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Mobile Marketing Software 2021: Ultimate Guide

Mobile marketing platforms are software solutions that are purpose built to optimize mobile marketing communication. They specialize in capabilities such as real-time communication, dynamic content, customer segmentation and usage analytics on mobile devices. These features might appear as commonly known features, but on mobile marketing platforms, these are built and optimized for handheld devices.

Learn how Mobile Marketing Platforms help your business and how to choose the right software.

Updated By Cuspera

Last updated: Dec 17, 2021

Top Software

Biznessapps

App Builder for Small Business

4.73

Read Reviews
Biznessapps Icon

Biznessapps

23.66
★★★★★
★★★★★
App Builder for Small Business

Biznessapps is a mobile app platform enabling small businesses to easily create, edit, and manage applications online. It creates the ultimate customer connection through mobile apps that create a digital connection to customer's mobile phones for commerce, loyalty, reviews, referrals, communication, and more. It allows small business owners to enhance their customers' experience, increase revenue, improve productivity, and reduce costs.

It allows small businesses to build mobile solutions that compete with big brands, making it possible for everyone to create an affordable mobile app for their business. Its partner program allows entrepreneurs and agencies to resell mobile apps under white label solutions and provide powerful mobile solutions for local businesses.

It offers features such as unlimited push notifications, reservations, food ordering, mobile shopping cart, coupons and CRM tracking tools that allow the user to easily build, edit and manage mobile applications online without any prior experience in programming languages.

Biznessapps Icon
Highlights
Top Processes : Engagement management,Helpdesk management,Engaging and following up
Top Features : Alerts: popups & Notifications,White label,Personalization

Vendor: Biznessapps

Founded: 2010

Company Size: 51-100

HQ Location: 7590 Fay Avenue, La Jolla, CA, 92037

Financials: M&A

Alpha Anywhere

Mobile App Development and Deployment Platform

4.72

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Alpha Anywhere Icon

Alpha Anywhere

23.62
★★★★★
★★★★★
Mobile App Development and Deployment Platform

Alpha Anywhere is a complete front- and back-end, low-code app development platform for rapid development, distribution and deployment of mobile and web apps. It speeds the development of complex business apps that must securely interface with systems of record and workflows and helps to improve efficiency.

Anywhere combines all required client and server development features where the client is aware of the back-end and vice versa. Enterprise level reporting, geo-location / mapping tools, charting, scheduling, media, Action JavaScript, Curl and .NET support, portable SQL, and responsive design are all built-in and easily added to the apps on the fly.

Its features include robust and secure data integration, offloading options to the cloud, enterprise-class data protection and complete administrative control, mobile forms for accurate, fast and efficient capture of rich data, and more.

Testimonials



Lee Haddox

It Manager

Knectsoft

Alpha Anywhere Icon
Highlights
Top Processes : Workflow management,Business development,Training & onboarding
Top Features : Recording,Templates,Capture information

Vendor: Alpha Software

HQ Location: 70 Blanchard Rd, Burlington, MA US

Onesignal

High Volume Mobile and Web Push Notifications to Increase Subscribers

4.68

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Onesignal Icon

Onesignal

23.39
★★★★★
★★★★★
High Volume Mobile and Web Push Notifications to Increase Subscribers

OneSignal is a multi-platform push notification service powering mobile and web push, email, SMS and in-app messages. It helps to acquire customers, scale best practices and launch new products.

It helps to get users back to the app with relevant, highly visible messages through desktop and mobile browsers. It retains the users with highly customizable In-App messages delivered whenever the customers need them and delivers engaging texts for fast and effective messaging.

Some of its features are A/B testing, industry-leading event tracking to drive goal-based results, unique messages based on the users in-app and real-world behaviors, highly relevant campaigns and segmentation and more.

Testimonials

Suleman Rehmani

Director Of Ecommerce

The Princeton Review

Onesignal Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Communication management
Top Features : Alerts: popups & Notifications,Widgets,Personalization

Vendor: Onesignal

Founded: 2014

Company Size: 11-50

Financials: Series B

Insider Platform

AI-powered Marketing Platform that help marketers drive growth

4.66

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Insider Platform Icon

Insider Platform

23.30
★★★★★
★★★★★
AI-powered Marketing Platform that help marketers drive growth

Insider platform is a growth management platform for digital marketers to drive growth across the funnel, from acquisition to activation, retention, and revenue.

Insider platform helps teams in cross platform marketing, to deliver consistent experiences across web, mobile, app ,email , advertising and messaging channels. It provides audience segmentation, unified customer data base. It guides mobile web users to buy more with AI powered product discovery.

Insider platform comes with deep Artificial Intelligence and Machine Learning capabilities, GMP empowers marketers to deliver personalized journeys across web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams.

Testimonials



Baris Gokpinar

Chief Marketing Officer

Samsung

Insider Platform Icon
Highlights
Top Processes : Customer engagement,Ad management,Segmentation and targeting
Top Features : Personalization,Push Notification,Templates

Vendor: Insider

Company Size: 251-500

HQ Location: 16192 Coastal Hwy, Lewes, DE 19958, USA

Financials: Series B

Borneosoft CRM Integration with Forms

CRM with customizable customer database for every business

4.64

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Borneosoft CRM Integration with Forms Icon

Borneosoft CRM Integration with Forms

23.21
★★★★★
★★★★★
CRM with customizable customer database for every business

Borneosoft CRM Integration with Forms is a marketing tool to create and publish free online payment form that helps to generate more leads and store the leads data in the CRM database effortlessly. It helps to increase sales, registrations, and conversion of visitors to leads.

It receives information submission for every purpose efficiently and inexpensively with simple steps of payment facility in the online order forms. It also provides an online facility for the customers to subscribe to the products and services providing the customers a better experience with pleasantly presented forms.

Its features include forms integration, flexibility in capturing leads, integrated productive tools, real-time sales data with reports and charts and so on.

Borneosoft CRM Integration with Forms Icon
Highlights
Top Processes : Sending & publishing communications,Communication management,Capturing leads
Top Features : Calculator

Vendor: Borneosoft

Company Size: NA

HQ Location: 5660 Strand Court, Unit #A9, Naples, FL 34110

iFormBuilder

A mobile data collector to create and operate forms

4.61

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iFormBuilder Icon

iFormBuilder

23.06
★★★★★
★★★★★
A mobile data collector to create and operate forms

iFormBuilder is a mobile data collector that gives users the ability to create and operate forms for image and audio recording, signature capture, offline data collection, GPS, mapping, and more. It is the starting point for teams looking to solve enterprise-related field problems relating to inspections, work order management and asset management. It also provides continual value with optional service and support plans designed to help the focus on what matters most.

Its features include offline data collection, hide elements based upon customized conditions, implement calculations directly in the form, multi-level forms, build online forms to collect data on mobile devices and more.

iFormBuilder Icon
Highlights
Top Processes : Digital signature,Sales document management,Workflow management
Top Features : Recording,Feedback surveys,Capture information

Vendor: Zerion Software

Company Size: 11-50

HQ Location: 13650 Dulles Technology Drive, Suite 275, Herndon, VA 20171, US

Financials: Private

AppTweak

ASO Tools for Apps & Games to increase your app or game’s visibility

4.61

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AppTweak Icon

AppTweak

23.06
★★★★★
★★★★★
ASO Tools for Apps & Games to increase your app or game’s visibility

AppTweak is an ASO tool for apps and games driven by data science. An all-in-one platform provides mobile marketers and app publishers with all the data and insights they need to increase their app or game’s visibility, boost organic downloads and find new growth opportunities.

AppTweak helps to build and manage global ASO strategy in the long run. The platform provides personalized and easily understandable ASO Reports with actionable recommendations for each app’s metadata. AppTweak's solutions include: App Store Optimization (ASO) platform; personalized and recommended Actions; competition analysis; reviews analysis; analytics and powerful multilingual keyword tool. The company also offers consulting .

AppTweak also offers a powerful multilingual keyword intelligence tool and a unique search ads intelligence dashboard allowing users to audit, optimize and monitor both organic and paid keyword performance over time and across countries. All features have been built to facilitate competition comparison in order to effectively outrank competitors’ App Marketing strategy. Insightful data in the Analytics section will help to keep track of app’s global growth.

Testimonials

Mohand Kabeche

Growth Marketing Manager

Deezer

AppTweak Icon
Highlights
Top Processes : Advertisement,Sending & publishing communications,Communication management
Top Features : Dashboard,Personalization,Predictive search

Vendor: AppTweak

Company Size: 1-10

HQ Location: 326, avenue Louise 1050 Brussels Belgium

Financials: Seed

CleverTap

Mobile Marketing Platform helping the app marketers to retain user engagement

4.60

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CleverTap Icon

CleverTap

23.01
★★★★★
★★★★★
Mobile Marketing Platform helping the app marketers to retain user engagement

CleverTap is a Customer Engagement and User retention platform that is built with flexibility for use in small businesses as well as scalability for large enterprises. It can be used across industries such as Ecommerce, Travel & Transportation, Media and Entertainment and more. The platform is also available on mobile devices.

CleverTap enables increased user retention rates by using AI and Machine learning to provide Unified customer data, personalized customer experiences through real-time behavioral data and customer segmentation based on preferences, frequency of use and other criteria.

Multi-channel campaigns are another feature of the software with coordinated messaging across mobile, web, email, SMS, and social media. Push notifications, In-App messages, App Inbox, Web Pop-up and more, are the tools available for timely alerts, personalized messages to the customer’s chosen device, sending contextual offers and more.

Testimonials

Natalia Garcia Ocampo

Marketing & Growth Director

Movii

CleverTap Icon
Highlights
Top Processes : Customer engagement,Campaign management,Training & onboarding
Top Features : Individualization,Push Notification,Dashboard

Vendor: CleverTap

HQ Location: 440 N Wolfe Rd, Sunnyvale, CA 94085, US

Branch linking platform

Mobile linking platform, with solutions that unify user experience and mobile measurement

4.60

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Branch linking platform Icon

Branch linking platform

22.99
★★★★★
★★★★★
Mobile linking platform, with solutions that unify user experience and mobile measurement

Branch is a mobile linking platform with solutions that unify user experience and measurement across different devices, platforms, and channels. It helps to improve internal communications and ROI.

Branch's People-Based Attribution gives the power to connect customers from every channel with conversions on any platform. It gives the ability to recognize the customers everywhere. Its a complete visibility into all marketing activities. Its deep links, deliver the user experience with powerful marketing links that work on every platform and every channel.

