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Mobile Marketing Software 2021: Ultimate Guide

Mobile marketing platforms are software solutions that are purpose built to optimize mobile marketing communication. They specialize in capabilities such as real-time communication, dynamic content, customer segmentation and usage analytics on mobile devices. These features might appear as commonly known features, but on mobile marketing platforms, these are built and optimized for handheld devices. Learn how Mobile Marketing Platforms help your business and how to choose the right software.

Last updated: Apr 7, 2021

Mobile Marketing Software 2021: Ultimate Guide

What is Mobile Marketing?

Mobile marketing is a multi-channel digital marketing technique to reach a specific audience on their mobile phones, tablets, or any other related devices through websites, emails, messages, social media, or mobile applications. Mobile marketing is often confused with digital marketing and mobile advertising. Let’s quickly address that before we get deeper into the topic.

“Digital Marketing” is a strategy to reach customers using an electronic device or the internet. Businesses reach out through different digital channels such as search engines, social media, email, and website. ‘Mobile marketing’ is an integral part of digital marketing. It uses similar techniques as Digital Marketing but modifies those techniques for the audience that uses their mobile devices for searches and information consumption.

If your plans don’t include Mobile, your plans are not finished

W C

Wendy Clark

Coca Cola

‘Mobile Advertising’ is one of the most important subsets of ‘Mobile marketing’. While there is a significant difference between the two, the terms are used in an interchangeable way these days. The key difference is this: mobile advertising is an approach to reach an audience that are mostly not yet customers or leads; and mobile marketing is an approach to build a database of customers or potential customers, whom the company can engage and to whom they can market their products/solutions.

Why Mobile Marketing is Important?

All that a desktop computer is capable of is now available on a mobile device. Mobile marketing has become very powerful as most target audiences carry their mobile devices wherever they go.

  • It’s estimated that over 82% of people will view a text message within 5 minutes of receiving it. App notifications, alerts and reminders provoke a high engagement rate too.
  • Google surveys have found up to 46% of respondents report they prefer completing purchases via mobile.
  • Marketo says, 65% of all emails are first opened on mobile devices.

The amount of time spent by individuals on their mobile devices is on a constant rise. As a result, with the right strategy and modern mobile marketing, businesses can stay connected with their customers and enable location-based or context-based offerings.

Leading CMOs will leverage mobile to optimize the marketing mix

T H

Thomas Husson

VP, Principal Analyst, Forrester

Key Types of Mobile Marketing Techniques

Key Types of Mobile Marketing Techniques

SMS and MMS Marketing

SMS Marketing and MMS Marketing have been the most trusted and popular mobile marketing techniques in the last two decades. This form of marketing needs consent from consumers to text them, and they are provided an option to opt-out.

App-Based Marketing

This form of marketing gives marketers more time and visibility into the phones of the customers and helps them leverage the ‘micro-moments’ decisions. Mobile app marketing need not always be on a company-owned/created app. Some services help advertisers to publish mobile Ads within third-party mobile Apps. The In-App and In-game techniques would be very similar in targeting customers. App marketing is leveraged for advertising, retention, retargeting, and advance targeting

Location-based Marketing

Location-based Marketing capitalizes on ‘micro-moments’ and uses the users' mobile phone’s location to alert him about an offering from a nearby business. “Micro-moments occur when people use their mobile device reflexively to act on a need to learn, do, discover, watch, or buy something. These are intent-rich moments, and customers make many decisions during these moments.”

Quick Response (QR) Code

QR codes are scannable 2D codes that prompt a specific action such as website visits, app downloads, and social media profiles, and others. Business owners, marketers, and agencies use QR codes in their marketing strategy for improving customer engagement and conversions.

Other popular types of mobile marketing techniques would be emails, voicemails, Mobile web search, Image Ads, etc.

Most omnichannel marketing happens on the mobile. One can seamlessly move from websites to social media platforms to eCommerce sites. As long as mobile marketing solutions are optimized and have access, they are the most efficient and flexible marketing strategies to adopt.

What are Mobile Marketing Platforms?

Mobile marketing platforms are software solutions that are purpose built to optimize mobile marketing communication. They specialize in capabilities such as real-time communication, dynamic content, customer segmentation and usage analytics on mobile devices. These features might appear as commonly known features, but on mobile marketing platforms, these are built and optimized for handheld devices.

Companies which adopt mobile first marketing strategy, prefer to adopt mobile marketing platforms rather than omni channel platforms. Some of the best mobile marketing platforms are MoEngage, Leanplum, Vibes, Airship.

Mobile marketing platforms help marketers select and engage their target customers in real time across various mobile devices and triggered by events. Marketers need to evaluate and select right MMP to help them acquire, engage and retain their mobile customers

G

Gartner

Critical Capabilities for Mobile Marketing Platforms, 2019

Benefits of Mobile Marketing Software

Each of the mobile marketing techniques has its relevance and efficiency based on device, audience, and industry. The target audience for each mobile device may differ in a few cases. For example, people spend almost double the time on their smartphones than their tablets but that doesn’t imply that they consume all information on their smartphones. A young adult is more likely to make a purchase on their mobile phone. A tablet may be the go-to-mobile device for senior people making mobile purchases. People who have young children are more likely to have some mobile devices at home on a shared basis as compared to people with teenagers. Depending on the target audience, strategies are made to reach their mobile devices using one or many techniques such as via in-app/in-game advertising, two-way messaging, volume messaging, custom deals, social notes, lead scoring, and multiple device tracking and others.

Benefits of Mobile Marketing Software

Similarly, different techniques and channels are used to reach B2C and B2B segments. For example, E-mailers and Blogs have shown more results with B2B audiences as compared to B2C. Location-based marketing seems to be increasingly used for B2C customers.

