping... labels had errors, causing lost parcels and customer complaints. With Sendcloud's shipping automation and API integration, XXL Nutrition cut label errors by 50% and shipped 28% more parcels. They also improved checkout conversions by 3% with better delivery options. The result was faster shipping, fewer mistakes, and happier customers.

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Sports Success stories in Driving ROI and Results using Data Management Platform solutions

 

Umbro - Sports - Medium

Manchester, UK
Customer data unification Personalization and customer engagement Customer data management Customer engagement

Umbro chose Mapp Marketing Cloud after a detailed market review. They wanted to improve personalization and customer engagement. Mapp helps... Umbro bring all their first-party data into one place. This reduces duplication and makes sharing content easier across GLD Group brands. Umbro aims to use Mapp’s Customer Data Platform for better customer insights.

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Harness racing industry governing body (Australia) - Sports - Small

Australia
Document management for racing administration Document management Workflow automation

FileHold helped an Australian harness racing governing body go paperless. The customer needed a fast, automated document management solution for... a small team. FileHold and partner eID deployed the system in under 2 days, spanning 17 time zones. The installation took less than 2 hours. The new system improved version control, automated workflows, and made information easier to find.

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United Football League - Sports - Large

Datatonic built a unified data platform for the United Football League using Google Cloud, BigQuery, and Looker. The UFL needed... to break down data silos and gain control over ticketing, marketing, and revenue data. The new solution lets the UFL access data in minutes instead of hours, optimize marketing, and create high-value fan audiences for ad buying. The platform supports ticketing, revenue reporting, and fan engagement, with direct Ticketmaster integration. UFL now makes faster, data-driven decisions to boost fan experience.

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High Sports Group Limited - Sports

dbForge Query Builder for MySQL helped High Sports Group Limited after they switched to a new database platform. The company needed... a fast, budget-friendly tool for query management. dbForge Query Builder was easy to use and met all project needs. The IT team saw about 25% more daily productivity. The tool improved ad-hoc reporting and made regular data export easier.

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High Sports Group Limited - Sports

dbForge Query Builder for MySQL helped High Sports Group Limited after they switched to a new database platform. The company needed... a fast, budget-friendly tool for query management. dbForge Query Builder was easy to use and met all project needs. The IT team saw about 25% more daily productivity. The tool improved ad-hoc reporting and made regular data export easier.

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High Sports Group Limited - Sports

dbForge Query Builder for MySQL helped High Sports Group Limited after they switched to a new database platform. The company needed... a fast, budget-friendly tool for query management. dbForge Query Builder was easy to use and met all project needs. The IT team saw about 25% more daily productivity. The tool improved ad-hoc reporting and made regular data export easier.

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High Sports Group Limited - Sports

dbForge Query Builder for MySQL helped High Sports Group Limited after they switched to a new database platform. The company needed... a fast, budget-friendly tool for query management. dbForge Query Builder was easy to use and met all project needs. The IT team saw about 25% more daily productivity. The tool improved ad-hoc reporting and made regular data export easier.

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High Sports Group Limited - Sports

dbForge Query Builder for MySQL helped High Sports Group Limited after they switched to a new database platform. The company needed... a fast, budget-friendly tool for query management. dbForge Query Builder was easy to use and met all project needs. The IT team saw about 25% more daily productivity. The tool improved ad-hoc reporting and made regular data export easier.

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High Sports Group Limited - Sports

dbForge Query Builder for MySQL helped High Sports Group Limited after they switched to a new database platform. The company needed... a fast, budget-friendly tool for query management. dbForge Query Builder was easy to use and met all project needs. The IT team saw about 25% more daily productivity. The tool improved ad-hoc reporting and made regular data export easier.

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High Sports Group Limited - Sports

dbForge Query Builder for MySQL helped High Sports Group Limited after they switched to a new database platform. The company needed... a fast, budget-friendly tool for query management. dbForge Query Builder was easy to use and met all project needs. The IT team saw about 25% more daily productivity. The tool improved ad-hoc reporting and made regular data export easier.

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Measuring Digital Asset Management Success in Sports Deployments

 

Plymouth Argyle FC - Sports - Medium

Plymouth, UK
Photo and video content management Automated asset distribution for teams Content management Brand management

PhotoShelter helped Plymouth Argyle FC fix their messy photo workflow. The club moved from slow, manual processes to a fast,... organized system. Now, they store over 31,000 assets and automate 1,400 visual asset requests each month. The social media team shares photos in real time, boosting the club’s brand and professionalism. Players and sponsors get images instantly, and searching for photos is quick with AI Visual Search.

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AFL - Sports - Large

Melbourne, Australia
Sports content archive digitization Content packaging for distribution Media asset management Content distribution

Dalet Flex helped AFL move 100 years of Australian Football history to the cloud. AFL can now search, access, and... package archive content quickly. The league digitized all game and pre-game footage. Fans, broadcasters, and apps get more content options. Dalet Flex made AFL’s content library easy to use and distribute.

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Borussia Dortmund - Sports - Medium

Dortmund, Germany
Brand asset management and access Partner collaboration and approval workflows Brand management Collaboration enablement

Frontify helped Borussia Dortmund centralize brand assets and streamline workflows. The design team saves 5–10 hours each week with easier... access to brand files. Approval processes are faster, saving 3 hours weekly. Over 630 logins per day show strong platform adoption. Global offices and partners now collaborate more efficiently, supporting BVB’s international brand growth.

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West Coast Eagles - Sports - Large

Perth, Australia
Digital asset management for sports media Content management Collaboration enablement

HIVO helped the West Coast Eagles organize and secure their digital media assets. The club replaced scattered storage with a... single digital asset management platform. Team members now find images, videos, and documents faster using search and metadata tagging. Security improved with user permissions and password protection. The system makes it easy to share assets with partners and preserve historical content. Brand consistency and workflow efficiency increased across marketing channels.

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Houston Texans - Sports - Medium

Houston, USA
Suite holder document management Content management

Houston Texans used Brandfolder to help suite holders access important documents in one place. Before, suite holders lost track of... emails and often requested the same files more than once. With Brandfolder, all templates, invitations, and menus are easy to find at a single URL. The premium seating team saves time and avoids duplicate requests. Suite holders now get a better experience on game day.

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Godolphin - Sports - Large

Overcast helped Godolphin streamline content management by consolidating four storage systems into one. Teams now find and share marketing assets... faster. Overcast standardized metadata and built an API-based ingest solution. Godolphin saves on costs, reduces training, and improves security. The new system supports global content access and aims to boost sales with better content marketing.

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ACF Fiorentina - Sports

THRON helped ACF Fiorentina manage over 30,000 digital assets and deliver more than 20,000 video streams each month. The football club... needed better control of their brand and more efficient content management. With THRON, they centralized all media assets and improved brand identity protection. The platform enabled high-quality streaming and automatic, optimized asset distribution. Fiorentina now benefits from streamlined workflows and strong digital content governance.

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Buffalo Bills - Sports

Facilis TerraBlock helped the Buffalo Bills video production team move from a slow, tape-based workflow to fast, shared storage. Before TerraBlock, editors... spent hours searching and digitizing tapes. With TerraBlock, all footage is stored on one server, giving instant access to everyone. This change saved the team a full day of work and removed duplication. The team now produces more HD content each week, which was not possible before.

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SCOTT Sports - Sports

CELUM content supply chain platform helps SCOTT Sports manage omnichannel marketing. SCOTT Sports needed to deliver a consistent brand experience... across 5 brands and 30,000 stores in 83 countries. CELUM was integrated with SAP, hybris PIM, Adobe Creative Cloud, and more. The platform manages 325,000 assets and adds 25,000 new assets each year. SCOTT Sports saw 2.5 million downloads and improved brand consistency across channels.

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Sports Clients Speak: The Impact of deploying Customer Feedback Management solutions

 

David Hollinshead (Insight Lead for The Jockey Club, The Football Association, and Chelsea Football Club) - Sports - Large

London, UK
Survey creation and reporting for sports events Brand reputation tracking Survey management Brand management

Shout helped David Hollinshead, insight lead for top UK sports organizations, implement a data-led approach on a tight budget. He used Shout... to run market sizing, segmentation, and brand reputation surveys across 15 venues. The platform's ease of use and flexible branding made survey workflows simple. Shout's reporting tools turned complex data into clear visuals for decision-making. Affordable pricing and responsive customer service were key benefits.

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Royal Belgian Football Association (RBFA) - Sports - Medium

Brussels, Belgium
Bug reporting and triage for mobile apps In-app customer support management Mobile app quality management Customer support automation

Luciq helped the Royal Belgian Football Association (RBFA) improve their app’s performance and user experience. The RBFA team used Luciq’s... integrations with Jira and Zendesk to streamline bug reporting and customer support. Developers received detailed bug reports, enabling faster issue resolution. The app dashboard gave clear visibility into trends and performance. As a result, app store ratings increased and team collaboration improved.

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South Sydney Rabbitohs - Sports - Medium

Sydney, Australia
Fan feedback collection and analysis Member experience improvement Customer feedback management Customer engagement

SurveySparrow helped South Sydney Rabbitohs boost their Net Promoter Score and improve member experience. The club used SurveySparrow to collect... real-time feedback from fans and members through multiple channels. The platform's dashboard let them track trends and make fast, data-driven decisions. They also measured customer satisfaction and ran surveys for fan competitions and market research. The easy-to-use interface and seamless integration saved time and improved service for members.

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South Sydney Rabbitohs - Sports - Medium

Sydney, Australia
Fan feedback collection and analysis Member experience improvement Customer feedback management Customer engagement

SurveySparrow helped South Sydney Rabbitohs boost their Net Promoter Score and improve member experience. The club used SurveySparrow to collect... real-time feedback from fans and members through multiple channels. The platform's dashboard let them track trends and make fast, data-driven decisions. They also measured customer satisfaction and ran surveys for fan competitions and market research. The easy-to-use interface and seamless integration saved time and improved service for members.

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South Sydney Rabbitohs - Sports - Medium

Sydney, Australia
Fan feedback collection and analysis Member experience improvement Customer feedback management Customer engagement

SurveySparrow helped South Sydney Rabbitohs boost their Net Promoter Score and improve member experience. The club used SurveySparrow to collect... real-time feedback from fans and members through multiple channels. The platform's dashboard let them track trends and make fast, data-driven decisions. They also measured customer satisfaction and ran surveys for fan competitions and market research. The easy-to-use interface and seamless integration saved time and improved service for members.

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Outlier - Sports - Small

USA
User feedback management Cross-team collaboration Customer engagement Product feedback management

Outlier used Canny to manage a surge in user feedback for its sports betting platform. The team struggled to organize... hundreds of weekly suggestions and keep marketing and product teams aligned. Canny made it easy to collect, triage, and merge feedback, improving cross-team collaboration. Integrations with Intercom and Linear sped up the process. Outlier saved time and avoided hiring a product manager early, while boosting community engagement and transparency.

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Cricket Australia - Sports - Large

Melbourne, Australia
Real-time fan feedback collection Venue operations optimization Customer engagement Event experience management

Cricket Australia used InMoment's Integrated CX technology to improve fan experience at cricket matches. They captured real-time feedback and acted... quickly to solve issues like food wait times and venue signage. This led to a +7 Net Promoter Score year-over-year, a 19% increase in fans rating cricket above other sports, and a 23% rise in satisfaction with venue atmosphere. The program also boosted food and beverage sales by opening extra outlets based on live demand data.