Branch supports every stage of the user lifecycle like converting web visitors into app users with smart banners, track ad conversions across every device and platform to understand true campaign ROI, increase engagement and down-funnel conversion rates by offering a seamless journey from email to app, give users links to share app content to increase user engagement and retention by linking directly to shared content and much more.

Testimonials



William Fong

Co-Founder & CTO

Boxed

Branch linking platform Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Advertisement
Top Features : Alerts: popups & Notifications,Personalization,Dashboard

Vendor: Branch

Founded: 2014

Company Size: 251-500

HQ Location: 1400 Seaport Blvd, Building B, 2nd Floor, Redwood City, CA 94063, USA

Financials: Series D

ProntoForms

Mobile Forms & Mobile Data Collection Apps for Field Service

4.59

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ProntoForms Icon

ProntoForms

22.97
★★★★★
★★★★★
Mobile Forms & Mobile Data Collection Apps for Field Service

ProntoForms is a mobile app developer that provides users with a low-code development platform to build apps for enterprise field service management. It helps to enhance customer relationships, improve ROI and scale best practices.

ProntoForms makes it easy with form automation for remote workers to collect data on a mobile device, access company data in the field, and automatically share the results with back-office systems, cloud services, and people. ProntoForms' workflow automation app makes it possible for companies to track, analyze, and continuously improve processes with form automation solutions.

Some of its features include very large data sources in drop-down menus, smart, dynamic forms adapt to user input with conditional logic, multi-step workflows and conditional routing, use form automation to send data to multiple cloud destinations, enterprise-grade analytics, create reports with customized data for each recipient and more.

Testimonials

Buddy Saucier

VP, HVAC Service

Johnson Controls

ProntoForms Icon
Highlights
Top Processes : Helpdesk management,Workflow management,Sales document management
Top Features : Recording,Alerts: popups & Notifications,Templates

Vendor: ProntoForms

Company Size: 51-100

HQ Location: Kanata, Ontario

Financials: IPO

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Mobile Marketing Software Buyer’s Guide

Mobile Marketing

What is Mobile Marketing?

Mobile marketing is a multi-channel digital marketing technique to reach a specific audience on their mobile phones, tablets, or any other related devices through websites, emails, messages, social media, or mobile applications. Mobile marketing is often confused with digital marketing and mobile advertising. Let’s quickly address that before we get deeper into the topic.

“Digital Marketing” is a strategy to reach customers using an electronic device or the internet. Businesses reach out through different digital channels such as search engines, social media, email, and website. ‘Mobile marketing’ is an integral part of digital marketing. It uses similar techniques as Digital Marketing but modifies those techniques for the audience that uses their mobile devices for searches and information consumption.

If your plans don’t include Mobile, your plans are not finished

W C

Wendy Clark

Coca Cola

‘Mobile Advertising’ is one of the most important subsets of ‘Mobile marketing’. While there is a significant difference between the two, the terms are used in an interchangeable way these days. The key difference is this: mobile advertising is an approach to reach an audience that are mostly not yet customers or leads; and mobile marketing is an approach to build a database of customers or potential customers, whom the company can engage and to whom they can market their products/solutions.

Why Mobile Marketing is Important?

All that a desktop computer is capable of is now available on a mobile device. Mobile marketing has become very powerful as most target audiences carry their mobile devices wherever they go.

  • It’s estimated that over 82% of people will view a text message within 5 minutes of receiving it. App notifications, alerts and reminders provoke a high engagement rate too.
  • Google surveys have found up to 46% of respondents report they prefer completing purchases via mobile.
  • Marketo says, 65% of all emails are first opened on mobile devices.

The amount of time spent by individuals on their mobile devices is on a constant rise. As a result, with the right strategy and modern mobile marketing, businesses can stay connected with their customers and enable location-based or context-based offerings.

Leading CMOs will leverage mobile to optimize the marketing mix

T H

Thomas Husson

VP, Principal Analyst, Forrester

Key Types of Mobile Marketing Techniques

Key Types of Mobile Marketing Techniques

SMS and MMS Marketing

SMS Marketing and MMS Marketing have been the most trusted and popular mobile marketing techniques in the last two decades. This form of marketing needs consent from consumers to text them, and they are provided an option to opt-out.

App-Based Marketing

This form of marketing gives marketers more time and visibility into the phones of the customers and helps them leverage the ‘micro-moments’ decisions. Mobile app marketing need not always be on a company-owned/created app. Some services help advertisers to publish mobile Ads within third-party mobile Apps. The In-App and In-game techniques would be very similar in targeting customers. App marketing is leveraged for advertising, retention, retargeting, and advance targeting

Location-based Marketing

Location-based Marketing capitalizes on ‘micro-moments’ and uses the users' mobile phone’s location to alert him about an offering from a nearby business. “Micro-moments occur when people use their mobile device reflexively to act on a need to learn, do, discover, watch, or buy something. These are intent-rich moments, and customers make many decisions during these moments.”

Quick Response (QR) Code

QR codes are scannable 2D codes that prompt a specific action such as website visits, app downloads, and social media profiles, and others. Business owners, marketers, and agencies use QR codes in their marketing strategy for improving customer engagement and conversions.

Other popular types of mobile marketing techniques would be emails, voicemails, Mobile web search, Image Ads, etc.

Most omnichannel marketing happens on the mobile. One can seamlessly move from websites to social media platforms to eCommerce sites. As long as mobile marketing solutions are optimized and have access, they are the most efficient and flexible marketing strategies to adopt.

