Onesignal Overview

OneSignal addresses the challenge of fragmented customer communication by offering a unified platform for mobile push notifications, web push, SMS, email, and in-app messaging. Catering to over 2 million businesses, OneSignal facilitates the delivery of personalized messages at scale, ensuring precise targeting and impactful engagement. The platform supports creating intelligent customer journeys, which enhance user interaction and retention. With a focus on reliability and security, OneSignal integrates seamlessly into existing systems, making it a preferred choice for developers. This comprehensive approach not only streamlines communication efforts but also maximizes return on investment by leveraging data-driven insights to measure and optimize campaign performance.

Use Cases

Customers recommend Engagement Management, Communication Management, Segmentation And Targeting, as the business use cases that they have been most satisfied with while using Onesignal.

Other use cases:

  • Customer Case Management
  • Onboarding
  • Content Management
  • Digital Marketing
  • Social Media Analytics
  • Advertisement
  • Lead Analytics
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Onesignal.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve ROI
  • Launch New Products
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Digital And Social Presence
  • Establish Thought Leadership
See all business priorities See less business priorities

Onesignal Use-Cases and Business Priorities: Customer Satisfaction Data

Onesignal's features include Alerts: Popups & Notifications, Widgets, Personalization, etc. and Onesignal support capabilities include Email Support, AI Powered, 24/7 Support, etc. also Onesignal analytics capabilities include Analytics, and Custom Reports.

Reviews

"We had everything up and running in a matter of 15 minutes and in less than 3 months of using OneSignal, it was already our third highest organic traffic source!" - Brian Jackson

Peer review evidence (same sources as the product rating summary)

"...Kasamba re-engages over 3 million people users with highly relevant push. ..." Case Study Kasamba
"...For us, we found the sweet spot of 2x pushes per week based on our publishing frequency...." Case Study Kinsta
"...OneSignal gives you a lot of options, from segmentation to personalization - it delivers everything we need...." Testimonial by Felipe Pimont, Marketing Analyst, evino

Onesignal, Attentive, Alpha Anywhere, Airship, Branch linking platform, etc., all belong to a category of solutions that help Customer Experience Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

OneSignal is trusted for customer messaging, including push notifications and more. Used by over 1 million developers to enhance engagement.

Popular Business Setting

for Onesignal

Top Industries

  • Information Technology and Services
  • Design
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Onesignal is popular in Information Technology And Services, Design, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

Onesignal Customer wins, Customer success stories, Case studies

Why is Onesignal the best choice for Engagement Management?

How can Onesignal enhance your Communication Management process?

How can Onesignal enhance your Segmentation And Targeting process?

How does Onesignal facilitate Customer Case Management?

What benefits does Onesignal offer for Onboarding?

21 buyers and buying teams have used Cuspera to assess how well Onesignal solved their Customer Experience Management needs. Cuspera uses 2777 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Experience Management needs.

CUSTOMERS TESTIMONIALS
Onesignal testimonial

Brian Jackson

CMO

Kinsta

We had everything up and running in a matter of 15 minutes and in less than 3 months of using OneSignal, it was already our third highest organic traffic source! Testimonial By Brian Jackson
Onesignal testimonial

Mike Rome

CMO

EatStreet

One of the greatest things about OneSignal is that minimal engineering is required to execute tactics - from personalization and segmenting, to A/B testing, and beyond. Testimonial By Mike Rome
Onesignal testimonial

Cory Haik

Publisher

MIC

We've hit on something with this very frictionless system of consuming the content on the lock screen. You can quickly get the story without tapping in, so you get everything you need from that notification. Testimonial By Cory Haik
CUSTOMERS TESTIMONIALS
Onesignal testimonial

Brian Jackson

CMO

Kinsta

We had everything up and running in a matter of 15 minutes and in less than 3 months of using OneSignal, it was already our third highest organic traffic source! Testimonial By Brian Jackson
Onesignal testimonial

Mike Rome

CMO

EatStreet

One of the greatest things about OneSignal is that minimal engineering is required to execute tactics - from personalization and segmenting, to A/B testing, and beyond. Testimonial By Mike Rome
Onesignal testimonial

Cory Haik

Publisher

MIC

We've hit on something with this very frictionless system of consuming the content on the lock screen. You can quickly get the story without tapping in, so you get everything you need from that notification. Testimonial By Cory Haik

Ualett - Financial Services - Small

Miami, USA

Ualett used OneSignal to send branded, behavior-triggered RCS messages to gig workers. Their first Friday campaign achieved a 40% open rate and record weekend app activity. Automated cash advance flo...ws saw a 37% read rate and 168 conversions. Debit card onboarding via RCS reached 82% delivery and 29% read rates. Ualett now coordinates RCS, SMS, push, and email for real-time, trust-driven engagement.

Sky Mavis - Gaming - Medium

Ho Chi Minh City, Vietnam

Sky Mavis used OneSignal to improve player engagement for Axie Infinity and Ronin. They moved from Substack to a fully automated, multi-channel messaging system. Email open rates increased from 13-18...% to over 20%, sometimes reaching 30%. They built behavior-based segmentation using on-chain data to target high-value players. Automated onboarding and personalized notifications helped build trust and keep millions of players active.

