Drift Overview
Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.
Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.
The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.
Cuspera Reviews
33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Drift.
Use Cases
Peers recommend Engagement Management , Playbook Creation , Generation Of New Leads , as the business use cases that they have been most satisfied while using Drift.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with Website |
4.77/5 ★ |
"...Drift has been used to drive prospect and customer engagement when we have a website visit...." Peer review by Manager in Sales |
| engaging and following up |
4.73/5 ★ |
"...Currently it can be used from mobile devices which makes the program more attractive since you will keep everything at your fingertips, you can follow up on clients and email proposals...." Peer review by Josh W., Jefe de marketing |
| engaging with scheduling & cadence |
4.30/5 ★ |
"...Drift is a sales and marketing chat widget that connects website visitors to agents or bots, uncovers anonymous traffic, and allows Product Marketers to build sequences that consist of both on-website chat messages and emails in cadence...." 30 Key Product Marketing Tools for Your Stack |
| Playbook Creation with Website and Chat |
3.68/5 ★ |
"...Bespoke customer experiences are only possible at scale with capable intelligent playbooks...." Peer review by Joe T, Director, Strategy and Development, Research |
| talk track creation |
4.16/5 ★ |
"...Its UI is simple to grasp, and makes building talk tracks easy...." Peer review by Mike Thompson, Security Researcher, InfoSec Institute |
| Generation Of New Leads with Website |
4.90/5 ★ |
"...Drift allowed us to use live chat if we needed, but we were primarily able to let people have non-threatening conversations and generate leads sent directly to our CRM...." Peer review by Manager in Marketing |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with Website |
4.77/5 ★ |
"...Drift has been used to drive prospect and customer engagement when we have a website visit...." Peer review by Manager in Sales |
|
| engaging and following up |
4.77/5 ★ |
| engaging with scheduling & cadence |
4.77/5 ★ |
| Playbook Creation with Website and Chat |
3.68/5 ★ |
"...Bespoke customer experiences are only possible at scale with capable intelligent playbooks...." Peer review by Joe T, Director, Strategy and Development, Research |
|
| talk track creation |
3.68/5 ★ |
| Generation Of New Leads with Website |
4.90/5 ★ |
"...Drift allowed us to use live chat if we needed, but we were primarily able to let people have non-threatening conversations and generate leads sent directly to our CRM...." Peer review by Manager in Marketing |
|
65+ more Business Use Cases
Our AI advisor, Wyz, harnessed 7577 insights from peers and experts to help you assess how these Drift use cases fit your Conversational Marketing needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Drift Prospector is the first marketing platform that I've seen that is actually built to truly unify a company’s GTM efforts. Drift's platform brings a prospect from top of the funnel to front of the line. Having a place where all sales and customer engagement activities are centralized provides a... real-time blueprint of where our reps should be focusing their efforts and is a game changer for us. |
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Like many other enterprise companies, we are undergoing a true digital transformation, and it's critical that we invest in solutions that have a positive impact on the entire organization. Drift is creating a tremendous amount of efficiency across our teams, particularly marketing and business deve...lopment, helping us to accelerate pipeline creation and ultimately our conversion to revenue. |
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I knew Drift was something to pay attention to and more than just a chat tool when my sales team said, 'this platform is awesome!' And then I saw the direct impact on our bottom line. We have reduced our average days to close by 29% and we've had over 100% increase in booking discovery meetings via... Drift. That's phenomenal. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Marc Potter CRO Actian Corporation |
Drift Prospector is the first marketing platform that I've seen that is actually built to truly unify a company’s GTM efforts. Drift's platform brings a prospect from top of the funnel to front of the line. Having a place where all sales and customer engagement activities are centralized provides a... real-time blueprint of where our reps should be focusing their efforts and is a game changer for us. |
|
Michelle Boockoff-Bajdek CMO Skillsoft |
Like many other enterprise companies, we are undergoing a true digital transformation, and it's critical that we invest in solutions that have a positive impact on the entire organization. Drift is creating a tremendous amount of efficiency across our teams, particularly marketing and business deve...lopment, helping us to accelerate pipeline creation and ultimately our conversion to revenue. |
|
Andy Byron CRO Lacework |
I knew Drift was something to pay attention to and more than just a chat tool when my sales team said, 'this platform is awesome!' And then I saw the direct impact on our bottom line. We have reduced our average days to close by 29% and we've had over 100% increase in booking discovery meetings via... Drift. That's phenomenal. |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study LatticeRead More |
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Case Study DemandbaseRead More |
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Case Study NoiseAwareRead More |
Popular Business Setting
for Drift
Top Industries
- Computer Software
- Information Technology and Services
- Human Resources
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Drift to Acquire customers and Increase sales & revenue
Drift Alternatives
Peer and Expert Opinion on Features
for Drift
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| bot | Read Reviews (514) |
| Personalization | Read Reviews (363) |
| Alerts: popups & Notifications | Read Reviews (121) |
| Landing page | Read Reviews (69) |
| Feedback surveys | Read Reviews (58) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| bot | Read Reviews (514) |
| Personalization | Read Reviews (363) |
| Alerts: popups & Notifications | Read Reviews (121) |
| Landing page | Read Reviews (69) |
| Feedback surveys | Read Reviews (58) |
IT and Other Capabilities
for Drift
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (167) |
| Data Import | Read Reviews (373) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (167) |
| Data Import | Read Reviews (373) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (393) |
| Email Support | Read Reviews (83) |
| Phone Support | Read Reviews (79) |
| 24/7 Support | Read Reviews (927) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (393) |
| Email Support | Read Reviews (83) |
| Phone Support | Read Reviews (79) |
| 24/7 Support | Read Reviews (927) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (135) |
| Analytics | Read Reviews (200) |
| Custom Reports | Read Reviews (523) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (135) |
| Analytics | Read Reviews (200) |
| Custom Reports | Read Reviews (523) |
Software Failure Risk Guidance
?for Drift
Overall Risk Meter
Top Failure Risks for Drift
Vendor Profile Details
HQ Location
222 Berkley Street, 6th Floor, Boston, Massachusetts 02116, US
Employees
251-500
Social
Financials
Series C
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