In this section, you will find
What is Conversational Marketing Software?
“As its name suggests, conversational marketing is a type of marketing where brands or businesses communicate with customers and prospects through personalized, real-time interactions on marketing channels such as social media, email, live chat, and messaging applications.” – IBM. This helps build relationships with customers and prospects.
When this category emerged, the focus was on website visitors. Now, it is becoming more Omnichannel in its reach—speak to your prospects where they hang out, say, on platforms like Facebook Messenger or WeChat. Not surprisingly, AI is making a difference here.
What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!
Updated By Cuspera
Last updated: Jan 31, 2024
Customer Engagement on Private Messaging Channels
Verint Messaging helps companies offer outstanding customer experiences on the messaging channels that customers use every day with personalized conversations, intelligent automation, and actionable analytics.
Verint message unifies all the message channels into a single agent desktop and intelligently sends customer queries to the most appropriate agent based on context to ensure quick service, lower support costs, and nurture customer relationships.
Vendor: Verint Systems, Inc
Company Size: 1001-5000
HQ Location: 175 Broadhollow Rd., Suite 100 Melville, NY 11747 USA
Financials: IPO
Marketing Automation Software for inbound marketing and sales
Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.
Hubspot CRM includes automated Sales pipeline data in a dashboard format, updated in real-time, Sales tracking tools, email templates, updated contacts list, live chat and more.
Hubspot Marketing Hub includes landing pages and email templates for content creation, diversion of web-traffic to key pages, drip-campaigns and email tools for converting leads into customers. Hubspot Marketing Hub features also include Marketing automation tools, customising content and campaigns to increase leads and referrals and customer conversions.
Hubspot Sales Hub features include automated follow-up emails, live chat with prospects and leads, website visitor information in real-time, predictive lead scoring and pipeline management.
Hubspot Customer Service includes tools for enhancing customer experience such as one universal Inbox that brings in sync communication from all channels, automated and self-service customer help tools.
Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies.KAPIL ARORA
Founder
TransFunnel
Vendor: HubSpot
Founded: 2006
Company Size: 1001-5000
HQ Location: 25 First Street, 2nd Floor Cambridge, MA 02141 United States
Financials: IPO
Hassle-free live chat for customer support & business growth
Zoho SalesIQ is a live chat customer support software for website and visitor tracking. It helps to increase sales and revenue and improve ROI.
SalesIQ is a hassle-free live chat for customer support and business growth. It integrates with a range of CMS, email marketing, analytics, and other tools to close deals faster.
Some of the features of SalesIQ include monitoring visitors' interaction with the website in real-time, assigning follow-up tasks on Zoho CRM without leaving the live chat window, creating powerful lead scores, automating prospect engagement via email campaigns, and many more.
Is this magic or just a really smart progressive team, offering an amazing product... It works!Todd Sutcliffe
CEO
NATSB
Vendor: Zoho Corporation
Founded: 1996
Company Size: 1001-5000
HQ Location: 4141 Hacienda Drive, Pleasanton, California 94588, USA
Financials: PRIVATE
Messaging platform that makes chat easy for today's digital customers
Freshdesk Messaging (formerly Freshchat)is the modern messaging solution that delivers effortless customer service for the digital-first customer by bringing together artificial and human intelligence across messaging channels.
Key Value propositions:-
1. Smart Conversations:- Available across first and third party messaging platforms including web, mobile, in-app, WhatsApp, Apple Business Chat, Facebook Messenger and more.
2. Smart Self-service:- Deploy AI-powered chatbots in the front lines to guide customers to resolve their queries - from informational to transactional and
3. Smart Operations:- Reduce the cost of providing support by switching to messaging and scale customer service without linearly scaling team size
Businesses use Freshdesk Messaging platform to service their customers on various digital channels using a blend of automation and human assistance. It offers a Unified inbox experience to manage conversations across digital channels, AI chatbots that focus on intent and engagement, Proactive messaging using hyper-targeted rich media campaigns, Intelligent load balancing and auto-routing capabilities. It also supports a large number of languages from across the globe.
