Real-World Case Studies and Customer Success Stories with Adjust

Adjust enabled Tripledot Studios to migrate over 30 live games and billions of install records without any disruption. The migration kept... all user acquisition campaigns running and preserved historical data for accurate reporting. Tripledot’s BI systems and data pipelines stayed stable, with no loss in performance or visibility. The automated device import process ensured seamless cohort tracking and data accuracy. Tripledot’s marketing and engineering teams worked closely with Adjust to achieve a safe, step-by-step migration.
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Super Free Games used Adjust and AppLovin to grow its app Word Collect. They increased campaign spend from $35,000 to... over $350,000 per month. The number of global campaigns spending over $30,000 rose by 34%. Their app store ranking in the Word category jumped from 70 to the top 10. Adjust’s data and AppLovin’s AI tools helped them expand from 4 to 20 countries. Strategic budget allocation and transparent reporting powered their rapid growth.
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Adjust helped Random Logic Games cut measurement costs by 40%. The company replaced its internal BI tool with Adjust’s Datascape... analytics platform. This change gave the team faster, more flexible data analysis. They could now automate campaigns and manage SKAdNetwork attribution. Real-time ROAS data improved their user acquisition decisions. Adjust also used RLG’s feedback to add a heat-mapping feature for better reporting.
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Jam City uses Adjust to track key metrics and make better user acquisition decisions. The team gets a full view... of ROAS with ad revenue insights. Adjust helps Jam City reduce fraud and protect ad spend. They use advanced SKAN strategies and test new channels like CTV. This supports the growth of Jam City's global game portfolio.
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Indofun Games used Adjust to find and target mobile gaming whales. They tracked user behavior and segmented audiences with Adjust’s... Audience Builder. Indofun created look-a-like audiences to attract high-value players. This led to a 30% increase in conversion rate. The number of gaming whales grew by 5X. Indofun also identified top sources for high-performing campaigns.
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ABEMA switched from Firebase Dynamic Links to Adjust TrueLink for deep linking. The migration unified their tracking and improved data... visibility. ABEMA saw a 170% increase in app launches from external channels. User acquisition became more efficient. The new solution enabled better marketing analysis and resource allocation.
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Adjust helped Random Logic Games cut measurement costs by 40%. The company replaced its internal BI tool with Adjust’s Datascape... analytics platform. This change let them automate campaigns and get real-time ROAS data. The team improved agility in data analysis and made better user acquisition decisions. Adjust also used RLG’s feedback to add a heat-mapping feature, making reporting easier.
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Kongregate switched to Adjust for better attribution and analytics. The team needed a more reliable tool to support advanced mobile... marketing. Adjust's platform helped Kongregate adapt to market changes and justify higher ad spend. The user-friendly interface and strong support sped up QA and reduced game production time. Kongregate now runs more effective marketing campaigns with dependable data.
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2K Games used Adjust to improve marketing data accuracy and campaign optimization. The team switched to Adjust after their previous... deep linking solution failed to meet their needs. Adjust enabled direct-to-consumer auto-login and better user journey tracking. With Adjust, 2K Games achieved a 300% to 500% return on ad spend. The integration also helped them test and refine their marketing strategies.
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Adjust helped Gotrade double their return on ad spend and boost funded account conversions by 35%. Gotrade used Adjust analytics... and fraud prevention to track user actions and optimize marketing campaigns. The platform blocked thousands of fraudulent installs, improving traffic quality. Adjust’s raw data integrations enabled real-time reporting and better budget allocation. Gotrade’s team praised Adjust for strong local support and reliable technology.
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Adjust ajudou a meutudo a economizar mais de R$ 50 mil em um fim de semana. O app de finanças... usou a solução de atribuição e o Pulse para otimizar campanhas e receber alertas em tempo real. Isso melhorou a eficiência na aquisição de usuários e reduziu custos de marketing. A equipe ganhou tempo e conseguiu monitorar KPIs sem esforço manual. A meutudo planeja usar mais recursos da Adjust para crescer ainda mais.
