Viant Advertising Cloud: Use-Cases, Insights and Reviews | 2026 Cuspera

Viant's household technology helped an online sportsbook and casino brand go cookieless for their latest campaign. The brand used Viant Household ID and Viant DSP to target lookalike audiences and op...timize reach. They saw a 137% lift in conversions and a 72% reduction in CPA. The campaign delivered a $1.2 ROAS on first-time signups with deposits. The brand used advanced reporting to measure incremental conversions and improve results.
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Viant’s Conversion Lift report helped an online car insurance company measure the impact of their connected TV ads. The company wanted to see if their CTV campaign drove more users to fill out websit...e forms. Using Viant’s advanced reporting, they found viewers exposed to CTV ads took action 97% more than those unexposed. The "Contact Agent" prompt saw a 111% conversion lift, while "Request a Quote" achieved a 76% lift. These results set new goals for future campaign analytics and conversion strategies.
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Viant DSP helped Dunn & Co. drive a 144% sales lift for their restaurant client. The agency used geo-fencing, display, video, and CTV ads with QR codes to boost reach and sales. Brand awareness rose ...by 33.8%, and online purchases increased by 80%. The campaign delivered $23M in incremental revenue and $16.95 iROAS. Dunn & Co. used advanced targeting and measurement tools to achieve these results.
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Viant’s Household ID solution and Circana integration helped a national restaurant and CPG brand boost sales. The brand wanted to increase household penetration and purchase frequency. They used Vian...t’s DSP, CTV, and advanced reporting to target high-value audiences. CTV outperformed display and video, leading to a shift in budget. ROAS doubled from $5.89 to $10.44 after adding CTV to the media mix.
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Viant’s people-based advertising technology helped a U.S. automotive OEM, through Concentrix, boost local dealership service revenue. The campaign used Viant’s Household ID for accurate cross-device ...targeting and CRM segment matching. The solution reached 2,300 individuals per segment across 1,200 markets. Results included a 4.2% incremental lift, 3,855 incremental repair orders, $1.9 million in incremental revenue, and an $18 ROI.
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Viant helped Tambourine reach over 4 million households for St. Kitts using Connected TV ads. The campaign achieved a 99% video completion rate and drove 63,863 travel conversions. Cost per household... reached was just $0.27, below industry average. Geo-targeting and live sports events boosted travel bookings. Premium CTV inventory and data-driven targeting powered strong results in travel marketing.
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