AdReady, a division of CPXi
- Marketing And Advertising
HitPath helped AdReady, a division of CPXi, improve support and real-time performance tracking. AdReady needed better feedback and faster support to serve customers and grow profits. HitPath provided... dedicated account management and 24-hour technical support, making migration easy and finishing ahead of schedule. AdReady saw no downtime and could keep business running. Real-time stats and detailed reports let the team spot issues fast and optimize campaigns. HitPath made campaign management proactive, not reactive, for AdReady and their affiliate network, Affiture.
Recent adoption and success with Marketing Attribution software in Na
Supersonic from Unity
- Gaming
AppsFlyer ROI360 and Meta VO IAA helped Supersonic from Unity boost return on ad spend (ROAS) and expand market reach. Supersonic faced challenges balancing in-app ad and in-app purchase monetization... while scaling on Meta Ads. By using Meta’s Value Optimization for In-App Ads and AppsFlyer’s measurement tools, Supersonic refined its user acquisition strategy. The company saw a 42% increase in day 7 ROAS, 53% of spend driven by optimized campaigns in six months, and a 4x increase in installs.
CaliberMind helped NetApp improve marketing analytics and sales alignment. NetApp needed to reduce noise in marketing engagement and deliver clear signals to sales. CaliberMind's Surge Scoring surfac...ed only the most engaged accounts and sent actionable alerts to sales. NetApp cut SDR lead pursuit time in half. The solution helped NetApp bridge the gap between marketing and sales with AI-driven insights.
Driving ROI and results: Understanding the Impact of Marketing Attribution in Entertainment
Comcast
- Entertainment
LiveRamp helps Comcast reach audiences on every channel. Comcast uses LiveRamp for addressable TV and cross-media measurement. Advertisers get better targeting and faster results. Clean room collabor...ations help scale high-quality audiences. Comcast gives advertisers confidence in planning and measuring campaigns. Identity is key to reaching the right viewers.
A leading subscription-video-on-demand (SVOD) service
- Entertainment
Kochava helped a leading SVOD service measure user engagement across 12+ connected devices and platforms. The SVOD service needed to track all user touchpoints and identify which media channels drove... high quality engagement. Kochava provided turnkey SDKs for secure measurement on devices like Roku, Chromecast, Apple TV, and more. The marketing team used Kochava’s multi-touch attribution to optimize campaigns and boost return on ad spend. The SVOD service saw a 38% year-over-year increase in subscriptions and premium content purchases.
Adjust helped Kongregate cut game production time. Kongregate switched to Adjust for better attribution and analytics. The platform's reliable data let them spend more on networks like Google and Met...a. Adjust's support and easy interface made QA and testing faster. Kongregate now adapts quickly in the gaming market. The result is faster launches and more success for their mobile games.
The Marketing Attribution Blueprint for Better Selection Decisions in Computer Software
ClickUp
- Computer Software
Attribution helped ClickUp grow from $4M to $150M in ARR in three years. ClickUp used Attribution to track every user journey and optimize marketing spend. The platform gave ClickUp full-funnel insig...hts and real-time CAC tracking. ClickUp saved about $500k by not building an in-house attribution model. They ramped ad spend from $0 to $4M per month in 14 months. Customer payback period improved by 9 months compared to industry standard.
Adya used Google Cloud to build advanced AI solutions for business growth. With Gemini AI, Adya accelerated time-to-market by 30%. Vertex AI helped reduce LLM building costs by 85% and improved perfo...rmance by 21%. Chirp 3 enabled localization in over 20 Indian languages with low latency. Multi-agent orchestration became 10 times faster using event-driven architecture. Adya's platform now lets users create custom AI agents and applications quickly and securely.
Measured helped Bare Performance Nutrition test their Facebook marketing with geo testing. The team wanted to know if Facebook ads were really bringing in new customers. Measured showed that Facebook... was over-reporting results. With Measured's insights, Bare Performance Nutrition increased new customer ROAS by 26%. The company now spends smarter and gets better results from their marketing.
