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Advocacy Marketing Software 2021: A Complete Guide

Advocacy Marketing is a marketing technique wherein existing customers of a brand or a company act as advocates for their products or services. Advocacy Marketing helps in growing the business and gaining market share. For Advocacy Marketing to work, it is important for businesses to first establish happy customers and then those happy customers share their positive experiences with others.

Learn what is Advocacy Marketing, why it is important and how to choose the right Advocacy Marketing software.

Updated By Cuspera

Last updated: Apr 22, 2021

Advocacy Marketing Software 2021: A Complete Guide

What is Advocacy Marketing?

Advocacy marketing is the process of leveraging the customer-speak to power your new customer acquisition. Advocacy marketing requires first that you have happy customers, then they help you gain market share.

Advocacy Marketing is about getting your most enthusiastic existing customers to talk about and evangelize your company and its products. Referral marketing is about positive peer to peer influence that can be brought about by your current customers on potential new customers. Thus, Advocacy marketing works at a group level – and meant to scale for the brand, referral marketing works at a personal level. As you can see, these two types of marketing go hand in hand and can’t be cleanly separated.

One of the best examples of Advocacy marketing is how Apple used the photos shot on the iPhone by its customers on billboards, public transit as a way to evangelize the iPhone camera capabilities.

“Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family,” according to the Nielsen Global Trust (2015). This statistic is about referral marketing. Apple handpicking 70 odd photos out of thousands submitted from 24 countries for their advertisement campaign is Advocacy marketing.

Traditionally, advocacy marketing focused on case studies and testimonials. In the new world, order, vlogs, videos, blogs all come into play.

How does one recruit an advocate? Of course, one would have to ask – ask a satisfied customer. It will significantly help if it is fun to advocate your brand, not a tedious affair.

Along with gaining advocates who are ready to champion your cause, you should also ensure that you can make the advocacy visible where it makes sense – on your product, a website, your social media page, so on.

Finally, it is essential to acknowledge and recognize your advocates.

Advocacy marketing works because one gets to hear the message from different sources. The more people advocate you, the newer potential customers likely to trust the recommendation.

Another reason for advocacy marketing to work is the fact that when one is not a subject matter expert can’t make a choice based on their own knowledge, one tends to seek out opinions.

Here are some great examples that you would want to look up to gain more understanding:

  • #tweetacoffee campaign by Starbucks
  • KBC’s campaign on using WhatsApp to interact with the bank
  • Tesla’s referral program
  • “Shot on iPhone” campaign by Apple

An IDC report, How To Achieve Customer Advocacy Program Success in 2017, has found that customer advocacy programs have grown 570 percent year over year among B2B vendors.

That has shifted a lot with social media and with the idea of applying gamification to allow companies to thank, reward, and recognize customers for doing things for them

L R

Laura Ramos

Vice President and Principal Analyst, Forrester

Employee Advocacy

Employee advocacy is a type of Advocacy Marketing. Employees know the business and products. In other words, they have inside knowledge. Customers seeking insights perceive this inside knowledge as valuable.

The bulk of employee advocacy happens on social media, and there are now efforts to organize and channel the same.

As in the case of a customer advocacy program, this type of advocacy requires guidelines, support, rewards, so on.

“Content shared by employees receives 8x more engagement than content shared by brand channels” per Social Media Today

“Leads developed through employee social marketing convert 7x more frequently than other leads.” per Marketing Advisory Network

Finally, we can say that ad clutter and the emergence of influential social media have led to the strengthening of the advocacy marketing position. Advocacy marketing avoids ad clutter and is able to reach the target audience. The pervasive use of social media led to an entirely new focus for advocacy – Social Media Advocacy.

Social Media Advocacy

Advocacy marketing used to be about testimonials, so on. Now, with the all-pervasive social media, “Social Media Advocacy” has gained a significant edge. Social Media Advocacy is simply about leveraging customers that are delighted with your product, on social media. With Social Media Advocacy, you would add a qualifying criterion of social media presence while selecting the advocates. In social media advocacy, you not only need to be good at advocacy marketing but have a nuanced understanding of working the social media. However, having a strong social media presence for the brand is a prerequisite for social media advocacy.

