Marketing Attribution Customer wins | Real Customer Results Across Industries 2026

OptiMine helped UHC improve marketing performance. UHC used OptiMine's solutions to measure and optimize their marketing investments. The platform provided... detailed insights across all channels. UHC gained better control over their marketing spend. This led to stronger results for the brand.
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OptiMine helped UHC improve marketing performance. UHC used OptiMine's solutions to measure and optimize their marketing investments. The platform provided... detailed insights across all channels. UHC gained better control over their marketing spend. This led to stronger results for the brand.
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Attribution helped MyComputerCareer, an IT training school, track $5M in annual ad spend across multiple channels and agencies. The platform connected... ad platforms to their CRM, revealing which agency drove real enrollments. Intero Digital's campaigns achieved a 51% reduction in cost per lead and a 55% drop in spend while maintaining lead volume. Attribution exposed a 40% higher lead-to-show rate for Intero Digital compared to another agency. This data-driven approach let MyComputerCareer optimize marketing spend and agency partnerships for better student enrollments.
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CBT Nuggets used Rockerbox to improve marketing attribution. They found Google Analytics data was often flawed. Rockerbox helped them track... YouTube impact using post-purchase surveys. The platform centralized all marketing data, saving the cost of hiring another data team member. CBT Nuggets built custom attribution models with Rockerbox, gaining transparency and control over their marketing mix.
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AppsFlyer helped ABI Games Studio cut their effective cost per install (eCPI) by up to 40% for Apple Search Ads. The team saw... a 13% increase in click-to-install conversion rates and doubled installs in one month. AppsFlyer gave ABI a full view of their ad performance data after iOS 14.5 changes. ABI used this data to make better ad investment decisions and plans to increase their budget by 50%. The partnership improved user retention and campaign optimization.
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Adjust helped Widogame, a mobile game publisher in Vietnam, track and analyze marketing campaigns. With Adjust, Widogame increased installs by... 4,900% and revenue by 2,200%. The number of ad channels grew from 1 to 10. Widogame used custom dashboards to monitor retention, LTV, and ROAS. The team managed all campaigns in one platform, saving time and effort.
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Yaqoot used Kochava’s Search Ads Maven Brand Defense to cut Apple Ads cost per tap by 76%. The team faced... rising costs as competitors targeted their brand keywords. OMD MENA deployed AI-powered automation to defend Yaqoot’s brand terms and optimize keyword bidding. This led to a 69% drop in cost per acquisition and a 52% decrease in cost per goal for SIM sales. Yaqoot reinvested savings into new growth campaigns, improving ad efficiency and reach.
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Flytxt used contextual marketing to re-engage inactive foreign resident customers for a leading 4G service provider. The campaign led to... a 33% drop in customer churn. It also achieved 8% growth in ARPU. The solution focused on personalized, real-time interactions. This approach helped stimulate usage among a hard-to-reach segment.
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CaliberMind’s customer data platform helped a Series B tech startup in New York clean and unify their account and contact data. The company used... CaliberMind to enrich, score, and tier 40,000 accounts, segmenting them by fit and value. Integration with multiple data providers improved data quality and targeting. The startup built a focused target account list and projected $1.3B in potential annual recurring revenue. Sales and marketing teams could now plan and track engagement with high-value accounts.
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AutoTestIQ helped a global Salesforce consulting partner speed up QA by using AI to generate test cases from screenshots. The team faced... slow, manual test design due to missing documentation and frequent UI changes. With AI-driven screenshot analysis, they quickly created structured test scenarios and reduced manual effort. Test coverage reached 80%, and time spent on test case design dropped by 70%. Manual testing effort fell by 50%, and QA efficiency rose by 40%.
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Ruler Analytics helped a global travel brand unify marketing measurement across online and offline channels. The brand integrated CRM data... to connect phone and agent bookings with digital campaigns. They used marketing mix modelling and multi-touch attribution to analyze 100 weeks of data. This approach revealed $400M+ in attributed revenue and an 8x blended ROAS. The team now makes revenue-based decisions and validates CTV performance.
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Roivenue Measurement helped Eppi, a Slovakian jeweller, fix blind spots in their marketing data. Eppi used to rely on last-touch... attribution, missing key steps in the customer journey. Roivenue's AI-driven attribution and Path Stitching revealed up to 80% more touchpoints and showed Facebook's true impact was 505% higher than reported. Eppi saw a 124% increase in margin return on marketing investment, 25% more conversions, and 21% higher net revenue after switching to Roivenue.
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Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
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LiveRamp and Adobe Real-Time CDP helped U. S. Bank boost its data-driven marketing. The bank connected its first-party data across...platforms like Facebook, Google, and LinkedIn. This led to a 2x–3x increase in match rates for paid media audiences. U.S. Bank improved personalization and reached more customers while maintaining strong privacy controls. The integration reduced operational overhead and enhanced security for customer data.
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Agwa used Prelaunch. com to test which home gardening solution customers would actually buy. They set up landing pages and...drove targeted traffic, collecting $10 deposits to confirm real purchase intent. 81% of ready-to-buy customers chose the larger, 3-shelf version, despite traditional surveys favoring the smaller model. Prelaunch.com revealed new customer segments and provided actionable insights on pricing, messaging, and product features. Agwa gained a clear revenue forecast and a deeper understanding of their market.
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Banner Health uses CareJourney to access trusted provider performance data. Brett Bingham, Chief Network Development Officer, relies on CareJourney for... provider performance conversations. The platform helps Banner Health evaluate and discuss provider quality. CareJourney supports data-driven decisions in healthcare management. Banner Health values CareJourney as a key data source.
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Made In used Measured to test Facebook ad incrementality. Their adjustment factor rose by 295%. Incremental ROAS increased by 182%.... Year-over-year incremental ROAS improved by 26%. The company gained better efficiency from Facebook ads. Measured helped them prove marketing impact with clear metrics.
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Cision helps Visit Bentonville target journalists and secure national media coverage. The team uses Cision to promote tourism, arts, and... events in Bentonville. Cision's data-driven tools make it easy to find the right media contacts. Visit Bentonville proves the value of earned media to stakeholders using Cision's reporting. Coverage includes Forbes and Outside magazine. The platform supports both business and leisure tourism outreach.
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