Keeping track of everything and ensuring unified business information with different campaigns can be a challenge. Also, the frequency and number of campaigns are high as compared to traditional marketing. Ease of implementation of marketing campaigns and integrating it with business goals are the main reasons for companies to invest in mobile marketing software.

With mobile marketing software, businesses can promote their products and services by easily delivering engaging content. They can plan, implement, and control diverse campaigns that target various devices.

Mobile marketing tools allow companies to:

  • segment the target audience
  • create templates for messages, campaigns, and promotions
  • reach the target audience’s mobile device
  • analyze engagement and use automation to enhance customer management
  • calculate mobile marketing ROI

The software can, most times, collect a mobile user’s data, including web history and location, and use it to execute custom and timely interactions with existing and potential customers. This results in a quick turnaround in making sales or gaining subscribers.

Which Industries Benefit from Mobile Marketing Software?

Mobile marketing solutions can be used by any business, irrespective of which industry or vertical they belong to. The major industry verticals would be:

  • Retail and eCommerce
  • Travel and Logistics
  • Automotive
  • BFSI
  • Telecom and IT
  • Media and Entertainment
  • Healthcare
  • Government
  • Education
  • Real estate

Who are the Users of Mobile Marketing Software?

While the need and features may vary between small, medium, and big businesses, it is fair to say that using mobile marketing solutions has become a necessity.

Benefits of Mobile Marketing Software

Sales and Marketing teams are the primary users of mobile marketing solutions. Customer relationship teams are also frequent users. Business heads use it to understand the usage patterns and calculate marketing ROI.

8 Key Features of Mobile Marketing Software

Omnichannel Engagement

Mobile Marketing Software needs to have the ability to engage with customers as they switch between devices and still provide seamless customer experience. It needs to deliver consistent marketing messages across all channels.

Push Notifications

The software needs to support push notifications to send contextual, personalized and relevant messages directly to the user’s mobile device. It should also have the ability to send in-app notifications in a timely manner based on the user’s identity and real-time behavior within the app.

Message Prioritization and Frequency

Mobile Marketing software provides a feature to control message prioritization and frequency to maximize impact. Triggers can be set based on behavioral triggers so that messages are relevant, timely and delivered at the right place.

Mobile is not the Future. It is the Now. Meet the customers in the environment of their choice, not where it’s convenient for you.

C S

Cyndy Shaffstall

Spider Trainers

Audience Segmentation

A key capability of the Mobile Marketing software is automated segmentation of the audience based on their interests, hobbies and personality traits. This is also referred to as psychographic segmentation. Segmentation done based on behaviors is referred to as Behavioral Segmentation. Audience Segmentation is the key to deliver the right messages to the right people. User segments can be dynamic in nature and are defined based on real-time behavior. Such segments are very powerful to deliver the right content to the target audience at the right time so that conversion possibilities are higher.

Proximity Features

Proximity features are an important functionality to have in your mobile marketing software if your company belongs to industries such as retail, restaurant, and hospitality. Proximity marketing is about communicating with the customers at the right place and at the right time, with a personalized mobile message. Beacons, geofencing, and push notifications are key features.

In-App Advertising

In-app and in-game advertising help you integrate a range of ad types. This is the type of marketing gaining ground and is very effective.

Custom Dashboards

Marketers need the ability to see how their campaigns are performing. Access to the right metrics is key to measure and monitor performance. Mobile Marketing Software provides customer dashboards to organize, monitor and collaborate on metrics. Specifically, to monitor mobile app performance, custom dashboards will be very useful. Dashboards are also a good interface to view reports.

Audience Analytics

Customer insights are key to drive effective campaigns. Many of the popular Mobile Marketing software comes with built-in analytics that helps to collect, analyze, process and act on customer insights. Such data is collected from the various channels that are in use and collated for further analysis. Out of the box reports that help monitor various KPI makes it easy for users to analyze deeply user behavior. This helps in building better products and campaigns.

AI in Mobile Marketing

Mobile marketing has opened up a communication channel between businesses and customers that is more personal than it ever was. By combining multiple variables intelligently with the huge available data, new solutions based on AI will enable marketers to reach way closer to the real customer than ever before.

AI has enabled a rapid increase in the personalization of marketing techniques and many aspects of mobile marketing. It is no longer a futuristic alien trend but a realistic component of today’s strategy.

Some of the key ways AI can enable and enhance Mobile Marketing

  • AI-Powered content creation and optimized content delivery will make the content management efficient
  • Using Intelligent Targeting and Retargeting can enhance Ad performance
  • NLP trained Chatbots can bring seamless Customer Experience
  • Voice Search Recognition is another upcoming technology
  • AI-based voice assistants such as Siri, Alexa, Cortana, and likes are iteratively learning from customer interactions, queries, requests, language used, etc. It gives marketers more data to profile users and segment them to target with relevant messages at the most relevant times.

By judiciously leveraging AI, businesses can free up more time to focus on the creative and strategic aspects of marketing. AI-driven software equips marketers and analysts with unique, location-based data that they can use to offer customers a highly personalized ad experience to improve the customer experience and customer loyalty.

AI also helps to adjust prices in real-time based on market demand and how much a customer can pay. One can use it to ascertain the need for discounts or special offers to convert potential customers.

AI brings efficiency for Marketers to precisely target their audiences and not scatter their efforts on irrelevant leads. This results in sending more personalized advertisements to users without frustrating them with irrelevant and intrusive banners, which in turn can result in negative user experience and decreased customer loyalty.

The relationship between AI-powered technologies and mobile marketing will keep getting deeper. It will keep empowering marketers to generate intelligent insights from available large quantities of data, and use it for campaigns efficiently using automation.

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Buyer’s Guide - Choosing the Right Mobile Marketing Software

Free Trial Availability

There is much mobile marketing software available in the market. So, it’s best to use free trials or demos to shortlist solutions and test the solution's capabilities to meet the business needs of the organization using the software.

