Bitly Overview

Bitly’s Connections Platform offers robust link management, advanced QR Code features, and a Link-in-bio solution. It is more than a free URL shortener.

Use Cases

Customers recommend Social Media Management, Communication Management, Content Management, as the business use cases that they have been most satisfied with while using Bitly.

Other use cases:

  • Advertisement
  • Campaign Management
  • Engagement Management
  • Helpdesk Management
  • Digital Marketing
  • Social Media Marketing
  • Workflow Management
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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Bitly.

Other priorities:

  • Improve ROI
  • Build Brand Awareness
  • Improve Internal Communications
  • Scale Best Practices
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Launch New Products
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Bitly Use-Cases and Business Priorities: Customer Satisfaction Data

Bitly works with different mediums / channels such as Social Media, E-Mail, and Website,

Bitly's features include Dashboard, Personalization, Widgets, etc.


"...Shorter links for sharing on social media Bitly is great for tracking how many clicks you get on links and for creating shorter links Twitter now shortens links, bitly seems less useful now..." Peer review by Neil W.

Bitly, Rebrandly, Percolate Content Marketing, RelayThat, BNTouch, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Bitly

Top Industries

  • Marketing and Advertising
  • Education
  • Design

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Bitly is popular in Marketing And Advertising, Education, and Design and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Bitly Use Cases

What makes Bitly ideal for Social Media Management?

Bitly enables the shortening of links for social media posts, making them more visually appealing. It allows tracking of link clicks to provide insights into audience engagement and content performance. Bitly's analytics capabilities are limited in terms of detailed reporting and exporting options.
"...Bitly was used by my department for our social media posts...." Peer review by Sarah Burek, Marketing and Social Media Specialist, CATMEDIA, an Inc. 500 Company

What solutions does Bitly provide for Communication Management?

Bitly streamlines social media communication by shortening links, enhancing post aesthetics, and simplifying link management. The platform provides metrics for analyzing link performance. Bitly's capabilities are limited for larger teams as it lacks features for collaborative link management.
"...You can use it to create user-friendly links, track clicks, monitor performance and A/B testing marketing campaigns. . ...." Peer review by Gianfranco C., Head of Esports, Marketing and Advertising

How can Bitly optimize your Content Management Workflow?

How efficiently Does Bitly manage your Advertisement?

What benefits does Bitly offer for Campaign Management?

35+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Bitly solved their Content Marketing needs. Cuspera uses 3032 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

Frequently Asked Questions(FAQ)

for Bitly

What is Bitly?

Bitly is a URL shortening service and link management platform for marketers and customer support teams to help their businesses shorten, create and share custom links.

It primarily helps in creating recognizable short links, which help to improve clicks thereby increasing brand recognition enhancing integrity content and communications strategy. Rich link data allows to track sources across channels easily and initiate decisions and boost results.

Primary features include link management, branded links, mobile links, and campaign management and analytics. The link management feature allows to create and management secure and reliable links at scale. Branded link features helps to increase engagement and exposure. Mobile links helps to create a seamless user experience. Campaign management and analytics help to track and optimize every touchpoint. Furthermore, integrations with other software tools help to automate the workflow more effectively.

What is Bitly used for?

Bitly is a Content Marketing Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Communication Management and Content Management .

What are the top features of Bitly?

Dashboard, Personalization and Widgets are some of the top features of Bitly.

Who uses Bitly?

Bitly is used by Marketing And Advertising, Education and Design among other industries.

What are Bitly alternatives?

Rebrandly, Percolate Content Marketing, RelayThat and BNTouch are popular alternatives for Bitly.

Where is Bitly located?

Bitly is headquartered at 139 5th Avenue, 5th Floor New York, NY 10010.

Peers used Bitly for social media management and communication management

Bitly Features

  • Low
  • Medium
  • High


Read Reviews (301)
Custom Reports


Read Reviews (476)


Read Reviews (301)
Custom Reports


Read Reviews (476)

Software Failure Risk Guidance


for Bitly

Overall Risk Meter

Low Medium High

Top Failure Risks for Bitly

Bit Ly Profile

Company Name

Bit Ly

Company Website

Year Founded


HQ Location

139 5th Avenue, 5th Floor New York, NY 10010