Drift Overview

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.

The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.

Cuspera Reviews

33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Drift.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Launch New Products
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Improve Internal Communications
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Playbook Creation , Generation Of New Leads , as the business use cases that they have been most satisfied while using Drift.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Website

4.77/5

Read Reviews (603)

"...We use Drift to engage visitors on our website, collect feedback responses, and capture leads...."
engaging and following up

4.73/5

Read Reviews (494)

"...If they're on chat, they're usually engaged and ready to talk!..."
engaging with scheduling & cadence

4.30/5

Read Reviews (7)

"...Creating emails cadences, how you can see and approach prospects in real time...."
Playbook Creation with Website and Chat

3.68/5

Read Reviews (263)

"...By looking at which playbook is deploying on what page, it is easy for my reps to easily respond to and interact with customers to get them the answers they need quicker than they'd usually expect...."
talk track creation

4.16/5

Read Reviews (2)

"...Its UI is simple to grasp, and makes building talk tracks easy...."
Generation Of New Leads with Website

4.90/5

Read Reviews (136)

"...One of the unexpected benefits Zenefits experienced with Drift is the way it creates new opportunities. ..." Case Study Zenefits
PEER EXPERIENCES
Engagement Management with Website

4.77/5

Read Reviews (603)

"...We use Drift to engage visitors on our website, collect feedback responses, and capture leads...." Peer review by John Rougeux, VP Marketing, North America, Skyfii
engaging and following up

4.77/5

Read Reviews (494)

engaging with scheduling & cadence

4.77/5

Read Reviews (7)

Playbook Creation with Website and Chat

3.68/5

Read Reviews (263)

"...By looking at which playbook is deploying on what page, it is easy for my reps to easily respond to and interact with customers to get them the answers they need quicker than they'd usually expect...." Peer review by Aleks M., Account Manager
talk track creation

3.68/5

Read Reviews (2)

Generation Of New Leads with Website

4.90/5

Read Reviews (136)

"...One of the unexpected benefits Zenefits experienced with Drift is the way it creates new opportunities. ..." Case Study Zenefits

65+ more Business Use Cases

Our AI advisor, Wyz, harnessed 7577 insights from peers and experts to help you assess how these Drift use cases fit your Conversational Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Alexander Araujo

Sales Development

Algolia

Within the first thirty minutes of connecting our target accounts to Drift, we had started conversations with key contacts at two of our target accounts. In a matter of moments, our reps had the opportunity to go from one-way email outbound to two-way conversation. Testimonial By Alexander Araujo

Matt Quirie

CEO

ROI DNA

At ROI·DNA, we build and run B2B digital programs for many of the largest companies in the world. When our partner Demandbase suggested that we also partner with Drift, we took one look and jumped right in. Drift's commitment to its customers and product vision is second to none. Their Conversation...al Marketing solution isn't just a simple evolution of that category but a giant leap and positive disruption to Conversion Rate Optimization's status quo.

Testimonial By Matt Quirie

Marc Potter

CRO

Actian Corporation

Drift Prospector is the first marketing platform that I've seen that is actually built to truly unify a company’s GTM efforts. Drift's platform brings a prospect from top of the funnel to front of the line. Having a place where all sales and customer engagement activities are centralized provides a... real-time blueprint of where our reps should be focusing their efforts and is a game changer for us.

Testimonial By Marc Potter
CUSTOMERS TESTIMONIALS

Alexander Araujo

Sales Development

Algolia

Within the first thirty minutes of connecting our target accounts to Drift, we had started conversations with key contacts at two of our target accounts. In a matter of moments, our reps had the opportunity to go from one-way email outbound to two-way conversation. Testimonial By Alexander Araujo

Matt Quirie

CEO

ROI DNA

At ROI·DNA, we build and run B2B digital programs for many of the largest companies in the world. When our partner Demandbase suggested that we also partner with Drift, we took one look and jumped right in. Drift's commitment to its customers and product vision is second to none. Their Conversation...al Marketing solution isn't just a simple evolution of that category but a giant leap and positive disruption to Conversion Rate Optimization's status quo.

Testimonial By Matt Quirie

Marc Potter

CRO

Actian Corporation

Drift Prospector is the first marketing platform that I've seen that is actually built to truly unify a company’s GTM efforts. Drift's platform brings a prospect from top of the funnel to front of the line. Having a place where all sales and customer engagement activities are centralized provides a... real-time blueprint of where our reps should be focusing their efforts and is a game changer for us.

Testimonial By Marc Potter

Case Studies

COMPANY CASE STUDIES
Case Study Keap

How Keap Used Drift’s Qualification Bot to Grow Its Pipeline by 50% in 50 Days

Read More
Case Study SalesRabbit

SalesRabbit Adopts Conversational Marketing and Books 40% More Meetings For Sales Team

Read More
Case Study Brandwatch

How Brandwatch Increased Pipeline By 12.5% And Fueled International Expansion With Drift

Read More

Frequently Asked Questions(FAQ)

for Drift

What is Drift?

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

What is Drift used for?

Drift is a Conversational Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Playbook Creation and Generation Of New Leads .

What are the top features of Drift?

bot, Personalization and Alerts: popups & Notifications are some of the top features of Drift.

Who uses Drift?

Drift is used by Computer Software, Information Technology And Services and Human Resources among other industries.

What are Drift alternatives?

Qualified, Conversica, MobileMonkey and Instabot are popular alternatives for Drift.

Where is Drift located?

Drift is headquartered at 222 Berkley Street, 6th Floor, Boston, Massachusetts 02116, US.

Popular Business Setting

for Drift

Top Industries

  • Computer Software
  • Information Technology and Services
  • Human Resources

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Drift to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for Drift

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
bot

4.07/5

Read Reviews (514)
Personalization

4.43/5

Read Reviews (363)
Alerts: popups & Notifications

2.08/5

Read Reviews (121)
Landing page

4.29/5

Read Reviews (69)
Feedback surveys

4.47/5

Read Reviews (58)
FEATURES RATINGS AND REVIEWS
bot

4.07/5

Read Reviews (514)
Personalization

4.43/5

Read Reviews (363)
Alerts: popups & Notifications

2.08/5

Read Reviews (121)
Landing page

4.29/5

Read Reviews (69)
Feedback surveys

4.47/5

Read Reviews (58)

IT and Other Capabilities

for Drift

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.51/5

Read Reviews (167)
Data Import

3.49/5

Read Reviews (373)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.51/5

Read Reviews (167)
Data Import

3.49/5

Read Reviews (373)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.42/5

Read Reviews (393)
Email Support

4.40/5

Read Reviews (83)
Phone Support

4.27/5

Read Reviews (79)
24/7 Support

3.98/5

Read Reviews (927)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.42/5

Read Reviews (393)
Email Support

4.40/5

Read Reviews (83)
Phone Support

4.27/5

Read Reviews (79)
24/7 Support

3.98/5

Read Reviews (927)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.76/5

Read Reviews (135)
Analytics

4.10/5

Read Reviews (200)
Custom Reports

3.56/5

Read Reviews (523)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.76/5

Read Reviews (135)
Analytics

4.10/5

Read Reviews (200)
Custom Reports

3.56/5

Read Reviews (523)

Software Failure Risk Guidance

?

for Drift

Overall Risk Meter

Low Medium High

Top Failure Risks for Drift

Vendor Profile Details

Company Name

Drift

Company Website

https://www.drift.com/

Year Founded

2014

HQ Location

222 Berkley Street, 6th Floor, Boston, Massachusetts 02116, US

Employees

251-500

Social

Financials

Series C