Our mission is to always deliver an amazing customer experience that’s fast and easy. It’s really all in our company name - Delivery Hero. Freshdesk Messaging helps do just that.Philip Upton
Operations Specialist, Global Contact Center
Delivery Hero
Vendor: Freshworks
Founded: 2010
Company Size: 1001-5000
HQ Location: 2950 S. Delaware Street, Suite 201, San Mateo CA 94403
Financials: SERIES H
Customers service that fits their lifestyle
Sparkcentral offers a SaaS platform for digital customer service to listen, support, and engage with the customers on channels they love. It provides a turnkey enterprise contact center solution integrating a wide range of asynchronous communication channels. It helps to establish thought leadership, enhance customer relationships and acquire customers.
Sparkcentral is a single platform with an Automated Message Distribution (AMD) engine that supports high-growth message volumes like the Automated Call Distribution (ACD). It integrates seamlessly into the enterprise contact center and also features a Virtual Agent Framework to let AI-powered chatbots collaborate with live agents in a way that yields the highest agent productivity and best customer experience.
Some of its features include managing all channels with one universal queue, move social conversations from public to private, bridge IVR and voice to messaging channels, take live chat to messaging during out-of-office hours and plenty more.
Vendor: Hootsuite
Founded: 2008
Company Size: 501-1000
HQ Location: 5 E 8th Ave, Vancouver, BC V5T 1R6, Canada
Financials: SERIES C
Complete customer communications platform with bots, apps, product tours, and more
Intercom is a complete Customer Communications Platform providing Conversational Support, Conversational Engagement and Conversational Marketing for businesses ranging from small to Medium and Large Enterprises. The software can be used across industries such as E-commerce, Financial Services, Healthcare, Education and more. The software is optimized for desktop and mobile devices.
Intercom helps in building strong customer relationships with its range of communication features such as Chatbots, Support Bots, Shared Inbox, Product Tours and Campaign Builder tools. The Business Messenger module provides personalized customer conversations in real-time through Chatbots, customer self-serve support, delivers out-bound messages on the website, provides targeted messaging to specific segments, and interactive guided product tours.
The Management tools feature provides collaboration support to teams within the organization, with tools such as Shared Inbox that helps with quick attention to customer requests, automated processes for routing assignments, code-free chatbot builder that helps in tasks such as collecting information or answering queries. Intercom’s CDP feature provides for a common repository of customer and behavioral data, that helps with easy access to history, enabling personalized customer interactions.
Intercom integrates with the regular business applications and provides APIs where custom integration is required.
Knowing that there’s someone with you and on your side when you’re facing tough times can have such an impact.Arlene Corbin Lewis
Chief Communications and Marketing Officer
Code for America
Vendor: Intercom
Company Size: 501-1000
HQ Location: 55 2nd Street, 4th Floor, San Francisco, California 94105, US
Financials: SERIES D
Conversica - Engage Prospects and Customers in Authentic Conversations over Email or SMS
Conversica AI Assistants can be used to engage customers and prospects in conversations over email or SMS.
This platform is used by companies to drive customer conversations at scale. AI Assistants engage customer/propsect by initiating contact, intelligently interpret replies and respond with tailored response. Conversia platform has vast conversational library that AI uses to have natural conversation with customers All corner cases/exceptions are handled by Conversica team.
The system uses machine learning and training of responses to improve accuracy and quality of AI. Conversica integrates with all major CRM
A must-get App for your organization, Conversica is a great tool for customer engagement. It was a very simple, straightforward implementation process which works well with our CRM... I never thought I would consider an AI a part of my staff, but she absolutely is the best.David Ramsaroop
Director of Business Development
Full Sail University
Vendor: Conversica
Founded: 2007
Company Size: 251-500
HQ Location: 950 Tower Lane, 12th Floor Foster City, California 94404
Financials: SERIES E
An omnichannel communications platform built for global scale
MessageBird is an Omnichannel Communication platform to talk to the customers over any channel, for any use case, anywhere in the world. It helps to improve every interaction from personalized support and custom notifications to optimized authentications and video meetings.
