AppsFlyer Overview
AppsFlyer delivers a new standard in marketing attribution with its measurement and deep linking solutions. It provides businesses with visibility into performance metrics, enabling them to scale app installs effectively. By focusing on maximizing Lifetime Value (LTV), AppsFlyer equips marketing teams with the insights needed to make informed, data-driven decisions. Its tools are tailored for forward-thinking teams, offering precise attribution that supports strategic growth and optimization.
Use Cases
Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using AppsFlyer.
Business Priorities
Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using AppsFlyer.
AppsFlyer Use-Cases and Business Priorities: Customer Satisfaction Data
AppsFlyer works with different mediums / channels such as Mobile. and Social Media.
AppsFlyer's features include Dashboard, Personalization, Fraud Detection, etc. and AppsFlyer support capabilities include 24/7 Support, Email Support, Chat Support, etc. also AppsFlyer analytics capabilities include Analytics, and Custom Reports.
Reviews
"AppsFlyer is integrated so seamlessly with our key tech stack partners that it makes data management and cross channel measurement much more scalable." - Tamar Kassoff
Peer review evidence (same sources as the product rating summary)
"...It's no surprise to see that next-generation tools driving more intelligent marketing and customer engagement have fast-growing customers. ..." The Stitch 30: Fastest-growing cloud applications
"...Tiket.com was paying advertising networks for, and clearly this money was going to fraudsters...." Case Study Tiket.com
"...This means that launching and growing a mobile app requires powerful marketing campaigns...." Creative Groups for Retargeting Success
AppsFlyer, Adobe Marketo Measure (formerly Bizible), Adjust, Google Analytics, Calibermind, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Appsflyer provides visibility into performance, scales installs, and maximizes LTV. Data-driven choices are enabled through advanced measurement and deep linking solutions.
Popular Business Setting
for AppsFlyer
Top Industries
- Internet
- Information Technology and Services
- Financial Services
Popular in
- Enterprise
- Mid Market
- Small Business
AppsFlyer is popular in Internet, Information Technology And Services, and Financial Services and is widely used by Enterprise, Mid Market, and Small Business.
AppsFlyer Customer wins, Customer success stories, Case studies
How does AppsFlyer facilitate Engagement Management?
What makes AppsFlyer ideal for Advertisement?
How can AppsFlyer optimize your Campaign Management Workflow?
What solutions does AppsFlyer provide for Channel Marketing?
26 buyers and buying teams have used Cuspera to assess how well AppsFlyer solved their Marketing Attribution needs. Cuspera uses 3129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
AppsFlyer is integrated so seamlessly with our key tech stack partners that it makes data management and cross channel measurement much more scalable. Testimonial By Tamar Kassoff |
|
We encourage every app marketer to not ignore the problem of ad fraud, but to tackle it in a timely manner. The problem is real and huge and has significant repercussions on the marketing budget and team. Your choice of provider for blocking fraud needs to be a solution recognized by the market as ...the leading one, it must be based on a great amount of data and able to learn over time as fraud always evolves. |
|
AppsFlyer’s unified dashboards, deep integrations, and customer service provided the Rappi team with the clarity and insights we needed to become the market leaders we are today. Testimonial By Mariana Botero |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Tamar Kassoff Sr. Director of User Acquisition Varo |
AppsFlyer is integrated so seamlessly with our key tech stack partners that it makes data management and cross channel measurement much more scalable. Testimonial By Tamar Kassoff |
|
Dyah Wulandari VP Performance Marketing Tiket.com |
We encourage every app marketer to not ignore the problem of ad fraud, but to tackle it in a timely manner. The problem is real and huge and has significant repercussions on the marketing budget and team. Your choice of provider for blocking fraud needs to be a solution recognized by the market as ...the leading one, it must be based on a great amount of data and able to learn over time as fraud always evolves. |
|
Mariana Botero Head of Digital Advertising Rappi |
AppsFlyer’s unified dashboards, deep integrations, and customer service provided the Rappi team with the clarity and insights we needed to become the market leaders we are today. Testimonial By Mariana Botero |
Return to Growth With Data You Can Trust | AppsFlyer
Frequently Asked Questions (FAQ)
What buyers ask before choosing AppsFlyer
What is AppsFlyer?
AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.
It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.
Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.
What is AppsFlyer used for?
What are the top features of AppsFlyer?
Who uses AppsFlyer?
What are AppsFlyer alternatives?
Where is AppsFlyer located?
Peers used AppsFlyer for engagement management and advertisement
AppsFlyer Competitors
AppsFlyer Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (36) |
| Analytics | Read Reviews (388) |
| Custom Reports | Read Reviews (480) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (36) |
| Analytics | Read Reviews (388) |
| Custom Reports | Read Reviews (480) |
AppsFlyer Integrations
AppsFlyer integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for AppsFlyer
Software Failure Risk Guidance
?for AppsFlyer
Overall Risk Meter
Top Failure Risks for AppsFlyer
AppsFlyer Ltd. News
AppsFlyer Brings Mobile Measurement to ChatGPT Ads
AppsFlyer has integrated with ChatGPT Ads, allowing marketers to measure ad campaigns directly within the AppsFlyer platform. This integration enables brands to track mobile app metrics like installs and in-app purchases alongside web campaigns. Grubhub and other advertisers are already using this feature to optimize their ChatGPT ad performance. The integration is available for all AppsFlyer customers and enhances ad measurement capabilities across channels.
AppsFlyer Brings Mobile App Measurement to ChatGPT Ads
AppsFlyer has integrated with ChatGPT Ads, enabling marketers to measure ad campaigns directly within the AppsFlyer platform. This integration allows advertisers like Grubhub to track mobile app metrics such as installs and in-app purchases, enhancing ad performance analysis. The integration works seamlessly with AppsFlyer's Deep Linking Suite, OneLink, and is available to all AppsFlyer customers.
AppsFlyer Brings Independent Measurement to ChatGPT Ads
AppsFlyer introduces independent measurement capabilities for ChatGPT ads, enhancing ad performance analysis and marketing effectiveness.
AppsFlyer secures investment from Moloco, Google, Meta, and Unity
AppsFlyer has secured strategic investments from Moloco, Google, Meta, and Unity to enhance its AI-powered ad measurement capabilities. The investment supports AppsFlyer's mission to provide neutral, independent measurement in the digital advertising ecosystem. Investors will hold minority stakes without preferential access to AppsFlyer's systems, ensuring continued independence and neutrality.
AppsFlyer Ltd. Profile
HQ Location
100 1st Street, 25th floor San Francisco, California 94105 USA
Employees
501-1000
Social
Financials
SERIES D
How efficiently Does AppsFlyer manage your Social Media Management?