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Bird (formerly MessageBird): Use-Cases, Insights and Reviews | 2025 Cuspera

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An omnichannel communications platform built for global scale

App Partner

Bird (formerly MessageBird) Overview

Messagebird is a next-generation CRM for marketing, sales, and payments. It powers over 5 trillion annual messages via email, SMS, and WhatsApp.

Use Cases

Customers recommend Communication Management, Engagement Management, Contact List Management, as the business use cases that they have been most satisfied with while using Bird (formerly MessageBird).

Other use cases:

Helpdesk Management
Advertisement
Proposal & Quote Management
Buyer Engagement
Lead Engagement
Workflow Management
Training & Onboarding

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Business Priorities

Improve Internal Communications and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Bird (formerly MessageBird).

Other priorities:

Acquire Customers
Build Brand Awareness
Scale Best Practices
Improve Visibility
Increase Sales & Revenue
Increase Customer Life Time Value

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Bird (formerly MessageBird) Use-Cases and Business Priorities: Customer Satisfaction Data

Bird (formerly MessageBird) works with different mediums / channels such as Text SMS. Support Groups. and Phone Calls.

Bird (formerly MessageBird)'s features include Personalization, Alerts: Popups & Notifications, Bot, etc. and Bird (formerly MessageBird) support capabilities include Phone Support, Email Support, 24/7 Support, etc. also Bird (formerly MessageBird) analytics capabilities include Custom Reports, and Analytics.

Reviews

"...I installed it to make a web app interact with text messages..." Peer review by Matteo M

Bird (formerly MessageBird), Qualified, Vocalcom, Continually, Ada, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Bird (formerly MessageBird)

Top Industries

Internet
Computer Software
Information Technology and Services

Popular in

Small Business
Mid Market
Enterprise

Bird (formerly MessageBird) is popular in Internet, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Bird (formerly MessageBird) Customer wins, Customer success stories, Case studies

What makes Bird (formerly MessageBird) ideal for Communication Management?

MessageBird offers a robust platform for sending bulk messages. It allows users to send personalized messages to multiple recipients, schedule messages, and send test messages prior to delivery. MessageBird’s platform also enables users to send messages immediately after payment. However, MessageBird has limitations in its ability to send messages to all recipients at once and lacks some automation capabilities for mass messaging.

"...Easy to send bulk messages to all of my contacts...." Peer review by Anonymous Reviewer

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What makes Bird (formerly MessageBird) ideal for Engagement Management?

How does Bird (formerly MessageBird) facilitate Contact List Management?

What solutions does Bird (formerly MessageBird) provide for Helpdesk Management?

What Are the key features of Bird (formerly MessageBird) for Advertisement?

11 buyers and buying teams have used Cuspera to assess how well Bird (formerly MessageBird) solved their Conversational Marketing needs. Cuspera uses 956 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

Airwallex - Financial Services

Airwallex had trouble sending SMS messages in some countries. This caused problems for customers who needed 2FA codes. Airwallex partnered with Bird to fix these issues. Bird helped Airwallex reduce ...SMS onboarding time from over a month to 7 days. Airwallex expanded into 30 new countries in 2 months. SMS deliverability improved from 89.6% to 94.4%.

PagerDuty - Information Technology And Services

PagerDuty needed to send important alerts to the right people fast, no matter where they were in the world. They used Bird’s Voice connectivity to make sure their notifications worked everywhere. Bir...d gave PagerDuty access to over 220 global telecom providers and reliable caller ID. This helped PagerDuty deliver business-critical notifications and reduce downtime for their customers.

Zillow - Real Estate

Zillow wanted to improve how they sent emails to users. They needed to make sure emails arrived on time, even during busy times. Zillow used Bird's email solutions to help with this. After switching ...to Bird, Zillow could track email performance better and send more emails with confidence. As a result, Zillow increased their email open rates by 161% in the first month.

Aimy - Information Technology And Services

Aimy used Bird's WhatsApp integration to help salons boost repeat bookings by 30%. Before Bird, salons struggled with messy appointment management and high no-show rates. With Bird, Aimy enabled auto...mated reminders and multichannel communication. Salons saw a 50% drop in no-shows and 95% of WhatsApp messages were read within an hour. The solution made booking easier and improved customer retention for salons.

Al Jazeera - Media Production

Al Jazeera used the WhatsApp API to automate fact-checking for its journalists. The Sanad agency launched 24/7 chatbot support, making it easier for reporters to verify news from anywhere. This led t...o a 173% increase in fact-checking requests via WhatsApp. Now, 20% of all requests are handled automatically, and 44% of journalists use the WhatsApp service. The solution reduced response times and improved engagement between journalists and the newsroom.

Aramex - Transportation/trucking/railroad

Bird’s Flow Builder and Inbox helped Aramex handle a surge in customer support requests during the pandemic. Aramex used WhatsApp and chatbots to automate delivery tracking and updates, reducing the ...need for calls. The support team now manages 500,000 WhatsApp messages each month. Agent productivity increased by 2.7 times. Aramex aims to cut call volume by 80% as they expand Bird’s solutions to more countries.

More Bird (formerly MessageBird) Customer Stories...

Frequently Asked Questions(FAQ)

for Bird (formerly MessageBird)

What is Bird (formerly MessageBird)?

MessageBird is an Omnichannel Communication platform to talk to the customers over any channel, for any use case, anywhere in the world. It helps to improve every interaction from personalized support and custom notifications to optimized authentications and video meetings.

It helps to improve the quality of existing channels like SMS, Voice or Email also adopts new ways of communicating through WhatsApp, Instagram or Google Maps and unifies all the communications into one shared inbox. It also helps with automated conversations and workflows to collect critical information upfront, reduce manual tasks, implement self-service flows, and route chats to the right agent.

Some of its features include marketing messages, push notifications, order updates, delivery alerts, two-way messaging, one-click video meetings, call-to-chat deflections, IVRs, chatbots and more.

What is Bird (formerly MessageBird) used for?

Bird (formerly MessageBird) is a Conversational Marketing Software mainly used by its customers to Improve Internal Communications and Enhance Customer Relationships by Communication Management, Engagement Management and Contact List Management .