Top Advocacy Marketing Use Cases in Insurance

Allianz France - Insurance

Allianz France used Sociabble to improve their internal communication. The Sociabble team was very supportive and answered all their questions. The rollout process was seamless and followed a detaile...d plan. Allianz France found the support helpful during the project. The experience helped them achieve their goals for employee communication.

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Allianz - Insurance

Ambassify helped Allianz boost employee engagement and brand visibility. Allianz used Ambassify to connect Ambassadors and keep them engaged across distances. The platform made it easy for employees ...to share branded content on social media. Allianz collected feedback from brokers and salespeople using Ambassify quizzes. Employees felt more confident sharing company messages, helping Allianz show thought-leadership and pride in their brand.

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Common Advocacy Marketing Challenges in Marketing And Advertising and How to Solve Them

360insights - Marketing And Advertising

PostBeyond helps 360insights share company values with all employees. 360insights uses PostBeyond to build a strong culture and connect a team of 300 people across locations. The platform supports em...ployee engagement and internal communication. 360insights focuses on four pillars: connection, progress, control, and higher purpose. PostBeyond helps 360insights create a workplace where employees feel valued and informed.

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Common Advocacy Marketing Challenges in Non Profit Organization Management and How to Solve Them

Jeannette Rankin Women’s Scholarship Fund - Non Profit Organization Management

The Jeannette Rankin Women’s Scholarship Fund wanted to make it easier for women to apply for scholarships. Their old online system was hard to use and stopped many women from finishing their applica...tions. They switched to Submittable to make the process simple and easy. More women started and finished their applications right away. The new system also helped the staff train and manage many reviewers quickly. This led to more completed applications and a smoother review process.

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Albuquerque Community Foundation - Non Profit Organization Management

CommunitySuite by Foundant helped Albuquerque Community Foundation improve their processes. They moved from FIMS to CommunitySuite. The foundation benefited from ongoing training and unlimited custom...er support. The solution supported both donor management and finances. The organization saw better operations across the board.

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Albuquerque Community Foundation - Non Profit Organization Management

CommunitySuite by Foundant helped Albuquerque Community Foundation improve their processes. They moved from FIMS to CommunitySuite. The foundation benefited from ongoing training and unlimited custom...er support. The solution supported both donor management and finances. The organization saw better operations across the board.

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Wilmington Alliance - Non Profit Organization Management

Apricot by Bonterra helped Wilmington Alliance move from manual spreadsheets to real-time dashboards. This change made reporting to funders and stakeholders faster and more consistent. The new transp...arency improved internal alignment. It also raised Wilmington Alliance's reputation in the community. The case highlights how smarter case management software builds trust and streamlines workflows for nonprofits.

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Boys & Girls Clubs of America - Non Profit Organization Management

OpenWater helped Boys & Girls Clubs of America manage 600 to 700 award submissions with over 400 judges across three rounds. The team reduced administrative work, especially for regional judging. Ope...nWater's reporting tools made it easy to track regional program progress. Staff could quickly export and organize application PDFs. The platform supported multiple programs at once.

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Common Advocacy Marketing Challenges in Education and How to Solve Them

Berwick Academy - Education

Blackbaud's suite of education management solutions helped Berwick Academy automate processes and improve efficiency. The school moved to a connected, cloud-based system, making it easier for tech-sa...vvy families to access resources. Parents now enjoy a seamless experience for grades, billing, and contracts. The platform improved communication and information sharing. Berwick Academy values its influence on product development with Blackbaud.

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EF High School Exchange Year - Education

BrandChamp helped EF High School Exchange Year manage its ambassador program. Before, the team struggled with manual work and disorganized rewards. BrandChamp's automation and targeting made it easy ...to assign activities and rewards that fit each ambassador. In 2024, ambassadors created 17,064 pieces of user-generated content, 4,641 Instagram shares, 3,339 TikTok shares, and 773 online reviews. The program became more efficient and engaging for students.

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Top Advocacy Marketing Use Cases in Computer Software

Adobe - Computer Software

Adobe used Influitive to relaunch its Community Experts Program. The challenge was to move from a transactional support forum to a more engaged, flexible community. Influitive helped Adobe streamline... management, track member activity, and expand engagement beyond forums. In three months, Adobe saw a 29% increase in engaged advocates and 10,877 acts of advocacy. Integrations with Khoros and a new rewards system boosted participation and made tracking easier.

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Vidyard - Computer Software

EveryoneSocial helped Vidyard improve its employee advocacy program. Vidyard used EveryoneSocial to send engaging content emails to employees. Olivia Cullen, Vidyard’s social media specialist, used s...torytelling to make the emails fun and authentic. Her first email with this strategy had an 85% open rate. Vidyard now has a consistent 75% open rate on these newsletters.

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Common Advocacy Marketing Challenges in Food And Beverages and How to Solve Them

Abel & Cole - Food & Beverages

Herdify helped Abel & Cole lower acquisition costs and find better customers. Abel & Cole used Herdify’s Behavioural Segmentation Engine to target real-world communities where word of mouth was stron...g. Direct mail campaigns focused on these hotspots. Response rates increased by 164%. Average order value went up 18%. Cost per acquisition dropped 78%. Abel & Cole gained more loyal, profitable customers and reduced waste by printing and posting fewer packs.

