Braze: Product updates, Customer stories, and Insights | 2026 Cuspera

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Product and Vendor News

Braze Delivers BrazeAI Decisioning Studio Through Google Cloud Marketplace 13/01/2026
Braze reexamines customer engagement with BrazeAI 09/10/2025
Braze Announces BrazeAI Decisioning Studio and Agent Console 30/09/2025
Braze Launches BrazeAI Suite for Enterprise Customer Engagement | BRZE ... 29/09/2025

Customer stories

Braze helped Kayo Sports use AI to send personalized messages to each subscriber. Kayo Sports built a system called Customer Cortex with Braze and OfferFit. This system used data and AI to pick the best message, channel, and time for every user. Kayo Sports saw a 14% increase in subscriptions, an 8% rise in average annual occupancy, and a 105% boost in cross-sells. Subscription prices also went up by 20%.
Braze Currents helped KakaoStyle improve its CRM strategy. KakaoStyle streamed campaign data and combined it with internal user data. This gave them better insights into customer behavior. They used these insights to target messages and promotions. As a result, KakaoStyle saw a 35% increase in monthly app traffic. The company now aligns CRM strategies with business goals more easily.
Braze helped Snoonu boost customer loyalty and repeat orders in its grocery store, Snoomart. Snoonu used Braze to launch a gamified "Spin the Wheel" campaign with in-app messaging, push notifications, and automated rewards. The campaign led to a 39% increase in orders, 32% more revenue, and 30% more brand page visits compared to Ramadan, their peak sales period. The team built and launched the campaign in just 30 days, showing Braze's speed and flexibility for retail engagement.
Braze helped Stash improve user onboarding with a multi-Canvas campaign. Stash used real-time segmentation and behavioral triggers to send personalized messages across email, push, in-app, and SMS. This led to a 64% increase in email click-through rate and a 72% increase in open rates. The campaign achieved a 20.34% FirstDeposit_Started conversion rate. Stash boosted user activation and built trust with targeted communications.
Braze helped BEES improve real-time communication with retailers. BEES used Braze and Segment to send in-app messages, emails, and push notifications about order status. This gave retailers better delivery data and personalized updates. The new system led to a 15% drop in order support and product info requests. BEES now provides a smoother, more reassuring experience for their retail customers.
Braze helped Max boost engagement by 6X with a cross-channel campaign. Max used Braze's Simple Survey In-App Message to collect zero-party data and deliver personalized content. The campaign drove a 3.36% lift in viewership and a 3.12% lift in session starts. Fans received tailored recommendations and interactive experiences. Max plans to use this strategy for future campaigns.

Product Business Settings

Braze is popular in Financial Services, Internet, and Food & Beverages industries and is widely used by Mid Market, Enterprise, and Small Business.

Integrations

Marketing Attribution

Email Marketing

Digital Analytics

Marketing Automation

Braze Product Overview

Braze enables real-time, customer-centric interactions, enhancing engagement between brands and consumers. This platform specializes in mobile marketing, offering tools that facilitate personalized communication at scale. Braze's unique approach transforms traditional campaigns into meaningful conversations, adapting to the dynamic needs of businesses of all sizes. The platform's emphasis on journey orchestration ensures that brands can craft and deliver messages effectively, aligning with consumer expectations. By integrating these features, Braze supports marketers in navigating industry trends and challenges, driving more profound connections with their audience.

How satisfied the customers are with Braze use-cases

Reviews

"With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users." - Emily Stewart

Braze Customer Insights, Testimonials and Case Studies

What solutions does Braze provide for Engagement Management?

Braze is a customer engagement platform that enables businesses to build meaningful relationships with their customers through multi-channel messaging. It facilitates personalized experiences across various channels, including email, push notifications, in-app messaging, and more. Braze's features enhance user engagement, drive conversion, and help businesses scale their customer engagement efforts. The platform's advanced features require significant resources to maintain and operate at scale.

"...We are nurturing our digital clients at the right time in their digital journey based on our Segment instrumented data tracking a variety of user interactions on webpages and within product experiences...." Peer review by Jennifer R., Growth / Nurture Strategist

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How does Braze address your Communication Management Challenges?

Braze provides a variety of communication methods, enabling flexible and personalized messaging. The platform facilitates customized user lifecycle management and data-driven personalization. Braze offers tools for email, push notifications, and in-app messages, allowing targeted communication across multiple channels.

"...Holding onto customer isn t just about promotions and loyalty programs the simple act of sending a message can sometimes have the biggest impact. ..." Reduce Churn

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Why is Braze the best choice for Onboarding?

Braze provides thorough training and onboarding processes that include comprehensive resources, dedicated support teams, and readily available best practice references. The platform facilitates automated onboarding and marketing campaigns, enabling efficient user journey creation and improved customer engagement. Braze's onboarding processes for new products and features could be enhanced to improve user familiarity.

"...Email onboarding, IP warming plan, personalized recommendations and monitoring Data Services...." Customer Support & Services

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Why is Braze the best choice for Campaign Management?

Braze provides an intuitive interface for creating, managing, and optimizing marketing campaigns. It enables marketers to insert dynamic content, test different campaign variations, and analyze campaign performance. While the platform offers extensive capabilities, the ability to extract data for comprehensive campaign analytics and user insights is limited.

"...The user interface is built with the end user in mind meaning that users of any background are capable of building and managing campaigns...." Peer review from Media Production

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What Are the key features of Braze for Helpdesk Management?

What is Braze?

Braze is a customer engagement platform that enables cross-channel personalization and provides relevant experiences between consumers and the brands they love. It helps to enhance customer relationship and improve brand engagement.

Braze is built for today’s on-demand, always-connected customers. It compares old database with live views of every customer and uses the information to create intuitive customer experiences, campaign optimization and more.

It uses these insights to make every experience relevant and unique across personalized push notifications, email, and in-app messaging that reflects their interests, behaviors, location, previous purchases, and more.

What is Braze used for?

Braze is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Increase Customer Life Time Value by Engagement Management, Communication Management and Onboarding .

What are the top features of Braze?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Braze.

Who uses Braze?

Braze is used by Financial Services, Internet and Food & Beverages among other industries.

What are Braze alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for Braze.

Where is Braze located?

Braze is headquartered at 330 W 34th Street, 18th Floor, New York, New York 10001, US.

71 buyers and buying teams have used Cuspera to assess how well Braze solved their Mobile Marketing needs. Cuspera uses 3199 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS	TESTIMONIALS
Emily Stewart Head, CRM and Messaging Canva	With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart

CUSTOMERS	TESTIMONIALS
Emily Stewart Head, CRM and Messaging Canva	With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart