AppsFlyer Overview
This is a summary of the comprehensive capabilities and benefits of AppsFlyer based on over 3129 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
AppsFlyer, Adjust, Kochava, Adobe Marketo Measure (formerly Bizible), LiveRamp, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if AppsFlyer is right for your needs? Our Cuspera AI engine can evaluate how AppsFlyer fits your specific business needs, industry, and context. Get your personalized assessment report today.
AppsFlyer supports business activities such as:
- Engagement Management
- Advertisement
- Campaign Management
- Social Media Management
- Channel Marketing
AppsFlyer can help you with many business goals, such as Improve ROI, Increase Customer Life Time Value, Enhance Customer Relationships, Acquire Customers, Increase Sales & Revenue, etc. It can help manage these activities if you use Mobile and Social Media for these needs. As a solution, AppsFlyer's capabilities include Dashboard, Personalization, Fraud Detection, etc.
AppsFlyer was founded in 2011. Internet Vertical is its biggest customer base.
Reviews
"Attribution is one of the most important elements to our business, and with AppsFlyer we have the liberty to build our own script. The AppsFlyer Customer Support team in Mexico works closely with my team, and using the simple API integration we now ...have the opportunity to access and manage user data directly in our data warehouse, unlocking the ability to build real time dashboards and analysis used to provide visibility on our KPI’s performance for the entire organization. " - Abdala Pineda
Cuspera Reviews
26 buyers and buying teams have used Cuspera to assess how well AppsFlyer solved their Marketing Attribution needs. Cuspera uses 3129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.
Business Priorities
Improve ROI and Increase Customer Life Time Value are the most popular business priorities peers achieved using AppsFlyer.
Use Cases
Peers recommend Engagement Management , Advertisement , Campaign Management , as the business use cases that they have been most satisfied while using AppsFlyer.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management |
4.73/5 ★ |
"...The post How to Apply Machine Learning to Re-Engage Users and Increase LTV appeared first on Liftoff...." How to Apply Machine Learning to Re-Engage Users and Increase LTV |
| engaging and following up |
4.72/5 ★ |
"...Hyper casual games are defined as offering instant but highly engaging tap-to-play gameplay...." AppsFlyer: Hyper casual gaming is boosting in-app advertising |
| Advertisement with Mobile and Social Media |
4.66/5 ★ |
"...mParticle Acquisition and Engagement Tools: Braze Facebook Ads Manager Leanplum Google Ads Snap business Intercom ..." Mobile App Marketing Guide: Part 1 Tools To Get You Started |
| Campaign Management with Mobile |
4.90/5 ★ |
"...Measure the aggregated impact of marketing campaigns when a subset of conversions can t be attributed on a user level. ..." Privacy Cloud: Better, safer digital experiences |
| campaign analytics |
4.74/5 ★ |
"...View efficiency of your ad campaigns dashboards and send revenue data to advertisement partners to optimize ad campaigns. ..." AppsFlyer and Branch integration, use test keys for integrations and new docs |
| campaign monitoring |
4.54/5 ★ |
"...Mainly installs i.e. first app launch is considered and campaigns tracking...." Peer review by Amey S |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management |
4.73/5 ★ |
"...The post How to Apply Machine Learning to Re-Engage Users and Increase LTV appeared first on Liftoff...." How to Apply Machine Learning to Re-Engage Users and Increase LTV |
|
| engaging and following up |
4.73/5 ★ |
| Advertisement with Mobile and Social Media |
4.66/5 ★ |
"...mParticle Acquisition and Engagement Tools: Braze Facebook Ads Manager Leanplum Google Ads Snap business Intercom ..." Mobile App Marketing Guide: Part 1 Tools To Get You Started |
|
| Campaign Management with Mobile |
4.90/5 ★ |
"...Measure the aggregated impact of marketing campaigns when a subset of conversions can t be attributed on a user level. ..." Privacy Cloud: Better, safer digital experiences |
|
| campaign analytics |
4.90/5 ★ |
| campaign monitoring |
4.90/5 ★ |
42+ more Business Use Cases
