Viant Advertising Cloud Overview

Viant-advertising-cloud offers people-based digital advertising solutions for the Open Web. Marketers are empowered to move beyond third-party cookies with its innovative tools.

Use Cases

Customers recommend Advertisement, Engagement Management, Lead Qualification: Technographic, as the business use cases that they have been most satisfied with while using Viant Advertising Cloud.

Other use cases:

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Business Priorities

Build Brand Awareness and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Viant Advertising Cloud.

Other priorities:

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Viant Advertising Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Viant Advertising Cloud works with different mediums / channels such as Mobile. Offline. and Point Of Sale.

Reviews

"...Viant is a leading advertising technology company enabling ad buyers to plan, create, execute and measure their digital advertising investments through a cloud-based platform...." Peer review

Peer review evidence (same sources as the product rating summary)

"...it's relatively effective as an advertising platform with no significant challenges to our day to day work...." Peer review by Agency
"...Viant s people-based advertising platform leverages our owned 1st party data to connect all customer interactions across mobile, desktop, DOOH and in-store to understand which marketing tactics are truly driving the biggest results. ..." The Most Advanced Advertising Solution
"...Viant is a leading advertising technology company enabling ad buyers to plan, create, execute and measure their digital advertising investments through a cloud-based platform...." Peer review

Viant Advertising Cloud, belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Viant Advertising Cloud

Top Industries

  • Marketing and Advertising

Popular in

  • Large Enterprise

Viant Advertising Cloud is popular in Marketing And Advertising, and is widely used by Large Enterprise,

Viant Advertising Cloud Customer wins, Customer success stories, Case studies

 

Kampgrounds of America (KOA) - Hospitality - Medium

Billings, USA

ViantAI Outcomes helped Kampgrounds of America (KOA) improve their cost per acquisition by 1.1x. KOA used ViantAI’s autonomous performance product during the busy holiday season. The AI-driven soluti...on reduced eCPA by 7.8% compared to their best manual strategy. The platform optimized bidding and inventory in real time. KOA saw measurable gains in efficiency and cost savings.

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MacKenzie-Childs - Retail - Medium

Aurora, USA

ViantAI Outcomes helped MacKenzie-Childs, a home decor ecommerce brand, improve cost per acquisition by 2.4x. The autonomous optimization tool delivered a 60.4% incremental lift in sales. The solutio...n reduced manual work for the team. MacKenzie-Childs compared ViantAI Outcomes to traditional methods and saw stronger performance. The team could focus on strategic growth instead of manual campaign management.

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UMass Global - Education - Large

Irvine, USA

UMass Global used ViantAI to boost student leads by 1.9x. The university compared autonomous AI optimization to its best manual strategy for online video ads. ViantAI cut cost per acquisition by 48%.... The AI model outperformed years of manual campaign work. UMass Global freed up its team to focus on growth, not just tactics.

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City of Hope - Hospital & Health Care - Large

Viant’s closed-loop measurement helped City of Hope boost healthcare provider referrals by over 10%. The hospital used Viant’s Household ID technology and IQVIA Digital data to link media exposure to... real hospital visits. This privacy-first solution identified the right patients and providers, driving more appointments. City of Hope reached 500,000 new households and saw strong results from omnichannel campaigns, including connected TV.

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Tambourine - Marketing And Advertising - Medium

Viant helped Tambourine reach over 4 million households for St. Kitts using Connected TV ads. The campaign achieved a 99% video completion rate and drove 63,863 travel conversions. Cost per household... reached was just $0.27, below industry average. Geo-targeting and live sports events boosted travel bookings. Premium CTV inventory and data-driven targeting powered strong results in travel marketing.

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a public university - Education - Large

Viant's Household ID Technology and AI Bid Optimizer helped a public university boost enrollment by 11% year-over-year. The campaign unified CTV, online video, and audio strategies to drive a 30% lea...d attribution to CTV and audio. The university saw a 440% increase in click-through rate and a 200% rise in DSP conversions. Multi-touch attribution and advanced reporting reduced cost per lead and validated Viant’s approach. The solution improved channel allocation and set a new best practice for education marketing.

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Viant Advertising Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.96/5 ★

Read Reviews (4)
Analytics

3.42/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.96/5 ★

Read Reviews (4)
Analytics

3.42/5 ★

Read Reviews (1)

Viant Advertising Cloud Integrations

Viant Advertising Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.88/5 ★

Read Reviews (2)
Data Export

3.42/5 ★

Read Reviews (1)

Adsquare

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

AppsFlyer

4.48 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Kochava

4.13 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adjust

4.61 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Branch linking platform

4.6 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Viant Advertising Cloud

Top Failure Risks for Viant Advertising Cloud

Viant Technology Inc. News

Partnership

Viant To Employ Ad Fontes Media's News Reliability And Bias Technology

Viant will integrate Ad Fontes Media's news reliability and bias technology into its platform. This collaboration aims to enhance the accuracy and trustworthiness of news content within Viant's digital advertising ecosystem.

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Partnership

Viant and Ad Fontes Media Bring Political Bias-Based Targeting to CTV ...

Viant Technology has partnered with Ad Fontes Media to introduce political bias-based targeting for Connected TV (CTV) news. This collaboration allows advertisers to target reliable news content using Ad Fontes' bias and reliability framework integrated into Viant's platform. The partnership aims to enhance ad precision and effectiveness in news environments, addressing challenges in programmatic advertising.

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Partnership

Viant partners with Ad Fontes Media to introduce granular bias and ...

Viant has partnered with Ad Fontes Media to launch a tool that allows advertisers to target connected TV news shows based on reliability and political bias. This innovation, a first in the industry, offers granular content control and is integrated into the Viant platform. The partnership aims to enhance brand safety and encourage more ad spending in news.

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Partnership

Viant and Ad Fontes Media Launch New Ad Tools for CTV News Inventory

Viant Technology Inc. has partnered with Ad Fontes Media to introduce new tools for connected TV (CTV) news inventory. This collaboration allows advertisers to target news content based on reliability, addressing concerns about associating ads with polarizing news. The integration enables advertisers to reach trusted news environments, enhancing ad performance and audience engagement.

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Viant Technology Inc. Profile

Company Name

Viant Technology Inc.

Company Website

https://www.viantinc.com/

HQ Location

2722 Michelson Dr, Suite 100, Irvine, California 92612, US

Employees

251-500

Social

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Financials

M&A