AppsFlyer Overview

AppsFlyer delivers a new standard in marketing attribution with its measurement and deep linking solutions. It provides businesses with visibility into performance metrics, enabling them to scale app installs effectively. By focusing on maximizing Lifetime Value (LTV), AppsFlyer equips marketing teams with the insights needed to make informed, data-driven decisions. Its tools are tailored for forward-thinking teams, offering precise attribution that supports strategic growth and optimization.

Use Cases

Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using AppsFlyer.

Other use cases:

  • Social Media Management
  • Channel Marketing
  • Collaboration
  • Media Buying
  • Sending & Publishing Communications
  • Training & Onboarding
  • Creative Agency
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Business Priorities

Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using AppsFlyer.

Other priorities:

  • Enhance Customer Relationships
  • Acquire Customers
  • Increase Sales & Revenue
  • Grow Market Share
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
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AppsFlyer Use-Cases and Business Priorities: Customer Satisfaction Data

AppsFlyer works with different mediums / channels such as Mobile. and Social Media.

AppsFlyer's features include Dashboard, Personalization, Fraud Detection, etc. and AppsFlyer support capabilities include 24/7 Support, Email Support, Chat Support, etc. also AppsFlyer analytics capabilities include Analytics, and Custom Reports.

Reviews

"AppsFlyer’s real-time attribution and analytics, combined with their deep partner integrations and retargeting capabilities have improved every element of our marketing and communications." - Fynd

AppsFlyer, Adobe Marketo Measure (formerly Bizible), Adjust, Google Analytics, PixelMe, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Appsflyer provides visibility into performance, scales installs, and maximizes LTV. Data-driven choices are enabled through advanced measurement and deep linking solutions.

Popular Business Setting

for AppsFlyer

Top Industries

  • Internet
  • Information Technology and Services
  • Financial Services

Popular in

  • Enterprise
  • Mid Market
  • Small Business

AppsFlyer is popular in Internet, Information Technology And Services, and Financial Services and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on AppsFlyer Use Cases

What makes AppsFlyer ideal for Engagement Management?

How can AppsFlyer optimize your Campaign Management Workflow?

How does AppsFlyer address your Social Media Management Challenges?

What Are the key features of AppsFlyer for Channel Marketing?

42+ more Business Use Cases

26 buyers and buying teams have used Cuspera to assess how well AppsFlyer solved their Marketing Attribution needs. Cuspera uses 3129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
AppsFlyer testimonial

Fynd
AppsFlyer’s real-time attribution and analytics, combined with their deep partner integrations and retargeting capabilities have improved every element of our marketing and communications. Testimonial By Fynd
AppsFlyer testimonial

Dyah Wulandari

VP Performance Marketing

Tiket.com
We encourage every app marketer to not ignore the problem of ad fraud, but to tackle it in a timely manner. The problem is real and huge and has significant repercussions on the marketing budget and team. Your choice of provider for blocking fraud needs to be a solution recognized by the market as ...the leading one, it must be based on a great amount of data and able to learn over time as fraud always evolves.

Testimonial By Dyah Wulandari
AppsFlyer testimonial

Richard Fenning

Digital Marketing Specialist

RecargaPay
In marketing, information is power. When we were charged for in-app events, we were reluctant to measure all the events we needed. This meant that we had less data to drive decision making. Testimonial By Richard Fenning
CUSTOMERS TESTIMONIALS
AppsFlyer testimonial

Fynd
AppsFlyer’s real-time attribution and analytics, combined with their deep partner integrations and retargeting capabilities have improved every element of our marketing and communications. Testimonial By Fynd
AppsFlyer testimonial

Dyah Wulandari

VP Performance Marketing

Tiket.com
We encourage every app marketer to not ignore the problem of ad fraud, but to tackle it in a timely manner. The problem is real and huge and has significant repercussions on the marketing budget and team. Your choice of provider for blocking fraud needs to be a solution recognized by the market as ...the leading one, it must be based on a great amount of data and able to learn over time as fraud always evolves.

Testimonial By Dyah Wulandari
AppsFlyer testimonial

Richard Fenning

Digital Marketing Specialist

RecargaPay
In marketing, information is power. When we were charged for in-app events, we were reluctant to measure all the events we needed. This meant that we had less data to drive decision making. Testimonial By Richard Fenning

Case Studies

CASE STUDY Pixonic

AppsFlyer Protect360 helped Pixonic fight mobile ad fraud. Pixonic wanted to grow fast and used many new ad networks. This led to more fraud that was hard to spot. Protect360 showed them new types of... fraud and blocked it in real time. Pixonic cleaned up their traffic and saved over $1 million. They now focus on trusted channels and track fraud better.

Read more →
Food & Beverages

CASE STUDY Wolt

AppsFlyer helped Wolt automate marketing with data-driven tools. Wolt needed better attribution and fast, accurate data. They integrated Smartly with AppsFlyer to trigger campaign changes automatical...ly. This let Wolt adapt quickly during Covid-19, supporting 10,000 restaurant partners and 20,000 couriers. Wolt launched no-contact delivery in 2 weeks and started grocery delivery in 15 markets in days.

