In this section, you will find
What is Advocacy Marketing?
Benefits of Advocacy Marketing
How does Advocacy Marketing Software help?
How to Choose Right Advocacy Marketing Software
Advances in Advocacy Marketing
Advocacy Marketing is a marketing technique wherein existing customers of a brand or a company act as advocates for their products or services. Advocacy Marketing helps in growing the business and gaining market share. For Advocacy Marketing to work, it is important for businesses to first establish happy customers and then those happy customers share their positive experiences with others.
Learn what is Advocacy Marketing, why it is important and how to choose the right Advocacy Marketing software.
Updated By Cuspera
Last updated: Mar 7, 2022
Affiliate Program Software, Affiliate Tracking Software Marketing
OSI Affiliate Software allows the customers to easily promote the brand across all the social networks. It helps to improve brand engagement and increase sales and revenue.
OSI supports to easily recruit and empower affiliates and influencers to promote the brand by providing the customers with promo codes, keeps track of the use of the codes, and calculate commissions earned for each use. It helps in finding out loyal customers with the help of a free survey tool and also includes access to free tools that helps to promote the program.
Its features include social media sharing, promo code tracking, built-in promotional resources, multi-tier support, recruit top affiliates using influencer directory, and many more.
Before OSI Affiliate, we had a custom affiliate program that we were using from a previous software. It was very limited, and it didn't integrate with Stripe. We needed a new solution, and that was OSI Affiliate. OSI Affiliate has allowed us to create custom coupons, affiliate links, and manage eve...rything in their dashboard. It is simple and easy to run an affiliate program with OSI Affiliate.
Dave Schneider
NinjaOutreach
Vendor: Omnistar Interactive
HQ Location: 14330 Paradise Tree Drive, Orlando, Florida 21045, US
Add Customer Testimonials to Your Site
Spectoos is a platform that provides all the information required to optimize the customer testimonials. It helps in acquiring customers.
Spectoos helps to collect customer testimonials to build a visually compelling widget to embed easily on any page, build trust with the audience, and grow the business by leveraging the testimonials and increasing the website conversions.
Spectoos features include dashboards with quick and easy navigation to all required actions, creates automatic workflows to streamline the collection and display of new testimonials per each display widget, analyze testimonial widgets' performance to understand and improve the visitor time on site and conversion rate, and many more.
Word-of-mouth references from trusted sources are gold and Spectoos delivers Fort Knox to my prospects like nothing else I've seen. Elegant, efficient, and easy to deploy. It took no time at all to produce fantastic displays on my company website, facebook, linkedin presence...from my phone! I was ...blown away by the immediate feedback on any question and issue from Guy, the company co-founder. Very, very few tech companies that I've ever done business with give you direct feedback from the brains behind the scenes. I'm totally impressed. Magnificent.
Marco Pelosi III
Cosmetic Gynecologist, Founder
ISCG
Vendor: Spectoos
Company Size: 1-10
HQ Location: 14525 SW Millikan Way, Beaverton, Oregon 97005, US
The Employee Communications and Advocacy Platform
Sociabble is an enterprise-level social media solution for employee communications and advocacy, social selling and Brand advocacy. It is the robust and best fit especially for global financial services with multilingual social network requirements. It digitally empowers a large and diverse group of users to stay connected through alerts and notifications on mobile devices.
Sociabble boosts employee productivity and level of engagement, recruitment opportunities and employer branding through seller’s social media influence. Sociabble centralizes and drives all internal channels and social networks on a single interface.
Sociabble as an engagement platform provides a full set of gamification features like campaigns, leaderboards, challenges, quizzes, and polls. It provides support for content creation, curation, and aggregation for both third-party and user-generated content.
