Braze Overview

Braze enables real-time, customer-centric interactions, enhancing engagement between brands and consumers. This platform specializes in mobile marketing, offering tools that facilitate personalized communication at scale. Braze's unique approach transforms traditional campaigns into meaningful conversations, adapting to the dynamic needs of businesses of all sizes. The platform's emphasis on journey orchestration ensures that brands can craft and deliver messages effectively, aligning with consumer expectations. By integrating these features, Braze supports marketers in navigating industry trends and challenges, driving more profound connections with their audience.

Use Cases

Customers recommend Engagement Management, Communication Management, Onboarding, as the business use cases that they have been most satisfied with while using Braze.

Other use cases:

  • Campaign Management
  • Helpdesk Management
  • Lifetime Value Management
  • Segmentation And Targeting
  • Competitive Intelligence
  • Coaching
  • Channel Marketing
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Business Priorities

Enhance Customer Relationships and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Braze.

Other priorities:

  • Acquire Customers
  • Improve Brand Engagement
  • Improve ROI
  • Increase Sales & Revenue
  • Launch New Products
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Improve Stakeholder Relations
  • Improve Consistency
  • Grow Market Share
  • Reduce Bounce
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Braze Use-Cases and Business Priorities: Customer Satisfaction Data

Braze works with different mediums / channels such as E-Mail. and Mobile.

Braze's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and Braze support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Braze analytics capabilities include Analytics, and Custom Reports.

Reviews

"With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users." - Emily Stewart

Peer review evidence (same sources as the product rating summary)

"...If you are looking to engage your audience with relevant messaging while also being able to add segmentation and personalization, Braze is highly recommended...." Peer review by Matt Chang, Sr Marketing Operations Manager, Grindr
"...We are using Braze to send notifications and email campaigns to our customers...." Peer review from Financial Services
"...To improve retention as well as increase paid subscriptions to Fishbrain Pro, the company used the Braze platform s customer journey management solution to create a personalized onboarding flow with email, in-app messages, and push notifications to match user opt-ins...." Case Study Fishbrain

Braze, Onesignal, Airship, Branch linking platform, TrueContext (formerly ProntoForms), etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Braze enables powerful customer engagement with ease. Scalable solutions are provided to meet any business needs.

Popular Business Setting

for Braze

Top Industries

  • Financial Services
  • Internet
  • Food & Beverages

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Braze is popular in Financial Services, Internet, and Food & Beverages and is widely used by Mid Market, Enterprise, and Small Business.

Braze Customer wins, Customer success stories, Case studies

How can Braze optimize your Engagement Management Workflow?

How can Braze enhance your Communication Management process?

How can Braze optimize your Onboarding Workflow?

What benefits does Braze offer for Campaign Management?

What solutions does Braze provide for Helpdesk Management?

71 buyers and buying teams have used Cuspera to assess how well Braze solved their Mobile Marketing needs. Cuspera uses 3199 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS TESTIMONIALS
Braze testimonial

Emily Stewart

Head, CRM and Messaging

Canva

With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart
CUSTOMERS TESTIMONIALS
Braze testimonial

Emily Stewart

Head, CRM and Messaging

Canva

With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart
 

Max - Entertainment - Large

New York, USA

Max used Braze and Snowflake to send personalized movie recommendations and reminders. They launched a "Remind Me" feature with in-app messages and push notifications for movie premieres. This campai...gn led to an 18% increase in viewers and a 13% decrease in churn. On premiere nights, viewership rose by 30% compared to a control group. Max's CRM team found the campaigns easy to repeat and iterate.

 

Hosco - Hospitality - Medium

Barcelona, Spain

Braze helped Hosco boost user engagement with personalized onboarding and re-engagement campaigns. Hosco saw a 54% increase in click-to-open rates and 10,000 new job applications. The company used Br...aze Canvas to personalize messages and nudge users to complete profiles and apply for jobs. App store ratings rose from about 4 to 4.7 on Google Play and 4.8 on Apple’s App Store. Hosco improved user retention and drove more job applications in just two months.

 

Overstock - Retail - Large

Midvale, USA

Overstock used Braze to improve customer engagement with personalized, real-time messaging. By switching to Braze, Overstock sent fewer but more targeted emails. This led to a 21% conversion rate and... a 38% open rate, both well above industry benchmarks. Automated product alerts and cross-channel messaging helped drive repeat visits and stronger customer relationships. The focus on segmentation and personalization made their campaigns more effective.

 

Hinge - Entertainment - Medium

New York, USA

Hinge used Braze to launch its “Most Compatible” campaign, aiming to help users form real connections instead of endless swiping. The campaign paired users every 24 hours based on preferences and act...ivity, using cross-channel messaging with emails, push notifications, and in-app messages. Hinge A/B tested campaign elements to boost engagement. After launch, click-through rates for emails and push notifications increased by 200%. The campaign helped users go on more dates and improved app engagement.

 

Grubhub - Food & Beverages - Large

Chicago, USA

Grubhub used Braze to send personalized year-end summary emails to 30 million diners. The campaign used dynamic content and data-driven personalization to engage users. Grubhub saw a 100% increase in... social media mentions. Word-of-mouth referrals rose by 18%. The emails highlighted diners' order history and favorite foods, boosting brand awareness.

 

FREE NOW - Transportation/Trucking/Railroad - Large

Hamburg, Germany

FREE NOW used Braze to boost driver activation by 47% with in-app messages and SMS. The company tested letting drivers choose their own incentive quests, which increased engagement. Braze's triggered... messages helped reduce ride cancellations, raising conversions by 4.33% among customers who tried to cancel. SMS campaigns to lapsed users led to a 21% rise in bookings. These strategies improved both driver retention and customer satisfaction.

Frequently Asked Questions(FAQ)

for Braze

What is Braze?

Braze is a customer engagement platform that enables cross-channel personalization and provides relevant experiences between consumers and the brands they love. It helps to enhance customer relationship and improve brand engagement.

Braze is built for today’s on-demand, always-connected customers. It compares old database with live views of every customer and uses the information to create intuitive customer experiences, campaign optimization and more.

It uses these insights to make every experience relevant and unique across personalized push notifications, email, and in-app messaging that reflects their interests, behaviors, location, previous purchases, and more.

What is Braze used for?

Braze is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Increase Customer Life Time Value by Engagement Management, Communication Management and Onboarding .

What are the top features of Braze?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Braze.

Who uses Braze?

Braze is used by Financial Services, Internet and Food & Beverages among other industries.

What are Braze alternatives?

Where is Braze located?

Braze is headquartered at 330 W 34th Street, 18th Floor, New York, New York 10001, US.
lightning

Peers used Braze for engagement management and communication management

Braze Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.55/5

Read Reviews (31)
Analytics

3.41/5

Read Reviews (151)
Custom Reports

3.26/5

Read Reviews (286)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.55/5

Read Reviews (31)
Analytics

3.41/5

Read Reviews (151)
Custom Reports

3.26/5

Read Reviews (286)

Software Failure Risk Guidance

?

for Braze

Overall Risk Meter

Low Medium High

Top Failure Risks for Braze

Braze, Inc. News

Executive

Braze to Report Q1 2027 Results, CFO to Step Down

Braze will announce its Q1 2027 financial results on May 27. CFO Isabelle Winkles will step down, with Chief Accounting Officer Pankaj Malik serving as interim CFO. Nick Rockwell will join as CIO, overseeing compliance and AI transformation. CEO Bill Magnuson praised Winkles' contributions during her tenure.

Financial

Braze to Report Fiscal First Quarter 2027 Results; Reaffirms First ...

Braze will announce its fiscal first quarter 2027 financial results on May 27, 2026, and has reaffirmed its guidance for the quarter and fiscal year. CFO Isabelle Winkles will step down, with Pankaj Malik serving as interim CFO. Nick Rockwell will join as Chief Information Officer, focusing on compliance, data governance, and AI transformation.

Executive

BRZE Press Release: Braze to Report Fiscal First Quarter 2027 Res...

Braze will announce its fiscal first-quarter 2027 financial results on May 27, 2026, and has reaffirmed its financial guidance for the quarter and fiscal year. Isabelle Winkles will step down as CFO, with Pankaj Malik serving as interim CFO. Nick Rockwell will join as CIO, focusing on AI transformation and compliance.

Executive

Braze Reaffirms Guidance, Hires CIO Amidst CFO Transition

Braze announced the departure of CFO Isabelle Winkles and the appointment of Nick Rockwell as CIO, highlighting a strategic focus on AI. Rockwell's experience at Fastly and The New York Times aligns with Braze's AI-driven goals. The company reaffirmed its financial guidance, projecting Q1 revenue between $142.5M and $143.5M, and full-year revenue between $609M and $613M, signaling stability amid leadership changes.

Braze, Inc. Profile

Company Name

Braze, Inc.

Company Website

https://www.braze.com/

Year Founded

2011

HQ Location

330 W 34th Street, 18th Floor, New York, New York 10001, US

Employees

251-500

Social

Financials

SERIES E