Factoreal helped Rajasthan Royals grow their fan base by 75% in less than a year. The team used Factoreal’s marketing... automation to connect with millions of fans across channels. They built WhatsApp chatbots, sent push notifications, and ran targeted campaigns. Factoreal’s tools let them segment fans and personalize messages. Rajasthan Royals saw higher engagement and improved ROI from their campaigns.
Cisco networking and security solutions helped Adelaide Oval become a multi-use precinct. The stadium used Cisco Catalyst Center and digital... signage to improve guest engagement. Operational costs dropped with a single, secure network. Fans and hotel guests now enjoy better digital experiences. New revenue streams came from Cisco gamification. Adelaide Oval is now a top tourist destination in South Australia.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Omnisend helped Žalgiris Kaunas, a leading Lithuanian basketball club, transform its fan engagement. The club unified data from multiple platforms... and automated its marketing. In just over a year, they gained 11,000 new email subscribers and 9,000 SMS subscribers. Omnisend drove 39% of their ecommerce revenue through email and SMS campaigns. Personalized messages and automation deepened fan relationships and boosted sales.
Dotdigital helped Arena Racing Company grow CRM revenue by 79% in the first year after switching from Salesforce. A team of... two managed CRM for 21 venues, using Dotdigital to automate campaigns and centralize data. Abandoned cart click rates rose from 6.4% to 10.9%. Data capture pop-ups brought in 22,000 new contacts in six months. The platform made reporting more reliable and improved audience targeting for paid media.
Iterable helped Melbourne Football Club automate data ingestion, saving each team member 5 hours per week. The club achieved a... 40% productivity improvement and lowered resource costs by 12.5%. A single campaign secured 756 new memberships, with a 66% unique open rate and a 7% unique click rate. The marketing team now manages segmentation and campaign execution without technical help. Personalized fan engagement increased, driving higher conversion rates and member satisfaction.
Adler Mannheim used SAP Engagement Cloud to unify fan data from ticketing, merchandise, and mobile apps. The team automated personalized... messaging and campaigns across email, app, and SMS. AI-powered analytics now help predict ticket sales and optimize marketing spend. The club increased fan engagement and loyalty with targeted communications. Automated workflows boosted ticketing and merchandise revenue, and improved in-arena fan experiences.
ActiveCampaign helped Pickleball Kingdom double tournament registrations with targeted email campaigns. The company saw a 200% increase in registrations and... a 40.6% average open rate across all emails. Franchisee adoption of ActiveCampaign reached 100%, making it easy for non-marketers to run campaigns. SMS usage doubled, and every club now uses automated workflows for member engagement. The platform enabled fast scaling from 4 to 33 locations, supporting both national and local marketing.
HubSpot’s Marketing Hub Enterprise helped Angel City FC triple its fan database in two years. The team automated marketing and... unified fan data, moving from manual, fragmented tools to a single platform. They now average 350 new fan signups per week and fans spend about 7 minutes engaging with content. Real-time journey automation lets them personalize outreach and optimize campaigns quickly. This shift freed up staff to focus on building community and deepening fan loyalty.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
LeadSquared helped 22Yards double their sales productivity. 22Yards used to manage leads with Excel, which caused missed opportunities and slow... sales. With LeadSquared, they automated lead capture, tracking, and segmentation. The sales team now tracks all tasks in one place and personalizes customer engagement. Managers use reports to monitor team performance. 22Yards now organizes more tournaments and saves time with automated processes.
Umbro chose Mapp Marketing Cloud after a detailed market review. They wanted to improve personalization and customer engagement. Mapp helps... Umbro bring all their first-party data into one place. This reduces duplication and makes sharing content easier across GLD Group brands. Umbro aims to use Mapp’s Customer Data Platform for better customer insights.
Umbro chose Mapp Marketing Cloud after a detailed market review. They wanted to improve personalization and customer engagement. Mapp helps... Umbro bring all their first-party data into one place. This reduces duplication and makes sharing content easier across GLD Group brands. Umbro aims to use Mapp’s Customer Data Platform for better customer insights.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
Punjab Kings used Conviva Social Insights to track fan reactions after their rebrand from Kings XI Punjab. The team measured... hashtag adoption and compared engagement with their old and new names. Conviva helped them see positive sentiment and strong fan engagement across social platforms. They benchmarked content performance and identified YouTube as a growth opportunity. The team used these insights to boost their social media strategy during a disrupted IPL season.
ContentStudio helped Fife Sports and Leisure Trust boost social media engagement by up to 25%. The team cut planning time... in half using scheduling and analytics tools. Multi-account management and approval workflows made posting easier. Productivity improved by 30-50%. Follower count and content reach also grew by 10-25%.
Sprinklr Social Advanced helped Burnley Football Club boost social media engagement by 54%. The club published 264% more posts and... saw 655% more clicks on content. With unified publishing, analytics, and reporting, Burnley expanded its global brand presence. The team used Sprinklr to tailor posts for each platform and track brand sentiment. These tools helped attract new sponsors and grow fan interactions worldwide.
Sprinklr Social Advanced helped Burnley Football Club boost social media engagement by 54%. The club published 264% more posts and... saw 655% more clicks on content. With unified publishing, analytics, and reporting, Burnley expanded its global brand presence. The team used Sprinklr to tailor posts for each platform and track brand sentiment. These tools helped attract new sponsors and grow fan interactions worldwide.
Sprinklr Social Advanced helped Burnley Football Club boost social media engagement by 54%. The club published 264% more posts and... saw 655% more clicks on content. With unified publishing, analytics, and reporting, Burnley expanded its global brand presence. The team used Sprinklr to tailor posts for each platform and track brand sentiment. These tools helped attract new sponsors and grow fan interactions worldwide.
Talkwalker by Hootsuite helped an NBA team boost social video views by 352% and social impressions by 46%. The team used... audience and sentiment insights to create more original, authentic content. Engagement rose 27% across social channels, even with fewer posts. Data-driven reporting made it easy to track top posts and prove business impact. The results supported hiring a new team member to expand content efforts.
USA Cycling used Taggbox UGC Suite to showcase user-generated content from event participants. They aggregated posts from event hashtags like... #TrackNats and #MTBNats to build engaging content feeds for their event web pages. Taggbox’s dashboard let them curate and publish these feeds easily, saving time and effort. As a result, event-specific widgets displayed over 50 posts each, and hashtags drove thousands of website visitors, boosting engagement and visibility for USA Cycling.
XTERRA used Feedlink by EmbedSocial to manage global community content. They needed to keep a premium brand look and curate... user-generated content from many social tags. EmbedSocial let them filter out unrelated posts and keep their visual identity strong. The platform helped teams in different regions work together and share the best stories. XTERRA gained insights into which links and content drove engagement. They now connect better with their athlete community and keep their brand message clear.
Motherwell FC used Blinkfire Analytics to track and value social media sponsorships. The club needed real-time data to improve content... performance, audience insights, and sponsorship value. With a small digital team, they relied on Blinkfire Analytics to guide decisions and compare results with other teams. Since adopting the platform, year-over-year engagement per post increased by more than 50%. The data also helped Motherwell FC forecast partnership value and personalize fan content.
Talkwalker helped an NBA team boost video views by 352% over the previous season. The social team used audience and... sentiment insights to create more original content and engage fans. They saw a 46% increase in social impressions and a 27% rise in engagement. Top-performing posts earned over 1 million impressions. The team used Talkwalker to report results, benchmark against other franchises, and win budget for new hires.
HubSpot’s Marketing Hub Enterprise helped Angel City FC triple its fan database in two years. The team automated marketing and... unified fan data, moving from manual, fragmented tools to a single platform. They now average 350 new fan signups per week and fans spend about 7 minutes engaging with content. Real-time journey automation lets them personalize outreach and optimize campaigns quickly. This shift freed up staff to focus on building community and deepening fan loyalty.
World Baseball Softball Confederation (WBSC)
- Sports
- Medium
Pully, Switzerland
Meltwater helps the World Baseball Softball Confederation (WBSC) track over 8 million online mentions of baseball and softball. WBSC uses Meltwater... to monitor social media and news before, during, and after major events. The platform lets WBSC filter and analyze large volumes of posts, helping them understand fan conversations. Insights from Meltwater shape WBSC's communication strategy and improve community engagement. The tool provides centralized reporting for all social channels.
World Baseball Softball Confederation (WBSC)
- Sports
- Medium
Pully, Switzerland
Meltwater helps the World Baseball Softball Confederation (WBSC) track over 8 million online mentions of baseball and softball. WBSC uses Meltwater... to monitor social media and news before, during, and after major events. The platform lets WBSC filter and analyze large volumes of posts, helping them understand fan conversations. Insights from Meltwater shape WBSC's communication strategy and improve community engagement. The tool provides centralized reporting for all social channels.
World Baseball Softball Confederation (WBSC)
- Sports
- Medium
Pully, Switzerland
Meltwater helps the World Baseball Softball Confederation (WBSC) track over 8 million online mentions of baseball and softball. WBSC uses Meltwater... to monitor social media and news before, during, and after major events. The platform lets WBSC filter and analyze large volumes of posts, helping them understand fan conversations. Insights from Meltwater shape WBSC's communication strategy and improve community engagement. The tool provides centralized reporting for all social channels.
Verint Community helped The Football Association (FA) grow its online community by 10x in 18 months. The FA replaced its... legacy platform with Verint to improve engagement, automate moderation, and reduce costs. The new platform connects 60,000 active users, supports over 1 million page views, and enables peer-to-peer support. The FA now offers forums, blogs, podcasts, and knowledge resources for coaches, referees, and fans. The community is managed by one person and achieved a 57% NPS score.
MatchMatix used DevExpress XtraCharts to create clear, dynamic analytical reports for sports teams. The software lets users build custom charts... to analyze player and team stats, like crosses leading to goals. DevExpress XtraCharts was chosen for its high-quality graphics and flexible configuration. The team quickly built reports and added features with minimal coding. DevExpress provided fast, hands-on support, even adding a feature request for future releases.
All England Lawn Tennis Club (AELTC)
- Sports
- Medium
London, UK
IBM watsonx helped Wimbledon engage 16 million fans through digital platforms. The All England Lawn Tennis Club used IBM's AI... and data tools to create Match Chat, an interactive assistant for real-time tennis insights. IBM watsonx.data unified millions of match data points for fan experiences. New features like live win probability and SlamTracker improved app and website engagement. The partnership enabled fast innovation and personalized digital experiences for tennis fans worldwide.
Cisco networking and security solutions helped Adelaide Oval become a multi-use precinct. The stadium used Cisco Catalyst Center and digital... signage to improve guest engagement. Operational costs dropped with a single, secure network. Fans and hotel guests now enjoy better digital experiences. New revenue streams came from Cisco gamification. Adelaide Oval is now a top tourist destination in South Australia.
Vena helped the Kansas City Chiefs cut gameday settlement reporting times by 95%, from 4 hours to 15 minutes. The team unified... budgeting, forecasting, and league reporting in one system. Real-time financial data now supports faster, more confident decisions. Departmental budget to actuals are updated instantly, giving stakeholders more time for analysis. Vena’s integration with Microsoft Dynamics 365 and Ceridian enabled broader planning, including player salary modeling and CapEx.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
ManageEngine helped the Atlanta Hawks streamline IT operations for State Farm Arena. The team unified their IT ecosystem, boosting security... and efficiency across three facilities and over 1,000 endpoints. Automated workflows replaced email-based ticketing, closing 95% of requests monthly. Patch compliance reached 100%, and audit times dropped to minutes. Fans now enjoy seamless game day experiences thanks to real-time monitoring and automated alerts.