Buyers are recommended to consider peer reviews and expert opinions that are extensively available on Cuspera before making buying decisions. Cuspera’s AI based engine guides you through the requirement process to help you choose the right software.

Go to Cuspera

Technology and Feature consideration

Depending on the company’s marketing strategy and the type of usage, businesses need to look at the capabilities of the Mobile Marketing software - bulk SMS capabilities, scale, and performance, AI support, personalization, segmentation capability, in-app advertising, and analytics support.

Omnichannel Support

Based on your marketing strategy, it is important to choose the software that supports the optimal number of channels which not only meets your current needs but also future expansion.

Integrations

Mobile Marketing software needs to integrate with several other marketing applications in the organization and you need to assess its compatibility with your existing tools.

Challenges in adopting Mobile Marketing Software

Leveraging mobile marketing allows a business to reach potential new customers and existing ones, keep them engaged, and guide them through the purchase journey. But it is a crowded, complex, and complicated space. Despite the army of techniques and choice of available solutions, it has its own sets of challenges.

Mobile Marketing techniques and channels are evolving fast, demanding timely adoptions. At times, the newly shortlisted software may become obsolete too soon for economic viability due to such fast-evolving techniques. It becomes imperative to select the software which not only addresses the current requirement but is capable of scaling, upgrading or co-functioning with other software easily.

Understanding each platform is very important, and not every software can handle the depth for all available Mobile Marketing Platforms. Also, some may cater to only B2B or B2C type of campaigns. Or are very industry-specific.

Users may not have the expertise and experience to design cross-channel mobile marketing. Attempting to optimize the interface for use by various teams may end up making it even more complex.

Omnichannel marketing is the most efficient and flexible mobile marketing strategy to adopt in the current crowded and competitive market. This results in too much data, and marketers aren’t sure how best to use it. Reconciling data from so many channels, and figuring out how to sync them appropriately can be overwhelming. Not all available software may have robust data analysis assistance capability.

With so many channels and ways of marketing, regulatory bodies are being strict about compliances. Compliance requirements may exist in several areas, such as consent-based messaging, personal data collection, privacy, etc. Implementation of consent management platforms, and preventing unauthorized collection and use of location data on mobile devices is still a daunting task and a big challenge to address.

Design and content, both, need to be optimized for mobile marketing, for the software to work efficiently. Reliable mobile marketing assets such as responsive websites, mobile apps, etc. are essential. One must define a marketing strategy before investing in any marketing software.

There is one customer across multiple mobile devices. How well does the software track that? Also, multiple data scandals have eroded user confidence. Balancing the need for collecting data and giving consumers control over their digital marketing experiences is a big challenge.

ROI of Mobile Marketing

Mobile Marketing ROI tells us whether we are getting our money’s worth from the spending on marketing campaigns on multiple mobile devices. But it is not as easy as it sounds. Not all marketing campaigns are about a sale. Some could be for awareness or retention.

Mobile devices are ubiquitous, but the same cannot be said for sophisticated mobile marketing strategies within organizations. It's a classic chicken-or-egg problem: Marketers can't build a strong strategy without securing executive support and budget, but they can't secure support and budget without demonstrating the past success of integrating mobile into their strategy

F

Forrester

Mobile marketing ROI measurement depends on how businesses align it with their short-term and long-term goals. Some of the metrics could be conversion rate, cost-per-click, cost-per-acquisition, average order value, customer lifetime value, among others.

Mobile now represents almost 7 in 10 digital media minutes, and smartphone apps alone account for half of all digital time spent. Average mobile conversion rates have gone up 64% in the last couple of years. Hence, marketers and advertisers are putting more than 50% of their budget into mobile marketing. Half of the revenue is influenced by social selling in 14 common industries, including retail, computer software, healthcare, and marketing and advertising.

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154 Mobile Marketing Software

TextUs

TextUs - Get ahold of anyone, anywhere in real time

4.75

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TextUs Icon

TextUs

4.75
★★★★★
★★★★★
TextUs - Get ahold of anyone, anywhere in real time

TextUs is an SMS Marketing Software. TextUs is a cloud-based text messaging platform designed for inside sales, recruiting and customer service teams to communicate with leads, candidates, and customers.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Telemarketing
Top Features : Personalization,Templates,Recording
TextUs Icon

Vendor: TextUs

Company Size: 11-50

HQ Location: Jana Dekerta 24/1 Pietro, Krakow, Krakow 30-703, PL

Financials: Series A

Alpha Anywhere

Mobile App Development and Deployment Platform

4.72

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Alpha Anywhere Icon

Alpha Anywhere

4.72
★★★★★
★★★★★
Mobile App Development and Deployment Platform

Alpha Anywhere is a complete front- and back-end, low-code app development platform for rapid development, distribution and deployment of mobile and web apps. It speeds the development of complex business apps that must securely interface with systems of record and workflows and helps to improve efficiency.

Highlights
Top Business Usecases : Workflow management,Business development,Communication management
Top Features : Recording,Templates,Capture information
Alpha Anywhere Icon

Vendor: Alpha Software

HQ Location: 70 Blanchard Rd, Burlington, MA US

Aritic PinPoint

Marketing Automation Features - Aritic PinPoint

4.71

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Aritic PinPoint Icon

Aritic PinPoint

4.71
★★★★★
★★★★★
Marketing Automation Features - Aritic PinPoint

Aritic PinPoint is a marketing automation platform that helps from acquiring potential leads to converting them into delighted brand advocates and automate the entire business funnel seamlessly. It helps to acquire customers and improve ROI.