Read more →
Food & Beverages

CASE STUDY Rappi

AppsFlyer helped Rappi track and improve their mobile marketing. Rappi used AppsFlyer to measure app growth and user engagement. They matched media costs with in-app revenue for better ROI. Custom da...shboards replaced manual spreadsheets. Rappi saw a 50% lift in install to registration and a 280% lift in install to purchase. The team gained clear insights and improved business results.

Read more →

CASE STUDY Big Fish Games

Appsflyer helped Big Fish Games solve problems with using two attribution providers. Big Fish Games used Appsflyer’s measurement suite and marketing analytics to centralize data. The team integrated ...Appsflyer’s SDK and used the Push API for real-time data in their BI tool. This made campaign optimization easier and saved development time. Big Fish Games now makes better marketing decisions with clean, reliable data.

Read more →
Financial Services

CASE STUDY Varo

Varo used AppsFlyer to measure every step in their mobile customer journey. They needed to track key events and reduce friction for new banking customers. AppsFlyer integrated with over 8,000 partner...s, making data sharing easy across Varo's tech stack. The solution helped Varo spot and stop financial fraud by linking risky behavior to marketing campaigns. Data Locker let Varo store and manage data securely, supporting reports for user acquisition and fraud protection. All teams at Varo could access clear, actionable insights to drive growth.

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Entertainment

CASE STUDY fuboTV

AppsFlyer's People-Based Attribution helped fuboTV connect user journeys across mobile, web, and connected TV. The team wanted to lower user acquisition costs and improve ROI by driving subscriptions... from their website. AppsFlyer let them see the full customer journey and combine data from different sources. fuboTV saw a 15% reduction in cost per install (CPI) on Android and iOS. They also improved budget allocation efficiency by 20%.

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Video

Return to Growth With Data You Can Trust | AppsFlyer

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Frequently Asked Questions(FAQ)

for AppsFlyer

What is AppsFlyer?

AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.

It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.

Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.

What is AppsFlyer used for?

AppsFlyer is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Customer Life Time Value by Engagement Management, Advertisement and Campaign Management .

What are the top features of AppsFlyer?

Dashboard, Personalization and Fraud detection are some of the top features of AppsFlyer.

Who uses AppsFlyer?

AppsFlyer is used by Internet, Information Technology And Services and Financial Services among other industries.

What are AppsFlyer alternatives?

Adobe Marketo Measure (Formerly Bizible), Adjust, Google Analytics and PixelMe are popular alternatives for AppsFlyer.

Where is AppsFlyer located?

AppsFlyer is headquartered at 100 1st Street, 25th floor San Francisco, California 94105 USA.
lightning

Peers used AppsFlyer for engagement management and advertisement

AppsFlyer Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.86/5 ★

Read Reviews (36)
Analytics

4.43/5 ★

Read Reviews (388)
Custom Reports

3.92/5 ★

Read Reviews (480)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.86/5 ★

Read Reviews (36)
Analytics

4.43/5 ★

Read Reviews (388)
Custom Reports

3.92/5 ★

Read Reviews (480)

Software Failure Risk Guidance

?

for AppsFlyer

Overall Risk Meter

Low Medium High

Top Failure Risks for AppsFlyer

AppsFlyer Ltd. News

Product

AppsFlyer debuts AI-Powered MCP

AppsFlyer has launched the AI-powered AppsFlyer MCP (Model Context Protocol), designed to streamline data access and campaign management for marketing teams. Built on Anthropics framework, it integrates AppsFlyers APIs with leading LLMs, enabling natural language queries and AI-driven insights. This tool reduces decision-making time and enhances efficiency by transforming complex processes into intuitive interactions, benefiting marketers with real-time analytics and audience management capabilities.

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Partnership

X Partners with AppsFlyer for Third - Party Ad Performance Measurement

AppsFlyer has partnered with X to enhance third-party ad performance measurement through a new Advanced Self-Reporting Network (SRN) integration. This collaboration enables advertisers to track conversions more accurately by using AppsFlyer's privacy-centric attribution engine. The integration offers improved ROAS measurement and insights into ad performance, leveraging both deterministic and privacy-compliant modeling methods.

Read more →
Product

AppsFlyer Debuts AI-Powered MCP to Streamline Data Access and Campaign Execution

AppsFlyer has launched the AI-powered Model Context Protocol (MCP) to enhance data access and campaign management for marketers. The MCP integrates AppsFlyer's APIs with leading LLMs, enabling real-time insights and decision-making through natural language queries. Key features include AI-powered analytics chat, audience management, and link governance, reducing reliance on technical teams and accelerating marketing operations.

Read more →
Product

AppsFlyer Debuts AI-Powered MCP to Streamline Data Access and Campaign Execution - Business Wire

AppsFlyer has launched the AI-powered Model Context Protocol (MCP) to enhance data access and campaign management for marketers. This tool integrates AppsFlyer's APIs with leading LLMs, allowing marketers to use natural language prompts or AI agents for real-time insights and decision-making. Key features include AI-powered analytics chat, audience management, and link governance, streamlining complex processes and reducing reliance on technical support.

Read more →

AppsFlyer Ltd. Profile

Company Name

AppsFlyer Ltd.

Company Website

//appsflyer.com

Year Founded

2011

HQ Location

100 1st Street, 25th floor San Francisco, California 94105 USA

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES D