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Entertainment Case Studies and Customer Success Stories with Adjust

 

Widogame - Entertainment - Medium

Ho Chi Minh City, Vietnam

Adjust helped Widogame, a mobile game publisher in Vietnam, track and analyze marketing campaigns. With Adjust, Widogame increased installs by... 4,900% and revenue by 2,200%. The number of ad channels grew from 1 to 10. Widogame used custom dashboards to monitor retention, LTV, and ROAS. The team managed all campaigns in one platform, saving time and effort.

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VividJoan Games - Entertainment - Small

China

Adjust helped VividJoan Games improve product ROI by 32%. The company faced challenges with iOS 14 privacy rules, which limited... data and made paid user acquisition harder. Adjust provided a custom conversion value mapping and Datascape analytics. This let VividJoan track user behavior better and optimize ad spend. Marketing data analysis time dropped by 30%, and overall ROAS increased by 15%.

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Tamatem - Entertainment - Small

Amman, Jordan

Adjust helped Tamatem, a leading mobile game publisher in MENA, boost installs by 34%. Tamatem used Adjust's Automate dashboard to... track campaigns and optimize user acquisition. The company improved ARPU by 30% and CTR by 37% by focusing on high-value markets and creative testing. Adjust enabled better data integration and campaign ROI tracking. Tamatem adapted quickly to iOS 14 changes using Adjust's insights.

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Nexon M - Entertainment - Large

Emeryville, USA

Adjust Fraud Prevention Suite helped Nexon M cut ad fraud costs by 2. 5–5%. The team saved work hours each...week. SDK spoofing and click injection fraud were blocked. Nexon M saw higher ROAS and could focus more budget on real growth. The solution filtered fake installs and protected marketing spend.

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Melsoft Games - Entertainment - Medium

Limassol, Cyprus

Adjust Automate helped Melsoft Games boost campaign management efficiency by 40%. The team doubled ad spend without increasing staff. Automate... Enterprise unified all marketing data in one dashboard. Rule Engine automated 20% of ad spend and paused underperforming campaigns. Melsoft tested hundreds of new creatives each month, saving time and budget.

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Magic Tavern - Entertainment - Medium

San Francisco, USA

Adjust and Smadex helped Magic Tavern lower eCPI by over 65%. The company saw D0 ROAS increase 4 times and... D7 ROAS more than double. Magic Tavern used CTV AdVision to track campaigns and optimize ad placements. This led to their game becoming the most downloaded in 142 countries. The solution enabled detailed data analysis and fast marketing adjustments.

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Widogame - Entertainment - Medium

Ho Chi Minh City, Vietnam

Adjust helped Widogame, a mobile game publisher in Vietnam, grow fast. With Adjust, Widogame increased installs by 4,900% and revenue... by 2,200%. The team expanded from 1 to 10 ad channels. Adjust's analytics let them track retention, LTV, and ROAS in one dashboard. Widogame used this data to optimize campaigns and boost user engagement.

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VividJoan Games - Entertainment - Medium

China

Adjust helped VividJoan Games set up conversion value mapping. This let them track user actions better after iOS 14.5 changes.... VividJoan used Datascape to see campaign data in one place. They made decisions 30% faster. Their campaign ROI went up by 32%. ROAS improved by 15%.

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Tripledot Studios - Entertainment - Medium

London, UK

Adjust helped Tripledot Studios move over 30 live games and billions of install records without any service downtime. The migration kept... all campaign tracking and data accuracy intact. Tripledot’s BI systems and marketing analytics worked without interruption. The team used automated device import tools to keep user data and cohort tracking. No loss in app performance or marketing spend happened during the switch. All games kept running smoothly, and data stayed reliable.

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Viet Game Publisher (VGP) - Entertainment - Medium

Ho Chi Minh City, Vietnam

Adjust helped Viet Game Publisher increase ROAS by 15%. VGP used Adjust's data analytics and TikTok's Value-Based Optimization to target... high-value users. The company reduced cost per install and automated campaign optimization. VGP's marketing team saved time by having all data in one place. The partnership enabled fast scaling with effective CPI and improved campaign performance.

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Tamatem - Entertainment - Medium

Amman, Jordan

Adjust helped Tamatem increase installs by 34%, CTR by 37%, and ARPU by 30%. Tamatem used Adjust to track campaigns,... optimize creative, and measure ROI. The marketing team relied on Adjust Automate for daily workflow and data analysis. Insights from Adjust led to better targeting and higher revenue in key countries. Tamatem adapted to iOS 14 changes and improved opt-in rates using localized prompts.

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Sungai - Entertainment - Medium

Singapore, Singapore

Adjust Automate helped Sungai increase Facebook ad spend by 22% and double LTV. Sungai boosted install rates by 25% and... improved retention by 18%. The team cut campaign management time in half. They lowered install costs by 36%. Sungai used one dashboard to manage and optimize all campaigns. This let them focus on high-value channels and make faster decisions.

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Widogame - Entertainment - Small

Vietnam

Adjust helped Widogame, a fast-growing mobile game publisher in Vietnam, track campaign performance and user retention. With Adjust's analytics and... attribution tools, Widogame expanded ad channels from 1 to 10. Installs increased by 4,900% and revenue grew by 2,200%. Widogame used custom dashboards to monitor key metrics and optimize campaigns. Adjust enabled precise audience segmentation and improved marketing ROI.

