Adjust Overview

Adjust accelerates app growth with end-to-end marketing solutions. App growth is measured, optimized, and scaled across platforms using award-winning technology.

Use Cases

Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using Adjust.

Other use cases:

  • Competitive Intelligence
  • Sending & Publishing Communications
  • Conversion Management
  • Channel Marketing
  • Digital Marketing
  • Helpdesk Management
  • Partner Marketing
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Business Priorities

Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Adjust.

Other priorities:

  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Acquire Customers
  • Improve Brand Engagement
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Visibility
  • Improve Stakeholder Relations
  • Launch New Products
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Adjust Use-Cases and Business Priorities: Customer Satisfaction Data

Adjust works with different mediums / channels such as Mobile. and Mobile App.

Adjust's features include Dashboard, Bot, Personalization, etc. and Adjust support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Adjust analytics capabilities include Analytics, and Custom Reports.

Reviews

"Adjust has been amazing - helping us through QA, educating our engineers who aren’t necessarily marketing experts, teaching them what the different nuances are... without Adjust’s support it would have been nearly impossible to get things off the gr...ound." - Arthur Jun

Peer review evidence (same sources as the product rating summary)

"...Growing your app user base is a critical part of the growth equation, but in a market where most apps are history just 24 hours after the install, marketers need to focus more on engaging and retaining those users, said Paul H. M ller, co-founder and CTO of Adjust...." Adjust Releases Mobile Growth Map: Equips Marketers to Target and Retain High-Value App Users
"...It ll tell you which channels brought which users and which campaign ads led to conversions. ..." How to Choose the Right Platform for Mobile App Attribution and Analytics
"...Multi-touch empowered Fender to optimize their ad spend with marketing campaigns for specific audiences...." Fender levels up mobile marketing with Adjust

Adjust, Adobe Marketo Measure (formerly Bizible), Calibermind, Attribution, AppsFlyer, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Adjust

Top Industries

  • Internet
  • Computer & Network Security
  • Computer Software

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Adjust is popular in Internet, Computer & Network Security, and Computer Software and is widely used by Mid Market, Enterprise, and Small Business.

Adjust Customer wins, Customer success stories, Case studies

What makes Adjust ideal for Engagement Management?

How can Adjust enhance your Campaign Management process?

Why is Adjust the best choice for Competitive Intelligence?

What benefits does Adjust offer for Sending & Publishing Communications?

10 buyers and buying teams have used Cuspera to assess how well Adjust solved their Marketing Attribution needs. Cuspera uses 1820 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

CUSTOMERS TESTIMONIALS
Adjust testimonial

Arthur Jun

Head of Performance Marketing & Media

Duolingo

Adjust has been amazing - helping us through QA, educating our engineers who aren’t necessarily marketing experts, teaching them what the different nuances are... without Adjust’s support it would have been nearly impossible to get things off the ground. Testimonial By Arthur Jun
Adjust testimonial

Robert Garfinkle

User Acquisition Manager

Nexon M

When it comes to ad monetization in general, nobody benefits from fraud except the fraudsters. Testimonial By Robert Garfinkle
Adjust testimonial

Tyler Cooper

Head of User Acquisition

TextNow

We wouldn’t be in this business if it weren’t for Adjust’s Fraud Prevention Suite. Testimonial By Tyler Cooper
CUSTOMERS TESTIMONIALS
Adjust testimonial

Arthur Jun

Head of Performance Marketing & Media

Duolingo

Adjust has been amazing - helping us through QA, educating our engineers who aren’t necessarily marketing experts, teaching them what the different nuances are... without Adjust’s support it would have been nearly impossible to get things off the ground. Testimonial By Arthur Jun
Adjust testimonial

Robert Garfinkle

User Acquisition Manager

Nexon M

When it comes to ad monetization in general, nobody benefits from fraud except the fraudsters. Testimonial By Robert Garfinkle
Adjust testimonial

Tyler Cooper

Head of User Acquisition

TextNow

We wouldn’t be in this business if it weren’t for Adjust’s Fraud Prevention Suite. Testimonial By Tyler Cooper

Vivino - Consumer Services - Medium

San Francisco, USA

Vivino used Adjust Measure and Audience Builder to track user actions and improve marketing. They segmented new and existing users for better targeting. Adjust helped Vivino see which campaigns drove... the most wine orders. Vivino increased marketing budget by 300%. Orders from performance channels grew by 500%. The number of partners rose by 300%.

Widogame - Entertainment - Small

Vietnam

Adjust helped Widogame, a fast-growing mobile game publisher in Vietnam, track campaign performance and user retention. With Adjust's analytics and attribution tools, Widogame expanded ad channels fr...om 1 to 10. Installs increased by 4,900% and revenue grew by 2,200%. Widogame used custom dashboards to monitor key metrics and optimize campaigns. Adjust enabled precise audience segmentation and improved marketing ROI.

VividJoan Games - Entertainment - Medium

Beijing, China

Adjust helped VividJoan Games set up conversion values and track key metrics. The company saw a 32% increase in campaign ROI. Marketing decision time dropped by 30%. Return on ad spend improved by 15...%. VividJoan Games used Adjust to analyze user actions and optimize campaigns for better results.

Traveloka - Travel - Large

Jakarta, Indonesia

Adjust helped Traveloka boost network performance by 25%. The company saw a 30% increase in in-app engagement and conversions. Traveloka used Adjust to track all marketing channels without extra SDKs.... They unified user data across mobile and desktop. This data-driven approach improved marketing efficiency by 30%. Cost savings were reinvested to expand campaigns and test new ideas.

Tripledot Studios - Entertainment - Medium

London, UK

Tripledot Studios migrated over 30 live games and billions of install records to Adjust. The migration was seamless, with no disruption to user acquisition or marketing campaigns. Adjust's automated ...import tools preserved all historical data and ensured data accuracy. Tripledot's BI system remained stable and continued as the main data source. The team verified that all app data was correct after migration. No performance or budget impact occurred during the process.

Tamatem - Entertainment - Small

Amman, Jordan

Adjust helped Tamatem increase installs by 34%. The company also saw a 37% rise in click-through rate and a 30% boost in ARPU. Tamatem used Adjust to track campaigns, measure ROI, and analyze user va...lue. The dashboard made it easy to compare data and optimize marketing. Tamatem now leads the Arabic mobile game publishing market in MENA.

Frequently Asked Questions (FAQ)

What buyers ask before choosing Adjust

What is Adjust?

Adjust is an attribution modeling and mobile marketing solution used by marketing agencies and mobile app marketers. It is a mobile attribution platform that has the ability to track marketing channels and attribute customers to the sources they come from.

Adjust provides a great feature which lets marketing agencies organize customers or audiences into segments. It supports creation of detailed audience segments; engagement with their customers better, run retargeting campaigns, and discover new app users.

The platform also offers a fraud prevention suite which helps users avoid attributing fake traffic to paid marketing channels, as well as paying for fake installs.

What is Adjust used for?

Adjust is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Customer Life Time Value by Engagement Management, Advertisement and Campaign Management .

What are the top features of Adjust?

Dashboard, bot and Personalization are some of the top features of Adjust.

Who uses Adjust?

Adjust is used by Internet, Computer & Network Security and Computer Software among other industries.

What are Adjust alternatives?

Adobe Marketo Measure (Formerly Bizible), Calibermind, Attribution and AppsFlyer are popular alternatives for Adjust.

Where is Adjust located?

Adjust is headquartered at Saarbrücker Str. 37a, Berlin, Berlin 10405, DE.
lightning

Peers used Adjust for engagement management and advertisement

Adjust Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (28)
Analytics

4.59/5

Read Reviews (226)
Custom Reports

4.24/5

Read Reviews (277)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (28)
Analytics

4.59/5

Read Reviews (226)
Custom Reports

4.24/5

Read Reviews (277)

Software Failure Risk Guidance

?

for Adjust

Overall Risk Meter

Low Medium High

Top Failure Risks for Adjust

Adjust GmbH News

Product

Adjust x OpenAI Ads Manager integration for ChatGPT Ads

Adjust has integrated with ChatGPT Ads to enable advertisers to measure app activity and report conversion events. This integration allows marketers to connect ChatGPT Ads with Adjust for detailed performance metrics, enhancing campaign optimization and data-driven decisions in app marketing.

Product

Agentic growth management at Adjust

Adjust introduces Agentic Growth Management, an AI-driven solution for optimizing user acquisition campaigns. The system automates goal pursuit by analyzing performance data, generating recommendations, and iterating on outcomes. This approach aims to reduce manual intervention, allowing marketers to focus on strategic goals.

Partnership

Adjust x Superwall integration for subscription measurement

Adjust has partnered with Superwall to integrate subscription lifecycle measurement into its mobile marketing platform. This server-to-server integration allows subscription events from Superwall to be forwarded to Adjust, enabling full-funnel attribution across paywall and monetization flows. The integration supports Apple App Store, Google Play, and Stripe, enhancing Adjust's capabilities in tracking subscription events and revenue reporting.

Product

Turn segmentation into growth with Adjust Audiences

Adjust introduces Audiences, a tool for creating dynamic user segments to enhance campaign targeting. It allows segmentation by geography, acquisition source, lifecycle, user activity, revenue, and events. This enables tailored messaging and improved ROI. Audiences can be shared with partners for efficient retargeting, keeping lists updated in real-time.

Adjust GmbH Profile

Company Name

Adjust GmbH

Company Website

https://www.adjust.com/

Year Founded

2012

HQ Location

Saarbrücker Str. 37a, Berlin, Berlin 10405, DE

Employees

251-500

Social

Financials

SERIES E