You would need to assess which regulations, if any, apply to Social Media Advocacy. As an example, healthcare has one of the most complex regulations in place. HIPAA has stringent rules on how health-based companies should operate in the digital world.

Other regulatory bodies that we recommend you consider are:

  • FTC (the Federal Trade Commission) - Make all reasonable efforts to know what endorsed partners and advocates are saying about your brand
  • FINRA (the Financial Industry Regulatory Authority)
  • The Office for Civil Rights (HIPAA)
  • SEC (the Securities and Exchange Commission) - Maintain all social communication records

Benefits of Advocacy Marketing

What is the objective of the advocacy program?

  • If it is a short-term objective (as an example, a new product launch) of quickly creating awareness, then solutions such as a Celebrity Endorsement work well.
  • If the objective has a longer-term horizon such as sustained customer acquisition, then an advocacy program best fits the bill, but it does take more effort to build.
Benefits of Advocacy Marketing

Your best advocates are those who genuinely love your offering. While you should have rewards and recognition for your advocates, their advocacy shouldn’t be paid endorsements.

Advocacy marketing helps validate the brand, building trust that the brand delivers to its promises. Advocacy marketing thus effectively helps create trusted channels for your potential customers.

UGC (user-generated content) can help drive more brand engagement. Advocacy marketing will then automatically help increase brand engagement as it relies on UGC by the advocates.

Advocacy marketing has been benchmarked to reduce customer acquisition costs.

There is a less well-known benefit of advocacy marketing that increases brand loyalty among your most ardent customers – perhaps because of their increased engagement with the brand.

Advocacy marketing has a role in improving the customer experience as it involves active engagement with the customers and their profiles. Different teams in the company can use this data.

In a B2B context, advocates share best practices and thereby help create a customer community. With the pervasive use of social media for customer support, this sharing practice is highly beneficial to your customer base.

MVP customer program has more than 180 advocates contributing roughly 80 percent of community content and answering more than 35 percent of online forum questions.

S

Salesforce.com

Salesforce.com

Advocacy marketing can’t help a bad product gain market share. However, when the product has a differentiated value proposition or a new introduction, advocacy marketing can give that product a good marketing boost.

What is Advocacy Marketing Software?

Advocacy marketing software can help you find an advocate from among your loyal customer base, and engage with them. It can also segment them so you can personalize your approach to the advocates.

The software will also serve as a repository of all the social and online proof that is now available for your organizational use.

Companies are struggling to actually measure brand advocacy in the market and to demonstrate its impact. For that reason, the Boston Consulting Group created a tool called the Brand Advocacy Index (BAI), which measures brand advocacy with precision, displays a strong correlation with top-line growth, and helps companies identify actionable steps to take to improve brand advocacy.

L B

Leah Bury

The product will also be a way to increase customer engagement with your brand. This engagement, for instance, can make your product more customer-centric.

It will also help manage and drive community-driven discussions. (A right solution will have support for many different advocacy channels from Facebook to blog posts).

It will also help with campaign management - creation, promotion, dissemination, and tracking.

Some of the advanced software has gamification built in to make the advocacy a fun engagement. Rewards fulfillment is also part of such software solutions.

The software solutions typically focus either on customer-led advocacy or employee-led advocacy.

Which are the industries and users that benefit Advocacy Marketing Software?

Marketing or advocacy teams in a wide range of industries use an Advocacy marketing software.

Advocacy as a medium is widely used in influencing government policies, as well as in charitable fund-raising.

Looking for right software for your Advocacy Marketing needs?

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Buyer’s Guide - Guide to choose an Advocacy Marketing Software

While searching for the Advocacy Marketing Software, you need to upfront factor in

  • Ability to customize workflows, access control, recruitment and registration of advocates

Buyers are recommended to consider peer reviews and expert opinions that are extensively available on Cuspera before making buying decisions. Cuspera’s AI based engine guides you through the requirement process to help you choose the right software.

