AppsFlyer Overview

AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.

It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.

Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.

Cuspera Reviews

26 buyers and buying teams have used Cuspera to assess how well AppsFlyer solved their Marketing Attribution needs. Cuspera uses 2737 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

Business Priorities

Improve ROI and Increase Customer Life Time Value are the most popular business priorities peers achieved using AppsFlyer.

Other priorities:

  • Enhance Customer Relationships
  • Grow Market Share
  • Increase Sales & Revenue
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Acquire Customers
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Launch New Products
  • Build Brand Awareness
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Engagement Management , Campaign Management , as the business use cases that they have been most satisfied while using AppsFlyer.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Mobile

4.68/5

Read Reviews (143)

"...The links are heavily entangled with multiple advertising and analytics platforms, such as AppsFlyer and Batmobi...." Exodus Spyware Targets iPhones & Android Phones to Collect All of Your Personal Data - Techlicious
Engagement Management with Mobile

4.76/5

Read Reviews (116)

"...Measure ad spend and app engagement to uncover your true marketing ROI. ..." AppsFlyer Product Overview - Tour the Platform!
engaging and following up

4.74/5

Read Reviews (80)

Campaign Management with Mobile

4.90/5

Read Reviews (66)

"...Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way...." Peer review by Anonymous Reviewer
campaign monitoring

4.54/5

Read Reviews (11)

campaign analytics

4.70/5

Read Reviews (9)

PEER EXPERIENCES
Advertisement with Mobile

4.68/5

Read Reviews (143)

"...The links are heavily entangled with multiple advertising and analytics platforms, such as AppsFlyer and Batmobi...." Exodus Spyware Targets iPhones & Android Phones to Collect All of Your Personal Data - Techlicious
Engagement Management with Mobile

4.76/5

Read Reviews (116)

"...Measure ad spend and app engagement to uncover your true marketing ROI. ..." AppsFlyer Product Overview - Tour the Platform!
engaging and following up

4.76/5

Read Reviews (80)

Campaign Management with Mobile

4.90/5

Read Reviews (66)

"...Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way...." Peer review by Anonymous Reviewer
campaign monitoring

4.90/5

Read Reviews (11)

campaign analytics

4.90/5

Read Reviews (9)

44+ more Business Use Cases

Our AI advisor, Wyz, harnessed 2737 insights from peers and experts to help you assess how these AppsFlyer use cases fit your Marketing Attribution needs.

Popular Business Setting

for AppsFlyer

Top Industries

  • Internet
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used AppsFlyer to Improve ROI and Increase customer life time value

Peer and Expert Opinion on Features

for AppsFlyer

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.42/5

Read Reviews (131)
Personalization

4.39/5

Read Reviews (50)
Landing page

4.39/5

Read Reviews (21)
Calculator

3.98/5

Read Reviews (19)
bot

4.08/5

Read Reviews (15)
FEATURES RATINGS AND REVIEWS
Dashboard

4.42/5

Read Reviews (131)
Personalization

4.39/5

Read Reviews (50)
Landing page

4.39/5

Read Reviews (21)
Calculator

3.98/5

Read Reviews (19)
bot

4.08/5

Read Reviews (15)

IT and Other Capabilities

for AppsFlyer

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.10/5

Read Reviews (186)
Data Import

3.68/5

Read Reviews (253)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.10/5

Read Reviews (186)
Data Import

3.68/5

Read Reviews (253)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.34/5

Read Reviews (5)
24/7 Support

4.32/5

Read Reviews (111)
Chat Support

3.88/5

Read Reviews (2)
Phone Support

3.88/5

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.34/5

Read Reviews (5)
24/7 Support

4.32/5

Read Reviews (111)
Chat Support

3.88/5

Read Reviews (2)
Phone Support

3.88/5

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.77/5

Read Reviews (13)
Analytics

4.55/5

Read Reviews (269)
Custom Reports

3.90/5

Read Reviews (461)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.77/5

Read Reviews (13)
Analytics

4.55/5

Read Reviews (269)
Custom Reports

3.90/5

Read Reviews (461)

Software Failure Risk Guidance

?

for AppsFlyer

Overall Risk Meter

Low Medium High

Top Failure Risks for AppsFlyer

Vendor Profile Details

Company Name

Appsflyer

Company Website

https://www.appsflyer.com/

Year Founded

2011

HQ Location

100 1st Street, 25th floor San Francisco, California 94105 USA

Employees

501-1000

Social

Financials

Series C