Onesignal Overview

OneSignal addresses the challenge of fragmented customer communication by offering a unified platform for mobile push notifications, web push, SMS, email, and in-app messaging. Catering to over 2 million businesses, OneSignal facilitates the delivery of personalized messages at scale, ensuring precise targeting and impactful engagement. The platform supports creating intelligent customer journeys, which enhance user interaction and retention. With a focus on reliability and security, OneSignal integrates seamlessly into existing systems, making it a preferred choice for developers. This comprehensive approach not only streamlines communication efforts but also maximizes return on investment by leveraging data-driven insights to measure and optimize campaign performance.

Use Cases

Customers recommend Engagement Management, Communication Management, Segmentation And Targeting, as the business use cases that they have been most satisfied with while using Onesignal.

Other use cases:

  • Customer Case Management
  • Onboarding
  • Content Management
  • Digital Marketing
  • Social Media Analytics
  • Advertisement
  • Lead Analytics
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Onesignal.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve ROI
  • Launch New Products
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Digital And Social Presence
  • Establish Thought Leadership
See all business priorities See less business priorities

Onesignal Use-Cases and Business Priorities: Customer Satisfaction Data

Onesignal's features include Alerts: Popups & Notifications, Widgets, Personalization, etc. and Onesignal support capabilities include Email Support, AI Powered, 24/7 Support, etc. also Onesignal analytics capabilities include Analytics, and Custom Reports.

Reviews

"We had everything up and running in a matter of 15 minutes and in less than 3 months of using OneSignal, it was already our third highest organic traffic source!" - Brian Jackson

Peer review evidence (same sources as the product rating summary)

"...Overall, OneSignal helps us engage with our audience to get our content in front of them...." Peer review by Administrator
"...This is important because the stories we publish impact the safety of our readers. ...." Peer review by Verified Reviewer, Non-Profit Organization Management
"...You can expect all the standard features here, from custom templates, to automated push notifications, to segmentation targeting and real-time tracking...." The 15 Best iOS and Android Push Notification Platforms [2019]

Onesignal, Attentive, Alpha Anywhere, Airship, Branch linking platform, etc., all belong to a category of solutions that help Customer Experience Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

OneSignal is trusted for customer messaging, including push notifications and more. Used by over 1 million developers to enhance engagement.

Popular Business Setting

for Onesignal

Top Industries

  • Information Technology and Services
  • Design
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Onesignal is popular in Information Technology And Services, Design, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

Onesignal Customer wins, Customer success stories, Case studies

What solutions does Onesignal provide for Engagement Management?

How does Onesignal facilitate Communication Management?

What benefits does Onesignal offer for Segmentation And Targeting?

How does Onesignal address your Customer Case Management Challenges?

What Are the key features of Onesignal for Onboarding?

21 buyers and buying teams have used Cuspera to assess how well Onesignal solved their Customer Experience Management needs. Cuspera uses 2777 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Experience Management needs.

CUSTOMERS TESTIMONIALS
Onesignal testimonial

Brian Jackson

CMO

Kinsta

We had everything up and running in a matter of 15 minutes and in less than 3 months of using OneSignal, it was already our third highest organic traffic source! Testimonial By Brian Jackson
Onesignal testimonial

Suleman Rehmani

Director Of Ecommerce

The Princeton Review

OneSignal is the most knowledgeable vendor in the space. It’s not just notifications, but everything that's happening in the browser landscape. I always learn a lot from my conversations with them. Testimonial By Suleman Rehmani
Onesignal testimonial

Mike Rome

CMO

EatStreet

One of the greatest things about OneSignal is that minimal engineering is required to execute tactics - from personalization and segmenting, to A/B testing, and beyond. Testimonial By Mike Rome
CUSTOMERS TESTIMONIALS
Onesignal testimonial

Brian Jackson

CMO

Kinsta

We had everything up and running in a matter of 15 minutes and in less than 3 months of using OneSignal, it was already our third highest organic traffic source! Testimonial By Brian Jackson
Onesignal testimonial

Suleman Rehmani

Director Of Ecommerce

The Princeton Review

OneSignal is the most knowledgeable vendor in the space. It’s not just notifications, but everything that's happening in the browser landscape. I always learn a lot from my conversations with them. Testimonial By Suleman Rehmani
Onesignal testimonial

Mike Rome

CMO

EatStreet

One of the greatest things about OneSignal is that minimal engineering is required to execute tactics - from personalization and segmenting, to A/B testing, and beyond. Testimonial By Mike Rome
 

Nexstar Digital Uses Push to Drive User Engagement Across - OneSignal

Nexstar Digital has integrated OneSignal's push and web notification platform across its hundreds of mobile apps and websites to enhance user engagement. This strategic move allows Nexstar's editoria...l teams to efficiently send personalized push notifications, improving user retention and app monetization. OneSignal's API integration with Nexstar's CMS simplifies the workflow, enabling seamless communication and timely news updates for local audiences.

Read on →

Sing Tao - Media Production - Large

Hong Kong, Hong Kong

OneSignal helped Sing Tao send hundreds of millions of push notifications monthly, scaling to billions during major news events. By switching from broadcast to topic-based segmentation, Sing Tao lift...ed push click-through rates by 8.5 times. The team used behavior-based segmentation and editorial restraint to keep notifications relevant and avoid user fatigue. Millions of app sessions per month were driven by targeted push re-engagement. Unified messaging across multiple brands was managed on a single platform.

 

myTV SUPER - Media Production - Large

Hong Kong, Hong Kong

OneSignal helped myTV SUPER deliver close to a billion push notifications in a single month. The platform enabled real-time content alerts, driving millions of user sessions and boosting re-engagemen...t. myTV SUPER integrated OneSignal’s API-native architecture with their CMS for seamless, high-volume delivery. The migration took just five weeks from test to full production. Instant delivery improved retention and daily active user rates.

 

CiNKO - Financial Services - Small

CiNKO used OneSignal to cut activation time by 75%, reducing the average time to first transaction from 14 days to under 4 days. Before OneSignal, CiNKO relied on Mailchimp and internal tools with li...mited segmentation. With OneSignal, they shifted to behavior-based messaging and unified their communication channels. The marketing team launched automated onboarding, activation, and feedback journeys. This led to more active users and better retention for their digital wallet app.

 

CiNKO - Financial Services - Small

OneSignal helped CiNKO, a Latin American digital wallet, cut activation time by 75%. Users now make their first transaction in under 4 days, down from 14. CiNKO replaced Mailchimp and internal tools ...with OneSignal's unified messaging platform. The team uses behavior-based targeting for onboarding, activation, and re-engagement. Push notifications and email journeys drive more deposits and higher retention.

 

Bitcoin.com - Financial Services - Medium

Bitcoin.com used OneSignal to improve user engagement and messaging. They switched from batch push notifications to targeted, event-based messaging. This change led to a 30% increase in conversions a...nd a 67% boost in email opens. Email reputation and deliverability reached record highs by focusing on active users. Teams saved time and reduced engineering workload with better segmentation and automation.

In-App Quickstart

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Onesignal

What is Onesignal?

OneSignal is a multi-platform push notification service powering mobile and web push, email, SMS and in-app messages. It helps to acquire customers, scale best practices and launch new products.

It helps to get users back to the app with relevant, highly visible messages through desktop and mobile browsers. It retains the users with highly customizable In-App messages delivered whenever the customers need them and delivers engaging texts for fast and effective messaging.

Some of its features are A/B testing, industry-leading event tracking to drive goal-based results, unique messages based on the users in-app and real-world behaviors, highly relevant campaigns and segmentation and more.

What is Onesignal used for?

Onesignal is a Customer Experience Management Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Communication Management and Segmentation And Targeting .

What are the top features of Onesignal?

Alerts: popups & Notifications, Widgets and Personalization are some of the top features of Onesignal.

Who uses Onesignal?

Onesignal is used by Information Technology And Services, Design and Computer Software among other industries.

What are Onesignal alternatives?

Attentive, Alpha Anywhere, Airship and Branch Linking Platform are popular alternatives for Onesignal.
lightning

Peers used Onesignal for engagement management and communication management

Onesignal Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.51/5

Read Reviews (7)
Analytics

4.59/5

Read Reviews (125)
Custom Reports

4.14/5

Read Reviews (275)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.51/5

Read Reviews (7)
Analytics

4.59/5

Read Reviews (125)
Custom Reports

4.14/5

Read Reviews (275)

Software Failure Risk Guidance

?

for Onesignal

Overall Risk Meter

Low Medium High

Top Failure Risks for Onesignal

OneSignal, Inc. News

Product

OneSignal Shopify App Now Live

OneSignal has launched a Shopify app integration, enabling seamless data synchronization between Shopify stores and OneSignal's platform. The integration, powered by Vendo, allows Shopify customer data and events to be used for personalized messaging across push, email, SMS, and in-app channels. This integration supports abandoned cart recovery, post-purchase journeys, and VIP targeting, enhancing eCommerce revenue through automated campaigns.

Product

Introducing Granular RBAC (Role Based Access Controls) in OneSignal

OneSignal has introduced granular role-based access controls (RBAC) to enhance permission management across organizations and apps. Updates include new roles like Composer and Team Member, refined permissions for existing roles, and enforced app-level role assignments. These changes aim to improve security and flexibility without affecting current pricing.

Product

The OneSignal 2025 Year in Review

OneSignal's 2025 review highlights enhancements in customer onboarding, engagement, and retention. Key updates include quickstart templates, OneSignal Events for marketers, RCS adoption, and intelligent delivery features. The company plans to focus on retention, AI-driven solutions, and modern messaging platforms in 2026.

Awards

OneSignal Announces the Winners of 2nd Annual Customer Engagement Awards, The Ennies - Business Wire

OneSignal announced the winners of their 2nd Annual Customer Engagement Awards, called "The Ennies".

OneSignal, Inc. Profile

Company Name

OneSignal, Inc.

Company Website

https://onesignal.com/

Year Founded

2014

HQ Location

Employees

11-50

Social

Financials

SERIES C