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  • Information sharing portal
  • Need for simultaneous campaigns with different goals/segments, so on.
  • Reward management
  • Types of Advocates (Employees, Customers, Partners)
  • Advocacy channels supported

One critical dimension, often ignored, is the volume and velocity side of advocacy marketing. How many messages? How frequently does the messaging happen? How many advocates? How regularly does the list of advocates change? You need to factor how these will change over time, as it will determine the scale that needs to be handled by the product.

Please consider the social media advocacy dimensions discussed earlier in the document

Integrations with your existing software stack in another vital consideration – reward fulfillment platforms, marketing automation, content management system, so on.

It is essential to evaluate whether the particular advocacy marketing software has any vertical, geo, or another kind of a focus that makes it more suitable for your needs. Advocates typically have a narrow vertical, geo, market (mid-market vs. enterprise vs. small) profile. Your chosen solution should be able to help you select these advocates based on this dimension.

There is also the distinction on whether the software will be on the cloud or on-premises.

Finally, evaluate whether the benefits of AI in the selected software provide excellent ROI.

Some of the well-known players in Advocacy marketing are Ambassify, GaggleAMP, Influitive AdvocateHub, Hootsuite, Bambu by Sprout Social, Swagbucks, so on

Challenges in Deploying an Advocacy Marketing Software Solution

  • Keeping the Personal Element intact is a crucial challenge as you grow your advocacy marketing. Building a relationship with each of the advocates, personalizing them can make a big difference to the success of the program.
  • If you are running an employee advocacy program:
  • Getting them to think that they co-own advocacy marketing is a big step and requires change management.
  • Employees also fear of making missteps. A program that provides support to the employees in such a dilemma will help employees participate more readily.
  • Employees are not always aware of the regulatory requirements. You will want to decide if you need some sort of curation of the employee published content.
  • Identifying the right advocates is not easy. Some known approaches to determining the advocates are:
  • Mining the social media data for your brand to see if you can id the ambassadors.
  • Run a marketing campaign to help surface the brand advocates. (Starbucks did this with their #tweetacoffee campaign)

Advances in Advocacy Marketing

Marketing increasingly more about a conversation than broadcasting. Advocacy programs fall right in place from that perspective, especially when you listen to the feedback coming from the advocacy channels.

Advocacy Marketing and AI

AI-based tools are emerging to mine and identify possible brand ambassadors from the wealth of online data, including social media. This effort involves identifying the right kind of profiles and what the customers think about the brand, so on. This approach also seems to eliminate fraudulent participants. (In influencer marketing, brand affinity and content analysis are already part of AI-based solutions).

ROI for Advocacy Marketing

Return on Word of Mouth says that the report found that “Word of mouth drives $6 trillion of annual consumer spending and is responsible for an average of 13 percent of sales!

B F

Brad Fay

COO, Keller Fay Group

App Data Room reports that a 12% increase in advocacy generates a 200% increase in revenue growth rate.

Customers referred by other customers, have a 37% higher retention rate. (Source: Deloitte)

“Robust advocacy-marketing programs are achieving significant revenue gains—10 to 20 percent for established products and up to 100 percent for new products”, according to BCG's research

Which of these 75 Advocacy Marketing software fit your needs?

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75 Advocacy Marketing Software

OSI Affiliate Software

Affiliate Program Software, Affiliate Tracking Software Marketing

4.73

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OSI Affiliate Software Icon

OSI Affiliate Software

4.73
★★★★★
★★★★★
Affiliate Program Software, Affiliate Tracking Software Marketing

OSI Affiliate Software allows the customers to easily promote the brand across all the social networks. It helps to improve brand engagement and increase sales and revenue.

