AppsFlyer Overview

AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.

It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.

Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.

Reviews

"Attribution is one of the most important elements to our business, and with AppsFlyer we have the liberty to build our own script. The AppsFlyer Customer Support team in Mexico works closely with my team, and using the simple API integration we now ...have the opportunity to access and manage user data directly in our data warehouse, unlocking the ability to build real time dashboards and analysis used to provide visibility on our KPI’s performance for the entire organization. " - Abdala Pineda

AppsFlyer Reviews

26 buyers and buying teams have used Cuspera to assess how well AppsFlyer solved their Marketing Attribution needs. Cuspera uses 3129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

Business Priorities

Improve ROI and Increase Customer Life Time Value are the most popular business priorities peers achieved using AppsFlyer.

Other priorities:

  • Enhance Customer Relationships
  • Acquire Customers
  • Increase Sales & Revenue
  • Grow Market Share
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Advertisement , Campaign Management , as the business use cases that they have been most satisfied while using AppsFlyer.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.73/5

Read Reviews (207)

"...With AppsFlyer, Rappi began measuring and attributing their mobile app growth, engagement..." Case Study Rappi
engaging and following up

4.72/5

Read Reviews (146)

"...We understand the needs of an evolving industry and give you the insights, engagement tools, and flexibility to reach your destination. ..."
Advertisement with Mobile and Social Media

4.66/5

Read Reviews (125)

"...You can use mobile advertising tools like Tune or Appsflyer, which help marketers track their mobile ad campaigns across different networks and media publishers...." 8 Digital Marketing Resources for Convenience Stores
Campaign Management with Mobile

4.90/5

Read Reviews (70)

"...Also they provide a side platform called OneLink that is great to deal with Universal and App Links if you plan to do marketing campaigns that links directly to application installs...."
campaign analytics

4.74/5

Read Reviews (11)

"...View efficiency of your ad campaigns dashboards and send revenue data to advertisement partners to optimize ad campaigns. ..."
campaign monitoring

4.54/5

Read Reviews (11)

"...This also ease the process of measure and track wich campaign has more success and effectiveness...."
PEER EXPERIENCES
Engagement Management

4.73/5

Read Reviews (207)

"...With AppsFlyer, Rappi began measuring and attributing their mobile app growth, engagement..." Case Study Rappi
engaging and following up

4.73/5

Read Reviews (146)

Advertisement with Mobile and Social Media

4.66/5

Read Reviews (125)

"...You can use mobile advertising tools like Tune or Appsflyer, which help marketers track their mobile ad campaigns across different networks and media publishers...." 8 Digital Marketing Resources for Convenience Stores
Campaign Management with Mobile

4.90/5

Read Reviews (70)

"...Also they provide a side platform called OneLink that is great to deal with Universal and App Links if you plan to do marketing campaigns that links directly to application installs...." Peer review by Jorge M, Mobile Team Leader
campaign analytics

4.90/5

Read Reviews (11)

campaign monitoring

4.90/5

Read Reviews (11)

42+ more Business Use Cases

Our AI advisor, Wyz, harnessed 3129 insights from peers and experts to help you assess how these AppsFlyer use cases fit your Marketing Attribution needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
AppsFlyer testimonial

Abdala Pineda

Head of Growth

Fondeadora

Attribution is one of the most important elements to our business, and with AppsFlyer we have the liberty to build our own script. The AppsFlyer Customer Support team in Mexico works closely with my team, and using the simple API integration we now have the opportunity to access and manage user dat...a directly in our data warehouse, unlocking the ability to build real time dashboards and analysis used to provide visibility on our KPI’s performance for the entire organization.

Testimonial By Abdala Pineda
AppsFlyer testimonial

Dyah Wulandari

VP Performance Marketing

Tiket.com

We encourage every app marketer to not ignore the problem of ad fraud, but to tackle it in a timely manner. The problem is real and huge and has significant repercussions on the marketing budget and team. Your choice of provider for blocking fraud needs to be a solution recognized by the market as ...the leading one, it must be based on a great amount of data and able to learn over time as fraud always evolves.

Testimonial By Dyah Wulandari
AppsFlyer testimonial

Richard Fenning

Digital Marketing Specialist

RecargaPay

In marketing, information is power. When we were charged for in-app events, we were reluctant to measure all the events we needed. This meant that we had less data to drive decision making. Testimonial By Richard Fenning
CUSTOMERS TESTIMONIALS
AppsFlyer testimonial

Abdala Pineda

Head of Growth

Fondeadora

Attribution is one of the most important elements to our business, and with AppsFlyer we have the liberty to build our own script. The AppsFlyer Customer Support team in Mexico works closely with my team, and using the simple API integration we now have the opportunity to access and manage user dat...a directly in our data warehouse, unlocking the ability to build real time dashboards and analysis used to provide visibility on our KPI’s performance for the entire organization.

