Adjust Overview

Adjust accelerates app growth with end-to-end marketing solutions. App growth is measured, optimized, and scaled across platforms using award-winning technology.

Use Cases

Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using Adjust.

Other use cases:

  • Competitive Intelligence
  • Sending & Publishing Communications
  • Conversion Management
  • Channel Marketing
  • Digital Marketing
  • Helpdesk Management
  • Partner Marketing
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Business Priorities

Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Adjust.

Other priorities:

  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Acquire Customers
  • Improve Brand Engagement
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Visibility
  • Improve Stakeholder Relations
  • Launch New Products
  • Improve Digital And Social Presence
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Adjust Use-Cases and Business Priorities: Customer Satisfaction Data

Adjust works with different mediums / channels such as Mobile. and Mobile App.

Adjust's features include Dashboard, Bot, Personalization, etc. and Adjust support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Adjust analytics capabilities include Analytics, and Custom Reports.

Reviews

"Without correctly attributing every install of the SofaScore app to a specific channel, we wouldn't be able to run successful paid user acquisition campaigns." - Ivan Kovacevic

Peer review evidence (same sources as the product rating summary)

"...Marketo Engage Users..." Mobile Banking Apps Score Highest User Loyalty Level, New Report from Adjust and App Annie Reveals
"...Without FPS, Nexon M would still be advertising with these publishers, pushing even more CPM towards fraudsters that can t be calculated...." Case Study Nexon M
"...Automate your mobile marketing campaigns...." Mobile Marketing Automation

Adjust, Adobe Marketo Measure (formerly Bizible), Calibermind, Attribution, AppsFlyer, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Adjust

Top Industries

  • Internet
  • Computer & Network Security
  • Computer Software

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Adjust is popular in Internet, Computer & Network Security, and Computer Software and is widely used by Mid Market, Enterprise, and Small Business.

Adjust Customer wins, Customer success stories, Case studies

What makes Adjust ideal for Engagement Management?

How does Adjust address your Campaign Management Challenges?

How efficiently Does Adjust manage your Competitive Intelligence?

What solutions does Adjust provide for Sending & Publishing Communications?

10 buyers and buying teams have used Cuspera to assess how well Adjust solved their Marketing Attribution needs. Cuspera uses 1820 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

CUSTOMERS TESTIMONIALS
Adjust testimonial

Ivan Kovacevic

CMO

SofaScore

Without correctly attributing every install of the SofaScore app to a specific channel, we wouldn't be able to run successful paid user acquisition campaigns. Testimonial By Ivan Kovacevic
Adjust testimonial

Sagar Barapatre

Head of Marketing

Gameberry

Adjust’s solution engineering team was instrumental in us getting started with Adjust and they eradicated any technical difficulties we thought we might experience through the process. They were there with us every step of the way. Testimonial By Sagar Barapatre
Adjust testimonial

Nguyen Ngoc Phuong

Head Of Mobile Growth

HOCMAI

Before using Adjust, we weren’t able to track and separate the value of our marketing channels. Now our team is able to make faster, more effective decisions — and the results speak for themselves. Since working with Adjust, we’ve been able to double our install volume, all while decreasing cost pe...r acquisition by 20%.

Testimonial By Nguyen Ngoc Phuong
CUSTOMERS TESTIMONIALS
Adjust testimonial

Ivan Kovacevic

CMO

SofaScore

Without correctly attributing every install of the SofaScore app to a specific channel, we wouldn't be able to run successful paid user acquisition campaigns. Testimonial By Ivan Kovacevic
Adjust testimonial

Sagar Barapatre

Head of Marketing

Gameberry

Adjust’s solution engineering team was instrumental in us getting started with Adjust and they eradicated any technical difficulties we thought we might experience through the process. They were there with us every step of the way. Testimonial By Sagar Barapatre
Adjust testimonial

Nguyen Ngoc Phuong

Head Of Mobile Growth

HOCMAI

Before using Adjust, we weren’t able to track and separate the value of our marketing channels. Now our team is able to make faster, more effective decisions — and the results speak for themselves. Since working with Adjust, we’ve been able to double our install volume, all while decreasing cost pe...r acquisition by 20%.

Testimonial By Nguyen Ngoc Phuong
 

Widogame - Entertainment - Medium

Ho Chi Minh City, Vietnam

Adjust helped Widogame, a mobile game publisher in Vietnam, track and analyze marketing campaigns. With Adjust, Widogame increased installs by 4,900% and revenue by 2,200%. The number of ad channels ...grew from 1 to 10. Widogame used custom dashboards to monitor retention, LTV, and ROAS. The team managed all campaigns in one platform, saving time and effort.

 

Wave Money - Financial Services - Large

Yangon, Myanmar

Adjust helped Wave Money increase app installs by 404%. The company reduced customer acquisition cost by 12% and cost per registration by 32%. Wave Money used Adjust's attribution and audience soluti...ons to unify campaign data and improve paid media performance. Clean data enabled better budget optimization and more accurate campaign analysis. Marketing effectiveness improved by 4%.