Highlights
Top Business Usecases : Referral management,Promotion management,Campaign management
Top Features : Gamification,Rewards,Personalization
OSI Affiliate Software Icon

Vendor: Omnistar Interactive

HQ Location: 14330 Paradise Tree Drive, Orlando, Florida 21045, US

Influitive

Customer Advocacy SaaS – Gamify, Engage and Reward

4.63

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Influitive Icon

Influitive

4.63
★★★★★
★★★★★
Customer Advocacy SaaS – Gamify, Engage and Reward

Influitive is an engagement and advocacy software used by the Product, Support, Marketing and Customer teams across organization to engage with the brands in the relevant space from anywhere. It is used to generate product feedback from detractors and give promoters opportunities to advocate.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advocacy management
Top Features : Gamification,Alerts: popups & Notifications,Feedback surveys
Influitive Icon

Vendor: Influitive

Founded: 2010

Company Size: 101-250

HQ Location: 111 Peter Street, 3rd Floor Toronto ON M5V 2H1

Financials: Private

Sociabble

The Employee Communications and Advocacy Platform

4.57

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Sociabble Icon

Sociabble

4.57
★★★★★
★★★★★
The Employee Communications and Advocacy Platform

Sociabble is an enterprise-level social media solution for employee communications and advocacy, social selling and Brand advocacy. It is the robust and best fit especially for global financial services with multilingual social network requirements. It digitally empowers a large and diverse group of users to stay connected through alerts and notifications on mobile devices.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advocacy management
Top Features : Gamification,Personalization,Alerts: popups & Notifications
Sociabble Icon

Vendor: Sociabble

Company Size: 11-50

HQ Location: 22 Rue Chapon, Paris, IdF 75003, FR

Financials: Private

Bambu by Sprout Social

The easiest employee advocacy platform

4.55

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Bambu by Sprout Social Icon

Bambu by Sprout Social

4.55
★★★★★
★★★★★
The easiest employee advocacy platform

Bambu by Sprout Social is an employee advocacy platform. Bambu gives employees a simple way to share curated, pre-approved content across their social networks. Effective employee engagement and advocacy can turn the organization into a powerful marketing engine that boosts the business functions that matter the most.

Highlights
Top Business Usecases : Content management,Social media management,Advocacy management
Top Features : Personalization,Gamification,Dashboard
Bambu by Sprout Social Icon

Vendor: SproutSocial

Founded: 2010

Company Size: 101-250

HQ Location: 131 S. Dearborn St. Suite 700 Chicago, IL 60603

Financials: Series D

ShareSomeFriends

Referral App, Generate Valuable Customer-Vetted Leads

4.55

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ShareSomeFriends Icon

ShareSomeFriends

4.55
★★★★★
★★★★★
Referral App, Generate Valuable Customer-Vetted Leads

ShareSomeFriends is a referral app that provides a quick and easy way for customers to refer friends to the business directly from the phone. It helps to acquire customers and improve brand engagement.

Highlights
Top Business Usecases : Generation of new leads,Loyalty management,Engaging and following up
Top Features : Personalization,Rewards,Gamification
ShareSomeFriends Icon

Vendor: ShareSomeFriends

Founded: 2016

Company Size: 2-10

HQ Location: 27B Arazim Street, Mevasseret Zion, Israel 90805, IL

MarketBeam

Safe and Compliant Social Media Amplification Platform

4.51

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MarketBeam Icon

MarketBeam

4.51
★★★★★
★★★★★
Safe and Compliant Social Media Amplification Platform

MarketBeam is an AI-driven social media marketing software looking to amplify engagement and accelerate lead generation. It is suited for any businesses looking to create brand awareness and build sales pipelines by uploading social media content and employees sharing these content through their network for highest reach.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Personalization,Leaderboards,Gamification
MarketBeam Icon

