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Conversational Marketing Software 2021: Buyer’s Guide

Learn what is Conversational Marketing and how to choose the right Conversational Marketing software

Updated By Cuspera

Last updated: Feb 18, 2021

What is Conversational Marketing Software?

Conversational Marketing is a new marketing approach wherein buyers and customers who visit the website are engaged in real-time conversations. This is done through targeted messaging and intelligent chatbots. It builds relationships and provides authentic experiences to customers and buyers. This greatly helps businesses to move buyers through the sales funnel.

Conversational Marketing Software includes intelligent chatbots that are designed to drive real-time conversations with customers and buyers at a time that is convenient for them and provides a scale to deal with such large numbers of customers for the business.

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49 Conversational Marketing Software

Continually

Continually - Never miss a lead from your website. Convert more website visitors to customers by responding automatically.

4.68

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Continually Icon

Continually

4.68
★★★★★
★★★★★
Continually - Never miss a lead from your website. Convert more website visitors to customers by responding automatically.
Highlights
Top Business Usecases : Engagement management,Capturing leads,Generation of new leads
Top Features : Bot,Auto scheduler & reminder,Auto responder
Continually Icon

Vendor: Continually

Company Size: 1-10

HQ Location: 18 Ormeau Avenue, Belfast, Northern Ireland GB

Financials: Seed

Qualified

Conversational sales and marketing platform to meet with VIPs in real time

4.62

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Qualified Icon

Qualified

4.62
★★★★★
★★★★★
Conversational sales and marketing platform to meet with VIPs in real time

Qualified is a Conversational Marketing platform that helps to meet with VIPs in real-time using live chat, chatbots, voice calls, and screen sharing. It allows buyers and sales reps to connect through real-time website conversations.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Account management
Top Features : Alerts: popups & Notifications,Personalization,Bot
Qualified Icon

Vendor: Qualified.com

Company Size: 11-50

HQ Location: 650 Delancey Street, Suite 422, San Francisco, CA 94107, US

Financials: Seed

Conversocial

Customer Experience built for Messaging Channels

4.57

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Conversocial Icon

Conversocial

4.57
★★★★★
★★★★★
Customer Experience built for Messaging Channels
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Social media management
Top Features : Bot,Personalization,Dashboard
Conversocial Icon

Vendor: Conversocial

Company Size: 101-250

HQ Location: 3 West 18th Street, 8th Floor New York, NY 10011, USA

Financials: Series A

Saleswhale

Saleswhale - Conversational Email Marketing, helps to qualify leads at scale

4.52

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Saleswhale Icon

Saleswhale

4.52
★★★★★
★★★★★
Saleswhale - Conversational Email Marketing, helps to qualify leads at scale

Saleswhale's AI sales assistant engages and qualifies marketing-generated leads at scale, through two-way intelligent email conversations, before handing over qualified leads to sales reps. The AI-based platform allows to customize your sales assistant and help to engage all your marketing-generated leads. This platform helps to convert MQLs and underserved pipeline, into qualified sales opportunities.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead engagement
Top Features : Bot,Personalization
Saleswhale Icon

Vendor: Saleswhale

Founded: 2015

Company Size: 11-50

HQ Location: 10 Hoe Chiang Rd #04-01, Keppel Towers Singapore, 089315

Financials: Series A

Conversica

Conversica - Engage Prospects and Customers in Authentic Conversations over Email or SMS

4.52

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Conversica Icon

Conversica

4.52
★★★★★
★★★★★
Conversica - Engage Prospects and Customers in Authentic Conversations over Email or SMS

Conversica AI Assistants can be used to engage customers and prospects in conversations over email or SMS.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead engagement
Top Features : Personalization,Intelligent assistant,Dashboard
Conversica Icon

Vendor: Conversica

Founded: 2007

Company Size: 251-500

HQ Location: 950 Tower Lane, 12th Floor Foster City, California 94404

Financials: Series C

MessageBird

An omnichannel communications platform built for global scale

4.51

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MessageBird Icon

MessageBird

4.51
★★★★★
★★★★★
An omnichannel communications platform built for global scale
Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engagement management
Top Features : Personalization,Alerts: popups & Notifications,Bot
MessageBird Icon

Vendor: MessageBird

Company Size: 251-500

HQ Location: Amsterdam, North Holland

Drift

Revenue Acceleration Platform for personalized customer experiences

4.51

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Drift Icon

Drift

4.51
★★★★★
★★★★★
Revenue Acceleration Platform for personalized customer experiences

Drift is a conversational marketing platform. Its AI enabled bot engine provides marketing automation for your website by providing expert sales rep like answering experience for buyers.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Playbook creation
Top Features : Bot,Personalization,Alerts: popups & Notifications
Drift Icon

Vendor: Drift

Founded: 2014

Company Size: 251-500

HQ Location: 222 Berkley Street, 6th Floor, Boston, Massachusetts 02116, US

Financials: Series C

Sparkcentral

Customers service that fits their lifestyle

4.51

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Sparkcentral Icon

Sparkcentral

4.51
★★★★★
★★★★★
Customers service that fits their lifestyle

Sparkcentral offers a SaaS platform for digital customer service to listen, support, and engage with the customers on channels they love. It provides a turnkey enterprise contact center solution integrating a wide range of asynchronous communication channels. It helps to establish thought leadership, enhance customer relationships and acquire customers.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Social media management
Top Features : Alerts: popups & Notifications,Micro customer segmenting,Dashboard
Sparkcentral Icon