What are Mobile Marketing Platforms?

Mobile marketing platforms are software solutions that are purpose built to optimize mobile marketing communication. They specialize in capabilities such as real-time communication, dynamic content, customer segmentation and usage analytics on mobile devices. These features might appear as commonly known features, but on mobile marketing platforms, these are built and optimized for handheld devices.

Companies which adopt mobile first marketing strategy, prefer to adopt mobile marketing platforms rather than omni channel platforms. Some of the best mobile marketing platforms are MoEngage, Leanplum, Vibes, Airship.

Mobile marketing platforms help marketers select and engage their target customers in real time across various mobile devices and triggered by events. Marketers need to evaluate and select right MMP to help them acquire, engage and retain their mobile customers

G

Gartner

Critical Capabilities for Mobile Marketing Platforms, 2019

Benefits of Mobile Marketing Software

Each of the mobile marketing techniques has its relevance and efficiency based on device, audience, and industry. The target audience for each mobile device may differ in a few cases. For example, people spend almost double the time on their smartphones than their tablets but that doesn’t imply that they consume all information on their smartphones. A young adult is more likely to make a purchase on their mobile phone. A tablet may be the go-to-mobile device for senior people making mobile purchases. People who have young children are more likely to have some mobile devices at home on a shared basis as compared to people with teenagers. Depending on the target audience, strategies are made to reach their mobile devices using one or many techniques such as via in-app/in-game advertising, two-way messaging, volume messaging, custom deals, social notes, lead scoring, and multiple device tracking and others.

Benefits of Mobile Marketing Software

Similarly, different techniques and channels are used to reach B2C and B2B segments. For example, E-mailers and Blogs have shown more results with B2B audiences as compared to B2C. Location-based marketing seems to be increasingly used for B2C customers.

Keeping track of everything and ensuring unified business information with different campaigns can be a challenge. Also, the frequency and number of campaigns are high as compared to traditional marketing. Ease of implementation of marketing campaigns and integrating it with business goals are the main reasons for companies to invest in mobile marketing software.

With mobile marketing software, businesses can promote their products and services by easily delivering engaging content. They can plan, implement, and control diverse campaigns that target various devices.

Mobile marketing tools allow companies to:

  • segment the target audience
  • create templates for messages, campaigns, and promotions
  • reach the target audience’s mobile device
  • analyze engagement and use automation to enhance customer management
  • calculate mobile marketing ROI

The software can, most times, collect a mobile user’s data, including web history and location, and use it to execute custom and timely interactions with existing and potential customers. This results in a quick turnaround in making sales or gaining subscribers.

Which Industries Benefit from Mobile Marketing Software?

Mobile marketing solutions can be used by any business, irrespective of which industry or vertical they belong to. The major industry verticals would be:

  • Retail and eCommerce
  • Travel and Logistics
  • Automotive
  • BFSI
  • Telecom and IT
  • Media and Entertainment
  • Healthcare
  • Government
  • Education
  • Real estate

Who are the Users of Mobile Marketing Software?

While the need and features may vary between small, medium, and big businesses, it is fair to say that using mobile marketing solutions has become a necessity.

Benefits of Mobile Marketing Software

Sales and Marketing teams are the primary users of mobile marketing solutions. Customer relationship teams are also frequent users. Business heads use it to understand the usage patterns and calculate marketing ROI.

8 Key Features of Mobile Marketing Software

Omnichannel Engagement

Mobile Marketing Software needs to have the ability to engage with customers as they switch between devices and still provide seamless customer experience. It needs to deliver consistent marketing messages across all channels.

Push Notifications

The software needs to support push notifications to send contextual, personalized and relevant messages directly to the user’s mobile device. It should also have the ability to send in-app notifications in a timely manner based on the user’s identity and real-time behavior within the app.

Message Prioritization and Frequency

Mobile Marketing software provides a feature to control message prioritization and frequency to maximize impact. Triggers can be set based on behavioral triggers so that messages are relevant, timely and delivered at the right place.

Mobile is not the Future. It is the Now. Meet the customers in the environment of their choice, not where it’s convenient for you.

C S

Cyndy Shaffstall

Spider Trainers

Audience Segmentation

A key capability of the Mobile Marketing software is automated segmentation of the audience based on their interests, hobbies and personality traits. This is also referred to as psychographic segmentation. Segmentation done based on behaviors is referred to as Behavioral Segmentation. Audience Segmentation is the key to delivering the right messages to the right people. User segments can be dynamic in nature and are defined based on real-time behavior. Such segments are very powerful to deliver the right content to the target audience at the right time so that conversion possibilities are higher.

Proximity Features

Proximity features are an important functionality to have in your mobile marketing software if your company belongs to industries such as retail, restaurant, and hospitality. Proximity marketing is about communicating with the customers at the right place and at the right time, with a personalized mobile message. Beacons, geofencing, and push notifications are key features.

In-App Advertising

In-app and in-game advertising help you integrate a range of ad types. This is the type of marketing gaining ground and is very effective.

Custom Dashboards

Marketers need the ability to see how their campaigns are performing. Access to the right metrics is key to measure and monitor performance. Mobile Marketing Software provides customer dashboards to organize, monitor and collaborate on metrics. Specifically, to monitor mobile app performance, custom dashboards will be very useful. Dashboards are also a good interface to view reports.