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VividJoan Games - Entertainment - Medium

Beijing, China

Adjust helped VividJoan Games set up conversion values and track key metrics. The company saw a 32% increase in campaign... ROI. Marketing decision time dropped by 30%. Return on ad spend improved by 15%. VividJoan Games used Adjust to analyze user actions and optimize campaigns for better results.

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Tripledot Studios - Entertainment - Medium

London, UK

Tripledot Studios migrated over 30 live games and billions of install records to Adjust. The migration was seamless, with no... disruption to user acquisition or marketing campaigns. Adjust's automated import tools preserved all historical data and ensured data accuracy. Tripledot's BI system remained stable and continued as the main data source. The team verified that all app data was correct after migration. No performance or budget impact occurred during the process.

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Tamatem - Entertainment - Small

Amman, Jordan

Adjust helped Tamatem increase installs by 34%. The company also saw a 37% rise in click-through rate and a 30%... boost in ARPU. Tamatem used Adjust to track campaigns, measure ROI, and analyze user value. The dashboard made it easy to compare data and optimize marketing. Tamatem now leads the Arabic mobile game publishing market in MENA.

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Random Logic Games - Entertainment - Small

Birmingham, USA

Adjust helped Random Logic Games cut data monitoring costs by 40%. The company replaced its internal BI tool with Adjust's... Datascape platform. This change let them analyze data more flexibly and automate campaign reporting. Real-time ROAS data improved their budget decisions. Adjust also added a new heatmap feature based on Random Logic Games' feedback.

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Melsoft Games - Entertainment - Medium

Limassol, Cyprus

Adjust helped Melsoft Games automate mobile marketing. Melsoft used Automate Enterprise to manage campaigns across many channels. Campaign management efficiency... improved by 40%. Ad spend doubled without hiring more staff. Daily manual tasks were reduced. Melsoft could test more creatives and optimize campaigns faster.

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Magic Tavern - Entertainment - Small

San Francisco, USA

Magic Tavern used Adjust and Smadex to improve marketing for Project Makeover. They faced higher user acquisition costs after privacy... changes in mobile ads. With Adjust's CTV AdVision and Smadex, they tracked and optimized CTV ad campaigns. This helped them cut eCPI by over 65%. ROAS on day 0 rose by 400%. ROAS on day 7 more than doubled. Magic Tavern reached the top download spot in 142 countries.

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Kongregate - Entertainment - Medium

San Francisco, USA

Kongregate used Adjust to improve mobile game marketing. They switched from their old mobile measurement partner to Adjust for better... data and tools. Adjust gave them reliable attribution data and advanced analytics. This helped Kongregate make faster decisions and adapt to market changes. The team shortened game production time and improved QA for new game launches. Adjust’s support and easy interface made the process smooth.

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Hypercell Games - Entertainment - Small

Riga, Latvia

Adjust helped Hypercell Games cut data transfer delays and improve campaign decisions. With Adjust, they predicted user LTV and visualized... data trends. Hypercell Games increased revenue by 30%. They reduced campaign costs by 17% and promo costs by 40%. Their game Garden Balls saw a 23% sales boost. The team now uses better data to grow their mobile games.

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IsCool Entertainment - Entertainment - Small

Paris, France

Adjust helped IsCool Entertainment track ad revenue at the user level. This let them see which marketing channels brought in... the most valuable users. They used MoPub’s impression-level data with Adjust’s reporting to calculate ROAS more accurately. IsCool could now spend their budget on campaigns that worked best. They stopped low-ROI campaigns and increased their profit margins globally.

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Donuts - Entertainment - Medium

Tokyo, Japan

Adjust Automate helped Donuts improve campaign efficiency by 1. 8 times. Donuts moved marketing in-house and used automation to cut...manual work by 1 hour per person daily. The team managed all campaigns from a single dashboard, saving 1 million yen monthly. Donuts could quickly check ROAS and adjust budgets in real time. The solution reduced workload and made campaign reporting much faster.

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Axlebolt - Entertainment - Medium

Limassol, Cyprus

Adjust's SpendWorks helped Axlebolt improve mobile game ad ROI by 34%. User retention increased by 9%. In-app purchase conversion was... 2.5 times higher on key channels. Axlebolt used data-driven insights to optimize ad budgets and focus on high-performing channels. The platform enabled better campaign monitoring and actionable insights for growth.

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INDIEZ - Entertainment - Small

Vietnam

Adjust helped INDIEZ increase app installs by 20% and improve ROAS by 50% in the US. INDIEZ used Adjust Datascape... to analyze raw data and optimize marketing campaigns for their mobile games. The team identified valuable user sources and filtered out fraudulent traffic using Adjust's Fraud Prevention Suite. INDIEZ could quickly allocate budgets to channels with high lifetime value users. They also customized metrics to fit their campaign goals.

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Hypercell Games - Entertainment - Small

Riga, Latvia

Adjust helped Hypercell Games cut data delays and predict user lifetime value. The team used Adjust to visualize trends and... share key reports. They stopped low-performing campaigns and saved 17% of their budget. Garden Balls' promotion costs dropped by 40%. Overall, Hypercell Games grew revenue by 30%.