 

Vivino - Consumer Goods - Small

Copenhagen, Denmark

Vivino used Adjust's mobile attribution and audience builder tools. After implementation, Vivino saw a 500% increase in attributed orders from performance channels. Their monthly marketing budget gre...w by 300%. The number of annual partners also rose by 300%. Vivino gained clear insights into user journeys and campaign effectiveness. Adjust helped Vivino expand across more digital channels and improve ad spend efficiency.

 

VividJoan Games - Entertainment - Small

China

Adjust helped VividJoan Games improve product ROI by 32%. The company faced challenges with iOS 14 privacy rules, which limited data and made paid user acquisition harder. Adjust provided a custom co...nversion value mapping and Datascape analytics. This let VividJoan track user behavior better and optimize ad spend. Marketing data analysis time dropped by 30%, and overall ROAS increased by 15%.

 

Traveloka - Internet - Large

Jakarta, Indonesia

Adjust helped Traveloka shift users from desktop to mobile by centralizing marketing data and measuring every channel. Traveloka used Adjust's data callback to sync granular user data, enabling deep ...analysis and custom audience creation. This led to a 25% boost in network performance and a 30% increase in in-app engagement and conversion. Overall, Traveloka improved marketing efficiency by 30%. All cost savings were reinvested into further marketing and testing.

 

Tamatem - Entertainment - Small

Amman, Jordan

Adjust helped Tamatem, a leading mobile game publisher in MENA, boost installs by 34%. Tamatem used Adjust's Automate dashboard to track campaigns and optimize user acquisition. The company improved ...ARPU by 30% and CTR by 37% by focusing on high-value markets and creative testing. Adjust enabled better data integration and campaign ROI tracking. Tamatem adapted quickly to iOS 14 changes using Adjust's insights.

Frequently Asked Questions (FAQ)

What buyers ask before choosing Adjust

What is Adjust?

Adjust is an attribution modeling and mobile marketing solution used by marketing agencies and mobile app marketers. It is a mobile attribution platform that has the ability to track marketing channels and attribute customers to the sources they come from.

Adjust provides a great feature which lets marketing agencies organize customers or audiences into segments. It supports creation of detailed audience segments; engagement with their customers better, run retargeting campaigns, and discover new app users.

The platform also offers a fraud prevention suite which helps users avoid attributing fake traffic to paid marketing channels, as well as paying for fake installs.

What is Adjust used for?

Adjust is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Customer Life Time Value by Engagement Management, Advertisement and Campaign Management .

What are the top features of Adjust?

Dashboard, bot and Personalization are some of the top features of Adjust.

Who uses Adjust?

Adjust is used by Internet, Computer & Network Security and Computer Software among other industries.

What are Adjust alternatives?

Adobe Marketo Measure (Formerly Bizible), Calibermind, Attribution and AppsFlyer are popular alternatives for Adjust.

Where is Adjust located?

Adjust is headquartered at Saarbrücker Str. 37a, Berlin, Berlin 10405, DE.
lightning

Peers used Adjust for engagement management and advertisement

Adjust Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (28)
Analytics

4.59/5 ★

Read Reviews (226)
Custom Reports

4.24/5 ★

Read Reviews (277)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (28)
Analytics

4.59/5 ★

Read Reviews (226)
Custom Reports

4.24/5 ★

Read Reviews (277)

Software Failure Risk Guidance

?

for Adjust

Overall Risk Meter

Low Medium High

Top Failure Risks for Adjust

Adjust GmbH News

Product

Adjust: Shopping App Sessions and Installs Climb in First Half of 2026 - AOL.ca

Adjust released its 2026 Shopping App Insights Report, highlighting a 15% YoY growth in global shopping app sessions and a 2% increase in installs. North America led with a 46% rise in installs. The report provides benchmarks on installs, engagement, and acquisition costs across various app categories and regions.

Product

Adjust x OpenAI Ads Manager integration for ChatGPT Ads | Adjust

Adjust has integrated with ChatGPT Ads to enable advertisers to measure app activity and conversion events from ChatGPT Ad campaigns. This integration allows marketers to connect campaign activity with installs and post-install events, providing detailed metrics like impressions and clicks. Adjust facilitates data sharing and conversion reporting through the Conversion API, enhancing the measurability of ChatGPT Ads as a new advertising channel.

Product

Agentic growth management at Adjust

Adjust introduces Agentic Growth Management, an AI-driven solution for optimizing user acquisition campaigns. The system automates goal pursuit by analyzing performance data, generating recommendations, and iterating on outcomes. This approach aims to reduce manual intervention, allowing marketers to focus on strategic goals.

Partnership

Adjust x Superwall integration for subscription measurement

Adjust has partnered with Superwall to integrate subscription lifecycle measurement into its mobile marketing platform. This server-to-server integration allows subscription events from Superwall to be forwarded to Adjust, enabling full-funnel attribution across paywall and monetization flows. The integration supports Apple App Store, Google Play, and Stripe, enhancing Adjust's capabilities in tracking subscription events and revenue reporting.

Adjust GmbH Profile

Company Name

Adjust GmbH

Company Website

https://www.adjust.com/

Year Founded

2012

HQ Location

Saarbrücker Str. 37a, Berlin, Berlin 10405, DE

Employees

251-500

Social

Financials

SERIES E