Vendor: MarketBeam

Company Size: 11-50

HQ Location: Los Altos Ct, Los Altos, California 94022, US

Financials: Private

Smarp

Employee Communications and Advocacy Platform

4.45

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Smarp Icon

Smarp

4.45
★★★★★
★★★★★
Employee Communications and Advocacy Platform

Smarp is a mobile-first employee communications platform that helps companies build strong, two-way relationships with their employees. It is best suited for any companies looking to build strong relationship with employees.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Content management
Top Features : Personalization,Gamification,Leaderboards
Smarp Icon

Vendor: Smarp

Founded: 2011

Company Size: 51-100

HQ Location: Kalevankatu 20 00100 Helsinki Finland

Financials: Series A

PostBeyond

Employee Advocacy and Social Selling Platform

4.45

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PostBeyond Icon

PostBeyond

4.45
★★★★★
★★★★★
Employee Advocacy and Social Selling Platform

PostBeyond is an employee advocacy software, for employees to share approved content across their social networks.

Highlights
Top Business Usecases : Advocacy management,Content management,Social media management
Top Features : Personalization,Gamification,Leaderboards
PostBeyond Icon

Vendor: Postbeyond

Founded: 2014

Company Size: 11-50

HQ Location: 25 Adelaide Street E Suite 400 Toronto, Ontario M5C 3A1

Financials: Series A

EveryoneSocial

Employee Advocacy and Engagement Platform

4.44

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EveryoneSocial Icon

EveryoneSocial

4.44
★★★★★
★★★★★
Employee Advocacy and Engagement Platform

EveryoneSocial is employee advocacy platform. that can be used by sales, marketing, communication and HR teams of a company.

Highlights
Top Business Usecases : Content management,Advocacy management,Engagement management
Top Features : Personalization,Gamification,Leaderboards
EveryoneSocial Icon

Vendor: Everyonesocial

Founded: 2013

Company Size: 11-50

HQ Location: 136 Main St., Suite 610, Salt Lake City, Utah 84101, US

Financials: Private

ClearView Social

Employee Advocacy Software

4.43

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ClearView Social Icon

ClearView Social

4.43
★★★★★
★★★★★
Employee Advocacy Software

ClearView Social is a Demand Generation Platform that helps the team share the content on the social media platforms, with easy prompts, email reminders, and one-click activation. It helps establish thought leadership and acquire customers. It is used in firms like law, accounting, recruiting, commercial real estate, insurance, consulting, and publishing.

Highlights
Top Business Usecases : Content management,Content sharing,Social media management
Top Features : Personalization
ClearView Social Icon

Vendor: ClearView Social

Company Size: 1-10

HQ Location: 77 Goodell St, Suite 430 Buffalo, NY 14203

Financials: Seed

Ambassify

Employee Engagement and Advocacy solution

4.43

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Ambassify Icon

Ambassify

4.43
★★★★★
★★★★★
Employee Engagement and Advocacy solution

Ambassify is an employee engagement and advocacy solution that enables to manage and measure the employee engagement efforts. It helps to build brand awareness and improve ROI.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Social media management
Top Features : Gamification,Feedback surveys,Rewards
Ambassify Icon

Vendor: Ambassify

Company Size: 11-50

HQ Location: Tervantstraat 2b 3583 Beringen Belgium

DrumUp

Content Marketing & Social Media Management Tool

4.39

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DrumUp Icon

DrumUp

4.39
★★★★★
★★★★★
Content Marketing & Social Media Management Tool

DrumUp is a content marketing and news tracking platform that helps marketers and businesses spot trends and work with them in real-time. It is an intelligent content discovery engine integrated with a streamlined content curation, creation, and publishing platform.

Highlights
Top Business Usecases : Social media management,Content management,Scheduling post to social media
Top Features : Dashboard,Alerts: popups & Notifications,Personalization
DrumUp Icon

Vendor: DrumUp

Company Size: 1-10

HQ Location: 5427 NW 132nd Ave, Portland, Oregon 97229, US

Financials: Private

NiceJob

Get More Reviews, Build a Great Reputation.

4.80

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NiceJob Icon

NiceJob

4.80
★★★★★
★★★★★
Get More Reviews, Build a Great Reputation.

