AppsFlyer Overview

Appsflyer provides visibility into performance, scales installs, and maximizes LTV. Data-driven choices are enabled through advanced measurement and deep linking solutions.

Use Cases

Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using AppsFlyer.

Other use cases:

  • Social Media Management
  • Channel Marketing
  • Collaboration
  • Media Buying
  • Sending & Publishing Communications
  • Training & Onboarding
  • Creative Agency
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Business Priorities

Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using AppsFlyer.

Other priorities:

  • Enhance Customer Relationships
  • Acquire Customers
  • Increase Sales & Revenue
  • Grow Market Share
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
See all business priorities See less business priorities

AppsFlyer Use-Cases and Business Priorities: Customer Satisfaction Data

AppsFlyer works with different mediums / channels such as Mobile, and Social Media,

AppsFlyer's features include Dashboard, Personalization, Fraud Detection, etc.

Reviews

"AppsFlyer’s real-time attribution and analytics, combined with their deep partner integrations and retargeting capabilities have improved every element of our marketing and communications." - Fynd

AppsFlyer, Adjust, Kochava, Adobe Marketo Measure (formerly Bizible), LiveRamp, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for AppsFlyer

Top Industries

  • Internet
  • Information Technology and Services
  • Financial Services

Popular in

  • Enterprise
  • Mid Market
  • Small Business

AppsFlyer is popular in Internet, Information Technology And Services, and Financial Services and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on AppsFlyer Use Cases

How efficiently Does AppsFlyer manage your Engagement Management?

Why is AppsFlyer the best choice for Campaign Management?

Why is AppsFlyer the best choice for Social Media Management?

How does AppsFlyer address your Channel Marketing Challenges?

42+ more Business Use Cases

26 buyers and buying teams have used Cuspera to assess how well AppsFlyer solved their Marketing Attribution needs. Cuspera uses 3129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
AppsFlyer testimonial

Fynd

AppsFlyer’s real-time attribution and analytics, combined with their deep partner integrations and retargeting capabilities have improved every element of our marketing and communications. Testimonial By Fynd
AppsFlyer testimonial

Dyah Wulandari

VP Performance Marketing

Tiket.com

We encourage every app marketer to not ignore the problem of ad fraud, but to tackle it in a timely manner. The problem is real and huge and has significant repercussions on the marketing budget and team. Your choice of provider for blocking fraud needs to be a solution recognized by the market as ...the leading one, it must be based on a great amount of data and able to learn over time as fraud always evolves.

Testimonial By Dyah Wulandari
AppsFlyer testimonial

Iago Novoa Zarauza

Head of Business Intelligence

Letgo

Not only does OneLink allow us to test, measure, and understand what most effectively drives user conversions, it also enables us to optimize and personalize our owned media campaigns to support more positive user experiences and improve business outcomes. Testimonial By Iago Novoa Zarauza
CUSTOMERS TESTIMONIALS
AppsFlyer testimonial

Fynd

AppsFlyer’s real-time attribution and analytics, combined with their deep partner integrations and retargeting capabilities have improved every element of our marketing and communications. Testimonial By Fynd
AppsFlyer testimonial

Dyah Wulandari

VP Performance Marketing

Tiket.com

We encourage every app marketer to not ignore the problem of ad fraud, but to tackle it in a timely manner. The problem is real and huge and has significant repercussions on the marketing budget and team. Your choice of provider for blocking fraud needs to be a solution recognized by the market as ...the leading one, it must be based on a great amount of data and able to learn over time as fraud always evolves.

Testimonial By Dyah Wulandari
AppsFlyer testimonial

Iago Novoa Zarauza

Head of Business Intelligence

Letgo

Not only does OneLink allow us to test, measure, and understand what most effectively drives user conversions, it also enables us to optimize and personalize our owned media campaigns to support more positive user experiences and improve business outcomes. Testimonial By Iago Novoa Zarauza

Case Studies

COMPANY INDUSTRY CASE STUDIES
AppsFlyer case study
Internet
Internet
Case Study Letgo

How The Letgo team choosed AppsFlyer for its customer experience and engagement suite

Read More
AppsFlyer case study
Information Technology and Services
Information Technology and Services
Case Study Fynd

How AppsFlyer helped Fynd understand and optimize every element of their user acquisition funnel

Read More
AppsFlyer case study
Information Technology and Services
Information Technology and Services
Case Study Rappi

With AppsFlyer, Rappi began measuring and attributing their mobile app growth, engagement

Read More

Video

Return to Growth With Data You Can Trust | AppsFlyer

Video Thumbnail

Frequently Asked Questions(FAQ)

for AppsFlyer

What is AppsFlyer?

AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.

It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.

Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.

What is AppsFlyer used for?

AppsFlyer is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Customer Life Time Value by Engagement Management, Advertisement and Campaign Management .

What are the top features of AppsFlyer?

Dashboard, Personalization and Fraud detection are some of the top features of AppsFlyer.

Who uses AppsFlyer?

AppsFlyer is used by Internet, Information Technology And Services and Financial Services among other industries.

What are AppsFlyer alternatives?

Adjust, Kochava, Adobe Marketo Measure (Formerly Bizible) and LiveRamp are popular alternatives for AppsFlyer.

Where is AppsFlyer located?

AppsFlyer is headquartered at 100 1st Street, 25th floor San Francisco, California 94105 USA.
lightning

Peers used AppsFlyer for engagement management and advertisement

AppsFlyer Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.86/5

Read Reviews (36)
Analytics

4.43/5

Read Reviews (388)
Custom Reports

3.92/5

Read Reviews (480)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.86/5

Read Reviews (36)
Analytics

4.43/5

Read Reviews (388)
Custom Reports

3.92/5

Read Reviews (480)

Software Failure Risk Guidance

?

for AppsFlyer

Overall Risk Meter

Low Medium High

Top Failure Risks for AppsFlyer

Appsflyer Feeds

Introducing new horizons in app marketing: beyond app campaigns

Beyond app campaigns - OG image

The challenge: expanding beyond app-only campaigns The digital ecosystem is vast, with users interacting across a multitude of channels and devices; however, app marketers may often find themselves constrained by the limitations of app-only campaigns, particularly when the web is significantly larger (200+ million active websites, vs. 9 million apps).  The dual-click process—from mobile web […]

The post Introducing new horizons in app marketing: beyond app campaigns appeared first on AppsFlyer.

01/07/2024 - source

Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution

Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution - Featured Image

The evolving privacy landscape has reshaped the digital ad industry. The loss of signals that advertisers had relied upon led to unprecedented changes across the industry and meant advertisers no longer had a complete view of their marketing campaign performance and results. As a result, marketers have struggled to generate the same return on ad […]

The post Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution appeared first on AppsFlyer.

30/06/2024 - source

WWDC24 and AdAttributionKit: Keep calm and SKAN on

WWDC24 and AdAttributionKit: Keep calm and SKAN on - Featured Image

One of the highlights of WWDC23, at least for mobile app marketers, was Apple’s announcement of SKAN 5 and its new re-engagement capabilities. Fast forward one year to WWDC24, and SKAN 5 is not even mentioned.  What did come out during the event? Apple introduced new APIs and developer tools—including MarketplaceKit, which allows alternative app […]

The post WWDC24 and AdAttributionKit: Keep calm and SKAN on appeared first on AppsFlyer.

12/06/2024 - source

Appsflyer Profile

Company Name

Appsflyer

Company Website

https://www.appsflyer.com/

Year Founded

2011

HQ Location

100 1st Street, 25th floor San Francisco, California 94105 USA

Employees

501-1000

Social

Financials

SERIES D