Adjust Overview

Adjust accelerates app growth with end-to-end marketing solutions. App growth is measured, optimized, and scaled across platforms using award-winning technology.

Use Cases

Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using Adjust.

Other use cases:

  • Competitive Intelligence
  • Sending & Publishing Communications
  • Conversion Management
  • Channel Marketing
  • Digital Marketing
  • Helpdesk Management
  • Partner Marketing
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Business Priorities

Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Adjust.

Other priorities:

  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Acquire Customers
  • Improve Brand Engagement
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Visibility
  • Improve Stakeholder Relations
  • Launch New Products
  • Improve Digital And Social Presence
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Adjust Use-Cases and Business Priorities: Customer Satisfaction Data

Adjust works with different mediums / channels such as Mobile. and Mobile App.

Adjust's features include Dashboard, Bot, Personalization, etc. and Adjust support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Adjust analytics capabilities include Analytics, and Custom Reports.

Reviews

"I worked with Adjust in all my previous roles, I knew the product, knew it was reliable, and that it was the best way to actually measure and see ROI of the mobile initiatives we wanted to launch." - Rakesh Ramesh

Peer review evidence (same sources as the product rating summary)

"...The ability to quickly create cohorts of users and pull them out of Adjust to send them to Facebook for example has been instrumental in re-engaging our users in real time. ..." Adjust Protect keeps your data safe and accurate
"...Apple Search Ads enable you to test a variety of keywords that are relevant for your app and see which ones are performing better...." How to Leverage Apple Search Ads to Find the Optimal Keyword Set
"...Make the best ROI for marketing campaigns...." Peer review by Oren W, Head Of Analytics, Financial Services

Adjust, Adobe Marketo Measure (formerly Bizible), Calibermind, Attribution, AppsFlyer, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Adjust

Top Industries

  • Internet
  • Computer & Network Security
  • Computer Software

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Adjust is popular in Internet, Computer & Network Security, and Computer Software and is widely used by Mid Market, Enterprise, and Small Business.

Adjust Customer wins, Customer success stories, Case studies

What benefits does Adjust offer for Engagement Management?

How efficiently Does Adjust manage your Campaign Management?

How efficiently Does Adjust manage your Competitive Intelligence?

How can Adjust enhance your Sending & Publishing Communications process?

10 buyers and buying teams have used Cuspera to assess how well Adjust solved their Marketing Attribution needs. Cuspera uses 1820 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

CUSTOMERS TESTIMONIALS
Adjust testimonial

Rakesh Ramesh

Digital Marketing Director

Careem

I worked with Adjust in all my previous roles, I knew the product, knew it was reliable, and that it was the best way to actually measure and see ROI of the mobile initiatives we wanted to launch. Testimonial By Rakesh Ramesh
Adjust testimonial

Tugay Atak

Performance Marketing Manager

FLO

What Adjust provides means we can see events, trackers, and the performance of different channels has been game-changing. Testimonial By Tugay Atak
Adjust testimonial

Ivan Kovacevic

CMO

SofaScore

Without correctly attributing every install of the SofaScore app to a specific channel, we wouldn't be able to run successful paid user acquisition campaigns. Testimonial By Ivan Kovacevic
CUSTOMERS TESTIMONIALS
Adjust testimonial

Rakesh Ramesh

Digital Marketing Director

Careem

I worked with Adjust in all my previous roles, I knew the product, knew it was reliable, and that it was the best way to actually measure and see ROI of the mobile initiatives we wanted to launch. Testimonial By Rakesh Ramesh
Adjust testimonial

Tugay Atak

Performance Marketing Manager

FLO

What Adjust provides means we can see events, trackers, and the performance of different channels has been game-changing. Testimonial By Tugay Atak
Adjust testimonial

Ivan Kovacevic

CMO

SofaScore

Without correctly attributing every install of the SofaScore app to a specific channel, we wouldn't be able to run successful paid user acquisition campaigns. Testimonial By Ivan Kovacevic

INDIEZ - Entertainment - Small

Vietnam

Adjust helped INDIEZ increase app installs by 20% and improve ROAS by 50% in the US. INDIEZ used Adjust Datascape to analyze raw data and optimize marketing campaigns for their mobile games. The team... identified valuable user sources and filtered out fraudulent traffic using Adjust's Fraud Prevention Suite. INDIEZ could quickly allocate budgets to channels with high lifetime value users. They also customized metrics to fit their campaign goals.

ixigo - Travel - Medium

Gurugram, India

ixigo used Adjust Measure to automate reporting and optimize campaigns. The team saved time by no longer entering data manually. They tracked user journeys and improved campaign performance with real...-time data. ixigo saw a positive increase in bookings and fully recovered their app install numbers. The company used Adjust to identify top-performing ads and focus on high-value users.

