Adjust Overview

Adjust is an attribution modeling and mobile marketing solution used by marketing agencies and mobile app marketers. It is a mobile attribution platform that has the ability to track marketing channels and attribute customers to the sources they come from.

Adjust provides a great feature which lets marketing agencies organize customers or audiences into segments. It supports creation of detailed audience segments; engagement with their customers better, run retargeting campaigns, and discover new app users.

The platform also offers a fraud prevention suite which helps users avoid attributing fake traffic to paid marketing channels, as well as paying for fake installs.

Cuspera Reviews

10 buyers and buying teams have used Cuspera to assess how well Adjust solved their Marketing Attribution needs. Cuspera uses 1820 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

Business Priorities

Improve ROI and Increase Customer Life Time Value are the most popular business priorities peers achieved using Adjust.

Other priorities:

  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Acquire Customers
  • Improve Brand Engagement
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Visibility
  • Improve Stakeholder Relations
  • Launch New Products
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Advertisement , Campaign Management , as the business use cases that they have been most satisfied while using Adjust.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Mobile

4.95/5

Read Reviews (119)

"...The ability to quickly create cohorts of users and pull them out of Adjust to send them to Facebook for example has been instrumental in re-engaging our users in real time. ..." Adjust Protect keeps your data safe and accurate
engaging and following up

4.93/5

Read Reviews (79)

"...Adjust LinkMe focuses on the end user experience, ensuring that deep linking remains a positive experience while increasing engagement and building trust. ..."
Advertisement with Mobile

4.83/5

Read Reviews (81)

"...As a free-to-download app, SofaScore's main source of revenue is in-app advertising (IAA)...." Case Study SofaScore
Campaign Management with Mobile

4.97/5

Read Reviews (54)

"...Features include customizable dashboards, multi-campaign marketing, cross-device analysis, A/B testing, and more...."
campaign monitoring

4.46/5

Read Reviews (5)

"...Kochava has yet to roll out a mobile app of its own for monitoring campaigns on the road, and it doesn t collect uninstall data, a key user churn metric...."
campaign analytics

3.85/5

Read Reviews (2)

"...Adjust Automate simplifies campaign optimization and reporting..."
PEER EXPERIENCES
Engagement Management with Mobile

4.95/5

Read Reviews (119)

"...The ability to quickly create cohorts of users and pull them out of Adjust to send them to Facebook for example has been instrumental in re-engaging our users in real time. ..." Adjust Protect keeps your data safe and accurate
engaging and following up

4.95/5

Read Reviews (79)

Advertisement with Mobile

4.83/5

Read Reviews (81)

"...As a free-to-download app, SofaScore's main source of revenue is in-app advertising (IAA)...." Case Study SofaScore
Campaign Management with Mobile

4.97/5

Read Reviews (54)

"...Features include customizable dashboards, multi-campaign marketing, cross-device analysis, A/B testing, and more...." Peer review
campaign monitoring

4.97/5

Read Reviews (5)

campaign analytics

4.97/5

Read Reviews (2)

46+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1820 insights from peers and experts to help you assess how these Adjust use cases fit your Marketing Attribution needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Adam Jaffe

CMO

ABA English

Working with Adjust seemed like the most rational decision. Adjust stands for quality, which is highly important when you think about the most valuable assets they bring to our company—data. Adjust has quickly become a pillar in our decision-making process. Testimonial By Adam Jaffe

Ivan Kovacevic

CMO

SofaScore

Without correctly attributing every install of the SofaScore app to a specific channel, we wouldn't be able to run successful paid user acquisition campaigns. Testimonial By Ivan Kovacevic

Rakesh Ramesh

Digital Marketing Director

Careem

I worked with Adjust in all my previous roles, I knew the product, knew it was reliable, and that it was the best way to actually measure and see ROI of the mobile initiatives we wanted to launch. Testimonial By Rakesh Ramesh
CUSTOMERS TESTIMONIALS

