Braze Overview

Braze enables real-time, customer-centric interactions, enhancing engagement between brands and consumers. This platform specializes in mobile marketing, offering tools that facilitate personalized communication at scale. Braze's unique approach transforms traditional campaigns into meaningful conversations, adapting to the dynamic needs of businesses of all sizes. The platform's emphasis on journey orchestration ensures that brands can craft and deliver messages effectively, aligning with consumer expectations. By integrating these features, Braze supports marketers in navigating industry trends and challenges, driving more profound connections with their audience.

Use Cases

Customers recommend Engagement Management, Communication Management, Onboarding, as the business use cases that they have been most satisfied with while using Braze.

Other use cases:

  • Campaign Management
  • Helpdesk Management
  • Lifetime Value Management
  • Segmentation And Targeting
  • Competitive Intelligence
  • Coaching
  • Channel Marketing
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Business Priorities

Enhance Customer Relationships and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Braze.

Other priorities:

  • Acquire Customers
  • Improve Brand Engagement
  • Improve ROI
  • Increase Sales & Revenue
  • Launch New Products
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Improve Stakeholder Relations
  • Improve Consistency
  • Grow Market Share
  • Reduce Bounce
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Braze Use-Cases and Business Priorities: Customer Satisfaction Data

Braze works with different mediums / channels such as E-Mail. and Mobile.

Braze's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and Braze support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Braze analytics capabilities include Analytics, and Custom Reports.

Reviews

"With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users." - Emily Stewart

Braze, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Braze enables powerful customer engagement with ease. Scalable solutions are provided to meet any business needs.

Popular Business Setting

for Braze

Top Industries

  • Financial Services
  • Internet
  • Food & Beverages

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Braze is popular in Financial Services, Internet, and Food & Beverages and is widely used by Mid Market, Enterprise, and Small Business.

Braze Customer wins, Customer success stories, Case studies

Why is Braze the best choice for Engagement Management?

How does Braze address your Communication Management Challenges?

What makes Braze ideal for Onboarding?

What benefits does Braze offer for Campaign Management?

What Are the key features of Braze for Helpdesk Management?

71 buyers and buying teams have used Cuspera to assess how well Braze solved their Mobile Marketing needs. Cuspera uses 3199 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS TESTIMONIALS
Braze testimonial

Emily Stewart

Head, CRM and Messaging

Canva

With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart
CUSTOMERS TESTIMONIALS
Braze testimonial

Emily Stewart

Head, CRM and Messaging

Canva

With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart

BEES - Retail & ECommerce

Braze helped BEES improve real-time communication with retailers. BEES used Braze and Segment to send in-app messages, emails, and push notifications about order status. This gave retailers better de...livery data and personalized updates. The new system led to a 15% drop in order support and product info requests. BEES now provides a smoother, more reassuring experience for their retail customers.

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Canva - Media & Entertainment

Braze helped Canva improve their email strategy during the COVID-19 pandemic. Canva used Braze to send more emails, growing from 30 million to 50 million per week, while keeping deliverability at 99%.... They used Braze's Connected Content tool to localize emails in 20 languages, saving days of work. Canva saw a 33% increase in open rates and a 2.5% rise in platform engagement. These results show strong user engagement and effective communication at scale.

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Hugosave - Financial Services

Braze helped Hugosave improve onboarding with data-driven engagement and gamification. Hugosave used Braze to create a personalized, cross-channel onboarding journey for new users. The onboarding inc...luded gamified 'Quests' and rewards, delivered through email and content cards. As a result, the rate of clients progressing to opening a full account increased by more than 300%. Hugosave now provides tailored guidance and nudges to help users build good financial habits.

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Kayo Sports - Media & Entertainment

Braze helped Kayo Sports use AI to send personalized messages to each subscriber. Kayo Sports built a system called Customer Cortex with Braze and OfferFit. This system used data and AI to pick the b...est message, channel, and time for every user. Kayo Sports saw a 14% increase in subscriptions, an 8% rise in average annual occupancy, and a 105% boost in cross-sells. Subscription prices also went up by 20%.

