Marketing Attribution Customer wins | Real Customer Results Across Industries 2026
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Marketing Attribution in Action in Other Industries
Global travel brand
- Travel ECommerce
- Large
Ruler Analytics helped a global travel brand unify marketing measurement across online and offline channels. The brand integrated CRM data... to connect phone and agent bookings with digital campaigns. They used marketing mix modelling and multi-touch attribution to analyze 100 weeks of data. This approach revealed $400M+ in attributed revenue and an 8x blended ROAS. The team now makes revenue-based decisions and validates CTV performance.
Flytxt helped a fintech company improve payment behavior of its BNPL customers. The company used analytics and automation to boost... customer engagement. This led to an average incremental impact of 8% per month. Timely and relevant engagement also reduced calls to customer care. The cost of serving customers went down.
OptiMine helped a large brand fix messy and incomplete marketing data. The brand built a trusted data ecosystem and aligned... taxonomies and KPIs. This led to an 80% reduction in model refresh time. Model precision improved by over 50%. Customer acquisition costs dropped by up to 54%.
OptiMine helped a large brand fix messy and incomplete marketing data. The brand built a trusted data ecosystem and aligned... taxonomies and KPIs. This led to an 80% reduction in model refresh time. Model precision improved by over 50%. Customer acquisition costs dropped by up to 54%.
CPXi (AdReady division)
- Marketing And Advertising
- Medium
New York, USA
AdReady, a division of CPXi, used HitPath to improve real-time performance tracking and support. Their old platform had slow feedback... and poor support. HitPath offered 24-hour help and made migration fast and easy. AdReady saw no downtime and could keep running business as usual. Real-time stats and custom reports let them spot issues and optimize campaigns quickly. The team moved from reactive to proactive campaign management, helping both performance clients and affiliates.
Full Circle Insights helped Integrate align marketing, sales, and finance teams. The marketing team gained full-funnel visibility and accurate reporting... inside their CRM. They used custom dashboards to track campaign performance and justify marketing spend. The solution enabled clear revenue attribution and improved collaboration. Integrate now measures pipeline impact and sets goals with finance, driving better efficiency and budget allocation.
Steel City Media
- Marketing And Advertising
- Medium
LeadsRx helps Steel City Media improve ad spend returns for its advertisers. The company uses marketing attribution and insights from... LeadsRx. This lets Steel City Media boost exposure on its radio stations and other channels. They now act as a full-service marketing agency for their clients. The partnership deepens client relationships and drives better marketing results.
Undisclosed healthcare firm
- Hospital & Health Care
- Medium
USA
M-Clean helped a healthcare firm unify patient data across Salesforce and Marketo. The firm struggled with duplicate records, compliance risks,... and manual data cleanup. M-Clean automated deduplication, standardized patient information, and synced consent flags. This led to 100% compliance accuracy and a 25% improvement in patient experience. Manual IT workload dropped by 95%, and email bounce rates fell by 15%.
UMass Memorial Health Care
- Hospital & Health Care
- Large
Worcester, USA
UMass Memorial Health Care used Cision Comms Cloud to boost positive media coverage. The media team aimed to generate 100... good news stories each year, despite being only four people and facing tough competition for attention. With Cision, they reached their annual goal before summer. Their stories appeared in major outlets like the Boston Globe and The New York Times. The platform helped them target the right reporters and manage PR campaigns more effectively.
Banner Health
- Hospital & Health Care
- Very Large
Phoenix, USA
Banner Health uses CareJourney to access trusted provider performance data. Brett Bingham, Chief Network Development Officer, relies on CareJourney for... provider performance conversations. The platform helps Banner Health evaluate and discuss provider quality. CareJourney supports data-driven decisions in healthcare management. Banner Health values CareJourney as a key data source.
A Series B, NYC based, tech startup
- Information Technology And Services
- Medium
New York, USA
CaliberMind’s customer data platform helped a Series B tech startup in New York clean and unify their account and contact data. The company used... CaliberMind to enrich, score, and tier 40,000 accounts, segmenting them by fit and value. Integration with multiple data providers improved data quality and targeting. The startup built a focused target account list and projected $1.3B in potential annual recurring revenue. Sales and marketing teams could now plan and track engagement with high-value accounts.