CARTO helped the Australian Football League (AFL) use geospatial mapping to grow sports participation. AFL wanted to increase community engagement... by 3% to 4% each year. They needed a way to combine player and facility data and share insights with stakeholders. CARTO and Liveli delivered a location intelligence solution that overlays player journeys and demographic data. This made it easier for AFL to identify strong and weak areas and plan new facilities.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
Sisense helped USA Swimming modernize its analytics for 400,000 members. Before, reports took six to eight weeks to update. Now,... updates happen in two days. Coaches and clubs use interactive dashboards to compare performance and track growth. Sisense’s scalable, mobile-friendly solution made data accessible and easy to use. USA Swimming now delivers insights 3x faster, supporting athlete development nationwide.
Sisense helped USA Swimming modernize its analytics for 400,000 members. Before, reports took six to eight weeks to update. Now,... updates happen in two days. Coaches and clubs use interactive dashboards to compare performance and track growth. Sisense’s scalable, mobile-friendly solution made data accessible and easy to use. USA Swimming now delivers insights 3x faster, supporting athlete development nationwide.
DocStar ECM helped the Cleveland Indians digitize over 20,000 files, removing the need for large, inconvenient storage. The team now... scans all documents as they arrive, freeing up office space and improving access. Staff save thousands of dollars each month on paper, folders, and time spent searching for files. HR and accounting teams can quickly retrieve records for legal and medical needs. The Indians chose DocStar for its ease of use, security, and fast setup.
All England Lawn Tennis Club (AELTC)
- Sports
- Medium
London, UK
IBM watsonx helped Wimbledon engage 16 million fans through digital platforms. The All England Lawn Tennis Club used IBM's AI... and data tools to create Match Chat, an interactive assistant for real-time tennis insights. IBM watsonx.data unified millions of match data points for fan experiences. New features like live win probability and SlamTracker improved app and website engagement. The partnership enabled fast innovation and personalized digital experiences for tennis fans worldwide.
All England Lawn Tennis Club (AELTC)
- Sports
- Medium
London, UK
IBM watsonx helped Wimbledon engage 16 million fans through digital platforms. The All England Lawn Tennis Club used IBM's AI... and data tools to create Match Chat, an interactive assistant for real-time tennis insights. IBM watsonx.data unified millions of match data points for fan experiences. New features like live win probability and SlamTracker improved app and website engagement. The partnership enabled fast innovation and personalized digital experiences for tennis fans worldwide.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Agility CMS helped Hockey Canada cut page load times by 90% during peak traffic. The site handled millions of page... views without issues, even during major tournaments. CPU usage dropped by over 60%. Hockey Canada chose Agility CMS for its flexibility and security. The platform made it easy for non-technical staff to manage content and view analytics.
Acquia and Axelerant helped IRONMAN move all its event brands to a single Drupal-Acquia platform. This change cut publishing time... by 50% and boosted sessions by 72% for Epic Series. Mobile pageviews jumped 89%. Editors now use templates and a shared component library to launch new events faster. Athletes and fans get better registration, more personalized content, and easier access to race-day info. The new platform supports future features like AI-driven journeys and Coach Finder.
ManageEngine helped the Atlanta Hawks streamline IT operations for State Farm Arena. The team unified their IT ecosystem, boosting security... and efficiency across three facilities and over 1,000 endpoints. Automated workflows replaced email-based ticketing, closing 95% of requests monthly. Patch compliance reached 100%, and audit times dropped to minutes. Fans now enjoy seamless game day experiences thanks to real-time monitoring and automated alerts.
Spielvereinigung Landshut e. V. used Contao Open Source CMS to build their website. The project was created by Werbeagentur madmoses....The site uses many Contao extensions, including flowplayer, dlh-googlemaps, and banner. This case highlights how Contao supports sports organizations with flexible website features. The solution enabled a tailored online presence for the club.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
GX helped N. E.C. Nijmegen launch a new digital platform for fans. The club introduced a redesigned website and a...smart ticketing app with facial recognition for stadium entry. Within three months, 70% of season ticket holders used the new app and over 5,500 users switched to digital access. The website saw a 40% increase in active user profiles. N.E.C. aims to cut plastic cards by 90% in three years, using data-driven personalization and smart integrations.
Spinutech built a new ecommerce website for the Florida State Golf Association using nopCommerce. The site handled 3,673 transactions in... a three-hour window and reached 252 payments per minute during peak sign-up. The platform now supports over 335,000 members and 800+ clubs. Mobile traffic accounts for 40% of visits, with a much better mobile experience. The new site is scalable, secure, and integrates Google Places and Address Verification.
Sports Clients Speak: The Impact of deploying CRM solutions
RSV Lahn-Dill
- Sports
- Small
Wetzlar, Germany
RSV Lahn-Dill, a leading wheelchair basketball club, uses SmartWe CRM to manage contacts and appointments. The club needed a simple,... adaptable solution for digital collaboration and administration. SmartWe helped them centralize partner data and streamline communication with 150 business partners. The CRM's digital calendar keeps all schedules organized. After implementation, the club saves about two hours per week on admin tasks, giving staff more time for players and partners.
Catapult used Zendesk’s omnichannel system with AI to improve customer support for athletes and teams. The company achieved a 50%... decrease in first reply time and a 21% drop in full resolution time. Zendesk AI Copilot and intelligent triage helped agents prioritize tickets and automate workflows. Catapult’s CSAT score rose to 97 percent. Agents now spend less time on manual tasks and more time helping customers.
Catapult used Zendesk’s omnichannel system with AI to improve customer support for athletes and teams. The company achieved a 50%... decrease in first reply time and a 21% drop in full resolution time. Zendesk AI Copilot and intelligent triage helped agents prioritize tickets and automate workflows. Catapult’s CSAT score rose to 97 percent. Agents now spend less time on manual tasks and more time helping customers.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
HubSpot’s Marketing Hub Enterprise helped Angel City FC triple its fan database in two years. The team automated marketing and... unified fan data, moving from manual, fragmented tools to a single platform. They now average 350 new fan signups per week and fans spend about 7 minutes engaging with content. Real-time journey automation lets them personalize outreach and optimize campaigns quickly. This shift freed up staff to focus on building community and deepening fan loyalty.
HubSpot’s Marketing Hub Enterprise helped Angel City FC triple its fan database in two years. The team automated marketing and... unified fan data, moving from manual, fragmented tools to a single platform. They now average 350 new fan signups per week and fans spend about 7 minutes engaging with content. Real-time journey automation lets them personalize outreach and optimize campaigns quickly. This shift freed up staff to focus on building community and deepening fan loyalty.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
LeadSquared helped 22Yards double their sales productivity. 22Yards used to manage leads with Excel, which caused missed opportunities and slow... sales. With LeadSquared, they automated lead capture, tracking, and segmentation. The sales team now tracks all tasks in one place and personalizes customer engagement. Managers use reports to monitor team performance. 22Yards now organizes more tournaments and saves time with automated processes.
Ein großes, weltweit agierendes Kommitee für Sportereignisse
- Sports
- Large
Comscore half einem großen, globalen Sportkomitee, sein Publikum besser zu verstehen. Mit Comscore-Daten und Webcrawler-Technologie analysierte das Komitee die Marktgröße... und die Korrelation zwischen digitaler und Print-Leserschaft. Die Analyse zeigte den Wert von Sponsoring und half, neue Partnerschaften zu erkennen. Demografische Daten gaben Einblicke in das Nutzerverhalten bei Sportereignissen. Die Stimmungsanalyse verbesserte das Verständnis der Event-Wahrnehmung.
Braze helped NASCAR boost fan engagement with web push notifications. NASCAR used Braze to send real-time alerts about race news,... summaries, and event previews. The campaign achieved a 13.5% open rate for web push notifications. NASCAR also saw a 9.6% open rate for app download campaigns. These timely messages drove more users to NASCAR.com and increased app downloads.
RingCentral AI Virtual Assistant and Conversation Expert help the Chicago Cubs save 1–2 minutes per call. The Cubs automate post-call... workflows and improve coaching for their 400-person team. Salesforce integration gives real-time access to fan data. Thousands of daily fan interactions now get faster, more personal service. The Cubs raise the bar for fan experience with AI-powered solutions.
AppTweak helped PrizePicks cut customer acquisition cost (CAC) by 71% on Apple Ads before Super Bowl LX. The team used... Campaign Manager to automate keyword bidding and optimize budgets for brand and non-brand campaigns. Within a week, non-brand CAC dropped 32% in top markets. Conversion rates rose 155% for non-brand ads at peak. Over six weeks, 93% of 4,452 optimizations were automated, freeing up time for strategy and scaling results.
Attentive helped the Milwaukee Bucks achieve a 324x ROI with SMS marketing. The Bucks used Attentive to grow their subscriber... list by 455% year-over-year. They ran targeted campaigns for tickets, merchandise, and fan engagement. Automated journeys like birthday offers and abandoned cart reminders boosted click-through and conversion rates. MMS messages and personalized content kept fans connected and drove sales.
Cricket Australia used Zephyr to centralize all test cases and results. This gave teams and stakeholders instant visibility into testing... progress. Product managers could make better release decisions with full test data. Standardized processes improved quality and cut duplicated work. Teams now collaborate more and track defects directly to requirements. Zephyr's Jira integration helped streamline test management across all digital platforms.
Cricket Australia used Zephyr to centralize all test cases and results. This gave teams and stakeholders instant visibility into testing... progress. Product managers could make better release decisions with full test data. Standardized processes improved quality and cut duplicated work. Teams now collaborate more and track defects directly to requirements. Zephyr's Jira integration helped streamline test management across all digital platforms.
Cricket Australia used Zephyr to centralize all test cases and results. This gave teams and stakeholders instant visibility into testing... progress. Product managers could make better release decisions with full test data. Standardized processes improved quality and cut duplicated work. Teams now collaborate more and track defects directly to requirements. Zephyr's Jira integration helped streamline test management across all digital platforms.
Cricket Australia used Zephyr to centralize all test cases and results. This gave teams and stakeholders instant visibility into testing... progress. Product managers could make better release decisions with full test data. Standardized processes improved quality and cut duplicated work. Teams now collaborate more and track defects directly to requirements. Zephyr's Jira integration helped streamline test management across all digital platforms.
Glide helped the French Chess Federation modernize their event management. They built a mobile app to share chess schedules and... player stats in real time. The app launched before the national championship and saw 897,000 pageviews, a 55% year-over-year increase. Over 4,700 players registered, and users spent an average of 18 minutes per session. The team now plans to use Glide for future tournaments and internal tools.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
Freelo helped AC Sparta Praha manage a major rebranding project. The football club used Freelo to coordinate internal teams and... external partners over 1.5 years. Project management became easier and saved time for everyone. The club doubled or tripled jersey sales after the new visual identity launch. Sparta now uses Freelo for ongoing marketing and CSR projects.
Utah Jazz used Spatial's platform to launch JazzXR, a virtual locker room experience for fans. Fans accessed the space by... purchasing NFTs, letting them meet players and join live Q&A sessions. The immersive metaverse environment made fans feel closer to the team, blending real and digital worlds. The project was the first in pro sports to pair NFTs with exclusive virtual access. Utah Jazz aimed to deepen fan engagement and build a global community using Spatial's no-code and Unity-based tools.
All England Lawn Tennis Club (AELTC)
- Sports
- Medium
London, UK
IBM watsonx helped Wimbledon engage 16 million fans through digital platforms. The All England Lawn Tennis Club used IBM's AI... and data tools to create Match Chat, an interactive assistant for real-time tennis insights. IBM watsonx.data unified millions of match data points for fan experiences. New features like live win probability and SlamTracker improved app and website engagement. The partnership enabled fast innovation and personalized digital experiences for tennis fans worldwide.
Cisco networking and security solutions helped Adelaide Oval become a multi-use precinct. The stadium used Cisco Catalyst Center and digital... signage to improve guest engagement. Operational costs dropped with a single, secure network. Fans and hotel guests now enjoy better digital experiences. New revenue streams came from Cisco gamification. Adelaide Oval is now a top tourist destination in South Australia.
Playtomic used Lokalise Messages to translate customer support tickets in seconds, eliminating manual translation work. They reduced agent time spent... on translations from 15% to 2% and saved 25% of their hiring budget. Response times dropped by 76% in B2B and average ticket closure time improved by 64% in B2C. Playtomic now supports 11 languages, leading to higher customer satisfaction and increased market share. Conversation volume rose by 24% in B2B and 18% in B2C.
memoQ cloud helped Hockey Canada improve translation speed and quality. The translation team used shared tools like term bases and... translation memory to keep language consistent. Each translator managed their own workflow but worked together in a collaborative environment. Processes became faster and more efficient. Project results stayed high quality across all communication platforms.
Cricket Australia used Zephyr to centralize all test cases and results. This gave teams and stakeholders instant visibility into testing... progress. Product managers could make better release decisions with full test data. Standardized processes improved quality and cut duplicated work. Teams now collaborate more and track defects directly to requirements. Zephyr's Jira integration helped streamline test management across all digital platforms.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
In the Lab+ used Uscreen to migrate their membership platform from Vimeo, solving backend issues and gaining key features like dynamic pricing and a community tab. After launching custom-branded... mobile apps, they saw nearly 79% of viewing hours come from apps and doubled their viewer count in one year. Uscreen’s easy content organization and fast customer support helped In the Lab+ grow their global basketball community. The platform enabled new income streams and a thriving branded apparel line.
Cisco networking and security solutions helped Adelaide Oval become a multi-use precinct. The stadium used Cisco Catalyst Center and digital... signage to improve guest engagement. Operational costs dropped with a single, secure network. Fans and hotel guests now enjoy better digital experiences. New revenue streams came from Cisco gamification. Adelaide Oval is now a top tourist destination in South Australia.
Intermedia Contact Center helped the Cleveland Guardians move from an old on-premises phone system to a cloud-based platform. This change improved... fan engagement and made communication more reliable. The new system let staff work from anywhere and reduced IT workload by 20–30 hours per week. Integration with Microsoft Teams and Dynamics 365 made service faster and more personal. The Guardians now have a scalable, mobile-friendly contact center that supports their busy schedule and growing needs.
Avaya Aura helped the New York Mets boost their guest experience at Citi Field. The Mets increased conference call capacity... by 400% and now handle 25,000 calls per week. Relocation time for staff dropped by 66%. Avaya's analytics let managers staff the contact center better and improve sales and service. Mobility and instant messaging features keep leadership connected anywhere. The Mets deliver faster, more personal service to fans and event guests.
Avaya Aura helped the New York Mets boost their guest experience at Citi Field. The Mets increased conference call capacity... by 400% and now handle 25,000 calls per week. Relocation time for staff dropped by 66%. Avaya's analytics let managers staff the contact center better and improve sales and service. Mobility and instant messaging features keep leadership connected anywhere. The Mets deliver faster, more personal service to fans and event guests.
Avaya Aura helped the New York Mets boost their guest experience at Citi Field. The Mets increased conference call capacity... by 400% and now handle 25,000 calls per week. Relocation time for staff dropped by 66%. Avaya's analytics let managers staff the contact center better and improve sales and service. Mobility and instant messaging features keep leadership connected anywhere. The Mets deliver faster, more personal service to fans and event guests.
Mitel helped VfL Wolfsburg modernize their communications across the Volkswagen Arena and club offices. The unified communications platform improved efficiency,... security, and flexibility for staff. Employees now use seamless tools for better collaboration and mobility. Advanced contact center features reduced fan waiting times and improved engagement. The club is now ready for future communication needs, both on and off the field.
Mitel helped VfL Wolfsburg modernize their communications across the Volkswagen Arena and club offices. The unified communications platform improved efficiency,... security, and flexibility for staff. Employees now use seamless tools for better collaboration and mobility. Advanced contact center features reduced fan waiting times and improved engagement. The club is now ready for future communication needs, both on and off the field.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
Verint Community helped The Football Association (FA) grow its online community by 10x in 18 months. The FA replaced its... legacy platform with Verint to improve engagement, automate moderation, and reduce costs. The new platform connects 60,000 active users, supports over 1 million page views, and enables peer-to-peer support. The FA now offers forums, blogs, podcasts, and knowledge resources for coaches, referees, and fans. The community is managed by one person and achieved a 57% NPS score.
Verint Community helped The Football Association (FA) grow its online community by 10x in 18 months. The FA replaced its... legacy platform with Verint to improve engagement, automate moderation, and reduce costs. The new platform connects 60,000 active users, supports over 1 million page views, and enables peer-to-peer support. The FA now offers forums, blogs, podcasts, and knowledge resources for coaches, referees, and fans. The community is managed by one person and achieved a 57% NPS score.
Cisco networking and security solutions helped Adelaide Oval become a multi-use precinct. The stadium used Cisco Catalyst Center and digital... signage to improve guest engagement. Operational costs dropped with a single, secure network. Fans and hotel guests now enjoy better digital experiences. New revenue streams came from Cisco gamification. Adelaide Oval is now a top tourist destination in South Australia.
Cisco networking and security solutions helped Adelaide Oval become a multi-use precinct. The stadium used Cisco Catalyst Center and digital... signage to improve guest engagement. Operational costs dropped with a single, secure network. Fans and hotel guests now enjoy better digital experiences. New revenue streams came from Cisco gamification. Adelaide Oval is now a top tourist destination in South Australia.
Zoom CX helped Major League Baseball fix fragmented systems and long wait times in their contact center. With Zoom's unified... platform, MLB gained real-time insights and smarter routing. Supervisors now save 392 hours per week during peak times and review 50% more calls. AI features let agents find answers faster and improve fan satisfaction. MLB lowered operational costs and raised CSAT scores by using Zoom CX for fan support.
Zoom CX helped Major League Baseball fix fragmented systems and long wait times in their contact center. With Zoom's unified... platform, MLB gained real-time insights and smarter routing. Supervisors now save 392 hours per week during peak times and review 50% more calls. AI features let agents find answers faster and improve fan satisfaction. MLB lowered operational costs and raised CSAT scores by using Zoom CX for fan support.
Zoom CX helped Major League Baseball fix fragmented systems and long wait times in their contact center. With Zoom's unified... platform, MLB gained real-time insights and smarter routing. Supervisors now save 392 hours per week during peak times and review 50% more calls. AI features let agents find answers faster and improve fan satisfaction. MLB lowered operational costs and raised CSAT scores by using Zoom CX for fan support.
Zoom CX helped Major League Baseball fix fragmented systems and long wait times in their contact center. With Zoom's unified... platform, MLB gained real-time insights and smarter routing. Supervisors now save 392 hours per week during peak times and review 50% more calls. AI features let agents find answers faster and improve fan satisfaction. MLB lowered operational costs and raised CSAT scores by using Zoom CX for fan support.
RingCentral AI Virtual Assistant and Conversation Expert help the Chicago Cubs save 1–2 minutes per call. The Cubs automate post-call... workflows and improve coaching for their 400-person team. Salesforce integration gives real-time access to fan data. Thousands of daily fan interactions now get faster, more personal service. The Cubs raise the bar for fan experience with AI-powered solutions.
RingCentral AI Virtual Assistant and Conversation Expert help the Chicago Cubs save 1–2 minutes per call. The Cubs automate post-call... workflows and improve coaching for their 400-person team. Salesforce integration gives real-time access to fan data. Thousands of daily fan interactions now get faster, more personal service. The Cubs raise the bar for fan experience with AI-powered solutions.
Bird helped Heracles Almelo boost fan engagement using WhatsApp and Voice channels. The club achieved a 98% open rate on... WhatsApp and gained over 3,000 new opt-ins across email and WhatsApp. More than 50% of fans engaged with automated player calls. Personalized messages and videos from players increased excitement and drove season ticket renewals. Heracles used Bird’s automation tools to reach fans on their favorite channels and grow their fan database.
Sports Clients Speak: The Impact of deploying Event Management solutions
Ligue de Football Professionnel (LFP)
- Sports
- Large
Paris, France
Eventdrive helped the Ligue de Football Professionnel (LFP) modernize and standardize its seminar organization. LFP ran 16 seminars in one... year, reaching over 1,000 participants. The platform improved data security, automated registration, and made communication easier. LFP used Eventdrive to create event websites, send emails, and engage attendees with a mobile app. The solution led to ISO 9001 certification for event management.
Cisco networking and security solutions helped Adelaide Oval become a multi-use precinct. The stadium used Cisco Catalyst Center and digital... signage to improve guest engagement. Operational costs dropped with a single, secure network. Fans and hotel guests now enjoy better digital experiences. New revenue streams came from Cisco gamification. Adelaide Oval is now a top tourist destination in South Australia.
Cisco networking and security solutions helped Adelaide Oval become a multi-use precinct. The stadium used Cisco Catalyst Center and digital... signage to improve guest engagement. Operational costs dropped with a single, secure network. Fans and hotel guests now enjoy better digital experiences. New revenue streams came from Cisco gamification. Adelaide Oval is now a top tourist destination in South Australia.
RingCentral AI Virtual Assistant and Conversation Expert help the Chicago Cubs save 1–2 minutes per call. The Cubs automate post-call... workflows and improve coaching for their 400-person team. Salesforce integration gives real-time access to fan data. Thousands of daily fan interactions now get faster, more personal service. The Cubs raise the bar for fan experience with AI-powered solutions.
Monterosa / Interaction Cloud powered Formula E's new Live Hub, bringing interactive features to their website and app. The goal was... to boost fan engagement and loyalty with real-time content, gamification, and polling. Over 479,000 users engaged during the tournament, with an average dwell time of 6 minutes. The platform enabled Formula E to build direct fan relationships and collect valuable first-party data. This new approach supports sponsor activations and ecommerce opportunities.
Shoflo helped BYU Athletics switch scripting software mid-season. The team reduced scriptwriting time from days to just hours. Real-time updates... improved in-game communication and collaboration. Sponsor tracking became easier with digital run reports. Stress levels dropped and the team enjoyed a smoother workflow. Fans and sponsors benefited from a better in-game experience.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
Accesso ShoWare helped the Seattle Thunderbirds modernize ticketing. Online ticket sales rose from 32% to 60%. Flex pass sales grew... by 54% since 2021–22. Membership accounts more than doubled in a year. Fans now enjoy self-service options and easy ticket transfers. The team uses automated communications and targeted marketing to boost engagement.
