Advocacy Marketing Customer wins | Real Customer Results Across Industries 2026

Fiorucci used Crowdly to connect with millennial customers and gather rapid insights for business decisions. They launched the Fiorucci Insiders... program to engage real customers in surveys and feedback. Using Crowdly, Fiorucci tested new product concepts and marketing campaigns with their target audience. The platform helped them understand shopping habits and increase retailer adoption. Fiorucci achieved 7,250 survey completions, a 70% average survey conversion rate, and 8,000+ opt-ins for ongoing research.
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VEMT's Loyalty Program helped Dunkin' Donuts improve customer experience. The program had an immediate impact on Dunkin' Donuts' share prices.... The case shows how marketing technology can drive business results. Dunkin' Donuts used VEMT to manage customer loyalty and engagement. The results were positive and visible in the stock market.
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Blackbaud’s Raiser’s Edge NXT helped QIMR Berghofer Medical Research Institute streamline fundraising. With Managed Services and Advisory+, they automated donor... data, improved workflows, and broke down silos between teams. The institute saw a 25% increase in tax appeal responses and reduced receipt turnaround to 48 hours. Staff gained more time for strategic work and improved donor engagement. Automation and expert support made fundraising easier and more accurate.
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Tupak used Soworker B. V. to lower marketing costs. They reached more people on social media. Tupak got more responses...to job vacancies. They also created more fruitful leads. The solution helped improve their marketing results.
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Ricoh Canada used GaggleAMP to boost its social media reach. In a three-month pilot, nine sales reps achieved a reach... of 534,000 people. After expanding the program, Ricoh Canada’s social reach grew to 2.6 million in six months. Employees found the platform easy to use and liked having control over shared content. The company saw higher engagement and steady growth in followers and impressions.
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Skullcandy used ExpertVoice to get more trusted product reviews for their Bluetooth speakers. They wanted real feedback from expert gear... testers to help shoppers feel confident. ExpertVoice recruited influencers to test and review Skullcandy products. The reviews matched the brand’s message and showed the products’ strengths. Skullcandy values giving shoppers honest, useful information from real users.
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BCD Travel used PostBeyond to launch BCD Buzz, an employee advocacy program. They trained sales teams on social media and... content sharing. In 10 months, employees shared content over 17,000 times, driving 100,000+ interactions. The program generated $243,000 in earned media, delivering a 10x ROI. BCD Travel improved content curation and brand reach through employee engagement.
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Norwegian Cruise Line used BI WORLDWIDE's gamification strategies to improve call center performance. The company faced challenges with employee engagement... and motivation. They focused on key metrics like bookings per day and average handling time. Gamification included leaderboards and monthly contests. The most engaged users showed strong performance improvements over time.
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BrandChamp helped Yoga People, a marketing agency for yoga studios, automate their brand ambassador program management. Yoga People saved over... 30 hours each month by streamlining onboarding and reward processes. The agency saw a 300% increase in sales revenue for client programs. Ambassador applications rose by 225% after using BrandChamp. The platform made it easy to grow and manage more ambassador programs for clients.
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Haiilo helped Zeppelin Universität launch a modern social intranet. Over 1,400 students, faculty, and staff now connect on the platform.... Onboarding for faculty is 30% faster. Staff publish 93% more blog articles. 87% of students use the intranet actively. The new system makes communication and collaboration easier for everyone at the university.
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Flye used social insights to help LOCKN’ Festival improve their marketing. They analyzed online audiences to find out what fans... like and where they spend time. The team identified key platforms, venues, brands, and artists that fans follow. The project finished in days and needed no extra software or hardware. LOCKN’ Festival made better marketing decisions, increased ticket sales, and learned more about their audience. The sponsorship team found new brand partners for the next festival.
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Clearview Social helped BeachFleischman CPAs boost their website traffic from LinkedIn by 1,342%. The accounting firm saw a year-over-year increase... of 124 online leads. This led to $200,000 in new business in the first year. Employees found it easy to share content on social media. The firm used Clearview Social to expand their online reach and attract more clients.