Livestorm
- Information Technology And Services
- Medium
Attribution helped Livestorm triple their ROAS in one year by eliminating underperforming ads. The platform saved Livestorm 240 hours each... year on manual analysis and cut marketing spend by over $360,000. Livestorm used Attribution’s marketing analytics to map the full customer journey and optimize ad spend. They improved their LTV:CAC ratio by 3x using multi-touch attribution and real-time insights. Livestorm continues to rely on Attribution for actionable reporting and growth.
Recent adoption and success with Marketing Attribution software in Retail
Eppi
- Retail
Roivenue Measurement helped Eppi, a Slovakian jeweller, fix blind spots in their marketing data. Eppi used to rely on last-touch... attribution, missing key steps in the customer journey. Roivenue's AI-driven attribution and Path Stitching revealed up to 80% more touchpoints and showed Facebook's true impact was 505% higher than reported. Eppi saw a 124% increase in margin return on marketing investment, 25% more conversions, and 21% higher net revenue after switching to Roivenue.
Rockerbox helped Rebag scale TikTok ad spend by over 100% year-over-year. Rebag used Rockerbox's deterministic attribution and direct TikTok integration... to measure true channel performance. This gave the team confidence to invest more in TikTok, matching Meta's spend. Rockerbox's centralized reporting and warehousing integration enabled daily LTV to CAC tracking. Executive teams used these insights to guide disciplined, data-driven marketing growth.
Recent adoption and success with Marketing Attribution software in Financial Services
Tamam
- Financial Services
- Medium
Saudi Arabia
Tamam used Search Ads Maven by Kochava to automate Apple Ads campaigns. They faced rising costs for loan purchase conversions... due to increased competition. With automation, Tamam cut cost per loan purchase by 50%. Cost per acquisition dropped 55%. App installs grew by 33%. Generic keyword campaigns saw a 150% increase in new acquisitions. Automation helped Tamam scale growth and reduce wasted spend.
The Latest Marketing Attribution Deployments delivering value in Consumer Electronics
Agwa
- Consumer Electronics
- Small
Tel Aviv, Israel
Agwa used Prelaunch. com to test which home gardening solution customers would actually buy. They set up landing pages and...drove targeted traffic, collecting $10 deposits to confirm real purchase intent. 81% of ready-to-buy customers chose the larger, 3-shelf version, despite traditional surveys favoring the smaller model. Prelaunch.com revealed new customer segments and provided actionable insights on pricing, messaging, and product features. Agwa gained a clear revenue forecast and a deeper understanding of their market.
Driving ROI and results: Understanding the Impact of Marketing Attribution in Entertainment
INDIEZ
- Entertainment
- Small
Vietnam
Adjust helped INDIEZ increase app installs by 20% and improve ROAS by 50% in the US. INDIEZ used Adjust Datascape... to analyze raw data and optimize marketing campaigns for their mobile games. The team identified valuable user sources and filtered out fraudulent traffic using Adjust's Fraud Prevention Suite. INDIEZ could quickly allocate budgets to channels with high lifetime value users. They also customized metrics to fit their campaign goals.
Driving ROI and results: Understanding the Impact of Marketing Attribution in Hospitality
Delta Air Lines
- Hospitality
- Very Large
Atlanta, USA
LiveRamp helped Delta Air Lines unify fragmented first-party data into a single customer view. Delta used LiveRamp to onboard and... activate data, building a strong framework for its media network. This enabled Delta to deliver personalized in-flight experiences, like curated entertainment and real-time flight info. Strategic partnerships with brands like Paramount+ and T-Mobile enhanced traveler satisfaction. Delta continues to use LiveRamp to create tailored moments for its 200 million annual travelers.
Driving ROI and results: Understanding the Impact of Marketing Attribution in Media Production
Globo
- Media Production
- Very Large
Rio de Janeiro, Brazil
Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
The Latest Marketing Attribution Deployments delivering value in Banking
Bradesco
- Banking
- Very Large
Osasco, Brazil
Bradesco used AppsFlyer DCR to fix data blindspots. The bank saw a 150% boost in performance. AppsFlyer helped Bradesco get... better data and insights. This led to smarter decisions and improved results. The case shows how data collaboration tools can drive big gains in banking.
The Latest Marketing Attribution Deployments delivering value in Consumer Goods
Made In
- Consumer Goods
- Small
Austin, USA
Made In used Measured to test Facebook ad incrementality. Their adjustment factor rose by 295%. Incremental ROAS increased by 182%.... Year-over-year incremental ROAS improved by 26%. The company gained better efficiency from Facebook ads. Measured helped them prove marketing impact with clear metrics.