EWE Baskets Oldenburg used CleverReach to improve communication with their fans. They wanted a central place for all fan information... and a consistent newsletter design. CleverReach helped them quickly set up and manage their email marketing. Now, EWE Baskets keeps fans updated and tracks engagement in real time. They plan to add exclusive content and keep their unsubscribe rate low.
London Irish used Rocketseed email banners to boost ticket sales and grow their fan database. They achieved a 13.1% click-through... rate on banners promoting ticket sales. 20% of all clicks went to their newsletter sign-up form, helping them gain new subscribers. The marketing team used Rocketseed’s reporting to improve their campaigns. The solution helped drive more commercial value from their email traffic.
Stensul helped the Milwaukee Bucks speed up their email creation process. The team cut email creation time by 50%. Non-technical... staff could now build quality emails fast. The Bucks produced 36% more non-requested campaigns. This led to more revenue from ticket sales and merchandise. Email requests also rose by 33%.
Omnisend helped Žalgiris Kaunas, a leading Lithuanian basketball club, transform its fan engagement. The club unified data from multiple platforms... and automated its marketing. In just over a year, they gained 11,000 new email subscribers and 9,000 SMS subscribers. Omnisend drove 39% of their ecommerce revenue through email and SMS campaigns. Personalized messages and automation deepened fan relationships and boosted sales.
Remarkety helped Whisker Seeker Tackle boost their email and SMS marketing. They achieved a 22% conversion rate on welcome emails... and 11% on cart abandonment campaigns. The company saw a 40% open rate for automated campaigns. Remarkety's support and integration with Justuno made campaign setup easy. Whisker Seeker now targets customers better using segmentation by channel.
Bird helped Heracles Almelo boost fan engagement using WhatsApp and Voice channels. The club achieved a 98% open rate on... WhatsApp and gained over 3,000 new opt-ins across email and WhatsApp. More than 50% of fans engaged with automated player calls. Personalized messages and videos from players increased excitement and drove season ticket renewals. Heracles used Bird’s automation tools to reach fans on their favorite channels and grow their fan database.
ActiveCampaign helped Pickleball Kingdom double tournament registrations with targeted email campaigns. The company saw a 200% increase in registrations and... a 40.6% average open rate across all emails. Franchisee adoption of ActiveCampaign reached 100%, making it easy for non-marketers to run campaigns. SMS usage doubled, and every club now uses automated workflows for member engagement. The platform enabled fast scaling from 4 to 33 locations, supporting both national and local marketing.
Umbro chose Mapp Marketing Cloud after a detailed market review. They wanted to improve personalization and customer engagement. Mapp helps... Umbro bring all their first-party data into one place. This reduces duplication and makes sharing content easier across GLD Group brands. Umbro aims to use Mapp’s Customer Data Platform for better customer insights.
PhotoShelter helped Plymouth Argyle FC fix their messy photo workflow. The club moved from slow, manual processes to a fast,... organized system. Now, they store over 31,000 assets and automate 1,400 visual asset requests each month. The social media team shares photos in real time, boosting the club’s brand and professionalism. Players and sponsors get images instantly, and searching for photos is quick with AI Visual Search.
THRON helped ACF Fiorentina manage over 30,000 digital assets in one place. The club now delivers more than 20,000 monthly... video streams at top quality. With THRON, Fiorentina stopped duplicating photos and videos. The platform keeps the website and web TV updated automatically. Streaming stays smooth even during traffic peaks. Brand identity and content control improved for all digital channels.
Facilis TerraBlock helped the Buffalo Bills video production team move from a manual tape library to a shared storage server. Before TerraBlock, editors... spent hours searching and digitizing tapes across multiple locations. Now, all footage is stored centrally, saving an entire day’s work and removing duplication. The team can quickly access and share HD NFL footage, enabling them to produce more web and TV content each week. TerraBlock made operations faster and more efficient for the Buffalo Bills.
Acquia and Axelerant helped IRONMAN move all its event brands to a single Drupal-Acquia platform. This change cut publishing time... by 50% and boosted sessions by 72% for Epic Series. Mobile pageviews jumped 89%. Editors now use templates and a shared component library to launch new events faster. Athletes and fans get better registration, more personalized content, and easier access to race-day info. The new platform supports future features like AI-driven journeys and Coach Finder.
Coupa helped the Golden State Warriors automate manual workflows and centralize procure-to-pay processes. The team reduced invoice approval times to... less than one day. They achieved over 90% purchase order coverage and 70% e-invoicing. Coupa enabled the Warriors to manage $300 million in annual invoice volume. The organization saved $1.26 million each year with improved spend visibility and control.
In the Lab+ used Uscreen to migrate their membership platform from Vimeo, solving issues with backend complexity, missing features, and lack of customization. After switching, they... launched branded mobile apps, which now account for 79% of total watch time. Their viewer count nearly doubled in one year. Uscreen’s community tab and responsive customer support helped them engage members and grow their basketball brand. The platform enabled dynamic pricing and easy content organization, supporting both training programs and apparel sales.
In the Lab+ used Uscreen to migrate their membership platform from Vimeo, solving issues with backend complexity, missing features, and lack of customization. After switching, they... launched branded mobile apps, which now account for 79% of total watch time. Their viewer count nearly doubled in one year. Uscreen’s community tab and responsive customer support helped them engage members and grow their basketball brand. The platform enabled dynamic pricing and easy content organization, supporting both training programs and apparel sales.
David Hollinshead (Insight Lead for The Jockey Club, The Football Association, and Chelsea Football Club)
- Sports
- Large
London, UK
Shout helped David Hollinshead, insight lead for top UK sports organizations, implement a data-led approach on a tight budget. He used Shout... to run market sizing, segmentation, and brand reputation surveys across 15 venues. The platform's ease of use and flexible branding made survey workflows simple. Shout's reporting tools turned complex data into clear visuals for decision-making. Affordable pricing and responsive customer service were key benefits.
Royal Belgian Football Association (RBFA)
- Sports
- Medium
Brussels, Belgium
Luciq helped the Royal Belgian Football Association (RBFA) improve their app’s user experience. The RBFA team used Luciq’s integrations with... Jira and Zendesk to streamline bug reporting and customer support. Developers quickly identified and resolved issues using detailed reports and automated workflows. The app dashboard gave clear visibility into performance trends. As a result, app store ratings improved and team collaboration increased.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
SurveySparrow helped South Sydney Rabbitohs boost their Net Promoter Score and improve member experience. The club used SurveySparrow to collect... real-time feedback from fans and members through multiple channels. The platform's dashboard let them track trends and make fast, data-driven decisions. They also measured customer satisfaction and ran surveys for fan competitions and market research. The easy-to-use interface and seamless integration saved time and improved service for members.
SurveySparrow helped South Sydney Rabbitohs boost their Net Promoter Score and improve member experience. The club used SurveySparrow to collect... real-time feedback from fans and members through multiple channels. The platform's dashboard let them track trends and make fast, data-driven decisions. They also measured customer satisfaction and ran surveys for fan competitions and market research. The easy-to-use interface and seamless integration saved time and improved service for members.
SurveySparrow helped South Sydney Rabbitohs boost their Net Promoter Score and improve member experience. The club used SurveySparrow to collect... real-time feedback from fans and members through multiple channels. The platform's dashboard let them track trends and make fast, data-driven decisions. They also measured customer satisfaction and ran surveys for fan competitions and market research. The easy-to-use interface and seamless integration saved time and improved service for members.
Seattle Sounders FC uses Amperity to automate marketing workflows and personalize fan communications. The team eliminated manual list management and... improved segmentation for campaigns. Amperity enables daily automated birthday emails and supports risk and retention modeling. The platform helps integrate multiple data sources for a unified customer view. As a result, Sounders FC runs more targeted campaigns and enhances fan engagement.
Nominow's Customer Data Platform helped FC Utrecht double their webshop turnover and increase ticket sales by 23%. The football club... unified data from 12 sources, including ticketing and POS, to create a single customer view. This enabled personalized fan engagement and targeted campaigns. FC Utrecht reduced manual data handling and improved operational efficiency. Their data-driven approach strengthened fan loyalty and commercial results.
Acquia and Axelerant helped IRONMAN move all its event brands to a single Drupal-Acquia platform. This change cut publishing time... by 50% and boosted sessions by 72% for Epic Series. Mobile pageviews jumped 89%. Editors now use templates and a shared component library to launch new events faster. Athletes and fans get better registration, more personalized content, and easier access to race-day info. The new platform supports future features like AI-driven journeys and Coach Finder.
Custobar CDP helped Porin Ässät boost newsletter subscriptions by 9. 6%. Open rates among season ticket customers reached up to...87%. The club used Custobar to unify marketing, personalize offers, and drive sales across events, restaurants, and ticketing. Real-time data and marketing automation improved campaign effectiveness. The platform enabled targeted campaigns and better customer engagement.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
Umbro chose Mapp Marketing Cloud after a detailed market review. They wanted to improve personalization and customer engagement. Mapp helps... Umbro bring all their first-party data into one place. This reduces duplication and makes sharing content easier across GLD Group brands. Umbro aims to use Mapp’s Customer Data Platform for better customer insights.
DynamicWeb Commerce Suite helped Telstar launch a new website and webshop in two months. The club needed a modern platform... to match its growth and identity. The solution included eCommerce, email marketing, and a fan-focused environment. Telstar now connects with fans and sponsors through a clear, engaging digital presence. The new site supports merchandise sales and targeted email campaigns.
XTERRA used Feedlink by EmbedSocial to manage global community content. They needed to keep a premium brand look and curate... user-generated content from many social tags. EmbedSocial let them filter out unrelated posts and keep their visual identity strong. The platform helped teams in different regions work together and share the best stories. XTERRA gained insights into which links and content drove engagement. They now connect better with their athlete community and keep their brand message clear.
Spryker helped ROSE Bikes launch a new MVP online shop in just a few months. Customers can now customize bikes... and enjoy faster page loading times. The new shop features advanced search, filtering, and discount tools. Online sales doubled after the relaunch, and revenue grew by 21% in the first half of 2020. The Spryker Commerce OS improved usability and customer satisfaction.
Gracie Academy used UltraCart to power its online store. The storefront supports six languages, helping attract international orders daily. Facebook... integration with UltraCart drove significant traffic and sales. The team uses UltraCart's marketing tools like coupons and autoresponders to keep customers engaged. Reporting features help track advertising sources and optimize campaigns.
Sendcloud helped KAA Gent automate their shipping process. Before, KAA Gent printed shipping labels by hand and fans could not... track orders in real time. With Sendcloud, label printing is now 100% automated and fans get live tracking updates. This cut customer service questions by 30% and lowered shipping costs. KAA Gent also uses tracking emails for promotions, boosting fan engagement.
Sports Montréal uses Amilia's SmartRec platform to manage daily administrative tasks and online registrations. Since 2009, they have streamlined sign-ups... for over 15,000 annual users. By adopting SmartRec, 95% of their clients now register for activities online. The open API lets them power their website and handle peak registration periods efficiently. This partnership helps Sports Montréal focus on serving their community and growing their sports programs.
Sprinklr Social Advanced helped Burnley Football Club boost social media engagement by 54%. The club published 264% more posts and... saw 655% more clicks on content. With unified publishing, analytics, and reporting, Burnley expanded its global brand presence. The team used Sprinklr to tailor posts for each platform and track brand sentiment. These tools helped attract new sponsors and grow fan interactions worldwide.