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Adjust Pulse helped meutudo save over USD 10,000 in one weekend. The fintech used real-time alerts to optimize marketing campaigns... and reduce costs. Meutudo improved user acquisition with better targeting and efficient spending. The team saved time by automating campaign monitoring. Adjust's analytics enabled quick actions and better campaign performance.
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Wave Money used Adjust to improve paid media campaigns. They increased app installs by 404%. They lowered customer acquisition cost... by 12%. Cost per registration dropped by 32%. Adjust gave them clear data and better targeting. This helped Wave Money grow faster and spend less on ads.
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Adjust helped Serasa Experian cut ad fraud by 13%. The finance app used Adjust's attribution and fraud prevention tools. Serasa... saved 17% on its campaign budget. The team improved user acquisition and re-engagement. Reporting became faster and easier with Datascape. The dashboard made data more accessible for the marketing team.
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Adjust helped meutudo, a Brazilian fintech, save over R$50,000 in one weekend by using real-time smart alerts. The Pulse feature... flagged campaign issues instantly, letting the team act fast and avoid wasted ad spend. Meutudo improved user acquisition by focusing on high-performing channels. Campaign management became easier with automated alerts and less manual monitoring. The team could optimize spend and give employees time off during busy periods like Carnival.
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Adjust’s Conversion Hub helped Genial Investimentos boost iOS app installs by 26x. The platform gave them detailed data to target... high-value users and fix campaign issues fast. Genial saw a 46x increase in activated accounts. They generated at least R$21 million in qualified customer value. Integration with Databricks unified their campaign data for real-time analysis.
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n11 uses Adjust to track the full customer journey from acquisition to retention. The team leverages raw data access for... advanced measurement. Adjust's attribution windows and fraud prevention tools help n11 analyze and optimize campaigns. This gives n11 confidence in their marketing performance. They gain full-funnel visibility and improve campaign results.
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LC Waikiki uses Adjust to improve app marketing. The team gets up-to-date industry guidance and expert support. They use Datascape... for flexible, in-depth campaign analysis. Adjust helps LC Waikiki make clearer decisions and boost profitability. Fast support keeps campaigns running smoothly. The company stays aligned with industry changes using Adjust’s insights.
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Joom used Adjust and Criteo App Retargeting to boost their app marketing. They needed to improve customer retention and lifetime... value. With Adjust's analytics and Criteo's dynamic ads, Joom tracked user intent and showed relevant products in real time. This partnership helped Joom reach new regions and scale fast. Joom achieved an 8:1 ROAS and found that 75% of sales came from products users had not seen before.
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Adjust helped Gartner and Staudt boost their app HEAT MVMNT’s budget efficiency by 40%. The team generated 18,000 downloads at... a €0.20 cost per install. Adjust’s analytics gave them a clear view of user behavior and campaign performance. This let them improve their product and content strategy. Gartner and Staudt now focus on growing monthly active users and user engagement.
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CarrefourSA used Adjust to unify web and app measurement for TikTok campaigns. This helped them connect fragmented user journeys and... improve attribution. They saw a 247% increase in incremental orders and 234% more revenue. The team gained 200,000+ new app installs with a 3% uninstall rate. Return on ad spend rose 25×, and cost per acquisition dropped 43%. Adjust’s tools enabled real-time optimization and lasting customer loyalty.
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OTTO used Adjust InSight to measure the true impact of its app campaigns. The team reduced marketing spend by 90%... on one network. They reallocated over €1 million to channels with proven incremental value. Adjust InSight helped OTTO spot organic traffic cannibalization and optimize budget allocation. The tool enabled faster, data-driven decisions and freed budget to test new channels.
