AppsFlyer Overview
AppsFlyer delivers a new standard in marketing attribution with its measurement and deep linking solutions. It provides businesses with visibility into performance metrics, enabling them to scale app installs effectively. By focusing on maximizing Lifetime Value (LTV), AppsFlyer equips marketing teams with the insights needed to make informed, data-driven decisions. Its tools are tailored for forward-thinking teams, offering precise attribution that supports strategic growth and optimization.
Use Cases
Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using AppsFlyer.
Business Priorities
Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using AppsFlyer.
AppsFlyer Use-Cases and Business Priorities: Customer Satisfaction Data
AppsFlyer works with different mediums / channels such as Mobile. and Social Media.
AppsFlyer's features include Dashboard, Personalization, Fraud Detection, etc. and AppsFlyer support capabilities include 24/7 Support, Email Support, Chat Support, etc. also AppsFlyer analytics capabilities include Analytics, and Custom Reports.
Reviews
"AppsFlyer’s real-time attribution and analytics, combined with their deep partner integrations and retargeting capabilities have improved every element of our marketing and communications." - Fynd
Peer review evidence (same sources as the product rating summary)
"...Hyper casual games are defined as offering instant but highly engaging tap-to-play gameplay...." AppsFlyer: Hyper casual gaming is boosting in-app advertising
"...Meanwhile, ironSource doubled its market share globally surpassing Unity Ads to fourth spot. ..." Snap rises up ranks for latest AppsFlyer performance index
"...AppsFlyer attribution allows you to see which marketing campaigns bring the best customers across every channel, platform, and device...." Mobile measurement: Measure with confidence
AppsFlyer, Adobe Marketo Measure (formerly Bizible), Adjust, Google Analytics, Calibermind, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Appsflyer provides visibility into performance, scales installs, and maximizes LTV. Data-driven choices are enabled through advanced measurement and deep linking solutions.
Popular Business Setting
for AppsFlyer
Top Industries
- Internet
- Information Technology and Services
- Financial Services
Popular in
- Enterprise
- Mid Market
- Small Business
AppsFlyer is popular in Internet, Information Technology And Services, and Financial Services and is widely used by Enterprise, Mid Market, and Small Business.
AppsFlyer Customer wins, Customer success stories, Case studies
What makes AppsFlyer ideal for Engagement Management?
How can AppsFlyer optimize your Advertisement Workflow?
What Are the key features of AppsFlyer for Campaign Management?
What Are the key features of AppsFlyer for Channel Marketing?
26 buyers and buying teams have used Cuspera to assess how well AppsFlyer solved their Marketing Attribution needs. Cuspera uses 3129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
AppsFlyer’s real-time attribution and analytics, combined with their deep partner integrations and retargeting capabilities have improved every element of our marketing and communications. Testimonial By Fynd |
|
AppsFlyer’s unified dashboards, deep integrations, and customer service provided the Rappi team with the clarity and insights we needed to become the market leaders we are today. Testimonial By Mariana Botero |
|
Attribution is one of the most important elements to our business, and with AppsFlyer we have the liberty to build our own script. The AppsFlyer Customer Support team in Mexico works closely with my team, and using the simple API integration we now have the opportunity to access and manage user dat...a directly in our data warehouse, unlocking the ability to build real time dashboards and analysis used to provide visibility on our KPI’s performance for the entire organization. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Fynd |
AppsFlyer’s real-time attribution and analytics, combined with their deep partner integrations and retargeting capabilities have improved every element of our marketing and communications. Testimonial By Fynd |
|
Mariana Botero Head of Digital Advertising Rappi |
AppsFlyer’s unified dashboards, deep integrations, and customer service provided the Rappi team with the clarity and insights we needed to become the market leaders we are today. Testimonial By Mariana Botero |
|
Abdala Pineda Head of Growth Fondeadora |
Attribution is one of the most important elements to our business, and with AppsFlyer we have the liberty to build our own script. The AppsFlyer Customer Support team in Mexico works closely with my team, and using the simple API integration we now have the opportunity to access and manage user dat...a directly in our data warehouse, unlocking the ability to build real time dashboards and analysis used to provide visibility on our KPI’s performance for the entire organization. |
Return to Growth With Data You Can Trust | AppsFlyer
Frequently Asked Questions (FAQ)
What buyers ask before choosing AppsFlyer
What is AppsFlyer?
AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.
It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.
Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.
What is AppsFlyer used for?
What are the top features of AppsFlyer?
Who uses AppsFlyer?
What are AppsFlyer alternatives?
Where is AppsFlyer located?
Peers used AppsFlyer for engagement management and advertisement
AppsFlyer Competitors
AppsFlyer Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (36) |
| Analytics | Read Reviews (388) |
| Custom Reports | Read Reviews (480) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (36) |
| Analytics | Read Reviews (388) |
| Custom Reports | Read Reviews (480) |
AppsFlyer Integrations
AppsFlyer integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for AppsFlyer
Software Failure Risk Guidance
?for AppsFlyer
Overall Risk Meter
Top Failure Risks for AppsFlyer
AppsFlyer Ltd. News
Kochava Adds Workspaces and MCP Connectors for MMP Providers on StationOne for Adjust, AppsFlyer, Branch, and Singular
Kochava has launched StationOne MMP Workspaces and MCP Connectors for mobile measurement partners including AppsFlyer. These tools enhance interoperability, allowing marketing teams to use tailored, AI-powered environments without switching platforms. The integration supports marketers in campaign management and data analysis, improving efficiency and decision-making.
MNTN Expands Attribution with AppsFlyer, Using Mobile In-App Actions to Drive Better Performance TV Results
MNTN and AppsFlyer have expanded their integration to connect TV ad exposure with mobile app actions, enhancing performance measurement and optimization. This integration allows advertisers to track app installs, purchases, and sign-ups, optimizing campaigns for better outcomes. It provides unified visibility of TV impressions and in-app events, bridging a significant measurement gap for mobile marketers.
AppsFlyer Extends Measurement to AI Answer Engines
AppsFlyer has expanded its measurement capabilities to include Answer Engine Optimization (AEO), allowing marketers to independently measure organic AI-driven discovery across eight AI engines and 13 search engines. This update provides a unified view of organic and paid AI traffic, helping marketers distinguish between earned and paid traffic across platforms.
AppsFlyer Brings Mobile App Measurement to ChatGPT Ads
AppsFlyer has integrated its Conversion API with ChatGPT Ads, enabling advertisers to measure mobile app installs, in-app purchases, and subscriptions directly within the AppsFlyer platform. This integration allows brands like Grubhub to optimize their ad campaigns in ChatGPT alongside other channels, providing a unified view of campaign performance.
AppsFlyer Ltd. Profile
HQ Location
100 1st Street, 25th floor San Francisco, California 94105 USA
Employees
501-1000
Social
Financials
SERIES D
How does AppsFlyer address your Social Media Management Challenges?