Catapult used Zendesk’s omnichannel system with AI to improve customer support for athletes and teams. The company achieved a 50%... decrease in first reply time and a 21% drop in full resolution time. Zendesk AI Copilot and intelligent triage helped agents prioritize tickets and automate workflows. Catapult’s CSAT score rose to 97 percent. Agents now spend less time on manual tasks and more time helping customers.
ManageEngine helped the Atlanta Hawks streamline IT operations for State Farm Arena. The team unified their IT ecosystem, boosting security... and efficiency across three facilities and over 1,000 endpoints. Automated workflows replaced email-based ticketing, closing 95% of requests monthly. Patch compliance reached 100%, and audit times dropped to minutes. Fans now enjoy seamless game day experiences thanks to real-time monitoring and automated alerts.
ManageEngine helped the Atlanta Hawks streamline IT operations for State Farm Arena. The team unified their IT ecosystem, boosting security... and efficiency across three facilities and over 1,000 endpoints. Automated workflows replaced email-based ticketing, closing 95% of requests monthly. Patch compliance reached 100%, and audit times dropped to minutes. Fans now enjoy seamless game day experiences thanks to real-time monitoring and automated alerts.
HubSpot’s Marketing Hub Enterprise helped Angel City FC triple its fan database in two years. The team automated marketing and... unified fan data, moving from manual, fragmented tools to a single platform. They now average 350 new fan signups per week and fans spend about 7 minutes engaging with content. Real-time journey automation lets them personalize outreach and optimize campaigns quickly. This shift freed up staff to focus on building community and deepening fan loyalty.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
Punjab Kings used Conviva Social Insights to track fan reactions after their rebrand from Kings XI Punjab. The team measured... hashtag adoption and compared engagement with their old and new names. Conviva helped them see positive sentiment and strong fan engagement across social platforms. They benchmarked content performance and identified YouTube as a growth opportunity. The team used these insights to boost their social media strategy during a disrupted IPL season.
Motherwell FC used Blinkfire Analytics to track and value social media sponsorships. The club needed real-time data to improve content... performance, audience insights, and sponsorship value. With a small digital team, they relied on Blinkfire Analytics to guide decisions and compare results with other teams. Since adopting the platform, year-over-year engagement per post increased by more than 50%. The data also helped Motherwell FC forecast partnership value and personalize fan content.
Air360 helped a professional sports team fix checkout drop-off in their online ticketing. The team used user journeys and funnels... to find where fans abandoned purchases. They rebuilt the checkout and homepage steps. This led to a 44% increase in global conversion rate. Homepage shopping starts rose 230%, payment page completions jumped 90%, and stadium ticket sales grew 50%.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
ObservePoint helped a sports organization manage legacy technology and prepare for a major site migration. The team used ObservePoint to... test analytics in staging and set up audits to keep the website healthy. The ad tech team stopped worrying about bad user experiences with ads or content. The organization gained confidence in their analytics and website technologies, leading to cross-functional wins.
Dynata helped USTA New England boost free account sign-ups by 43% during a targeted campaign. Using Dynata’s custom audience segments,... USTA New England saw a 60% year-over-year growth in free accounts. Paid memberships also rose by 3%, marking a 7% YoY increase. The solution used survey data to find and engage recreational tennis players. USTA New England now nurtures new sign-ups with drip email campaigns, driving strong engagement.
Mammoth helped PTI Digital speed up sports analytics workflows. PTI cut project setup time by 50% and grew self-serve users... by 300%. Non-technical teams now launch and manage data workflows without engineers. Data consistency improved by 70% across client reports. Engineering teams focus on high-value work, not routine tasks. PTI delivers insights to sports clients faster and more reliably.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
Umbro chose Mapp Marketing Cloud after a detailed market review. They wanted to improve personalization and customer engagement. Mapp helps... Umbro bring all their first-party data into one place. This reduces duplication and makes sharing content easier across GLD Group brands. Umbro aims to use Mapp’s Customer Data Platform for better customer insights.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
Top Stories in Sports about adoption of Video Platform software
LA Kings
- Sports
- Medium
Los Angeles, USA
LA Kings uses SundaySky to send personalized video messages to season ticket holders. The team boosts fan engagement and excitement... with tailored content for renewals. SundaySky helps the sales team track video view rates and predict renewal likelihood. The platform lets staff quickly update video messages for each game. LA Kings scales its fan engagement strategy using data-driven, automated video content. This approach supports lifelong fan relationships and increases ticket revenue.
Professional Squash Association (PSA)
- Sports
- Small
Leeds, UK
PSA used Grabyo’s AI-powered live clipping to scale video production for squash events. The team captured key match moments and... published clips to social media in real time. Editors in Leeds created highlights using Magnifi and Adobe Premiere Pro. Grabyo’s integration with Socialie enabled rapid content distribution to players and sponsors. PSA grew its digital presence without adding staff, positioning itself as the main squash content brand ahead of the 2028 Olympics.
All England Lawn Tennis Club (AELTC)
- Sports
- Medium
London, UK
IBM watsonx helped Wimbledon engage 16 million fans through digital platforms. The All England Lawn Tennis Club used IBM's AI... and data tools to create Match Chat, an interactive assistant for real-time tennis insights. IBM watsonx.data unified millions of match data points for fan experiences. New features like live win probability and SlamTracker improved app and website engagement. The partnership enabled fast innovation and personalized digital experiences for tennis fans worldwide.
Brightcove helped The Body Coach protect its brand and grow its audience. The Body Coach used Brightcove to launch a... secure fitness video app with live and on-demand content. Security features like HLS encryption and token authentication stopped piracy and kept videos safe. The app earned over 24,000 iOS reviews with a 4.8 average rating. Users enjoyed a premium, personalized fitness experience.
StreamYard helped On3 Sports boost their viewership by 40% in just one month. The platform made it easy for team... members with different skill levels to create and stream video content. On3 used StreamYard to manage 24 fan sites with custom branding for each. The tool replaced multiple video solutions, making video production simple and scalable. On3 found StreamYard intuitive, reliable, and easy to onboard new users.
In the Lab+ used Uscreen to migrate their membership platform from Vimeo, solving backend issues and gaining key features like dynamic pricing and a community tab. After launching custom-branded... mobile apps, they saw nearly 79% of viewing hours come from apps and doubled their viewer count in one year. Uscreen’s easy content organization and fast customer support helped In the Lab+ grow their global basketball community. The platform enabled new income streams and a thriving branded apparel line.
All England Lawn Tennis Club (AELTC)
- Sports
- Medium
London, UK
IBM watsonx helped Wimbledon engage 16 million fans through digital platforms. The All England Lawn Tennis Club used IBM's AI... and data tools to create Match Chat, an interactive assistant for real-time tennis insights. IBM watsonx.data unified millions of match data points for fan experiences. New features like live win probability and SlamTracker improved app and website engagement. The partnership enabled fast innovation and personalized digital experiences for tennis fans worldwide.
Vena helped the Kansas City Chiefs cut gameday settlement reporting times by 95%, from 4 hours to 15 minutes. The team unified... budgeting, forecasting, and league reporting in one system. Real-time financial data now supports faster, more confident decisions. Departmental budget to actuals are updated instantly, giving stakeholders more time for analysis. Vena’s integration with Microsoft Dynamics 365 and Ceridian enabled broader planning, including player salary modeling and CapEx.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
Sports Success stories in Driving ROI and Results using E-Commerce Platform solutions
Cincinnati Bengals
- Sports
- Medium
Cincinnati, USA
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Lightspeed Retail helped the Montreal Alouettes boost average customer spend by 44%. The team used Lightspeed’s POS system to sync... inventory across nine merch stands at Percival Molson Stadium. Staff served 23,000 fans more easily and reduced missed sales. Fans can now buy team gear both at games and online. The solution streamlined operations and improved communication between booths.
Spryker helped ROSE Bikes launch a new MVP online shop in just a few months. Customers can now customize bikes... and enjoy faster page loading times. The new shop features advanced search, filtering, and discount tools. Online sales doubled after the relaunch, and revenue grew by 21% in the first half of 2020. The Spryker Commerce OS improved usability and customer satisfaction.
Finnish Golf Union used Liana's marketing automation and digital tools to improve communication. They outsourced multi-channel marketing automation and social... media advertising to Liana. During COVID-19, Liana helped run campaigns and newsletters, achieving a 49.7% open rate. A summer campaign to attract new golfers saw a 76% open rate for the first automation letter. Liana's tools made press release distribution and media monitoring easier. Data and analytics now help the Union make better decisions.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
All England Lawn Tennis Club (AELTC)
- Sports
- Medium
London, UK
IBM watsonx helped Wimbledon engage 16 million fans through digital platforms. The All England Lawn Tennis Club used IBM's AI... and data tools to create Match Chat, an interactive assistant for real-time tennis insights. IBM watsonx.data unified millions of match data points for fan experiences. New features like live win probability and SlamTracker improved app and website engagement. The partnership enabled fast innovation and personalized digital experiences for tennis fans worldwide.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
All England Lawn Tennis Club (AELTC)
- Sports
- Medium
London, UK
IBM watsonx helped Wimbledon engage 16 million fans through digital platforms. The All England Lawn Tennis Club used IBM's AI... and data tools to create Match Chat, an interactive assistant for real-time tennis insights. IBM watsonx.data unified millions of match data points for fan experiences. New features like live win probability and SlamTracker improved app and website engagement. The partnership enabled fast innovation and personalized digital experiences for tennis fans worldwide.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
PGA TOUR uses AWS Generative AI to transform fan engagement. They automate play-by-play commentary with Amazon Bedrock, giving real-time analysis... for every shot. The solution helps broadcasters with instant commentary and deeper insights by querying video and data sources. Fans get immersive experiences, like designing virtual golf courses and using a generative AI assistant to access player and event data. PGA TOUR secures its intellectual property while delivering fast, interactive content to fans worldwide.
PGA TOUR uses AWS Generative AI to transform fan engagement. They automate play-by-play commentary with Amazon Bedrock, giving real-time analysis... for every shot. The solution helps broadcasters with instant commentary and deeper insights by querying video and data sources. Fans get immersive experiences, like designing virtual golf courses and using a generative AI assistant to access player and event data. PGA TOUR secures its intellectual property while delivering fast, interactive content to fans worldwide.
AthletesGoLive uses Wowza to stream over 2. 5 million amateur sports games. The platform delivers high-resolution video and real-time scoring...for athletes and coaches. Wowza adapts to different venues and network conditions, ensuring smooth streaming. The system supports thousands of concurrent streams during peak events. Engineers have end-to-end control with seamless integration of scoring and recognition tools. Wowza provides 99.9% uptime and advanced security features.
Sportsdigita integrated Canva with its Digideck platform to solve design and customization challenges for sports and enterprise clients. The integration lets... users access Canva’s library of templates, photos, and creative tools directly within Digideck. This made it easier for teams to create tailored sales and marketing presentations. The setup was fast, with the API integration completed in just two weeks. Customers quickly showed interest in using Canva through Digideck for web-based presentations.
Factoreal helped Rajasthan Royals grow their fan base by 75% in less than a year. The team used Factoreal’s marketing... automation to connect with millions of fans across channels. They built WhatsApp chatbots, sent push notifications, and ran targeted campaigns. Factoreal’s tools let them segment fans and personalize messages. Rajasthan Royals saw higher engagement and improved ROI from their campaigns.
Cisco networking and security solutions helped Adelaide Oval become a multi-use precinct. The stadium used Cisco Catalyst Center and digital... signage to improve guest engagement. Operational costs dropped with a single, secure network. Fans and hotel guests now enjoy better digital experiences. New revenue streams came from Cisco gamification. Adelaide Oval is now a top tourist destination in South Australia.
TextUs helped the Las Vegas Aviators switch from Zipwhip with no disruption. The Aviators' ticket sales team uses TextUs to... send promotions, renewals, and event reminders. After switching, they saw higher delivery, open, and response rates. TextUs lets them reach more contacts at once and track which numbers are mobile. The team now works faster and connects better with fans.
Attentive helped the Milwaukee Bucks achieve a 324x ROI with SMS marketing. The Bucks used Attentive to grow their subscriber... list by 455% year-over-year. They ran targeted campaigns for tickets, merchandise, and fan engagement. Automated journeys like birthday offers and abandoned cart reminders boosted click-through and conversion rates. MMS messages and personalized content kept fans connected and drove sales.
Cisco networking and security solutions helped Adelaide Oval become a multi-use precinct. The stadium used Cisco Catalyst Center and digital... signage to improve guest engagement. Operational costs dropped with a single, secure network. Fans and hotel guests now enjoy better digital experiences. New revenue streams came from Cisco gamification. Adelaide Oval is now a top tourist destination in South Australia.
Sinch's WhatsApp Business API helped Club Atlético Peñarol cut response times by 78%. The club reduced call center volumes by... 36% and handled 96% of fan interactions without live agents. Fans received instant answers to FAQs and personalized updates through a WhatsApp chatbot. Customer satisfaction scores rose by 32%. The solution also drove $50,000 in advance membership sales during stadium closures.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Sports Clients Speak: The Impact of deploying Content Marketing solutions
Ski Austria ÖSV (Austrian Ski Federation)
- Sports
- Medium
Innsbruck, Austria
Ski Austria ÖSV uses Streamchartz to collect and display social media content from around 300 profiles on its homepage. The federation aims... to attract new members and boost online store sales by showcasing user-generated content. Streamchartz helps keep website visitors engaged longer and encourages them to become customers. The social wall integrates posts from platforms like Facebook, Twitter, YouTube, and Instagram. This approach builds a stronger sense of community for Ski Austria.
Movable Ink helped the NBA create personalized marketing for fans. The NBA used dynamic banners to reward fan actions and... boost engagement. Personalized emails with gamified elements increased All-Star voting and drove a 42% higher click-through rate. Dynamic visuals and real-time stats kept fans updated and loyal. The NBA saw a 63% conversion rate across channels using these personalized campaigns.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
All England Lawn Tennis Club (AELTC)
- Sports
- Medium
London, UK
IBM watsonx helped Wimbledon engage 16 million fans through digital platforms. The All England Lawn Tennis Club used IBM's AI... and data tools to create Match Chat, an interactive assistant for real-time tennis insights. IBM watsonx.data unified millions of match data points for fan experiences. New features like live win probability and SlamTracker improved app and website engagement. The partnership enabled fast innovation and personalized digital experiences for tennis fans worldwide.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
D2L helped the Canadian Sport Institute (CSI) deliver advanced coaching courses online. CSI needed a flexible, secure platform for coaches... with busy schedules. D2L made it easy to share videos, documents, and feedback from anywhere. The platform cut travel costs and let coaches finish courses faster. CSI now uses D2L to support Olympic-level coaching and future training programs.
National Basketball Association (NBA)
- Sports
- Very Large
New York, USA
WorkRamp helped the NBA deliver safety and compliance training to youth basketball programs in 173 countries. Before WorkRamp, the NBA... relied on in-person training, which was hard to scale. With WorkRamp, nearly 1,500 people completed over 3,000 trainings, totaling almost 4,000 hours. The NBA now tracks training engagement and delivers resources in multiple languages. Feedback from staff and coaches has been very positive.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
The Sacramento Kings used LinkedIn Sales Navigator to boost ticket sales and renewals. New sales reps closed deals 10 times... faster and increased deal size by 42 percent. The team beat its in-game ticket sales goal by 50 percent and saw a 20 percent rise in attendance. Sales Navigator helped source 6 percent of new business and improved response rates with InMail. The Kings now have over 40 licenses for their sales team.
SalesIntel helped the Seattle Mariners improve their sales process with verified contact data and intent-driven account prioritization. Before SalesIntel, reps... relied on gut feel and outdated records, risking lost deals in a small market. With SalesIntel, the Mariners exceeded their 7-figure annual sales goal by Q2. Five out of seven reps hit their yearly targets early. The team also added 4,000 new contacts for non-baseball events. SalesIntel gave the Mariners confidence in their outreach and better renewal management.
Top Stories in Sports about adoption of POS software
Montreal Alouettes
- Sports
- Medium
Montreal, Canada
Lightspeed Retail helped the Montreal Alouettes boost average customer spend by 44%. The team used Lightspeed’s POS system to sync... inventory across nine merch stands at Percival Molson Stadium. Staff served 23,000 fans more easily and reduced missed sales. Fans can now buy team gear both at games and online. The solution streamlined operations and improved communication between booths.
Lightspeed Retail helped the Montreal Alouettes boost average customer spend by 44%. The team used Lightspeed’s POS system to sync... inventory across nine merch stands at Percival Molson Stadium. Staff served 23,000 fans more easily and reduced missed sales. Fans can now buy team gear both at games and online. The solution streamlined operations and improved communication between booths.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
Fédération Française de Golf (ffgolf)
- Sports
- Medium
Paris, France
Ibexa DXP helped Fédération Française de Golf migrate from eZ Publish to a modern digital platform. The new site handles... tens of millions of page views yearly and absorbs traffic spikes during major tournaments. Membership rose by 20,000 after the migration, and advertising revenue increased. The platform enables 30 contributors to manage 130 content types, boosting brand presence and attracting new business partners. Personalized content and integrated social media drive member engagement and commercial growth.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
GX helped N. E.C. Nijmegen launch a new digital platform for fans. The club introduced a redesigned website and a...smart ticketing app with facial recognition for stadium entry. Within three months, 70% of season ticket holders used the new app and over 5,500 users switched to digital access. The website saw a 40% increase in active user profiles. N.E.C. aims to cut plastic cards by 90% in three years, using data-driven personalization and smart integrations.
Cisco networking and security solutions helped Adelaide Oval become a multi-use precinct. The stadium used Cisco Catalyst Center and digital... signage to improve guest engagement. Operational costs dropped with a single, secure network. Fans and hotel guests now enjoy better digital experiences. New revenue streams came from Cisco gamification. Adelaide Oval is now a top tourist destination in South Australia.
Unily helped Tottenham Hotspur centralize internal communication. Before, staff relied on external news to stay informed. The new Unily intranet... brought all employees together, from leadership to scouts worldwide. Staff now access content they couldn't before. Intranet traffic increased after launch. The club strengthened its brand and team identity.
Mitel helped VfL Wolfsburg modernize their communications across the Volkswagen Arena and club offices. The unified communications platform improved efficiency,... security, and flexibility for staff. Employees now use seamless tools for better collaboration and mobility. Advanced contact center features reduced fan waiting times and improved engagement. The club is now ready for future communication needs, both on and off the field.
USU Knowledge Management helped VfB Stuttgart handle over 10,000 chatbot sessions each month. The club faced rising service requests from... more than 120,000 fans and needed a central knowledge base. USU's solution unified over 600 articles and powered a 24/7 chatbot for fast, reliable answers. This reduced agent workload and improved service quality. Both fans and staff now get quick, accurate support across all channels.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
All England Lawn Tennis Club (AELTC)
- Sports
- Medium
London, UK
IBM watsonx helped Wimbledon engage 16 million fans through digital platforms. The All England Lawn Tennis Club used IBM's AI... and data tools to create Match Chat, an interactive assistant for real-time tennis insights. IBM watsonx.data unified millions of match data points for fan experiences. New features like live win probability and SlamTracker improved app and website engagement. The partnership enabled fast innovation and personalized digital experiences for tennis fans worldwide.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
Sports Clients Speak: The Impact of deploying Demand Generation solutions
Angel City FC
- Sports
- Medium
Los Angeles, USA
HubSpot’s Marketing Hub Enterprise helped Angel City FC triple its fan database in two years. The team automated marketing and... unified fan data, moving from manual, fragmented tools to a single platform. They now average 350 new fan signups per week and fans spend about 7 minutes engaging with content. Real-time journey automation lets them personalize outreach and optimize campaigns quickly. This shift freed up staff to focus on building community and deepening fan loyalty.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
Spinutech built a new ecommerce website for the Florida State Golf Association using nopCommerce. The site handled 3,673 transactions in... a three-hour window and reached 252 payments per minute during peak sign-up. The platform now supports over 335,000 members and 800+ clubs. Mobile traffic accounts for 40% of visits, with a much better mobile experience. The new site is scalable, secure, and integrates Google Places and Address Verification.
Sports Success stories in Driving ROI and Results using Community Management solutions
Golden State Warriors
- Sports
- Large
San Francisco, USA
Coupa helped the Golden State Warriors automate manual workflows and centralize procure-to-pay processes. The team reduced invoice approval times to... less than one day. They achieved over 90% purchase order coverage and 70% e-invoicing. Coupa enabled the Warriors to manage $300 million in annual invoice volume. The organization saved $1.26 million each year with improved spend visibility and control.
Crowd Racing (Gold and Green Crowd)
- Sports
- Small
UK
Disciple helped Crowd Racing launch the Gold and Green Crowd community app. The app gives members instant updates, exclusive content,... and a place to share their passion for horse racing. 83% of members are active weekly, and 45% are active daily. The app replaced scattered communication tools and improved member engagement. The club now plans to triple its membership using the app's features.
Kochava's Free App Analytics® helped Tribuna track over 350,000 monthly active users and 40 million ad views in 30 days. Tribuna used real-time... analytics to see which football content fans liked most. They measured installs, registrations, and engagement across all their sports team apps. With these insights, Tribuna improved content and focused ad monetization on their most popular apps. This boosted their average revenue per user.
Adapex helped NUFC. com, a leading Newcastle United fan site, boost its ad revenue. The site faced low CPMs and...underperforming mobile monetization. Adapex deployed its header bidding solution and data tools to optimize ad layouts and use first-party data. NUFC.com saw a 56% increase in CPM, 700% rise in RPS, 190% jump in RPM, and 566% growth in revenue. The improvements came during a slow ad season, showing strong results.
Epom DSP and Ad Server helped Sports Thread Ad Network boost their reach by 40%. The platform enabled 35% growth... in average client ad spend and reduced churn rates by 15%. Sports Thread used advanced reporting, analytics, and platform customization to attract more advertisers. Geo-fencing and full tech support improved campaign results. Task completion within the team became 20% faster after switching to Epom.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
OneTap helped Taephoon Martial Arts Academy speed up student check-ins for Taekwondo and Judo classes. Claudia, the owner, replaced paper... sign-in sheets with an iPad app that kids enjoy using. The app lets students check in quickly by tapping their name and photo. Claudia can now download attendance reports and track class passes easily. The solution also helps keep records for parents and supports COVID-19 compliance.
