Drift: Use-Cases, Insights and Reviews | 2026 Cuspera

Name: Drift
Brand: Drift
Rating: 4.47 (7577 reviews)

4.47 5

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(7577)

Revenue Acceleration Platform for personalized customer experiences

AI Powered

App Partner

Drift Overview

Drift is the world's first and only conversational marketing and sales platform. Everything starts with a conversation to drive customer engagement and business growth.

Use Cases

Customers recommend Engagement Management, Playbook Creation, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Drift.

Other use cases:

Account Management
Conversion Management
Communication Management
Lead Engagement
Training & Onboarding
Helpdesk Management
Capturing Leads

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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Drift.

Other priorities:

Enhance Customer Relationships
Improve ROI
Grow Market Share
Build Brand Awareness
Enter New Markets Internationally Or Locally
Scale Best Practices
Launch New Products
Establish Thought Leadership
Improve Brand Engagement
Improve Internal Communications
Improve Digital And Social Presence
Increase Customer Life Time Value
Improve Stakeholder Relations
Improve Efficiency
Improve Navigation

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Drift Use-Cases and Business Priorities: Customer Satisfaction Data

Drift works with different mediums / channels such as Website. and Chat.

Drift's features include Bot, Personalization, Alerts: Popups & Notifications, etc. and Drift support capabilities include AI Powered, Chat Support, Email Support, etc. also Drift analytics capabilities include Analytics, and Custom Reports.

Reviews

"We love how Drift has streamlined our lead creation process. We’re talking to potential customers earlier in the sales process and saving both their and our time by automating the calendaring and support request process via Drift." - Ben Nettesheim

Drift, Qualified, Continually, Ada, Verint Messaging, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Drift

Top Industries

Computer Software
Information Technology and Services
Human Resources

Popular in

Small Business
Mid Market
Enterprise

Drift is popular in Computer Software, Information Technology And Services, and Human Resources and is widely used by Small Business, Mid Market, and Enterprise.

Drift Customer wins, Customer success stories, Case studies

How can Drift enhance your Engagement Management process?

Drift Engagement Management provides a suite of tools to improve website visitor interaction, including AI-powered chatbots, customizable live chat widgets, email follow-ups, and campaign automation. These capabilities facilitate real-time engagement with website visitors, enabling personalized interactions and lead generation. However, the bot's ability to follow up on tickets independently is limited.

"...The bot got more engagement than a just a basic chat box I had before that...." Peer review by Cameron, Chief, Little Lions

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What solutions does Drift provide for Playbook Creation?

Drift's Playbook creation capabilities enable users to easily design automated chat flows that engage and qualify website visitors. These playbooks allow for customization based on page, persona, and other factors, resulting in targeted interactions. Drift offers pre-built playbooks and solutions to accelerate the time to value. However, Drift lacks robust analytics to easily identify and optimize underperforming playbooks.

"...We introduced Drift originally with fairly basic playbooks, a chatbot, and we immediately began to see a huge spike in conversations...." Case Study Bottomline Technologies

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Why is Drift the best choice for Generation Of New Leads?

Drift facilitates lead generation by initiating conversations with website visitors in real-time, offering a modern buying experience. This platform also provides data on lead acquisition, conversations, and meeting bookings. However, Drift's effectiveness relies on clear ownership, team training, and defined success metrics for optimal lead generation results.

"...I love the fact that Drift helps you skip the lead generation forms and get straight to your sales team...." Peer review by David W, Marketing Manager, Computer & Network Security

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What benefits does Drift offer for Account Management?

Drift Account Management capabilities enhance Account-Based Marketing (ABM) strategies by facilitating personalized experiences and accelerating lead generation. The platform enables real-time engagement with targeted accounts through proactive notifications and facilitates seamless handoff to sales teams. While the enterprise version offers extensive features for ABM, its cost may be prohibitive for certain organizations.

"...David pointed out that B2B marketing today is much different than that past...." Everything I ve Learned (So Far) From the Best Category Design Thinkers

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What solutions does Drift provide for Conversion Management?

Drift Conversion Management helps companies qualify and convert leads through automated conversations, enriching CRM data and scheduling meetings. The tool provides data on conversation interactions, booked meetings, and lead acquisition. Drift's capabilities are limited by the need for consistent training and management of conversations by sales teams.

"...Drift s market-leading conversational AI helps you scale your team to drive more revenue, no additional headcount needed...." The New Way Businesses Buy From Businesses

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33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

CUSTOMERS	TESTIMONIALS
Ben Nettesheim Senior Director of Digital Marketing SalesRabbit	We love how Drift has streamlined our lead creation process. We’re talking to potential customers earlier in the sales process and saving both their and our time by automating the calendaring and support request process via Drift. Testimonial By Ben Nettesheim
Rob Stevenson Director of Performance Marketing Zenefits	A lot of the beauty of Drift is that it doesn't just solve for current pain points. It brings a lot more to the table. It's like a brand new lead channel. There was a lot of revenue left on the table; Drift has been able to tackle that for us. Testimonial By Rob Stevenson
Ed Breault CMO Aprimo	It didn't take long for us to realize the very tangible ROI of using Drift to streamline and modernize the way we engage with our prospects. Soon after implementing Drift, we had our fastest close since we re-launched the business. We were able to reduce the sales cycle from 8 months to only 45 day...s. Testimonial By Ed Breault

CUSTOMERS	TESTIMONIALS
Ben Nettesheim Senior Director of Digital Marketing SalesRabbit	We love how Drift has streamlined our lead creation process. We’re talking to potential customers earlier in the sales process and saving both their and our time by automating the calendaring and support request process via Drift. Testimonial By Ben Nettesheim
Rob Stevenson Director of Performance Marketing Zenefits	A lot of the beauty of Drift is that it doesn't just solve for current pain points. It brings a lot more to the table. It's like a brand new lead channel. There was a lot of revenue left on the table; Drift has been able to tackle that for us. Testimonial By Rob Stevenson
Ed Breault CMO Aprimo	It didn't take long for us to realize the very tangible ROI of using Drift to streamline and modernize the way we engage with our prospects. Soon after implementing Drift, we had our fastest close since we re-launched the business. We were able to reduce the sales cycle from 8 months to only 45 day...s. Testimonial By Ed Breault

More Qualified Pipeline: Faster — How to Do It with Drift

Frequently Asked Questions(FAQ)

for Drift

What is Drift?

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.

The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.

What is Drift used for?

Drift is a Conversational Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Playbook Creation and Generation Of New Leads .