NiceJob a reputation management tool is the easiest way to get more reviews and build a reputation. It creates social media buzz, improves SEO, and win more sales. It helps to acquire customers and increase sales and revenue.

Highlights
Top Business Usecases : Rating and review management,Social media management,Engagement management
Top Features : SEO,Templates,Widgets
NiceJob Icon

Vendor: NiceJob

Company Size: 11-50

HQ Location: 309 W Cordova St, Vancouver, British Columbia CA

Financials: Private

Tapfiliate

Affiliate Tracking Software

4.57

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Tapfiliate Icon

Tapfiliate

4.57
★★★★★
★★★★★
Affiliate Tracking Software

Tapfiliate is a cloud-based software that enables to create, track and optimize your affiliate marketing and referral programs. It is suited for any internet-based business to set up affiliate marketing, recruit affiliates and reward them to boost sales.

Highlights
Top Business Usecases : Social media management,Referral management,Scheduling post to social media
Top Features : Dashboard,Personalization,Rewards
Tapfiliate Icon

Vendor: Tapfiliate

Founded: 2014

Company Size: 1-10

HQ Location: Rapenburgerstraat 173 Amsterdam, Netherlands

Financials: Private

Oktopost

B2B Social Media Management Platform

4.44

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Oktopost Icon

Oktopost

4.44
★★★★★
★★★★★
B2B Social Media Management Platform

Oktopost is the social media management platform suited for B2B enterprises to manage, monitor and measure all company's social media activities to achieve marketing goals.

Highlights
Top Business Usecases : Social media management,Engagement management,Engaging and following up
Top Features : Personalization,Dashboard,Gamification
Oktopost Icon

Vendor: Oktopost

Founded: 2013

Company Size: 1-10

HQ Location: 34 Tuval St, Ramat Gan, 5252244, IL

Financials: Seed

Higher Logic Online Community

Engagement tool for an ongoing, meaningful interaction with customers, members, and employees

4.43

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Higher Logic Online Community Icon

Higher Logic Online Community

4.43
★★★★★
★★★★★
Engagement tool for an ongoing, meaningful interaction with customers, members, and employees

Higher Logic is an ongoing, meaningful interaction with the customers, members, and employees is the foundation for the shared success. It engages the entire audience across every stage of their journey with the powerful online community solution, built for and aligned to the goals.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Collaboration
Top Features : Personalization,Ticketing,Microsites
Higher Logic Online Community Icon

Vendor: Higher Logic

Company Size: 251-500

HQ Location: 1919 North Lynn Street, Suite 500 Arlington, VA 22209

Financials: Private

Yotpo

Commerce Marketing Cloud

4.42

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Yotpo Icon

Yotpo

4.42
★★★★★
★★★★★
Commerce Marketing Cloud

Yotpo is a user-generated content marketing platform that provides advanced solutions for building brand value, customer experience, visual marketing, loyalty and referrals. It is suited for e-commerce marketers looking to accelerate growth by enabling advocacy and maximizing customer lifetime value.

Highlights
Top Business Usecases : Rating and review management,Engagement management,Engaging and following up
Top Features : Personalization,Widgets,Gamification
Yotpo Icon

Vendor: Yotpo

Founded: 2011

Company Size: 251-500

HQ Location: 33 West 19th Street, 5th floor, New York City, NY 10011, USA

Financials: Series D

smile.io

Loyalty programs for small businesses

4.42

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smile.io

4.42
★★★★★
★★★★★
Loyalty programs for small businesses

Smile is an easy to use loyalty & reward program that helps to increase customer retention and boost customer engagement for small businesses.

