AppsFlyer Overview

AppsFlyer delivers a new standard in marketing attribution with its measurement and deep linking solutions. It provides businesses with visibility into performance metrics, enabling them to scale app installs effectively. By focusing on maximizing Lifetime Value (LTV), AppsFlyer equips marketing teams with the insights needed to make informed, data-driven decisions. Its tools are tailored for forward-thinking teams, offering precise attribution that supports strategic growth and optimization.

Use Cases

Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using AppsFlyer.

Other use cases:

  • Social Media Management
  • Channel Marketing
  • Collaboration
  • Media Buying
  • Sending & Publishing Communications
  • Training & Onboarding
  • Creative Agency
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Business Priorities

Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using AppsFlyer.

Other priorities:

  • Enhance Customer Relationships
  • Acquire Customers
  • Increase Sales & Revenue
  • Grow Market Share
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
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AppsFlyer Use-Cases and Business Priorities: Customer Satisfaction Data

AppsFlyer works with different mediums / channels such as Mobile. and Social Media.

AppsFlyer's features include Dashboard, Personalization, Fraud Detection, etc. and AppsFlyer support capabilities include 24/7 Support, Email Support, Chat Support, etc. also AppsFlyer analytics capabilities include Analytics, and Custom Reports.

Reviews

"With AppsFlyer, we have been able to explore more channels and make tactical changes seamlessly in real time. We have been constantly able to improve ROAS because of the availability of granular data and unified dashboard view." - Chahal Vaid

AppsFlyer, Adobe Marketo Measure (formerly Bizible), Adjust, Google Analytics, PixelMe, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Appsflyer provides visibility into performance, scales installs, and maximizes LTV. Data-driven choices are enabled through advanced measurement and deep linking solutions.

Popular Business Setting

for AppsFlyer

Top Industries

  • Internet
  • Information Technology and Services
  • Financial Services

Popular in

  • Enterprise
  • Mid Market
  • Small Business

AppsFlyer is popular in Internet, Information Technology And Services, and Financial Services and is widely used by Enterprise, Mid Market, and Small Business.

AppsFlyer Customer wins, Customer success stories, Case studies

What Are the key features of AppsFlyer for Engagement Management?

What benefits does AppsFlyer offer for Campaign Management?

How does AppsFlyer address your Social Media Management Challenges?

What makes AppsFlyer ideal for Channel Marketing?

26 buyers and buying teams have used Cuspera to assess how well AppsFlyer solved their Marketing Attribution needs. Cuspera uses 3129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

CUSTOMERS TESTIMONIALS
AppsFlyer testimonial

Chahal Vaid

Digital Marketing Manager

Dineout
With AppsFlyer, we have been able to explore more channels and make tactical changes seamlessly in real time. We have been constantly able to improve ROAS because of the availability of granular data and unified dashboard view. Testimonial By Chahal Vaid
AppsFlyer testimonial

Tamar Kassoff

Sr. Director of User Acquisition

Varo
AppsFlyer is integrated so seamlessly with our key tech stack partners that it makes data management and cross channel measurement much more scalable. Testimonial By Tamar Kassoff
AppsFlyer testimonial

Iago Novoa Zarauza

Head of Business Intelligence

Letgo
Not only does OneLink allow us to test, measure, and understand what most effectively drives user conversions, it also enables us to optimize and personalize our owned media campaigns to support more positive user experiences and improve business outcomes. Testimonial By Iago Novoa Zarauza
CUSTOMERS TESTIMONIALS
AppsFlyer testimonial

Chahal Vaid

Digital Marketing Manager

Dineout
With AppsFlyer, we have been able to explore more channels and make tactical changes seamlessly in real time. We have been constantly able to improve ROAS because of the availability of granular data and unified dashboard view. Testimonial By Chahal Vaid
AppsFlyer testimonial

Tamar Kassoff

Sr. Director of User Acquisition

Varo
AppsFlyer is integrated so seamlessly with our key tech stack partners that it makes data management and cross channel measurement much more scalable. Testimonial By Tamar Kassoff
AppsFlyer testimonial

Iago Novoa Zarauza

Head of Business Intelligence

Letgo
Not only does OneLink allow us to test, measure, and understand what most effectively drives user conversions, it also enables us to optimize and personalize our owned media campaigns to support more positive user experiences and improve business outcomes. Testimonial By Iago Novoa Zarauza

Supersonic from Unity - Gaming

AppsFlyer ROI360 and Meta VO IAA helped Supersonic from Unity boost return on ad spend (ROAS) and expand market reach. Supersonic faced challenges balancing in-app ad and in-app purchase monetization... while scaling on Meta Ads. By using Meta’s Value Optimization for In-App Ads and AppsFlyer’s measurement tools, Supersonic refined its user acquisition strategy. The company saw a 42% increase in day 7 ROAS, 53% of spend driven by optimized campaigns in six months, and a 4x increase in installs.

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Kolon Mall - Shopping

Kolon Mall used AppsFlyer Audiences to improve user retention and marketing efficiency. The main challenge was building scalable lookalike audiences from VIP segments. With AppsFlyer, Kolon Mall incr...eased retention rates by over 15%. They also cut dormant user engagement costs by 20%. The solution helped Kolon Mall reach more high-value users and reactivate long-dormant customers.

