Adjust Overview

Adjust accelerates app growth with end-to-end marketing solutions. App growth is measured, optimized, and scaled across platforms using award-winning technology.

Use Cases

Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using Adjust.

Other use cases:

  • Competitive Intelligence
  • Sending & Publishing Communications
  • Conversion Management
  • Channel Marketing
  • Digital Marketing
  • Helpdesk Management
  • Partner Marketing
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Business Priorities

Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Adjust.

Other priorities:

  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Acquire Customers
  • Improve Brand Engagement
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Visibility
  • Improve Stakeholder Relations
  • Launch New Products
  • Improve Digital And Social Presence
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Adjust Use-Cases and Business Priorities: Customer Satisfaction Data

Adjust works with different mediums / channels such as Mobile. and Mobile App.

Adjust's features include Dashboard, Bot, Personalization, etc. and Adjust support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Adjust analytics capabilities include Analytics, and Custom Reports.

Reviews

"Working with Adjust seemed like the most rational decision. Adjust stands for quality, which is highly important when you think about the most valuable assets they bring to our company—data. Adjust has quickly become a pillar in our decision-making ...process." - Adam Jaffe

Adjust, Adobe Marketo Measure (formerly Bizible), PixelMe, Calibermind, Attribution, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Adjust

Top Industries

  • Internet
  • Computer & Network Security
  • Computer Software

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Adjust is popular in Internet, Computer & Network Security, and Computer Software and is widely used by Mid Market, Enterprise, and Small Business.

Adjust Customer wins, Customer success stories, Case studies

How does Adjust facilitate Engagement Management?

How does Adjust facilitate Campaign Management?

How does Adjust address your Competitive Intelligence Challenges?

How efficiently Does Adjust manage your Sending & Publishing Communications?

10 buyers and buying teams have used Cuspera to assess how well Adjust solved their Marketing Attribution needs. Cuspera uses 1820 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

CUSTOMERS TESTIMONIALS
Adjust testimonial

Adam Jaffe

CMO

ABA English

Working with Adjust seemed like the most rational decision. Adjust stands for quality, which is highly important when you think about the most valuable assets they bring to our company—data. Adjust has quickly become a pillar in our decision-making process. Testimonial By Adam Jaffe
Adjust testimonial

Ivan Kovacevic

CMO

SofaScore

Without correctly attributing every install of the SofaScore app to a specific channel, we wouldn't be able to run successful paid user acquisition campaigns. Testimonial By Ivan Kovacevic
Adjust testimonial

Nguyen Ngoc Phuong

Head Of Mobile Growth

HOCMAI

Before using Adjust, we weren’t able to track and separate the value of our marketing channels. Now our team is able to make faster, more effective decisions — and the results speak for themselves. Since working with Adjust, we’ve been able to double our install volume, all while decreasing cost pe...r acquisition by 20%.

Testimonial By Nguyen Ngoc Phuong
CUSTOMERS TESTIMONIALS
Adjust testimonial

Adam Jaffe

CMO

ABA English

Working with Adjust seemed like the most rational decision. Adjust stands for quality, which is highly important when you think about the most valuable assets they bring to our company—data. Adjust has quickly become a pillar in our decision-making process. Testimonial By Adam Jaffe
Adjust testimonial

Ivan Kovacevic

CMO

SofaScore

Without correctly attributing every install of the SofaScore app to a specific channel, we wouldn't be able to run successful paid user acquisition campaigns. Testimonial By Ivan Kovacevic
Adjust testimonial

Nguyen Ngoc Phuong

Head Of Mobile Growth

HOCMAI

Before using Adjust, we weren’t able to track and separate the value of our marketing channels. Now our team is able to make faster, more effective decisions — and the results speak for themselves. Since working with Adjust, we’ve been able to double our install volume, all while decreasing cost pe...r acquisition by 20%.

Testimonial By Nguyen Ngoc Phuong

2K Games - Entertainment

Adjust helped 2K Games boost return on ad spend to 300-500%. 2K Games used Adjust for better data accuracy and deep linking. The team improved campaign strategies and user journeys. Adjust integrated... with their incrementality model. 2K Games saw stronger monetization and retention. The support from Adjust was key to these results.

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Airalo

Adjust TrueLink helped Airalo migrate from Firebase Dynamic Links before deprecation. Airalo needed a scalable deep linking solution for its referral program and user acquisition. TrueLink reduced li...nk generation volume by about 30%. Referral attribution and engagement tracking improved. Bounce rate from shared links dropped due to more reliable routing and branded links.

