Viant Advertising Cloud Overview

Viant-advertising-cloud offers people-based digital advertising solutions for the Open Web. Marketers are empowered to move beyond third-party cookies with its innovative tools.

Use Cases

Customers recommend Advertisement, Engagement Management, Lead Qualification: Technographic, as the business use cases that they have been most satisfied with while using Viant Advertising Cloud.

Other use cases:

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Business Priorities

Build Brand Awareness and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Viant Advertising Cloud.

Other priorities:

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Viant Advertising Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Viant Advertising Cloud works with different mediums / channels such as Mobile. Offline. and Point Of Sale.

Reviews

"...Through its self-service platform, Adelphic, marketers have access to over 12,000 audience attributes from the leading 50 data companies and the ability to purchase advertising across desktop, mobile, CTV, and Digital Out-of-Home devices...." Peer review

Viant Advertising Cloud, belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Viant Advertising Cloud

Top Industries

  • Marketing and Advertising

Popular in

  • Large Enterprise

Viant Advertising Cloud is popular in Marketing And Advertising, and is widely used by Large Enterprise,

Comprehensive Insights on Viant Advertising Cloud Use Cases

Case Studies

Hospitality

CASE STUDY A hotel company

A hotel company wanted to increase bookings and reduce CPA. They used Viant's DSP to run a campaign targeting travelers who saw their ads. They onboarded first-party data and used third-party data pa...rtnerships. The campaign showed a 92% lift in walk-in stays and a 71% lift in advance bookings. The company also reduced CPA by 57% and achieved a $1.61 ROAS.

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Education

CASE STUDY Regional College

A regional college wanted to increase online engagement and student enrollment. They used Viant's omnichannel DSP and Conversion Lift Reporting. The campaign included CTV, OLV, digital audio, and dis...play ads. This led to a 628% lift in online actions and a 413% lift from CTV. The eCPA for online applications was $42.

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Apparel & Fashion

CASE STUDY A national athletic footwear brand

An athletic footwear brand wanted to increase store visits and online sales. They used Viant's DSP for a campaign across CTV and OLV in the U.S. and Canada. The brand used first-party data and identi...ty segments for targeted messaging. Viant's data lake provided audience validation and foot traffic analysis. The campaign achieved a $1.8 ROAS and a 98% lift in store visits.

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Retail

CASE STUDY regional appliance store

A regional appliance store wanted to measure the impact of digital ads on offline sales. They used Viant's DSP to track offline conversions and multi-touch attribution. The store launched a 45-day ca...mpaign targeting various audiences. They matched offline conversion data with Viant's identity graph. This led to accurate attribution of over 5,700 offline conversions. The store saw a 9% increase in conversions and a $10 return on ad spend.

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Consumer Goods

CASE STUDY A national sugar substitute brand

A national sugar substitute brand wanted to increase site visits and measure sales. They partnered with Matterkind and used Viant's DSP and Household ID for CTV activation. This helped them recognize... incremental conversions from CTV exposures. The brand achieved a 186% lift in site actions and a return on ad spend of $1.45.

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CASE STUDY An online sportsbook and casino brand

An online sportsbook and casino brand wanted to reduce CPA and increase sign-ups with deposits. They used Viant's Household ID technology and DSP to create lookalike audiences and target high-value c...onsumers. The campaign included connected TV, online video, display, and audio channels. They achieved a 171% and 102% lift in conversions and reduced CPA by 72%. The brand also saw a $1.2 ROAS on first-time signups with deposits.

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Viant Advertising Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.96/5 ★

Read Reviews (4)
Analytics

3.42/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.96/5 ★

Read Reviews (4)
Analytics

3.42/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Viant Advertising Cloud

Top Failure Risks for Viant Advertising Cloud

Viant Technology Inc. News

Partnership

Viant Launches Certified Partner Program - Business Wire

Viant has started a Certified Partner Program to enhance collaborations and strengthen partnerships.

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Product

Viant Licenses Comscore Data for Training ViantAI - Business Wire

Viant is using Comscore data to train its AI system, ViantAI.

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Financial

Viant Announces Date of Third Quarter 2024 Financial Results and Conference Call - StockTitan

Viant will release its third quarter 2024 financial results and hold a conference call.

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Partnership

Wiland, Inc. Partners with Viant to Enhance Omnichannel Audience Activation - Business Wire

Wiland, Inc. teams up with Viant to improve audience engagement across multiple channels.

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Viant Technology Inc. Profile

Company Name

Viant Technology Inc.

Company Website

https://www.viantinc.com/

HQ Location

2722 Michelson Dr, Suite 100, Irvine, California 92612, US

Employees

251-500

Social

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Financials

M&A