Braze: Use-Cases, Insights and Reviews | 2025 Cuspera

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Cross channel personalization and Mobile engagement automation platform

AI Powered

Braze Overview

Braze enables real-time, customer-centric interactions, enhancing engagement between brands and consumers. This platform specializes in mobile marketing, offering tools that facilitate personalized communication at scale. Braze's unique approach transforms traditional campaigns into meaningful conversations, adapting to the dynamic needs of businesses of all sizes. The platform's emphasis on journey orchestration ensures that brands can craft and deliver messages effectively, aligning with consumer expectations. By integrating these features, Braze supports marketers in navigating industry trends and challenges, driving more profound connections with their audience.

Use Cases

Customers recommend Engagement Management, Communication Management, Onboarding, as the business use cases that they have been most satisfied with while using Braze.

Other use cases:

Campaign Management
Helpdesk Management
Lifetime Value Management
Segmentation And Targeting
Competitive Intelligence
Coaching
Channel Marketing

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Business Priorities

Enhance Customer Relationships and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Braze.

Other priorities:

Acquire Customers
Improve Brand Engagement
Improve ROI
Increase Sales & Revenue
Launch New Products
Build Brand Awareness
Enter New Markets Internationally Or Locally
Scale Best Practices
Improve Efficiency
Improve Digital And Social Presence
Establish Thought Leadership
Improve Stakeholder Relations
Improve Consistency
Grow Market Share
Reduce Bounce

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Braze Use-Cases and Business Priorities: Customer Satisfaction Data

Braze works with different mediums / channels such as E-Mail. and Mobile.

Braze's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and Braze support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Braze analytics capabilities include Analytics, and Custom Reports.

Reviews

"With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users." - Emily Stewart

Braze, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Braze enables powerful customer engagement with ease. Scalable solutions are provided to meet any business needs.

Popular Business Setting

for Braze

Top Industries

Financial Services
Internet
Food & Beverages

Popular in

Mid Market
Enterprise
Small Business

Braze is popular in Financial Services, Internet, and Food & Beverages and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Braze Use Cases

What Are the key features of Braze for Engagement Management?

Braze is a customer engagement platform that enables businesses to build meaningful relationships with their customers through multi-channel messaging. It facilitates personalized experiences across various channels, including email, push notifications, in-app messaging, and more. Braze's features enhance user engagement, drive conversion, and help businesses scale their customer engagement efforts. The platform's advanced features require significant resources to maintain and operate at scale.

"...We want to create user engagement through our mobile app, and Braze has helped us test out different ways to further optimize our campaign efforts...." Peer review from Education

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How can Braze enhance your Communication Management process?

Braze provides a variety of communication methods, enabling flexible and personalized messaging. The platform facilitates customized user lifecycle management and data-driven personalization. Braze offers tools for email, push notifications, and in-app messages, allowing targeted communication across multiple channels.

"...Birchbox leveraged smart segmentation to send more personalized messages, boosting email conversions by 25%. ..." Retail & eCommerce

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What Are the key features of Braze for Onboarding?

Braze provides thorough training and onboarding processes that include comprehensive resources, dedicated support teams, and readily available best practice references. The platform facilitates automated onboarding and marketing campaigns, enabling efficient user journey creation and improved customer engagement. Braze's onboarding processes for new products and features could be enhanced to improve user familiarity.

"...Revenue generated by the IBM Cloud onboarding experience...." Case Study IBM

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What benefits does Braze offer for Campaign Management?

Braze provides an intuitive interface for creating, managing, and optimizing marketing campaigns. It enables marketers to insert dynamic content, test different campaign variations, and analyze campaign performance. While the platform offers extensive capabilities, the ability to extract data for comprehensive campaign analytics and user insights is limited.

"...Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering...." Peer review by Team Lead in Marketing

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How does Braze facilitate Helpdesk Management?

50+ more Business Use Cases

71 buyers and buying teams have used Cuspera to assess how well Braze solved their Mobile Marketing needs. Cuspera uses 3199 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Emily Stewart Head, CRM and Messaging Canva	With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart

CUSTOMERS	TESTIMONIALS
Emily Stewart Head, CRM and Messaging Canva	With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart

Case Studies

CASE STUDY NAVER WEBTOON

Braze helped NAVER WEBTOON improve user engagement and webtoon completion rates. NAVER WEBTOON integrated its recommendation engine with Braze Connected Content to deliver real-time, personalized con...tent. This automation reduced marketer workload and enabled dynamic recommendations for all users. NAVER WEBTOON saw significant increases in click-through rates, completion rates, and payment rates after the integration.

CASE STUDY Kayo Sports

Braze helped Kayo Sports use AI to send personalized messages to each subscriber. Kayo Sports built a system called Customer Cortex with Braze and OfferFit. This system used data and AI to pick the b...est message, channel, and time for every user. Kayo Sports saw a 14% increase in subscriptions, an 8% rise in average annual occupancy, and a 105% boost in cross-sells. Subscription prices also went up by 20%.

CASE STUDY Peacock

Braze helped Peacock reduce churn by 20% with a personalized year-in-review campaign. Peacock used Braze, mParticle, and Movable Ink to highlight each user's viewing habits and favorite genres. The c...ampaign led to a 6% higher upgrade rate from free to paid subscriptions. Peacock also saw a 2-point increase in return rate to view content. The campaign helped Peacock keep more subscribers and boost engagement.

Restaurants

CASE STUDY Pizza Hut

Braze helped Pizza Hut improve its customer engagement. Pizza Hut used Braze to launch a machine learning multivariate test for email. This new approach led to a 30% increase in transactions. Revenue... went up by 21%. Profit increased by 10%. Braze made it easy for Pizza Hut to use more channels and personalize messages for customers.

CASE STUDY NAVER WEBTOON

Braze Cloud Data Ingestion helped NAVER WEBTOON improve user retention and lifetime value. NAVER WEBTOON used its own user modeling data to send personalized messages to different user groups. The co...mpany automated CRM processes, saving 640 work hours each month. They synced 5 million users to Braze in 10 minutes. Machine learning powered their CRM strategy, boosting engagement and purchases.

Financial Services

CASE STUDY Hugosave

Braze helped Hugosave improve onboarding with data-driven engagement and gamification. Hugosave used Braze to create a personalized, cross-channel onboarding journey for new users. The onboarding inc...luded gamified 'Quests' and rewards, delivered through email and content cards. As a result, the rate of clients progressing to opening a full account increased by more than 300%. Hugosave now provides tailored guidance and nudges to help users build good financial habits.

Frequently Asked Questions(FAQ)

for Braze

What is Braze?

Braze is a customer engagement platform that enables cross-channel personalization and provides relevant experiences between consumers and the brands they love. It helps to enhance customer relationship and improve brand engagement.

Braze is built for today’s on-demand, always-connected customers. It compares old database with live views of every customer and uses the information to create intuitive customer experiences, campaign optimization and more.

It uses these insights to make every experience relevant and unique across personalized push notifications, email, and in-app messaging that reflects their interests, behaviors, location, previous purchases, and more.

What is Braze used for?

Braze is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Increase Customer Life Time Value by Engagement Management, Communication Management and Onboarding .