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AppQuantum - Gaming

AppsFlyer ROI360 helped AppQuantum solve problems with fragmented and delayed cost data. The platform gave them real-time, accurate ROI and ad revenue data. AppQuantum could now measure and optimize ...campaigns faster. They stopped non-profitable campaigns quickly. This led to a 20% increase in ROAS, 10-20% better campaign effectiveness, and 10% higher profits.

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BitMango - Gaming

BitMango used AppsFlyer's ROI360 measurement suite to improve their mobile game marketing. They needed more detailed cost and ad revenue data to optimize user acquisition. ROI360 gave them real-time ...access to granular data, saving development time and helping marketers make faster decisions. BitMango increased their ROAS by 57% by day 14 and shortened their optimization cycle from two to three weeks to just one week. This led to better campaign performance and more accurate forecasting.

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Rocket Studio - Gaming

AppsFlyer Predict helped Rocket Studio solve iOS campaign measurement problems after SKAdNetwork changes. The team used predictive analytics to find high-value players and boost return on ad spend. W...orking with Facebook Gaming, they improved user acquisition and campaign results. Rocket Studio saw a 6x increase in revenue and a 42% rise in day 7 ROAS. Predicted values were delivered within 24 hours, helping them act fast.

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Hepsiburada - Shopping

AppsFlyer helped Hepsiburada migrate to its platform with ease. Hepsiburada needed a deep linking solution to boost influencer marketing and drive app traffic. AppsFlyer's OneLink enabled them to dir...ect users to specific app pages. The migration process was smooth, with strong support from the AppsFlyer team. Influencer marketers now drive tens of thousands of app installs and significant revenue for Hepsiburada.

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Return to Growth With Data You Can Trust | AppsFlyer

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Frequently Asked Questions(FAQ)

for AppsFlyer

What is AppsFlyer?

AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.

It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.

Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.

What is AppsFlyer used for?

AppsFlyer is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Customer Life Time Value by Engagement Management, Advertisement and Campaign Management .

What are the top features of AppsFlyer?

Dashboard, Personalization and Fraud detection are some of the top features of AppsFlyer.

Who uses AppsFlyer?

AppsFlyer is used by Internet, Information Technology And Services and Financial Services among other industries.

What are AppsFlyer alternatives?

Adobe Marketo Measure (Formerly Bizible), Adjust, Google Analytics and PixelMe are popular alternatives for AppsFlyer.

Where is AppsFlyer located?

AppsFlyer is headquartered at 100 1st Street, 25th floor San Francisco, California 94105 USA.
lightning

Peers used AppsFlyer for engagement management and advertisement

AppsFlyer Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.86/5 ★

Read Reviews (36)
Analytics

4.43/5 ★

Read Reviews (388)
Custom Reports

3.92/5 ★

Read Reviews (480)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.86/5 ★

Read Reviews (36)
Analytics

4.43/5 ★

Read Reviews (388)
Custom Reports

3.92/5 ★

Read Reviews (480)

Software Failure Risk Guidance

?

for AppsFlyer

Overall Risk Meter

Low Medium High

Top Failure Risks for AppsFlyer

AppsFlyer Ltd. News

Company

AppsFlyer Expands London Office for New EMEA Hub

AppsFlyer has expanded its London office to establish a new EMEA headquarters, accommodating nearly 70 employees. This strategic move aims to enhance connectivity with clients and partners and strengthen its presence in the region. The office will support various functions, including sales, customer success, and product development.

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Partnership

Discord Launches Newest Ad Format and Partners with AppsFlyer ...

Discord has partnered with AppsFlyer to enhance its advertising measurement capabilities. AppsFlyer will serve as Discord's first mobile measurement platform, providing privacy-safe campaign analytics for Video Quests on Mobile. This partnership aims to improve campaign performance, as demonstrated by a recent 30% performance lift in a campaign using AppsFlyer's tools. The collaboration underscores Discord's commitment to offering advanced measurement solutions to advertisers.

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Partnership

AppsFlyer and Roku enable CTV performance at scale

AppsFlyer and Roku have partnered to launch a Self-Reporting Network integration, enhancing cross-channel attribution and optimization for advertisers. This collaboration allows marketers to measure and optimize campaigns across Roku's platform, linking TV ad exposure to mobile app performance. The integration aims to improve transparency and ROI for streaming campaigns, leveraging AppsFlyer's measurement capabilities and Roku's extensive reach.

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Executive

Sarah Maina promoted to lead Middle East & France operations

AppsFlyer has promoted Sarah Maina to Regional Manager for the Middle East and France. In her new role, she will drive strategic growth and enhance client engagement across both regions. Maina's focus includes strengthening AppsFlyer's regional presence and deepening partnerships, leveraging her expertise in mobile measurement and analytics to improve client ROI.

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AppsFlyer Ltd. Profile

Company Name

AppsFlyer Ltd.

Company Website

//appsflyer.com

Year Founded

2011

HQ Location

100 1st Street, 25th floor San Francisco, California 94105 USA

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES D