Latest News & Updates on Hootsuite Inc.

Hootsuite introduces Wisdom, a social-first AI agent, transforming live social signals into actionable intelligence. This launch is part of Hootsuite's new Social OS, an AI-driven operating system th...at integrates social intelligence, publishing, customer care, and advocacy. The system includes MCP connectors, enabling AI agents to access Hootsuite insights within existing workflows.
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Hootsuite has introduced Social OS, an AI-native social operating system designed to integrate social intelligence, content creation, customer care, and employee advocacy. The platform includes four ...apps—Perch, Nest, Lumen, and Parliament—unified by Wisdom, a social-first AI agent. This rebuild focuses on AI-driven workflows, enhancing capabilities across social media management and employee advocacy.
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Hootsuite launched Social OS, reorganizing its product suite into four AI-driven tools: Perch, Nest, Parliament, and Lumen, all connected by the Wisdom AI layer. New MCP connectors enable integration... of Hootsuite's social intelligence into external AI workflows. The launch emphasizes real-time social data utilization to enhance customer anticipation and decision-making.
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Hootsuite introduces Wisdom, a social-first AI agent that transforms live social signals into actionable insights. Alongside Wisdom, Hootsuite unveils Social OS, an AI-powered operating system that i...ntegrates social intelligence, publishing, customer care, and advocacy. The new Model Context Protocol connectors enable seamless integration of Hootsuite's insights into existing AI tools, enhancing social intelligence across platforms.
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Hootsuite has launched an enhanced inbox feature designed to help digital marketers improve customer service on social media platforms. This update aims to streamline communication and enhance user e...xperience by integrating advanced tools for managing social interactions more efficiently.
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Hootsuite has enhanced its analytics capabilities to help small businesses improve social media ROI. The platform now integrates with Google Analytics 5, enabling users to track social media campaign...s' impact on website conversions and revenue. Hootsuite's advanced features, like real-time sentiment analysis and A/B testing, offer businesses actionable insights to optimize their social media strategies.
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Hootsuite has released its 2026 social playbook, offering detailed strategies and templates for automating the scheduling of Instagram Reels and TikTok videos. This guide is designed to help small bu...sinesses maintain consistent posting without daily management burdens. It includes role-based permissions, standardized naming conventions, and AI-driven optimization for hashtags and posting times, aiming to enhance engagement and ROI.
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Ryan Holmes, founder of Hootsuite, returns as interim CEO, replacing the outgoing executive. This leadership change aims to guide the company through its next phase of growth and innovation in social... media management.
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Hootsuite has been recognized as the #1 Best Software Product of 2026 by G2, based on verified customer reviews and performance data. The company also retained its position as the #1 Best Software Co...mpany in Canada and climbed to #1 Best Marketing Products. These awards highlight Hootsuite's capabilities in social media management, including AI-powered social listening, data-driven strategy, and enterprise-level analytics.
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