Drift Overview

Drift is the world's first and only conversational marketing and sales platform. Everything starts with a conversation to drive customer engagement and business growth.

Use Cases

Customers recommend Engagement Management, Playbook Creation, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Drift.

Other use cases:

  • Account Management
  • Conversion Management
  • Communication Management
  • Lead Engagement
  • Training & Onboarding
  • Helpdesk Management
  • Capturing Leads
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Drift.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Launch New Products
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Improve Internal Communications
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Improve Navigation
See all business priorities See less business priorities

Drift Use-Cases and Business Priorities: Customer Satisfaction Data

Drift works with different mediums / channels such as Website. and Chat.

Drift's features include Bot, Personalization, Alerts: Popups & Notifications, etc. and Drift support capabilities include AI Powered, Chat Support, Email Support, etc. also Drift analytics capabilities include Analytics, and Custom Reports.

Reviews

"I knew a form wasn't the way anymore. We had to modernize our web experience and make it easier for potential customers to connect with us." - Adrian Cohn

Drift, Qualified, Continually, Ada, Verint Messaging, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Drift

Top Industries

  • Computer Software
  • Information Technology and Services
  • Human Resources

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Drift is popular in Computer Software, Information Technology And Services, and Human Resources and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Drift Use Cases

How does Drift address your Engagement Management Challenges?

How efficiently Does Drift manage your Playbook Creation?

What Are the key features of Drift for Generation Of New Leads?

How can Drift optimize your Account Management Workflow?

What solutions does Drift provide for Conversion Management?

33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Drift testimonial

Adrian Cohn

Director of Brand & Communications

Smartling
I knew a form wasn't the way anymore. We had to modernize our web experience and make it easier for potential customers to connect with us. Testimonial By Adrian Cohn
Drift testimonial

Michelle Boockoff-Bajdek

CMO

Skillsoft
Like many other enterprise companies, we are undergoing a true digital transformation, and it's critical that we invest in solutions that have a positive impact on the entire organization. Drift is creating a tremendous amount of efficiency across our teams, particularly marketing and business deve...lopment, helping us to accelerate pipeline creation and ultimately our conversion to revenue.

Testimonial By Michelle Boockoff-Bajdek
Drift testimonial

Georgi Mirazchiev

Head of Demand & Digital

Bynder
Drift gives us a very tangible advantage in the marketplace. It's super easy to use and helps us make great first impressions. It has also made a massive difference for us by introducing Conversational Marketing to our team. Testimonial By Georgi Mirazchiev
CUSTOMERS TESTIMONIALS
Drift testimonial

Adrian Cohn

Director of Brand & Communications

Smartling
I knew a form wasn't the way anymore. We had to modernize our web experience and make it easier for potential customers to connect with us. Testimonial By Adrian Cohn
Drift testimonial

Michelle Boockoff-Bajdek

CMO

Skillsoft
Like many other enterprise companies, we are undergoing a true digital transformation, and it's critical that we invest in solutions that have a positive impact on the entire organization. Drift is creating a tremendous amount of efficiency across our teams, particularly marketing and business deve...lopment, helping us to accelerate pipeline creation and ultimately our conversion to revenue.

Testimonial By Michelle Boockoff-Bajdek
Drift testimonial

Georgi Mirazchiev

Head of Demand & Digital

Bynder
Drift gives us a very tangible advantage in the marketplace. It's super easy to use and helps us make great first impressions. It has also made a massive difference for us by introducing Conversational Marketing to our team. Testimonial By Georgi Mirazchiev

Case Studies

Computer Software

CASE STUDY Wrike

Wrike used Salesloft to improve their sales process. They wanted to reduce complexity and boost productivity by unifying their sales tools. With Salesloft, Wrike reached 20% of trial users within 10 ...minutes, up from 1%. Email open rates rose from the twenties to the low forties. They saved $350K by consolidating their sales tech stack. Nearly all sales reps now submit weekly forecasts. Wrike streamlined workflows and improved sales results with Salesloft.

Read more →
Marketing and Advertising

CASE STUDY durhamlane

Salesloft helped durhamlane boost SDR productivity. The platform automated manual tasks and made prospecting easier. SDRs now use one view instead of many browser tabs. Salesloft gave structured, mul...ti-channel cadences for consistent messaging. Managers gained better visibility for coaching and performance improvement. This led to more efficient outbound engagement for durhamlane's B2B clients.