Serco Leisure used SwipedOn to replace a slow, manual paper sign-in process. The team needed a fast, secure visitor management... system to meet GDPR and data privacy rules. SwipedOn automated sign-in, improved safety, and freed up staff time. The solution made it easy to manage a hybrid work model and support evacuation protocols. Staff and visitors found the system simple and intuitive to use.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Lightspeed Retail helped the Montreal Alouettes boost average customer spend by 44%. The team used Lightspeed’s POS system to sync... inventory across nine merch stands at Percival Molson Stadium. Staff served 23,000 fans more easily and reduced missed sales. Fans can now buy team gear both at games and online. The solution streamlined operations and improved communication between booths.
LA Kings uses SundaySky to send personalized video messages to season ticket holders. The team boosts fan engagement and excitement... with tailored content for renewals. SundaySky helps the sales team track video view rates and predict renewal likelihood. The platform lets staff quickly update video messages for each game. LA Kings scales its fan engagement strategy using data-driven, automated video content. This approach supports lifelong fan relationships and increases ticket revenue.
The New York Football Giants use Teradata VantageCloud Lake and ClearScape Analytics to boost fan engagement. They analyze behavioral, transactional,... and demographic data to create detailed fan clusters. Machine learning models help personalize marketing and ticket offers. The team uses dynamic ticket pricing based on demand curves and game variables. Centralized data in AWS S3 enables trusted insights and fast model deployment. This approach helps the Giants deepen fan relationships and improve loyalty.
Cisco networking and security solutions helped Adelaide Oval become a multi-use precinct. The stadium used Cisco Catalyst Center and digital... signage to improve guest engagement. Operational costs dropped with a single, secure network. Fans and hotel guests now enjoy better digital experiences. New revenue streams came from Cisco gamification. Adelaide Oval is now a top tourist destination in South Australia.
CARTO helped the Australian Football League (AFL) use geospatial mapping to grow sports participation. AFL wanted to increase community engagement... by 3% to 4% each year. They needed a way to combine player and facility data and share insights with stakeholders. CARTO and Liveli delivered a location intelligence solution that overlays player journeys and demographic data. This made it easier for AFL to identify strong and weak areas and plan new facilities.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
Sprinklr Social Advanced helped Burnley Football Club boost social media engagement by 54%. The club published 264% more posts and... saw 655% more clicks on content. With unified publishing, analytics, and reporting, Burnley expanded its global brand presence. The team used Sprinklr to tailor posts for each platform and track brand sentiment. These tools helped attract new sponsors and grow fan interactions worldwide.
Pixability helped the Dallas Mavericks double their view-to-completion and click-through rates on YouTube. The Mavericks wanted to boost ticket sales... and make their marketing budget work harder. Asher Media, their agency, used Pixability’s video advertising platform to target key audiences in English and Spanish. Pixability optimized campaigns by focusing on users of ticketing apps, not just basketball apps. This approach led to much higher engagement and campaign efficiency.
Sports Success stories in Driving ROI and Results using Sales Enablement solutions
FC Bayern
- Sports
- Large
Munich, Germany
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
World Baseball Softball Confederation (WBSC)
- Sports
- Medium
Pully, Switzerland
Meltwater helps the World Baseball Softball Confederation (WBSC) track over 8 million online mentions of baseball and softball. WBSC uses Meltwater... to monitor social media and news before, during, and after major events. The platform lets WBSC filter and analyze large volumes of posts, helping them understand fan conversations. Insights from Meltwater shape WBSC's communication strategy and improve community engagement. The tool provides centralized reporting for all social channels.
Rapsodo used ExpertVoice to train retail sales associates on their sports technology products. The platform helped Rapsodo reach more retailers... and deliver custom lessons about their brand and devices. Sales associates learned to explain Rapsodo’s value and features to customers. This led to higher sales, stronger brand awareness, and better loyalty in retail markets. Rapsodo also gained valuable analytics and built trust with golf retailers through direct engagement.
Pixability helped the Dallas Mavericks double their view-to-completion and click-through rates on YouTube. The Mavericks wanted to boost ticket sales... and make their marketing budget work harder. Asher Media, their agency, used Pixability’s video advertising platform to target key audiences in English and Spanish. Pixability optimized campaigns by focusing on users of ticketing apps, not just basketball apps. This approach led to much higher engagement and campaign efficiency.
Sports examples of Driving Business Value with Chatbot
Major League Baseball (MLB)
- Sports
- Very Large
New York, USA
Zoom CX helped Major League Baseball fix fragmented systems and long wait times in their contact center. With Zoom's unified... platform, MLB gained real-time insights and smarter routing. Supervisors now save 392 hours per week during peak times and review 50% more calls. AI features let agents find answers faster and improve fan satisfaction. MLB lowered operational costs and raised CSAT scores by using Zoom CX for fan support.
Sports Clients Speak: The Impact of deploying Talent Management solutions
Sacramento Kings
- Sports
- Medium
Sacramento, USA
The Sacramento Kings used LinkedIn Sales Navigator to boost ticket sales and renewals. New sales reps closed deals 10 times... faster and increased deal size by 42 percent. The team beat its in-game ticket sales goal by 50 percent and saw a 20 percent rise in attendance. Sales Navigator helped source 6 percent of new business and improved response rates with InMail. The Kings now have over 40 licenses for their sales team.
Sports Success stories in Driving ROI and Results using Digital Signature solutions
England and Wales Cricket Board (ECB)
- Sports
- Medium
London, UK
Okta Workforce Identity helped the England and Wales Cricket Board (ECB) modernize its digital ecosystem. ECB integrated 13 apps with... Okta Single Sign-On, improving user registration completion by 66%. The platform supported over 1 million unique users in 18 months. ECB reduced onboarding costs by 50% and sped up application rollouts. Okta enabled ECB to deliver a secure, unified login for fans, players, and staff across multiple services.
Deputy helped i9 Sports cut time spent managing teams and schedules by 30%. The company gained real-time visibility into staff... schedules across four programs and six venues. Deputy enabled instant, reliable communication with 50+ employees and contractors. i9 Sports saved up to 30% by only paying for features they used. The platform ensured messages were read and improved shift coverage. Staff could easily request time off and get schedule updates on their phones.
Sports Clients Speak: The Impact of deploying Endpoint Security solutions
PGA TOUR
- Sports
- Large
Ponte Vedra Beach, USA
PGA TOUR uses AWS Generative AI to transform fan engagement. They automate play-by-play commentary with Amazon Bedrock, giving real-time analysis... for every shot. The solution helps broadcasters with instant commentary and deeper insights by querying video and data sources. Fans get immersive experiences, like designing virtual golf courses and using a generative AI assistant to access player and event data. PGA TOUR secures its intellectual property while delivering fast, interactive content to fans worldwide.
Ottawa Sports and Entertainment Group (OSEG)
- Sports
- Medium
Ottawa, Canada
InGenius connects OSEG's Mitel phone system with Salesforce CRM. This integration streamlines agent workflows for ticket sales. Agents greet season... ticket holders by name and anticipate caller needs. Call dispositions are logged to track buyer interest. OSEG delivers personalized ticket-buying experiences for Redblacks and 67’s fans.
FC Bayern used SAP Business Suite to connect HR, finance, supply chain, and fan engagement systems. The club replaced manual... processes with cloud-based tools, improving recruiting, performance management, and employee self-service. SAP integrated 52 systems and over 9.5 million fan records, enabling personalised marketing and smoother matchday operations. SAP Sports One helped manage player performance and scouting. The result is a unified digital platform that supports employees, engages fans, and drives business innovation.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Top Stories in Sports about adoption of Auto Dialer software
Chicago Cubs
- Sports
- Medium
Chicago, USA
RingCentral AI Virtual Assistant and Conversation Expert help the Chicago Cubs save 1–2 minutes per call. The Cubs automate post-call... workflows and improve coaching for their 400-person team. Salesforce integration gives real-time access to fan data. Thousands of daily fan interactions now get faster, more personal service. The Cubs raise the bar for fan experience with AI-powered solutions.
PrizePicks used Vistar Media's demand-side platform for a digital out-of-home campaign. They combined programmatic and direct OOH buys to reach... fans near major sports venues. The campaign featured tailored creative and influencer partnerships to boost engagement. PrizePicks saw an 80% lift in consideration, 121% lift in message association, and 103% lift in brand favorability. The strategy increased awareness and drove more app downloads and first-time deposits.
Bird helped Heracles Almelo boost fan engagement using WhatsApp and Voice channels. The club achieved a 98% open rate on... WhatsApp and gained over 3,000 new opt-ins across email and WhatsApp. More than 50% of fans engaged with automated player calls. Personalized messages and videos from players increased excitement and drove season ticket renewals. Heracles used Bird’s automation tools to reach fans on their favorite channels and grow their fan database.
European Tour switched to 123FormBuilder to manage three elite golf tours. They needed to move from paper-based processes to a... fully digital, paperless environment. 123FormBuilder's seamless Salesforce integration made it easy to collect and manage event data. Staff can now build dynamic, attractive forms with conditional logic. The team praised the product's flexibility and strong customer support.
Sports Success stories in Driving ROI and Results using Sales Engagement solutions
22Yards
- Sports
- Small
Chennai, India
LeadSquared helped 22Yards double their sales productivity. 22Yards used to manage leads with Excel, which caused missed opportunities and slow... sales. With LeadSquared, they automated lead capture, tracking, and segmentation. The sales team now tracks all tasks in one place and personalizes customer engagement. Managers use reports to monitor team performance. 22Yards now organizes more tournaments and saves time with automated processes.
Norsk Sportsbransjeforening used Stratsys ESG Due Diligence to help over 90 member companies meet åpenhetsloven requirements. The platform let members... share supplier data and automate reporting. This reduced duplicate work and improved supplier chain control. Members could track documentation and share answers across the group. The solution made compliance easier and improved data quality for all.
Kochava's Free App Analytics® helped Tribuna track over 350,000 monthly active users and 40 million ad views in 30 days. Tribuna used real-time... analytics to see which football content fans liked most. They measured installs, registrations, and engagement across all their sports team apps. With these insights, Tribuna improved content and focused ad monetization on their most popular apps. This boosted their average revenue per user.
AppTweak helped PrizePicks cut customer acquisition cost (CAC) by 71% on Apple Ads before Super Bowl LX. The team used... Campaign Manager to automate keyword bidding and optimize budgets for brand and non-brand campaigns. Within a week, non-brand CAC dropped 32% in top markets. Conversion rates rose 155% for non-brand ads at peak. Over six weeks, 93% of 4,452 optimizations were automated, freeing up time for strategy and scaling results.
Choozle helped the Kansas City Chiefs boost ticket sales with a full-funnel marketing strategy. The team used CTV ads for... brand awareness and retargeted viewers with display ads to drive conversions. Choozle tracked $863K in campaign revenue using a custom passback pixel on Ticketmaster. The Chiefs achieved a 3,431% ROAS by targeting last-minute ticket buyers and existing fans. The strategy linked CTV impressions to real ticket sales.
Cisco networking and security solutions helped Adelaide Oval become a multi-use precinct. The stadium used Cisco Catalyst Center and digital... signage to improve guest engagement. Operational costs dropped with a single, secure network. Fans and hotel guests now enjoy better digital experiences. New revenue streams came from Cisco gamification. Adelaide Oval is now a top tourist destination in South Australia.