Our employees can now see everything that’s going on throughout the group, and for those individuals who need to stay up to date with the latest industry trends and developments, the market watch channels on Sociabble have made their lives a lot easier.Nicolas Sutter
Brand Content Manager
Adecco Group France
Vendor: Sociabble
Company Size: 11-50
HQ Location: 22 Rue Chapon, Paris, IdF 75003, FR
Financials: Private
Safe and Compliant Social Media Amplification Platform
MarketBeam is an AI-driven social media marketing software looking to amplify engagement and accelerate lead generation. It is suited for any businesses looking to create brand awareness and build sales pipelines by uploading social media content and employees sharing these content through their network for highest reach.
It features marketing intelligence, social drip campaign, executive branding, AI-driven social amplification, Social selling and lead nurturing.
It allows to instantly turn content into social media ready post and publish them across various channels. It provides AI powered amplification to send right content to right employee-ambassador to receive highest reach and engagement. It offers actionable insights based on integrated social media analytics.
Every month I share the top influencers report with our sales team and they get excited to see their name in the top 10 results. They have also started to ask me how to improve the results and make a bigger impact on social. This shows that they have started to realize the power of social thought l...eadership.
Abhinav Dhiman
Digital Marketing
Securonix
Vendor: MarketBeam
Company Size: 11-50
HQ Location: Los Altos Ct, Los Altos, California 94022, US
Financials: Private
Customer Advocacy SaaS – Gamify, Engage and Reward
Influitive is an engagement and advocacy software used by the Product, Support, Marketing and Customer teams across organization to engage with the brands in the relevant space from anywhere. It is used to generate product feedback from detractors and give promoters opportunities to advocate.
Some of the primary features of this platform include Feedback Management, Campaign Management, Lead Management, Customer Advocacy, Referral Tracking & Management, Rewards Program, Gamification, Community Management, Reporting & Analytics and Social Engagement.
The engagement platform uses fun & interactive challenges to help the organizations connect with peers and customers alike. The online community is built by sending out the invite to the customers, partners and employees where they post reviews and complete challenges. Based on the activities, they earn points, badges, and move up the levels to redeem perks and privileges.
Vendor: Influitive
Founded: 2010
Company Size: 101-250
HQ Location: 111 Peter Street, 3rd Floor Toronto ON M5V 2H1
Financials: Private
Audience Collaboration and Market Intelligence
Bulbshare is an audience collaboration and marketing intelligence software that helps to build customer communities anywhere providing insight, content, and ideas in real-time straight from the voices of the customers. It helps to acquire customers and establish thought leadership.
Bulbshare helps to interact with the customers in real-time, send push notifications, and get rich, multimedia responses. It analyses all the data through a powerful, analytics dashboard. It works like the social media app driving familiarity, engagement, and everyday use.
Its features include real-time identification of the right influencers, engagement analysis through the dashboard, tag and target the community based on detailed classification and customer statistical data, and many more.
Everybody, from the CEO down, is engaged in the programme, and is engaging with consumers on a regular basis.Simon Pollock
VP Consumer Insights
Nestlé Cereals
Vendor: Bulbshare
Company Size: 11-50
HQ Location: London
The easiest employee advocacy platform
Bambu by Sprout Social is an employee advocacy platform. Bambu gives employees a simple way to share curated, pre-approved content across their social networks. Effective employee engagement and advocacy can turn the organization into a powerful marketing engine that boosts the business functions that matter the most.
Bambu streamlines all of the important messages and content relevant to the company through a single platform for employees to read and share on social media. Pre-approved social messaging and post text suggestions help ensure that content shared through employees is on-brand and authentic. It helps to distribute curated sales materials to team that enable thought leadership and establishing new relationships.
Bambu’s services team enables to save time, resources and investment by supporting through the launch and maintenance of employee advocacy programs. Bambu aims to enable social selling by allowing salespeople to distribute brand and industry content to their networks.
It’s a great tool. We’re able to make sharing content so easy because employees don’t have to change a thing – they know they’re being provided with the best copy that sends the right message to the proper audiences. All they have to do is push a button.Wim Van den Broeck
Social Media Manager
Avid Technology
Vendor: SproutSocial
Founded: 2010
Company Size: 101-250
HQ Location: 131 S. Dearborn St. Suite 700 Chicago, IL 60603
Financials: Series D
Employee Communications and Advocacy Platform
Smarp is a mobile-first employee communications platform that helps companies build strong, two-way relationships with their employees. It is best suited for any companies looking to build strong relationship with employees.
It helps to create, aggregate and automatically distribute personalized content to every employee to generate an engaged and aligned workforce. It provides strategic services, technical support and customer success management.
It provides unique content feed delivered through employee’s preferred channels or devices. It features Employee News App, perfect desktop experience for the wired employees, tailored newsletter, personalized intranet feed, central advanced analytics, bi-directional integration & API, content booster and employee advocacy.
We want to attract people with the Coca-Cola HBC mindset. The environment we work in moves quickly. People here love challenges and the fast pace of the industry. They genuinely care to support others, are eager to learn, and to drive impact. Finding people that share that mindset is the key to suc...cess.
Maya Tsankova
Group Employer Branding Communications Manager
Coca-Cola HBC
Vendor: Smarp
Founded: 2011
Company Size: 51-100
HQ Location: Kalevankatu 20 00100 Helsinki Finland
Financials: Series A
Employee Engagement and Advocacy solution
Ambassify is an employee engagement and advocacy solution that enables to manage and measure the employee engagement efforts. It helps to build brand awareness and improve ROI.
Ambassify platform offers a variety of campaign types that help to gain more exposure and build a trustworthy brand image, it also gives an inspiration on what sort of campaign to launch next. It only requires a single platform to inform the members, gather valuable insights from the community, and enable the brand advocates.
Ambassify helps to increase workplace productivity through employee advocacy, boosts the social media reach and engagement, deal with negative comments and reviews, increase sales with a minimal investment in employee advocacy, and position the employees as thought leaders.
At KBC we believe that our advocates are a strong addition to our traditional media, that's why we started with Ambassify. In our first year alone, we got a 10X return on our advocate program.Domien Broeckx
Social Media Manager
KBC
Vendor: Ambassify
Company Size: 11-50
HQ Location: Tervantstraat 2b 3583 Beringen Belgium
Referral App, Generate Valuable Customer-Vetted Leads
ShareSomeFriends is a referral app that provides a quick and easy way for customers to refer friends to the business directly from the phone. It helps to acquire customers and improve brand engagement.
ShareSomeFriends mobile referral app allows customers to share tens of friends within seconds directly from their phone. It eliminates the hassle of the referral process. Customers share the essential contact information of selected friends with the company to have the customer-vetted, targeted leads to grow the business.
Its features include a quick overview of the account’s activity, create a campaign in seconds, so customers can start referring their friends, user and referral management, social sharing options, and more.
Vendor: ShareSomeFriends
Founded: 2016
Company Size: 2-10
HQ Location: 27B Arazim Street, Mevasseret Zion, Israel 90805, IL
Advocacy marketing is the process of leveraging the customer-speak to power your new customer acquisition. Advocacy marketing requires first that you have happy customers, then they help you gain market share.
Advocacy Marketing is about getting your most enthusiastic existing customers to talk about and evangelize your company and its products. Referral marketing is about positive peer to peer influence that can be brought about by your current customers on potential new customers. Thus, Advocacy marketing works at a group level – and meant to scale for the brand, referral marketing works at a personal level. As you can see, these two types of marketing go hand in hand and can’t be cleanly separated.
One of the best examples of Advocacy marketing is how Apple used the photos shot on the iPhone by its customers on billboards, public transit as a way to evangelize the iPhone camera capabilities.
“Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family,” according to the Nielsen Global Trust (2015). This statistic is about referral marketing. Apple handpicking 70 odd photos out of thousands submitted from 24 countries for their advertisement campaign is Advocacy marketing.
Traditionally, advocacy marketing focused on case studies and testimonials. In the new world, order, vlogs, videos, blogs all come into play.
How does one recruit an advocate? Of course, one would have to ask – ask a satisfied customer. It will significantly help if it is fun to advocate your brand, not a tedious affair.
