Drift Overview
Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.
Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.
The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.
Cuspera Reviews
33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Drift.
Use Cases
Peers recommend Engagement Management , Playbook Creation , Generation Of New Leads , as the business use cases that they have been most satisfied while using Drift.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with Website |
4.77/5 ★ |
"...We use Drift to engage visitors on our website, collect feedback responses, and capture leads...." Peer review by John Rougeux, VP Marketing, North America, Skyfii |
| engaging and following up |
4.73/5 ★ |
"...If they're on chat, they're usually engaged and ready to talk!..." Peer review by Derek B., Sales Development Representative |
| engaging with scheduling & cadence |
4.30/5 ★ |
"...Creating emails cadences, how you can see and approach prospects in real time...." Peer review by Laura B, Sales Development Representative |
| Playbook Creation with Website and Chat |
3.68/5 ★ |
"...By looking at which playbook is deploying on what page, it is easy for my reps to easily respond to and interact with customers to get them the answers they need quicker than they'd usually expect...." Peer review by Aleks M., Account Manager |
| talk track creation |
4.16/5 ★ |
"...Its UI is simple to grasp, and makes building talk tracks easy...." Peer review by Mike Thompson, Security Researcher, InfoSec Institute |
| Generation Of New Leads with Website |
4.90/5 ★ |
"...One of the unexpected benefits Zenefits experienced with Drift is the way it creates new opportunities. ..." Case Study Zenefits |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with Website |
4.77/5 ★ |
"...We use Drift to engage visitors on our website, collect feedback responses, and capture leads...." Peer review by John Rougeux, VP Marketing, North America, Skyfii |
|
| engaging and following up |
4.77/5 ★ |
| engaging with scheduling & cadence |
4.77/5 ★ |
| Playbook Creation with Website and Chat |
3.68/5 ★ |
"...By looking at which playbook is deploying on what page, it is easy for my reps to easily respond to and interact with customers to get them the answers they need quicker than they'd usually expect...." Peer review by Aleks M., Account Manager |
|
| talk track creation |
3.68/5 ★ |
| Generation Of New Leads with Website |
4.90/5 ★ |
"...One of the unexpected benefits Zenefits experienced with Drift is the way it creates new opportunities. ..." Case Study Zenefits |
|
65+ more Business Use Cases
Our AI advisor, Wyz, harnessed 7577 insights from peers and experts to help you assess how these Drift use cases fit your Conversational Marketing needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Within the first thirty minutes of connecting our target accounts to Drift, we had started conversations with key contacts at two of our target accounts. In a matter of moments, our reps had the opportunity to go from one-way email outbound to two-way conversation. Testimonial By Alexander Araujo |
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At ROI·DNA, we build and run B2B digital programs for many of the largest companies in the world. When our partner Demandbase suggested that we also partner with Drift, we took one look and jumped right in. Drift's commitment to its customers and product vision is second to none. Their Conversation...al Marketing solution isn't just a simple evolution of that category but a giant leap and positive disruption to Conversion Rate Optimization's status quo. |
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Drift Prospector is the first marketing platform that I've seen that is actually built to truly unify a company’s GTM efforts. Drift's platform brings a prospect from top of the funnel to front of the line. Having a place where all sales and customer engagement activities are centralized provides a... real-time blueprint of where our reps should be focusing their efforts and is a game changer for us. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Alexander Araujo Sales Development Algolia |
Within the first thirty minutes of connecting our target accounts to Drift, we had started conversations with key contacts at two of our target accounts. In a matter of moments, our reps had the opportunity to go from one-way email outbound to two-way conversation. Testimonial By Alexander Araujo |
|
Matt Quirie CEO ROI DNA |
At ROI·DNA, we build and run B2B digital programs for many of the largest companies in the world. When our partner Demandbase suggested that we also partner with Drift, we took one look and jumped right in. Drift's commitment to its customers and product vision is second to none. Their Conversation...al Marketing solution isn't just a simple evolution of that category but a giant leap and positive disruption to Conversion Rate Optimization's status quo. |
|
Marc Potter CRO Actian Corporation |
Drift Prospector is the first marketing platform that I've seen that is actually built to truly unify a company’s GTM efforts. Drift's platform brings a prospect from top of the funnel to front of the line. Having a place where all sales and customer engagement activities are centralized provides a... real-time blueprint of where our reps should be focusing their efforts and is a game changer for us. |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study KeapRead More |
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Case Study SalesRabbitRead More |
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Case Study BrandwatchRead More |
Frequently Asked Questions(FAQ)
for Drift
What is Drift?
What is Drift used for?
What are the top features of Drift?
Who uses Drift?
What are Drift alternatives?
Where is Drift located?
Popular Business Setting
for Drift
Top Industries
- Computer Software
- Information Technology and Services
- Human Resources
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Drift to Acquire customers and Increase sales & revenue
Drift Alternatives
Peer and Expert Opinion on Features
for Drift
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| bot | Read Reviews (514) |
| Personalization | Read Reviews (363) |
| Alerts: popups & Notifications | Read Reviews (121) |
| Landing page | Read Reviews (69) |
| Feedback surveys | Read Reviews (58) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| bot | Read Reviews (514) |
| Personalization | Read Reviews (363) |
| Alerts: popups & Notifications | Read Reviews (121) |
| Landing page | Read Reviews (69) |
| Feedback surveys | Read Reviews (58) |
IT and Other Capabilities
for Drift
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (167) |
| Data Import | Read Reviews (373) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (167) |
| Data Import | Read Reviews (373) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (393) |
| Email Support | Read Reviews (83) |
| Phone Support | Read Reviews (79) |
| 24/7 Support | Read Reviews (927) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (393) |
| Email Support | Read Reviews (83) |
| Phone Support | Read Reviews (79) |
| 24/7 Support | Read Reviews (927) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (135) |
| Analytics | Read Reviews (200) |
| Custom Reports | Read Reviews (523) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (135) |
| Analytics | Read Reviews (200) |
| Custom Reports | Read Reviews (523) |
Software Failure Risk Guidance
?for Drift
Overall Risk Meter
Top Failure Risks for Drift
Vendor Profile Details
HQ Location
222 Berkley Street, 6th Floor, Boston, Massachusetts 02116, US
Employees
251-500
Social
Financials
Series C
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