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Recent adoption and success with Advocacy Marketing software in Non Profit Organization Management

Jeannette Rankin Women’s Scholarship Fund - Non Profit Organization Management

The Jeannette Rankin Women’s Scholarship Fund wanted to make it easier for women to apply for scholarships. Their old online... system was hard to use and stopped many women from finishing their applications. They switched to Submittable to make the process simple and easy. More women started and finished their applications right away. The new system also helped the staff train and manage many reviewers quickly. This led to more completed applications and a smoother review process.

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Albuquerque Community Foundation - Non Profit Organization Management

CommunitySuite by Foundant helped Albuquerque Community Foundation improve their processes. They moved from FIMS to CommunitySuite. The foundation benefited from... ongoing training and unlimited customer support. The solution supported both donor management and finances. The organization saw better operations across the board.

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Albuquerque Community Foundation - Non Profit Organization Management

CommunitySuite by Foundant helped Albuquerque Community Foundation improve their processes. They moved from FIMS to CommunitySuite. The foundation benefited from... ongoing training and unlimited customer support. The solution supported both donor management and finances. The organization saw better operations across the board.

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Wilmington Alliance - Non Profit Organization Management

Apricot by Bonterra helped Wilmington Alliance move from manual spreadsheets to real-time dashboards. This change made reporting to funders and... stakeholders faster and more consistent. The new transparency improved internal alignment. It also raised Wilmington Alliance's reputation in the community. The case highlights how smarter case management software builds trust and streamlines workflows for nonprofits.

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Boys & Girls Clubs of America - Non Profit Organization Management

OpenWater helped Boys & Girls Clubs of America manage 600 to 700 award submissions with over 400 judges across three rounds. The team reduced... administrative work, especially for regional judging. OpenWater's reporting tools made it easy to track regional program progress. Staff could quickly export and organize application PDFs. The platform supported multiple programs at once.

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The Salvation Army, USA Southern Territory - Non Profit Organization Management

Blackbaud Enterprise Fundraising CRM helps The Salvation Army, USA Southern Territory manage donor data and fundraising. The software supports over... 600 users across 15 states. It streamlines workflows and boosts productivity for staff. The system helps engage 6.5 million constituents. The organization distributed 60,011 food boxes and provided over 426,000 snacks last year. Staff value the flexibility, integration, and support from Blackbaud and partners like BrightVine.

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The Advocacy Marketing Blueprint for Better Selection Decisions in Health Wellness And Fitness

Listen To Your Gut - Health, Wellness And Fitness

OSI Affiliate Software helped Listen To Your Gut manage their affiliate program. The company needed a solution that worked well... with BigCommerce and was easy to set up. OSI Affiliate Software provided simple tracking and custom affiliate setups. Listen To Your Gut paid $240 for a year and earned that back in a few months. They plan to use the software for a new site in the future.

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Mando - Health, Wellness And Fitness

Mando used Fairing's attribution surveys to track how customers found them across YouTube, TikTok, and podcasts. They faced a challenge... with measuring podcast and creator impact when click-based tracking did not work. Fairing helped Mando recategorize open-text survey responses, revealing hidden podcast and creator influence. This improved their podcast CPA by 9.2% and reduced ambiguous 'Other' responses by 3.12%. Mando gained better insights, leading to smarter marketing spend and confident reinvestment in top-performing channels.

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U Perform - Health, Wellness And Fitness

BrandChamp helped U Perform grow its ambassador program by 10x. Over 500 athletes joined the program. U Perform saw a... 10:1 ROI from referral sales. The platform automated recruitment, engagement, and rewards. U Perform built a strong athlete community and boosted brand credibility. BrandChamp made the program easy to manage and scale.

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Driving ROI and results: Understanding the Impact of Advocacy Marketing in Consumer Goods

Cornetto - Consumer Goods

Bulbshare helped Cornetto connect with youth audiences in Italy. The platform enabled real-time, on-demand responses to marketing briefs. Cornetto achieved... a 78% engagement rate with the Bulbshare community. They co-developed campaign ideas based on deep consumer insight. The ongoing relationship drove community-validated campaigns and strong audience engagement.

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Coca-Cola HBC - Consumer Goods

Haiilo helped Coca-Cola HBC scale their employer brand and improve employee advocacy. Coca-Cola HBC wanted to show their authentic culture... and attract the right talent. They used Haiilo for its easy user experience and flexible features. The platform reached 4 million people and delivered $100,000 in visibility. Coca-Cola HBC achieved a 94% user engagement rate with Haiilo.

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Cyfrowa Foto (Colorland.pl) - Consumer Goods

Refericon is a referral program for e-commerce. Cyfrowa Foto, owner of Colorland.pl, needed a fast way to get new customers... during the busy holiday season. They tested Refericon for 30 days and got 824 referrals and 605 new email addresses. After full rollout, they reached 7,000 referrals and over 1,300 new emails, with 54% being new to their list. On Colorland.pl, referral codes led to a 7.2% conversion rate, and in December, conversion reached 10.5%. The program helped increase sales and grow their customer base quickly.

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Driving ROI and results: Understanding the Impact of Advocacy Marketing in Food And Beverages

Abel & Cole - Food & Beverages

Herdify helped Abel & Cole lower acquisition costs and find better customers. Abel & Cole used Herdify’s Behavioural Segmentation Engine... to target real-world communities where word of mouth was strong. Direct mail campaigns focused on these hotspots. Response rates increased by 164%. Average order value went up 18%. Cost per acquisition dropped 78%. Abel & Cole gained more loyal, profitable customers and reduced waste by printing and posting fewer packs.

