Viant Advertising Cloud: Use-Cases, Insights and Reviews | 2026 Cuspera

Viant DSP helped a leading iGaming brand use AI Bid Optimizer to improve ad performance. The brand wanted to reach more customers and lower costs for first-time deposits. Viant's AI tools and advance...d reporting cut CPMs by 36%. The campaign delivered 161 million more impressions and a 43% lift in total impressions. Over 7,000 extra conversions were achieved using data onboarding, lookalike audiences, and retargeting.
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Viant’s Household ID solution and Circana integration helped a national restaurant and CPG brand boost sales. The brand wanted to increase household penetration and purchase frequency. They used Vian...t’s DSP, CTV, and advanced reporting to target high-value audiences. CTV outperformed display and video, leading to a shift in budget. ROAS doubled from $5.89 to $10.44 after adding CTV to the media mix.
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Viant’s people-based advertising technology helped a U.S. automotive OEM, through Concentrix, boost local dealership service revenue. The campaign used Viant’s Household ID for accurate cross-device ...targeting and CRM segment matching. The solution reached 2,300 individuals per segment across 1,200 markets. Results included a 4.2% incremental lift, 3,855 incremental repair orders, $1.9 million in incremental revenue, and an $18 ROI.
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Viant’s machine-learning predictive segments helped a national furniture retailer boost site visits and online purchases. The retailer used Viant’s Data Platform and Household ID technology to build ...custom ML segments from first-party pixel data. These segments were activated across connected TV inventory. The campaign achieved three times more conversions, a 490% lift in actions, and a 98% video completion rate.
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Viant DSP and Household ID technology helped Harrah’s Cherokee Casino Resort boost room bookings and visitor engagement. 62Above used Viant’s platform for a multi-channel campaign with display ads an...d CTV spots. The campaign drove a 109% year-over-year increase in room booking conversions. Foot traffic rose by 143%. Cost-per-room booking conversion dropped by 87%. CTV exposure led to a 313% lift in foot traffic. Harrah’s Cherokee expanded their KPIs to include conversion lift and real-world foot traffic.
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Viant's omnichannel DSP helped a hotel company lower their cost per acquisition. The company wanted to drive brand awareness, increase bookings, and reduce CPA. They used Viant's advanced reporting, ...first-party data onboarding, and partnerships with third-party data providers. The campaign led to a 92% lift in walk-in stays and a 71% lift in advance bookings. The hotel company also saw a 57% reduction in CPA and achieved a $1.61 return on ad spend.
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