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Gabriel Clemens - Sports - Small

Riddle's quiz maker helped Gabriel Clemens, a top German darts player, connect directly with over 257,000 Instagram fans. He used interactive... quizzes and predictors to bypass social media algorithms and build his own email list. His first campaigns saw a 105% start rate, 33% finish rate, and 96% lead conversion for quizzes. Predictors achieved 100% lead conversion. Fans spent over 22,000 minutes engaging with his content, showing strong repeat participation.

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FC Bayern - Sports - Large

SAP Business Suite helped FC Bayern consolidate 52 systems and manage over 9. 5 million fan records. The club used...SAP S/4HANA, SAP Datasphere, and SAP SuccessFactors to streamline HR, finance, and fan engagement. SAP Customer Checkout processed 50,000 transactions per matchday at Allianz Arena. Over 1,000 employees now benefit from improved HR processes. FC Bayern delivers personalized fan experiences and drives business innovation with SAP solutions.

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Top Stories in Sports about adoption of Learning Management System software

Shimano - Sports - Large

Osaka, Japan
Product knowledge training for retailers Certification management for external partners Learning management Partner enablement

Shimano used Totara Learn to train bike mechanics across Europe. They replaced outdated paper manuals with a flexible LMS, offering... over 250 courses in 13 languages. Mechanics can now earn open badges and certifications that move with them. The platform supports targeted notifications and easy country-level management. Shimano awarded over 5,000 badges and saw 170,000 course completions.

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The FA - Sports - Large

London, UK
Volunteer training for grassroots sports Diversity and inclusion enablement Workforce management Training and certification

The FA used Learning Pool to launch EE Playmaker, a free digital learning platform for grassroots football volunteers. The new course... replaced the costly, time-consuming FA Level 1, making training more accessible and inclusive. Enrolments jumped from 25,000 to 175,000, with 115,000 completions. Diversity improved, with female volunteers rising from 16% to 18% and non-white volunteers from 16% to 25%. Learner satisfaction averaged 4.7/5, and 94% felt prepared for their role.

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The FA - Sports - Large

London, UK
Volunteer training for grassroots sports Diversity and inclusion enablement Workforce management Training and certification

The FA used Learning Pool to launch EE Playmaker, a free digital learning platform for grassroots football volunteers. The new course... replaced the costly, time-consuming FA Level 1, making training more accessible and inclusive. Enrolments jumped from 25,000 to 175,000, with 115,000 completions. Diversity improved, with female volunteers rising from 16% to 18% and non-white volunteers from 16% to 25%. Learner satisfaction averaged 4.7/5, and 94% felt prepared for their role.

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Pacers Sports & Entertainment (PS&E) - Sports - Large

Salesforce Data 360 helps Pacers Sports & Entertainment unify fan data from 30 sources. The company uses Agentforce and Data... 360 to create a single customer profile and improve segmentation. This gives PS&E a better view of each fan and helps them build lifetime loyalty. The solution also supports partner growth by identifying high-value fans.

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National Hockey League - Sports - Very Large

ELB Learning created a web-based STEM learning platform for the National Hockey League. The challenge was to engage students in... grades 5-7 with math and science using their interest in hockey and video games. The solution let students manage NHL teams and apply STEM concepts through interactive games and real-world scenarios. Teachers received real-time score reports and offline lesson plans. The program reached 3.2 million students, who logged over 7 million hours of learning.

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Buffalo Bills - Sports - Large

SkyPrep LMS helps the Buffalo Bills with online training. The team uses SkyPrep for compliance training, employee onboarding, and partner... enablement. SkyPrep makes it easy to build courses and track learning. The Buffalo Bills improve training and knowledge sharing with this e-learning platform. The solution supports large organizations in the sports industry.

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FC Bayern - Sports - Large

SAP Business Suite helped FC Bayern consolidate 52 systems and manage over 9. 5 million fan records. The club used...SAP S/4HANA, SAP Datasphere, and SAP SuccessFactors to streamline HR, finance, and fan engagement. SAP Customer Checkout processed 50,000 transactions per matchday at Allianz Arena. Over 1,000 employees now benefit from improved HR processes. FC Bayern delivers personalized fan experiences and drives business innovation with SAP solutions.

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Boca Juniors - Sports - Large

QRCodeKIT helped Boca Juniors boost fan engagement with dynamic QR codes. The club used QR codes for real-time match updates,... stadium info, and direct links to their online store. Fans could access highlights, surveys, and offers with a single scan. Boca Juniors measured engagement and updated QR destinations instantly. This digital strategy improved communication and kept fans connected on matchdays.

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How CRM is Delivering ROI for Sports Leaders

 

Tennis Australia - Sports - Large

Melbourne, Australia
Event project management and coordination Partner collaboration and compliance tracking Project management Collaboration

Tennis Australia used monday. com to manage the Australian Open, coordinating over 400 contributors and 100 partners. They replaced spreadsheets...and emails with a single platform for real-time collaboration and project management. This shift led to an 80% reduction in partner-related emails and saved more than 21,000 hours annually. The organization achieved a 4x ROI and improved compliance, transparency, and stakeholder alignment. monday.com became the operational backbone for event planning and live execution.

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Pacers Sports & Entertainment (PS&E) - Sports - Large

Salesforce Data 360 helps Pacers Sports & Entertainment unify fan data from 30 sources. The company uses Agentforce and Data... 360 to create a single customer profile and improve segmentation. This gives PS&E a better view of each fan and helps them build lifetime loyalty. The solution also supports partner growth by identifying high-value fans.

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Pacers Sports & Entertainment (PS&E) - Sports - Large

Salesforce Data 360 helps Pacers Sports & Entertainment unify fan data from 30 sources. The company uses Agentforce and Data... 360 to create a single customer profile and improve segmentation. This gives PS&E a better view of each fan and helps them build lifetime loyalty. The solution also supports partner growth by identifying high-value fans.

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Frohberg Tennis Club - Sports - Small

RaiseNow’s TWINT QR payment solution helped Frohberg Tennis Club process over CHF 60,000 in nearly 250 transactions in three months. The club replaced... manual, cash-based payments with instant, cashless QR code payments. This made payment tracking easier and reduced admin work. Members now pay fees and make purchases quickly. The club runs more efficiently and staff focus on club activities, not payment hassles.

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St. Skatepark Zuidlaren - Sports

ONLYOFFICE helped St. Skatepark Zuidlaren manage documents and projects for their skatepark initiative. The team used ONLYOFFICE for document management,... communication, mail, and project management. Deployment was fast, taking just half an hour. The platform made teamwork easy and improved file sharing and co-editing. St. Skatepark Zuidlaren recommends ONLYOFFICE for project collaboration.

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Myzone - Sports - Medium

HubSpot CRM helped Myzone boost conversions by 20%. Myzone unified sales, marketing, ops, and service teams on one platform. They... increased sales activity by 40% and now send over 5 million transactional emails monthly. HubSpot replaced multiple tools, improved data visibility, and saved 150 management hours yearly. Myzone now tracks the full customer journey and supports both B2B and B2C growth.

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CIMSPA - Sports

CRMJetty Dynamics 365 Portal helped CIMSPA manage memberships and partner onboarding. Their old system caused delays and errors in tracking... and approvals. The new portal unified registration, automated workflows, and integrated payments. Admins now track applications, payments, and compliance in one place. Members and partners manage profiles and payments easily. CIMSPA gained better efficiency, transparency, and control over the membership process.

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Kansas City Chiefs - Sports - Large

Leap Event Technology transformed the Kansas City Chiefs' marketing and CRM operations. They automated lead capture, cutting manual work and... boosting conversions. Leap centralized CRM data, built custom apps, and eliminated duplicates, making teams more efficient. Their digital ad management enabled the Chiefs to run 65+ campaigns in 2024, driving ticket sales and tracking streaming ad conversions. Leap's support let the Chiefs handle small projects in-house and focus on big campaigns like season ticket renewals.

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How Authoring and Publishing is Delivering ROI for Sports Leaders

 

PGA TOUR - Sports - Large

Ponte Vedra Beach, USA
Fan engagement and experience enhancement Automated sports commentary Customer engagement Sports analytics

PGA TOUR uses AWS Generative AI to transform fan engagement. They automate play-by-play commentary with Amazon Bedrock, giving real-time analysis... for every shot. The solution helps broadcasters with instant commentary and deeper insights by querying video and data sources. Fans get immersive experiences, like designing virtual golf courses and using a generative AI assistant to access player and event data. PGA TOUR secures its intellectual property while delivering fast, interactive content to fans worldwide.

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PGA TOUR - Sports - Large

Ponte Vedra Beach, USA
Fan engagement and experience enhancement Automated sports commentary Customer engagement Sports analytics

PGA TOUR uses AWS Generative AI to transform fan engagement. They automate play-by-play commentary with Amazon Bedrock, giving real-time analysis... for every shot. The solution helps broadcasters with instant commentary and deeper insights by querying video and data sources. Fans get immersive experiences, like designing virtual golf courses and using a generative AI assistant to access player and event data. PGA TOUR secures its intellectual property while delivering fast, interactive content to fans worldwide.

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WSC Sports - Sports - Medium

Tel Aviv, Israel
Automated sports highlight generation Real-time video ingestion and processing Media production Customer engagement

WSC Sports uses Wowza Streaming Engine to process over 398,000 live sports streams. Their AI analyzes video and audio to... create instant, personalized highlights for fans. Wowza integrates with Azure and Terraform, letting WSC Sports scale up servers on demand. Custom Java plugins route video directly to Azure Blob Storage, cutting costs. The solution delivers over 950,000 hours of footage for analysis and boosts fan engagement.

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Phokus - Sports - Small

London, UK
Customer onboarding knowledge base Customer onboarding Knowledge management

Phokus used Archbee to build a scalable knowledge base for onboarding users. As Phokus grew, they needed fast article creation... and easy customization. Archbee’s features and startup discount helped them choose the platform. After launch, Phokus saw fewer customer support queries and positive feedback. The team found it easy to update documentation and praised Archbee’s support.

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National Hockey League - Sports - Very Large

ELB Learning created a web-based STEM learning platform for the National Hockey League. The challenge was to engage students in... grades 5-7 with math and science using their interest in hockey and video games. The solution let students manage NHL teams and apply STEM concepts through interactive games and real-world scenarios. Teachers received real-time score reports and offline lesson plans. The program reached 3.2 million students, who logged over 7 million hours of learning.

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Irish Rugby Football Union - Sports

The Irish Rugby Football Union needed a better way to help subject matter experts create courses. Their small learning team... wanted to save time and make course creation easier. They used Articulate's AI Assistant to help with course design, quiz creation, and adding images. With AI Assistant, they cut course draft creation time from three days to 15 minutes. They also onboarded subject matter experts 75% faster and created 10 new courses in two weeks.

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St. Skatepark Zuidlaren - Sports

ONLYOFFICE helped St. Skatepark Zuidlaren manage documents and projects for their skatepark initiative. The team used ONLYOFFICE for document management,... communication, mail, and project management. Deployment was fast, taking just half an hour. The platform made teamwork easy and improved file sharing and co-editing. St. Skatepark Zuidlaren recommends ONLYOFFICE for project collaboration.

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United Football League - Sports - Large

Softr Databases helped the United Football League replace Google Sheets with a branded partner portal. The new system manages over... 400 athletes, brand partners, and admins in one place. The portal automates more than five workflows, including athlete discovery and inquiry tracking. UFL staff now handle all data and partner access from a single dashboard. The solution launched in under a month and eliminated manual follow-ups for inquiries.

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Sports examples of Driving Business Value with Customer Data Platform

 

FC Utrecht - Sports - Medium

Utrecht, Netherlands
Fan engagement personalization Ticket sales optimization Customer data management Audience segmentation

Nominow's Customer Data Platform helped FC Utrecht double their webshop turnover and increase ticket sales by 23%. The football club... unified data from 12 sources, including ticketing and POS, to create a single customer view. This enabled personalized fan engagement and targeted campaigns. FC Utrecht reduced manual data handling and improved operational efficiency. Their data-driven approach strengthened fan loyalty and commercial results.

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Umbro - Sports - Medium

Manchester, UK
Customer data unification Personalization and customer engagement Customer data management Customer engagement

Umbro chose Mapp Marketing Cloud after a detailed market review. They wanted to improve personalization and customer engagement. Mapp helps... Umbro bring all their first-party data into one place. This reduces duplication and makes sharing content easier across GLD Group brands. Umbro aims to use Mapp’s Customer Data Platform for better customer insights.

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Seattle Sounders FC - Sports - Medium

Seattle, USA
Fan engagement data management Customer engagement

Seattle Sounders FC used Amperity to understand how fans interact at every touchpoint. They wanted to make the fan experience... outside the stadium as strong as inside. Amperity's platform helped them manage customer data with machine learning. As a result, ticket deposits increased by 80%. The team now knows more about their fans' needs and preferences.

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Sportsoul - Sports

Sportsoul increased their sales conversion rate by 6 times. They used marketing automation scenarios. This helped them achieve better results.

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FC Bayern - Sports - Large

SAP Business Suite helped FC Bayern consolidate 52 systems and manage over 9. 5 million fan records. The club used...SAP S/4HANA, SAP Datasphere, and SAP SuccessFactors to streamline HR, finance, and fan engagement. SAP Customer Checkout processed 50,000 transactions per matchday at Allianz Arena. Over 1,000 employees now benefit from improved HR processes. FC Bayern delivers personalized fan experiences and drives business innovation with SAP solutions.

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HC Porin Ässät - Sports

HC Porin Ässät used the Custobar Customer Data Platform to improve their sports and events marketing. They faced challenges with... disconnected systems and lack of data-driven marketing. After implementing Custobar CDP, newsletter subscriptions grew by 9.6%. Open rates among season ticket customers reached 60% to 87%. Every newsletter now leads to sales. The club uses personalized content and offers to boost engagement and drive revenue.

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Sports examples of Driving Business Value with Team Collaboration

Chattanooga Football Club - Sports - Small

Text Request helped Chattanooga Football Club boost fan engagement with SMS messaging. The club needed a better way to connect... with fans, especially during the pandemic. Text Request enabled quick, personal communication at scale, supporting promotions, feedback, and staff coordination. The ticketing team saw engagement increase immediately after using the platform. Fans noticed faster, more professional responses despite the club's small staff.

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Pacers Sports & Entertainment (PS&E) - Sports - Large

Salesforce Data 360 helps Pacers Sports & Entertainment unify fan data from 30 sources. The company uses Agentforce and Data... 360 to create a single customer profile and improve segmentation. This gives PS&E a better view of each fan and helps them build lifetime loyalty. The solution also supports partner growth by identifying high-value fans.

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Kansas City Chiefs - Sports

MangoApps powered the Kansas City Chiefs' new event services employee app, Huddle. The Chiefs needed a way to connect over... 600 event staff and improve communication on gamedays. Huddle gave staff one place for schedules, clock-in/out, communication, and training. After launch, the Chiefs saw a 90% adoption rate, up from 40% before. They can now reach all 600 staff instantly. Other departments want to use Huddle too.

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Team Vitality - Sports

Team Vitality, a French esports organization, faced challenges in implementing a hybrid work model. They needed a flexible policy that... encouraged remote work while ensuring social connections among employees. Using Café's platform, they provided visibility over employees' schedules, allowing for intentional social interactions. Café's public API and Slack integration enhanced their hybrid work experience, offering personalized and synchronized status updates. This approach helped Team Vitality maintain flexibility and social cohesion in their hybrid organization.

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United States Olympic & Paralympic Committee (USOPC) - Sports - Large

Simpplr helped the United States Olympic & Paralympic Committee (USOPC) modernize internal communications. Before Simpplr, Team USA relied on email,... causing clutter and poor engagement. Simpplr's platform enabled instant adoption, improved knowledge sharing, and connected USOPC staff with over 54 National Governing Bodies. The solution decluttered inboxes and bridged communication gaps. USOPC staff praised Simpplr for transforming their communication during the COVID-19 pandemic.

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Pacers Sports & Entertainment (PS&E) - Sports - Large

Salesforce Data 360 helps Pacers Sports & Entertainment unify fan data from 30 sources. The company uses Agentforce and Data... 360 to create a single customer profile and improve segmentation. This gives PS&E a better view of each fan and helps them build lifetime loyalty. The solution also supports partner growth by identifying high-value fans.

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Top Stories in Sports about adoption of Webinar and Conferencing software

 

Houston Texans - Sports - Medium

Houston, USA
Unified communications for sports operations Contact center management for ticket sales Customer engagement Workforce management

RingCentral Contact Center helped the Houston Texans cut desk phones by 95%. Staff now use softphones and mobile apps for... calls, texts, and faxes. The team switched to RingCentral in under an hour. Sales and support teams use dashboards to monitor and coach agents. Integrations with Microsoft Dynamics and Teams improved workflows and customer conversations. Employees can work from anywhere and stay connected during lockdowns.

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Houston Texans - Sports - Medium

Houston, USA
Unified communications for sports operations Contact center management for ticket sales Customer engagement Workforce management

RingCentral Contact Center helped the Houston Texans cut desk phones by 95%. Staff now use softphones and mobile apps for... calls, texts, and faxes. The team switched to RingCentral in under an hour. Sales and support teams use dashboards to monitor and coach agents. Integrations with Microsoft Dynamics and Teams improved workflows and customer conversations. Employees can work from anywhere and stay connected during lockdowns.

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Major League Baseball - Sports

Zoom helped Major League Baseball improve communication and teamwork. The platform made meetings and team chats easier. MLB used Zoom... to connect staff and manage events. The solution increased productivity and team effectiveness. Zoom supported MLB in reaching its goals.

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Major League Baseball - Sports

Zoom helped Major League Baseball improve communication and teamwork. The platform made meetings and team chats easier. MLB used Zoom... to connect staff and manage events. The solution increased productivity and team effectiveness. Zoom supported MLB in reaching its goals.

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Major League Baseball - Sports

Zoom helped Major League Baseball improve communication and teamwork. The platform made meetings and team chats easier. MLB used Zoom... to connect staff and manage events. The solution increased productivity and team effectiveness. Zoom supported MLB in reaching its goals.

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Major League Baseball - Sports

Zoom helped Major League Baseball improve communication and teamwork. The platform made meetings and team chats easier. MLB used Zoom... to connect staff and manage events. The solution increased productivity and team effectiveness. Zoom supported MLB in reaching its goals.

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Measuring E-Commerce Platform Success in Sports Deployments

Finnish Golf Union - Sports - Small

Helsinki, Finland
Marketing automation for member communication Social media advertising for event promotion Customer engagement Marketing automation

Finnish Golf Union used Liana's marketing automation and digital tools to improve communication. They outsourced multi-channel marketing automation and social... media advertising to Liana. During COVID-19, Liana helped run campaigns and newsletters, achieving a 49.7% open rate. A summer campaign to attract new golfers saw a 76% open rate for the first automation letter. Liana's tools made press release distribution and media monitoring easier. Data and analytics now help the Union make better decisions.

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77X - Sports - Small

Gamified retail experience for fan engagement In-store reward redemption automation Customer engagement Retail experience

77X used Shopify POS to create a gamified retail experience at NBA All-Star Weekend. Fans played the Court to Cart... Challenge, hitting trick shots to win prizes. Shopify POS integrated with a mobile Fan Pass, letting fans redeem rewards instantly and speeding up checkout. Over 1,000 new customers joined the 77X ecosystem. The event blended play and shopping, making retail feel like a video game.

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77X - Sports - Small

Gamified retail experience for fan engagement In-store reward redemption automation Customer engagement Retail experience

77X used Shopify POS to create a gamified retail experience at NBA All-Star Weekend. Fans played the Court to Cart... Challenge, hitting trick shots to win prizes. Shopify POS integrated with a mobile Fan Pass, letting fans redeem rewards instantly and speeding up checkout. Over 1,000 new customers joined the 77X ecosystem. The event blended play and shopping, making retail feel like a video game.

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Southampton Football Club - Sports - Large

Southampton, UK
Online retail store modernization Mobile commerce optimization Ecommerce platform implementation Customer experience enhancement

Southampton Football Club used Ucommerce and Sitecore to revamp its online retail store. The new site helps fans browse and... buy merchandise easily, especially on mobile. The club added marketing features for discounts and upsells to boost sales. The solution integrates with back-office systems for real-time stock and member discounts. Early results are positive, but full impact is still being measured.

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High Mobility Gear - Sports - Small

Oxatis helped High Mobility Gear grow its e-commerce business. The company reached €30,000 in monthly sales, with 20% from mobile.... Google Ads campaigns delivered a 19.15 ROI and a 4% conversion rate. The overall site conversion rate rose from 1.6% to over 2% after a new design. High Mobility Gear sells ultra-light gear for hiking and bikepacking.

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Morgan Sports - Sports & Recreation

Commerce Cloud helped Morgan Sports move from 3dcart to a more robust ecommerce platform. The team needed better support, local... integrations, and a system that could handle rapid growth. Commerce Cloud provided seamless migration, local support, and features for wholesale and dropshipping. Profits increased by over 30% and workload dropped by 50%. Staff found the platform easy to use, even with limited IT skills.

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How Talent Management is Delivering ROI for Sports Leaders

 

A Midwest Major League Baseball team - Sports - Large

USA
HR onboarding automation Background screening for hiring Workforce management Compliance management

Mitratech helped a Midwest Major League Baseball team improve HR operations. The team used integrated background screening and I-9 solutions.... They sped up new hire onboarding, especially during peak seasons. Automation reduced manual work and improved compliance. Integration with Paycor HRIS created a smooth, mobile-friendly experience for candidates. The team minimized risk and ensured federal compliance with automated reminders and guardrails.

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The Ironman Group - Sports - Medium

Tampa, USA
Performance review digitization Employee feedback management Performance management Employee engagement

The Ironman Group used Appraisd to replace slow, paper-based performance reviews. Employees wanted more feedback, clearer goals, and easier access... to reviews. Appraisd gave them a digital platform with single sign-on and Teams integration. Managers and HR now have better visibility of reviews and employee performance. The company is building feedback into daily work and plans to add 360 feedback for leaders.

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Fulham F.C. - Sports - Medium

Bob helps Fulham F. C. unify 600+ employees across four sites. The club uses Bob’s centralized feed, analytics, and learning...tools to boost compliance and employee engagement. Bob Learning makes it easy to create and track mandatory training. Real-time analytics simplify audits and support Premier League standards. Fulham F.C. celebrates milestones and drives inclusion using Bob’s HR platform.

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Cincinnati Bengals - Sports

Paycor helped the Cincinnati Bengals improve HR and payroll processes. The Bengals used Paycor's HCM software to automate tasks and... manage compliance. This made payroll and HR work easier and faster. The team saved time and reduced risk. Paycor's tools helped the Bengals focus on building a strong team culture.

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Cincinnati Bengals - Sports

Paycor helped the Cincinnati Bengals improve HR and payroll processes. The Bengals used Paycor's HCM software to automate tasks and... manage compliance. This made payroll and HR work easier and faster. The team saved time and reduced risk. Paycor's tools helped the Bengals focus on building a strong team culture.

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Top Stories in Sports about adoption of Business Intelligence software

 

MatchMatix - Sports - Small

UK
Sports team performance reporting Data visualization Sports analytics

MatchMatix used DevExpress XtraCharts to create clear, dynamic analytical reports for sports teams. The software lets users build custom charts... to analyze player and team stats, like crosses leading to goals. DevExpress XtraCharts was chosen for its high-quality graphics and flexible configuration. The team quickly built reports and added features with minimal coding. DevExpress provided fast, hands-on support, even adding a feature request for future releases.

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Australian Football League (AFL) - Sports - Large

Melbourne, Australia
Community facility planning Stakeholder reporting and communication Location intelligence Community engagement

CARTO helped the Australian Football League (AFL) use geospatial mapping to grow sports participation. AFL wanted to increase community engagement... by 3% to 4% each year. They needed a way to combine player and facility data and share insights with stakeholders. CARTO and Liveli delivered a location intelligence solution that overlays player journeys and demographic data. This made it easier for AFL to identify strong and weak areas and plan new facilities.

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Real Salt Lake - Sports - Medium

Salt Lake City, USA
Ticket sales optimization Marketing campaign performance tracking Revenue management Customer engagement

Domo helped Real Salt Lake break club records for ticket sales and sponsorship revenue in two years. The soccer club... used Domo to get real-time data on fan engagement, ticket demand, and sponsorship growth. Before Domo, teams relied on spreadsheets and manual reports, making it hard to optimize sales and marketing. Now, RSL tracks campaign performance, adjusts ad spend, and targets fans more effectively. Domo also supports season ticket renewals and custom sales campaigns for different fan groups.

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Playtomic - Sports - Medium

Madrid, Spain
Automated data pipeline management Business intelligence reporting Data integration Business intelligence

Hevo helped Playtomic save €120K by replacing their in-house data solution. Playtomic now processes over 50 million events each month... with no delay or data loss. The team uses Hevo to connect data from sources like MySQL, PostgreSQL, Stripe, and Google Sheets into BigQuery and Metabase. This made data available to all teams, not just executives. Playtomic improved data literacy and automated complex data workflows without coding.

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Kookaburra Sport - Sports - Medium

Melbourne, Australia
Automated consolidated financial reporting Custom profit and loss reporting Financial reporting automation Data consolidation

Kookaburra Sport used Sage Data & Analytics powered by Zap to fix slow, manual financial reporting. Before, they struggled to... consolidate data from different countries and currencies. The new system automated reports, improved data accuracy, and gave them a single source of truth. Now, management gets real-time, reliable financial data. Custom reports meet their unique needs, helping them make better decisions faster.

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Sports Success stories in Driving ROI and Results using Content Marketing solutions

 

Florida Panthers - Sports - Medium

Sunrise, USA
Personalized fan email campaigns Gamified email engagement Customer engagement Email marketing

Movable Ink helped the Florida Panthers boost fan engagement with personalized, data-driven email campaigns. The team used interactive features like... scratch-off games and countdown timers to drive action. A Pi Day campaign achieved a 24.71% lift in click-to-open rate. Season-in-review emails increased CTOR by 9.4%. Presale ticket emails with countdown timers saw a 24.68% CTOR lift. These strategies led to higher revenue and stronger fan loyalty.

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Green Bay Packers - Sports - Large

Green Bay, USA
Fan engagement during live events Website audience retention Customer engagement Sports marketing

Green Bay Packers used Arena Live Chat to boost fan engagement on their website. They aimed to increase time spent... on site and move fans from social media to their own platform. Arena Live Chat offered real-time stats, polls, and Q&A sessions, making game days more interactive. The Packers captured valuable data on fan behavior and improved their marketing. Results included higher website traffic, longer visits, and a better fan experience.

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Green Bay Packers - Sports - Large

Green Bay, USA
Fan engagement during live events Website audience retention Customer engagement Sports marketing

Green Bay Packers used Arena Live Chat to boost fan engagement on their website. They aimed to increase time spent... on site and move fans from social media to their own platform. Arena Live Chat offered real-time stats, polls, and Q&A sessions, making game days more interactive. The Packers captured valuable data on fan behavior and improved their marketing. Results included higher website traffic, longer visits, and a better fan experience.

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Feyenoord - Sports - Large

Rotterdam, Netherlands
Curating social media feeds for website Customer engagement

Feyenoord uses Flockler to show social media posts from the team, players, and fans on their website. This curated feed... appears on the homepage and landing pages. The social media wall helps keep the website fresh and lively. It increases the time visitors spend on the site. It also drives more traffic and engagement on social media channels. Feyenoord benefits from a more dynamic online presence.

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Premier League - Sports - Large

London, UK
Media archive management for sports Media asset management

Premier League uses Imagen's media management platform to distribute over 5,000 matches. The platform lets broadcast clients search, clip, and... download match action quickly. Detailed metadata and shot lists help users find players, goals, and interviews in seconds. The system delivers broadcast-quality video files fast to a global audience. Premier League's Head of Production calls it a new standard for global content management.

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Measuring Community Management Success in Sports Deployments

 

Saskatchewan Roughriders - Sports - Medium

Regina, Canada
Fan base segmentation research Brand perception analysis Customer engagement Market research

Insightrix helped the Saskatchewan Roughriders understand their fan base. They ran a survey with Saskatchewan residents, focusing on younger fans.... The research used SaskWatch®, a large online panel, to segment fans by values and engagement. The team learned about fan motivations, merchandise buying, and sports viewership. This insight helped the Roughriders improve engagement and prepare for the move to Mosaic Stadium.

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Pacers Sports & Entertainment (PS&E) - Sports - Large

Salesforce Data 360 helps Pacers Sports & Entertainment unify fan data from 30 sources. The company uses Agentforce and Data... 360 to create a single customer profile and improve segmentation. This gives PS&E a better view of each fan and helps them build lifetime loyalty. The solution also supports partner growth by identifying high-value fans.

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NISA (National Independent Soccer Association) - Sports And Events - Medium

QuestionPro CX helped NISA collect real-time fan feedback using NPS+ and AskWhy surveys. NISA used live polls for "Man of... the Match" voting in stadiums, on TV, and online. This improved fan engagement and gave NISA new insights into the fan experience. The solution let NISA gather feedback across all touchpoints and enhance customer experience in an emerging sports league. NISA democratized fan voting and increased opportunities for fan interaction.

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The Ring Magazine - Sports - Medium

social. plus helped The Ring Magazine relaunch its digital platform. The old site lacked modern features and user engagement. With...social.plus, The Ring added community tools like forums, polls, and discussions. Fans now have a space to interact and share opinions. The new features boost engagement and support the brand’s legacy in boxing media.

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Top Stories in Sports about adoption of Contact Center Software software

 

New York Mets - Sports - Medium

New York, USA
Contact center analytics and reporting Staff mobility and collaboration Customer engagement Workforce management

Avaya Aura helped the New York Mets boost their guest experience at Citi Field. The Mets increased conference call capacity... by 400% and now handle 25,000 calls per week. Relocation time for staff dropped by 66%. Avaya's analytics let managers staff the contact center better and improve sales and service. Mobility and instant messaging features keep leadership connected anywhere. The Mets deliver faster, more personal service to fans and event guests.

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New York Mets - Sports - Medium

New York, USA
Contact center analytics and reporting Staff mobility and collaboration Customer engagement Workforce management

Avaya Aura helped the New York Mets boost their guest experience at Citi Field. The Mets increased conference call capacity... by 400% and now handle 25,000 calls per week. Relocation time for staff dropped by 66%. Avaya's analytics let managers staff the contact center better and improve sales and service. Mobility and instant messaging features keep leadership connected anywhere. The Mets deliver faster, more personal service to fans and event guests.

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New York Mets - Sports - Medium

New York, USA
Contact center analytics and reporting Staff mobility and collaboration Customer engagement Workforce management

Avaya Aura helped the New York Mets boost their guest experience at Citi Field. The Mets increased conference call capacity... by 400% and now handle 25,000 calls per week. Relocation time for staff dropped by 66%. Avaya's analytics let managers staff the contact center better and improve sales and service. Mobility and instant messaging features keep leadership connected anywhere. The Mets deliver faster, more personal service to fans and event guests.

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Brighton and Hove Albion Football Club - Sports

Genesys Cloud helped Brighton and Hove Albion Football Club build closer bonds with their fans. The club used Genesys Cloud... to deliver personalized experiences at scale. This solution improved their contact center operations. The club now connects better with supporters. They use AI-powered tools for customer engagement. The result is stronger relationships with their community.

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Sports Success stories in Driving ROI and Results using SMS Marketing solutions

Rajasthan Royals - Sports - Medium

Jaipur, India
Fan engagement automation Merchandise sales campaign management Customer engagement Content marketing

Factoreal helped Rajasthan Royals grow their fan base by 75% in less than a year. The team used Factoreal’s marketing... automation to connect with millions of fans across channels. They built WhatsApp chatbots, sent push notifications, and ran targeted campaigns. Factoreal’s tools let them segment fans and personalize messages. Rajasthan Royals saw higher engagement and improved ROI from their campaigns.

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Las Vegas Aviators - Sports - Small

Las Vegas, USA
Ticket sales outreach via SMS Fan engagement for sports events Customer engagement Sales enablement

TextUs helped the Las Vegas Aviators switch from Zipwhip with no disruption. The Aviators' ticket sales team uses TextUs to... send promotions, renewals, and event reminders. After switching, they saw higher delivery, open, and response rates. TextUs lets them reach more contacts at once and track which numbers are mobile. The team now works faster and connects better with fans.

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US Open Chief Umpire Office - Sports - Medium

New York, USA
Real-time official coordination Event communication

US Open Chief Umpire Office used Trumpia's SMS software to reach and coordinate tennis officials. The system enabled real-time communication... as officials moved between courts. This helped the team stay connected during the busy tournament. Fast messaging improved coordination and response times. The solution supported a major sports event with reliable communication.

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Grenland Havpadleklubb - Sports

BulkSMS. com helped Grenland Havpadleklubb connect kayak club members. The club used the BulkSMS API to send SMS notifications for...tours and meetings. Members get instant updates about events and schedules. The integration was simple, using html, php, and mysql. SMS ensures everyone gets the message, unlike email or Facebook. The club has used SMS notifications since 2003.

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Sports Clients Speak: The Impact of deploying Contract Management solutions

 

Volleyball World - Sports - Small

Lausanne, Switzerland
Self-serve contract management Contract lifecycle management

Juro helped Volleyball World transform its contract process. The legal team, just two people, managed a high volume of agreements.... Before Juro, contracts were slow and fragmented. Now, 99% of contracts are managed in Juro. Commercial teams draft and negotiate standard contracts on their own. Legal can focus on strategic work instead of admin. Juro sparked a cultural shift in contract ownership.

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Tampa Bay Rays - Sports

IntelAgree helped the Tampa Bay Rays manage hundreds of contracts with a one-person legal team. Manual processes and a disconnected... eSignature tool slowed them down. IntelAgree streamlined contract creation, approvals, and eSignatures. The Rays improved contract visibility and standardized language. The corporate partnerships team gained self-service tools. The process became more efficient and scalable, reducing risk.

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RAAL La Louvière - Sports

Contractify helped RAAL La Louvière manage contracts for suppliers and employees. Before, they struggled with paperwork and tracking contract status... in Excel. Now, they upload and sign documents on the platform. Contractify sends deadline reminders, saving time and reducing stress. Remote signing and automated notifications are the most valuable features. The team is happy and plans to expand use across departments.

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McLaren Racing - Sports

McLaren Racing faced new challenges with the Formula 1 cost cap and changing rules. They needed better tools to manage... their finances and stay ahead. McLaren Racing partnered with Workday to make their finance team more agile and efficient. Workday helped them streamline operations and improve how they work. The CEO of McLaren Racing said Workday changed the way they do business and made them more efficient.

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Measuring Revenue Management Success in Sports Deployments

 

Kansas City Chiefs - Sports - Medium

Kansas City, USA
Financial planning and analysis automation Workforce and player salary planning Financial reporting and planning Workforce management

Vena helped the Kansas City Chiefs cut gameday settlement reporting times by 95%, from 4 hours to 15 minutes. The team unified... budgeting, forecasting, and league reporting in one system. Real-time financial data now supports faster, more confident decisions. Departmental budget to actuals are updated instantly, giving stakeholders more time for analysis. Vena’s integration with Microsoft Dynamics 365 and Ceridian enabled broader planning, including player salary modeling and CapEx.

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Scuderia Ferrari HP - Sports

IBM Consulting helped Scuderia Ferrari HP redesign their fan engagement app. The new app uses IBM watsonx technology and a... hybrid cloud infrastructure. It delivers race insights, interactive features, and personalized content. After launch, daily active users doubled and average time spent in-app rose by 35%. The app now serves as a digital hub for Ferrari fans worldwide.

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Professional Referee Organization (PRO) - Sports

BarCloud by ASAP Systems helped the Professional Referee Organization (PRO) manage inventory and assets for soccer referees across the US and Canada. PRO needed a... cloud-based system to track uniforms, equipment, and assets for staff in many locations. BarCloud let PRO assign accountability, track check-in/check-out, and manage items by barcode. Employees used the mobile app to scan and upload pictures for easy tracking. PRO chose BarCloud for its price, support, and features, helping them keep all assets and stock items organized and accessible.

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Bioo - Start Ups - Small

Holded helped Bioo, a biotechnology start-up in Barcelona, keep business operations organized as the company grew. Bioo uses Holded for... inventory, accounting, and invoicing. The founder, Pablo Vidarte, values Holded's easy-to-use interface and accessibility. He says Holded makes managing billing, accounting, and orders simple, even for non-experts. This improved efficiency for Bioo as the team expanded.

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Measuring Marketing Data Intelligence Success in Sports Deployments

 

Share of Voice AI - Sports - Small

Disinformation monitoring for sports events Athlete sponsorship enablement Audience intelligence Brand protection

Share of Voice AI used Audiense to fight disinformation at the Paris 2024 Olympics. They tracked social media in real... time to spot and respond to false stories. The Sponsor Seeker Tool helped over 5,000 Olympians find what their fans care about and connect with sponsors. Audiense gave deep audience insights, helping athletes build their brands and protect their reputations. This approach built trust and made athlete content more powerful.

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Share of Voice AI - Sports - Small

Disinformation monitoring for sports events Athlete sponsorship enablement Audience intelligence Brand protection

Share of Voice AI used Audiense to fight disinformation at the Paris 2024 Olympics. They tracked social media in real... time to spot and respond to false stories. The Sponsor Seeker Tool helped over 5,000 Olympians find what their fans care about and connect with sponsors. Audiense gave deep audience insights, helping athletes build their brands and protect their reputations. This approach built trust and made athlete content more powerful.

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FC Dallas - Sports

FC Dallas noticed that social media posts about their goalkeeper Maarten Paes performed much better than other posts. They asked Zoomph... to help them measure and understand the impact Paes had on their social media growth and brand value. Zoomph helped FC Dallas see how Paes boosted their social value by over 120% and increased their followers by 37%. This helped FC Dallas understand the value Paes brought to their team and partners.

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Pacers Sports & Entertainment (PS&E) - Sports - Large

Salesforce Data 360 helps Pacers Sports & Entertainment unify fan data from 30 sources. The company uses Agentforce and Data... 360 to create a single customer profile and improve segmentation. This gives PS&E a better view of each fan and helps them build lifetime loyalty. The solution also supports partner growth by identifying high-value fans.

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Sports Clients Speak: The Impact of deploying Chatbot solutions

Major League Baseball - Sports

Zoom helped Major League Baseball improve communication and teamwork. The platform made meetings and team chats easier. MLB used Zoom... to connect staff and manage events. The solution increased productivity and team effectiveness. Zoom supported MLB in reaching its goals.

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FIBA - Sports

BotsCrew built a GPT-4 powered chatbot called JIP for FIBA, the global basketball authority. FIBA wanted to give their World... Cup mascot a voice and help fans get real-time info in 5 languages. BotsCrew created JIP to answer questions, give updates, and engage fans on Facebook Messenger and the web. JIP uses FIBA's API for live scores, schedules, and team info. The chatbot improved fan experience and made it easy for FIBA to update content and track popular topics.

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A Chicago-based sports tech startup - Sports - Small

A Chicago-based sports tech startup created a head impact monitoring solution for youth athletes. The wearable sensor fits inside helmets... and uses an accelerometer and gyroscope to detect impacts. Native iOS and Android apps connect to the sensor via Bluetooth and send real-time alerts to coaches and parents. The platform provides live injury data, GPS tracking, and automatic reports to help prevent further harm. Medical professionals use the data for faster diagnosis and care, improving safety in youth sports.

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Sports Clients Speak: The Impact of deploying Sales Performance Management solutions

 

Ilitch Sports and Entertainment - Sports - Large

Detroit, USA
Sales team performance tracking Gamified sales contests and recognition Sales performance management Employee engagement

SalesScreen helped Ilitch Sports and Entertainment move from manual sales tracking to a real-time, engaging platform. The inside sales team... now celebrates wins instantly with custom videos and songs on TV screens. Managers use SalesScreen to track calls, appointments, and run team contests like "Throwdown Thursdays." The platform replaced PowerPoint slides with fun visuals and gamification. This boosted motivation, accountability, and team culture across their venues.

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OSEG - Sports - Medium

Ottawa, Canada
Sales performance visibility Sales team engagement Sales performance management Employee engagement

Hurrah! by CRM Gamified helped OSEG boost outbound sales. The tool made sales metrics visible and added gamification to daily... work. In one month, OSEG saw a 61% jump in sales team performance. They earned $2 million more in campaign sales than in past seasons. The sales team became more engaged and motivated.

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FC Bayern - Sports - Large

SAP Business Suite helped FC Bayern consolidate 52 systems and manage over 9. 5 million fan records. The club used...SAP S/4HANA, SAP Datasphere, and SAP SuccessFactors to streamline HR, finance, and fan engagement. SAP Customer Checkout processed 50,000 transactions per matchday at Allianz Arena. Over 1,000 employees now benefit from improved HR processes. FC Bayern delivers personalized fan experiences and drives business innovation with SAP solutions.

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Top Stories in Sports about adoption of Other Demand Generation software

 

European Tour - Sports - Medium

London, UK
Event registration and data collection Membership form automation Event management Data collection

European Tour switched to 123FormBuilder to manage three elite golf tours. They needed to move from paper-based processes to a... fully digital, paperless environment. 123FormBuilder's seamless Salesforce integration made it easy to collect and manage event data. Staff can now build dynamic, attractive forms with conditional logic. The team praised the product's flexibility and strong customer support.

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The Sports Brokers - Sports - Small

USA
Client notification for sports betting Customer engagement

The Sports Brokers used CallFire’s mass texting solution to send 420,000 texts in 13 months. They replaced manual client calls... with automated SMS campaigns. This saved time and reduced manpower costs. The platform’s low cost per text increased their profit margins. The easy interface meant no training was needed. CallFire helped TSB keep clients updated on sports bets quickly.

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Pacers Sports & Entertainment - Sports - Large

Formstack for Salesforce helped Pacers Sports & Entertainment save five hours per week per event for each account rep. The team automated... ticket data collection, removing manual data entry. Customer data now flows directly into Salesforce. Account reps access ticket orders and RSVPs faster. This improved customer communication and data access. The solution optimized Salesforce workflows for ticket automation.

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Top Stories in Sports about adoption of POS software

 

77X - Sports - Small

Gamified retail experience for fan engagement In-store reward redemption automation Customer engagement Retail experience

77X used Shopify POS to create a gamified retail experience at NBA All-Star Weekend. Fans played the Court to Cart... Challenge, hitting trick shots to win prizes. Shopify POS integrated with a mobile Fan Pass, letting fans redeem rewards instantly and speeding up checkout. Over 1,000 new customers joined the 77X ecosystem. The event blended play and shopping, making retail feel like a video game.

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Park City Gun Club - Sports - Small

Celerant’s Cumulus Retail software helped Park City Gun Club cut group check-in times from 30 minutes to just 2-3 minutes using digital waivers. The all-in-one POS... system unified their firing range, retail store, and equipment rentals. Inventory control and compliance improved with digital record-keeping and serial number tracking. The club now manages scheduling, waivers, and reporting from one platform. Owner Rob Wilson says the switch protects both the club and its customers.

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FC Bayern - Sports - Large

SAP Business Suite helped FC Bayern consolidate 52 systems and manage over 9. 5 million fan records. The club used...SAP S/4HANA, SAP Datasphere, and SAP SuccessFactors to streamline HR, finance, and fan engagement. SAP Customer Checkout processed 50,000 transactions per matchday at Allianz Arena. Over 1,000 employees now benefit from improved HR processes. FC Bayern delivers personalized fan experiences and drives business innovation with SAP solutions.