Our AI advisor, Wyz, harnessed 3129 insights from peers and experts to help you assess how these AppsFlyer use cases fit your Marketing Attribution needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Attribution is one of the most important elements to our business, and with AppsFlyer we have the liberty to build our own script. The AppsFlyer Customer Support team in Mexico works closely with my team, and using the simple API integration we now have the opportunity to access and manage user dat...a directly in our data warehouse, unlocking the ability to build real time dashboards and analysis used to provide visibility on our KPI’s performance for the entire organization. |
|
Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games. Testimonial By Anthony Cross |
|
With AppsFlyer, we have been able to explore more channels and make tactical changes seamlessly in real time. We have been constantly able to improve ROAS because of the availability of granular data and unified dashboard view. Testimonial By Chahal Vaid |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Abdala Pineda Head of Growth Fondeadora |
Attribution is one of the most important elements to our business, and with AppsFlyer we have the liberty to build our own script. The AppsFlyer Customer Support team in Mexico works closely with my team, and using the simple API integration we now have the opportunity to access and manage user dat...a directly in our data warehouse, unlocking the ability to build real time dashboards and analysis used to provide visibility on our KPI’s performance for the entire organization. |
|
Anthony Cross VP User Acquisition, Data Science, & Product Management Big Fish Games |
Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games. Testimonial By Anthony Cross |
|
Chahal Vaid Digital Marketing Manager Dineout |
With AppsFlyer, we have been able to explore more channels and make tactical changes seamlessly in real time. We have been constantly able to improve ROAS because of the availability of granular data and unified dashboard view. Testimonial By Chahal Vaid |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
|
Case Study DineoutRead More |
|
Case Study VaroRead More |
|
Case Study LetgoRead More |
Video
Return to Growth With Data You Can Trust | AppsFlyer
Frequently Asked Questions(FAQ)
for AppsFlyer
What is AppsFlyer?
What is AppsFlyer used for?
What are the top features of AppsFlyer?
Who uses AppsFlyer?
What are AppsFlyer alternatives?
Where is AppsFlyer located?
Popular Business Setting
for AppsFlyer
Top Industries
- Internet
- Information Technology and Services
- Financial Services
Popular in
- Enterprise
- Mid Market
- Small Business
Peers used AppsFlyer to Improve ROI and Increase customer life time value
AppsFlyer Alternatives
Peer and Expert Opinion on Features
for AppsFlyer
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (124) |
| Personalization | Read Reviews (29) |
| Fraud detection | Read Reviews (17) |
| Predictive analytics | Read Reviews (16) |
| SEM | Read Reviews (14) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (124) |
| Personalization | Read Reviews (29) |
| Fraud detection | Read Reviews (17) |
| Predictive analytics | Read Reviews (16) |
| SEM | Read Reviews (14) |
IT and Other Capabilities
for AppsFlyer
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (164) |
| Data Import | Read Reviews (261) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (164) |
| Data Import | Read Reviews (261) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (124) |
| Email Support | Read Reviews (8) |
| Chat Support | Read Reviews (5) |
| Phone Support | Read Reviews (5) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (124) |
| Email Support | Read Reviews (8) |
| Chat Support | Read Reviews (5) |
| Phone Support | Read Reviews (5) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (36) |
| Analytics | Read Reviews (388) |
| Custom Reports | Read Reviews (480) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (36) |
| Analytics | Read Reviews (388) |
| Custom Reports | Read Reviews (480) |
Software Failure Risk Guidance
?for AppsFlyer
Overall Risk Meter
Top Failure Risks for AppsFlyer
Vendor Profile Details
HQ Location
100 1st Street, 25th floor San Francisco, California 94105 USA
Employees
501-1000
Social
Financials
SERIES D
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