It helps to improve the quality of existing channels like SMS, Voice or Email also adopts new ways of communicating through WhatsApp, Instagram or Google Maps and unifies all the communications into one shared inbox. It also helps with automated conversations and workflows to collect critical information upfront, reduce manual tasks, implement self-service flows, and route chats to the right agent.
Some of its features include marketing messages, push notifications, order updates, delivery alerts, two-way messaging, one-click video meetings, call-to-chat deflections, IVRs, chatbots and more.
Vendor: MessageBird
Company Size: 251-500
HQ Location: Amsterdam, North Holland
Financials: SERIES C
Revenue Acceleration Platform for personalized customer experiences
Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.
Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.
The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.
At ROI·DNA, we build and run B2B digital programs for many of the largest companies in the world. When our partner Demandbase suggested that we also partner with Drift, we took one look and jumped right in. Drift's commitment to its customers and product vision is second to none. Their Conversation...al Marketing solution isn't just a simple evolution of that category but a giant leap and positive disruption to Conversion Rate Optimization's status quo.
Matt Quirie
CEO
ROI DNA
Vendor: Drift
Founded: 2014
Company Size: 251-500
HQ Location: 222 Berkley Street, 6th Floor, Boston, Massachusetts 02116, US
Financials: SERIES C
Whisbi: Conversational Sales & Marketing Platform
Whisbi Platform is a conversational commerce solution designed for live engagement and sales conversion. It connects brands to their web audience in a seamless and new way and combines the benefits of an open B2C webinar with a chat.
Whisbi Platform allows users to embed a call-to-action button on the company's website. Whisbi Platform offers a reporting feature to track customer activity from the start to gain information in order to make more informed decisions about customer support and marketing activities. The conversational Chabot feature helps companies engage with leads and convert these leads into customers. Support is provided via a knowledge base.
By clicking the button initiates real-time video communication between customers and the service representative. At the end of the communication, the customers can share experiences regarding their purchases on social media. Users can also embed the live chat feature on their website to address customer queries more efficiently.
Vendor: Whisbi
Founded: 2008
Company Size: 101-250
HQ Location: C/Calabria nº 169, 10th floor, 08015 Barcelona.
Financials: PRIVATE
In this section, you will find
What is Conversational Marketing Software?
Conversational Marketing is a new marketing approach wherein buyers and customers who visit the website are engaged in real-time conversations. This is done through targeted messaging and intelligent chatbots. It builds relationships and provides authentic experiences to customers and buyers. This greatly helps businesses to move buyers through the sales funnel.
Conversational Marketing Software includes intelligent chatbots that are designed to drive real-time conversations with customers and buyers at a time that is convenient for them and provides a scale to deal with such large numbers of customers for the business.
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Conversational sales and marketing platform to meet with VIPs in real time
Qualified is a Conversational Marketing platform that helps to meet with VIPs in real-time using live chat, chatbots, voice calls, and screen sharing. It allows buyers and sales reps to connect through real-time website conversations.
Vendor: Qualified.com
Company Size: 11-50
HQ Location: 650 Delancey Street, Suite 422, San Francisco, CA 94107, US
Financials: SERIES C
Continually - Never miss a lead from your website. Convert more website visitors to customers by responding automatically.
Vendor: Continually
Company Size: 1-10
HQ Location: 18 Ormeau Avenue, Belfast, Northern Ireland GB
Financials: SEED
Customer Engagement on Private Messaging Channels
Verint Messaging helps companies offer outstanding customer experiences on the messaging channels that customers use every day with personalized conversations, intelligent automation, and actionable analytics.
Vendor: Verint Systems, Inc
Company Size: 1001-5000
HQ Location: 175 Broadhollow Rd., Suite 100 Melville, NY 11747 USA
Financials: IPO
Conversica - Engage Prospects and Customers in Authentic Conversations over Email or SMS
Conversica AI Assistants can be used to engage customers and prospects in conversations over email or SMS.
Vendor: Conversica
Founded: 2007
Company Size: 251-500
HQ Location: 950 Tower Lane, 12th Floor Foster City, California 94404
Financials: SERIES E
An omnichannel communications platform built for global scale
MessageBird is an Omnichannel Communication platform to talk to the customers over any channel, for any use case, anywhere in the world. It helps to improve every interaction from personalized support and custom notifications to optimized authentications and video meetings.
Vendor: MessageBird
Company Size: 251-500
HQ Location: Amsterdam, North Holland
Financials: SERIES C
Customers service that fits their lifestyle
Sparkcentral offers a SaaS platform for digital customer service to listen, support, and engage with the customers on channels they love. It provides a turnkey enterprise contact center solution integrating a wide range of asynchronous communication channels. It helps to establish thought leadership, enhance customer relationships and acquire customers.
Vendor: Hootsuite
Founded: 2008
Company Size: 501-1000
HQ Location: 5 E 8th Ave, Vancouver, BC V5T 1R6, Canada
Financials: SERIES C
Quiq: Business SMS Text Messaging Solutions
Vendor: Quiq
Company Size: 11-50
HQ Location: 22 South Grand Avenue, Bozeman, MT 59715, US
Financials: SERIES C
Verloop - Sign up now to boost your Customer Experience.
Verloop is an automation platform designed to offer customer support and engagement. It helps businesses deliver customer support, generate more leads, qualify leads, push relevant offers and more.
Vendor: Verloop
Company Size: 11-50
HQ Location: #3582, 2nd Floor, 13 G Main Road, 4th Cross, Indiranagar 2nd Stage, Bangalore , Bangalore, Karnataka 560008, IN
Financials: SERIES A
Revenue Acceleration Platform for personalized customer experiences
Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.
Vendor: Drift
Founded: 2014
Company Size: 251-500
HQ Location: 222 Berkley Street, 6th Floor, Boston, Massachusetts 02116, US
Financials: SERIES C
Whisbi: Conversational Sales & Marketing Platform
Whisbi Platform is a conversational commerce solution designed for live engagement and sales conversion. It connects brands to their web audience in a seamless and new way and combines the benefits of an open B2C webinar with a chat.
Vendor: Whisbi
Founded: 2008
Company Size: 101-250
HQ Location: C/Calabria nº 169, 10th floor, 08015 Barcelona.
Financials: PRIVATE
Dashly conversation platform
Vendor: Dashly
Company Size: 11-50
HQ Location: San Francisco Ct, Stanford, California 94305, US
Financials: PRIVATE
Automating Customer Service through meaningful conversations
Solvemate is a customer service automation platform that empowers customer service departments with automation and insights to provide the right help at the right time for the customers that starts with a chatbot conversation. It enables to deliver exceptional self-service which exceeds customer expectations, drives loyalty and grows lifetime customer value using the power of conversational AI.
Vendor: Solvemate
Company Size: 11-50
HQ Location: Friedrichstraße 123, 10117 Berlin, Germany
Financials: SEED
zoovu - AI Digital Assistants for Conversational Marketing
Zoovu is a Conversational Search Platform that helps brands and retailers narrow down search to guide consumers to the perfect product. It helps customers find the right products with no code AI-powered digital assistants and increase sales through digital buying assistance.
Vendor: zoovu
Company Size: 101-250
HQ Location: 79 Madison Ave, New York, New York 10016, US
Financials: SERIES B
Live chat software to help your business win and nurture customers across messaging channels.
