Conversational Marketing is a new marketing approach wherein buyers and customers who visit the website are engaged in real-time conversations. This is done through targeted messaging and intelligent chatbots. It builds relationships and provides authentic experiences to customers and buyers. This greatly helps businesses to move buyers through the sales funnel.
Conversational Marketing Software includes intelligent chatbots that are designed to drive real-time conversations with customers and buyers at a time that is convenient for them and provides a scale to deal with such large numbers of customers for the business.