Highlights
Top Business Usecases : Social media management,Communication management,Social media analytics
Top Features : Landing page,Live monitoring,Alerts: popups & Notifications
Aritic PinPoint Icon

Vendor: Aritic

Company Size: 11-50

HQ Location: 340 S Lemon Ave, 9009, Walnut, California 91789, US

Financials: Private

TXT180

Text Marketing Software & SMS Messaging to Text Customers

4.69

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TXT180

4.69
★★★★★
★★★★★
Text Marketing Software & SMS Messaging to Text Customers

TXT180 an SMS marketing platform is an application provider for text message marketing and group text messaging offering a proven way to communicate through SMS messaging. It helps to acquire customers and improve ROI.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engagement management
Top Features : Alerts: popups & Notifications,Personalization,Templates
TXT180 Icon

Vendor: TXT180

Company Size: 11-50

Financials: Private

Borneosoft CRM Integration with Forms

CRM with customizable customer database for every business

4.64

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Borneosoft CRM Integration with Forms Icon

Borneosoft CRM Integration with Forms

4.64
★★★★★
★★★★★
CRM with customizable customer database for every business

Borneosoft CRM Integration with Forms is a marketing tool to create and publish free online payment form that helps to generate more leads and store the leads data in the CRM database effortlessly. It helps to increase sales, registrations, and conversion of visitors to leads.

Highlights
Top Business Usecases : Sending & publishing communications,Communication management,Capturing leads
Top Features : Calculator
Borneosoft CRM Integration with Forms Icon

Vendor: Borneosoft

Company Size: NA

HQ Location: 5660 Strand Court, Unit #A9, Naples, FL 34110

Branch linking platform

Mobile linking platform, with solutions that unify user experience and mobile measurement

4.60

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Branch linking platform Icon

Branch linking platform

4.60
★★★★★
★★★★★
Mobile linking platform, with solutions that unify user experience and mobile measurement

Branch is a mobile linking platform with solutions that unify user experience and measurement across different devices, platforms, and channels. It helps to improve internal communications and ROI.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advertisement
Top Features : Alerts: popups & Notifications,Personalization,Dashboard
Branch linking platform Icon

Vendor: Branch

Founded: 2014

Company Size: 251-500

HQ Location: 1400 Seaport Blvd, Building B, 2nd Floor, Redwood City, CA 94063, USA

Financials: Series D

ProntoForms

Mobile Forms & Mobile Data Collection Apps for Field Service

4.60

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ProntoForms

4.60
★★★★★
★★★★★
Mobile Forms & Mobile Data Collection Apps for Field Service

ProntoForms is a mobile app developer that provides users with a low-code development platform to build apps for enterprise field service management. It helps to enhance customer relationships, improve ROI and scale best practices.

Highlights
Top Business Usecases : Helpdesk management,Workflow management,Sales document management
Top Features : Recording,Alerts: popups & Notifications,Templates
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Vendor: ProntoForms

Company Size: 51-100

HQ Location: Kanata, Ontario

Financials: IPO

Insider Platform

AI-powered Marketing Platform that help marketers drive growth

4.59

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Insider Platform Icon

Insider Platform

4.59
★★★★★
★★★★★
AI-powered Marketing Platform that help marketers drive growth

Insider platform is a growth management platform for digital marketers to drive growth across the funnel, from acquisition to activation, retention, and revenue.

Highlights
Top Business Usecases : Customer engagement,Ad management,Segmentation and targeting
Top Features : Personalization,Push Notification,Templates
Insider Platform Icon

Vendor: Insider

Company Size: 251-500

HQ Location: Singapore

Financials: Series B

Onesignal

High Volume Mobile and Web Push Notifications to Increase Subscribers

4.58

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Onesignal

4.58
★★★★★
★★★★★
High Volume Mobile and Web Push Notifications to Increase Subscribers

OneSignal is a multi-platform push notification service powering mobile and web push, email, SMS and in-app messages. It helps to acquire customers, scale best practices and launch new products.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Alerts: popups & Notifications,Personalization,Dashboard
Onesignal Icon

Vendor: Onesignal

Founded: 2014

Company Size: 11-50

Financials: Series B

Zipwhip

Business Text Messaging to Engage customers faster

4.57

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Zipwhip

4.57
★★★★★
★★★★★
Business Text Messaging to Engage customers faster

Zipwhip is a Business Text Messaging Software that enables texting on existing business phone numbers. It helps to increase customer engagement and drive growth through texting on their existing landline, VoIP or toll-free phone number. It also helps to improve internal communications, scale best practices and increase sales and revenue.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Personalization,Feedback surveys,Alerts: popups & Notifications
Zipwhip Icon

Vendor: Zipwhip

Company Size: 101-250

HQ Location: 1501 1st Ave South, Suite 500, Seattle, WA 98134, US

Flowfinity

Build and automate custom business process management applications without code

4.57

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Flowfinity

4.57
★★★★★
★★★★★
Build and automate custom business process management applications without code

Flowfinity is a mobile marketing platform to create, automate and integrate business process applications for enterprise without coding that boost productivity, ensure data accuracy and improve team collaboration.

Highlights
Top Business Usecases : Workflow management,Communication management,Sending & publishing communications
Top Features : Recording,Feedback surveys,Dashboard
Flowfinity Icon

Vendor: Flowfinity Wireless

Company Size: 11-50

HQ Location: 206-1275 West 6th Ave, Vancouver, BC V6H 1A6, CA

Zerion

Mobile Workflow Automation Platform to harness the power of better data

4.56

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Zerion

4.56
★★★★★
★★★★★
Mobile Workflow Automation Platform to harness the power of better data

Zerion is a mobile workflow automation platform that helps to collect, refine, and report on data to promote safety, compliance, and better decision making empowering enterprise teams to harness the power of better data, driving functionality, results, and growth. Zerion reduces time in the field while enabling real-time reports and minimizes future risks while cutting unnecessary delays. It helps to enhance customer relationships, and improve internal communications.