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Hendrick’s Gin (William Grant & Sons) - Food & Beverages

Crowdly helped Hendrick’s Gin build a lasting brand advocacy program. The challenge was to better understand their customer database and inspire advocates to spread the word. Using Crowdly, Hendrick’...s gained insights into what attracts their advocates and how to connect with them. The solution included an Advocacy Audit and targeted Facebook campaigns. This approach improved brand loyalty and increased word-of-mouth influence.

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Common Advocacy Marketing Challenges in Other Industries and How to Solve Them

Rambøll - Engineering, Design And Consultancy

Sociuu Employee Advocacy helped Rambøll Transport & Buildings boost their recruitment campaigns. They involved 100 executives to share job listings on LinkedIn. Over 50% of these executives engaged a...nd shared the campaigns. The campaigns generated more than 2000 clicks on landing pages in just weeks. Rambøll used simple graphics and clear calls to action to drive results.

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JBC - Staffing And Recruiting

GaggleAMP helped JBC expand its recruiting reach by 226 million in one year. Nearly 100 JBC employees used the platform to promote job openings and boost brand awareness. The program led to 127,000 n...ew social media connections and over 8,200 social interactions. JBC gained an estimated $73,000 in earned media value. The platform made employee advocacy easy and helped JBC communicate its rebrand effectively.

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Common Advocacy Marketing Challenges in Accounting and How to Solve Them

BeachFleischman CPAs - Accounting

Clearview Social helped BeachFleischman CPAs boost their social media reach. The firm needed more partners and staff to share content online. After using Clearview Social, website traffic from Linked...In grew by 1,342%. Online leads increased by 124 in one year. This brought in $200,000 in new business. The tool made social sharing easy for their team.

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Common Advocacy Marketing Challenges in Health Wellness And Fitness and How to Solve Them

Listen To Your Gut - Health, Wellness And Fitness

OSI Affiliate Software helped Listen To Your Gut manage their affiliate program. The company needed a solution that worked well with BigCommerce and was easy to set up. OSI Affiliate Software provide...d simple tracking and custom affiliate setups. Listen To Your Gut paid $240 for a year and earned that back in a few months. They plan to use the software for a new site in the future.

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Mando - Health, Wellness And Fitness

Mando used Fairing's attribution surveys to track how customers found them across YouTube, TikTok, and podcasts. They faced a challenge with measuring podcast and creator impact when click-based trac...king did not work. Fairing helped Mando recategorize open-text survey responses, revealing hidden podcast and creator influence. This improved their podcast CPA by 9.2% and reduced ambiguous 'Other' responses by 3.12%. Mando gained better insights, leading to smarter marketing spend and confident reinvestment in top-performing channels.

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Top Advocacy Marketing Use Cases in Information Technology And Services

Securonix - Information Technology And Services

Securonix used MarketBeam to improve their social media strategy. Before MarketBeam, their marketing team struggled with time-consuming posting and low engagement. With MarketBeam, they managed multi...-channel posting and gained a centralized view of analytics. They saw a 150% increase in LinkedIn engagement, 70% employee adoption, and up to a 1250% increase in LinkedIn page impressions. MarketBeam helped Securonix boost brand visibility and streamline their workflow.

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Common Advocacy Marketing Challenges in Design and How to Solve Them

uppercase - Design

Brandpad helped uppercase improve their brand guidelines process. Before using Brandpad, creating guidelines took days and clients rarely used them. With Brandpad, clients get direct access to assets... and can share links easily. This reduced friction during handover. The team at uppercase now saves time and feels more confident that guidelines are used.

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Common Advocacy Marketing Challenges in Internet and How to Solve Them

eBay - Internet

Bulbshare helped eBay run word-of-mouth campaigns using a network of UK micro-influencers. The goal was to drive conversations about eBay's product verticals and boost platform traffic. Bulbshare bui...lt a community of 100 micro-influencers to create engaging content. The campaign delivered 95% positive sentiment and produced 446 pieces of social content. Ongoing co-creation with the Bulbshare influencer network continues to support eBay's marketing efforts.

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Common Advocacy Marketing Challenges in Hospital And Health Care and How to Solve Them

Penn State Health - Hospital & Health Care

Sprout Social helped Penn State Health manage social media more efficiently. The Smart Inbox let them respond to patients quickly and with empathy. Saved Replies made it easy to answer common questio...ns while keeping a personal touch. Tagging and reporting gave them clear insights for better decisions. They saw a 70% decrease in time to build custom reports, a 1 hour response time, and an 80% reduction in errors.

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Common Advocacy Marketing Challenges in Consumer Goods and How to Solve Them

Coca-Cola HBC - Consumer Goods

Haiilo helped Coca-Cola HBC scale their employer brand and improve employee advocacy. Coca-Cola HBC wanted to show their authentic culture and attract the right talent. They used Haiilo for its easy ...user experience and flexible features. The platform reached 4 million people and delivered $100,000 in visibility. Coca-Cola HBC achieved a 94% user engagement rate with Haiilo.

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Cyfrowa Foto (Colorland.pl) - Consumer Goods

Refericon is a referral program for e-commerce. Cyfrowa Foto, owner of Colorland.pl, needed a fast way to get new customers during the busy holiday season. They tested Refericon for 30 days and got 8...24 referrals and 605 new email addresses. After full rollout, they reached 7,000 referrals and over 1,300 new emails, with 54% being new to their list. On Colorland.pl, referral codes led to a 7.2% conversion rate, and in December, conversion reached 10.5%. The program helped increase sales and grow their customer base quickly.

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