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Donuts - Entertainment - Medium

Tokyo, Japan

Adjust Automate helped Donuts move ad operations in-house and cut manual work. Donuts used one dashboard to manage all campaigns... and budgets. They saved about one hour per person daily. Campaign effectiveness improved by 1.8 times with the same budget. Donuts automated reporting and could quickly adjust bids and budgets. The team saved 1 million yen per month by reducing manual tasks.

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DeNA - Entertainment - Large

Tokyo, Japan

DeNA used Adjust to improve marketing data visibility and LTV prediction for its gaming division. By unifying SDKs and leveraging... Adjust's uninstall and reinstall tracking, DeNA increased the accuracy of LTV forecasts. The team shared real-time data across departments using BI tools and streamlined creative analysis for ad campaigns. Adjust's support and privacy features helped DeNA manage complex data needs and optimize campaign budgets. DeNA saw clear improvements in user lifecycle management and campaign efficiency.

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Axlebolt - Entertainment - Medium

Limassol, Cyprus

Adjust SpendWorks helped Axlebolt boost ROI by 34%. The mobile game developer improved user retention by 9%. Axlebolt found channels... where in-game purchase rates were 2.5 times higher. The team used real-time data to optimize ad spend and focus on the most profitable channels. Adjust made it easier to collect and analyze ad spend data from many partners. This led to better marketing decisions and higher revenue.

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Tripledot Studios - Entertainment - Medium

London, UK

Adjust enabled Tripledot Studios to migrate over 30 live games and billions of install records without any disruption. The migration kept... all user acquisition campaigns running and preserved historical data for accurate reporting. Tripledot’s BI systems and data pipelines stayed stable, with no loss in performance or visibility. The automated device import process ensured seamless cohort tracking and data accuracy. Tripledot’s marketing and engineering teams worked closely with Adjust to achieve a safe, step-by-step migration.

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Financial Services Case Studies and Customer Success Stories with Adjust

 

Wave Money - Financial Services - Large

Yangon, Myanmar

Adjust helped Wave Money increase app installs by 404%. The company reduced customer acquisition cost by 12% and cost per... registration by 32%. Wave Money used Adjust's attribution and audience solutions to unify campaign data and improve paid media performance. Clean data enabled better budget optimization and more accurate campaign analysis. Marketing effectiveness improved by 4%.

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Serasa - Financial Services - Large

São Paulo, Brazil

Serasa used Adjust to improve user acquisition and fight ad fraud. The company cut fraudulent campaign activity by 13%. Serasa... saved 17% on its campaign budget. The team gained better insight into user journeys and campaign performance. Adjust’s tools made data tracking and reporting easier for Serasa’s marketing team.

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Ripio - Financial Services - Medium

Buenos Aires, Argentina

Ripio needed to switch to a new mobile measurement partner without disrupting marketing or team workflows. Adjust analyzed Ripio’s setup... and created a step-by-step migration plan. The migration was phased to minimize risk and keep daily operations running smoothly. Ripio’s teams quickly learned the new tool. Marketing activities continued without interruption, and Adjust’s support team provided full assistance throughout the process.

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Wave Money - Financial Services - Large

Yangon, Myanmar

Adjust helped Wave Money increase app installs by 404%. The company cut customer acquisition costs by 12% and reduced cost... per registration by 32%. Wave Money used Adjust to unify campaign data and improve paid media performance. Automated audience segmentation and deep linking boosted user engagement. The team now makes data-driven decisions to grow their mobile financial services.

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Akulaku - Financial Services - Large

Shenzhen, China

Adjust helped Akulaku, Southeast Asia's largest virtual credit card provider, access real-time, accurate app data. Before Adjust, Akulaku struggled with... duplicate data, slow fraud detection, and delayed analytics. Adjust enabled automatic data deduplication and real-time raw data access. Akulaku used Adjust's fraud prevention tools to protect marketing budgets. As a result, Akulaku increased ROI by 50%, lowered CPI by 40%, and cut cost-per-credit loan by 50%.

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Serasa Experian - Financial Services - Large

São Paulo, Brazil

Adjust helped Serasa Experian cut ad fraud by 13%. The company used Adjust's mobile attribution and fraud prevention tools. Serasa... improved user acquisition and re-engagement. They saved 17% of their campaign budget. The dashboard made data easy to see and use. Ongoing support helped Serasa quickly improve their strategies.

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Ripio - Financial Services - Medium

Buenos Aires, Argentina

Ripio migrated to Adjust for mobile measurement without any disruption to marketing or team processes. The transition was fast and... smooth, thanks to a detailed migration plan and phased approach. Adjust provided strong support and a user-friendly dashboard, helping Ripio quickly adopt new tools. The migration improved productivity and minimized learning curve for Ripio's teams. Ripio continues to benefit from Adjust's ongoing support and advanced analytics.

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Gotrade - Financial Services - Small

Indonesia

Adjust helped Gotrade double its ROAS and increase first-time deposit rates by 35%. Gotrade used Adjust’s analytics and fraud prevention... tools to unify marketing data and improve campaign tracking. The platform blocked thousands of fake installs, improving traffic quality. Adjust’s local support team assisted with setup and compliance. Gotrade now tracks user actions from app install to first trade, boosting conversion and marketing efficiency.