Along with gaining advocates who are ready to champion your cause, you should also ensure that you can make the advocacy visible where it makes sense – on your product, a website, your social media page, so on.
Finally, it is essential to acknowledge and recognize your advocates.
Advocacy marketing works because one gets to hear the message from different sources. The more people advocate you, the newer potential customers are likely to trust the recommendation.
Another reason for advocacy marketing to work is the fact that when one is not a subject matter expert can’t make a choice based on their own knowledge, one tends to seek out opinions.
Here are some great examples that you would want to look up to gain more understanding:
An IDC report, How To Achieve Customer Advocacy Program Success in 2017, has found that customer advocacy programs have grown 570 percent year over year among B2B vendors.
That has shifted a lot with social media and with the idea of applying gamification to allow companies to thank, reward, and recognize customers for doing things for them
Employee advocacy is a type of Advocacy Marketing. Employees know the business and products. In other words, they have inside knowledge. Customers seeking insights perceive this inside knowledge as valuable.
The bulk of employee advocacy happens on social media, and there are now efforts to organize and channel the same.
As in the case of a customer advocacy program, this type of advocacy requires guidelines, support, rewards, so on.
“Content shared by employees receives 8x more engagement than content shared by brand channels” per Social Media Today
“Leads developed through employee social marketing convert 7x more frequently than other leads.” per Marketing Advisory Network
Finally, we can say that ad clutter and the emergence of influential social media have led to the strengthening of the advocacy marketing position. Advocacy marketing avoids ad clutter and is able to reach the target audience. The pervasive use of social media led to an entirely new focus for advocacy – Social Media Advocacy.
Advocacy marketing used to be about testimonials, so on. Now, with the all-pervasive social media, “Social Media Advocacy” has gained a significant edge. Social Media Advocacy is simply about leveraging customers that are delighted with your product, on social media. With Social Media Advocacy, you would add a qualifying criterion of social media presence while selecting the advocates. In social media advocacy, you not only need to be good at advocacy marketing but have a nuanced understanding of working the social media. However, having a strong social media presence for the brand is a prerequisite for social media advocacy.
You would need to assess which regulations, if any, apply to Social Media Advocacy. As an example, healthcare has one of the most complex regulations in place. HIPAA has stringent rules on how health-based companies should operate in the digital world.
Other regulatory bodies that we recommend you consider are:
Your best advocates are those who genuinely love your offering. While you should have rewards and recognition for your advocates, their advocacy shouldn’t be paid endorsements.
Advocacy marketing helps validate the brand, building trust that the brand delivers to its promises. Advocacy marketing thus effectively helps create trusted channels for your potential customers.
UGC (user-generated content) can help drive more brand engagement. Advocacy marketing will then automatically help increase brand engagement as it relies on UGC by the advocates.
Advocacy marketing has been benchmarked to reduce customer acquisition costs.
There is a less well-known benefit of advocacy marketing that increases brand loyalty among your most ardent customers – perhaps because of their increased engagement with the brand.
Advocacy marketing has a role in improving the customer experience as it involves active engagement with the customers and their profiles. Different teams in the company can use this data.
In a B2B context, advocates share best practices and thereby help create a customer community. With the pervasive use of social media for customer support, this sharing practice is highly beneficial to your customer base.
MVP customer program has more than 180 advocates contributing roughly 80 percent of community content and answering more than 35 percent of online forum questions.
Advocacy marketing can’t help a bad product gain market share. However, when the product has a differentiated value proposition or a new introduction, advocacy marketing can give that product a good marketing boost.
Advocacy marketing software can help you find an advocate from among your loyal customer base, and engage with them. It can also segment them so you can personalize your approach to the advocates.
The software will also serve as a repository of all the social and online proof that is now available for your organizational use.
Companies are struggling to actually measure brand advocacy in the market and to demonstrate its impact. For that reason, the Boston Consulting Group created a tool called the Brand Advocacy Index (BAI), which measures brand advocacy with precision, displays a strong correlation with top-line growth, and helps companies identify actionable steps to take to improve brand advocacy.