Highlights
Top Business Usecases : Digital signature,Sales document management,Workflow management
Zerion Icon

Vendor: Zerion Software

Company Size: 11-50

HQ Location: 13650 Dulles Technology Drive, Suite 275, Herndon, VA 20171, US

Financials: Private

Sendpulse EMAIL MARKETING

SendPulse is a platform which offers multiple channels of communication with customers: email, web push notifications, SMS and Viber. You can send different...

4.55

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Sendpulse EMAIL MARKETING Icon

Sendpulse EMAIL MARKETING

4.55
★★★★★
★★★★★
SendPulse is a platform which offers multiple channels of communication with customers: email, web push notifications, SMS and Viber. You can send different...

Sendpulse is an email marketing platform used to send bulk emails. It helps to improve sales & revenue and brand engagement.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engagement management
Top Features : Alerts: popups & Notifications,Templates,Personalization
Sendpulse EMAIL MARKETING Icon

Vendor: SendPulse

Company Size: 51-100

HQ Location: 1 office, New York, US

Financials: Seed

Temenos

Banking Software to reinvent and shape the future of banking.

4.54

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Temenos

4.54
★★★★★
★★★★★
Banking Software to reinvent and shape the future of banking.

Temenos is a Banking software platform, built using cloud native, cloud agnostic technology, providing scalability with its rapid cloud deployment facility.

Highlights
Top Business Usecases : Public relations,Competitive intelligence,Collaboration
Top Features : Personalization,Feedback surveys,Recording
Temenos Icon

Vendor: Temenos

Company Size: 5001-10000

HQ Location: 5th Floor, 71 Fenchurch Street, London, EC3M 4TD, GB

Financials: IPO

Sakari

Cloud-Based Text Messaging Service to send and receive SMS with thousands of contacts

4.54

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Sakari

4.54
★★★★★
★★★★★
Cloud-Based Text Messaging Service to send and receive SMS with thousands of contacts

Sakari is a business Text Messaging Service designed for sales, marketing, and support teams to help manage SMS campaigns through computer. The tool helps send SMS reminders, alerts, confirmations and marketing campaigns.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Helpdesk management
Top Features : Alerts: popups & Notifications,Templates,Personalization
Sakari Icon

Vendor: Sakari

Company Size: 1-10

HQ Location: 350 Rhode Island, Suite 240 , San Francisco, CA 94103, California 94103, US

Attentive

Text message marketing solution to drive online revenue for the customers

4.53

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Attentive Icon

Attentive

4.53
★★★★★
★★★★★
Text message marketing solution to drive online revenue for the customers

Attentive is a personalized mobile messaging platform, delivering the future of two-way mobile communications between companies and consumers. Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Personalization,Alerts: popups & Notifications,Recording
Attentive Icon

Vendor: Attentive

Company Size: 101-250

HQ Location: 156 5th Ave, New York, 10010, US

Financials: Series B

GoCanvas

Digital automation tools and process to adapt and respond to whatever comes your way

4.53

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GoCanvas

4.53
★★★★★
★★★★★
Digital automation tools and process to adapt and respond to whatever comes your way

GoCanvas is a mobile apps and forms for data collection and sharing. It saves time and money by eliminating paperwork and speeding up data collection. It helps to enhance customer relationships, improve efficiency and improve digital and social presence.

Highlights
Top Business Usecases : Advertisement,Sales document management,Digital signature
Top Features : Personalization,Recording,Templates
GoCanvas Icon

Vendor: GoCanvas

Company Size: 101-250

HQ Location: Reston, VA

Financials: M&A

GoFormz

App to fill out your forms on mobile devices – even offline.

4.52

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GoFormz

4.52
★★★★★
★★★★★
App to fill out your forms on mobile devices – even offline.

GoFormz is a mobile forms and data capture platform used to fill out forms online and on mobile devices. It delivers products and services that redefine how people and businesses collect and process information. It helps to improve internal communications, improve visibility and increase sales and revenue.

Highlights
Top Business Usecases : Workflow management,Sales document management,Helpdesk management
Top Features : Templates,Capture information,Calculator
GoFormz Icon

Vendor: GoFormz

Company Size: 11-50

HQ Location: 655 W Broadway, Suite 200, San Diego, CA 92101, US

Financials: Private

WebEngage

Marketing Automation tool to craft contextual and personalized campaigns

4.52

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WebEngage

4.52
★★★★★
★★★★★
Marketing Automation tool to craft contextual and personalized campaigns

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
WebEngage Icon

Vendor: WebEngage

HQ Location: B-1602, Lotus Corporate Park, Goregaon East, Mumbai, Maharashtra 400063, IN

Straightxt®

Straightxt - Text Message Marketing for Your Business - pocketstop.com

4.52

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Straightxt®

4.52
★★★★★
★★★★★
Straightxt - Text Message Marketing for Your Business - pocketstop.com

Straightx is a text message marketing application which helps companies to engage more with their customers and increase sales.

Highlights
Top Business Usecases : Communication management,Engagement management,Campaign management
Top Features : Dashboard,Alerts: popups & Notifications
Straightxt® Icon

Vendor: Pocketstop

Company Size: 11-50

HQ Location: 5646 Milton St., Suite100LL, Dallas, TX 75206, US

Financials: Private

CleverTap

Mobile Marketing Platform helping the app marketers to retain user engagement

4.51

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CleverTap

4.51
★★★★★
★★★★★
Mobile Marketing Platform helping the app marketers to retain user engagement

CleverTap is a Customer Engagement and User retention platform that is built with flexibility for use in small businesses as well as scalability for large enterprises. It can be used across industries such as Ecommerce, Travel & Transportation, Media and Entertainment and more. The platform is also available on mobile devices.

