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Marketing Attribution in Action in Other Industries

A fintech company - Fintechs

Flytxt helped a fintech company improve payment behavior of its BNPL customers. The company used analytics and automation to boost... customer engagement. This led to an average incremental impact of 8% per month. Timely and relevant engagement also reduced calls to customer care. The cost of serving customers went down.

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a large brand - Large

OptiMine helped a large brand fix messy and incomplete marketing data. The brand built a trusted data ecosystem and aligned... taxonomies and KPIs. This led to an 80% reduction in model refresh time. Model precision improved by over 50%. Customer acquisition costs dropped by up to 54%.

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a large brand - Large

OptiMine helped a large brand fix messy and incomplete marketing data. The brand built a trusted data ecosystem and aligned... taxonomies and KPIs. This led to an 80% reduction in model refresh time. Model precision improved by over 50%. Customer acquisition costs dropped by up to 54%.

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The Latest Marketing Attribution Deployments delivering value in Information Technology And Services

 

A Series B, NYC based, tech startup - Information Technology And Services - Medium

New York, USA
Account-based marketing data management Target account segmentation and scoring Account-based marketing Data enrichment

CaliberMind’s customer data platform helped a Series B tech startup in New York clean and unify their account and contact data. The company used... CaliberMind to enrich, score, and tier 40,000 accounts, segmenting them by fit and value. Integration with multiple data providers improved data quality and targeting. The startup built a focused target account list and projected $1.3B in potential annual recurring revenue. Sales and marketing teams could now plan and track engagement with high-value accounts.

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Apptio - Information Technology And Services - Large

Bellevue, USA
Marketing attribution and ROI analysis Funnel tracking and lead management Marketing performance measurement Sales and marketing alignment

Full Circle Insights helped Apptio improve marketing data accuracy and forecast reliability. The marketing operations team replaced manual reporting with... automated attribution and funnel tracking. They gained better alignment with sales and more confidence in campaign performance data. Flexible lead scoring and multitouch attribution models gave deeper insight into the customer journey. Apptio now makes more informed decisions about budget and resource allocation.

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Livestorm - Information Technology And Services - Medium

Attribution helped Livestorm triple their ROAS in one year by eliminating underperforming ads. The platform saved Livestorm 240 hours each... year on manual analysis and cut marketing spend by over $360,000. Livestorm used Attribution’s marketing analytics to map the full customer journey and optimize ad spend. They improved their LTV:CAC ratio by 3x using multi-touch attribution and real-time insights. Livestorm continues to rely on Attribution for actionable reporting and growth.

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Driving ROI and results: Understanding the Impact of Marketing Attribution in Marketing And Advertising

AdReady, a division of CPXi - Marketing And Advertising

HitPath helped AdReady, a division of CPXi, improve support and real-time performance tracking. AdReady needed better feedback and faster support... to serve customers and grow profits. HitPath provided dedicated account management and 24-hour technical support, making migration easy and finishing ahead of schedule. AdReady saw no downtime and could keep business running. Real-time stats and detailed reports let the team spot issues fast and optimize campaigns. HitPath made campaign management proactive, not reactive, for AdReady and their affiliate network, Affiture.

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Steel City Media - Marketing And Advertising - Medium

LeadsRx helps Steel City Media improve ad spend returns for its advertisers. The company uses marketing attribution and insights from... LeadsRx. This lets Steel City Media boost exposure on its radio stations and other channels. They now act as a full-service marketing agency for their clients. The partnership deepens client relationships and drives better marketing results.

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Driving ROI and results: Understanding the Impact of Marketing Attribution in Retail

Eppi - Retail

Roivenue Measurement helped Eppi, a Slovakian jeweller, fix blind spots in their marketing data. Eppi used to rely on last-touch... attribution, missing key steps in the customer journey. Roivenue's AI-driven attribution and Path Stitching revealed up to 80% more touchpoints and showed Facebook's true impact was 505% higher than reported. Eppi saw a 124% increase in margin return on marketing investment, 25% more conversions, and 21% higher net revenue after switching to Roivenue.

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Rebag - Retail - Medium

Rockerbox helped Rebag scale TikTok ad spend by over 100% year-over-year. Rebag used Rockerbox's deterministic attribution and direct TikTok integration... to measure true channel performance. This gave the team confidence to invest more in TikTok, matching Meta's spend. Rockerbox's centralized reporting and warehousing integration enabled daily LTV to CAC tracking. Executive teams used these insights to guide disciplined, data-driven marketing growth.

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Marketing Attribution in Action in Entertainment

A major smart TV original equipment manufacturer (OEM) - Entertainment - Very Large

Kochava for Publishers helped a major smart TV OEM boost performance marketing on CTV. The OEM used outcomes measurement to... track ad exposure and user engagement across devices. They achieved a 9.5% lift in same-screen app installs and an 8.7% lift in cross-platform conversions. Real-time attribution enabled advertisers to see direct results and increase campaign spend. The platform now supports a performance-based marketing model for CTV advertising.