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Measuring Visitor Management Success in Sports Deployments

 

Scottish Rugby Union - Sports - Medium

Edinburgh, UK
Contractor access management Visitor compliance tracking Workforce management Compliance management

Sign In Enterprise helped Scottish Rugby Union improve stadium security at BT Murrayfield. Before, tracking contractors was manual and slow.... With Sign In Enterprise, over 80% of contractors now register and check in using a QR code. The security team can see who is in the stadium at any time. This new process gives better control and helps meet new security standards for large events. Staff spend less time on planning and paperwork.

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World Rugby - Sports - Small

Dublin, Ireland
Visitor management for office reception Visitor management

Envoy helped World Rugby replace their paper-based visitor sign-in with a digital system. The new solution made check-in faster and... easier for visitors and staff. World Rugby now tracks all visitors in real time for better security. The system supports a two-person reception team and reduces paperwork. Visitors can pre-register and sign NDAs before arrival. The office looks more professional and modern with Envoy.

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Serco - Sports And Leisure

SwipedOn helped Serco automate employee and visitor sign in. Before, Serco used a paper sign in book that was slow... and hard to manage. SwipedOn made sign in fast, secure, and easy to use. The system improved data privacy and compliance. It also made evacuation protocols safer and more efficient. The office manager now has more time for important tasks.

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Sports Success stories in Driving ROI and Results using Influencer Marketing solutions

 

77X - Sports - Small

Gamified retail experience for fan engagement In-store reward redemption automation Customer engagement Retail experience

77X used Shopify POS to create a gamified retail experience at NBA All-Star Weekend. Fans played the Court to Cart... Challenge, hitting trick shots to win prizes. Shopify POS integrated with a mobile Fan Pass, letting fans redeem rewards instantly and speeding up checkout. Over 1,000 new customers joined the 77X ecosystem. The event blended play and shopping, making retail feel like a video game.

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Australian Open - Sports - Large

Hypetap ran an influencer marketing campaign for the Australian Open. 14 creators made 92 pieces of content across TikTok, Instagram,... YouTube, and blogs. The campaign aimed to shift the event's image from just a tennis match to a cultural experience. The content generated 99,044 total engagements, 17,406,969 impressions, and 5,267,088 reach. Over two thousand link clicks showed strong intent to attend the event.

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Dallas Mavericks - Sports - Large

Later Influence helped the Dallas Mavericks run 14 influencer campaigns. The team saw 12x growth in their ambassador community. They... reached 2 million impressions and a 5.8% average engagement rate. The Mavericks saved $23,200 in production costs. They used Facebook and Instagram to engage the local community all year. Influencers promoted theme nights and special events.

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Measuring Collaboration and Productivity Success in Sports Deployments

 

Cricket Australia - Sports - Large

Melbourne, Australia
Centralized test management for digital platforms Test management Quality assurance

Cricket Australia used Zephyr to centralize all test cases and results. This gave teams and stakeholders instant visibility into testing... progress. Product managers could make better release decisions with full test data. Standardized processes improved quality and cut duplicated work. Teams now collaborate more and track defects directly to requirements. Zephyr's Jira integration helped streamline test management across all digital platforms.

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DBU - Sports - Medium

Copenhagen, Denmark
Expense management automation Expense management

Acubiz Advanced helped DBU move from manual to paperless expense management. The system reduced time spent on reimbursements and travel... expenses. DBU now spends about an hour a day on controlling, down from most of the day. Binders for records now take up less than half the space. Dimensions update nightly with financial system data, and there are fewer rejections. Users find the system intuitive and easy to use.

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Pacers Sports & Entertainment (PS&E) - Sports - Large

Salesforce Data 360 helps Pacers Sports & Entertainment unify fan data from 30 sources. The company uses Agentforce and Data... 360 to create a single customer profile and improve segmentation. This gives PS&E a better view of each fan and helps them build lifetime loyalty. The solution also supports partner growth by identifying high-value fans.

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Sports Success stories in Driving ROI and Results using Reviews and Reputation solutions

Divers Supply - Sports - Medium

BayEngage from TargetBay helped Divers Supply boost email revenue by $55,000 per month. The company used automation, segmentation, and popups... to grow their email list and recover $71,456 monthly from abandoned cart emails. Weekly sales increased by $5,939 through targeted campaigns. Divers Supply became the top scuba gear supplier in the USA by using strategic email marketing. They plan to use BayReviews to collect more customer feedback.

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XTERRA - Sports - Medium

Feedlink by EmbedSocial helped XTERRA create a premium, branded look across all social channels. XTERRA used the platform to filter... user-generated content, improve collaboration across global teams, and gain insights into content performance. The solution enabled better curation of athlete stories and a stronger community connection. XTERRA saw a more consistent experience and faster optimization of content and links.

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Real Salt Lake - Sports

Podium helped Real Salt Lake boost fan engagement and loyalty. The team faced low email open rates of 8% from... a 60,000-person list and struggled to connect with fans online. Podium's texting and webchat tools made it easy for fans to reach the right department. Real Salt Lake now uses text campaigns for match notifications, ticket sales, and community updates. This improved communication and created a more personal fan experience.

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Sports Clients Speak: The Impact of deploying Project Management solutions

 

Tennis Australia - Sports - Large

Melbourne, Australia
Event project management and coordination Partner collaboration and compliance tracking Project management Collaboration

Tennis Australia used monday. com to manage the Australian Open, coordinating over 400 contributors and 100 partners. They replaced spreadsheets...and emails with a single platform for real-time collaboration and project management. This shift led to an 80% reduction in partner-related emails and saved more than 21,000 hours annually. The organization achieved a 4x ROI and improved compliance, transparency, and stakeholder alignment. monday.com became the operational backbone for event planning and live execution.

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Texas Rangers - Sports - Medium

Wrike helped the Texas Rangers marketing team manage a high volume of creative projects. Before Wrike, project requests came through... emails and in-person chats, causing confusion and delays. Wrike streamlined their work intake and approval process. The team gained better visibility into project pipelines. This improved campaign delivery and reduced risks for the organization.

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San Diego Padres Ballpark Operations team - Sports

The San Diego Padres Ballpark Operations team needed a better way to manage projects and track progress. Their old project... management tool and spreadsheets were not working well. They used ClickUp to keep renovations and budgets on track and to help the team work together. ClickUp made it easier to run meetings and let everyone see what was happening. The team became more productive and organized with ClickUp.

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Top Stories in Sports about adoption of Advocacy Marketing software

 

Chicago Bulls - Sports - Large

Chicago, USA
Social media content scheduling Audience sentiment analysis Social media management Audience engagement

Sprout Social helps the Chicago Bulls connect with millions of fans worldwide. The Bulls use Sprout to schedule posts, analyze... engagement, and track trends in real time. The platform saves the team time and gives instant feedback on campaign performance. Social listening tools help the Bulls understand fan sentiment and join conversations naturally. Sprout makes it easy for the Bulls to report results to over 50 brand partners and improve their social media strategy.

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Doncaster Rovers - Sports

Bulbshare helped Doncaster Rovers build a 500-strong fan community. Fans shared thousands of weekly data points on ticketing, catering, and... club strategy. The club used these insights to improve supporter engagement and decision-making. Key segments like female and younger fans provided targeted feedback. Fan satisfaction and club success increased through two-way communication. Bulbshare enabled real-time, actionable consumer insight for sports organizations.

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Top Stories in Sports about adoption of Endpoint Security software

 

PGA TOUR - Sports - Large

Ponte Vedra Beach, USA
Fan engagement and experience enhancement Automated sports commentary Customer engagement Sports analytics

PGA TOUR uses AWS Generative AI to transform fan engagement. They automate play-by-play commentary with Amazon Bedrock, giving real-time analysis... for every shot. The solution helps broadcasters with instant commentary and deeper insights by querying video and data sources. Fans get immersive experiences, like designing virtual golf courses and using a generative AI assistant to access player and event data. PGA TOUR secures its intellectual property while delivering fast, interactive content to fans worldwide.

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Boston Red Sox - Sports - Large

Mimecast helped the Boston Red Sox improve email security and disaster recovery. The team faced more cyber attacks as they... used more digital tools. Mimecast provided email security, continuity, archiving, and awareness training. Employees found the training fun and easy to use. The Red Sox now have better email protection and more staff are using the tools.

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Sports examples of Driving Business Value with Incentives and Compensation Management

Dallas Stars - Sports

Paylocity helped the Dallas Stars simplify HR and payroll. The team replaced old manual processes with Paylocity's easy-to-use platform. HR... now provides quick data on headcount, turnover, and demographics. Leaders use these insights to guide strategy. The new system supports the team's growth and makes payroll simple.

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FC Bayern - Sports - Large

SAP Business Suite helped FC Bayern consolidate 52 systems and manage over 9. 5 million fan records. The club used...SAP S/4HANA, SAP Datasphere, and SAP SuccessFactors to streamline HR, finance, and fan engagement. SAP Customer Checkout processed 50,000 transactions per matchday at Allianz Arena. Over 1,000 employees now benefit from improved HR processes. FC Bayern delivers personalized fan experiences and drives business innovation with SAP solutions.

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Sports Clients Speak: The Impact of deploying Help Desk solutions

 

UFC - Sports - Large

Las Vegas, USA
Social media strategy scaling Fan engagement analytics Social media management Audience engagement

UFC used Emplifi to scale its social media strategy, reaching over 300 million followers and 26 billion video views. Emplifi's real-time analytics... and automation helped UFC reduce reporting time by 95%. The platform enabled UFC to spot rising stars, track fan sentiment, and make faster, data-driven decisions. UFC's digital transformation led to a 21% year-over-year increase in video views and made it a top 5 U.S. sports league by digital audience. Emplifi turned UFC's social channels into a global command center for fan engagement and fighter promotion.

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Myzone - Sports - Medium

HubSpot CRM helped Myzone boost conversions by 20%. Myzone unified sales, marketing, ops, and service teams on one platform. They... increased sales activity by 40% and now send over 5 million transactional emails monthly. HubSpot replaced multiple tools, improved data visibility, and saved 150 management hours yearly. Myzone now tracks the full customer journey and supports both B2B and B2C growth.

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How Conversion Rate Optimization is Delivering ROI for Sports Leaders

 

Sussex Cricket Club - Sports - Small

Hove, UK
Ticket purchase funnel optimization Mobile booking experience improvement Conversion rate optimization Customer journey optimization

Webtrends Optimize helped Sussex Cricket Club improve their Ticketmaster booking funnel. The team ran A/B and multivariate tests to make... the checkout process easier, especially on mobile. Making the checkout button sticky led to an 87% increase in clicks and a 17% rise in bookings. Changing the event layout boosted visitors to payment pages by 23%. Making ticket links more visible increased tickets purchased by 26%. A pop-up widget for promotions raised conversions by 31% for a key event.

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sportsbook brands - Sports

Landingi Programmatic Landing Pages help sportsbook brands launch targeted offers fast. Sportsbook teams face high-volume, time-sensitive campaigns with frequent changes.... Manual landing page creation slows them down. Programmatic Landing Pages automate page generation using templates and data files. This lets teams update offers quickly and keep campaigns relevant. The result is faster launches, better alignment with ads, and easier management of hundreds of landing pages.

