Central Florida Foundation
- Non Profit Organization Management
- Small
Orlando, USA
Foundant’s CommunitySuite, GLM, and SLM helped Central Florida Foundation move from paper-based to digital workflows. The foundation reduced grant and... donation processing time by 25%. Monthly close time was cut in half. The team now has a simpler, cleaner review process. Systems are more connected and efficient.
Central Florida Foundation
- Non Profit Organization Management
- Small
Orlando, USA
Foundant’s CommunitySuite, GLM, and SLM helped Central Florida Foundation move from paper-based to digital workflows. The foundation reduced grant and... donation processing time by 25%. Monthly close time was cut in half. The team now has a simpler, cleaner review process. Systems are more connected and efficient.
Boys & Girls Clubs of America
- Non Profit Organization Management
OpenWater helped Boys & Girls Clubs of America manage 600 to 700 award submissions with over 400 judges across three rounds. The team reduced... administrative work, especially for regional judging. OpenWater's reporting tools made it easy to track regional program progress. Staff could quickly export and organize application PDFs. The platform supported multiple programs at once.
ChamberRVA (Richmond Chamber of Commerce)
- Non Profit Organization Management
- Medium
Muster helped ChamberRVA launch a digital advocacy program. Before using Muster, ChamberRVA relied on traditional outreach and could not track... member actions. With Muster, they sent more advocacy messages and mobilized members around key legislative issues. The platform increased their visibility and empowered members to support policy goals. ChamberRVA saw improved engagement and results from their advocacy efforts.
PMG used Sprout Social Influencer Marketing to launch Jazwares' SquishPillow. They identified creators in niche communities using topic-first search and... analytics. The campaign generated over 20 million impressions and a 3.18% engagement rate. PMG sold out 2,500 Target preorders for SquishPillow. Automated reporting saved hours and proved direct sales impact from influencer marketing.
Join The Dots, an independent media agency, used Herdify’s behavioural science targeting to improve campaign results for clients. By overlaying Herdify’s... insights on their audience segmentation, they achieved smarter targeting and reduced media waste. The agency saw higher response rates, increased order values, and lower acquisition costs in campaigns for brands like Abel & Cole, KSS, and the RSPCA. Join The Dots credits Herdify for helping them reach the right people at the right time. This partnership led to measurable improvements in media planning and ROI.
BrandChamp helped Yoga People, a marketing agency for yoga studios, automate their brand ambassador program management. Yoga People saved over... 30 hours each month by streamlining onboarding and reward processes. The agency saw a 300% increase in sales revenue for client programs. Ambassador applications rose by 225% after using BrandChamp. The platform made it easy to grow and manage more ambassador programs for clients.
Vidyard
- Information Technology And Services
- Medium
Kitchener, Canada
Vidyard used EveryoneSocial to boost employee advocacy and engagement. After switching to EveryoneSocial 2.0, Vidyard's content emails achieved an 85%... open rate on the first try and now average a 75% open rate. The click rate reached 16%, far above the industry benchmark. Vidyard also saw a 100% increase in engagements per share and a 16% increase in brand reach. The program led to more users and higher confidence in copywriting for the team.
Scala
- Information Technology And Services
- Medium
Paris, France
Sociabble helped Scala boost website traffic by 30% in just weeks. Scala used Sociabble's employee advocacy platform to turn 150... employees into brand advocates. Gamification features encouraged content sharing and creation. The activity rate hit 94% after one month. Social media traffic to Scala's website rose by 90%.
Valiantys Federal
- Information Technology And Services
- Small
Axomo helped Valiantys Federal, a small IT services firm, automate swag management for a one-person marketing team. The platform saved... hours each week by centralizing fulfillment. Valiantys Federal achieved flawless brand consistency across all branded items. Axomo enabled rapid turnaround for events and ensured premium product quality. The solution supported seamless scaling as the company grew.
The Advocacy Marketing Blueprint for Better Selection Decisions in Education
Washington University in St. Louis
- Education
- Large
St. Louis, USA
Washington University in St. Louis used WizeHive's Zengine platform to launch a COVID-19 emergency relief fund. The university needed to... quickly support students facing financial hardship due to campus shutdowns. With Zengine, they set up an application and review process in days, funding over 700 individuals with more than $500,000 in grants. The process was so efficient, they ran a second round for staff. The platform helped manage data from multiple sources and streamline reviews.