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NAVER WEBTOON - Media & Entertainment

Braze helped NAVER WEBTOON improve user engagement and webtoon completion rates. NAVER WEBTOON integrated its recommendation engine with Braze Connected Content to deliver real-time, personalized con...tent. This automation reduced marketer workload and enabled dynamic recommendations for all users. NAVER WEBTOON saw significant increases in click-through rates, completion rates, and payment rates after the integration.

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NAVER WEBTOON - Media & Entertainment

Braze Cloud Data Ingestion helped NAVER WEBTOON improve user retention and lifetime value. NAVER WEBTOON used its own user modeling data to send personalized messages to different user groups. The co...mpany automated CRM processes, saving 640 work hours each month. They synced 5 million users to Braze in 10 minutes. Machine learning powered their CRM strategy, boosting engagement and purchases.

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Frequently Asked Questions(FAQ)

for Braze

What is Braze?

Braze is a customer engagement platform that enables cross-channel personalization and provides relevant experiences between consumers and the brands they love. It helps to enhance customer relationship and improve brand engagement.

Braze is built for today’s on-demand, always-connected customers. It compares old database with live views of every customer and uses the information to create intuitive customer experiences, campaign optimization and more.

It uses these insights to make every experience relevant and unique across personalized push notifications, email, and in-app messaging that reflects their interests, behaviors, location, previous purchases, and more.

What is Braze used for?

Braze is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Increase Customer Life Time Value by Engagement Management, Communication Management and Onboarding .

What are the top features of Braze?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Braze.

Who uses Braze?

Braze is used by Financial Services, Internet and Food & Beverages among other industries.

What are Braze alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for Braze.

Where is Braze located?

Braze is headquartered at 330 W 34th Street, 18th Floor, New York, New York 10001, US.
lightning

Peers used Braze for engagement management and communication management

Braze Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.55/5

Read Reviews (31)
Analytics

3.41/5

Read Reviews (151)
Custom Reports

3.26/5

Read Reviews (286)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.55/5

Read Reviews (31)
Analytics

3.41/5

Read Reviews (151)
Custom Reports

3.26/5

Read Reviews (286)

Software Failure Risk Guidance

?

for Braze

Overall Risk Meter

Low Medium High

Top Failure Risks for Braze

Braze, Inc. News

Product

Braze Introduces the Braze Data Platform

Braze has launched the Braze Data Platform, a comprehensive set of data capabilities and partner integrations designed to enhance data unification, activation, and distribution. This platform aims to help marketers integrate and leverage data for personalized customer engagements. Key features include enhanced ecosystem integrations, real-time data processing, and partnerships with major data platforms like AWS, Snowflake, and Databricks.

Executive

Braze Announces Record Bookings to Close Fiscal Year, Announces Organizational Changes

Braze announced record customer bookings for the fiscal year ending January 31, 2025, and significant leadership changes. Myles Kleeger will step down as President and Chief Commercial Officer, with a new Chief Revenue Officer to be hired. Leadership roles were also adjusted to support growth, with Jesse Hoobler, Jerry Schorn, and John Ashton taking on new positions.

Financial

Braze to Report Fiscal Second Quarter 2026 Results - Business Wire

Braze announced its fiscal first quarter 2026 results, highlighting a 19.6% year-over-year revenue increase to $162.1 million. The company also completed the acquisition of OfferFit, an AI decisioning company, and introduced new messaging channels. Additionally, Ed McDonnell was appointed as the new Chief Revenue Officer, effective July.

M&A

Braze Announces Agreement to Acquire OfferFit - Business Wire

Braze has announced a definitive agreement to acquire OfferFit, an AI decisioning company, for $325 million. This acquisition aims to enhance Braze's AI capabilities, integrating OfferFit's multi-agent decisioning technology into Braze's platform to improve personalized customer engagement. The deal is expected to close by July 31, 2025, subject to customary conditions.

Braze, Inc. Profile

Company Name

Braze, Inc.

Company Website

https://www.braze.com/

Year Founded

2011

HQ Location

330 W 34th Street, 18th Floor, New York, New York 10001, US

Employees

251-500

Social

Financials

SERIES E