Adjust Overview

This is a summary of the comprehensive capabilities and benefits of Adjust based on over 1820 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Adjust, AppsFlyer, Kochava, LiveRamp, Adobe Marketo Measure (formerly Bizible), etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Adjust is right for your needs? Our Cuspera AI engine can evaluate how Adjust fits your specific business needs, industry, and context. Get your personalized assessment report today.

Adjust supports business activities such as:

  • Engagement Management
  • Advertisement
  • Campaign Management
  • Competitive Intelligence
  • Sending & Publishing Communications

Adjust can help you with many business goals, such as Improve ROI, Increase Customer Life Time Value, Enhance Customer Relationships, Increase Sales & Revenue, Enter New Markets Internationally Or Locally, etc. It can help manage these activities if you use Mobile and Mobile App for these needs. As a solution, Adjust's capabilities include Dashboard, Bot, Personalization, etc.

Adjust was founded in 2012. Internet Vertical is its biggest customer base.

Reviews

"I worked with Adjust in all my previous roles, I knew the product, knew it was reliable, and that it was the best way to actually measure and see ROI of the mobile initiatives we wanted to launch. " - Rakesh Ramesh

Cuspera Reviews

10 buyers and buying teams have used Cuspera to assess how well Adjust solved their Marketing Attribution needs. Cuspera uses 1820 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

Business Priorities

Improve ROI and Increase Customer Life Time Value are the most popular business priorities peers achieved using Adjust.

Other priorities:

  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Acquire Customers
  • Improve Brand Engagement
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Visibility
  • Improve Stakeholder Relations
  • Launch New Products
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Advertisement , Campaign Management , as the business use cases that they have been most satisfied while using Adjust.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Mobile

4.95/5 ★

Read Reviews (119)

"...Segmentation is a powerful way to increase user engagement for your app...." Master mobile retargeting with Audience Builder
engaging and following up

4.93/5 ★

Read Reviews (79)

"...The importance of mapping a user s entire journey in-app became increasingly apparent as they realized their need to properly determine cost metrics and LTV models and improve their retargeting strategies to re-engage users...."
Advertisement with Mobile

4.83/5 ★

Read Reviews (81)

"...An engineer would throw up simple campaigns and Facebook ads and track their performance at a basic level...." Case Study Duolingo
Campaign Management with Mobile

4.97/5 ★

Read Reviews (54)

"...By utilizing Adjust attribution data to monitor campaign performance, SwingVision saw almost 370% year-over-year growth in terms of app installs in comparison with 2020...." Case Study SwingVision
campaign monitoring

4.46/5 ★

Read Reviews (5)

"...The User Acquisition team uses the dashboard daily to track campaigns and optimize for metrics such as ROAS, retention, and CTR, while the creative team uses Adjust to measure creative performance and analyze creative fatigue...."
campaign analytics

3.85/5 ★

Read Reviews (2)

"...Adjust Automate simplifies campaign optimization and reporting..."
PEER EXPERIENCES
Engagement Management with Mobile

4.95/5 ★

Read Reviews (119)

"...Segmentation is a powerful way to increase user engagement for your app...." Master mobile retargeting with Audience Builder
engaging and following up

4.95/5 ★

Read Reviews (79)

Advertisement with Mobile

4.83/5 ★

Read Reviews (81)

"...An engineer would throw up simple campaigns and Facebook ads and track their performance at a basic level...." Case Study Duolingo
Campaign Management with Mobile

4.97/5 ★

Read Reviews (54)

"...By utilizing Adjust attribution data to monitor campaign performance, SwingVision saw almost 370% year-over-year growth in terms of app installs in comparison with 2020...." Case Study SwingVision
campaign monitoring

4.97/5 ★

Read Reviews (5)

campaign analytics

4.97/5 ★

Read Reviews (2)

46+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1820 insights from peers and experts to help you assess how these Adjust use cases fit your Marketing Attribution needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Rakesh Ramesh

Digital Marketing Director

Careem

I worked with Adjust in all my previous roles, I knew the product, knew it was reliable, and that it was the best way to actually measure and see ROI of the mobile initiatives we wanted to launch. Testimonial By Rakesh Ramesh

Adam Jaffe

CMO

ABA English

Working with Adjust seemed like the most rational decision. Adjust stands for quality, which is highly important when you think about the most valuable assets they bring to our company—data. Adjust has quickly become a pillar in our decision-making process. Testimonial By Adam Jaffe

Manan Bajoria

Assistant Vice President - Growth & Marketing

ixigo

Thanks to Adjust, we have a complete view of all the data, and the reporting is automated. The best part is that ROI calculations are straightforward, so we can easily figure out which campaigns are working. Testimonial By Manan Bajoria
CUSTOMERS TESTIMONIALS

Rakesh Ramesh

Digital Marketing Director

Careem

I worked with Adjust in all my previous roles, I knew the product, knew it was reliable, and that it was the best way to actually measure and see ROI of the mobile initiatives we wanted to launch. Testimonial By Rakesh Ramesh

Adam Jaffe

CMO

ABA English

Working with Adjust seemed like the most rational decision. Adjust stands for quality, which is highly important when you think about the most valuable assets they bring to our company—data. Adjust has quickly become a pillar in our decision-making process. Testimonial By Adam Jaffe

Manan Bajoria

Assistant Vice President - Growth & Marketing

ixigo

Thanks to Adjust, we have a complete view of all the data, and the reporting is automated. The best part is that ROI calculations are straightforward, so we can easily figure out which campaigns are working. Testimonial By Manan Bajoria

Case Studies

COMPANY CASE STUDIES
Case Study ixigo

How ixigo sees increase in revenue using Adjust Measure

Read More
Case Study SofaScore

How SofaScore implements Adjust Measure to increase reinstalls by 238%

Read More
Case Study Vivino

How Vivino implements Adjust Measure and Audience Builder to increase orders from performance channels by 500%

Read More

Frequently Asked Questions(FAQ)

for Adjust

What is Adjust?

Adjust is an attribution modeling and mobile marketing solution used by marketing agencies and mobile app marketers. It is a mobile attribution platform that has the ability to track marketing channels and attribute customers to the sources they come from.

What is Adjust used for?

Adjust is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Customer Life Time Value by Engagement Management, Advertisement and Campaign Management .

What are the top features of Adjust?

Dashboard, bot and Personalization are some of the top features of Adjust.

Who uses Adjust?

Adjust is used by Internet, Computer & Network Security and Computer Software among other industries.

What are Adjust alternatives?

AppsFlyer, Kochava, LiveRamp and Adobe Marketo Measure (Formerly Bizible) are popular alternatives for Adjust.

Where is Adjust located?

Adjust is headquartered at Saarbrücker Str. 37a, Berlin, Berlin 10405, DE.

Popular Business Setting

for Adjust

Top Industries

  • Internet
  • Computer & Network Security
  • Computer Software

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Peers used Adjust to Improve ROI and Increase customer life time value

Peer and Expert Opinion on Features

for Adjust

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.33/5 ★

Read Reviews (71)
bot

3.19/5 ★

Read Reviews (48)
Personalization

4.45/5 ★

Read Reviews (12)
Calculator

3.85/5 ★

Read Reviews (11)
SEM

4.07/5 ★

Read Reviews (9)
FEATURES RATINGS AND REVIEWS
Dashboard

4.33/5 ★

Read Reviews (71)
bot

3.19/5 ★

Read Reviews (48)
Personalization

4.45/5 ★

Read Reviews (12)
Calculator

3.85/5 ★

Read Reviews (11)
SEM

4.07/5 ★

Read Reviews (9)

IT and Other Capabilities

for Adjust

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.26/5 ★

Read Reviews (87)
Data Import

4.24/5 ★

Read Reviews (129)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.26/5 ★

Read Reviews (87)
Data Import

4.24/5 ★

Read Reviews (129)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.64/5 ★

Read Reviews (71)
Phone Support

4.25/5 ★

Read Reviews (4)
Chat Support

4.12/5 ★

Read Reviews (3)
Email Support

4.07/5 ★

Read Reviews (3)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.64/5 ★

Read Reviews (71)
Phone Support

4.25/5 ★

Read Reviews (4)
Chat Support

4.12/5 ★

Read Reviews (3)
Email Support

4.07/5 ★

Read Reviews (3)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (28)
Analytics

4.59/5 ★

Read Reviews (226)
Custom Reports

4.24/5 ★

Read Reviews (277)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (28)
Analytics

4.59/5 ★

Read Reviews (226)
Custom Reports

4.24/5 ★

Read Reviews (277)

Software Failure Risk Guidance

?

for Adjust

Overall Risk Meter

Low Medium High

Top Failure Risks for Adjust

Vendor Profile Details

Company Name

Adjust

Company Website

https://www.adjust.com/

Year Founded

2012

HQ Location

Saarbrücker Str. 37a, Berlin, Berlin 10405, DE

Employees

251-500

Social

Financials

SERIES E