AppsFlyer Overview
AppsFlyer delivers a new standard in marketing attribution with its measurement and deep linking solutions. It provides businesses with visibility into performance metrics, enabling them to scale app installs effectively. By focusing on maximizing Lifetime Value (LTV), AppsFlyer equips marketing teams with the insights needed to make informed, data-driven decisions. Its tools are tailored for forward-thinking teams, offering precise attribution that supports strategic growth and optimization.
Use Cases
Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using AppsFlyer.
Business Priorities
Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using AppsFlyer.
AppsFlyer Use-Cases and Business Priorities: Customer Satisfaction Data
AppsFlyer works with different mediums / channels such as Mobile. and Social Media.
AppsFlyer's features include Dashboard, Personalization, Fraud Detection, etc. and AppsFlyer support capabilities include 24/7 Support, Email Support, Chat Support, etc. also AppsFlyer analytics capabilities include Analytics, and Custom Reports.
Reviews
"Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games." - Anthony Cross
AppsFlyer, Adobe Marketo Measure (formerly Bizible), Adjust, Google Analytics, PixelMe, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Appsflyer provides visibility into performance, scales installs, and maximizes LTV. Data-driven choices are enabled through advanced measurement and deep linking solutions.
Popular Business Setting
for AppsFlyer
Top Industries
- Internet
- Information Technology and Services
- Financial Services
Popular in
- Enterprise
- Mid Market
- Small Business
AppsFlyer is popular in Internet, Information Technology And Services, and Financial Services and is widely used by Enterprise, Mid Market, and Small Business.
Comprehensive Insights on AppsFlyer Use Cases
What benefits does AppsFlyer offer for Engagement Management?
What makes AppsFlyer ideal for Advertisement?
What solutions does AppsFlyer provide for Campaign Management?
How efficiently Does AppsFlyer manage your Channel Marketing?
26 buyers and buying teams have used Cuspera to assess how well AppsFlyer solved their Marketing Attribution needs. Cuspera uses 3129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games. Testimonial By Anthony Cross |
|
In marketing, information is power. When we were charged for in-app events, we were reluctant to measure all the events we needed. This meant that we had less data to drive decision making. Testimonial By Richard Fenning |
|
Attribution is one of the most important elements to our business, and with AppsFlyer we have the liberty to build our own script. The AppsFlyer Customer Support team in Mexico works closely with my team, and using the simple API integration we now have the opportunity to access and manage user dat...a directly in our data warehouse, unlocking the ability to build real time dashboards and analysis used to provide visibility on our KPI’s performance for the entire organization. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Anthony Cross VP User Acquisition, Data Science, & Product Management Big Fish Games |
Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games. Testimonial By Anthony Cross |
|
Richard Fenning Digital Marketing Specialist RecargaPay |
In marketing, information is power. When we were charged for in-app events, we were reluctant to measure all the events we needed. This meant that we had less data to drive decision making. Testimonial By Richard Fenning |
|
Abdala Pineda Head of Growth Fondeadora |
Attribution is one of the most important elements to our business, and with AppsFlyer we have the liberty to build our own script. The AppsFlyer Customer Support team in Mexico works closely with my team, and using the simple API integration we now have the opportunity to access and manage user dat...a directly in our data warehouse, unlocking the ability to build real time dashboards and analysis used to provide visibility on our KPI’s performance for the entire organization. |
Case Studies
CASE STUDY Wolt
CASE STUDY Big Fish Games
CASE STUDY fuboTV
CASE STUDY Rappi
CASE STUDY Pixonic
CASE STUDY Varo
Video
Return to Growth With Data You Can Trust | AppsFlyer
Frequently Asked Questions(FAQ)
for AppsFlyer
What is AppsFlyer?
AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.
It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.
Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.
What is AppsFlyer used for?
What are the top features of AppsFlyer?
Who uses AppsFlyer?
What are AppsFlyer alternatives?
Where is AppsFlyer located?
Peers used AppsFlyer for engagement management and advertisement
AppsFlyer Competitors
AppsFlyer Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (36) |
| Analytics | Read Reviews (388) |
| Custom Reports | Read Reviews (480) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (36) |
| Analytics | Read Reviews (388) |
| Custom Reports | Read Reviews (480) |
AppsFlyer Integrations
AppsFlyer integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for AppsFlyer
Software Failure Risk Guidance
?for AppsFlyer
Overall Risk Meter
Top Failure Risks for AppsFlyer
AppsFlyer Ltd. News
AppsFlyer appoints new Chief Business Officer
AppsFlyer has promoted Gal Ekstein to Chief Business Officer, emphasizing his role in driving growth and customer relationships. Ekstein, with a successful track record in EMEA and LATAM, will lead go-to-market strategies as AppsFlyer continues its profitable expansion. The company focuses on unbiased measurement and innovation, having recently expanded its Retail Media Network and privacy technologies.
Sarah Maina promoted to lead Middle East & France operations
AppsFlyer has promoted Sarah Maina to Regional Manager for the Middle East and France. In her new role, she will drive strategic growth and enhance client engagement across both regions. Maina's focus includes strengthening AppsFlyer's regional presence and deepening partnerships, leveraging her expertise in mobile measurement and analytics to improve client ROI.
AppsFlyer launches AI solution for Creative Optimization
AppsFlyer has launched Creative Optimization, an AI-driven solution designed to enhance marketing campaigns by providing insights into creative assets. This product helps marketing teams optimize ad spend and improve campaign performance through data-driven guidance. It has shown significant results, including up to 50% increases in ad click-through rates and 30% reductions in cost-per-install. Creative Optimization supports collaboration across marketing and creative teams, offering comprehensive performance data and insights.
AppsFlyer and AWS to collaborate on DCP
AppsFlyer and AWS have partnered to enhance the AppsFlyer Data Collaboration Platform (DCP) by integrating AWS Clean Rooms. This collaboration aims to improve audience targeting and personalization for brands and commerce media networks, while ensuring data privacy. The integration allows advertisers to efficiently allocate budgets and gain insights without moving data, enhancing marketing ROI.
AppsFlyer Ltd. Profile
HQ Location
100 1st Street, 25th floor San Francisco, California 94105 USA
Employees
501-1000
Social
Financials
SERIES D
How does AppsFlyer facilitate Social Media Management?