Audience Analytics

Customer insights are key to drive effective campaigns. Many of the popular Mobile Marketing software comes with built-in analytics that helps to collect, analyze, process and act on customer insights. Such data is collected from the various channels that are in use and collated for further analysis. Out of the box reports that help monitor various KPI makes it easy for users to deeply analyze user behavior. This helps in building better products and campaigns.

AI in Mobile Marketing

Mobile marketing has opened up a communication channel between businesses and customers that is more personal than it ever was. By combining multiple variables intelligently with the huge available data, new solutions based on AI will enable marketers to reach way closer to the real customer than ever before.

AI has enabled a rapid increase in the personalization of marketing techniques and many aspects of mobile marketing. It is no longer a futuristic alien trend but a realistic component of today’s strategy.

Some of the key ways AI can enable and enhance Mobile Marketing

  • AI-Powered content creation and optimized content delivery will make the content management efficient
  • Using Intelligent Targeting and Retargeting can enhance Ad performance
  • NLP trained Chatbots can bring seamless Customer Experience
  • Voice Search Recognition is another upcoming technology
  • AI-based voice assistants such as Siri, Alexa, Cortana, and likes are iteratively learning from customer interactions, queries, requests, language used, etc. It gives marketers more data to profile users and segment them to target with relevant messages at the most relevant times.

By judiciously leveraging AI, businesses can free up more time to focus on the creative and strategic aspects of marketing. AI-driven software equips marketers and analysts with unique, location-based data that they can use to offer customers a highly personalized ad experience to improve the customer experience and customer loyalty.

AI also helps to adjust prices in real-time based on market demand and how much a customer can pay. One can use it to ascertain the need for discounts or special offers to convert potential customers.

AI brings efficiency for Marketers to precisely target their audiences and not scatter their efforts on irrelevant leads. This results in sending more personalized advertisements to users without frustrating them with irrelevant and intrusive banners, which in turn can result in negative user experience and decreased customer loyalty.

The relationship between AI-powered technologies and mobile marketing will keep getting deeper. It will keep empowering marketers to generate intelligent insights from available large quantities of data, and use it for campaigns efficiently using automation.

How to Choose Right Mobile Marketing Software

Free Trial Availability

There is much mobile marketing software available in the market. So, it’s best to use free trials or demos to shortlist solutions and test the solution's capabilities to meet the business needs of the organization using the software.

Technology and Feature consideration

Depending on the company’s marketing strategy and the type of usage, businesses need to look at the capabilities of the Mobile Marketing software - bulk SMS capabilities, scale, and performance, AI support, personalization, segmentation capability, in-app advertising, and analytics support.

Omnichannel Support

Based on your marketing strategy, it is important to choose the software that supports the optimal number of channels which not only meets your current needs but also future expansion.

Integrations

Mobile Marketing software needs to integrate with several other marketing applications in the organization and you need to assess its compatibility with your existing tools.

Challenges in adopting Mobile Marketing Software

Leveraging mobile marketing allows a business to reach potential new customers and existing ones, keep them engaged, and guide them through the purchase journey. But it is a crowded, complex, and complicated space. Despite the army of techniques and choice of available solutions, it has its own sets of challenges.

Mobile Marketing techniques and channels are evolving fast, demanding timely adoptions. At times, the newly shortlisted software may become obsolete too soon for economic viability due to such fast-evolving techniques. It becomes imperative to select the software which not only addresses the current requirement but is capable of scaling, upgrading or co-functioning with other software easily.

Understanding each platform is very important, and not every software can handle the depth for all available Mobile Marketing Platforms. Also, some may cater to only B2B or B2C type of campaigns. Or are very industry-specific.

Users may not have the expertise and experience to design cross-channel mobile marketing. Attempting to optimize the interface for use by various teams may end up making it even more complex.

Omnichannel marketing is the most efficient and flexible mobile marketing strategy to adopt in the current crowded and competitive market. This results in too much data, and marketers aren’t sure how best to use it. Reconciling data from so many channels, and figuring out how to sync them appropriately can be overwhelming. Not all available software may have robust data analysis assistance capability.

With so many channels and ways of marketing, regulatory bodies are being strict about compliances. Compliance requirements may exist in several areas, such as consent-based messaging, personal data collection, privacy, etc. Implementation of consent management platforms, and preventing unauthorized collection and use of location data on mobile devices is still a daunting task and a big challenge to address.

Design and content, both, need to be optimized for mobile marketing, for the software to work efficiently. Reliable mobile marketing assets such as responsive websites, mobile apps, etc. are essential. One must define a marketing strategy before investing in any marketing software.

There is one customer across multiple mobile devices. How well does the software track that? Also, multiple data scandals have eroded user confidence. Balancing the need for collecting data and giving consumers control over their digital marketing experiences is a big challenge.

ROI of Mobile Marketing

Mobile Marketing ROI tells us whether we are getting our money’s worth from the spending on marketing campaigns on multiple mobile devices. But it is not as easy as it sounds. Not all marketing campaigns are about a sale. Some could be for awareness or retention.

Mobile devices are ubiquitous, but the same cannot be said for sophisticated mobile marketing strategies within organizations. It's a classic chicken-or-egg problem: Marketers can't build a strong strategy without securing executive support and budget, but they can't secure support and budget without demonstrating the past success of integrating mobile into their strategy

F

Forrester

Mobile marketing ROI measurement depends on how businesses align it with their short-term and long-term goals. Some of the metrics could be conversion rate, cost-per-click, cost-per-acquisition, average order value, customer lifetime value, among others.

Mobile now represents almost 7 in 10 digital media minutes, and smartphone apps alone account for half of all digital time spent. Average mobile conversion rates have gone up 64% in the last couple of years. Hence, marketers and advertisers are putting more than 50% of their budget into mobile marketing. Half of the revenue is influenced by social selling in 14 common industries, including retail, computer software, healthcare, and marketing and advertising.

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211 Mobile Marketing Software

Biznessapps

App Builder for Small Business

4.73

Read Reviews
Biznessapps Icon

Biznessapps

4.73
★★★★★
★★★★★
App Builder for Small Business

Biznessapps is a mobile app platform enabling small businesses to easily create, edit, and manage applications online. It creates the ultimate customer connection through mobile apps that create a digital connection to customer's mobile phones for commerce, loyalty, reviews, referrals, communication, and more. It allows small business owners to enhance their customers' experience, increase revenue, improve productivity, and reduce costs.

Highlights
Top Business Usecases : Engagement management,Helpdesk management,Engaging and following up
Top Features : Alerts: popups & Notifications,White label,Personalization
Biznessapps Icon

Vendor: Biznessapps

Founded: 2010

Company Size: 51-100

HQ Location: 7590 Fay Avenue, La Jolla, CA, 92037

Financials: M&A

Alpha Anywhere

Mobile App Development and Deployment Platform

4.72

Read Reviews
Alpha Anywhere Icon

Alpha Anywhere

4.72
★★★★★
★★★★★
Mobile App Development and Deployment Platform

Alpha Anywhere is a complete front- and back-end, low-code app development platform for rapid development, distribution and deployment of mobile and web apps. It speeds the development of complex business apps that must securely interface with systems of record and workflows and helps to improve efficiency.

Highlights
Top Business Usecases : Workflow management,Business development,Training & onboarding
Top Features : Recording,Templates,Capture information
Alpha Anywhere Icon

Vendor: Alpha Software

HQ Location: 70 Blanchard Rd, Burlington, MA US

Onesignal

High Volume Mobile and Web Push Notifications to Increase Subscribers

4.68

Read Reviews
Onesignal Icon

Onesignal

4.68
★★★★★
★★★★★
High Volume Mobile and Web Push Notifications to Increase Subscribers

OneSignal is a multi-platform push notification service powering mobile and web push, email, SMS and in-app messages. It helps to acquire customers, scale best practices and launch new products.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Alerts: popups & Notifications,Widgets,Personalization
Onesignal Icon

Vendor: Onesignal

Founded: 2014

Company Size: 11-50

Financials: Series B

Insider Platform

AI-powered Marketing Platform that help marketers drive growth

4.66

Read Reviews
Insider Platform Icon

Insider Platform

4.66
★★★★★
★★★★★
AI-powered Marketing Platform that help marketers drive growth

Insider platform is a growth management platform for digital marketers to drive growth across the funnel, from acquisition to activation, retention, and revenue.

Highlights
Top Business Usecases : Customer engagement,Ad management,Segmentation and targeting
Top Features : Personalization,Push Notification,Templates
Insider Platform Icon

Vendor: Insider

Company Size: 251-500

HQ Location: 16192 Coastal Hwy, Lewes, DE 19958, USA

Financials: Series B

Borneosoft CRM Integration with Forms

CRM with customizable customer database for every business

4.64

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Borneosoft CRM Integration with Forms

4.64
★★★★★
★★★★★
CRM with customizable customer database for every business

Borneosoft CRM Integration with Forms is a marketing tool to create and publish free online payment form that helps to generate more leads and store the leads data in the CRM database effortlessly. It helps to increase sales, registrations, and conversion of visitors to leads.

Highlights
Top Business Usecases : Sending & publishing communications,Communication management,Capturing leads
Top Features : Calculator
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Vendor: Borneosoft

Company Size: NA

HQ Location: 5660 Strand Court, Unit #A9, Naples, FL 34110

iFormBuilder

A mobile data collector to create and operate forms

4.61

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iFormBuilder

4.61
★★★★★
★★★★★
A mobile data collector to create and operate forms

iFormBuilder is a mobile data collector that gives users the ability to create and operate forms for image and audio recording, signature capture, offline data collection, GPS, mapping, and more. It is the starting point for teams looking to solve enterprise-related field problems relating to inspections, work order management and asset management. It also provides continual value with optional service and support plans designed to help the focus on what matters most.

Highlights
Top Business Usecases : Digital signature,Sales document management,Workflow management
Top Features : Recording,Feedback surveys,Capture information
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Vendor: Zerion Software

Company Size: 11-50

HQ Location: 13650 Dulles Technology Drive, Suite 275, Herndon, VA 20171, US

Financials: Private

AppTweak

ASO Tools for Apps & Games to increase your app or game’s visibility

4.61

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AppTweak

4.61
★★★★★
★★★★★
ASO Tools for Apps & Games to increase your app or game’s visibility

AppTweak is an ASO tool for apps and games driven by data science. An all-in-one platform provides mobile marketers and app publishers with all the data and insights they need to increase their app or game’s visibility, boost organic downloads and find new growth opportunities.

Highlights
Top Business Usecases : Advertisement,Sending & publishing communications,Communication management
Top Features : Dashboard,Personalization,Predictive search
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Vendor: AppTweak

Company Size: 1-10

HQ Location: 326, avenue Louise 1050 Brussels Belgium

Financials: Seed

CleverTap

Mobile Marketing Platform helping the app marketers to retain user engagement

4.60

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CleverTap

4.60
★★★★★
★★★★★
Mobile Marketing Platform helping the app marketers to retain user engagement

CleverTap is a Customer Engagement and User retention platform that is built with flexibility for use in small businesses as well as scalability for large enterprises. It can be used across industries such as Ecommerce, Travel & Transportation, Media and Entertainment and more. The platform is also available on mobile devices.

Highlights
Top Business Usecases : Customer engagement,Campaign management,Training & onboarding
Top Features : Individualization,Push Notification,Dashboard
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Vendor: CleverTap

HQ Location: 440 N Wolfe Rd, Sunnyvale, CA 94085, US

Branch linking platform

Mobile linking platform, with solutions that unify user experience and mobile measurement

4.60

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Branch linking platform

4.60
★★★★★
★★★★★
Mobile linking platform, with solutions that unify user experience and mobile measurement

Branch is a mobile linking platform with solutions that unify user experience and measurement across different devices, platforms, and channels. It helps to improve internal communications and ROI.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advertisement
Top Features : Alerts: popups & Notifications,Personalization,Dashboard
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Vendor: Branch

Founded: 2014

Company Size: 251-500

HQ Location: 1400 Seaport Blvd, Building B, 2nd Floor, Redwood City, CA 94063, USA

Financials: Series D

ProntoForms

Mobile Forms & Mobile Data Collection Apps for Field Service

4.59

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ProntoForms

4.59
★★★★★
★★★★★
Mobile Forms & Mobile Data Collection Apps for Field Service

ProntoForms is a mobile app developer that provides users with a low-code development platform to build apps for enterprise field service management. It helps to enhance customer relationships, improve ROI and scale best practices.

Highlights
Top Business Usecases : Helpdesk management,Workflow management,Sales document management
Top Features : Recording,Alerts: popups & Notifications,Templates
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Vendor: ProntoForms

Company Size: 51-100

HQ Location: Kanata, Ontario

Financials: IPO

GoCanvas

Digital automation tools and process to adapt and respond to whatever comes your way

4.58

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GoCanvas

4.58
★★★★★
★★★★★
Digital automation tools and process to adapt and respond to whatever comes your way

GoCanvas is a mobile apps and forms for data collection and sharing. It saves time and money by eliminating paperwork and speeding up data collection. It helps to enhance customer relationships, improve efficiency and improve digital and social presence.

Highlights
Top Business Usecases : Advertisement,Sales document management,Digital signature
Top Features : Personalization,Templates,Recording
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Vendor: GoCanvas

Company Size: 101-250

HQ Location: Reston, VA

Financials: M&A

Zipwhip

Business Text Messaging to Engage customers faster

4.57

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Zipwhip

4.57
★★★★★
★★★★★
Business Text Messaging to Engage customers faster

Zipwhip is a Business Text Messaging Software that enables texting on existing business phone numbers. It helps to increase customer engagement and drive growth through texting on their existing landline, VoIP or toll-free phone number. It also helps to improve internal communications, scale best practices and increase sales and revenue.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Personalization,Feedback surveys,Alerts: popups & Notifications
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Vendor: Zipwhip

Company Size: 101-250

HQ Location: 1501 1st Ave South, Suite 500, Seattle, WA 98134, US

TextUs

TextUs - Get ahold of anyone, anywhere in real time

4.75

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TextUs

4.75
★★★★★
★★★★★
TextUs - Get ahold of anyone, anywhere in real time

TextUs is an SMS Marketing Software. TextUs is a cloud-based text messaging platform designed for inside sales, recruiting and customer service teams to communicate with leads, candidates, and customers.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engagement management
Top Features : Personalization,Templates,Recording
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Vendor: TextUs

Company Size: 11-50

HQ Location: Jana Dekerta 24/1 Pietro, Krakow, Krakow 30-703, PL

Financials: Series A

Aritic PinPoint

Marketing Automation Features - Aritic PinPoint

4.71

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Aritic PinPoint

4.71
★★★★★
★★★★★
Marketing Automation Features - Aritic PinPoint

Aritic PinPoint is a marketing automation platform that helps from acquiring potential leads to converting them into delighted brand advocates and automate the entire business funnel seamlessly. It helps to acquire customers and improve ROI.

Highlights
Top Business Usecases : Social media management,Communication management,Social media analytics
Top Features : Landing page,Live monitoring,Alerts: popups & Notifications
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Vendor: Aritic

Company Size: 11-50

HQ Location: 340 S Lemon Ave, 9009, Walnut, California 91789, US

Financials: Private

TXT180

Text Marketing Software & SMS Messaging to Text Customers

4.69

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TXT180

4.69
★★★★★
★★★★★
Text Marketing Software & SMS Messaging to Text Customers

TXT180 an SMS marketing platform is an application provider for text message marketing and group text messaging offering a proven way to communicate through SMS messaging. It helps to acquire customers and improve ROI.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engagement management
Top Features : Alerts: popups & Notifications,Personalization,Templates
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Vendor: TXT180