Read more →
Information Technology and Services

CASE STUDY Seamless.AI

Salesloft helped Seamless.AI improve customer success operations. Seamless.AI had problems with fragmented communication and manual processes. Their teams could not see all customer interactions in o...ne place. Salesloft gave them better tools to manage renewals and account growth. The platform increased retention rates and made support more consistent.

Read more →
Manufacturing

CASE STUDY Vention

Salesloft helped Vention organize and streamline its sales process. Vention switched to another platform to cut costs but faced disorganized data and slow sales. Salesloft's customizable cadences and... easy-to-use interface improved rep efficiency and productivity. The team quickly adopted Salesloft again. New reps used Salesloft's AI and Rhythm features to ramp up faster and drive results.

Read more →
Manufacturing

CASE STUDY 3M

Salesloft helped 3M improve its inside sales team in the US and Canada. 3M wanted to boost rep productivity and make new hire training faster. They used Salesloft to reach more customers, streamline ...messaging, and keep sales data accurate. 3M cut the time to close deals by 60%. Salesloft made it easier for new sales reps to get started and helped the team maximize revenue.

Read more →
Insurance

CASE STUDY NFP

Salesloft helped NFP set and track their first-ever KPIs. NFP needed a modern sales process and better sales goal tracking. Salesloft’s activity tracking and Salesforce integration made work easier f...or NFP reps. Salesloft Analytics gave the sales enablement team insights to set KPIs and measure success. This helped NFP ramp up new sales recruits and improve sales process consistency.

Read more →

Video

More Qualified Pipeline: Faster — How to Do It with Drift

Video Thumbnail

Frequently Asked Questions(FAQ)

for Drift

What is Drift?

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.

The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.

What is Drift used for?

Drift is a Conversational Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Playbook Creation and Generation Of New Leads .

What are the top features of Drift?

bot, Personalization and Alerts: popups & Notifications are some of the top features of Drift.

Who uses Drift?

Drift is used by Computer Software, Information Technology And Services and Human Resources among other industries.

What are Drift alternatives?

Qualified, Continually, Ada and Verint Messaging are popular alternatives for Drift.

Where is Drift located?

Drift is headquartered at 1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309.
lightning

Peers used Drift for engagement management and playbook creation

Drift Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (135)
Analytics

4.10/5 ★

Read Reviews (200)
Custom Reports

3.56/5 ★

Read Reviews (523)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (135)
Analytics

4.10/5 ★

Read Reviews (200)
Custom Reports

3.56/5 ★

Read Reviews (523)

Software Failure Risk Guidance

?

for Drift

Overall Risk Meter

Low Medium High

Top Failure Risks for Drift

Salesloft, Inc News

Company

Salesloft platform integration restored after probe reveals monthslong GitHub account compromise

Salesloft's platform integration with Salesforce has been restored following a supply chain attack linked to a compromised GitHub account. The attack, conducted by UNC6395, targeted Salesforce instances using compromised OAuth tokens. Drift remains disabled as a precaution. The breach affected several security companies, including Palo Alto Networks and Cloudflare.

Read more →
Customer

Zscaler says it suffered data breach following Salesloft Drift compromise - TechRadar

Salesloft's Drift platform was compromised, leading to a data breach at Zscaler. Attackers accessed sensitive customer data, including names, emails, and product information, but Zscaler's systems remained secure. The breach is linked to third-party cyberattacks, with ShinyHunters and UNC6395 suspected. Zscaler revoked Drift integrations and is investigating.

Read more →
Company

Salesloft Drift attacks hit Cloudflare, Palo Alto Networks, Zscaler

Salesloft's Drift platform was involved in a significant security breach impacting multiple companies, including Cloudflare and Palo Alto Networks. The breach, linked to integrations with Salesforce, exposed sensitive data but did not affect Salesloft's core platform. Salesloft plans to take Drift offline to enhance security. The breach has raised widespread concern among affected customers.

Read more →
Product

UPDATE: Organizations Using the Salesloft Drift AI Chat Agent Must Check It for Compromise

FreeConference.com has launched an updated version of its mobile app for Android, enhancing user experience with features like conference access via code, improved performance, and smaller download size. The app now syncs with the latest web version, allowing users to schedule and join meetings, video conferences, and view shared screens directly from their Android devices.

Read more →

Salesloft, Inc Profile

Company Name

Salesloft, Inc

Company Website

https://salesloft.com/

Year Founded

2011

HQ Location

1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES D