AdEspresso: Use-Cases, Insights and Reviews | 2025 Cuspera

Hootsuite helped Corewell Health manage a complex merger and rebrand across 21 hospitals and 300+ outpatient centers. The team used Hootsuite Enterprise, Analytics, and Amplify to centralize social m...edia, monitor sentiment, and empower employee advocacy. They reduced content volume by 61% but saw engagement rates 2.5 times higher than the industry average. Negative sentiment dropped by 50%. Content shared through Amplify reached 3 million impressions.
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Hootsuite helped Meliá Hotels International manage social media during the COVID-19 crisis. The company used Hootsuite Enterprise, Amplify, and Talkwalker to centralize communications and respond qui...ckly to customers. Meliá ran influencer campaigns that drove 1.8 million engagements and a 4x return. Employees shared 6,500 posts through Amplify, reaching 5.6 million people. Social listening and engagement built customer loyalty and supported business recovery.
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Talkwalker by Hootsuite helped an NBA team boost fan engagement with a data-driven social strategy. The team used Talkwalker to analyze audience sentiment and campaign data, leading to a 352% increas...e in social video views, a 46% rise in social impressions, and a 27% jump in engagement. They shifted to more original content and used sentiment analysis to turn fans into brand ambassadors. Reporting and benchmarking improved, helping the team win budget for a new hire and drive collaboration across departments.
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Hootsuite helped Sodexo Universities connect with students across 380 campuses. Sodexo used Hootsuite to manage over 800 social media accounts and train 100 on-site marketing managers. They ran campa...igns like National Employee Appreciation Day, which got over 1 million engagements and 10,000 student submissions. The "Pay it Forward" campaign saw a 150% increase in reach. Sodexo won the Loyalty360 Silver Award for customer experience metrics. Hootsuite's tools helped Sodexo build trust and boost student engagement.
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Hootsuite Amplify helped Antalis unify its social media strategy and boost employee advocacy. Antalis consolidated 52 LinkedIn accounts and created a central content library for brand-approved posts.... The company launched an employee ambassador program, reaching an 87% adoption rate. Social-first campaigns drove a 300% increase in web traffic from social media and 2,400 shares of Amplify content in one year. The Antalis Interior Design Award saw social-driven traffic rise from 5% to over 20% between editions.
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Hootsuite helped Ochsner Health boost brand awareness and fight misinformation on social media. Ochsner used Hootsuite to manage social channels, launch a brand ambassador program, and track engageme...nt. The company saw a 129% year-on-year increase in social media engagement. Brand ambassador activation reached 86%. Social media drove over 5% of website traffic in 2020, up from 3% in 2019. Hootsuite's analytics and listening tools improved resource allocation and response to negative sentiment.
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