The product will also be a way to increase customer engagement with your brand. This engagement, for instance, can make your product more customer-centric.
It will also help manage and drive community-driven discussions. (A right solution will have support for many different advocacy channels from Facebook to blog posts).
It will also help with campaign management - creation, promotion, dissemination, and tracking.
Some of the advanced software has gamification built in to make the advocacy a fun engagement. Rewards fulfillment is also part of such software solutions.
The software solutions typically focus either on customer-led advocacy or employee-led advocacy.
Marketing or advocacy teams in a wide range of industries use an Advocacy marketing software.
Advocacy as a medium is widely used in influencing government policies, as well as in charitable fund-raising.
While searching for the Advocacy Marketing Software, you need to upfront factor in
One critical dimension, often ignored, is the volume and velocity side of advocacy marketing. How many messages? How frequently does the messaging happen? How many advocates? How regularly does the list of advocates change? You need to factor how these will change over time, as it will determine the scale that needs to be handled by the product.
Please consider the social media advocacy dimensions discussed earlier in the document
Integrations with your existing software stack in another vital consideration – reward fulfillment platforms, marketing automation, content management system, so on.
It is essential to evaluate whether the particular advocacy marketing software has any vertical, geo, or other kind of a focus that makes it more suitable for your needs. Advocates typically have a narrow vertical, geo, market (mid-market vs. enterprise vs. small) profile. Your chosen solution should be able to help you select these advocates based on this dimension.
There is also the distinction on whether the software will be on the cloud or on-premises.
Finally, evaluate whether the benefits of AI in the selected software provide excellent ROI.
Some of the well-known players in Advocacy marketing are Ambassify, GaggleAMP, Influitive AdvocateHub, Hootsuite, Bambu by Sprout Social, Swagbucks, so on
Marketing is increasingly more about a conversation than broadcasting. Advocacy programs fall right in place from that perspective, especially when you listen to the feedback coming from the advocacy channels.
AI-based tools are emerging to mine and identify possible brand ambassadors from the wealth of online data, including social media. This effort involves identifying the right kind of profiles and what the customers think about the brand, so on. This approach also seems to eliminate fraudulent participants. (In influencer marketing, brand affinity and content analysis are already part of AI-based solutions).
Return on Word of Mouth says that the report found that “Word of mouth drives $6 trillion of annual consumer spending and is responsible for an average of 13 percent of sales!
App Data Room reports that a 12% increase in advocacy generates a 200% increase in revenue growth rate.
Customers referred by other customers have a 37% higher retention rate. (Source: Deloitte)
“Robust advocacy-marketing programs are achieving significant revenue gains—10 to 20 percent for established products and up to 100 percent for new products”, according to BCG's research
Get AI-generated right fit software based on peer experience in just a minute.
Affiliate Program Software, Affiliate Tracking Software Marketing
OSI Affiliate Software allows the customers to easily promote the brand across all the social networks. It helps to improve brand engagement and increase sales and revenue.
Vendor: Omnistar Interactive
HQ Location: 14330 Paradise Tree Drive, Orlando, Florida 21045, US
Add Customer Testimonials to Your Site
Spectoos is a platform that provides all the information required to optimize the customer testimonials. It helps in acquiring customers.
Vendor: Spectoos
Company Size: 1-10
HQ Location: 14525 SW Millikan Way, Beaverton, Oregon 97005, US
The Employee Communications and Advocacy Platform
Sociabble is an enterprise-level social media solution for employee communications and advocacy, social selling and Brand advocacy. It is the robust and best fit especially for global financial services with multilingual social network requirements. It digitally empowers a large and diverse group of users to stay connected through alerts and notifications on mobile devices.
Vendor: Sociabble
Company Size: 11-50
HQ Location: 22 Rue Chapon, Paris, IdF 75003, FR
Financials: Private
Safe and Compliant Social Media Amplification Platform
MarketBeam is an AI-driven social media marketing software looking to amplify engagement and accelerate lead generation. It is suited for any businesses looking to create brand awareness and build sales pipelines by uploading social media content and employees sharing these content through their network for highest reach.
Vendor: MarketBeam
Company Size: 11-50
HQ Location: Los Altos Ct, Los Altos, California 94022, US
Financials: Private
Customer Advocacy SaaS – Gamify, Engage and Reward
Influitive is an engagement and advocacy software used by the Product, Support, Marketing and Customer teams across organization to engage with the brands in the relevant space from anywhere. It is used to generate product feedback from detractors and give promoters opportunities to advocate.
Vendor: Influitive
Founded: 2010
Company Size: 101-250
HQ Location: 111 Peter Street, 3rd Floor Toronto ON M5V 2H1
Financials: Private
Audience Collaboration and Market Intelligence
Bulbshare is an audience collaboration and marketing intelligence software that helps to build customer communities anywhere providing insight, content, and ideas in real-time straight from the voices of the customers. It helps to acquire customers and establish thought leadership.
Vendor: Bulbshare
Company Size: 11-50
HQ Location: London
The easiest employee advocacy platform
Bambu by Sprout Social is an employee advocacy platform. Bambu gives employees a simple way to share curated, pre-approved content across their social networks. Effective employee engagement and advocacy can turn the organization into a powerful marketing engine that boosts the business functions that matter the most.
Vendor: SproutSocial
Founded: 2010
Company Size: 101-250
HQ Location: 131 S. Dearborn St. Suite 700 Chicago, IL 60603
Financials: Series D
Employee Communications and Advocacy Platform
Smarp is a mobile-first employee communications platform that helps companies build strong, two-way relationships with their employees. It is best suited for any companies looking to build strong relationship with employees.
Vendor: Smarp
Founded: 2011
Company Size: 51-100
HQ Location: Kalevankatu 20 00100 Helsinki Finland
Financials: Series A
Employee Engagement and Advocacy solution
Ambassify is an employee engagement and advocacy solution that enables to manage and measure the employee engagement efforts. It helps to build brand awareness and improve ROI.
Vendor: Ambassify
Company Size: 11-50
HQ Location: Tervantstraat 2b 3583 Beringen Belgium
Referral App, Generate Valuable Customer-Vetted Leads
ShareSomeFriends is a referral app that provides a quick and easy way for customers to refer friends to the business directly from the phone. It helps to acquire customers and improve brand engagement.
Vendor: ShareSomeFriends
Founded: 2016
Company Size: 2-10
HQ Location: 27B Arazim Street, Mevasseret Zion, Israel 90805, IL
The worlds largest advocacy marketing network - ExpertVoice
ExpertVoice is an advocacy marketing platform that helps to sell more products with better buying experiences. It helps to improve brand engagement and build brand awareness.
Vendor: ExpertVoice
Company Size: 101-250
HQ Location: 9 Exchange Place, Suite 1000, Salt Lake City, Utah 84111 USA
Financials: Series B
Employee Advocacy and Social Selling Platform
PostBeyond is an employee advocacy software, for employees to share approved content across their social networks.
Vendor: Postbeyond
Founded: 2014
Company Size: 11-50
HQ Location: 25 Adelaide Street E Suite 400 Toronto, Ontario M5C 3A1
Financials: Series A
Get More Reviews, Build a Great Reputation.
NiceJob a reputation management tool is the easiest way to get more reviews and build a reputation. It creates social media buzz, improves SEO, and win more sales. It helps to acquire customers and increase sales and revenue.
Vendor: NiceJob
Company Size: 11-50
HQ Location: 309 W Cordova St, Vancouver, British Columbia CA
Financials: Private
Multichannel and VDP Marketing Software
XMPie is a leading provider of software for cross-media, variable data one-to-one marketing, and offers solutions to help businesses create and manage highly effective direct marketing and cross-media campaigns. It helps to scale best practices, build brand awareness and improve ROI.
