Buffer Overview

This is a summary of the comprehensive capabilities and benefits of Buffer based on over 28440 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Buffer, Hootsuite, Sprout Social, Agorapulse, Zoho Social, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Buffer is right for your needs? Our Cuspera AI engine can evaluate how Buffer fits your specific business needs, industry, and context. Get your personalized assessment report today.

Buffer supports business activities such as:

  • Social Media Management
  • Communication Management
  • Content Management
  • Engagement Management
  • Social Media Marketing

Buffer can help you with many business goals, such as Improve Digital And Social Presence, Acquire Customers, Build Brand Awareness, Enhance Customer Relationships, Enter New Markets Internationally Or Locally, etc. It can help manage these activities if you use Social Media for these needs. As a solution, Buffer's capabilities include Dashboard, Personalization, Alerts: Popups & Notifications, etc.

Buffer was founded in 2010. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"...Ok, you can also schedule social media posts from one place and the API is solid. . ...." Peer review by Kenneth P., Founder, Marketing and Advertising

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Buffer solved their Social Media Marketing needs. Cuspera uses 28440 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities peers achieved using Buffer.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve ROI
  • Improve Brand Engagement
  • Improve Internal Communications
  • Establish Thought Leadership
  • Grow Market Share
  • Improve Consistency
  • Increase Sales & Revenue
  • Launch New Products
  • Improve Efficiency
  • Improve Visibility
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Use Cases

Peers recommend Social Media Management , Communication Management , Content Management , as the business use cases that they have been most satisfied while using Buffer.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Social Media Management with Social Media

4.59/5

Read Reviews (6196)

"...Ok, you can also schedule social media posts from one place and the API is solid. . ...."
scheduling post to social media

4.73/5

Read Reviews (1961)

"...Also, the analytics section of this tool gives me an idea about how my social media posts are performing...."
engaging on social media

4.70/5

Read Reviews (1483)

"...The way Buffer allows a team to schedule post for social media has been a game changer...."
managing social media account

4.42/5

Read Reviews (985)

"...We have a small team and it becomes difficult to manage multiple social media accounts...."
social media analytics

4.59/5

Read Reviews (652)

"...We use it so schedule posts, analyse post success and report on social media in general...."
monitoring social media

4.06/5

Read Reviews (80)

"...Mentionlytics: Mentionlytics is widely known as a Social Media Monitoring and Analytics tool...."
Communication Management with Social Media

4.42/5

Read Reviews (2047)

"...The Report Card emails they send also give us a FANTASTIC idea of what kinds of posts are getting hits...."
sending & publishing communications

4.45/5

Read Reviews (1945)

"...Buffer pulls social media outlets into one location, making posts super efficient to publish and schedule...."
tracking & monitoring communications

4.12/5

Read Reviews (84)

"...Although nearly every business under the sun is on social, not all of them need the same tools: Some benefit from a simple and efficient management system, while others need to keep track of multiple social media teams all from one dashboard...."
Content Management with Social Media

4.70/5

Read Reviews (1110)

"...I'm pretty sure I only use the mobile app for scheduling when I create my own content...."
content publishing

4.59/5

Read Reviews (416)

"...Currently, We are using Buffer to manage our social media content and posting schedule...."
content sharing

4.81/5

Read Reviews (239)

"...Whenever we see relevant content to share, we just click a button and we're ready to post that content to all our social profiles...."
content curation

4.89/5

Read Reviews (235)

"...It's fast and makes adding content for curation a breeze...."
searching for content

4.76/5

Read Reviews (32)

"...Publish enables you to schedule social media posts, see your content schedule, and republish old evergreen content...."
content tracking

4.93/5

Read Reviews (27)

"...-- Integration with feedly enables an easy approach to monitoring content channels and posting to social media profiles in an expedited timeframe...."
PEER EXPERIENCES
Social Media Management with Social Media

4.59/5

Read Reviews (6196)

"...Ok, you can also schedule social media posts from one place and the API is solid. . ...." Peer review by Kenneth P., Founder, Marketing and Advertising
scheduling post to social media