Highlights
Top Business Usecases : Customer engagement,Campaign management,Training & onboarding
Top Features : Individualization,Push Notification,Dashboard
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Vendor: CleverTap

HQ Location: 440 N Wolfe Rd, Sunnyvale, CA 94085, US

iFormBuilder

A mobile data collector to create and operate forms

4.51

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iFormBuilder

4.51
★★★★★
★★★★★
A mobile data collector to create and operate forms

iFormBuilder is a mobile data collector that gives users the ability to create and operate forms for image and audio recording, signature capture, offline data collection, GPS, mapping, and more. It is the starting point for teams looking to solve enterprise-related field problems relating to inspections, work order management and asset management. It also provides continual value with optional service and support plans designed to help the focus on what matters most.

Highlights
Top Business Usecases : Digital signature,Sales document management,Training & onboarding
Top Features : Feedback surveys,Recording,Capture information
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Vendor: Zerion Software

Company Size: 11-50

HQ Location: 13650 Dulles Technology Drive, Suite 275, Herndon, VA 20171, US

Financials: Private

Notificare

Customer engagement platform that delivers the most engaging messages and interactions

4.51

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Notificare

4.51
★★★★★
★★★★★
Customer engagement platform that delivers the most engaging messages and interactions

Notificare is a customer engagement platform for retail, media, and entertainment that delivers the most engaging messages and interactions. It helps to increase sales and revenue and improve ROI.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Alerts: popups & Notifications,Personalization,Dashboard
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Vendor: Notificare

Company Size: 11-50

HQ Location: Marconistraat 16, Rotterdam, South Holland 3029, NL

Financials: Seed

Mozeo

Business Text Messaging Software to deliver your message where it counts the most

4.50

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Mozeo

4.50
★★★★★
★★★★★
Business Text Messaging Software to deliver your message where it counts the most

Mozeo is a text messaging platform that supports businesses and organization to send text or picture messages to customers. It helps to sell to more audiences, increase brand reach and drive business growth.

Highlights
Top Business Usecases : Helpdesk management,Sending & publishing communications,Communication management
Top Features : Dashboard,Alerts: popups & Notifications,Templates
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Vendor: Mozeo

Company Size: 1-10

Financials: Private

CallFire

Texting and Calling Solutions that Help You Reach More Customers

4.48

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CallFire

4.48
★★★★★
★★★★★
Texting and Calling Solutions that Help You Reach More Customers

CallFire is a cloud-based platform that provides call centers with automated outbound campaign options and helps to track their business progress and functions. It specializes in helping local businesses grow and retain their revenue through proactive outreach and engagement.

Highlights
Top Business Usecases : Communication management,Tracking & monitoring communications,Sales call management
Top Features : Recording,Personalization,Alerts: popups & Notifications
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Vendor: Callfire

Founded: 2004

Company Size: 101-250

HQ Location: 1410 2nd St., Suite 200, Santa Monica, CA 90401, US

Financials: Series A

DataScope

Field Data collection App to collect all your data from any mobile device

4.48

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DataScope

4.48
★★★★★
★★★★★
Field Data collection App to collect all your data from any mobile device

DataScope is a platform that allows various industries to streamline, organize and evaluate the work of their field staff. It collects information from their mobile devices, even without an internet connection. All the information collected is hosted in the cloud and is available in real-time so that other areas of the organization can view it, export it or integrate it with other software.

Highlights
Top Business Usecases : Contact list management,Communication management,Sales document management
Top Features : Feedback surveys,Bot,SEM
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Vendor: DataScope

Company Size: NA

HQ Location: Las Condes, Santiago Metropolitan

Financials: M&A

MightySignal

Mobile App & SDK Intelligence to gather mobile data

4.47

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MightySignal

4.47
★★★★★
★★★★★
Mobile App & SDK Intelligence to gather mobile data

MightySignal is a mobile marketing platform that helps in gathering mobile data. Its a mobile app and SDK intelligence for iOS and Android. It helps to acquire customers and increase sales and revenue.

Highlights
Top Business Usecases : Advertisement,Sending & publishing communications,Communication management
Top Features : Alerts: popups & Notifications,Recording,Dashboard
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Vendor: Mightysignal

Founded: 2014

Company Size: 11-50

HQ Location: Las Vegas, Nevada

Financials: M&A

inForm™

Application that create and distribute Forms, Surveys, Databases, and Micro-Applications for the BlackBerry.

4.47

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inForm™

4.47
★★★★★
★★★★★
Application that create and distribute Forms, Surveys, Databases, and Micro-Applications for the BlackBerry.

inForm is a mobile application that allows users to quickly and easily create and distribute forms, surveys, databases and micro-applications for BlackBerry smartphones devices. The PC editor allows to creation of the form using a drag and drop environment. It also helps to design the form and the form actions allow to implement logic for form behavior and data validation without the need for any programming.

Highlights
Top Business Usecases : Workflow management,Sending & publishing communications,Communication management
Top Features : Recording
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Vendor: Skysoft

Company Size: 1-10

HQ Location: Vancouver, British Columbia V7M 3L6, CA

Adjust

The Mobile Measurement Company | Adjust

4.46

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Adjust

4.46
★★★★★
★★★★★
The Mobile Measurement Company | Adjust

Adjust is an attribution modeling and mobile marketing solution used by marketing agencies and mobile app marketers. It is a mobile attribution platform that has the ability to track marketing channels and attribute customers to the sources they come from.

Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
Top Features : Bot,Dashboard,Personalization
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Vendor: Adjust

Founded: 2012

Company Size: 251-500

HQ Location: Saarbrücker Str. 37a, Berlin, Berlin 10405, DE

Financials: Series E

Mailup Email Marketing

MailUp: Email Marketing Software

4.46

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Mailup Email Marketing

4.46
★★★★★
★★★★★
MailUp: Email Marketing Software

MailUp a Marketing Automation platform that supports Email Marketing and SMS Marketing. Its email marketing platform is a powerful, scalable, and integrated marketing solution for creating quality relationships with customers. It is suitable for marketers and agencies and e-commerce companies to engage with their customers and run effective email campaigns.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Campaign management
Top Features : Templates,Personalization,Dashboard
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Vendor: Mailup

Founded: 2002

Company Size: 101-250

HQ Location: Viale F. Restelli 1, 20124 Milan, Italy

Financials: IPO

Zymplify

Sales & Marketing Automation Software to accelerate business revenue

4.44

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Zymplify

4.44
★★★★★
★★★★★
Sales & Marketing Automation Software to accelerate business revenue

Zymplify is an automated prospecting and lead qualification software intended to accelerate business' revenue by turning strangers into customers. It offers business qualified prospects who are actively looking for products or services and gives a complete toolkit to connect with them and close sales at speed.

Highlights
Top Business Usecases : Social media management,Communication management,Campaign management
Top Features : Landing page,Dashboard,SEO
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Vendor: Zymplify

Company Size: 11-50

HQ Location: 28 The Promenade, Portstewart, County Londonderry BT55 7AE, GB

Financials: NA

Kumulos

Mobile App Performance Management for Developers

4.44

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Kumulos

4.44
★★★★★
★★★★★
Mobile App Performance Management for Developers

Kumulos is a mobile app messaging and management platform for app developers with millions of connected devices managing billions of API calls and messages a month. Kumulos easily build, run, measure and refine their mobile app messaging campaigns. Users are always engaged by sending the right message, to the right person, at the right time. It helps to maximize customer loyalty, drive fan engagement, improve efficiency and increase sales and revenue.

Highlights
Top Business Usecases : Social media management,Social media analytics,Performance management
Top Features : Alerts: popups & Notifications,Dashboard,White label
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Vendor: Kumulos

Founded: 2011

Company Size: 11-50

HQ Location: 2500 Regency Parkway, Cary, North Carolina, 27518, USA

Financials: Seed

Forms on Fire platform

Mobile forms software platform to make work better for people

4.44

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Forms on Fire platform

4.44
★★★★★
★★★★★
Mobile forms software platform to make work better for people

Forms On Fire is a mobile forms cloud software that transforms old, manual ways of working into modern mobile cloud apps. Employees and customers get what they need when they need it and at the right time. It allows employees to use familiar actions like swiping, scrolling, and tapping to capture data, stay organized, and adapt to new forms and workflows more quickly. It saves time and money by eliminating paperwork and speeding up data collection and distribution. It helps to increase productivity, increase development capacity, reduce cost and improve efficiency.

Highlights
Top Business Usecases : Knowledge management,Sending & publishing communications,Communication management
Top Features : Templates,Personalization,Recording
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Vendor: Forms On Fire

Company Size: 11-50

HQ Location: 14100 SE 36th Street, Suite 125, Bellevue, WA 98006, US

Financials: Private

Pruvan

Process Management Solutions to Simplify the Job of Managing Field Work

4.44

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Pruvan

4.44
★★★★★
★★★★★
Process Management Solutions to Simplify the Job of Managing Field Work

Pruvan is a mobile app that helps to simplify the job of managing fieldwork. It’s the most reliable order management solution that offers proof of work in real-time and connects to the field and the clients with certified photos, videos, and mobile forms. It also helps in mobilizing the businesses to help streamline operations and win new clients.

Highlights
Top Business Usecases : Workflow management,Helpdesk management,Training & onboarding
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Vendor: Pruvan

Company Size: 11-50

HQ Location: 110 East Main Street, Round Rock, Texas 78664, US

Financials: Private

Mobify

PWAs powered by Front-end as a Service

4.41

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Mobify

4.41
★★★★★
★★★★★
PWAs powered by Front-end as a Service
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Content management
Top Features : Personalization,Alerts: popups & Notifications
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Vendor: Mobify

Founded: 2007

Company Size: 101-250

HQ Location: 725 Granville Street Suite #420 Vancouver, BC, Canada, V7Y 1C6

Financials: Series B

AppsFlyer

Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS

4.41

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AppsFlyer

4.41
★★★★★
★★★★★
Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS
Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
Top Features : Dashboard,Personalization,Landing page
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Vendor: Appsflyer

Founded: 2011

Company Size: 501-1000

HQ Location: 100 1st Street, 25th floor San Francisco, California 94105 USA

Financials: Series C

Pushwoosh

Pushwoosh, push notification and cross-channel marketing ...

4.41

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Pushwoosh

4.41
★★★★★
★★★★★
Pushwoosh, push notification and cross-channel marketing ...
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Alerts: popups & Notifications,Personalization,Feedback surveys
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Vendor: Pushwoosh

Founded: 2011

Company Size: 51-100

HQ Location: Washington, District of Columbia, United States

Financials: Private

AppFollow

Boost your app growth | AppFollow

4.39

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AppFollow

4.39
★★★★★
★★★★★
Boost your app growth | AppFollow

AppFollow is an App Monitoring, App Store Optimization, and Customer Support platform. It helps to gather and manage the app’s and game’s data, increase app conversion rate, improve app store rankings and app user loyalty. It helps to enhance customer realtionships and improve ROI

Highlights
Top Business Usecases : Rating and review management,Helpdesk management,Communication management
Top Features : Alerts: popups & Notifications,Dashboard,Ticketing
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Vendor: AppFollow

Company Size: 11-50

HQ Location: Pelimannintie 24, Helsinki, FI

Financials: Seed

Listrak

Marketing automation platform that delivers seamless, personalized cross-channel interactions

4.38

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Listrak

4.38
★★★★★
★★★★★
Marketing automation platform that delivers seamless, personalized cross-channel interactions

Listrak is a marketing automation platform for retailers which provides seamless, personalized customer interactions to accelerate growth and engagement.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead analytics
Top Features : Personalization,Alerts: popups & Notifications,Templates
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Vendor: Listrak

Founded: 1999

Company Size: 251-500

HQ Location: Listrak, 100 West Millport Road, Lititz, PA 17543

Financials: Private

OutboundEngine

Marketing Automation platform to target new customers, build loyalty and close more business

4.36

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OutboundEngine

4.36
★★★★★
★★★★★
Marketing Automation platform to target new customers, build loyalty and close more business

OutboundEngine is a cloud-based email and social media marketing software through which clients can build and run campaigns for online marketing. It enables customers to craft a well-rounded marketing strategy using email and social media tools.