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The Latest Marketing Attribution Deployments delivering value in Government Administration

 

Ontario College of Social Workers and Social Service Workers - Government Administration - Medium

Toronto, Canada
Media monitoring and reporting Press release distribution Media monitoring Public relations management

Cision helped the Ontario College of Social Workers and Social Service Workers move from manual media monitoring to real-time awareness. The communications team... now uses Cision’s platform for media monitoring, social listening, and AI-powered content summaries. This shift reduced time spent on repetitive tasks and improved internal alignment. Press releases reach key audiences faster with PR Newswire and SocialBoost. The team now completes tasks in minutes instead of hours, staying prepared and informed in a regulated sector.

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Marketing Attribution in Action in Media Production

 

Globo - Media Production - Very Large

Rio de Janeiro, Brazil
Cloud-based live media production Metadata automation for video content Media production automation Cloud migration

Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.

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Driving ROI and results: Understanding the Impact of Marketing Attribution in Telecommunications

 

Virgin Mobile UAE - Telecommunications - Medium

Dubai, UAE
Mobile app install attribution Audience segmentation for campaign optimization Attribution and analytics User acquisition

Virgin Mobile UAE used Adjust to improve attribution accuracy and optimize marketing campaigns. The company saw a 25% increase in... ROI on key campaigns and a 30% reduction in wasted spend through fraud prevention. Adjust enabled a 44% uplift in direct and assisted installs. The team gained real-time insights and better audience targeting. Virgin Mobile UAE now runs more efficient and data-driven campaigns.

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Recent adoption and success with Marketing Attribution software in Financial Services

 

Dave, Inc - Financial Services - Medium

Los Angeles, USA
Mobile attribution and cost aggregation Ad creative optimization and fraud prevention Fraud detection Customer acquisition

AppsFlyer helped Dave, Inc save $408k from ad fraud in 2023. The fintech company unified mobile attribution and cost aggregation,... restoring confidence in ad budgets. Dave used AppsFlyer’s Creative Optimization tool to automate reporting and improve campaign decisions. This led to a 12% increase in click-through rate and a 10% reduction in ad spend. The marketing team also saved up to 10 hours a week on reporting tasks.

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The Latest Marketing Attribution Deployments delivering value in Consumer Electronics

 

Agwa - Consumer Electronics - Small

Tel Aviv, Israel
Product demand validation for new launch Pricing and feature preference testing Concept validation Market research

Agwa used Prelaunch. com to test which home gardening solution customers would actually buy. They set up landing pages and...drove targeted traffic, collecting $10 deposits to confirm real purchase intent. 81% of ready-to-buy customers chose the larger, 3-shelf version, despite traditional surveys favoring the smaller model. Prelaunch.com revealed new customer segments and provided actionable insights on pricing, messaging, and product features. Agwa gained a clear revenue forecast and a deeper understanding of their market.

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The Latest Marketing Attribution Deployments delivering value in Automotive

An automotive parts and accessories retailer - Automotive - Large

Measured helped an automotive parts and accessories retailer prove the value of upper-funnel ads. The CMO wanted to run awareness... campaigns but faced board skepticism. Measured provided a way to show that awareness spending could drive sales and growth. The company operates in over 70 facilities with more than 5,000 employees. This led to a marketing budget increase for the retailer.

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The Latest Marketing Attribution Deployments delivering value in Computer And Network Security

Ping Identity - Computer & Network Security - Large

Email-to-Case Advance (E2CA) helped Ping Identity improve case management in Salesforce. The company faced slow case resolution and limited email... handling. E2CA enabled faster case creation, multiple attachments, and better comment management. Features like canned comments and automated article sharing boosted agent productivity. Customer experience improved with quicker responses and informative emails.

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Marketing Attribution in Action in Internet

 

Pinterest - Internet - Large

San Francisco, USA
Privacy-centric advertising measurement Data collaboration for retail media Advertising measurement Data collaboration

Pinterest used LiveRamp's clean room solution to address the loss of third-party signals in digital advertising. By integrating LiveRamp, Pinterest... enabled privacy-centric data collaboration with partners like Albertsons and Mondelēz. This allowed advertisers to match ad exposure to sales data without sharing personal information. A six-week campaign for Triscuit saw a 16% increase in sales and units, and a 19% rise in buyers. The solution improved measurement, audience targeting, and trust with brand partners.

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Driving ROI and results: Understanding the Impact of Marketing Attribution in Hospital And Health Care

 

Banner Health - Hospital & Health Care - Very Large

Phoenix, USA
Provider performance evaluation Healthcare analytics

Banner Health uses CareJourney to access trusted provider performance data. Brett Bingham, Chief Network Development Officer, relies on CareJourney for... provider performance conversations. The platform helps Banner Health evaluate and discuss provider quality. CareJourney supports data-driven decisions in healthcare management. Banner Health values CareJourney as a key data source.

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