Braze Overview

This is a summary of the comprehensive capabilities and benefits of Braze based on over 3199 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Braze, MoEngage, CleverTap, Onesignal, Leanplum, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Braze is right for your needs? Our Cuspera AI engine can evaluate how Braze fits your specific business needs, industry, and context. Get your personalized assessment report today.

Braze supports business activities such as:

  • Engagement Management
  • Communication Management
  • Training & Onboarding
  • Campaign Management
  • Helpdesk Management

Braze can help you with many business goals, such as Enhance Customer Relationships, Increase Customer Life Time Value, Acquire Customers, Improve Brand Engagement, Improve ROI, etc. It can help manage these activities if you use E-Mail and Mobile for these needs. As a solution, Braze's capabilities include Personalization, Alerts: Popups & Notifications, Dashboard, etc.

Braze was founded in 2011. Financial Services Vertical is its biggest customer base.

Reviews

"With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. " - Emily Stewart

Braze Reviews

71 buyers and buying teams have used Cuspera to assess how well Braze solved their Mobile Marketing needs. Cuspera uses 3199 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Business Priorities

Enhance Customer Relationships and Increase Customer Life Time Value are the most popular business priorities peers achieved using Braze.

Other priorities:

  • Acquire Customers
  • Improve Brand Engagement
  • Improve ROI
  • Increase Sales & Revenue
  • Launch New Products
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Improve Stakeholder Relations
  • Improve Consistency
  • Grow Market Share
  • Reduce Bounce
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Communication Management , Training & Onboarding , as the business use cases that they have been most satisfied while using Braze.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.80/5

Read Reviews (510)

"...Braze is a tool that had integrated nicely with our products, furthermore it has opened up several possibilities for actively engaging with our users...."
engaging and following up

4.79/5

Read Reviews (353)

"...The positive results prove that interactive email is engaging as well as actionable when you think about the user first...."
Communication Management with E-Mail and Mobile

4.97/5

Read Reviews (90)

"...They need a platform that allows them to A customer can use Braze's platform to create, manage, and actually run (i.e. send the emails, push notifications, etc...." Jeff Knupp: Extended Absence
sending & publishing communications

4.96/5

Read Reviews (69)

"...Plus, NASCAR uses web push notifications to drive by sending messages that encourage users to download their mobile app, potentially opening up new outreach possibilities. ..."
Training & Onboarding with E-Mail

4.12/5

Read Reviews (65)

"...Push Braze hard throughout the onboarding process to make sure everything is flowing smoothly and properly...."
PEER EXPERIENCES
Engagement Management

4.80/5

Read Reviews (510)

"...Braze is a tool that had integrated nicely with our products, furthermore it has opened up several possibilities for actively engaging with our users...." Peer review by Mark McRae, Senior Software Quality Assurance Engineer, The Christian Broadcasting Network
engaging and following up

4.80/5

Read Reviews (353)

Communication Management with E-Mail and Mobile

4.97/5

Read Reviews (90)

"...They need a platform that allows them to A customer can use Braze's platform to create, manage, and actually run (i.e. send the emails, push notifications, etc...." Jeff Knupp: Extended Absence
sending & publishing communications

4.97/5

Read Reviews (69)

Training & Onboarding with E-Mail

4.12/5

Read Reviews (65)

"...Push Braze hard throughout the onboarding process to make sure everything is flowing smoothly and properly...." Peer review by Executive Sponsor

50+ more Business Use Cases

Our AI advisor, Wyz, harnessed 3199 insights from peers and experts to help you assess how these Braze use cases fit your Mobile Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Braze testimonial

Emily Stewart

Head, CRM and Messaging

Canva

With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart
CUSTOMERS TESTIMONIALS
Braze testimonial

Emily Stewart

Head, CRM and Messaging

Canva

With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart

Case Studies

COMPANY CASE STUDIES
Braze case study
Case Study Dots

Dots Used Smart Segmentation To Boost Total Revenue By 33%

Read More
Braze case study
Case Study Deliveroo

How Meal Delivery Service Deliveroo Satisfied Its Global Hunger For Data

Read More
Braze case study
Case Study Payomatic

Payomatic Boosts Mobile App Adoption And Lifetime Value With Data-Driven Marketing

Read More

Frequently Asked Questions(FAQ)

for Braze

What is Braze?

Braze is a customer engagement platform that enables cross-channel personalization and provides relevant experiences between consumers and the brands they love. It helps to enhance customer relationship and improve brand engagement.

What is Braze used for?

Braze is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Increase Customer Life Time Value by Engagement Management, Communication Management and Training & Onboarding .

What are the top features of Braze?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Braze.

Who uses Braze?

Braze is used by Financial Services, Internet and Food & Beverages among other industries.

What are Braze alternatives?

MoEngage, CleverTap, Onesignal and Leanplum are popular alternatives for Braze.

Where is Braze located?

Braze is headquartered at 330 W 34th Street, 18th Floor, New York, New York 10001, US.

Popular Business Setting

for Braze

Top Industries

  • Financial Services
  • Internet
  • Food & Beverages

Popular in

  • Mid Market
  • Enterprise
  • Small Business
lightning

Peers used Braze to Enhance customer relationships and Increase customer life time value

Peer and Expert Opinion on Features

for Braze

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.51/5

Read Reviews (293)
Alerts: popups & Notifications

4.10/5

Read Reviews (223)
Dashboard

2.76/5

Read Reviews (36)
Gamification

4.20/5

Read Reviews (21)
Templates

2.58/5

Read Reviews (16)
FEATURES RATINGS AND REVIEWS
Personalization

4.51/5

Read Reviews (293)
Alerts: popups & Notifications

4.10/5

Read Reviews (223)
Dashboard

2.76/5

Read Reviews (36)
Gamification

4.20/5

Read Reviews (21)
Templates

2.58/5

Read Reviews (16)

IT and Other Capabilities

for Braze

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.44/5

Read Reviews (82)
Data Import

3.15/5

Read Reviews (175)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.44/5

Read Reviews (82)
Data Import

3.15/5

Read Reviews (175)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.62/5

Read Reviews (57)
24/7 Support

4.56/5

Read Reviews (238)
Phone Support

4.55/5

Read Reviews (23)
Chat Support

4.37/5

Read Reviews (24)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.62/5

Read Reviews (57)
24/7 Support

4.56/5

Read Reviews (238)
Phone Support

4.55/5

Read Reviews (23)
Chat Support

4.37/5

Read Reviews (24)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.55/5

Read Reviews (31)
Analytics

3.41/5

Read Reviews (151)
Custom Reports

3.26/5

Read Reviews (286)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.55/5

Read Reviews (31)
Analytics

3.41/5

Read Reviews (151)
Custom Reports

3.26/5

Read Reviews (286)

Software Failure Risk Guidance

?

for Braze

Overall Risk Meter

Low Medium High

Top Failure Risks for Braze

Vendor Profile Details

Company Name

Braze

Company Website

https://www.braze.com/

Year Founded

2011

HQ Location

330 W 34th Street, 18th Floor, New York, New York 10001, US

Employees

251-500

Social

Financials

SERIES E