Hootsuite: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Hootsuite
Brand: Hootsuite
Rating: 4.23 (58847 reviews)

4.23 5

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(58847)

Product and Vendor News

Customer reviews earn Hootsuite 200+ Leader Badges in G2 Winter 2025 Reports 20/08/2025
Hootsuite Dominates G2s 2025 Best Software Awards 20/08/2025
Outdated AI Drains Marketers' Time and Budgets 20/08/2025
<b>Hootsuite</b> Enterprise enhances asset management - DMNews 23/04/2025

Customer stories

Hootsuite helped the University of Sydney align its social media strategy across 36 channels. The university saw a 31.5% increase in brand sentiment and a 4x higher Instagram campaign engagement rate. Social video views rose 41% year-over-year. Hootsuite's integration with Adobe Experience Manager enabled tracking of the full student journey. The team now measures ROI and reports results faster using Hootsuite Advanced Analytics.
Hootsuite helped Ochsner Health boost brand awareness and fight misinformation on social media. Ochsner used Hootsuite to manage social channels, launch a brand ambassador program, and track engagement. The company saw a 129% year-on-year increase in social media engagement. Brand ambassador activation reached 86%. Social media drove over 5% of website traffic in 2020, up from 3% in 2019. Hootsuite's analytics and listening tools improved resource allocation and response to negative sentiment.
Hootsuite Enterprise helped the Royal Australian College of General Practitioners (RACGP) improve social media engagement and team efficiency. RACGP used Hootsuite to streamline publishing, social listening, and response workflows. They saw a 130% lift in Twitter engagement, 87% on Facebook, and a 41% increase in LinkedIn followers. Hootsuite Inbox reduced first response times by 16 hours. 95% of content contributors became active in the first three months.
Hootsuite helped Corewell Health manage a complex merger and rebrand across 21 hospitals and 300+ outpatient centers. The team used Hootsuite Enterprise, Analytics, and Amplify to centralize social media, monitor sentiment, and empower employee advocacy. They reduced content volume by 61% but saw engagement rates 2.5 times higher than the industry average. Negative sentiment dropped by 50%. Content shared through Amplify reached 3 million impressions.
Hootsuite Enterprise helped SIX Group automate social media security. SIX now gets 30-40 automated alerts and 1-2 non-compliant content takedowns each month. The company can remove harmful content in less than 24 hours. Hootsuite's dashboard integrates ZeroFOX and Brandwatch for real-time threat monitoring. SIX closed 80 unofficial accounts and improved compliance workflows.

Product Business Settings

Hootsuite is popular in Marketing And Advertising, Education, and Non-Profit Organization Management industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Content Marketing

Marketing Automation

Social Media Marketing

CRM

Hootsuite Product Overview

Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

How satisfied the customers are with Hootsuite use-cases

Reviews

"It's difficult to know if you're hiring a skilled social media marketing professional. I'm so thankful there's now a standard for social media education and recognized certification we can reference when evaluating skills." - Darian Kovacs

"Having the listening tools and knowledge is key to socially securing the brand. Our compliance department is more comfortable with the medium now that protocol, standards, and guidelines are established." - Courtney Fischbach

Hootsuite Customer Insights, Testimonials and Case Studies

Why is Hootsuite the best choice for Social Media Management?

Hootsuite is a social media management platform that enables users to schedule, publish, and monitor content across multiple platforms. The tool allows users to analyze social media data and create reports. Hootsuite lacks the ability to syndicate social posts to Google My Business.

"...I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard...." Peer review by Charity R., Book Reviewer, Entertainment

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What solutions does Hootsuite provide for Communication Management?

Hootsuite enables users to manage social media platforms, scheduling and publishing content, and monitoring performance from a centralized dashboard. It supports a variety of social media platforms, including Facebook, Twitter, Google+, LinkedIn, Instagram, and YouTube. While it offers a comprehensive set of features, Hootsuite has limitations in its ability to modify already scheduled posts across multiple platforms simultaneously.

