AppsFlyer Overview
AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.
It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.
Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.
Cuspera Reviews
26 buyers and buying teams have used Cuspera to assess how well AppsFlyer solved their Marketing Attribution needs. Cuspera uses 3129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.
Business Priorities
Improve ROI and Increase Customer Life Time Value are the most popular business priorities peers achieved using AppsFlyer.
Use Cases
Peers recommend Engagement Management , Advertisement , Campaign Management , as the business use cases that they have been most satisfied while using AppsFlyer.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management |
4.73/5 ★ |
"...Moreover, they are now actively developing integral strategies in unison with the product team to engage and drive loyal customers, increase the customer retention by 15%, and improve campaign effectiveness by 80%. ..." Case Study Fondeadora |
| engaging and following up |
4.72/5 ★ |
"...These tools allow for an engaging player experience, which, in turn, drives Title/Studio loyalty and long-term customer retention...." Leanplum & AppsFlyer |
| Advertisement with Mobile and Social Media |
4.66/5 ★ |
"...During the day, experts in application marketing will give us interesting insights in how to create successful strategies, organic and non-organic based on advertising campaigns through conferences, round tables and workshops. ..." Applause 2019 returns to Barcelona for its 4th edition |
| Campaign Management with Mobile |
4.90/5 ★ |
"...Mainly installs i.e. first app launch is considered and campaigns tracking...." Peer review by Amey S |
| campaign analytics |
4.74/5 ★ |
"...View efficiency of your ad campaigns dashboards and send revenue data to advertisement partners to optimize ad campaigns. ..." AppsFlyer and Branch integration, use test keys for integrations and new docs |
| campaign monitoring |
4.54/5 ★ |
"...Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way...." Peer review by Anonymous Reviewer |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management |
4.73/5 ★ |
"...Moreover, they are now actively developing integral strategies in unison with the product team to engage and drive loyal customers, increase the customer retention by 15%, and improve campaign effectiveness by 80%. ..." Case Study Fondeadora |
|
| engaging and following up |
4.73/5 ★ |
| Advertisement with Mobile and Social Media |
4.66/5 ★ |
"...During the day, experts in application marketing will give us interesting insights in how to create successful strategies, organic and non-organic based on advertising campaigns through conferences, round tables and workshops. ..." Applause 2019 returns to Barcelona for its 4th edition |
|
| Campaign Management with Mobile |
4.90/5 ★ |
"...Mainly installs i.e. first app launch is considered and campaigns tracking...." Peer review by Amey S |
|
| campaign analytics |
4.90/5 ★ |
| campaign monitoring |
4.90/5 ★ |
42+ more Business Use Cases
Our AI advisor, Wyz, harnessed 3129 insights from peers and experts to help you assess how these AppsFlyer use cases fit your Marketing Attribution needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
With AppsFlyer, we have been able to explore more channels and make tactical changes seamlessly in real time. We have been constantly able to improve ROAS because of the availability of granular data and unified dashboard view. Testimonial By Chahal Vaid |
|
Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games. Testimonial By Anthony Cross |
|
We encourage every app marketer to not ignore the problem of ad fraud, but to tackle it in a timely manner. The problem is real and huge and has significant repercussions on the marketing budget and team. Your choice of provider for blocking fraud needs to be a solution recognized by the market as ...the leading one, it must be based on a great amount of data and able to learn over time as fraud always evolves. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Chahal Vaid Digital Marketing Manager Dineout |
With AppsFlyer, we have been able to explore more channels and make tactical changes seamlessly in real time. We have been constantly able to improve ROAS because of the availability of granular data and unified dashboard view. Testimonial By Chahal Vaid |
|
Anthony Cross VP User Acquisition, Data Science, & Product Management Big Fish Games |
Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games. Testimonial By Anthony Cross |
|
Dyah Wulandari VP Performance Marketing Tiket.com |
We encourage every app marketer to not ignore the problem of ad fraud, but to tackle it in a timely manner. The problem is real and huge and has significant repercussions on the marketing budget and team. Your choice of provider for blocking fraud needs to be a solution recognized by the market as ...the leading one, it must be based on a great amount of data and able to learn over time as fraud always evolves. |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
|
Case Study Tiket.comRead More |
|
|
Case Study Big Fish GamesRead More |
|
Case Study LetgoRead More |
Frequently Asked Questions(FAQ)
for AppsFlyer
What is AppsFlyer?
What is AppsFlyer used for?
What are the top features of AppsFlyer?
Who uses AppsFlyer?
What are AppsFlyer alternatives?
Where is AppsFlyer located?
Popular Business Setting
for AppsFlyer
Top Industries
- Internet
- Information Technology and Services
- Financial Services
Popular in
- Enterprise
- Mid Market
- Small Business
Peers used AppsFlyer to Improve ROI and Increase customer life time value
AppsFlyer Alternatives
Peer and Expert Opinion on Features
for AppsFlyer
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (124) |
| Personalization | Read Reviews (29) |
| Fraud detection | Read Reviews (17) |
| Predictive analytics | Read Reviews (16) |
| SEM | Read Reviews (14) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (124) |
| Personalization | Read Reviews (29) |
| Fraud detection | Read Reviews (17) |
| Predictive analytics | Read Reviews (16) |
| SEM | Read Reviews (14) |
IT and Other Capabilities
for AppsFlyer
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (164) |
| Data Import | Read Reviews (261) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (164) |
| Data Import | Read Reviews (261) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (124) |
| Email Support | Read Reviews (8) |
| Chat Support | Read Reviews (5) |
| Phone Support | Read Reviews (5) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (124) |
| Email Support | Read Reviews (8) |
| Chat Support | Read Reviews (5) |
| Phone Support | Read Reviews (5) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (36) |
| Analytics | Read Reviews (388) |
| Custom Reports | Read Reviews (480) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (36) |
| Analytics | Read Reviews (388) |
| Custom Reports | Read Reviews (480) |
Software Failure Risk Guidance
?for AppsFlyer
Overall Risk Meter
Top Failure Risks for AppsFlyer
Vendor Profile Details
HQ Location
100 1st Street, 25th floor San Francisco, California 94105 USA
Employees
501-1000
Social
Financials
Series C
Get a personalised risk report for AppsFlyer
See Sample Risk ReportTell us more about yourself so that we can personalise incidents for your location, industry etc.
Connect to vendor request
AppsFlyer may get in touch with you regarding your request.
Request Custom Quote
Appsflyer will get in touch with you regarding your request.