AppsFlyer Overview

AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.

It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.

Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.

Cuspera Reviews

26 buyers and buying teams have used Cuspera to assess how well AppsFlyer solved their Marketing Attribution needs. Cuspera uses 3129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

Business Priorities

Improve ROI and Increase Customer Life Time Value are the most popular business priorities peers achieved using AppsFlyer.

Other priorities:

  • Enhance Customer Relationships
  • Acquire Customers
  • Increase Sales & Revenue
  • Grow Market Share
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Advertisement , Campaign Management , as the business use cases that they have been most satisfied while using AppsFlyer.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.73/5

Read Reviews (207)

"...Moreover, they are now actively developing integral strategies in unison with the product team to engage and drive loyal customers, increase the customer retention by 15%, and improve campaign effectiveness by 80%. ..." Case Study Fondeadora
engaging and following up

4.72/5

Read Reviews (146)

"...These tools allow for an engaging player experience, which, in turn, drives Title/Studio loyalty and long-term customer retention...."
Advertisement with Mobile and Social Media

4.66/5

Read Reviews (125)

"...During the day, experts in application marketing will give us interesting insights in how to create successful strategies, organic and non-organic based on advertising campaigns through conferences, round tables and workshops. ..." Applause 2019 returns to Barcelona for its 4th edition
Campaign Management with Mobile

4.90/5

Read Reviews (70)

"...Mainly installs i.e. first app launch is considered and campaigns tracking...."
campaign analytics

4.74/5

Read Reviews (11)

"...View efficiency of your ad campaigns dashboards and send revenue data to advertisement partners to optimize ad campaigns. ..."
campaign monitoring

4.54/5

Read Reviews (11)

"...Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way...."
PEER EXPERIENCES
Engagement Management

4.73/5

Read Reviews (207)

"...Moreover, they are now actively developing integral strategies in unison with the product team to engage and drive loyal customers, increase the customer retention by 15%, and improve campaign effectiveness by 80%. ..." Case Study Fondeadora
engaging and following up

4.73/5

Read Reviews (146)

Advertisement with Mobile and Social Media

4.66/5

Read Reviews (125)

"...During the day, experts in application marketing will give us interesting insights in how to create successful strategies, organic and non-organic based on advertising campaigns through conferences, round tables and workshops. ..." Applause 2019 returns to Barcelona for its 4th edition
Campaign Management with Mobile

4.90/5

Read Reviews (70)

"...Mainly installs i.e. first app launch is considered and campaigns tracking...." Peer review by Amey S
campaign analytics

4.90/5

Read Reviews (11)

campaign monitoring

4.90/5

Read Reviews (11)

42+ more Business Use Cases

Our AI advisor, Wyz, harnessed 3129 insights from peers and experts to help you assess how these AppsFlyer use cases fit your Marketing Attribution needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Chahal Vaid

Digital Marketing Manager

Dineout

With AppsFlyer, we have been able to explore more channels and make tactical changes seamlessly in real time. We have been constantly able to improve ROAS because of the availability of granular data and unified dashboard view. Testimonial By Chahal Vaid

Anthony Cross

VP User Acquisition, Data Science, & Product Management

Big Fish Games

Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games. Testimonial By Anthony Cross

Dyah Wulandari

VP Performance Marketing

Tiket.com

We encourage every app marketer to not ignore the problem of ad fraud, but to tackle it in a timely manner. The problem is real and huge and has significant repercussions on the marketing budget and team. Your choice of provider for blocking fraud needs to be a solution recognized by the market as ...the leading one, it must be based on a great amount of data and able to learn over time as fraud always evolves.