Sing Tao - Media Production - Large

Hong Kong, Hong Kong

OneSignal helped Sing Tao send hundreds of millions of push notifications monthly, scaling to billions during major news events. By switching from broadcast to topic-based segmentation, Sing Tao lift...ed push click-through rates by 8.5 times. The team used behavior-based segmentation and editorial restraint to keep notifications relevant and avoid user fatigue. Millions of app sessions per month were driven by targeted push re-engagement. Unified messaging across multiple brands was managed on a single platform.

 

myTV SUPER - Media Production - Large

Hong Kong, Hong Kong

OneSignal helped myTV SUPER deliver close to a billion push notifications in a single month. The platform enabled real-time content alerts, driving millions of user sessions and boosting re-engagemen...t. myTV SUPER integrated OneSignal’s API-native architecture with their CMS for seamless, high-volume delivery. The migration took just five weeks from test to full production. Instant delivery improved retention and daily active user rates.

 

CiNKO - Financial Services - Small

CiNKO used OneSignal to cut activation time by 75%, reducing the average time to first transaction from 14 days to under 4 days. Before OneSignal, CiNKO relied on Mailchimp and internal tools with li...mited segmentation. With OneSignal, they shifted to behavior-based messaging and unified their communication channels. The marketing team launched automated onboarding, activation, and feedback journeys. This led to more active users and better retention for their digital wallet app.

 

CiNKO - Financial Services - Small

OneSignal helped CiNKO, a Latin American digital wallet, cut activation time by 75%. Users now make their first transaction in under 4 days, down from 14. CiNKO replaced Mailchimp and internal tools ...with OneSignal's unified messaging platform. The team uses behavior-based targeting for onboarding, activation, and re-engagement. Push notifications and email journeys drive more deposits and higher retention.

In-App Quickstart

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Onesignal

What is Onesignal?

OneSignal is a multi-platform push notification service powering mobile and web push, email, SMS and in-app messages. It helps to acquire customers, scale best practices and launch new products.

It helps to get users back to the app with relevant, highly visible messages through desktop and mobile browsers. It retains the users with highly customizable In-App messages delivered whenever the customers need them and delivers engaging texts for fast and effective messaging.

Some of its features are A/B testing, industry-leading event tracking to drive goal-based results, unique messages based on the users in-app and real-world behaviors, highly relevant campaigns and segmentation and more.

What is Onesignal used for?

Onesignal is a Customer Experience Management Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Communication Management and Segmentation And Targeting .

What are the top features of Onesignal?

Alerts: popups & Notifications, Widgets and Personalization are some of the top features of Onesignal.

Who uses Onesignal?

Onesignal is used by Information Technology And Services, Design and Computer Software among other industries.

What are Onesignal alternatives?

Attentive, Alpha Anywhere, Airship and Branch Linking Platform are popular alternatives for Onesignal.
lightning

Peers used Onesignal for engagement management and communication management

Onesignal Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.51/5

Read Reviews (7)
Analytics

4.59/5

Read Reviews (125)
Custom Reports

4.14/5

Read Reviews (275)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.51/5

Read Reviews (7)
Analytics

4.59/5

Read Reviews (125)
Custom Reports

4.14/5

Read Reviews (275)

Software Failure Risk Guidance

?

for Onesignal

Overall Risk Meter

Low Medium High

Top Failure Risks for Onesignal

OneSignal, Inc. News

Product

OneSignal Autonomous Lifecycle Marketing: Risks to ROI

OneSignal introduces an autonomous lifecycle marketing platform that automates channel selection for messaging, using app-usage data to predict the most effective channel for each user. This innovation aims to improve engagement by replacing manual rule-based systems with predictive models, though it raises compliance and governance concerns.

Product

SMS Marketing for Apps: How OneSignal Fits Into Your Messaging Stack

OneSignal integrates SMS, MMS, and RCS into its multichannel customer engagement platform, enabling businesses to automate personalized messaging across SMS, push notifications, email, and in-app channels. This integration supports seamless cross-channel journeys, real-time segmentation, and high-volume delivery, enhancing messaging strategies for mobile app businesses.

Product

OneSignal Unveils AI-Powered Autonomous Lifecycle Marketing Vision

OneSignal unveils its AI-driven Autonomous Lifecycle Marketing (ALM) vision, introducing OneSignal AI and MCP Server in open beta. These tools automate customer engagement workflows, enabling AI to manage tasks like campaign creation and customer segmentation. The platform supports push notifications, email, SMS, and in-app messaging, aiming to help marketing teams scale customer engagement efficiently.

Product

OneSignal Introduces Autonomous Lifecycle Marketing Vision With AI and ...

OneSignal unveiled its Autonomous Lifecycle Marketing vision, introducing AI-driven tools like OneSignal AI and the MCP Server. These tools automate customer engagement tasks, allowing marketers to focus on strategy. The MCP Server enables AI assistants to interact with OneSignal accounts, enhancing campaign execution and personalization.

OneSignal, Inc. Profile

Company Name

OneSignal, Inc.

Company Website

https://onesignal.com/

Year Founded

2014

HQ Location

Employees

11-50

Social

Financials

SERIES C