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Sports Clients Speak: The Impact of deploying Auto Dialer solutions

 

Houston Texans - Sports - Medium

Houston, USA
Unified communications for sports operations Contact center management for ticket sales Customer engagement Workforce management

RingCentral Contact Center helped the Houston Texans cut desk phones by 95%. Staff now use softphones and mobile apps for... calls, texts, and faxes. The team switched to RingCentral in under an hour. Sales and support teams use dashboards to monitor and coach agents. Integrations with Microsoft Dynamics and Teams improved workflows and customer conversations. Employees can work from anywhere and stay connected during lockdowns.

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National Tennis Association - Sports

CircleLoop replaced the National Tennis Association's outdated phone system. The old system was costly and did not support remote work.... CircleLoop enabled staff to use mobile devices and laptops for calls. The Hubspot integration improved contact management and caller ID. Managers now easily manage numbers and users in the app. CircleLoop made telecoms more flexible and efficient for the NTA.

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Top Stories in Sports about adoption of Payment Gateways software

 

Premier Athlete Training - Sports - Small

USA
Recurring membership payment automation Online registration for training programs Payment processing Membership management

PaySimple helped Premier Athlete Training grow revenue by 400%. The company struggled with manual billing and lost thousands each month... to missed payments. PaySimple’s online registration and recurring billing made payments easy for staff and customers. The solution automated monthly memberships and reduced time spent on admin tasks. Premier Athlete Training now serves over 1,000 athletes weekly.

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Parascendance Skydream - Sports - Small

France
Online payment processing for small businesses Payment processing

Parascendance Skydream chose PayFacile to simplify online payments. The team wanted to offer a secure and easy payment system for... their customers. PayFacile made it simple for small businesses to provide online payment services like large companies. The platform is easy to use and helps small teams focus on their core business. PayFacile supports secure transactions and is designed for small organizations.

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Measuring Digital Analytics Success in Sports Deployments

 

Savannah Bananas - Sports - Small

Savannah, USA
Fan engagement through mobile app Live event streaming for sports fans Customer engagement Content distribution

Buildfire helped Savannah Bananas launch a mobile app for fans. The app lets users access tickets, view rosters, and see... stadium maps. Over 5,000 people downloaded the app, and 866 users joined. Fans get push notifications and can chat with each other. The app also streams live games, boosting engagement and loyalty.

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Sportsoul - Sports

Sportsoul increased their sales conversion rate by 6 times. They used marketing automation scenarios. This helped them achieve better results.

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Sports examples of Driving Business Value with Sales Intelligence

 

Chicago Blackhawks - Sports - Large

Chicago, USA
Sales contact data enrichment Sales enablement training for ticketing Sales data management Sales team onboarding

SalesIntel helped the Chicago Blackhawks ticket sales team rebuild trust in their data. The team saw 80% rep adoption, up... from about 50% before. SalesIntel delivered human-verified contact data and live coaching. This led to a 55% reduction in bad or incomplete contacts in the first month. Email reply rates increased by 34%. New reps ramped up 25% faster with structured training and easy list building.

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Raceway (only family-owned and operated facility on the NASCAR schedule) - Sports - Small

Sponsorship lead generation for sports teams Sponsorship sales Lead generation

Winmo helped the Raceway, the only family-owned and operated facility on the NASCAR schedule, find new corporate sponsorship opportunities. The Raceway wanted... to offer unique experiences to fans and partners but did not know where to start. Winmo provided insights and contacts for sponsorship lead generation. This enabled the Raceway to connect with brands and secure new sponsorship partners. The case highlights Winmo’s value for sports sponsorship sales teams.

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Sports Clients Speak: The Impact of deploying Publisher Ad Management solutions

 

Sports Thread - Sports - Small

Denver, USA
Ad network campaign management Advertising analytics and reporting Advertising campaign management Advertising analytics

Epom DSP and Ad Server helped Sports Thread Ad Network boost their reach by 40%. The platform enabled 35% growth... in average client ad spend and reduced churn rates by 15%. Sports Thread used advanced reporting, analytics, and platform customization to attract more advertisers. Geo-fencing and full tech support improved campaign results. Task completion within the team became 20% faster after switching to Epom.

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Underdog Fantasy - Sports

AppDiscovery helped Underdog Fantasy find new users and grow beyond search and social. Underdog used AppDiscovery for mobile and CTV... campaigns. The AI engine targeted sports fans and made programmatic decisions. Underdog saw a 26% decrease in cost per event in just two months. AppDiscovery became a top-performing channel for efficiency and scale.

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Sports Success stories in Driving ROI and Results using Demand Side Platform solutions

 

Kansas City Chiefs - Sports - Large

Kansas City, USA
Ticket sales campaign management CTV ad retargeting for conversions Customer engagement Advertising campaign management

Choozle helped the Kansas City Chiefs boost ticket sales with a full-funnel marketing strategy. The team used CTV ads for... brand awareness and retargeted viewers with display ads to drive conversions. Choozle tracked $863K in campaign revenue using a custom passback pixel on Ticketmaster. The Chiefs achieved a 3,431% ROAS by targeting last-minute ticket buyers and existing fans. The strategy linked CTV impressions to real ticket sales.

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UFC - Sports - Large

Las Vegas, USA
Social media strategy scaling Fan engagement analytics Social media management Audience engagement

UFC used Emplifi to scale its social media strategy, reaching over 300 million followers and 26 billion video views. Emplifi's real-time analytics... and automation helped UFC reduce reporting time by 95%. The platform enabled UFC to spot rising stars, track fan sentiment, and make faster, data-driven decisions. UFC's digital transformation led to a 21% year-over-year increase in video views and made it a top 5 U.S. sports league by digital audience. Emplifi turned UFC's social channels into a global command center for fan engagement and fighter promotion.

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Top Stories in Sports about adoption of Tag Management software

Boston Red Sox - Sports - Medium

Integrate. io helped the Boston Red Sox CRM team move lead data to Salesforce 8x faster, cutting latency by 88%....The team replaced fragmented pipelines with a centralized ETL platform, gaining full control and visibility. In eight months, inbound ticket inquiry conversions increased by 15%. Sales and analytics teams now trust their data more, and pipeline launch times dropped from weeks to days. Integrate.io's Salesforce integration and live data streaming improved both speed and accuracy.

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Leatt Corp. - Sports

Flowgear helped Leatt Corp. connect their NuORDER ecommerce portal with SAP Business One. The integration automated order management, inventory, pricing,... and customer data. Leatt finished the project in four weeks using Flowgear’s platform and professional services. The solution runs hourly and freed up staff for other work. Leatt now has more confidence in their data integration and future needs.

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Sports examples of Driving Business Value with Customer Success Platform

 

Club Atlético Peñarol - Sports - Medium

Montevideo, Uruguay
Fan communication automation Call center workload reduction Customer engagement Workforce management

Sinch's WhatsApp Business API helped Club Atlético Peñarol cut response times by 78%. The club reduced call center volumes by... 36% and handled 96% of fan interactions without live agents. Fans received instant answers to FAQs and personalized updates through a WhatsApp chatbot. Customer satisfaction scores rose by 32%. The solution also drove $50,000 in advance membership sales during stadium closures.

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M.R.F.A. - Sports

Superchat helps M. R.F.A. manage all customer messages in one place. The team uses WhatsApp, Instagram, Facebook, and website chat...through a unified inbox. They now get 5–10 daily inquiries and send over 1,000 messages each week. WhatsApp newsletters reach 70–85% open rates. Automations save time and help answer questions faster. M.R.F.A. sees more upsells and better customer engagement with Superchat.

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Sports Success stories in Driving ROI and Results using Digital Experience Platform solutions

 

Fédération Française de Golf (French Golf Federation) - Sports - Medium

Paris, France
Multichannel content management Membership engagement and growth Content management Customer engagement

Ibexa DXP helped the French Golf Federation modernize its website and digital strategy. The migration enabled a single-source, multichannel content... approach and improved user experience. The new platform handled traffic spikes of 400,000 during tournaments. Membership increased by 20,000. Advertising revenue and commercial partnerships also grew due to better content and brand presence.

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N.E.C. Nijmegen - Sports - Medium

Nijmegen, Netherlands
Fan engagement platform redesign Digital ticketing and stadium access Customer engagement Sports technology

GX helped N. E.C. Nijmegen launch a new digital platform for fans. The club introduced a redesigned website and a...smart ticketing app with facial recognition for stadium entry. Within three months, 70% of season ticket holders used the new app and over 5,500 users switched to digital access. The website saw a 40% increase in active user profiles. N.E.C. aims to cut plastic cards by 90% in three years, using data-driven personalization and smart integrations.

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Sports Clients Speak: The Impact of deploying Customer Experience Management solutions

 

Club Atlético Peñarol - Sports - Medium

Montevideo, Uruguay
Fan communication automation Call center workload reduction Customer engagement Workforce management

Sinch's WhatsApp Business API helped Club Atlético Peñarol cut response times by 78%. The club reduced call center volumes by... 36% and handled 96% of fan interactions without live agents. Fans received instant answers to FAQs and personalized updates through a WhatsApp chatbot. Customer satisfaction scores rose by 32%. The solution also drove $50,000 in advance membership sales during stadium closures.

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Kansas City Chiefs - Sports

MangoApps powered the Kansas City Chiefs' new event services employee app, Huddle. The Chiefs needed a way to connect over... 600 event staff and improve communication on gamedays. Huddle gave staff one place for schedules, clock-in/out, communication, and training. After launch, the Chiefs saw a 90% adoption rate, up from 40% before. They can now reach all 600 staff instantly. Other departments want to use Huddle too.

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Sports Clients Speak: The Impact of deploying Data Security solutions

Stats Perform - Sports

WebPreserver helped Stats Perform improve how they collect and save online content. The company needed better ways to capture data... from websites and social media for their work with sports teams and media. Using WebPreserver made their workflow faster and more reliable. They now store content to an evidential standard, which helps with investigations and reports. This change reduced risk and increased trust in their data.

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Boston Red Sox - Sports - Large

Mimecast helped the Boston Red Sox improve email security and disaster recovery. The team faced more cyber attacks as they... used more digital tools. Mimecast provided email security, continuity, archiving, and awareness training. Employees found the training fun and easy to use. The Red Sox now have better email protection and more staff are using the tools.

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Sports examples of Driving Business Value with Personalization

Pacers Sports & Entertainment (PS&E) - Sports - Large

Salesforce Data 360 helps Pacers Sports & Entertainment unify fan data from 30 sources. The company uses Agentforce and Data... 360 to create a single customer profile and improve segmentation. This gives PS&E a better view of each fan and helps them build lifetime loyalty. The solution also supports partner growth by identifying high-value fans.

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Measuring Public Relations Success in Sports Deployments

 

Team Novo Nordisk - Sports - Medium

Atlanta, USA
Race-day press release publishing Media list management and distribution Media relations Newsroom management

Presspage helps Team Novo Nordisk publish race-day news in under 15 minutes. The team used to struggle with slow tools... and manual steps. Now, they have a branded newsroom and fast email distribution. Press releases go live quickly, even with team members in different countries. Media lists are organized and emails send in seconds. The process is seamless and reliable for global PR needs.

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Measuring Live Chat Success in Sports Deployments

 

UFC - Sports - Large

Las Vegas, USA
Social media strategy scaling Fan engagement analytics Social media management Audience engagement

UFC used Emplifi to scale its social media strategy, reaching over 300 million followers and 26 billion video views. Emplifi's real-time analytics... and automation helped UFC reduce reporting time by 95%. The platform enabled UFC to spot rising stars, track fan sentiment, and make faster, data-driven decisions. UFC's digital transformation led to a 21% year-over-year increase in video views and made it a top 5 U.S. sports league by digital audience. Emplifi turned UFC's social channels into a global command center for fan engagement and fighter promotion.

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Sports Success stories in Driving ROI and Results using Field Service Management solutions

Detroit Tigers - Sports - Large

FORM OpX helped the Detroit Tigers move from paper-based inspections to a digital system. The team now tracks pre-game and... post-game procedures with more accuracy and accountability. FORM OpX integrates with ServiceNow, letting staff create tickets instantly and resolve issues faster. The solution saves labor and costs, reduces risk, and supports ongoing training for new team members. Gamification features boost team engagement and performance.

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Sports Success stories in Driving ROI and Results using Video Advertising solutions

New York Knicks - Sports

VDO. AI worked with the New York Knicks to deliver an adtech solution. The project used API triggered technology. The...goal was to improve advertising performance. The case highlights VDO.AI's expertise in digital advertising for sports brands. No specific results or metrics are mentioned.

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How Digital Signature is Delivering ROI for Sports Leaders

Pards Golf - Sports

Tee Time Connect is a golf community app built for Pards Golf. The app helps golf lovers connect, organize tee... times, and share stories. Key features include user profiles, friend finder, event creation, and course reviews. Users can join group chats and track leaderboards. The platform builds a strong golf community and makes it easy to plan games. Pards Golf expects the app to revolutionize how golfers interact and organize events.

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Measuring Lead Generation Success in Sports Deployments

Sportsthread - Sports - Small

Uniqode QR Code platform helped Sportsthread drive over 1,000,000 app downloads. Sportsthread used QR Codes at sports events to boost... mobile app installs and reach 138,925 customers in a year. The team tracked 162,358+ scans using Uniqode's analytics and custom domains. Advanced attribution and integrations improved campaign performance. Conversion rates increased with better QR Code tracking and placement.

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Sports Success stories in Driving ROI and Results using Email Security solutions

St. Skatepark Zuidlaren - Sports

ONLYOFFICE helped St. Skatepark Zuidlaren manage documents and projects for their skatepark initiative. The team used ONLYOFFICE for document management,... communication, mail, and project management. Deployment was fast, taking just half an hour. The platform made teamwork easy and improved file sharing and co-editing. St. Skatepark Zuidlaren recommends ONLYOFFICE for project collaboration.

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Top Stories in Sports about adoption of Sweepstakes software

Vancouver Whitecaps - Sports

Strutta's Social Promotions Platform helped the Vancouver Whitecaps boost season ticket sales. The team launched a sweepstakes with a 12%... discount and social sharing rewards. Fans unlocked more prizes as they shared the campaign online. The promotion got 2,544 entries, 2,818 shares, and 11,470 click-throughs in two weeks. Social sharing drove 62.5% more visits. The winner, not a previous ticket holder, bought several season tickets after winning.

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How Conversational Marketing is Delivering ROI for Sports Leaders

Louisville City FC - Sports

Conversica helped Louisville City FC manage a large list of single-game ticket buyers. The team used Conversica's Revenue Digital Assistant... for ticket sales. This tool upgraded single-ticket buyers and connected with new fans. It also offered dynamic web engagement and lead capture with chat. The club saw a 415% ROI and $210,000 in ticket sales in the first 9 months. They sold almost 300 season tickets using Conversica.

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Sports Clients Speak: The Impact of deploying Digital Advertising Platform solutions

 

NUFC.com - Sports - Small

Newcastle upon Tyne, UK
Ad monetization optimization for publisher Mobile traffic revenue enhancement Publisher monetization Ad operations

Adapex helped NUFC. com, a leading Newcastle United fan site, boost its ad revenue. The site faced low CPMs and...underperforming mobile monetization. Adapex deployed its header bidding solution and data tools to optimize ad layouts and use first-party data. NUFC.com saw a 56% increase in CPM, 700% rise in RPS, 190% jump in RPM, and 566% growth in revenue. The improvements came during a slow ad season, showing strong results.

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Sports Success stories in Driving ROI and Results using Sales Engagement solutions

Aventon - Sports

Criteo helped Aventon boost their return on ad spend with full-funnel marketing. Aventon used Criteo's video ads to build brand... awareness and drive high-quality traffic. Content targeting brought about 600 million impressions and a 100% return on ad spend. Video campaigns increased ROAS by over 25%. Aventon values Criteo for precise, cookie-free targeting and plans to continue the partnership.

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Sports examples of Driving Business Value with SEO

 

Aviator Sports - Sports - Small

Brooklyn, USA
In-house SEO program development SEO management

Aviator Sports used Brightedge to build an in-house SEO practice. Dillon Clancy led the effort to improve their search engine... visibility. The team started from scratch and developed new SEO skills. Brightedge helped them manage and grow their online presence. The case shows how a small sports company can take control of SEO with the right tools.

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Sports Success stories in Driving ROI and Results using Customer Loyalty Management solutions

Pacers Sports & Entertainment (PS&E) - Sports - Large

Salesforce Data 360 helps Pacers Sports & Entertainment unify fan data from 30 sources. The company uses Agentforce and Data... 360 to create a single customer profile and improve segmentation. This gives PS&E a better view of each fan and helps them build lifetime loyalty. The solution also supports partner growth by identifying high-value fans.

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Sports Clients Speak: The Impact of deploying Customer Journey and Experience solutions

 

LA Kings - Sports - Medium

Los Angeles, USA
Season ticket holder engagement Personalized video marketing for renewals Customer engagement Content marketing

LA Kings uses SundaySky to send personalized video messages to season ticket holders. The team boosts fan engagement and excitement... with tailored content for renewals. SundaySky helps the sales team track video view rates and predict renewal likelihood. The platform lets staff quickly update video messages for each game. LA Kings scales its fan engagement strategy using data-driven, automated video content. This approach supports lifelong fan relationships and increases ticket revenue.

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How Field Sales is Delivering ROI for Sports Leaders

Pacers Sports & Entertainment (PS&E) - Sports - Large

Salesforce Data 360 helps Pacers Sports & Entertainment unify fan data from 30 sources. The company uses Agentforce and Data... 360 to create a single customer profile and improve segmentation. This gives PS&E a better view of each fan and helps them build lifetime loyalty. The solution also supports partner growth by identifying high-value fans.

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Sports Success stories in Driving ROI and Results using CRM All-in-One solutions

Cricket NSW - Sports

Xplor Recreation helped Cricket NSW automate 60-70% of bookings during peak season. The platform replaced a manual system, making facility... booking and payments easy for over 50,000 members. Staff now spend less time on phone and email bookings. This led to higher productivity and better client support. Cricket NSW values the integrated payment gateway and responsive customer support.

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Top Stories in Sports about adoption of Cross Channel Advertising software

 

Sports Thread - Sports - Small

Denver, USA
Ad network campaign management Advertising analytics and reporting Advertising campaign management Advertising analytics

Epom DSP and Ad Server helped Sports Thread Ad Network boost their reach by 40%. The platform enabled 35% growth... in average client ad spend and reduced churn rates by 15%. Sports Thread used advanced reporting, analytics, and platform customization to attract more advertisers. Geo-fencing and full tech support improved campaign results. Task completion within the team became 20% faster after switching to Epom.

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How Knowledge Management is Delivering ROI for Sports Leaders

Detroit Lions - Sports - Large

Media Shuttle helps the Detroit Lions send large video files to broadcasters fast. The team meets strict NFL security rules... using this secure file transfer solution. Media Shuttle is easy to use and lets the Lions share content with TV partners across Michigan. The Lions have used Media Shuttle since 2013 to support growing media needs. The platform is reliable, fast, and simple for all users.

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Sports examples of Driving Business Value with Channel Partner Management

International Development Academy - Sports

Kiflo Partner Management Platform helped International Development Academy manage their partner program. Before Kiflo, they struggled with manual processes and... limited systems. With Kiflo, they built structured programs, integrated with HubSpot, and set up affiliate links and rewards. The platform made it easy to onboard and train partners. Kiflo's features increased partner engagement and allowed for a partner-centric approach tailored to the sports industry.

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Sports Clients Speak: The Impact of deploying Search and Social Advertising solutions

 

Miami HEAT - Sports - Large

Miami, USA
Ecommerce sales optimization Customer acquisition and retention Customer acquisition Ecommerce marketing

Miami HEAT used smec's technology with Google PMax to boost ecommerce sales during their NBA Finals run. They combined Search,... PMax, and Shopping campaigns to integrate key business data and highlight special collections. This approach led to a 55% increase in conversions and a 63% rise in revenue. Performance Max revenue grew by 70% and ROAS improved by 29%. The team built a stronger link between marketing and business results.

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Sports examples of Driving Business Value with Sales Training and Onboarding

National Basketball Association (NBA) - Sports - Very Large

New York, USA
Compliance training for youth programs Safety education for global staff Compliance management Workforce management

WorkRamp helped the NBA deliver safety and compliance training to youth basketball programs in 173 countries. Before WorkRamp, the NBA... relied on in-person training, which was hard to scale. With WorkRamp, nearly 1,500 people completed over 3,000 trainings, totaling almost 4,000 hours. The NBA now tracks training engagement and delivers resources in multiple languages. Feedback from staff and coaches has been very positive.

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Sports Success stories in Driving ROI and Results using Employee Experience Management solutions

 

NFL - Sports - Very Large

New York, USA
High-volume recruitment process automation Candidate experience improvement Recruitment automation Candidate engagement

Greenhouse helped the NFL cut average time-to-fill by 24%, reducing it from 63 to 48 days. The NFL used Greenhouse... AI-powered features to handle thousands of monthly applications. Candidate satisfaction jumped from 67% to 93% in one quarter. The platform improved collaboration and made hiring faster and more consistent. Recruiters now spend more time engaging with candidates, not on manual tasks.

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Sports Success stories in Driving ROI and Results using Web Security solutions

 

Dallas Mavericks - Sports - Large

Dallas, USA
Website migration and scalability Responsive web design for sports teams Website hosting and management Digital fan engagement

WP Engine helped the Dallas Mavericks become the first NBA team to move from Drupal to WordPress. The Mavericks wanted... a fully responsive website and needed to handle big traffic spikes during playoffs. With WP Engine and Pixel Jar, they built a flexible, scalable site. The new site achieved 100% uptime in the past year. The team can now install plugins easily and serve secure content across platforms.

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Top Stories in Sports about adoption of Demand Generation software

 

Clermont Foot 63 - Sports - Small

Clermont-Ferrand, France
Fan engagement and retention Customer engagement Loyalty management

Clermont Foot 63 used the Qualifio platform to boost fan engagement. In 9 months, they signed up 2,740 members to... their interactive reward program. This is a quarter of their stadium's capacity. They collected data from 20,000 fans. The team achieved a 56% average opt-in rate for marketing communications. Their strategy focused on building loyalty and stronger fan relationships.

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