Marketing Attribution in Action in Other Industries
Rockwell Automation
- Industrial Automation
Full Circle Insights helps Rockwell Automation build multi-touch attribution models in Salesforce. The company needed better visibility into the customer journey and more advanced funnel measurement.... Full Circle captures all marketing touches and provides dashboards to track key metrics and campaign impact. Rockwell Automation now optimizes marketing ROI, makes data-driven decisions, and improves sales performance. The team uses real-time, accurate data to identify bottlenecks and increase win rates.
Ellisphere is a French company with 125 years of experience. They provide business data services. These include data marketing, analysis, risk management, and compliance.
Driving ROI and results: Understanding the Impact of Marketing Attribution in Retail
a leading jewelry retailer
- Retail
OptiMine helped a leading jewelry retailer measure the true impact of Amazon Ads. The retailer wanted to know how Amazon Ads affected both Amazon and their own e-commerce sales. OptiMine used cross-c...hannel analysis and incrementality testing to find the real value of each channel. The retailer saw a 326% return on ad spend from Amazon Ads. Amazon Ads also helped bring in many new customers and performed as well as Google Shopping.
OptiMine helped a leading jewelry retailer measure the true impact of Amazon Ads. The retailer wanted to know how Amazon Ads affected both Amazon and their own e-commerce sales. OptiMine used cross-c...hannel analysis and incrementality testing to find the real value of each channel. The retailer saw a 326% return on ad spend from Amazon Ads. Amazon Ads also helped bring in many new customers and performed as well as Google Shopping.
Rockerbox helped a leading B2B e-commerce retailer control rising inefficiencies in paid search and shopping campaigns. The retailer used Rockerbox’s attribution data to cut wasted spend and realloca...te budget to higher ROI tactics. This led to $414K in savings in Q2 and a 27% year-to-date increase in net new customer activations. Facebook optimizations, powered by Rockerbox, drove 73% of this growth. The retailer now uses a data-driven framework for budget decisions and plans to expand measurement maturity with incrementality testing and marketing mix modeling.
Driving ROI and results: Understanding the Impact of Marketing Attribution in Media Production
Steel City Media
- Media Production
LeadsRx helped Steel City Media improve marketing attribution for its advertisers. Steel City Media used LeadsRx to get deep insights into ad performance. This allowed them to boost exposure on their... radio stations and increase return on ad spend. The company became a full-service marketing agency for its clients. They now develop marketing strategies and buy ads for their customers.
The Marketing Attribution Blueprint for Better Selection Decisions in Consumer Goods
Agwa
- Consumer Goods
Agwa used Prelaunch.com to test their AI-assisted home garden product. They created a landing page and drove targeted traffic to measure real buying intent with a $10 deposit. Prelaunch's platform he...lped Agwa validate product concepts, pricing, and customer motivations. Agwa received 11,989 visits, 2,409 subscriptions, and 283 reservations. The team gained insights into customer preferences and improved their product strategy.
CareJourney's Provider Performance Index helped Beaumont ACO improve specialist referrals. Beaumont ACO wanted a system to rate provider cost effectiveness and give actionable insights. CareJourney w...orked with the ACO to use the PPI and integrate cost scores into provider education and tools. The new system gave providers a clearer view of specialist cost effectiveness. This improved provider education and helped assess performance in a network of over 5,000 physicians.
The Marketing Attribution Blueprint for Better Selection Decisions in Telecommunications
Telco Group
- Telecommunication
Flytxt's AI-driven cross-selling solution helped Telco Group increase fixed and broadband revenue by 20% across four markets. The solution enabled best-fit plan recommendations and omni-channel promo...tions. Telco Group sold 98,000 home segment products and gained $585,000 in additional revenue. The AI solution contributed 20% of total revenue from the home segment. This case shows the impact of AI on telecom sales and customer engagement.
Vodafone Czech Republic wanted to connect their Adobe Analytics data with their online marketing platforms. They used ROIVENUE’s AI data-driven attribution and Adobe Analytics Data Feeds to do this. ...They set up daily exports of data from Adobe Analytics to ROIVENUE using Azure Blob Storage. This let them analyze marketing activities and see how many leads and purchases each campaign brought. Now, they can find the best cost per acquisition for future campaigns.