PrizePicks used Vistar Media's demand-side platform for a digital out-of-home campaign. They combined programmatic and direct OOH buys to reach... fans near major sports venues. The campaign featured tailored creative and influencer partnerships to boost engagement. PrizePicks saw an 80% lift in consideration, 121% lift in message association, and 103% lift in brand favorability. The strategy increased awareness and drove more app downloads and first-time deposits.
Sports Success stories in Driving ROI and Results using Inside Sales solutions
Cincinnati Bengals
- Sports
- Medium
Cincinnati, USA
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
Sports Clients Speak: The Impact of deploying Tag Management solutions
Boston Red Sox
- Sports
- Medium
Boston, USA
Integrate. io helped the Boston Red Sox CRM team move lead data 8x faster and cut data latency by 88%....Before, fragmented pipelines and third-party vendors slowed ticket sales and delayed lead delivery to Salesforce by up to two hours. With Integrate.io, the team built in-house pipelines, enabling live data streaming from web forms to Salesforce in just 15 minutes. This led to a 15% increase in inbound ticket inquiry conversions in eight months. Sales and analytics teams now trust their data and launch campaigns faster.
Sinch's WhatsApp Business API helped Club Atlético Peñarol cut response times by 78%. The club reduced call center volumes by... 36% and handled 96% of fan interactions without live agents. Fans received instant answers to FAQs and personalized updates through a WhatsApp chatbot. Customer satisfaction scores rose by 32%. The solution also drove $50,000 in advance membership sales during stadium closures.
Sports Success stories in Driving ROI and Results using CRM All-in-One solutions
Richmond Olympic Oval
- Sports
- Medium
Richmond, Canada
Xplor Recreation helped Richmond Olympic Oval manage over 170 activities and sports programs. The facility eliminated a 30-minute wait time... and deflected 1,493 calls each week. Online sales increased by 29%. The solution reduced false entries by 43% and paper storage by 56%. Staff now use one platform for all membership and booking needs, improving customer satisfaction and efficiency.
Epom DSP and Ad Server helped Sports Thread Ad Network boost their reach by 40%. The platform enabled 35% growth... in average client ad spend and reduced churn rates by 15%. Sports Thread used advanced reporting, analytics, and platform customization to attract more advertisers. Geo-fencing and full tech support improved campaign results. Task completion within the team became 20% faster after switching to Epom.
World Baseball Softball Confederation (WBSC)
- Sports
- Medium
Pully, Switzerland
Meltwater helps the World Baseball Softball Confederation (WBSC) track over 8 million online mentions of baseball and softball. WBSC uses Meltwater... to monitor social media and news before, during, and after major events. The platform lets WBSC filter and analyze large volumes of posts, helping them understand fan conversations. Insights from Meltwater shape WBSC's communication strategy and improve community engagement. The tool provides centralized reporting for all social channels.
PowerUp Sports embedded Brizy as a white-label website builder in its sports registration platform. This let clubs and leagues build... and update websites without developers. Over 50 customers now use Brizy CMS inside PowerUp. Client satisfaction improved for admins and end users. Website launches are faster with a no-code workflow. PowerUp gained a new upsell opportunity by bundling websites with club management.
Oracle Eloqua helped the Cincinnati Bengals boost season ticket sales and improve fan retention. The team used personalized campaigns to... engage both current and potential season ticket members. A targeted auto-renewal campaign led to a renewal rate of over 97%, surpassing the league average. More than 80% of season ticket members enrolled in auto-renewal. The Bengals also sold out of season tickets and broke records for online sales, with over 45% of new tickets bought online. Oracle Eloqua enabled the team to build stronger relationships with fans through data-driven marketing.
XTERRA used Feedlink by EmbedSocial to manage global community content. They needed to keep a premium brand look and curate... user-generated content from many social tags. EmbedSocial let them filter out unrelated posts and keep their visual identity strong. The platform helped teams in different regions work together and share the best stories. XTERRA gained insights into which links and content drove engagement. They now connect better with their athlete community and keep their brand message clear.
National Basketball Association (NBA)
- Sports
- Very Large
New York, USA
WorkRamp helped the NBA deliver safety and compliance training to youth basketball programs in 173 countries. Before WorkRamp, the NBA... relied on in-person training, which was hard to scale. With WorkRamp, nearly 1,500 people completed over 3,000 trainings, totaling almost 4,000 hours. The NBA now tracks training engagement and delivers resources in multiple languages. Feedback from staff and coaches has been very positive.
The Gym Group used Reward Gateway's CORE platform to engage over 2,200 employees, most of whom are deskless workers. The platform enabled... digital recognition, peer-to-peer rewards, and targeted communications. In one day, staff sent over 1,500 eCards, recognizing 71% of the workforce. Employee engagement scores rose by 14%. 69% of surveyed employees now strongly agree they expect to stay with the company for the next six months.
Sports examples of Driving Business Value with Data Security
Atlanta Hawks
- Sports
- Medium
Atlanta, USA
ManageEngine helped the Atlanta Hawks streamline IT operations for State Farm Arena. The team unified their IT ecosystem, boosting security... and efficiency across three facilities and over 1,000 endpoints. Automated workflows replaced email-based ticketing, closing 95% of requests monthly. Patch compliance reached 100%, and audit times dropped to minutes. Fans now enjoy seamless game day experiences thanks to real-time monitoring and automated alerts.
Measuring Social Media Marketing Success in Sports Deployments
Punjab Kings - Sports - Medium
Punjab Kings used Conviva Social Insights to track fan reactions after their rebrand from Kings XI Punjab. The team measured... hashtag adoption and compared engagement with their old and new names. Conviva helped them see positive sentiment and strong fan engagement across social platforms. They benchmarked content performance and identified YouTube as a growth opportunity. The team used these insights to boost their social media strategy during a disrupted IPL season.
Fife Sports and Leisure Trust - Sports - Medium
ContentStudio helped Fife Sports and Leisure Trust boost social media engagement by up to 25%. The team cut planning time... in half using scheduling and analytics tools. Multi-account management and approval workflows made posting easier. Productivity improved by 30-50%. Follower count and content reach also grew by 10-25%.
Burnley Football Club - Sports - Medium
Sprinklr Social Advanced helped Burnley Football Club boost social media engagement by 54%. The club published 264% more posts and... saw 655% more clicks on content. With unified publishing, analytics, and reporting, Burnley expanded its global brand presence. The team used Sprinklr to tailor posts for each platform and track brand sentiment. These tools helped attract new sponsors and grow fan interactions worldwide.
Burnley Football Club - Sports - Medium
Sprinklr Social Advanced helped Burnley Football Club boost social media engagement by 54%. The club published 264% more posts and... saw 655% more clicks on content. With unified publishing, analytics, and reporting, Burnley expanded its global brand presence. The team used Sprinklr to tailor posts for each platform and track brand sentiment. These tools helped attract new sponsors and grow fan interactions worldwide.
Burnley Football Club - Sports - Medium
Sprinklr Social Advanced helped Burnley Football Club boost social media engagement by 54%. The club published 264% more posts and... saw 655% more clicks on content. With unified publishing, analytics, and reporting, Burnley expanded its global brand presence. The team used Sprinklr to tailor posts for each platform and track brand sentiment. These tools helped attract new sponsors and grow fan interactions worldwide.
NBA team - Sports - Large
Talkwalker by Hootsuite helped an NBA team boost social video views by 352% and social impressions by 46%. The team used... audience and sentiment insights to create more original, authentic content. Engagement rose 27% across social channels, even with fewer posts. Data-driven reporting made it easy to track top posts and prove business impact. The results supported hiring a new team member to expand content efforts.
USA Cycling - Sports - Medium
USA Cycling used Taggbox UGC Suite to showcase user-generated content from event participants. They aggregated posts from event hashtags like... #TrackNats and #MTBNats to build engaging content feeds for their event web pages. Taggbox’s dashboard let them curate and publish these feeds easily, saving time and effort. As a result, event-specific widgets displayed over 50 posts each, and hashtags drove thousands of website visitors, boosting engagement and visibility for USA Cycling.
XTERRA - Sports - Medium
XTERRA used Feedlink by EmbedSocial to manage global community content. They needed to keep a premium brand look and curate... user-generated content from many social tags. EmbedSocial let them filter out unrelated posts and keep their visual identity strong. The platform helped teams in different regions work together and share the best stories. XTERRA gained insights into which links and content drove engagement. They now connect better with their athlete community and keep their brand message clear.
Motherwell FC - Sports - Small
Motherwell FC used Blinkfire Analytics to track and value social media sponsorships. The club needed real-time data to improve content... performance, audience insights, and sponsorship value. With a small digital team, they relied on Blinkfire Analytics to guide decisions and compare results with other teams. Since adopting the platform, year-over-year engagement per post increased by more than 50%. The data also helped Motherwell FC forecast partnership value and personalize fan content.
An NBA team - Sports - Large
Talkwalker helped an NBA team boost video views by 352% over the previous season. The social team used audience and... sentiment insights to create more original content and engage fans. They saw a 46% increase in social impressions and a 27% rise in engagement. Top-performing posts earned over 1 million impressions. The team used Talkwalker to report results, benchmark against other franchises, and win budget for new hires.
Angel City FC - Sports - Medium
HubSpot’s Marketing Hub Enterprise helped Angel City FC triple its fan database in two years. The team automated marketing and... unified fan data, moving from manual, fragmented tools to a single platform. They now average 350 new fan signups per week and fans spend about 7 minutes engaging with content. Real-time journey automation lets them personalize outreach and optimize campaigns quickly. This shift freed up staff to focus on building community and deepening fan loyalty.
World Baseball Softball Confederation (WBSC) - Sports - Medium
Meltwater helps the World Baseball Softball Confederation (WBSC) track over 8 million online mentions of baseball and softball. WBSC uses Meltwater... to monitor social media and news before, during, and after major events. The platform lets WBSC filter and analyze large volumes of posts, helping them understand fan conversations. Insights from Meltwater shape WBSC's communication strategy and improve community engagement. The tool provides centralized reporting for all social channels.
World Baseball Softball Confederation (WBSC) - Sports - Medium
Meltwater helps the World Baseball Softball Confederation (WBSC) track over 8 million online mentions of baseball and softball. WBSC uses Meltwater... to monitor social media and news before, during, and after major events. The platform lets WBSC filter and analyze large volumes of posts, helping them understand fan conversations. Insights from Meltwater shape WBSC's communication strategy and improve community engagement. The tool provides centralized reporting for all social channels.
World Baseball Softball Confederation (WBSC) - Sports - Medium
Meltwater helps the World Baseball Softball Confederation (WBSC) track over 8 million online mentions of baseball and softball. WBSC uses Meltwater... to monitor social media and news before, during, and after major events. The platform lets WBSC filter and analyze large volumes of posts, helping them understand fan conversations. Insights from Meltwater shape WBSC's communication strategy and improve community engagement. The tool provides centralized reporting for all social channels.
The Football Association (FA) - Sports - Large
Verint Community helped The Football Association (FA) grow its online community by 10x in 18 months. The FA replaced its... legacy platform with Verint to improve engagement, automate moderation, and reduce costs. The new platform connects 60,000 active users, supports over 1 million page views, and enables peer-to-peer support. The FA now offers forums, blogs, podcasts, and knowledge resources for coaches, referees, and fans. The community is managed by one person and achieved a 57% NPS score.