Adjust Overview

Adjust accelerates app growth with end-to-end marketing solutions. App growth is measured, optimized, and scaled across platforms using award-winning technology.

Use Cases

Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using Adjust.

Other use cases:

  • Competitive Intelligence
  • Sending & Publishing Communications
  • Conversion Management
  • Channel Marketing
  • Digital Marketing
  • Helpdesk Management
  • Partner Marketing
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Business Priorities

Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Adjust.

Other priorities:

  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Acquire Customers
  • Improve Brand Engagement
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Visibility
  • Improve Stakeholder Relations
  • Launch New Products
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Adjust Use-Cases and Business Priorities: Customer Satisfaction Data

Adjust works with different mediums / channels such as Mobile. and Mobile App.

Adjust's features include Dashboard, Bot, Personalization, etc. and Adjust support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Adjust analytics capabilities include Analytics, and Custom Reports.

Reviews

"When it comes to ad monetization in general, nobody benefits from fraud except the fraudsters." - Robert Garfinkle

Peer review evidence (same sources as the product rating summary)

"...They can map the entire user journey and track how users interact in-app to create data-driven and UX-focused strategies...." Case Study ixigo
"...These moves are part of Adjust's goal to unify advertisers' marketing efforts and build the best-in-class measurement and fraud prevention suite...." Adjust Puts an End to in-App Bot Attacks With New Standalone Unbotify Product
"...Measure your mobile marketing campaigns, protect yourself from ad fraud and automate your marketing spend with Adjust s range of mobile marketing tools...." Mobile Marketing tools made simpler and smarter

Adjust, Adobe Marketo Measure (formerly Bizible), Calibermind, Attribution, AppsFlyer, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Adjust

Top Industries

  • Internet
  • Computer & Network Security
  • Computer Software

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Adjust is popular in Internet, Computer & Network Security, and Computer Software and is widely used by Mid Market, Enterprise, and Small Business.

Adjust Customer wins, Customer success stories, Case studies

What benefits does Adjust offer for Engagement Management?

How does Adjust facilitate Campaign Management?

Why is Adjust the best choice for Competitive Intelligence?

What Are the key features of Adjust for Sending & Publishing Communications?

10 buyers and buying teams have used Cuspera to assess how well Adjust solved their Marketing Attribution needs. Cuspera uses 1820 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

CUSTOMERS TESTIMONIALS
Adjust testimonial

Robert Garfinkle

User Acquisition Manager

Nexon M

When it comes to ad monetization in general, nobody benefits from fraud except the fraudsters. Testimonial By Robert Garfinkle
Adjust testimonial

Sagar Barapatre

Head of Marketing

Gameberry

Adjust’s solution engineering team was instrumental in us getting started with Adjust and they eradicated any technical difficulties we thought we might experience through the process. They were there with us every step of the way. Testimonial By Sagar Barapatre
Adjust testimonial

Nguyen Ngoc Phuong

Head Of Mobile Growth

HOCMAI

Before using Adjust, we weren’t able to track and separate the value of our marketing channels. Now our team is able to make faster, more effective decisions — and the results speak for themselves. Since working with Adjust, we’ve been able to double our install volume, all while decreasing cost pe...r acquisition by 20%.

Testimonial By Nguyen Ngoc Phuong
CUSTOMERS TESTIMONIALS
Adjust testimonial

Robert Garfinkle

User Acquisition Manager

Nexon M

When it comes to ad monetization in general, nobody benefits from fraud except the fraudsters. Testimonial By Robert Garfinkle
Adjust testimonial

Sagar Barapatre

Head of Marketing

Gameberry

Adjust’s solution engineering team was instrumental in us getting started with Adjust and they eradicated any technical difficulties we thought we might experience through the process. They were there with us every step of the way. Testimonial By Sagar Barapatre
Adjust testimonial

Nguyen Ngoc Phuong

Head Of Mobile Growth

HOCMAI

Before using Adjust, we weren’t able to track and separate the value of our marketing channels. Now our team is able to make faster, more effective decisions — and the results speak for themselves. Since working with Adjust, we’ve been able to double our install volume, all while decreasing cost pe...r acquisition by 20%.

Testimonial By Nguyen Ngoc Phuong
 

Virgin Mobile UAE - Telecommunications - Medium

Dubai, UAE

Virgin Mobile UAE used Adjust to improve attribution accuracy and optimize marketing campaigns. The company saw a 25% increase in ROI on key campaigns and a 30% reduction in wasted spend through frau...d prevention. Adjust enabled a 44% uplift in direct and assisted installs. The team gained real-time insights and better audience targeting. Virgin Mobile UAE now runs more efficient and data-driven campaigns.

 

SwingVision - Health, Wellness And Fitness - Small

San Francisco, USA

SwingVision used Adjust to track the full customer journey for their subscription app. They saw a 370% year-over-year increase in app installs. Subscription trials grew by 1,200% after optimizing cam...paigns and referral links. Adjust gave SwingVision detailed insights into trial, conversion, and cancellation stages. The team now customizes their referral system and analyzes campaigns weekly. This helped SwingVision focus on growth and new product features.

