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Driving ROI and results: Understanding the Impact of Advocacy Marketing in Non Profit Organization Management

Albuquerque Community Foundation - Non Profit Organization Management

CommunitySuite by Foundant helped Albuquerque Community Foundation improve their processes. They moved from FIMS to CommunitySuite. The foundation benefited from... ongoing training and unlimited customer support. The solution supported both donor management and finances. The organization saw better operations across the board.

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Albuquerque Community Foundation - Non Profit Organization Management

CommunitySuite by Foundant helped Albuquerque Community Foundation improve their processes. They moved from FIMS to CommunitySuite. The foundation benefited from... ongoing training and unlimited customer support. The solution supported both donor management and finances. The organization saw better operations across the board.

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Project QUEST - Non Profit Organization Management

Project QUEST used Bonterra's case management solution to help their community after COVID-19 caused 150,000 people in San Antonio to apply for unemployment. The organization needed... a way to serve more people and prepare for the future. Bonterra's software helped them manage cases and support members in need. Project QUEST's chief program officer shared how the solution improved their impact.

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Boys & Girls Clubs of America - Non Profit Organization Management

OpenWater helped Boys & Girls Clubs of America manage 600 to 700 award submissions with over 400 judges across three rounds. The team reduced... administrative work, especially for regional judging. OpenWater's reporting tools made it easy to track regional program progress. Staff could quickly export and organize application PDFs. The platform supported multiple programs at once.

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Advocacy Marketing in Action in Other Industries

Framatome - Utilities - Very Large

Sociabble helped Framatome boost leader visibility and impact with clients and partners. Framatome needed to improve brand awareness and showcase... its expertise in the nuclear sector. Employees wanted to share their work but faced challenges in messaging and compliance. Sociabble provided structured support and tools for employee advocacy. This enabled Framatome's leaders to become strategic spokespeople and improved communication with stakeholders.

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Rambøll - Engineering, Design And Consultancy

Sociuu Employee Advocacy helped Rambøll Transport & Buildings boost their recruitment campaigns. They involved 100 executives to share job listings... on LinkedIn. Over 50% of these executives engaged and shared the campaigns. The campaigns generated more than 2000 clicks on landing pages in just weeks. Rambøll used simple graphics and clear calls to action to drive results.

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Berwick Academy - Education

Blackbaud's suite of education management solutions helped Berwick Academy automate processes and improve efficiency. The school moved to a connected,... cloud-based system, making it easier for tech-savvy families to access resources. Parents now enjoy a seamless experience for grades, billing, and contracts. The platform improved communication and information sharing. Berwick Academy values its influence on product development with Blackbaud.

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Advocacy Marketing in Action in Consumer Goods

Cornetto - Consumer Goods

Bulbshare helped Cornetto connect with youth audiences in Italy. The platform enabled real-time, on-demand responses to marketing briefs. Cornetto achieved... a 78% engagement rate with the Bulbshare community. They co-developed campaign ideas based on deep consumer insight. The ongoing relationship drove community-validated campaigns and strong audience engagement.

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Coca-Cola HBC - Consumer Goods

Haiilo helped Coca-Cola HBC scale their employer brand and improve employee advocacy. Coca-Cola HBC wanted to show their authentic culture... and attract the right talent. They used Haiilo for its easy user experience and flexible features. The platform reached 4 million people and delivered $100,000 in visibility. Coca-Cola HBC achieved a 94% user engagement rate with Haiilo.

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Cyfrowa Foto (Colorland.pl) - Consumer Goods

Refericon is a referral program for e-commerce. Cyfrowa Foto, owner of Colorland.pl, needed a fast way to get new customers... during the busy holiday season. They tested Refericon for 30 days and got 824 referrals and 605 new email addresses. After full rollout, they reached 7,000 referrals and over 1,300 new emails, with 54% being new to their list. On Colorland.pl, referral codes led to a 7.2% conversion rate, and in December, conversion reached 10.5%. The program helped increase sales and grow their customer base quickly.

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The Latest Advocacy Marketing Deployments delivering value in Food And Beverages

Abel & Cole - Food & Beverages

Herdify helped Abel & Cole lower acquisition costs and find better customers. Abel & Cole used Herdify’s Behavioural Segmentation Engine... to target real-world communities where word of mouth was strong. Direct mail campaigns focused on these hotspots. Response rates increased by 164%. Average order value went up 18%. Cost per acquisition dropped 78%. Abel & Cole gained more loyal, profitable customers and reduced waste by printing and posting fewer packs.

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Fiorucci - Food & Beverages

Fiorucci used Crowdly to build a panel of real customers for rapid market research. They launched the Fiorucci Insiders program... to get feedback on new products, test marketing ideas, and learn about shopping habits. The platform helped them engage millennial customers and gather quality insights. Results included 7,250 survey completions, 88% positive impact on buying habits, a 70% average survey conversion rate, and over 8,000 opt-ins for ongoing research.

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Recent adoption and success with Advocacy Marketing software in Health Wellness And Fitness

Listen To Your Gut - Health, Wellness And Fitness

OSI Affiliate Software helped Listen To Your Gut manage their affiliate program. The company needed a solution that worked well... with BigCommerce and was easy to set up. OSI Affiliate Software provided simple tracking and custom affiliate setups. Listen To Your Gut paid $240 for a year and earned that back in a few months. They plan to use the software for a new site in the future.