Vendor: Sparkcentral

HQ Location: 535 Mission St, San Francisco, California 94105, US

Quiq Messaging

Quiq: Business SMS Text Messaging Solutions

4.50

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Quiq Messaging Icon

Quiq Messaging

4.50
★★★★★
★★★★★
Quiq: Business SMS Text Messaging Solutions
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Customer feedback management
Top Features : Bot,Dashboard,Alerts: popups & Notifications
Quiq Messaging Icon

Vendor: Quiq

Company Size: 11-50

HQ Location: 22 South Grand Avenue, Bozeman, MT 59715, US

Financials: Series B

Verloop

Verloop - Sign up now to boost your Customer Experience.

4.49

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Verloop Icon

Verloop

4.49
★★★★★
★★★★★
Verloop - Sign up now to boost your Customer Experience.

Verloop is an automation platform designed to offer customer support and engagement. It helps businesses deliver customer support, generate more leads, qualify leads, push relevant offers and more.

Highlights
Top Business Usecases : Generation of new leads,Engagement management,Helpdesk management
Top Features : Bot,Ticketing,Personalization
Verloop Icon

Vendor: Verloop

Company Size: 11-50

HQ Location: #3582, 2nd Floor, 13 G Main Road, 4th Cross, Indiranagar 2nd Stage, Bangalore , Bangalore, Karnataka 560008, IN

Financials: Series A

Whisbi Platform

Whisbi: Conversational Sales & Marketing Platform

4.45

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Whisbi Platform Icon

Whisbi Platform

4.45
★★★★★
★★★★★
Whisbi: Conversational Sales & Marketing Platform

Whisbi Platform is a conversational commerce solution designed for live engagement and sales conversion. It connects brands to their web audience in a seamless and new way and combines the benefits of an open B2C webinar with a chat.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Rating and review management
Top Features : Personalization,Recording
Whisbi Platform Icon

Vendor: Whisbi

Founded: 2008

Company Size: 101-250

HQ Location: C/Calabria nº 169, 10th floor, 08015 Barcelona.

Financials: Private

Dashly

Dashly conversation platform

4.44

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Dashly Icon

Dashly

4.44
★★★★★
★★★★★
Dashly conversation platform
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead engagement
Top Features : Personalization,Alerts: popups & Notifications,Widgets
Dashly Icon

Vendor: Dashly

Company Size: 11-50

HQ Location: San Francisco Ct, Stanford, California 94305, US

Financials: Private

Userlike

Live chat software to help your business win and nurture customers across messaging channels.

4.56

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Userlike Icon

Userlike

4.56
★★★★★
★★★★★
Live chat software to help your business win and nurture customers across messaging channels.

Userlike is a live chat software for website and mobile support which helps the end customers when and where it matters. It offers various customization options that let companies match the look, feel and logic of the live chat box to the website's design.

Highlights
Top Business Usecases : Engagement management,Helpdesk management,Engaging and following up
Top Features : Widgets,Dashboard,Alerts: popups & Notifications
Userlike Icon

Vendor: Userlike

Founded: 2011

Company Size: 11-50

HQ Location: Cologne / Germany

Financials: Seed

Exceed.ai

Exceed.ai - Accelerating Sales & Marketing with AI and Automation

4.56

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Exceed.ai Icon

Exceed.ai

4.56
★★★★★
★★★★★
Exceed.ai - Accelerating Sales & Marketing with AI and Automation

Exceed.ai is an AI-powered Sales Enablement Software that automatically communicates with leads and enables sales and marketing teams to scale their lead engagement and qualification efforts. Exceed.ai follows up with every lead and qualifies them quickly and easily through two-way, automated conversations with prospects using natural language over chat and email.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Helpdesk management
Top Features : Templates,Personalization,Alerts: popups & Notifications
Exceed.ai Icon

Vendor: Exceed Ai

Founded: 2009

Company Size: 11-50

HQ Location: Sunnyvale, CA 94087

Financials: Seed

zoovu

zoovu - AI Digital Assistants for Conversational Marketing

4.55

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zoovu Icon

zoovu

4.55
★★★★★
★★★★★
zoovu - AI Digital Assistants for Conversational Marketing

Zoovu is a Conversational Search Platform that helps brands and retailers narrow down search to guide consumers to the perfect product. It helps customers find the right products with no code AI-powered digital assistants and increase sales through digital buying assistance.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Digital marketing
Top Features : Personalization,Intelligent assistant,Contests/quizes
zoovu Icon

Vendor: zoovu

Company Size: 101-250

HQ Location: 79 Madison Ave, New York, New York 10016, US

Financials: Series B

HubSpot

Marketing Automation Software for inbound marketing and sales

4.47

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HubSpot Icon

HubSpot

4.47
★★★★★
★★★★★
Marketing Automation Software for inbound marketing and sales

Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Landing page,SEO,Templates
HubSpot Icon