 

Tripledot Studios - Entertainment - Medium

London, UK

Adjust enabled Tripledot Studios to migrate over 30 live games and billions of install records without any disruption. The migration kept all user acquisition campaigns running and preserved historic...al data for accurate reporting. Tripledot’s BI systems and data pipelines stayed stable, with no loss in performance or visibility. The automated device import process ensured seamless cohort tracking and data accuracy. Tripledot’s marketing and engineering teams worked closely with Adjust to achieve a safe, step-by-step migration.

 

Super Free Games - Entertainment - Small

San Francisco, USA

Super Free Games used Adjust and AppLovin to grow its app Word Collect. They increased campaign spend from $35,000 to over $350,000 per month. The number of global campaigns spending over $30,000 ros...e by 34%. Their app store ranking in the Word category jumped from 70 to the top 10. Adjust’s data and AppLovin’s AI tools helped them expand from 4 to 20 countries. Strategic budget allocation and transparent reporting powered their rapid growth.

 

RYZE - Telecommunications - Small

Dhaka, Bangladesh

RYZE used Adjust to improve its marketing measurement and campaign optimization. The team centralized KPIs and gained real-time insights into user behavior. This led to a 132% increase in signups and... a 21% drop in uninstall rates. ROAS rose to 300–500% across campaigns. RYZE now allocates budget more efficiently and scales growth with confidence.

 

QuackQuack - Internet - Medium

Hyderabad, India

QuackQuack used Adjust to track cost and revenue data for their mobile marketing campaigns. They wanted to increase female user registrations while keeping budgets steady. Adjust’s granular reporting... helped them test new ad channels and quickly shift strategy. As a result, they saw a 45% increase in new female users and cut acquisition costs by 20%. QuackQuack managed budgets more wisely and improved campaign performance.

Frequently Asked Questions(FAQ)

for Adjust

What is Adjust?

Adjust is an attribution modeling and mobile marketing solution used by marketing agencies and mobile app marketers. It is a mobile attribution platform that has the ability to track marketing channels and attribute customers to the sources they come from.

Adjust provides a great feature which lets marketing agencies organize customers or audiences into segments. It supports creation of detailed audience segments; engagement with their customers better, run retargeting campaigns, and discover new app users.

The platform also offers a fraud prevention suite which helps users avoid attributing fake traffic to paid marketing channels, as well as paying for fake installs.

What is Adjust used for?

Adjust is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Customer Life Time Value by Engagement Management, Advertisement and Campaign Management .

What are the top features of Adjust?

Dashboard, bot and Personalization are some of the top features of Adjust.

Who uses Adjust?

Adjust is used by Internet, Computer & Network Security and Computer Software among other industries.

What are Adjust alternatives?

Adobe Marketo Measure (Formerly Bizible), Calibermind, Attribution and AppsFlyer are popular alternatives for Adjust.

Where is Adjust located?

Adjust is headquartered at Saarbrücker Str. 37a, Berlin, Berlin 10405, DE.
lightning

Peers used Adjust for engagement management and advertisement

Adjust Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (28)
Analytics

4.59/5

Read Reviews (226)
Custom Reports

4.24/5

Read Reviews (277)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (28)
Analytics

4.59/5

Read Reviews (226)
Custom Reports

4.24/5

Read Reviews (277)

Software Failure Risk Guidance

?

for Adjust

Overall Risk Meter

Low Medium High

Top Failure Risks for Adjust

Adjust GmbH News

Product

Agentic growth management at Adjust

Adjust introduces Agentic Growth Management, an AI-driven solution for optimizing user acquisition campaigns. The system automates goal pursuit by analyzing performance data, generating recommendations, and iterating on outcomes. This approach aims to reduce manual intervention, allowing marketers to focus on strategic goals.

Partnership

Adjust x Superwall integration for subscription measurement

Adjust has partnered with Superwall to integrate subscription lifecycle measurement into its mobile marketing platform. This server-to-server integration allows subscription events from Superwall to be forwarded to Adjust, enabling full-funnel attribution across paywall and monetization flows. The integration supports Apple App Store, Google Play, and Stripe, enhancing Adjust's capabilities in tracking subscription events and revenue reporting.

Product

Turn segmentation into growth with Adjust Audiences

Adjust introduces Audiences, a tool for creating dynamic user segments to enhance campaign targeting. It allows segmentation by geography, acquisition source, lifecycle, user activity, revenue, and events. This enables tailored messaging and improved ROI. Audiences can be shared with partners for efficient retargeting, keeping lists updated in real-time.

Product

Adjust Launches Query-Based Insights 'Copilot' Tool - MrWeb

Adjust has introduced Growth Copilot, a beta tool enabling app marketers to obtain instant, natural language insights across campaigns, channels, and KPIs. Integrated with existing analytics platforms, Growth Copilot streamlines performance diagnosis, creative analysis, and anomaly detection. This launch reinforces Adjusts focus on actionable, AI-driven measurement solutions for app growth and marketing optimization.

Adjust GmbH Profile

Company Name

Adjust GmbH

Company Website

https://www.adjust.com/

Year Founded

2012

HQ Location

Saarbrücker Str. 37a, Berlin, Berlin 10405, DE

Employees

251-500

Social

Financials

SERIES E