Hootsuite: Use-Cases, Insights and Reviews | 2026 Cuspera

Name: Hootsuite
Brand: Hootsuite
Rating: 4.23 (58847 reviews)

4.23 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(58847)

Social Media Marketing & Management Tool

AI Powered

Hootsuite Overview

Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Hootsuite.

Other use cases:

Content Management
Social Media Marketing
Advertisement
Collaboration
Campaign Management
Lead Engagement
Media Planning

See all use cases See less use cases

Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Hootsuite.

Other priorities:

Improve ROI
Build Brand Awareness
Enhance Customer Relationships
Improve Brand Engagement
Increase Sales & Revenue
Scale Best Practices
Improve Internal Communications
Grow Market Share
Enter New Markets Internationally Or Locally
Launch New Products
Establish Thought Leadership
Improve Efficiency
Improve Visibility
Improve Consistency
Manage Risk
Improve Stakeholder Relations
Increase Customer Life Time Value
Improve Navigation

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Hootsuite Use-Cases and Business Priorities: Customer Satisfaction Data

Hootsuite works with different mediums / channels such as Social Media.

Hootsuite's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Hootsuite support capabilities include AI Powered, Phone Support, Email Support, etc. also Hootsuite analytics capabilities include Analytics, and Custom Reports.

Reviews

"A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee ...advocacy and social campaigns." - Dominique Jolicoeur

Hootsuite, Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Hootsuite

Top Industries

Marketing and Advertising
Education
Non-Profit Organization Management

Popular in

Small Business
Mid Market
Enterprise

Hootsuite is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Hootsuite Customer wins, Customer success stories, Case studies

What benefits does Hootsuite offer for Social Media Management?

Hootsuite is a social media management platform that enables users to schedule, publish, and monitor content across multiple platforms. The tool allows users to analyze social media data and create reports. Hootsuite lacks the ability to syndicate social posts to Google My Business.

"...I'm able to link both personal and professional accounts, and enjoy the ability to schedule social posts. ...." Peer review by Kristi P., Chief Do-Gooder, Marketing and Advertising

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How efficiently Does Hootsuite manage your Communication Management?

Hootsuite enables users to manage social media platforms, scheduling and publishing content, and monitoring performance from a centralized dashboard. It supports a variety of social media platforms, including Facebook, Twitter, Google+, LinkedIn, Instagram, and YouTube. While it offers a comprehensive set of features, Hootsuite has limitations in its ability to modify already scheduled posts across multiple platforms simultaneously.

"...We currently use Hootsuite Pro to manage and schedule our social media posts from Facebook, Twitter, and LinkedIn...." Peer review by F. Flobo Boyce, Content Specialist/Strategist, Electro Rent Corporation

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What Are the key features of Hootsuite for Engagement Management?

Hootsuite enables users to manage multiple social media accounts from a central platform. It provides tools to schedule posts, monitor engagement, and analyze performance. While Hootsuite offers extensive functionality, its limited real-time engagement features may not be ideal for all users.

"...Social media is great opportunity to be more aware, to be more engaged, and provide a better experience...." Peer review by Michael Yoder, Social Media Consultant, Spectrum Health

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How can Hootsuite optimize your Content Management Workflow?

Hootsuite enables users to schedule content across multiple social media platforms, facilitating seamless content publishing. Users can visualize scheduled content and track marketing results within the platform. Despite its functionality, Hootsuite has limitations in link tracking for URLs shortened outside of its system.

"...We have been using Hootsuite for posting social media content for several years now, and the whole team really loves it...." Peer review by Myca A., Director, Customer Experience, Non-Profit Organization Management

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Why is Hootsuite the best choice for Social Media Marketing?

Hootsuite is a comprehensive social media marketing platform that helps users manage, analyze, and schedule social media content across multiple platforms. It simplifies social media marketing tasks by streamlining content scheduling and providing valuable insights to maximize time and effort. While Hootsuite provides valuable features, its reporting capabilities remain limited, particularly in the Pro package.

"...they provide a substantial amount of information on social marketing, social media, and marketing management...." Peer review by Madelyn V, Marketing Specialist, Education

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23 buyers and buying teams have used Cuspera to assess how well Hootsuite solved their Social Media Marketing needs. Cuspera uses 58847 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS	TESTIMONIALS
Dominique Jolicoeur Advisor, Digital Marketing CMA	A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee advocacy and social campaigns. Testimonial By Dominique Jolicoeur
Darian Kovacs Principal and Director of Strategy Jelly Marketing	It's difficult to know if you're hiring a skilled social media marketing professional. I'm so thankful there's now a standard for social media education and recognized certification we can reference when evaluating skills. Testimonial By Darian Kovacs
Nick Nunes Social Media and Search Manager Bell	I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes

CUSTOMERS	TESTIMONIALS
Dominique Jolicoeur Advisor, Digital Marketing CMA	A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee advocacy and social campaigns. Testimonial By Dominique Jolicoeur
Darian Kovacs Principal and Director of Strategy Jelly Marketing	It's difficult to know if you're hiring a skilled social media marketing professional. I'm so thankful there's now a standard for social media education and recognized certification we can reference when evaluating skills. Testimonial By Darian Kovacs
Nick Nunes Social Media and Search Manager Bell	I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes

How to Use the App Directory in Hootsuite

Frequently Asked Questions(FAQ)

for Hootsuite

What is Hootsuite?

Hootsuite is a social media management platform for advertising ,social media , digital marketing teams to find prospects and schedule content, review analytics, and engage with customers.

It provides capability to improve ad effectiveness, make data driven business decisions, monitor brands, and expand social reach by using social analytics solution. It helps in scheduling, managing report on social media content .There are both full and lite versions of the service.

It provides a browser-based dashboard that allows users to keep their social media brands updated. It provides ability to submit messages to a variety of social media services, through its integrations with Facebook, Google, Twitter etc. It helps build smart, scalable and automated workflows for delivering and demonstrating ROI.

What is Hootsuite used for?

Hootsuite is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Communication Management and Engagement Management .