Company Size: 11-50

Financials: Private

SendPulse

Multi-Channel Marketing Automation Platform email, web push notifications, SMS, Viber with

4.54

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SendPulse

4.54
★★★★★
★★★★★
Multi-Channel Marketing Automation Platform email, web push notifications, SMS, Viber with

Sendpulse is an email marketing platform used to send bulk emails. It helps to improve sales & revenue and brand engagement.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engagement management
Top Features : Alerts: popups & Notifications,Templates,Personalization
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Vendor: SendPulse

Company Size: 51-100

HQ Location: 1 office, New York, US

Financials: Seed

WebEngage

Marketing Automation tool to craft contextual and personalized campaigns

4.52

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WebEngage

4.52
★★★★★
★★★★★
Marketing Automation tool to craft contextual and personalized campaigns

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Training & onboarding
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
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Vendor: WebEngage

HQ Location: B-1602, Lotus Corporate Park, Goregaon East, Mumbai, Maharashtra 400063, IN

Listrak

Marketing automation platform that delivers seamless, personalized cross-channel interactions

4.49

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Listrak

4.49
★★★★★
★★★★★
Marketing automation platform that delivers seamless, personalized cross-channel interactions

Listrak is a marketing automation platform for retailers which provides seamless, personalized customer interactions to accelerate growth and engagement.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead analytics
Top Features : Personalization,Templates,Alerts: popups & Notifications
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Vendor: Listrak

Founded: 1999

Company Size: 251-500

HQ Location: Listrak, 100 West Millport Road, Lititz, PA 17543

Financials: Private

CallFire

Texting and Calling Solutions that Help You Reach More Customers

4.48

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CallFire

4.48
★★★★★
★★★★★
Texting and Calling Solutions that Help You Reach More Customers

CallFire is a cloud-based platform that provides call centers with automated outbound campaign options and helps to track their business progress and functions. It specializes in helping local businesses grow and retain their revenue through proactive outreach and engagement.

Highlights
Top Business Usecases : Communication management,Tracking & monitoring communications,Sales call management
Top Features : Recording,Personalization,Alerts: popups & Notifications
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Vendor: Callfire

Founded: 2004

Company Size: 101-250

HQ Location: 1410 2nd St., Suite 200, Santa Monica, CA 90401, US

Financials: Series A

Zymplify

Sales & Marketing Automation Software to accelerate business revenue

4.47

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Zymplify

4.47
★★★★★
★★★★★
Sales & Marketing Automation Software to accelerate business revenue

Zymplify is an automated prospecting and lead qualification software intended to accelerate business' revenue by turning strangers into customers. It offers business qualified prospects who are actively looking for products or services and gives a complete toolkit to connect with them and close sales at speed.

Highlights
Top Business Usecases : Social media management,Digital marketing,Campaign management
Top Features : Landing page,Dashboard,SEO
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Vendor: Zymplify

Company Size: 11-50

HQ Location: 28 The Promenade, Portstewart, County Londonderry BT55 7AE, GB

Financials: NA

Adjust

The Mobile Measurement Company | Adjust

4.46

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Adjust

4.46
★★★★★
★★★★★
The Mobile Measurement Company | Adjust

Adjust is an attribution modeling and mobile marketing solution used by marketing agencies and mobile app marketers. It is a mobile attribution platform that has the ability to track marketing channels and attribute customers to the sources they come from.

Highlights
Top Business Usecases : Engagement management,Advertisement,Engaging and following up
Top Features : Dashboard,Bot,SEM
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Vendor: Adjust

Founded: 2012

Company Size: 251-500

HQ Location: Saarbrücker Str. 37a, Berlin, Berlin 10405, DE

Financials: Series E

Mailup Email Marketing

MailUp: Email Marketing Software

4.46

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Mailup Email Marketing

4.46
★★★★★
★★★★★
MailUp: Email Marketing Software

MailUp a Marketing Automation platform that supports Email Marketing and SMS Marketing. Its email marketing platform is a powerful, scalable, and integrated marketing solution for creating quality relationships with customers. It is suitable for marketers and agencies and e-commerce companies to engage with their customers and run effective email campaigns.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Sales document management
Top Features : Templates,Personalization,Dashboard
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Vendor: Mailup

Founded: 2002

Company Size: 101-250

HQ Location: Viale F. Restelli 1, 20124 Milan, Italy

Financials: IPO

OutboundEngine

Marketing Automation platform to target new customers, build loyalty and close more business

4.44

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OutboundEngine

4.44
★★★★★
★★★★★
Marketing Automation platform to target new customers, build loyalty and close more business

OutboundEngine is a cloud-based email and social media marketing software through which clients can build and run campaigns for online marketing. It enables customers to craft a well-rounded marketing strategy using email and social media tools.

Highlights
Top Business Usecases : Social media management,Engagement management,Engaging and following up
Top Features : Personalization,Templates,Dashboard
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Vendor: OutboundEngine

Company Size: 251-500

HQ Location: 98 San Jacinto Blvd., Suite 1300, Austin, Texas 78701, US

Financials: Series C

AppsFlyer

Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS

4.41

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AppsFlyer

4.41
★★★★★
★★★★★
Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS

AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.

Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
Top Features : Dashboard,Personalization,Landing page
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Vendor: Appsflyer

Founded: 2011

Company Size: 501-1000

HQ Location: 100 1st Street, 25th floor San Francisco, California 94105 USA

Financials: Series C