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Virgin Mobile UAE used Adjust to improve attribution accuracy and optimize marketing campaigns. The company saw a 25% increase in... ROI on key campaigns and a 30% reduction in wasted spend through fraud prevention. Adjust enabled a 44% uplift in direct and assisted installs. The team gained real-time insights and better audience targeting. Virgin Mobile UAE now runs more efficient and data-driven campaigns.
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RYZE used Adjust to improve its marketing measurement and campaign optimization. The team centralized KPIs and gained real-time insights into... user behavior. This led to a 132% increase in signups and a 21% drop in uninstall rates. ROAS rose to 300–500% across campaigns. RYZE now allocates budget more efficiently and scales growth with confidence.
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Adjust helped Banglalink boost its install to sign-up rate by 50%. The team replaced manual reporting with Adjust’s unified platform... for campaign measurement and attribution. Banglalink gained deep insights into user quality and acquisition efficiency. They quickly identified top-performing channels and shifted budgets for better results. Time-to-insight dropped, and manual analysis was eliminated. Marketing and growth teams now make faster, data-driven decisions.
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Adjust TrueLink helped Airalo migrate from Firebase Dynamic Links before its shutdown. Airalo needed a scalable deep linking solution for... its global eSIM platform. Adjust TrueLink reduced link generation volume by about 30%. The solution improved attribution, engagement tracking, and reduced broken links. Airalo now manages deep linking internally with more reliable user acquisition and reference tracking.
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Airalo switched from Firebase Dynamic Links to Adjust TrueLink to keep their referral program running smoothly. The migration cut link... generation volume by about 30%, saving costs. Airalo improved referral attribution and engagement tracking. Fewer broken links led to a lower bounce rate from shared links. Now, 10% of new users come from referrals with better tracking and insights.
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SwingVision used Adjust to track the full customer journey for their subscription app. They saw a 370% year-over-year increase in... app installs. Subscription trials grew by 1,200% after optimizing campaigns and referral links. Adjust gave SwingVision detailed insights into trial, conversion, and cancellation stages. The team now customizes their referral system and analyzes campaigns weekly. This helped SwingVision focus on growth and new product features.
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Ubie used Adjust's Datascape and TrueLink to boost app installs and measure TV ad impact. They created a seamless web-to-app... flow, improving user experience and data collection. TV commercials and digital marketing integration led to a 30% drop in cost per install. Branded search volume on the web jumped by over 300%. Custom dashboards made reporting and analysis easy for teams and agencies.
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Fabulous used Adjust to improve SKAN campaign measurement. The team faced challenges with new privacy rules and SKAN integration. Adjust's... Conversion Hub helped them set up conversion values for their app. Fabulous also used media mix modeling and incrementality tools from Adjust. These tools let them analyze and optimize marketing spend. Fabulous now makes better decisions about marketing strategy and ROI.
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Adjust helped Praktika, an AI-powered language learning app, improve attribution accuracy by over 20%. The team reduced manual reporting time... by 40% using Adjust’s centralized dashboard. Praktika gained better ROAS visibility and could track high-value users across channels. This led to smarter campaign decisions and more efficient user acquisition. The solution enabled faster optimization and confident, data-driven marketing.
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Adjust helped Duolingo improve day 7 retention and lifetime value. The platform gave Duolingo a single source of truth for... user acquisition data. Duolingo used Adjust to spot ad fraud and cut media costs. The team gained actionable insights to optimize campaigns and drive more Duolingo Plus subscriptions. Adjust’s analytics tools let them measure what channels worked best. Duolingo now makes faster, data-driven marketing decisions.
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Adjust helped Duolingo improve day 7 retention and lifetime value. The platform gave Duolingo a single source of truth for... user acquisition data. Duolingo used Adjust to spot ad fraud and cut media costs. The team gained actionable insights to optimize campaigns and drive more Duolingo Plus subscriptions. Adjust’s analytics let them test new channels and measure what works. Duolingo now makes faster, data-driven marketing decisions.
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