Gotrade - Financial Services - Small

Indonesia

Adjust helped Gotrade double its ROAS and boost funded account conversions by 35%. Gotrade used Adjust analytics, fraud prevention, and raw data integration to track user journeys and optimize campai...gns. The platform blocked thousands of fake installs, improving traffic quality. Adjust's local support enabled Gotrade to unify marketing data and automate reporting. These tools let Gotrade focus on acquiring quality users and scaling efficiently.

Hypercell Games - Entertainment - Small

Riga, Latvia

Adjust helped Hypercell Games cut data delays and predict user lifetime value. The team used Adjust to visualize trends and share key reports. They stopped low-performing campaigns and saved 17% of t...heir budget. Garden Balls' promotion costs dropped by 40%. Overall, Hypercell Games grew revenue by 30%.

FNAC - Retail - Very Large

Paris, France

FNAC needed a new mobile attribution partner to track user journeys from app to web. Adjust provided a solution that enabled FNAC to follow users across platforms and optimize acquisition channels. T...he integration was fast and included dedicated support and migration of historical data. FNAC now uses Adjust to personalize retargeting and improve campaign targeting. The platform helps FNAC understand app performance and user behavior.

FLO - Retail - Small

Istanbul, Turkey

FLO used Adjust to improve its app revenue by 45%. The team changed its attribution window and used Datascape and Audience Builder to track user journeys and campaign impact. FLO increased its daily ...transactions by 33% and in-app sessions by 47%. The company also made smarter budget decisions, raising its budget by 30%. Adjust helped FLO see which campaigns drove real sales and optimize spending.

Frequently Asked Questions (FAQ)

What buyers ask before choosing Adjust

What is Adjust?

Adjust is an attribution modeling and mobile marketing solution used by marketing agencies and mobile app marketers. It is a mobile attribution platform that has the ability to track marketing channels and attribute customers to the sources they come from.

Adjust provides a great feature which lets marketing agencies organize customers or audiences into segments. It supports creation of detailed audience segments; engagement with their customers better, run retargeting campaigns, and discover new app users.

The platform also offers a fraud prevention suite which helps users avoid attributing fake traffic to paid marketing channels, as well as paying for fake installs.

What is Adjust used for?

Adjust is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Customer Life Time Value by Engagement Management, Advertisement and Campaign Management .

What are the top features of Adjust?

Dashboard, bot and Personalization are some of the top features of Adjust.

Who uses Adjust?

Adjust is used by Internet, Computer & Network Security and Computer Software among other industries.

What are Adjust alternatives?

Adobe Marketo Measure (Formerly Bizible), Calibermind, Attribution and AppsFlyer are popular alternatives for Adjust.

Where is Adjust located?

Adjust is headquartered at Saarbrücker Str. 37a, Berlin, Berlin 10405, DE.
lightning

Peers used Adjust for engagement management and advertisement

Adjust Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (28)
Analytics

4.59/5

Read Reviews (226)
Custom Reports

4.24/5

Read Reviews (277)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (28)
Analytics

4.59/5

Read Reviews (226)
Custom Reports

4.24/5

Read Reviews (277)

Software Failure Risk Guidance

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for Adjust

Overall Risk Meter

Low Medium High

Top Failure Risks for Adjust

Adjust GmbH News

Product

Agentic growth management at Adjust

Adjust introduces Agentic Growth Management, an AI-driven solution for optimizing user acquisition campaigns. The system automates goal pursuit by analyzing performance data, generating recommendations, and iterating on outcomes. This approach aims to reduce manual intervention, allowing marketers to focus on strategic goals.

Partnership

Adjust x Superwall integration for subscription measurement

Adjust has partnered with Superwall to integrate subscription lifecycle measurement into its mobile marketing platform. This server-to-server integration allows subscription events from Superwall to be forwarded to Adjust, enabling full-funnel attribution across paywall and monetization flows. The integration supports Apple App Store, Google Play, and Stripe, enhancing Adjust's capabilities in tracking subscription events and revenue reporting.

Product

Turn segmentation into growth with Adjust Audiences

Adjust introduces Audiences, a tool for creating dynamic user segments to enhance campaign targeting. It allows segmentation by geography, acquisition source, lifecycle, user activity, revenue, and events. This enables tailored messaging and improved ROI. Audiences can be shared with partners for efficient retargeting, keeping lists updated in real-time.

Product

Adjust Launches Query-Based Insights 'Copilot' Tool - MrWeb

Adjust has introduced Growth Copilot, a beta tool enabling app marketers to obtain instant, natural language insights across campaigns, channels, and KPIs. Integrated with existing analytics platforms, Growth Copilot streamlines performance diagnosis, creative analysis, and anomaly detection. This launch reinforces Adjusts focus on actionable, AI-driven measurement solutions for app growth and marketing optimization.

Adjust GmbH Profile

Company Name

Adjust GmbH

Company Website

https://www.adjust.com/

Year Founded

2012

HQ Location

Saarbrücker Str. 37a, Berlin, Berlin 10405, DE

Employees

251-500

Social

Financials

SERIES E