Testimonial By Dyah Wulandari
CUSTOMERS TESTIMONIALS

Chahal Vaid

Digital Marketing Manager

Dineout

With AppsFlyer, we have been able to explore more channels and make tactical changes seamlessly in real time. We have been constantly able to improve ROAS because of the availability of granular data and unified dashboard view. Testimonial By Chahal Vaid

Anthony Cross

VP User Acquisition, Data Science, & Product Management

Big Fish Games

Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games. Testimonial By Anthony Cross

Dyah Wulandari

VP Performance Marketing

Tiket.com

We encourage every app marketer to not ignore the problem of ad fraud, but to tackle it in a timely manner. The problem is real and huge and has significant repercussions on the marketing budget and team. Your choice of provider for blocking fraud needs to be a solution recognized by the market as ...the leading one, it must be based on a great amount of data and able to learn over time as fraud always evolves.

Testimonial By Dyah Wulandari

Case Studies

COMPANY CASE STUDIES
Case Study Tiket.com

How Tiket.com team chose AppsFlyer for its advanced fraud prevention capabilities.

Read More
Case Study Big Fish Games

How AppsFlyer’s scale allowed Big Fish Games to streamline attribution data to make more informed and effective marketing decisions.

Read More
Case Study Letgo

How The Letgo team choosed AppsFlyer for its customer experience and engagement suite

Read More

Frequently Asked Questions(FAQ)

for AppsFlyer

What is AppsFlyer?

AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.

What is AppsFlyer used for?

AppsFlyer is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Customer Life Time Value by Engagement Management, Advertisement and Campaign Management .

What are the top features of AppsFlyer?

Dashboard, Personalization and Fraud detection are some of the top features of AppsFlyer.

Who uses AppsFlyer?

AppsFlyer is used by Internet, Information Technology And Services and Financial Services among other industries.

What are AppsFlyer alternatives?

Adjust, Kochava, Adobe Marketo Measure (Formerly Bizible) and LiveRamp are popular alternatives for AppsFlyer.

Where is AppsFlyer located?

AppsFlyer is headquartered at 100 1st Street, 25th floor San Francisco, California 94105 USA.

Popular Business Setting

for AppsFlyer

Top Industries

  • Internet
  • Information Technology and Services
  • Financial Services

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Peers used AppsFlyer to Improve ROI and Increase customer life time value

Peer and Expert Opinion on Features

for AppsFlyer

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.48/5

Read Reviews (124)
Personalization

4.21/5

Read Reviews (29)
Fraud detection

4.46/5

Read Reviews (17)
Predictive analytics

4.20/5

Read Reviews (16)
SEM

4.00/5

Read Reviews (14)
FEATURES RATINGS AND REVIEWS
Dashboard

4.48/5

Read Reviews (124)
Personalization

4.21/5

Read Reviews (29)
Fraud detection

4.46/5

Read Reviews (17)
Predictive analytics

4.20/5

Read Reviews (16)
SEM

4.00/5

Read Reviews (14)

IT and Other Capabilities

for AppsFlyer

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.15/5

Read Reviews (164)
Data Import

3.69/5

Read Reviews (261)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.15/5

Read Reviews (164)
Data Import

3.69/5

Read Reviews (261)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.36/5

Read Reviews (124)
Email Support

4.11/5

Read Reviews (8)
Chat Support

4.03/5

Read Reviews (5)
Phone Support

4.03/5

Read Reviews (5)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.36/5

Read Reviews (124)
Email Support

4.11/5

Read Reviews (8)
Chat Support

4.03/5

Read Reviews (5)
Phone Support

4.03/5

Read Reviews (5)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.86/5

Read Reviews (36)
Analytics

4.43/5

Read Reviews (388)
Custom Reports

3.92/5

Read Reviews (480)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.86/5

Read Reviews (36)
Analytics

4.43/5

Read Reviews (388)
Custom Reports

3.92/5

Read Reviews (480)

Software Failure Risk Guidance

?

for AppsFlyer

Overall Risk Meter

Low Medium High

Top Failure Risks for AppsFlyer

Vendor Profile Details

Company Name

Appsflyer

Company Website

https://www.appsflyer.com/

Year Founded

2011

HQ Location

100 1st Street, 25th floor San Francisco, California 94105 USA

Employees

501-1000

Social

Financials

Series C