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ANA X - Travel

Adjust helped ANA X grow ANA Pocket to 2.5 million users. ANA X used Datascape for advanced analytics and TrueLink for branded QR codes. This made data analysis faster and improved user acquisition. ...The team gained better insights and support from Adjust. ANA X created a seamless app experience and boosted brand trust.

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Duolingo - Education

Adjust helped Duolingo boost day 7 retention and increase LTV. Duolingo used Adjust to find and stop ad fraud, saving media costs. The team built a better user acquisition strategy with data-driven i...nsights. Adjust became their single source of truth for campaign measurement. Duolingo now makes smarter marketing decisions and optimizes user lifecycles. The platform supports their growth in language learning and new course areas.

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Fabulous - Health, Wellness And Fitness

Adjust helped Fabulous, a lifestyle app, adapt to new privacy rules and SKAdNetwork changes. Fabulous used Adjust's Conversion Hub for easy SKAN setup and tracking. Adjust also provided media mix mod...eling and incrementality tools to measure and improve marketing ROI. With these solutions, Fabulous made smarter decisions and optimized marketing spend. The team valued Adjust's support and fast response.

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Genial Investimentos - Financial Services

Adjust’s Conversion Hub helped Genial Investimentos boost iOS app installs by 26x. The company increased activated accounts by 46x and generated R$21 million in qualified customer value. Genial used ...advanced analytics to target high-value users and optimize campaign budgets. Real-time monitoring let them quickly fix technical issues and keep campaigns efficient. Integration with Databricks unified user and campaign data for better insights.

Read more →

Frequently Asked Questions(FAQ)

for Adjust

What is Adjust?

Adjust is an attribution modeling and mobile marketing solution used by marketing agencies and mobile app marketers. It is a mobile attribution platform that has the ability to track marketing channels and attribute customers to the sources they come from.

Adjust provides a great feature which lets marketing agencies organize customers or audiences into segments. It supports creation of detailed audience segments; engagement with their customers better, run retargeting campaigns, and discover new app users.

The platform also offers a fraud prevention suite which helps users avoid attributing fake traffic to paid marketing channels, as well as paying for fake installs.

What is Adjust used for?

Adjust is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Customer Life Time Value by Engagement Management, Advertisement and Campaign Management .

What are the top features of Adjust?

Dashboard, bot and Personalization are some of the top features of Adjust.

Who uses Adjust?

Adjust is used by Internet, Computer & Network Security and Computer Software among other industries.

What are Adjust alternatives?

Adobe Marketo Measure (Formerly Bizible), PixelMe, Calibermind and Attribution are popular alternatives for Adjust.

Where is Adjust located?

Adjust is headquartered at Saarbrücker Str. 37a, Berlin, Berlin 10405, DE.
lightning

Peers used Adjust for engagement management and advertisement

Adjust Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (28)
Analytics

4.59/5

Read Reviews (226)
Custom Reports

4.24/5

Read Reviews (277)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (28)
Analytics

4.59/5

Read Reviews (226)
Custom Reports

4.24/5

Read Reviews (277)

Software Failure Risk Guidance

?

for Adjust

Overall Risk Meter

Low Medium High

Top Failure Risks for Adjust

Adjust GmbH News

Product

Adjust Launches Query-Based Insights 'Copilot' Tool - MrWeb

Adjust has introduced Growth Copilot, a beta tool enabling app marketers to obtain instant, natural language insights across campaigns, channels, and KPIs. Integrated with existing analytics platforms, Growth Copilot streamlines performance diagnosis, creative analysis, and anomaly detection. This launch reinforces Adjusts focus on actionable, AI-driven measurement solutions for app growth and marketing optimization.

Product

Adjust Launches Growth Copilot Beta For Smarter, Faster App Growth

Adjust has launched the beta version of Growth Copilot, an AI-powered analytics tool designed for app marketers. Growth Copilot enables users to ask direct questions and receive actionable insights across channels, campaigns, and KPIs. The product aims to streamline data-driven decision-making and optimize app growth strategies by leveraging large language models (LLMs).

Partnership

Salla partners with Adjust , enabling seamless analytics for thousands of merchants

Salla partners with Adjust GmbH to provide seamless analytics for thousands of merchants, enhancing their data-driven decision-making capabilities.

Partnership

Salla partners with Adjust, enabling seamless analytics for thousands of merchants - PR Newswire

Salla partners with Adjust to provide easy analytics for many merchants.

Adjust GmbH Profile

Company Name

Adjust GmbH

Company Website

https://www.adjust.com/

Year Founded

2012

HQ Location

Saarbrücker Str. 37a, Berlin, Berlin 10405, DE

Employees

251-500

Social

Financials

SERIES E