Drift Overview

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.

The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.

Cuspera Reviews

33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7441 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Drift.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Launch New Products
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Improve Internal Communications
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Playbook Creation , Generation Of New Leads , as the business use cases that they have been most satisfied while using Drift.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Website

4.77/5

Read Reviews (592)

"...The second one is identifying possible prospects based on a number of factors like time on the website, the number of pageviews, company size, and industry (through the Clearbit integration) and proactively engage them with automated questions and specialized offerings so that we can start a conversation with them and eventually gather their contact details...." Peer review by Team Lead in Marketing
engaging and following up

4.72/5

Read Reviews (485)

engaging with scheduling & cadence

4.30/5

Read Reviews (7)

Playbook Creation with Website and Chat

3.66/5

Read Reviews (255)

"...Drift's initial email capture playbook worked so well for us that we ended up expanding to their enterprise level to take advantage of Clearbit targeting and other features...." Peer review by Steve G, Director
talk track creation

4.16/5

Read Reviews (2)

Generation Of New Leads with Website

4.91/5

Read Reviews (128)

"...Generating leads and capturing site analytics...." Peer review by Executive Sponsor
PEER EXPERIENCES
Engagement Management with Website

4.77/5

Read Reviews (592)

"...The second one is identifying possible prospects based on a number of factors like time on the website, the number of pageviews, company size, and industry (through the Clearbit integration) and proactively engage them with automated questions and specialized offerings so that we can start a conversation with them and eventually gather their contact details...." Peer review by Team Lead in Marketing
engaging and following up

4.77/5

Read Reviews (485)

engaging with scheduling & cadence

4.77/5

Read Reviews (7)

Playbook Creation with Website and Chat

3.66/5

Read Reviews (255)

"...Drift's initial email capture playbook worked so well for us that we ended up expanding to their enterprise level to take advantage of Clearbit targeting and other features...." Peer review by Steve G, Director
talk track creation

3.66/5

Read Reviews (2)

Generation Of New Leads with Website

4.91/5

Read Reviews (128)

"...Generating leads and capturing site analytics...." Peer review by Executive Sponsor

73+ more Business Use Cases

Our AI advisor, Wyz, harnessed 7441 insights from peers and experts to help you assess how these Drift use cases fit your Conversational Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Ed Breault

CMO

Aprimo

It didn't take long for us to realize the very tangible ROI of using Drift to streamline and modernize the way we engage with our prospects. Soon after implementing Drift, we had our fastest close since we re-launched the business. We were able to reduce the sales cycle from 8 months to only 45 day...s.

Testimonial By Ed Breault

Kevin Haverty

Chief Revenue Officer

ServiceNow

Drift’s Virtual Selling Assistants have helped ServiceNow quickly reach more customers globally, increasing overall sales pipeline by 10% without added headcount. Testimonial By Kevin Haverty

George Gallegos

CEO

Jitterbit

Drift helps us close the gap between sales and marketing. It's a part of the fabric of our tech stack across both functions front-end to back-end. And the more we expand our deployment and optimize it, the better our results. Testimonial By George Gallegos
CUSTOMERS TESTIMONIALS

Ed Breault

CMO

Aprimo

It didn't take long for us to realize the very tangible ROI of using Drift to streamline and modernize the way we engage with our prospects. Soon after implementing Drift, we had our fastest close since we re-launched the business. We were able to reduce the sales cycle from 8 months to only 45 day...s.

Testimonial By Ed Breault

Kevin Haverty

Chief Revenue Officer

ServiceNow

Drift’s Virtual Selling Assistants have helped ServiceNow quickly reach more customers globally, increasing overall sales pipeline by 10% without added headcount. Testimonial By Kevin Haverty

George Gallegos

CEO

Jitterbit

Drift helps us close the gap between sales and marketing. It's a part of the fabric of our tech stack across both functions front-end to back-end. And the more we expand our deployment and optimize it, the better our results. Testimonial By George Gallegos

Case Studies

COMPANY CASE STUDIES
Case Study WebPT

Here’s How WebPT Used Drift To Triple Monthly Chat Leads & Boost Their Advertising ROI

Read More
Case Study Demandbase

How The World’s Leader In ABM Used Drift To Convert 150% More Leads Into Opportunities Than Traditional Forms

Read More
Case Study Lattice

One Platform To Rule Them All: Why Lattice Made The Switch From Intercom To Drift To Book More Sales Meetings

Read More

Popular Business Setting

for Drift

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Drift to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for Drift

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
bot

4.08/5

Read Reviews (508)
Personalization

4.43/5

Read Reviews (361)
Alerts: popups & Notifications

2.20/5

Read Reviews (114)
Landing page

4.27/5

Read Reviews (68)
Feedback surveys

4.47/5

Read Reviews (58)
FEATURES RATINGS AND REVIEWS
bot

4.08/5

Read Reviews (508)
Personalization

4.43/5

Read Reviews (361)
Alerts: popups & Notifications

2.20/5

Read Reviews (114)
Landing page

4.27/5

Read Reviews (68)
Feedback surveys

4.47/5

Read Reviews (58)

IT and Other Capabilities

for Drift

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.48/5

Read Reviews (161)
Data Import

3.47/5

Read Reviews (363)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.48/5

Read Reviews (161)
Data Import

3.47/5

Read Reviews (363)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.44/5

Read Reviews (383)
Email Support

4.44/5

Read Reviews (82)
Phone Support

4.31/5

Read Reviews (78)
24/7 Support

3.99/5

Read Reviews (908)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.44/5

Read Reviews (383)
Email Support

4.44/5

Read Reviews (82)
Phone Support

4.31/5

Read Reviews (78)
24/7 Support

3.99/5

Read Reviews (908)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.79/5

Read Reviews (134)
Analytics

4.07/5

Read Reviews (192)
Custom Reports

3.54/5

Read Reviews (512)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.79/5

Read Reviews (134)
Analytics

4.07/5

Read Reviews (192)
Custom Reports

3.54/5

Read Reviews (512)

Failure Risk Guidance Security Report

?

for Drift

Overall Risk Meter

Low Medium High

Top Failure Risks for Drift

Vendor Profile Details

Company Name

Drift

Company Website

https://www.drift.com/

Year Founded

2014

HQ Location

222 Berkley Street, 6th Floor, Boston, Massachusetts 02116, US

Employees

251-500

Social

Financials

Series C