Drift Overview
Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.
Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.
The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.
Cuspera Reviews
33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Drift.
Use Cases
Peers recommend Engagement Management , Playbook Creation , Generation Of New Leads , as the business use cases that they have been most satisfied while using Drift.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with Website |
4.77/5 ★ |
"...We use this software on our website page and with follow-up emails using the signature function...." Peer review by Administrator |
| engaging and following up |
4.73/5 ★ |
|
| engaging with scheduling & cadence |
4.30/5 ★ |
|
| Playbook Creation with Website and Chat |
3.68/5 ★ |
"...If the answer is no, the bot goes into educational-based playbooks that focus on what Zenefits calls POPs, short for People Operations. ..." Case Study Zenefits |
| talk track creation |
4.16/5 ★ |
|
| Generation Of New Leads with Website |
4.90/5 ★ |
"...Lead generation and triaging request to the appropriate team members...." Peer review by Cole O, Marketing Consultant, Computer Software |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with Website |
4.77/5 ★ |
"...We use this software on our website page and with follow-up emails using the signature function...." Peer review by Administrator |
|
| engaging and following up |
4.77/5 ★ |
| engaging with scheduling & cadence |
4.77/5 ★ |
| Playbook Creation with Website and Chat |
3.68/5 ★ |
"...If the answer is no, the bot goes into educational-based playbooks that focus on what Zenefits calls POPs, short for People Operations. ..." Case Study Zenefits |
|
| talk track creation |
3.68/5 ★ |
| Generation Of New Leads with Website |
4.90/5 ★ |
"...Lead generation and triaging request to the appropriate team members...." Peer review by Cole O, Marketing Consultant, Computer Software |
|
65+ more Business Use Cases
Our AI advisor, Wyz, harnessed 7577 insights from peers and experts to help you assess how these Drift use cases fit your Conversational Marketing needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
It didn't take long for us to realize the very tangible ROI of using Drift to streamline and modernize the way we engage with our prospects. Soon after implementing Drift, we had our fastest close since we re-launched the business. We were able to reduce the sales cycle from 8 months to only 45 day...s. |
|
|
Drift gives us a very tangible advantage in the marketplace. It's super easy to use and helps us make great first impressions. It has also made a massive difference for us by introducing Conversational Marketing to our team. Testimonial By Georgi Mirazchiev |
|
|
I knew Drift was something to pay attention to and more than just a chat tool when my sales team said, 'this platform is awesome!' And then I saw the direct impact on our bottom line. We have reduced our average days to close by 29% and we've had over 100% increase in booking discovery meetings via... Drift. That's phenomenal. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Ed Breault CMO Aprimo |
It didn't take long for us to realize the very tangible ROI of using Drift to streamline and modernize the way we engage with our prospects. Soon after implementing Drift, we had our fastest close since we re-launched the business. We were able to reduce the sales cycle from 8 months to only 45 day...s. |
|
Georgi Mirazchiev Head of Demand & Digital Bynder |
Drift gives us a very tangible advantage in the marketplace. It's super easy to use and helps us make great first impressions. It has also made a massive difference for us by introducing Conversational Marketing to our team. Testimonial By Georgi Mirazchiev |
|
Andy Byron CRO Lacework |
I knew Drift was something to pay attention to and more than just a chat tool when my sales team said, 'this platform is awesome!' And then I saw the direct impact on our bottom line. We have reduced our average days to close by 29% and we've had over 100% increase in booking discovery meetings via... Drift. That's phenomenal. |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study LatticeRead More |
|
Case Study BrandwatchRead More |
|
Case Study Keet HealthRead More |
Popular Business Setting
for Drift
Top Industries
- Computer Software
- Information Technology and Services
- Human Resources
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Drift to Acquire customers and Increase sales & revenue
Drift Alternatives
Peer and Expert Opinion on Features
for Drift
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| bot | Read Reviews (514) |
| Personalization | Read Reviews (363) |
| Alerts: popups & Notifications | Read Reviews (121) |
| Landing page | Read Reviews (69) |
| Feedback surveys | Read Reviews (58) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| bot | Read Reviews (514) |
| Personalization | Read Reviews (363) |
| Alerts: popups & Notifications | Read Reviews (121) |
| Landing page | Read Reviews (69) |
| Feedback surveys | Read Reviews (58) |
IT and Other Capabilities
for Drift
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (167) |
| Data Import | Read Reviews (373) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (167) |
| Data Import | Read Reviews (373) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (393) |
| Email Support | Read Reviews (83) |
| Phone Support | Read Reviews (79) |
| 24/7 Support | Read Reviews (927) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (393) |
| Email Support | Read Reviews (83) |
| Phone Support | Read Reviews (79) |
| 24/7 Support | Read Reviews (927) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (135) |
| Analytics | Read Reviews (200) |
| Custom Reports | Read Reviews (523) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (135) |
| Analytics | Read Reviews (200) |
| Custom Reports | Read Reviews (523) |
Software Failure Risk Guidance
?for Drift
Overall Risk Meter
Top Failure Risks for Drift
Vendor Profile Details
HQ Location
222 Berkley Street, 6th Floor, Boston, Massachusetts 02116, US
Employees
251-500
Social
Financials
Series C
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