Marketing Attribution Client Stories | Industry adoption & Deployment Successes

Nakatomi partnered with Prelaunch to test and validate their innovative product, Prologue by NIDA. They faced the challenge of ensuring... the product resonated with their target audience. Prelaunch designed a two-step reservation funnel to identify and filter potential leads. The process included a subscription form and a qualifying survey. The results showed a 33.4% engagement rate and a 51.7% reservation rate, indicating strong interest and participation.
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LeadsRx Attribution helped an intelligent automation tech company prepare for a new product launch. The company used impartial attribution data... to support paid marketing efforts. They adjusted campaigns in real time as new data became available. This flexible approach aimed to ensure a successful launch and improve marketing performance.
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OptiMine helped a large brand fix messy and incomplete marketing data. The brand built a trusted data ecosystem and aligned... taxonomies and KPIs. This led to an 80% reduction in model refresh time. Model precision improved by over 50%. Customer acquisition costs dropped by up to 54%. OptiMine's marketing measurement tools made data-driven decisions faster and more accurate.
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OptiMine helped a large brand fix messy and incomplete marketing data. The brand built a trusted data ecosystem and aligned... taxonomies and KPIs. This led to an 80% reduction in model refresh time. Model precision improved by over 50%. Customer acquisition costs dropped by up to 54%. OptiMine's marketing measurement tools made data-driven decisions faster and more accurate.
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AppsFlyer ROI360 and Meta VO IAA helped Supersonic from Unity boost return on ad spend (ROAS) and expand market reach. Supersonic faced challenges... balancing in-app ad and in-app purchase monetization while scaling on Meta Ads. By using Meta’s Value Optimization for In-App Ads and AppsFlyer’s measurement tools, Supersonic refined its user acquisition strategy. The company saw a 42% increase in day 7 ROAS, 53% of spend driven by optimized campaigns in six months, and a 4x increase in installs.
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CaliberMind helped NetApp improve marketing analytics and sales alignment. NetApp needed to reduce noise in marketing engagement and deliver clear... signals to sales. CaliberMind's Surge Scoring surfaced only the most engaged accounts and sent actionable alerts to sales. NetApp cut SDR lead pursuit time in half. The solution helped NetApp bridge the gap between marketing and sales with AI-driven insights.
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Full Circle Insights helped Apptio improve marketing data accuracy and forecast reliability. The marketing operations team replaced manual, labor-intensive reporting... with automated multitouch attribution and funnel tracking. They now produce more accurate reports and forecasts, gaining confidence in campaign performance data. Flexible lead scoring and reactivation features enable better resource allocation and alignment with sales. Apptio's team reports higher productivity and plans to expand their use of Full Circle Insights.
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Attribution helped ClickUp grow from $4M to $150M in ARR in three years. ClickUp used Attribution to track every user... journey and optimize marketing spend. The platform gave ClickUp full-funnel insights and real-time CAC tracking. ClickUp saved about $500k by not building an in-house attribution model. They ramped ad spend from $0 to $4M per month in 14 months. Customer payback period improved by 9 months compared to industry standard.
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Rockerbox Multi-Touch Attribution helped SEMrush achieve a 7. 1% lift in performance. SEMrush's internal attribution tool struggled to measure upper-funnel...campaigns. Rockerbox provided granular insights into Paid Video and Paid Social channels. SEMrush shifted budget based on Rockerbox's data-driven recommendations. The experiment validated Rockerbox's impact and improved SEMrush's marketing results.
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Adya used Google Cloud to build advanced AI solutions for business growth. With Gemini AI, Adya accelerated time-to-market by 30%.... Vertex AI helped reduce LLM building costs by 85% and improved performance by 21%. Chirp 3 enabled localization in over 20 Indian languages with low latency. Multi-agent orchestration became 10 times faster using event-driven architecture. Adya's platform now lets users create custom AI agents and applications quickly and securely.
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Grazitti migrated LiveRamp's data and processes from Acxiom in under four months. The team set up a new Salesforce Lightning... org, integrated Zuora and Marketo, and ensured zero data loss. No business processes were interrupted during the migration. User experience improved with Salesforce Lightning. LiveRamp's systems were fully replicated and operational on time.
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LiveRamp and Google Display & Video 360 helped Omni Hotels & Resorts boost advertising conversions by 4x. The hospitality company... used its first-party data with PAIR to deliver relevant ads while protecting customer privacy. LiveRamp’s Authenticated Traffic Solution enabled secure data collaboration and addressability. PMG and MiQ supported campaign planning and activation. Omni Hotels & Resorts achieved more personalized, effective advertising without using cookies or device IDs.
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Cision MultiVu helped Apple Leisure Group (ALG Vacations) adapt during the pandemic. ALG needed to reach clients and build confidence... for future travel. They used a multi-channel, integrated campaign to drive awareness and support travel agent partners. The campaign positioned ALG as a thought leader in hospitality. Results included increased client confidence and industry visibility.
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HitPath helped AdReady, a division of CPXi, improve support and real-time performance tracking. AdReady needed better feedback and faster support... to serve customers and grow profits. HitPath provided dedicated account management and 24-hour technical support, making migration easy and finishing ahead of schedule. AdReady saw no downtime and could keep business running. Real-time stats and detailed reports let the team spot issues fast and optimize campaigns. HitPath made campaign management proactive, not reactive, for AdReady and their affiliate network, Affiture.
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Adjust helped Wave Money boost installs by 404%. The company lowered customer acquisition cost by 12%. Cost per registration dropped... by 32%. Wave Money used Adjust for mobile attribution, analytics, and deep linking. The team unified campaign data and improved paid media performance. This led to measurable business growth in financial services.
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Kochava for Publishers helped a major smart TV OEM measure outcomes for CTV performance marketing. The customer wanted to prove... CTV ads could drive direct user actions, not just awareness. Kochava enabled real-time attribution of ad exposure to app installs and cross-device conversions. The customer saw a 9.5% lift in same-screen app installs and an 8.7% lift in installs across other smart TVs. These results led advertisers to increase their spend and run more campaigns on the platform.
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Measured Incrementality Platform helped an automotive parts and accessories retailer prove the value of upper-funnel ads. The CMO wanted to... expand beyond mid- and lower-funnel marketing but faced board skepticism. The platform enabled the team to show that awareness campaigns could increase sales. This proof led to a marketing budget increase. The retailer operates from over 70 facilities across four continents with more than 5,000 employees.
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Roivenue Measurement helped Eppi, a Slovakian jeweller, fix blind spots in their marketing data. Eppi used to rely on last-touch... attribution, missing key steps in the customer journey. Roivenue's AI-driven attribution and Path Stitching revealed up to 80% more touchpoints and showed Facebook's true impact was 505% higher than reported. Eppi saw a 124% increase in margin return on marketing investment, 25% more conversions, and 21% higher net revenue after switching to Roivenue.
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CareJourney's Provider Performance Index helped Beaumont ACO improve specialist referrals. The ACO manages over 325,000 covered lives, including 26,000 Medicare... Shared Savings Program beneficiaries. CareJourney worked with physician leaders to ensure the cost scoring system fit their needs. The solution gave providers better insight into specialist cost effectiveness. This improved provider education and specialist distribution payments across a network of 5,000 physicians.
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Flytxt's AI-driven cross-selling solution helped Telco Group increase fixed and broadband revenue by 20% across four markets. The solution enabled... best-fit plan recommendations and omni-channel promotions. Telco Group sold 98,000 home segment products and gained $585,000 in additional revenue. The AI solution contributed 20% of total revenue from the home segment. This case shows the impact of AI on telecom sales and customer engagement.
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