Adam Jaffe

CMO

ABA English

Working with Adjust seemed like the most rational decision. Adjust stands for quality, which is highly important when you think about the most valuable assets they bring to our company—data. Adjust has quickly become a pillar in our decision-making process. Testimonial By Adam Jaffe

Ivan Kovacevic

CMO

SofaScore

Without correctly attributing every install of the SofaScore app to a specific channel, we wouldn't be able to run successful paid user acquisition campaigns. Testimonial By Ivan Kovacevic

Rakesh Ramesh

Digital Marketing Director

Careem

I worked with Adjust in all my previous roles, I knew the product, knew it was reliable, and that it was the best way to actually measure and see ROI of the mobile initiatives we wanted to launch. Testimonial By Rakesh Ramesh

Case Studies

COMPANY CASE STUDIES
Case Study FLO

How FLO increases overall in-app revenue by 45% with Adjust

Read More
Case Study Careem

How Careem utilized Adjust’s technology to scale their business through granular data collection

Read More
Case Study SwingVision

Learn how SwingVision used Adjust to better understand the customer journey with subscription measurement and achieve extraordinary install growth.

Read More

Frequently Asked Questions(FAQ)

for Adjust

What is Adjust?

Adjust is an attribution modeling and mobile marketing solution used by marketing agencies and mobile app marketers. It is a mobile attribution platform that has the ability to track marketing channels and attribute customers to the sources they come from.

What is Adjust used for?

Adjust is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Customer Life Time Value by Engagement Management, Advertisement and Campaign Management .

What are the top features of Adjust?

Dashboard, bot and Personalization are some of the top features of Adjust.

Who uses Adjust?

Adjust is used by Internet, Computer & Network Security and Computer Software among other industries.

What are Adjust alternatives?

AppsFlyer, Kochava, LiveRamp and Adobe Marketo Measure (Formerly Bizible) are popular alternatives for Adjust.

Where is Adjust located?

Adjust is headquartered at Saarbrücker Str. 37a, Berlin, Berlin 10405, DE.

Popular Business Setting

for Adjust

Top Industries

  • Internet
  • Computer & Network Security
  • Computer Software

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Peers used Adjust to Improve ROI and Increase customer life time value

Peer and Expert Opinion on Features

for Adjust

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.33/5

Read Reviews (71)
bot

3.19/5

Read Reviews (48)
Personalization

4.45/5

Read Reviews (12)
Calculator

3.85/5

Read Reviews (11)
SEM

4.07/5

Read Reviews (9)
FEATURES RATINGS AND REVIEWS
Dashboard

4.33/5

Read Reviews (71)
bot

3.19/5

Read Reviews (48)
Personalization

4.45/5

Read Reviews (12)
Calculator

3.85/5

Read Reviews (11)
SEM

4.07/5

Read Reviews (9)

IT and Other Capabilities

for Adjust

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.26/5

Read Reviews (87)
Data Import

4.24/5

Read Reviews (129)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.26/5

Read Reviews (87)
Data Import

4.24/5

Read Reviews (129)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.64/5

Read Reviews (71)
Phone Support

4.25/5

Read Reviews (4)
Chat Support

4.12/5

Read Reviews (3)
Email Support

4.07/5

Read Reviews (3)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.64/5

Read Reviews (71)
Phone Support

4.25/5

Read Reviews (4)
Chat Support

4.12/5

Read Reviews (3)
Email Support

4.07/5

Read Reviews (3)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (28)
Analytics

4.59/5

Read Reviews (226)
Custom Reports

4.24/5

Read Reviews (277)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (28)
Analytics

4.59/5

Read Reviews (226)
Custom Reports

4.24/5

Read Reviews (277)

Software Failure Risk Guidance

?

for Adjust

Overall Risk Meter

Low Medium High

Top Failure Risks for Adjust

Vendor Profile Details

Company Name

Adjust

Company Website

https://www.adjust.com/

Year Founded

2012

HQ Location

Saarbrücker Str. 37a, Berlin, Berlin 10405, DE

Employees

251-500

Social

Financials

Series E