Braze: Use-Cases, Insights and Reviews | 2025 Cuspera

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Cross channel personalization and Mobile engagement automation platform

AI Powered

Braze Overview

Braze enables real-time, customer-centric interactions, enhancing engagement between brands and consumers. This platform specializes in mobile marketing, offering tools that facilitate personalized communication at scale. Braze's unique approach transforms traditional campaigns into meaningful conversations, adapting to the dynamic needs of businesses of all sizes. The platform's emphasis on journey orchestration ensures that brands can craft and deliver messages effectively, aligning with consumer expectations. By integrating these features, Braze supports marketers in navigating industry trends and challenges, driving more profound connections with their audience.

Use Cases

Customers recommend Engagement Management, Communication Management, Onboarding, as the business use cases that they have been most satisfied with while using Braze.

Other use cases:

Campaign Management
Helpdesk Management
Lifetime Value Management
Segmentation And Targeting
Competitive Intelligence
Coaching
Channel Marketing

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Business Priorities

Enhance Customer Relationships and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Braze.

Other priorities:

Acquire Customers
Improve Brand Engagement
Improve ROI
Increase Sales & Revenue
Launch New Products
Build Brand Awareness
Enter New Markets Internationally Or Locally
Scale Best Practices
Improve Efficiency
Improve Digital And Social Presence
Establish Thought Leadership
Improve Stakeholder Relations
Improve Consistency
Grow Market Share
Reduce Bounce

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Braze Use-Cases and Business Priorities: Customer Satisfaction Data

Braze works with different mediums / channels such as E-Mail. and Mobile.

Braze's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and Braze support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Braze analytics capabilities include Analytics, and Custom Reports.

Reviews

"With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users." - Emily Stewart

Braze, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Braze enables powerful customer engagement with ease. Scalable solutions are provided to meet any business needs.

Popular Business Setting

for Braze

Top Industries

Financial Services
Internet
Food & Beverages

Popular in

Mid Market
Enterprise
Small Business

Braze is popular in Financial Services, Internet, and Food & Beverages and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Braze Use Cases

How does Braze address your Engagement Management Challenges?

Braze is a customer engagement platform that enables businesses to build meaningful relationships with their customers through multi-channel messaging. It facilitates personalized experiences across various channels, including email, push notifications, in-app messaging, and more. Braze's features enhance user engagement, drive conversion, and help businesses scale their customer engagement efforts. The platform's advanced features require significant resources to maintain and operate at scale.

"...NASCAR used web push notifications to boost engagement and page views for their high-quality web content, and to encourage users to download and visit their mobile app. ..." Media & Entertainment

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What solutions does Braze provide for Communication Management?

Braze provides a variety of communication methods, enabling flexible and personalized messaging. The platform facilitates customized user lifecycle management and data-driven personalization. Braze offers tools for email, push notifications, and in-app messages, allowing targeted communication across multiple channels.

"...Birchbox leveraged smart segmentation to send more personalized messages, boosting email conversions by 25%. ..." Retail & eCommerce

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How can Braze optimize your Onboarding Workflow?

Braze provides thorough training and onboarding processes that include comprehensive resources, dedicated support teams, and readily available best practice references. The platform facilitates automated onboarding and marketing campaigns, enabling efficient user journey creation and improved customer engagement. Braze's onboarding processes for new products and features could be enhanced to improve user familiarity.

"...Paying attention to metrics like this can do a lot to improve campaigns over time as your team learns more about your audience s unique preferences and habits...." Case Study Dots

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Why is Braze the best choice for Campaign Management?

Braze provides an intuitive interface for creating, managing, and optimizing marketing campaigns. It enables marketers to insert dynamic content, test different campaign variations, and analyze campaign performance. While the platform offers extensive capabilities, the ability to extract data for comprehensive campaign analytics and user insights is limited.

"...Flipp all power their marketing campaigns with real-time behavior analytics from Amplitude combined with the Braze platform s personalization-driven messaging campaigns, resulting in an impressive ROI across the board including up to a 10% increase in purchases and 30% decrease in customer acquisition costs for Rappi...." Meet Your Users Where They Are

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What benefits does Braze offer for Helpdesk Management?

50+ more Business Use Cases

71 buyers and buying teams have used Cuspera to assess how well Braze solved their Mobile Marketing needs. Cuspera uses 3199 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Emily Stewart Head, CRM and Messaging Canva	With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart

CUSTOMERS	TESTIMONIALS
Emily Stewart Head, CRM and Messaging Canva	With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart

Case Studies

Entertainment

CASE STUDY Rappi

Rappi increased purchases by 80% and reactivated users by 28% within 30 days using WhatsApp. This strategy improved engagement and decreased churn effectively.

Restaurants

CASE STUDY KFC India

KFC India's "Bucket It" campaign increased average daily orders by 22%, daily revenue by 23%, new users by 22%, and repeat orders by 27%, enhancing customer retention and revenue.

Entertainment

CASE STUDY Jumbo Interactive

Jumbo Interactive boosted game ticket sales by 300% and increased app users with cross-channel campaigns, leveraging insights from Amplitude and automation via Braze.

Entertainment

CASE STUDY Second Dinner

Second Dinner used Braze Content Cards to achieve 96% user engagement with new campaigns and drive 86% of traffic to voting pages, enhancing player retention and operational efficiency.

Hospitality

CASE STUDY Virgin Red

Virgin Red optimized customer engagement by consolidating three tools into Braze, achieving a 45% open rate and over 7,000 clicks during an IP warmup, boosting new member signups.

Entertainment

CASE STUDY Max (formerly HBO Max)

Max achieved a 6X higher click rate, a 3.36% increase in viewership, and a 3.12% lift in session starts for their Fantastic Beasts campaign using personalized surveys.

Frequently Asked Questions(FAQ)

for Braze

What is Braze?

Braze is a customer engagement platform that enables cross-channel personalization and provides relevant experiences between consumers and the brands they love. It helps to enhance customer relationship and improve brand engagement.

Braze is built for today’s on-demand, always-connected customers. It compares old database with live views of every customer and uses the information to create intuitive customer experiences, campaign optimization and more.

It uses these insights to make every experience relevant and unique across personalized push notifications, email, and in-app messaging that reflects their interests, behaviors, location, previous purchases, and more.

What is Braze used for?

Braze is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Increase Customer Life Time Value by Engagement Management, Communication Management and Onboarding .