Drift Overview

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.

The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.

Cuspera Reviews

33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Drift.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Launch New Products
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Improve Internal Communications
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Playbook Creation , Generation Of New Leads , as the business use cases that they have been most satisfied while using Drift.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Website

4.77/5

Read Reviews (603)

"...Drift has been used to drive prospect and customer engagement when we have a website visit...."
engaging and following up

4.73/5

Read Reviews (494)

"...Currently it can be used from mobile devices which makes the program more attractive since you will keep everything at your fingertips, you can follow up on clients and email proposals...."
engaging with scheduling & cadence

4.30/5

Read Reviews (7)

"...Drift is a sales and marketing chat widget that connects website visitors to agents or bots, uncovers anonymous traffic, and allows Product Marketers to build sequences that consist of both on-website chat messages and emails in cadence...."
Playbook Creation with Website and Chat

3.68/5

Read Reviews (263)

"...Bespoke customer experiences are only possible at scale with capable intelligent playbooks...."
talk track creation

4.16/5

Read Reviews (2)

"...Its UI is simple to grasp, and makes building talk tracks easy...."
Generation Of New Leads with Website

4.90/5

Read Reviews (136)

"...Drift allowed us to use live chat if we needed, but we were primarily able to let people have non-threatening conversations and generate leads sent directly to our CRM...."
PEER EXPERIENCES
Engagement Management with Website

4.77/5

Read Reviews (603)

"...Drift has been used to drive prospect and customer engagement when we have a website visit...." Peer review by Manager in Sales
engaging and following up

4.77/5

Read Reviews (494)

engaging with scheduling & cadence

4.77/5

Read Reviews (7)

Playbook Creation with Website and Chat

3.68/5

Read Reviews (263)

"...Bespoke customer experiences are only possible at scale with capable intelligent playbooks...." Peer review by Joe T, Director, Strategy and Development, Research
talk track creation

3.68/5

Read Reviews (2)

Generation Of New Leads with Website

4.90/5

Read Reviews (136)

"...Drift allowed us to use live chat if we needed, but we were primarily able to let people have non-threatening conversations and generate leads sent directly to our CRM...." Peer review by Manager in Marketing

65+ more Business Use Cases

Our AI advisor, Wyz, harnessed 7577 insights from peers and experts to help you assess how these Drift use cases fit your Conversational Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Marc Potter

CRO

Actian Corporation

Drift Prospector is the first marketing platform that I've seen that is actually built to truly unify a company’s GTM efforts. Drift's platform brings a prospect from top of the funnel to front of the line. Having a place where all sales and customer engagement activities are centralized provides a... real-time blueprint of where our reps should be focusing their efforts and is a game changer for us.

Testimonial By Marc Potter

Michelle Boockoff-Bajdek

CMO

Skillsoft

Like many other enterprise companies, we are undergoing a true digital transformation, and it's critical that we invest in solutions that have a positive impact on the entire organization. Drift is creating a tremendous amount of efficiency across our teams, particularly marketing and business deve...lopment, helping us to accelerate pipeline creation and ultimately our conversion to revenue.

Testimonial By Michelle Boockoff-Bajdek

Andy Byron

CRO

Lacework

I knew Drift was something to pay attention to and more than just a chat tool when my sales team said, 'this platform is awesome!' And then I saw the direct impact on our bottom line. We have reduced our average days to close by 29% and we've had over 100% increase in booking discovery meetings via... Drift. That's phenomenal.

Testimonial By Andy Byron
CUSTOMERS TESTIMONIALS

Marc Potter

CRO

Actian Corporation

Drift Prospector is the first marketing platform that I've seen that is actually built to truly unify a company’s GTM efforts. Drift's platform brings a prospect from top of the funnel to front of the line. Having a place where all sales and customer engagement activities are centralized provides a... real-time blueprint of where our reps should be focusing their efforts and is a game changer for us.

Testimonial By Marc Potter

Michelle Boockoff-Bajdek

CMO

Skillsoft

Like many other enterprise companies, we are undergoing a true digital transformation, and it's critical that we invest in solutions that have a positive impact on the entire organization. Drift is creating a tremendous amount of efficiency across our teams, particularly marketing and business deve...lopment, helping us to accelerate pipeline creation and ultimately our conversion to revenue.

Testimonial By Michelle Boockoff-Bajdek

Andy Byron

CRO

Lacework

I knew Drift was something to pay attention to and more than just a chat tool when my sales team said, 'this platform is awesome!' And then I saw the direct impact on our bottom line. We have reduced our average days to close by 29% and we've had over 100% increase in booking discovery meetings via... Drift. That's phenomenal.

Testimonial By Andy Byron

Case Studies

COMPANY CASE STUDIES
Case Study Lattice

One Platform To Rule Them All: Why Lattice Made The Switch From Intercom To Drift To Book More Sales Meetings

Read More
Case Study Demandbase

How The World’s Leader In ABM Used Drift To Convert 150% More Leads Into Opportunities Than Traditional Forms

Read More
Case Study NoiseAware

Switching from Intercom to Drift for a 112% Increase in Revenue and 800% Increase in Leads

Read More

Popular Business Setting

for Drift

Top Industries

  • Computer Software
  • Information Technology and Services
  • Human Resources

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Drift to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for Drift

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
bot

4.07/5

Read Reviews (514)
Personalization

4.43/5

Read Reviews (363)
Alerts: popups & Notifications

2.08/5

Read Reviews (121)
Landing page

4.29/5

Read Reviews (69)
Feedback surveys

4.47/5

Read Reviews (58)
FEATURES RATINGS AND REVIEWS
bot

4.07/5

Read Reviews (514)
Personalization

4.43/5

Read Reviews (363)
Alerts: popups & Notifications

2.08/5

Read Reviews (121)
Landing page

4.29/5

Read Reviews (69)
Feedback surveys

4.47/5

Read Reviews (58)

IT and Other Capabilities

for Drift

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.51/5

Read Reviews (167)
Data Import

3.49/5

Read Reviews (373)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.51/5

Read Reviews (167)
Data Import

3.49/5

Read Reviews (373)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.42/5

Read Reviews (393)
Email Support

4.40/5

Read Reviews (83)
Phone Support

4.27/5

Read Reviews (79)
24/7 Support

3.98/5

Read Reviews (927)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.42/5

Read Reviews (393)
Email Support

4.40/5

Read Reviews (83)
Phone Support

4.27/5

Read Reviews (79)
24/7 Support

3.98/5

Read Reviews (927)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.76/5

Read Reviews (135)
Analytics

4.10/5

Read Reviews (200)
Custom Reports

3.56/5

Read Reviews (523)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.76/5

Read Reviews (135)
Analytics

4.10/5

Read Reviews (200)
Custom Reports

3.56/5

Read Reviews (523)

Software Failure Risk Guidance

?

for Drift

Overall Risk Meter

Low Medium High

Top Failure Risks for Drift

Vendor Profile Details

Company Name

Drift

Company Website

https://www.drift.com/

Year Founded

2014

HQ Location

222 Berkley Street, 6th Floor, Boston, Massachusetts 02116, US

Employees

251-500

Social

Financials

Series C