Blackbaud Award Management helped Sam Houston State University simplify its scholarship process. The platform reduced application completion time to under... an hour. Nearly 90% of scholarship opportunities are now auto-matched to students. The university saw a 40% year-over-year increase in applications. Mobile access improved, making it easier for students to apply. Staff and students both benefited from the streamlined system.
Driving ROI and results: Understanding the Impact of Advocacy Marketing in Insurance
A leading insurance company
- Insurance
- Large
A leading insurance company wanted to increase the number of policies written by its independent agents. The company had strong... training resources, but agent engagement was inconsistent. BI WORLDWIDE provided a program to link training with sales growth. The initiative aimed to boost agent awareness, loyalty, and policy sales. Results focused on improving engagement and driving measurable sales outcomes.
Taylor Clark (firefighter)
- Government Administration
- Small
Superfeet Work Slim-Fit Cushion insoles helped firefighter Taylor Clark reduce foot fatigue during long 48-hour shifts. He used the insoles... in his duty boots and noticed increased comfort. The product is recommended for anyone wearing work boots for extended periods. The review highlights improved comfort for professionals on their feet all day.
Driving ROI and results: Understanding the Impact of Advocacy Marketing in Computer Software
Zuora
- Computer Software
- Medium
Redwood City, USA
Bonterra Deed helped Zuora scale global employee giving and volunteering. The platform made it easy for employees to join campaigns... and support causes they care about. Zuora used Bonterra Deed to connect giving and volunteering to ESG goals. The company saw record participation in workplace giving, especially during Giving Tuesday. Employees could lead their own fundraising and impact initiatives. Zuora’s social impact team gained flexibility and better reporting for global programs.
Driving ROI and results: Understanding the Impact of Advocacy Marketing in Food And Beverages
Fiorucci
- Food & Beverages
- Medium
Italy
Fiorucci used Crowdly to connect with millennial customers and gather rapid insights for business decisions. They launched the Fiorucci Insiders... program to engage real customers in surveys and feedback. Using Crowdly, Fiorucci tested new product concepts and marketing campaigns with their target audience. The platform helped them understand shopping habits and increase retailer adoption. Fiorucci achieved 7,250 survey completions, a 70% average survey conversion rate, and 8,000+ opt-ins for ongoing research.
Driving ROI and results: Understanding the Impact of Advocacy Marketing in Accounting
BeachFleischman CPAs
- Accounting
- Medium
Tucson, USA
Clearview Social helped BeachFleischman CPAs boost their website traffic from LinkedIn by 1,342%. The accounting firm saw a year-over-year increase... of 124 online leads. This led to $200,000 in new business in the first year. Employees found it easy to share content on social media. The firm used Clearview Social to expand their online reach and attract more clients.
OSI Affiliate Software helped Listen To Your Gut manage their affiliate program. The company needed a solution that worked well... with BigCommerce and was easy to set up. OSI Affiliate Software provided simple tracking and custom affiliate setups. Listen To Your Gut paid $240 for a year and earned that back in a few months. They plan to use the software for a new site in the future.
The Advocacy Marketing Blueprint for Better Selection Decisions in Legal Services
A leading San Jose business law firm
- Legal Services
- Small
San Jose, USA
SocioSquares helped a leading San Jose business law firm boost local map rankings by 46%. The team restructured the site... hierarchy, clarified service areas, and built new location pages. This led to 81% of priority keywords ranking in the Top 3 map pack, up from 55%. Organic keyword rankings grew by 214%, and the firm kept a 39.6% lead qualification rate. The project ran for nine months and drove steady lead growth across new locations.
Recent adoption and success with Advocacy Marketing software in Retail
Tortuga
- Retail
- Small
Oakland, USA
Tortuga used Fairing to improve marketing attribution and optimize spend. Fairing's post-purchase surveys revealed that only 1% of customers first... heard about Tortuga from their blog, leading to a shift in marketing focus. Affiliate content was found to drive 49% of business, resulting in a 74% year-over-year increase in affiliate sales. Nearly 20% of customers came from word-of-mouth referrals, helping Tortuga adjust pricing and promotions. Fairing data also guides Tortuga's future product development based on customer feedback.