Highlights
Top Business Usecases : Loyalty management,Engagement management,Helpdesk management
Top Features : Gamification,Rewards,Alerts: popups & Notifications
smile.io Icon

Vendor: Smile.io

HQ Location: 305 King St. W, Suite 200, Kitchener, ON N2G 1B9, CA

Frontline Selling

Sales prospecting tools to help B2B organizations effectively engage their buyers and create more quality sales engagement opportunities

4.40

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Frontline Selling

4.40
★★★★★
★★★★★
Sales prospecting tools to help B2B organizations effectively engage their buyers and create more quality sales engagement opportunities

Frontline Selling provides sales prospecting software to help B2B organizations to effectively engage their buyers and create quality sales opportunities. It is designed for the sales team to create high-quality conversations and engage in effective activity that drives outcome.

Highlights
Top Business Usecases : Content management,Engaging and following up,Engagement management
Top Features : Personalization
Frontline Selling Icon

Vendor: Frontline Selling

Founded: 2001

Company Size: 101-250

HQ Location: 6505 Shiloh Road, 3rd Floor Alpharetta, GA 30005

Financials: Private

SocialChorus

Top Workforce Communications Platform for the ...

4.37

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SocialChorus Icon

SocialChorus

4.37
★★★★★
★★★★★
Top Workforce Communications Platform for the ...

SocialChorus is a workforce communication platform that helps companies to communicate to their employees, engage and align them.

Highlights
Top Business Usecases : Employee engagement,Engaging and following up,Communication management
Top Features : Recording,Personalization,Alerts: popups & Notifications
SocialChorus Icon

Vendor: SocialChorus

Founded: 2008

Company Size: 101-250

HQ Location: 123 Mission Street, 25th Floor San Francisco, CA 94105

Financials: Series C

Chirpify

Engagement Loyalty Platform to listen, respond, and reward your audience in real-time at scale

4.37

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Chirpify Icon

Chirpify

4.37
★★★★★
★★★★★
Engagement Loyalty Platform to listen, respond, and reward your audience in real-time at scale

Chirpify is an engagement loyalty platform used by marketers to perform complex marketing automation, to deliver the right message, reward, and content, to the right person. It helps to improve brand engagement and improve digital and social presence.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Loyalty management
Top Features : Gamification,Rewards,Personalization
Chirpify Icon

Vendor: Chirpify

Company Size: 11-50

HQ Location: 317 SW Alder St., Portland, Oregon 97204, US

Financials: Series A

Act-On

An automated Growth Marketing Platform

4.36

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Act-On

4.36
★★★★★
★★★★★
An automated Growth Marketing Platform

Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI)

Highlights
Top Business Usecases : Engagement management,Communication management,Engaging and following up
Top Features : Landing page,Templates,Personalization
Act-On Icon

Vendor: Act-on

Founded: 2005

Company Size: 251-500

HQ Location: 121 SW Morrison St. Suite 1600 Portland, OR 97204

Financials: Private

Buyapowa

Referral and Advocate Marketing Programs

4.35

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Buyapowa Icon

Buyapowa

4.35
★★★★★
★★★★★
Referral and Advocate Marketing Programs

Buyapowa is a refer-a-friend marketing platform turbo-charging customer acquisition for leading brands and retailers. It helps to increase sales and revenue and increase customer lifetime value.

Highlights
Top Business Usecases : Engagement management,Sales incentive management,Engaging and following up
Top Features : Gamification,Rewards,Dashboard
Buyapowa Icon

Vendor: Buyapowa

Company Size: 11-50

HQ Location: 3 The Glass House, Royal Oak Yard, London, SE1 3GE

Financials: M&A

Gremlin Social

Social Media Management and Compliance Software for Banks | Gremlin Social

4.30

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Gremlin Social Icon

Gremlin Social

4.30
★★★★★
★★★★★
Social Media Management and Compliance Software for Banks | Gremlin Social

Gremlin Social a social media management software enables banks to compliantly engage with customers on social media, build deeper relationships with their communities, and close more deals. It helps to improve ROI and digital and social presence.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Personalization,Dashboard
Gremlin Social Icon

Vendor: Gremlin Social

Company Size: 11-50

HQ Location: 1006 Olive St, St Louis, Missouri 63101, US

Financials: Series A