"...I also like that they were one of the first to support Instagram publishing. ...." Peer review by Andy K., Digital Marketing Manager, Marketing and Advertising

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Why is Hootsuite the best choice for Engagement Management?

Hootsuite enables users to manage multiple social media accounts from a central platform. It provides tools to schedule posts, monitor engagement, and analyze performance. While Hootsuite offers extensive functionality, its limited real-time engagement features may not be ideal for all users.

"...HootSuite Enterprise has assisted our small team at Tourism Jasper be more engaged with visitors and potential visitors...." Peer review by Kyle Harms, Digital Marketing Specialist, Tourism Jasper

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How can Hootsuite optimize your Content Management Workflow?

Hootsuite enables users to schedule content across multiple social media platforms, facilitating seamless content publishing. Users can visualize scheduled content and track marketing results within the platform. Despite its functionality, Hootsuite has limitations in link tracking for URLs shortened outside of its system.

"...This makes cross posting content much easier and means I only have to think about social media planning one day a week...." Peer review by Grace B, Project Coordinator, Non-Profit Organization Management

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Why is Hootsuite the best choice for Social Media Marketing?

Hootsuite is a comprehensive social media marketing platform that helps users manage, analyze, and schedule social media content across multiple platforms. It simplifies social media marketing tasks by streamlining content scheduling and providing valuable insights to maximize time and effort. While Hootsuite provides valuable features, its reporting capabilities remain limited, particularly in the Pro package.

"...It's pretty cool that you can even get certified in social media marketing...." Peer review by Jess Brown

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What is Hootsuite?

Hootsuite is a social media management platform for advertising ,social media , digital marketing teams to find prospects and schedule content, review analytics, and engage with customers.

It provides capability to improve ad effectiveness, make data driven business decisions, monitor brands, and expand social reach by using social analytics solution. It helps in scheduling, managing report on social media content .There are both full and lite versions of the service.

It provides a browser-based dashboard that allows users to keep their social media brands updated. It provides ability to submit messages to a variety of social media services, through its integrations with Facebook, Google, Twitter etc. It helps build smart, scalable and automated workflows for delivering and demonstrating ROI.

What is Hootsuite used for?

Hootsuite is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Communication Management and Engagement Management .

What are the top features of Hootsuite?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Hootsuite.

Who uses Hootsuite?

Hootsuite is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are Hootsuite alternatives?

Renderforest Video, Walls.Io, Statusbrew and Eclincher Social Media Management are popular alternatives for Hootsuite.

Where is Hootsuite located?

Hootsuite is headquartered at 5 E 8th Ave, Vancouver, BC V5T 1R6, Canada.

23 buyers and buying teams have used Cuspera to assess how well Hootsuite solved their Social Media Marketing needs. Cuspera uses 58847 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS	TESTIMONIALS
Darian Kovacs Principal and Director of Strategy Jelly Marketing	It's difficult to know if you're hiring a skilled social media marketing professional. I'm so thankful there's now a standard for social media education and recognized certification we can reference when evaluating skills. Testimonial By Darian Kovacs
Courtney Fischbach VP Social Media Leggmason	Having the listening tools and knowledge is key to socially securing the brand. Our compliance department is more comfortable with the medium now that protocol, standards, and guidelines are established. Testimonial By Courtney Fischbach
Nick Nunes Social Media and Search Manager Bell	I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes

CUSTOMERS	TESTIMONIALS
Darian Kovacs Principal and Director of Strategy Jelly Marketing	It's difficult to know if you're hiring a skilled social media marketing professional. I'm so thankful there's now a standard for social media education and recognized certification we can reference when evaluating skills. Testimonial By Darian Kovacs
Courtney Fischbach VP Social Media Leggmason	Having the listening tools and knowledge is key to socially securing the brand. Our compliance department is more comfortable with the medium now that protocol, standards, and guidelines are established. Testimonial By Courtney Fischbach
Nick Nunes Social Media and Search Manager Bell	I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes