Braze: Use-Cases, Insights and Reviews | 2025 Cuspera

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Cross channel personalization and Mobile engagement automation platform

AI Powered

Braze Overview

Braze enables real-time, customer-centric interactions, enhancing engagement between brands and consumers. This platform specializes in mobile marketing, offering tools that facilitate personalized communication at scale. Braze's unique approach transforms traditional campaigns into meaningful conversations, adapting to the dynamic needs of businesses of all sizes. The platform's emphasis on journey orchestration ensures that brands can craft and deliver messages effectively, aligning with consumer expectations. By integrating these features, Braze supports marketers in navigating industry trends and challenges, driving more profound connections with their audience.

Use Cases

Customers recommend Engagement Management, Communication Management, Onboarding, as the business use cases that they have been most satisfied with while using Braze.

Other use cases:

Campaign Management
Helpdesk Management
Lifetime Value Management
Segmentation And Targeting
Competitive Intelligence
Coaching
Channel Marketing

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Business Priorities

Enhance Customer Relationships and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Braze.

Other priorities:

Acquire Customers
Improve Brand Engagement
Improve ROI
Increase Sales & Revenue
Launch New Products
Build Brand Awareness
Enter New Markets Internationally Or Locally
Scale Best Practices
Improve Efficiency
Improve Digital And Social Presence
Establish Thought Leadership
Improve Stakeholder Relations
Improve Consistency
Grow Market Share
Reduce Bounce

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Braze Use-Cases and Business Priorities: Customer Satisfaction Data

Braze works with different mediums / channels such as E-Mail. and Mobile.

Braze's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and Braze support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Braze analytics capabilities include Analytics, and Custom Reports.

Reviews

"With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users." - Emily Stewart

Braze, Onesignal, Airship, Branch linking platform, TrueContext (formerly ProntoForms), etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Braze enables powerful customer engagement with ease. Scalable solutions are provided to meet any business needs.

Popular Business Setting

for Braze

Top Industries

Financial Services
Internet
Food & Beverages

Popular in

Mid Market
Enterprise
Small Business

Braze is popular in Financial Services, Internet, and Food & Beverages and is widely used by Mid Market, Enterprise, and Small Business.

Braze Customer wins, Customer success stories, Case studies

What Are the key features of Braze for Engagement Management?

Braze is a customer engagement platform that enables businesses to build meaningful relationships with their customers through multi-channel messaging. It facilitates personalized experiences across various channels, including email, push notifications, in-app messaging, and more. Braze's features enhance user engagement, drive conversion, and help businesses scale their customer engagement efforts. The platform's advanced features require significant resources to maintain and operate at scale.

"...If you're looking for a customer engagement platform for your app, I'd suggest considering them as a partner...." Peer review by Administrator

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How does Braze address your Communication Management Challenges?

Braze provides a variety of communication methods, enabling flexible and personalized messaging. The platform facilitates customized user lifecycle management and data-driven personalization. Braze offers tools for email, push notifications, and in-app messages, allowing targeted communication across multiple channels.

"...It also gave our team the chance to try out AMP code in a real scenario and we are keen for other clients to make the leap ensuring they have a platform like Braze that supports sending AMP emails...." Case Study Babylon

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What makes Braze ideal for Onboarding?

Braze provides thorough training and onboarding processes that include comprehensive resources, dedicated support teams, and readily available best practice references. The platform facilitates automated onboarding and marketing campaigns, enabling efficient user journey creation and improved customer engagement. Braze's onboarding processes for new products and features could be enhanced to improve user familiarity.

"...Email onboarding, IP warming plan, personalized recommendations and monitoring Data Services...." Customer Support & Services

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What solutions does Braze provide for Campaign Management?

Braze provides an intuitive interface for creating, managing, and optimizing marketing campaigns. It enables marketers to insert dynamic content, test different campaign variations, and analyze campaign performance. While the platform offers extensive capabilities, the ability to extract data for comprehensive campaign analytics and user insights is limited.

"...-Tooling, Products, and Features: Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering...." Peer review by Kym V., Senior Manager, CRM

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How can Braze optimize your Helpdesk Management Workflow?

71 buyers and buying teams have used Cuspera to assess how well Braze solved their Mobile Marketing needs. Cuspera uses 3199 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS	TESTIMONIALS
Emily Stewart Head, CRM and Messaging Canva	With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart

CUSTOMERS	TESTIMONIALS
Emily Stewart Head, CRM and Messaging Canva	With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart

Rightmove - Real Estate

Braze helped Rightmove improve their email marketing. Rightmove needed better personalization and faster email delivery for up to 6 million daily emails. The Braze Email Deliverability Services team ...created a custom migration plan with strategic IP warming. Rightmove finished the migration ahead of schedule. They saw a 10% increase in clickthrough rate and cut bounce rates by over 50%. Large email sends now finish in 30 minutes instead of 4 hours.

Central Retail - Retail

Braze helped Central Retail migrate their tech stack and improve customer messaging. Central Retail needed to move seven business units and 250 campaigns in under two months. Braze provided a phased ...rollout plan, onboarding sessions, and technical support. Central Retail sent 97.5 million messages in the first two months. They now use cross-channel campaigns with email and push notifications. Central Retail launched 382 million messages and 2,750 active Braze Canvases to date.

e.l.f. Beauty - Retail

Braze helped e.l.f. Beauty improve its digital customer experience and boost loyalty program adoption. e.l.f. used Braze to launch creative campaigns across mobile push, SMS, and in-app messages. The... company saw a 125% increase in monthly mobile app usage over six months. Loyalty offer redemptions rose by 58% year-over-year. e.l.f. also saved time by streamlining campaign processes and expanded digital engagement for its 5.3 million loyalty members.

Erewhon - Retail

Braze helped Erewhon grow by enabling personalized, cross-channel marketing. Erewhon needed a platform to scale and support new channels. With Braze, they launched over 30 tailored journeys for loyal...ty members. Erewhon saw a 20% lift in mobile order engagement and a 2X increase in monthly active users. Campaign setup time dropped by about 33%. Braze's integrations with Shopify and Zapier improved data flow and campaign relevance.

BandLab - Media & Entertainment

Braze helped BandLab move users from free Studio to paid Memberships. BandLab used in-app messages, Content Cards, and push notifications to promote features and drive trials. They tested different m...essages and used Personalized Paths for targeted journeys. Content Cards led to a 12.1% impression-to-click rate and a 6.4% click-to-membership rate for power users. BandLab now uses Braze across the customer lifecycle to boost engagement and monetization.

Wondery - Media & Entertainment

Braze Content Cards™ helped Wondery boost audience engagement and promote Wondery+, their premium service. Wondery used Content Cards to deliver targeted content inside their app, making recommendati...ons without interrupting users. Users who engaged with Content Cards listened to 64% more unique episodes per week. Total click-through rates increased by 152% compared to unique CTRs. Wondery implemented Content Cards in six weeks, improving both marketing and product experience.

Frequently Asked Questions(FAQ)

for Braze

What is Braze?

Braze is a customer engagement platform that enables cross-channel personalization and provides relevant experiences between consumers and the brands they love. It helps to enhance customer relationship and improve brand engagement.

Braze is built for today’s on-demand, always-connected customers. It compares old database with live views of every customer and uses the information to create intuitive customer experiences, campaign optimization and more.

It uses these insights to make every experience relevant and unique across personalized push notifications, email, and in-app messaging that reflects their interests, behaviors, location, previous purchases, and more.

What is Braze used for?

Braze is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Increase Customer Life Time Value by Engagement Management, Communication Management and Onboarding .