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Garanti Payment Systems - Financial Services - Large

Istanbul, Turkey

Adjust helped Garanti Payment Systems track all marketing channels, including TV, from one platform. BonusFlas app reached over 1 million... downloads in 75 days. Session count per user increased by 1.5 times. Day-7 retention rate for TV users was 5% higher than organic installs. Garanti used Adjust's easy integration to optimize campaigns and measure detailed results across partners.

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Gotrade - Financial Services - Small

Indonesia

Adjust helped Gotrade double its ROAS and boost funded account conversions by 35%. Gotrade used Adjust analytics, fraud prevention, and... raw data integration to track user journeys and optimize campaigns. The platform blocked thousands of fake installs, improving traffic quality. Adjust's local support enabled Gotrade to unify marketing data and automate reporting. These tools let Gotrade focus on acquiring quality users and scaling efficiently.

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Akulaku - Financial Services - Large

Shenzhen, China

Adjust helped Akulaku access clean, real-time data. Akulaku used Adjust to de-duplicate user data and prevent fraud. They gained real-time... access to raw data for deep analysis. Akulaku increased ROI by 50%. They reduced cost per install by 40% and cut new credit costs by 50%.

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Internet Case Studies and Customer Success Stories with Adjust

 

Traveloka - Internet - Large

Jakarta, Indonesia

Adjust helped Traveloka shift users from desktop to mobile by centralizing marketing data and measuring every channel. Traveloka used Adjust's... data callback to sync granular user data, enabling deep analysis and custom audience creation. This led to a 25% boost in network performance and a 30% increase in in-app engagement and conversion. Overall, Traveloka improved marketing efficiency by 30%. All cost savings were reinvested into further marketing and testing.

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RYZE - Internet - Small

Dhaka, Bangladesh

Adjust helped RYZE increase signups by 132%. The app reduced uninstalls by 21% using real-time analytics and centralized data. RYZE... used Adjust to track marketing performance and optimize campaigns. The team improved ROAS to 300–500% across campaigns. RYZE now allocates budgets more efficiently and grows faster in a competitive market.

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Koo - Internet - Medium

Bengaluru, India

Koo used Adjust to double its app installs and boost marketing efficiency by 50%. The team needed to track user... journeys and prevent fraud. Adjust's Measure and fraud prevention tools gave Koo clean, accurate data. This helped Koo optimize user acquisition and retention. Koo also blocked 8.6% more fraudulent installs. The partnership saved time and improved campaign results.

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Yelp - Internet - Large

San Francisco, USA

Adjust helped Yelp connect desktop and mobile user data. Yelp used Adjust's SDK to track custom events in real time.... This let Yelp link all app and desktop data for each user. Yelp could see the full user journey across devices. This improved user experience and helped with marketing decisions. Yelp now creates custom reports using data from both platforms.

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Viber - Internet - Large

Tokyo, Japan

Adjust Fraud Prevention Suite (FPS) helped Viber stop ad fraud. Viber saved 10% of its marketing budget and reinvested it... in real users. FPS filtered out fake installs and flagged suspicious traffic in real time. Viber gained confidence to test new ad networks safely. The company now uses fraud rates as a key metric for partner evaluation.

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RYZE - Internet - Medium

Dhaka, Bangladesh

Adjust helped RYZE increase registrations by 132%. The app saw a 21% drop in uninstall rates. ROAS improved by 300-500%.... RYZE used Adjust to track all marketing data in one place. This made it easy to compare campaigns and optimize spending. Real-time insights let RYZE make better marketing decisions and grow faster.

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Lumos Apps - Internet - Medium

Paris, France

Adjust helped Lumos Apps scale its mobile app publishing business. Lumos Apps used Adjust to predict user lifetime value (LTV)... and automate campaign management. The company matched data from different sources and improved marketing decisions. Lumos Apps reached top positions in the App Store and increased profitability by 500%. Adjust’s reliable data and fast integration supported Lumos Apps’ rapid growth.

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Koo App - Internet - Medium

Bengaluru, India

Adjust helped Koo App double its install volume and boost marketing efficiency by 50%. Koo used Adjust's Measure and Fraud... Prevention solutions to track installs, attribute users, and filter out fraudulent traffic. The analytics team gained real-time insights, improving campaign targeting and user retention. Koo also saw an 8.6% increase in blocking fraudulent installs. The partnership enabled smarter decisions and faster growth for the social platform.

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Badi - Internet - Medium

Barcelona, Spain

Adjust helped Badi cut cost per acquisition by 30%. Badi used Adjust to get user-level data and improve marketing and... product alignment. The company increased ad completion rates by 85% and boosted ad repost rates by 40%. Badi tracked user behavior in detail, linking marketing campaigns to product actions. This led to better conversion and cross-device tracking for their room rental marketplace.

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Health, Wellness and Fitness Case Studies and Customer Success Stories with Adjust

 

SwingVision - Health, Wellness And Fitness - Small

Palo Alto, USA

Adjust helped SwingVision increase app installs by 370% and trial subscriptions by 1,200%. SwingVision used Adjust’s subscription measurement solution to... better understand user journeys and optimize campaigns. The team tracked referral links and campaign performance with detailed analytics. This led to smoother user experiences and improved mobile marketing strategies. SwingVision now focuses on app growth and new product development.