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Thorne - Health, Wellness And Fitness

Fairing helps Thorne measure the impact of its UFC partnership. Thorne uses Fairing's HDYHAU survey in their post-checkout flow. They... get an 82% response rate on the first question. UFC-attributed customers have a 9.4% higher average order value. Thorne can now track conversions from UFC campaigns and prove ROI. Fairing gives Thorne clear attribution and revenue insights.

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Driving ROI and results: Understanding the Impact of Advocacy Marketing in Insurance

Allianz - Insurance

Ambassify helped Allianz boost employee engagement and brand visibility. Allianz used Ambassify to connect Ambassadors and keep them engaged across... distances. The platform made it easy for employees to share branded content on social media. Allianz collected feedback from brokers and salespeople using Ambassify quizzes. Employees felt more confident sharing company messages, helping Allianz show thought-leadership and pride in their brand.

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The Advocacy Marketing Blueprint for Better Selection Decisions in Marketing And Advertising

360insights - Marketing And Advertising

PostBeyond helps 360insights share company values with all employees. 360insights uses PostBeyond to build a strong culture and connect a... team of 300 people across locations. The platform supports employee engagement and internal communication. 360insights focuses on four pillars: connection, progress, control, and higher purpose. PostBeyond helps 360insights create a workplace where employees feel valued and informed.

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The Latest Advocacy Marketing Deployments delivering value in Computer Software

Vidyard - Computer Software

EveryoneSocial helped Vidyard improve employee engagement with internal newsletters. Vidyard used storytelling in content emails to make them more fun... and personal. Olivia Cullen led the effort, using themes and real-life inspiration. The first email with this strategy had an 85% open rate. Vidyard now keeps a 75% average open rate on these emails.

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The Latest Advocacy Marketing Deployments delivering value in Government Administration

City of Inglewood - Government Administration

Submittable helped the City of Inglewood launch a property tax relief program in under a month. The city wanted to... support homeowners who missed out on previous relief programs. A three-person finance team, with help from U.S. Bank and Submittable, set up a secure and easy-to-use online application. The program sent $500 payments to 4,730 residents, distributing $2.3 million. The team overcame challenges like a tight timeline and residents with limited computer skills.

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Recent adoption and success with Advocacy Marketing software in Accounting

Schneider Downs - Accounting

Clearview Social helped Schneider Downs boost employee engagement and content reach. The firm faced challenges with manual posting and inconsistent... messaging across 600+ employees. Clearview Social's automation features made sharing easy and improved message consistency. Since September 2023, 50 users generated 4,022 shares, 3,852 clicks, and $17,394 in earned media value. Employee engagement and brand awareness increased with more frequent LinkedIn activity.

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Driving ROI and results: Understanding the Impact of Advocacy Marketing in Consumer Electronics

Ricoh Canada - Consumer Electronics

GaggleAMP helped Ricoh Canada grow its social media reach. The company started with a three-month pilot using nine sales reps.... They reached 534,000 people during the pilot. After expanding the program, Ricoh Canada increased its reach to 2.6 million in six months. Employees found the platform easy to use and saw more engagement on their personal accounts. The program exceeded expectations for employee participation and social sharing.

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Recent adoption and success with Advocacy Marketing software in Information Technology And Services

Securonix - Information Technology And Services

Securonix used MarketBeam to improve their social media strategy. Before MarketBeam, their marketing team struggled with time-consuming posting and low... engagement. With MarketBeam, they managed multi-channel posting and gained a centralized view of analytics. They saw a 150% increase in LinkedIn engagement, 70% employee adoption, and up to a 1250% increase in LinkedIn page impressions. MarketBeam helped Securonix boost brand visibility and streamline their workflow.

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Recent adoption and success with Advocacy Marketing software in Design

uppercase - Design

Brandpad helped uppercase improve their brand guidelines process. Before using Brandpad, creating guidelines took days and clients rarely used them.... With Brandpad, clients get direct access to assets and can share links easily. This reduced friction during handover. The team at uppercase now saves time and feels more confident that guidelines are used.

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Advocacy Marketing in Action in Construction

Built - Construction

Built used Influitive to automate and improve their referral program. Before Influitive, Built managed referrals manually and struggled to scale.... They switched to Influitive for its easy Salesforce integration and out-of-the-box features. The implementation was smooth and allowed Built to run gamified referral campaigns. As a result, Built achieved a 363% ROI from their automated referral program.

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The Advocacy Marketing Blueprint for Better Selection Decisions in Events Services

Ragnar Relay - Events Services - Medium

BrandChamp helped Ragnar Relay manage hundreds of ambassadors with ease. The old ambassador marketing software made tracking ROI and managing... people hard. BrandChamp let one team member oversee all ambassadors and applicants. The platform gave quick access to social media profiles and improved accountability. Ragnar created a four-part training program and unified their brand voice. The new system made it easy to manage both virtual and live events nationwide.

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Advocacy Marketing in Action in Hospital And Health Care

Penn State Health - Hospital & Health Care

Sprout Social helped Penn State Health manage social media more efficiently. The Smart Inbox let them respond to patients quickly... and with empathy. Saved Replies made it easy to answer common questions while keeping a personal touch. Tagging and reporting gave them clear insights for better decisions. They saw a 70% decrease in time to build custom reports, a 1 hour response time, and an 80% reduction in errors.

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