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Hendrick’s Gin (William Grant & Sons) - Food & Beverages

Crowdly helped Hendrick’s Gin build a lasting brand advocacy program. The challenge was to better understand their customer database and... inspire advocates to spread the word. Using Crowdly, Hendrick’s gained insights into what attracts their advocates and how to connect with them. The solution included an Advocacy Audit and targeted Facebook campaigns. This approach improved brand loyalty and increased word-of-mouth influence.

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Advocacy Marketing in Action in Other Industries

Enedis - Utilities - Very Large

Sociabble's Social Grid Alternant platform helped Enedis engage 2,000 interns across France. By September 2024, 1,357 interns registered, reaching an... 80% registration rate. In three months, 54% of users interacted with content, and 77% of engagement came from user-generated posts. The platform improved intern integration, boosted employer branding, and earned Enedis a 4.12/5 rating from 1,119 reviews. 81.8% of interns wanted to be hired after their mission, showing strong satisfaction.

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JBC - Staffing And Recruiting

GaggleAMP helped JBC expand its recruiting reach by 226 million in one year. Nearly 100 JBC employees used the platform... to promote job openings and boost brand awareness. The program led to 127,000 new social media connections and over 8,200 social interactions. JBC gained an estimated $73,000 in earned media value. The platform made employee advocacy easy and helped JBC communicate its rebrand effectively.

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The Advocacy Marketing Blueprint for Better Selection Decisions in Information Technology And Services

AFAS Software - Information Technology And Services

Sociuu helped AFAS Software boost its brand with employee advocacy. 65% of employees used Sociuu to share company content, increasing... brand visibility and engagement. AFAS saw an ROI over 5× the license cost. The integration with Brandwatch gave real-time analytics to improve content strategy. AFAS now has a stronger online presence and better industry leadership.

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Securonix - Information Technology And Services

Securonix used MarketBeam to improve their social media strategy. Before MarketBeam, their marketing team struggled with time-consuming posting and low... engagement. With MarketBeam, they managed multi-channel posting and gained a centralized view of analytics. They saw a 150% increase in LinkedIn engagement, 70% employee adoption, and up to a 1250% increase in LinkedIn page impressions. MarketBeam helped Securonix boost brand visibility and streamline their workflow.

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Advocacy Marketing in Action in Insurance

Allianz - Insurance

Ambassify helped Allianz boost employee engagement and brand visibility. Allianz used Ambassify to connect Ambassadors and keep them engaged across... distances. The platform made it easy for employees to share branded content on social media. Allianz collected feedback from brokers and salespeople using Ambassify quizzes. Employees felt more confident sharing company messages, helping Allianz show thought-leadership and pride in their brand.

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Advocacy Marketing in Action in Marketing And Advertising

360insights - Marketing And Advertising

PostBeyond helps 360insights share company values with all employees. 360insights uses PostBeyond to build a strong culture and connect a... team of 300 people across locations. The platform supports employee engagement and internal communication. 360insights focuses on four pillars: connection, progress, control, and higher purpose. PostBeyond helps 360insights create a workplace where employees feel valued and informed.

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Recent adoption and success with Advocacy Marketing software in Computer Software

Vidyard - Computer Software

EveryoneSocial helped Vidyard improve its employee advocacy program. Vidyard used EveryoneSocial to send engaging content emails to employees. Olivia Cullen,... Vidyard’s social media specialist, used storytelling to make the emails fun and authentic. Her first email with this strategy had an 85% open rate. Vidyard now has a consistent 75% open rate on these newsletters.

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Recent adoption and success with Advocacy Marketing software in Accounting

Schneider Downs - Accounting

Clearview Social helped Schneider Downs boost employee engagement and content reach. The firm faced challenges with manual posting and inconsistent... messaging across 600+ employees. Clearview Social's automation features made sharing easy and improved message consistency. Since September 2023, 50 users generated 4,022 shares, 3,852 clicks, and $17,394 in earned media value. Employee engagement and brand awareness increased with more frequent LinkedIn activity.

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Recent adoption and success with Advocacy Marketing software in Design

uppercase - Design

Brandpad helped uppercase improve their brand guidelines process. Before using Brandpad, creating guidelines took days and clients rarely used them.... With Brandpad, clients get direct access to assets and can share links easily. This reduced friction during handover. The team at uppercase now saves time and feels more confident that guidelines are used.

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The Latest Advocacy Marketing Deployments delivering value in Construction

Built - Construction

Built used Influitive to automate and improve their referral program. Before Influitive, Built managed referrals manually and struggled to scale.... They switched to Influitive for its easy Salesforce integration and out-of-the-box features. The implementation was smooth and allowed Built to run gamified referral campaigns. As a result, Built achieved a 363% ROI from their automated referral program.

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The Advocacy Marketing Blueprint for Better Selection Decisions in Hospital And Health Care

Penn State Health - Hospital & Health Care

Sprout Social helped Penn State Health manage social media more efficiently. The Smart Inbox let them respond to patients quickly... and with empathy. Saved Replies made it easy to answer common questions while keeping a personal touch. Tagging and reporting gave them clear insights for better decisions. They saw a 70% decrease in time to build custom reports, a 1 hour response time, and an 80% reduction in errors.

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