Conversational Marketing Software 2025: Buyer’s Guide

Drift

22.35

★★★★★

★★★★★

Revenue Acceleration Platform for personalized customer experiences

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.

The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.

Conversica

22.61

★★★★★

★★★★★

Conversica - Engage Prospects and Customers in Authentic Conversations over Email or SMS

Conversica AI Assistants can be used to engage customers and prospects in conversations over email or SMS.

This platform is used by companies to drive customer conversations at scale. AI Assistants engage customer/propsect by initiating contact, intelligently interpret replies and respond with tailored response. Conversia platform has vast conversational library that AI uses to have natural conversation with customers All corner cases/exceptions are handled by Conversica team.

The system uses machine learning and training of responses to improve accuracy and quality of AI. Conversica integrates with all major CRM

Customers.ai

21.25

★★★★★

★★★★★

B2C outbound marketing and sales automation for marketers and business owners

Customers.ai is a B2C outbound marketing and sales automation tool to use and created with marketers and business owners in mind.

Customers.ai offers simple solutions to big problems. Find more, better leads. Get higher engagement rates with AI-powered email tools. Save time. Sell more. Make more money.

Verint Messaging

22.87

★★★★★

★★★★★

Customer Engagement on Private Messaging Channels

Verint Messaging helps companies offer outstanding customer experiences on the messaging channels that customers use every day with personalized conversations, intelligent automation, and actionable analytics.

Verint message unifies all the message channels into a single agent desktop and intelligently sends customer queries to the most appropriate agent based on context to ensure quick service, lower support costs, and nurture customer relationships.

Qualified

23.82

★★★★★

★★★★★

Conversational sales and marketing platform to meet with VIPs in real time

Qualified is a Conversational Marketing platform that helps to meet with VIPs in real-time using live chat, chatbots, voice calls, and screen sharing. It allows buyers and sales reps to connect through real-time website conversations.

Qualified Live Chat and Chatbot platforms help companies capture more leads and grow their pipeline by taking action. It has influenced opportunities, pipeline, and deals won. It creates custom chatbots to engage visitors, qualifies prospects, and capture leads.

Sparkcentral

22.53

★★★★★

★★★★★

Customers service that fits their lifestyle

Sparkcentral offers a SaaS platform for digital customer service to listen, support, and engage with the customers on channels they love. It provides a turnkey enterprise contact center solution integrating a wide range of asynchronous communication channels. It helps to establish thought leadership, enhance customer relationships and acquire customers.

Sparkcentral is a single platform with an Automated Message Distribution (AMD) engine that supports high-growth message volumes like the Automated Call Distribution (ACD). It integrates seamlessly into the enterprise contact center and also features a Virtual Agent Framework to let AI-powered chatbots collaborate with live agents in a way that yields the highest agent productivity and best customer experience.

Some of its features include managing all channels with one universal queue, move social conversations from public to private, bridge IVR and voice to messaging channels, take live chat to messaging during out-of-office hours and plenty more.

Bird (formerly MessageBird)

22.54

★★★★★

★★★★★

An omnichannel communications platform built for global scale

MessageBird is an Omnichannel Communication platform to talk to the customers over any channel, for any use case, anywhere in the world. It helps to improve every interaction from personalized support and custom notifications to optimized authentications and video meetings.

It helps to improve the quality of existing channels like SMS, Voice or Email also adopts new ways of communicating through WhatsApp, Instagram or Google Maps and unifies all the communications into one shared inbox. It also helps with automated conversations and workflows to collect critical information upfront, reduce manual tasks, implement self-service flows, and route chats to the right agent.

Some of its features include marketing messages, push notifications, order updates, delivery alerts, two-way messaging, one-click video meetings, call-to-chat deflections, IVRs, chatbots and more.

Instabot

21.95

★★★★★

★★★★★

A Conversion Chatbot for Your Website

Instabot a Marketing Attribution platform is a conversion chatbot that understands the users, and then curates information, answers questions, captures contacts, and books meetings instantly. It helps to increase sales and revenue and improve ROI.

Instabot is a smart chatbot. Leveraging AI functionality and natural language processing (NLP), Instabot can gain knowledge quickly and answer hundreds of questions over time. It supports live chat with customers as well as see rich bot analytics, suggestions for optimization, and edit the bot on the fly.

Instabot features that increase conversions, understand the users and enhance lead generation include intuitive builder, schedule meetings directly in the bot, analyze and track popular bot flow, robust user-profiles, and many more.

Giosg

19.58

★★★★★

★★★★★

Sales Acceleration Platform with live chat, AI chatbots and interactive forms

Giosg is a Sales Acceleration Platform trusted by over 1200 companies worldwide that helps to successfully increase conversions and speed up the lead to deal process by engaging directly with the most valuable leads, at the right time with conversational marketing, sales and support solutions, like targeted live chat, AI chatbots and interactive forms.

It helps to identify and prioritize website visitors who are most likely to convert into sales with AI-powered solutions and automatically qualify and capture leads with conversational interactive bots. It speeds up the lead process by connecting the hot leads directly to the right sales team through real-time chat, video, or voice calls. Also, supports visitors online and provides a personalized customer experience.

Its features are converting visitors into customers in real-time with Live Chat, optimizes the website conversions and captures 4X more leads with drag-and-drop Interaction Builder, maximizes the ROI with custom features, and more.

Verloop

22.44

★★★★★

★★★★★

Verloop - Sign up now to boost your Customer Experience.

Verloop is an automation platform designed to offer customer support and engagement. It helps businesses deliver customer support, generate more leads, qualify leads, push relevant offers and more.

Verloop helps businesses automate their conversations with customers and make them personalized at a lower cost, enabling business clients to generate more leads, book meetings, and build customer relationships while saving time, money, and resources.

Verloop features include acquiring leads, engaging customers, extending support, create multilingual bots, be omnipresent, connect, sync data and automate workflows, a dashboard that will give detailed insights, lead generation, build better buying experiences, bid adieu to abandonment issues, improve marketing spend with efficiency, and more.