4.59/5

Read Reviews (1961)

engaging on social media

4.59/5

Read Reviews (1483)

managing social media account

4.59/5

Read Reviews (985)

social media analytics

4.59/5

Read Reviews (652)

monitoring social media

4.59/5

Read Reviews (80)

Communication Management with Social Media

4.42/5

Read Reviews (2047)

"...The Report Card emails they send also give us a FANTASTIC idea of what kinds of posts are getting hits...." Peer review by Mike Adkins
sending & publishing communications

4.42/5

Read Reviews (1945)

tracking & monitoring communications

4.42/5

Read Reviews (84)

Content Management with Social Media

4.70/5

Read Reviews (1110)

"...I'm pretty sure I only use the mobile app for scheduling when I create my own content...." Peer review by Erik Richison
content publishing

4.70/5

Read Reviews (416)

content sharing

4.70/5

Read Reviews (239)

content curation

4.70/5

Read Reviews (235)

searching for content

4.70/5

Read Reviews (32)

content tracking

4.70/5

Read Reviews (27)

86+ more Business Use Cases

Our AI advisor, Wyz, harnessed 28440 insights from peers and experts to help you assess how these Buffer use cases fit your Social Media Marketing needs.

Frequently Asked Questions(FAQ)

for Buffer

What is Buffer?

Buffer is a social media marketing software that helps companies in brand building and audience building on social media.

What is Buffer used for?

Buffer is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Communication Management and Content Management .

What are the top features of Buffer?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Buffer.

Who uses Buffer?

Buffer is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Buffer alternatives?

Hootsuite, Sprout Social, Agorapulse and Zoho Social are popular alternatives for Buffer.

Where is Buffer located?

Buffer is headquartered at 2443 Fillmore St #380-7163 San Francisco, CA 94115 .

Popular Business Setting

for Buffer

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Peers used Buffer to Improve digital and social presence and Acquire customers

Peer and Expert Opinion on Features

for Buffer

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.65/5

Read Reviews (577)
Personalization

4.39/5

Read Reviews (440)
Alerts: popups & Notifications

2.00/5

Read Reviews (160)
Widgets

4.74/5

Read Reviews (150)
Auto scheduler & reminder

4.68/5

Read Reviews (113)
FEATURES RATINGS AND REVIEWS
Dashboard

4.65/5

Read Reviews (577)
Personalization

4.39/5

Read Reviews (440)
Alerts: popups & Notifications

2.00/5

Read Reviews (160)
Widgets

4.74/5

Read Reviews (150)
Auto scheduler & reminder

4.68/5

Read Reviews (113)

IT and Other Capabilities

for Buffer

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.22/5

Read Reviews (1012)
Data Import

3.94/5

Read Reviews (1530)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.22/5

Read Reviews (1012)
Data Import

3.94/5

Read Reviews (1530)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.62/5

Read Reviews (56)
Email Support

4.62/5

Read Reviews (62)
Phone Support

4.59/5

Read Reviews (46)
24/7 Support

4.15/5

Read Reviews (1178)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.62/5

Read Reviews (56)
Email Support

4.62/5

Read Reviews (62)
Phone Support

4.59/5

Read Reviews (46)
24/7 Support

4.15/5

Read Reviews (1178)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.31/5

Read Reviews (18)
Analytics

4.25/5

Read Reviews (1913)
Custom Reports

4.21/5

Read Reviews (3247)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.31/5

Read Reviews (18)
Analytics

4.25/5

Read Reviews (1913)
Custom Reports

4.21/5

Read Reviews (3247)

Software Failure Risk Guidance

?

for Buffer

Overall Risk Meter

Low Medium High

Top Failure Risks for Buffer

Vendor Profile Details

Company Name

Buffer

Company Website

https://buffer.com/

Year Founded

2010

HQ Location

2443 Fillmore St #380-7163 San Francisco, CA 94115

Employees

51-100

Social

Financials

SERIES A