Viant Advertising Cloud Overview

Viant-advertising-cloud offers people-based digital advertising solutions for the Open Web. Marketers are empowered to move beyond third-party cookies with its innovative tools.

Use Cases

Customers recommend Advertisement, Engagement Management, Lead Qualification: Technographic, as the business use cases that they have been most satisfied with while using Viant Advertising Cloud.

Other use cases:

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Business Priorities

Build Brand Awareness and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Viant Advertising Cloud.

Other priorities:

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Viant Advertising Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Viant Advertising Cloud works with different mediums / channels such as Mobile. Offline. and Point Of Sale.

Reviews

"...Through its self-service platform, Adelphic, marketers have access to over 12,000 audience attributes from the leading 50 data companies and the ability to purchase advertising across desktop, mobile, CTV, and Digital Out-of-Home devices...." Peer review

Viant Advertising Cloud, belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Viant Advertising Cloud

Top Industries

  • Marketing and Advertising

Popular in

  • Large Enterprise

Viant Advertising Cloud is popular in Marketing And Advertising, and is widely used by Large Enterprise,

Comprehensive Insights on Viant Advertising Cloud Use Cases

Case Studies

Information Services

CASE STUDY Adstra

Adstra used Viant’s Demand Side Platform and Household ID technology to target caregivers in healthcare marketing. They activated specialized caregiver audiences built from de-identified claims and s...urvey data. This helped advertisers reach key decision-makers in health and wellness. The campaign delivered 69% lower CTV CPM and 100% more CTV impressions compared to other data providers. Adstra’s partnership with Viant improved targeting accuracy and audience engagement.

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Marketing and Advertising

CASE STUDY Havas Media Network

Viant Household ID solution helped Havas Media Network run a cookieless digital advertising test for a major pharma advertiser. The goal was to reach target audiences at scale without third-party coo...kies and match performance to cookie-based campaigns. Viant activated custom audiences using Havas Media’s Converged platform and partners like PurpleLab. The cookieless campaign achieved 100% target audience reach and 93% unique reach. DoubleVerify viewability reached 70%. The test proved scalable identity resolution without cookies.

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Automotive

CASE STUDY U.S. automotive OEM (via Concentrix)

Viant’s people-based advertising technology helped a U.S. automotive OEM, through Concentrix, boost local dealership service revenue. The campaign used Viant’s Household ID for accurate cross-device ...targeting and CRM segment matching. The solution reached 2,300 individuals per segment across 1,200 markets. Results included a 4.2% incremental lift, 3,855 incremental repair orders, $1.9 million in incremental revenue, and an $18 ROI.

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Automotive

CASE STUDY Top U.S. auto manufacturer

Viant Household ID and S&P Global Mobility’s Polk Signals data helped a top U.S. auto manufacturer measure the impact of their service and after sales campaigns. The company wanted to understand how ...dedicated automotive maintenance care affected results. Viant’s vehicle service report matched Polk Signals data to Viant Household ID. The campaign led to a 35% overall lift in conversions and a 3% increase in buy rate for those exposed to the CTV-focused, omnichannel service campaign.

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Marketing and Advertising

CASE STUDY Dunn&Co

Dunn&Co used the Viant DSP to help a regional restaurant chain boost sales. They set up geo-fenced, multi-channel campaigns with display, video, and CTV ads featuring QR codes for online orders. The ...campaign led to a 144% sales lift and $23 million in incremental revenue. Online purchases increased by 80%. Brand awareness rose by 33.8%. The campaign achieved a $17 iROAS.

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Marketing and Advertising

CASE STUDY Tambourine

Viant helped Tambourine use connected TV ads to reach travel audiences for St. Kitts. The campaign targeted high-value travelers during live sports events like the Olympics and NFL games. Viant's pla...tform kept costs low, reaching over 4 million households at $0.27 per household. The campaign achieved a 99% video completion rate. It drove 63,863 online conversions, including hotel leads and booking visits.

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Viant Advertising Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.96/5 ★

Read Reviews (4)
Analytics

3.42/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.96/5 ★

Read Reviews (4)
Analytics

3.42/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Viant Advertising Cloud

Top Failure Risks for Viant Advertising Cloud

Viant Technology Inc. News

Partnership

Viant and Wurl Partner on Scene - Level CTV Targeting and Measurement

Viant Technology Inc. and Wurl have partnered to integrate Viant's DSP with Wurl's scene-level CTV targeting and measurement capabilities. This collaboration introduces the first DSP to offer scene-level contextual intelligence across Connected Television, leveraging IRIS.TV's IRIS_ID and Wurl's proprietary technologies. The integration enhances advertisers' ability to align messaging with on-screen content, improving engagement and outcomes in the CTV advertising space.

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Partnership

Viant Integrates With Wurl To Enable Scene - Level CTV Targeting & Measurement

Viant Technology Inc. has integrated with Wurl to offer scene-level contextual intelligence in Connected Television (CTV) advertising. This integration, powered by IRIS.TVs IRIS_ID and Wurls BrandDiscovery, allows advertisers to align messaging with on-screen context in real-time. The partnership enhances Viant's Demand-Side Platform (DSP) capabilities, enabling access to premium Free Ad-Supported Streaming TV (FAST) inventory via Open Real Time Bidding (oRTB).

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Partnership

LG Ad Solutions Integrates Smart TV Ad Inventory With Viant

Viant Technology has integrated its demand-side platform with LG Ad Solutions, enabling advertisers to access LG's premium smart-TV inventory across 45 million connected devices in the U.S. This integration enhances addressable advertising capabilities, offering precision targeting, direct access to LG Smart TVs, and content-level contextual targeting. It aims to improve advertising efficiency and maximize ROI by leveraging Viant's identity solutions and IRIS.TV's contextual intelligence.

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Partnership

LG Ad Solutions Integrates with Viant to Advance Addressability in CTV - StreetInsider

Viant Technology Inc. has integrated with LG Ad Solutions to enhance addressable advertising in the connected TV (CTV) ecosystem. This strategic partnership allows advertisers to access LG's smart TV inventory via Viant's DSP, enabling precise audience targeting and improved campaign performance. The integration leverages Viant's identity solutions and LG's premium CTV inventory to offer advertisers greater precision, scale, and transparency in reaching streaming audiences.

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Viant Technology Inc. Profile

Company Name

Viant Technology Inc.

Company Website

https://www.viantinc.com/

HQ Location

2722 Michelson Dr, Suite 100, Irvine, California 92612, US

Employees

251-500

Social

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Financials

M&A