Driving ROI and results: Understanding the Impact of Advocacy Marketing in Human Resources
Unique
- Human Resources
- Large
Brussels, Belgium
Unique used Ambassify to launch a company-wide talent auction for De Warmste Week. Employees submitted their talents, and colleagues bid... on them to raise money for charity. Ambassify's platform enabled campaign creation, promotion, and engagement tracking. The initiative increased employee engagement and grew Unique’s ambassador community. The campaign showcased diverse talents and fostered stronger connections among staff.
The Latest Advocacy Marketing Deployments delivering value in Financial Services
Emburse
- Financial Services
- Large
Influitive Managed Services helped Emburse grow and engage its customer advocacy community. Emburse used Managed Services to re-engage over 110... inactive members and support a 50% membership growth goal. The team provided campaign support, content creation, and reporting. Managed Services also handled rewards integration and improved recruitment. Emburse saw higher engagement and more leadership buy-in for its advocacy program.
Recent adoption and success with Advocacy Marketing software in Consumer Electronics
Ricoh Canada
- Consumer Electronics
- Very Large
Toronto, Canada
Ricoh Canada used GaggleAMP to boost its social media reach. In a three-month pilot, nine sales reps achieved a reach... of 534,000 people. After expanding the program, Ricoh Canada’s social reach grew to 2.6 million in six months. Employees found the platform easy to use and liked having control over shared content. The company saw higher engagement and steady growth in followers and impressions.
WINTERSTEIGER
- Mechanical Or Industrial Engineering
- Large
Ried im Innkreis, Austria
Haiilo helped WINTERSTEIGER connect 1,200 employees across 30 locations with a modern intranet. The old static homepage was replaced by... a mobile-ready, multilingual platform. Employees now access content from any device and location. Automatic translation breaks language barriers. 950 users are active on the new system, boosting daily engagement. WINTERSTEIGER now shares targeted, multimedia content and reaches all divisions, including production staff.
The Advocacy Marketing Blueprint for Better Selection Decisions in Design
uppercase
- Design
Brandpad helped uppercase improve their brand guidelines process. Before using Brandpad, creating guidelines took days and clients rarely used them.... With Brandpad, clients get direct access to assets and can share links easily. This reduced friction during handover. The team at uppercase now saves time and feels more confident that guidelines are used.
Sociuu helped Walter Tools boost its LinkedIn presence using employee advocacy. Employees shared 840 posts, with 48% coming from employee-driven... advocacy. The program achieved a 66% adoption rate and 81% engagement from 69 employees. Walter Tools saw €31,000 earned media value in 6 months and a 5.6 ROI. Employee engagement and share of voice increased significantly.
The Advocacy Marketing Blueprint for Better Selection Decisions in Hospitality
BCD Travel
- Hospitality
- Very Large
Utrecht, Netherlands
BCD Travel used PostBeyond to launch BCD Buzz, an employee advocacy program. They trained sales teams on social media and... content sharing. In 10 months, employees shared content over 17,000 times, driving 100,000+ interactions. The program generated $243,000 in earned media, delivering a 10x ROI. BCD Travel improved content curation and brand reach through employee engagement.
Driving ROI and results: Understanding the Impact of Advocacy Marketing in Restaurants
Salsarita’s Fresh Mexican Grill
- Restaurants
- Medium
Charlotte, USA
Salsarita’s Fresh Mexican Grill uses SMG to improve guest experience and restaurant operations. They collect feedback from surveys, reviews, and... other channels. The team connects feedback to spot trends and act fast. Franchise teams use insights to train and improve. This approach led to up to 33% higher customer spend.
Securonix used MarketBeam to improve their social media marketing. Before, their team spent hours posting on different platforms with little... engagement. With MarketBeam, they automated multi-channel posting and tracked analytics in one place. LinkedIn engagement rose by 150%. Employee adoption reached 70%. Twitter became their top channel, driving 64% of click-throughs. In one month, LinkedIn page impressions jumped by 1250%.
The Latest Advocacy Marketing Deployments delivering value in Consumer Goods
Cyfrowa Foto (Colorland.pl)
- Consumer Goods
Refericon is a referral program for e-commerce. Cyfrowa Foto, owner of Colorland.pl, needed a fast way to get new customers... during the busy holiday season. They tested Refericon for 30 days and got 824 referrals and 605 new email addresses. After full rollout, they reached 7,000 referrals and over 1,300 new emails, with 54% being new to their list. On Colorland.pl, referral codes led to a 7.2% conversion rate, and in December, conversion reached 10.5%. The program helped increase sales and grow their customer base quickly.