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Sleep Cycle - Health, Wellness And Fitness - Small

Gothenburg, Sweden

Sleep Cycle used Adjust's incrementality testing to reduce cannibalization of organic installs by 50%. The team gained clear insights into... which marketing channels drove real growth. Adjust's analytics helped Sleep Cycle optimize budget allocation and quickly test new campaigns. Sleep Cycle improved marketing performance and adapted to privacy-focused data rules. The app now confidently invests in channels that boost installs on both iOS and Android.

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Runtastic - Health, Wellness And Fitness - Medium

Linz, Austria

Adjust Audience Builder helped Runtastic boost its advertising ROI by 179%. Runtastic used detailed audience segmentation to target active users... who had not installed Runtastic Results. This led to a 61.63% drop in cost per purchase and a 9x higher conversion rate for men. The campaign also saw a 74% increase in ROAS in earlier phases. Runtastic now quickly creates lookalike audiences for Facebook, gaining more valuable subscribers.

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Teman Bumil - Health, Wellness And Fitness - Small

Jakarta, Indonesia

Teman Bumil used Adjust to track user behavior and improve their parenting app. They leveraged in-app analytics and event tracking... to understand what features kept users engaged. By introducing weekly polls and offering rewards, they increased participation by 14%. Adjust’s fraud prevention tools helped ensure data quality. The insights from Adjust allowed Teman Bumil to segment users, optimize features, and grow their community.

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SwingVision - Health, Wellness And Fitness - Small

Palo Alto, USA

SwingVision used Adjust to track subscriptions and user journeys. They saw a 370% increase in app installs and a 1,200%... rise in subscription trials. Adjust's dashboard helped them optimize campaigns and remove underperforming ads. Deep linking let users move smoothly from web to app. SwingVision now focuses on growth and new features for tennis players.

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SwingVision - Health, Wellness And Fitness - Small

San Francisco, USA

Adjust helped SwingVision track user journeys and subscription metrics. The app saw a 370% increase in installs and a 1200%... rise in trial subscriptions year-over-year. SwingVision used Adjust to monitor every stage of the subscription funnel and optimize ad campaigns. The team customized their referral system and improved campaign performance with detailed analytics. This led to a smoother user experience and strong app growth.

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Sleep Cycle - Health, Wellness And Fitness - Medium

Gothenburg, Sweden

Adjust helped Sleep Cycle discover up to 50% cannibalization of organic installs. Sleep Cycle used Adjust's incremental testing to optimize... marketing spend and avoid overlap. They increased budget by 80% in one channel and learned to focus on installs, not events. Adjust's analytics let them identify top-performing partners for Android and iOS. Sleep Cycle now allocates budget with confidence and adapts quickly to market changes.

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SwingVision - Health, Wellness And Fitness - Small

San Francisco, USA

SwingVision used Adjust to track the full customer journey for their subscription app. They saw a 370% year-over-year increase in... app installs. Subscription trials grew by 1,200% after optimizing campaigns and referral links. Adjust gave SwingVision detailed insights into trial, conversion, and cancellation stages. The team now customizes their referral system and analyzes campaigns weekly. This helped SwingVision focus on growth and new product features.

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Banking Case Studies and Customer Success Stories with Adjust

 

albo - Banking - Medium

Mexico City, Mexico

albo used Adjust’s Fraud Prevention Suite to fight fake installs and low-quality traffic. They switched from another attribution provider to... Adjust for better support and easier onboarding. With Adjust, albo identified fraudulent networks and shifted their budget to high-quality sources. This led to a 600% increase in conversion rate, a 16% drop in cost per acquisition, and a 70% reduction in empty installs in three months. albo now scales user acquisition more efficiently and keeps costs down.

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Akbank - Banking - Large

Istanbul, Turkey

Adjust's Audience Builder helped Akbank increase successful loan applications by 60%. Akbank used Audience Builder to segment users and target... high-credit-score customers through Facebook ads. This approach raised Facebook’s share of personal loan borrowers from 5% to 45%. The unit price per loan sold dropped by 60%. Akbank’s performance marketing team used data-driven targeting to boost conversions and lower costs.

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Emirates NBD - Banking - Very Large

Dubai, UAE

Adjust helped Emirates NBD cut acquisition costs by 80%. The bank used Adjust's mobile analytics and attribution to boost digital... account openings by 130%. App install rates rose 154% through improved campaign tracking and real-time data. Emirates NBD optimized creative and budget across platforms. The solution enabled precise measurement and better customer engagement.

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Akbank - Banking - Large

Istanbul, Turkey

Akbank used Audience Builder from Adjust to improve loan application success rates. Before using Audience Builder, only 5% of Facebook... users converted to personal loan customers. This rate increased to 15% after implementation. Facebook's share of total personal loan customers rose to 45%. The cost per sale improved by 60% with targeted Facebook ads. Akbank achieved faster, more accurate segmentation and higher approval rates for personal loans.

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Emirates NBD - Banking - Very Large

Dubai, UAE

Emirates NBD used Adjust for mobile data analytics and attribution. The bank increased mobile account openings by 130% in five... months. Cost per acquisition dropped by 80%. Ad click-to-install conversion rose 154%. Adjust enabled real-time campaign optimization and detailed A/B testing. Emirates NBD improved user acquisition and digital banking growth.