Vendor: HubSpot

Founded: 2006

Company Size: 1001-5000

HQ Location: 25 First Street, 2nd Floor Cambridge, MA 02141 United States

Financials: IPO

Intercom

The Modern Business Messenger to Communicate

4.45

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Intercom Icon

Intercom

4.45
★★★★★
★★★★★
The Modern Business Messenger to Communicate

Intercom is a Chatbots Software. Intercom is a customer support platform that utilizes user intelligence and behavioral targeting to help businesses better understand, improve, and benefit from customer communication. The software gives insights into who is using the product and provides tools to send personal communications. Intercom cn be utilized to send targeted, in-app messages and behavior-driven emails.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Helpdesk management
Top Features : Personalization,Bot,Ticketing
Intercom Icon

Vendor: Intercom

Company Size: 501-1000

HQ Location: 55 2nd Street, 4th Floor, San Francisco, California 94105, US

Financials: Series D

iAdvize

Conversational Platform for Brands | Humanise ...

4.40

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iAdvize Icon

iAdvize

4.40
★★★★★
★★★★★
Conversational Platform for Brands | Humanise ...
Highlights
Top Business Usecases : Engagement management,Contact list management,Engaging and following up
iAdvize Icon

Vendor: iAdvize

Company Size: 101-250

HQ Location: Nantes, France

Financials: Series C

Zoho SalesIQ

Hassle-free live chat for customer support & business growth

4.39

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Zoho SalesIQ Icon

Zoho SalesIQ

4.39
★★★★★
★★★★★
Hassle-free live chat for customer support & business growth

Zoho SalesIQ is a live chat customer support software for website and visitor tracking. It helps to increase sales and revenue and improve ROI.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Collaboration
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
Zoho SalesIQ Icon

Vendor: Zoho Corporation

Founded: 1996

Company Size: 1001-5000

HQ Location: 4141 Hacienda Drive, Pleasanton, California 94588, USA

Financials: Private

Freshdesk Messaging

Messaging platform that makes chat easy for today's digital customers

4.39

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Freshdesk Messaging Icon

Freshdesk Messaging

4.39
★★★★★
★★★★★
Messaging platform that makes chat easy for today's digital customers

Freshdesk Messaging (formerly Freshchat)is the modern messaging solution that delivers effortless customer service for the digital-first customer by bringing together artificial and human intelligence across messaging channels.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Helpdesk management
Top Features : Bot,Ticketing,Personalization
Freshdesk Messaging Icon

Vendor: freshworks

Founded: 2010

Company Size: 1001-5000

HQ Location: 1250 Bayhill Drive, Suite 315, San Bruno, CA 94066

Financials: Series G

Chatfuel

chatbot platform for Facebook Messenger

4.37

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Chatfuel Icon

Chatfuel

4.37
★★★★★
★★★★★
chatbot platform for Facebook Messenger

Chatfuel is the chatbot platform for Facebook Messenger. They can answer questions, recommend products, qualify leads, automate tasks, and perform other functions to benefit your brand. They're ideal for brick-and-mortar businesses, e-commerce retailers, nonprofits.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advertisement
Top Features : Bot,Widgets,Templates
Chatfuel Icon

Vendor: Chatfuel

Company Size: 11-50

Financials: Seed

ManyChat

Chat Marketing that Automate and Combine Facebook Messenger and SMS to Grow Business

4.27

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ManyChat Icon

ManyChat

4.27
★★★★★
★★★★★
Chat Marketing that Automate and Combine Facebook Messenger and SMS to Grow Business

ManyChat is a FaceBook Messenger bot marketing platform that allows to engage with the customer 24/7. It automates and combines Facebook Messenger and SMS to deliver chat based marketing and grow business. It helps to grow market share and improve ROI.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advertisement
Top Features : Bot,Personalization,Templates
ManyChat Icon

Vendor: ManyChat

Company Size: 11-50

Financials: Series A

Bold360 Suite

Suite Solutions | Bold360

4.27

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Bold360 Suite Icon

Bold360 Suite

4.27
★★★★★
★★★★★
Suite Solutions | Bold360
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Helpdesk management
Top Features : Personalization,Bot,Dashboard
Bold360 Suite Icon

Vendor: Logmein

Founded: 2003

Company Size: 1001-5000

HQ Location: 320 Summer Street, Boston, MA 02210

Financials: IPO

Audiense Connect

Twitter Marketing platform

4.22

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Audiense Connect Icon

Audiense Connect

4.22
★★★★★
★★★★★
Twitter Marketing platform

Audiense Connect is the Twitter Marketing platform used by brands and agencies worldwide. Its an audience insights to build and explore communities, identify audiences, and engage directly on Twitter at scale. It helps to improve digital and social presence and improve brand engagement.

Highlights
Top Business Usecases : Social media management,Engagement management,Engaging and following up
Top Features : Dashboard
Audiense Connect Icon

Vendor: Audiense

Founded: 2011

Company Size: 101-250

HQ Location: 81 Rivington Street, London EC2A 3AY, United Kingdom

Financials: Private