Vendor: Xerox
Company Size: 10001+
HQ Location: 201 Merritt 7, Norwalk, CT 06851, US
Financials: M&A
Affiliate Tracking Software
Tapfiliate is a cloud-based software that enables to create, track and optimize your affiliate marketing and referral programs. It is suited for any internet-based business to set up affiliate marketing, recruit affiliates and reward them to boost sales.
Vendor: Tapfiliate
Founded: 2014
Company Size: 1-10
HQ Location: Rapenburgerstraat 173 Amsterdam, Netherlands
Financials: Private
Engagement tool for an ongoing, meaningful interaction with customers, members, and employees
Higher Logic is an ongoing, meaningful interaction with the customers, members, and employees is the foundation for the shared success. It engages the entire audience across every stage of their journey with the powerful online community solution, built for and aligned to the goals.
Vendor: Higher Logic
Company Size: 251-500
HQ Location: 1919 North Lynn Street, Suite 500 Arlington, VA 22209
Financials: Private
eCommerce Marketing Platform to Accelerate Growth
Yotpo is a user-generated content marketing platform that provides advanced solutions for building brand value, customer experience, visual marketing, loyalty and referrals. It is suited for e-commerce marketers looking to accelerate growth by enabling advocacy and maximizing customer lifetime value.
Vendor: Yotpo
Founded: 2011
Company Size: 251-500
HQ Location: 33 West 19th Street, 5th floor, New York City, NY 10011, USA
Financials: Series D
B2B Social Media Management Platform
Oktopost is the social media management platform suited for B2B enterprises to manage, monitor and measure all company's social media activities to achieve marketing goals.
Vendor: Oktopost
Founded: 2013
Company Size: 1-10
HQ Location: 34 Tuval St, Ramat Gan, 5252244, IL
Financials: Seed
Loyalty programs for small businesses
Smile is an easy to use loyalty & reward program that helps to increase customer retention and boost customer engagement for small businesses.
Vendor: Smile.io
HQ Location: 305 King St. W, Suite 200, Kitchener, ON N2G 1B9, CA
Sales prospecting tools to help B2B organizations effectively engage their buyers and create more quality sales engagement opportunities
Frontline Selling provides sales prospecting software to help B2B organizations to effectively engage their buyers and create quality sales opportunities. It is designed for the sales team to create high-quality conversations and engage in effective activity that drives outcome.
Vendor: Frontline Selling
Founded: 2001
Company Size: 101-250
HQ Location: 6505 Shiloh Road, 3rd Floor Alpharetta, GA 30005
Financials: Private
Referral and Advocate Marketing Programs
Buyapowa is a refer-a-friend marketing platform turbo-charging customer acquisition for leading brands and retailers. It helps to increase sales and revenue and increase customer lifetime value.
Vendor: Buyapowa
Company Size: 11-50
HQ Location: Victoria St, Belle House, Unit 2, Platform 1, London, London SW1V 1JT, GB
Financials: M&A
Engagement Loyalty Platform to listen, respond, and reward your audience in real-time at scale
Chirpify is an engagement loyalty platform used by marketers to perform complex marketing automation, to deliver the right message, reward, and content, to the right person. It helps to improve brand engagement and improve digital and social presence.
Vendor: Chirpify
Company Size: 11-50
HQ Location: 317 SW Alder St., Portland, Oregon 97204, US
Financials: Series A
An automated Growth Marketing Platform
Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI)
Vendor: Act-on
Founded: 2005
Company Size: 251-500
HQ Location: 121 SW Morrison St. Suite 1600 Portland, OR 97204
Financials: Private
Social Media Management and Compliance Software for Banks | Gremlin Social
Gremlin Social a social media management software enables banks to compliantly engage with customers on social media, build deeper relationships with their communities, and close more deals. It helps to improve ROI and digital and social presence.
Vendor: Gremlin Social
Company Size: 11-50
HQ Location: 1006 Olive St, St Louis, Missouri 63101, US
Financials: Series A