Testimonial By Abdala Pineda
AppsFlyer testimonial

Dyah Wulandari

VP Performance Marketing

Tiket.com

We encourage every app marketer to not ignore the problem of ad fraud, but to tackle it in a timely manner. The problem is real and huge and has significant repercussions on the marketing budget and team. Your choice of provider for blocking fraud needs to be a solution recognized by the market as ...the leading one, it must be based on a great amount of data and able to learn over time as fraud always evolves.

Testimonial By Dyah Wulandari
AppsFlyer testimonial

Richard Fenning

Digital Marketing Specialist

RecargaPay

In marketing, information is power. When we were charged for in-app events, we were reluctant to measure all the events we needed. This meant that we had less data to drive decision making. Testimonial By Richard Fenning

Case Studies

COMPANY CASE STUDIES
AppsFlyer case study
Case Study Varo

With AppsFlyer, the Varo team had a clear line of sight into their acquisition funnel

Read More
AppsFlyer case study
Case Study Dineout

With AppsFlyer support, Dineout was able to obtain a level of granularity

Read More
AppsFlyer case study
Case Study Fynd

How AppsFlyer helped Fynd understand and optimize every element of their user acquisition funnel

Read More

Video

Return to Growth With Data You Can Trust | AppsFlyer

Video Thumbnail

Frequently Asked Questions(FAQ)

for AppsFlyer

What is AppsFlyer?

AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.

What is AppsFlyer used for?

AppsFlyer is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Customer Life Time Value by Engagement Management, Advertisement and Campaign Management .

What are the top features of AppsFlyer?

Dashboard, Personalization and Fraud detection are some of the top features of AppsFlyer.

Who uses AppsFlyer?

AppsFlyer is used by Internet, Information Technology And Services and Financial Services among other industries.

What are AppsFlyer alternatives?

Adjust, Kochava, Adobe Marketo Measure (Formerly Bizible) and LiveRamp are popular alternatives for AppsFlyer.

Where is AppsFlyer located?

AppsFlyer is headquartered at 100 1st Street, 25th floor San Francisco, California 94105 USA.

Popular Business Setting

for AppsFlyer

Top Industries

  • Internet
  • Information Technology and Services
  • Financial Services

Popular in

  • Enterprise
  • Mid Market
  • Small Business
lightning

Peers used AppsFlyer to Improve ROI and Increase customer life time value

Peer and Expert Opinion on Features

for AppsFlyer

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.48/5

Read Reviews (124)
Personalization

4.21/5

Read Reviews (29)
Fraud detection

4.46/5

Read Reviews (17)
Predictive analytics

4.20/5

Read Reviews (16)
SEM

4.00/5

Read Reviews (14)
FEATURES RATINGS AND REVIEWS
Dashboard

4.48/5

Read Reviews (124)
Personalization

4.21/5

Read Reviews (29)
Fraud detection

4.46/5

Read Reviews (17)
Predictive analytics

4.20/5

Read Reviews (16)
SEM

4.00/5

Read Reviews (14)

IT and Other Capabilities

for AppsFlyer

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.15/5

Read Reviews (164)
Data Import

3.69/5

Read Reviews (261)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.15/5

Read Reviews (164)
Data Import

3.69/5

Read Reviews (261)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.36/5

Read Reviews (124)
Email Support

4.11/5

Read Reviews (8)
Chat Support

4.03/5

Read Reviews (5)
Phone Support

4.03/5

Read Reviews (5)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.36/5

Read Reviews (124)
Email Support

4.11/5

Read Reviews (8)
Chat Support

4.03/5

Read Reviews (5)
Phone Support

4.03/5

Read Reviews (5)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.86/5

Read Reviews (36)
Analytics

4.43/5

Read Reviews (388)
Custom Reports

3.92/5

Read Reviews (480)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.86/5

Read Reviews (36)
Analytics

4.43/5

Read Reviews (388)
Custom Reports

3.92/5

Read Reviews (480)

Software Failure Risk Guidance

?

for AppsFlyer

Overall Risk Meter

Low Medium High

Top Failure Risks for AppsFlyer

Vendor Profile Details

Company Name

Appsflyer

Company Website

https://www.appsflyer.com/

Year Founded

2011

HQ Location

100 1st Street, 25th floor San Francisco, California 94105 USA

Employees

501-1000

Social

Financials

SERIES D