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albo - Banking - Medium

Mexico City, Mexico

albo used Adjust's fraud prevention tools to fight low-quality traffic. They switched attribution providers for better support and easier integration.... Adjust helped them spot and block fraudulent networks. albo increased conversion rates by 600%. They cut cost per acquisition by 16% and reduced empty installs by 70% in three months.

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Akbank - Banking - Very Large

Istanbul, Turkey

Adjust Audience Builder helped Akbank increase successful credit applications by 60%. Before using Audience Builder, Facebook conversion rates for credit... users were 5%. With Audience Builder, this rate rose to 15%. The share of personal loan users from Akbank's mobile app on Facebook jumped to 45%. Akbank used deep data segmentation to target high-profile users and lower the cost per conversion. Audience Builder enabled faster, more accurate audience targeting for digital marketing.

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Retail Case Studies and Customer Success Stories with Adjust

 

Linio - Retail - Large

Mexico City, Mexico

Adjust attribution helped Linio double its annual growth rate. Linio used Adjust and Criteo to track real-time data and optimize... marketing during the Hot Sale event. They shifted 40% of ad spend to mobile, raising in-app transactions to 50%. Return on ad spend increased by 50%. Linio gained deeper user insights and improved campaign targeting with precise data.

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Vinted - Retail - Large

Vilnius, Lithuania

Vinted used Adjust's real-time campaign data to personalize its app onboarding. The team wanted users to buy sooner after installing... the app. They used Adjust to track which ad each user saw and tailored the onboarding to match. This led to a 77% increase in buyer conversions. Users got a smoother, more relevant experience from the start.

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1K Kirana - Retail - Medium

Gurgaon, India

Adjust helped 1K Kirana reduce cost per first transaction by 23%. The company improved its return on ad spend by... 21%. Adjust’s analytics gave 1K Kirana user-level data to optimize campaigns. The team increased the sign-up to order rate by 6%. 1K Kirana used Adjust to map the full user journey and gain partner trust. These results helped 1K Kirana compete in the grocery app market.

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Linio - Retail - Large

Mexico City, Mexico

Linio used Adjust and Criteo to double its annual growth during the 2020 Hot Sale event. The company shifted 40%... of its ad spend to mobile, resulting in 50% of transactions happening in-app. Adjust provided real-time data and unified analytics, helping Linio optimize campaigns and target users more effectively. The return on ad spend (ROAS) increased by 50%. Linio gained better insight into user behavior and improved retention strategies.

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FNAC - Retail - Very Large

Paris, France

FNAC needed a new mobile attribution partner to track user journeys from app to web. Adjust provided a solution that... enabled FNAC to follow users across platforms and optimize acquisition channels. The integration was fast and included dedicated support and migration of historical data. FNAC now uses Adjust to personalize retargeting and improve campaign targeting. The platform helps FNAC understand app performance and user behavior.

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FLO - Retail - Small

Istanbul, Turkey

FLO used Adjust to improve its app revenue by 45%. The team changed its attribution window and used Datascape and... Audience Builder to track user journeys and campaign impact. FLO increased its daily transactions by 33% and in-app sessions by 47%. The company also made smarter budget decisions, raising its budget by 30%. Adjust helped FLO see which campaigns drove real sales and optimize spending.

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Information Technology and Services Case Studies and Customer Success Stories with Adjust

 

Lumos Apps - Information Technology And Services - Medium

Paris, France

Adjust helped Lumos Apps grow its app portfolio and boost profits by 5x. Lumos Apps used Adjust to automate campaign... management and predict user lifetime value. The team matched data from many sources and improved marketing decisions. Adjust’s iOS tools enabled fast, accurate reporting and smooth integration with SKAdNetwork. Lumos Apps’ apps reached top App Store rankings and expanded globally.

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Texowave - Information Technology And Services - Small

Ahmedabad, India

Adjust helped Texowave increase revenue and ROAS by 30%. Texowave used Adjust to compare pricing and offerwall strategies. Marketing efficiency... improved by 25%. The company gained deeper insights into user behavior. Texowave could scale campaigns and stop underperforming ads. Reliable attribution data supported better marketing decisions.

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Affinidi - Information Technology And Services - Medium

Singapore, Singapore

Adjust helped Affinidi increase in-app events post signup by 76%. Affinidi used Adjust to reduce customer acquisition cost by 57%.... The platform improved lead form submissions with deep links by 30%. Adjust enabled Affinidi to analyze user journeys and optimize campaigns. Affinidi migrated to a web-based app for better results. The solution supported privacy-compliant, real-time measurement.

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Affinidi - Information Technology And Services - Medium

Singapore, Singapore

Adjust helped Affinidi increase post-signup in-app events from 40% to 76%. Customer acquisition cost dropped by 57%. Deep linking improved... in-app lead generation success by 30%. Affinidi used Adjust to better analyze user journeys and optimize campaigns. The team quickly set up the platform and protected user privacy. Affinidi gained more insights for data-driven marketing.

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Affinidi - Information Technology And Services - Medium

Singapore, Singapore

Adjust helped Affinidi increase post-registration in-app events by 76%. Affinidi lowered user acquisition costs by 57% using Adjust’s mobile attribution... platform. Deep linking improved form submission rates by nearly 30%. The team unified data from multiple sources and optimized campaign performance. Adjust enabled fast setup and ensured privacy compliance for Affinidi’s digital identity solutions.

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Education Case Studies and Customer Success Stories with Adjust

 

Praktika - Education - Small

USA

Praktika used Adjust to improve marketing data accuracy. Attribution precision increased by 20%. Manual reporting time dropped by 40%. The... team gained clear ROAS insights and improved user acquisition quality. Adjust's dashboard unified all campaign data, making optimization faster and easier. Praktika now makes smarter, data-driven decisions for global growth.

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ABA English - Education - Medium

Barcelona, Spain

ABA English used Adjust to track all marketing campaigns in one place. They integrated Adjust's SDK to connect desktop and... mobile data, gaining a full view of user journeys. This helped them retarget users and personalize experiences. As a result, ABA English increased conversions to paid subscriptions by 43%. They also grew acquisition by 143% and raised RPU by 215%.

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Duolingo - Education - Large

Pittsburgh, USA

Adjust helped Duolingo improve day 7 retention and lifetime value by providing a single source of truth for user acquisition data. The team used... Adjust Measure to identify fraud in key channels, saving on media costs. With better analytics, Duolingo created new user acquisition strategies and optimized campaigns. Adjust's fraud prevention suite revealed underperforming channels and enabled cleaner data for decision-making. The partnership allowed Duolingo to align marketing and engineering teams for better results.

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Duolingo - Education - Large

Pittsburgh, USA

Adjust helped Duolingo improve 7-day retention and LTV. The team used Adjust's analytics to track user acquisition and campaign performance.... Fraud Prevention Suite reduced ad fraud and media costs. Duolingo optimized user acquisition strategies with actionable insights. All campaign data was unified in one place for better decisions.

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Food & Beverages Case Studies and Customer Success Stories with Adjust

 

Nestlé (Nescafé 3in1 NE’APP) - Food & Beverages - Very Large

Vevey, Switzerland

Adjust helped Nescafé 3in1 NE’APP reach over 1. 5 million downloads. The app achieved 171,000 monthly active users and a...13.37% retention rate. Nescafé used Adjust’s Datascape and Audience Builder to optimize campaigns across platforms. The team unified marketing data and tracked performance in one dashboard. This led to better ROI and faster user base growth in Turkey.

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Evino - Food & Beverages - Medium

São Paulo, Brazil

Evino used Adjust to track and optimize its mobile marketing. The company saw a sevenfold increase in average weekly active... users within a year. Mobile-driven revenue more than tripled during the summer of 2016. Evino reduced its cost per acquisition by two-thirds through campaign testing and data-driven decisions. The app consistently ranked among the top eight in Brazil's food and beverage category. Adjust's analytics helped Evino target new mobile users and boost weekend sales.

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Evino - Food & Beverages - Medium

São Paulo, Brazil

Evino used Adjust's attribution tools to boost mobile app growth in Brazil. By integrating Adjust with Facebook, Evino cut user... acquisition costs by two-thirds. The company saw weekly active users rise over seven times in one quarter. Adjust's SDK let Evino track user actions and optimize campaigns. Evino now ranks eighth among food and beverage apps in Brazil.

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Telecommunications Case Studies and Customer Success Stories with Adjust

 

Banglalink - Telecommunications - Large

Dhaka, Bangladesh

Adjust helped Banglalink boost install-to-sign-up rates by 50%. The team replaced manual reporting with a unified analytics platform. Banglalink used... Adjust to track campaign performance and user quality across channels. Time-to-insight dropped, letting the team act faster and optimize budgets. Paid installs became higher quality, and marketing could focus on channels that drove real engagement. Adjust gave Banglalink the data to scale growth with confidence.

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Banglalink - Telecommunications - Large

Dhaka, Bangladesh

Adjust helped Banglalink increase conversion rates by 50%. Banglalink used Adjust to unify campaign measurement and optimize marketing spend. The... platform replaced manual Excel reporting and gave real-time insights. Banglalink improved user quality and engagement. Teams made faster decisions and reduced manual analysis time.

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Virgin Mobile UAE - Telecommunications - Medium

Dubai, UAE

Virgin Mobile UAE used Adjust to improve attribution accuracy and optimize marketing campaigns. The company saw a 25% increase in... ROI on key campaigns and a 30% reduction in wasted spend through fraud prevention. Adjust enabled a 44% uplift in direct and assisted installs. The team gained real-time insights and better audience targeting. Virgin Mobile UAE now runs more efficient and data-driven campaigns.

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Consumer Services Case Studies and Customer Success Stories with Adjust

 

Vivino - Consumer Services - Small

Copenhagen, Denmark

Vivino used Adjust Measure and Audience Builder to track user behavior and boost orders. After implementing Adjust, Vivino saw a... 500% increase in orders from performance channels. The marketing budget grew by 300% month-over-month. The number of partners increased by 300% in one year. Adjust helped Vivino analyze campaigns, prevent ad fraud, and optimize marketing spend.

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Vivino - Consumer Services - Medium

San Francisco, USA

Vivino used Adjust Measure and Audience Builder to track user actions and improve marketing. They segmented new and existing users... for better targeting. Adjust helped Vivino see which campaigns drove the most wine orders. Vivino increased marketing budget by 300%. Orders from performance channels grew by 500%. The number of partners rose by 300%.