Highlights
Top Business Usecases : Social media management,Advertisement,Engagement management
Top Features : Personalization,Templates,Dashboard
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Vendor: OutboundEngine

Company Size: 251-500

HQ Location: 98 San Jacinto Blvd., Suite 1300, Austin, Texas 78701, US

Financials: Series C

Cordial Platform

Cordial | The Foundation for Tailored Customer Experiences

4.30

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Cordial Platform

4.30
★★★★★
★★★★★
Cordial | The Foundation for Tailored Customer Experiences

Cordial is a flexible, real-time platform for marketing and technology teams to deliver personal, relevant, and emotionally intelligent messages across any channel. It helps to increase sales and revenue and enhance brand engagement.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Personalization,Templates,Alerts: popups & Notifications
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Vendor: Cordial

Company Size: 51-100

HQ Location: 402 W. Broadway, Suite #700, San Diego, CA 92101, US

Financials: Series B

GAMOOGA

Gamooga | World's Best AI Powered Omni Channel Marketing Platform

4.29

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GAMOOGA

4.29
★★★★★
★★★★★
Gamooga | World's Best AI Powered Omni Channel Marketing Platform

GAMOOGA is a big data and AI-driven omnichannel marketing automation platform that enables businesses to personally engage with their users across channels including email, SMS, voice, website, apps and other leading channels.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Channel marketing
Top Features : Personalization,Alerts: popups & Notifications
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Vendor: Gamooga

Company Size: 11-50

HQ Location: Plot No - 170/67/171, 1st Floor, Balaji Empire,, Patrika Nagar, Madhapur, , Hyderabad, Telangana 500081, IN

Financials: M&A

Trumpia

SMS Marketing & Mass Texting Service

4.28

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Trumpia

4.28
★★★★★
★★★★★
SMS Marketing & Mass Texting Service
Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engagement management
Top Features : Personalization,Capture information,Alerts: popups & Notifications
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Vendor: Trumpia

Founded: 2006

Company Size: 51-100

HQ Location: 2544 W. Woodland Drive, Anaheim, CA 92801

Financials: Private

dotDigital Engagement Cloud

Omnichannel marketing automation for B2C, B2B, and NFP marketers

4.25

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dotDigital Engagement Cloud

4.25
★★★★★
★★★★★
Omnichannel marketing automation for B2C, B2B, and NFP marketers

dotdigital engagement cloud is a multi-channel customer engagement platform for Ecommerce teams, CRM Teams, Tech Teams, B2C Marketers, B2B Marketers teams to increase leads and acquire more customers.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Campaign management
Top Features : Personalization,Templates,Feedback surveys
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Vendor: dotdigital

Founded: 1999

Company Size: 201-500

HQ Location: European Union (EU)

Financials: NA

Blueshift

Customer Data Platform that activates data across the entire omnichannel customer journey

4.25

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Blueshift

4.25
★★★★★
★★★★★
Customer Data Platform that activates data across the entire omnichannel customer journey

Blueshift is a Customer Data Platform including Multi Channel activation. Emails, Mobile Push, SMS, Personalized web experiences, Conversational marketing and Audience Ad targeting are some of the channels used for customer conversion campaigns.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Campaign management
Top Features : Personalization,Templates,Alerts: popups & Notifications
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Vendor: Blueshift

Founded: 2014

Company Size: 11-50

HQ Location: San Francisco, CA

Financials: Series B

Upaknee

Start Creating Beautiful Campaigns

4.23

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Upaknee

4.23
★★★★★
★★★★★
Start Creating Beautiful Campaigns

Upaknee a cloud messaging platform is a leading provider of messaging solutions delivered in the cloud built with teams, departments and workflow that’s ready to integrate with any of the back-end systems.

Highlights
Top Business Usecases : Engaging and following up,Engagement management,Knowledge management
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Vendor: Upaknee

Company Size: 11-50

HQ Location: 147 Liberty Street, Toronto, Ontario CA

Financials: Private

IMIcampaign

A true multi-channel campaign platform

4.23

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IMIcampaign

4.23
★★★★★
★★★★★
A true multi-channel campaign platform
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Campaign management
Top Features : Personalization,Dashboard
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Vendor: IMImobile

Company Size: 251-500

HQ Location: 5 St. John's Lane, London, EC1M 4BH, GB

Financials: IPO

OfferIt

Offerit: Performance Marketing Software for Affiliate Networks

4.23

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OfferIt

4.23
★★★★★
★★★★★
Offerit: Performance Marketing Software for Affiliate Networks

OfferIt is a fully featured Performance Marketing software for Affiliate Networks. It is designed for any internet based business for advanced real-time reporting with powerful features and unsurpassed support.

Highlights
Top Business Usecases : Advertisement,Sales document management,Contract management
Top Features : Landing page,Dashboard,Ticketing
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Vendor: OfferIt

Company Size: 11-50

HQ Location: 1114 Campus Drive, Morganville, NJ 07741, US