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Xcel Energy replaced manual grantmaking with Bonterra Corporate Social Responsibility. They moved from paper contracts to electronic signatures and digital... payment information. This change sped up their grant approval process. The partnership made grantmaking faster and easier. Xcel Energy improved efficiency in their corporate social responsibility work.
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OSI Affiliate Software helped Listen To Your Gut manage their affiliate program. The company needed a solution that worked well... with BigCommerce and was easy to set up. OSI Affiliate Software provided simple tracking and custom affiliate setups. Listen To Your Gut paid $240 for a year and earned that back in a few months. They plan to use the software for a new site in the future.
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Tortuga used Fairing to improve marketing attribution and optimize spend. Fairing's post-purchase surveys revealed that only 1% of customers first... heard about Tortuga from their blog, leading to a shift in marketing focus. Affiliate content was found to drive 49% of business, resulting in a 74% year-over-year increase in affiliate sales. Nearly 20% of customers came from word-of-mouth referrals, helping Tortuga adjust pricing and promotions. Fairing data also guides Tortuga's future product development based on customer feedback.
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Ambassify helped Plutus automate its ambassador program, moving from manual spreadsheets to a gamified platform. Plutus used Ambassify to collect... feedback, track ambassador engagement, and reward top advocates. The platform increased social media engagement by 2-3x when ambassadors were activated. Plutus now gathers more data-driven insights and fosters a stronger crypto community. The program started with 10 ambassadors and expanded through community input.
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Brandpad helped uppercase improve their brand guidelines process. Before using Brandpad, creating guidelines took days and clients rarely used them.... With Brandpad, clients get direct access to assets and can share links easily. This reduced friction during handover. The team at uppercase now saves time and feels more confident that guidelines are used.
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Sociuu helped Walter Tools boost its LinkedIn presence using employee advocacy. Employees shared 840 posts, with 48% coming from employee-driven... advocacy. The program achieved a 66% adoption rate and 81% engagement from 69 employees. Walter Tools saw €31,000 earned media value in 6 months and a 5.6 ROI. Employee engagement and share of voice increased significantly.
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SocioSquares helped Hynes Construction boost their online presence. In 3 months, Hynes saw 21 keywords rank in the top 10,... up from 10. Website traffic increased by 115% in 4 months. Monthly leads grew from 18 to over 140 in 8 months. The focus was on SEO and lead generation for home improvement services.
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Salsarita’s Fresh Mexican Grill uses SMG to improve guest experience and restaurant operations. They collect feedback from surveys, reviews, and... other channels. The team connects feedback to spot trends and act fast. Franchise teams use insights to train and improve. This approach led to up to 33% higher customer spend.
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Sociabble helped Renault Trucks France connect over 4,000 employees across 310 locations with a new digital communication platform called Tous. Before, communication was... fragmented and many employees missed key updates. With Sociabble, Renault Trucks unified its sales network, improved engagement, and made information easy to access on mobile devices. Employees now share updates, celebrate achievements, and stay informed about electric mobility and company news. The platform increased brand pride and participation at events, supporting Renault Trucks’ digital transformation.
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Securonix used MarketBeam to improve their social media marketing. Before, their team spent hours posting on different platforms with little... engagement. With MarketBeam, they automated multi-channel posting and tracked analytics in one place. LinkedIn engagement rose by 150%. Employee adoption reached 70%. Twitter became their top channel, driving 64% of click-throughs. In one month, LinkedIn page impressions jumped by 1250%.
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Refericon is a referral program for e-commerce. Cyfrowa Foto, owner of Colorland.pl, needed a fast way to get new customers... during the busy holiday season. They tested Refericon for 30 days and got 824 referrals and 605 new email addresses. After full rollout, they reached 7,000 referrals and over 1,300 new emails, with 54% being new to their list. On Colorland.pl, referral codes led to a 7.2% conversion rate, and in December, conversion reached 10.5%. The program helped increase sales and grow their customer base quickly.
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Swiss Post used DSMN8 to migrate and scale their employee advocacy program. They needed better content segmentation for their 54,000+... employees across languages and regions. DSMN8 enabled tailored content, gamification, and detailed analytics. Swiss Post achieved a cost-per-click of $1.88 and generated over $424,800 in earned media value. Engagement and adoption rates improved, making the program a model for other large enterprises.
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