Real-World Case Studies and Customer Success Stories with Adjust

Adjust Pulse helped meutudo save over USD 10,000 in one weekend. The fintech used real-time alerts to optimize marketing campaigns... and reduce costs. Meutudo improved user acquisition with better targeting and efficient spending. The team saved time by automating campaign monitoring. Adjust's analytics enabled quick actions and better campaign performance.
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Adjust helped Wave Money boost installs by 404%. The company lowered customer acquisition cost by 12%. Cost per registration dropped... by 32%. Wave Money used Adjust for mobile attribution, analytics, and deep linking. The team unified campaign data and improved paid media performance. This led to measurable business growth in financial services.
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Adjust helped Serasa cut fraudulent activity by over 13%. The finance app used Adjust's mobile attribution and fraud prevention tools.... Serasa saved 17% on campaign budgets and improved user acquisition. The team found campaign tracking and reporting easier with Datascape. Adjust's dashboard made data visualization faster and more intuitive. Ongoing support from Adjust helped Serasa boost performance and efficiency.
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Adjust Pulse helped meutudo save over R$50,000 in one weekend by sending real-time alerts for campaign issues. The finance app... used Adjust’s attribution and analytics to track KPIs and optimize ad spend. Pulse automated alerts, so the team could act fast and avoid wasted budget. Meutudo improved user acquisition by focusing on high-performing channels. Campaign management became easier and more efficient with Adjust’s tools.
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Adjust’s Conversion Hub helped Genial Investimentos boost iOS app installs by 26x. The company increased activated accounts by 46x and... generated R$21 million in qualified customer value. Genial used advanced analytics to target high-value users and optimize campaign budgets. Real-time monitoring let them quickly fix technical issues and keep campaigns efficient. Integration with Databricks unified user and campaign data for better insights.
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Adjust helped Random Logic Games cut measurement costs by 40%. The company replaced its internal BI tool with Adjust's Datascape... analytics platform. This change made it easier to analyze data and automate campaigns. The team could quickly build custom reports and measure iOS data. Random Logic Games expects 10-12% growth over the next eight quarters.
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Adjust helped Kongregate cut game production time. Kongregate switched to Adjust for better attribution and analytics. The platform's reliable data... let them spend more on networks like Google and Meta. Adjust's support and easy interface made QA and testing faster. Kongregate now adapts quickly in the gaming market. The result is faster launches and more success for their mobile games.
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Adjust helped 2K Games boost return on ad spend to 300-500%. 2K Games used Adjust for better data accuracy and... deep linking. The team improved campaign strategies and user journeys. Adjust integrated with their incrementality model. 2K Games saw stronger monetization and retention. The support from Adjust was key to these results.
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Adjust unified web and app measurement for CarrefourSA, a leading Turkish retailer. The company faced fragmented attribution and low web-to-app... conversion. Adjust's attribution and data solutions connected every touchpoint, enabling real-time optimization. Using Adjust’s TikTok Web SDK, CarrefourSA achieved 247% more incremental orders and 234% more incremental revenue. The campaign drove over 200,000 new app installs with a 3% uninstall rate and boosted ROAS 6x versus business as usual.
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Adjust InSight helped OTTO measure the true impact of app campaigns. OTTO reduced its marketing budget by 90% for one... network and reallocated €1M to channels with proven incrementality. The platform enabled OTTO to detect organic traffic cannibalization and optimize budget allocation. OTTO used AI-driven incrementality analysis to improve e-commerce app strategy. The solution supported privacy compliance and delivered actionable marketing insights.
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Adjust helped Ubie Inc. lower digital marketing CPI by 30% using Datascape analytics and TrueLink deep linking. Ubie used Adjust... to measure TV ad effectiveness and boost web-to-app conversions. Datascape visualizations let Ubie compare campaign performance before and after TV ads. TrueLink created a seamless web-to-app user flow. Ubie improved app installs and user engagement with Adjust's support.
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Adjust helped Fabulous, a lifestyle app, adapt to new privacy rules and SKAdNetwork changes. Fabulous used Adjust's Conversion Hub for... easy SKAN setup and tracking. Adjust also provided media mix modeling and incrementality tools to measure and improve marketing ROI. With these solutions, Fabulous made smarter decisions and optimized marketing spend. The team valued Adjust's support and fast response.
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Adjust helped Millie’s Library improve marketing efficiency with detailed event configuration and fast reporting. The platform unified event tracking for... subscriptions, payments, and content engagement. Millie’s Library used Adjust’s dashboard to identify churn points and optimize paid media attribution. The team made faster, data-driven decisions with a user-friendly interface. Adjust’s support enabled Millie’s Library to enhance marketing performance and data consistency.
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Adjust helped Nescafé 3in1 NE’APP reach 1. 5 million downloads in Turkey. The team used Adjust’s Datascape and Audience builder...to unify campaign data and optimize marketing. They kept retention rates above 10% and achieved 171,000 monthly active users. The platform enabled real-time analytics and improved ROI. Nescafé 3in1 NE’APP tracked and compared all campaigns in one dashboard.
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Adjust helped Duolingo boost day 7 retention and increase LTV. Duolingo used Adjust to find and stop ad fraud, saving... media costs. The team built a better user acquisition strategy with data-driven insights. Adjust became their single source of truth for campaign measurement. Duolingo now makes smarter marketing decisions and optimizes user lifecycles. The platform supports their growth in language learning and new course areas.
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Adjust TrueLink helped Airalo migrate from Firebase dynamic links before deprecation. Airalo needed a scalable, reliable deep linking tool to... support its referral program and user growth. Adjust TrueLink reduced link generation volume by about 30%. The solution improved attribution, engagement tracking, and reduced drop-off from shared links. Airalo consolidated attribution and deep linking, streamlining workflows and boosting marketing performance.
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Adjust helped ANA X grow ANA Pocket to 2. 5 million users. ANA X used Datascape for advanced analytics and...TrueLink for branded QR codes. This made data analysis faster and improved user acquisition. The team gained better insights and support from Adjust. ANA X created a seamless app experience and boosted brand trust.
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Adjust TrueLink helped Airalo migrate from Firebase Dynamic Links before deprecation. Airalo needed a scalable deep linking solution for its... referral program and user acquisition. TrueLink reduced link generation volume by about 30%. Referral attribution and engagement tracking improved. Bounce rate from shared links dropped due to more reliable routing and branded links.
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