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Consumer Electronics Case Studies and Customer Success Stories with Adjust

Fender - Consumer Electronics - Large

Los Angeles, USA

Adjust helped Fender lower user acquisition costs by 12%. Fender used Adjust’s multi-touch attribution to analyze user journeys and optimize... ad spend. The company focused on converting free trial users to paid subscribers for its Fender Play app. Over 800,000 users tried Fender Play, doubling from the previous year. Brand awareness and ad efficiency improved. Fender targeted campaigns more precisely and reduced wasted spend.

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Fender - Consumer Electronics - Large

Los Angeles, USA

Fender used Adjust to improve its mobile marketing for the Fender Play app. The company offered a 90-day free trial,... attracting 800,000 new users. Adjust's multi-touch attribution and audience segmentation tools helped Fender lower user acquisition costs by 12%. Fender also increased brand awareness and targeted marketing to high-value audiences. The solution allowed Fender to focus ad spend on new users and avoid targeting existing subscribers.

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Transportation/Trucking/Railroad Case Studies and Customer Success Stories with Adjust

 

OuiCar - Transportation/Trucking/Railroad - Medium

Paris, France

OuiCar used Adjust's fraud prevention tools to stop fake app installs. They saved 10% of their media budget by blocking... fraudulent installs. OuiCar increased installs by 6% after reinvesting the saved money. They rejected over 12% of paid installs, with 80% caused by click spamming. The team now spends more time on user satisfaction and gets more active users.

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OuiCar - Transportation/Trucking/Railroad - Medium

Paris, France

OuiCar used Adjust Fraud Prevention to stop fake installs and save 10% of its media budget. The team blocked over... 12% of paid installs, with 80% being click spam. OuiCar reinvested the saved budget, boosting installs by 6%. The solution helped OuiCar spot underperforming campaigns and focus on channels that brought real users. This led to more active users and better customer satisfaction.

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Publishing Case Studies and Customer Success Stories with Adjust

 

PAPYLESS - Publishing - Medium

Tokyo, Japan

Adjust helped PAPYLESS increase app reactivation rate by 21%. PAPYLESS used Adjust’s uninstall and reinstall tracking to target users who... deleted the app. This improved campaign accuracy and reduced wasted ad spend. ROAS rose by 50% after implementing Adjust. The solution gave PAPYLESS better insights into user behavior and campaign performance.

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Marketing and Advertising Case Studies and Customer Success Stories with Adjust

OMD - Marketing And Advertising - Very Large

New York, USA

OMD used Adjust to track and optimize Yaqoot's mobile advertising. They faced high costs and low data due to a... saturated telecom market. By shifting from a cost-per-purchase to a cost-per-registration model, OMD collected more user data. This allowed better ad targeting and improved campaign decisions. As a result, they cut cost per purchase by 90%, tripled monthly sales, and increased registrations sixfold.

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Consumer Goods Case Studies and Customer Success Stories with Adjust

 

Vivino - Consumer Goods - Small

Copenhagen, Denmark

Vivino used Adjust's mobile attribution and audience builder tools. After implementation, Vivino saw a 500% increase in attributed orders from... performance channels. Their monthly marketing budget grew by 300%. The number of annual partners also rose by 300%. Vivino gained clear insights into user journeys and campaign effectiveness. Adjust helped Vivino expand across more digital channels and improve ad spend efficiency.

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Other Industry Case Studies and Success Stories with Adjust

 

Traveloka - Travel - Large

Jakarta, Indonesia

Adjust helped Traveloka boost channel performance by 25%. The company used Adjust's attribution data to track marketing channels and improve... efficiency. Traveloka increased in-app engagement and conversions by 30%. Marketing efficiency also rose by 30%. Cost savings were reinvested to drive further growth. Adjust enabled Traveloka to personalize campaigns and expand to new channels.

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Traveloka - Travel - Large

Jakarta, Indonesia

Adjust helped Traveloka boost network performance by 25%. The company saw a 30% increase in in-app engagement and conversions. Traveloka... used Adjust to track all marketing channels without extra SDKs. They unified user data across mobile and desktop. This data-driven approach improved marketing efficiency by 30%. Cost savings were reinvested to expand campaigns and test new ideas.

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ixigo - Travel - Medium

Gurugram, India

ixigo used Adjust Measure to automate campaign reporting and optimize user engagement. The team reduced manual work and gained a... full view of marketing data in one dashboard. They launched features like live COVID tracker and ixigo Assured to boost user trust. ixigo saw a positive increase in bookings and revenue, and restored app installs to pre-pandemic levels. Adjust helped ixigo focus on creative strategy and campaign optimization across channels.

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ixigo - Travel - Medium

Gurugram, India

ixigo used Adjust Measure to automate reporting and optimize campaigns. The team saved time by no longer entering data manually.... They tracked user journeys and improved campaign performance with real-time data. ixigo saw a positive increase in bookings and fully recovered their app install numbers. The company used Adjust to identify top-performing ads and focus on high-value users.

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ABEMA - 娱乐 - Large

Tokyo, Japan

ABEMA switched from Firebase Dynamic Links to Adjust TrueLink. After migration, app launch rates from external channels jumped 170%. The... team unified data tracking across platforms, making analysis faster and more accurate. Adjust TrueLink enabled direct app-to-app journeys, removing browser steps. ABEMA now tracks more channels and allocates marketing resources better. The solution improved user acquisition and data visibility.

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