Userlike is a live chat software for website and mobile support which helps the end customers when and where it matters. It offers various customization options that let companies match the look, feel and logic of the live chat box to the website's design.
Vendor: Userlike
Founded: 2011
Company Size: 11-50
HQ Location: Cologne / Germany
Financials: SEED
Exceed.ai - Accelerating Sales & Marketing with AI and Automation
Exceed.ai is an AI-powered Sales Enablement Software that automatically communicates with leads and enables sales and marketing teams to scale their lead engagement and qualification efforts. Exceed.ai follows up with every lead and qualifies them quickly and easily through two-way, automated conversations with prospects using natural language over chat and email.
Vendor: Exceed Ai
Founded: 2009
Company Size: 11-50
HQ Location: Sunnyvale, CA 94087
Financials: SEED
Complete customer communications platform with bots, apps, product tours, and more
Intercom is a complete Customer Communications Platform providing Conversational Support, Conversational Engagement and Conversational Marketing for businesses ranging from small to Medium and Large Enterprises. The software can be used across industries such as E-commerce, Financial Services, Healthcare, Education and more. The software is optimized for desktop and mobile devices.
Vendor: Intercom
Company Size: 501-1000
HQ Location: 55 2nd Street, 4th Floor, San Francisco, California 94105, US
Financials: SERIES D
Marketing Automation Software for inbound marketing and sales
Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.
Vendor: HubSpot
Founded: 2006
Company Size: 1001-5000
HQ Location: 25 First Street, 2nd Floor Cambridge, MA 02141 United States
Financials: IPO
Conversational Platform for Brands | Humanise ...
Vendor: iAdvize
Company Size: 101-250
HQ Location: Nantes, France
Financials: SERIES C
Hassle-free live chat for customer support & business growth
Zoho SalesIQ is a live chat customer support software for website and visitor tracking. It helps to increase sales and revenue and improve ROI.
Vendor: Zoho Corporation
Founded: 1996
Company Size: 1001-5000
HQ Location: 4141 Hacienda Drive, Pleasanton, California 94588, USA
Financials: PRIVATE
Messaging platform that makes chat easy for today's digital customers
Freshdesk Messaging (formerly Freshchat)is the modern messaging solution that delivers effortless customer service for the digital-first customer by bringing together artificial and human intelligence across messaging channels.
Vendor: Freshworks
Founded: 2010
Company Size: 1001-5000
HQ Location: 2950 S. Delaware Street, Suite 201, San Mateo CA 94403
Financials: SERIES H
chatbot platform for Facebook Messenger
Chatfuel is the chatbot platform for Facebook Messenger. They can answer questions, recommend products, qualify leads, automate tasks, and perform other functions to benefit your brand. They're ideal for brick-and-mortar businesses, e-commerce retailers, nonprofits.
Vendor: Chatfuel
Company Size: 11-50
Financials: SEED
Chat Marketing that Automate and Combine Facebook Messenger and SMS to Grow Business
ManyChat is a FaceBook Messenger bot marketing platform that allows to engage with the customer 24/7. It automates and combines Facebook Messenger and SMS to deliver chat based marketing and grow business. It helps to grow market share and improve ROI.
Vendor: ManyChat
Company Size: 11-50
Financials: SERIES A
Engage and convert prospects with web messaging
Vendor: Genesys
Founded: 1990
Company Size: 5001-10000
HQ Location: 2001 Junipero Serra BlvdDaly City, CA 94014, USA
Financials: PRIVATE
Twitter Marketing platform
Audiense Connect is the Twitter Marketing platform used by brands and agencies worldwide. Its an audience insights to build and explore communities, identify audiences, and engage directly on Twitter at scale. It helps to improve digital and social presence and improve brand engagement.
Vendor: Audiense
Founded: 2011
Company Size: 101-250
HQ Location: 81 Rivington Street, London EC2A 3AY, United Kingdom
Financials: PRIVATE